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Regan Robertson: Have you ever read
a book that's actually from the

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employee's perspective leaders?

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I am talking directly to you.

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I know I have read tons
of books and I say tons.

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It is multitudes of books on
leadership from the leader's

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perspective, how to be a better leader.

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Um, you know, all the different
tips and tricks you can think

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from one executive to another.

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I have yet to read a book that's from
the employee perspective until now.

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I just finished a copy of the Book
Leader Shit by Jake Brown and,

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uh, my co-host Chad Johnson and
I are about to interview Jake.

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We are so excited.

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Uh, Chad, you also downed the
book in, in how much time?

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Dr. Chad Johnson: Uh, about four or
five days, I think on the drive to work.

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Perfect.

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This is kind of embarrassing because
in front of the author, I was

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reading this book and I was like,
man, I feel bad about hitting my

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employees, but I mean, leaders hit.

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Regan Robertson: So, so
listen, we're giving you, we're

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giving you the PG 13 version.

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There is the PC version of this book.

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Leaders hit and we're just gonna
try right and do leadership.

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So Jake Brown, you are a very
funny, wonderful leadership coach.

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You own Air Balloon Advisory, uh, author.

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I met you through the business
Made Simple Community.

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I follow you avidly on LinkedIn.

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Thank you so much for being our guest
on Everyday Practices today to share

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your insight of all of your decades of
experience being an employee, being an

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owner, and everything in between that
sits between the pages of leadership.

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Welcome to our show, Jake.

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Jake Brown: Oh, it's my pleasure.

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Thanks for having me.

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Regan Robertson: Absolutely.

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So how did this idea even
get started to write a book?

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Lots of leaders, I know they, they
say, okay, I'm gonna write a book.

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But there's gotta be like a cannon moment.

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There's gotta be something that says,
okay, I'm gonna go ahead and write a book.

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Jake Brown: Uh, okay.

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Uh, so the, to write the book, this
idea, um, I was actually trying to

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build authority in another area of my
expertise and everything, and I was just

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having all these conversations with,
uh, creative people and middle managers

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and people that just hated their boss.

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Just had a really rough
time with their boss.

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And I was having these
conversations and I went back and

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looked after writing the book.

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And in the course of about three months,
I had 200 conversations with people that

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were just complaining about their boss.

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And I thought.

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There's a thing here, and I was telling
the same stories over and over again,

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giving the advice, I was relating with
people, and it's this thing, it's you.

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You get this picture where
it's like anytime you're at a

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campfire, guys are together.

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Or you know, you're just sitting with
people and it's like you get off work,

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there's like the water cooler where
it's safe, but then you go to the bar

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afterwards and you're like, oh my gosh,
can you believe that Stan just did this?

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And it's like everybody has those stories.

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Same thing when you say leadership, when
you say the title of the book, people are

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like, oh, let me tell you about my boss.

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I can't tell you how many
times that's happened.

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And it's like, or let me tell you
about this boss I had in college.

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Like people immediately
have a story to tell.

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And what I realized was I was
telling these stories over and over

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again and I was like, maybe I just
pull them together in one place.

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Mm-hmm.

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Regan Robertson: So this book
takes us through your journey.

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I, I, I forgot to, you know, let the
listeners in on your background and,

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and being at a creative agency, you're,
you're in a creative agency and you're

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suffering through this boss named Stan.

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Now, was this, was this the culmination?

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Is this a fictional tale or was
this, um, fully lived experience?

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Tell us about Stan, the bad boss and
this creative agency that you were in.

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Jake Brown: So this is all real
stories that have actually been blended

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because there are a couple characters.

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Um, there's one character in the book,
uh, Cher, who when I went back and

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looked at, is actually 15 different
people that had that one role.

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There was one role that they just,
Stan kept running people off.

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Stan is a fake name.

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You know, names have been changed to
protect the guilty and the innocent,

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except my, my name, my name's the same.

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Um, my wife's name's the
same in there as well.

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Um, but I. It's real stories
and it's going back and telling

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them from where they were.

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And I even had coworkers from the
time read early versions of the

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book to make sure that I didn't
fictional like too, like it's like,

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is this, do you remember this?

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And they were all like, oh
my gosh, I forgot about that.

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Yes.

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And it was just really funny
to hear everybody come back.

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Um, so, and one part of, I talk about
like there are wounds and scars and

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what I found is I couldn't help people
when it was an open wound, but when

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it was a scar, like think about scars.

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Like, you know, we grow up and
we have scars and we're like,

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well, lemme tell you about that.

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They're like trophies that carry
stories and it's already healed.

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There's a little bit of, you know,
a pain maybe, but it's, it's healed.

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But now we go back to the stories and
they don't hurt us anymore, but we

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can serve others through the scars.

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We can't necessarily serve like
people while we're bleeding out,

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you know, it's like, oh, I got a
wound, I can't help from there.

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And that's kind of what I
realized is, um, yeah, this.

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This is the story from day one to day
last, and it's, uh, working at that agency

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and just some of the ridiculous stories
and some of the completely absurd, um,

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ideas that we came up with to have fun.

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And, uh, some of them are,
uh, like we are, we, we were

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horrible employees at times.

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And, you know, it was
just part of the survival.

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I mean, there are things, I look back now
and I'm like, I would fire somebody on the

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spot if they worked for me and did that.

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Like, no question.

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Like they would be gone.

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Right.

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And yet we're human.

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Yeah.

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Dr. Chad Johnson: Right.

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Regan Robertson: There is, there was one
pervasive theme throughout the entire

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book that I kept, it kept like popping up.

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So I listened to it every single morning
when I was getting ready for the day.

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Like it was, it was the first thing that
I, that kicked off my day and I talked

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to myself, like, I'll reply to the book.

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So I had lots of
conversations with you, Jake.

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One of them was, I wonder what Stan's
perspective would be like, like what

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if Stan wrote a counter option, like
a counter, a counter book to kind of

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like give his perspective, because I've
been in, in the seat of the, oh, like

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Dr. Chad Johnson: wicking.

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Like, like the movie
Wicked When Can't Win Me

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Regan Robertson: Like Wicked because
I, well, there's a comradery.

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There's a comradery to
complaining about a bad boss.

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I'll give you that.

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Like I have, I have been so guilty of
com and I've had some doozies, I've had

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some amazing bosses and I've had some
horrible bosses, and there is that.

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Sense of community when you get together
and you complain about the boss.

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Jake Brown: The common enemy.

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Yeah.

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Regan Robertson: Oh yeah.

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Oh, completely.

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And then on the flip
side, I've been the boss.

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I think I've been a good boss
and I think I've been a bad boss.

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I think it depends on years of
experience, scenarios, all the

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context that sits around it.

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And what I, there was one in
particular, um, chapter where

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you were talking about Stan.

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He came in on a Friday and everyone
was kind of anticipating what he

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was gonna do, and he dropped like
a bunch of projects in the queue.

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Bounced and then by Monday was already
asking, okay, well where are these things?

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And that I thought was a really
interesting perspective because I felt

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like all at once, I could see both sides.

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Like, what if Stan knew he couldn't make
payroll, if he didn't push these projects

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through and nobody on the team knows this.

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And then you've got the delivery
team who gets it and is like, are,

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is he absolutely out of his mind?

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Like, how can we physically do the work?

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I feel like I've sat like right in the
middle of it at times and been like, how

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do you navigate that and have community
and have like, uh, respect moving forward?

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Like how, how did you, how did you
navigate getting dropped projects on

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Friday and still showing up on Monday
knowing that you were gonna have to

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work through it and maintain some sort
of a working relationship with Stan?

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Jake Brown: Wow.

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It's like, oh yeah, we're gonna
have, we get on before you're

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like, haha, this is funny.

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This is gonna be a good conversation.

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And then she's just like, and
wha the heaviest question ever.

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Um, so I will say reading, like as you
read through the book or you listen to

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it or whatever, um, the idea that I came
away from it is that it's about my growth.

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Like, you start the book the same
way I started, it's the boss's fault.

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Mm-hmm.

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But by the end of the book, it's about my
growth and it's like I have to own this.

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And that was what a lot of people,
you can't sell a book where you start

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out and you say, oh, I had a bad
boss and this is how I grew start.

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That.

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They wanna complain about the bad boss.

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That's what we do.

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Um, so through that, I had
to grow everybody around me.

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We grew, you know, through time.

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And I would say the respect
was not there in the beginning.

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Um, but we learned how to do that.

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And as we took on more, as I started
leading more and more there, I

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realized, and I did have more empathy
for the position that Stan was in.

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But at the same point, I got to a
point where I was like, if Stan's not

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self-aware, like I can't do that for Stan.

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Like, I can't fix Stan and I
can't, I don't know what to expect.

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So again, one of the things is, uh,
we'll go back to like most we, leadership

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issues, I think come from either,
uh, misaligned or unmet expectations.

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So that idea, like the scenario that
you said, when Stan drops all those

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projects and everything, if I know what
the expectations are, I can work with it.

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But my expectation is like, oh, look,
Stan's being lazy, being, you know, just

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making a fire so that he can be the hero.

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That's what I see.

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And Stan's like, they work
for me, get this done.

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Like there's an unmet, like there's
a, a misalignment there, but it

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stan's like, Hey, leadership team,
this is the issue that we're having.

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Um.

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We need to make sure this gets done well.

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That's great.

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We can rally the troops and have,
you know, communication waterfall

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of who needs to know what.

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And even if it gets to a point
where I'm like, Hey guys,

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there's something going on.

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We don't have time to
talk about it, whatever.

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But I'm cashing in my social currency
with the team and saying, I need y'all

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to do me a solid favor right now.

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I'll explain later.

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Like, I can do that if they trust
me, but if Stan just comes in, they

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don't trust Stan at that point.

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So Stan can't do it.

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But putting me in that position
was really, really hard.

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When I go, Hey guys, I need
you to do me a solid favor.

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I don't know why.

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Like, that's not okay.

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Now in my situation, going through
the book and everything, there would

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never be a point in that company that,
Hey, we're not gonna make payroll,

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so I need to do this kinda stuff.

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Like I could see the numbers.

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I got to the point where, you know,
we worked our way in where it's kinda

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like, uh, we call it reverse delegation.

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And it's like, I'm going to take this
away from you 'cause you're bad at it.

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We would just like find ways to take
tasks away from the owner, from the

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leader because we needed it to be better.

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It was like I, so we had worked our
way in and taken some of that stuff,

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like the owner didn't run payroll.

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Um, Natalie in the book actually did.

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So I

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Dr. Chad Johnson: have a thought,
Reagan is this indirectly what the

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magic of Productive Dentist Academy is.

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In that, at the workshop conferences,
um, we have, you know, come

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together as the team and we go,
here's what all needs to get done.

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Um, say, by the way, who would be
the best person to get this done?

227
00:11:09,600 --> 00:11:13,020
And then, you know, like,
oh, you're right boss.

228
00:11:13,080 --> 00:11:16,770
It would be the administrative team's,
you know, best interest to do this.

229
00:11:16,770 --> 00:11:22,110
Well, why don't we let them feel
empowered to do their best by let it,

230
00:11:22,530 --> 00:11:26,100
and it's almost, I don't want to call
it, uh, passive aggressive, but do you

231
00:11:26,100 --> 00:11:31,830
think Reagan like that there was some,
um, some, um, rewiring of the boss to,

232
00:11:31,860 --> 00:11:35,520
you know, because the boss is bringing
the employees to this conference

233
00:11:35,760 --> 00:11:39,510
and then learning, wow, if I empower
my team, my team does a lot better.

234
00:11:39,840 --> 00:11:43,830
And then, and then, you know, the boss
goes, yeah, it kind of was my idea to

235
00:11:43,830 --> 00:11:49,020
come to this conference and it's my idea
to, to let them, you know, help me out.

236
00:11:49,020 --> 00:11:53,790
And by, by letting the team kind
of do this, I actually win and my

237
00:11:54,060 --> 00:11:55,920
productivity goes up and stuff like that.

238
00:11:56,130 --> 00:11:58,170
Reagan, was that ever a, a thing I.

239
00:11:58,785 --> 00:12:01,665
Regan Robertson: It is always a
beautiful thing to get everyone

240
00:12:01,665 --> 00:12:03,015
aligned on the same page.

241
00:12:03,015 --> 00:12:06,614
Meaning the understanding that if you're
going to serve a patient or you're going

242
00:12:06,614 --> 00:12:11,324
to deliver a product to a consumer or a
customer, that you're all in this together

243
00:12:11,324 --> 00:12:13,604
and that you all want it to be successful.

244
00:12:13,635 --> 00:12:19,694
Transparency is key, and no one
individual is great at everything.

245
00:12:20,055 --> 00:12:24,074
And I, I know for dentistry, um, I don't
know in the different industries you've

246
00:12:24,074 --> 00:12:28,484
worked with Jake, but, uh, you know, the,
a lot of pressure sits on the doctor's

247
00:12:28,484 --> 00:12:33,074
shoulders, especially if they're business
owner, um, and clinician at the same time.

248
00:12:33,405 --> 00:12:37,305
And I do think the, the conference
in particular, it absolutely helps

249
00:12:37,305 --> 00:12:40,395
people understand how they can show
up and, and be empowered and yeah,

250
00:12:40,395 --> 00:12:43,935
take off some of the pieces that,
that they shouldn't be holding.

251
00:12:43,935 --> 00:12:46,814
Maybe the doctor shouldn't be
holding and the team can step up.

252
00:12:46,844 --> 00:12:47,265
Jake, what?

253
00:12:47,505 --> 00:12:50,415
I think you've done an exceptional
job when you talk about a

254
00:12:50,415 --> 00:12:53,055
misalignment of, um, expectations.

255
00:12:53,055 --> 00:12:56,459
So you say expectations or values or
unspoken, what did you say exactly?

256
00:12:56,625 --> 00:12:57,555
It was really, really good.

257
00:12:57,765 --> 00:12:58,005
Jake Brown: That's it.

258
00:12:58,455 --> 00:13:01,065
Misaligned or unmet expectations?

259
00:13:01,545 --> 00:13:04,785
Regan Robertson: Misaligned or, yeah,
I think, I think you do an exceptional

260
00:13:04,785 --> 00:13:09,195
job separating the data elements from
the emotional elements, and suddenly it

261
00:13:09,195 --> 00:13:15,825
becomes not so personal anymore and you're
able to, um, refocus where your goal is.

