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To batch or not to batch?

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That is the question.

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I have been having so many conversations
around batching, and let's be honest, I

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need to have the conversation with myself.

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So should you be batching?

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Should you not be batching?

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Should you have an ace in the hole?

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Should you have your pitch header?

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Should you Yeah.

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Well, guess what?

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Today I'm going to talk about
to batch or not to batch.

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That is the question.

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Let's go.

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Welcome to your podcast
is someone's life raft.

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The podcast that believes every story
has the power to be a life raft.

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I'm your host, Jennifer Dragonette.

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I've helped hundreds of podcasters find
purpose and profits from their shows

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in a world filled with so much noise.

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Today's we're here to address that.

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Explore the art of
podcasting with purpose.

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It's about stories that can
inspire, heal, and even provide

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a cure for dreaded pod fate.

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I've always believed that your
story is a guiding light for those

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navigating the turbulent waters
of life and of their business.

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We'll dive into the strategies
that not only grow your podcast,

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but allow you to make a meaningful
impact and income along the way.

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Selling through stories, healing through
narratives, and discovering the power

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of collaborative magic that happens
when like minded humans come together.

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So if you're a heart centered
entrepreneur looking to make tsunamis

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in the world with your unique
message, you're in the right place.

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Let's dive in.

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So, this is something that I need
to talk about because it's, uh, 2 a.

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m.

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and this podcast is going out at 3 a.

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m.

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And I'm like, oh, we better do this thing.

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So, should I be batching?

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Maybe.

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Do I have the interviews
for my Friday drops of your

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podcast is someone's life raft?

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Heck yeah, I do.

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Because it takes a lot more
effort for me to schedule.

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Schedule people to have
the interviews ready to go.

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So do I have enough batch to
get me through the end of May?

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I do.

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But does that mean that
they're all produced?

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No, they're sitting in a file ready
to produce because as you can tell,

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Sometimes I am a procrastinator and
we are down to literally the last

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hour before the show comes out.

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So this brings me to the question,
to batch or not to batch?

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And my resistance, which I also
see with a lot of my clients, is we

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don't like to batch because we get
so incredibly excited about something

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right now that in a week or two,
might not be our top of mind thing.

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It might not be the most excited
thing that we want to share with

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our audiences, because we've already
learned and grown by the time

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those shows come out as we've
grown out of that last week's.

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Content that we batched, and I
get it because things change.

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We want to stay current, but here
is one of the things that if you are

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like me, where you don't really want
to batch because you never know where

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you're going to go, why you should have
your pitch hitter or why you should

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have that ace in the hole, at least
one or two episodes that can always

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be dropped is because life happens.

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As I told you, I had surgery a couple of
weeks ago, and I honestly thought that,

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you know, like one or two days, I would
be back at it, like super quick back

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at it, meaning I only had about three
days off from my production company.

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And it took every bit of effort
for the last two weeks to show up.

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Not because I was in pain, because I
just am having a hard time staying awake.

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Now, you're saying, Jen, it's 2 a.

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m.

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and you're recording a podcast
that needs to go out today.

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You're having a hard time staying awake.

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Well, I also drank a lot of
caffeine today, so that could be

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part of the problem, in attempts to
counteract whatever that medication

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is that I just can't get rid of.

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So, should I have had
more ACEs in the hold?

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Batch some content?

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Yes.

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So, if you aren't somebody that
can have a theme of the month,

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I love themes of the month.

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They help me keep on track.

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I'm going to start using them going
forward so that I can start batching

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content because I can be excited about
things for at least a month, but.

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Really, you should have a couple
of your core messages in the

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hole for when life comes up.

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You have emergency surgery, you have
planned surgery, a kid gets sick, I don't

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know, a pandemic happens, whatever it
is, you should have a few in the hole.

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And if you can't batch, like, you
don't, can't think of anything to batch,

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here are some suggestions for you.

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Talk about your core story.

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Now, this can go on any
platform, any podcast.

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I don't care if you are somebody who
is teaching statistics or whatever.

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How did you start teaching that story?

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Let your audience re get to
know who's behind the voice.

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Always have one of those in the hole.

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Something's happened.

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Maybe you've pivoted.

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Maybe there's a new
direction of your show.

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Or something else happened that is
in relation to your podcast or to

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whatever it is your gift is that
you're sharing with the world.

