1 00:00:02,060 --> 00:00:05,540 (Transcribed by TurboScribe.ai. Go Unlimited to remove this message.) Welcome to the Business Credit and Financing Show. 2 00:00:06,000 --> 00:00:08,460 Each week, we talk about the growth strategies 3 00:00:08,460 --> 00:00:10,260 that matter most to entrepreneurs. 4 00:00:11,000 --> 00:00:13,600 Listen in as we discuss the secrets to 5 00:00:13,600 --> 00:00:16,400 getting credit and money to start and grow 6 00:00:16,400 --> 00:00:17,240 your business. 7 00:00:17,460 --> 00:00:19,820 And enjoy as we talk with seasoned business 8 00:00:19,820 --> 00:00:22,680 owners, coaches, and industry leaders on a variety 9 00:00:22,680 --> 00:00:25,700 of topics from advertising and marketing to the 10 00:00:25,700 --> 00:00:28,140 nuts and bolts of running a highly successful 11 00:00:28,140 --> 00:00:28,720 business. 12 00:00:29,020 --> 00:00:31,340 And now, to introduce the host of our 13 00:00:31,340 --> 00:00:35,300 show, financial expert and award-winning author, Ty 14 00:00:35,300 --> 00:00:36,020 Crandall. 15 00:00:37,320 --> 00:00:38,720 Hello, and thanks for joining us today. 16 00:00:38,800 --> 00:00:40,040 I'm super excited you could be here. 17 00:00:40,140 --> 00:00:42,680 We are gonna dive into human development for 18 00:00:42,680 --> 00:00:44,740 a healthy ROI today. 19 00:00:44,880 --> 00:00:46,160 I know it sounds kind of weird and 20 00:00:46,160 --> 00:00:47,920 crazy and cool right at the same time, 21 00:00:47,960 --> 00:00:48,080 right? 22 00:00:48,240 --> 00:00:49,960 Well, you're gonna love what we're gonna dive 23 00:00:49,960 --> 00:00:51,240 into because this is a new way to 24 00:00:51,240 --> 00:00:53,620 revolutionize is really how you learn things. 25 00:00:53,620 --> 00:00:56,740 And it's also gonna revolutionize how your team 26 00:00:56,740 --> 00:00:59,240 members and how your staff can actually be 27 00:00:59,240 --> 00:01:02,380 able to learn better, absorb more, really with 28 00:01:02,380 --> 00:01:03,580 less time committed. 29 00:01:04,040 --> 00:01:06,180 And it's all done through a new system, 30 00:01:06,320 --> 00:01:10,100 a new way of basically absorbing information, okay, 31 00:01:10,120 --> 00:01:12,280 without wasting time based on how the military 32 00:01:12,280 --> 00:01:14,080 does things, based on how athletes do things. 33 00:01:14,080 --> 00:01:15,800 You're going to absolutely love this. 34 00:01:16,020 --> 00:01:17,520 And with us to have the conversation today 35 00:01:17,520 --> 00:01:19,460 is Alex Kutyshen. 36 00:01:19,880 --> 00:01:21,360 He is the co-founder and CEO of 37 00:01:21,360 --> 00:01:24,180 Fuel, Inc., the world's first performance as a 38 00:01:24,180 --> 00:01:27,800 service platform designed to deliver cutting-edge performance 39 00:01:27,800 --> 00:01:31,120 training for sales team and leaders amongst others 40 00:01:31,120 --> 00:01:32,060 in your company as well. 41 00:01:32,120 --> 00:01:34,440 So Fuel is transforming traditional business education by 42 00:01:34,440 --> 00:01:38,180 combing science-based learning, real-time coaching, and 43 00:01:38,180 --> 00:01:41,240 advanced analytics to create happier, healthier, and more 44 00:01:41,240 --> 00:01:42,200 productive professionals. 45 00:01:42,700 --> 00:01:45,020 So Alex is a born entrepreneur, and he 46 00:01:45,020 --> 00:01:47,740 has co-founded 10 different companies across diverse 47 00:01:47,740 --> 00:01:50,940 industries, from launching medical offices in Washington, D 48 00:01:50,940 --> 00:01:53,760 .C., to building the first American-based low 49 00:01:53,760 --> 00:01:57,060 -code, no-code platform for creating custom mobile 50 00:01:57,060 --> 00:01:57,640 websites. 51 00:01:57,640 --> 00:02:00,860 His ventures consistently push the boundaries of innovation, 52 00:02:01,020 --> 00:02:04,360 blending technology and strategic growth to meet evolving 53 00:02:04,360 --> 00:02:05,160 market demands. 54 00:02:05,300 --> 00:02:07,919 Now, Alex's achievements have earned him widespread recognition, 55 00:02:08,300 --> 00:02:10,840 including EY Entrepreneur of the Year, Inc. 56 00:02:11,020 --> 00:02:14,360 101, and Deloitte Fast 50 Honors. 57 00:02:14,480 --> 00:02:16,840 Now, he's also credited with building the fastest 58 00:02:16,840 --> 00:02:19,940 -growing mortgage technology company in the world, achieving 59 00:02:19,940 --> 00:02:23,300 a staggering 7,000% growth in just 60 00:02:23,300 --> 00:02:23,940 four years. 61 00:02:24,260 --> 00:02:26,320 And now with Fuel, Alex continues his mission 62 00:02:26,320 --> 00:02:29,620 to redefine how individuals and organizations unlock peak 63 00:02:29,620 --> 00:02:30,060 performance. 64 00:02:30,720 --> 00:02:31,340 What's up, buddy? 65 00:02:31,520 --> 00:02:32,180 How are you doing today? 66 00:02:32,720 --> 00:02:35,340 Oh, man, I gotta press this button that 67 00:02:35,340 --> 00:02:38,040 gives confetti everywhere, because, wow, I- I 68 00:02:38,040 --> 00:02:39,480 didn't even know there was a confetti button. 69 00:02:40,200 --> 00:02:41,720 Well, I have all kinds of buttons. 70 00:02:41,800 --> 00:02:43,940 Look, I have, I was gonna give you 71 00:02:43,940 --> 00:02:46,000 the intro I was gonna give a big 72 00:02:46,000 --> 00:02:48,640 thumb up to, because it's incredible. 73 00:02:48,740 --> 00:02:50,020 I'm like Kramer, you know, when you watch 74 00:02:50,020 --> 00:02:51,700 the show Kramer on Fast Money or Mad 75 00:02:51,700 --> 00:02:53,100 Money, whatever it's called, he does all kinds 76 00:02:53,100 --> 00:02:53,820 of crazy stuff. 77 00:02:53,820 --> 00:02:56,800 Man, that was an incredible introduction, and I 78 00:02:56,800 --> 00:02:59,200 haven't had anyone do it with such energy 79 00:02:59,200 --> 00:03:00,260 and passion and purpose. 80 00:03:00,580 --> 00:03:02,260 And the way that you weaved my history 81 00:03:02,260 --> 00:03:03,560 together, that was really special. 82 00:03:03,760 --> 00:03:04,140 Thank you, Ty. 83 00:03:04,260 --> 00:03:05,740 I appreciate it, but you know, I know 84 00:03:05,740 --> 00:03:06,460 you really well. 85 00:03:06,660 --> 00:03:08,240 And what I said was, we could sit 86 00:03:08,240 --> 00:03:09,620 here for an hour about your accolades. 87 00:03:09,740 --> 00:03:12,600 Man, you've built some big, very successful companies 88 00:03:12,600 --> 00:03:16,200 across a multitude of different industries, something that 89 00:03:16,200 --> 00:03:19,020 a very, very minute percentage of entrepreneurs could 90 00:03:19,020 --> 00:03:19,240 do. 91 00:03:19,300 --> 00:03:21,640 So just kudos to you on everything that 92 00:03:21,640 --> 00:03:22,760 you're doing and everything you've done. 93 00:03:22,760 --> 00:03:23,720 Thank you so much. 94 00:03:23,800 --> 00:03:24,120 Thank you. 95 00:03:24,760 --> 00:03:28,200 I start telling every child, I actually just 96 00:03:28,200 --> 00:03:29,240 did this child. 97 00:03:29,380 --> 00:03:30,200 I mean, they're 18 years old. 98 00:03:30,280 --> 00:03:31,800 I just was at a graduate, everyone's having 99 00:03:31,800 --> 00:03:32,540 graduation parties. 100 00:03:32,600 --> 00:03:33,800 I was just at a graduation party. 101 00:03:34,480 --> 00:03:37,020 And all these 18, 17 year olds, and 102 00:03:37,020 --> 00:03:37,900 we're hanging out. 103 00:03:38,080 --> 00:03:40,120 And every time I gave somebody advice that 104 00:03:40,120 --> 00:03:41,520 came over that wanted to chat about something, 105 00:03:41,820 --> 00:03:43,100 it's like, do what you're good at. 106 00:03:43,460 --> 00:03:44,300 Do what you're good at. 107 00:03:44,520 --> 00:03:45,240 Do what you're good at. 108 00:03:45,380 --> 00:03:46,720 Yes, everyone says, do what you love. 109 00:03:47,060 --> 00:03:47,880 Do what you're good at. 110 00:03:48,140 --> 00:03:49,280 Okay, do that. 111 00:03:49,600 --> 00:03:50,520 You'll fall in love with it. 112 00:03:50,520 --> 00:03:52,540 You can always follow your heart to do 113 00:03:52,540 --> 00:03:53,160 what you love. 114 00:03:53,260 --> 00:03:55,100 That may not be something that at the 115 00:03:55,100 --> 00:03:56,940 moment is something that can help you live 116 00:03:56,940 --> 00:03:57,600 a good life. 117 00:03:58,040 --> 00:03:58,780 Do what you're good at. 118 00:03:58,920 --> 00:04:00,000 And I think when you do the thing 119 00:04:00,000 --> 00:04:01,160 that you're good at, you fall in love 120 00:04:01,160 --> 00:04:01,380 with it. 121 00:04:01,420 --> 00:04:03,440 And I fell in love with building teams. 