262
00:13:15,825 --> 00:13:20,775
And it's not at necessarily saying,
stand is a crappy boss, or, you know, uh,

263
00:13:20,805 --> 00:13:22,545
Melanie doesn't know how to do her job.

264
00:13:24,045 --> 00:13:30,645
Jake Brown: Um, one of the things
that I learned is that, for instance,

265
00:13:30,645 --> 00:13:35,085
most people expect their boss to
lead them or to take them somewhere

266
00:13:35,085 --> 00:13:38,895
or to mentor them, or be a friend or
a father figure or a mother figure.

267
00:13:38,895 --> 00:13:42,405
Like they expect them to
make, like they expect them to

268
00:13:42,405 --> 00:13:43,725
change them and invest in them.

269
00:13:44,385 --> 00:13:47,295
Most bosses expect to
pay you for your work.

270
00:13:48,135 --> 00:13:48,705
That's it.

271
00:13:49,035 --> 00:13:52,485
It's like, that was a huge,
you know, misalignment for me.

272
00:13:52,485 --> 00:13:52,995
It was so long.

273
00:13:52,995 --> 00:13:57,345
I was like, I. You're my boss,
your job is to make me better.

274
00:13:57,345 --> 00:14:00,975
Like I'm the product that you're working
on and I will make you a lot of money.

275
00:14:01,965 --> 00:14:05,715
And then it's like, or not
like that just didn't align.

276
00:14:05,715 --> 00:14:07,725
And when I started trying to
have conversations like that

277
00:14:07,725 --> 00:14:09,945
with people, it was like, no.

278
00:14:10,485 --> 00:14:11,625
And I'm like, wait a minute.

279
00:14:11,895 --> 00:14:14,085
I completely misunderstood
this whole boss thing.

280
00:14:14,235 --> 00:14:19,425
Like, I did not, like, my expectation
was like, you know, I don't know what

281
00:14:19,755 --> 00:14:22,815
Curious George book, I read and thought
that this is what, how the world was

282
00:14:22,815 --> 00:14:24,345
gonna be when I got into my career.

283
00:14:24,825 --> 00:14:28,575
Um, I have found good people along
the way in this, uh, instance.

284
00:14:28,605 --> 00:14:34,185
It wasn't, um, it was just, um, Stan
wanted credit, wanted, he, Stan was

285
00:14:34,185 --> 00:14:36,465
building a fan club that clapped for him.

286
00:14:37,065 --> 00:14:37,155
Mm-hmm.

287
00:14:37,455 --> 00:14:39,645
And I was like, yeah, that
wasn't in the brochure.

288
00:14:39,795 --> 00:14:41,415
Like, not at all what I signed up for.

289
00:14:41,775 --> 00:14:45,525
Um, and one of the things you guys
mentioned talking about like the

290
00:14:45,525 --> 00:14:50,625
conference and that kind of stuff is,
um, specifically you said the, the owner.

291
00:14:51,584 --> 00:14:53,954
Setting up the rest of the
team to excel at their job.

292
00:14:54,375 --> 00:14:58,905
And in the book I talk about the
white framework, and it's just

293
00:14:58,905 --> 00:15:00,344
two questions that you figure out.

294
00:15:00,344 --> 00:15:01,964
What is the position,
what are you working on?

295
00:15:02,415 --> 00:15:07,035
And my favorite question to ask a leader,
like if you're reading the book, it's

296
00:15:07,035 --> 00:15:10,545
like, am I aligned with the company,
with the leader, the values, the team?

297
00:15:10,545 --> 00:15:11,385
Am I aligned?

298
00:15:11,415 --> 00:15:12,314
Am I a part of this?

299
00:15:12,314 --> 00:15:13,005
And where it's going?

300
00:15:13,395 --> 00:15:13,635
Great.

301
00:15:14,025 --> 00:15:18,344
The other question is, am I able, and
the idea there really is, do I have the

302
00:15:18,344 --> 00:15:21,314
skills and am I allowed to do my job?

303
00:15:22,064 --> 00:15:27,645
And my favorite question to ask the boss
is, is your team able to do their job?

304
00:15:27,974 --> 00:15:29,234
They only talk about the skills.

305
00:15:29,564 --> 00:15:31,574
And I say, do you allow them to do it?

306
00:15:31,935 --> 00:15:33,795
Do you allow them to grow and learn?

307
00:15:34,334 --> 00:15:38,204
Because here's an example, when my
son was learning to walk, I remember

308
00:15:38,204 --> 00:15:39,435
one day I was carrying the groceries.

309
00:15:39,494 --> 00:15:41,415
We, there's three steps
into our apartment.

310
00:15:41,415 --> 00:15:45,885
At the time he was, you know, little
and I was like, okay, I'll come back and

311
00:15:45,885 --> 00:15:49,094
carry you in because that was my solution.

312
00:15:49,905 --> 00:15:53,564
I come back and he is making it all
the way up to the top of the stairs.

313
00:15:54,045 --> 00:15:55,064
And I go, wait a minute.

314
00:15:55,155 --> 00:15:55,995
He had to fail.

315
00:15:55,995 --> 00:15:58,814
He had to do something that was
frustrating to me to be slow and

316
00:15:58,814 --> 00:16:02,444
everything, but I have to let
him learn to climb those stairs.

317
00:16:02,805 --> 00:16:05,025
And that's a frustrating
thing for my pace.

318
00:16:06,015 --> 00:16:10,725
But I never carried him up those stairs
again because I let him figure it out.

319
00:16:10,725 --> 00:16:13,755
I gave him, I allowed him
to develop that skill.

320
00:16:14,505 --> 00:16:17,475
And most leaders, their biggest
thing about delegation is I don't

321
00:16:17,475 --> 00:16:18,314
have that time to teach 'em.

322
00:16:19,155 --> 00:16:20,175
Well, that's cool.

323
00:16:20,324 --> 00:16:21,375
Or they won't do it as good as me.

324
00:16:21,375 --> 00:16:23,204
And I'm like, you know, here's
another story about my kids.

325
00:16:23,475 --> 00:16:25,574
This one almost went in the
book, but it wasn't about work.

326
00:16:26,025 --> 00:16:31,005
Um, we have a, like a staggered
chore chart that our kids grow into.

327
00:16:31,485 --> 00:16:31,814
Nice.

328
00:16:31,814 --> 00:16:34,725
And when our kids turn
five, they clean toilets.

329
00:16:35,324 --> 00:16:35,625
Dr. Chad Johnson: Yes.

330
00:16:36,194 --> 00:16:37,635
Jake Brown: And they clean
toilets like a 5-year-old.

331
00:16:38,385 --> 00:16:38,714
Sure.

332
00:16:39,074 --> 00:16:39,855
But they learn.

333
00:16:39,855 --> 00:16:43,694
But it's the next kid up whose job it's
to make sure that the toilet gets cleaned.

334
00:16:44,310 --> 00:16:48,210
So like right now, so a kid
turns five, well the kid older

335
00:16:48,210 --> 00:16:49,079
than them is two years older.

336
00:16:49,079 --> 00:16:52,020
The seven year old's job to make
sure that the five year-old learns

337
00:16:52,020 --> 00:16:53,189
how to and cleans the toilet.

338
00:16:53,400 --> 00:16:53,640
Brilliant.

339
00:16:53,880 --> 00:16:56,430
Well then it was the 12 year old's job
to make sure that the bathroom was done.

340
00:16:56,730 --> 00:16:59,189
So they get like a higher
level of oversight, right?

341
00:16:59,189 --> 00:17:00,150
Supervisory, yeah.

342
00:17:00,150 --> 00:17:00,360
Right.

343
00:17:00,569 --> 00:17:01,680
So they're learning that kind stuff.

344
00:17:01,680 --> 00:17:02,610
And I don't have to delegate.

345
00:17:02,610 --> 00:17:04,980
My ADHD is fine 'cause I'm
like bathroom done, I'm out.

346
00:17:05,369 --> 00:17:08,490
Um, but a five-year-old cleans the
bathroom like a five-year old, a

347
00:17:08,490 --> 00:17:11,970
six-year old cleans the bathroom
as good as I do, cleans the toilet.

348
00:17:12,329 --> 00:17:12,810
So you go.

349
00:17:13,589 --> 00:17:17,310
But it takes them a year to get
good at it, but at the same time,

350
00:17:19,319 --> 00:17:20,639
they develop that skill.

351
00:17:20,639 --> 00:17:23,190
They get better because we made
space for them to get better.

352
00:17:23,460 --> 00:17:27,329
And we started this
when my oldest was five.

353
00:17:28,260 --> 00:17:30,389
That means I haven't coined
a toilet in 10 years.

354
00:17:31,020 --> 00:17:32,460
That's how delegation works.

355
00:17:34,500 --> 00:17:36,150
Regan Robertson: You know, that's
gonna be like the soundbite

356
00:17:36,150 --> 00:17:37,530
for the entire podcast now.

357
00:17:38,100 --> 00:17:39,600
Jake Brown: I haven't
coined a toilet in 10 years.

358
00:17:39,750 --> 00:17:40,110
Drop.

359
00:17:42,720 --> 00:17:46,470
Regan Robertson: I, there, there is
a, there is a, aside from the cleaning

360
00:17:46,470 --> 00:17:50,310
toilet part, uh, what I think is really
interesting is right, you, you get out

361
00:17:50,310 --> 00:17:55,050
what you put into something and, um, and
allowing teams to have time to actually

362
00:17:55,050 --> 00:17:58,290
be able to be trained in addition to
doing day-to-day work is something

363
00:17:58,290 --> 00:18:02,190
that I have seen regardless of industry
again, that, that tends to be something

364
00:18:02,190 --> 00:18:03,720
that gets overlooked an awful lot.

365
00:18:03,720 --> 00:18:07,800
And Chad, to your point, like
with any, any conference or any

366
00:18:07,800 --> 00:18:12,180
sort of investment you make to,
to train your team, it takes time.

367
00:18:12,180 --> 00:18:16,920
How, like, Chad, for you, um, because
you've taken, you've taken your whole

368
00:18:16,920 --> 00:18:22,050
entire team multiple times and you invest
in training in them, um, do you just make

369
00:18:22,050 --> 00:18:27,060
that a, like, is it just a given, like
you just, when you are planning out your

370
00:18:27,060 --> 00:18:31,140
budget and you're looking at the year, you
just know like, I will designate X amount

371
00:18:31,140 --> 00:18:33,810
of hours as part of their development?

372
00:18:35,160 --> 00:18:35,700
Dr. Chad Johnson: No.

373
00:18:35,880 --> 00:18:36,300
Um.

374
00:18:37,110 --> 00:18:41,580
No, but we, I built it into my
Google calendar and so I, I don't

375
00:18:41,580 --> 00:18:46,650
think about the cumulative overall,
like the big, like the big picture.

376
00:18:47,250 --> 00:18:52,230
It's my actually like going
on Wednesday, um, will rotate.

377
00:18:53,220 --> 00:18:58,155
I. Having a training session, and the
hygienists can have the first one,

378
00:18:58,155 --> 00:19:00,824
the assistants can have the second
one, the admin can have the third one,

379
00:19:01,514 --> 00:19:05,175
and then the fourth week is the, the
monthly recap and stuff like that.

380
00:19:05,175 --> 00:19:08,324
So like, mine is a little bit more
granular, but then it adds up.

381
00:19:08,324 --> 00:19:12,735
So I suppose I could in my mind
say, okay, that's 12 hours a year.

382
00:19:12,764 --> 00:19:16,965
You know, that, uh, that the hygienists
are doing theirs and 12 hours a year

383
00:19:16,969 --> 00:19:17,834
that, you know, and stuff like that.

384
00:19:17,834 --> 00:19:23,564
But I've never thought, okay, let's,
I've got an extra $30,000, let's set

385
00:19:23,564 --> 00:19:28,784
that aside for employee development and,
and let's choose what to do with that.

386
00:19:29,084 --> 00:19:34,245
It was kind of like, oh man, I
suppose we should make that conference

387
00:19:34,245 --> 00:19:37,574
work and I'll just find a way to
make it work, even though I don't

388
00:19:37,574 --> 00:19:38,834
know if I have the budget for it.

389
00:19:38,895 --> 00:19:40,665
That's kind of how it went.

390
00:19:43,514 --> 00:19:45,435
Um, Jake, I have a question.

391
00:19:45,945 --> 00:19:48,794
Um, so I was curious how.

392
00:19:49,125 --> 00:19:52,725
It ended up long term and didn't
make it into the book that

393
00:19:52,725 --> 00:19:54,765
everyone chose to wear jeans.

394
00:19:55,425 --> 00:20:00,945
And then it makes me wonder if this,
the alternate sub caption of this

395
00:20:00,945 --> 00:20:02,685
book is how to train your Boss.

396
00:20:03,645 --> 00:20:03,675
Oh,

397
00:20:03,735 --> 00:20:04,425
Regan Robertson: well this is so good.

398
00:20:05,175 --> 00:20:06,405
I love the Jean story.

399
00:20:06,885 --> 00:20:07,395
Dr. Chad Johnson: Yes.

400
00:20:07,485 --> 00:20:09,075
So your thoughts, Jay?

401
00:20:09,945 --> 00:20:13,995
Um, sorry, I started laughing and
I kind of forgot the question.

402
00:20:14,085 --> 00:20:17,625
Um, uh, so the question, was there
any, like, so what didn't make it into

403
00:20:17,625 --> 00:20:19,515
the book, like over the next year?

404
00:20:19,785 --> 00:20:21,615
Was it like, what's that?

405
00:20:22,170 --> 00:20:23,580
A lot that didn't make it into the book.

406
00:20:23,700 --> 00:20:24,210
Yes.

407
00:20:24,420 --> 00:20:29,310
So I just wonder if, you know, like if
there was some poking fun of the gene

408
00:20:29,310 --> 00:20:35,400
story because poking fun, or shall we
call it soft bullying is one way that

409
00:20:35,460 --> 00:20:39,660
we can, you know, like let people know
like, hey, I'm just kidding around.

410
00:20:39,660 --> 00:20:41,400
But I'm not like there's some truth to it.

411
00:20:41,670 --> 00:20:45,930
We don't like when you aren't consistent
with your rules and you know, do you

412
00:20:45,930 --> 00:20:47,880
remember how we all wore the jeans?

