1 00:00:00,870 --> 00:00:03,840 Seven figure success starts when you start thinking like a CEO. 2 00:00:04,050 --> 00:00:08,370 Welcome to the John Kitchens Coach podcast experience as your host, John Kitchens. 3 00:00:08,910 --> 00:00:11,310 Get ready to think bigger and transform your business into 4 00:00:11,310 --> 00:00:13,020 a path to lasting freedom. 5 00:00:17,925 --> 00:00:18,795 What is happening? 6 00:00:18,795 --> 00:00:19,365 Everybody, man. 7 00:00:19,365 --> 00:00:19,935 Thank you guys. 8 00:00:19,935 --> 00:00:22,725 Tuning in to another episode of One Big Fire Live. 9 00:00:22,725 --> 00:00:28,605 We've got me and cousin in the house, episode 59, and, um, man, yeah, it, 10 00:00:28,605 --> 00:00:30,795 it's, um, let's, let's, let's jump in. 11 00:00:30,795 --> 00:00:35,085 So we were, we were talking about the article and BAM, um, a 12 00:00:35,085 --> 00:00:41,085 couple days ago where they were, um, kind of talking about, um. 13 00:00:42,675 --> 00:00:47,114 Real estate deals might be a pro athlete sponsorship. 14 00:00:47,175 --> 00:00:53,295 And so we were talking about, um, the number one draft pick in the WNBA this 15 00:00:53,295 --> 00:00:56,355 past year, uh, place there in Dallas. 16 00:00:56,925 --> 00:01:03,464 And we were just talking about, um, kind of seeking sponsorship 17 00:01:03,464 --> 00:01:06,405 deals and being able to leverage. 18 00:01:07,125 --> 00:01:11,175 Her her game, her her looks. 19 00:01:11,655 --> 00:01:12,465 Um. 20 00:01:13,020 --> 00:01:18,180 And just the street cred credibility overall. 21 00:01:18,180 --> 00:01:21,240 Number one draft pick to be able to leverage to be able to 22 00:01:21,750 --> 00:01:23,130 get some things that she wants. 23 00:01:23,670 --> 00:01:28,170 Um, looking at her overall contract and then they were doing the comparisons 24 00:01:28,170 --> 00:01:32,730 to live in DFW and, and given the comparisons of what it costs to live 25 00:01:32,730 --> 00:01:36,810 close to where their facility is, which is closer to Fort Worth, they were 26 00:01:36,810 --> 00:01:41,670 drawing some comparisons on what it cost to rent a single, um, a two bedroom or. 27 00:01:42,015 --> 00:01:43,095 Purchase and make a home. 28 00:01:43,470 --> 00:01:47,370 She ain't making enough money off her WNBA contract to even live in DFW. 29 00:01:47,970 --> 00:01:52,680 And so you, you start to look at that and, you know, how do you, 30 00:01:52,680 --> 00:01:53,700 how do you go about creating liver? 31 00:01:53,700 --> 00:01:56,430 So we were just kind of talking through there, you know, the NIL money. 32 00:01:56,490 --> 00:01:58,289 I mean, I think she, what, what reports she made? 33 00:01:58,289 --> 00:02:02,070 Like 1.4 million in NIL money versus what the overall, you know. 34 00:02:02,880 --> 00:02:04,740 That they have within, within the league. 35 00:02:05,250 --> 00:02:09,300 But you started talking about from, from a leverage standpoint, because as you're 36 00:02:09,300 --> 00:02:14,310 talking to a lot of agents that are, are, that are looking and, and navigating and 37 00:02:14,310 --> 00:02:19,050 jacking position within the real estate space right now, you, you brought up 38 00:02:19,050 --> 00:02:22,275 the key word, you brought up leverage and I, I would love for you to kind. 39 00:02:23,065 --> 00:02:25,315 Unpack that a little bit because there's some, some thoughts that 40 00:02:25,315 --> 00:02:28,705 I have that we, you know, what we did to survive, but where I see 41 00:02:28,735 --> 00:02:30,115 a lot of, a lot of trends moving. 42 00:02:30,475 --> 00:02:30,655 Yeah. 43 00:02:30,655 --> 00:02:32,605 I mean, you know, there's a couple things that always come to mind when 44 00:02:32,605 --> 00:02:35,725 I think about, you know, you know, what, what, what we've experienced 45 00:02:35,725 --> 00:02:39,805 and, and, and the things that have worked really well for us and, and. 46 00:02:40,200 --> 00:02:43,740 When, when it was in Lawton, you know, again, the gift we were given of being 47 00:02:43,740 --> 00:02:46,320 in Lawton was, you know, optimization. 48 00:02:46,320 --> 00:02:50,280 Like we had to dial it in in order for it to be profitable. 49 00:02:50,610 --> 00:02:53,220 And so, you know, that, that, that was a gift, you know? 50 00:02:53,220 --> 00:02:53,700 Um. 51 00:02:54,269 --> 00:02:55,829 You know, there, there's leverage. 52 00:02:55,829 --> 00:02:59,100 And I think you, the pe you know, I, I just met, I just literally met last night 53 00:02:59,100 --> 00:03:02,970 at, at the Cowboys Club a hundred, a hundred, um, agents coming over to exp, 54 00:03:03,000 --> 00:03:08,640 coming back to exp actually, um, chose to align with us for a lot of good reasons. 55 00:03:08,670 --> 00:03:10,230 Um, good humans, right? 56 00:03:10,230 --> 00:03:13,435 People, like it's a great fit and super excited about it. 57 00:03:13,709 --> 00:03:15,750 It's gonna make a huge splash when they join. 58 00:03:15,839 --> 00:03:18,089 Um, lot more, more to come after that. 59 00:03:18,089 --> 00:03:21,420 It's just, just a, a, a blessing to get in alignment with the right 60 00:03:21,420 --> 00:03:22,890 kind of people that, that, that. 61 00:03:23,265 --> 00:03:24,465 Understand leverage. 62 00:03:24,465 --> 00:03:30,345 Like, you know, they left exp because they didn't structure things properly. 63 00:03:30,675 --> 00:03:30,765 Mm-hmm. 64 00:03:31,005 --> 00:03:34,815 To get the amount of leverage that you can get with this model, right? 65 00:03:35,205 --> 00:03:35,745 Mm-hmm. 66 00:03:35,985 --> 00:03:38,925 And, and, and they're coming back understanding now they get to the 67 00:03:38,925 --> 00:03:42,135 line with whoever they want and we're gonna structure things correctly 68 00:03:42,135 --> 00:03:43,845 to get gain the most leverage. 69 00:03:44,205 --> 00:03:44,955 From the model. 