1 00:00:02,060 --> 00:00:05,540 (Transcribed by TurboScribe.ai. Go Unlimited to remove this message.) Welcome to the Business Credit and Financing Show. 2 00:00:06,020 --> 00:00:08,460 Each week, we talk about the growth strategies 3 00:00:08,460 --> 00:00:10,260 that matter most to entrepreneurs. 4 00:00:11,020 --> 00:00:13,600 Listen in as we discuss the secrets to 5 00:00:13,600 --> 00:00:16,400 getting credit and money to start and grow 6 00:00:16,400 --> 00:00:18,880 your business, and enjoy as we talk with 7 00:00:18,880 --> 00:00:22,120 seasoned business owners, coaches, and industry leaders on 8 00:00:22,120 --> 00:00:25,120 a variety of topics from advertising and marketing 9 00:00:25,120 --> 00:00:27,280 to the nuts and bolts of running a 10 00:00:27,280 --> 00:00:28,720 highly successful business. 11 00:00:29,020 --> 00:00:31,340 And now, to introduce the host of our 12 00:00:31,340 --> 00:00:35,300 show, financial expert and award-winning author, Ty 13 00:00:35,300 --> 00:00:36,020 Crandall. 14 00:00:36,860 --> 00:00:38,180 Hello, and thanks for joining us today. 15 00:00:38,280 --> 00:00:39,780 I'm super excited you could be here because 16 00:00:39,780 --> 00:00:41,220 today we're talking about, look, let's be honest, 17 00:00:41,240 --> 00:00:43,020 one of the biggest problems you have, which 18 00:00:43,020 --> 00:00:43,680 is delegation. 19 00:00:43,720 --> 00:00:45,920 When you're first launching your business, then you 20 00:00:45,920 --> 00:00:48,000 tend to take everything on on your own. 21 00:00:48,100 --> 00:00:49,220 Let's talk about that. 22 00:00:49,260 --> 00:00:50,980 I mean, ultimately what happens is you typically 23 00:00:50,980 --> 00:00:53,600 have little time, and you have a lot 24 00:00:53,600 --> 00:00:54,840 of time, and don't have a lot of 25 00:00:54,840 --> 00:00:55,260 money yet. 26 00:00:55,500 --> 00:00:57,000 So what you're doing is you're basically taking 27 00:00:57,000 --> 00:00:58,800 on all the tasks yourself, and then you 28 00:00:58,800 --> 00:01:00,540 start to generate money that you need to 29 00:01:00,540 --> 00:01:01,560 pull away from those tasks. 30 00:01:01,560 --> 00:01:02,960 It's gonna have other people handle it, but 31 00:01:02,960 --> 00:01:04,420 you're not very good at it. 32 00:01:04,740 --> 00:01:06,880 Delegation is not something naturally that comes for 33 00:01:06,880 --> 00:01:09,180 us entrepreneurs, and we're gonna fix that problem 34 00:01:09,180 --> 00:01:09,980 today. 35 00:01:10,600 --> 00:01:12,240 And to help us solve this problem is 36 00:01:12,240 --> 00:01:13,100 Dave Kirpin. 37 00:01:13,200 --> 00:01:14,480 He's with us, and he's gonna be talking 38 00:01:14,480 --> 00:01:16,520 about exactly what we need to do to 39 00:01:16,520 --> 00:01:17,760 be better at delegation. 40 00:01:18,020 --> 00:01:19,720 So Dave is a serial entrepreneur. 41 00:01:19,900 --> 00:01:22,220 He has had seven businesses and two exits. 42 00:01:22,620 --> 00:01:24,820 He's a New York Times bestselling author of 43 00:01:24,820 --> 00:01:28,560 five different books, and global keynote speaker. 44 00:01:28,680 --> 00:01:30,180 Now, he is the co-founder and CEO 45 00:01:30,180 --> 00:01:34,240 of Apprentice, a platform connecting entrepreneurs with top 46 00:01:34,240 --> 00:01:36,600 college students, and is the author of several 47 00:01:36,600 --> 00:01:39,740 bestselling books as well, including Get Over Yourself, 48 00:01:40,080 --> 00:01:43,280 The Art of People, Likeable Social Media, and 49 00:01:43,280 --> 00:01:44,760 Likeable Business as well. 50 00:01:44,880 --> 00:01:46,660 Now, he is a popular contributor to Inc 51 00:01:46,660 --> 00:01:49,960 .com, and a LinkedIn influencer, and has been 52 00:01:49,960 --> 00:01:52,380 featured in many media outlets, including the New 53 00:01:52,380 --> 00:01:55,960 York Times, The Today Show, CBS Early Show, 54 00:01:56,120 --> 00:01:58,260 BBC, Financial Times, and more. 55 00:01:58,320 --> 00:02:01,180 Now, additionally, Kirpin is the executive chairman of 56 00:02:01,180 --> 00:02:03,920 the Nursing Beat, and an investor in several 57 00:02:03,920 --> 00:02:05,740 companies through Kirpin Ventures. 58 00:02:06,040 --> 00:02:08,199 He was previously the founder and chairman of 59 00:02:08,199 --> 00:02:10,700 Likeable Local, and was a co-founder and 60 00:02:10,700 --> 00:02:13,520 CEO of Likeable Media, which has sold to 61 00:02:13,520 --> 00:02:15,280 10 Pearls in April of 2021. 62 00:02:15,500 --> 00:02:17,660 And most important, Dave is a father of 63 00:02:17,660 --> 00:02:20,560 three beautiful, healthy children, and a husband to 64 00:02:20,560 --> 00:02:20,820 Carrie. 65 00:02:20,920 --> 00:02:22,160 Dave, thanks for coming on the show with 66 00:02:22,160 --> 00:02:22,460 us today. 67 00:02:22,620 --> 00:02:23,440 Oh, thanks so much. 68 00:02:23,480 --> 00:02:24,440 Thanks so much for having me, Ty. 69 00:02:24,480 --> 00:02:25,040 Great to be here. 70 00:02:25,320 --> 00:02:26,620 Yeah, man, you've done a lot of cool 71 00:02:26,620 --> 00:02:28,380 things, so you can only do this if 72 00:02:28,380 --> 00:02:29,660 you're really good at delegating. 73 00:02:30,240 --> 00:02:32,700 Yeah, I'm glad you mentioned in my bio, 74 00:02:32,780 --> 00:02:34,820 most important that I'm the father of three 75 00:02:34,820 --> 00:02:37,240 kids, because that is the most important job 76 00:02:37,240 --> 00:02:37,760 for me. 77 00:02:38,080 --> 00:02:40,520 And if it weren't for delegation, I wouldn't 78 00:02:40,520 --> 00:02:41,440 be able to do that. 79 00:02:41,600 --> 00:02:43,220 If it weren't for my ability to prioritize, 80 00:02:43,880 --> 00:02:45,040 I wouldn't be able to do that. 81 00:02:45,260 --> 00:02:46,300 I pick up my son off the school 82 00:02:46,300 --> 00:02:47,400 bus every day at three o'clock. 83 00:02:47,520 --> 00:02:49,540 We'll wrap this podcast just in time for 84 00:02:49,540 --> 00:02:50,820 me to go and pick up my son 85 00:02:50,820 --> 00:02:51,660 at the school bus. 86 00:02:51,800 --> 00:02:54,180 And that's something that I've been able to 87 00:02:54,180 --> 00:02:56,880 do because of my ability to delegate. 88 00:02:57,180 --> 00:02:58,860 But for many, many people, and the reason 89 00:02:58,860 --> 00:03:00,940 I wrote my last book on get over 90 00:03:00,940 --> 00:03:03,880 yourself is that for many, many entrepreneurs, business 91 00:03:03,880 --> 00:03:06,000 leaders, that's a real, real struggle. 92 00:03:06,220 --> 00:03:07,620 So why is that a struggle? 93 00:03:07,660 --> 00:03:09,000 When you were researching the book, what did 94 00:03:09,000 --> 00:03:09,440 you find? 95 00:03:09,480 --> 00:03:10,380 Because we suck at it. 96 00:03:10,460 --> 00:03:11,540 We really suck at it. 97 00:03:11,580 --> 00:03:12,620 I mean, of all the things we suck 98 00:03:12,620 --> 00:03:15,580 at, delegating is probably one of the top 99 00:03:15,580 --> 00:03:16,060 of the list. 100 00:03:16,360 --> 00:03:18,100 So when you researched this, what did you 101 00:03:18,100 --> 00:03:18,360 find? 102 00:03:18,400 --> 00:03:20,240 Like, why are we so bad as entrepreneurs 103 00:03:20,240 --> 00:03:20,820 at delegating? 104 00:03:21,500 --> 00:03:24,520 Yeah, so actually first half of the book 105 00:03:25,040 --> 00:03:28,760 is focused on that very question and set 106 00:03:28,760 --> 00:03:31,300 of questions because it turns out most of 107 00:03:31,300 --> 00:03:33,520 us actually know how to delegate. 108 00:03:33,700 --> 00:03:36,300 Like we kind of broadly know how to 109 00:03:36,300 --> 00:03:36,660 delegate. 110 00:03:37,520 --> 00:03:40,420 It's not really rocket science to give, I 111 00:03:40,420 --> 00:03:42,200 mean, half of the book is about how 112 00:03:42,200 --> 00:03:43,240 to do it right, right? 113 00:03:43,300 --> 00:03:44,620 But it's not really rocket science. 