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(Transcribed by TurboScribe.ai. Go Unlimited to remove this message.) Welcome to the Business Credit and Financing Show.

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Each week, we talk about the growth strategies

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that matter most to entrepreneurs.

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Listen in as we discuss the secrets to

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getting credit and money to start and grow

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your business.

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And enjoy as we talk with seasoned business

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owners, coaches, and industry leaders on a variety

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of topics from advertising and marketing to the

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nuts and bolts of running a highly successful

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business.

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And now, to introduce the host of our

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show, financial expert and award-winning author, Ty

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Crandall.

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Hello, and thanks for joining us today.

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I'm super excited to be here because today

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we're talking about really one of the most

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important elements that I find with growing a

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seven-figure business and beyond, which is branding.

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And this is something that is probably one

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of the most overlooked things that I deal

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with when I'm talking to small business owners,

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but it's also one of the things that

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if you get this down on the business

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side and especially on the personal side, then

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it really is the roadmap to success with

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building a million- or multimillion-dollar business.

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So with us today to have this conversation

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is Siobhan Burns.

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Now, Siobhan is a dedicated mother, wife, engineer,

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motivational speaker, and business owner as well.

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She's born and raised on the South Side

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of Chicago, and her life took a pivotal

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turn when she moved to Des Moines, Iowa

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at the age of 12.

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Now, this transition opened her eyes to a

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broader world of possibilities, and she also began

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to envision a future beyond her previous surroundings.

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So a trip to Detroit ignited her entrepreneur

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spirit, setting her on a path of success

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and empowerment as well.

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So as a first-generation college graduate, Siobhan

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has launched three thriving businesses, three, the Posh

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Interior, Chase & Cannon Enterprises, and Siobhan Burns

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International.

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Her passion for helping others succeed has led

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her to build successful business coaching YouTube channel

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as well with over 11,000 subscribers.

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And through her platform, she equips aspiring entrepreneurs

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with the knowledge, tools, and resources needed to

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overcome challenges, offering startup education, financial management training,

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and affirmations for success as well.

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So balancing her professional endeavors, Siobhan remains a

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devoted wife and mother of two beautiful children,

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continuing to inspire, motivate, and uplift others on

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their entrepreneurial journeys.

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Siobhan, thanks for joining us today.

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Thank you for having me, Ty.

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Oh my God, that was an awesome warm

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welcome.

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Thank you.

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Yeah, well, it's really cool because I enjoyed

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talking to you before we got started and

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I heard something that I think everybody should

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hear.

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What set you down the path?

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Like what got you down the road of

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getting into coaching and running your own businesses?

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Well, so I actually had a child, actually

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my first baby, and I was working in

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the engineering field and my drive time was

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about maybe a little bit over an hour

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and Detroit actually went through a flood and

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that was back in 2013.

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And my son, he was about six months

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old and I panicked, I freaked out and

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I was like, oh my God, I'm not

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able to get to him because I was

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on the road for about two to three

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hours trying to travel home.

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And so it started me to think about,

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okay, I know I wanna be there for

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my children or son at the time.

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I wanted to figure out ways I could

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make income at home.

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And I've already, I was at the time

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I already dabbled, I had an Amazon store,

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that store at the time was called Sugar

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Baby.

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So I was selling baby products.

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I was kind of successful, but I wasn't

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really taking it serious.

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So, and that kind of sparked my entrepreneur

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spirit, just wanting to be there with my

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family to have that flexible time to spend

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with my family and to just raise my

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babies.

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Wow, that's interesting.

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And I love the pivotal moment where people

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jump into entrepreneurship and you've run a few

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businesses.

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So as you became more and more and

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more successful, what led you down the path

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of actually coaching and helping other entrepreneurs become

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successful?

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That's an excellent question.

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Actually, I started coaching other entrepreneurs when COVID

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happened.

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The Posh Interior, the business that you mentioned,

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is still in existence today.

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We do custom window treatments and we were

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shifting at the time when COVID happened, we

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were shifting from residential to commercial.

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So I noticed I had a smaller YouTube

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channel then I was just posting content in

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my business experience.

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But I noticed that a lot of people

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that I was coming in contact with, they

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didn't know how to get the proper funding.

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They didn't know how to start their business.

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They were not organized to actually get the

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proper funding like PPP loans or EIDL loans.

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And it was a big influx of people

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coming to my channel and actually asking me

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for help.

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And so that ended up starting how I

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started my coaching business.

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I've always believed that, and I've always said

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this, that in order to build a seven

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-figure business, to be honest, it's not hard.

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You have to have two things, scalable way

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to bring in leads, digital marketing, Facebook offers

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a lot of that.

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And the second thing is you've got to

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be able to figure out how to become

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an influencer, how to become an authority in

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your space, which is really one of the

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things you specialize with personal branding.

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But from your perspective, why is personal branding

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so important?

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A lot of people don't realize before a

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customer actually will buy from you, they need

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to see you maybe two, not two, but

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almost eight times, six to eight times before

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they're like, oh, I actually need this.

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And not necessarily your name.

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It could be whatever your business name is.

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And it's so important for you to develop

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a good rapport or relationship with your market

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or your core market, or maybe even not

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your core market, your cold market, and branding

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consistency, because like I mentioned before, if people

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don't know you and they don't really trust

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you, they're more likely, or they're going to

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look at commercials and stuff like that, or

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see what they see on Facebook.

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And then they're going to decide, oh, I've

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seen this person before.

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I've seen this logo before, like Credit Suite.

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I've seen Credit Suite before.

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Let me try their services.

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And then they may not know or realize

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that they need it at the time, but

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eventually it's what we call top of mind

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awareness.

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Okay, I know Credit Suite, I need a

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credit card.

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Let me go to Credit Suite to see

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if I could get some finances for my

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business.

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So it's so important to get your brand,

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I would call it brand recognition out, even

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if you're not actively looking for product or

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some services.

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So I think it makes a lot of

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sense.

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And I see on the business side and

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on the personal side, why it is so

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important.