70 00:03:45,105 --> 00:03:45,195 Mm-hmm. 71 00:03:45,435 --> 00:03:49,065 And so, you know, it was just, it was just like, what a ballsy move to take, I think 72 00:03:49,065 --> 00:03:54,255 at the time, 200 agents and leave exp because you understand leverage that well. 73 00:03:54,315 --> 00:03:57,435 Like that's a really gutsy, gutsy, gutsy call. 74 00:03:57,495 --> 00:03:57,945 Right. 75 00:03:58,215 --> 00:04:00,105 But they, they understood leverage. 76 00:04:00,105 --> 00:04:02,505 And you know, I, you know, and I, and I'm talking to agents 77 00:04:02,505 --> 00:04:05,325 and there's, you know, some, uh, leaders, there's 12 of them here. 78 00:04:05,325 --> 00:04:07,695 And, you know, they're all different sized businesses. 79 00:04:07,695 --> 00:04:08,595 Some of 'em have teams. 80 00:04:09,165 --> 00:04:11,745 And you know, you know, the challenge everybody gets to at a 81 00:04:11,745 --> 00:04:13,935 certain point is you get so busy. 82 00:04:15,000 --> 00:04:18,510 You know, you, you don't even take a look at the things you're doing that 83 00:04:18,510 --> 00:04:21,630 are, you know, that are, you're not getting any leverage in the activity. 84 00:04:21,630 --> 00:04:23,670 It's not the highest dollar producing activity. 85 00:04:24,000 --> 00:04:27,630 Um, and when you understand EXPs model, you understand the power of leverage. 86 00:04:27,630 --> 00:04:30,690 When you join with us, you understand the power of, we're gonna onboard 87 00:04:30,690 --> 00:04:33,270 'em, we're gonna add all this value, we're gonna do all this, you know, 88 00:04:33,300 --> 00:04:37,170 this, that you don't have to do and you get compensated as well. 89 00:04:37,230 --> 00:04:39,810 And so, you know, it's just, it's, it's fascinating to me. 90 00:04:39,810 --> 00:04:40,410 I think that. 91 00:04:40,710 --> 00:04:44,370 You know, you know, most of us don't wake up every day thinking 92 00:04:44,370 --> 00:04:48,360 about how are we getting the most leverage, um, to be successful. 93 00:04:48,360 --> 00:04:51,330 And, you know, that's, you know, Paige's situation, you know, 94 00:04:51,330 --> 00:04:55,005 obviously she's got the, the leverage of the NIL deal to mm-hmm. 95 00:04:55,015 --> 00:04:59,430 To make the, and the big three, um, to make a whole lot more money. 96 00:04:59,430 --> 00:05:02,675 So I, I think the article's a little bit misleading in terms of, you know, sure. 97 00:05:02,680 --> 00:05:05,280 You can't afford to live in a house because she had all kinds 98 00:05:05,280 --> 00:05:06,355 of leverage there that mm-hmm. 99 00:05:06,440 --> 00:05:09,150 That, you know, that allows her to be able to buy whatever she wants. 100 00:05:09,150 --> 00:05:09,420 So. 101 00:05:10,160 --> 00:05:13,160 But, but yeah, it's, you know, it's, um, I think that's a piece that, that, 102 00:05:13,400 --> 00:05:16,760 you know, wake up every day, look at where you can gain the most leverage. 103 00:05:17,030 --> 00:05:20,990 Um, meaning the thing that you do pays you for a much longer or for the 104 00:05:20,990 --> 00:05:25,580 thing that you do, creates results the most often, the most predictably. 105 00:05:26,060 --> 00:05:28,430 Um, when you can do those things, that's leverage. 106 00:05:28,430 --> 00:05:28,520 Mm-hmm. 107 00:05:28,760 --> 00:05:31,010 And, um, you know, it's what we focus on. 108 00:05:31,395 --> 00:05:33,825 To, to help agents grow their business. 109 00:05:34,005 --> 00:05:37,695 Um, but I, I just feel like it's, it's a, you know, it was super inspiring 110 00:05:37,700 --> 00:05:40,125 to, to meet with a group of people that understand it at the highest 111 00:05:40,125 --> 00:05:44,145 level, um, because they were willing to walk away, um, for six months to 112 00:05:44,145 --> 00:05:45,525 come back and gain more leverage. 113 00:05:45,525 --> 00:05:46,065 And that was cool. 114 00:05:46,070 --> 00:05:46,240 Yeah. 115 00:05:46,725 --> 00:05:47,745 Yeah, it is really cool. 116 00:05:47,745 --> 00:05:52,155 And, you know, I think about it in, in, in so many different ways, right? 117 00:05:52,155 --> 00:05:54,705 And you look at as. 118 00:05:55,080 --> 00:06:00,419 Your business accelerates and you gain more momentum, and especially when you 119 00:06:00,419 --> 00:06:04,469 can solve for, and I know that's, that's where your focus has been, is helping 120 00:06:04,469 --> 00:06:09,510 solve for customer acquisition and being able to understand how to consistently 121 00:06:09,510 --> 00:06:11,940 and predictably acquire new opportunities. 122 00:06:12,539 --> 00:06:15,179 Um, once you kind of unlock that. 123 00:06:15,179 --> 00:06:15,419 Mm-hmm. 124 00:06:15,494 --> 00:06:15,715 And. 125 00:06:16,360 --> 00:06:20,920 And able to, to really start to set some, some real goals because now you have, you 126 00:06:20,920 --> 00:06:22,840 know, the engine to be able to, to grow. 127 00:06:22,840 --> 00:06:22,900 Yeah. 128 00:06:23,470 --> 00:06:27,310 I think, you know what, what we've always told agents over the years is 129 00:06:27,310 --> 00:06:30,820 that once you gain that momentum and you start getting, you know, some 130 00:06:30,820 --> 00:06:34,660 market share, the biggest threat is. 131 00:06:35,355 --> 00:06:36,075 Opportunity. 132 00:06:36,224 --> 00:06:36,315 Mm-hmm. 133 00:06:36,555 --> 00:06:41,445 Because sometimes you don't know what to say yes to and what to say no, no to. 134 00:06:41,865 --> 00:06:46,034 And sometimes when you latch onto Say Yes, until you have to say no, can get 135 00:06:46,034 --> 00:06:47,925 you in and get you a little bit of a bind. 136 00:06:48,344 --> 00:06:52,094 And so, but as, as those oppor opportunities come, being able to 137 00:06:52,094 --> 00:06:54,495 have a filter to, to, to process them. 138 00:06:54,495 --> 00:06:56,295 But there's so many. 139 00:06:57,225 --> 00:07:00,915 Opportunities and, and, and to create win-win relationships. 