1 00:00:00,810 --> 00:00:03,780 Seven figure success starts when you start thinking like a CEO. 2 00:00:03,990 --> 00:00:08,310 Welcome to the John Kitchens Coach podcast experience as your host, John Kitchens. 3 00:00:08,880 --> 00:00:11,280 Get ready to think bigger and transform your business into 4 00:00:11,280 --> 00:00:12,960 a path to lasting freedom. 5 00:00:17,760 --> 00:00:27,720 Happy New Year and welcome to Expert Mentors Live 2026 and for the last seven 6 00:00:27,720 --> 00:00:37,020 years, Ms. Gogo, our seventh year to kick off the new year with Expert Mentors Live. 7 00:00:37,560 --> 00:00:39,060 And it's evolved. 8 00:00:39,180 --> 00:00:43,620 Uh, when we started it was more state of social media. 9 00:00:43,770 --> 00:00:49,320 As you've evolved and you've grown, it has become state of the 10 00:00:49,320 --> 00:00:52,410 business and no different this year. 11 00:00:52,410 --> 00:00:53,730 Ready to kick things off. 12 00:00:54,000 --> 00:00:59,430 We like, I don't even know where to start with you, as far as the, just. 13 00:00:59,850 --> 00:01:04,769 The amount of, of frequency and intensity that, that you have been 14 00:01:04,769 --> 00:01:07,770 accelerating with throughout 2025. 15 00:01:08,190 --> 00:01:12,630 So I would love for you to maybe just kind of let's, let's kind of do a 16 00:01:12,630 --> 00:01:18,480 recap on 25 and then we'll, we'll look at kind of where things are, what, 17 00:01:18,570 --> 00:01:23,910 what we're kind of seeing what you're anticipating 26 to be the springboard 18 00:01:23,910 --> 00:01:26,670 into 27 and 28 to, to look like. 19 00:01:26,970 --> 00:01:32,370 I will say one thing, 2025 felt like one of the fastest years 20 00:01:32,370 --> 00:01:35,914 of my life, and I don't, I don't know if, if that a lot change. 21 00:01:36,720 --> 00:01:38,310 A lot change and very fast. 22 00:01:38,880 --> 00:01:39,990 And what was it? 23 00:01:39,990 --> 00:01:44,250 Because of just the intensity of noise, the intensity of, of just 24 00:01:44,490 --> 00:01:46,410 things happening, things out there. 25 00:01:46,410 --> 00:01:51,690 Information just, is that accelerating or, or what is, what is causing to at 26 00:01:51,690 --> 00:01:57,690 least the feeling of acceleration as we're, you know, barreling down, you 27 00:01:57,690 --> 00:02:00,690 know, into, into 26 and, and making our way to the end of the decade. 28 00:02:02,039 --> 00:02:05,280 So I think it has to do a lot, but of course I can only explain 29 00:02:05,280 --> 00:02:07,649 it from my perspective because there are so many things in the 30 00:02:07,649 --> 00:02:09,600 industry that I don't do right? 31 00:02:09,600 --> 00:02:14,790 So like the cold calling and the door knockings and the mailers and the ISA 32 00:02:14,790 --> 00:02:17,130 teams and all of those things I don't do. 33 00:02:17,130 --> 00:02:20,640 So I don't know what's going on in the industry on that side of the industry. 34 00:02:21,310 --> 00:02:26,050 But because of the, where I spend my time, which is technology and AI 35 00:02:26,050 --> 00:02:29,230 and automations and CRM programs and how can you work class and make more 36 00:02:29,230 --> 00:02:31,330 money on that side of the world? 37 00:02:31,330 --> 00:02:32,620 A lot has changed. 38 00:02:32,620 --> 00:02:37,180 Like you remember how excited we were about Che GPT and now we have all of 39 00:02:37,180 --> 00:02:42,220 these other ais that literally will create content for you in seconds and you 40 00:02:42,220 --> 00:02:43,930 don't even have to ever take a picture. 41 00:02:44,020 --> 00:02:47,980 Like I'm talking, like if we look back and we, if we do the math of how 42 00:02:47,980 --> 00:02:51,190 many times I posted where I had to be in the pictures where I have to be 43 00:02:51,190 --> 00:02:52,360 in the videos, you're totally fine. 44 00:02:52,360 --> 00:02:53,470 You can just grab it and do it. 45 00:02:54,040 --> 00:02:58,780 Um, if we look at that like now that's going to remove all of these 46 00:02:58,870 --> 00:03:02,765 AI will going to allow me not to even have to be in the photos and not to 47 00:03:02,765 --> 00:03:04,420 have to actually create the content. 48 00:03:04,420 --> 00:03:09,610 It will create it for me, which then now, you know, I'm, I'm huge on working less. 49 00:03:09,610 --> 00:03:10,480 I'm making more money. 50 00:03:10,480 --> 00:03:12,130 So now I can work even less. 51 00:03:12,130 --> 00:03:15,670 I already only work 15 hours a week, but now I can work even less. 52 00:03:15,670 --> 00:03:18,280 Like yesterday I created and I, I can show you actually. 