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welcome back to Health Coach Radio

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I'm Erin Power and today

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I wanna talk about something

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that should make every health coach

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sit up a little straighter

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Brian Johnson the tech entrepreneur

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spending millions to reverse his biological age

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has publicly stated that of everything he's done

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all the diagnostics all the supplements

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all the blood transfusions

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the hyperbaric chambers the full time medical team

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the single most impactful intervention

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behavior change, not a molecule

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not a miracle behavior so let's unpack why that matters

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especially for you

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Brian Johnson has access to everything

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continuous biometric monitoring

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full metabolic panels whenever he wants them

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precision supplementation

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AI driven protocol optimization

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not to mention time and money

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and yet the biggest needle mover was things like sleep

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discipline, meal timing

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exercise adherence, alcohol elimination and consistency

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in other words the boring fundamentals

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and this isn't really shocking

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to anyone trained in health

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behavior science but it's culturally shocking

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because we live in a medical

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industrial environment

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that over indexes on intervention

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and underestimates coherence

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so let's zoom out in medicine

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medicine is extremely good at diagnosing prescribing,

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recommending, advising

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and extraordinarily bad at sustained behavior

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at adoption. Motivational alignment

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identity shifts environmental restructuring,

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habit formation, the limiting

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agent in modern healthcare is not knowledge

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it's execution we've heard this a million times

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there's information everywhere,

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information is not the bottleneck

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it's integration and integration is simply behavioral

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so here's where I want you to lean in

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a health coach is not support staff

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or the accountability buddy or the cheerleader

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we are applied behavior change specialists

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if behavior changes the intervention

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we are the experts and according to tech bro

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biohacker longevity guru Brian Johnson

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who has millions of dollars

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and all the time in the world to devote to

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every possible health intervention

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you can think of behavior changes

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the one that made the biggest difference

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I heard this on a podcast

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that's why this came to mind

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he was on

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asked on a podcast what his No. 1 recommendation is

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and he said behavior change

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and that's us

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we are trained in motivational interviewing

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understanding why these changes are important

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to the client in the first place

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self determination theory

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a self determined person

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who's oriented toward intrinsically motivated goals

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will execute more consistently

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we're trained on the stages of change

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we're trained on identity based behavior formation

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values alignment

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autonomy support

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so when a millionaire biohacker says

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behavior was the biggest loser leaver

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he's unintentionally validating our entire profession

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OK because technology scales data

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so technology scales information

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but coaching scales integration implementation

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execution adherence

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that's what we do let's get clinical about this

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behavior change impacts circadian alignment

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a hormone signaling inflammatory load

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mitochondrial efficiency 

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body mass preservation lean body mass preservation

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your cardiovascular fitness

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your sleep architecture

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and here's the key those variables actually compound

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those variables compound

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supplements can tweak like a device can optimize

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a procedure can kind of like intervene

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do you know what I mean like

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leaning on those tactics

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and jumping over the basics of behavior change

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doesn't get us meaningful results

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so behaviors compound small

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repeated daily actions reshape physiology at scale

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good example of this strength training

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if you lift weights you know

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it is one of the most impactful things you can do

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it's also slow we don't get real strong real fast

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we don't build a lot of lean body mass quickly

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I'm in the fat loss space

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and I always joke with my weight

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fat loss clients that you think fat loss is slow

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you should try building muscle

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it's even slower right

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it's not a hack it's not a tweak

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it is a behavior that compounds over time

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and you don't need a 2 million dollar budget

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to produce the effect but here's the tension of it all

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behavior changes hard slow

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unflashy non viral

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it's not patentable you can't like trademark

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go to bed at 9:30 or walk daily

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you can't you can't monetize

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drink a little less alcohol

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I mean so the market just doesn't glamorize it

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 but our biology rewards it

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if you're a health coach listening to this

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I recommend you stop positioning yourself as

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helping people eat better

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optimize your nutrition supporting healthier habits

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encouraging lifestyle change