140 00:07:00,975 --> 00:07:04,905 And so like, I love to default back to all of, you know, the bites of 141 00:07:04,905 --> 00:07:08,835 the apple within the real estate space that when a transaction 142 00:07:08,835 --> 00:07:11,685 happens, how many people get fed. 143 00:07:11,865 --> 00:07:11,955 Mm-hmm. 144 00:07:12,375 --> 00:07:17,085 And, and so when you control customer acquisition and you gain that momentum. 145 00:07:17,505 --> 00:07:20,745 Now you have leverage to unlock other revenue streams. 146 00:07:20,835 --> 00:07:20,984 Yep. 147 00:07:21,224 --> 00:07:26,265 And I, I just, I, I, I push a lot of these agents that have customer acquisition 148 00:07:26,265 --> 00:07:31,125 on point to be like, listen, you're leaving a ton of money on the table. 149 00:07:31,335 --> 00:07:35,085 You need to make sure that you are in a good relationship. 150 00:07:35,474 --> 00:07:38,594 And it doesn't necessarily mean that they're, they're, they're paying for this 151 00:07:38,599 --> 00:07:40,844 or, or, or, or giving you money for this. 152 00:07:41,205 --> 00:07:42,990 Uh, and I, and I default back to, to Mac. 153 00:07:43,460 --> 00:07:43,940 Right. 154 00:07:43,940 --> 00:07:46,520 You know, our, our, our pest guy back in, back in Lawton. 155 00:07:46,580 --> 00:07:46,640 Yeah. 156 00:07:46,640 --> 00:07:49,730 I remember the day he walked in, he used to slip US envelopes and he 157 00:07:49,730 --> 00:07:52,190 walked in one day and just said, boy, this, I ain't paying you no more. 158 00:07:52,430 --> 00:07:55,670 However, whatever you need, I will be there. 159 00:07:55,730 --> 00:07:58,520 And literally for the next 10 years, anytime we call, Hey 160 00:07:58,520 --> 00:07:59,690 Mac, man, dude, I got spiders. 161 00:07:59,690 --> 00:08:00,740 He's, Hey, no worries bro. 162 00:08:00,740 --> 00:08:02,000 I'll be, I'll be there this afternoon. 163 00:08:02,720 --> 00:08:04,910 And but that's a win-win relationship. 164 00:08:04,910 --> 00:08:05,000 Right. 165 00:08:05,000 --> 00:08:07,670 And I think that's where a lot of agents, they get to a certain point 166 00:08:07,670 --> 00:08:11,870 is that you've gotta just always be looking because now you have leverage. 167 00:08:11,875 --> 00:08:12,035 Mm-hmm. 168 00:08:12,855 --> 00:08:16,480 With these other opportunities, and we were talking before we came on. 169 00:08:17,520 --> 00:08:23,340 Just, I've been really bullish in seeing the direction since 2021. 170 00:08:23,340 --> 00:08:26,160 I think it slowed up a little bit just because it was, you know, the real 171 00:08:26,160 --> 00:08:29,970 estate sales accelerated, but kind of where things were going was more 172 00:08:29,970 --> 00:08:31,230 on the acquisition side of things. 173 00:08:31,230 --> 00:08:33,210 It's the, it's the Kyle Whistle strategy right now. 174 00:08:33,240 --> 00:08:33,539 Right? 175 00:08:33,600 --> 00:08:35,700 It's his path to get to a billion is. 176 00:08:36,425 --> 00:08:40,385 His acquisition, he's acquiring opportunities everywhere he's going. 177 00:08:40,955 --> 00:08:44,570 And I think you're, we're gonna start to see more and more of that as the, the, the 178 00:08:44,570 --> 00:08:51,035 bigger teams become bigger because they're aligning to work together to grow faster. 179 00:08:51,095 --> 00:08:51,185 Mm-hmm. 180 00:08:51,425 --> 00:08:52,415 More what you're saying? 181 00:08:52,595 --> 00:08:53,435 Leverage. 182 00:08:53,915 --> 00:08:58,085 But the thing like co what Cody Sanchez is talking about, being, 183 00:08:58,085 --> 00:08:59,585 being paying attention to. 184 00:09:00,645 --> 00:09:06,322 The businesses that are going to navigate really well over the next 18, 24, 36, 185 00:09:06,322 --> 00:09:12,315 48 months, um, until we see an uptick in whatever this housing market's gonna do. 186 00:09:12,315 --> 00:09:15,165 Because what do, what do we know to be true when, when there's fewer home 187 00:09:15,165 --> 00:09:17,235 cells, what, what do, what do people do? 188 00:09:18,105 --> 00:09:19,395 They remodel their home, right? 189 00:09:19,575 --> 00:09:21,495 They, they add onto their home. 190 00:09:21,495 --> 00:09:23,715 They, they, they, they do these things. 191 00:09:23,720 --> 00:09:27,495 And so you look at where is the opportunity? 192 00:09:28,375 --> 00:09:29,655 Within that, right? 193 00:09:29,655 --> 00:09:30,055 Mm-hmm. 194 00:09:30,300 --> 00:09:32,820 Customer acquisition, you're talking to motivated sellers. 195 00:09:33,570 --> 00:09:35,130 They can't sell, they don't wanna sell. 196 00:09:35,130 --> 00:09:36,210 Where are they gonna go? 197 00:09:36,540 --> 00:09:38,250 What other solutions do you have? 198 00:09:38,340 --> 00:09:38,640 Right? 199 00:09:39,180 --> 00:09:41,040 So I think that's just being thinking. 200 00:09:41,580 --> 00:09:42,480 A little bit differently. 201 00:09:42,480 --> 00:09:44,250 Thinking outside of the box is super important. 202 00:09:44,250 --> 00:09:45,210 For sure, for sure. 203 00:09:45,210 --> 00:09:45,390 Man. 204 00:09:45,390 --> 00:09:48,810 I mean, you know, you think about, you know, you want to be the agent of choice 205 00:09:48,840 --> 00:09:54,060 for the lifetime of home ownership, not for the first real estate transaction. 