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But that being said, what are some of

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the advice that you're giving your coaching clients

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about things that they should be doing to

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develop their personal brand?

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Number one, you don't necessarily need domain name,

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but I would say get a Facebook.

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So some of my clients are older, so

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they're like, oh, they have Facebook data, but

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they don't have Instagram.

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Or make a video, YouTube.

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I mean, you don't even have to be

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on YouTube.

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Just pose the video down and make a

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YouTube video of talking about your expertise or

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whatever products or services that you are rendering.

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So those type of steps being prevalent in

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the social media spaces.

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Also, if you want to, there's a, if

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you could write blogs on your expertise, some

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people, they don't have time to watch a

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video or maybe surf the internet or social

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media.

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They like reading.

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So blogging is a good technique.

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And then like, see, since I'm in the

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service industry, there are certain platforms you could

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go to and you don't need a website.

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You could post your blog on the actual

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social media platform like Pinterest, Facebook, Houzz, those

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type of platforms.

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You don't need a domain.

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Some people are worried about, oh, if I

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get a domain, I got to worry about

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having somebody service it for me.

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But you really don't need that at this

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time.

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But just being consistent and putting your name

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out there in social media, that's really going

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to help you.

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I really appreciate your insight with that because

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something funny that I do, and I don't

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usually have a lot of people that I

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dislike or get into an argument with, but

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when there's somebody that I really have a

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clash with, I go buytheirname.com.

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Like if they have, and I, Sean, I

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don't do anything with it.

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It just makes me feel better.

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You know what I'm saying?

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Like the fact that I own it.

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So first of all, you have to get

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yourownname.com because there's people like me in

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the world that will get it.

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And there's people that are unscrupulous that will

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do bad things with it.

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Isn't that funny?

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Yeah, yeah, yeah.

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But the other thing is that, you know,

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my TikTok handle is at business credit because

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to your point, when it's good when you

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have channels that come out like TikTok to

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grab your name, to grab your company name,

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to grab even what you do, because a

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lot of these channels, when they first hit,

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you can grab that.

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And I had hundreds and hundreds of people

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following forever put my first video on just

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because of my handle.

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So even more reasons to do what you

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said on both social and owning your domain.

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Yeah.

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So the social, what channels do you recommend

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do you think had the greatest impact?

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Because I think that's one of the problem

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is business owners, there's so many places we

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can be.

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So how do you recommend somebody figure out

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the best social channels for them to start

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in a kind of state, you know, put

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a stake in the ground and say, this

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is mine and choose the channels that they

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are going to be able to release content

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on?

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That's a good question because it depends on

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what type of business you have and what

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type of, what's your niche like.

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And I'm not saying your niche of what

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type of business you have.

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I'm saying like, what is your wheelhouse?

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Do you love posting pictures and putting a

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little text at the bottom?

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Or do you love writing a long text

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00:10:18,000 --> 00:10:20,900
form and maybe a video or two?

273
00:10:20,900 --> 00:10:23,520
So it all depends on what your preference

274
00:10:23,520 --> 00:10:23,900
are.

275
00:10:24,300 --> 00:10:27,060
But I noticed if you're trying to reach,

276
00:10:27,360 --> 00:10:29,480
right now the platforms to be on is

277
00:10:29,480 --> 00:10:29,800
Facebook.

278
00:10:30,040 --> 00:10:33,520
Facebook has a wider reach and they'll pick

279
00:10:33,520 --> 00:10:36,240
up your, whatever you're trying to post and

280
00:10:36,240 --> 00:10:37,840
it spreads faster.

281
00:10:38,080 --> 00:10:40,820
It can actually go viral on Facebook.

282
00:10:41,100 --> 00:10:45,780
Whereas other platforms, their entry to the market,

283
00:10:46,060 --> 00:10:49,240
trying to reach audience size or whatever, it

284
00:10:49,240 --> 00:10:49,680
varies.

285
00:10:49,680 --> 00:10:51,160
It's kind of hit and miss.

286
00:10:51,280 --> 00:10:54,080
But Facebook is a really good tool, especially

287
00:10:54,080 --> 00:10:56,160
if you are a business owner.

288
00:10:56,680 --> 00:11:00,260
I would suggest Twitter, Twitter Spaces or X.

289
00:11:00,540 --> 00:11:02,160
And we met on LinkedIn.

290
00:11:03,060 --> 00:11:06,820
Now, LinkedIn is another platform I like, especially

291
00:11:06,820 --> 00:11:10,320
if you are trying to do business to

292
00:11:10,320 --> 00:11:10,820
business.

293
00:11:11,120 --> 00:11:13,760
So I will prefer, or I like to

294
00:11:13,760 --> 00:11:16,800
see my clients on LinkedIn if they're trying

295
00:11:16,800 --> 00:11:18,900
to reach other business clients.

296
00:11:18,900 --> 00:11:22,020
Because you could post a video, you could

297
00:11:22,020 --> 00:11:23,540
put your bio in there.

298
00:11:23,800 --> 00:11:25,520
And there's a lot of things, almost, you

299
00:11:25,520 --> 00:11:26,200
know, your resume.

300
00:11:26,600 --> 00:11:29,540
And so people could actually research you on

301
00:11:29,540 --> 00:11:30,840
that particular platform.

302
00:11:31,580 --> 00:11:34,700
But it all depends on what do you

303
00:11:34,700 --> 00:11:35,760
like posting.

304
00:11:36,080 --> 00:11:39,080
But if you're trying to reach people, Facebook

305
00:11:39,080 --> 00:11:41,680
is, I think hands down right now, is

306
00:11:41,680 --> 00:11:43,060
my number one platform.

307
00:11:43,380 --> 00:11:45,220
Then I would say, if you're going to

308
00:11:45,220 --> 00:11:46,960
business to business, LinkedIn.

309
00:11:46,960 --> 00:11:49,160
And I do like X.

310
00:11:49,220 --> 00:11:50,540
Some people don't like X.

311
00:11:50,760 --> 00:11:53,360
I like X because you could type in

312
00:11:53,360 --> 00:11:56,160
long text messages on X and actually post

313
00:11:56,160 --> 00:11:57,560
a video as well.

