1 00:00:02,060 --> 00:00:05,540 (Transcribed by TurboScribe. Go Unlimited to remove this message.) Welcome to the Business Credit and Financing Show. 2 00:00:06,020 --> 00:00:08,460 Each week, we talk about the growth strategies 3 00:00:08,460 --> 00:00:10,240 that matter most to entrepreneurs. 4 00:00:11,020 --> 00:00:13,600 Listen in as we discuss the secrets to 5 00:00:13,600 --> 00:00:16,400 getting credit and money to start and grow 6 00:00:16,400 --> 00:00:17,240 your business. 7 00:00:17,460 --> 00:00:19,820 And enjoy as we talk with seasoned business 8 00:00:19,820 --> 00:00:22,680 owners, coaches, and industry leaders on a variety 9 00:00:22,680 --> 00:00:25,700 of topics from advertising and marketing to the 10 00:00:25,700 --> 00:00:28,140 nuts and bolts of running a highly successful 11 00:00:28,140 --> 00:00:28,720 business. 12 00:00:29,040 --> 00:00:31,340 And now, to introduce the host of our 13 00:00:31,340 --> 00:00:35,300 show, financial expert and award-winning author, Ty 14 00:00:35,300 --> 00:00:36,020 Crandall. 15 00:00:37,120 --> 00:00:38,360 Hello, and thanks for joining us today. 16 00:00:38,420 --> 00:00:39,360 I'm super excited you could be here. 17 00:00:39,420 --> 00:00:40,600 Look, today, let's grow your business. 18 00:00:40,780 --> 00:00:42,600 Let's really do what's needed to be able 19 00:00:42,600 --> 00:00:44,120 to help your business grow, to help your 20 00:00:44,120 --> 00:00:44,920 business scale. 21 00:00:45,240 --> 00:00:46,360 That's one of the biggest problems I find 22 00:00:46,360 --> 00:00:47,020 with business owners. 23 00:00:47,080 --> 00:00:48,280 A lot of them are getting business from 24 00:00:48,280 --> 00:00:51,380 referrals or unpredictable sources instead of creating a 25 00:00:51,380 --> 00:00:53,180 predictable way to bring revenue in the door 26 00:00:53,180 --> 00:00:54,640 to actually scale the company. 27 00:00:54,880 --> 00:00:56,700 And today, we're just gonna simply solve that 28 00:00:56,700 --> 00:00:57,780 problem and be able to do it. 29 00:00:58,040 --> 00:01:00,460 We brought the foremost expert in here on 30 00:01:00,460 --> 00:01:02,280 digital marketing, Bob McIntosh. 31 00:01:02,440 --> 00:01:04,560 Now, Bob is actually a digital marketing strategist. 32 00:01:04,680 --> 00:01:06,540 He's a speaker, he's also an educator, and 33 00:01:06,540 --> 00:01:09,520 he helps businesses grow by building audiences online. 34 00:01:09,620 --> 00:01:11,000 So he's been doing this since 2020. 35 00:01:11,380 --> 00:01:13,160 And digital marketing has become the fastest and 36 00:01:13,160 --> 00:01:15,100 most powerful way for companies to be able 37 00:01:15,100 --> 00:01:16,940 to capture attention and to be able to 38 00:01:16,940 --> 00:01:20,860 communicate value and create basically lasting communities where 39 00:01:20,860 --> 00:01:22,720 people will continue to buy from you again 40 00:01:22,720 --> 00:01:23,160 and again. 41 00:01:23,460 --> 00:01:25,080 And Bob has been leading in this space 42 00:01:25,080 --> 00:01:26,700 now for over 12 years. 43 00:01:26,700 --> 00:01:29,560 So with more than 4,000 hours on 44 00:01:29,560 --> 00:01:32,700 stage and experience helping tens of thousands of 45 00:01:32,700 --> 00:01:35,200 businesses, he brings real world insight across a 46 00:01:35,200 --> 00:01:37,360 lot of different industries from like consumer goods, 47 00:01:37,420 --> 00:01:41,400 electronics coaching, industrial B2B, even local markets as 48 00:01:41,400 --> 00:01:41,600 well. 49 00:01:41,860 --> 00:01:42,860 So what I love about Bob is that 50 00:01:42,860 --> 00:01:44,860 he believes that no matter the business model, 51 00:01:45,020 --> 00:01:47,400 winning today requires attention, it requires trust, it 52 00:01:47,400 --> 00:01:49,680 requires connection, which is 100% accurate the 53 00:01:49,680 --> 00:01:50,700 same way I see it as well. 54 00:01:51,020 --> 00:01:53,940 And online platforms make the most accessible way 55 00:01:53,940 --> 00:01:55,140 to be able to do this than ever. 56 00:01:55,140 --> 00:01:56,960 And that's where Bob really specializes. 57 00:01:57,160 --> 00:02:00,580 So through practical strategies, proven frameworks, he empowers 58 00:02:00,580 --> 00:02:03,220 business owners to grow their influence, to increase 59 00:02:03,220 --> 00:02:06,160 the demand and thrive in the modern economy, 60 00:02:06,360 --> 00:02:08,300 especially even in a world of AI. 61 00:02:08,539 --> 00:02:09,100 Bob, what's up, man? 62 00:02:09,160 --> 00:02:10,000 Thanks for joining me today. 63 00:02:10,360 --> 00:02:11,400 Thanks so much for having me, man. 64 00:02:11,460 --> 00:02:13,500 I'm here and looking forward to it, excited. 65 00:02:13,960 --> 00:02:15,540 If you're listening, I just wanna say real 66 00:02:15,540 --> 00:02:17,420 quick, thank you for the time and attention 67 00:02:17,420 --> 00:02:18,260 to this podcast. 68 00:02:18,540 --> 00:02:20,340 I don't take it lightly that you're coming 69 00:02:20,340 --> 00:02:21,640 here to learn and I hope I'm gonna 70 00:02:21,640 --> 00:02:23,340 deliver some great value for you over the 71 00:02:23,340 --> 00:02:24,500 next several minutes here. 72 00:02:24,500 --> 00:02:25,440 Yeah, no, you will, man. 73 00:02:25,480 --> 00:02:26,600 You do some great stuff. 74 00:02:26,780 --> 00:02:28,200 I love what you're doing online. 75 00:02:28,360 --> 00:02:31,020 You've gained a big following and really gained 76 00:02:31,020 --> 00:02:32,580 the reputation you have. 77 00:02:32,700 --> 00:02:34,400 I mean, speaking to so many people, helping 78 00:02:34,400 --> 00:02:35,380 so many business owners. 79 00:02:35,600 --> 00:02:36,680 So what have you found? 80 00:02:36,740 --> 00:02:39,420 Because it's interesting in digital marketing, I find 81 00:02:39,420 --> 00:02:42,080 there's coaches, there's agencies out there, but there's 82 00:02:42,080 --> 00:02:43,900 only a few, a very small percentage of 83 00:02:43,900 --> 00:02:45,880 you guys that really can help take a 84 00:02:45,880 --> 00:02:47,360 business to the next level. 85 00:02:47,540 --> 00:02:49,700 So what is it that you do that's 86 00:02:49,700 --> 00:02:52,060 so unique that's helped you just grow this 87 00:02:52,060 --> 00:02:53,320 business the way that you've grown it? 88 00:02:53,320 --> 00:02:54,380 That's a great question. 89 00:02:54,940 --> 00:02:56,760 So the way that we work and the 90 00:02:56,760 --> 00:02:59,560 successes that we've had so far, really focused 91 00:02:59,560 --> 00:03:01,180 around a couple of key areas. 92 00:03:01,500 --> 00:03:03,640 And the first is ironically the most important, 93 00:03:03,820 --> 00:03:05,900 whether you're working with me or any agency 94 00:03:05,900 --> 00:03:07,720 or anyone like bringing in house as a 95 00:03:07,720 --> 00:03:09,260 marketing person in house too, right? 96 00:03:09,360 --> 00:03:12,680 Which is as the business owner, there's several 97 00:03:12,680 --> 00:03:14,840 things required for you to scale up from 98 00:03:14,840 --> 00:03:15,900 a marketing perspective. 99 00:03:15,920 --> 00:03:17,720 First is being willing to risk it. 100 00:03:17,940 --> 00:03:19,640 I can't tell you how many times people 101 00:03:19,640 --> 00:03:20,700 come in and they're like, well, yeah, I'll 102 00:03:20,700 --> 00:03:21,640 spend as much money as you want as 103 00:03:21,640 --> 00:03:22,240 long as it's profitable. 104 00:03:22,240 --> 00:03:23,740 Well, yeah, of course, everyone will do that. 105 00:03:23,840 --> 00:03:26,100 Like, let's be real, like that's what everyone 106 00:03:26,100 --> 00:03:27,500 wants, but it's not always how it works 107 00:03:27,500 --> 00:03:28,240 at the beginning, right? 108 00:03:28,320 --> 00:03:29,300 Marketing is a gamble. 109 00:03:29,500 --> 00:03:30,980 We roll the dice and we figure some 110 00:03:30,980 --> 00:03:31,460 things out. 111 00:03:31,720 --> 00:03:33,060 We figure out what worked, what didn't, and 112 00:03:33,060 --> 00:03:33,840 then we go further. 113 00:03:34,160 --> 00:03:36,600 And so the first key component is an 114 00:03:36,600 --> 00:03:39,440 owner whose understanding of the process, the time 115 00:03:39,440 --> 00:03:41,280 it will take to really find a winner 116 00:03:41,280 --> 00:03:43,880 and willing to risk what they've got, what 117 00:03:43,880 --> 00:03:46,060 they've gotten, which is usually money and time 118 00:03:46,060 --> 00:03:46,840 to start with, right? 119 00:03:47,100 --> 00:03:49,500 On the idea that this could work more. 120 00:03:49,680 --> 00:03:50,480 So that's number one. 121 00:03:50,480 --> 00:03:52,660 And just be open to the process. 