122 00:04:03,620 --> 00:04:03,960 That's it. 123 00:04:04,660 --> 00:04:07,060 So what's the idea behind Fuel? 124 00:04:07,160 --> 00:04:09,320 What problem are you solving when you came 125 00:04:09,320 --> 00:04:09,920 up with Fueling? 126 00:04:10,820 --> 00:04:12,800 Yeah, well, thank you for asking that question 127 00:04:12,800 --> 00:04:13,120 that way. 128 00:04:13,200 --> 00:04:14,920 I'm gonna approach this very differently than I 129 00:04:14,920 --> 00:04:16,339 do in other interviews, just because of our 130 00:04:16,339 --> 00:04:18,980 relationship and I think how raw and direct 131 00:04:18,980 --> 00:04:19,640 we can get here. 132 00:04:19,640 --> 00:04:23,700 My co-founder called me in 2022 and 133 00:04:23,700 --> 00:04:25,160 said, education is broken. 134 00:04:25,380 --> 00:04:26,160 Can you help me fix it? 135 00:04:26,220 --> 00:04:27,940 My co-founder happens to have written 20 136 00:04:27,940 --> 00:04:30,300 books, happens to have had nearly 7 million 137 00:04:30,300 --> 00:04:32,380 people go through his training, education. 138 00:04:33,080 --> 00:04:35,420 This is a 30-year practitioner of education 139 00:04:35,420 --> 00:04:37,460 calling me to tell me education is broken, 140 00:04:37,540 --> 00:04:38,160 which is interesting. 141 00:04:38,500 --> 00:04:39,760 When he called to tell me this, Ty, 142 00:04:39,800 --> 00:04:41,800 what he didn't know is I thought education 143 00:04:41,800 --> 00:04:43,660 was broken from the moment I stepped into 144 00:04:43,660 --> 00:04:44,080 grade school. 145 00:04:44,380 --> 00:04:46,600 Something didn't feel right, which is why my 146 00:04:46,600 --> 00:04:49,020 experience was a turbulent one in school because 147 00:04:49,020 --> 00:04:50,580 I wanted to go do things rather than 148 00:04:50,580 --> 00:04:52,820 just sit and keep hearing theory and ideas. 149 00:04:52,980 --> 00:04:54,920 I wanted to go get active, get behind 150 00:04:54,920 --> 00:04:55,160 it. 151 00:04:55,420 --> 00:04:59,360 And so the entire purpose behind Fuel is 152 00:04:59,360 --> 00:05:01,460 really, I think there needs to be a 153 00:05:01,460 --> 00:05:02,320 demarcation, Ty. 154 00:05:02,900 --> 00:05:05,460 Humans before AI, humans after AI. 155 00:05:06,000 --> 00:05:08,200 Meaning the way that we learn, the way 156 00:05:08,200 --> 00:05:11,560 that we apply ourselves, it's all changed just 157 00:05:11,560 --> 00:05:13,020 over the last couple of years. 158 00:05:13,280 --> 00:05:15,600 And we have to recognize, we've been talking 159 00:05:15,600 --> 00:05:17,620 about education change, we have to recognize that 160 00:05:17,620 --> 00:05:19,120 now we don't have a choice. 161 00:05:19,340 --> 00:05:20,640 We have to change the way we do 162 00:05:20,640 --> 00:05:20,920 things. 163 00:05:21,340 --> 00:05:23,340 And so Fuel is about the thing that 164 00:05:23,340 --> 00:05:27,000 makes humans, humans, our ability to apply the 165 00:05:27,000 --> 00:05:27,720 things that we know. 166 00:05:28,080 --> 00:05:29,100 Nobody's telling us how. 167 00:05:29,540 --> 00:05:32,040 We, as we know things, we apply them. 168 00:05:32,640 --> 00:05:35,240 And today, the application of knowledge is the 169 00:05:35,240 --> 00:05:38,140 number one most valuable commodity, most valuable asset 170 00:05:38,140 --> 00:05:38,760 humans have. 171 00:05:38,840 --> 00:05:39,880 It's not about knowledge anymore. 172 00:05:40,220 --> 00:05:40,940 It used to be knowledge. 173 00:05:41,020 --> 00:05:41,960 It used to be like gather all of 174 00:05:41,960 --> 00:05:43,700 this, gather all this, know all this knowledge. 175 00:05:44,160 --> 00:05:45,740 But now it's more than knowing the knowledge. 176 00:05:45,740 --> 00:05:47,220 It's about having the knowledge. 177 00:05:47,480 --> 00:05:48,660 It's about applying that knowledge. 178 00:05:48,960 --> 00:05:50,060 And you said this earlier, Ty. 179 00:05:50,700 --> 00:05:52,740 This is not something that Alex and Todd 180 00:05:52,740 --> 00:05:54,460 decided to invent and say, hey, let's find 181 00:05:54,460 --> 00:05:56,020 a new way to become better at doing 182 00:05:56,020 --> 00:05:56,400 things. 183 00:05:56,860 --> 00:05:58,180 No, there's a couple of industries that are 184 00:05:58,180 --> 00:05:58,700 perfected. 185 00:05:58,860 --> 00:06:00,380 We don't have to recreate anything. 186 00:06:00,680 --> 00:06:02,300 We just have to apply something old in 187 00:06:02,300 --> 00:06:02,740 a new way. 188 00:06:03,240 --> 00:06:04,700 That's all, in a new place. 189 00:06:05,080 --> 00:06:05,860 And that's what we're doing. 190 00:06:05,980 --> 00:06:08,340 So Fuel is about performance improvement in your 191 00:06:08,340 --> 00:06:11,760 career and your personal life, in every level 192 00:06:11,760 --> 00:06:14,720 of education and understanding, in every department. 193 00:06:14,960 --> 00:06:16,460 And of course, if we get into this, 194 00:06:16,520 --> 00:06:18,780 I'll share this with you, in every language. 195 00:06:19,040 --> 00:06:20,960 And using AI makes it possible. 196 00:06:21,320 --> 00:06:22,980 I could be speaking any language and it 197 00:06:22,980 --> 00:06:24,420 would sound and look like I'm speaking your 198 00:06:24,420 --> 00:06:26,340 language, which is very important in learning. 199 00:06:26,660 --> 00:06:29,180 The syncing of the lips allows education to 200 00:06:29,180 --> 00:06:29,480 stick. 201 00:06:29,880 --> 00:06:31,400 So that's a very important part of the 202 00:06:31,400 --> 00:06:32,320 science of what we're doing here. 203 00:06:32,360 --> 00:06:33,420 But that's what it's for, Ty. 204 00:06:34,180 --> 00:06:36,260 What you guys describe it as is performance 205 00:06:36,260 --> 00:06:37,100 as a service. 206 00:06:37,240 --> 00:06:37,820 So what does that mean? 207 00:06:38,780 --> 00:06:39,880 Yeah, great question. 208 00:06:40,020 --> 00:06:42,080 So we know what software as a service 209 00:06:42,080 --> 00:06:42,300 is. 210 00:06:42,300 --> 00:06:43,880 And a lot of people just say SaaS. 211 00:06:44,080 --> 00:06:45,640 They just say SaaS, they say software as 212 00:06:45,640 --> 00:06:46,020 a service. 213 00:06:46,340 --> 00:06:49,000 But how many people have actually unpacked what 214 00:06:49,000 --> 00:06:53,140 is being said in software as a service? 215 00:06:53,380 --> 00:06:54,020 Here's what it means. 216 00:06:54,080 --> 00:06:55,840 For everyone listening who may have not unpacked 217 00:06:55,840 --> 00:06:56,520 it, here's what it means. 218 00:06:56,840 --> 00:06:58,520 Before there were software as a service, you'd 219 00:06:58,520 --> 00:07:00,580 buy a piece of technology, you'd install it, 220 00:07:00,620 --> 00:07:02,180 it would get old, you'd buy a new 221 00:07:02,180 --> 00:07:03,780 piece of technology, you would install it. 222 00:07:04,760 --> 00:07:06,120 Well, software as a service said, you know 223 00:07:06,120 --> 00:07:06,320 what? 224 00:07:06,540 --> 00:07:08,840 Instead of you spending $5,000 on this 225 00:07:08,840 --> 00:07:10,440 piece of technology and then a few years 226 00:07:10,440 --> 00:07:12,300 later, another 5,000 or whatever it may 227 00:07:12,300 --> 00:07:14,080 be on a better version. 228 00:07:14,560 --> 00:07:17,900 What if we kept your technology up to 229 00:07:17,900 --> 00:07:19,300 date as a service? 230 00:07:19,820 --> 00:07:20,760 It's always new. 231 00:07:20,880 --> 00:07:22,260 We're always adding things to it and you 232 00:07:22,260 --> 00:07:23,020 instantly get it. 233 00:07:23,040 --> 00:07:24,680 Just by paying us a monthly fee, you 234 00:07:24,680 --> 00:07:26,900 instantly get the value of all the things 235 00:07:26,900 --> 00:07:28,760 that we offer as this technology. 236 00:07:28,980 --> 00:07:31,220 That is what a SaaS company is, software 237 00:07:31,220 --> 00:07:32,660 as a service. 238 00:07:32,860 --> 00:07:35,420 They continuously keep your software up to date 239 00:07:35,420 --> 00:07:36,640 and evolving. 240 00:07:37,040 --> 00:07:38,260 So what's performance as a service? 241 00:07:38,340 --> 00:07:39,220 It's exactly that. 242 00:07:39,670 --> 00:07:43,000 We keep improving the performance of your team 243 00:07:43,000 --> 00:07:48,940 by constantly putting in modules, content, events, live 244 00:07:48,940 --> 00:07:51,880 interactions, all the different things that help us 245 00:07:51,880 --> 00:07:53,300 become better us. 246 00:07:53,460 --> 00:07:54,040 That's it. 247 00:07:54,260 --> 00:07:56,580 Not better to produce a better result for 248 00:07:56,580 --> 00:07:57,000 a company. 