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Seven figure success starts when
you start thinking like a CEO.

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Welcome to the John Kitchens Coach podcast
experience as your host, John Kitchens.

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Get ready to think bigger and
transform your business into

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a path to lasting freedom.

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I What is happening, man.

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Super excited to be, uh.

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Back on another episode of
the One Big Fire podcast.

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Got the boys in the house,
no guest this week, just us.

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So we get to, uh, we get to dive in,
chop it up, hit things that are, uh,

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top of mind pressing and let's get it
man, man, just the momentum right now.

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Jay, you just said you
brought over a hundred agent.

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Team Caleb.

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What, what are you seeing out there?

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Yeah, I'm hearing, I'm hearing, um,
you know, it, it's really interesting

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because, um, you know, I'm having the,
you know, the same, same as always,

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a lot of conversations with agents,
you know, that, that, you know, from,

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you know, the machine that we built
that's, you know, recruiting a lot of,

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a lot of people coming over, a lot of
better, um, a lot of agents that, that

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close, you know, 12 to 25 transactions.

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But, but it feels to me like
there's been more bigger teams,

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uh, independent conversations.

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Um, bigger players that are, that
are all about to launch and so, yeah.

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It feels good.

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That's been, it's been a little while
since I've felt like that, so, uh,

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I love seeing, you know, the bigger
teams coming over and the bigger

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independents and, you know, the
influence influencers and all that.

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That's all good for the company.

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So what is the, what is the kind of common
theme pain point that they're feeling to.

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To, to, to make a move.

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Are, are they coming for,
uh, moving away from pain?

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Are they, are they coming over
to move more to, to opportunity?

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Yeah.

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You know, the whole pain, pleasure.

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So what do, do you see?

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Yeah, it's a great question, John.

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You know, um, I think, you know, a
couple of 'em have been just timing.

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You know, they, they would've came
earlier, but, you know, they were in

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a deal or, you know, in a contract,
some type of contract that couldn't,

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you know, they couldn't get out
or it didn't make sense to leave.

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Um.

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And, you know, those
are all super positive.

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But, but I think, you know, I think a lot
of folks are coming for the opportunity.

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I think, you know what, you know,
we just, you know, experienced

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the, the slowest two years in,
you know, real estate since 1995.

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So, you know, the upside here is, you
know, maybe it's not this year we see

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the big uptick, but certainly the next
year, you know, so I think there's a lot

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of excitement and, and, you know, um.

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All things that'll be good for housing.

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So, you know, I think we're seeing
that, you know, people that are, you

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know, struggled for their couple years
to figure out how to, you know, build

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a sustainable, consistent business.

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That's been a lot of the, the
individual agents that I talked to

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are, are they all say the same thing.

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It's, it's 100% of them.

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What I was doing before
isn't working anymore.

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I need something more consistent.

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I need a, you know, I need something
that's gonna bring me a couple deals a

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month consistently, two to three deals.

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And so that's, you know, that's the
conversations that, you know, the

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individual agents are, are having.

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And, um, you know, they're,
they're just not getting support.

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They're not getting help.

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They're not, you know, they're
not, you know, they're not getting

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anywhere with, and they're, and
they're, they're done with that,

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you know, two years of it is enough.

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And so I think that's been,
that's been the temperature of

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the conversations that I've had.

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Um, and, and then, yeah, a lot, a lot of
influencer, influential, bigger teams.

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Um, you know, again, you know, even
those teams struggle just as bad, right?

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Even when the market's, you know, when the
market's down, even though they're doing

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a lot of numbers, it's a lot of pressure
on them to get back in production.

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You know, the grind is worse, right?

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So you're just grinding, and when things
are really good, you kind of, you know,

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you can kind of, you know, you can kind of
pick and choose the deals you want to do.

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When times are tight, you know, you find
yourself out in the grind again and you

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know, that will make you wake up and
go, man, there's gotta be a better way.

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There's gotta be a better way.

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And you know, when, when the gate
of the mind is open, you know,

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the, the better way is very clear.

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And that is definitely exp So,
so that's been, you know, kind of

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the conversation I've been having.

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I don't know anything, anything
different You're feeling or hearing John?

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John Jay, I wanna get your opinions
on this and I do wanna mention, we're

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gonna talk about, you know, our.

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Really just suffering a devastatingly,
un unimaginable, um, you know,

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experience with the fires going on and
literally burning entire cities down.

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So many people, uh, being affected by it.

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Our boy, Cal Whistle and his team, even
though he is not in la, they're down

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in San Diego, they're doing, they're
throwing their head in to best of help.

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Uh, shout out to Kyle for, um, just
being an amazing human being and, uh.

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In, in, in a minute here.

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Um, because there's some things that I
want to talk about, what we're, what's

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gonna happen in that area, because
we're talking about one of the most

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wealthy areas, most highest priced,
you know, that's completely decimated.

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There's nothing left.

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And, and so they're starting
from scratch and it's gonna

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take a long time to rebuild.

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But getting back to, um, you know,
the, the agents right now that we're

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seeing, the teams that we're seeing.

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There's a theme that keeps coming up and
I wanna know, and Jay, uh, I think it was

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about a week ago, it was a Saturday night.

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I was feeling good, you know, I
had a couple glasses of wine in me

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and my, and I had to get 'em out.

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And so I talked about this theme that I'm
seeing, and I'm wondering if this is gonna

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be the next thing, because I'm seeing is
that I'm seeing teams merging together.

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I'm seeing.

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Like, when you kind of think about the
evolution of the team and we, we, we had

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that awesome podcast, the three of us
did on death of the real estate broker.

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Mm-hmm.

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Death of the real estate team.

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What does that actually mean?

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What I'm, what we've seen over the
last seven years is we've seen the

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team entity I. Change and actually
start gobbling up brokerages.