122 00:03:52,840 --> 00:03:53,580 Well, like I said, a lot of folks 123 00:03:53,580 --> 00:03:55,760 come in and they have an expectation of, 124 00:03:55,960 --> 00:03:57,160 I hire an agency, they're an agency, they 125 00:03:57,160 --> 00:03:58,520 know everything, they'll figure it out and they'll 126 00:03:58,520 --> 00:03:59,580 hit a home run every time. 127 00:03:59,680 --> 00:04:00,700 And it's not about hitting a home run 128 00:04:00,700 --> 00:04:01,120 every time. 129 00:04:01,340 --> 00:04:03,100 In fact, I can probably count on one 130 00:04:03,100 --> 00:04:03,960 hand the number of times I've hit a 131 00:04:03,960 --> 00:04:04,860 home run the first time. 132 00:04:04,940 --> 00:04:07,180 It's usually the second, third, fourth, fifth iteration 133 00:04:07,720 --> 00:04:09,720 of working through and figuring out what didn't 134 00:04:09,720 --> 00:04:12,140 work, what piece did, and then combining those 135 00:04:12,140 --> 00:04:14,300 into something that, an offer that actually strikes 136 00:04:14,300 --> 00:04:15,420 gold and makes it work. 137 00:04:15,779 --> 00:04:16,399 So that's number one. 138 00:04:16,700 --> 00:04:20,180 Number two is someone who actually understands what 139 00:04:20,180 --> 00:04:22,780 it's like to be a business owner and 140 00:04:22,780 --> 00:04:25,720 work in your industry, your niche, or at 141 00:04:25,720 --> 00:04:29,440 the very least, someone who understands what it's 142 00:04:29,440 --> 00:04:31,540 like to operate a business. 143 00:04:31,760 --> 00:04:33,920 Now, most agency owners, they're all business owners, 144 00:04:34,040 --> 00:04:37,100 but transparently, a lot of them, and this 145 00:04:37,100 --> 00:04:38,660 is not to say that these folks don't 146 00:04:38,660 --> 00:04:39,960 have some value, but a lot of them 147 00:04:39,960 --> 00:04:42,380 are 25 year old, younger, like this is 148 00:04:42,380 --> 00:04:43,520 the first time they're doing something. 149 00:04:43,700 --> 00:04:45,540 And yes, they have knowledge and information and 150 00:04:45,540 --> 00:04:47,480 they're hungry and they're go-getters, but they 151 00:04:47,480 --> 00:04:48,960 don't necessarily have a depth of experience. 152 00:04:49,660 --> 00:04:51,880 So my agency has only been around since 153 00:04:51,880 --> 00:04:52,340 2020. 154 00:04:52,600 --> 00:04:54,860 However, I started doing marketing in my own 155 00:04:54,860 --> 00:04:56,860 business as a real estate investor, flipping houses 156 00:04:56,860 --> 00:04:58,200 back in 2008. 157 00:04:58,480 --> 00:05:00,760 So even though as an agency, we're fairly 158 00:05:00,760 --> 00:05:02,820 young, as a business owner, I've got almost 159 00:05:02,820 --> 00:05:04,760 20 years of trying to figure out how 160 00:05:04,760 --> 00:05:06,900 marketing works for different companies, both my real 161 00:05:06,900 --> 00:05:09,360 estate business, and then I actually also worked 162 00:05:09,360 --> 00:05:11,940 with an education company, selling coaching in the 163 00:05:11,940 --> 00:05:14,460 space, and then transitioned to that into an 164 00:05:14,460 --> 00:05:16,840 events business and now into an agency, right? 165 00:05:16,920 --> 00:05:18,240 So it kind of like stacked from there. 166 00:05:18,340 --> 00:05:21,680 And so having those two combinations together allows 167 00:05:21,680 --> 00:05:23,400 me the freedom to do what I need 168 00:05:23,400 --> 00:05:25,420 to, because you're open minded to growing something 169 00:05:25,420 --> 00:05:26,680 and not just saying, well, I want it 170 00:05:26,680 --> 00:05:27,760 to work the way it's always worked. 171 00:05:27,900 --> 00:05:29,200 Well, if it was working the way it 172 00:05:29,200 --> 00:05:30,540 always worked, you wouldn't probably be talking to 173 00:05:30,540 --> 00:05:32,820 me and someone who's got some knowledge to 174 00:05:32,820 --> 00:05:33,980 build upon what you're doing. 175 00:05:34,080 --> 00:05:35,980 So those two things really help create success. 176 00:05:36,100 --> 00:05:37,740 But when you think, we used to have 177 00:05:37,740 --> 00:05:39,500 people that are trying to get into this, 178 00:05:39,540 --> 00:05:41,540 because I'm sure you see what I see. 179 00:05:41,600 --> 00:05:43,240 I mean, most entrepreneurs out there are just 180 00:05:43,240 --> 00:05:43,860 unpredictable. 181 00:05:43,860 --> 00:05:45,560 They just don't have predictability to what they're 182 00:05:45,560 --> 00:05:48,780 doing because they're not doing anything predictable, right? 183 00:05:48,840 --> 00:05:50,840 They're getting money from, getting leads from referrals 184 00:05:50,840 --> 00:05:51,280 everywhere else. 185 00:05:51,460 --> 00:05:53,240 So when you see somebody jump in initially, 186 00:05:53,780 --> 00:05:55,480 like what are some of the first steps 187 00:05:55,480 --> 00:05:57,540 somebody should take to get into digital marketing? 188 00:05:57,740 --> 00:05:59,440 Like what should they be doing? 189 00:05:59,580 --> 00:06:01,220 What should they have ready before they get 190 00:06:01,220 --> 00:06:01,700 to you? 191 00:06:01,820 --> 00:06:02,500 Kind of give me a breakdown. 192 00:06:02,640 --> 00:06:04,740 Yeah, so the core pillars, every business needs, 193 00:06:04,800 --> 00:06:06,280 no matter what level of marketing you wanna 194 00:06:06,280 --> 00:06:07,820 play at, you have to have these things. 195 00:06:07,900 --> 00:06:09,720 And if you don't, will it work without 196 00:06:09,720 --> 00:06:09,960 them? 197 00:06:10,140 --> 00:06:12,540 Yes, it'll just be either unpredictable, it will 198 00:06:12,540 --> 00:06:14,500 be not work as well as it should, 199 00:06:14,940 --> 00:06:15,980 or outright fail. 200 00:06:16,140 --> 00:06:17,400 So there's a few pillars. 201 00:06:17,540 --> 00:06:18,720 The first is you've gotta have a great 202 00:06:18,720 --> 00:06:19,060 website. 203 00:06:19,280 --> 00:06:20,860 And I know everyone says, oh yeah, yeah, 204 00:06:20,860 --> 00:06:21,280 yeah, right? 205 00:06:21,380 --> 00:06:23,800 But I don't mean a Wix website that 206 00:06:23,800 --> 00:06:25,320 you paid for for free, that you spent 207 00:06:25,320 --> 00:06:27,680 the weekend building and it looks like a 208 00:06:27,680 --> 00:06:28,860 12 year old built it, right? 209 00:06:29,100 --> 00:06:30,620 If you are running a business and you 210 00:06:30,620 --> 00:06:33,200 wanna scale, go invest in a proper website. 211 00:06:33,320 --> 00:06:34,780 And that's not gonna cost you tens of 212 00:06:34,780 --> 00:06:35,580 thousands of dollars. 213 00:06:36,300 --> 00:06:38,360 Most cases you're between two and maybe $8 214 00:06:38,360 --> 00:06:41,080 ,000 to have a really good website built 215 00:06:41,080 --> 00:06:41,500 for you. 216 00:06:41,500 --> 00:06:42,820 And I don't mean an AI one. 217 00:06:42,980 --> 00:06:44,280 Yes, AI tools are out there and they 218 00:06:44,280 --> 00:06:45,380 can build websites. 219 00:06:45,560 --> 00:06:46,760 So far, every single one of them I 220 00:06:46,760 --> 00:06:48,980 see is just the same block formation of 221 00:06:48,980 --> 00:06:51,040 the same eight things, which is fine, right? 222 00:06:51,080 --> 00:06:53,080 It's better than nothing, but invest in having 223 00:06:53,080 --> 00:06:53,620 a good website. 224 00:06:53,620 --> 00:06:55,760 Because the moment that someone comes to your 225 00:06:55,760 --> 00:06:57,680 website is how they judge your credibility. 226 00:06:58,040 --> 00:06:59,700 You could be the best business in what 227 00:06:59,700 --> 00:07:01,640 you do, but if your website looks like 228 00:07:01,640 --> 00:07:04,160 it's dated, it's old, it's unreliable, or it 229 00:07:04,160 --> 00:07:05,560 was built on Wix, which people know is 230 00:07:05,560 --> 00:07:07,480 a free tool, they immediately assume that you're 231 00:07:07,480 --> 00:07:08,860 cheap and your business is cheap and your 232 00:07:08,860 --> 00:07:10,360 service is cheap, even if it's not true, 233 00:07:10,540 --> 00:07:10,760 right? 234 00:07:10,760 --> 00:07:11,900 Because it's all about that. 235 00:07:12,000 --> 00:07:12,800 So that's number one. 236 00:07:12,840 --> 00:07:15,520 Number two is you've got to really have 237 00:07:15,520 --> 00:07:19,260 the right CRM behind you for communication and 238 00:07:19,260 --> 00:07:20,120 customer flow. 239 00:07:20,640 --> 00:07:22,300 Spreadsheets just simply don't cut it today. 240 00:07:22,520 --> 00:07:24,120 People want to be able to reach you 241 00:07:24,120 --> 00:07:26,120 wherever they want to talk to you, not 242 00:07:26,120 --> 00:07:27,440 where you want to talk to them. 243 00:07:27,560 --> 00:07:28,660 So if they want to text, they want 244 00:07:28,660 --> 00:07:29,960 a message on Facebook, they want to message 245 00:07:29,960 --> 00:07:31,560 you on Instagram, they want to email you, 246 00:07:31,620 --> 00:07:32,860 they want a live chat on your website, 247 00:07:32,860 --> 00:07:34,280 you've got to have all of these things 248 00:07:34,280 --> 00:07:34,600 available. 