206 00:09:54,060 --> 00:09:56,280 So like, you know, going back to, you know. 207 00:09:56,750 --> 00:10:01,819 Old, you know, HOA, you know, the, uh, you know, the first real estate transaction 208 00:10:01,819 --> 00:10:08,900 you do with someone is equivalent of 3% of the lifetime value of, of that person if 209 00:10:08,900 --> 00:10:10,969 you make them a raving fan of what you do. 210 00:10:11,360 --> 00:10:11,480 Yeah. 211 00:10:11,510 --> 00:10:15,560 Um, there, there's so much more to, you know, to value you can bring to the 212 00:10:15,560 --> 00:10:17,331 table in alignment or even, you know. 213 00:10:17,925 --> 00:10:20,475 You know, all, all the things you're talking about, spending money and 214 00:10:20,475 --> 00:10:24,165 remodeling, all, all of you should be the conduit to all of that. 215 00:10:24,195 --> 00:10:27,765 And, and, you know, there's opportunity in being that, yeah. 216 00:10:27,825 --> 00:10:29,385 There, I mean, there absolutely is. 217 00:10:29,385 --> 00:10:32,955 I mean, you know, recreating, calling it whatever you want. 218 00:10:33,690 --> 00:10:35,670 I mean, essentially the whole raving fan program. 219 00:10:35,670 --> 00:10:38,790 I mean, you've got all of the connections, you're the go-to resource. 220 00:10:38,820 --> 00:10:42,630 I mean, to me that is, that's how you have to be positioned, right? 221 00:10:42,630 --> 00:10:46,200 To where everybody's constantly coming back to you, but you're unlocking new 222 00:10:46,200 --> 00:10:50,310 opportunities because, you know, you, you do have all the connections, but 223 00:10:50,310 --> 00:10:53,460 I, but to me, it just, it, it comes back down to what you're solving 224 00:10:53,460 --> 00:10:56,070 for is predictable, consistent. 225 00:10:56,460 --> 00:11:00,780 Customer acquisition, really being able to, to have that engine. 226 00:11:00,840 --> 00:11:04,770 Uh, and I think more importantly, you know, the value you bring. 227 00:11:05,010 --> 00:11:05,220 Right? 228 00:11:05,220 --> 00:11:07,020 What's the value that you absolutely bring? 229 00:11:07,020 --> 00:11:10,740 I was listening to, to something with Ryan d the other day, and he's just like. 230 00:11:11,939 --> 00:11:13,485 He, he was talking about goals. 231 00:11:13,485 --> 00:11:15,584 He's like, I get, so he goes, I laugh. 232 00:11:15,615 --> 00:11:16,814 You know how Ryan is. 233 00:11:16,814 --> 00:11:18,944 And he's goes, I just, I just, I laugh at these people. 234 00:11:18,944 --> 00:11:21,225 They're talking about what their goals are and I'm like, 235 00:11:21,314 --> 00:11:22,665 well, what value do you provide? 236 00:11:23,745 --> 00:11:24,855 Mm. Answer that question first. 237 00:11:24,855 --> 00:11:26,145 What value do you provide? 238 00:11:26,385 --> 00:11:27,464 Then you can set goals. 239 00:11:27,525 --> 00:11:28,365 You barely see it. 240 00:11:28,365 --> 00:11:30,735 It is a add value. 241 00:11:30,824 --> 00:11:31,125 Like that. 242 00:11:31,125 --> 00:11:31,725 That's value. 243 00:11:31,935 --> 00:11:32,685 That is the game. 244 00:11:32,954 --> 00:11:33,165 Yeah. 245 00:11:33,255 --> 00:11:34,545 Um, yeah. 246 00:11:34,545 --> 00:11:35,745 Dude, you go back to Cal Whistle. 247 00:11:35,745 --> 00:11:38,745 You got me thinking too, so like part of me, part of me. 248 00:11:39,645 --> 00:11:42,285 Cringes when I hear, you know, acquisition. 249 00:11:42,285 --> 00:11:44,354 'cause like there's so many moving parts. 250 00:11:45,045 --> 00:11:49,185 Um, but it, when you look at how inefficient most of these 251 00:11:49,185 --> 00:11:53,295 operations are, and you, and you understand, especially with ai, I 252 00:11:53,295 --> 00:11:55,935 mean, I, we had a fa fascinating conversation about that this morning. 253 00:11:55,935 --> 00:11:59,925 Like, you know, I, I can, you know, I can put 10 agents on leads and they'll, 254 00:11:59,985 --> 00:12:02,805 you know, a, a certain percentage of 'em will call 'em a certain 255 00:12:02,834 --> 00:12:06,135 percentage of the time and then the rest of 'em will say the right thing 256 00:12:06,135 --> 00:12:07,605 a certain percentage of the time. 257 00:12:07,610 --> 00:12:07,699 Mm-hmm. 258 00:12:07,964 --> 00:12:11,355 And we're, we are literally already, it's already there. 259 00:12:11,355 --> 00:12:12,194 It's like it's already happening. 260 00:12:12,194 --> 00:12:13,275 People are already adopting it. 261 00:12:13,875 --> 00:12:17,265 A hundred percent of the time it does what it's supposed to and says the right 262 00:12:17,265 --> 00:12:18,225 thing a hundred percent of the time. 263 00:12:18,225 --> 00:12:22,485 What are the efficiencies that I feel like teams now and brokerages now 264 00:12:22,485 --> 00:12:24,615 that provide the customer acquisition? 265 00:12:25,125 --> 00:12:25,995 Uh, for agents? 266 00:12:26,265 --> 00:12:30,376 The gains in efficiency across that at scale are, um. 267 00:12:31,485 --> 00:12:36,615 The biggest lift to what we'll see in, in, you know, in team productivity mm-hmm. 268 00:12:36,944 --> 00:12:37,905 Um, that we've ever seen. 269 00:12:37,905 --> 00:12:38,084 Right. 270 00:12:38,084 --> 00:12:43,365 We try to do it with more manual labor, um, you know, ISAs on those calls, 271 00:12:43,365 --> 00:12:46,725 you know, there, there, and you know, you gain some percentage points be 272 00:12:46,725 --> 00:12:49,005 like, what will be the effective net? 273 00:12:49,680 --> 00:12:53,040 Increase in productivity when a hundred percent of the calls get made when they're 274 00:12:53,040 --> 00:12:55,440 supposed to, and they say a hundred percent the right thing every time. 275 00:12:55,740 --> 00:12:56,220 Every time. 276 00:12:56,460 --> 00:12:57,540 And that becomes the norm. 277 00:12:57,540 --> 00:13:00,720 And so, you know, I've had, I've, I've, you know, every time now I get 278 00:13:00,720 --> 00:13:02,820 a call and it's, you know, I don't know that everybody's this way at 279 00:13:02,820 --> 00:13:05,580 this point, but, you know, if I get on a call and it's say ai, I'm like, 280 00:13:05,610 --> 00:13:06,571 see how smart this one is, right? 281 00:13:06,576 --> 00:13:06,725 Mm-hmm. 282 00:13:06,840 --> 00:13:10,020 Like, I want to just test it so I can see, okay, you know, am I getting 283 00:13:10,020 --> 00:13:11,220 value out of this conversation? 