249 00:07:57,580 --> 00:07:58,820 That's a big mistake, right? 250 00:07:59,040 --> 00:08:00,600 That's something that some of the biggest and 251 00:08:00,600 --> 00:08:02,060 best companies in the world learned about a 252 00:08:02,060 --> 00:08:02,460 decade ago. 253 00:08:02,520 --> 00:08:04,140 They said, we need to stop teaching them 254 00:08:04,140 --> 00:08:06,120 skills on how to do their job and 255 00:08:06,120 --> 00:08:08,280 we need to start making them great at 256 00:08:08,280 --> 00:08:10,340 feeling great about themselves and being able to 257 00:08:10,340 --> 00:08:12,800 apply themselves in many different ways and making 258 00:08:12,800 --> 00:08:14,180 them feel good for coming in here. 259 00:08:14,240 --> 00:08:15,320 Make them feel like they're part of a 260 00:08:15,320 --> 00:08:15,560 team. 261 00:08:15,680 --> 00:08:16,920 Make them feel like they're part of something 262 00:08:16,920 --> 00:08:17,220 bigger. 263 00:08:17,540 --> 00:08:19,020 Make them feel like they're heard and supported. 264 00:08:19,420 --> 00:08:19,580 Why? 265 00:08:19,700 --> 00:08:20,260 That's not skill. 266 00:08:20,460 --> 00:08:22,060 That's not teaching somebody how to sell or 267 00:08:22,060 --> 00:08:22,560 how to program. 268 00:08:22,840 --> 00:08:24,580 Why should people feel like they're heard? 269 00:08:25,100 --> 00:08:27,320 Because when people are heard, when people feel 270 00:08:27,320 --> 00:08:31,020 psychologically safe, they perform at their highest levels, 271 00:08:31,380 --> 00:08:31,620 okay? 272 00:08:31,940 --> 00:08:34,659 And so performance to service is our job 273 00:08:34,659 --> 00:08:36,720 is to keep everyone on your team improving 274 00:08:36,720 --> 00:08:38,559 and that your standard keeps going up. 275 00:08:38,679 --> 00:08:40,120 Just like in sports, just like in the 276 00:08:40,120 --> 00:08:42,179 professional world, keep going up. 277 00:08:42,520 --> 00:08:45,060 Ultimately, what happens with a performance to service 278 00:08:45,060 --> 00:08:46,620 platform and a partnership that we have with 279 00:08:46,620 --> 00:08:49,480 lots of enterprises is you get to retain 280 00:08:49,480 --> 00:08:50,160 your top talent. 281 00:08:50,420 --> 00:08:52,720 The most important thing for the future of 282 00:08:52,720 --> 00:08:56,920 all success in enterprise is retention of your 283 00:08:56,920 --> 00:08:59,520 best people and they are dropping like flies. 284 00:08:59,880 --> 00:09:00,960 Old methods are not working. 285 00:09:01,400 --> 00:09:02,920 Good people are leaving constantly. 286 00:09:03,500 --> 00:09:05,860 HR departments pulling their hair out, struggling to 287 00:09:05,860 --> 00:09:08,540 figure out how to improve performance and morale 288 00:09:08,540 --> 00:09:10,820 and wellbeing without spending more money. 289 00:09:10,980 --> 00:09:12,200 That's a big thing right now. 290 00:09:12,740 --> 00:09:14,900 And so this covers all of that. 291 00:09:15,000 --> 00:09:15,940 Check, check, check, check, check. 292 00:09:15,980 --> 00:09:19,020 It's a cost savings and it improves the 293 00:09:19,020 --> 00:09:22,120 performance of every level in every department. 294 00:09:22,840 --> 00:09:23,940 And I'll finish with this, Ty. 295 00:09:24,440 --> 00:09:27,260 Ultimately, the performance to service piece is about 296 00:09:27,260 --> 00:09:28,560 creating leadership effectiveness. 297 00:09:29,540 --> 00:09:32,880 The most important element of success in a 298 00:09:32,880 --> 00:09:34,720 team and I can show you a lot 299 00:09:34,720 --> 00:09:36,780 of evidence about this is leadership. 300 00:09:37,060 --> 00:09:38,400 It's not individual performers. 301 00:09:38,840 --> 00:09:39,760 It's leadership. 302 00:09:40,260 --> 00:09:41,760 You see it over and over and over 303 00:09:41,760 --> 00:09:43,780 again in sports, in the military, in business. 304 00:09:44,200 --> 00:09:45,800 They bring in a, you've heard about this 305 00:09:45,800 --> 00:09:47,060 Ty, the turnaround CEO. 306 00:09:47,520 --> 00:09:48,660 Why does that work? 307 00:09:48,780 --> 00:09:50,320 Why in the world can a person come 308 00:09:50,320 --> 00:09:52,360 in and turn a company around? 309 00:09:52,560 --> 00:09:53,940 Because it's about leadership. 310 00:09:54,220 --> 00:09:56,740 And so ultimately fuel performance as a service 311 00:09:56,740 --> 00:09:59,360 creates effective leaders because when you have effective 312 00:09:59,360 --> 00:10:01,400 leaders, the rest of the team is taken 313 00:10:01,400 --> 00:10:01,840 care of. 314 00:10:02,260 --> 00:10:03,880 You don't have to worry about individuals. 315 00:10:04,220 --> 00:10:06,040 You focus on developing your leadership team. 316 00:10:06,100 --> 00:10:08,520 Your leadership team focuses on developing the people. 317 00:10:08,920 --> 00:10:11,800 Again, just like sports, just like the military. 318 00:10:12,000 --> 00:10:14,040 It's nothing new, but it doesn't work like 319 00:10:14,040 --> 00:10:15,860 that way in the professional world, Ty. 320 00:10:15,940 --> 00:10:16,340 You know why? 321 00:10:16,920 --> 00:10:18,980 You're going to love this one because the 322 00:10:18,980 --> 00:10:21,900 professional world seems to believe and subscribe to 323 00:10:21,900 --> 00:10:22,960 the Pareto principle. 324 00:10:23,320 --> 00:10:24,760 How many times have you heard, Ty? 325 00:10:25,000 --> 00:10:26,120 How many times have you said it? 326 00:10:26,380 --> 00:10:28,240 80% of my team, 20% of 327 00:10:28,240 --> 00:10:29,220 my team does 80% of the work. 328 00:10:29,280 --> 00:10:30,480 20% of them do 80% of 329 00:10:30,480 --> 00:10:30,580 this. 330 00:10:30,580 --> 00:10:31,460 You hear this, right? 331 00:10:31,700 --> 00:10:32,300 I hear it all the time. 332 00:10:32,640 --> 00:10:33,540 It's a plague. 333 00:10:34,020 --> 00:10:34,780 It's a plague. 334 00:10:34,920 --> 00:10:35,780 It's a virus. 335 00:10:36,340 --> 00:10:40,480 It is an absolute cancer to business because 336 00:10:40,480 --> 00:10:43,540 people go, oh, well, hire 20,000 people 337 00:10:43,540 --> 00:10:45,300 because only 20% of them are actually 338 00:10:45,300 --> 00:10:46,020 going to do something. 339 00:10:46,240 --> 00:10:47,760 So we need a bunch because we don't 340 00:10:47,760 --> 00:10:49,060 know which 20% are going to do 341 00:10:49,060 --> 00:10:49,220 it. 342 00:10:49,300 --> 00:10:50,000 So hire them all. 343 00:10:50,160 --> 00:10:50,840 Remember that old model? 344 00:10:51,000 --> 00:10:53,340 Remember companies just promoting, look how many employees 345 00:10:53,340 --> 00:10:53,740 we have? 346 00:10:54,900 --> 00:10:56,500 That's going away quickly, right? 347 00:10:56,640 --> 00:10:57,440 What is it, Cursor? 348 00:10:57,700 --> 00:10:58,980 You know Cursor, the company Cursor? 349 00:10:59,300 --> 00:10:59,620 Yes. 350 00:10:59,620 --> 00:11:01,380 Where people are programming from, right? 351 00:11:01,840 --> 00:11:04,840 I believe they have nine people working there. 352 00:11:05,220 --> 00:11:07,220 I believe their valuation last month was $9 353 00:11:07,220 --> 00:11:09,340 billion or $8 billion with nine people. 354 00:11:09,880 --> 00:11:10,680 Something ridiculous. 355 00:11:11,220 --> 00:11:12,660 Just a bunch of people that know what 356 00:11:12,660 --> 00:11:13,140 they want to do. 357 00:11:13,200 --> 00:11:13,780 They do it well. 358 00:11:13,860 --> 00:11:16,140 They support themselves with technology and nobody on 359 00:11:16,140 --> 00:11:17,560 the team doesn't want to be there. 360 00:11:17,780 --> 00:11:18,700 They all want to be there. 361 00:11:19,120 --> 00:11:20,380 That's what Fuel helps create. 362 00:11:20,780 --> 00:11:22,460 A place where people want to be where 363 00:11:22,460 --> 00:11:25,780 they are because clearly their organization is supporting 364 00:11:25,780 --> 00:11:26,660 them to be the best them. 365 00:11:27,180 --> 00:11:28,680 And if the best them should be off 366 00:11:28,680 --> 00:11:30,720 the team, they'll make that decision, right? 367 00:11:30,760 --> 00:11:31,860 That's the beauty of sports too. 368 00:11:32,160 --> 00:11:33,840 When somebody gets cut from a team, Ty, 369 00:11:34,060 --> 00:11:35,340 do they go, I hate you team? 370 00:11:35,700 --> 00:11:36,840 No, they go, I can do better. 