249 00:07:34,800 --> 00:07:36,200 Your CRM is going to take all of 250 00:07:36,200 --> 00:07:38,600 the various communication channels, everything that exists, a 251 00:07:38,600 --> 00:07:39,940 good one though at least, and funnel it 252 00:07:39,940 --> 00:07:41,220 into a single place so that you don't 253 00:07:41,220 --> 00:07:42,880 have to be on all those platforms, but 254 00:07:42,880 --> 00:07:44,600 you can be connected to all those platforms 255 00:07:44,600 --> 00:07:46,640 and still communicate with them how they need 256 00:07:46,640 --> 00:07:49,000 to, particularly if you're a newer business, right? 257 00:07:49,040 --> 00:07:51,500 Or if you're in a business that historically 258 00:07:51,980 --> 00:07:54,000 is more of a service type business that's 259 00:07:54,000 --> 00:07:56,300 more old school, I'll consider, for example, any 260 00:07:56,300 --> 00:07:59,420 trades, plumbing, electrical, HVAC, those kinds of businesses, 261 00:07:59,540 --> 00:08:00,000 for example. 262 00:08:00,400 --> 00:08:02,440 A lot of the contractors too, a lot 263 00:08:02,440 --> 00:08:03,660 of those are older school businesses. 264 00:08:03,980 --> 00:08:06,160 And as the younger generation, the younger millennials, 265 00:08:06,340 --> 00:08:08,560 and even the older Gen Z start to 266 00:08:08,560 --> 00:08:10,940 become customers of all of our businesses, they 267 00:08:10,940 --> 00:08:12,640 don't want to work with old school. 268 00:08:12,780 --> 00:08:15,220 They want to work with digitally forward companies. 269 00:08:15,440 --> 00:08:17,380 So your CRM combined with your website is 270 00:08:17,380 --> 00:08:19,240 going to create two pillars for you to 271 00:08:19,240 --> 00:08:20,280 build success. 272 00:08:20,640 --> 00:08:23,020 And then the last pillar is, you have 273 00:08:23,020 --> 00:08:25,120 to just be out there doing things like 274 00:08:25,120 --> 00:08:27,280 this, podcasts, and what I mean by that 275 00:08:27,280 --> 00:08:28,920 is, not necessarily you need to go host 276 00:08:28,920 --> 00:08:31,220 a podcast, you need to be the founder 277 00:08:31,220 --> 00:08:32,980 of all these things, but get your name 278 00:08:32,980 --> 00:08:35,080 out there, go to events, go to podcasts, 279 00:08:35,220 --> 00:08:37,539 be on shows, talk to people, be visible 280 00:08:37,539 --> 00:08:39,419 so that when folks search for your company, 281 00:08:39,480 --> 00:08:41,600 your company's name, there's a higher probability if 282 00:08:41,600 --> 00:08:43,940 you're not actively doing SEO to get ranked 283 00:08:43,940 --> 00:08:45,680 on Google, there's still a higher probability that 284 00:08:45,680 --> 00:08:47,720 they'll come, they'll find you, they'll find your 285 00:08:47,720 --> 00:08:49,340 great website, and they'll be able to communicate 286 00:08:49,340 --> 00:08:49,740 with you. 287 00:08:49,820 --> 00:08:51,640 So if we combine those three things together, 288 00:08:51,860 --> 00:08:53,720 it's how you begin to win on the 289 00:08:53,720 --> 00:08:54,380 digital landscape. 290 00:08:54,580 --> 00:08:56,360 Now, there's a hundred more things you could 291 00:08:56,360 --> 00:08:58,100 be doing, but if you're like, hey, I'm 292 00:08:58,100 --> 00:09:00,760 just getting going, I'm not like generating massive 293 00:09:00,760 --> 00:09:02,560 leads online, you got to start there. 294 00:09:02,740 --> 00:09:04,560 Now, the other fun thing is that those 295 00:09:04,560 --> 00:09:08,160 three things combined will actually drive down the 296 00:09:08,160 --> 00:09:11,220 cost of almost every other digital marketing format 297 00:09:11,220 --> 00:09:12,020 that exists. 298 00:09:12,460 --> 00:09:13,580 And so when you do those three things 299 00:09:13,580 --> 00:09:16,340 well, everything else becomes easier, cheaper, and faster. 300 00:09:16,900 --> 00:09:17,260 I love it. 301 00:09:17,400 --> 00:09:19,300 And that's a strong three pillar foundation that 302 00:09:19,300 --> 00:09:19,620 I agree. 303 00:09:19,720 --> 00:09:21,500 I mean, there's just no reason you can't 304 00:09:21,500 --> 00:09:22,940 generate leads if you're not doing those three 305 00:09:22,940 --> 00:09:23,220 things. 306 00:09:23,460 --> 00:09:24,520 So if you have those three things in 307 00:09:24,520 --> 00:09:26,800 place, like what does digital marketing look like? 308 00:09:26,880 --> 00:09:29,900 What kind of advertising is involved in digital 309 00:09:29,900 --> 00:09:30,220 marketing? 310 00:09:30,400 --> 00:09:31,940 Yeah, so the next step is gonna really 311 00:09:31,940 --> 00:09:34,880 be budget dependent, but for most businesses, paid 312 00:09:34,880 --> 00:09:35,820 ads is your next play. 313 00:09:36,460 --> 00:09:38,540 And we can sit here and debate the 314 00:09:38,540 --> 00:09:39,800 merits of paid ads all day. 315 00:09:39,980 --> 00:09:40,980 And I'll be the first to tell you, 316 00:09:41,060 --> 00:09:42,460 I hate giving my money to Facebook and 317 00:09:42,460 --> 00:09:44,580 Google and all these other companies just to 318 00:09:44,580 --> 00:09:45,380 try to generate business. 319 00:09:45,480 --> 00:09:48,680 But the reality is Google and Meta, I'll 320 00:09:48,680 --> 00:09:51,160 include Facebook and Instagram as that, and TikTok, 321 00:09:51,520 --> 00:09:55,040 for example, those three channels still today control 322 00:09:55,040 --> 00:09:58,300 almost 65% of all marketing that's being 323 00:09:58,300 --> 00:09:58,660 done. 324 00:09:59,200 --> 00:10:04,080 Like, it's just, and if we advance that 325 00:10:04,080 --> 00:10:07,120 to, or segment that down rather to include 326 00:10:07,120 --> 00:10:09,380 just like physical products that you're selling or 327 00:10:09,380 --> 00:10:10,960 services, the number's even higher. 328 00:10:11,200 --> 00:10:13,220 Now, I'm leaving Amazon outside there, because even 329 00:10:13,220 --> 00:10:15,140 though, yes, Amazon is a marketing platform, we 330 00:10:15,140 --> 00:10:16,160 can do ads on there. 331 00:10:16,480 --> 00:10:17,620 It's a little bit of a different beast 332 00:10:17,620 --> 00:10:18,900 for most of us in that capacity. 333 00:10:19,040 --> 00:10:20,620 But the reality is we can play there. 334 00:10:20,700 --> 00:10:22,400 And the other reality is that if you 335 00:10:22,400 --> 00:10:24,280 find someone who understands how to run ads 336 00:10:24,280 --> 00:10:26,840 for you in the right way, it becomes 337 00:10:26,840 --> 00:10:29,640 a very predictable and scalable model. 338 00:10:29,980 --> 00:10:31,460 I know for every dollar I put in, 339 00:10:31,600 --> 00:10:34,360 I'm getting three, five, eight, $10 back out. 340 00:10:34,540 --> 00:10:36,480 As long as that math works for my 341 00:10:36,480 --> 00:10:39,280 business, then every dollar I increase, I make 342 00:10:39,280 --> 00:10:40,080 that much more back. 343 00:10:40,340 --> 00:10:41,800 Now, it doesn't always scale one-to-one, 344 00:10:41,980 --> 00:10:42,580 of course, right? 345 00:10:42,600 --> 00:10:43,680 There's gonna be variables and there's gonna be 346 00:10:43,680 --> 00:10:44,340 ups and downs. 347 00:10:44,680 --> 00:10:46,360 But over the long haul, if you look 348 00:10:46,360 --> 00:10:48,800 at it, it becomes a very predictable source 349 00:10:48,800 --> 00:10:49,220 of revenue. 350 00:10:49,360 --> 00:10:51,600 And because of that, now I can scale 351 00:10:51,600 --> 00:10:52,940 and I can start to plan and I 352 00:10:52,940 --> 00:10:54,400 can go out and say, okay, I know 353 00:10:54,400 --> 00:10:56,400 if I have X, I can do Y. 354 00:10:56,700 --> 00:10:57,840 Maybe I need to get a loan to 355 00:10:57,840 --> 00:10:58,360 do more. 356 00:10:58,520 --> 00:11:00,080 Or maybe I wanna reinvest some of my 357 00:11:00,080 --> 00:11:00,280 capital. 358 00:11:00,380 --> 00:11:01,800 I'm not gonna pay myself this month. 359 00:11:01,900 --> 00:11:02,840 Instead, I'm gonna take that, put it over 360 00:11:02,840 --> 00:11:04,540 here because I know that for every dollar 361 00:11:04,540 --> 00:11:06,080 in, I'm getting $3 out or whatever the 362 00:11:06,080 --> 00:11:07,540 number might be for your business, right? 363 00:11:07,760 --> 00:11:10,080 That's where most people move to next. 364 00:11:10,340 --> 00:11:12,520 And then for most folks, SEO is the 365 00:11:12,520 --> 00:11:13,660 next step after that. 366 00:11:13,940 --> 00:11:15,820 Pros and cons, I have very strong opinions 367 00:11:15,820 --> 00:11:17,880 that SEO should probably take place sooner. 368 00:11:18,300 --> 00:11:19,540 SEO, for those of you who don't know, 369 00:11:19,580 --> 00:11:22,340 is search engine optimization, which is also wrapped 370 00:11:22,340 --> 00:11:24,840 into now what we call generative engine optimization 371 00:11:24,840 --> 00:11:26,820 or AI engine optimization. 372 00:11:26,980 --> 00:11:27,740 There's different terms for it. 373 00:11:27,740 --> 00:11:29,000 But basically, how do you show up on 374 00:11:29,000 --> 00:11:30,280 Google, Yahoo, Bing? 375 00:11:30,540 --> 00:11:32,420 How do you show up on ChatGPT, Cloud, 376 00:11:32,760 --> 00:11:34,380 Gemini, all those tools, right? 377 00:11:34,760 --> 00:11:36,500 More and more, that's becoming important. 