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 A few weeks ago, we sent a simple email

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 to our alumni students.

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 No pitch, no offer, just one question.

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 What is happening and give us an update?

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 And what came back?

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 I wasn't ready for it.

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 One email had 600 members at $30 a month.

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 Another email described how they had now

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 built a million dollars in

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 revenue with their membership.

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 Another one said that they had now 10

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 memberships running at once.

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 And another one said they had eight

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 memberships serving

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 thousands of teachers.

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 All of this was happening in

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 silence and we had no idea.

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 Today, I wanna talk to you about

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 Conference that was

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 hosted by Lely Amondi.

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 And it was an amazing event.

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 I met so many new people at this event

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 and I also reconnected with

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 students from our audience.

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 People who had purchased our signature

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 program and had used it to

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 launch their memberships.

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 And the vast majority of these people

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 that I met, I had no idea that they had

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 memberships up and running.

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 And it's a perfect segue to what I wanna

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 talk to you about here today.

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 Because this year, we are celebrating our

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 10 year anniversary of

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 our signature course.

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 Now originally it was called Tribe and

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 then a few years ago, we changed the name

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 and called it now the membership

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 experience, or TME for short.

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 And we have literally had tens of

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 thousands of students

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 go through this program.

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 And there are thousands and thousands of

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 people who have launched memberships in

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 all kinds of different markets.

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 From photography and calligraphy, to

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 fitness and financing, music and art and

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 health and dog training and so many other

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 unique and special markets.

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 It's really, really incredible.

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 Now coming up to this, we wanted to

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 connect with our alumni.

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 And we wanted to be able to, one,

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 discover more of their stories and two,

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 share those stories.

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 Now we've got hundreds and hundreds of

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 stories in our library, so to speak, of

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 people that we know because they have

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 communicated with us or they're in our

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 masterminds and so forth.

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 But there's a lot of people

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 that we have no idea about.

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 And so that sets the scene for a simple

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 email that we sent to

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 all of our alumni students.

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 Now these are all people who have gone

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 through our programs over the years.

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 And there was no agenda to this email.

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 Just really, hey, give us an update or

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 what's been happening.

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 That was the whole purpose.

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 We just wanted to reconnect and just to

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 find out what's been going on.

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 Quite frankly, we had never really sent

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 one of these before so we

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 weren't sure what to expect.

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 And you gotta realize, a lot of these

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 people took our course years ago, back in

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 2016, 2017, 2018, 2019, 2020, et cetera.

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 So we sent this email out and then the

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 replies started coming in.

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 And some were sharing massive results

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 that they'd built quietly.

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 Like Jamie, who

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 joined Tribe back in 2019.

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 She now has 600 plus

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 members paying $30 a month.

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 That's $18,000 a month

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 in recurring revenue.

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 Or Cindy, who's now got 1,500 members and

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 hit the million dollar

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 milestone in the last two years.

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 Now she's adding a

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 subscription box on top of it.

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 Or Julie, who sells physical products and

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 is now running not one, not two, not even

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 three, but 10 different memberships.

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 And some were sharing impact at scale,

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 like Shannon, who's built eight

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 memberships serving thousands of

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 elementary school teachers.

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 And some were quieter,

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 but just as meaningful.

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 Like Rick, who now has over 250 plus

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 members and reached out to offer a

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 testimonial because he's a raving fan.

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 Or Jeannie, who's been running her

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 membership since 2020 and

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 it's still going strong.

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 And then there were the

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 ones that hit different.

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 People congratulating me on restarting

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 this podcast because this was how they

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 originally found me.

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 And they were remembering and reminiscing

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 about the live events that we used to do

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 and the chorus and the community.

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 And they were just saying, thank you.

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 And it was really all of this progress,

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 all of these wins were happening and we

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 had no idea, none until we asked.

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 And here's the bottom line.

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 We almost missed all of it.

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 And I think you are

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 likely missing it too.

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 And that brings me to the

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 three lessons for today.

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 Lesson number one,

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 follow up with your alumni.

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 See, most of us are so focused on getting

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 new customers that we completely forget

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 about the people who already said yes.

