To batch or not to batch?
That is the question.
I have been having so many conversations around batching, and let's be honest, I
need to have the conversation with myself.
So should you be batching?
Should you not be batching?
Should you have an ace in the hole?
Should you have your pitch header?
Should you Yeah.
Well, guess what?
Today I'm going to talk about to batch or not to batch.
That is the question.
Let's go.
Welcome to your podcast is someone's life raft.
The podcast that believes every story has the power to be a life raft.
I'm your host, Jennifer Dragonette.
I've helped hundreds of podcasters find purpose and profits from their shows
in a world filled with so much noise.
Today's we're here to address that.
Explore the art of podcasting with purpose.
It's about stories that can inspire, heal, and even provide
a cure for dreaded pod fate.
I've always believed that your story is a guiding light for those
navigating the turbulent waters of life and of their business.
We'll dive into the strategies that not only grow your podcast,
but allow you to make a meaningful impact and income along the way.
Selling through stories, healing through narratives, and discovering the power
of collaborative magic that happens when like minded humans come together.
So if you're a heart centered entrepreneur looking to make tsunamis
in the world with your unique message, you're in the right place.
Let's dive in.
So, this is something that I need to talk about because it's, uh, 2 a.
m.
and this podcast is going out at 3 a.
m.
And I'm like, oh, we better do this thing.
So, should I be batching?
Maybe.
Do I have the interviews for my Friday drops of your
podcast is someone's life raft?
Heck yeah, I do.
Because it takes a lot more effort for me to schedule.
Schedule people to have the interviews ready to go.
So do I have enough batch to get me through the end of May?
I do.
But does that mean that they're all produced?
No, they're sitting in a file ready to produce because as you can tell,
Sometimes I am a procrastinator and we are down to literally the last
hour before the show comes out.
So this brings me to the question, to batch or not to batch?
And my resistance, which I also see with a lot of my clients, is we
don't like to batch because we get so incredibly excited about something
right now that in a week or two, might not be our top of mind thing.
It might not be the most excited thing that we want to share with
our audiences, because we've already learned and grown by the time
those shows come out as we've grown out of that last week's.
Content that we batched, and I get it because things change.
We want to stay current, but here is one of the things that if you are
like me, where you don't really want to batch because you never know where
you're going to go, why you should have your pitch hitter or why you should
have that ace in the hole, at least one or two episodes that can always
be dropped is because life happens.
As I told you, I had surgery a couple of weeks ago, and I honestly thought that,
you know, like one or two days, I would be back at it, like super quick back
at it, meaning I only had about three days off from my production company.
And it took every bit of effort for the last two weeks to show up.
Not because I was in pain, because I just am having a hard time staying awake.
Now, you're saying, Jen, it's 2 a.
m.
and you're recording a podcast that needs to go out today.
You're having a hard time staying awake.
Well, I also drank a lot of caffeine today, so that could be
part of the problem, in attempts to counteract whatever that medication
is that I just can't get rid of.
So, should I have had more ACEs in the hold?
Batch some content?
Yes.
So, if you aren't somebody that can have a theme of the month,
I love themes of the month.
They help me keep on track.
I'm going to start using them going forward so that I can start batching
content because I can be excited about things for at least a month, but.
Really, you should have a couple of your core messages in the
hole for when life comes up.
You have emergency surgery, you have planned surgery, a kid gets sick, I don't
know, a pandemic happens, whatever it is, you should have a few in the hole.
And if you can't batch, like, you don't, can't think of anything to batch,
here are some suggestions for you.
Talk about your core story.
Now, this can go on any platform, any podcast.
I don't care if you are somebody who is teaching statistics or whatever.
How did you start teaching that story?
Let your audience re get to know who's behind the voice.
Always have one of those in the hole.
Something's happened.
Maybe you've pivoted.
Maybe there's a new direction of your show.
Or something else happened that is in relation to your podcast or to
whatever it is your gift is that you're sharing with the world.
Talk about it.