114 00:03:45,100 --> 00:03:46,920 We kind of know in the back of 115 00:03:46,920 --> 00:03:49,640 our heads how to do it, but there's 116 00:03:49,640 --> 00:03:51,080 a lot of stuff that stops us from 117 00:03:51,080 --> 00:03:51,480 doing it. 118 00:03:51,480 --> 00:03:54,840 So I identify four emotional detractors is what 119 00:03:54,840 --> 00:03:57,860 I call them that keep us from delegating 120 00:03:57,860 --> 00:03:58,280 well. 121 00:03:58,420 --> 00:04:00,520 And the first one and the biggest one 122 00:04:00,520 --> 00:04:02,500 by far is fear. 123 00:04:03,060 --> 00:04:06,860 We are afraid that people will mess up, 124 00:04:07,100 --> 00:04:09,380 that people won't do it right, that we 125 00:04:09,380 --> 00:04:11,820 will lose clients, that we won't be able 126 00:04:11,820 --> 00:04:12,560 to build a business. 127 00:04:12,880 --> 00:04:14,500 There are many, many things that we are 128 00:04:14,500 --> 00:04:16,660 afraid of that hold us back. 129 00:04:16,740 --> 00:04:17,940 Fear is the biggest thing that holds human 130 00:04:17,940 --> 00:04:18,940 beings back in general. 131 00:04:18,940 --> 00:04:22,020 And fear of fill in the blank, lots 132 00:04:22,020 --> 00:04:24,940 of things going wrong is the biggest emotional 133 00:04:24,940 --> 00:04:26,480 detractor that keeps us from delegating. 134 00:04:26,640 --> 00:04:29,980 The second biggest right behind fear is trust 135 00:04:29,980 --> 00:04:32,000 or lack of trust, distrust. 136 00:04:32,380 --> 00:04:33,840 We have a hard time as human beings 137 00:04:33,840 --> 00:04:34,580 trusting others. 138 00:04:34,780 --> 00:04:38,700 And especially once something has gone wrong, it 139 00:04:38,700 --> 00:04:40,420 gets harder and harder to trust others. 140 00:04:40,520 --> 00:04:42,400 So we've all made bad hires. 141 00:04:42,400 --> 00:04:43,960 And those of you that have hired people, 142 00:04:43,980 --> 00:04:45,900 we've all had employees that didn't work out. 143 00:04:45,980 --> 00:04:48,040 We've all had a colleague, even before you 144 00:04:48,040 --> 00:04:50,840 were an entrepreneur, maybe colleagues that let us 145 00:04:50,840 --> 00:04:53,380 down or classmates that let us down or 146 00:04:53,380 --> 00:04:55,100 relationships that let us down. 147 00:04:55,440 --> 00:04:57,160 And every time we have a letdown, that 148 00:04:57,160 --> 00:04:58,660 makes it harder and harder to trust the 149 00:04:58,660 --> 00:04:59,480 next time around. 150 00:04:59,600 --> 00:05:01,600 So many of us have trust issues that 151 00:05:01,600 --> 00:05:03,200 keep us from delegating. 152 00:05:03,300 --> 00:05:04,520 We'll talk about, of course, how to address 153 00:05:04,520 --> 00:05:07,080 all these things, but fear, trust, and then 154 00:05:07,080 --> 00:05:09,320 the other two, a little bit smaller, but 155 00:05:09,320 --> 00:05:11,760 many folks have a need to control. 156 00:05:12,180 --> 00:05:13,780 We have sort of an innate need to 157 00:05:13,780 --> 00:05:16,820 control outcomes when we really can't control that 158 00:05:16,820 --> 00:05:17,140 much. 159 00:05:17,140 --> 00:05:19,340 We can only control what we do and 160 00:05:19,340 --> 00:05:20,020 what we say. 161 00:05:20,500 --> 00:05:22,080 And then perfectionism is the fourth. 162 00:05:22,200 --> 00:05:24,240 Some of us think like things need to 163 00:05:24,240 --> 00:05:27,260 be done perfectly, but perfectionism is a really, 164 00:05:27,420 --> 00:05:30,100 really tough one for entrepreneurs. 165 00:05:30,520 --> 00:05:32,980 The most successful entrepreneurs know that they're going 166 00:05:32,980 --> 00:05:34,680 to make lots and lots of mistakes and 167 00:05:34,680 --> 00:05:35,860 they just go for it anyway. 168 00:05:35,860 --> 00:05:37,160 And they just get better and better and 169 00:05:37,160 --> 00:05:37,340 better. 170 00:05:37,460 --> 00:05:39,820 I think about Mark Zuckerberg and failing quickly, 171 00:05:39,940 --> 00:05:40,880 failing fast forward. 172 00:05:41,500 --> 00:05:44,640 Like perfectionists tend to get really, really stuck 173 00:05:44,640 --> 00:05:47,040 in thinking that if things aren't done perfectly, 174 00:05:47,460 --> 00:05:48,720 then they can't be done at all. 175 00:05:48,940 --> 00:05:50,300 And no one else is going to do 176 00:05:50,300 --> 00:05:52,380 things perfectly, but us, so we can't delegate. 177 00:05:52,580 --> 00:05:54,900 So those are the four main emotional distractors 178 00:05:54,900 --> 00:05:56,940 that keep us from delegating well, fear, trust 179 00:05:56,940 --> 00:05:59,420 issues, need to control, and perfectionism. 180 00:05:59,780 --> 00:06:01,400 So you've done a great job of figuring 181 00:06:01,400 --> 00:06:03,200 out these four emotional distractors. 182 00:06:03,320 --> 00:06:05,260 Now, what have you found are some of 183 00:06:05,260 --> 00:06:08,180 the solutions for us to overcome these four 184 00:06:08,180 --> 00:06:09,880 to actually be better at delegating? 185 00:06:10,120 --> 00:06:12,140 So I'll just go in the order of 186 00:06:12,140 --> 00:06:12,580 the same. 187 00:06:12,780 --> 00:06:16,140 The thing with fear is that there's no 188 00:06:16,140 --> 00:06:19,100 antidote to fear except courage. 189 00:06:19,780 --> 00:06:22,580 So there are some in entrepreneurial circles that 190 00:06:22,580 --> 00:06:23,660 say like be fearless. 191 00:06:24,060 --> 00:06:26,300 Like I reject that. 192 00:06:26,400 --> 00:06:27,960 I don't think it's possible to be fearless. 193 00:06:28,140 --> 00:06:29,580 I'm filled with fear every day. 194 00:06:29,580 --> 00:06:32,420 Like I'm afraid I'll say something idiotic on 195 00:06:32,420 --> 00:06:35,140 this podcast right now, but I'm still on 196 00:06:35,140 --> 00:06:35,560 it, right? 197 00:06:35,760 --> 00:06:38,980 So like my antidote to fear, my solution 198 00:06:38,980 --> 00:06:41,500 to fear is feel the fear, feel into 199 00:06:41,500 --> 00:06:45,680 it, get it, address it, recognize it, and 200 00:06:45,680 --> 00:06:46,440 go for it anyway. 201 00:06:46,600 --> 00:06:47,840 That's the definition of courage. 202 00:06:48,000 --> 00:06:50,540 So yes, I'm afraid that if I hire 203 00:06:50,540 --> 00:06:51,820 somebody that they're gonna screw up. 204 00:06:51,940 --> 00:06:53,140 Yes, I'm afraid that if I bring on 205 00:06:53,140 --> 00:06:54,860 a partner, they're gonna screw up. 206 00:06:54,960 --> 00:06:56,420 Yes, I'm afraid that they're gonna make mistakes. 207 00:06:56,580 --> 00:06:57,500 Yes, I'm afraid of it all. 208 00:06:57,720 --> 00:07:01,180 And I still know that if I really 209 00:07:01,180 --> 00:07:03,560 wanna scale and if I really wanna be 210 00:07:03,560 --> 00:07:05,280 available for my kid at three o'clock, 211 00:07:05,700 --> 00:07:07,360 I'm gonna have to have the courage to 212 00:07:07,360 --> 00:07:09,340 trust somebody else, which brings me to the 213 00:07:09,340 --> 00:07:10,140 second one, trust. 214 00:07:10,480 --> 00:07:13,360 The biggest way to, when we have trust 215 00:07:13,360 --> 00:07:16,880 issues, to solve that is to start small. 216 00:07:17,300 --> 00:07:20,040 So people earn trust and trust can be 217 00:07:20,040 --> 00:07:20,420 eroded. 218 00:07:20,860 --> 00:07:22,980 But if we start with a blank slate 219 00:07:22,980 --> 00:07:26,260 with someone, before I bring on a partner 220 00:07:26,260 --> 00:07:29,280 or hire a CMO or a CEO if 221 00:07:29,280 --> 00:07:32,360 I'm executive chairman, I'm going to start with 222 00:07:32,360 --> 00:07:34,780 a small project, a small task. 223 00:07:35,280 --> 00:07:36,840 I'm gonna give somebody a chance to start 224 00:07:36,840 --> 00:07:37,640 to build trust. 225 00:07:37,640 --> 00:07:40,820 So I'm not immediately handing over the keys 226 00:07:40,820 --> 00:07:42,600 to my house, the keys to my car 227 00:07:42,600 --> 00:07:44,880 to some stranger saying, hey, you run my 228 00:07:44,880 --> 00:07:46,040 company, I'll see you later. 229 00:07:46,160 --> 00:07:47,580 I'm going to Belize. 