1 00:00:00,000 --> 00:00:02,460 Welcome back to the Digital Marketing Podcast, brought to 2 00:00:02,460 --> 00:00:03,840 you by target internet.com. 3 00:00:04,260 --> 00:00:07,379 My name's Daniel Rolls, and in this episode I'm gonna take you through the 4 00:00:07,379 --> 00:00:09,629 latest generative AI news and updates. 5 00:00:18,472 --> 00:00:20,662 Just before we get going, just a quick message. 6 00:00:20,662 --> 00:00:24,262 If you fancy spending half a day with me every month, what a joy. 7 00:00:24,622 --> 00:00:29,572 A target internet membership is currently half price at just 30 pounds a month, 8 00:00:29,962 --> 00:00:31,582 and you get our half day master classes. 9 00:00:32,837 --> 00:00:37,167 And we have got a masterclass coming up on the latest trends in digital marketing. 10 00:00:37,167 --> 00:00:40,167 We are talking about all the latest AI updates. 11 00:00:40,467 --> 00:00:44,367 We're looking at AI agents hand on, we'll look at vibe coding and 12 00:00:44,367 --> 00:00:45,657 a load of other stuff as well. 13 00:00:45,897 --> 00:00:49,287 But at the moment, you get those with the 30 day free trial as 14 00:00:49,287 --> 00:00:50,727 well, and you can cancel any time. 15 00:00:51,277 --> 00:00:52,657 So really worth signing up. 16 00:00:52,867 --> 00:00:54,727 It'll be lovely to meet more of you 17 00:00:54,830 --> 00:00:57,560 you've already got a great community, so, uh, it'd be great to meet you and 18 00:00:57,560 --> 00:00:59,030 hopefully see you on the next masterclass. 19 00:00:59,560 --> 00:01:00,670 So let's get into it. 20 00:01:00,940 --> 00:01:07,630 And the end of 2025, we saw a flurry of AI updates and changes, uh, and a 21 00:01:07,630 --> 00:01:13,180 bit of a heating up of the AI model war, particularly between open AI 22 00:01:13,180 --> 00:01:18,100 and chatt PT. And Google Gemini, so it's kind of worth starting there. 23 00:01:19,240 --> 00:01:24,220 OpenAI released Chat two BT five, uh, and actually that was adopted 24 00:01:24,220 --> 00:01:25,480 into co-pilots or something. 25 00:01:25,510 --> 00:01:29,440 Co-pilot leaped forward as well, and it seemed like it was kind of really 26 00:01:29,440 --> 00:01:34,960 racing ahead of Google Gemini and chat two B five was smarter and it 27 00:01:34,960 --> 00:01:38,380 was a lot more autonomous, and it just kind of seemed smarter all around. 28 00:01:38,440 --> 00:01:41,920 And then suddenly Gemini three was released. 29 00:01:42,880 --> 00:01:49,480 Uh, and in terms of writing and logical responses, it kind of leapt ahead of chatt 30 00:01:49,480 --> 00:01:54,150 pt, so it was really good at work out what you're asking for and it seemed a 31 00:01:54,150 --> 00:01:56,910 lot more reasoned than it had done before. 32 00:01:58,035 --> 00:02:02,445 But then suddenly a big story appeared in the press about Sam Altman from opening 33 00:02:02,445 --> 00:02:07,575 Air, reacting to that and releasing a code red and saying, right, we need to stop 34 00:02:07,575 --> 00:02:11,385 all non-essential projects and we need to kind of leap ahead again of Google Gemini. 35 00:02:11,595 --> 00:02:15,855 Now I should say, at the same time, he did come onto Twitter and congratulate 36 00:02:15,915 --> 00:02:17,685 Google on what a great model. 37 00:02:18,235 --> 00:02:23,305 Gemini three is then within, within days in the following weeks, we saw 38 00:02:23,305 --> 00:02:27,295 Chacha, BT 5.1, uh, and then 5.2. 39 00:02:28,195 --> 00:02:34,585 And the big leap for 5.2 is ability to do real world tasks kind of more effectively. 