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Hello there, health coaches.

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I'm thrilled to be here with you and
kind of getting back into the swing of

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things after taking a
trip to Iceland last week,

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think back to maybe to when you
were a kid or a young adult.

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Do you remember anybody
going to Iceland like ever?

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I don't remember anybody ever talking
about Iceland when I was a kid.

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If you're here live with me. If you're
watching in the Facebook group later,

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just tell me in the chat,

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when was the first time that you ever
heard anybody talk about going to

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Iceland? And I swear this has
to do with health coaching.

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It's going to come back around,

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but just dig in your memory for the first
time you heard of anybody telling you

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how they were going to go
see the Northern Lights,

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they were going to go check out
the glaciers. Maybe if you're in

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Europe, I know we have health
coaches all over the place.

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Maybe we even have health coaches
from Iceland and this community.

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So maybe for you guys it'll
be different, but for me,

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I felt like it was only in the last
10 years or so that people started

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talking about their Icelandic adventures.
And you guys, it really was cool.

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I mean,

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we hiked and we snowmobile
through these amazing glaciers.

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We rode horses. We saw a
ton of gorgeous waterfalls.

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We spent time on the black sand beaches
and learned about volcanoes and ate

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the most delicious butter I
have ever tasted in my life.

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I highly recommend it. Also,
the lamb and the fish all local,

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but I digress the whole time.

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I was wondering why had no
one talked about Iceland until

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fairly recently. So I
finally asked our tour guide.

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It was like the last day we
were there, and I was like, Hey,

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what's up with that? I thought
maybe it had something to do with

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their travel policies. Maybe
something had changed politically.

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I don't know.

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And he said that Iceland had
really opened up to tourism in

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2010. So 15 years ago.

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I thought it was 10 years
ago, but I was close.

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You want to know the reason why that
happened in 2010? Does anyone know?

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No. It's because of this big volcano.

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There was this big eruption in 2010.

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One of the many volcanoes on the island
started erupting and it created this

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giant cloud in the sky,

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and that caused a big problem for
air travel to and from Europe.

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For weeks,

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millions of travelers apparently
were affected because the planes

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couldn't fly. Imagine that.

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So this made the news worldwide.

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No one ever talked about Iceland before,

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but suddenly it was this
big deal because of all the

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travel issues. So that
put Iceland on the map,

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and suddenly it was on the news and they
were reporting about the volcano. And

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for the first time,

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people all over the world were
hearing about Iceland as this

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wondrous place where there were
apparently volcanoes and glaciers and

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waterfalls, and it was all over the
news. It was getting all this visibility,

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this very sleepy,

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extremely secluded
country was now on center

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stage.

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And with that tourism started to boom.

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I found out that the whole country
has 300,000 people and now they get

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3 million visitors a year
because of a volcano.

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I'm sharing all this with you
because in many ways it strikes

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me health coaches we're like, Iceland,

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we've got great stuff
going on. I know you do.

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We got lots to share,

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but no one knows about us.

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Just like Iceland before the volcano,

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it was just as beautiful
and rich and amazing,

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but no one was going there.

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No one was paying any attention
because they hadn't heard about it,

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and therefore no one was interested.
No one was spending any money

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there. Sound like your
business at all. I know, right?

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So today I want to talk
about how to stand out,

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how to have your own volcano, so to speak.

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You want to capture attention on a
larger scale and become seen as a

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leader, as someone that people
want to pay attention to,

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someone that people want to know
more about and spend money and time

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with. In short, how to become
your own version of Iceland?

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Let's do it because we want
people coming to you, right,

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asking to become a client.

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And that's not always happening, is
it? Right? So does this sound good?

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You want to be Iceland? Just say yes
in the comments if you're here live,

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if you're like, yeah, this sounds
like a good plan, Michelle.

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I need to know how to make my own volcano
erupt and we're going to get into it.

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But first,

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I want to talk about a big mistake that
health coaches make when it comes to all

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of this.

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We think that in order for us to
have more success getting clients

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or get noticed that we need

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more certifications,

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we need more letters after our
name that's going to do it,

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or we need more bells and
whistles in our coaching practice.