230 00:07:48,120 --> 00:07:50,480 I'm giving small projects and working my way 231 00:07:50,480 --> 00:07:52,340 up and people earn, earn, earn, earn, earn 232 00:07:52,340 --> 00:07:52,740 trust. 233 00:07:52,800 --> 00:07:54,580 And eventually they've earned all my trust. 234 00:07:54,680 --> 00:07:56,160 And yeah, then they can have the keys 235 00:07:56,160 --> 00:07:58,000 so that I can go to Belize and 236 00:07:58,000 --> 00:08:00,220 live my best life and they can run 237 00:08:00,220 --> 00:08:02,220 things based on what I've built. 238 00:08:02,640 --> 00:08:03,440 Need to control. 239 00:08:03,940 --> 00:08:05,780 Man, that's something that all humans struggle with 240 00:08:05,780 --> 00:08:06,620 to one extent or another. 241 00:08:06,620 --> 00:08:08,280 Some of us have bigger control issues than 242 00:08:08,280 --> 00:08:08,580 others. 243 00:08:09,020 --> 00:08:10,920 The serenity prayer has been most valuable to 244 00:08:10,920 --> 00:08:11,100 me. 245 00:08:11,180 --> 00:08:12,960 God granted me the serenity to accept the 246 00:08:12,960 --> 00:08:15,520 things I cannot change, the courage to change 247 00:08:15,520 --> 00:08:16,940 the things I can, the wisdom to know 248 00:08:16,940 --> 00:08:17,400 the difference. 249 00:08:17,760 --> 00:08:19,040 So I spend a lot of time checking 250 00:08:19,040 --> 00:08:19,740 in with myself. 251 00:08:20,020 --> 00:08:21,240 What can I control here? 252 00:08:21,480 --> 00:08:22,980 What can I not control here? 253 00:08:23,780 --> 00:08:25,780 And trying to understand and like let go 254 00:08:25,780 --> 00:08:27,040 of the stuff that I can't control. 255 00:08:27,300 --> 00:08:28,460 A lot, a lot of stuff I can't 256 00:08:28,460 --> 00:08:28,660 control. 257 00:08:28,880 --> 00:08:30,400 We just got out of an election. 258 00:08:31,100 --> 00:08:33,760 Many people, either way, there was going to 259 00:08:33,760 --> 00:08:35,700 be half the country that was like massively 260 00:08:35,700 --> 00:08:36,760 disappointed, right? 261 00:08:37,100 --> 00:08:40,320 But we can't control the outcome. 262 00:08:40,520 --> 00:08:42,880 We can only control our response and making 263 00:08:42,880 --> 00:08:45,740 sure that we are calm, cool, collected and 264 00:08:45,740 --> 00:08:47,660 move us forward no matter the outcome. 265 00:08:48,000 --> 00:08:50,640 And then fourth, that perfectionism, blessed with not 266 00:08:50,640 --> 00:08:51,760 needing things to be perfect. 267 00:08:52,100 --> 00:08:54,380 But I wasn't always, you know, I used 268 00:08:54,380 --> 00:08:56,100 to be driven for perfection. 269 00:08:56,360 --> 00:08:58,340 My dad, when I was growing up, if 270 00:08:58,340 --> 00:08:59,680 I got a 99 on a test, he 271 00:08:59,680 --> 00:09:00,780 would say, well, why didn't you get a 272 00:09:00,780 --> 00:09:01,080 hundred? 273 00:09:01,320 --> 00:09:03,020 And I used to think that that was 274 00:09:03,020 --> 00:09:05,220 a good skill, a good trait. 275 00:09:05,960 --> 00:09:07,060 Now I know better. 276 00:09:07,200 --> 00:09:09,000 I know that like, you know, 99 is 277 00:09:09,000 --> 00:09:09,380 good enough. 278 00:09:09,440 --> 00:09:11,160 Hell, 75 is good enough. 279 00:09:11,240 --> 00:09:13,000 Get it done and move forward. 280 00:09:13,140 --> 00:09:14,820 Learn from your mistakes and keep on moving. 281 00:09:15,040 --> 00:09:16,760 But to those of you that are listening 282 00:09:16,760 --> 00:09:19,480 or watching and you're really a perfectionist, I 283 00:09:19,480 --> 00:09:21,780 would just, I would challenge you to look 284 00:09:21,780 --> 00:09:25,420 back on the last 10 times that you 285 00:09:25,420 --> 00:09:27,900 really waited for something until it was perfect. 286 00:09:28,520 --> 00:09:29,840 Was it worth the wait? 287 00:09:30,060 --> 00:09:31,220 It probably wasn't. 288 00:09:31,340 --> 00:09:33,920 Every website I've ever built, it's like this 289 00:09:33,920 --> 00:09:36,600 big project and big production and lots of 290 00:09:36,600 --> 00:09:37,880 time and money goes into it. 291 00:09:37,960 --> 00:09:40,800 And then you launch the website when it's 292 00:09:40,800 --> 00:09:41,300 perfect. 293 00:09:41,460 --> 00:09:42,080 And guess what? 294 00:09:42,620 --> 00:09:44,980 Basically day one or two, I'm like, well, 295 00:09:44,980 --> 00:09:45,640 what about this? 296 00:09:45,700 --> 00:09:46,440 Let's add this. 297 00:09:46,540 --> 00:09:47,240 Let's add that. 298 00:09:47,640 --> 00:09:49,440 It's just, there's literally no such thing as 299 00:09:49,440 --> 00:09:49,860 perfection. 300 00:09:50,040 --> 00:09:53,000 So when we, when we've realized that, we 301 00:09:53,000 --> 00:09:53,960 were much better off. 302 00:09:54,280 --> 00:09:55,340 One more quick example. 303 00:09:55,740 --> 00:09:56,880 Art of People was one of my books, 304 00:09:57,400 --> 00:09:59,980 produced with, published by Crown Random House, huge 305 00:09:59,980 --> 00:10:00,360 publisher. 306 00:10:01,300 --> 00:10:03,920 And at least 10 editors went through it. 307 00:10:04,160 --> 00:10:06,300 I went through five, six drafts. 308 00:10:06,780 --> 00:10:08,200 All those editors worked on it. 309 00:10:08,780 --> 00:10:09,980 Finally, it came out. 310 00:10:10,100 --> 00:10:11,720 I was really proud of the final product. 311 00:10:12,200 --> 00:10:13,600 And I got an email from one of 312 00:10:13,600 --> 00:10:17,240 my readers on day one saying there's a 313 00:10:17,240 --> 00:10:18,700 typo on page one, right? 314 00:10:20,500 --> 00:10:23,320 All right, well, sorry, that sucks. 315 00:10:23,360 --> 00:10:24,720 And we'll fix it for the next printing. 316 00:10:24,880 --> 00:10:27,340 You know, like that's all you can do. 317 00:10:27,540 --> 00:10:29,100 And so instead of, perfect is the enemy 318 00:10:29,100 --> 00:10:29,560 of good. 319 00:10:29,560 --> 00:10:31,320 And the enemy of done right. 320 00:10:31,540 --> 00:10:33,320 So, all right, I'll shut up now, Ty. 321 00:10:33,380 --> 00:10:34,960 But those are my answers for how we 322 00:10:34,960 --> 00:10:35,660 can deal with it. 323 00:10:35,820 --> 00:10:38,140 We have to embrace the fact that we're 324 00:10:38,140 --> 00:10:38,600 all human. 325 00:10:38,720 --> 00:10:39,960 We're all gonna have some fear and some 326 00:10:39,960 --> 00:10:41,760 trust issues, but that's okay. 327 00:10:41,800 --> 00:10:43,680 We still need to act in spite of 328 00:10:43,680 --> 00:10:43,960 those. 329 00:10:44,060 --> 00:10:45,400 We need to act in spite of those. 330 00:10:45,520 --> 00:10:47,920 We cannot let them hold us back. 331 00:10:48,460 --> 00:10:49,800 One of the things that I see that, 332 00:10:49,920 --> 00:10:52,300 and I appreciate you going through the four 333 00:10:52,300 --> 00:10:55,180 of the distractors and actually how to overcome 334 00:10:55,180 --> 00:10:55,460 those. 335 00:10:55,780 --> 00:10:56,900 One of the things that I see is 336 00:10:56,900 --> 00:10:59,620 that doing a task and then I know 337 00:10:59,620 --> 00:11:00,460 it's time to delegate. 338 00:11:00,740 --> 00:11:02,880 And so then I come in and I 339 00:11:02,880 --> 00:11:05,500 delegate and then I have it done perfect. 340 00:11:05,620 --> 00:11:07,040 And by perfect, I mean the way I 341 00:11:07,040 --> 00:11:07,940 want it done, right? 342 00:11:08,180 --> 00:11:09,640 And then the next person comes in, they've 343 00:11:09,640 --> 00:11:10,660 never done the task before. 344 00:11:10,760 --> 00:11:12,800 So obviously they're not gonna do it nearly 345 00:11:12,800 --> 00:11:15,000 as well or to the standard that I 346 00:11:15,000 --> 00:11:15,960 have set in my head. 347 00:11:16,380 --> 00:11:17,900 And then I'm like, I knew it, I 348 00:11:17,900 --> 00:11:18,420 knew it, right? 349 00:11:18,440 --> 00:11:19,800 Like I got to take it back and 350 00:11:19,800 --> 00:11:20,520 then do it myself. 