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What I mean by that is my brokerage,
my little brokerage became a team

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big, you know, uh, I don't know if
necessarily Chuck Fazi and them did it

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with, with, with Revelation, but you
know, we see a lot of these brokerages

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that come in and they merge over
here to exp and they become a team.

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So the team is gobbling up the brokerage
model, which I think is fascinating.

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But have you guys seen or heard
of teams combining forces?

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I know we tried to do it a couple
years into this Jay with with our boy

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Matt Chase and the Chase Brothers.

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That was a fun rollercoaster ride, right?

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And you know, it didn't work out
for certain reasons, but there

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were things that actually were
beneficial to both of our teams.

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We just couldn't make
the culture thing work.

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But I really think that that's what we're
gonna see a lot more of consolidation.

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We're seeing teams combine.

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What are you, are you guys seeing that
and what are your thoughts on the idea

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of like, you know, teams combining
into a mega team type of situation?

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Hmm.

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Yeah.

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I, I have, you know, I have, I've
been hear, I've been hearing bigger

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teams gobbling up smaller teams.

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Um.

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You know, that's been, um, you know,
uh, I think the strategy around, you

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know, Zillow and, and you know, how
they're setting up, you know, these

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Zillow flex accounts is enabling, you
know, some of the better operators

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to kind of, you know, uh, put teams
together and, and go, you know, expand

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into markets and things of that nature.

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But outside of that, I haven't really
heard that many teams going together.

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I mean, it's hard.

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I mean, as you know, Al,
I would say that that's.

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That sounds like a very challenging
path to take and, um, you know,

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you have to have the two, you know,
leaders with the right egos in

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place to do something like that.

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And you gotta know how to co-brand,
um, or determine your, you know, how

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you're gonna effectively build your
brand, which would be a very challenging

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thing for most people, I would think.

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Yeah.

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In theory, it makes, it,
makes, makes sense, right?

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You know, Hey, we can share resources,
we can kind come, come together.

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You know, our, our experience of this was.

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Are we gonna buy Coldwell
Banker Crossroads?

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Are we not gonna buy
Coldwell Banker Crossroads?

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And, you know, consolidating
and running as one for, you

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know, an 1218 month stretch.

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And it was.

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It was night and day fighting
each other because you have one

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culture versus another culture.

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Yeah.

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And, and different leadership
styles, and different leadership

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principles, different values.

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So it just, it, it made it really, really
challenging, really, really hard to,

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to make that come together, to make it,
to make it work, to make it make sense.

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Where I, I think you could is,
is kind of a, a, a, a bleed

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out, um, you know, if you're, if
you're kind of the, the inkblot.

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You know, theory, if you're, if you're
kind of expanding, like what we were

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able to do, just in a simple example,
bleeding marketing over into Duncan,

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Oklahoma, finding a, a true rock star.

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She's still there to this day,
which like, God bless her, you know?

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Um, but just bleeding out.

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It makes sense.

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I think, you know, the one thing
that we found, and this kind of

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goes back to my, to my second point.

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Patrick Lencioni wrote a great book
called The Motive, and it was one of

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the books that he released later on.

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Um, I think he, I think he threw it
out there in 20 And we know how, you

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know, instrumental, the advantage was
for us in our career and our thinking

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as, as business owners and moving into
the future, the motive should have

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came out even before the Advantage.

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And the Fable, inside of the motive
is two companies coming together.

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Two CEOs coming together and one
had to let go of the ego, and that's

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the whole outcome over ego concept.

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Get what is right, let's get to right
and let me get where my heart is.

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Only one can be CEO, right?

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There's only one name in the box.

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You can't, you can't have, you
can't have two head of company.

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So one, when you do bring that merger
together, somebody's gotta relinquish.

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I'm not head of company and it's,
and it's for anybody that's coming

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together with it, I would don't
do it unless you read the motive.

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Because what it talks about is one of
them ends up taking head of marketing

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and one of 'em takes head of head
of company and they came together.

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So I think it's just, just understanding
that in theory it makes sense, but it

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takes great leaders and great, I, let me
step aside, not let my ego get in the way.

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What is the goal?

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What are we trying to accomplish?

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Outcome over ego.

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And let me get in my lane.

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And you get in your
lane and then let's go.

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And you look at why statistically that's
probably the best move to do because.

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What's the probability of you going
into a new market and starting from

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scratch that you're gonna succeed?

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What is this failure, success rate
of new, new entities, new companies?

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That's why, you know, the whole
mergers and acquisitions, why just go

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gobble 'em up, go buy 'em instead of
trying to start it from scratch, is

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just a higher probability of success.

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Uh, so yeah, that makes sense.

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So, so, so essentially John and
Al you, you guys think that this

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is more of an a, a new version of
expansion into new marketplaces.

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That would make, that
would make sense to me.

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'cause like everything about this sounds
like, yeah, that's gonna be a like a

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go over, like a tur and a punch bowl.

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Like you had mentioned Zillow, and
I don't wanna make the conversation

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solely about Zillow, but I think
that certain people, and I'll name.

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The first one that comes to
mind is Kyle, Kyle Whistle.

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'cause we had an extensive conversation
about what he's done in San Diego

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with his Zillow Flex account.

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He, you can't get Zillow Flex if,
unless you're on Zillow, on Kyle's team.

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He literally owns the whole county.

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Like you can't buy a zip.

221
00:11:40,875 --> 00:11:42,585
He, he, it's all his.

222
00:11:42,585 --> 00:11:43,605
He's monopolized it.

223
00:11:44,385 --> 00:11:49,305
And from a strategic standpoint, I
mean that's huge like that, you know.

224
00:11:49,515 --> 00:11:51,495
And do you have to play the game?

225
00:11:51,615 --> 00:11:52,245
Yes.