413
00:20:47,880 --> 00:20:51,000
Do you want that to happen again
because you are not consistent with how

414
00:20:51,000 --> 00:20:52,980
you come to work and stuff like that?

415
00:20:52,980 --> 00:20:57,570
Like was there any more follow up
or was it just unsaid, unspoken,

416
00:20:57,570 --> 00:20:59,760
like done deal and that was it?

417
00:21:00,420 --> 00:21:03,270
Jake Brown: So on that specific,
okay, I'm gonna back up.

418
00:21:03,870 --> 00:21:05,970
There's a term that I use
and I call it custom jabs.

419
00:21:06,900 --> 00:21:06,990
Yes.

420
00:21:06,990 --> 00:21:09,420
And it's this idea, you can say
stuff that's like walking up and

421
00:21:09,420 --> 00:21:10,680
punching somebody in the throat.

422
00:21:10,860 --> 00:21:11,280
Yes.

423
00:21:11,430 --> 00:21:13,710
Jake Brown: And they will smile at
you and give you a hug and everything.

424
00:21:13,710 --> 00:21:17,520
'cause you're like, I heard you, I
have listened to you, I understand you.

425
00:21:17,820 --> 00:21:19,500
And now my punch is because.

426
00:21:19,889 --> 00:21:21,330
I know you better than other people.

427
00:21:21,629 --> 00:21:27,149
And I think that's those, even when
you do those and they're not kind,

428
00:21:27,389 --> 00:21:28,679
they land really, really well.

429
00:21:28,679 --> 00:21:29,280
And I have learned that.

430
00:21:29,280 --> 00:21:30,240
I'm really good at that.

431
00:21:30,720 --> 00:21:33,570
Um, actually my, my wife and my therapist
have told me I'm really good at that.

432
00:21:34,050 --> 00:21:35,280
Um, very efficient too.

433
00:21:35,280 --> 00:21:37,260
At the, sometimes, sometimes too good.

434
00:21:37,290 --> 00:21:37,530
Oh yeah.

435
00:21:37,530 --> 00:21:38,490
You can smile at somebody.

436
00:21:38,490 --> 00:21:38,610
Dr. Chad Johnson: I

437
00:21:38,610 --> 00:21:39,000
Jake Brown: know.

438
00:21:39,000 --> 00:21:40,770
Dr. Chad Johnson: See, that's
the best is when you actually

439
00:21:40,770 --> 00:21:43,470
smile and you just go, well, it's
'cause you don't wear deodorant.

440
00:21:43,649 --> 00:21:43,800
Yeah.

441
00:21:44,730 --> 00:21:44,790
See?

442
00:21:44,790 --> 00:21:45,990
And people are like, oh,

443
00:21:47,190 --> 00:21:48,629
Jake Brown: he said
that with a smile, huh?

444
00:21:50,340 --> 00:21:53,190
But it's just those custom
jabs, they, they do go deeper.

445
00:21:53,399 --> 00:21:56,429
They, they hit because the person's
like, oh, I, you understand me.

446
00:21:56,669 --> 00:22:00,510
It's kinda like, you know,
the, the jab from a friend.

447
00:22:01,139 --> 00:22:04,500
You can take a harder hit from a friend
than you can from a stranger or an enemy.

448
00:22:04,649 --> 00:22:05,310
That's right.

449
00:22:05,310 --> 00:22:07,470
And it, it matters more like
you're, you're gonna also

450
00:22:07,470 --> 00:22:08,490
respond to that differently.

451
00:22:08,790 --> 00:22:08,970
Um,

452
00:22:09,090 --> 00:22:11,850
Dr. Chad Johnson: so to the, to the genius
that's literally in Proverbs, isn't it?

453
00:22:11,850 --> 00:22:15,149
It's just like that's, you know,
that like a, a, a kiss from,

454
00:22:15,629 --> 00:22:16,679
uh, or something like that.

455
00:22:16,679 --> 00:22:21,540
Like that a kiss from an enemy is
worse than a, uh, than a jab or

456
00:22:21,540 --> 00:22:24,300
whatever from a friend, you know,
like from your, from your brother.

457
00:22:24,300 --> 00:22:25,470
And it's just like, yeah, that's true.

458
00:22:25,980 --> 00:22:26,129
Jake Brown: Yeah.

459
00:22:26,429 --> 00:22:28,920
Straight out the, the new
Chad translation, right?

460
00:22:29,095 --> 00:22:29,515
That's right.

461
00:22:29,515 --> 00:22:29,516
Yeah.

462
00:22:29,850 --> 00:22:31,500
It's, it's pretty much, yeah.

463
00:22:31,620 --> 00:22:33,450
It's the modern day context.

464
00:22:33,840 --> 00:22:34,950
The modern day gist.

465
00:22:35,010 --> 00:22:35,280
Yeah.

466
00:22:35,580 --> 00:22:36,931
Um, Sarah hears a lot of that.

467
00:22:38,970 --> 00:22:42,149
Regan Robertson: The, for context in this
book, the Gene, the gene story, the gene

468
00:22:42,149 --> 00:22:48,000
story is really about not, not leading
the way, horribly, like modeling the way

469
00:22:48,000 --> 00:22:51,780
in the worst way possible as a leader
and being a total hypocrite, correct?

470
00:22:51,825 --> 00:22:52,115
Yeah.

471
00:22:52,290 --> 00:22:52,530
Jake Brown: Yeah.

472
00:22:52,530 --> 00:22:57,629
It's, uh, so the boss shows up in jeans,
shows up in jeans, shows up in jeans.

473
00:22:57,659 --> 00:22:59,370
We were only allowed to
wear jeans on Friday.

474
00:22:59,985 --> 00:23:03,615
Our Fridays get taken away when
clients are in the office or you know,

475
00:23:03,615 --> 00:23:05,475
just because Stan ate a bad burrito.

476
00:23:05,504 --> 00:23:06,945
I don't know, we can't wear jeans.

477
00:23:06,945 --> 00:23:07,965
Like, it's ridiculous.

478
00:23:07,965 --> 00:23:08,655
There was no pattern.

479
00:23:09,195 --> 00:23:16,125
Um, so this kept going on and it was just,
it was kind of a freedom that we had.

480
00:23:16,125 --> 00:23:19,875
One of the things that we had to hold onto
that and it just kept getting taken away.

481
00:23:20,264 --> 00:23:22,635
And then there's this week that
Stan just starts showing up 'cause

482
00:23:22,635 --> 00:23:24,795
he didn't do laundry and he is
showing up wearing jeans all the

483
00:23:24,795 --> 00:23:26,534
time and we're like, this is garbage.

484
00:23:26,985 --> 00:23:31,155
So I rally the troops and we decide
that one day we're all just gonna

485
00:23:31,155 --> 00:23:32,865
wear jeans and see how this goes.

486
00:23:32,865 --> 00:23:36,735
And it proved a point we
didn't get in trouble.

487
00:23:36,735 --> 00:23:39,345
We should have, I should have
gotten in a lot of trouble for this.

488
00:23:39,435 --> 00:23:46,185
It didn't, um, it rallied everybody even
closer together and it made some changes.

489
00:23:46,545 --> 00:23:49,125
Um, gene Fridays were
never canceled again.

490
00:23:50,055 --> 00:23:51,075
Um, oh, okay.

491
00:23:51,225 --> 00:23:53,625
But the genes every day wasn't a thing.

492
00:23:53,655 --> 00:23:55,485
It's just like nobody ever spoke about it.

493
00:23:55,995 --> 00:23:56,985
Like it never came up.

494
00:23:57,840 --> 00:24:00,959
But we were always allowed to
wear, like every Friday, even if

495
00:24:00,959 --> 00:24:03,629
clients came to the office, we were
allowed to wear jeans on Friday.

496
00:24:03,659 --> 00:24:06,389
Like it just be became
sacred thing, you know?

497
00:24:06,389 --> 00:24:07,050
It's, it was good.

498
00:24:07,500 --> 00:24:16,139
Um, ironically though, I was gone for
about six months or so and it became

499
00:24:16,139 --> 00:24:19,679
jeans every day, so I was like, okay.

500
00:24:19,949 --> 00:24:22,889
So that was like a massive shift
that they changed the policy that

501
00:24:22,889 --> 00:24:25,080
everybody could just wear jeans and
I was kind of like, including Stan.

502
00:24:26,254 --> 00:24:26,544
Sure.

503
00:24:26,554 --> 00:24:26,905
Dr. Chad Johnson: Right.

504
00:24:27,264 --> 00:24:27,544
Jake Brown: I mean, you

505
00:24:27,804 --> 00:24:29,550
Regan Robertson: No, I, I'm Stan is Yeah.

506
00:24:29,550 --> 00:24:31,590
Chin Stan's not real, real sort of real

507
00:24:32,459 --> 00:24:32,820
Jake Brown: well.

508
00:24:32,820 --> 00:24:33,990
Right, right, right.

509
00:24:34,050 --> 00:24:34,260
No.

510
00:24:34,260 --> 00:24:36,570
Stan's a person.

511
00:24:36,570 --> 00:24:37,020
Different name.

512
00:24:37,199 --> 00:24:37,770
Yeah, a person.

513
00:24:38,490 --> 00:24:38,521
Oh, okay.

514
00:24:38,521 --> 00:24:38,522
Correct.

515
00:24:38,526 --> 00:24:38,584
Okay.

516
00:24:39,629 --> 00:24:39,899
Yeah.

517
00:24:39,959 --> 00:24:46,020
And, um, yeah, but Stan was, uh, yeah,
wore jeans whenever, um, they changed

518
00:24:46,020 --> 00:24:47,459
the kind of the culture a little bit.

519
00:24:47,459 --> 00:24:50,639
Like they shifted it kind of, I
think what happened is when I left

520
00:24:50,790 --> 00:24:56,760
it, um, some of the glue that I was
holding together, like I actually.

521
00:24:57,510 --> 00:25:02,490
In a way became an enabler because I
was standing in that gap and part of my

522
00:25:02,490 --> 00:25:06,720
leaving, like they had to, there was some
friction that they had to recalibrate.

523
00:25:07,350 --> 00:25:10,200
And I think in part of that there were,
there were several things that shifted.

524
00:25:10,500 --> 00:25:14,430
Um, another thing is right as I was
leaving, we shifted the company,

525
00:25:14,430 --> 00:25:16,050
that agency to be completely remote.

526
00:25:16,860 --> 00:25:17,370
Oh.

527
00:25:17,550 --> 00:25:20,490
So then that was fine, but when
they got together, everything

528
00:25:20,490 --> 00:25:21,600
was jeans of client meetings.

529
00:25:21,600 --> 00:25:22,680
You could wear jeans of client meetings.

530
00:25:22,680 --> 00:25:24,990
Like it definitely, there
was a big, big shift there.

531
00:25:25,410 --> 00:25:28,200
Um, so that was interesting.

532
00:25:28,320 --> 00:25:28,680
Um,

533
00:25:29,280 --> 00:25:29,370
Regan Robertson: mm-hmm.

534
00:25:29,910 --> 00:25:34,170
I really like how you, uh, how you address
the self-awareness piece in, in the

535
00:25:34,170 --> 00:25:36,120
book about leaders not being self-aware.

536
00:25:36,120 --> 00:25:38,940
And I pulled a statistic,
I posted it on LinkedIn.

537
00:25:38,940 --> 00:25:42,930
It was, it was something like 95% or
so of leaders believe that they're

538
00:25:42,930 --> 00:25:44,490
self-aware when actually it's like.

539
00:25:44,865 --> 00:25:45,405
Minimal.

540
00:25:45,405 --> 00:25:49,455
It's like 15% or something
actually are self-aware.

541
00:25:49,455 --> 00:25:53,805
And I thought the gene story was one
example of being very, it was poignant

542
00:25:53,805 --> 00:25:58,155
because how could you not know If you
have a policy in place and you know, and

543
00:25:58,155 --> 00:26:01,755
you show up as the Boston jeans, you've
gotta, I mean, you've gotta have a moment

544
00:26:01,755 --> 00:26:07,035
in your head where you know you are going
against the rules and then you tell this

545
00:26:07,035 --> 00:26:11,925
story about showing up and, and having
this, this big special day planned.

546
00:26:11,925 --> 00:26:17,295
It was like a training day and you did
the personality assessment and it rocked

547
00:26:17,355 --> 00:26:23,205
your world because it really demonstrated
just how disconnected Stan was from

548
00:26:23,205 --> 00:26:28,995
the person that he actually is to the
person that he is projecting and thinks

549
00:26:29,055 --> 00:26:32,175
he is, is sharing with everybody else.

550
00:26:32,175 --> 00:26:34,665
And that what.

551
00:26:35,100 --> 00:26:38,190
In the following pages, like
it was a cliffhanger for me.

552
00:26:38,190 --> 00:26:39,629
I was like jumping out.

553
00:26:39,629 --> 00:26:41,790
I've done all of the personality
tests, not every single

554
00:26:41,790 --> 00:26:42,990
one, but I've done so many.

555
00:26:43,379 --> 00:26:47,430
And, um, and I've seen this
scenario happen before, so I

556
00:26:47,430 --> 00:26:48,840
knew exactly where you were at.

557
00:26:48,840 --> 00:26:52,170
If you take the test, you do
not see yourself and you project

558
00:26:52,170 --> 00:26:55,620
it onto others and the book
continues and gives you tools.

559
00:26:55,620 --> 00:26:58,320
And I thought that was amazing because
whether you are a boss yourself or

560
00:26:58,320 --> 00:27:02,430
whether you are, uh, an employee sitting
in the leadership and trying to work

561
00:27:02,430 --> 00:27:06,600
through it, you actually have solutions
for it, which is amazing because most

562
00:27:06,600 --> 00:27:09,750
books, they talk about it, they make
you aware of it, and then there isn't

563
00:27:09,750 --> 00:27:11,610
a whole heck of a lot to do with it.

564
00:27:11,610 --> 00:27:16,200
So the, the Chad, do you remember the
personality test story in his book?

565
00:27:16,860 --> 00:27:18,150
Dr. Chad Johnson: Uh, fill
me in a little bit more

566
00:27:18,150 --> 00:27:19,170
Jake Brown: to for context.