284 00:13:11,220 --> 00:13:13,320 'cause if I am, I'll just keep talking until I figure out what 285 00:13:13,320 --> 00:13:14,085 the hell it is it's trying to do. 286 00:13:14,085 --> 00:13:14,365 Mm-hmm. 287 00:13:14,580 --> 00:13:16,320 And so if it's in a, you know, if, if it's. 288 00:13:16,495 --> 00:13:19,555 Something that I'm trying to do and it's helping me, I'm gonna use it as 289 00:13:19,555 --> 00:13:21,210 leverage no different than I use chat GPD. 290 00:13:21,210 --> 00:13:21,410 Mm-hmm. 291 00:13:21,655 --> 00:13:25,735 And so, um, and so it's interesting, you know, that that adoption curve will be 292 00:13:25,975 --> 00:13:29,610 a lot slower probably than, um, it may be faster than most people think, right? 293 00:13:29,610 --> 00:13:29,850 Mm-hmm. 294 00:13:29,930 --> 00:13:31,195 I think, I think that's probably true. 295 00:13:31,195 --> 00:13:32,245 It'll be faster. 296 00:13:32,515 --> 00:13:35,485 Uh, the adoption of, you know, I don't mind talking to AI 297 00:13:35,485 --> 00:13:36,595 because AI's getting me to. 298 00:13:37,155 --> 00:13:38,085 Why are we using ai? 299 00:13:38,115 --> 00:13:39,405 'cause it gets us to the goal faster. 300 00:13:39,405 --> 00:13:40,455 We're able to get the answer faster. 301 00:13:40,670 --> 00:13:41,445 I I trust it more. 302 00:13:41,445 --> 00:13:44,235 It's gonna be more accurate and, and the thing Yeah. 303 00:13:44,235 --> 00:13:45,555 As long as I can trust it. 304 00:13:45,855 --> 00:13:46,305 Yeah. 305 00:13:46,515 --> 00:13:50,115 I broke Chad with GPT twice now and it lied to me and so, you know. 306 00:13:50,175 --> 00:13:50,325 Mm-hmm. 307 00:13:50,565 --> 00:13:52,665 Me and Chad, GPT and Crock, I broke 'em both. 308 00:13:53,525 --> 00:13:55,415 You know, I said, you know, I'm losing trust. 309 00:13:55,415 --> 00:13:57,335 Like you keep telling me you're gonna do something and you're not doing it. 310 00:13:57,335 --> 00:13:57,845 What does that mean? 311 00:13:57,845 --> 00:13:58,745 Oh, I'm you, oh, I'm so sorry. 312 00:13:58,745 --> 00:13:59,405 I know I shouldn't do this. 313 00:13:59,410 --> 00:13:59,795 Da da da. 314 00:13:59,795 --> 00:14:00,725 And then it would give another time. 315 00:14:00,725 --> 00:14:02,314 It would get it done by, it's like it didn't get it done. 316 00:14:02,525 --> 00:14:05,645 It's, and it doesn't know how to not say it can do what it can't do, but it 317 00:14:05,645 --> 00:14:06,845 couldn't do what I was asking it to do. 318 00:14:06,845 --> 00:14:08,495 But it kept thinking it was interesting. 319 00:14:08,705 --> 00:14:11,915 But, um, you know, so like, you know, I lose, I lost a little bit of trust 320 00:14:11,915 --> 00:14:16,444 because the, the task I was having to do, which was suggested by both Chad, 321 00:14:16,444 --> 00:14:20,105 DBT and GRA is like, take a photo of all, all of your slabs, of all my cards. 322 00:14:20,105 --> 00:14:20,345 Right. 323 00:14:20,345 --> 00:14:21,845 I was just trying to get it in a database. 324 00:14:22,395 --> 00:14:24,975 And I was like, I can take pictures of all this, and you'll take that photo 325 00:14:24,975 --> 00:14:28,335 and you'll extrapolate all that data and throw it into a spreadsheet for me. 326 00:14:28,485 --> 00:14:29,235 Yeah, I'll do that. 327 00:14:29,235 --> 00:14:30,405 I can have it done by this time. 328 00:14:30,405 --> 00:14:31,725 You know, and then it never, it just couldn't do it. 329 00:14:31,725 --> 00:14:33,705 It couldn't read the slabs for whatever reason. 330 00:14:34,080 --> 00:14:37,770 And, um, and it, anyway, so, you know, there the trust is important and I 331 00:14:37,770 --> 00:14:41,430 think, you know, sooner than later it's gonna be always giving you the right 332 00:14:41,430 --> 00:14:42,870 answer, always giving you what you want. 333 00:14:42,870 --> 00:14:45,840 And, and, you know, the, the AI conversation is almost as 334 00:14:45,840 --> 00:14:49,110 valuable or more valuable and more trusted than even a human right. 335 00:14:49,110 --> 00:14:50,610 You know, you know what's crazy too? 336 00:14:50,790 --> 00:14:55,860 I don't, I don't mind it anymore because I, I know it's gonna get me 337 00:14:55,860 --> 00:14:59,700 there faster and connect it faster than, than with the human, however. 338 00:15:00,660 --> 00:15:04,830 What I'm starting to experience though, once I can get through the AI 339 00:15:05,190 --> 00:15:09,030 and it does get you to a human, it's getting you to a rockstar, right? 340 00:15:09,030 --> 00:15:11,640 So it's starting to replace all the entry level. 341 00:15:12,255 --> 00:15:15,585 Right folks, like you said, you know, they might be hungover, they might be 342 00:15:15,585 --> 00:15:19,185 battling, they might have just, you know, kicked the dog on the way to work. 343 00:15:19,185 --> 00:15:20,835 They might, you know, they just be in a bad mood. 344 00:15:20,835 --> 00:15:23,745 And you, you just, you're, you're dealing with the emotional fluctuation. 345 00:15:23,745 --> 00:15:25,365 You're not, you not the consistency. 346 00:15:25,365 --> 00:15:26,865 You not gonna know what you're gonna get. 347 00:15:27,105 --> 00:15:31,995 So, like, I literally don't mind it as long as it's getting me where it is. 348 00:15:32,055 --> 00:15:32,145 Yeah. 349 00:15:32,265 --> 00:15:34,275 But it's getting better and it's getting better. 350 00:15:34,695 --> 00:15:37,845 And so I think we're definitely gonna see that consistency because, 351 00:15:38,535 --> 00:15:39,555 you know, I was sitting in here. 352 00:15:40,260 --> 00:15:45,990 And, um, listening to, uh, dur DER's team was on, you know, they're a part 353 00:15:45,990 --> 00:15:50,550 of place, so they were in listening and they're kind of going through and 354 00:15:51,300 --> 00:15:53,700 they know, I mean, the data's the data. 355 00:15:53,880 --> 00:15:54,570 It's there. 