226
00:11:52,710 --> 00:11:55,590
It's the same thing I started, you know,
the, the, the, the correlation that I

227
00:11:55,590 --> 00:12:01,740
started making with Kyle's situation,
it reminded me, kind of an REO how

228
00:12:01,740 --> 00:12:05,640
some people went REO when REO started
getting popular and you saw the, the

229
00:12:05,640 --> 00:12:12,630
r the REO guys went from driving, you
know, a little Ford focus to a Mercedes.

230
00:12:13,319 --> 00:12:14,730
And of course then that went away.

231
00:12:14,760 --> 00:12:20,040
But you guys remember that back in oh
oh 7, 0 8, 0 9 2005, 2010, those REO

232
00:12:20,040 --> 00:12:21,780
guys were driving really nice cars.

233
00:12:21,824 --> 00:12:21,854
Okay.

234
00:12:22,425 --> 00:12:23,895
But it was a system.

235
00:12:24,104 --> 00:12:25,665
They were playing a different game.

236
00:12:25,935 --> 00:12:29,594
They had very, very little upside,
like the revenue per deal was

237
00:12:29,594 --> 00:12:31,665
very low, but it's a volume play.

238
00:12:31,844 --> 00:12:33,645
You have to have your systems together.

239
00:12:34,064 --> 00:12:35,865
And the same thing with Zillow.

240
00:12:36,525 --> 00:12:40,665
Yes, it's a, but you, you can't look
at it as that initial transaction.

241
00:12:40,844 --> 00:12:43,305
You have to look at it, the
lifetime value of that client.

242
00:12:43,485 --> 00:12:43,785
Yeah.

243
00:12:43,844 --> 00:12:49,005
You might be getting a 35 to 40%
commission, or excuse me, referral

244
00:12:49,005 --> 00:12:50,324
fee taken right off the top.

245
00:12:50,685 --> 00:12:53,505
Then you split it with the team,
and there may not be a whole

246
00:12:53,505 --> 00:12:56,535
lot left over at that point, but
they're not looking at it that way.

247
00:12:56,655 --> 00:12:58,155
They're looking at the long game.

248
00:12:58,395 --> 00:13:01,965
But think about all, all of the clients
that they're just stacking into their

249
00:13:01,965 --> 00:13:06,285
database for the lifetime value of that
client, and they're looking at over the

250
00:13:06,285 --> 00:13:09,765
long, they're not gonna pay that 40%
the, the second transaction or the third

251
00:13:09,765 --> 00:13:11,655
transaction, or any referrals they give.

252
00:13:12,075 --> 00:13:13,905
So I, I, I like it.

253
00:13:14,175 --> 00:13:18,645
What it boils down to in a kind of a
caveman thing is if you had two teams.

254
00:13:19,050 --> 00:13:22,170
And they were operating, obviously
both have a p and l with expenses.

255
00:13:23,130 --> 00:13:27,180
One of the goals, I think, initially,
just the way my brain works, is if you

256
00:13:27,180 --> 00:13:30,930
combine those two expenses and you looked
at their total amount of expenses, the

257
00:13:30,930 --> 00:13:35,400
goal would be to reduce that amount of
as much as possible through efficiencies.

258
00:13:35,670 --> 00:13:37,230
So that would be reason one.

259
00:13:38,130 --> 00:13:39,540
Reason two, the big team.

260
00:13:39,540 --> 00:13:41,969
Why would the big team wanna
suck up the small team?

261
00:13:42,270 --> 00:13:44,010
For their producing agents.

262
00:13:44,130 --> 00:13:47,910
That's the only, it's to reduce
expenses and increase productive

263
00:13:47,910 --> 00:13:51,960
A, their productive agent count
so that they can sell more units.

264
00:13:52,170 --> 00:13:55,860
Those are the only two reasons I could
think of for merging, but there's a

265
00:13:55,860 --> 00:13:58,230
lot of these other things that have
to be figured out, like culture.

266
00:13:58,425 --> 00:13:58,845
Mm-hmm.

267
00:13:59,705 --> 00:14:00,125
Mm-hmm.

268
00:14:00,585 --> 00:14:01,005
Big time.

269
00:14:01,530 --> 00:14:01,829
Yeah.

270
00:14:02,400 --> 00:14:03,719
Culture is the big thing, right?

271
00:14:03,719 --> 00:14:06,959
And you think about, like, even to the,
to as we were kind of talking through

272
00:14:06,959 --> 00:14:11,160
this, and you know, my default always
comes back down to leadership and,

273
00:14:11,160 --> 00:14:14,189
and you think like, uh, we're, we're
starting to see a bunch of people change.

274
00:14:14,189 --> 00:14:19,860
A bunch of people leave and it's a,
it's a leadership equation, right?

275
00:14:19,860 --> 00:14:22,170
They're, they're probably
not being led the right way.

276
00:14:22,170 --> 00:14:23,910
The leadership is not being provided.

277
00:14:24,030 --> 00:14:30,209
And, and so yeah, I mean that they, they
start looking in, in that direction, man.

278
00:14:30,600 --> 00:14:35,790
I, I just have seen people leave
situations for some of the oddest

279
00:14:35,790 --> 00:14:40,620
things I know, but, but when
you distill it down, what is it?

280
00:14:40,830 --> 00:14:44,940
It's, it's, they're just not being led
or being felt like, you know, they're

281
00:14:44,940 --> 00:14:47,490
a value to, to that organization.

282
00:14:47,490 --> 00:14:50,730
And I think it's just a leadership
void that you're starting to see.

283
00:14:50,730 --> 00:14:53,670
And especially a bunch of these
mom and pops and, and legacy

284
00:14:53,670 --> 00:14:54,750
brands that are out there.

285
00:14:54,750 --> 00:14:57,600
They just, they just
don't have the, you know.

286
00:14:58,350 --> 00:15:01,260
The value and the, and the
leadership capabilities to, to

287
00:15:01,260 --> 00:15:03,060
really pour into the people.