567
00:27:19,500 --> 00:27:23,250
Well, the title is You Failed a
Personality Test, you Get a Cookie

568
00:27:26,040 --> 00:27:27,300
Dr. Chad Johnson: Story Of My Life.

569
00:27:30,930 --> 00:27:31,350
Regan Robertson: So, yeah.

570
00:27:31,350 --> 00:27:34,080
So every, so, uh, I mean, when
you're investing in your team.

571
00:27:34,605 --> 00:27:38,565
And, and forcing everybody to go
through these, these tests or these,

572
00:27:38,565 --> 00:27:42,495
whatever it is that you're gonna have
them do, uh, what good is it if if

573
00:27:42,495 --> 00:27:44,595
you're not gonna be real with yourself?

574
00:27:44,595 --> 00:27:46,605
And so, Jake did, I, did
I understand it correctly?

575
00:27:46,605 --> 00:27:50,805
Everybody took a personality test and
Stan gets up to, like, everyone's reading

576
00:27:50,805 --> 00:27:53,085
off what they got as their results.

577
00:27:53,385 --> 00:27:57,735
And it's obvious that Stan either
didn't, he didn't fill it out

578
00:27:58,635 --> 00:28:02,385
realistically, or he, he just saw a
completely different version of himself

579
00:28:02,385 --> 00:28:04,215
than everybody else was experiencing.

580
00:28:04,290 --> 00:28:05,350
Jake Brown: It was, yeah.

581
00:28:05,350 --> 00:28:11,385
It was definitely, um, projected, you
know, the masking of what Stan thought.

582
00:28:11,475 --> 00:28:13,935
Well, first off, wanted
everybody to think mm-hmm.

583
00:28:14,175 --> 00:28:16,905
And thought that we believed about him.

584
00:28:17,475 --> 00:28:22,995
But it was, it was one, probably the most
awkward moment in my career because you're

585
00:28:22,995 --> 00:28:27,195
sitting there, it stands like, reading off
this stuff and how great, you know, these

586
00:28:27,195 --> 00:28:28,335
are my strengths and all this kinda stuff.

587
00:28:29,145 --> 00:28:32,625
And like I remember like sitting
there like to this day I can remember

588
00:28:32,625 --> 00:28:37,095
that fluorescent light humming above
me because the room is so awkwardly

589
00:28:37,095 --> 00:28:40,875
silent as everybody's not laughing,
like looking around, like trying to

590
00:28:40,875 --> 00:28:43,455
figure out like what's happening here.

591
00:28:43,455 --> 00:28:50,295
Like everybody knew, like the interns
knew this was not real, but Stan was

592
00:28:50,295 --> 00:28:52,785
just like so proud of the results.

593
00:28:52,785 --> 00:28:55,155
Like, look at how great I am.

594
00:28:55,155 --> 00:28:58,215
I'm a great communicator and I'm
super organized and structured

595
00:28:58,215 --> 00:29:01,125
and a philosophical thinker and
emotions never come into play.

596
00:29:01,125 --> 00:29:04,305
And I'm like, you were screaming
at somebody 'cause the cookies

597
00:29:04,305 --> 00:29:05,595
were late 10 minutes ago.

598
00:29:05,895 --> 00:29:07,215
What are you dogging about?

599
00:29:07,810 --> 00:29:12,255
Um, about, it was just that moment that
I remember thinking like so many of

600
00:29:12,255 --> 00:29:17,055
these stories were even the name of the
book, where it came from was something

601
00:29:17,055 --> 00:29:22,275
happened and I became aware of a gap of
what I expected or what I thought Stan

602
00:29:22,275 --> 00:29:26,145
should be, you know, and it was like,
then I immediately went to myself of.

603
00:29:26,760 --> 00:29:28,980
As I progress to the book, as I get
a little bit of growth, it's like

604
00:29:29,010 --> 00:29:32,160
I can work on me and it's like,
okay, I need to be self-aware.

605
00:29:32,550 --> 00:29:33,960
Like, did I do this?

606
00:29:33,990 --> 00:29:37,320
So I didn't put in the book,
but I actually Huck, uh, my, you

607
00:29:37,320 --> 00:29:38,940
know, my best friend in the book.

608
00:29:39,000 --> 00:29:40,230
Um, actually he is my best friend.

609
00:29:40,230 --> 00:29:40,950
He lives across the street.

610
00:29:41,490 --> 00:29:42,750
Um, different name.

611
00:29:43,170 --> 00:29:48,030
Um, but we actually talked, we

612
00:29:48,030 --> 00:29:48,510
Dr. Chad Johnson: had a talk.

613
00:29:48,515 --> 00:29:48,675
It's Jason.

614
00:29:48,780 --> 00:29:49,410
It's not Jason.

615
00:29:49,500 --> 00:29:49,770
Okay.

616
00:29:49,795 --> 00:29:51,900
I, I thought I'd at least
just one in a million names.

617
00:29:51,900 --> 00:29:52,620
I'd try.

618
00:29:52,830 --> 00:29:53,370
I know.

619
00:29:53,550 --> 00:29:54,420
Listen, I

620
00:29:55,140 --> 00:29:55,560
Jake Brown: Good try.

621
00:29:55,650 --> 00:29:56,070
Go for it.

622
00:29:56,070 --> 00:29:56,130
Yeah,

623
00:29:56,130 --> 00:29:56,700
Regan Robertson: stay focused.

624
00:29:56,850 --> 00:30:00,720
Jake Brown: Um, but we, uh, anyway,
we had a conversation and it was just

625
00:30:00,720 --> 00:30:02,700
kinda like, Hey, are my results, right?

626
00:30:02,760 --> 00:30:04,920
Like, am I, am I right here?

627
00:30:04,920 --> 00:30:06,240
Like, this is what I thought about myself.

628
00:30:06,240 --> 00:30:07,800
I answered it from my perspective.

629
00:30:08,460 --> 00:30:11,790
And he was like, like, this surprised
me a little bit, but I can see that.

630
00:30:12,240 --> 00:30:12,870
And I'm like, okay.

631
00:30:13,260 --> 00:30:17,160
So, you know, having somebody that you
trust kind of sand off some of the edges

632
00:30:17,160 --> 00:30:19,110
or whatever, like, am I pretending here?

633
00:30:19,110 --> 00:30:20,160
Am I lying to myself?

634
00:30:20,550 --> 00:30:23,970
So I've been any kind of assessment,
I bounce it off of other people.

635
00:30:23,970 --> 00:30:27,660
Try to get that outside perspective
just to make sure, whether it's my wife,

636
00:30:27,690 --> 00:30:30,150
sometimes my kids, um, just other people.

637
00:30:30,150 --> 00:30:32,910
I'm kinda like, I think this
about myself, am I right?

638
00:30:33,390 --> 00:30:40,350
Um, but I've never been so far off that
everybody in the room is just like, like,

639
00:30:40,350 --> 00:30:41,790
what do we do with this information?

640
00:30:41,790 --> 00:30:42,660
Like, it, it was

641
00:30:42,660 --> 00:30:44,040
Dr. Chad Johnson: so weird.

642
00:30:44,550 --> 00:30:48,120
Jake, practical information for
all the listeners though, I've done

643
00:30:48,120 --> 00:30:54,060
employee evaluations where I have
peers evaluate, uh, you know, so

644
00:30:54,060 --> 00:30:55,830
like, you like the 360 kind of thing.

645
00:30:56,280 --> 00:30:56,970
I don't know.

646
00:30:56,970 --> 00:30:57,480
What's that?

647
00:30:58,200 --> 00:31:01,890
Uh, above, below beside like
peers, the, the boss peers.

648
00:31:01,890 --> 00:31:02,940
That sounds really fancy.

649
00:31:02,940 --> 00:31:03,420
Yes.

650
00:31:03,570 --> 00:31:05,610
Yes to that, yes to that.

651
00:31:05,850 --> 00:31:11,340
Um, and, but yeah, so I, and that
didn't go over so hot, um, because

652
00:31:11,340 --> 00:31:13,410
they felt like it was like trying to.

653
00:31:15,015 --> 00:31:16,005
Uh, gotcha.

654
00:31:16,005 --> 00:31:17,265
Or yeah, or whatever.

655
00:31:17,265 --> 00:31:18,735
Maybe it was the way I did it.

656
00:31:18,825 --> 00:31:19,455
I don't know.

657
00:31:19,455 --> 00:31:23,895
I am a boss, by the way, so, you know,
maybe I'm just not aware of how I did

658
00:31:23,895 --> 00:31:28,815
it, but, um, I, I had a, I had a tough
time with that because I thought it would

659
00:31:28,815 --> 00:31:33,225
be good for people to see when there's
a discrepancy between, well, your peers

660
00:31:33,225 --> 00:31:36,555
rated you as a two out of five and you
ranked yourself as a five out of five.

661
00:31:36,795 --> 00:31:37,755
Now it's okay.

662
00:31:37,755 --> 00:31:42,375
When you ranked yourself as a two and
they rank them you as a two, then it's

663
00:31:42,375 --> 00:31:47,475
just like, okay, you are very aware of
your deficiency, but at least you see it.

664
00:31:48,015 --> 00:31:51,825
Um, as opposed to being able to
bring up as just like, okay, you

665
00:31:51,825 --> 00:31:53,595
wrote down fives on everything.

666
00:31:54,225 --> 00:31:59,295
Your peers said three on these three
categories were why the discrepancy.

667
00:31:59,295 --> 00:31:59,955
But, um.

668
00:32:00,645 --> 00:32:02,295
I thought it was going to be a hit.

669
00:32:03,135 --> 00:32:05,895
It turned out it was just like,
you know, I don't know, they

670
00:32:05,895 --> 00:32:07,365
felt a little paranoid about it.

671
00:32:07,365 --> 00:32:11,955
So for what it's worth to the listeners do
it better than the way I did it, I guess.

672
00:32:12,045 --> 00:32:12,105
Yeah.

673
00:32:13,005 --> 00:32:17,835
Jake Brown: I would say I love the
idea and from a very high level,

674
00:32:18,435 --> 00:32:21,915
hyper-focused, like, this will be,
this would be helpful for me, this

675
00:32:21,915 --> 00:32:23,055
would be helpful for other people.

676
00:32:23,295 --> 00:32:29,445
One of the things that I always, um,
you know, I learned from Stan and a

677
00:32:29,445 --> 00:32:32,655
couple other places and then I've tried
to implement it even with my kids.

678
00:32:32,685 --> 00:32:36,015
It's, you know, like the whole idea
of like, you know, you wanna celebrate

679
00:32:36,015 --> 00:32:40,305
'em in public unless they're super
introverted, like that could be painful.

680
00:32:40,665 --> 00:32:44,115
And then you reprimand
or you coach in private.

681
00:32:44,715 --> 00:32:44,835
Yes.

682
00:32:44,865 --> 00:32:47,865
Like you try to do that more and the
idea is that you're trying to expose

683
00:32:47,865 --> 00:32:50,325
something or show somebody where
they should be coached and you're

684
00:32:50,325 --> 00:32:54,135
dragging other people into that
conversation, especially on reviews.

685
00:32:54,135 --> 00:32:54,945
'cause you go into the review.

686
00:32:55,665 --> 00:32:57,345
Think of it this way, anytime.

687
00:32:57,405 --> 00:33:01,005
The way that most reviews are wired,
like the way that they're intentionally

688
00:33:01,005 --> 00:33:04,605
designed is I'm interviewing for a raise.

689
00:33:06,165 --> 00:33:09,195
Like that is how we go into
them as most employees, right?

690
00:33:09,195 --> 00:33:12,915
It's like I, I want to skew all of
the data because depending on how I

691
00:33:12,915 --> 00:33:16,305
answer these, that determines if I
get a raise or promotion or whatever.

692
00:33:16,845 --> 00:33:20,655
You go, okay, I don't want
other people's feedback.

693
00:33:20,865 --> 00:33:22,605
I don't want like, I want this.

694
00:33:22,725 --> 00:33:28,125
Like, and then if you get some people
that maybe aren't as healthy, that are

695
00:33:28,125 --> 00:33:31,785
like, oh, well if I rate them low, then
I'll be the one up for the promotion.

696
00:33:32,145 --> 00:33:33,765
And then it just, it gets messy.

697
00:33:33,795 --> 00:33:36,945
'cause it's like anytime there's
not trust, anytime it's not a

698
00:33:36,945 --> 00:33:41,415
safe place for honesty, then you
can't have, it becomes grenades.

699
00:33:41,565 --> 00:33:42,405
So now you have

700
00:33:42,405 --> 00:33:47,745
Dr. Chad Johnson: two discrepancies,
one bias in favor of the the first

701
00:33:47,745 --> 00:33:52,530
person and then the other people can
be a. Well, a positive or negative,

702
00:33:52,530 --> 00:33:54,899
it could be their best friend
that's trying to skew it up too.

703
00:33:54,930 --> 00:33:55,379
You're right.

704
00:33:56,070 --> 00:33:56,399
Wow.

705
00:33:56,399 --> 00:33:56,490
It's

706
00:33:56,490 --> 00:33:56,669
Dr. Chad Johnson: just

707
00:33:57,629 --> 00:33:58,919
Jake Brown: honesty dies when

708
00:34:00,960 --> 00:34:04,020
it's not a good, like, if it's not
a healthy place, honesty is not

709
00:34:04,020 --> 00:34:06,180
valued like people are in it to win.

710
00:34:06,720 --> 00:34:07,230
Yes.

711
00:34:08,190 --> 00:34:10,650
Regan Robertson: I was gonna say,
Chad, let's talk, let's, let's,

712
00:34:10,650 --> 00:34:12,360
Jake, let's slide this over to Betsy.

713
00:34:12,420 --> 00:34:15,060
'cause let's, let's put
Betsy under this frame.

714
00:34:15,060 --> 00:34:17,279
So Betsy is a character in the book, Chad.

715
00:34:17,639 --> 00:34:23,190
And when you're talking about like 360
or peer reviewed, uh, you know, reviews

716
00:34:23,190 --> 00:34:26,009
and whatnot, I've done, I've done
multiple different types of reviews.

717
00:34:26,009 --> 00:34:27,449
Betsy would be horrible.

718
00:34:27,509 --> 00:34:31,469
So she is this character that,
uh, there's a bit of nepotism

719
00:34:31,469 --> 00:34:33,389
going on, if I remember correctly.