356 00:15:54,960 --> 00:15:59,280 They know when you have x number of market reports, it equals X number of listings. 357 00:15:59,550 --> 00:16:03,450 You have x number of home search, it equals X number of clients. 358 00:16:04,380 --> 00:16:08,550 Yet the data's there, but yet the agent still won't make the phone calls. 359 00:16:08,640 --> 00:16:08,790 Mm-hmm. 360 00:16:09,030 --> 00:16:11,370 They just still like, and, and listen. 361 00:16:11,370 --> 00:16:13,050 They know they have the best of intent. 362 00:16:13,080 --> 00:16:15,420 They just won't do it. 363 00:16:16,260 --> 00:16:16,620 Why? 364 00:16:16,680 --> 00:16:18,300 Like, that's the definition of insanity. 365 00:16:18,450 --> 00:16:21,540 So, so why, why are you gonna keep pushing on them? 366 00:16:21,540 --> 00:16:21,870 Why? 367 00:16:21,930 --> 00:16:26,100 Like AI is going to just make that just seamless. 368 00:16:26,100 --> 00:16:27,150 It's gonna happen every time. 369 00:16:27,150 --> 00:16:29,335 It's gonna be consistent and it's, it's. 370 00:16:30,000 --> 00:16:32,370 I mean, at the, at the end of the day, the consumer, like, 371 00:16:32,430 --> 00:16:33,449 you're following up with me. 372 00:16:33,449 --> 00:16:34,229 Speed of response. 373 00:16:34,229 --> 00:16:37,229 I mean, what is the, what is the average speed to lead these days? 374 00:16:37,229 --> 00:16:37,829 Days. 375 00:16:38,310 --> 00:16:40,140 Like it's, it's wild. 376 00:16:40,979 --> 00:16:41,160 Yeah. 377 00:16:41,160 --> 00:16:44,880 That's, I mean, there's the, when you really extrapolate that and, and we, we 378 00:16:44,880 --> 00:16:49,199 should, we should take some of the, the baseline data that we have in the years 379 00:16:49,199 --> 00:16:53,640 of experience of doing this and, and, and run that through Chad's GPT and say, 380 00:16:53,640 --> 00:16:55,800 what would the efficiencies gained be? 381 00:16:56,670 --> 00:16:58,290 Um, and see what it gives us back. 382 00:16:59,010 --> 00:17:03,420 You know, it's, and, and again, I think the, the, the piece that's super important 383 00:17:03,420 --> 00:17:08,940 is that, you know, you know, it's like when I want an expert at the end of 384 00:17:08,940 --> 00:17:12,720 that con, when I get to human, it better be the best human, you know, possible. 385 00:17:12,929 --> 00:17:15,599 Not the new one that, you know, that wouldn't make the calls. 386 00:17:15,629 --> 00:17:17,520 And I'm doing it on behalf of those people. 387 00:17:17,520 --> 00:17:19,260 Those people are gonna be out of the business. 388 00:17:19,560 --> 00:17:19,710 Yeah. 389 00:17:19,710 --> 00:17:23,550 I think it's gonna shrink, you know, your, it's gonna increase productivity 390 00:17:23,730 --> 00:17:26,244 of your top 20, 30% of agents mm-hmm. 391 00:17:26,325 --> 00:17:26,925 That are actually. 392 00:17:27,750 --> 00:17:31,830 Good at what they do, and you know, we're going get rid of the agents 393 00:17:31,830 --> 00:17:34,004 that, that, that it's not gonna be, it. 394 00:17:34,010 --> 00:17:37,800 It was such a volume game for so long to scale the teams like, you just gotta know, 395 00:17:37,800 --> 00:17:41,310 you gotta recruit, uh, you know, over and over and over and over and replace 396 00:17:41,310 --> 00:17:42,840 the crappy ones with more crappy ones. 397 00:17:42,840 --> 00:17:42,930 Mm-hmm. 398 00:17:42,930 --> 00:17:45,870 And every once in a while, while it'll become good, I just think that that's 399 00:17:45,899 --> 00:17:48,540 gonna, that has to shift at some point. 400 00:17:48,659 --> 00:17:51,870 Um, you know, the, the, but yeah, it's, it, it, it's. 401 00:17:52,365 --> 00:17:54,525 It's the most thing, it's the thing I'm most interested in 402 00:17:54,525 --> 00:17:59,055 watching the efficiencies gained and, and productivity of teams. 403 00:17:59,055 --> 00:18:01,215 And I think teams are gonna grow bigger and faster than 404 00:18:01,215 --> 00:18:02,415 they ever have because of it. 405 00:18:02,415 --> 00:18:02,715 Mm-hmm. 406 00:18:02,955 --> 00:18:03,705 Yeah, man, it's cool, man. 407 00:18:03,705 --> 00:18:04,335 It's awesome, dude. 408 00:18:04,335 --> 00:18:04,875 I love it. 409 00:18:04,879 --> 00:18:08,535 It's an, it's in, it's, it's the inefficiencies, but it's redesigning, 410 00:18:08,775 --> 00:18:11,145 you know, like you said, we're ta, we're talking about efficiencies, 411 00:18:11,145 --> 00:18:12,315 but how do you design it? 412 00:18:12,315 --> 00:18:14,745 And so, you know, makes me think. 413 00:18:15,270 --> 00:18:20,280 Um, watched, watched the, um, where the McDonald's brothers on the 414 00:18:20,280 --> 00:18:24,360 tennis court drew out the, the first remember So three iterations Yeah. 415 00:18:24,360 --> 00:18:26,310 Where they lay out the, the McDonald's. 416 00:18:26,490 --> 00:18:26,700 Yep. 417 00:18:27,060 --> 00:18:30,360 And it's, but it's, it's the visualization and it's gotta be, it 418 00:18:30,360 --> 00:18:32,160 can't be complex, it's gotta be simple. 419 00:18:32,160 --> 00:18:34,440 It's gotta be efficient in how the work gets done. 420 00:18:34,950 --> 00:18:37,050 And, and remember, it's the who not how concept. 421 00:18:37,050 --> 00:18:43,080 It's like, okay, what, how, how do we get ai the who to help us? 422 00:18:43,590 --> 00:18:47,280 You know, make this as seamless and as efficient as possible. 423 00:18:47,280 --> 00:18:50,370 I got, so, alright, so let's, let's play this, play with this for a second. 424 00:18:50,370 --> 00:18:50,640 All right. 425 00:18:50,640 --> 00:18:54,870 So, so like, think about you put your, put put yourself in the mind of the consumer. 426 00:18:54,870 --> 00:18:56,550 I've never actually thought about it this way. 427 00:18:56,580 --> 00:18:56,820 Okay. 428 00:18:56,820 --> 00:19:00,360 So, and, and I have, I guess 'cause I think about like, hey, once you 429 00:19:00,360 --> 00:19:03,450 understand, like when we're running an ad and we, and we say this price 430 00:19:03,450 --> 00:19:05,910 point, this location, this product. 