351 00:11:20,780 --> 00:11:23,200 Meaning that we don't give the person enough 352 00:11:23,200 --> 00:11:25,800 time to settle in and do that task 353 00:11:25,800 --> 00:11:27,020 to the level of satisfaction. 354 00:11:27,020 --> 00:11:28,040 We ended up taking it back. 355 00:11:28,340 --> 00:11:29,800 I see entrepreneurs do this all the time. 356 00:11:30,160 --> 00:11:32,220 What advice do you give to overcome that? 357 00:11:32,280 --> 00:11:33,620 Because that seems to be the trend. 358 00:11:33,700 --> 00:11:35,280 Even when we do recognize it needs to 359 00:11:35,280 --> 00:11:37,360 be delegated then we do it and we 360 00:11:37,360 --> 00:11:39,340 pull it back too quickly without letting that 361 00:11:39,340 --> 00:11:41,420 person get in and settle in and do 362 00:11:41,420 --> 00:11:42,000 it to our standard. 363 00:11:42,160 --> 00:11:44,340 And ultimately what would become better than what 364 00:11:44,340 --> 00:11:45,360 we did it if we just would have 365 00:11:45,360 --> 00:11:45,920 given them time. 366 00:11:46,600 --> 00:11:49,540 Yeah, the first step is like having the 367 00:11:49,540 --> 00:11:55,720 humility to realize that it's basically impossible that 368 00:11:55,720 --> 00:11:58,840 we would know best exactly how to do 369 00:11:58,840 --> 00:11:59,780 something, anything. 370 00:12:00,180 --> 00:12:01,660 Like think about it, of the billions of 371 00:12:01,660 --> 00:12:03,980 people in the world, like why in the 372 00:12:03,980 --> 00:12:05,860 world would I, I'm really, really good at 373 00:12:05,860 --> 00:12:08,840 sales but there's still millions and millions of 374 00:12:08,840 --> 00:12:10,180 people that are better at sales than I 375 00:12:10,180 --> 00:12:10,380 am. 376 00:12:10,560 --> 00:12:11,860 I'm really, really good at marketing. 377 00:12:12,160 --> 00:12:14,280 There's still millions and millions of people that 378 00:12:14,280 --> 00:12:15,040 are better at marketing. 379 00:12:15,180 --> 00:12:16,620 And by the way, I'm really bad at 380 00:12:16,620 --> 00:12:19,760 administrative tasks, coding, design. 381 00:12:20,060 --> 00:12:22,960 So I wouldn't even like low percentile on 382 00:12:22,960 --> 00:12:23,580 all those things. 383 00:12:23,580 --> 00:12:25,760 So the first thing is this humility of 384 00:12:25,760 --> 00:12:27,840 like, I probably don't know the best way 385 00:12:27,840 --> 00:12:28,440 to do things. 386 00:12:29,020 --> 00:12:33,560 So, and then the second step is getting 387 00:12:33,560 --> 00:12:36,420 out of the habit, if we can, of 388 00:12:36,420 --> 00:12:43,520 delegating tasks or even delegating projects and instead 389 00:12:43,520 --> 00:12:46,220 delegating outcomes. 390 00:12:46,800 --> 00:12:48,620 So here's what I mean by that. 391 00:12:48,800 --> 00:12:52,060 I don't care how you get there, just 392 00:12:52,060 --> 00:12:55,700 get me close, get me to or close 393 00:12:55,700 --> 00:12:57,200 to the finish line. 394 00:12:57,440 --> 00:12:59,260 And here's my vision of what the finish 395 00:12:59,260 --> 00:13:00,620 line looks like. 396 00:13:00,800 --> 00:13:03,440 I joked in either the book or some 397 00:13:03,440 --> 00:13:06,380 podcasts about this and I'm not advocating cheating, 398 00:13:06,520 --> 00:13:08,460 but a couple of decades ago, there was 399 00:13:08,460 --> 00:13:11,200 a marathon, New York City marathon, where a 400 00:13:11,200 --> 00:13:14,820 woman literally took the subway, like to the 401 00:13:14,820 --> 00:13:17,480 last like half mile away from the end 402 00:13:17,480 --> 00:13:19,320 of the finish line and then jumped in 403 00:13:19,320 --> 00:13:22,180 and completed the last half mile of the 404 00:13:22,180 --> 00:13:23,520 marathon to cross the finish line. 405 00:13:23,880 --> 00:13:26,000 I don't want you to cheat, but I 406 00:13:26,000 --> 00:13:29,540 want you, I wanna empower you, my person, 407 00:13:29,760 --> 00:13:31,040 to figure out how to get to the 408 00:13:31,040 --> 00:13:31,460 finish line. 409 00:13:31,800 --> 00:13:34,500 And I don't really care about steps A, 410 00:13:34,560 --> 00:13:37,400 B, C or D, because like, why should 411 00:13:37,400 --> 00:13:38,220 we care about that? 412 00:13:38,400 --> 00:13:39,800 We should care about the outcome. 413 00:13:40,160 --> 00:13:42,060 So if I'm assigning a task, a project, 414 00:13:42,200 --> 00:13:44,420 et cetera, instead of like, here's how to 415 00:13:44,420 --> 00:13:47,400 do it, here's what I'd like to see 416 00:13:47,400 --> 00:13:48,380 happen at the end. 417 00:13:48,740 --> 00:13:49,720 Can you get close? 418 00:13:49,900 --> 00:13:51,420 Do you have a vision for how you 419 00:13:51,420 --> 00:13:52,240 can get close? 420 00:13:52,680 --> 00:13:55,980 And how can I support you on getting 421 00:13:55,980 --> 00:13:56,780 to that vision? 422 00:13:57,200 --> 00:13:59,040 And it can be a shared vision if 423 00:13:59,040 --> 00:14:00,720 they can really have some buy-in about 424 00:14:00,720 --> 00:14:02,700 what that finish line looks like, even better. 425 00:14:03,260 --> 00:14:04,360 So it makes a ton of sense. 426 00:14:04,480 --> 00:14:06,580 And I like that in military, we refer 427 00:14:06,580 --> 00:14:08,120 to this as like commander's intent. 428 00:14:08,280 --> 00:14:10,260 Meaning if I tell somebody to go take 429 00:14:10,260 --> 00:14:11,560 a building and they get to that building 430 00:14:11,560 --> 00:14:13,020 and they can't take it because the stairwell's 431 00:14:13,020 --> 00:14:14,140 blown out, they don't know what to do 432 00:14:14,140 --> 00:14:14,340 next. 433 00:14:14,340 --> 00:14:15,440 They gotta come back to me to get 434 00:14:15,440 --> 00:14:15,820 it done. 435 00:14:16,100 --> 00:14:17,580 Whereas if I just tell them the point 436 00:14:17,580 --> 00:14:19,340 is to get the vantage, best vantage point 437 00:14:19,340 --> 00:14:20,940 of the east, if the stairwell's blown out, 438 00:14:21,020 --> 00:14:23,180 they go find another location to get the 439 00:14:23,180 --> 00:14:25,100 best vantage point of the east. 440 00:14:25,440 --> 00:14:27,260 So it's easier to give them the goal 441 00:14:27,260 --> 00:14:28,760 where they're going and let them kind of 442 00:14:28,760 --> 00:14:30,380 find their way to get there than it 443 00:14:30,380 --> 00:14:32,040 is to tell them the specifics on how 444 00:14:32,040 --> 00:14:32,340 to get there. 445 00:14:32,640 --> 00:14:35,160 Although for people that are control freaks, it's 446 00:14:35,160 --> 00:14:36,980 kind of hard to do, right? 447 00:14:37,120 --> 00:14:38,840 It's hard to do, because like we have 448 00:14:38,840 --> 00:14:39,880 a set way of doing it. 449 00:14:39,940 --> 00:14:41,640 But what's interesting to your point is I 450 00:14:41,640 --> 00:14:43,300 find that when we do it to your 451 00:14:43,300 --> 00:14:46,240 method, they find better ways to do it 452 00:14:46,240 --> 00:14:48,020 than we ever even thought was possible. 453 00:14:48,200 --> 00:14:49,340 We're like, well, no, not that way. 454 00:14:49,420 --> 00:14:49,960 And we're like, wait a minute. 455 00:14:50,040 --> 00:14:51,800 Well, actually, that's actually a better way to 456 00:14:51,800 --> 00:14:52,440 get to the end result. 457 00:14:53,000 --> 00:14:54,080 Yeah, hence the humility. 458 00:14:54,320 --> 00:14:55,860 And so what I would say to the 459 00:14:55,860 --> 00:14:57,940 control freak, you used it, not me, the 460 00:14:57,940 --> 00:14:59,700 control freaks that are watching and listening to 461 00:14:59,700 --> 00:15:02,160 us is look, try it your way first 462 00:15:02,160 --> 00:15:03,520 to build trust, right? 463 00:15:03,780 --> 00:15:05,920 So you already have your SOPs. 464 00:15:06,360 --> 00:15:08,000 You know exactly how you want these things 465 00:15:08,000 --> 00:15:08,180 done. 466 00:15:08,240 --> 00:15:10,100 You've written out procedures to get there. 