288
00:15:03,330 --> 00:15:06,870
You're not wrong, John, but the
other side of that coin is, is that

289
00:15:07,230 --> 00:15:11,040
as a vast, I would say majority of
real estate agents aren't coachable.

290
00:15:11,370 --> 00:15:13,320
I mean, there's a portion
that are court coachable.

291
00:15:13,320 --> 00:15:13,321
Mm-hmm.

292
00:15:13,575 --> 00:15:14,075
But mm-hmm.

293
00:15:14,640 --> 00:15:15,720
The majority of 'em are.

294
00:15:15,725 --> 00:15:16,075
Mm-hmm.

295
00:15:16,155 --> 00:15:21,630
I mean, would you say that 60%, which
sets us right over the 50%, would you

296
00:15:21,630 --> 00:15:24,990
say that 60% of real estate agents
that have licenses are coachable?

297
00:15:26,130 --> 00:15:29,880
I wouldn't, I wouldn't
say that that's a no 50%.

298
00:15:29,910 --> 00:15:32,849
I, I would say, I would say,
well, how many real estate agents

299
00:15:33,959 --> 00:15:35,579
closed a transaction last year?

300
00:15:36,300 --> 00:15:36,599
Right.

301
00:15:36,599 --> 00:15:37,170
Start there.

302
00:15:37,170 --> 00:15:39,719
And then what is the percentage of
those people that are coachable?

303
00:15:39,719 --> 00:15:40,650
Mm-hmm.

304
00:15:41,115 --> 00:15:41,334
Yes.

305
00:15:41,760 --> 00:15:41,910
Yeah.

306
00:15:41,910 --> 00:15:44,370
That would be a really much
more interesting number there.

307
00:15:45,000 --> 00:15:45,329
Yes.

308
00:15:45,390 --> 00:15:45,660
Yeah.

309
00:15:47,010 --> 00:15:48,089
So, yeah.

310
00:15:48,094 --> 00:15:49,979
I, I, I mean yeah, absolutely.

311
00:15:49,979 --> 00:15:53,640
To, to your point, and,
but I think it's, it's.

312
00:15:55,110 --> 00:15:58,110
Those that are, that are looking for
a bigger future, man, I just keep

313
00:15:58,110 --> 00:16:02,699
defaulting back to the motivation and
and vision equation that PBD talked

314
00:16:02,699 --> 00:16:05,550
about, um, al in the training, right?

315
00:16:05,550 --> 00:16:10,530
He said the number one indicator that
I see is that if you struggle with

316
00:16:10,530 --> 00:16:12,180
motivation, just means you have no vision.

317
00:16:13,020 --> 00:16:15,870
If you have a strong enough vision,
you never need to be motivated.

318
00:16:16,709 --> 00:16:17,610
It's always there.

319
00:16:18,360 --> 00:16:20,250
And what he and, and.

320
00:16:21,135 --> 00:16:23,265
You know, for real estate agents
listening to this, guys, if you're

321
00:16:23,265 --> 00:16:28,604
doing it for the money, once your
financial needs are met, foot off gas.

322
00:16:28,964 --> 00:16:30,584
I mean, we learned that experience.

323
00:16:30,584 --> 00:16:35,204
Like, I remember we were sitting
in, uh, we were sitting in the

324
00:16:35,204 --> 00:16:37,875
house 'cause in your office and, um,

325
00:16:40,520 --> 00:16:44,500
uh, con Valley out in, in the house.

326
00:16:45,045 --> 00:16:45,375
Yep.

327
00:16:45,494 --> 00:16:50,354
And we're really trying to dial in
this, this salaried agent model.

328
00:16:50,359 --> 00:16:50,530
Right?

329
00:16:50,535 --> 00:16:50,834
Right.

330
00:16:50,834 --> 00:16:51,885
We're getting you out.

331
00:16:52,035 --> 00:16:56,385
We're moving states in, and we're like,
where does compensation need to be?

332
00:16:57,255 --> 00:16:57,885
Well, I don't know.

333
00:16:57,885 --> 00:17:00,255
Let's look at the last three years.

334
00:17:00,314 --> 00:17:00,435
Mm-hmm.

335
00:17:01,125 --> 00:17:06,585
Of what was earned within
$2,000 plus or minus.

336
00:17:07,665 --> 00:17:07,935
Mm-hmm.

337
00:17:07,935 --> 00:17:07,936
Hmm.

338
00:17:08,115 --> 00:17:08,355
Why is that?

339
00:17:08,835 --> 00:17:11,685
Well, let's look at, let's
look at our top agent.

340
00:17:12,915 --> 00:17:15,405
Plus or minus $2,000 over
the last three years.

341
00:17:15,405 --> 00:17:16,275
Why is that?

342
00:17:17,355 --> 00:17:20,355
And you start to look at it and you're
like, once financial needs are met, if

343
00:17:20,355 --> 00:17:23,835
there's not a big enough purpose, a big
enough vision, your foot is off gas.

344
00:17:24,345 --> 00:17:24,495
Mm-hmm.

345
00:17:24,555 --> 00:17:30,195
And, you know, can you, can you
stoke that fire that fire's been

346
00:17:30,195 --> 00:17:33,105
stoked in, in, in those guys, right?

347
00:17:33,195 --> 00:17:36,705
Like, you go back and you look at, and
you have the conversation with, with

348
00:17:36,705 --> 00:17:39,435
Stace today of, of who Stace was then.

349
00:17:41,129 --> 00:17:45,780
Completely different human being,
big purpose, fire lit. Like he

350
00:17:45,780 --> 00:17:47,879
will, he like get out of his way.

351
00:17:48,090 --> 00:17:48,479
Right.

352
00:17:48,629 --> 00:17:49,949
Because he has a big purpose.