378 00:11:36,680 --> 00:11:37,920 The problem with that is that it takes 379 00:11:37,920 --> 00:11:41,060 time and the investment into that usually won't 380 00:11:41,060 --> 00:11:43,380 be seen for months, so months down the 381 00:11:43,380 --> 00:11:43,600 road. 382 00:11:44,040 --> 00:11:45,860 And so for most businesses, while it is 383 00:11:45,860 --> 00:11:48,040 important to do, it's usually something you're not 384 00:11:48,040 --> 00:11:49,700 gonna do until you've got some more predictable 385 00:11:49,700 --> 00:11:51,200 income and you can siphon some of that 386 00:11:51,200 --> 00:11:53,120 into something that may not get you leads 387 00:11:53,120 --> 00:11:55,460 and generate revenue today, but might in six, 388 00:11:55,600 --> 00:11:57,320 12, 18, 24 months from now. 389 00:11:57,460 --> 00:11:58,900 Yeah, I love the strategy. 390 00:11:59,040 --> 00:12:00,300 I mean, you gotta have a short play 391 00:12:00,300 --> 00:12:02,020 and a long play, and the short play 392 00:12:02,020 --> 00:12:03,660 generates the revenue to pay for the long 393 00:12:03,660 --> 00:12:03,940 play. 394 00:12:04,240 --> 00:12:06,140 And to your point, I know you, like 395 00:12:06,140 --> 00:12:07,900 me probably, like I'm making more and more 396 00:12:07,900 --> 00:12:10,300 decisions where ChatGPT's decided what I buy. 397 00:12:10,760 --> 00:12:11,640 I mean, it just is. 398 00:12:11,720 --> 00:12:13,980 Like I just bought an LED, like red 399 00:12:13,980 --> 00:12:17,080 light therapy, and it completely redirected me from 400 00:12:17,080 --> 00:12:18,220 where I was thinking about going. 401 00:12:18,320 --> 00:12:19,760 I had the company, I had the device, 402 00:12:20,160 --> 00:12:21,940 and it completely redirected me to a different 403 00:12:21,940 --> 00:12:23,080 company and a different device. 404 00:12:23,180 --> 00:12:24,320 I just think that's the future. 405 00:12:24,500 --> 00:12:26,140 So I think you have to be thinking 406 00:12:26,140 --> 00:12:26,780 both ways. 407 00:12:26,880 --> 00:12:28,260 What can bring money in the door now? 408 00:12:28,500 --> 00:12:29,940 And what should you be working on that's 409 00:12:29,940 --> 00:12:30,860 the longer play? 410 00:12:31,160 --> 00:12:33,620 Because otherwise, your competition's gonna beat you in 411 00:12:33,620 --> 00:12:34,080 all those areas. 412 00:12:34,400 --> 00:12:35,580 And I love the fact that you hit 413 00:12:35,580 --> 00:12:36,260 on the three platforms. 414 00:12:36,400 --> 00:12:37,560 You hit on Meta, you hit on Google, 415 00:12:37,680 --> 00:12:39,940 you hit on TikTok, and those being 65 416 00:12:39,940 --> 00:12:41,980 % of where people are spending money. 417 00:12:42,060 --> 00:12:43,040 So if I'm trying to spend, if I 418 00:12:43,040 --> 00:12:44,960 wanna jump into it, like how much money 419 00:12:44,960 --> 00:12:47,720 should I realistically be expecting to spend to 420 00:12:47,720 --> 00:12:50,280 start running ads initially for initial test? 421 00:12:50,280 --> 00:12:52,540 Yeah, so it's a good question, but it's 422 00:12:52,540 --> 00:12:54,040 also the wrong question to ask. 423 00:12:55,340 --> 00:12:56,160 That's why you're here. 424 00:12:56,720 --> 00:12:57,860 I know, I know, I know. 425 00:12:58,020 --> 00:12:59,940 And this is why I love this question 426 00:12:59,940 --> 00:13:03,020 because the answer that everyone is looking for 427 00:13:03,020 --> 00:13:04,900 is if I spend X number of dollars, 428 00:13:04,980 --> 00:13:06,600 I should begin to see success in the 429 00:13:06,600 --> 00:13:06,900 ads. 430 00:13:07,240 --> 00:13:09,000 And it's never the right way. 431 00:13:09,320 --> 00:13:12,320 You have to reverse engineer your answer from 432 00:13:12,320 --> 00:13:14,580 what can you afford and what is it 433 00:13:14,580 --> 00:13:16,040 producing, right? 434 00:13:16,240 --> 00:13:17,740 So I can sit here and say, if 435 00:13:17,740 --> 00:13:19,420 I look at the smallest companies that I've 436 00:13:19,420 --> 00:13:20,700 worked with that are spending five grand a 437 00:13:20,700 --> 00:13:22,460 month on ads, for example, and I even 438 00:13:22,460 --> 00:13:23,920 coach a few that are spending less than 439 00:13:23,920 --> 00:13:25,800 that, do they see success? 440 00:13:26,100 --> 00:13:27,780 Yeah, in some cases, no. 441 00:13:27,900 --> 00:13:30,280 In other cases, is it scalable what they're 442 00:13:30,280 --> 00:13:30,480 doing? 443 00:13:30,600 --> 00:13:32,400 Probably not in some cases, but that's not 444 00:13:32,400 --> 00:13:32,760 the number. 445 00:13:32,840 --> 00:13:34,420 We gotta work backwards, right? 446 00:13:34,660 --> 00:13:36,440 You gotta say, okay, how much money do 447 00:13:36,440 --> 00:13:39,500 I have that I can spend and what 448 00:13:39,500 --> 00:13:41,120 am I willing to risk of what I 449 00:13:41,120 --> 00:13:41,700 can spend? 450 00:13:41,860 --> 00:13:43,440 So let me give a framework for how 451 00:13:43,440 --> 00:13:44,240 you're gonna figure this out. 452 00:13:44,760 --> 00:13:47,520 Most brand new ad campaigns or if you've 453 00:13:47,520 --> 00:13:49,120 been running paid ads and you just haven't 454 00:13:49,120 --> 00:13:50,960 seen any traction because it's not well optimized, 455 00:13:51,260 --> 00:13:52,820 I essentially consider that to be a new 456 00:13:52,820 --> 00:13:54,940 campaign, if you will, because the data is 457 00:13:54,940 --> 00:13:55,700 just not optimized. 458 00:13:56,160 --> 00:13:57,700 We need to give it three months to 459 00:13:57,700 --> 00:13:59,760 figure out what messaging is even landing on 460 00:13:59,760 --> 00:14:01,260 the audience with what your offer is. 461 00:14:01,660 --> 00:14:03,460 And another three months after that to figure 462 00:14:03,460 --> 00:14:06,740 out what it is that's really, to basically 463 00:14:06,740 --> 00:14:08,940 apply the winners and build it to scale 464 00:14:08,940 --> 00:14:11,300 where it'll probably be profitable for you. 465 00:14:11,620 --> 00:14:13,000 So it's six months of time that you 466 00:14:13,000 --> 00:14:13,580 have to give it. 467 00:14:13,860 --> 00:14:15,360 So you have to be willing to risk, 468 00:14:15,540 --> 00:14:16,640 and this is what I talked about earlier, 469 00:14:16,780 --> 00:14:16,960 right? 470 00:14:16,960 --> 00:14:18,640 The idea to risk, to roll it, and 471 00:14:18,640 --> 00:14:20,540 say, I'm gonna spend this much money for 472 00:14:20,540 --> 00:14:22,780 six months and assume that I get absolutely 473 00:14:22,780 --> 00:14:23,360 zero back. 474 00:14:23,800 --> 00:14:25,160 That's what I demand of any client I 475 00:14:25,160 --> 00:14:25,540 work with. 476 00:14:25,720 --> 00:14:27,760 The expectation is that you're gonna spend $10 477 00:14:27,760 --> 00:14:29,900 ,000 a month on ads for six months. 478 00:14:29,960 --> 00:14:31,240 You're gonna spend $60,000 and you will 479 00:14:31,240 --> 00:14:32,280 get $0 out of it. 480 00:14:32,480 --> 00:14:33,500 Now, has that ever been the case in 481 00:14:33,500 --> 00:14:34,260 any of my experiences? 482 00:14:34,500 --> 00:14:34,760 No. 483 00:14:35,200 --> 00:14:36,400 But if your mindset is I'm gonna lose 484 00:14:36,400 --> 00:14:38,200 60 grand, but I'm gonna see something that 485 00:14:38,200 --> 00:14:39,800 works and figure some things out, right? 486 00:14:39,860 --> 00:14:41,180 Then you're going in with the right mindset 487 00:14:41,180 --> 00:14:42,520 because everything from there is a win. 488 00:14:42,740 --> 00:14:43,860 And then you'll start to figure it out. 489 00:14:43,940 --> 00:14:44,820 Now, could it happen faster? 490 00:14:45,080 --> 00:14:45,400 Absolutely. 491 00:14:45,400 --> 00:14:47,380 But on average for most of our clients 492 00:14:47,380 --> 00:14:48,660 when we work with it, it's that. 493 00:14:48,860 --> 00:14:50,840 So how much can you afford to spend 494 00:14:50,840 --> 00:14:51,320 to do it? 495 00:14:51,340 --> 00:14:52,900 Now, that's just what you gotta spend on 496 00:14:52,900 --> 00:14:53,400 the platform. 497 00:14:53,660 --> 00:14:55,100 Then you gotta pay someone to manage it 498 00:14:55,100 --> 00:14:56,900 or you gotta be open to learning yourself 499 00:14:56,900 --> 00:14:58,280 on how to manage it, which presents its 500 00:14:58,280 --> 00:14:59,520 own difficulties in and of itself. 501 00:14:59,820 --> 00:15:01,760 The platforms are more and more complex these 502 00:15:01,760 --> 00:15:03,740 days, which is good because it gives us 503 00:15:03,740 --> 00:15:05,920 functions that we didn't have access to even 504 00:15:05,920 --> 00:15:07,720 a few years ago, but it's also hard 505 00:15:07,720 --> 00:15:08,640 because you gotta unlearn it. 506 00:15:08,900 --> 00:15:10,340 So you gotta pay your team to manage 507 00:15:10,340 --> 00:15:11,260 it on top of that, right? 