467 00:15:10,260 --> 00:15:10,920 That's fine. 468 00:15:11,620 --> 00:15:12,560 Give it that shot. 469 00:15:12,560 --> 00:15:15,440 But then when they nail it, give them 470 00:15:15,440 --> 00:15:16,900 a little freedom to say, you know what? 471 00:15:17,200 --> 00:15:20,100 Next time around, if you think you have 472 00:15:20,100 --> 00:15:22,400 a better way of solving it, like give 473 00:15:22,400 --> 00:15:23,160 that a shot too. 474 00:15:23,520 --> 00:15:26,540 Because again, if we really think about it, 475 00:15:26,840 --> 00:15:30,340 it's pretty asinine to expect that we would 476 00:15:30,340 --> 00:15:33,440 have been, have figured out the perfect optimal 477 00:15:33,440 --> 00:15:35,860 way to do anything better than any other 478 00:15:35,860 --> 00:15:36,800 human being on the planet. 479 00:15:36,880 --> 00:15:38,480 It just doesn't make any sense. 480 00:15:38,620 --> 00:15:40,560 Like, yeah, we have the most experience and 481 00:15:40,560 --> 00:15:43,220 we might have our own vision and we 482 00:15:43,220 --> 00:15:45,220 know what we want to do, but like, 483 00:15:45,800 --> 00:15:46,440 we're just not. 484 00:15:46,900 --> 00:15:48,500 And now a quick break to hear from 485 00:15:48,500 --> 00:15:49,200 our sponsor. 486 00:15:49,900 --> 00:15:51,580 Hey, it's Ty Crandall with Credit Suite. 487 00:15:51,780 --> 00:15:53,720 Many of our subscribers want to build business 488 00:15:53,720 --> 00:15:56,220 credit that's linked to their EIN without a 489 00:15:56,220 --> 00:15:57,480 personal guarantee or credit check. 490 00:15:57,620 --> 00:15:59,080 Now, if you're looking to get no doc, 491 00:15:59,200 --> 00:16:01,300 high limit business credit cards that report to 492 00:16:01,300 --> 00:16:04,100 the business reporting agencies without a personal guarantee 493 00:16:04,100 --> 00:16:06,000 or credit check, give us a call at 494 00:16:06,000 --> 00:16:08,260 877-600-2487. 495 00:16:08,260 --> 00:16:12,120 That's 877-600-2487. 496 00:16:12,340 --> 00:16:14,560 Or schedule your free consultation online to talk 497 00:16:14,560 --> 00:16:17,460 more at creditsuite.com forward slash consult. 498 00:16:17,640 --> 00:16:20,380 Like no individual is that good at every 499 00:16:20,380 --> 00:16:21,060 single thing. 500 00:16:21,060 --> 00:16:22,440 Like it's just not possible. 501 00:16:22,440 --> 00:16:24,500 So we have to have the humility to 502 00:16:24,500 --> 00:16:26,800 realize, yeah, I don't really know how to 503 00:16:26,800 --> 00:16:27,400 get this done. 504 00:16:27,440 --> 00:16:29,000 I might think I know, I might have 505 00:16:29,000 --> 00:16:30,840 built a system in the past that worked 506 00:16:30,840 --> 00:16:31,980 pretty well for me. 507 00:16:32,120 --> 00:16:33,700 And yeah, if I want to settle for 508 00:16:33,700 --> 00:16:34,500 that, sure. 509 00:16:34,860 --> 00:16:37,040 But like, people don't really like being robots. 510 00:16:37,040 --> 00:16:39,600 Like nobody likes being hired for a job 511 00:16:39,600 --> 00:16:41,900 where they have absolutely no freedom, no flexibility, 512 00:16:42,180 --> 00:16:43,760 no sense of empowerment. 513 00:16:44,020 --> 00:16:45,520 Like that's not gonna, it's not a good 514 00:16:45,520 --> 00:16:47,540 formula for long-term success anyway. 515 00:16:47,680 --> 00:16:50,200 Like that person might follow every single rule 516 00:16:50,200 --> 00:16:53,300 and every single procedure, but like, is that 517 00:16:53,300 --> 00:16:56,180 really the way to build a company, to 518 00:16:56,180 --> 00:16:59,120 build an ecosystem, to build something? 519 00:16:59,360 --> 00:17:02,180 Probably not, it's hard to imagine, right? 520 00:17:02,320 --> 00:17:04,319 But when we give people the freedom and 521 00:17:04,319 --> 00:17:08,040 the flexibility, it's like trust, but verify, give 522 00:17:08,040 --> 00:17:09,400 them the freedom and the flexibility to get 523 00:17:09,400 --> 00:17:11,380 there, they're gonna get there eventually. 524 00:17:11,720 --> 00:17:13,319 Or they're not and you'll fire them and 525 00:17:13,319 --> 00:17:13,880 you'll move on. 526 00:17:13,980 --> 00:17:14,880 So like, that's the other thing. 527 00:17:14,940 --> 00:17:17,800 Sometimes people are too attached to, they finally 528 00:17:17,800 --> 00:17:19,880 delegate and then they're like, okay, well, this 529 00:17:19,880 --> 00:17:21,420 person, I can't fire them. 530 00:17:21,480 --> 00:17:22,740 I gotta give them a chance and another 531 00:17:22,740 --> 00:17:23,540 chance, another chance. 532 00:17:23,940 --> 00:17:25,440 The hire slow, fire fast is still the 533 00:17:25,440 --> 00:17:27,620 right adage, but you gotta believe that next 534 00:17:27,620 --> 00:17:29,620 time around, you're gonna get better at hiring 535 00:17:29,620 --> 00:17:32,160 that A player that will get there, right? 536 00:17:32,400 --> 00:17:34,840 Versus, okay, this person didn't work out. 537 00:17:34,840 --> 00:17:36,160 I can never hire them again. 538 00:17:36,280 --> 00:17:37,920 I can never hire again for this role. 539 00:17:38,020 --> 00:17:38,840 I gotta do it myself. 540 00:17:39,020 --> 00:17:41,040 That's the danger zone that a lot, that's 541 00:17:41,040 --> 00:17:43,000 the trap that a lot of entrepreneurs, unfortunately, 542 00:17:43,060 --> 00:17:43,660 fall into. 543 00:17:43,960 --> 00:17:45,040 How do you hire right? 544 00:17:45,160 --> 00:17:47,340 I mean, you built Likeable over 15 years, 545 00:17:47,440 --> 00:17:49,160 I think something to that effect when you 546 00:17:49,160 --> 00:17:49,560 exited. 547 00:17:50,040 --> 00:17:51,480 And so in order to do this, you 548 00:17:51,480 --> 00:17:53,360 have to be hiring people that you have 549 00:17:53,360 --> 00:17:56,240 trust with, that you can give autonomy to. 550 00:17:56,820 --> 00:17:58,060 So what's your advice there? 551 00:17:58,120 --> 00:17:59,380 How do we go through and find the 552 00:17:59,380 --> 00:18:01,720 right people to be able to know we 553 00:18:01,720 --> 00:18:03,060 can trust them and to be able to 554 00:18:03,060 --> 00:18:03,840 give them that time? 555 00:18:04,420 --> 00:18:05,820 Yeah, it's a good question. 556 00:18:05,940 --> 00:18:08,580 And it's not something that I've gotten really 557 00:18:08,580 --> 00:18:10,840 good at, and I'm still pretty bad at 558 00:18:10,840 --> 00:18:11,260 overall. 559 00:18:11,520 --> 00:18:14,420 So I've gone from like 20% of 560 00:18:14,420 --> 00:18:16,840 my hires working out to like 50 to 561 00:18:16,840 --> 00:18:18,460 60% of my hires working out. 562 00:18:18,580 --> 00:18:19,720 So that's a reality. 563 00:18:19,960 --> 00:18:21,800 Like it's still hard, no matter what. 564 00:18:21,880 --> 00:18:24,340 I just believe that, especially in today's world, 565 00:18:24,480 --> 00:18:29,060 people don't really take jobs for their lives 566 00:18:29,060 --> 00:18:29,420 anymore. 567 00:18:29,420 --> 00:18:31,680 They take jobs for a little while, a 568 00:18:31,680 --> 00:18:32,900 year, two years, three years. 569 00:18:32,900 --> 00:18:36,960 So I recognize that I'm not necessarily looking 570 00:18:36,960 --> 00:18:39,220 for a lifetime employee, that's for sure, at 571 00:18:39,220 --> 00:18:39,580 the beginning. 572 00:18:40,060 --> 00:18:42,360 And then in terms of like what I 573 00:18:42,360 --> 00:18:45,220 look for in an interview, it's two things, 574 00:18:45,280 --> 00:18:45,940 it's three things. 575 00:18:46,620 --> 00:18:49,920 Overall intelligence, talent specific to the role at 576 00:18:49,920 --> 00:18:50,160 hand. 577 00:18:50,220 --> 00:18:51,600 So like if I'm hiring a coder, I 578 00:18:51,600 --> 00:18:53,000 need them to be good at coding, right? 579 00:18:53,040 --> 00:18:55,320 And so I probably can't be the judge 580 00:18:55,320 --> 00:18:56,400 of that, but I need to figure out 581 00:18:56,400 --> 00:18:59,620 a way to verify they're good at what 582 00:18:59,620 --> 00:19:02,240 it actually is that they're supposed to do. 583 00:19:02,240 --> 00:19:06,060 And then third and most important, coachability. 