40 00:02:35,455 --> 00:02:38,695 So if you've ever got chat two BT to kind of create a project plan in 41 00:02:38,695 --> 00:02:43,135 PowerPoint or create a spreadsheet, it was kind of reasonably limited. 42 00:02:43,135 --> 00:02:46,825 Suddenly 5.2 is massively better. 43 00:02:47,265 --> 00:02:48,495 They're doing those kind of things. 44 00:02:49,635 --> 00:02:55,905 So in reality now what it means is that dependent on the task, you might 45 00:02:55,905 --> 00:02:59,475 actually select a different large language model for that particular task. 46 00:02:59,985 --> 00:03:03,915 Now, I haven't mentioned Claude here as well, but Claude has also taken a leap 47 00:03:03,915 --> 00:03:06,715 forward in terms of coding as well. 48 00:03:07,285 --> 00:03:11,185 But for my use case, for example, generally I'm still 49 00:03:11,185 --> 00:03:12,925 using chat GPT for most things. 50 00:03:13,685 --> 00:03:17,855 And that's, that's mainly because I've created lots of custom gpt. 51 00:03:18,135 --> 00:03:21,825 I can connect it to lots of different tools, which we'll come 52 00:03:21,825 --> 00:03:23,985 back to in a moment 'cause that's taken a leap forward as well. 53 00:03:24,465 --> 00:03:29,995 But for coding, Gemini feels like it's just miles ahead as well. 54 00:03:30,385 --> 00:03:34,615 So, we'll, we'll come back to that, that coding piece to me, and actually 55 00:03:34,615 --> 00:03:40,465 the interface for making that coding accessible to marketers, to entrepreneurs 56 00:03:40,465 --> 00:03:41,790 and so on, is a bit of a different thing. 57 00:03:42,898 --> 00:03:47,908 Over the same time period, we saw the release of Nano Banana Pro. 58 00:03:48,568 --> 00:03:52,738 So that was Google's image generation tool and they had nano banana already, 59 00:03:52,738 --> 00:03:53,848 which was already pretty impressive. 60 00:03:54,148 --> 00:03:58,138 But Nano Banana Pro, uh, has just kind of really leapt forward. 61 00:03:58,318 --> 00:04:01,978 And then we had the release of new chat, GPT images. 62 00:04:02,973 --> 00:04:08,163 In both cases, what we really saw is a leapt forward in the ability to 63 00:04:08,223 --> 00:04:13,293 edit existing images and particularly photographs but the photorealism 64 00:04:13,293 --> 00:04:15,153 of what was being created as well. 65 00:04:16,653 --> 00:04:20,463 Now I have to say Gemini is, I feel generally better at the moment, a 66 00:04:20,493 --> 00:04:22,923 photorealism, but they're both incredible. 67 00:04:22,973 --> 00:04:27,953 The big change really is now that Chachi t can edit and recreate photos. 68 00:04:28,403 --> 00:04:29,993 So previously. 69 00:04:30,648 --> 00:04:37,168 If I'd taken a picture of me and I'd said, put this on me on a beach same 70 00:04:37,168 --> 00:04:38,218 person, but has put me on a beach. 71 00:04:38,248 --> 00:04:41,398 It was kind of prevented from doing that due to a safety restriction 72 00:04:42,538 --> 00:04:43,438 and the safety restrictions. 73 00:04:43,438 --> 00:04:46,258 You couldn't take people and put them in new situations. 74 00:04:46,528 --> 00:04:49,048 It would recreate them, but it wouldn't quite be them. 75 00:04:49,048 --> 00:04:50,218 The faces would change. 76 00:04:51,178 --> 00:04:54,268 Now, the, the big shift is you can now do that. 77 00:04:54,328 --> 00:04:56,878 Now if you look at why Google did it in the first place. 78 00:04:57,823 --> 00:05:01,273 It's, if you go into Google Ads, there is a tool there. 79 00:05:01,333 --> 00:05:05,773 So you can take a product and you can put that product in any scenario. 