314
00:11:57,860 --> 00:11:59,500
Great advice about choosing the right channel.

315
00:11:59,720 --> 00:12:01,600
Once you figure that part out, what advice

316
00:12:01,600 --> 00:12:04,780
do you have about strategically creating content regularly

317
00:12:04,780 --> 00:12:05,760
for those channels?

318
00:12:05,880 --> 00:12:08,020
Well, I'm doing a video right now.

319
00:12:08,200 --> 00:12:10,840
And the video is called how you could

320
00:12:10,840 --> 00:12:14,420
use AI to help you with your business,

321
00:12:14,420 --> 00:12:18,320
AI tools to actually streamline some processes.

322
00:12:18,780 --> 00:12:21,220
And there's plethora of AI tools that you

323
00:12:21,220 --> 00:12:23,940
could use to repurpose content.

324
00:12:24,420 --> 00:12:26,160
So say for instance, you're a blog writer.

325
00:12:26,340 --> 00:12:27,500
You like writing blogs.

326
00:12:27,580 --> 00:12:30,320
That's something that you like doing in your

327
00:12:30,320 --> 00:12:30,960
spare time.

328
00:12:31,140 --> 00:12:33,700
You could actually use this AI tool and

329
00:12:33,700 --> 00:12:38,020
they would sort out the blog writing content

330
00:12:38,580 --> 00:12:40,740
and into many different posts.

331
00:12:41,320 --> 00:12:44,120
And they, on this particular platform, you could

332
00:12:44,120 --> 00:12:48,220
actually generate pictures with the blog or if

333
00:12:48,220 --> 00:12:49,280
you have your own pictures.

334
00:12:49,920 --> 00:12:52,200
So you could get about 10 posts out

335
00:12:52,200 --> 00:12:55,220
of one blog or making your blog into

336
00:12:55,220 --> 00:12:55,860
a video.

337
00:12:56,040 --> 00:12:57,680
So that, and that's called a vlog.

338
00:12:57,860 --> 00:12:59,600
I'm not for sure how many old people

339
00:12:59,600 --> 00:13:00,600
are following you.

340
00:13:00,940 --> 00:13:04,220
You could vlog the blog and that's another

341
00:13:04,220 --> 00:13:05,160
piece of content.

342
00:13:05,400 --> 00:13:07,480
And then you could split up your content,

343
00:13:07,720 --> 00:13:08,560
your vlog.

344
00:13:09,020 --> 00:13:11,040
Like I'm pretty sure you'll do this to

345
00:13:11,040 --> 00:13:11,660
this video.

346
00:13:11,660 --> 00:13:14,360
You could chop it up into many different

347
00:13:14,360 --> 00:13:16,900
points and it could be like five different

348
00:13:16,900 --> 00:13:21,320
short mini reels or shorts on YouTube, they're

349
00:13:21,320 --> 00:13:22,200
called shorts.

350
00:13:22,500 --> 00:13:25,380
But there, you don't have to keep on

351
00:13:25,380 --> 00:13:25,960
continuously.

352
00:13:26,240 --> 00:13:27,780
Oh, what I'm gonna talk about today.

353
00:13:28,180 --> 00:13:30,620
No, you have, if you can have one

354
00:13:30,620 --> 00:13:33,300
subject, I would suggest if you're first starting

355
00:13:33,300 --> 00:13:38,040
off playing your content by subjects and talk

356
00:13:38,040 --> 00:13:40,740
about, create your blog, one blog a month.

357
00:13:40,740 --> 00:13:44,040
And then splice it up, create a video,

358
00:13:44,480 --> 00:13:45,980
that's five pieces.

359
00:13:46,400 --> 00:13:48,780
Then splice the video up, that's another five

360
00:13:48,780 --> 00:13:49,200
pieces.

361
00:13:49,680 --> 00:13:53,280
You essentially will have 10 to 12 content

362
00:13:53,280 --> 00:13:56,720
pieces that you could post on your different

363
00:13:56,720 --> 00:13:57,400
platforms.

364
00:13:57,940 --> 00:14:01,400
And once you get in that regimen, it'll

365
00:14:01,400 --> 00:14:02,160
come easy.

366
00:14:02,460 --> 00:14:03,820
But AI is a great tool.

367
00:14:04,140 --> 00:14:05,780
And now a quick break to hear from

368
00:14:05,780 --> 00:14:06,400
our sponsor.

369
00:14:07,380 --> 00:14:09,120
Hey, it's Ty Crandall with Credit Suite.

370
00:14:09,120 --> 00:14:11,040
Many of our subscribers wanna get the most

371
00:14:11,040 --> 00:14:12,880
money to grow their business at the best

372
00:14:12,880 --> 00:14:13,440
terms.

373
00:14:13,860 --> 00:14:15,720
Whether you're looking for startup capital, low interest

374
00:14:15,720 --> 00:14:18,420
credit lines and loans, or business credit, we

375
00:14:18,420 --> 00:14:19,380
can definitely help you.

376
00:14:19,440 --> 00:14:21,320
So give us a call at 877-600

377
00:14:21,320 --> 00:14:24,980
-2487 or schedule your free consultation at creditsuite

378
00:14:24,980 --> 00:14:27,340
.com forward slash consult to see how much

379
00:14:27,340 --> 00:14:29,000
money you can get approved for today.

380
00:14:29,220 --> 00:14:30,840
People are kind of scared of AI.

381
00:14:31,320 --> 00:14:32,300
It's a great tool.

382
00:14:32,520 --> 00:14:35,740
You just gotta train the AI to speak

383
00:14:35,740 --> 00:14:37,020
or think like you.

384
00:14:37,020 --> 00:14:40,920
And once you get to your preferential platform

385
00:14:40,920 --> 00:14:42,800
that you would like to use, so.

386
00:14:43,060 --> 00:14:44,200
Yeah, we refer a lot of people to

387
00:14:44,200 --> 00:14:46,580
a company called Profit Lifter and Profit Lifter

388
00:14:46,580 --> 00:14:49,000
sets up automation, CRMs, things like that.