353
00:17:49,949 --> 00:17:54,840
He has a big vision and I think you
can, he's proof you can kindle that.

354
00:17:54,840 --> 00:17:57,479
I mean, you're talking about the guy
that would never put a damn audible, but

355
00:17:57,479 --> 00:18:02,669
account on his phone to, to just like,
just seeing the e change is possible.

356
00:18:03,030 --> 00:18:03,239
Yeah.

357
00:18:03,270 --> 00:18:07,169
But it has to be that big vision
to be able to, to push through.

358
00:18:09,435 --> 00:18:11,235
I mean, look at Elon.

359
00:18:11,235 --> 00:18:15,014
I dunno if you guys saw that
interview with Elon richest man in

360
00:18:15,014 --> 00:18:19,785
the world and he still is working
on average 120 hours a week.

361
00:18:20,504 --> 00:18:20,625
Yeah.

362
00:18:20,625 --> 00:18:22,965
And that means that there's
only about seven hours a day

363
00:18:22,965 --> 00:18:25,065
to sleep and do other things.

364
00:18:25,514 --> 00:18:30,405
'cause he is operating all these companies
and he doesn't need to, he doesn't even,

365
00:18:30,585 --> 00:18:32,925
he doesn't have to do anything And.

366
00:18:33,345 --> 00:18:39,285
And yet he's still in the pocket in
a very obscenely, obsessive big way.

367
00:18:39,675 --> 00:18:46,725
Like ridiculous, seven days a week, a
hundred, 120 hours a week, seven days.

368
00:18:47,835 --> 00:18:53,025
I don't think that's healthy, you know,
I mean, I, I don't think it is either.

369
00:18:53,025 --> 00:18:54,345
But don't mean firing.

370
00:18:54,555 --> 00:18:58,755
I'll bet on that pony for a minute, but
I don't know how much, how much gas is

371
00:18:58,755 --> 00:19:00,915
in the tank before something implodes.

372
00:19:00,945 --> 00:19:01,305
I mean.

373
00:19:01,365 --> 00:19:06,165
I'm, I'm, we are all the biggest Elon
fans, so, but he's a human dream.

374
00:19:06,165 --> 00:19:07,185
He might just be an alien.

375
00:19:07,275 --> 00:19:10,370
Well, he might be an alien,
an hundred percent alien.

376
00:19:10,545 --> 00:19:12,165
What if Elon isn't human?

377
00:19:12,225 --> 00:19:12,675
And he's like, lot.

378
00:19:14,145 --> 00:19:16,125
That would make a lot of sense, know.

379
00:19:16,125 --> 00:19:19,935
'cause I don't know if you saw Verns,
uh, you know, every, every year, right?

380
00:19:19,965 --> 00:19:22,275
He always, in his newsletter, he
always talks out the top five,

381
00:19:22,335 --> 00:19:23,865
top five book recommendations.

382
00:19:24,645 --> 00:19:28,275
Um, going into the new year, usually
recaps, what were the top books in 24.

383
00:19:28,275 --> 00:19:30,765
So it's kind of what he
talks about heading into 25.

384
00:19:31,695 --> 00:19:32,745
Three years in a row.

385
00:19:33,135 --> 00:19:34,065
You know what's on that list?

386
00:19:34,065 --> 00:19:36,675
There's only one book that he's
ever put on multiple lists.

387
00:19:36,675 --> 00:19:37,965
He's put it on there three times.

388
00:19:39,165 --> 00:19:39,615
Elon.

389
00:19:40,905 --> 00:19:47,685
It's the, um, autobiography that,
um, uh, the one that came out

390
00:19:47,685 --> 00:19:51,705
about three years ago, Elon, were
they the person followed him?

391
00:19:51,705 --> 00:19:52,275
The big one.

392
00:19:52,575 --> 00:19:53,505
The big one, right?

393
00:19:53,625 --> 00:19:53,985
Yeah.

394
00:19:54,045 --> 00:19:56,625
And he said, he said, uh, read it again.

395
00:19:57,075 --> 00:19:59,355
And he said, read it
again and read it again.

396
00:20:00,105 --> 00:20:00,825
He said, like.

397
00:20:01,649 --> 00:20:05,639
Um, Verne Hornish, he's like, he
goes, uh, he's like, through his

398
00:20:05,639 --> 00:20:11,129
fourth or fifth time reading it, he
goes, I'm still pulling out things.

399
00:20:11,490 --> 00:20:14,040
And I think that's like with
any, anything great, right?

400
00:20:14,250 --> 00:20:16,110
We talk about this all the
time with great books, right?

401
00:20:16,110 --> 00:20:18,960
You're gonna, you're gonna receive
basically where you're at and you're

402
00:20:18,960 --> 00:20:20,280
gonna get out of it what you need.

403
00:20:20,639 --> 00:20:23,550
And that's why, you know, great, great
reference manuals, great books are

404
00:20:23,550 --> 00:20:26,310
always really important to revisit.

405
00:20:27,345 --> 00:20:29,715
Well, I mean, it's, it's the,
the, the PAC's gonna move

406
00:20:29,715 --> 00:20:30,825
at the pace of the leader.

407
00:20:31,275 --> 00:20:34,545
And I think that's why we've, we've
felt the shot of adrenaline in this

408
00:20:34,545 --> 00:20:36,885
company since Leo is, was named CEO.

409
00:20:37,725 --> 00:20:39,645
And can you believe it's
coming up on a year?

410
00:20:40,005 --> 00:20:40,305
Wow.

411
00:20:40,365 --> 00:20:42,945
You know, I think, was it April or May?

412
00:20:43,635 --> 00:20:48,435
It'll be a year with this man
leading and dang, I don't,

413
00:20:48,675 --> 00:20:49,785
I don't know how he does it.

414
00:20:50,265 --> 00:20:51,645
I don't know how he fits it all in.