80 00:05:06,553 --> 00:05:09,943 So you could take a Target internet mug, uh, and I, I'll upload the 81 00:05:09,943 --> 00:05:15,653 example of this to the show notes, target internet.com/podcast, and I 82 00:05:15,683 --> 00:05:19,373 can then take that item or remove the background for me and it'll put 83 00:05:19,373 --> 00:05:20,663 it in loads of different situations. 84 00:05:20,663 --> 00:05:22,103 And you can do that at scale. 85 00:05:23,153 --> 00:05:25,853 Now incidentally, if you want to do that, go to Google Ads. 86 00:05:26,723 --> 00:05:28,253 You click on tools on the menu. 87 00:05:28,643 --> 00:05:32,903 You can access, uh, the ability to add images, and you can download those images. 88 00:05:32,993 --> 00:05:34,883 You can also create videos and things in there as well. 89 00:05:36,713 --> 00:05:37,883 The big change for Google. 90 00:05:39,428 --> 00:05:41,378 NAU Banana Pro is extreme. 91 00:05:41,408 --> 00:05:45,728 Photorealism like lighting and subtlety is incredibly better, but 92 00:05:45,728 --> 00:05:49,328 it's also really caught up in being able to create text effectively. 93 00:05:50,118 --> 00:05:53,538 So it was a little bit, you create kind of high licky things sometimes as well, 94 00:05:53,538 --> 00:05:54,948 so it's much better at doing that. 95 00:05:55,308 --> 00:06:00,078 But it also now does something that Chachi Bitty has done for a while, which is using 96 00:06:00,078 --> 00:06:03,168 source images to create on-brand images. 97 00:06:03,648 --> 00:06:05,688 So if you're not familiar, you can do this in both platforms now. 98 00:06:06,033 --> 00:06:07,623 You upload a whole sequence of images. 99 00:06:07,863 --> 00:06:12,443 You say create me a something like an infographic explaining something. 100 00:06:12,773 --> 00:06:18,113 You define what it is, but use these images as source styling and it will copy 101 00:06:18,113 --> 00:06:21,113 the colors, the fonts, the spacing, the layout, those kind of things as well. 102 00:06:22,163 --> 00:06:27,353 Another big change for chat GBT is that connectors, uh, are gone 103 00:06:27,413 --> 00:06:28,373 and they're now called apps. 104 00:06:29,648 --> 00:06:32,468 And the key thing here is, first of all, there's a lot more of them. 105 00:06:33,113 --> 00:06:34,703 And they can do a lot more. 106 00:06:34,793 --> 00:06:39,083 So you've got a massive list of tools now you can connect chapter PT up to. 107 00:06:39,803 --> 00:06:43,493 And that is one of the limitations of Google Gemini, is that Gemini 108 00:06:43,493 --> 00:06:47,663 is kind of locked down a lot more to the Google platforms. 109 00:06:47,933 --> 00:06:50,663 Now, a lot of large corporations, that's a, that's a good thing 'cause 110 00:06:50,663 --> 00:06:53,183 they don't want it to be connected up to lots of different things. 111 00:06:53,723 --> 00:06:57,383 Within chapter, BT you can set this at an administrator level, so you don't 112 00:06:57,383 --> 00:07:00,143 need to give people access to it if you're doing it as part of a large team. 113 00:07:01,493 --> 00:07:05,543 But for example, there's a Canva plugin instead. 114 00:07:05,543 --> 00:07:10,013 Now, me just asking Canva to list when I access the projects, what 115 00:07:10,013 --> 00:07:13,823 are my latest projects and things like that, I can actually say, okay, 116 00:07:14,003 --> 00:07:18,743 create me a design using my brand guidelines, and it'll go on and it'll 117 00:07:18,743 --> 00:07:20,813 give me, for example, four designs. 