371 00:11:36,960 --> 00:11:37,760 I could have done better. 372 00:11:38,100 --> 00:11:38,800 Think about that. 373 00:11:38,880 --> 00:11:40,920 Think about how different that is from corporate 374 00:11:40,920 --> 00:11:41,160 world. 375 00:11:41,380 --> 00:11:42,840 You get let go from the corporate world. 376 00:11:43,140 --> 00:11:43,740 They suck. 377 00:11:44,000 --> 00:11:45,640 They don't even recognize who I am and 378 00:11:45,640 --> 00:11:46,140 what I do. 379 00:11:46,440 --> 00:11:48,800 You get let go from a sport or 380 00:11:48,800 --> 00:11:49,740 I got a better one. 381 00:11:49,840 --> 00:11:50,820 How about military for a second? 382 00:11:51,360 --> 00:11:53,260 99% of people don't become a SEAL 383 00:11:53,260 --> 00:11:54,760 that apply to try to be a SEAL. 384 00:11:55,260 --> 00:11:57,740 Never do they look at the Navy SEALs, 385 00:11:57,740 --> 00:11:59,640 commanders and go, you all suck. 386 00:11:59,800 --> 00:12:01,100 Can't believe you didn't let me be on 387 00:12:01,100 --> 00:12:01,460 your team. 388 00:12:01,760 --> 00:12:03,820 They look in a mirror and say, next 389 00:12:03,820 --> 00:12:05,160 time you're going to do better and you 390 00:12:05,160 --> 00:12:06,300 will make that team next time. 391 00:12:06,720 --> 00:12:07,860 How beautiful would it be if there was 392 00:12:07,860 --> 00:12:09,360 a world that looked just like that in 393 00:12:09,360 --> 00:12:10,060 every position? 394 00:12:10,240 --> 00:12:11,940 If you get let go, it has nothing 395 00:12:11,940 --> 00:12:12,540 to do with them. 396 00:12:12,640 --> 00:12:14,220 It has everything to do with inward looking. 397 00:12:15,140 --> 00:12:17,380 So this active learning system that you guys 398 00:12:17,380 --> 00:12:20,240 created and you talked about retention, man, it 399 00:12:20,240 --> 00:12:23,120 increases retention like upwards of 700%. 400 00:12:23,120 --> 00:12:25,080 So how does it work? 401 00:12:25,240 --> 00:12:27,020 I mean, like how does this really work 402 00:12:27,400 --> 00:12:29,460 to be able to get such a better 403 00:12:29,460 --> 00:12:32,580 result than what anything out there really else 404 00:12:32,580 --> 00:12:33,160 has produced? 405 00:12:33,580 --> 00:12:35,100 Well, because again, if we go back and 406 00:12:35,100 --> 00:12:36,480 I don't know what kind of screen shares 407 00:12:36,480 --> 00:12:37,740 I can show or what we can show 408 00:12:37,740 --> 00:12:39,500 here or what we can add later on 409 00:12:39,500 --> 00:12:41,000 to in post-production of this. 410 00:12:41,380 --> 00:12:46,280 So in typical learning platforms, when I teach 411 00:12:46,280 --> 00:12:49,340 you something, okay, I want you to understand 412 00:12:49,340 --> 00:12:50,740 what I taught you and that's about it. 413 00:12:51,180 --> 00:12:53,340 In Fuel, Ty, if I teach you how 414 00:12:53,340 --> 00:12:56,980 to, the first line of the best cold 415 00:12:56,980 --> 00:12:58,980 call, how to get people to want to 416 00:12:58,980 --> 00:13:00,640 hear what else you have to say, and 417 00:13:00,640 --> 00:13:02,560 I teach you that, I don't want you 418 00:13:02,560 --> 00:13:04,000 to remember it, I want you to practice 419 00:13:04,000 --> 00:13:06,100 it and the platform pops up a microphone 420 00:13:06,560 --> 00:13:08,420 and you actually practice that line. 421 00:13:08,780 --> 00:13:10,420 So your mouth moves in what I taught 422 00:13:10,420 --> 00:13:10,620 you. 423 00:13:10,880 --> 00:13:12,400 Just like in sports, if I teach you 424 00:13:12,400 --> 00:13:13,580 how to kick a field goal, I don't 425 00:13:13,580 --> 00:13:15,040 care that you understand how to kick it, 426 00:13:15,260 --> 00:13:16,120 I need you to go kick it. 427 00:13:16,620 --> 00:13:17,320 I need you to go make sure you 428 00:13:17,320 --> 00:13:17,780 can do it. 429 00:13:17,980 --> 00:13:19,220 And in this, if I'm teaching you how 430 00:13:19,220 --> 00:13:21,060 to speak, your mouth has to move a 431 00:13:21,060 --> 00:13:22,840 certain way, your inflection points have to be, 432 00:13:22,840 --> 00:13:24,560 pauses have to be in a certain place, 433 00:13:24,780 --> 00:13:25,600 so you get to practice. 434 00:13:26,060 --> 00:13:27,600 If I'm teaching you how to do a 435 00:13:27,600 --> 00:13:29,900 social media post, I'm not just telling you 436 00:13:29,900 --> 00:13:31,480 to, do you understand this is what you 437 00:13:31,480 --> 00:13:32,360 need and you have to include it, great, 438 00:13:32,480 --> 00:13:33,460 okay, let's go to the next one. 439 00:13:33,720 --> 00:13:35,840 No, you're actually gonna do that in the, 440 00:13:35,940 --> 00:13:37,980 you're gonna practice that post right there so 441 00:13:37,980 --> 00:13:40,380 you can, with the instructor, now talk about 442 00:13:40,380 --> 00:13:42,200 the problem, now talk about the solution, now 443 00:13:42,200 --> 00:13:43,400 talk about the call to action, you're gonna 444 00:13:43,400 --> 00:13:44,560 write those things right there. 445 00:13:44,900 --> 00:13:46,660 Not the fact that you need them, you're 446 00:13:46,660 --> 00:13:48,640 gonna actually write them right there. 447 00:13:49,380 --> 00:13:50,880 And that coach is talking to you one 448 00:13:50,880 --> 00:13:52,000 -on-one, you're doing it right there. 449 00:13:52,000 --> 00:13:54,740 And now with our AI system that we're 450 00:13:54,740 --> 00:13:57,580 building out, every single instructor is now a 451 00:13:57,580 --> 00:13:58,100 GPT. 452 00:13:58,460 --> 00:14:00,940 And so when you're practicing this, you can 453 00:14:00,940 --> 00:14:03,220 actually have the instructor practice with you, not 454 00:14:03,220 --> 00:14:05,360 just submit and move on, which is what's 455 00:14:05,360 --> 00:14:07,400 happening now, but we, by the end of 456 00:14:07,400 --> 00:14:10,640 July, every single instructor that we have in 457 00:14:10,640 --> 00:14:12,960 a platform will be an AI GPT version 458 00:14:12,960 --> 00:14:14,620 so they can practice their content with you. 459 00:14:14,780 --> 00:14:16,520 And you can ask them questions so you 460 00:14:16,520 --> 00:14:17,580 can get a little bit more support. 461 00:14:17,740 --> 00:14:19,520 So the difference, you ask, what's the difference? 462 00:14:19,560 --> 00:14:21,060 You said 700% more retention. 463 00:14:21,460 --> 00:14:22,260 That's the difference. 464 00:14:22,380 --> 00:14:24,700 You apply what you learn rather than try 465 00:14:24,700 --> 00:14:25,120 to remember. 466 00:14:25,260 --> 00:14:26,720 And you do it now, you do it 467 00:14:26,720 --> 00:14:27,300 right now. 468 00:14:27,580 --> 00:14:28,780 I'll tell you one more thing here before 469 00:14:28,780 --> 00:14:29,760 we move on to something else. 470 00:14:29,920 --> 00:14:31,040 I just spoke to a guy named Louis 471 00:14:31,040 --> 00:14:33,800 Katz who jumped on Fuel, who's a speaker 472 00:14:33,800 --> 00:14:35,740 who's planning to have his content on Fuel, 473 00:14:36,220 --> 00:14:38,000 but he got on Fuel before we even 474 00:14:38,000 --> 00:14:38,560 got to talk. 475 00:14:39,000 --> 00:14:40,440 And it inspired him so much that he 476 00:14:40,440 --> 00:14:41,240 changed his keynotes. 477 00:14:41,280 --> 00:14:43,020 At the end of his keynote, he now 478 00:14:43,020 --> 00:14:45,240 says, I think he calls it, man, I 479 00:14:45,240 --> 00:14:48,440 had it written down, the magic one-minute 480 00:14:48,440 --> 00:14:48,860 leap. 481 00:14:49,340 --> 00:14:51,000 He called it the one-minute leap. 482 00:14:51,420 --> 00:14:53,400 And he says, Alex, what I discovered after 483 00:14:53,400 --> 00:14:55,660 getting on Fuel is that I don't need 484 00:14:55,660 --> 00:14:58,440 to read a whole book to take action 485 00:14:58,440 --> 00:14:59,840 on something really relevant. 486 00:15:00,100 --> 00:15:02,560 I don't need to spend 30 minutes listening 487 00:15:02,560 --> 00:15:05,140 to a podcast to be inspired to do 488 00:15:05,140 --> 00:15:05,900 something different. 489 00:15:06,320 --> 00:15:07,540 It's like you showed me that in a 490 00:15:07,540 --> 00:15:10,640 minute or two, I can be so inspired. 491 00:15:10,740 --> 00:15:12,000 And he's like, I actually tested it out 492 00:15:12,000 --> 00:15:13,200 outside of your platform. 