720
00:34:33,719 --> 00:34:35,639
And so she gets special treatment.

721
00:34:35,639 --> 00:34:36,989
She's horrible.

722
00:34:37,080 --> 00:34:40,469
Like she, she, she does not,
she does not play by the rules.

723
00:34:40,469 --> 00:34:43,380
She, she doesn't show up for,
for like client meetings or if

724
00:34:43,380 --> 00:34:44,610
she does, she's dressed sloppily.

725
00:34:44,610 --> 00:34:48,389
Like there was, she was a, uh,
a really great example of a bad.

726
00:34:49,050 --> 00:34:50,159
Jake Brown: Called her Bedhead Betsy.

727
00:34:50,255 --> 00:34:51,585
Regan Robertson: Wait, bedhead, Betsy.

728
00:34:53,909 --> 00:34:56,909
Dr. Chad Johnson: That sounds like a
tra Do you remember Garbage Pail Kids?

729
00:34:56,940 --> 00:35:01,020
You know, because that sounds like the
perfect quintessential garbage pail kid.

730
00:35:01,140 --> 00:35:01,800
Jake Brown: I can see that.

731
00:35:02,010 --> 00:35:05,430
I should have made a garbage pail
kid card of her as part of the kit.

732
00:35:05,490 --> 00:35:05,730
Yeah.

733
00:35:05,735 --> 00:35:05,945
Yeah.

734
00:35:06,210 --> 00:35:07,050
Regan Robertson: Supposedly would have.

735
00:35:07,055 --> 00:35:07,185
Yeah.

736
00:35:07,620 --> 00:35:07,950
Yeah.

737
00:35:07,950 --> 00:35:11,220
I don't know if you said this or if I
just like wrote this down in my notes,

738
00:35:11,220 --> 00:35:15,870
but I, I, I have nepotism, Betsy, and
I said, bad leaders let trash employees

739
00:35:15,870 --> 00:35:17,550
stay and they don't deal with it.

740
00:35:17,895 --> 00:35:18,185
Jake Brown: Yeah.

741
00:35:19,705 --> 00:35:20,670
Regan Robertson: Um, yeah.

742
00:35:21,000 --> 00:35:21,840
Tell us more.

743
00:35:22,350 --> 00:35:22,560
Jake Brown: Yeah.

744
00:35:22,650 --> 00:35:26,490
Um, so in each, I like the way
you did, you said that better.

745
00:35:26,700 --> 00:35:30,840
Um, in, in each chapter what actually
happened is I, I was telling the stories

746
00:35:30,900 --> 00:35:34,320
and then I needed to come back to them
and I was like, but what's the thing?

747
00:35:34,830 --> 00:35:35,670
You know, what's the thing?

748
00:35:35,670 --> 00:35:38,160
And I started calling 'em nuggets and then
that was funny 'cause it's all poop jokes.

749
00:35:38,580 --> 00:35:42,450
Um, but I hand wrote them, so like
at the end of every chapter there's

750
00:35:42,450 --> 00:35:45,330
this handwritten note where it's kind
of like I wanted to be kinda like.

751
00:35:46,965 --> 00:35:49,065
I wrote in the book to
say, here's the takeaway.

752
00:35:49,365 --> 00:35:52,455
And on that one, with the bedhead,
Betsy, the idea is that, you know, a

753
00:35:52,455 --> 00:35:56,295
good leader takes out the trash, like
it's going to rot and ruin everything

754
00:35:56,295 --> 00:36:00,015
else, but you gotta clean up like
that is part of the leader's job.

755
00:36:00,015 --> 00:36:02,205
It's not comfortable, it's
not fun, even if it's your

756
00:36:02,205 --> 00:36:03,705
fault that the trash is there.

757
00:36:04,245 --> 00:36:09,465
Um, but like, I literally started
the paperwork and everything trying

758
00:36:09,465 --> 00:36:14,115
to fire this person and I was just
told no, like, we're not gonna

759
00:36:14,115 --> 00:36:15,015
do that 'cause I don't want to.

760
00:36:15,225 --> 00:36:17,325
And I was like, you've
gotta be kidding me.

761
00:36:19,390 --> 00:36:22,635
Regan Robertson: It's, it's crazy to me
how much it, it brings down the entirety

762
00:36:22,635 --> 00:36:24,375
of the group when things like that happen.

763
00:36:24,375 --> 00:36:28,845
It sets a really bad example and, and
it just ends up, it's like an infection.

764
00:36:28,845 --> 00:36:31,755
I think It just, it, it starts
to fester and, and go down.

765
00:36:31,755 --> 00:36:35,895
And so to the point of it, I think
when you're aligned, like when the

766
00:36:35,895 --> 00:36:40,185
team's aligned, when the leadership
is great, then, then it's, it's

767
00:36:40,185 --> 00:36:43,605
easy to get to get peer reviews
because the trust and the honesty.

768
00:36:44,250 --> 00:36:44,550
There.

769
00:36:44,940 --> 00:36:47,850
You know, Jake, I feel like
this entire book was actually

770
00:36:47,880 --> 00:36:51,420
a quest to reclaim your joy.

771
00:36:51,480 --> 00:36:53,610
I like, yeah, yeah.

772
00:36:53,610 --> 00:36:54,600
Who doesn't love a quest?

773
00:36:54,810 --> 00:36:59,910
It felt like a quest to, to recapture
joy and, and live through things and

774
00:36:59,910 --> 00:37:02,130
try to, to have fun along the way.

775
00:37:02,130 --> 00:37:06,390
And I, you know, you start the book
off with, with your ninja, like office

776
00:37:06,390 --> 00:37:11,760
shenanigans and, and playfulness and,
and part of it made me sad because how

777
00:37:11,760 --> 00:37:16,050
many times in my own life have I really,
I can get super hyper, hyper-focused,

778
00:37:16,050 --> 00:37:18,270
especially towards a mission or a project.

779
00:37:18,270 --> 00:37:22,380
And I do not build in enough
time, I think, to have fun,

780
00:37:22,410 --> 00:37:23,610
like on the daily basis.

781
00:37:23,610 --> 00:37:26,400
I'm better now, but there were
years when I just, I was so

782
00:37:26,400 --> 00:37:27,900
focused on the goal at hand.

783
00:37:27,900 --> 00:37:31,680
Like I, I, I felt like, you know, the
dogs at the racetrack where they have

784
00:37:31,680 --> 00:37:34,920
the little rabbit on the stick and it
felt like, I felt like that's where I

785
00:37:34,920 --> 00:37:36,690
was always going for a lot of my career.

786
00:37:37,020 --> 00:37:38,790
And, um, and, you know.

787
00:37:40,155 --> 00:37:43,845
In all of that, there's just so many,
there's months, there's years that can

788
00:37:43,845 --> 00:37:45,705
get, that can just go by the wayside.

789
00:37:45,705 --> 00:37:48,405
And I feel like throughout this book
and throughout your, your decade of

790
00:37:48,405 --> 00:37:53,865
experience, you were that for like the
team you tried to help them keep up

791
00:37:53,865 --> 00:37:56,415
the joint, even in a toxic environment.

792
00:37:56,415 --> 00:37:59,175
Do you think that's just
your personality in general?

793
00:37:59,805 --> 00:38:01,995
Jake Brown: I think a lot
of that is my personality.

794
00:38:01,995 --> 00:38:02,415
It is.

795
00:38:02,475 --> 00:38:06,165
Um, I mean, listeners you probably
know I have a DHD you probably

796
00:38:06,165 --> 00:38:07,305
picked up at that really quickly.

797
00:38:07,605 --> 00:38:12,825
Um, but what I found out looking
back was that, um, it was horrible.

798
00:38:13,215 --> 00:38:18,135
And um, there's a line where I talk about
like as we were going, you know, that

799
00:38:18,675 --> 00:38:20,805
fun sparked joy and joy brought growth.

800
00:38:21,945 --> 00:38:23,355
That's how it worked for me.

801
00:38:23,685 --> 00:38:26,085
And in order to survive,
I needed people to smile.

802
00:38:26,085 --> 00:38:29,055
I needed things, I needed
disruption in the pain.

803
00:38:29,805 --> 00:38:31,005
And I just went to what I knew.

804
00:38:31,005 --> 00:38:33,705
And it was, you know, I was the kid
who was in the back of the class

805
00:38:33,705 --> 00:38:35,145
being told, sit still doodling.

806
00:38:35,145 --> 00:38:37,305
Like I, I was that kid like I was.

807
00:38:38,430 --> 00:38:41,730
Now I'm a grownup version of
that kid and it's allowed, 'cause

808
00:38:42,030 --> 00:38:42,960
I built my business this way.

809
00:38:43,200 --> 00:38:47,010
But it's like this idea where there had
to be fun, there had to be disruption

810
00:38:47,670 --> 00:38:52,050
because I was like, something in
me was dying and it just happened.

811
00:38:52,050 --> 00:38:52,770
We weren't allowed to talk.

812
00:38:52,770 --> 00:38:53,460
We weren't allowed to do stuff.

813
00:38:53,460 --> 00:38:56,520
And like you mentioned hallway
assassin chapter one, it's like we

814
00:38:56,520 --> 00:39:00,480
just started playing little, I mean
it's like we are seven year olds out

815
00:39:00,480 --> 00:39:03,420
in the hall playing cops and robbers
like shooting each other and stuff.

816
00:39:03,600 --> 00:39:04,740
Like it is ridiculous.

817
00:39:05,310 --> 00:39:06,330
And it just happened.

818
00:39:06,450 --> 00:39:09,780
It was just like, it just kind of
popped out and it was like, and

819
00:39:09,780 --> 00:39:13,650
then more people saw that spark
where we were kind of alive.

820
00:39:13,980 --> 00:39:16,740
It was just started with the two of
us and then more people joined and

821
00:39:16,920 --> 00:39:20,010
people like they found that fun.

822
00:39:20,400 --> 00:39:23,820
But here's the thing, we actually were
hitting our goals and projections more

823
00:39:24,150 --> 00:39:26,970
because everybody was fired up and
fueled and we were running faster.

824
00:39:27,420 --> 00:39:30,150
But at the same time, that hyper focus
on the goals, I think that's great.

825
00:39:30,150 --> 00:39:33,330
And I think somebody
at the company should.

826
00:39:34,140 --> 00:39:36,779
Be monitoring that, you know,
there's has to be somebody,

827
00:39:36,779 --> 00:39:39,150
otherwise we're just having a bunch
of fun on what niece is dying.

828
00:39:39,150 --> 00:39:39,540
Grown up.

829
00:39:39,839 --> 00:39:40,290
Yeah, sure.

830
00:39:40,350 --> 00:39:42,240
Well not even just be the grownup,
but it could just be something

831
00:39:42,240 --> 00:39:43,230
where you're like checking in.

832
00:39:43,290 --> 00:39:44,970
You're kinda like, okay, are
we still facing the goal?

833
00:39:44,970 --> 00:39:45,870
Okay guys, sure.

834
00:39:45,870 --> 00:39:46,589
It's lunchtime.

835
00:39:46,589 --> 00:39:48,480
We had a fun morning back to work.

836
00:39:49,020 --> 00:39:50,400
Um, that can happen.

837
00:39:50,400 --> 00:39:54,660
I've had to be that person in situations
and that became a dichotomy of I'm

838
00:39:54,660 --> 00:39:56,549
the distraction and the driver.

839
00:39:56,640 --> 00:40:00,810
Like, you know, I have to, I physically
would be like, Hey, headphones on.

840
00:40:00,810 --> 00:40:01,259
We're working.

841
00:40:01,259 --> 00:40:05,100
Like I had to physically signal
people that it's work time where I'm

842
00:40:05,100 --> 00:40:06,870
headphones on, like, this is our workout.

843
00:40:06,900 --> 00:40:08,040
Like this is what we're doing.

844
00:40:08,580 --> 00:40:13,410
Um, but I don't think
chasing goals is bad.

845
00:40:13,440 --> 00:40:16,710
Like I have a lot of fun chasing big
goals and driving things forward.

846
00:40:17,400 --> 00:40:21,089
I sometimes have trouble celebrating
because of most of my career

847
00:40:21,089 --> 00:40:23,279
when I'm driving and I hit a
big thing and I have a break.

848
00:40:23,279 --> 00:40:25,710
Like for instance, the
book, I launched my book.

849
00:40:25,710 --> 00:40:26,700
I put it out there in the world.

850
00:40:26,910 --> 00:40:29,339
People started like, it went
way better than I expected.

851
00:40:29,339 --> 00:40:30,720
It was received very well.

852
00:40:30,779 --> 00:40:31,290
I mean, I was.

853
00:40:33,029 --> 00:40:36,270
I was like, man, I hope 50 people
buy this sometime in my lifetime.

854
00:40:36,359 --> 00:40:36,779
Yes.

855
00:40:36,779 --> 00:40:43,380
Let's just say that pre-orders were,
it has now surpassed 5,000 copies.

856
00:40:44,160 --> 00:40:45,540
And I was like, hoping for 50.

857
00:40:45,569 --> 00:40:47,759
I was kinda like, I don't wanna
tell people that I wanna sell 50.

858
00:40:47,790 --> 00:40:48,690
Like, we'll see what happens.

859
00:40:49,049 --> 00:40:53,279
Um, but having that big billion
grabbing into it, and I launched the

860
00:40:53,279 --> 00:40:56,520
book, and to be honest, by the time
it was live and I got everything

861
00:40:56,520 --> 00:40:57,779
done and it's, it's for sale.

862
00:40:57,839 --> 00:40:59,160
I was so tired of it.

863
00:40:59,190 --> 00:41:00,120
I like almost hated it.

864
00:41:00,600 --> 00:41:01,890
It was like, I'm ready
to do something else.

865
00:41:01,890 --> 00:41:01,950
Yeah.

866
00:41:02,279 --> 00:41:05,430
And the way my brain works
is I crossed the finish line.

867
00:41:05,880 --> 00:41:08,279
The way that I celebrate
is I start the next race.

868
00:41:08,819 --> 00:41:09,000
Yep.

869
00:41:09,750 --> 00:41:11,670
Jake Brown: And I had to like,
put in some buffers and go,

870
00:41:11,670 --> 00:41:12,600
okay, we're gonna celebrate.