118 00:07:21,413 --> 00:07:25,223 I can select from those and I can refine them, I can update them. 119 00:07:25,583 --> 00:07:28,253 And it's not just Canva, it's Adobe Photoshop, but it's Adobe 120 00:07:28,253 --> 00:07:30,173 Express and various others as well. 121 00:07:30,953 --> 00:07:35,633 So suddenly I'm interacting with apps like Canva and Figma and lots of others 122 00:07:35,633 --> 00:07:41,543 as well from within Chat two PT itself and doing a lot of the work there as well. 123 00:07:42,393 --> 00:07:45,903 Now I mentioned this earlier on, but really for me, the big leap 124 00:07:45,903 --> 00:07:48,663 for Gemini is its coding ability. 125 00:07:49,818 --> 00:07:55,758 Not just that it can code well, but the logic in working out what I want it to 126 00:07:55,758 --> 00:07:57,708 build from my prompt is really incredible. 127 00:07:58,698 --> 00:08:01,878 And the code is notably more reliable than chacha puppeteers 128 00:08:01,968 --> 00:08:03,258 from my experience currently. 129 00:08:04,178 --> 00:08:07,508 The big thing really though from a kind of marketer entrepreneur's point of 130 00:08:07,508 --> 00:08:10,688 view is the, is the coding interface. 131 00:08:11,648 --> 00:08:14,168 So both tools have something called canvas mode, which I 132 00:08:14,168 --> 00:08:15,338 will come back to in a moment. 133 00:08:16,313 --> 00:08:21,203 But Gemini has a little selector tool where it'll get it to write some code. 134 00:08:21,503 --> 00:08:24,803 It will then preview what that code like, the interface that 135 00:08:24,803 --> 00:08:26,513 whatever you've built as well. 136 00:08:27,023 --> 00:08:32,273 And then you could just highlight a little bit of that page and you could say, oh, 137 00:08:32,273 --> 00:08:37,493 change this text to this, or redesign this button, or lay this out differently, 138 00:08:37,493 --> 00:08:39,113 or add this functionality here. 139 00:08:40,533 --> 00:08:43,533 If you wanna see a couple of interactive pages we've done recently, go to the show 140 00:08:43,533 --> 00:08:48,483 notes, uh, target internet.com/podcast and you'll see those in there. 141 00:08:48,843 --> 00:08:51,663 And we've managed to create these interactive pages, tutorials that are 142 00:08:51,663 --> 00:08:57,183 really completely on brand and that what it created the first time was okay, but 143 00:08:57,183 --> 00:09:00,903 by tweaking it again and again with my brand manager, we got it to the stage 144 00:09:00,903 --> 00:09:03,873 we're really happy with, and then we can take that code and use it again. 145 00:09:04,233 --> 00:09:04,953 In the future. 146 00:09:05,193 --> 00:09:08,943 So the idea of vibe coding, kind of going backwards and the forwards that we covered 147 00:09:08,943 --> 00:09:13,103 in a recent episode really the interface in Gemini really helps you with that. 148 00:09:13,133 --> 00:09:18,683 Now, bear in mind at the moment, what I can do is say, create 149 00:09:18,683 --> 00:09:22,683 me a one page app in HTML. 150 00:09:23,568 --> 00:09:28,268 Maybe build in the cascading style sheets, the CSS, and then 151 00:09:28,268 --> 00:09:29,648 maybe use something like React. 152 00:09:30,188 --> 00:09:33,398 And this is all stuff that can run in a browser with no backend. 153 00:09:34,178 --> 00:09:34,898 So what does that mean? 154 00:09:34,898 --> 00:09:38,378 It means you could copy and paste that code into your content management 155 00:09:38,378 --> 00:09:41,978 system if your content management system allows you to do that, and you 156 00:09:41,978 --> 00:09:44,228 could deploy that relatively easily. 