493 00:15:13,540 --> 00:15:15,160 I picked up a book and I got 494 00:15:15,160 --> 00:15:15,780 onto a call. 495 00:15:15,900 --> 00:15:16,500 This is what he's telling me. 496 00:15:16,520 --> 00:15:17,880 He's like, I got onto a call that 497 00:15:17,880 --> 00:15:19,280 had three minutes before the call started. 498 00:15:19,580 --> 00:15:21,000 And I read for about a minute and 499 00:15:21,000 --> 00:15:21,260 a half. 500 00:15:21,620 --> 00:15:22,780 And I closed the book and he said, 501 00:15:22,880 --> 00:15:24,900 I was so inspired in that minute and 502 00:15:24,900 --> 00:15:27,060 a half to do something incredible. 503 00:15:27,360 --> 00:15:28,780 And I had an amazing call with the 504 00:15:28,780 --> 00:15:29,840 person I was having a call with. 505 00:15:30,060 --> 00:15:32,000 He's like, but what I learned from Fuel 506 00:15:32,000 --> 00:15:34,120 and from then doing it outside of Fuel 507 00:15:34,120 --> 00:15:37,720 is you don't need to invest an extraordinary 508 00:15:37,720 --> 00:15:40,520 amount of time to inspire and motivate yourself 509 00:15:40,520 --> 00:15:42,120 to take the action that's best for you 510 00:15:42,120 --> 00:15:42,520 to take. 511 00:15:43,100 --> 00:15:44,620 And now a quick break to hear from 512 00:15:44,620 --> 00:15:45,240 our sponsor. 513 00:15:45,880 --> 00:15:47,680 Hey, it's Ty Crandall with Credit Suite. 514 00:15:47,900 --> 00:15:49,820 Many of our subscribers want to build business 515 00:15:49,820 --> 00:15:52,320 credit that's linked to their EIN without a 516 00:15:52,320 --> 00:15:53,600 personal guarantee or credit check. 517 00:15:53,800 --> 00:15:55,180 Now, if you're looking to get no doc, 518 00:15:55,300 --> 00:15:57,420 high limit business credit cards that report to 519 00:15:57,420 --> 00:16:00,220 the business reporting agencies without a personal guarantee 520 00:16:00,220 --> 00:16:02,100 or credit check, give us a call at 521 00:16:02,100 --> 00:16:04,360 877-600-2487. 522 00:16:04,600 --> 00:16:07,640 That's 877-600-2487. 523 00:16:08,260 --> 00:16:10,680 Or schedule your free consultation online to talk 524 00:16:10,680 --> 00:16:13,580 more at creditsuite.com forward slash consult. 525 00:16:13,580 --> 00:16:15,220 That was a breakthrough. 526 00:16:15,560 --> 00:16:19,160 And so that's the big idea here is 527 00:16:19,160 --> 00:16:20,700 how do we give everyone a chance to 528 00:16:20,700 --> 00:16:22,620 be the best version of themselves and do 529 00:16:22,620 --> 00:16:25,400 it in a way by practicing skills rather 530 00:16:25,400 --> 00:16:26,520 than trying to remember them. 531 00:16:27,080 --> 00:16:29,100 You have a lot of diverse content on 532 00:16:29,100 --> 00:16:29,840 Fuel as well. 533 00:16:30,080 --> 00:16:31,800 Give me an idea, like what kind of 534 00:16:31,800 --> 00:16:34,160 content can we find when we actually go 535 00:16:34,160 --> 00:16:35,360 and access Fuel? 536 00:16:35,580 --> 00:16:37,960 Yeah, that's another fantastic question. 537 00:16:38,220 --> 00:16:41,880 So Fuel has a significant library and growing. 538 00:16:41,880 --> 00:16:44,120 The core foundation that we started to build 539 00:16:44,120 --> 00:16:47,160 Fuel on was self-mastery, right? 540 00:16:47,760 --> 00:16:49,400 You, how to be the best you. 541 00:16:49,940 --> 00:16:51,780 That is, so what does that contain? 542 00:16:51,860 --> 00:16:55,840 That's mental fitness, that's confidence, that's stress management, 543 00:16:56,020 --> 00:17:00,000 that's communication, that's health, that's awareness, all of 544 00:17:00,000 --> 00:17:00,120 that. 545 00:17:00,200 --> 00:17:01,860 So there's a lot of courses on personal 546 00:17:01,860 --> 00:17:02,580 growth. 547 00:17:02,780 --> 00:17:04,960 Then there's, and it's part of self, but 548 00:17:04,960 --> 00:17:05,599 it's life mastery. 549 00:17:05,700 --> 00:17:07,420 How do you do, how are you around 550 00:17:07,420 --> 00:17:10,280 your people, your audience, the people you spend 551 00:17:10,280 --> 00:17:10,720 time with? 552 00:17:10,720 --> 00:17:15,240 So mastering your life experiences and your relationships 553 00:17:15,240 --> 00:17:16,160 and things like that. 554 00:17:16,480 --> 00:17:18,560 Then it's about leadership mastery, okay? 555 00:17:18,800 --> 00:17:21,280 That's the three core foundational things that are 556 00:17:21,280 --> 00:17:22,339 in the platform. 557 00:17:22,839 --> 00:17:24,859 And of course, we then have career things 558 00:17:24,859 --> 00:17:25,079 too. 559 00:17:25,180 --> 00:17:26,960 There's sales mastery, which by the way, sales 560 00:17:26,960 --> 00:17:28,640 mastery isn't just about selling products, it's about 561 00:17:28,640 --> 00:17:29,140 communication. 562 00:17:29,620 --> 00:17:31,060 How do you and a group of friends 563 00:17:31,060 --> 00:17:33,100 that are going to an amusement park choose 564 00:17:33,100 --> 00:17:34,320 to go to the restaurant you wanna go 565 00:17:34,320 --> 00:17:35,660 to rather than the one they wanna go 566 00:17:35,660 --> 00:17:35,880 to? 567 00:17:36,260 --> 00:17:37,680 That's communication, that's sales. 568 00:17:37,680 --> 00:17:40,520 How do you make yourself a leadership type 569 00:17:40,520 --> 00:17:41,840 of role even in those environment? 570 00:17:41,960 --> 00:17:43,980 How do you use best practices from sales 571 00:17:43,980 --> 00:17:46,080 courses to apply in your personal life, to 572 00:17:46,080 --> 00:17:48,340 maybe get an appointment three weeks earlier than 573 00:17:48,340 --> 00:17:49,920 what somebody just told you that's available? 574 00:17:50,220 --> 00:17:51,080 Maybe there's things, right? 575 00:17:51,180 --> 00:17:52,900 So sales is actually just communication. 576 00:17:53,040 --> 00:17:55,120 And so there's lots of communication courses that 577 00:17:55,120 --> 00:17:56,640 are disguised as sales courses. 578 00:17:56,960 --> 00:17:59,200 And then of course, we are now adding 579 00:17:59,200 --> 00:18:03,460 health courses, financial literacy courses, parenting courses, speaker, 580 00:18:03,620 --> 00:18:04,740 how to be a great speaker. 581 00:18:04,960 --> 00:18:06,920 Soon, very soon, very excited about this. 582 00:18:06,920 --> 00:18:09,760 Fuel for kids, how do we inspire the 583 00:18:09,760 --> 00:18:11,980 next generation to do things, to apply themselves 584 00:18:12,460 --> 00:18:14,840 the way that they wanna apply themselves rather 585 00:18:14,840 --> 00:18:16,920 than just going to school for memory things? 586 00:18:17,220 --> 00:18:19,260 How do we give 10-year-olds financial 587 00:18:19,260 --> 00:18:21,180 literacy courses through a fun way like this, 588 00:18:21,260 --> 00:18:21,400 right? 589 00:18:21,560 --> 00:18:23,340 How do we give 14-year-olds a 590 00:18:23,340 --> 00:18:27,480 course about self-discovery and acceptance and relationships 591 00:18:27,480 --> 00:18:29,820 and the feelings they're gonna be feeling and 592 00:18:29,820 --> 00:18:33,060 having tough conversations with adults and applying for 593 00:18:33,060 --> 00:18:33,940 your first job? 594 00:18:34,140 --> 00:18:35,520 And what kind of job should you first 595 00:18:35,520 --> 00:18:37,680 apply to when you're 14 years old? 596 00:18:37,760 --> 00:18:39,460 How can you earn a living at that 597 00:18:39,460 --> 00:18:40,080 age if you want to? 598 00:18:40,120 --> 00:18:41,140 Because things are changing, right? 599 00:18:41,480 --> 00:18:44,620 And so it is, and Ty, it's not 600 00:18:44,620 --> 00:18:45,460 all just recorded. 601 00:18:45,800 --> 00:18:46,320 We have video. 602 00:18:46,640 --> 00:18:48,260 Now we have audio only because people have 603 00:18:48,260 --> 00:18:49,740 told us they want this content everywhere. 604 00:18:50,100 --> 00:18:51,300 They don't wanna just have to watch, they 605 00:18:51,300 --> 00:18:51,900 wanna be able to listen. 606 00:18:52,220 --> 00:18:54,260 We have live events every week. 607 00:18:54,340 --> 00:18:56,680 We have live events, live shows, Mindset Mondays, 608 00:18:56,820 --> 00:18:59,520 Leadership Lives, the Ring the Customer Bell with 609 00:18:59,520 --> 00:19:01,240 Chip Bell, Keep More of What You Earn 610 00:19:01,240 --> 00:19:01,620 with Jake. 611 00:19:01,920 --> 00:19:03,820 Jake has an incredible course for people who 612 00:19:03,820 --> 00:19:05,440 earn more than $200,000 a year, how 613 00:19:05,440 --> 00:19:07,240 to earn more, keep more of that, what 614 00:19:07,240 --> 00:19:08,180 to ask your accountants. 615 00:19:08,520 --> 00:19:10,240 Very important course because people give away too 616 00:19:10,240 --> 00:19:10,680 much money. 