508 00:15:11,260 --> 00:15:14,560 And so most companies are charging 2,000 509 00:15:14,560 --> 00:15:16,360 to 5,000 a month on top of 510 00:15:16,360 --> 00:15:18,700 that just to manage building everything and all 511 00:15:18,700 --> 00:15:18,940 that. 512 00:15:19,240 --> 00:15:21,520 Because the reality is what's happening today, it's 513 00:15:21,520 --> 00:15:24,000 not about the settings and tweaks and buttons 514 00:15:24,000 --> 00:15:24,460 you push. 515 00:15:24,840 --> 00:15:26,600 It's about the message and the content and 516 00:15:26,600 --> 00:15:28,800 the creative that you put into these platforms 517 00:15:28,800 --> 00:15:29,880 to get the results. 518 00:15:30,220 --> 00:15:33,100 And it's about understanding how to identify what's 519 00:15:33,100 --> 00:15:35,760 working and not working and eliminate what's not 520 00:15:35,760 --> 00:15:36,960 and double down on what is. 521 00:15:37,120 --> 00:15:38,320 So that's what you're paying for in that 522 00:15:38,320 --> 00:15:38,700 expertise. 523 00:15:38,940 --> 00:15:40,680 So that's how you gotta work backwards. 524 00:15:41,260 --> 00:15:43,300 And now a quick break to hear from 525 00:15:43,300 --> 00:15:44,000 our sponsor. 526 00:15:44,680 --> 00:15:46,480 Hey, it's Ty Crandall with Credit Suite. 527 00:15:46,540 --> 00:15:48,520 Many of our subscribers want to build business 528 00:15:48,520 --> 00:15:51,000 credit that's linked to their EIN without a 529 00:15:51,000 --> 00:15:52,280 personal guarantee or credit check. 530 00:15:52,400 --> 00:15:53,860 Now, if you're looking to get no doc, 531 00:15:54,020 --> 00:15:56,100 high limit business credit cards that report to 532 00:15:56,100 --> 00:15:58,900 the business reporting agencies without a personal guarantee 533 00:15:58,900 --> 00:16:00,780 or credit check, give us a call at 534 00:16:00,780 --> 00:16:03,060 877-600-2487. 535 00:16:03,280 --> 00:16:08,020 That's 877-600-2487 or schedule your free 536 00:16:08,020 --> 00:16:11,100 consultation online to talk more at creditsuite.com 537 00:16:11,100 --> 00:16:12,280 forward slash consult. 538 00:16:12,480 --> 00:16:14,640 When you figure out what that number is, 539 00:16:14,840 --> 00:16:15,080 right? 540 00:16:15,340 --> 00:16:16,740 Then you'll start to have a pretty good 541 00:16:16,740 --> 00:16:17,740 idea of where you are. 542 00:16:18,000 --> 00:16:20,120 For most folks, that's around five grand a 543 00:16:20,120 --> 00:16:22,240 month, much less than that becomes very difficult 544 00:16:22,240 --> 00:16:25,400 to run paid ads at scale effectively, unless 545 00:16:25,400 --> 00:16:27,980 you're gonna be in there as yourself doing 546 00:16:27,980 --> 00:16:30,780 it, managing it and really playing in that 547 00:16:30,780 --> 00:16:31,080 space. 548 00:16:31,460 --> 00:16:33,100 There are some really neat AI tools that 549 00:16:33,100 --> 00:16:34,180 are coming out to help with that, but 550 00:16:34,180 --> 00:16:35,800 the reality is all the good ones are 551 00:16:35,800 --> 00:16:37,440 costing as much as an agency does anyway. 552 00:16:37,440 --> 00:16:39,580 So it's great to say, yeah, I got 553 00:16:39,580 --> 00:16:41,700 an AI tool, but it may not be 554 00:16:41,700 --> 00:16:44,280 as exciting as you think it's gonna be. 555 00:16:44,740 --> 00:16:45,660 So that's the reality. 556 00:16:46,120 --> 00:16:47,160 But then you also have to look at 557 00:16:47,160 --> 00:16:49,280 it, the next overarching question to say is, 558 00:16:49,360 --> 00:16:50,820 okay, well, if I do risk it and 559 00:16:50,820 --> 00:16:52,300 it doesn't work, what's that worth to my 560 00:16:52,300 --> 00:16:52,600 company? 561 00:16:52,640 --> 00:16:54,440 And then start figuring that out, right? 562 00:16:54,720 --> 00:16:56,680 And then the last question is, are you 563 00:16:56,680 --> 00:16:58,820 ready to scale with paid ads? 564 00:16:59,180 --> 00:17:00,640 And what I mean by that is, is 565 00:17:00,640 --> 00:17:03,700 your offer in the flow of your customers 566 00:17:03,700 --> 00:17:05,200 from when they find out about you to 567 00:17:05,200 --> 00:17:06,740 when they become the end thing that you 568 00:17:06,740 --> 00:17:09,500 wanna be, does that make sense, right? 569 00:17:09,940 --> 00:17:12,180 Paid ads, it can be expensive, right? 570 00:17:12,260 --> 00:17:14,960 In many cases, you're talking 20 to $100 571 00:17:14,960 --> 00:17:17,200 per lead, depending on the niche and the 572 00:17:17,200 --> 00:17:18,160 business you're operating in. 573 00:17:18,319 --> 00:17:19,780 And the more that that lead is worth 574 00:17:19,780 --> 00:17:20,900 to you as a business, the more it's 575 00:17:20,900 --> 00:17:21,599 gonna cost you. 576 00:17:21,980 --> 00:17:23,339 So do you have all the right things 577 00:17:23,339 --> 00:17:24,280 to convert them in? 578 00:17:24,560 --> 00:17:26,839 Like, for example, I'm generating leads, do I 579 00:17:26,839 --> 00:17:29,220 have a CRM that's gonna drip emails and 580 00:17:29,220 --> 00:17:30,620 text them to get them to book a 581 00:17:30,620 --> 00:17:31,160 call with me? 582 00:17:31,240 --> 00:17:32,520 If they're booking calls, do I have someone 583 00:17:32,520 --> 00:17:33,660 who can take the calls, right? 584 00:17:33,660 --> 00:17:35,260 If it's like, yeah, I gotta book a 585 00:17:35,260 --> 00:17:36,460 call, but it takes two weeks for me 586 00:17:36,460 --> 00:17:37,860 to get on your calendar, well, in that 587 00:17:37,860 --> 00:17:39,500 two weeks, I'm probably booking with somebody else. 588 00:17:39,580 --> 00:17:40,880 I'm probably not talking to you because that's 589 00:17:40,880 --> 00:17:42,140 a long time from now if I want 590 00:17:42,140 --> 00:17:42,700 something today. 591 00:17:43,040 --> 00:17:44,940 So you've gotta have the right infrastructure behind 592 00:17:44,940 --> 00:17:46,400 you as well to make sure that you're 593 00:17:46,400 --> 00:17:47,940 ready to tackle on that as well. 594 00:17:48,060 --> 00:17:49,320 And that doesn't have to be built overnight, 595 00:17:49,460 --> 00:17:50,480 but you do need to make sure it's 596 00:17:50,480 --> 00:17:50,640 there. 597 00:17:50,740 --> 00:17:52,480 Otherwise, what you're doing is you're essentially adding 598 00:17:52,480 --> 00:17:55,420 gasoline to a fire, which is great, that's 599 00:17:55,420 --> 00:17:56,920 awesome, but the fire is out of control. 600 00:17:57,060 --> 00:17:58,000 And so it doesn't really help you. 601 00:17:58,140 --> 00:17:59,540 It just ends up burning your business to 602 00:17:59,540 --> 00:18:00,280 the ground at the end of the day, 603 00:18:00,340 --> 00:18:00,560 usually. 604 00:18:01,000 --> 00:18:01,360 Yeah. 605 00:18:01,640 --> 00:18:03,820 What I love about your strategy, several things. 606 00:18:03,940 --> 00:18:04,880 I first of all, I love just that 607 00:18:04,880 --> 00:18:05,400 you're upfront. 608 00:18:05,480 --> 00:18:07,040 You're saying, look, it's gonna require an investment. 609 00:18:07,200 --> 00:18:08,280 You have to kind of come into it 610 00:18:08,280 --> 00:18:10,220 with this unreasonable expectation that it's not gonna 611 00:18:10,220 --> 00:18:11,900 work, because it always works. 612 00:18:12,360 --> 00:18:13,380 It just takes time. 613 00:18:13,540 --> 00:18:15,600 And that sets the expectation where you kind 614 00:18:15,600 --> 00:18:17,440 of under-promise and over-deliver, which not 615 00:18:17,440 --> 00:18:18,220 a lot of people do that. 616 00:18:18,320 --> 00:18:19,680 Absolutely, I love that you do that. 617 00:18:19,780 --> 00:18:21,320 And I love the fact that you're talking 618 00:18:21,320 --> 00:18:23,000 about a strategy that just makes you stronger 619 00:18:23,000 --> 00:18:23,940 every step of the way. 620 00:18:24,220 --> 00:18:25,880 I guess you're building those three pillars. 621 00:18:26,060 --> 00:18:27,320 You're just gonna be a better place. 622 00:18:27,320 --> 00:18:28,760 Like you're gonna have a website that's gonna 623 00:18:28,760 --> 00:18:30,840 make you look way better and increase your 624 00:18:30,840 --> 00:18:31,360 conversions. 625 00:18:31,480 --> 00:18:33,180 You're gonna have a CRN that does a 626 00:18:33,180 --> 00:18:34,540 lot of the automation for you. 627 00:18:34,600 --> 00:18:36,140 And that helps you get and convert more 628 00:18:36,140 --> 00:18:37,140 people and stay in front of it. 629 00:18:37,360 --> 00:18:38,800 I mean, every one of these things that 630 00:18:38,800 --> 00:18:40,800 you're building helps you along the way, do 631 00:18:40,800 --> 00:18:41,700 more and more and more. 632 00:18:42,020 --> 00:18:43,320 And then it's almost like an explosion. 633 00:18:43,400 --> 00:18:44,460 Like once you get to a point where 634 00:18:44,460 --> 00:18:45,660 you start testing ads and you find the 635 00:18:45,660 --> 00:18:47,700 right demographic to market to and the right 636 00:18:47,700 --> 00:18:50,120 messaging and the right message to market match, 637 00:18:50,420 --> 00:18:53,080 then it's just like explosive with the potential. 