415
00:20:51,645 --> 00:20:53,865
And he still is disciplined enough.

416
00:20:53,865 --> 00:20:56,205
He has family nights and
spends time with his kids and.

417
00:20:56,220 --> 00:21:01,500
And then he goes skin diving and
like spearfishing in Miami and he

418
00:21:01,500 --> 00:21:06,630
make, he, he, he still is doing an
amazing, remarkable job actually.

419
00:21:06,630 --> 00:21:09,030
So, but great chat guys.

420
00:21:09,090 --> 00:21:12,450
Um, love, love chopping it
up with you guys about this.

421
00:21:12,450 --> 00:21:16,590
Let's talk a little bit about our friends
in California that are, um, suffering

422
00:21:16,590 --> 00:21:19,680
some, some serious, um, devastation.

423
00:21:20,460 --> 00:21:22,290
Their lives are never
gonna be the same again.

424
00:21:23,100 --> 00:21:24,570
Um, and it's not.

425
00:21:25,334 --> 00:21:29,354
It's, it's, there's, there this
fire discriminated against no one.

426
00:21:30,074 --> 00:21:33,014
Um, all classes have been affected.

427
00:21:33,794 --> 00:21:39,195
And, um, you know, as it relates to our
real estate business, California's already

428
00:21:39,195 --> 00:21:45,945
had issues with, you know, before any fire
would affect a neighborhood or a home.

429
00:21:46,185 --> 00:21:50,324
Their, their process to get anything
done from new construction to

430
00:21:50,324 --> 00:21:52,155
putting up a fence in the backyard.

431
00:21:52,845 --> 00:21:56,024
There is a backlog just
to get a building permit.

432
00:21:56,715 --> 00:21:59,715
So, and that's just a fact
up and down the coast.

433
00:22:00,585 --> 00:22:05,235
So, you know, now we have over
9,000 structures completely

434
00:22:05,235 --> 00:22:08,085
destroyed, families displaced.

435
00:22:08,625 --> 00:22:10,305
Um, they have to live somewhere.

436
00:22:10,514 --> 00:22:15,915
So I actually got a message from an exp
agent on the East coast that her sister

437
00:22:15,915 --> 00:22:20,565
lost her home in the Palisades and they
were looking for, for something to rent.

438
00:22:20,909 --> 00:22:23,280
So when you have now all of a
sudden all these people have

439
00:22:23,280 --> 00:22:24,629
to, they gotta live somewhere.

440
00:22:25,409 --> 00:22:25,500
Yeah.

441
00:22:25,500 --> 00:22:28,379
Some of 'em are gonna maybe move
in with mom and dad or their

442
00:22:28,379 --> 00:22:31,710
kids or a relative temporarily.

443
00:22:31,980 --> 00:22:36,149
It's not a permanent solution and
it's gonna take forever to rebuild.

444
00:22:36,389 --> 00:22:39,179
Now we have, rents are gonna
start to climb because of it, and

445
00:22:39,179 --> 00:22:42,689
it's already obscenely expensive
to live over there already.

446
00:22:43,725 --> 00:22:47,445
What are y'all's thoughts on, on
where this recovery can go from here?

447
00:22:49,485 --> 00:22:51,165
I mean, it looks like
hell on earth over there.

448
00:22:51,195 --> 00:22:53,595
Um, it's, I'm crazy.

449
00:22:53,685 --> 00:22:57,405
Um, yeah, I mean, it's gonna take time.

450
00:22:57,585 --> 00:23:00,765
I mean, you know, hope, hopefully, you
know, they're just not good at change

451
00:23:00,765 --> 00:23:04,845
over there, so, you know, you know, unless
you know the federal government steps in

452
00:23:04,845 --> 00:23:09,345
which Trump probably will to do something,
you know, California just seems like

453
00:23:09,345 --> 00:23:11,025
they're just gonna continue to mess it up.

454
00:23:11,565 --> 00:23:11,865
Um.

455
00:23:12,314 --> 00:23:13,245
And make it difficult.

456
00:23:15,254 --> 00:23:17,415
Yeah, yeah, yeah.

457
00:23:17,415 --> 00:23:23,175
They, they interviewed Josh Altman
and he said that, um, you know,

458
00:23:23,264 --> 00:23:24,705
it's worse than you can imagine.

459
00:23:24,705 --> 00:23:25,365
Like, whatever.

460
00:23:25,365 --> 00:23:27,945
You can think how bad it is.

461
00:23:28,304 --> 00:23:30,945
It's way beyond that, and I believe him.

462
00:23:31,215 --> 00:23:31,504
Yeah.

463
00:23:31,504 --> 00:23:33,120
And it's, um, it's very sad.

464
00:23:33,120 --> 00:23:36,210
It's one of these things like, we feel
handcuffed because we, you know, the,

465
00:23:36,210 --> 00:23:41,040
the thing that I love a lot, we, we,
we might be found like criticizing

466
00:23:41,040 --> 00:23:45,090
real estate agents, you know, a lot
and they're, you know, large percentage

467
00:23:45,090 --> 00:23:46,170
aren't coachable and this and that.

468
00:23:46,350 --> 00:23:49,350
But you know, the one thing that I
love about being part of the real

469
00:23:49,350 --> 00:23:54,750
estate community is they're the most
giving people shirt off your back.

470
00:23:55,290 --> 00:23:59,040
Uh, that I will say the majority
are, and I don't know why that is.

471
00:23:59,040 --> 00:24:00,150
It's, it's kind of interesting.

472
00:24:00,150 --> 00:24:00,570
I don't.

473
00:24:01,110 --> 00:24:05,220
Um, really identify other large
conglomerate professionals

474
00:24:05,220 --> 00:24:06,930
like for instance, attorneys.

475
00:24:07,440 --> 00:24:08,490
Nothing against attorneys.