389
00:14:49,100 --> 00:14:50,780
And I think it's interesting because like their

390
00:14:50,780 --> 00:14:54,420
technology, you're writing emails, blog posts, it's all

391
00:14:54,420 --> 00:14:56,800
being written now by AI, which is a

392
00:14:56,800 --> 00:14:57,320
game changer.

393
00:14:57,360 --> 00:14:59,140
It makes me think about how much time

394
00:14:59,140 --> 00:15:02,720
I've freaking spent over the last decade creating.

395
00:15:02,840 --> 00:15:05,420
I mean, thousands of emails, blog posts, all

396
00:15:05,420 --> 00:15:05,740
this stuff.

397
00:15:05,740 --> 00:15:07,680
So like you said, it's a game changer.

398
00:15:07,800 --> 00:15:08,780
I don't even think you're gonna be able

399
00:15:08,780 --> 00:15:10,760
to survive or grow in business in the

400
00:15:10,760 --> 00:15:12,060
next few years if you haven't figured that

401
00:15:12,060 --> 00:15:12,700
out, if you don't.

402
00:15:12,820 --> 00:15:15,160
No, and you're not gonna remain competitive.

403
00:15:15,500 --> 00:15:15,680
Right.

404
00:15:15,840 --> 00:15:19,680
Because your competitor is gonna turn over content

405
00:15:19,680 --> 00:15:22,500
or service a customer two to year one

406
00:15:22,500 --> 00:15:24,640
or three to year one because they're using

407
00:15:24,640 --> 00:15:26,760
AI to assist them in their business.

408
00:15:27,080 --> 00:15:29,220
So you gotta remain relevant.

409
00:15:30,080 --> 00:15:31,080
Times are changing.

410
00:15:31,080 --> 00:15:34,800
So I think we just have to kind

411
00:15:34,800 --> 00:15:39,020
of get prepared and get ahead of it

412
00:15:39,020 --> 00:15:42,200
and learn those types of tools while we

413
00:15:42,200 --> 00:15:42,360
can.

414
00:15:42,480 --> 00:15:43,540
One of the things I see you do

415
00:15:43,540 --> 00:15:45,260
really well in social is storytelling.

416
00:15:45,700 --> 00:15:48,520
So what have you found the value of

417
00:15:48,520 --> 00:15:51,020
storytelling is to be able to kind of

418
00:15:51,020 --> 00:15:53,300
be able to expand your personal brand and

419
00:15:53,300 --> 00:15:55,760
be able to get your audience to actually

420
00:15:55,760 --> 00:15:56,260
engage?

421
00:15:56,880 --> 00:16:00,620
So storytelling has not come easy for me.

422
00:16:00,620 --> 00:16:04,360
I acquired that skill over time, but people

423
00:16:04,360 --> 00:16:06,180
like authenticity.

424
00:16:06,940 --> 00:16:08,160
You know what I'm talking about.

425
00:16:08,160 --> 00:16:09,080
I would've struggled with that.

426
00:16:09,160 --> 00:16:09,600
It's not a word.

427
00:16:09,940 --> 00:16:10,600
I'm an engineer.

428
00:16:10,720 --> 00:16:11,320
I'm not a word.

429
00:16:13,780 --> 00:16:16,340
But they'd like to see your authentic self.

430
00:16:16,540 --> 00:16:19,160
And when you tell stories like, hey, this

431
00:16:19,160 --> 00:16:20,120
happened to me today.

432
00:16:20,320 --> 00:16:23,700
I stubbed my toe on the bed and

433
00:16:23,700 --> 00:16:27,420
I decided to, hey, I don't have a

434
00:16:27,420 --> 00:16:27,960
credit card.

435
00:16:28,220 --> 00:16:30,440
The doctor charged me something and I don't

436
00:16:30,440 --> 00:16:31,080
have a credit card.

437
00:16:31,200 --> 00:16:33,020
So I call credit suites, you know, something

438
00:16:33,020 --> 00:16:33,540
like that.

439
00:16:33,760 --> 00:16:36,440
But they like the authentic thing and you

440
00:16:36,440 --> 00:16:38,740
plug in your business when you're being authentic.

441
00:16:39,020 --> 00:16:41,460
And I think when you are authentic, people

442
00:16:41,460 --> 00:16:44,960
tend to share your stuff and people tend

443
00:16:44,960 --> 00:16:48,020
to want to ask you more questions and

444
00:16:48,020 --> 00:16:50,700
that could be a potential customer or even

445
00:16:50,700 --> 00:16:53,580
respond to your things on social media.

446
00:16:54,020 --> 00:16:57,920
So I think storytelling is a acquired skill.

447
00:16:58,100 --> 00:16:59,240
Some people are natural.

448
00:16:59,800 --> 00:17:02,400
But I think it's important for us to

449
00:17:02,400 --> 00:17:05,520
just to be authentic, authentic to yourself and

450
00:17:05,520 --> 00:17:06,500
to others.

451
00:17:06,560 --> 00:17:07,900
And people appreciate that.

452
00:17:08,099 --> 00:17:09,440
I don't know if that answered your question.

453
00:17:09,660 --> 00:17:10,240
No, absolutely.

454
00:17:10,359 --> 00:17:12,220
And I love that because I think that

455
00:17:12,220 --> 00:17:13,780
so many people, one of my really good

456
00:17:13,780 --> 00:17:16,079
friends, Derek Harper, says that done is better

457
00:17:16,079 --> 00:17:17,900
than perfect because perfect never gets done.

458
00:17:18,200 --> 00:17:20,079
And I see that that's what a lot

459
00:17:20,079 --> 00:17:22,040
of people do is that they're so anal

460
00:17:22,040 --> 00:17:23,839
about releasing perfect content.

461
00:17:24,040 --> 00:17:25,859
But what I find in the world, I

462
00:17:25,859 --> 00:17:26,200
don't.

463
00:17:26,300 --> 00:17:28,240
Like I release videos or I'm tripping over

464
00:17:28,240 --> 00:17:28,740
my words.