638 00:18:53,260 --> 00:18:54,620 And then at that point, you've got something 639 00:18:54,620 --> 00:18:56,520 that legitimately can scale. 640 00:18:57,360 --> 00:18:59,400 So here's the thing I find is that 641 00:18:59,400 --> 00:19:01,320 Facebook for, I'll just use Facebook as an 642 00:19:01,320 --> 00:19:01,440 example. 643 00:19:01,740 --> 00:19:02,960 They make it seem really easy. 644 00:19:03,080 --> 00:19:04,880 Like when you start running Facebook ads, it's 645 00:19:04,880 --> 00:19:06,500 so easy to be able to spend a 646 00:19:06,500 --> 00:19:07,840 little money and run an ad and get 647 00:19:07,840 --> 00:19:08,240 a result. 648 00:19:08,460 --> 00:19:10,640 But then when you try to scale it, 649 00:19:10,860 --> 00:19:12,920 like hey, dude, they are a-holes. 650 00:19:13,360 --> 00:19:15,060 I mean, it's middle fingers in the air 651 00:19:15,060 --> 00:19:15,260 to you. 652 00:19:15,280 --> 00:19:16,520 Like I've never seen anything like it. 653 00:19:16,580 --> 00:19:18,220 It's like the more money you spend, the 654 00:19:18,220 --> 00:19:19,200 more they punish you. 655 00:19:19,620 --> 00:19:20,780 And it got to a point, and it's 656 00:19:20,780 --> 00:19:21,400 never changed. 657 00:19:21,440 --> 00:19:22,860 Ever since I ever started marketing with these 658 00:19:22,860 --> 00:19:24,700 guys, it's like you almost get in there 659 00:19:24,700 --> 00:19:25,880 and they're like, yeah, I can do this. 660 00:19:25,900 --> 00:19:26,340 I can do this. 661 00:19:26,360 --> 00:19:27,400 And you start to go, you get a 662 00:19:27,400 --> 00:19:28,080 good ROI. 663 00:19:28,540 --> 00:19:29,840 And the minute you even start to scale 664 00:19:29,840 --> 00:19:31,620 it a little bit, like all of a 665 00:19:31,620 --> 00:19:32,920 sudden they just slap you down. 666 00:19:33,360 --> 00:19:35,400 And I've just never found a way to 667 00:19:35,400 --> 00:19:37,500 ever conquer that as an entrepreneur, unless you're 668 00:19:37,500 --> 00:19:39,860 hiring somebody like you that understands that and 669 00:19:39,860 --> 00:19:41,880 ad sets and rotation and all the things 670 00:19:41,880 --> 00:19:43,540 that are needed to be able to actually 671 00:19:43,540 --> 00:19:44,700 make it work at scale. 672 00:19:45,060 --> 00:19:47,740 Yeah, and so you're absolutely right. 673 00:19:47,860 --> 00:19:49,300 And the reason for that is this. 674 00:19:49,960 --> 00:19:52,760 Facebook works all based on this crazy algorithm 675 00:19:52,760 --> 00:19:53,460 that they've developed. 676 00:19:53,560 --> 00:19:55,940 And it's great and it's terrible for the 677 00:19:55,940 --> 00:19:56,520 same reason. 678 00:19:57,000 --> 00:19:59,320 It's great because it's awesome at finding the 679 00:19:59,320 --> 00:20:01,400 people that we wanna find, but it's terrible 680 00:20:01,400 --> 00:20:05,200 because as you think about like a target, 681 00:20:05,440 --> 00:20:05,580 right? 682 00:20:05,680 --> 00:20:08,200 If you've ever like done shooting or anything 683 00:20:08,200 --> 00:20:08,800 like that, right? 684 00:20:08,900 --> 00:20:12,100 It's very easy to say everything lives in 685 00:20:12,100 --> 00:20:13,700 this small circle, right? 686 00:20:14,260 --> 00:20:15,220 And if that's the only thing I have 687 00:20:15,220 --> 00:20:16,640 to hit, it's very easy for me to 688 00:20:16,640 --> 00:20:17,540 hit only this. 689 00:20:17,900 --> 00:20:20,280 But as I expand what I could potentially 690 00:20:20,280 --> 00:20:21,600 hit, right? 691 00:20:22,120 --> 00:20:24,500 And I change the weapon with which I'm 692 00:20:24,500 --> 00:20:26,840 firing with, which is my offer and the 693 00:20:26,840 --> 00:20:28,080 audience I'm going after. 694 00:20:28,380 --> 00:20:30,840 It becomes increasingly difficult to always hit the 695 00:20:30,840 --> 00:20:32,320 center of the target every single time. 696 00:20:32,940 --> 00:20:34,620 And so what happens for most business owners 697 00:20:34,620 --> 00:20:37,140 is as they scale, Facebook says, well, it's 698 00:20:37,140 --> 00:20:38,980 easy to find just this for $1,000 699 00:20:38,980 --> 00:20:39,380 a month. 700 00:20:39,460 --> 00:20:40,640 I got that all day long, so it 701 00:20:40,640 --> 00:20:41,140 works great. 702 00:20:41,740 --> 00:20:43,180 But then you wanna spend $10,000 a 703 00:20:43,180 --> 00:20:45,500 month and this doesn't exist at 10. 704 00:20:45,720 --> 00:20:47,640 There's not enough people in this small circle 705 00:20:47,640 --> 00:20:48,420 for 10,000. 706 00:20:48,660 --> 00:20:49,660 So then it says, I gotta go a 707 00:20:49,660 --> 00:20:50,620 little bit bigger and a little bit bigger 708 00:20:50,620 --> 00:20:51,440 and a little bit bigger and a little 709 00:20:51,440 --> 00:20:51,780 bit bigger. 710 00:20:52,000 --> 00:20:53,620 And so you start getting more and more 711 00:20:53,620 --> 00:20:55,420 off centers and your lead costs are a 712 00:20:55,420 --> 00:20:57,380 little bit different because now the message is 713 00:20:57,380 --> 00:21:00,180 not 100% perfect, it's only 98% 714 00:21:00,180 --> 00:21:02,620 perfect or 90% perfect or 85% 715 00:21:02,620 --> 00:21:03,020 perfect. 716 00:21:03,520 --> 00:21:04,760 And so if people don't convert as well, 717 00:21:04,860 --> 00:21:06,100 it's then my cost goes up and da 718 00:21:06,100 --> 00:21:06,620 -da-da-da-da, right? 719 00:21:07,160 --> 00:21:09,460 And so that's what happens for most folks. 720 00:21:09,940 --> 00:21:13,060 So scaling paid ads profitably requires several things. 721 00:21:13,180 --> 00:21:14,420 First is just go slow. 722 00:21:14,820 --> 00:21:16,340 No one wants to hear that, but that's 723 00:21:16,340 --> 00:21:16,840 how you do it. 724 00:21:16,940 --> 00:21:19,220 I generally don't increase more than maximum 10 725 00:21:19,220 --> 00:21:20,580 % a day in most cases. 726 00:21:20,720 --> 00:21:22,300 There's a few exceptions to that, but if 727 00:21:22,300 --> 00:21:24,060 I'm increasing more than 10%, you're almost always 728 00:21:24,060 --> 00:21:26,540 gonna break the ROAS, the return on ad 729 00:21:26,540 --> 00:21:26,760 spending. 730 00:21:27,020 --> 00:21:29,740 Number two is as you scale, it requires 731 00:21:29,740 --> 00:21:31,340 more creative, right? 732 00:21:31,400 --> 00:21:33,580 Because sometimes as you exit out of the 733 00:21:33,580 --> 00:21:36,340 perfect customer, the next step is still a 734 00:21:36,340 --> 00:21:38,580 very good customer, but they need a bit 735 00:21:38,580 --> 00:21:40,220 more pushing to come your direction. 736 00:21:40,560 --> 00:21:41,580 So I gotta sit in front of them 737 00:21:41,580 --> 00:21:42,320 a few more times. 738 00:21:42,380 --> 00:21:43,560 I gotta hit them with a few more 739 00:21:43,560 --> 00:21:45,880 ad variations because they're gonna tune me out 740 00:21:45,880 --> 00:21:48,180 the first four, five, six times before they 741 00:21:48,180 --> 00:21:49,280 finally convert, right? 742 00:21:49,440 --> 00:21:51,380 And so then it becomes, how do I 743 00:21:51,380 --> 00:21:51,980 scale this? 744 00:21:51,980 --> 00:21:53,840 Well, it's not just about spending more money. 745 00:21:54,020 --> 00:21:56,680 It's also about increasing creative, changing that out, 746 00:21:56,760 --> 00:21:58,520 right, so for example, we're working with a 747 00:21:58,520 --> 00:21:59,300 client right now. 748 00:21:59,660 --> 00:22:02,120 I'm about to launch 67 new pieces of 749 00:22:02,120 --> 00:22:04,140 creative for a one month test. 750 00:22:04,640 --> 00:22:07,460 Of those 67, probably three, if I'm lucky, 751 00:22:07,540 --> 00:22:09,580 will make it in a month from now. 752 00:22:10,080 --> 00:22:11,760 One will definitely make it. 753 00:22:12,120 --> 00:22:13,820 Two, probably, maybe. 754 00:22:14,060 --> 00:22:16,160 Three would be amazing if it did. 755 00:22:16,500 --> 00:22:20,440 The other 64 are gonna fall off the 756 00:22:20,440 --> 00:22:21,800 wayside, but I still have to create them, 757 00:22:21,920 --> 00:22:23,500 build them, think about it, write the script, 758 00:22:23,620 --> 00:22:25,520 create the content, do all of that, right? 759 00:22:25,580 --> 00:22:27,340 So that's where scale starts to happen. 760 00:22:27,540 --> 00:22:29,400 And most folks aren't doing that level of 761 00:22:29,400 --> 00:22:30,040 creative, right? 762 00:22:30,060 --> 00:22:32,960 They're not launching 60, 70, 80, 100 plus 763 00:22:32,960 --> 00:22:35,200 content, pieces of content for a month to 764 00:22:35,200 --> 00:22:37,380 see what's working and what's figuring out, and 765 00:22:37,380 --> 00:22:39,260 then doubling down on three out of 60 766 00:22:39,260 --> 00:22:39,820 that worked. 767 00:22:40,240 --> 00:22:42,820 They're doing two or three, and I wanna 768 00:22:42,820 --> 00:22:44,220 know why it's not scaling because people have 769 00:22:44,220 --> 00:22:45,440 already checked out, right? 