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But I want to remind you,

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Iceland did not need
any more natural wonders

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anything beyond what it already had,

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and neither do you have
everything you need.

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You are already amazing.

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And I can say that because I have
personally met so many health

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coaches in the past 16 years.

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This is not just anecdotal or what I kind
of surmise from the people who are in

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our Facebook group. I literally know
health coaches are amazing human beings.

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It's about putting yourself in front
of new eyes for the world to see

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in a new way.
That's it.

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That's what we can learn
from my trip to Iceland.

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So today we'll cover why being
seen as a leader matters.

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What's holding you back and how to
position yourself as an expert without

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feeling fake or pushy.
And inside this marches,

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I just announced this, marches
free Get More Clients bootcamp.

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I'm going to walk you through the
exact steps to grow your authority and

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attract clients worldwide.
I only do this once a year.

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It's my most popular training. So I
want you to go register for free right

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now at

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healthcoachpower.com/getmoreclients.

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And I'm just going to drop the link
over here in our Facebook group. Again,

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that's
healthcoachpower.com/getmoreclients.

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And now I'm seeing all the comments
from you guys as we've been going along.

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For some reason, they just showed up on
my side. That's weird, but Shannon says,

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yes, maybe a decade ago. First heard
about Iceland and Ellen says her

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friend just went in September
and she was shocked. Lisa says,

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I have several friends and family I know
who have been going to Iceland started

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in the last five years, so actually
15 years. Isn't that crazy? But still,

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we all know it's been fairly recent.

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Ellen says that she needs
a volcanic eruption. Yes,

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we could all use this kind
of PR in our business,

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and Shannon said she just registered
for Get More Clients. Alright, good.

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Now we're all on the same page.

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I'm glad to know that I wasn't
the only one who was like, huh,

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where did Iceland come from?

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I also learned that the
Icelandic language, by the way,

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is exactly the same as what the
Viking spoke. It didn't evolve.

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They're just so secluded. It's just
an interesting, interesting place.

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Anyway,

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we're going to get you guys signed up
for bootcamp. We're going to talk more

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about you getting this kind of
visibility. But first, even for today,

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have you noticed that
your friends and family,

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and even sometimes maybe someone at
the gym, someone you see pretty often,

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they start to ask questions when they
find out that you're really into health,

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who's had this experience where you
kind of get people picking your brain.

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They're going to ask you what brands
you buy, should they go vegan?

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They want to know how many days a week
you work out or which yoga classes you

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recommend, right?

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We're always getting that brain picking
stuff and sometimes it gets annoying,

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but what I want to remind you is
that they're doing this because they

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already see you at
least a little bit as an

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expert. So if you're like, yeah, Michelle,

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I want to be seen as an expert,

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but why me?
I'm an imposter, blah, blah, blah.

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Listen, you are not starting from
scratch here just by being you,

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the people who know you are very likely,

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at least some of them are starting
to think of you as a leader.

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And that's why we get our brains
picked every time we turn around.

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I know it's always like I want
people to pay me and hire me.

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I don't want them to pick my
brain at the grocery store,

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but the point is that they're
asking you questions for a reason.

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So I don't want you to get stuck
on am I enough or why would

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anyone want to pay attention to me?

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Because we already know that
to some degree they are.

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It might just be a few people
right now, but it's a start.

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I remember when I left my career
in advertising, I felt like,

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whoa,

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I did not go to college for health.
I only had this one measly Health Coach

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certification.

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And I say that tongue in cheek because
really that's all I needed for this

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career that is now 16 years and ongoing.

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I didn't feel like an
expert at all at the time,

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but this was true for me.
I'm sure it's true for you.

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You're like one or two
steps ahead of other people.

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You might not be the
foremost expert in nutrition,

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but you're just one or two
steps ahead of everybody.

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I remember that I knew, I knew
what kale was, and back in 2009,

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nobody really knew what kale was and they
certainly didn't know how to cook it,

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and they certainly didn't know how
to cook it to make it taste any good.

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So there was that. I knew how
to manage my health issues,

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some of my health issues naturally,

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other people didn't know that.
So even if you don't feel like you could

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be on a national stage,

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you don't feel like a
leader in the health world.