157 00:09:44,768 --> 00:09:47,238 And we are doing that across target internet a fair bit now. 158 00:09:47,998 --> 00:09:50,668 That essentially means that you. 159 00:09:50,986 --> 00:09:55,306 Creating interactive content as a marketer has got a whole lot more 160 00:09:55,306 --> 00:09:59,686 accessible if you can liaise with your tech team to actually deploy that stuff. 161 00:10:00,946 --> 00:10:07,066 A stage further on from this is that Gemini now allows you to add AI 162 00:10:07,066 --> 00:10:08,536 features to whatever you are creating. 163 00:10:08,686 --> 00:10:10,126 Okay, so give you an example. 164 00:10:10,516 --> 00:10:13,036 Fairly easy with any of these tools at the moment to create some 165 00:10:13,036 --> 00:10:16,486 interactive content with charts or animations and things like that. 166 00:10:17,791 --> 00:10:20,731 But actually now I could create the interface for a tool that creates a 167 00:10:20,731 --> 00:10:26,401 persona and I could fill in some basic details, and then I can add an AI button. 168 00:10:26,401 --> 00:10:29,131 I hit the button and it fills in the rest of the persona for me. 169 00:10:30,331 --> 00:10:33,751 Or I could go through and say, right, I'm going to give you a topic, a target 170 00:10:33,751 --> 00:10:36,211 audience, uh, a number of channels. 171 00:10:36,211 --> 00:10:38,701 I wouldn you to build me a marketing strategy. 172 00:10:39,631 --> 00:10:42,421 Now, deploying these kind of tools is more complex. 173 00:10:43,276 --> 00:10:47,476 Because you've gotta include calls to the API that's in Gemini within 174 00:10:47,476 --> 00:10:50,206 our website, or we are working on doing that at the moment. 175 00:10:51,106 --> 00:10:55,996 But there's nothing stopping you creating apps within Gemini that 176 00:10:55,996 --> 00:10:57,346 you can just use for yourself. 177 00:10:58,336 --> 00:11:00,841 So you could build yourself a strategy builder with beautiful interface. 178 00:11:02,161 --> 00:11:07,801 So the idea being that at the moment you can, in chat, bt you can create 179 00:11:07,801 --> 00:11:12,316 custom GPTs, you know, create a GPT, that's a specific thing for you. 180 00:11:13,201 --> 00:11:17,891 In Google, Gemini, they're called gems within copilot, uh, 181 00:11:17,891 --> 00:11:19,091 they're calling them agents. 182 00:11:19,181 --> 00:11:20,261 It's all pretty much the same thing. 183 00:11:20,951 --> 00:11:26,471 The difference here is that what I'm doing is creating an interface for a tool. 184 00:11:26,471 --> 00:11:27,431 It's not just text. 185 00:11:27,851 --> 00:11:30,281 I can actually kind of fill in some fields and things like that 186 00:11:30,281 --> 00:11:31,391 and get it to something for me. 187 00:11:31,421 --> 00:11:32,921 Now, if you're interested. 188 00:11:33,256 --> 00:11:37,726 We have a live one hour update session that's free to newsletter subscribers 189 00:11:37,756 --> 00:11:40,606 on Vibe codings to do exactly this and we're gonna build something out. 190 00:11:41,126 --> 00:11:44,516 And then for members, we've got half Day Masterclass. 191 00:11:44,606 --> 00:11:46,826 And remember, it's only 30 quid a month at the moment, and there is 192 00:11:46,826 --> 00:11:48,626 a free trial for 30 days as well. 193 00:11:49,076 --> 00:11:52,046 So if you're not signed up the newsletter, target internet.com 194 00:11:52,046 --> 00:11:55,826 newsletter, you get that one hour session and for 30 pounds a month come 195 00:11:55,826 --> 00:11:57,266 and get signed up to Target internet. 196 00:11:57,326 --> 00:12:00,446 And I spent half a day with me building some of this stuff live as well. 197 00:12:00,922 --> 00:12:06,902 I want to come back to that point about Canvas and it's a 198 00:12:06,902 --> 00:12:07,982 little missed kind of feature. 