770 00:22:45,480 --> 00:22:47,980 They've already seen the ancillary audience that's next 771 00:22:47,980 --> 00:22:50,000 up to 98%, to 95%. 772 00:22:50,000 --> 00:22:51,840 They've seen that it wasn't enough to convert 773 00:22:51,840 --> 00:22:52,120 them. 774 00:22:52,280 --> 00:22:53,820 So I've gotta go more, more, more, and 775 00:22:53,820 --> 00:22:55,000 that's where it becomes harder, right? 776 00:22:55,080 --> 00:22:56,880 So scale requires those things. 777 00:22:57,080 --> 00:22:59,260 And usually it requires someone who understands to 778 00:22:59,260 --> 00:23:01,500 look at the metrics, not just to say, 779 00:23:01,840 --> 00:23:03,140 well, I spent more money, what happened? 780 00:23:03,240 --> 00:23:04,940 But I spent more money, what happened? 781 00:23:05,060 --> 00:23:06,020 What was the click-through rate? 782 00:23:06,320 --> 00:23:07,940 What was the cost per million? 783 00:23:08,240 --> 00:23:09,220 Or sorry, cost per million. 784 00:23:09,480 --> 00:23:10,600 What am I seeing on this? 785 00:23:10,620 --> 00:23:11,940 What was the click-through rate on the 786 00:23:11,940 --> 00:23:12,280 page? 787 00:23:12,320 --> 00:23:14,120 What was the signup rate from those who 788 00:23:14,120 --> 00:23:14,560 signed up? 789 00:23:14,600 --> 00:23:15,540 How many opened the emails? 790 00:23:15,700 --> 00:23:18,140 Like all these things influence the offer from 791 00:23:18,140 --> 00:23:18,540 A to Z. 792 00:23:18,540 --> 00:23:19,940 And if you don't look at all components 793 00:23:19,940 --> 00:23:21,640 of that, then I can't fix the first 794 00:23:21,640 --> 00:23:23,580 component, which influences all the rest of them. 795 00:23:24,260 --> 00:23:26,040 Yeah, Bob, I love the way you break 796 00:23:26,040 --> 00:23:26,440 this down. 797 00:23:26,600 --> 00:23:27,960 So if we look at outside of the 798 00:23:27,960 --> 00:23:29,920 three pillars, we look outside of paid ads, 799 00:23:30,080 --> 00:23:31,840 is there other things in digital marketing we 800 00:23:31,840 --> 00:23:32,960 should be paying attention to? 801 00:23:33,500 --> 00:23:35,420 Yeah, I mean, there's lots of very interesting 802 00:23:35,420 --> 00:23:38,040 things out there right now that are maybe 803 00:23:38,040 --> 00:23:41,120 not scalable, but cool, fun to play with, 804 00:23:41,240 --> 00:23:41,960 different and unique. 805 00:23:42,440 --> 00:23:44,340 If you are a local business, so you 806 00:23:44,340 --> 00:23:46,420 operate in a physical location in a city 807 00:23:46,420 --> 00:23:48,600 and your customers are in a radius of 808 00:23:48,600 --> 00:23:51,300 where your shop is, Google My Business is 809 00:23:51,300 --> 00:23:52,580 still hands down one of the best. 810 00:23:52,960 --> 00:23:54,360 Yelp is also very, very good. 811 00:23:54,660 --> 00:23:55,800 And there's a lot of really cool things 812 00:23:55,800 --> 00:23:56,460 that we can do there. 813 00:23:56,580 --> 00:23:58,020 One of my favorites for local businesses is 814 00:23:58,020 --> 00:23:59,160 Google Local Service Ads. 815 00:23:59,360 --> 00:24:01,880 It's a great way because you only pay 816 00:24:01,880 --> 00:24:03,080 for qualified leads. 817 00:24:03,180 --> 00:24:04,280 If someone comes in and it was a 818 00:24:04,280 --> 00:24:05,900 BS lead, they're not a real lead, it's 819 00:24:05,900 --> 00:24:08,760 a spam submission, Google actually refunds you for 820 00:24:08,760 --> 00:24:10,900 that and only charge you for legitimate leads. 821 00:24:10,940 --> 00:24:12,200 So it's a nice pay-to-play type 822 00:24:12,200 --> 00:24:13,140 methodology, right? 823 00:24:13,240 --> 00:24:14,200 So that's number one. 824 00:24:14,200 --> 00:24:18,020 Number two is there's a very, very interesting 825 00:24:18,020 --> 00:24:21,600 dynamic of content creation, like this podcast, for 826 00:24:21,600 --> 00:24:23,920 example, that you can go out and find 827 00:24:23,920 --> 00:24:25,940 and get yourself a lot of really interesting 828 00:24:25,940 --> 00:24:26,480 customers. 829 00:24:26,860 --> 00:24:30,280 There's tons of very small podcasts and people 830 00:24:30,280 --> 00:24:31,700 always think, oh, if I wanna be on 831 00:24:31,700 --> 00:24:33,300 a podcast, for example, I gotta go be 832 00:24:33,300 --> 00:24:35,660 on Alex Ramoses or Tony Robbins or all 833 00:24:35,660 --> 00:24:36,340 these big guys. 834 00:24:36,420 --> 00:24:38,000 And the reality is you don't actually wanna 835 00:24:38,000 --> 00:24:39,560 be on most of those guys, unless you 836 00:24:39,560 --> 00:24:41,420 have this, that you're operating at that scale 837 00:24:41,420 --> 00:24:42,660 where you wanna be is in a very 838 00:24:42,660 --> 00:24:43,380 small one. 839 00:24:43,380 --> 00:24:45,020 So for example, one of my good friends, 840 00:24:45,120 --> 00:24:47,560 he runs a podcast in the self-storage 841 00:24:47,560 --> 00:24:51,600 space, but specifically targeted towards those instruction companies 842 00:24:51,600 --> 00:24:54,020 who build self-storage facilities. 843 00:24:54,600 --> 00:24:56,180 So, I mean, there can't be more than 844 00:24:56,180 --> 00:24:58,160 a couple thousand people in total in the 845 00:24:58,160 --> 00:24:59,020 whole market, right? 846 00:24:59,100 --> 00:25:01,180 So an average episode for him is getting 847 00:25:01,180 --> 00:25:04,400 maybe six, 700 downloads, which seems irrelevant, but 848 00:25:04,400 --> 00:25:06,920 that means that he's reaching 40% of 849 00:25:06,920 --> 00:25:09,160 the entire market of that group, which is 850 00:25:09,160 --> 00:25:09,580 unreal. 851 00:25:09,780 --> 00:25:11,780 And so for a very small cost, if 852 00:25:11,780 --> 00:25:13,060 I can pay to be on his podcast, 853 00:25:13,340 --> 00:25:14,460 if that's the group that I wanna get 854 00:25:14,460 --> 00:25:15,440 in front of, right? 855 00:25:15,560 --> 00:25:17,560 And reach those kinds of people, why? 856 00:25:17,720 --> 00:25:19,780 Cause he's got that small reach and that 857 00:25:19,780 --> 00:25:20,720 very niche reach. 858 00:25:21,080 --> 00:25:22,360 So there's a lot of interesting things that 859 00:25:22,360 --> 00:25:22,900 we can do there. 860 00:25:23,340 --> 00:25:25,400 And then right now, and I know everyone 861 00:25:25,400 --> 00:25:27,340 probably hammers on this, but AI is just, 862 00:25:27,440 --> 00:25:29,140 I mean, it's crazy what AI can do 863 00:25:29,140 --> 00:25:29,560 right now. 864 00:25:29,900 --> 00:25:33,440 There's lots of unique abilities to set things 865 00:25:33,440 --> 00:25:36,120 up with these agents, these AI agents that 866 00:25:36,120 --> 00:25:37,820 can do a lot of work for you. 867 00:25:37,880 --> 00:25:40,860 I'm sure if you're at all, even remotely 868 00:25:40,860 --> 00:25:42,680 plugged into the AI space, even just a 869 00:25:42,680 --> 00:25:45,500 little bit, you've probably heard of OpenClaw recently. 870 00:25:46,000 --> 00:25:47,900 And now Clawed has their own variable of 871 00:25:47,900 --> 00:25:48,020 it. 872 00:25:48,100 --> 00:25:49,120 And there's a few others coming out. 873 00:25:49,340 --> 00:25:50,540 ChatGPT does as well now. 874 00:25:50,760 --> 00:25:52,500 And Gemini's is coming out very shortly too. 875 00:25:52,800 --> 00:25:54,340 But these agents can do a lot of 876 00:25:54,340 --> 00:25:55,420 really interesting things. 877 00:25:55,500 --> 00:25:57,140 They can dive in and say, show me 878 00:25:57,140 --> 00:25:58,940 all the information that my competitors are doing 879 00:25:58,940 --> 00:25:59,360 online. 880 00:25:59,420 --> 00:26:00,740 And how do I do it better than 881 00:26:00,740 --> 00:26:01,280 what they're doing? 882 00:26:01,460 --> 00:26:02,840 What gaps are there, right? 883 00:26:03,340 --> 00:26:05,560 One of my favorites, for example, is let's 884 00:26:05,560 --> 00:26:06,940 say I run a local service company or 885 00:26:06,940 --> 00:26:08,280 any service-based company, right? 886 00:26:08,720 --> 00:26:09,980 There's always review sites. 887 00:26:10,180 --> 00:26:14,340 Yelp, there's TripAdvisor, there's always some sort of 888 00:26:14,340 --> 00:26:16,520 ranking site that exists for every niche. 889 00:26:16,940 --> 00:26:20,140 I can send my agent to that site, 890 00:26:20,700 --> 00:26:22,400 tell it to look for all my competitors, 891 00:26:22,680 --> 00:26:23,860 if I know who they are even better, 892 00:26:24,020 --> 00:26:25,940 actually say, go to this page, look through 893 00:26:25,940 --> 00:26:28,680 all the reviews, compile all the things you 894 00:26:28,680 --> 00:26:30,300 think that they're doing the best and where 895 00:26:30,300 --> 00:26:32,440 all the complaints lie and summarize the biggest 896 00:26:32,440 --> 00:26:33,380 complaints that you see. 897 00:26:33,540 --> 00:26:35,080 Now I know every problem that my competitors 898 00:26:35,080 --> 00:26:37,140 are having and I can go solve that 899 00:26:37,140 --> 00:26:39,020 thing better than they do and win more 900 00:26:39,020 --> 00:26:41,020 customers because I already know that it's a 901 00:26:41,020 --> 00:26:42,740 problem that people are complaining about, so I 902 00:26:42,740 --> 00:26:43,380 can win that way. 903 00:26:43,500 --> 00:26:46,160 So that's some interesting ways to do that. 904 00:26:46,280 --> 00:26:48,500 And then even the next level of that, 905 00:26:48,760 --> 00:26:48,860 right? 