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 These are your past customers, your

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 alumni, and they're out there right now

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 building things, making progress, getting

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 results, and you have no idea.

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 All it takes though is a simple email,

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 just like the one that we sent.

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 And you can just keep

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 it straight forward.

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 Like we just said,

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 hey, give us an update.

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 There was no survey, not a funnel, not a

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 pitch, just a genuine ask.

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 Like we just really wanted to find out

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 how people were doing.

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 And my encouragement to you is to do the

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 same because people want to share.

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 They just need the prompt.

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 They just need you to ask.

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 So think about it.

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 Jamie had been building for five years.

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 Cindy, she'd hit a million dollar

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 milestone, and we didn't

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 know until we sent that email.

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 So stay in touch, check in.

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 Your alumni are not just past customers.

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 They're also your biggest proof of what

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 you do and then it works.

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 Lesson number two,

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 collect the stories, all of them.

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 Now here's what hit me

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 about these responses.

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 There was such a wide range.

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 Like on one end, you got Cindy who now

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 has 1,500 plus members and a million

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 dollars plus in

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 revenue, which is unbelievable.

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 And then you got Rick who's got 250

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 members and a heart full of

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 gratitude, which is amazing.

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 Both of these stories matter.

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 Both are powerful and both help future

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 customers see themselves

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 in your existing customers.

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 And that's the magic of stories.

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 See, someone reads about Jamie going from

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 zero to $18,000 a month and thinks, hey,

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 she's a hairstylist.

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 I'm a fill in the blank.

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 Maybe I can do this too.

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 Someone reads about Shannon building

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 memberships for elementary school

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 teachers and thinks, wait, if she can do

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 it in that niche, maybe

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 my niche isn't too small.

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 And research backs this up, by the way,

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 because products with customer stories

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 and reviews have a 270% higher purchase

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 likelihood. 93% of customers say

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 testimonials impact

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 their buying decisions.

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 So here's the thing, you can't use

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 stories that you haven't collected.

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 So you gotta develop a

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 system to collect them.

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 I'm talking the little wins, the big wins

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 and everything in between.

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 I want you to screenshot them.

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 I want you to save them.

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 I want you to build a folder.

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 And these are not just

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 testimonials, these are proof.

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 And proof is the most

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 valuable currency in your marketing.

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 And by the way, I'll tell you a little

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 tip that we have in our business.

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 When you see somebody in your community

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 who are sharing the results and you take

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 a screenshot, dump it into a Slack

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 channel as an example.

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 So we have two Slack channels, one for

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 our course and one for our software.

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 And every single day, those screenshots

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 are being added to these Slack channels.

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 And then from there, we have an

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 assistant, and now you can do it with AI,

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 to basically pull those

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 testimonials out and organize them.

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 But my point is you want to be able to

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 have a quick and easy way to be able to

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 grab the screenshot and put it somewhere

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 so that you don't forget it.

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 Because I'll tell you this, once you

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 start collecting, you'll be reminded of

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 how many people and how

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 many stories you actually have.

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 What often happens is we only focus on a

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 few stories because that's all our brain

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 has capacity to remember, right?

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 But once you start collecting, you start

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 building this incredible library and you

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 can use that in so many different ways.

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 So remember, these are

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 not just testimonials.

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 These are proof that what you do works

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 and that is gonna help you generate more

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 sales in the future.

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 Okay,

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 lesson number three, don't

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 underestimate your impact.

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 Now this is the one that gets me.

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 This podcast or my book, Predictable

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 Prophets, or the content that you and I

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 are putting out online, or your

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 membership, or your community, it is

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 impacting people

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 whether you realize it or not.

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 See, Jeannie has been running her

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 membership since 2020.

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 Julie is running 10 memberships.

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 Shannon is serving thousands of teachers.

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 And until we sent that

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 email, we had no clue.

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 See, we get so focused on what's next,

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 like the next launch or next piece of

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 content or the next campaign, that we

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 forget to look at the ripple effect that

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 we've actually created.