431 00:19:06,885 --> 00:19:10,605 This image, who's the most likely buyer, and Chad, GPD comes back and 432 00:19:10,605 --> 00:19:11,865 says, here's your two buyer profiles. 433 00:19:11,865 --> 00:19:13,605 The people that are buying today got jobs here. 434 00:19:13,605 --> 00:19:15,044 They're moving from here, here, and here. 435 00:19:15,044 --> 00:19:15,045 Mm-hmm. 436 00:19:15,090 --> 00:19:17,324 Or they're local and they're trying to get their kids in this school district. 437 00:19:17,324 --> 00:19:18,405 It gets you all this data. 438 00:19:18,405 --> 00:19:18,794 Right? 439 00:19:19,095 --> 00:19:22,965 And so if that person gets on a call with ai, it no longer just 440 00:19:22,965 --> 00:19:24,135 knows how to handle objections. 441 00:19:24,135 --> 00:19:28,304 Most people are filling the, the, the AI with content related to 442 00:19:28,304 --> 00:19:29,564 just getting to the appointment. 443 00:19:29,804 --> 00:19:34,274 But what is that person's hopes, fears, concerns, desires, that if they asked. 444 00:19:34,620 --> 00:19:37,080 Yeah, what, you know, where are you moving from? 445 00:19:37,080 --> 00:19:40,110 And AI's and they, and AI's asking it where you're moving from. 446 00:19:40,110 --> 00:19:43,290 And then it knows what your biggest concerns, fears, and desires are. 447 00:19:43,409 --> 00:19:47,760 How it can talk to you is how I would talk to you as a human if I knew 448 00:19:47,760 --> 00:19:49,170 that information as well, right? 449 00:19:49,170 --> 00:19:49,171 Mm-hmm. 450 00:19:49,215 --> 00:19:51,120 And so I think that's been missing. 451 00:19:51,120 --> 00:19:55,055 And most of these AI that's rolled out, they're not uploading the, the. 452 00:19:56,010 --> 00:20:02,250 Market information and understanding that piece so that it can talk directly to, 453 00:20:02,430 --> 00:20:06,450 hey, if this is your biggest concern, you know, out-of-pocket expenses. 454 00:20:06,450 --> 00:20:08,550 You know, most people moving from California, their biggest 455 00:20:08,550 --> 00:20:10,230 concern is this, this, and this. 456 00:20:10,530 --> 00:20:14,010 Um, and when Nick can start having the conversation, that's more value. 457 00:20:15,010 --> 00:20:18,190 Than what any person could probably have consistently. 458 00:20:18,400 --> 00:20:21,910 That's when, that's when I'm gonna talk to it about, okay, well what about this? 459 00:20:21,910 --> 00:20:23,680 All right, well what, that's what happens when I get into a 460 00:20:23,680 --> 00:20:26,680 chat GPT wormhole, is I ask it a question and it gives me some shit. 461 00:20:26,680 --> 00:20:28,780 I didn't even think about it and knew the answer to what I was. 462 00:20:28,900 --> 00:20:31,090 It was, it was thinking about what I should have been thinking about 463 00:20:31,090 --> 00:20:31,990 when I was thinking about it yet. 464 00:20:32,260 --> 00:20:34,810 Yes, that's a really interesting. 465 00:20:35,065 --> 00:20:38,004 Um, you know, and again, it's only as good these bot these, you know, 466 00:20:38,004 --> 00:20:41,065 these AI agents are only gonna be as good as the information it's fed. 467 00:20:41,275 --> 00:20:41,515 Mm-hmm. 468 00:20:41,754 --> 00:20:45,325 So I think that when you take all the things we're doing to front end generate 469 00:20:45,325 --> 00:20:48,715 the lead, and you put that on the back end for the conversation, that's where 470 00:20:48,715 --> 00:20:50,035 it's gonna become super powerful. 471 00:20:50,035 --> 00:20:51,175 I'm ready to go build one now. 472 00:20:51,180 --> 00:20:52,975 Super and super, super powerful. 473 00:20:52,975 --> 00:20:55,045 But let's go back to the very first thing that we said. 474 00:20:55,045 --> 00:20:55,795 You know, that, that. 475 00:20:56,090 --> 00:21:00,260 Ryan talks about before even setting goals is what is your value proposition? 476 00:21:00,290 --> 00:21:00,379 Mm-hmm. 477 00:21:00,379 --> 00:21:03,110 Like what are you uniquely qualified to help somebody do? 478 00:21:03,320 --> 00:21:03,409 Mm-hmm. 479 00:21:03,740 --> 00:21:05,419 And that's where it has to start, right? 480 00:21:05,419 --> 00:21:09,590 So now, if, and, and I've seen that so I can't wait for you to look at it. 481 00:21:09,590 --> 00:21:15,020 So, you know, within, within Huey, you've got Spark, right? 482 00:21:15,020 --> 00:21:16,010 You've got the whole spark pad. 483 00:21:16,010 --> 00:21:16,820 That's the very first thing. 484 00:21:16,820 --> 00:21:19,730 It's like, like chat, GPT custom, GPT built for real estate. 485 00:21:20,149 --> 00:21:23,389 Then you got the best tool I've ever seen, which is satori, but he's got one 486 00:21:23,389 --> 00:21:24,800 that's even cooler and it's called Sphere. 487 00:21:25,409 --> 00:21:29,820 And this is where all, all it's, all you need is a name and an email 488 00:21:29,820 --> 00:21:34,409 address, but you have to make sure you know what your value proposition is 489 00:21:34,409 --> 00:21:39,389 first, because when you have your value proposition and you meet somebody and 490 00:21:39,389 --> 00:21:45,480 you put in their all and, and it pulls up all of their information and their 491 00:21:45,480 --> 00:21:49,230 disc profile and like it's bananas. 492 00:21:49,260 --> 00:21:52,050 All the information you can get off of somebody with a name and an email address. 493 00:21:52,920 --> 00:21:57,990 And then it knows your value proposition and it knows who they are, and it tells 494 00:21:57,990 --> 00:22:02,430 you exactly how to communicate with them based upon what's keeping them up 495 00:22:02,430 --> 00:22:06,030 at night and what they, what they want to accomplish and their personality in 496 00:22:06,030 --> 00:22:08,220 alignment to your value proposition. 