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You really are to other people who are
just a few steps behind and they're

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going, huh, wow. I wish I could do that.

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I wish I was like that. I wish I
knew Something more about that.

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The trick here is getting enough
people to start recognizing you.

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We got to get perfect strangers
to notice your clarity,

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your confidence, your shining light.

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That's what they're going to pay for

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If you just read about
Iceland, by the way,

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maybe we all learned about Iceland
when we were in, I don't know,

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seventh grade social studies class. Maybe
it was two pages out of the textbook.

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If you just saw that or if you
saw a couple photos in a magazine,

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you probably wouldn't be like, yeah,
I got to go there on my next vacation.

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Forget Costa Rica. Forget Hawaii.

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I'm going to Iceland in the middle of
February, which is what I just did,

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which is hilarious, but
that's not going to do it.

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Just seeing a few pages in a textbook.

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But when you see the massive eruption
of lava and excitement and this

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feeling of danger, seeing all of that
on the news, people were like, wow,

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that's powerful stuff. So
you're probably thinking,

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how can I get myself
on the news like that?

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Any ideas of how you could get that kind
of attention for yourself and your own

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business? You're like,

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how can a little old me
capture attention worldwide?

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It's exciting, but it kind
of feels impossible, right?

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Iceland probably felt that
way too. They're like, we
raise sheep. We're farmers.

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We have terrible weather. Why
would anybody want to come here?

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They could talk themselves right down
too, just like any of us can. Who am I?

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Nobody cares about me.

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This is a really easy pitfall of our
coaches to find themselves in and what

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we're talking about Iceland here,

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but to bring it a little
bit more into our industry,

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we're looking at other health
and wellness personalities,

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influencers we're like, well,
I can never be like that.

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I can never have that many followers.
I can never do that cool thing that

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person's doing,

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and we feel like we have to
somehow mimic what they're doing

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if we're going to succeed.

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So I want to talk about this possible
roadblock because it'll get you

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every time. Maybe you're thinking, well,

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mark Hyman just to throw
a name out there, Mike,

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mark Hyman posts Instagram, I don't
know, three, four or five times a day,

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I'm going to post to Instagram
three times a day too.

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I'm going to be like Mark
Hyman. And then it doesn't work.

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You just end up wasting a lot
of time staring at Instagram.

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Or maybe you see someone
and you're like, wow,

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they have this big
online nutrition course.

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Look how they're talking about it all
over the place. I'm going to do that too.

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So you do. You put something
together, but nobody buys it,

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right? You waste many, many hours, lots
of money. You still have no clients.

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Anybody have an experience like that?

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So if you do have some
influence right now, and you do,

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we already talked about that,
but you don't have major reach.

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You're not going to be on CNN
and you don't have 3 million

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social media followers.
The trick, hear me on this.

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The trick is knowing what
stage of business you're in and

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acting accordingly.

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And there are three stages I always talk
about to any health coaching business.

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I'm going to mention them briefly today.

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I'm going to go into a lot more detail
during our Get More Clients bootcamp this

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March because once you see what
stage of business you're in,

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it becomes more clear what it's
going to take to Uplevel to the

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next stage. So I can't recommend
this bootcamp highly enough.

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I want to make sure you register
for free. So once again,

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that's at healthcoachpower.com/getmore
clients because

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I know you want to get more clients,

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and this way you're going to be able to
take the steps that make the most sense

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for you wherever you are at,

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with however many followers or
whatever kind of audience you have,

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whatever your strengths
are in that bootcamp,

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we're going to create a custom
plan for you to follow. Here's an

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example. Here's a real life
example of what I'm talking about,

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about trying to jump too far too fast,

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trying to do what the big dogs are doing,

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and it's just totally ineffective
if you're not quite there yet.

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This is an example from my own business.
God, sometimes it is just embarrassing.

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I tell you guys all these
stories, you must think,

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how did she ever turn
this into a real business?

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Because there were so many
times it was just silliness.

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So here it goes. In my first
year as a health coach,

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I met a woman who did pr and I
was only making a small amount of

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money at the time.

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I just had a couple clients making
a few pennies here and there,

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but I decided I was kind of
lost. Do you know that feeling?