465
00:17:28,740 --> 00:17:29,480
I even acknowledge them.

466
00:17:29,560 --> 00:17:30,340
I can't speak today.

467
00:17:30,700 --> 00:17:33,460
But what I find is that that stuff

468
00:17:33,460 --> 00:17:36,300
has more engagement, more response than anything else.

469
00:17:36,300 --> 00:17:38,060
Like the rough around the edges stuff.

470
00:17:38,140 --> 00:17:40,340
It's not like crystal clear, high def camera,

471
00:17:40,480 --> 00:17:42,380
you know, using my phone, walking around or

472
00:17:42,380 --> 00:17:44,760
saying things that are even sometimes inaccurate or

473
00:17:44,760 --> 00:17:46,260
acknowledging that I don't know how to do

474
00:17:46,260 --> 00:17:46,620
something.

475
00:17:46,820 --> 00:17:47,900
I was on Periscope.

476
00:17:48,000 --> 00:17:49,200
I'm dating myself now.

477
00:17:49,260 --> 00:17:51,080
That was the very first live social media,

478
00:17:51,100 --> 00:17:51,960
very first.

479
00:17:52,300 --> 00:17:54,080
And I remember in the beginning, I was

480
00:17:54,080 --> 00:17:55,020
like, I don't know how to do this.

481
00:17:55,080 --> 00:17:56,920
And then my audience would just help me.

482
00:17:56,920 --> 00:17:59,500
And that audience still, those people still follow

483
00:17:59,500 --> 00:17:59,940
me today.

484
00:18:00,060 --> 00:18:02,220
I mean, it's just, there's something about being

485
00:18:02,220 --> 00:18:05,240
there along somebody's journey and then watching them

486
00:18:05,240 --> 00:18:07,540
trip up and seeing that they're human, that

487
00:18:07,540 --> 00:18:09,040
people really relate to.

488
00:18:09,180 --> 00:18:10,940
And unfortunately, so many people try to take

489
00:18:10,940 --> 00:18:12,040
that out of their content.

490
00:18:12,180 --> 00:18:13,380
And that's the wrong thing to do, to

491
00:18:13,380 --> 00:18:13,800
your point.

492
00:18:14,100 --> 00:18:15,860
Yeah, it's the wrong thing to do because

493
00:18:15,860 --> 00:18:18,160
people wanna know that you're not perfect and

494
00:18:18,160 --> 00:18:18,800
you're human.

495
00:18:19,080 --> 00:18:20,820
They love human experience.

496
00:18:21,120 --> 00:18:24,080
They love interacting with somebody that's like them.

497
00:18:24,460 --> 00:18:26,840
One of my buddies, it's funny because one

498
00:18:26,840 --> 00:18:28,620
of his advice to get engagement on social

499
00:18:28,620 --> 00:18:30,880
is he says, you always mess something up

500
00:18:30,880 --> 00:18:33,060
that's obvious because then people will come in

501
00:18:33,060 --> 00:18:34,500
to rescue you and help you in the

502
00:18:34,500 --> 00:18:35,940
chat and that gets all kinds of engagement.

503
00:18:36,360 --> 00:18:37,960
So he'll do like improper math.

504
00:18:38,060 --> 00:18:39,960
He'll say something and then do the math

505
00:18:39,960 --> 00:18:40,600
improperly.

506
00:18:40,660 --> 00:18:41,660
People are like, oh no, it's not.

507
00:18:41,680 --> 00:18:43,440
It's not seven and six, I think.

508
00:18:43,860 --> 00:18:45,740
So it just goes to speak to human

509
00:18:45,740 --> 00:18:48,520
nature that we naturally want to help other

510
00:18:48,520 --> 00:18:48,880
people.

511
00:18:49,140 --> 00:18:50,760
So when you are tripping, when you're not

512
00:18:50,760 --> 00:18:52,140
perfect, people like that.

513
00:18:52,220 --> 00:18:55,600
They resonate with that versus having this polished,

514
00:18:55,700 --> 00:18:56,740
polished persona.

515
00:18:57,100 --> 00:18:58,520
I think that so many people think you

516
00:18:58,520 --> 00:18:59,980
have to have when you don't.

517
00:19:00,140 --> 00:19:01,180
Yeah, you don't need it.

518
00:19:01,400 --> 00:19:01,560
Yeah.

519
00:19:01,820 --> 00:19:02,660
What do you think?

520
00:19:02,740 --> 00:19:04,240
How do you put your identity?

521
00:19:04,400 --> 00:19:06,240
How do you put your values, your ethics,

522
00:19:06,360 --> 00:19:06,880
your identity?

523
00:19:07,060 --> 00:19:09,020
Like what's your advice to figure out how

524
00:19:09,020 --> 00:19:10,940
to take those elements of who you are

525
00:19:10,940 --> 00:19:12,620
and put those into your personal brain?

526
00:19:12,700 --> 00:19:13,680
Because I see a lot of people just

527
00:19:13,680 --> 00:19:15,040
try to copy everybody else.

528
00:19:15,100 --> 00:19:16,800
If they see somebody they like, then they

529
00:19:16,800 --> 00:19:18,300
look at them, they try to study them

530
00:19:18,300 --> 00:19:20,000
and copy everything they're doing.

531
00:19:20,160 --> 00:19:22,280
But how do you really create a personal

532
00:19:22,280 --> 00:19:24,440
brand around your own identity, your own values,

533
00:19:24,560 --> 00:19:26,160
like the things that are important to you,

534
00:19:26,240 --> 00:19:27,660
your own kind of personal story?

535
00:19:28,140 --> 00:19:29,800
Yeah, that's a great question.

536
00:19:30,100 --> 00:19:33,340
And we go back to being authentic, being

537
00:19:33,340 --> 00:19:34,380
true to yourself.

538
00:19:34,740 --> 00:19:37,320
If you're just starting out and you're questioning,

539
00:19:37,520 --> 00:19:39,560
oh, what is my morals?

540
00:19:39,720 --> 00:19:40,620
What is my values?