871
00:41:12,600 --> 00:41:17,130
And my wife being awesome actually
scheduled a vacation and we went

872
00:41:17,130 --> 00:41:21,660
and hiked in, uh, we went and hiked
in Colorado without cell service.

873
00:41:22,500 --> 00:41:25,650
So I launched my book and the
next week I was off the grid.

874
00:41:26,730 --> 00:41:29,550
I came back and I was excited and
I loved it again, but it was one of

875
00:41:29,550 --> 00:41:32,250
those things like she knew that about
me and protected me from myself.

876
00:41:32,280 --> 00:41:35,430
'cause I was about to dive into
whatever the next thing on my list was.

877
00:41:36,180 --> 00:41:40,680
Um, so I think having the fun, having
those disruptions, scheduling them

878
00:41:40,680 --> 00:41:42,570
and protecting them is important.

879
00:41:43,230 --> 00:41:48,630
Having flexibility for the fun will
help people, but at the same time, it's

880
00:41:48,630 --> 00:41:53,370
like if you just schedule, if you have a
bunch of forced fun, like it's not fun.

881
00:41:53,490 --> 00:41:53,700
No.

882
00:41:53,700 --> 00:41:57,480
Like I talk about, man, another chapter
in there is the, uh, fantasy football.

883
00:41:57,630 --> 00:42:01,170
Like, yes, we were forced to do
fantasy football and nobody wanted to.

884
00:42:01,440 --> 00:42:03,210
And it was just like, all right, great.

885
00:42:03,210 --> 00:42:04,920
It's like, this is gonna be
a great culture experience.

886
00:42:05,070 --> 00:42:06,300
Like we're everybody's gonna love it.

887
00:42:06,300 --> 00:42:10,260
And we were just like,
this is so horrible.

888
00:42:10,470 --> 00:42:14,580
So like, you can't force the fun,
but you have to leave room for

889
00:42:14,580 --> 00:42:16,350
people to overlap and waste time.

890
00:42:17,970 --> 00:42:19,050
And it doesn't have to be a lot.

891
00:42:19,170 --> 00:42:22,860
It just, it has to be some so that
community so that they will like each

892
00:42:22,860 --> 00:42:24,540
other so that they can move forward.

893
00:42:24,570 --> 00:42:25,200
And it can be.

894
00:42:25,875 --> 00:42:29,595
Little things like movies during
lunchtime, like, you know, we would

895
00:42:29,595 --> 00:42:33,195
watch sometimes a movie across four
days during our lunch breaks where we'd

896
00:42:33,195 --> 00:42:34,695
just sit down together if you wanted to.

897
00:42:34,695 --> 00:42:36,405
You could in the conference room or not.

898
00:42:36,765 --> 00:42:42,045
Just little things like that that it is,
it's just like if it sparks and it sounds

899
00:42:42,045 --> 00:42:43,995
like fun, ask if people wanna do it.

900
00:42:44,565 --> 00:42:48,645
Um, but then at the same time
you have to move things forward

901
00:42:48,645 --> 00:42:49,725
or you stop getting paid.

902
00:42:50,085 --> 00:42:50,325
So

903
00:42:53,415 --> 00:42:56,655
Regan Robertson: fantasy football was
on my list of, of notes because of the

904
00:42:56,655 --> 00:42:59,565
forced fund and everyone has had to
suffer through a pizza party that they

905
00:42:59,565 --> 00:43:01,725
didn't want to necessarily be part of.

906
00:43:02,265 --> 00:43:05,445
And it is, um, you know, by the way,

907
00:43:05,865 --> 00:43:08,895
Jake Brown: if you are a leader and
you are bringing in Little Caesar's

908
00:43:08,895 --> 00:43:13,605
Pizza thinking that grownups are
gonna like be happy or it's worth

909
00:43:13,605 --> 00:43:16,005
something, like it's just wrong.

910
00:43:16,035 --> 00:43:18,885
Like a pizza party is
not community like it is.

911
00:43:20,145 --> 00:43:21,075
The way I think of it is like.

912
00:43:21,569 --> 00:43:24,180
If you've ever been to a food
bank or somewhere where people

913
00:43:24,180 --> 00:43:28,650
are like getting food, like nobody
wants to actually be seen there.

914
00:43:28,710 --> 00:43:30,750
They're there 'cause they need help
and they're there for the help.

915
00:43:31,290 --> 00:43:35,609
That is how you feel going to a most
company, pizza parties, it's kind of

916
00:43:35,609 --> 00:43:38,759
like, well, I don't have enough time to go
anywhere, so I guess I'll grab this pizza.

917
00:43:38,759 --> 00:43:40,650
And you're looking around at all the
other people that are trapped in a

918
00:43:40,650 --> 00:43:41,790
situation they don't wanna be in.

919
00:43:41,790 --> 00:43:44,640
And you're like, you know, there's
hope somewhere else out there.

920
00:43:44,850 --> 00:43:47,460
I can't wait to not be
at this pizza party.

921
00:43:47,460 --> 00:43:49,350
Like, I want my life
to be better than this.

922
00:43:49,799 --> 00:43:50,220
Right.

923
00:43:50,880 --> 00:43:54,270
Regan Robertson: Okay, so that's a
beautiful like flip because this book

924
00:43:54,360 --> 00:43:58,620
is, as you said, it, it goes from, you
know, complaining about the situation,

925
00:43:58,620 --> 00:44:00,180
which is kind of a victim mindset, right?

926
00:44:00,180 --> 00:44:04,470
Like, I'm stuck in this and I, I
just like leapt up when I heard

927
00:44:04,470 --> 00:44:08,940
in the book you say like, I'm
responsible for this, I can leave.

928
00:44:08,970 --> 00:44:11,760
Like, I'm not a prisoner
here, I can do this.

929
00:44:11,850 --> 00:44:13,500
She was so good.

930
00:44:13,500 --> 00:44:14,580
I was like, yeah.

931
00:44:14,580 --> 00:44:19,680
And you have this like acronym wipe
and, and it gives you this like

932
00:44:19,680 --> 00:44:23,610
assessment tool to how you can either
continue to show up or, you know,

933
00:44:23,790 --> 00:44:26,070
you are no longer in alignment.

934
00:44:26,070 --> 00:44:28,080
So, so tell me if I'm wrong, here it is.

935
00:44:28,080 --> 00:44:31,350
It stands for winner,
intern, prisoner and expert.

936
00:44:31,350 --> 00:44:31,710
Right.

937
00:44:32,205 --> 00:44:32,385
Yep.

938
00:44:32,775 --> 00:44:37,035
So along with this acronym, you also
have when you buy the book a kit, like

939
00:44:37,035 --> 00:44:40,425
you can go to your, like a special
URL and you've got a kit with like

940
00:44:40,485 --> 00:44:42,615
downloadables in it that support this.

941
00:44:42,615 --> 00:44:47,865
But can you tell our listeners about the
white acronym and, and how it helps you?

942
00:44:47,865 --> 00:44:51,585
Kind of how it, I, I mean, I don't know
if you tell me more about it because

943
00:44:51,585 --> 00:44:56,355
it's a brilliant, brilliant, the simple,
like, I know exactly where I'm at in

944
00:44:56,355 --> 00:45:00,855
this moment and how I can show up and
own my life and be the hero of my story.

945
00:45:01,425 --> 00:45:01,935
Jake Brown: Yeah, for sure.

946
00:45:01,965 --> 00:45:05,955
Um, so it came about 'cause I was,
again, I was struggling and trying

947
00:45:05,955 --> 00:45:09,495
to figure myself out and then I
started using it during people's

948
00:45:09,495 --> 00:45:11,265
reviews, their quarterly reviews.

949
00:45:11,355 --> 00:45:14,865
I was just trying to figure out, like
I, I was trying to come up with like a

950
00:45:14,865 --> 00:45:16,935
culture scale, like, are they still here?

951
00:45:16,935 --> 00:45:18,345
Can I count on them for another quarter?

952
00:45:18,585 --> 00:45:22,305
Like I was kind of self-preservation
of my role for the people who worked

953
00:45:22,305 --> 00:45:23,985
for me, like I was grading them.

954
00:45:23,985 --> 00:45:25,725
And that's kind of how it first started.

955
00:45:26,415 --> 00:45:26,805
And.

956
00:45:27,210 --> 00:45:30,270
The idea that I started looking at
for myself, and every month I would

957
00:45:30,270 --> 00:45:33,299
grade myself on it just to see who
am I showing up for other people

958
00:45:33,299 --> 00:45:35,580
and what is my role in this space?

959
00:45:36,150 --> 00:45:40,049
And it's, we mentioned earlier, it's the,
um, you just asked two simple questions.

960
00:45:40,259 --> 00:45:41,040
Am I aligned?

961
00:45:41,640 --> 00:45:44,730
Like do I align with the boss, with
the company, the vision, the team?

962
00:45:44,880 --> 00:45:48,450
Like am I a part of this movement or not?

963
00:45:49,620 --> 00:45:49,890
Yes.

964
00:45:49,890 --> 00:45:50,130
No.

965
00:45:50,339 --> 00:45:53,190
So it's, you know, that's
one, it's a two by two grid.

966
00:45:53,190 --> 00:45:56,730
So on the grid it's a two by two
grid for the white framework.

967
00:45:56,790 --> 00:46:00,779
And what you can do is you ask
yourself the two questions, and the

968
00:46:00,779 --> 00:46:04,350
first one it's, you know, the question
on the left axis is, am I aligned?

969
00:46:04,710 --> 00:46:08,009
And it's either, yes, I'm aligned
with the boss, the team, the mission,

970
00:46:08,009 --> 00:46:09,480
the company where we're moving.

971
00:46:09,480 --> 00:46:11,040
Am I a part of that movement or not?

972
00:46:11,790 --> 00:46:14,040
Yes, no, super simple.

973
00:46:14,040 --> 00:46:19,980
And then you just circle that row and then
vertically it's am I able, and the way I

974
00:46:19,980 --> 00:46:22,500
define able is, are you able to or not?

975
00:46:22,860 --> 00:46:24,600
Do you have the skills and are
you allowed to do your job?

976
00:46:24,600 --> 00:46:25,259
And you circle it.

977
00:46:25,935 --> 00:46:29,025
And as I came up with this, those were
the two questions I wanted people to know.

978
00:46:29,025 --> 00:46:32,535
And I was trying, trying to come up with
a, a system or whatever, and I love two

979
00:46:32,535 --> 00:46:36,285
by two grids because it just, you get
to ignore everything else in the world.

980
00:46:36,285 --> 00:46:38,055
These are the only two
things that we're answering.

981
00:46:38,655 --> 00:46:42,885
And I came up with that, and then
eventually I just started naming

982
00:46:42,885 --> 00:46:46,635
them and I had to adjust one of them,
but I thought it was hilarious to

983
00:46:46,635 --> 00:46:49,245
have a book called Leadership and
then the acronym Be Wipe, right?

984
00:46:49,395 --> 00:46:53,655
Um, and then, but the winner
is, and then so you take that

985
00:46:53,655 --> 00:46:54,975
assessment real fast, simple.

986
00:46:54,975 --> 00:46:57,435
You can do that right
now in half a second.

987
00:46:57,885 --> 00:47:02,775
And then, um, each, there's a couple
chapters in the book where it actually

988
00:47:02,775 --> 00:47:05,175
dives into each one of those, kind
of describes them a little bit more.

989
00:47:05,655 --> 00:47:10,425
Um, and the intern, I think of them
as like a new puppy that is super

990
00:47:10,425 --> 00:47:11,745
excited and pees all over the kitchen.

991
00:47:11,925 --> 00:47:13,515
Like that's the image that I get.

992
00:47:13,515 --> 00:47:15,915
You know, we all know like somebody's
super excited, they're aligned.

993
00:47:15,915 --> 00:47:18,225
They're, you know, they're super
happy, they're passionate to be there.

994
00:47:18,435 --> 00:47:19,305
They have no skill.

995
00:47:19,680 --> 00:47:20,490
Whatsoever.

996
00:47:20,910 --> 00:47:22,740
And they just get all
excited and make a mess.

997
00:47:22,740 --> 00:47:25,110
And everybody's kind of like,
can somebody go clean that up?

998
00:47:25,589 --> 00:47:29,790
Like that is the role when you
are an intern, and that's fine.

999
00:47:29,819 --> 00:47:30,690
You acknowledge it.

1000
00:47:30,690 --> 00:47:34,049
And then the steps are, you can slide,
you know, beside, you can either get

1001
00:47:34,049 --> 00:47:39,299
the skills and go to the winner or you
slide down and you become a prisoner

1002
00:47:39,600 --> 00:47:41,910
where it's just like, you're just there.

1003
00:47:42,299 --> 00:47:43,230
You know, you're, you're stuck.

1004
00:47:43,740 --> 00:47:47,400
Um, as the intern, the prisoner,
they're not able, and they're not,

1005
00:47:47,460 --> 00:47:48,750
you know, they're not aligned.

1006
00:47:49,410 --> 00:47:52,890
They're just there.

1007
00:47:52,890 --> 00:47:54,660
They have no leverage to move forward.

1008
00:47:54,690 --> 00:47:58,770
There's not that, that's the worst,
the darkest part where you don't

1009
00:47:58,770 --> 00:48:00,210
even have hope to find another job.

1010
00:48:00,390 --> 00:48:02,400
'cause you're kind of
like, I'm just stuck.

1011
00:48:02,970 --> 00:48:08,610
Um, but it's also the easiest one to
change because you either align or

1012
00:48:08,610 --> 00:48:13,230
you get able, like you, you just pick
one of those and start developing it

1013
00:48:13,560 --> 00:48:15,150
and it's the easiest one to move from.

1014
00:48:15,690 --> 00:48:17,670
Um, the expert is, um.

1015
00:48:18,210 --> 00:48:20,610
What I think is actually
the worst one to be in.

1016
00:48:20,910 --> 00:48:23,550
'cause you're kind of a mercenary,
you're the hired hand and you're

1017
00:48:23,550 --> 00:48:25,170
also the fastest one to get fired.

1018
00:48:25,980 --> 00:48:31,350
Um, because as long as a bad boss or as
long as a team needs what you provide

1019
00:48:31,350 --> 00:48:34,050
your specialization, then you're valuable.

1020
00:48:34,110 --> 00:48:38,670
But as soon as an unhealthy
place doesn't need you anymore,

1021
00:48:38,670 --> 00:48:41,520
you're not aligned, you're the
easiest one to kick off the bus.