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I decided I was going to invest
$2,000 for this woman to get me some

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publicity. I was going to cross my
fingers like this and hope that she could

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work some magic because I knew I
had to get in front of new eyes,

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and that seemed logical.

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Maybe I needed to that hire someone
to do that kind of legwork for me.

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So I was going to let
her do it, and she did,

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and I got some minor publicity,

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little bits and pieces here and there,

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but I did end up on the
local news channel in my area

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for a short morning segment. Again,
first year as a health coach,

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I was like 28 years old. I was terrified,

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and I was going to be on
the local news, pretty cool.

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Some people even saw me there. I was
on the air, I was making a smoothie.

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So that was kind of neat.
But I didn't stand out.

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I was just another so-called
health expert doing a morning

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segment on their show, and
it was pretty darn generic.

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They asked me what I wanted to
do. I was like, I don't know.

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I guess I could make a smoothie.
I had no strategy going into it,

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and I had no system in place
to turn that publicity into

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clients. I was thinking,
oh, if I get on tv,

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that'll put me in the
big times. And so I did.

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Business did not benefit at all.

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I was thinking it would kind of be like
if Iceland got itself on the news with

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that volcano, and then people wanted to
travel there, but then Iceland was like,

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oh, we don't have an airport.
They do have an airport.

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But let's say they would be like,
oh, we got all this publicity,

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but we can't take advantage of it,

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or we don't have any hotels.
That was me.

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So that was an example of trying to
mimic what I thought and needed to

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do on this bigger scale, what
big influencers might be doing.

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But I just didn't have a strategy in
place to support it. I was too new.

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It wasn't that a right next step for me.

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So when you're in that first early
stage of business and who thinks they're

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there right now, you can just say,

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I'm a side hustler because that's what
I call it. We're in that first stage.

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You're kind of hustling on the
side to get this thing going. Yes,

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of course you want to position
yourself as an expert,

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but I want you to think,
and I rarely say this,

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but I want you to think a
little bit smaller, doable.

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I want you to work your
way up because like I said,

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that TV appearance led to zilch in
terms of clients. It really didn't

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do anything for me.

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But when I contrast that to that
first year or two of business,

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I was doing a lot of workshops.

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Every time I held a
workshop, I got a client.

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I built my mailing list
because at a workshop,

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I didn't need any fancy systems in place.

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I was able to talk directly
to the people in the room.

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So I was able to make a
strong one-to-one connection.

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You can't do that on tv. You
can't do that on social media.

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So that is how I was able to stand
out when it was just little old me,

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I was able to actually have those
one-to-one conversations. Boom.

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Now they know who you are. People
were like, Michelle. I know.

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Her workshops actually led
to me being seen as a leader

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little by little, one room
of participants at a time.

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It always led to clients.
Now, as my business grew,

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of course, and I had a true
client generation engine in place,

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that's what I call, that's like
the next stage of business.

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That's what I call the go-getter stage.
Get in some of the pieces in place. Now,

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I could do more at that point. I
could go after bigger opportunities.

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They made more sense for my business,

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and I was able to find clients in lots
of different ways. But my point is,

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yes, you're already seen as an
expert, at least a little tiny bit,

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at least to some people. And yes,

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you can gain the visibility you need,

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but think about doing it a little bit
and a little bit and a little bit at a

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time. What do they say? Eating an
elephant? How do you eat an elephant?

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One bite at a time.

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There's going to be no overnight successes
here. And if you're constantly trying

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to grow too fast too soon,

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your expectations aren't
going to match reality,

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and you're going to feel frustrated and
you're going to give up and you're going

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to say, this whole health
coaching thing doesn't work.

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It's exactly like our clients.

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If you have a client who thinks
that they should, let's just say,

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lose 10 pounds right
away, they're like, well,

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I'm going to hire you and you're going
to be the expert and you're going to make

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this all happen for me. And then they
don't lose 10 pounds in that first week.

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They're like, oh, this didn't work.
This is stupid. They need patience.

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They need a system where they're
making incremental change over time

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or else nothing's going to work for them.

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And the same is true for your business.

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You want to get a strong system
in place for generating clients,

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become more and more seen
as an expert over time. And

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then there's this really important
snowball effect that starts to happen.