617 00:19:11,060 --> 00:19:11,720 But he does it live. 618 00:19:11,800 --> 00:19:12,260 It's a live show. 619 00:19:12,340 --> 00:19:13,100 You can ask him questions. 620 00:19:13,620 --> 00:19:15,520 And so we also have live keynotes and 621 00:19:15,520 --> 00:19:16,340 workshops, right? 622 00:19:16,500 --> 00:19:18,660 But they're all focused on performance improvement, not 623 00:19:18,660 --> 00:19:19,280 knowledge gathering. 624 00:19:19,720 --> 00:19:21,340 Every one of our pieces of content is 625 00:19:21,340 --> 00:19:22,480 about, you can do it. 626 00:19:22,900 --> 00:19:23,700 You can do this now. 627 00:19:23,760 --> 00:19:25,080 Go apply today, go, right? 628 00:19:25,380 --> 00:19:27,120 Instead of, hey, just listen so it makes 629 00:19:27,120 --> 00:19:27,600 you feel good. 630 00:19:27,680 --> 00:19:28,580 No, don't just listen. 631 00:19:29,020 --> 00:19:30,500 Do something with your knowledge, right? 632 00:19:30,580 --> 00:19:31,220 Apply yourself. 633 00:19:31,500 --> 00:19:32,160 Is that Jake Alexander? 634 00:19:32,640 --> 00:19:34,780 No, I don't have his last name near 635 00:19:34,780 --> 00:19:35,420 me, but not Jake Alexander. 636 00:19:35,420 --> 00:19:36,880 But that actually brings up another question. 637 00:19:37,020 --> 00:19:38,000 Like who are the instructors? 638 00:19:38,300 --> 00:19:39,980 Who are these instructors that are doing these 639 00:19:39,980 --> 00:19:40,200 trainings? 640 00:19:40,280 --> 00:19:41,960 Yeah, oh, such a good question. 641 00:19:42,080 --> 00:19:45,220 So these instructors came from Todd's experience in 642 00:19:45,220 --> 00:19:46,380 being an author. 643 00:19:46,680 --> 00:19:48,060 So Todd's published lots of books. 644 00:19:48,420 --> 00:19:51,540 So he's got access to these publishers and 645 00:19:51,540 --> 00:19:52,880 these different speaker bureaus. 646 00:19:53,180 --> 00:19:55,220 And he made one phone call to a 647 00:19:55,220 --> 00:19:57,000 guy that helped him publish one of his, 648 00:19:57,080 --> 00:19:58,680 or several of his books, by the name 649 00:19:58,680 --> 00:19:59,340 of Mac Anderson. 650 00:19:59,640 --> 00:20:00,820 He's on our advisory board now. 651 00:20:00,860 --> 00:20:01,380 He's incredible. 652 00:20:02,040 --> 00:20:03,640 And he said, Mac, here's what we're building. 653 00:20:03,640 --> 00:20:07,020 And we're looking for heart forward authors, speakers, 654 00:20:07,220 --> 00:20:09,160 gurus, who have a heart to give, who 655 00:20:09,160 --> 00:20:10,780 would share their content with people over a 656 00:20:10,780 --> 00:20:12,120 cup of coffee and would even buy that 657 00:20:12,120 --> 00:20:14,140 cup of coffee for the person listening, but 658 00:20:14,140 --> 00:20:15,460 also have proven content. 659 00:20:15,560 --> 00:20:17,380 Not just a great story, not just wonderful 660 00:20:17,380 --> 00:20:20,380 speakers, not just amazing people that will give 661 00:20:20,380 --> 00:20:22,700 their wisdom away, but their wisdom actually has 662 00:20:22,700 --> 00:20:25,600 helped numerous people be successful and it's proven. 663 00:20:26,040 --> 00:20:29,440 And Mac started with Brian Biro, just like 664 00:20:29,440 --> 00:20:29,960 incredible. 665 00:20:30,320 --> 00:20:33,500 John Murphy, just these incredible individuals that are 666 00:20:33,500 --> 00:20:34,320 just phenomenal. 667 00:20:34,780 --> 00:20:36,900 And from there, it became its own gravitational 668 00:20:36,900 --> 00:20:37,300 pool. 669 00:20:37,760 --> 00:20:38,860 They said, hey, I got a couple of 670 00:20:38,860 --> 00:20:40,100 friends that are incredible. 671 00:20:40,500 --> 00:20:41,560 Can I introduce them to this? 672 00:20:41,780 --> 00:20:43,040 And then they had a couple of friends 673 00:20:43,040 --> 00:20:45,940 and now we have over 250 instructors that 674 00:20:45,940 --> 00:20:47,040 are in our network. 675 00:20:47,420 --> 00:20:48,740 Not all of them are on the platform 676 00:20:48,740 --> 00:20:50,140 yet, but we have over 250. 677 00:20:50,440 --> 00:20:53,140 We have six instructors from Australia that are 678 00:20:53,140 --> 00:20:55,280 ready to record content to put on here 679 00:20:55,280 --> 00:20:56,820 as Australia is becoming one of our bigger 680 00:20:56,820 --> 00:20:57,180 markets. 681 00:20:57,460 --> 00:20:59,020 But that's where these people come from. 682 00:20:59,100 --> 00:21:00,620 By the way, just so everyone hears this, 683 00:21:00,680 --> 00:21:01,320 this is incredible. 684 00:21:01,320 --> 00:21:06,580 Our instructors have serviced every Fortune 500 company 685 00:21:06,580 --> 00:21:08,620 over the last 30 years in some capacity. 686 00:21:09,300 --> 00:21:10,220 In some capacity. 687 00:21:10,360 --> 00:21:12,320 They've been on their stages, they've done leadership 688 00:21:12,320 --> 00:21:15,860 coaching, they've done sales, customer, you name it, 689 00:21:16,040 --> 00:21:16,380 executive. 690 00:21:16,720 --> 00:21:19,700 In some way, every single Fortune 500 company 691 00:21:19,700 --> 00:21:22,060 over the last 30 years, they've been a 692 00:21:22,060 --> 00:21:23,640 part of there somehow. 693 00:21:23,880 --> 00:21:24,360 It's incredible. 694 00:21:24,600 --> 00:21:27,620 They've written over 350 books combined between them, 695 00:21:27,860 --> 00:21:29,860 over 45,000 keynotes between them. 696 00:21:30,340 --> 00:21:30,880 Incredible. 697 00:21:30,880 --> 00:21:33,800 This is just the smartest and biggest hearted 698 00:21:33,800 --> 00:21:34,400 people you'll meet. 699 00:21:34,960 --> 00:21:36,280 You talked about this earlier. 700 00:21:36,540 --> 00:21:38,640 How is Fuel work, how is it used 701 00:21:38,640 --> 00:21:42,060 by managers to be able to enhance the 702 00:21:42,060 --> 00:21:44,040 skill sets, the ability, the knowledge of their 703 00:21:44,040 --> 00:21:44,340 teams? 704 00:21:44,600 --> 00:21:46,260 Yeah, so this is very special. 705 00:21:46,420 --> 00:21:48,640 Again, so to remind people from earlier, we 706 00:21:48,640 --> 00:21:50,740 mentioned the model is based on professional sports 707 00:21:50,740 --> 00:21:53,240 and the military, because the military and professional 708 00:21:53,240 --> 00:21:54,880 sports is so good at raising the bar 709 00:21:54,880 --> 00:21:55,320 constantly. 710 00:21:55,800 --> 00:21:56,260 Think about that. 711 00:21:56,320 --> 00:21:58,200 I asked NFL players this question. 712 00:21:58,380 --> 00:22:00,260 Can an NFL player from 1990 make the 713 00:22:00,260 --> 00:22:01,440 team in 2025? 714 00:22:02,300 --> 00:22:03,900 And the NFL players are like, no. 715 00:22:04,240 --> 00:22:06,280 But then I ask individual people like you 716 00:22:06,280 --> 00:22:08,160 and me, like people who haven't played the 717 00:22:08,160 --> 00:22:10,280 sport at that level and say, hey, do 718 00:22:10,280 --> 00:22:11,340 you think they could make the team? 719 00:22:11,380 --> 00:22:12,140 And people are like, no. 720 00:22:12,540 --> 00:22:13,700 It's like, how in the world are we 721 00:22:13,700 --> 00:22:15,420 who are not experts in this so confident 722 00:22:15,420 --> 00:22:17,320 that somebody from 1990 couldn't even make the 723 00:22:17,320 --> 00:22:17,940 team in 2025? 724 00:22:18,380 --> 00:22:21,020 That's because we've seen the league transform. 725 00:22:21,300 --> 00:22:22,060 It's transformed. 726 00:22:22,400 --> 00:22:24,580 People are faster, stronger, taller, all of that. 727 00:22:24,880 --> 00:22:26,980 So yeah, from 1990, you probably have a 728 00:22:26,980 --> 00:22:28,160 tough time making the team right now. 729 00:22:28,700 --> 00:22:30,880 So what is it that they're doing that 730 00:22:30,880 --> 00:22:33,220 we can do here in the business world? 731 00:22:33,500 --> 00:22:35,440 Well, number one, they have a standard, okay? 732 00:22:35,680 --> 00:22:36,440 They set a standard. 733 00:22:36,600 --> 00:22:37,920 So what do we do with leaders? 734 00:22:38,140 --> 00:22:41,120 We have everyone set a baseline, meaning I 735 00:22:41,120 --> 00:22:42,620 can't make an NFL team if I can't 736 00:22:42,620 --> 00:22:45,160 run a 40-yard dash in a certain 737 00:22:45,160 --> 00:22:45,460 time. 738 00:22:45,520 --> 00:22:46,660 Doesn't matter how pretty I am. 739 00:22:46,740 --> 00:22:47,700 Doesn't matter how smart I am. 740 00:22:47,760 --> 00:22:48,520 Doesn't matter who I know. 741 00:22:48,660 --> 00:22:51,220 Doesn't matter my skin color, my height, all 742 00:22:51,220 --> 00:22:51,440 of that. 743 00:22:51,620 --> 00:22:52,700 Nothing matters. 