1022
00:48:42,000 --> 00:48:45,480
You're, you're also the one kind of
with a target painted on your back if

1023
00:48:45,480 --> 00:48:46,680
something goes sideways with a client.

1024
00:48:47,130 --> 00:48:52,050
And like, if a, if a non self-aware
or a bad boss has to choose between

1025
00:48:52,560 --> 00:48:56,490
their relationship with the client
and you, you're gone like so fast.

1026
00:48:56,970 --> 00:48:57,330
Um,

1027
00:48:57,510 --> 00:48:57,690
Dr. Chad Johnson: yeah.

1028
00:48:58,410 --> 00:48:58,680
All right.

1029
00:48:58,680 --> 00:49:00,300
So here's my question, intern.

1030
00:49:00,360 --> 00:49:02,640
Are you able, um.

1031
00:49:03,045 --> 00:49:08,895
One way that you described it is,
are you able, from the ability of the

1032
00:49:08,895 --> 00:49:16,665
employee, what if someone is aligned but
not able to because the boss is, are,

1033
00:49:16,665 --> 00:49:19,185
are they still in that intern category?

1034
00:49:19,365 --> 00:49:19,515
Jake Brown: Yep.

1035
00:49:19,725 --> 00:49:22,185
If they are not allowed
to do their job Correct.

1036
00:49:22,305 --> 00:49:23,715
Like they have the skills
and they're not allowed.

1037
00:49:23,715 --> 00:49:24,105
Yes.

1038
00:49:24,134 --> 00:49:24,195
Yeah.

1039
00:49:24,195 --> 00:49:28,245
And I do talk about a couple ways
to, um, get outta that, for instance.

1040
00:49:28,275 --> 00:49:32,055
Um, so if you're not allowed,
we talk about reverse delegation

1041
00:49:32,055 --> 00:49:33,225
in the book, and that is Yes.

1042
00:49:33,225 --> 00:49:35,745
A way that you get
information out of the boss.

1043
00:49:36,165 --> 00:49:38,625
Another thing is to have
conversations where you say,

1044
00:49:38,625 --> 00:49:39,855
you asked for me to do this.

1045
00:49:39,945 --> 00:49:40,634
I did this.

1046
00:49:40,634 --> 00:49:41,805
Did you expect something different?

1047
00:49:41,805 --> 00:49:42,134
Yes.

1048
00:49:42,645 --> 00:49:42,915
Yep.

1049
00:49:42,915 --> 00:49:47,295
That rings a bell because when I, when
I started using that phrasing, like even

1050
00:49:47,295 --> 00:49:50,625
with coaching and consulting clients,
like, um, one of my biggest things with

1051
00:49:50,625 --> 00:49:54,585
marketing agencies is you should not
do revisions if you're doing revisions.

1052
00:49:54,585 --> 00:49:57,375
That's because there was a
misalignment and expectations

1053
00:49:57,375 --> 00:49:58,245
at the beginning and the end.

1054
00:49:59,145 --> 00:50:02,955
If you go back and say, this is what we
set out to do, this is where we did it.

1055
00:50:04,125 --> 00:50:05,325
Did I misunderstand?

1056
00:50:05,625 --> 00:50:08,625
If you're quoting, like if you go
to a grownup and you say, you said

1057
00:50:08,655 --> 00:50:11,775
this, so I did it, did you lie to me?

1058
00:50:12,495 --> 00:50:15,435
Like, that's basically what
the conversation is saying

1059
00:50:16,005 --> 00:50:17,415
without being abrasive.

1060
00:50:17,535 --> 00:50:21,705
You know, you're like, so going back and
going saying, you told me to do this.

1061
00:50:21,705 --> 00:50:22,155
I did it.

1062
00:50:22,935 --> 00:50:24,615
Did I misunderstand the expectations?

1063
00:50:24,615 --> 00:50:25,995
Like was the expectation different?

1064
00:50:26,384 --> 00:50:26,715
Dr. Chad Johnson: You know what?

1065
00:50:26,715 --> 00:50:28,245
Go funny to along those lines.

1066
00:50:28,245 --> 00:50:32,355
I have a a, I have a, a, a,
an internal marketing guy.

1067
00:50:32,654 --> 00:50:36,375
We were at lunch the other day and he
said, you know, I made a design for a guy.

1068
00:50:36,375 --> 00:50:37,605
'cause he does side stuff.

1069
00:50:37,605 --> 00:50:40,154
And, um, and, and I'm cool with that.

1070
00:50:40,154 --> 00:50:43,005
Like, but he, he does his, uh, side stuff.

1071
00:50:43,005 --> 00:50:46,455
And someone said, you know, I
just want like this leaf, uh,

1072
00:50:46,545 --> 00:50:50,174
and, but I want it to be simple,
you know, and then our, our name.

1073
00:50:50,535 --> 00:50:53,535
And so Dean says, okay,
I'll tell you what.

1074
00:50:53,595 --> 00:50:55,815
So he makes, uh, what was it?

1075
00:50:55,815 --> 00:50:56,895
It was a maple leaf.

1076
00:50:57,285 --> 00:51:01,965
And so he takes a maple leaf and he,
uh, puts the name on it and stuff

1077
00:51:01,965 --> 00:51:03,375
like that and shows it to the guy.

1078
00:51:03,375 --> 00:51:04,904
And he says, there, it's simple.

1079
00:51:04,965 --> 00:51:08,505
It has the leaf on it like you
wanted, um, what do you think?

1080
00:51:08,565 --> 00:51:11,025
And then he goes, well,
I could have done that.

1081
00:51:12,195 --> 00:51:14,205
He was like, are you kidding me?

1082
00:51:14,265 --> 00:51:19,515
Like you, you, you said this
is, you wanted it simple

1083
00:51:19,515 --> 00:51:20,685
and this is what you wanted.

1084
00:51:20,895 --> 00:51:21,975
What more do you want?

1085
00:51:21,975 --> 00:51:24,945
And he's like, you know, like,
how do you want it changed?

1086
00:51:24,945 --> 00:51:27,855
And he's like, I don't know.

1087
00:51:28,425 --> 00:51:31,935
Like, and so it was, I think it was
frustrating right along that line

1088
00:51:31,935 --> 00:51:32,985
because it's like, what do you mean?

1089
00:51:32,985 --> 00:51:35,205
Like there should be no revision to this.

1090
00:51:35,205 --> 00:51:39,585
This is actually exactly what you asked
for, except for maybe you don't know what

1091
00:51:39,585 --> 00:51:41,775
you want more, more than you realized.

1092
00:51:42,375 --> 00:51:43,785
Jake Brown: And that's, that's
the point where you go back to the

1093
00:51:43,785 --> 00:51:45,735
beginning and you go, you lied to me.

1094
00:51:46,695 --> 00:51:50,565
Like, and it, and a point for a leader,
what I would say is if you delegate

1095
00:51:50,565 --> 00:51:54,045
something and then you change the rules
along the way, you did lie to them.

1096
00:51:54,645 --> 00:51:56,355
'cause you said it was
ready for them to work on.

1097
00:51:56,625 --> 00:51:56,805
Yeah.

1098
00:51:57,075 --> 00:51:58,725
Jake Brown: Like it wasn't their job yet.

1099
00:51:59,685 --> 00:52:01,995
If, if I'm a leader and I hand
off something, I delegate it.

1100
00:52:01,995 --> 00:52:04,665
And then I come back and I say, oh, jk,
like I'm changing everything on you.

1101
00:52:04,665 --> 00:52:08,325
Like, you know, oh, I handed this off to
you and you worked on it for two weeks.

1102
00:52:08,715 --> 00:52:11,715
And, um, during that two weeks, I
finally thought about the project,

1103
00:52:11,715 --> 00:52:13,005
and this is what I meant to ask for.

1104
00:52:13,455 --> 00:52:16,875
Like, I did lie to you when I told
you it was your responsibility.

1105
00:52:17,535 --> 00:52:18,705
Like it wasn't yours yet.

1106
00:52:19,155 --> 00:52:20,805
That was the lie that was told.

1107
00:52:21,045 --> 00:52:25,635
And I found not because of other people,
I found out because I had a good friend,

1108
00:52:25,635 --> 00:52:30,375
employee who pulled me aside and said, we
hate working on these projects for you.

1109
00:52:31,365 --> 00:52:34,365
And I was like, the friend with the,
you know, just punched me in the throat.

1110
00:52:34,365 --> 00:52:35,835
And I was like, what do you
mean you hate working on these?

1111
00:52:36,135 --> 00:52:38,715
And I found out like
that's what I was doing.

1112
00:52:39,045 --> 00:52:41,625
I was trying to allow them
into the project earlier

1113
00:52:41,625 --> 00:52:42,945
because I wasn't allowed to.

1114
00:52:43,185 --> 00:52:43,515
Well, sure.

1115
00:52:43,515 --> 00:52:44,565
Let's go ahead and start the project.

1116
00:52:46,140 --> 00:52:48,540
But I wasn't actually
giving them the project.

1117
00:52:48,540 --> 00:52:52,440
And one of the, the tools for the
reverse delegation, um, we call

1118
00:52:52,440 --> 00:52:56,100
it the gold medal delegation, um,
because it was during the Olympics.

1119
00:52:56,100 --> 00:53:00,450
We came up with this and it's not,
um, metal, like it's M-E-D-D-L-E

1120
00:53:01,080 --> 00:53:03,600
because it's like the boss kept
meddling and getting involved in stuff.

1121
00:53:03,600 --> 00:53:06,270
So this was like how we were
going to stop that from happening.

1122
00:53:06,960 --> 00:53:11,640
And it's just a simple, like it's
a worksheet, but if you ask these

1123
00:53:11,640 --> 00:53:16,380
questions in this way, it actually helps
you make sure that the expectations

1124
00:53:16,380 --> 00:53:18,870
are aligned and it's written
somewhere and you can go back to it.

1125
00:53:18,870 --> 00:53:21,540
And then when you present
information, when you're done with

1126
00:53:21,540 --> 00:53:25,140
a task, you can prove that you're
done and you can prove that you

1127
00:53:25,140 --> 00:53:27,120
actually did the task as assigned.

1128
00:53:27,720 --> 00:53:31,290
And if the leader has to come back and
go, yeah, I assigned the task wrong,

1129
00:53:31,860 --> 00:53:33,390
that's a different conversation.

1130
00:53:33,390 --> 00:53:36,390
And you can go, great, as long
as we both know that's on you.

1131
00:53:36,600 --> 00:53:37,020
Dr. Chad Johnson: That's right.

1132
00:53:37,020 --> 00:53:37,200
Don't

1133
00:53:37,200 --> 00:53:37,800
Jake Brown: say it out loud.

1134
00:53:37,800 --> 00:53:38,280
Admitted it.

1135
00:53:38,430 --> 00:53:38,670
Yeah.

1136
00:53:38,790 --> 00:53:41,100
And as the employee, they
go, well the project changed.

1137
00:53:41,580 --> 00:53:44,759
Now you're mad at the boss's
behavior, not the project.

1138
00:53:44,790 --> 00:53:48,509
And it's not my fault whether or
not I bring that with the boss.

1139
00:53:48,509 --> 00:53:52,049
That's a personal, you know,
structural organizational thing.

1140
00:53:52,379 --> 00:53:52,529
Yep.

1141
00:53:52,560 --> 00:53:55,440
But at least I know I can
survive that situation.

1142
00:53:55,830 --> 00:53:59,580
And my favorite, so I don't even
remember if I covered this part in

1143
00:53:59,580 --> 00:54:02,910
the book, but we, I came up with the
idea of watching, we were watching the

1144
00:54:02,910 --> 00:54:07,560
Olympics and the guy comes down and
the lady interviews him, and then he

1145
00:54:07,560 --> 00:54:08,879
didn't know how to get off the course.

1146
00:54:09,930 --> 00:54:12,029
Like he's looking around
trying to find the exit and

1147
00:54:12,029 --> 00:54:13,319
it's like on international tv.

1148
00:54:13,319 --> 00:54:17,009
And the guy's like, I don't know where
to go and I don't speak English well.

1149
00:54:17,009 --> 00:54:21,240
And like, I felt bad for him, but
I realized that at the end of every

1150
00:54:21,240 --> 00:54:24,509
project, there are so many times that
things are delegated or whatever, that

1151
00:54:24,509 --> 00:54:30,330
it's like, I finished the course, now
what, what do I do with the project?

1152
00:54:30,330 --> 00:54:31,470
How do I get it off my plate?

1153
00:54:31,500 --> 00:54:32,759
Do I just like close it?

1154
00:54:32,759 --> 00:54:34,200
Do I throw it away?

1155
00:54:34,200 --> 00:54:35,160
Do I send an email?

1156
00:54:35,475 --> 00:54:38,009
And that's the, the exit
that's like the very bottom.

1157
00:54:38,009 --> 00:54:38,460
It's kind of like.

1158
00:54:39,285 --> 00:54:42,705
Do the work and tell somebody
do the work and close it.

1159
00:54:42,765 --> 00:54:45,105
Like, how does somebody exit this task?

1160
00:54:45,105 --> 00:54:47,475
It's no longer theirs 'cause it's closed.

1161
00:54:48,254 --> 00:54:51,345
And when I watched that guy skiing,
I was like, that's the frustration

1162
00:54:51,345 --> 00:54:55,065
that I'm having right now is
I finish all of these courses.

1163
00:54:55,065 --> 00:54:55,815
Like I finished everything.

1164
00:54:55,815 --> 00:54:57,345
I, I finished this massive task.

1165
00:54:57,585 --> 00:55:00,165
Like I'll do an education exhibit
for the state fair of Texas.

1166
00:55:00,345 --> 00:55:06,105
And I get to the bottom and then I
look around and go, um, I got approval.

1167
00:55:07,395 --> 00:55:09,464
When can this stop being my stress?

1168
00:55:09,795 --> 00:55:11,115
Like, where does this go?

1169
00:55:11,115 --> 00:55:11,295
Where's

1170
00:55:11,295 --> 00:55:12,015
Regan Robertson: the handoff?

1171
00:55:12,015 --> 00:55:12,345
Jake Brown: Yeah.

1172
00:55:12,629 --> 00:55:15,435
Like, like when does the boss
acknowledge that I'm done?