541
00:19:40,780 --> 00:19:41,820
What is my mission statement?

542
00:19:42,000 --> 00:19:43,940
I would suggest to like write a one

543
00:19:43,940 --> 00:19:46,740
-page, I wouldn't say a business plan, but

544
00:19:46,740 --> 00:19:48,500
it's called a business plan, like a one

545
00:19:48,500 --> 00:19:49,560
-page business plan.

546
00:19:49,860 --> 00:19:52,200
Write down your values and your mission statement

547
00:19:52,200 --> 00:19:55,860
and what you are truly passionate about and

548
00:19:55,860 --> 00:19:57,160
then build from that.

549
00:19:57,500 --> 00:19:59,220
And a lot of times I would go

550
00:19:59,220 --> 00:20:04,700
back to my original business plan and look

551
00:20:04,700 --> 00:20:07,040
at it like, oh yeah, I'm kind of

552
00:20:07,040 --> 00:20:10,180
off track or maybe my plan needs to

553
00:20:10,180 --> 00:20:10,920
be changed.

554
00:20:11,060 --> 00:20:13,740
And then I always incorporate it.

555
00:20:14,040 --> 00:20:16,660
You always got to remind yourself, this is

556
00:20:16,660 --> 00:20:19,580
what my mission statement or my values or

557
00:20:19,580 --> 00:20:22,040
whatever you put on your paper.

558
00:20:22,540 --> 00:20:27,620
But then you incorporate that into your advertisement

559
00:20:29,040 --> 00:20:32,080
or whatever piece of content you're trying to

560
00:20:32,080 --> 00:20:32,920
put out.

561
00:20:33,100 --> 00:20:35,660
But you don't want to look at other

562
00:20:35,660 --> 00:20:37,460
people, oh, I didn't do it like this.

563
00:20:37,860 --> 00:20:39,540
No, who are you?

564
00:20:39,880 --> 00:20:42,180
You always want to look inside yourself and

565
00:20:42,180 --> 00:20:43,360
say, who am I?

566
00:20:43,440 --> 00:20:45,280
Would I actually say it like that?

567
00:20:45,660 --> 00:20:48,420
And say, speak how you normally speak.

568
00:20:48,420 --> 00:20:51,600
Don't try to be or copy somebody else

569
00:20:51,600 --> 00:20:54,180
because you see, oh, this person gets so

570
00:20:54,180 --> 00:20:55,140
much engagement.

571
00:20:55,460 --> 00:20:58,420
You could copy their, not what they're saying,

572
00:20:58,600 --> 00:21:02,320
but like how they formatted their piece of

573
00:21:02,320 --> 00:21:05,000
content, but you don't have to copy what

574
00:21:05,000 --> 00:21:05,760
they say.

575
00:21:06,360 --> 00:21:10,520
Put your being authentic, put whatever your values

576
00:21:10,520 --> 00:21:14,360
are into your content.

577
00:21:14,920 --> 00:21:16,780
And like I said, you have to be

578
00:21:16,780 --> 00:21:17,600
true to yourself.

579
00:21:17,600 --> 00:21:20,860
It's not like a magic formula.

580
00:21:21,620 --> 00:21:23,360
You know if you're true to yourself.

581
00:21:23,600 --> 00:21:27,080
You just look in the mirror, say Siobhan,

582
00:21:27,300 --> 00:21:28,740
and would you say it like that?

583
00:21:28,940 --> 00:21:31,120
And that's how I would go about it.

584
00:21:31,120 --> 00:21:33,480
And I tell my clients all the time,

585
00:21:33,860 --> 00:21:38,020
would you actually sell this person, this whatever

586
00:21:38,020 --> 00:21:39,540
product in this way?

587
00:21:39,800 --> 00:21:42,460
Or you're trying to make an advertisement.

588
00:21:42,900 --> 00:21:45,080
Would you actually put that in there?

589
00:21:45,080 --> 00:21:49,600
Like what about this product that you like

590
00:21:49,600 --> 00:21:50,220
to sell?

591
00:21:50,480 --> 00:21:52,640
Or why do you wanna really wanna sell

592
00:21:52,640 --> 00:21:53,220
this product?

593
00:21:53,480 --> 00:21:56,020
And then if you really stand behind your

594
00:21:56,020 --> 00:21:58,540
products and your services, that goes back to

595
00:21:58,540 --> 00:22:00,500
your core values because you believe in your

596
00:22:00,500 --> 00:22:01,180
core values.

597
00:22:01,940 --> 00:22:04,000
So it's really not hard.

598
00:22:04,180 --> 00:22:07,000
You just gotta be authentic and stop trying

599
00:22:07,000 --> 00:22:07,660
to copy people.

600
00:22:07,720 --> 00:22:09,340
And how do you link the business and

601
00:22:09,340 --> 00:22:10,740
the personal brand kind of together?

602
00:22:10,840 --> 00:22:12,040
Because I know you use Credit Suite as

603
00:22:12,040 --> 00:22:12,500
an example.

604
00:22:12,660 --> 00:22:14,100
We're in financial services, right?

605
00:22:14,100 --> 00:22:15,400
So it's kind of a little bit more

606
00:22:16,040 --> 00:22:18,440
professional polish per se, but I'm a jokester.

607
00:22:18,680 --> 00:22:19,760
Like I've just always been that way.

608
00:22:19,860 --> 00:22:21,120
I have a class clown in my class

609
00:22:21,120 --> 00:22:22,500
in high school, still never changed.

610
00:22:22,600 --> 00:22:23,580
Like I'm still that guy.

611
00:22:23,940 --> 00:22:25,780
So, but then when I do my personal

612
00:22:25,780 --> 00:22:27,720
stuff, I'm just more lighthearted.

613
00:22:28,220 --> 00:22:30,380
So how do you kind of link the

614
00:22:30,380 --> 00:22:32,340
two together with kind of who you are,

615
00:22:32,380 --> 00:22:35,220
but with the business identity itself?

616
00:22:35,840 --> 00:22:38,120
Yeah, so that's easy to do.