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Talk about it.

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I love, and you will bet your booty,
that I will be recording these

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this week, is I'm going to share my
journey with podcasting again because

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I think that it's really important.

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And we always think that people, oh my
goodness, they've heard it so many times,

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but my new listeners don't know that.

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Podcasting actually saved my life.

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Like I would not be sitting here
behind this microphone on this

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planet still this side of the
ground if it weren't for podcasting.

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It's a very powerful story and I
forget about that because I get so

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in the weeds with all the new trends
coming up, how to set this up,

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where to do this, where to do that.

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And I bet your audience wants to get
to know you a little bit more too.

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So you can even make these educational.

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If you have an educational podcast by
sharing your story and the step by step.

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So, you took to get there, because
we're normally talking about

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something that we've been through,
something that we are an expert in.

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So you didn't start an expert, you
started just as, you know, as, uh,

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I don't want to say brain dead or
as a dummy, but those are the only

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things that are coming to mind.

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So there we go.

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You know, you started just as unaware
of your topic as anybody else out there.

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How did you get from
A to B to C to D to F?

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You know me, I skip from A to Z
and then work my way backwards, but

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your audience can get to know you.

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That's a great ace in the hole
episode to have for those weeks

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that you just can't get to it.

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And I highly suggest editing it,
producing it, and having it uploaded

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as a draft in your podcast host.

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This way, most of the time, you
can log in even from a phone.

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to schedule it if needed.

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Another great episode is talking
about, this is the first one, again,

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was your core story of how you did it.

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The next one is like, what is the
main topic and focus of your podcast?

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So for me, I should probably record this.

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Okay, you've started a podcast.

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Now you're overwhelmed.

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Now what?

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How come 85 percent of podcasters fail?

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There's like 5 million indexed podcasts,
and only something like 400, 000, if

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that, were active in the last 30 days.

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I mean, come on.

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Why is that?

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Having an episode that explains
why so many podcasters fail.

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Give up and some of the minor
tweaks you can make so that you

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don't have to be stuck in the
overwhelm and you can keep going.

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That'd be a great episode
for me to have in my pocket.

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And I bet there's something within
your topic, within your niche, within

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your zone of genius that you can have.

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What is one of those statistics
that's like, Oh my goodness,

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you know, like, I don't know.

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I'm making stuff up.

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right now, but like 90 percent
of people have imposter syndrome

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and they have these, all these
feelings of being an imposter.

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Okay, great.

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Why?

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Why do we think that is?

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Tell, if your show is related
to that, talk about that.

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So one is about your story of why
you did this, why you got into it.

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But one is about like something
big in your specific topic.

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The next thing that you can always
talk about is something that you

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found very profound or saw a great
transformation in one of your clients.

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Now, I'm not saying shout
out your client's name.

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You know, Sally over here did that
and this and blah, blah, blah, blah.

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And they were crashing and
burning and had all these things.

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And then all of a sudden we went from X,
Y, Z up to whatever level and the, uh,

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and the transformation they went through.

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You don't have to call them out.

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You can change the story a little
bit, but I can guarantee you, if

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you've worked with people, you have
seen some sort of a transformation.

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So do a transformation episode.

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Let people know, again, we're going
into the storytelling, let people know

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that like there are other people on
this journey because sometimes just

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having the ace in the hole episode
of letting people feel connected.

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Now, if you have a straight up
educational, very dry show, great.

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Pick a topic within your.

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The zone of genius within
your niche and talk about it.

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Now I'm talking about, for me, that
could be, what the heck is podcasting 2.

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0?

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Side note, it's very confusing.

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I'm still trying to figure it out.

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You know, what is, why did
Google podcasts go away?

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Be a great one for me.

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There is something in your
niche that is very specific

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that is going to be evergreen.

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Unless you're talking about the news
right now, you can have some of these

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ace in the hole pitch hitters in your
back pocket, scheduled and ready to go

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on those weeks that you can't show up.

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Guaranteed you can do it.

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The next one is that for me, it's
very helpful to when you're in

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one of those zones and you're
like, oh, I feel really good.

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Just start recording.

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Record more than you think you need
and maybe make a series or whatever.

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Do some mini episodes.

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It allows you to create space
in the rest of the time.

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So yes, this is batching, but some
of the batching things you can also

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do is you have a normal show that's
30, 40, 50, maybe an hour long.