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And your next best move,

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we're going to figure it out together
during my Get More Clients Bootcamp this

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00:21:39,370 --> 00:21:40,000
March. Remember,

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00:21:40,000 --> 00:21:44,530
I got a free spot for you at
healthcoachpower.com/getmoreclients

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00:21:44,740 --> 00:21:45,790
during bootcamp.

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00:21:45,790 --> 00:21:49,960
I'm going to give you lots of ways to
build your credibility and expertise and

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get more and more eyes on you
and your business. But for today,

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I'm going to leave you with one more
real story from Iceland and also from my

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own business.

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The other thing that I learned about
Iceland during my trip is that practically

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none of the people there,

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I met hardly anyone who
was actually from Iceland,

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like the hotel staff, the
restaurant staff or tour guides.

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Nobody was from Iceland,
they said, most Icelanders,

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I think they're called
Iceland. They're farmers.

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So they're off doing their thing.
They're not catering to the tourists.

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So most of the tourism
industry depends on Europeans.

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I met from countries like
Germany and Romania and Poland,

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just to name a few. They come to
Iceland to work for a few months,

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for a year. I think I met someone
who had been there for three years,

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and they were going home soon,

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which means even when Iceland was
getting all this publicity, and yes,

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they had an airport where travelers
could fly in. So that was something.

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They didn't have an entire
infrastructure in place for tourists,

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but they kind of figured it
out, and it's grown over time,

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and the same will be true for you.

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So just like when I started writing
for some online publications,

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I think this was in my first or
second year of being a health coach,

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I became a contributing health
writer for a couple websites,

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and it was an excellent way for me to
become seen as a leader. It was like a

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pretty big break. It wasn't
national news sized big break,

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but it was a pretty big break.

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And they even told me that I
could advertise my events to

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their audience, to their readers, amazing.

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But at the time,

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I didn't know how to collect email
addresses If I wanted to offer a webinar

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or a workshop or something online,
I didn't really know how to do that.

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I didn't have the technology, the
know-how. I could not figure it out.

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So you know what I did in my articles?

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I just asked people to email me,

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00:24:02,510 --> 00:24:06,650
and I gave them a certain subject line
if they wanted to sign up for whatever I

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00:24:06,650 --> 00:24:09,650
had going on. Let's say I was
doing my Sugar SmackDown workshop.

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00:24:09,950 --> 00:24:13,640
I just had them email me with
the subject line Sugar SmackDown,

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and I collected their email
addresses that way. Not ideal,

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00:24:18,350 --> 00:24:22,430
but it worked. I just had
to figure something out,

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kind of like Iceland importing their
staff to handle all the tourists.

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You just kind of figure something out,
and you will too little by little.

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So if you're listening to all
this today and you're like,

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I don't quite feel ready. I'm
not sure if I can do this,

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00:24:38,330 --> 00:24:41,030
just go for that next step.

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Like that next rung up.

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It's the one that makes you
feel a little bit uncomfortable,

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00:24:46,820 --> 00:24:51,110
but you can figure it out and
you're going to make it work.

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You're going to find a way.

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Don't go hiring a PR firm for thousands
of thousands of dollars who's supposed

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00:24:56,450 --> 00:24:58,580
to be working with businesses
much larger than yours.

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That's going to be too much.

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00:25:00,230 --> 00:25:04,370
But start noticing and creating
opportunities all around you.

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00:25:05,330 --> 00:25:07,880
I'm going to help you with that
during bootcamp. So one more time,

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00:25:07,880 --> 00:25:12,800
you can sign up for free. It's at
healthcoachpower.com/get moreclients.

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00:25:12,890 --> 00:25:14,810
And by the way, if you're interested,

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00:25:15,290 --> 00:25:18,380
I'll be sharing some photos from
Iceland to my Instagram account.

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00:25:18,590 --> 00:25:20,600
I'm at healthcoachpower Community,

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00:25:20,810 --> 00:25:24,110
and you can see for yourself some of the
cool things I mentioned today and get

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00:25:24,110 --> 00:25:28,370
inspired by this fascinating
country and their success story.

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00:25:28,760 --> 00:25:30,740
I'll see you guys next week. Take care.