617
00:22:38,360 --> 00:22:40,940
In your post, like since we're talking about

618
00:22:40,940 --> 00:22:44,160
branding, in your daily post or whatever your

619
00:22:44,160 --> 00:22:46,640
post and put, if you're lighthearted, put funny

620
00:22:46,640 --> 00:22:48,740
messages in your brand.

621
00:22:48,860 --> 00:22:52,800
If you're making content, I tend to be

622
00:22:52,800 --> 00:22:54,380
really crass.

623
00:22:54,640 --> 00:22:57,200
And I guess as a matter of fact,

624
00:22:57,380 --> 00:23:00,120
matter of fact, most men follow me because

625
00:23:00,120 --> 00:23:01,960
I'm too blunt.

626
00:23:02,080 --> 00:23:06,600
I'm not like all rainbows and rainbows, and

627
00:23:06,600 --> 00:23:07,740
I guess bunnies.

628
00:23:08,140 --> 00:23:10,680
So I have more men following me on

629
00:23:10,680 --> 00:23:15,680
my YouTube channel than anything, but that's me.

630
00:23:15,980 --> 00:23:18,840
So I tend to, when I deliver my

631
00:23:18,840 --> 00:23:20,700
message, I'm very pragmatic.

632
00:23:20,960 --> 00:23:23,000
Okay, this, this, this, and this, and this.

633
00:23:23,360 --> 00:23:24,980
And I'm also a jokester.

634
00:23:25,160 --> 00:23:27,160
So I will make a joke.

635
00:23:27,480 --> 00:23:30,860
And sometimes the joke doesn't fare well with

636
00:23:30,860 --> 00:23:33,120
other people, but they end up finding, your

637
00:23:33,120 --> 00:23:34,760
audience end up finding you.

638
00:23:34,760 --> 00:23:38,640
So, but you always want to incorporate yourself.

639
00:23:38,860 --> 00:23:40,620
If you're thinking about, hey, I want to

640
00:23:40,620 --> 00:23:44,180
incorporate my brand with my branding self in

641
00:23:44,180 --> 00:23:48,620
my business, put little inklings of yourself into

642
00:23:48,620 --> 00:23:51,880
your brand message or your content.

643
00:23:52,220 --> 00:23:53,960
And then your people will find you.

644
00:23:54,720 --> 00:23:56,900
Everybody has their people.

645
00:23:57,680 --> 00:24:00,300
It may take longer than others, but you're

646
00:24:00,300 --> 00:24:01,020
fine, you try.

647
00:24:01,520 --> 00:24:03,780
Sean, I've loved everything we dove into today.

648
00:24:03,780 --> 00:24:05,780
Will you tell me, what is something that

649
00:24:05,780 --> 00:24:07,860
I should have asked you that I didn't,

650
00:24:07,980 --> 00:24:09,980
that you think is important to anybody out

651
00:24:09,980 --> 00:24:11,840
there that's starting a business, trying to get

652
00:24:11,840 --> 00:24:14,720
the traction, and that's looking to do the

653
00:24:14,720 --> 00:24:16,480
best job they can at building their personal

654
00:24:16,480 --> 00:24:16,740
brand?

655
00:24:16,860 --> 00:24:20,260
I think the most important thing is to

656
00:24:20,260 --> 00:24:25,060
remain consistent and do what you promise to

657
00:24:25,060 --> 00:24:25,320
do.

658
00:24:25,540 --> 00:24:27,220
Your word is everything.

659
00:24:27,720 --> 00:24:28,980
Persistency is everything.

660
00:24:29,480 --> 00:24:31,880
It's nothing wrong to say, oh, I think

661
00:24:31,880 --> 00:24:35,820
I want to pivot my business talking points

662
00:24:35,820 --> 00:24:36,380
or whatever.

663
00:24:37,140 --> 00:24:39,360
There's nothing wrong with that, but you have

664
00:24:39,360 --> 00:24:41,980
to remain consistent, true to yourself and your

665
00:24:41,980 --> 00:24:43,060
core values.

666
00:24:43,560 --> 00:24:47,120
And then I believe that you can't lose

667
00:24:47,120 --> 00:24:49,880
if you just do those two things.

668
00:24:50,280 --> 00:24:52,640
And of course, if we're talking about sales,

669
00:24:53,140 --> 00:24:54,900
you got to learn how to talk to

670
00:24:54,900 --> 00:24:56,840
people and sell, so.

671
00:24:57,280 --> 00:24:57,680
I love it.

672
00:24:57,760 --> 00:24:59,160
Sean, thanks for coming on with us today.

673
00:24:59,280 --> 00:25:00,300
Really appreciate you joining.

674
00:25:00,880 --> 00:25:02,000
Well, thanks for having me.

675
00:25:02,000 --> 00:25:04,500
So listen, if you're watching this, personal branding

676
00:25:04,500 --> 00:25:06,680
is really, really, really important.

677
00:25:06,820 --> 00:25:08,440
Like I said, to me, if you're building

678
00:25:08,440 --> 00:25:10,360
a seven-figure business or beyond, it's one

679
00:25:10,360 --> 00:25:10,800
of the two.

680
00:25:11,000 --> 00:25:12,540
Once you get the personal brand down and

681
00:25:12,540 --> 00:25:14,200
you do the things that Sean's talked about

682
00:25:14,200 --> 00:25:16,640
with blogging and social media and finding your

683
00:25:16,640 --> 00:25:19,440
identity and creating the content, and she's given

684
00:25:19,440 --> 00:25:20,720
you the strategies to be able to do

685
00:25:20,720 --> 00:25:22,540
that, then what happens is you start to

686
00:25:22,540 --> 00:25:24,000
solidify yourself as an expert.

687
00:25:24,120 --> 00:25:25,820
And when you solidify yourself as an expert

688
00:25:25,820 --> 00:25:28,320
in an industry, then what happens is that's

689
00:25:28,320 --> 00:25:30,140
how you really grow to build a seven,

690
00:25:30,220 --> 00:25:31,060
eight, nine-figure business.