906 00:26:48,860 --> 00:26:50,120 So you can get like open call, for 907 00:26:50,120 --> 00:26:52,000 example, you install it on a Mac mini, 908 00:26:52,100 --> 00:26:53,040 which everyone's talking about. 909 00:26:53,140 --> 00:26:55,500 So it's a $700 computer or $600 computer, 910 00:26:55,800 --> 00:26:56,000 right? 911 00:26:56,040 --> 00:26:57,480 That I can go buy, install the thing. 912 00:26:57,880 --> 00:26:59,380 And granted, this is not like, I'm making 913 00:26:59,380 --> 00:27:00,140 it sound very simple. 914 00:27:00,240 --> 00:27:01,660 It's a bit more complex than this, yes. 915 00:27:01,960 --> 00:27:03,340 But the idea is I put this on 916 00:27:03,340 --> 00:27:03,540 there. 917 00:27:03,540 --> 00:27:05,680 I can actually then buy a phone number 918 00:27:05,680 --> 00:27:06,840 for that thing, right? 919 00:27:06,940 --> 00:27:08,700 Doesn't have to be a super crazy high 920 00:27:08,700 --> 00:27:09,020 plan. 921 00:27:09,140 --> 00:27:09,780 I just need to be able to do 922 00:27:09,780 --> 00:27:11,420 text messaging from it, really, that's all I 923 00:27:11,420 --> 00:27:12,820 need, and attach it to that. 924 00:27:12,920 --> 00:27:14,060 And now all of a sudden, I can 925 00:27:14,060 --> 00:27:16,540 message on an iPhone with blue squares instead 926 00:27:16,540 --> 00:27:19,120 of green squares, and immediately my response rate's 927 00:27:19,120 --> 00:27:21,280 gonna two to three X to a regular 928 00:27:21,280 --> 00:27:21,680 text. 929 00:27:21,880 --> 00:27:22,560 Because why? 930 00:27:22,840 --> 00:27:24,300 I'm sending it from an iPhone, so they 931 00:27:24,300 --> 00:27:26,360 assume that it's a more real person. 932 00:27:26,500 --> 00:27:27,720 It feels like a more real connection. 933 00:27:27,860 --> 00:27:28,940 It feels higher quality. 934 00:27:29,100 --> 00:27:30,420 It's what I'm looking for as a human 935 00:27:30,420 --> 00:27:32,100 being versus some random text. 936 00:27:32,100 --> 00:27:35,160 It also bypasses the whole send stop to 937 00:27:35,160 --> 00:27:35,600 unsubscribe. 938 00:27:35,980 --> 00:27:37,780 Now, there are quantifications, right? 939 00:27:37,800 --> 00:27:38,580 If you go do that, and you send 940 00:27:38,580 --> 00:27:39,800 a thousand texts in a single day, you're 941 00:27:39,800 --> 00:27:41,160 gonna probably get shut down by Apple. 942 00:27:41,400 --> 00:27:43,460 And there's other variabilities to this you have 943 00:27:43,460 --> 00:27:44,240 to be aware of, right? 944 00:27:44,260 --> 00:27:45,940 It's not just this blue ocean of do 945 00:27:45,940 --> 00:27:46,720 whatever the heck you want. 946 00:27:46,800 --> 00:27:48,100 But there's a lot of interesting things that 947 00:27:48,100 --> 00:27:49,320 we can play with in that space to 948 00:27:49,320 --> 00:27:51,540 start to generate leads and stay in connection 949 00:27:51,540 --> 00:27:52,140 with people. 950 00:27:52,460 --> 00:27:55,060 And if for no other reason, right, it 951 00:27:55,060 --> 00:27:56,920 can simply help remind me of the things 952 00:27:56,920 --> 00:27:58,680 I need to be doing that I forget 953 00:27:58,680 --> 00:27:58,960 about. 954 00:27:59,100 --> 00:28:00,280 Let's say you can't afford to hire a 955 00:28:00,280 --> 00:28:01,680 assistant right now because you're a small company 956 00:28:01,680 --> 00:28:02,420 with a small budget. 957 00:28:02,580 --> 00:28:06,080 Well, for 600 bucks and some credits of 958 00:28:06,080 --> 00:28:08,200 probably under $100 a month, I can have 959 00:28:08,200 --> 00:28:10,400 a fully functioning assistant that sends me a 960 00:28:10,400 --> 00:28:11,600 text every day of what I should be 961 00:28:11,600 --> 00:28:11,880 doing. 962 00:28:12,000 --> 00:28:13,500 It can go out and scrape leads for 963 00:28:13,500 --> 00:28:15,180 me and say, okay, here's the top 25 964 00:28:15,180 --> 00:28:16,340 people you need to call today to go 965 00:28:16,340 --> 00:28:16,920 get business. 966 00:28:17,320 --> 00:28:17,580 Perfect. 967 00:28:18,020 --> 00:28:18,920 Eight o'clock in the morning, boom. 968 00:28:19,000 --> 00:28:20,640 Let me start dialing for dollars, right? 969 00:28:20,680 --> 00:28:21,580 Like there's a lot of cool things that 970 00:28:21,580 --> 00:28:22,740 we can do out there that don't require 971 00:28:22,740 --> 00:28:23,520 a ton of spend. 972 00:28:23,960 --> 00:28:24,240 I'm not. 973 00:28:24,620 --> 00:28:27,600 All marketing, digital or otherwise, requires two things, 974 00:28:27,800 --> 00:28:28,960 time or money. 975 00:28:29,380 --> 00:28:30,020 Sometimes both. 976 00:28:30,020 --> 00:28:31,900 So you have to be understanding where you're 977 00:28:31,900 --> 00:28:32,100 at. 978 00:28:32,360 --> 00:28:34,000 Do you have time, but not a lot 979 00:28:34,000 --> 00:28:34,320 of money? 980 00:28:34,520 --> 00:28:35,780 Well, then some of this AI stuff is 981 00:28:35,780 --> 00:28:36,700 probably where you need to be. 982 00:28:37,080 --> 00:28:37,980 Do you have money, but not a lot 983 00:28:37,980 --> 00:28:38,380 of time? 984 00:28:38,540 --> 00:28:39,640 Well, then paid ads is probably where you 985 00:28:39,640 --> 00:28:40,020 need to be. 986 00:28:40,140 --> 00:28:41,520 Or I need to hire someone who can 987 00:28:41,520 --> 00:28:43,580 replace my time, which costs money. 988 00:28:43,920 --> 00:28:45,280 So always want to be thinking about those 989 00:28:45,280 --> 00:28:45,460 things. 990 00:28:45,500 --> 00:28:46,980 If you have neither time or money, you 991 00:28:46,980 --> 00:28:47,820 need to stop for a second and look 992 00:28:47,820 --> 00:28:48,860 at what you're doing in your business and 993 00:28:48,860 --> 00:28:50,400 figure out how to go get one or 994 00:28:50,400 --> 00:28:51,400 the other for yourself. 995 00:28:51,480 --> 00:28:53,060 Otherwise, you're always gonna be in the same 996 00:28:53,060 --> 00:28:53,240 boat. 997 00:28:53,940 --> 00:28:54,640 Wow, I love this. 998 00:28:54,680 --> 00:28:55,940 This has been really powerful. 999 00:28:56,100 --> 00:28:57,640 There's been, I don't know how many actionable 1000 00:28:57,640 --> 00:29:00,140 strategies and just literally you've built a roadmap 1001 00:29:00,140 --> 00:29:01,440 for us on how to succeed. 1002 00:29:01,840 --> 00:29:03,280 I could literally talk to you for hours, 1003 00:29:03,440 --> 00:29:05,960 but what should everybody doing here that wants 1004 00:29:05,960 --> 00:29:07,720 to talk more, wants to figure out where 1005 00:29:07,720 --> 00:29:09,520 they are and what they should be doing 1006 00:29:09,520 --> 00:29:11,980 to build a scalable digital marketing strategy? 1007 00:29:12,120 --> 00:29:13,240 How can they get in touch with you? 1008 00:29:13,380 --> 00:29:13,740 What should they do? 1009 00:29:14,160 --> 00:29:14,640 Yeah, a hundred percent. 1010 00:29:14,740 --> 00:29:15,700 And I'd love to chat with anybody. 1011 00:29:15,840 --> 00:29:17,380 If you head to our website for me, 1012 00:29:17,560 --> 00:29:22,520 it's gogo3dc.com, which is for Go Three 1013 00:29:22,520 --> 00:29:23,440 Degrees Consulting. 1014 00:29:23,460 --> 00:29:24,260 That's our company, Three Degrees. 1015 00:29:24,260 --> 00:29:28,680 So go3dc.com forward slash Bob McIntosh. 1016 00:29:28,900 --> 00:29:31,600 And it's spelled M-C-I-N-T 1017 00:29:31,600 --> 00:29:32,120 -O-S-H. 1018 00:29:32,280 --> 00:29:33,680 I'm sure that Ty here will put it 1019 00:29:33,680 --> 00:29:35,100 in the show notes. 1020 00:29:35,720 --> 00:29:37,080 And you go to that page right there 1021 00:29:37,080 --> 00:29:38,480 and you can either book a call with 1022 00:29:38,480 --> 00:29:40,600 me directly or my contact cards on there 1023 00:29:40,600 --> 00:29:42,440 with my personal cell phone on there as 1024 00:29:42,440 --> 00:29:42,580 well. 1025 00:29:42,680 --> 00:29:43,920 So you can reach out to me, book 1026 00:29:43,920 --> 00:29:45,500 a call, chat with me, just reach out, 1027 00:29:45,580 --> 00:29:46,360 we'll schedule a time. 1028 00:29:46,780 --> 00:29:48,020 Be more than happy to talk about what 1029 00:29:48,020 --> 00:29:49,740 you got going on in your business, what 1030 00:29:49,740 --> 00:29:50,900 scaling could look like. 1031 00:29:51,120 --> 00:29:52,700 And look, if we're a good fit, I'll 1032 00:29:52,700 --> 00:29:53,000 help you. 1033 00:29:53,000 --> 00:29:54,480 If not, I'll tell you why we're not 1034 00:29:54,480 --> 00:29:55,440 and what you should do to get to 1035 00:29:55,440 --> 00:29:56,040 where we could be. 1036 00:29:56,660 --> 00:29:57,920 All right, thanks for joining us today, Bob. 1037 00:29:57,960 --> 00:29:58,680 Appreciate it.