584 00:19:06,460 --> 00:19:10,320 The humility, the desire to learn, the self 585 00:19:10,320 --> 00:19:12,980 -awareness, the focus on continuous improvement. 586 00:19:13,620 --> 00:19:14,980 I find that a lot, a lot of 587 00:19:14,980 --> 00:19:18,360 people say they're coachable, but they're not. 588 00:19:18,640 --> 00:19:20,360 A lot, a lot of people are very 589 00:19:20,360 --> 00:19:23,480 stuck in their ways, are very stubborn, are 590 00:19:23,480 --> 00:19:25,160 very self-righteous. 591 00:19:25,320 --> 00:19:27,920 And it's in the humility and the self 592 00:19:27,920 --> 00:19:30,620 -awareness and the desire to constantly grow that 593 00:19:30,620 --> 00:19:32,140 we find the people that are coachable. 594 00:19:32,980 --> 00:19:35,100 But like, yeah, okay, maybe I've done a 595 00:19:35,100 --> 00:19:36,700 good job on a podcast, but I could 596 00:19:36,700 --> 00:19:38,220 get much better on the next podcast I 597 00:19:38,220 --> 00:19:38,340 do. 598 00:19:38,400 --> 00:19:40,100 How could I be a better podcast guest? 599 00:19:40,220 --> 00:19:42,680 Like, again, we just have to be humble 600 00:19:42,680 --> 00:19:47,260 enough to realize or you, the person that's 601 00:19:47,260 --> 00:19:49,420 interviewing has to be humble enough to realize 602 00:19:49,420 --> 00:19:51,120 that you can grow. 603 00:19:51,560 --> 00:19:54,420 And if I don't see that coachability, then 604 00:19:54,420 --> 00:19:55,500 it's a hard path. 605 00:19:56,260 --> 00:19:57,900 How do you know what to delegate? 606 00:19:57,900 --> 00:20:00,560 We went from one man shop to 85 607 00:20:00,560 --> 00:20:01,360 team members. 608 00:20:01,820 --> 00:20:04,080 It's like, I felt like things were taken 609 00:20:04,080 --> 00:20:04,520 from me. 610 00:20:04,580 --> 00:20:05,820 And that was always the words I used 611 00:20:05,820 --> 00:20:06,260 in the beginning. 612 00:20:06,340 --> 00:20:07,120 I'm like, I love sales. 613 00:20:07,200 --> 00:20:08,360 Like sales was just taken from me. 614 00:20:08,400 --> 00:20:09,680 Now marketing was taken from me. 615 00:20:09,680 --> 00:20:10,760 I mean, it felt that way, right? 616 00:20:10,780 --> 00:20:12,940 Cause it was passionate about those things. 617 00:20:13,240 --> 00:20:14,700 And so I think it was hard for 618 00:20:14,700 --> 00:20:15,760 me especially to determine. 619 00:20:15,880 --> 00:20:16,940 I think a lot of entrepreneurs in our 620 00:20:16,940 --> 00:20:18,180 audience face the same thing. 621 00:20:18,640 --> 00:20:21,100 How do you know like what you should 622 00:20:21,100 --> 00:20:23,700 be delegating and what you should be holding 623 00:20:23,700 --> 00:20:24,120 onto? 624 00:20:24,720 --> 00:20:25,820 Well, that's a great question. 625 00:20:25,860 --> 00:20:27,300 And I have to tell you, you were 626 00:20:27,300 --> 00:20:29,040 queued up to talk about other stuff. 627 00:20:29,120 --> 00:20:30,760 And I said, let's talk about delegation. 628 00:20:31,120 --> 00:20:33,560 And that's literally a perfect question to ask 629 00:20:33,560 --> 00:20:35,900 Ty because I do address that in Get 630 00:20:35,900 --> 00:20:36,420 Over Yourself. 631 00:20:36,520 --> 00:20:38,560 I have a model called the SHARE model 632 00:20:39,040 --> 00:20:41,960 that addresses the three things and three things 633 00:20:41,960 --> 00:20:47,500 alone that CEOs, entrepreneurs and leaders should be 634 00:20:47,500 --> 00:20:47,860 doing. 635 00:20:48,120 --> 00:20:51,100 The first, the S in SHARE is set 636 00:20:51,100 --> 00:20:52,220 the strategy and the vision. 637 00:20:52,380 --> 00:20:54,000 That's something that's always worth doing. 638 00:20:54,420 --> 00:20:56,800 Strategy and vision, super big picture thinking. 639 00:20:57,260 --> 00:20:58,860 Strategy and vision does not mean what we 640 00:20:58,860 --> 00:21:01,040 should do next week or tomorrow. 641 00:21:01,200 --> 00:21:02,100 It means what we should do in the 642 00:21:02,100 --> 00:21:03,460 next quarter in the next year, in the 643 00:21:03,460 --> 00:21:04,160 next 10 years. 644 00:21:04,400 --> 00:21:05,480 That's strategy and vision. 645 00:21:05,880 --> 00:21:07,120 Number two, we just talked about it. 646 00:21:07,300 --> 00:21:08,800 Hire the right people in the right seats, 647 00:21:09,160 --> 00:21:09,420 hiring. 648 00:21:09,980 --> 00:21:11,880 Now I'm not saying that you should be 649 00:21:11,880 --> 00:21:13,000 involved in the hiring. 650 00:21:13,200 --> 00:21:14,860 If you're a CEO of a 100 person, 651 00:21:14,980 --> 00:21:16,800 200 person organization that you should involve in 652 00:21:16,800 --> 00:21:18,380 all the hiring but you need to be 653 00:21:18,380 --> 00:21:19,660 involved in all the hiring for the key 654 00:21:19,660 --> 00:21:20,520 positions under you. 655 00:21:21,080 --> 00:21:22,440 And then those people need to be involved 656 00:21:22,440 --> 00:21:23,500 in the hiring for all the key positions 657 00:21:23,500 --> 00:21:23,900 under them. 658 00:21:23,900 --> 00:21:24,840 And so on and so forth. 659 00:21:25,160 --> 00:21:28,140 And number three is in the SHARE models, 660 00:21:28,360 --> 00:21:29,600 A, access to resources. 661 00:21:29,820 --> 00:21:31,180 It is your job to make sure there's 662 00:21:31,180 --> 00:21:33,100 money in the bank to pay everyone, to 663 00:21:33,100 --> 00:21:34,440 make payroll every week. 664 00:21:34,600 --> 00:21:36,040 It is your job to make sure that 665 00:21:36,040 --> 00:21:39,580 your team has all of the dollars and 666 00:21:39,580 --> 00:21:44,020 headcount and tools and software, the resources to 667 00:21:44,020 --> 00:21:45,160 get their job done. 668 00:21:45,660 --> 00:21:47,920 Strategy and vision, hire the right people, access 669 00:21:47,920 --> 00:21:48,460 to resources. 670 00:21:48,980 --> 00:21:49,700 And guess what? 671 00:21:50,140 --> 00:21:53,160 Literally everything else in my mind, in my 672 00:21:53,160 --> 00:21:55,440 view and my model should be delegated, everything. 673 00:21:55,940 --> 00:21:57,220 And that's why the R in SHARE is 674 00:21:57,220 --> 00:21:59,000 remind yourself that if the task or project 675 00:21:59,000 --> 00:22:00,240 at hand isn't one of the three above 676 00:22:00,240 --> 00:22:04,740 things, E, empower somebody or some group to 677 00:22:04,740 --> 00:22:05,700 do that work. 678 00:22:05,960 --> 00:22:06,980 And I'll tell you a funny story. 679 00:22:07,180 --> 00:22:08,680 I got into an argument with my editor 680 00:22:08,680 --> 00:22:09,220 about this. 681 00:22:09,660 --> 00:22:11,300 And this is ironic because I did the 682 00:22:11,300 --> 00:22:13,240 book with a small publisher, Ben Bella Publishing, 683 00:22:13,620 --> 00:22:14,260 great publisher. 684 00:22:15,280 --> 00:22:17,680 And the head, the owner of the company, 685 00:22:17,800 --> 00:22:18,940 the CEO of the company took such an 686 00:22:18,940 --> 00:22:20,480 interest in me and the book that he 687 00:22:20,480 --> 00:22:22,860 said, I'm gonna personally edit this the first 688 00:22:22,860 --> 00:22:23,520 draft around. 689 00:22:24,220 --> 00:22:25,520 And I said, that's sort of ironic that 690 00:22:25,520 --> 00:22:27,160 you would personally work on it because you 691 00:22:27,160 --> 00:22:29,200 should be delegating that to editors, but fine. 692 00:22:29,580 --> 00:22:30,380 So you're gonna look at it. 693 00:22:30,540 --> 00:22:32,060 So he reads, he does the first read. 694 00:22:32,320 --> 00:22:33,460 He comes back to me, he says, I 695 00:22:33,460 --> 00:22:34,520 have an issue with the SHARE model. 696 00:22:34,640 --> 00:22:36,580 I said, what if you're really good at 697 00:22:36,580 --> 00:22:36,920 something? 698 00:22:37,100 --> 00:22:39,480 Like if you're really good at marketing, shouldn't 699 00:22:39,480 --> 00:22:40,420 you be doing the marketing? 