199 00:12:07,982 --> 00:12:12,662 So Canvas, if you go to over chat two, BT and Gemini, there's a little plus sign 200 00:12:13,142 --> 00:12:15,932 on chat two Bt you have to go to tools. 201 00:12:16,782 --> 00:12:19,722 In Gemini you just kind of go through the list and essentially 202 00:12:19,722 --> 00:12:22,692 what people use it for is kind of interactively writing something. 203 00:12:23,772 --> 00:12:26,892 So when you're writing an article, you could just highlight a section 204 00:12:26,892 --> 00:12:29,832 of the article and get it to rewrite that bit, which is a nice 205 00:12:29,832 --> 00:12:30,852 interface for editing content. 206 00:12:32,772 --> 00:12:37,692 But actually what I've seen people miss a lot, and I've done a lot of training 207 00:12:37,692 --> 00:12:39,672 sessions where I'm doing something and people are going, well, how? 208 00:12:39,672 --> 00:12:40,512 How have you done that? 209 00:12:40,512 --> 00:12:41,652 Have you got a preview? 210 00:12:42,102 --> 00:12:44,682 And what I mean is if you get any of these tools to write your code 211 00:12:44,772 --> 00:12:47,262 or write the code out, and you're like, well that's great, but I've now 212 00:12:47,262 --> 00:12:49,032 gotta cut, cut and paste that out. 213 00:12:49,482 --> 00:12:52,062 I've probably got Crate an HTML file. 214 00:12:52,062 --> 00:12:53,592 I've gotta drop it into that and I've gotta preview it. 215 00:12:54,372 --> 00:12:54,702 Okay. 216 00:12:55,452 --> 00:12:57,732 If you have canvas mode switched on. 217 00:12:58,137 --> 00:13:01,347 You will get a little preview button and that will immediately 218 00:13:01,347 --> 00:13:06,247 show you what that code and it's running is gonna look like as well. 219 00:13:06,697 --> 00:13:11,977 So it's a real game changer because it makes it way more accessible to go through 220 00:13:12,187 --> 00:13:14,287 and create code and then preview it. 221 00:13:14,407 --> 00:13:17,167 So the idea I was speaking about a moment ago, you go to Google 222 00:13:17,167 --> 00:13:20,227 Gemini, you get it to create a tool that would be useful to you. 223 00:13:21,217 --> 00:13:24,307 You build AI into that and there is a button just to add 224 00:13:24,367 --> 00:13:28,477 Gemini AI to it, and then if you preview, you can use that tool. 225 00:13:30,037 --> 00:13:33,337 So, so it's a really nice technique for building things for yourself and 226 00:13:33,337 --> 00:13:35,827 then potentially you could deploy that stuff if you wanted as well. 227 00:13:35,827 --> 00:13:37,237 But obviously that's a bit more complicated. 228 00:13:38,887 --> 00:13:42,687 Okay, last small piece to talk about in this quick update session. 229 00:13:43,287 --> 00:13:48,237 Chatty BT Atlas, that was chatty BTS browser was released for Max now. 230 00:13:48,762 --> 00:13:52,962 It's only Mac at the moment and it's only Apple, Silicon powered Mac as 231 00:13:52,962 --> 00:13:54,342 some of the latest Macs as well. 232 00:13:54,942 --> 00:13:57,672 It's been around since mid-October though, and we've been playing with it loads. 233 00:13:58,252 --> 00:14:01,342 Just to say there is a PC version coming. 234 00:14:01,732 --> 00:14:05,272 Uh, we think late January or February, there's no update, but don't forget, 235 00:14:05,722 --> 00:14:09,922 you can achieve very similar things except the agent mode stuff I'm about 236 00:14:09,922 --> 00:14:13,942 to talk about with Microsoft Edge, which has got copilot built into it. 237 00:14:14,467 --> 00:14:14,917 As well. 238 00:14:15,397 --> 00:14:18,067 Uh, and copilot is now running the very latest version of chat, 239 00:14:18,217 --> 00:14:20,137 bt, which is 5.2 at the moment. 