497 00:22:08,280 --> 00:22:08,580 Yeah. 498 00:22:08,580 --> 00:22:08,640 Yeah. 499 00:22:09,720 --> 00:22:12,870 And so being able to do that with, with, with, with sellers, being 500 00:22:12,870 --> 00:22:14,640 able to do that with buyers, right? 501 00:22:14,640 --> 00:22:16,560 We're talking about, you know, that's where on the recruiting 502 00:22:16,560 --> 00:22:18,270 side with, with agents. 503 00:22:19,260 --> 00:22:21,030 But it's the same thing, right? 504 00:22:21,030 --> 00:22:27,389 Like if, you know, like, like if you know your, your value proposition, so like, 505 00:22:27,899 --> 00:22:29,399 let's take Renee for example, right? 506 00:22:29,850 --> 00:22:30,210 Renee. 507 00:22:30,270 --> 00:22:34,080 Renee Velasquez, og Honey Badger Cleveland. 508 00:22:34,439 --> 00:22:34,679 Yep. 509 00:22:35,040 --> 00:22:37,560 Her niche is that. 510 00:22:38,760 --> 00:22:40,650 Last transition, right? 511 00:22:40,860 --> 00:22:41,040 Yep. 512 00:22:41,085 --> 00:22:44,340 Of, of just because of what she's had to go through with her, with, with 513 00:22:44,340 --> 00:22:45,900 her parents over the last two years. 514 00:22:46,440 --> 00:22:52,050 Like she just understands the emotional that happens in that last move. 515 00:22:52,140 --> 00:22:57,150 And you've got a home that has a couple possible outcomes, right? 516 00:22:57,150 --> 00:22:58,290 Who's gonna get the home? 517 00:22:58,560 --> 00:23:02,760 You've got parents that, or you got kids that love their parents. 518 00:23:02,760 --> 00:23:04,680 You got kids that want nothing to do with their parents. 519 00:23:04,710 --> 00:23:05,190 Then you got. 520 00:23:06,605 --> 00:23:10,605 If they don't even have any kids, the house just ends up with, with distant 521 00:23:10,605 --> 00:23:12,794 niece or or nephew or or cousin. 522 00:23:13,304 --> 00:23:16,574 And so you got all these different, but just think about from an AI perspective 523 00:23:16,574 --> 00:23:21,284 to be able to help navigate, 'cause that's your value proposition of how 524 00:23:21,284 --> 00:23:24,044 you can help them in the best scenario. 525 00:23:24,254 --> 00:23:28,754 You talk about speed and just efficiencies and I just think through, bro, the 526 00:23:28,754 --> 00:23:32,090 months on the whiteboard of how we would work through these scenarios. 527 00:23:33,254 --> 00:23:36,345 Months we would spend with stuff on the whiteboard, working 528 00:23:36,345 --> 00:23:38,955 through growth engines, working through value propositions, 529 00:23:38,955 --> 00:23:40,125 working through efficiencies. 530 00:23:41,085 --> 00:23:42,794 Now done in just a matter of moments. 531 00:23:43,004 --> 00:23:43,544 It's wild. 532 00:23:44,385 --> 00:23:45,705 Yeah, dude, it's wild. 533 00:23:46,725 --> 00:23:47,355 Super wild. 534 00:23:47,985 --> 00:23:48,764 Fun times. 535 00:23:48,764 --> 00:23:49,514 Fun times. 536 00:23:49,665 --> 00:23:50,325 Fun times. 537 00:23:50,325 --> 00:23:53,534 Speaking of fun times, we've got, um, an epic event coming up. 538 00:23:53,715 --> 00:23:54,345 Um. 539 00:23:54,690 --> 00:23:57,810 We're about what, six weeks, seven weeks out as we will be backing 540 00:23:57,810 --> 00:24:01,980 the land for agent to CEO, um, CLE. 541 00:24:02,460 --> 00:24:06,390 Um, I think we're what, a little over halfway tickets sold. 542 00:24:06,600 --> 00:24:10,980 Um, and I think VIP is pretty dang close to being sold out, so we'll get 543 00:24:10,980 --> 00:24:12,300 a, we'll get a solid update on that. 544 00:24:12,300 --> 00:24:17,281 But if you guys are looking for the premier event to really, you know. 545 00:24:18,000 --> 00:24:19,530 Accelerate and grow your business. 546 00:24:19,530 --> 00:24:20,550 The whole evolution. 547 00:24:20,850 --> 00:24:22,080 It is agent to CEO. 548 00:24:22,139 --> 00:24:25,530 Um, we've got a heck of a cause with rock the spectrum as well. 549 00:24:25,590 --> 00:24:30,240 Um, go to honey imagination.com, check out all of the details there. 550 00:24:30,240 --> 00:24:33,570 For agent to CEOI know we've got rockstar lineup. 551 00:24:33,960 --> 00:24:40,560 Uh, Ms. Tina, call Mr. Blake Sloan, Veronica Figueroa, um, you know, Albi, 552 00:24:40,649 --> 00:24:45,480 yourself, me, um, and a. Host of others. 553 00:24:45,540 --> 00:24:48,210 So I'm, I'm really looking forward to yeah, getting back 554 00:24:48,210 --> 00:24:50,399 into the land for that event. 555 00:24:52,169 --> 00:24:54,840 Events are more important now than they've ever been because the amount 556 00:24:54,840 --> 00:24:57,960 of things that happened between one event that you went to six months 557 00:24:57,960 --> 00:24:59,939 ago to the next six months is Yeah. 558 00:25:00,149 --> 00:25:00,960 Fascinating. 559 00:25:01,439 --> 00:25:03,870 Yeah, it's going fast for sure. 560 00:25:05,040 --> 00:25:07,260 'cause Appreciate it as always. 561 00:25:07,290 --> 00:25:11,429 And um, you guys out there, if you need anything, hit us up. 562 00:25:11,550 --> 00:25:12,721 Um, and, uh. 563 00:25:13,409 --> 00:25:15,690 Make sure you guys check out honey badger nation.com. 564 00:25:16,169 --> 00:25:20,250 Check out, um, agent to CEO, and uh, we'll see you guys on the next episode. 565 00:25:21,780 --> 00:25:22,649 Thanks for tuning in. 566 00:25:23,040 --> 00:25:27,030 If you're done guessing and ready to lead like a real CEO with a custom 567 00:25:27,030 --> 00:25:31,440 strategy, real accountability and proven systems, check out my executive 568 00:25:31,440 --> 00:25:34,169 one-on-one coaching@johnkitchens.coach. 569 00:25:34,560 --> 00:25:37,260 Fill out the application and book your one-on-one call with me. 570 00:25:38,040 --> 00:25:40,080 Be sure to hit follow so you never miss an episode. 571 00:25:40,919 --> 00:25:41,760 Catch you on the next one.