476
00:24:08,490 --> 00:24:10,650
A lot of my close friends are attorneys.

477
00:24:11,130 --> 00:24:13,950
I just don't see that
as a personality trait.

478
00:24:14,070 --> 00:24:19,440
Transferring over to other, you
know, another large, um, trade group.

479
00:24:20,190 --> 00:24:22,560
But we are so I know that.

480
00:24:23,129 --> 00:24:27,840
Obviously our company is, is, is already
doing, you know, big things to raise money

481
00:24:27,840 --> 00:24:29,699
and, and help people that are in need.

482
00:24:29,699 --> 00:24:32,429
But really the, I'm that's,
that's the short term.

483
00:24:32,429 --> 00:24:35,760
I mean, we know that Biden,
uh, was generous enough that,

484
00:24:35,970 --> 00:24:40,470
you know, he authorized $720
per person that got displaced.

485
00:24:42,675 --> 00:24:45,689
I ain't gonna comment further on
that, but again, you know, it's a

486
00:24:45,689 --> 00:24:49,500
short term fix to a long-term problem.

487
00:24:49,500 --> 00:24:52,260
Long-term, it's gonna take
forever to build Malibu back.

488
00:24:52,815 --> 00:24:56,535
It's gonna take years, you know,
and we got the Olympics, I think

489
00:24:56,535 --> 00:24:57,885
are supposed to come to LA Right.

490
00:24:57,885 --> 00:24:58,455
In four years.

491
00:24:58,455 --> 00:24:59,055
Is that true?

492
00:25:00,165 --> 00:25:00,255
Mm-hmm.

493
00:25:00,615 --> 00:25:01,545
That's in the Yep.

494
00:25:01,785 --> 00:25:06,165
Coming up I think to,
to your whole point out.

495
00:25:06,165 --> 00:25:06,525
Right.

496
00:25:06,525 --> 00:25:11,625
I, um, you know, you think about even,
even things over the last, you know,

497
00:25:11,625 --> 00:25:15,795
the, the, the country over the last,
just over the last six months, right.

498
00:25:15,855 --> 00:25:18,615
Got the Carolinas, you got
Tampa, you got, you know, all

499
00:25:18,615 --> 00:25:21,195
the areas that have been hit and.

500
00:25:22,004 --> 00:25:28,605
I have more faith that things will move
in a better direction in about a week

501
00:25:29,774 --> 00:25:32,595
than I would if that wasn't the case.

502
00:25:33,284 --> 00:25:41,564
And so, um, yeah, it, um, it is, it's
man, it's, it's just sick to watch it.

503
00:25:42,524 --> 00:25:42,975
Yeah.

504
00:25:43,905 --> 00:25:44,294
Yeah.

505
00:25:44,745 --> 00:25:49,335
A little from this article from Iman,
um, what people are hearing is okay.

506
00:25:49,695 --> 00:25:50,385
The reality is.

507
00:25:52,034 --> 00:25:55,514
Is that what's fresh right now is
people quite literally figuring out

508
00:25:55,514 --> 00:25:59,145
where they're going to live for the
next 90 days, let alone the next

509
00:25:59,145 --> 00:26:00,975
12 months, three years, five years.

510
00:26:01,274 --> 00:26:04,094
Their focus is where am
I gonna put my family?

511
00:26:04,455 --> 00:26:04,544
Mm-hmm.

512
00:26:04,784 --> 00:26:05,955
Where are they going to live?

513
00:26:05,955 --> 00:26:11,685
How am I gonna put a roof over their
head and you know, what am I then?

514
00:26:11,685 --> 00:26:13,334
Then it's long term.

515
00:26:14,235 --> 00:26:17,865
And I got, you know, I have to, I
have to say that there's already

516
00:26:17,865 --> 00:26:21,645
this surge of people moving from
California to Texas, Florida.

517
00:26:22,005 --> 00:26:23,835
I think that this is gonna increase it.

518
00:26:24,645 --> 00:26:27,375
It's gonna increase the surge people
are gonna get, get out of there.

519
00:26:28,125 --> 00:26:28,245
Mm-hmm.

520
00:26:28,965 --> 00:26:32,205
And the other part of this is that
insurance companies have been running from

521
00:26:32,205 --> 00:26:34,545
California for the last 12 to 18 months.

522
00:26:34,995 --> 00:26:38,955
I mean, they're running from a lot
of places, even Florida as well.

523
00:26:39,284 --> 00:26:40,334
But they're just not insur.

524
00:26:40,544 --> 00:26:43,485
They're not gonna be insuring,
like State Farm, I think pull

525
00:26:43,514 --> 00:26:45,495
pulled over 90,000 policies.

526
00:26:45,495 --> 00:26:46,604
They're not renewing them.

527
00:26:46,965 --> 00:26:49,905
So these people that have State
Farm, which is probably the one most

528
00:26:50,054 --> 00:26:53,834
like conservative, you have to have
really good credit to get State Farm.

529
00:26:53,834 --> 00:26:54,435
You know what I mean?

530
00:26:54,435 --> 00:26:56,774
Like it's not like a Geico
or anything like this.

531
00:26:57,225 --> 00:27:01,604
Like they're pulling out,
they're like, we're out guys.

532
00:27:01,635 --> 00:27:04,544
We can't do it because
they're trying to subsidize.

533
00:27:04,544 --> 00:27:05,745
So you have insurance issues.

534
00:27:06,870 --> 00:27:09,660
You know, they, I, there was a
statistic, and I don't know the

535
00:27:09,660 --> 00:27:13,050
exact statistic, but there's a high
percentage of deals that fall out at

536
00:27:13,050 --> 00:27:18,450
the end sales because of insurance,
because they can't get the premium to

537
00:27:18,450 --> 00:27:21,690
a reasonable amount to where they can
even afford the payment on the house.