691
00:25:31,060 --> 00:25:31,760
And here's why.

692
00:25:31,860 --> 00:25:33,760
Because everybody else is out there paying per

693
00:25:33,760 --> 00:25:34,020
lead.

694
00:25:34,140 --> 00:25:35,760
Every time lead, they get cost of money.

695
00:25:36,100 --> 00:25:37,320
But if you're doing this the right way,

696
00:25:37,380 --> 00:25:38,160
you're not paying for that.

697
00:25:38,260 --> 00:25:39,460
You might go out and pay for leads,

698
00:25:39,500 --> 00:25:41,280
which you probably should but then you're still

699
00:25:41,280 --> 00:25:43,100
getting a lot of your business coming from

700
00:25:43,100 --> 00:25:46,320
just free, organic social media, as happens for

701
00:25:46,320 --> 00:25:47,720
me, as happens for Sean as well.

702
00:25:47,800 --> 00:25:50,040
She's got a big following because of everything

703
00:25:50,040 --> 00:25:52,120
that she's taught you today to be able

704
00:25:52,120 --> 00:25:54,040
to follow in her footsteps and do the

705
00:25:54,040 --> 00:25:54,500
same thing.

706
00:25:54,740 --> 00:25:56,500
This is why personal branding is so important.

707
00:25:56,620 --> 00:25:57,420
It starts there.

708
00:25:57,540 --> 00:25:59,160
Once you identify and figure out your personal

709
00:25:59,160 --> 00:26:00,780
brand, then you can expand from there.

710
00:26:00,780 --> 00:26:02,780
But we just scratched the surface on this.

711
00:26:02,880 --> 00:26:04,320
And by the way, Sean talks about a

712
00:26:04,320 --> 00:26:05,080
lot of different things.

713
00:26:05,160 --> 00:26:06,860
So you should go to her website, which

714
00:26:06,860 --> 00:26:08,460
is seanburns.com.

715
00:26:08,600 --> 00:26:09,180
Let me spell that for you.

716
00:26:09,280 --> 00:26:12,380
It's C-H-A-W-A-N-N

717
00:26:12,380 --> 00:26:14,640
-E-B-U-R-N-S.com.

718
00:26:14,700 --> 00:26:17,380
So that's Sean, C-H-A-W-A

719
00:26:17,380 --> 00:26:19,620
-N-N-E-Burns, B-U-R-N

720
00:26:19,620 --> 00:26:20,460
-S.com.

721
00:26:20,720 --> 00:26:22,000
And I'll put that on the show resources

722
00:26:22,000 --> 00:26:22,700
page as well.

723
00:26:22,920 --> 00:26:24,320
When you get to Sean's website, first of

724
00:26:24,320 --> 00:26:26,300
all, you can access her social media links

725
00:26:26,300 --> 00:26:27,640
and she's active there.

726
00:26:27,700 --> 00:26:29,300
You can get daily tips, not just on

727
00:26:29,300 --> 00:26:29,720
branding.

728
00:26:29,720 --> 00:26:30,940
She's talking about a lot of things.

729
00:26:31,040 --> 00:26:32,580
I just actually noticed, she's even talking about

730
00:26:32,580 --> 00:26:35,220
business credit, consumer credit on her website and

731
00:26:35,220 --> 00:26:37,440
in her blog, amongst many other things, right?

732
00:26:37,680 --> 00:26:40,060
That she helps learn from her students what

733
00:26:40,060 --> 00:26:41,960
they need and then teaches out there in

734
00:26:41,960 --> 00:26:42,340
the world.

735
00:26:42,560 --> 00:26:43,900
So you can follow her on all of

736
00:26:43,900 --> 00:26:45,120
her social channels to be able to get

737
00:26:45,120 --> 00:26:45,660
daily tips.

738
00:26:45,960 --> 00:26:47,520
You can even check out her blog, right?

739
00:26:47,620 --> 00:26:49,380
She did a lot talking about why you

740
00:26:49,380 --> 00:26:50,580
should have a blog, what to do in

741
00:26:50,580 --> 00:26:52,340
a blog, how to have a blog, blogs.

742
00:26:52,640 --> 00:26:53,860
Well, a lot of this you can access

743
00:26:53,860 --> 00:26:54,880
on her website as well.

744
00:26:54,900 --> 00:26:56,640
So you can see real world examples of

745
00:26:56,640 --> 00:26:56,820
this.

746
00:26:56,820 --> 00:26:59,440
And it's all at seanburns.com.

747
00:26:59,720 --> 00:27:01,020
So make sure that you check that out.

748
00:27:01,200 --> 00:27:02,440
And by the way, take less than a

749
00:27:02,440 --> 00:27:04,780
minute to subscribe to her social channels because

750
00:27:04,780 --> 00:27:07,040
then you're getting daily tips about all of

751
00:27:07,040 --> 00:27:09,440
these things that are important, including building your

752
00:27:09,440 --> 00:27:10,280
personal brand.

753
00:27:10,480 --> 00:27:11,700
So make sure you check it out at

754
00:27:11,700 --> 00:27:12,820
seanburns.com.

755
00:27:12,900 --> 00:27:15,160
Again, that's C-H-A-W-A-N

756
00:27:15,160 --> 00:27:16,760
-N-E, burns.com.

757
00:27:16,820 --> 00:27:17,840
Thank you very much for tuning in.

758
00:27:17,900 --> 00:27:18,260
Take care.

759
00:27:18,400 --> 00:27:19,040
Have a great day.

760
00:27:26,680 --> 00:27:29,800
You've been listening to The Business Credit and

761
00:27:29,800 --> 00:27:33,000
Financing Show with your host, Ty Crandall.

762
00:27:33,000 --> 00:27:35,560
Watch for our next episode to get even

763
00:27:35,560 --> 00:27:38,920
more insight on financing and growing your business.

764
00:27:39,300 --> 00:27:41,540
And don't forget to check us out online

765
00:27:41,540 --> 00:27:45,080
at creditsuite.com for even more business growth

766
00:27:45,080 --> 00:27:45,640
strategies.