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 Reading those alumni emails, it was a

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 wake up call and it was a beautiful one

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 because this stuff matters and

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 it matters more than we know.

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 And so I want you to

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 realize that your work matters.

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 And when you start collecting these, if

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 you ever, ever have that moment of

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 self-doubt or imposter syndrome, all you

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 gotta do is just go

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 back to that Slack channel.

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 And you just gotta review those stories.

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 And it's a beautiful reminder of just how

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 important your work is.

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 And so even in those moments when you

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 can't see it, it is

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 impacting a lot of people.

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 Now, I have a bonus lesson here for you,

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 and that is share your progress.

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 So this might be the most important

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 because when you've benefited from

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 something or someone, I wanna encourage

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 you to tell them because

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 it creates a deeper bond.

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 And it's also incredibly meaningful for

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 the person on the receiving end.

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 It's a reminder that their work matters.

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 So think about what it meant for us to

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 read all those replies.

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 I'm just telling you, it not only filled

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 up my cup, but you should see the team.

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 Our team were raving and gushing and so

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 excited to hear from all of our alumni

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 and the progress that

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 they have experienced.

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 And so be the person who shares.

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 Reach out to a mentor, a coach, or a

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 creator whose content has helped you.

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 Maybe it's a teacher,

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 maybe it's a friend.

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 Just tell them what they meant to you.

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 Because here's what I found.

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 When you put that energy out there, the

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 universe brings a lot

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 more of it back your way.

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 So here's what I want

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 you to do this week.

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 One thing, just send one

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 email to your past customers.

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 That could be your alumni, your

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 community, and just ask,

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 "Hey, what's been happening?

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 "Give us an update."

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 That's it.

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 No pitch, no agenda, just a simple ask.

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 And then when those replies start coming

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 in, save them, screenshot them, put them

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 in a folder somewhere

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 because those stories are going to fuel

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 your marketing, your motivation, and your

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 momentum for months.

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 I'll tell you, for us, it's given us

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 reason to follow up with a lot of people.

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 We want to be able to share

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 their stories in a bigger way.

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 And my guess is that the

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 same will happen for you.

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 So if this episode resonated with you,

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 then I want to encourage you to share it

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 with a fellow creator.

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 Heck, send me a DM on Instagram and let

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 me know that you got benefit from this

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 episode or this show.

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 And tell me, what's been happening for

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 you in your business?

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 I want to know.

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 And if you haven't left a rating yet,

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 please go and do so because that

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 certainly helps us find a

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 heck of a lot more people.

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 So let's recap real quick.

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 Follow up with your

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 alumni, stay in touch.

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 And it's a simple, give us an update, can

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 surface so many stories

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 that you never knew existed.

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 Then collect the stories, all of them.

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 The $18,000 a month stories, the 250

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 member stories, or everything in between,

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 they all help new

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 customers see themselves in you.

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 And don't underestimate the impact that

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 you're already having.

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 Your work is landing and it is impacting

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 people, even when you can't see it.

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 And then lastly, as the bonus today, we

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 talked about you sharing it back.

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 When someone's work has

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 helped you, tell them.

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 It matters more than you know.

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 The stories are

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 already out there, my friend.

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 You just have to ask for them.

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 And when you do, you'll be reminded of

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 why you started this in the first place.

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 Thanks for listening.

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 Join us next time.

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 And remember, the more money you make,

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 the more impact you can have.

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 You're awesome.

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00:13:50,375 --> 00:13:52,291
 Hey my friend, if you have felt like the

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 promotions you used to do just aren't

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00:13:53,875 --> 00:13:55,583
 working anymore, then I wanna encourage

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 you to come to a free summit that I'm

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 hosting where I am interviewing 20 plus

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 people who are absolutely thriving right

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 now in the online landscape.

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 And they are generating more leads and

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 sales than ever before and during these

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 interviews, I'm breaking down what

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00:14:13,208 --> 00:14:14,916
 they're doing and how they're doing it.

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00:14:14,916 --> 00:14:16,458
 It's totally free, just go to

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 membership.io forward slash summit and

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00:14:19,791 --> 00:14:21,458
 let's turn those frowns