1173
00:55:15,555 --> 00:55:16,815
Like that's what I need to know.

1174
00:55:17,174 --> 00:55:19,274
Regan Robertson: Oh my gosh,
this is what we're, we're gonna

1175
00:55:19,274 --> 00:55:21,045
have to do an episode too.

1176
00:55:21,285 --> 00:55:24,495
Because really, I mean, think
of the patient handoffs, Chad

1177
00:55:24,495 --> 00:55:25,935
and the audience from that.

1178
00:55:25,935 --> 00:55:28,035
And when, when, when does
the customer journey end?

1179
00:55:28,035 --> 00:55:29,955
When does the patient journey end?

1180
00:55:29,955 --> 00:55:32,205
When do we officially know?

1181
00:55:32,205 --> 00:55:32,984
Are they pulled through?

1182
00:55:33,015 --> 00:55:33,645
That's, that's.

1183
00:55:34,170 --> 00:55:35,610
Incredible advice.

1184
00:55:35,640 --> 00:55:39,300
Um, Jake, thank you for spending
so much time with us on this.

1185
00:55:39,300 --> 00:55:41,010
This is an incredible topic.

1186
00:55:41,070 --> 00:55:44,220
One thing I'm going to say, I wanna, I
wanna leave us with this because you were

1187
00:55:44,220 --> 00:55:46,110
an incredible advisor and coach yourself.

1188
00:55:46,770 --> 00:55:51,810
The two questions in Wipe alone, uh,
whether you are listing right now and

1189
00:55:51,810 --> 00:55:55,080
you're an employee who's stuck in a
bad situation and trying to figure

1190
00:55:55,080 --> 00:56:00,210
your way through it, or if you are a
boss yourself because, um, that can

1191
00:56:00,210 --> 00:56:01,860
be not a fun walk in the park either.

1192
00:56:01,860 --> 00:56:05,160
I think you can definitely, I know for
sure you can ask yourself those questions.

1193
00:56:05,160 --> 00:56:09,390
And if you find yourself not in
the winter category and where you

1194
00:56:09,390 --> 00:56:14,610
wanna be, everyone benefits from
support and, uh, dental practices.

1195
00:56:14,610 --> 00:56:18,480
You all know that, that Chad and Maggie
and I have talked often about being

1196
00:56:18,480 --> 00:56:23,040
brave and niching in and really going
after what you authentically want as a

1197
00:56:23,040 --> 00:56:24,810
business leader, as a practice owner.

1198
00:56:25,140 --> 00:56:27,120
And, um, and sometimes
you need some support.

1199
00:56:27,120 --> 00:56:29,970
So, uh, I have Jake's permission to share.

1200
00:56:30,315 --> 00:56:31,215
You said it yourself.

1201
00:56:31,215 --> 00:56:36,105
You have the A DHD, and as a coach
yourself, you, uh, you decided,

1202
00:56:36,105 --> 00:56:37,455
you know, I'm, I'm doing well.

1203
00:56:37,455 --> 00:56:41,235
I'm, I'm okay, but I'm gonna, I have
this challenge to niche in, so I'm

1204
00:56:41,235 --> 00:56:45,675
going to really narrow down my target
audience and help a DHD leaders.

1205
00:56:45,735 --> 00:56:49,635
And I was on a call hearing it
when, um, this story came through

1206
00:56:49,635 --> 00:56:52,785
and you just shot it out of the
roof and been very successful.

1207
00:56:52,785 --> 00:56:57,285
So congratulations on your niche and
reaching out to all the A DHD leaders.

1208
00:56:58,095 --> 00:57:02,385
Um, if you could take us home, you know,
what is the, what is the biggest thing

1209
00:57:02,385 --> 00:57:07,065
that gives you joy from now being on the
other side of all of this lives experience

1210
00:57:07,065 --> 00:57:08,715
that's, that's turned into wisdom.

1211
00:57:09,315 --> 00:57:14,295
And, um, where do you get your most
deepest satisfaction as you coach

1212
00:57:14,385 --> 00:57:16,185
others through their own process?

1213
00:57:17,625 --> 00:57:20,385
Jake Brown: Man, here we
go with the heavy punches.

1214
00:57:20,385 --> 00:57:21,555
Again, man, these are a big question.

1215
00:57:22,455 --> 00:57:23,775
Um, what is the meaning of your life?

1216
00:57:24,105 --> 00:57:29,235
Um, well, yeah, honestly, um, my.

1217
00:57:31,110 --> 00:57:33,960
I had a great moment this week, and this
is something that I was talking to one

1218
00:57:33,960 --> 00:57:38,070
of my clients and we just went through
some stuff and he goes, he was explaining

1219
00:57:38,070 --> 00:57:40,950
what was going on right now in the
frustration in a c certain situation.

1220
00:57:41,310 --> 00:57:45,210
And I said, man, can you even imagine
having that problem three months ago?

1221
00:57:46,410 --> 00:57:48,420
And he was like, no.

1222
00:57:48,720 --> 00:57:52,920
It was just this fact that he had grown,
he had transitioned from, you know,

1223
00:57:52,920 --> 00:57:56,549
this, what was to the problem that he's
having today, what he's working on.

1224
00:57:56,850 --> 00:58:01,080
Like, he can't even imagine the
problems that he was having then.

1225
00:58:01,230 --> 00:58:02,940
Now, like he has grown.

1226
00:58:02,940 --> 00:58:03,870
He has come to that point.

1227
00:58:04,200 --> 00:58:08,549
That is my favorite part, especially
as I'm working with, you know, uh,

1228
00:58:08,580 --> 00:58:14,070
leaders that have a DHD where they
go, oh, this is how I'm wired.

1229
00:58:14,310 --> 00:58:17,850
Now we can build the business like
this makes sense that this works.

1230
00:58:18,390 --> 00:58:23,220
It's like, um, real quick, when I
think of a DHD, it's a collection.

1231
00:58:23,220 --> 00:58:26,220
It's not design flaws, it's a
collection of design features.

1232
00:58:27,300 --> 00:58:30,120
When I make that transition, it's
like, these are just features

1233
00:58:30,270 --> 00:58:33,480
that nobody else knew what to do
with a misaligned expectation.

1234
00:58:34,020 --> 00:58:34,110
Mm-hmm.

1235
00:58:34,410 --> 00:58:37,470
And I, when I work with business leaders
and it goes, yeah, this is all here.

1236
00:58:38,040 --> 00:58:39,060
Maybe it's not your job to do.

1237
00:58:39,060 --> 00:58:39,930
Maybe we figure this out.

1238
00:58:39,930 --> 00:58:41,010
How do we work around that?

1239
00:58:41,010 --> 00:58:42,090
Or how do we just ignore it?

1240
00:58:42,600 --> 00:58:43,380
It doesn't actually matter.

1241
00:58:43,380 --> 00:58:44,010
You don't have to do that.

1242
00:58:44,370 --> 00:58:46,800
Like for me, um, I
can't schedule anything.

1243
00:58:46,800 --> 00:58:48,000
I can't handle my own calendar.

1244
00:58:48,150 --> 00:58:51,570
I am not a grownup when it comes to
understanding time, but my 15-year-old

1245
00:58:51,570 --> 00:58:52,560
son will do it for 20 bucks.

1246
00:58:53,130 --> 00:58:54,180
Um, it's like, you know what?

1247
00:58:54,180 --> 00:58:55,530
He will handle that for me.

1248
00:58:55,530 --> 00:58:57,510
And I'm like, that's
something easy to handle.

1249
00:58:58,320 --> 00:59:02,640
Um, not too long ago, I, I went
to an event and it took me three

1250
00:59:02,640 --> 00:59:05,460
hours to try and book my flight.

1251
00:59:06,210 --> 00:59:08,760
And it's with Southwest and you
have to buy it through Southwest.

1252
00:59:09,450 --> 00:59:11,250
You can't, there aren't options.

1253
00:59:11,490 --> 00:59:14,880
Like it still took me that long to try
and figure it out and I'm like, I'm done.

1254
00:59:14,880 --> 00:59:16,920
And my son's like, boop, 15 minutes.

1255
00:59:17,010 --> 00:59:18,060
Everything's booked and ready to go.

1256
00:59:18,060 --> 00:59:19,350
And I'm like, fail.

1257
00:59:19,350 --> 00:59:20,970
I. Uh, when

1258
00:59:20,970 --> 00:59:23,549
Regan Robertson: we no fail,
that's a thousand percent.

1259
00:59:23,549 --> 00:59:25,920
I are relating so hard right now.

1260
00:59:26,279 --> 00:59:26,609
Um, so

1261
00:59:26,970 --> 00:59:30,060
Jake Brown: when those moments happen,
like where somebody realizes that they

1262
00:59:30,060 --> 00:59:32,910
have, like when we feel guilty that
we've been carrying all this stuff or we

1263
00:59:32,910 --> 00:59:37,859
feel like we're failing, and it's kinda
like, wait, that's, other people had that

1264
00:59:37,890 --> 00:59:39,690
expectation of me and it wasn't fair.

1265
00:59:39,810 --> 00:59:41,399
That's not my expectation.

1266
00:59:42,029 --> 00:59:46,350
When we realize that, and then we can
build a business on top of that, that

1267
00:59:46,350 --> 00:59:49,529
is, that's kind of my happy place
is I get to help people do that.

1268
00:59:49,589 --> 00:59:53,069
But then when they realize it, and then
they may, they start changing their

1269
00:59:53,069 --> 00:59:56,310
actions and they give themselves the,
the ability to not have freedom to go,

1270
00:59:56,490 --> 00:59:57,839
that's a design feature and I'm using it.

1271
00:59:58,500 --> 01:00:00,089
So long answer.

1272
01:00:00,089 --> 01:00:00,210
Sorry.

1273
01:00:00,210 --> 01:00:02,190
Regan Robertson: You beautiful answer.

1274
01:00:02,190 --> 01:00:02,640
All right.

1275
01:00:02,640 --> 01:00:06,569
So I know leadership has sold
thousands of copies, so my

1276
01:00:06,569 --> 01:00:08,879
assumption is they can get it on.

1277
01:00:09,645 --> 01:00:12,645
Where books are sold, what will
you drop your details for us here?

1278
01:00:12,645 --> 01:00:13,995
So if people want, including

1279
01:00:13,995 --> 01:00:16,575
Dr. Chad Johnson: Audible, which
he reads it himself and Jake,

1280
01:00:16,575 --> 01:00:17,955
thank you for reading it yourself.

1281
01:00:17,955 --> 01:00:18,825
Jake Brown: I love that.

1282
01:00:19,275 --> 01:00:23,265
So I'm dyslexic as well, and I am
terrified of reading in public.

1283
01:00:23,715 --> 01:00:28,305
And it took me two months of talking to
good friends and my wife and stuff to

1284
01:00:28,305 --> 01:00:30,255
convince me to read it in my own voice.

1285
01:00:30,765 --> 01:00:35,175
And I recorded it the first
chapter, like 12 times, yes.

1286
01:00:35,175 --> 01:00:37,095
Until I was not embarrassed.

1287
01:00:37,095 --> 01:00:40,515
And I sent it to people, even to a couple
strangers to have them listen to it.

1288
01:00:41,145 --> 01:00:44,535
And I just realized I'm really
good at telling these stories.

1289
01:00:44,625 --> 01:00:47,295
And I just would prompt and
read through it and it was

1290
01:00:47,295 --> 01:00:49,515
like, okay, so I am reading it.

1291
01:00:50,385 --> 01:00:55,695
But it was the biggest fear I had,
like in my grownup career life, was I'm

1292
01:00:55,695 --> 01:00:59,325
going to read in front of people and I'm
going to ask them to pay me for that.

1293
01:00:59,535 --> 01:01:03,555
Like it was this massive imposter syndrome
fear thing that I was dealing with.

1294
01:01:03,915 --> 01:01:05,564
So thank you for that encouragement.

1295
01:01:05,865 --> 01:01:09,314
How, because it was the
scariest grownup thing,

1296
01:01:09,615 --> 01:01:10,575
Dr. Chad Johnson: like work thing.

1297
01:01:10,575 --> 01:01:10,879
I did.

1298
01:01:12,620 --> 01:01:12,740
Jake Brown: I,

1299
01:01:12,975 --> 01:01:15,194
Regan Robertson: what's so funny
is you sound so great in it too.

1300
01:01:15,225 --> 01:01:17,084
Like you, I felt like I
was in the room with you.

1301
01:01:17,084 --> 01:01:19,904
You are a very, very wonderful orator.

1302
01:01:19,904 --> 01:01:20,504
Like it was, it's

1303
01:01:20,504 --> 01:01:22,185
Dr. Chad Johnson:
conversational, literally.

1304
01:01:22,185 --> 01:01:24,104
Regan Robertson: Yeah, it was
really, it was really good.

1305
01:01:24,165 --> 01:01:26,384
Okay, so Jake, where
do people buy the book?

1306
01:01:26,444 --> 01:01:28,154
How do they get connected with you?

1307
01:01:28,154 --> 01:01:29,205
What are your details?

1308
01:01:29,685 --> 01:01:32,294
Jake Brown: Yeah, so to buy
the book Fastest Way, it's on

1309
01:01:32,294 --> 01:01:34,095
Amazon, um, it's on Audible.

1310
01:01:34,365 --> 01:01:37,334
Um, if you go to the website,
you can link to it from there.

1311
01:01:37,334 --> 01:01:39,165
The website is leader shit.co.

1312
01:01:39,464 --> 01:01:42,915
Or if, um, you're concerned,
you can go to leaders hit.co.

1313
01:01:43,185 --> 01:01:43,725
That's right.

1314
01:01:43,814 --> 01:01:47,055
It'll take you there and you can
learn more about the book there.

1315
01:01:47,055 --> 01:01:47,895
You can click on it.

1316
01:01:47,895 --> 01:01:50,084
Um, you can actually find me
there if you want to as well.

1317
01:01:51,464 --> 01:01:52,154
Regan Robertson: Thank you, Jake.

1318
01:01:52,154 --> 01:01:54,345
This has been an incredible
hour of your time.

1319
01:01:54,825 --> 01:01:55,904
We appreciate you.

1320
01:01:55,904 --> 01:01:59,384
Um, thanks for being super brave and
continuing to face your fears because

1321
01:01:59,745 --> 01:02:01,680
people are transforming as a result of it.