744 00:22:53,120 --> 00:22:54,660 They go, well, I timed you. 745 00:22:54,760 --> 00:22:55,580 You can't be on the team. 746 00:22:55,900 --> 00:22:56,280 Jump now. 747 00:22:56,620 --> 00:22:57,480 Nope, not high enough. 748 00:22:57,860 --> 00:22:58,480 They don't care. 749 00:22:59,140 --> 00:23:01,720 They're looking for performance, number one, okay? 750 00:23:02,000 --> 00:23:03,660 So number one, you set a standard. 751 00:23:03,840 --> 00:23:04,440 There's a baseline. 752 00:23:04,620 --> 00:23:05,900 To make this team, to play for this 753 00:23:05,900 --> 00:23:07,840 team, whatever it is, accounting, programming, there's a 754 00:23:07,840 --> 00:23:08,040 baseline. 755 00:23:08,360 --> 00:23:11,040 Number two, we arm the leaders with tools, 756 00:23:11,340 --> 00:23:11,520 okay? 757 00:23:11,660 --> 00:23:13,820 If you look at coaches in sports, they 758 00:23:13,820 --> 00:23:15,480 don't look at Ty, which you look like 759 00:23:15,480 --> 00:23:16,320 you're in really good shape, Ty. 760 00:23:16,480 --> 00:23:18,260 They don't look at Ty and say, hey, 761 00:23:18,280 --> 00:23:20,600 Ty, I'm gonna need you to strengthen your 762 00:23:20,600 --> 00:23:20,920 chest. 763 00:23:21,320 --> 00:23:22,440 All right, I'm gonna lay down. 764 00:23:22,500 --> 00:23:23,660 You go ahead and bench press me now, 765 00:23:23,980 --> 00:23:24,180 okay? 766 00:23:24,340 --> 00:23:25,860 Now we're gonna do a little arm wrestling 767 00:23:25,860 --> 00:23:27,140 so I can strengthen your arms. 768 00:23:27,140 --> 00:23:27,580 What? 769 00:23:27,960 --> 00:23:29,840 Can you imagine if coaches were like, I 770 00:23:29,840 --> 00:23:30,640 had to do it all? 771 00:23:30,980 --> 00:23:33,220 I'm responsible for every part of your growth. 772 00:23:33,460 --> 00:23:33,640 No. 773 00:23:34,000 --> 00:23:36,400 Coaches have resources, tools, equipment. 774 00:23:36,860 --> 00:23:39,640 They can send you to, to make you 775 00:23:39,640 --> 00:23:41,160 a better version of you in whatever you're 776 00:23:41,160 --> 00:23:42,180 trying to get better at, right? 777 00:23:42,520 --> 00:23:43,760 In business, we don't have that. 778 00:23:44,000 --> 00:23:45,060 In business, we have one tool. 779 00:23:45,420 --> 00:23:46,920 Managers have, how can I help you? 780 00:23:47,200 --> 00:23:48,120 How can we have service? 781 00:23:48,360 --> 00:23:49,360 What can I support you with? 782 00:23:49,360 --> 00:23:49,860 That's the tool. 783 00:23:50,280 --> 00:23:51,540 And then people talk tasks. 784 00:23:51,800 --> 00:23:53,580 Can you help me get this contract finished? 785 00:23:53,620 --> 00:23:54,160 It's a task. 786 00:23:54,340 --> 00:23:54,900 It's not growth. 787 00:23:55,040 --> 00:23:56,100 It's completing a task. 788 00:23:56,100 --> 00:23:58,460 So we arm leaders with tools. 789 00:23:58,840 --> 00:23:59,320 What tools? 790 00:23:59,540 --> 00:24:00,540 Okay, here's an example. 791 00:24:01,100 --> 00:24:05,720 So when you watch a lesson on confidence 792 00:24:05,720 --> 00:24:08,020 and speaking, that says something to me, the 793 00:24:08,020 --> 00:24:09,100 leader, right? 794 00:24:09,400 --> 00:24:10,400 That says something to me. 795 00:24:10,520 --> 00:24:12,760 And our system does this amazing assessment just 796 00:24:12,760 --> 00:24:14,500 by you learning the things you wanna learn, 797 00:24:14,740 --> 00:24:16,240 just like when a player is in the 798 00:24:16,240 --> 00:24:18,740 game, playing the game that they're playing, and 799 00:24:18,740 --> 00:24:19,980 they get off the field and the coach 800 00:24:19,980 --> 00:24:21,380 says, look, do more of this, don't do 801 00:24:21,380 --> 00:24:21,900 more of this. 802 00:24:22,320 --> 00:24:23,700 Because they want them to play better in 803 00:24:23,700 --> 00:24:25,260 the game right away, not later. 804 00:24:25,260 --> 00:24:26,300 They want them to play better now. 805 00:24:26,520 --> 00:24:28,440 Our system has the ability to give that 806 00:24:28,440 --> 00:24:30,160 same assessment in real time and say, hey, 807 00:24:30,180 --> 00:24:32,120 Ty, I can read one for you, actually. 808 00:24:32,280 --> 00:24:34,480 It says, hey, Ty, somebody on your team 809 00:24:34,480 --> 00:24:36,640 has really jumped into this learning. 810 00:24:37,240 --> 00:24:39,480 Would you like to see what is it 811 00:24:39,480 --> 00:24:41,440 that they're working on? 812 00:24:41,680 --> 00:24:42,040 What is it? 813 00:24:42,120 --> 00:24:43,700 What kind of personal growth are they trying 814 00:24:43,700 --> 00:24:44,180 to work on? 815 00:24:44,540 --> 00:24:45,960 And then you'd get something like this. 816 00:24:46,580 --> 00:24:47,380 And I'll just read it to you. 817 00:24:47,400 --> 00:24:48,180 I don't know if I wanna show it 818 00:24:48,180 --> 00:24:49,200 on screen or not, but I'll just read 819 00:24:49,200 --> 00:24:49,500 it to you. 820 00:24:49,920 --> 00:24:51,060 So here's an example, Ty. 821 00:24:51,800 --> 00:24:54,660 Heather's recent lesson engagement reflects a proactive approach 822 00:24:54,660 --> 00:24:56,900 to her personal development, okay? 823 00:24:57,400 --> 00:24:59,500 The lesson she chose indicates a strong interest 824 00:24:59,500 --> 00:25:02,740 in enhancing her interpersonal skills, which is crucial 825 00:25:02,740 --> 00:25:04,240 in dynamics and leadership. 826 00:25:04,820 --> 00:25:06,040 Think about that for a second, Ty. 827 00:25:06,180 --> 00:25:07,940 You are the leader of this person, Heather, 828 00:25:08,020 --> 00:25:10,080 and you just got a notification that she's 829 00:25:10,080 --> 00:25:11,680 trying to work on her interpersonal skills. 830 00:25:12,320 --> 00:25:13,600 Two things can happen instantly. 831 00:25:13,820 --> 00:25:15,520 Number one, praise her. 832 00:25:15,880 --> 00:25:18,860 Heather, I just wanna acknowledge you for investing 833 00:25:18,860 --> 00:25:20,860 in yourself and learning new things. 834 00:25:21,300 --> 00:25:22,840 How can I help you apply? 835 00:25:23,140 --> 00:25:24,860 Instead of what can I help you with, 836 00:25:24,960 --> 00:25:26,240 forget that stupid question. 837 00:25:26,960 --> 00:25:28,860 It's not stupid all the time, but forget 838 00:25:28,860 --> 00:25:30,840 that question because that's a blanket cover question. 839 00:25:30,940 --> 00:25:32,660 Everyone is expecting you to ask it, and 840 00:25:32,660 --> 00:25:33,700 they don't even know how to answer it. 841 00:25:33,700 --> 00:25:34,820 So they tell you they need a task 842 00:25:34,820 --> 00:25:35,400 to help with. 843 00:25:35,680 --> 00:25:37,760 How can I help you with applying your 844 00:25:37,760 --> 00:25:38,940 interpersonal skills? 845 00:25:39,300 --> 00:25:40,300 I'm pretty good at that. 846 00:25:40,680 --> 00:25:42,800 I've done it all my life, right? 847 00:25:43,700 --> 00:25:45,860 Now, at the end of the report, it 848 00:25:45,860 --> 00:25:48,180 says, overall, Heather shows great potential for growth, 849 00:25:48,480 --> 00:25:50,580 and with the right support and encouragement, she 850 00:25:50,580 --> 00:25:53,160 can make significant strides in her professional development. 851 00:25:53,460 --> 00:25:55,300 But there's like another four paragraphs that tells 852 00:25:55,300 --> 00:25:55,860 you about Heather. 853 00:25:56,460 --> 00:25:58,000 So how do we help leaders? 854 00:25:58,360 --> 00:26:00,760 We help leaders simply by helping them become 855 00:26:00,760 --> 00:26:02,520 great talent developers. 856 00:26:02,720 --> 00:26:04,740 To become a great talent developer, it's not 857 00:26:04,740 --> 00:26:06,120 about saying you have all the answers. 858 00:26:06,260 --> 00:26:07,060 You can't be a know-it-all. 859 00:26:07,300 --> 00:26:08,800 You have to be a learn-it-all. 860 00:26:08,840 --> 00:26:10,800 In this world, you have to be a 861 00:26:10,800 --> 00:26:11,220 learn-it-all. 862 00:26:11,480 --> 00:26:12,940 And so we teach leaders how to learn 863 00:26:12,940 --> 00:26:15,540 and help others learn so they can grow. 864 00:26:15,740 --> 00:26:16,380 That's what we do. 865 00:26:16,520 --> 00:26:18,040 We don't train any of the team. 866 00:26:18,200 --> 00:26:19,340 We only focus on leaders. 867 00:26:19,340 --> 00:26:20,620 Of course, the team comes to us. 868 00:26:20,720 --> 00:26:21,300 They attend our events. 