538
00:27:21,690 --> 00:27:24,750
So they just, the deal falls
apart because of insurance.

539
00:27:25,440 --> 00:27:27,870
This is just gonna
skyrocket those premiums.

540
00:27:27,870 --> 00:27:30,390
This ain't gonna send 'em in the,
in the south southern direction.

541
00:27:30,900 --> 00:27:34,770
They're going north, which is
gonna force more people out.

542
00:27:35,429 --> 00:27:39,389
It's not a good situation, but
I think, you know, one, one

543
00:27:39,389 --> 00:27:45,929
solution for some families, maybe
not all, Hey, come to Texas.

544
00:27:46,169 --> 00:27:48,480
Come to Florida, Ohio.

545
00:27:48,689 --> 00:27:53,850
Come, come to some of these other areas
where, you know, there maybe, I don't

546
00:27:53,850 --> 00:27:57,960
know, Florida is gonna have a housing
shortage as well, if not already.

547
00:27:58,500 --> 00:27:59,939
Um, I don't know about Texas.

548
00:27:59,939 --> 00:28:01,860
You guys, your, your prices aren't going.

549
00:28:03,120 --> 00:28:04,140
Lowering either.

550
00:28:04,320 --> 00:28:07,800
Uh, yeah, I talked to Chris
Waters, uh, earlier this week.

551
00:28:07,800 --> 00:28:11,190
He said, Austin's
inventory's up tremendously.

552
00:28:11,340 --> 00:28:13,710
Um, values are, you know,
prices are coming down.

553
00:28:13,710 --> 00:28:14,340
It's rough.

554
00:28:14,340 --> 00:28:18,810
And, and Austin right now, uh, and
Dallas, it's, it's, it's a little

555
00:28:18,810 --> 00:28:22,980
bit slower, but we're not seeing the,
the price, the price, uh, drops and

556
00:28:23,070 --> 00:28:24,330
or any, any of that kind of stuff.

557
00:28:24,330 --> 00:28:26,820
So it seems like they just
are a, a one-off situation

558
00:28:26,820 --> 00:28:28,800
where they overbuilt for.

559
00:28:29,445 --> 00:28:31,695
You know what jobs, and you know
what, what, there, there was

560
00:28:31,695 --> 00:28:32,445
a ton of people moving there.

561
00:28:32,445 --> 00:28:34,845
I know they overbuilt in terms
of apartments, but it's really

562
00:28:34,845 --> 00:28:39,015
interesting to see that their market
is, is, is suffering so much and,

563
00:28:39,015 --> 00:28:41,595
and that DFWs not, but, but yeah.

564
00:28:41,595 --> 00:28:43,546
So to be determined, yeah.

565
00:28:44,325 --> 00:28:44,625
Yeah.

566
00:28:45,135 --> 00:28:47,835
I think that is kind of the feedback
I've got outta Florida as well.

567
00:28:47,835 --> 00:28:53,775
I mean, inventories are creeping up and
prices are not, not backing up a little

568
00:28:53,775 --> 00:28:55,305
bit, but they're not, they're not jumping.

569
00:28:55,305 --> 00:28:58,395
So, um, it'll be interesting
to see kind of how.

570
00:28:59,970 --> 00:29:03,450
Things play out over the next sixty,
ninety, a hundred twenty days.

571
00:29:05,460 --> 00:29:06,120
Awesome guys.

572
00:29:07,320 --> 00:29:09,870
Well, hey, good, good talks.

573
00:29:09,930 --> 00:29:14,850
Um, our prayers are with the people
in, um, in California and, um,

574
00:29:14,910 --> 00:29:20,790
obviously, uh, we, we, we want them
to, um, to recover as soon as possible.

575
00:29:21,120 --> 00:29:24,360
Uh, and this all to, to, to start
on the recovery path because right

576
00:29:24,360 --> 00:29:25,260
now they're still fighting it.

577
00:29:25,500 --> 00:29:26,220
They're still losing.

578
00:29:26,790 --> 00:29:27,690
Losing homes every day.

579
00:29:27,690 --> 00:29:30,930
So prayers to to, to
California and LA area.

580
00:29:31,320 --> 00:29:34,080
Um, that's about it guys.

581
00:29:34,260 --> 00:29:37,110
Uh, other than that, let's keep cranking.

582
00:29:37,830 --> 00:29:39,540
The future is looking bright.

583
00:29:40,140 --> 00:29:45,360
Um, yes, sir. And I think, um, um, just
from a, from an exp standpoint, they're

584
00:29:45,360 --> 00:29:47,550
at back at Nasdaq, um, next week.

585
00:29:47,985 --> 00:29:54,105
On the 21st right after, uh, um, you
know, Monday and Monday's a big day.

586
00:29:54,105 --> 00:29:57,945
And, and, and also, uh, Tuesday's
gonna be a big day with exp at Nasdaq.

587
00:29:58,005 --> 00:29:58,125
Yep.

588
00:29:58,515 --> 00:29:59,265
Two, two days.

589
00:29:59,265 --> 00:30:01,485
Oh, H oh h io.

590
00:30:01,485 --> 00:30:03,585
Oh, Texas.

591
00:30:03,585 --> 00:30:04,455
Let's go.

592
00:30:07,395 --> 00:30:08,025
Alright guys.

593
00:30:08,025 --> 00:30:08,535
Appreciate you.

594
00:30:08,865 --> 00:30:09,195
Awesome.

595
00:30:10,365 --> 00:30:13,125
S That's a wrap for today.

596
00:30:13,695 --> 00:30:15,555
I hope you got something
valuable from this episode.

597
00:30:15,795 --> 00:30:18,765
If you did, hit follow and
visit John kitchens.coach for

598
00:30:18,765 --> 00:30:20,355
more ways we can work together.

599
00:30:20,955 --> 00:30:21,915
See you on the next episode.