53 00:03:18,959 --> 00:03:19,500 Presentation. 54 00:03:19,500 --> 00:03:23,670 If you figure out how to share the screen, I could show you a really cool content 55 00:03:23,670 --> 00:03:27,359 where I took a picture of a Pinterest, I'm not in it, it's not my picture, it's just 56 00:03:27,359 --> 00:03:29,160 somebody that I like the way she looked. 57 00:03:29,579 --> 00:03:31,920 And I turned that into myself with a click of a button, 58 00:03:31,920 --> 00:03:33,630 literally less than 15 seconds. 59 00:03:33,929 --> 00:03:36,179 Then I took that new image of myself, which by the way, 60 00:03:36,179 --> 00:03:37,380 it's not me, but it is me. 61 00:03:37,410 --> 00:03:38,370 'cause it looks just like me. 62 00:03:38,399 --> 00:03:41,640 'cause AI took my face and put it on somebody else's body, right? 63 00:03:41,640 --> 00:03:44,459 And then I took that image and put it into another ai. 64 00:03:44,489 --> 00:03:47,160 But then literally less than 30 seconds, I gave it a script. 65 00:03:47,399 --> 00:03:52,109 And that AI is talking and saying exactly what I wanted to say and I'm not in it. 66 00:03:52,380 --> 00:03:55,709 And it took less than 30 seconds, which means that now I don't 67 00:03:55,709 --> 00:03:57,299 even have to create anymore. 68 00:03:57,510 --> 00:03:59,579 I can have my team create for me. 69 00:04:00,390 --> 00:04:00,690 Right? 70 00:04:00,690 --> 00:04:04,140 So if we are truly talking about how, how can you make more money working less? 71 00:04:04,559 --> 00:04:07,109 Technologies and AI is what's going to allow you to do that. 72 00:04:07,109 --> 00:04:10,140 And the faster you learn that, and I know it's like Chinese to most of us, it's 73 00:04:10,200 --> 00:04:15,359 Chinese to me, you guys, I wasn't born in in December of 1981 when I was born. 74 00:04:15,359 --> 00:04:19,409 Let me just tell you, I did not get an SOP of how to run these ais. 75 00:04:19,950 --> 00:04:22,860 And if you don't know what an SOP is, if a standard operating procedure, 76 00:04:22,860 --> 00:04:26,849 right, of how to actually do something, I didn't get an SOP back then. 77 00:04:27,210 --> 00:04:27,479 So 78 00:04:28,469 --> 00:04:31,380 to me, and it's new to you, all you need to do is push the buttons. 79 00:04:31,919 --> 00:04:32,940 Push the buttons and learn it. 80 00:04:32,969 --> 00:04:37,260 'cause the faster you learn it, the faster you are going to be able to work less. 81 00:04:37,320 --> 00:04:42,270 And one more thing, be able to market from one. 82 00:04:44,625 --> 00:04:47,685 Because when it comes to marketing, right, there's this saying, is 83 00:04:47,685 --> 00:04:49,395 it, it matters of who you know? 84 00:04:49,395 --> 00:04:49,905 Yes, it does. 85 00:04:49,905 --> 00:04:50,895 It does matter who you know. 86 00:04:50,925 --> 00:04:52,245 It allow, it gets you into rooms. 87 00:04:52,725 --> 00:04:55,125 But what really matters is who knows you. 88 00:04:56,595 --> 00:05:01,305 So when you have, let's say you create content and it's, it takes you, let's 89 00:05:01,305 --> 00:05:02,955 say, three minutes from start to finish. 90 00:05:02,955 --> 00:05:06,195 By the time you type it up and you hashtag it and all that, you create 91 00:05:06,195 --> 00:05:07,425 it through AIS and all of that. 92 00:05:07,425 --> 00:05:08,775 Let's say it takes you three minutes. 93 00:05:09,825 --> 00:05:11,835 If you're making a phone calls, that takes you three minutes, 94 00:05:11,835 --> 00:05:12,885 you're talking to one person. 95 00:05:13,125 --> 00:05:15,345 If you door knock, that takes you three minutes, which by the 96 00:05:15,345 --> 00:05:16,515 way, they didn't talk to you. 97 00:05:16,515 --> 00:05:19,215 If it's three minutes, they shut the door on you and you walk off the 98 00:05:19,215 --> 00:05:21,195 driveway, you're talking to one person. 99 00:05:21,495 --> 00:05:25,995 Your possibility of turning that one person into a client is whatever, right? 100 00:05:26,205 --> 00:05:31,095 But if you create social media content and you put that onto all of your socials, so 101 00:05:31,095 --> 00:05:34,065 now you're talking Instagram, Facebook, YouTube, TikTok, freaking name it, 102 00:05:34,095 --> 00:05:35,985 whatever you exist, and email it out. 103 00:05:36,405 --> 00:05:39,825 Now you are talking that one content is talking to thousands 104 00:05:39,825 --> 00:05:40,965 of people at the same time. 105 00:05:41,235 --> 00:05:44,265 And what are the chances that out of those thousands of people, somebody 106 00:05:44,265 --> 00:05:45,315 is buying or selling right now? 107 00:05:47,205 --> 00:05:47,265 Yeah. 108 00:05:47,265 --> 00:05:49,125 Much higher than that one person that you're talking. 