I love, and you will bet your booty, that I will be recording these
this week, is I'm going to share my journey with podcasting again because
I think that it's really important.
And we always think that people, oh my goodness, they've heard it so many times,
but my new listeners don't know that.
Podcasting actually saved my life.
Like I would not be sitting here behind this microphone on this
planet still this side of the ground if it weren't for podcasting.
It's a very powerful story and I forget about that because I get so
in the weeds with all the new trends coming up, how to set this up,
where to do this, where to do that.
And I bet your audience wants to get to know you a little bit more too.
So you can even make these educational.
If you have an educational podcast by sharing your story and the step by step.
So, you took to get there, because we're normally talking about
something that we've been through, something that we are an expert in.
So you didn't start an expert, you started just as, you know, as, uh,
I don't want to say brain dead or as a dummy, but those are the only
things that are coming to mind.
So there we go.
You know, you started just as unaware of your topic as anybody else out there.
How did you get from A to B to C to D to F?
You know me, I skip from A to Z and then work my way backwards, but
your audience can get to know you.
That's a great ace in the hole episode to have for those weeks
that you just can't get to it.
And I highly suggest editing it, producing it, and having it uploaded
as a draft in your podcast host.
This way, most of the time, you can log in even from a phone.
to schedule it if needed.
Another great episode is talking about, this is the first one, again,
was your core story of how you did it.
The next one is like, what is the main topic and focus of your podcast?
So for me, I should probably record this.
Okay, you've started a podcast.
Now you're overwhelmed.
Now what?
How come 85 percent of podcasters fail?
There's like 5 million indexed podcasts, and only something like 400, 000, if
that, were active in the last 30 days.
I mean, come on.
Why is that?
Having an episode that explains why so many podcasters fail.
Give up and some of the minor tweaks you can make so that you
don't have to be stuck in the overwhelm and you can keep going.
That'd be a great episode for me to have in my pocket.
And I bet there's something within your topic, within your niche, within
your zone of genius that you can have.
What is one of those statistics that's like, Oh my goodness,
you know, like, I don't know.
I'm making stuff up.
right now, but like 90 percent of people have imposter syndrome
and they have these, all these feelings of being an imposter.
Okay, great.
Why?
Why do we think that is?
Tell, if your show is related to that, talk about that.
So one is about your story of why you did this, why you got into it.
But one is about like something big in your specific topic.
The next thing that you can always talk about is something that you
found very profound or saw a great transformation in one of your clients.
Now, I'm not saying shout out your client's name.
You know, Sally over here did that and this and blah, blah, blah, blah.
And they were crashing and burning and had all these things.
And then all of a sudden we went from X, Y, Z up to whatever level and the, uh,
and the transformation they went through.
You don't have to call them out.
You can change the story a little bit, but I can guarantee you, if
you've worked with people, you have seen some sort of a transformation.
So do a transformation episode.
Let people know, again, we're going into the storytelling, let people know
that like there are other people on this journey because sometimes just
having the ace in the hole episode of letting people feel connected.
Now, if you have a straight up educational, very dry show, great.
Pick a topic within your.
The zone of genius within your niche and talk about it.
Now I'm talking about, for me, that could be, what the heck is podcasting 2.
0?
Side note, it's very confusing.
I'm still trying to figure it out.
You know, what is, why did Google podcasts go away?
Be a great one for me.
There is something in your niche that is very specific
that is going to be evergreen.
Unless you're talking about the news right now, you can have some of these
ace in the hole pitch hitters in your back pocket, scheduled and ready to go
on those weeks that you can't show up.
Guaranteed you can do it.
The next one is that for me, it's very helpful to when you're in
one of those zones and you're like, oh, I feel really good.
Just start recording.
Record more than you think you need and maybe make a series or whatever.
Do some mini episodes.
It allows you to create space in the rest of the time.
So yes, this is batching, but some of the batching things you can also
do is you have a normal show that's 30, 40, 50, maybe an hour long.