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Do some mini episodes.

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Do some mini, like, highlight
reel, basically, of your show.

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So, like, for me, I could take any
of my interviews for your podcast

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is Someone's Life Raft, and I could
make a micro episode that follows up.

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Oh, do you remember when I talked to Dave
Jackson about his guy on Halloween and

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how his episode changed this guy's life.

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XYZ.

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Here's why it changed his life.

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Here's this, here's this, here's this.

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And yes, Dave and I talked about it on
his first episode on The Cure for Podfade

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when the show was The Cure for Podfade.

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We've had a few name changes
since then, but it's still there.

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But I really want you to start
thinking about how can you

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create maybe some micro content.

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Maybe it's a quick hit episode.

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If you can't get it out, maybe create
a couple of quick hit episodes.

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So for me, I could be quick hit.

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Okay, let's look at my CPR audit.

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So podcast CPR, we know it's
clarity, people, passion for revenue.

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Okay, well, where are some of the
places that people aren't clear?

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Okay, well, SEO is one of them.

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We can talk.

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all about SEO.

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And I can do a quick hit SEO episode.

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I can do a quick hit, how to recraft
your description with questions

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because Google likes questions.

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How to put your podcast on YouTube because
it's a YouTube playlist, not a podcast.

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I can do a whole episode on that.

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You know, because that's something
that is near and dear to my heart that

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also bothers me about the industry.

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So if there's something that
the industry bothers you, you

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can do episodes about those.

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And those can be quick hits, quick
hit education, quick hit, you know, if

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you're somebody who's a healer or does
tappings, meditations, activations,

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hypnosis, get a couple of those  in your
ace in the hole, in your pitch hitter,

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drop those as a, you know, special
Drop this week I'm doing a meditation.

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I can guarantee you if you're somebody
who's in that field, you have a lot

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of them that you could record a hook
and then add it to your podcast.

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Just make sure with the music that
you are not violating any terms

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and conditions and trademarks
and copyrights or whatever is on.

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Music.

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So just be careful with that when you
start getting it over into podcast land.

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So there's a bunch of ways.

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So do you need to batch?

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No.

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Is it a good idea to at least
have a couple in the pocket

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just in case life happens?

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Yes.

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And I just gave you a bunch of different
ones that you can put in the pocket.

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Again, your story.

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Anything that's specific to your industry,
quick hits, you know, the hypnosis is

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meditations, or if you just have a bug up
your butt one day, record a bunch of them.

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And if you really can't find
content, then it's time for you

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to actually figure out like what's
going on and why you're so unaligned.

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And if you're struggling doing
that on your own, You can grab

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a podcast CPR audit for free.

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These are 30 minutes with me
coaching and let's be real

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plan for at least 45 minutes.

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Cause we do get to chatting,
but I call them 30 minutes and

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they're really just coaching calls.

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It's not me trying to pitch
you into one of my programs.

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Although we would love to have
you in one of the programs, but.

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In reality, sometimes it's easier to
just have a back and forth conversation

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so that you can have a list of topics
that you can be excited to record.

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And even if you don't release them all at
once, and you keep recording when you're

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excited about the new things, it's always
good to have two or three in the whole.

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Whether again, that's a basic story.

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a specific topic, a quick episode,
something because life will happen and

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podcasting sometimes gets hard because
we've overcomplicated the hell out of it.

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So if you're struggling, again,
you need a little help, podcastcpr.

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com and let's have a conversation.

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That's me and you for 30.

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45 minutes looking at your show, your
business, and getting it all aligned.

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So should you batch or not batch?

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To batch or not to batch?

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Well, this girl is gonna have a
batch of Ace in the Holes, but I will

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not be batching every single week.

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I will have the backup Ace in the
Hole pitch hitter if I need it.

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On the, on the weeks that I just
can't get to it because I like to

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podcast, not necessarily at 2 a.

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m.

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when my podcast drops at 3 a.

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m., but realistically, I
like to podcast on the fly.

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But I know there are some benefits
and there's some reasons to batch

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and have some ace in the holes.

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So I want to know, are you
going to batch or not batch?

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Or are you going to have a couple
ace in the hole just in case?

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Let me know.

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I will talk to you soon.

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So go out and make today amazing
because you are beautiful.

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You are worthy.

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You are wonderful.

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And your story deserves a
microphone till next time.