869 00:26:21,360 --> 00:26:21,960 They ask us questions. 870 00:26:22,140 --> 00:26:22,920 No problem. 871 00:26:23,280 --> 00:26:25,200 But our focus, Ty, is on the leader, 872 00:26:25,420 --> 00:26:27,060 because the leader will help grow the team. 873 00:26:27,600 --> 00:26:28,060 Alex, I love it. 874 00:26:28,200 --> 00:26:29,540 There's a lot of people that are watching 875 00:26:29,540 --> 00:26:31,840 right now, and they wanna know, how do 876 00:26:31,840 --> 00:26:32,320 they get it? 877 00:26:32,360 --> 00:26:33,540 How do they access Fuel? 878 00:26:33,660 --> 00:26:35,000 What steps should they take to be able 879 00:26:35,000 --> 00:26:36,620 to take this for a test drive and 880 00:26:36,620 --> 00:26:37,380 see it for themselves? 881 00:26:38,420 --> 00:26:41,900 Yeah, so individuals can get Fuel for seven 882 00:26:41,900 --> 00:26:42,840 days at no cost. 883 00:26:42,980 --> 00:26:44,460 It's right inside the App Store. 884 00:26:44,580 --> 00:26:46,060 Just search for Fuel Inc. 885 00:26:46,240 --> 00:26:46,700 in Apple. 886 00:26:47,080 --> 00:26:49,480 You can also, the best, it's in Android, 887 00:26:49,560 --> 00:26:49,660 too. 888 00:26:49,700 --> 00:26:50,300 It's on all the platforms. 889 00:26:50,400 --> 00:26:51,200 So just search Fuel Inc. 890 00:26:51,460 --> 00:26:53,280 And the best way is probably just to 891 00:26:53,280 --> 00:26:56,380 go to myfuel.io. That's myfuel.io. That's 892 00:26:56,380 --> 00:26:56,800 our website. 893 00:26:57,140 --> 00:26:58,540 They'll give you access to everything. 894 00:26:59,040 --> 00:27:01,560 Either register, sign up for an account, or 895 00:27:01,560 --> 00:27:03,120 come join one of the events. 896 00:27:03,280 --> 00:27:04,380 Come join one of the conversations. 897 00:27:04,720 --> 00:27:05,260 Schedule a demo. 898 00:27:05,580 --> 00:27:07,760 The target audience, Ty, is HR leaders. 899 00:27:07,920 --> 00:27:09,940 This is an employee benefits program, right? 900 00:27:10,060 --> 00:27:12,980 We have enterprises that are paying, and just 901 00:27:12,980 --> 00:27:14,940 everyone that's hearing this, just remember the time. 902 00:27:15,020 --> 00:27:17,060 It's June 4th, 2025. 903 00:27:17,060 --> 00:27:18,940 So when you hear me say this, it 904 00:27:18,940 --> 00:27:20,340 won't be the same price, probably, when you 905 00:27:20,340 --> 00:27:21,740 contact me if it's about a year later. 906 00:27:21,800 --> 00:27:23,260 But just let me explain to you. 907 00:27:23,480 --> 00:27:24,980 We believe in democratizing this. 908 00:27:25,200 --> 00:27:26,700 And so the price is extremely low. 909 00:27:26,920 --> 00:27:28,680 We have groups that are paying as low 910 00:27:28,680 --> 00:27:33,260 as $3.50 per person per year to 911 00:27:33,260 --> 00:27:35,360 have access to this library and this community 912 00:27:35,360 --> 00:27:36,640 of live experts, okay? 913 00:27:36,880 --> 00:27:38,020 It is our mission. 914 00:27:38,140 --> 00:27:39,260 It is a co-creation project. 915 00:27:39,440 --> 00:27:40,840 And so, come find out. 916 00:27:40,900 --> 00:27:42,380 If you're an HR leader and you're saying, 917 00:27:42,380 --> 00:27:46,000 hey, how do I improve the performance and 918 00:27:46,000 --> 00:27:47,060 well-being of my team? 919 00:27:47,460 --> 00:27:49,960 This will be a worthwhile conversation, and it 920 00:27:49,960 --> 00:27:51,600 will cut costs along the way. 921 00:27:51,680 --> 00:27:54,220 So you'll save money and offer something significantly 922 00:27:54,220 --> 00:27:55,800 valuable to your entire team. 923 00:27:56,340 --> 00:27:57,700 And then, of course, just find us on 924 00:27:57,700 --> 00:27:59,360 LinkedIn and online, Fuel Inc. 925 00:27:59,900 --> 00:28:01,560 We're all over the place, so. 926 00:28:02,020 --> 00:28:02,520 I love it, buddy. 927 00:28:02,720 --> 00:28:03,560 Thanks for coming on today. 928 00:28:04,140 --> 00:28:05,800 Ty, thank you so much for this opportunity 929 00:28:05,800 --> 00:28:07,360 and for speaking to you and your audience, 930 00:28:07,460 --> 00:28:07,560 man. 931 00:28:07,560 --> 00:28:07,860 Thank you. 932 00:28:08,340 --> 00:28:09,800 All right, so listen, if you're watching this, 933 00:28:09,860 --> 00:28:11,460 I use this, and I can tell you 934 00:28:11,460 --> 00:28:11,640 what. 935 00:28:11,640 --> 00:28:14,120 I'm in a mastermind with a lot of 936 00:28:14,120 --> 00:28:16,160 very high-level seven, eight, nine-figure business 937 00:28:16,160 --> 00:28:18,260 owners, and a lot of them are using 938 00:28:18,260 --> 00:28:18,700 it, too. 939 00:28:19,160 --> 00:28:20,420 I know some of the instructors. 940 00:28:20,660 --> 00:28:22,720 They're really, really, really high-level as well. 941 00:28:23,160 --> 00:28:25,300 And this is free for a very short 942 00:28:25,300 --> 00:28:27,680 period of time, and then it's very cheap 943 00:28:27,680 --> 00:28:28,260 after that. 944 00:28:28,540 --> 00:28:30,800 So it's definitely worth you taking a look. 945 00:28:31,040 --> 00:28:32,440 I don't know about you, but I'm standing 946 00:28:32,440 --> 00:28:32,840 in line. 947 00:28:32,960 --> 00:28:34,560 I do a lot of these crazy things 948 00:28:34,560 --> 00:28:37,820 that I need to be doing something productive 949 00:28:37,820 --> 00:28:39,540 during all these downtimes. 950 00:28:39,940 --> 00:28:42,440 And what's nice about Fuel, so many things, 951 00:28:42,580 --> 00:28:43,540 is that you can do that. 952 00:28:43,640 --> 00:28:45,620 I mean, you're able to absorb information, apply 953 00:28:45,620 --> 00:28:49,300 it, and actually really obtain skillsets, get better 954 00:28:49,300 --> 00:28:52,060 at skills that you actually have, unlike normal 955 00:28:52,060 --> 00:28:53,780 systems where you're just learning something. 956 00:28:53,880 --> 00:28:55,380 And let's be honest, you just don't retain 957 00:28:55,380 --> 00:28:55,560 it. 958 00:28:55,680 --> 00:28:57,240 The way that Fuel is set up is 959 00:28:57,240 --> 00:28:59,600 that it's really designed for you to actually 960 00:28:59,600 --> 00:29:02,880 really retain what you're learning, so you can 961 00:29:02,880 --> 00:29:04,560 learn so much, you can advance so much, 962 00:29:04,580 --> 00:29:05,880 you can learn all types of new skills 963 00:29:05,880 --> 00:29:06,660 and retain that. 964 00:29:06,940 --> 00:29:08,380 It just helps you as an individual. 965 00:29:08,560 --> 00:29:10,240 It helps your teams as well. 966 00:29:10,240 --> 00:29:11,580 So make sure you check it out. 967 00:29:11,720 --> 00:29:14,260 You can go to myfuel.io. On myfuel 968 00:29:14,260 --> 00:29:16,720 .io, you'll see right near the top where 969 00:29:16,720 --> 00:29:18,400 you can easily come in and start your 970 00:29:18,400 --> 00:29:18,880 free trial. 971 00:29:19,140 --> 00:29:20,740 You can also go to the bottom, and 972 00:29:20,740 --> 00:29:21,960 at the bottom of the page on the 973 00:29:21,960 --> 00:29:23,120 left, you can come in and be able 974 00:29:23,120 --> 00:29:25,280 to subscribe to their actual social media channels. 975 00:29:25,720 --> 00:29:27,780 And then you'll see another link with Apple, 976 00:29:27,940 --> 00:29:29,540 and you'll see another link with Google where 977 00:29:29,540 --> 00:29:31,080 you're able to download it right there as 978 00:29:31,080 --> 00:29:31,280 well. 979 00:29:31,560 --> 00:29:33,020 And you can also go in and learn 980 00:29:33,020 --> 00:29:33,880 more about the courses. 981 00:29:33,980 --> 00:29:35,380 By clicking at the top right of the 982 00:29:35,380 --> 00:29:37,560 page, you're able to actually click more and 983 00:29:37,560 --> 00:29:39,440 learn more about the actual courses that they 984 00:29:39,440 --> 00:29:39,700 have. 985 00:29:39,700 --> 00:29:41,060 I mean, this is so powerful. 986 00:29:41,180 --> 00:29:41,900 It just makes sense. 987 00:29:42,000 --> 00:29:43,420 Just go grab it, download it. 988 00:29:43,500 --> 00:29:44,780 It's free for seven days. 989 00:29:45,180 --> 00:29:45,820 Check it out. 990 00:29:46,100 --> 00:29:49,520 And then it's ridiculously affordable after that. 991 00:29:49,680 --> 00:29:50,640 So make sure you check it out right 992 00:29:50,640 --> 00:29:50,880 now. 993 00:29:51,000 --> 00:29:53,960 Go to myfuel.io. You can also go 994 00:29:53,960 --> 00:29:55,940 to Fuel, Inc., and we'll look for Fuel, 995 00:29:56,120 --> 00:29:56,300 Inc. 996 00:29:56,580 --> 00:29:58,980 on Google Play and Apple iTunes Store.