700 00:22:40,600 --> 00:22:41,960 If you're really good at sales, shouldn't you 701 00:22:41,960 --> 00:22:42,700 be doing the sales? 702 00:22:43,020 --> 00:22:45,320 If you're really good at coding, like Mark 703 00:22:45,320 --> 00:22:47,420 Zuckerberg was still coding in Facebook in the 704 00:22:47,420 --> 00:22:49,000 early days, shouldn't you be doing the coding? 705 00:22:49,000 --> 00:22:51,140 I said, look, I'm not saying you can't 706 00:22:51,140 --> 00:22:51,960 do these things. 707 00:22:52,340 --> 00:22:53,780 You can do whatever you want. 708 00:22:54,400 --> 00:22:57,460 But the downside, if you're quote, really good 709 00:22:57,460 --> 00:22:59,500 at marketing to doing the marketing is you're 710 00:22:59,500 --> 00:23:02,460 stuck with a disempowered marketing team that feels 711 00:23:02,460 --> 00:23:04,360 like they can't do anything because the CEO 712 00:23:04,360 --> 00:23:06,640 wants to get their hands involved in marketing. 713 00:23:06,920 --> 00:23:09,460 If you think you're so great at sales 714 00:23:09,460 --> 00:23:13,120 that you wanna run sales, you're disempowering the 715 00:23:13,120 --> 00:23:16,080 potential sales manager from being able to emerge 716 00:23:16,080 --> 00:23:16,760 as a leader. 717 00:23:16,760 --> 00:23:19,980 So in my mind, if I wanna be 718 00:23:19,980 --> 00:23:21,460 involved in the marketing, if I wanna be 719 00:23:21,460 --> 00:23:22,880 involved in the sales, if I wanna be 720 00:23:22,880 --> 00:23:25,020 involved in the fill in the blank, I'm 721 00:23:25,020 --> 00:23:26,560 still gonna empower somebody. 722 00:23:26,600 --> 00:23:27,600 I'm still gonna hire somebody. 723 00:23:27,660 --> 00:23:28,900 I'm still gonna delegate it. 724 00:23:29,120 --> 00:23:30,720 And I might sit in on a meeting 725 00:23:30,720 --> 00:23:31,180 or two. 726 00:23:31,860 --> 00:23:34,560 And if I have some brilliant idea that 727 00:23:34,560 --> 00:23:36,640 I wanna share, I'm gonna send a text 728 00:23:36,640 --> 00:23:39,840 message or an email after the meeting to 729 00:23:39,840 --> 00:23:41,620 the head of the marketing team or the 730 00:23:41,620 --> 00:23:42,560 sales team, et cetera. 731 00:23:42,820 --> 00:23:43,700 I'm not gonna interrupt. 732 00:23:44,060 --> 00:23:46,160 I'm not gonna, I'll really literally be a 733 00:23:46,160 --> 00:23:48,440 fly on the wall listening in, taking it 734 00:23:48,440 --> 00:23:51,000 all in, but not interrupting, not getting too 735 00:23:51,000 --> 00:23:51,400 involved. 736 00:23:51,740 --> 00:23:54,580 The problem is that we CEO types, we 737 00:23:54,580 --> 00:23:57,120 entrepreneur types, we have so much energy and 738 00:23:57,120 --> 00:23:58,640 so much interest and so much excitement. 739 00:23:58,780 --> 00:23:59,980 And of course we do, it's our company, 740 00:24:00,040 --> 00:24:00,580 I get it. 741 00:24:00,880 --> 00:24:05,020 But the unintended effect of that is to 742 00:24:05,020 --> 00:24:07,740 disempower people, is to scare people, is to 743 00:24:07,740 --> 00:24:09,600 intimidate people, is to get people thinking, oh, 744 00:24:09,740 --> 00:24:11,340 we can't come up with our own ideas 745 00:24:11,340 --> 00:24:14,780 because the CEOs always have his or her 746 00:24:14,780 --> 00:24:15,520 ideas. 747 00:24:15,520 --> 00:24:17,560 So I really, I try to stick with 748 00:24:17,560 --> 00:24:19,800 those three things and try to delegate the 749 00:24:19,800 --> 00:24:20,980 rest and all of it. 750 00:24:21,100 --> 00:24:22,860 I know it's hard, especially hard. 751 00:24:23,140 --> 00:24:24,880 The biggest objection I get from early entrepreneurs, 752 00:24:25,000 --> 00:24:26,680 I know you have some folks listening that 753 00:24:26,680 --> 00:24:28,920 maybe just getting started is, I don't have 754 00:24:28,920 --> 00:24:30,220 people to delegate the work to. 755 00:24:30,480 --> 00:24:32,820 And for them, to them, I would say 756 00:24:32,820 --> 00:24:33,840 two things. 757 00:24:33,960 --> 00:24:36,200 If it's really low level tasks, you do. 758 00:24:36,400 --> 00:24:38,120 Just go on Upwork, it's 10 bucks. 759 00:24:38,620 --> 00:24:41,360 Like figure out a way to delegate the 760 00:24:41,360 --> 00:24:42,020 low level stuff. 761 00:24:42,020 --> 00:24:44,940 If it's high level stuff, my challenge to 762 00:24:44,940 --> 00:24:46,640 you is maybe take on a partner. 763 00:24:47,320 --> 00:24:48,560 See if you can take on a partner 764 00:24:48,560 --> 00:24:50,420 because you won't have to pay them cash. 765 00:24:50,840 --> 00:24:52,200 Yeah, you'll have a smaller piece of a 766 00:24:52,200 --> 00:24:54,040 bigger pie, but the way I've been able 767 00:24:54,040 --> 00:24:56,960 to build companies is taking on partners early 768 00:24:56,960 --> 00:24:59,520 on or raising venture capital, but that's not 769 00:24:59,520 --> 00:25:00,420 easy, you know that. 770 00:25:00,800 --> 00:25:03,460 But taking on partners and then multiple people 771 00:25:03,460 --> 00:25:07,360 can own, you're essentially delegating a lot of 772 00:25:07,360 --> 00:25:08,960 work to your partners in that case. 773 00:25:09,400 --> 00:25:10,680 Yeah, and it's really powerful. 774 00:25:10,920 --> 00:25:14,320 My last company, I exited my VA still 775 00:25:14,320 --> 00:25:16,120 with me today, 15 years later, like, you 776 00:25:16,120 --> 00:25:17,720 know, she ended up coming with me to 777 00:25:17,720 --> 00:25:19,860 this company and my VA that was by 778 00:25:19,860 --> 00:25:21,760 my side to help build this company, she's 779 00:25:21,760 --> 00:25:23,260 actually now runs a lot of things in 780 00:25:23,260 --> 00:25:24,820 our marketing and our podcast manager. 781 00:25:24,920 --> 00:25:26,680 I mean, I've been with me for 10, 782 00:25:26,820 --> 00:25:27,840 11 years now, right? 783 00:25:27,900 --> 00:25:30,660 So it's interesting because those VAs can do 784 00:25:30,660 --> 00:25:32,380 so many more things than you think you 785 00:25:32,380 --> 00:25:33,000 can on Upwork. 786 00:25:33,080 --> 00:25:34,400 You can even get them six bucks an 787 00:25:34,400 --> 00:25:35,940 hour, seven bucks an hour to start. 788 00:25:35,940 --> 00:25:38,560 And it's astonishing on how much of your 789 00:25:38,560 --> 00:25:40,720 time you get back just by starting at 790 00:25:40,720 --> 00:25:42,200 that point, it's just phenomenal advice. 791 00:25:42,700 --> 00:25:43,400 Yeah, no, totally. 792 00:25:43,600 --> 00:25:44,880 And well, part of the reason we started 793 00:25:44,880 --> 00:25:48,080 Apprentice is very similar to that, like really 794 00:25:48,080 --> 00:25:49,860 smart college students can get a lot of 795 00:25:49,860 --> 00:25:52,120 really good high level work done for again, 796 00:25:52,220 --> 00:25:52,760 a lot less. 797 00:25:53,120 --> 00:25:54,700 Now you can't pay them six bucks an 798 00:25:54,700 --> 00:25:57,340 hour like you can with certain outsourced countries, 799 00:25:57,680 --> 00:26:00,240 but you can get really, really smart, really 800 00:26:00,240 --> 00:26:02,360 good English speaking folks to do work that 801 00:26:02,360 --> 00:26:04,480 when these kids graduate, they're gonna be going 802 00:26:04,480 --> 00:26:06,420 to EY and McKinsey and Google and making 803 00:26:06,420 --> 00:26:08,060 $125,000 a year. 804 00:26:08,280 --> 00:26:10,320 But while they're still in school, you can 805 00:26:10,320 --> 00:26:12,320 hire them for significantly less. 806 00:26:12,600 --> 00:26:15,200 And that's really how the Apprentice model emerged. 807 00:26:15,940 --> 00:26:16,340 I love that. 808 00:26:16,580 --> 00:26:17,740 And talk to me a little bit about 809 00:26:17,740 --> 00:26:19,440 before we wrap up, tell me a little 810 00:26:19,440 --> 00:26:22,400 bit more because you're at chooseapprentice.com. 811 00:26:22,480 --> 00:26:23,580 So tell me a little bit more about 812 00:26:23,580 --> 00:26:23,880 this. 813 00:26:24,460 --> 00:26:27,920 Yeah, so my first, I've been blessed with 814 00:26:27,920 --> 00:26:32,040 the mindset to delegate from the start, but 815 00:26:32,040 --> 00:26:33,800 with our first company, Likeable that we started 816 00:26:33,800 --> 00:26:35,440 now 2007. 