240 00:14:20,507 --> 00:14:22,397 Anyway, so you can get the same kind of results. 241 00:14:22,397 --> 00:14:28,397 But what's really exciting about this is that I still use Google Chrome as 242 00:14:28,397 --> 00:14:33,977 my standard browser, but where Atlas is really excelling is comparing 243 00:14:33,977 --> 00:14:35,867 and contrasting pages I have open. 244 00:14:36,707 --> 00:14:40,427 So look at these five webpages that are all selling maybe a similar 245 00:14:40,427 --> 00:14:42,527 product and correct me a new page that's better than all of them. 246 00:14:43,652 --> 00:14:48,332 Or run analysis of all these open reports and create me a summary report. 247 00:14:49,082 --> 00:14:52,862 So imagine you go through, you open up your web analytics, your email analytics, 248 00:14:52,862 --> 00:14:56,552 your social analytics, your ads, you open each of the tabs, and you create a 249 00:14:56,552 --> 00:15:00,782 prompt that you run once a month to go through and compile a standard report 250 00:15:00,902 --> 00:15:02,372 from all of those things in one place. 251 00:15:03,377 --> 00:15:08,477 So suddenly it becomes way easier to understand data, to pull 252 00:15:08,477 --> 00:15:11,417 insights out of that data, but do it in a quick, efficient way. 253 00:15:11,957 --> 00:15:15,617 Analyze this page from an SEO point of view, analyze this page from a conversion 254 00:15:15,617 --> 00:15:17,507 rate optimization point of view as well. 255 00:15:18,587 --> 00:15:21,617 But what's really interesting is anything you can open, if you put it 256 00:15:21,617 --> 00:15:23,687 into agent mode, you can then edit it. 257 00:15:24,857 --> 00:15:28,787 So if you open a spreadsheet in Excel, in office, you can then put 258 00:15:28,787 --> 00:15:30,437 it to agent mode and it can edit. 259 00:15:30,932 --> 00:15:31,472 Spreadsheet. 260 00:15:32,132 --> 00:15:34,232 I had great fun making it argue with Gemini. 261 00:15:34,562 --> 00:15:40,232 So I open up Gemini inside Atlas, open us Chatt PT in the little side tab, 262 00:15:40,472 --> 00:15:43,352 and then got it to interact and have a conversation about which of them was 263 00:15:43,352 --> 00:15:45,632 better and it went on for some time. 264 00:15:46,262 --> 00:15:48,362 So basically if you can open a window. 265 00:15:49,387 --> 00:15:51,857 You can then get it to interact with that as well. 266 00:15:52,247 --> 00:15:55,607 So lots of opportunity for workflow improvement, but I think 267 00:15:55,607 --> 00:15:58,827 that reporting piece is probably one of the most important. 268 00:15:58,827 --> 00:16:01,917 And we're gonna have an upcoming podcast all about creating 269 00:16:01,977 --> 00:16:04,497 automated reporting, uh, as well. 270 00:16:05,987 --> 00:16:10,617 So some tips there, some updates on what's happening with the major large 271 00:16:10,617 --> 00:16:14,697 language models and what it means to us as marketers and entrepreneurs as well. 272 00:16:15,197 --> 00:16:16,937 Keep listening to the Digital Marketing podcast. 273 00:16:16,937 --> 00:16:19,517 We'll have more of these regular short update sessions coming up. 274 00:16:19,847 --> 00:16:20,987 And thank you so much for listening. 275 00:16:20,987 --> 00:16:21,047 I. 276 00:16:22,983 --> 00:16:26,583 For more episodes, resources to leave a review or to get in contact, 277 00:16:26,583 --> 00:16:29,133 go to target internet.com/podcast.