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these sound bites say nothing

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and they minimize your skill set

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what you are doing

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is facilitating neurobehavioral wiring

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my friends you're interrupting reward loops

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you're strengthening prefrontal regulation

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you're reshaping default behaviors

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you're building autonomous motivation

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this is foundational work

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this is your moment

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because the longevity industry is exploding

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and potentially imploding

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quite frankly we have GLP-1s

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we have peptides wearables Cgms

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epigenetic clocks and yet

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every single one of those tools still requires

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human behavior change the future is not either or

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it's both and tech and behavior

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a good example GLP-1s let's just go there

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because I'm in the weight loss space

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my clients are exploring them

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because my clients are exploring them

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I've explored them I've tested them out on my own body

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to see what they feel like

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and what became immediately clear to me is

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these don't work unless you change your behaviors

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yeah you still have to change the way you eat

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the way you move the way you live

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does the medicine help it can help

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it can help to facilitate those behaviors

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but you still have to do those behaviors

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in order for it to all work sustainably

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we want sustainable outcomes here right

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coaches sit at the behavioral layer of this

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and if we don't claim that layer well

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someone else might try to automate it

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but the good news is adherence is not easily automated

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intrinsic motivation is not easily outsourced

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identity change is not like programmable

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this is all very human I

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 I've said this for years

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even before AI hit the scene

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before technology really became overwhelming

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a health coach is a human working with another human

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the human to human connection

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the work between humans will never

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we hope go out of style not anytime soon anyway

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you know

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we can get a little doomsday about what happens when 

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AI technology takes over

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it can get a little weird if you think about it frankly

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my hunch just a hunch

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is that it might force us to become

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to return to the humanness of it all

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you know if every job is outsourced

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and we're getting a universal paycheck

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and we're kind of living in communes again

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just amongst each other

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the human human connection might even become

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we might return to it but in the meantime

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here we are health coaches

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humans

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having meaningful human conversation with other humans

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I had this question

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in my advanced health coaching class

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that I teach I teach an advanced health coaching

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certification course and 

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one of the students asked me hey Erin

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how do you track all of your clients

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like biometric data

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the stuff you're getting off of their Oura ring

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or their MyFitnessPal

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 what kind of tool do you use to track that

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is there like a client management system that you use

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or using a Google sheet

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how do you keep track of these things

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and I said oh I don't look at any of that

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I literally have conversations with my clients

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conversations what

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feels like the

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most important thing for us to tackle this week

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why is that the most important thing for you

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how does this show up to the bigger picture

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health goal you have for yourself

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what's going on in your life

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that could present a barrier to this goal

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this week we are tiptoeing up

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the world's most minuscule staircase

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step by step by step by step

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to the top of the staircase

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by executing simple behavior change Manusha

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that we can track by having conversations

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hey Sally how did that go last week

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did we succeed or not no

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let's readjust the goal and try again this week

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or should we set a new goal for this week

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what feels best to you what feels most important to you

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like a human having a lived experience is a dynamic

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complex organism and

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we just can't really just apply

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technology and data to that

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that's my perspective but hello

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this is my sandbox here's my invitation

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level up your behavior change literacy

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study self determination theory

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study behavioral economics

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identity based habit formation

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this is all the stuff that we teach in our advanced

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health coaching course

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become so confident in behavior architecture

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that physicians functional practitioners

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longevity clinics metabolic health clinics

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and clients see you as utterly indispensable

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you're the expert at behavior change

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the most impactful of all the health tech out there

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you're the expert and you're the certified

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bonafide expert in behavior change

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Brian Johnson just proved

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something

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the most expensive experiment in longevity confirmed

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what coaching science has known for decades

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behavior is the master lever

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if you're in this profession

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don't shrink your role you're not the add on

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you're not the afterthought

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you are the multiplier

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and the more technically advanced healthcare becomes

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the more valuable

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true behavior change expertise will be

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so until next time stay curious

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stay evidence informed

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and keep elevating our profession