817 00:26:35,740 --> 00:26:37,360 So, oh my goodness, 17 years ago. 818 00:26:37,880 --> 00:26:39,660 And we started this company to have more 819 00:26:39,660 --> 00:26:42,300 time with our young daughter and it exploded 820 00:26:42,300 --> 00:26:42,940 really quickly. 821 00:26:42,960 --> 00:26:44,580 And all of a sudden we had a 822 00:26:44,580 --> 00:26:46,540 couple of million dollars in revenue and no 823 00:26:46,540 --> 00:26:47,360 time on our hands. 824 00:26:47,440 --> 00:26:50,020 And we thought, okay, well, we'll just hire 825 00:26:50,020 --> 00:26:50,420 people. 826 00:26:50,660 --> 00:26:53,640 But the way many businesses work, as you 827 00:26:53,640 --> 00:26:57,000 know, is cashflow isn't always happening quite yet. 828 00:26:57,160 --> 00:26:59,660 People are paying 60 days later, 90 days 829 00:26:59,660 --> 00:27:01,620 later, some of these brands now in the 830 00:27:01,620 --> 00:27:04,520 brand marketing space, they pay like net 120, 831 00:27:04,580 --> 00:27:05,260 net 150. 832 00:27:05,440 --> 00:27:06,600 And it's like, how do you build a 833 00:27:06,600 --> 00:27:07,260 company like that? 834 00:27:07,280 --> 00:27:07,680 It's wild. 835 00:27:08,160 --> 00:27:10,780 So one of our solutions was to start 836 00:27:10,780 --> 00:27:12,600 hiring college students because we could pay them 837 00:27:12,600 --> 00:27:14,020 a lot less and they were really smart 838 00:27:14,020 --> 00:27:15,220 and driven and could do great work. 839 00:27:15,580 --> 00:27:17,240 At one point early on in our company 840 00:27:17,240 --> 00:27:19,840 tie, we had 60 college students working for 841 00:27:19,840 --> 00:27:21,340 us and only 10 full-time staff. 842 00:27:21,600 --> 00:27:24,060 We realized that this model really scaled well. 843 00:27:24,160 --> 00:27:24,640 It was great. 844 00:27:24,760 --> 00:27:26,780 So I actually ended up taking that same 845 00:27:26,780 --> 00:27:28,200 model to a couple other companies. 846 00:27:28,200 --> 00:27:30,340 And at one point, about five years ago, 847 00:27:30,460 --> 00:27:32,240 this young man, while he was in school, 848 00:27:32,320 --> 00:27:33,420 he was working for me. 849 00:27:33,600 --> 00:27:35,120 He had worked on a million dollar real 850 00:27:35,120 --> 00:27:35,880 estate client for me. 851 00:27:35,980 --> 00:27:37,260 He had co-authored a book with me, 852 00:27:37,540 --> 00:27:39,440 done really good work while he was still 853 00:27:39,440 --> 00:27:39,760 in school. 854 00:27:39,840 --> 00:27:41,320 And he said, Dave, I think there's a 855 00:27:41,320 --> 00:27:42,020 business model. 856 00:27:42,260 --> 00:27:43,940 You've been working all these college students here. 857 00:27:44,040 --> 00:27:45,580 I think there's a business model doing what 858 00:27:45,580 --> 00:27:48,140 you've been doing with college students for other 859 00:27:48,140 --> 00:27:49,640 entrepreneurs and business leaders. 860 00:27:50,020 --> 00:27:52,560 Can we connect them and take a piece 861 00:27:52,560 --> 00:27:55,360 of the money that's going to each college 862 00:27:55,360 --> 00:27:55,580 student? 863 00:27:55,640 --> 00:27:57,260 I said, yeah, you're right. 864 00:27:57,260 --> 00:27:58,340 That's a really good business idea. 865 00:27:58,660 --> 00:27:59,840 And we started the business. 866 00:28:00,240 --> 00:28:01,820 And six weeks later, I was in business 867 00:28:01,820 --> 00:28:02,400 with this kid. 868 00:28:02,740 --> 00:28:04,480 And then a year and a half later, 869 00:28:04,580 --> 00:28:07,200 this kid had a million dollar business at 870 00:28:07,200 --> 00:28:08,080 age 23. 871 00:28:08,460 --> 00:28:09,720 So it worked. 872 00:28:09,800 --> 00:28:11,220 It really, really worked. 873 00:28:11,360 --> 00:28:14,480 So we have recruiters at all the top 874 00:28:14,480 --> 00:28:15,620 colleges in the country now. 875 00:28:15,880 --> 00:28:17,580 So all the Ivy League schools, plus a 876 00:28:17,580 --> 00:28:19,920 lot of great state schools, smaller schools. 877 00:28:20,220 --> 00:28:22,220 We realized that while Ivy League kids are 878 00:28:22,220 --> 00:28:24,960 really smart at certain things, data analytics, for 879 00:28:24,960 --> 00:28:28,540 instance, those that want really like hustlers don't 880 00:28:28,540 --> 00:28:30,140 necessarily care if they have a Harvard kid. 881 00:28:30,220 --> 00:28:31,880 They want somebody that's really hungry and driven 882 00:28:31,880 --> 00:28:32,740 and ambitious, right? 883 00:28:32,860 --> 00:28:35,320 So we pull from colleges throughout the country 884 00:28:35,320 --> 00:28:36,800 and we work in four areas. 885 00:28:37,160 --> 00:28:38,740 So we have four roles that we fill. 886 00:28:38,940 --> 00:28:42,460 Marketing guru, biz dev rockstar, data and analytics, 887 00:28:42,600 --> 00:28:45,260 numbers cruncher, and operations chief of staff. 888 00:28:45,560 --> 00:28:49,280 And we take those four roles and supply 889 00:28:49,280 --> 00:28:53,020 entrepreneurs and business leaders with someone, you might 890 00:28:53,020 --> 00:28:54,720 call it a virtual assistant, but we think 891 00:28:54,720 --> 00:28:56,480 that that doesn't really describe it with these 892 00:28:56,480 --> 00:28:59,800 really talented young college students that work part 893 00:28:59,800 --> 00:29:02,640 -time and they're gonna be making 125 grand, 894 00:29:02,740 --> 00:29:04,300 150 grand in a couple of years. 895 00:29:04,440 --> 00:29:06,760 But while they're still in school, we give 896 00:29:06,760 --> 00:29:09,020 access to small business owners that wouldn't otherwise 897 00:29:09,020 --> 00:29:11,080 have access to these really, really smart talents. 898 00:29:11,180 --> 00:29:12,840 So it's been a really fun business. 899 00:29:13,260 --> 00:29:14,880 My daughter now is a senior at Boston 900 00:29:14,880 --> 00:29:15,520 University. 901 00:29:16,040 --> 00:29:17,360 And so she's really taken over. 902 00:29:17,640 --> 00:29:18,820 And me, I like to delegate. 903 00:29:19,000 --> 00:29:20,640 So she's really running the business for me 904 00:29:20,640 --> 00:29:20,960 now. 905 00:29:21,040 --> 00:29:22,300 And it's been a real joy. 906 00:29:22,660 --> 00:29:24,000 So Dave, great talk today. 907 00:29:24,140 --> 00:29:25,880 Where can everybody go to, first of all, 908 00:29:25,900 --> 00:29:26,420 get your book? 909 00:29:27,160 --> 00:29:29,000 And the second thing is, is where can 910 00:29:29,000 --> 00:29:30,520 they go to learn more about the Apprentice 911 00:29:30,520 --> 00:29:30,860 program? 912 00:29:31,680 --> 00:29:32,980 Sure, so get over yourself. 913 00:29:33,400 --> 00:29:34,980 And all my books, Art of People, it 914 00:29:34,980 --> 00:29:36,340 does very, very well with young people. 915 00:29:36,520 --> 00:29:38,420 And Likeable Social Media still continues to sell 916 00:29:38,420 --> 00:29:38,860 really well. 917 00:29:39,160 --> 00:29:41,020 All my books are available on Amazon, Barnes 918 00:29:41,020 --> 00:29:42,200 & Noble, bookstores everywhere. 919 00:29:42,740 --> 00:29:44,220 And then folks that are interested in Apprentice, 920 00:29:44,300 --> 00:29:45,540 you can go to chooseapprentice.com. 921 00:29:45,660 --> 00:29:47,260 And I'm also, one of my personal core 922 00:29:47,260 --> 00:29:48,700 values, Ty, is responsiveness. 923 00:29:48,900 --> 00:29:51,260 So anyone that's watching or listening can reach 924 00:29:51,260 --> 00:29:52,820 out to me on LinkedIn or Instagram. 925 00:29:53,340 --> 00:29:54,520 I try to respond to each and every 926 00:29:54,520 --> 00:29:56,480 person, even if it's just to say thank 927 00:29:56,480 --> 00:29:56,680 you. 928 00:29:56,780 --> 00:29:58,980 But I also try to keep all the...