Do some mini episodes.
Do some mini, like, highlight reel, basically, of your show.
So, like, for me, I could take any of my interviews for your podcast
is Someone's Life Raft, and I could make a micro episode that follows up.
Oh, do you remember when I talked to Dave Jackson about his guy on Halloween and
how his episode changed this guy's life.
XYZ.
Here's why it changed his life.
Here's this, here's this, here's this.
And yes, Dave and I talked about it on his first episode on The Cure for Podfade
when the show was The Cure for Podfade.
We've had a few name changes since then, but it's still there.
But I really want you to start thinking about how can you
create maybe some micro content.
Maybe it's a quick hit episode.
If you can't get it out, maybe create a couple of quick hit episodes.
So for me, I could be quick hit.
Okay, let's look at my CPR audit.
So podcast CPR, we know it's clarity, people, passion for revenue.
Okay, well, where are some of the places that people aren't clear?
Okay, well, SEO is one of them.
We can talk.
all about SEO.
And I can do a quick hit SEO episode.
I can do a quick hit, how to recraft your description with questions
because Google likes questions.
How to put your podcast on YouTube because it's a YouTube playlist, not a podcast.
I can do a whole episode on that.
You know, because that's something that is near and dear to my heart that
also bothers me about the industry.
So if there's something that the industry bothers you, you
can do episodes about those.
And those can be quick hits, quick hit education, quick hit, you know, if
you're somebody who's a healer or does tappings, meditations, activations,
hypnosis, get a couple of those in your ace in the hole, in your pitch hitter,
drop those as a, you know, special Drop this week I'm doing a meditation.
I can guarantee you if you're somebody who's in that field, you have a lot
of them that you could record a hook and then add it to your podcast.
Just make sure with the music that you are not violating any terms
and conditions and trademarks and copyrights or whatever is on.
Music.
So just be careful with that when you start getting it over into podcast land.
So there's a bunch of ways.
So do you need to batch?
No.
Is it a good idea to at least have a couple in the pocket
just in case life happens?
Yes.
And I just gave you a bunch of different ones that you can put in the pocket.
Again, your story.
Anything that's specific to your industry, quick hits, you know, the hypnosis is
meditations, or if you just have a bug up your butt one day, record a bunch of them.
And if you really can't find content, then it's time for you
to actually figure out like what's going on and why you're so unaligned.
And if you're struggling doing that on your own, You can grab
a podcast CPR audit for free.
These are 30 minutes with me coaching and let's be real
plan for at least 45 minutes.
Cause we do get to chatting, but I call them 30 minutes and
they're really just coaching calls.
It's not me trying to pitch you into one of my programs.
Although we would love to have you in one of the programs, but.
In reality, sometimes it's easier to just have a back and forth conversation
so that you can have a list of topics that you can be excited to record.
And even if you don't release them all at once, and you keep recording when you're
excited about the new things, it's always good to have two or three in the whole.
Whether again, that's a basic story.
a specific topic, a quick episode, something because life will happen and
podcasting sometimes gets hard because we've overcomplicated the hell out of it.
So if you're struggling, again, you need a little help, podcastcpr.
com and let's have a conversation.
That's me and you for 30.
45 minutes looking at your show, your business, and getting it all aligned.
So should you batch or not batch?
To batch or not to batch?
Well, this girl is gonna have a batch of Ace in the Holes, but I will
not be batching every single week.
I will have the backup Ace in the Hole pitch hitter if I need it.
On the, on the weeks that I just can't get to it because I like to
podcast, not necessarily at 2 a.
m.
when my podcast drops at 3 a.
m., but realistically, I like to podcast on the fly.
But I know there are some benefits and there's some reasons to batch
and have some ace in the holes.
So I want to know, are you going to batch or not batch?
Or are you going to have a couple ace in the hole just in case?
Let me know.
I will talk to you soon.
So go out and make today amazing because you are beautiful.
You are worthy.
You are wonderful.
And your story deserves a microphone till next time.