109 00:05:49,125 --> 00:05:49,635 That one person. 110 00:05:50,385 --> 00:05:50,715 Yeah. 111 00:05:51,224 --> 00:05:52,305 It's just a return on time. 112 00:05:52,695 --> 00:05:52,905 Yeah. 113 00:05:52,905 --> 00:05:56,325 So that's why you need to look at it, learn these technologies, automate 114 00:05:56,414 --> 00:05:58,335 your life, remove yourself from it. 115 00:05:58,485 --> 00:06:00,255 Let technology replace you. 116 00:06:02,175 --> 00:06:06,765 How, how did you know you embracing, 'cause you've always embraced it, 117 00:06:06,765 --> 00:06:11,175 embraced the, the, the technology is the framework for you, Gogo, like 118 00:06:11,895 --> 00:06:14,745 what you just said, you know, how can I work less and make more money? 119 00:06:14,745 --> 00:06:17,145 Is that the filter that you're trying to run everything through? 120 00:06:17,145 --> 00:06:19,215 Or do you have a different filter you're running things through? 121 00:06:21,075 --> 00:06:21,495 Twofold. 122 00:06:21,495 --> 00:06:22,575 Question number one. 123 00:06:22,575 --> 00:06:23,145 Yes. 124 00:06:23,385 --> 00:06:27,825 Um, I'm always, I know my hourly rate and I also understand that an hour 125 00:06:27,825 --> 00:06:29,685 of my time is an hour of my life. 126 00:06:30,825 --> 00:06:32,835 So if let's say you are on your dad bed right now. 127 00:06:35,190 --> 00:06:36,150 Would you be door knocking? 128 00:06:36,450 --> 00:06:39,300 If you know that this one hour you could be spending with your family or friends 129 00:06:39,300 --> 00:06:42,210 or actually live your life, would you be door knocking or cold calling or 130 00:06:42,690 --> 00:06:44,370 whatever That is how you make money. 131 00:06:44,730 --> 00:06:47,940 If the answer is no, then that means you're not valuing. 132 00:06:47,940 --> 00:06:50,820 It's that whatever you're doing is that making you enough money where 133 00:06:50,820 --> 00:06:55,620 you could, you are willing to exchange an hour of your life for it, right? 134 00:06:55,800 --> 00:07:00,030 So now my hourly rate is so high, then I really narrow down what am 135 00:07:00,030 --> 00:07:03,480 I willing to do and what I'm not willing to do for how much money? 136 00:07:03,480 --> 00:07:06,780 Because I'm exchanging an hour of my life for it, right? 137 00:07:06,780 --> 00:07:07,680 So that's number one. 138 00:07:07,680 --> 00:07:08,130 Filter. 139 00:07:08,700 --> 00:07:11,670 Number two, filter technology does come very easy to me. 140 00:07:11,700 --> 00:07:14,790 I don't know why I am like that annoying three-year-old that you gave them an 141 00:07:14,790 --> 00:07:18,360 iPhone and you just start pushing buttons and next thing you know, they're like 142 00:07:18,360 --> 00:07:21,900 watching SpongeBob somehow and you never showed them how to do it, right? 143 00:07:22,260 --> 00:07:23,910 And so that's how I look at technology. 144 00:07:23,910 --> 00:07:26,280 Like I just go in there like that annoying three-year-old, 145 00:07:26,280 --> 00:07:27,390 and I start pushing buttons. 146 00:07:29,100 --> 00:07:29,820 I love that. 147 00:07:29,820 --> 00:07:29,880 Yeah. 148 00:07:29,880 --> 00:07:29,910 I 149 00:07:30,555 --> 00:07:33,570 mean, I see what, like it's not gonna fight, it's not gonna kick back. 150 00:07:33,570 --> 00:07:34,835 It's not gonna start yelling at you. 151 00:07:34,865 --> 00:07:35,155 Yeah. 152 00:07:35,315 --> 00:07:38,130 I just go in there and, you know, see what happens when you push it. 153 00:07:38,610 --> 00:07:42,240 What, how come most people don't have that? 154 00:07:42,335 --> 00:07:46,020 Is is it They don't understand their, their value, their their worth. 155 00:07:46,110 --> 00:07:46,980 Is that why? 156 00:07:47,070 --> 00:07:49,230 You know, they're, they're, they allow themselves to be 157 00:07:49,230 --> 00:07:50,220 all over the place instead of, 158 00:07:50,430 --> 00:07:53,010 I guarantee you, if we took 10 people or we took a hundred, 159 00:07:53,010 --> 00:07:54,115 however many people Right. 160 00:07:54,570 --> 00:07:57,660 I guarantee you 90% of them have no idea what they're working an hour. 161 00:07:58,410 --> 00:07:58,620 Yeah. 162 00:07:59,070 --> 00:07:59,940 Guarantee you. 163 00:08:00,570 --> 00:08:00,870 Yeah. 164 00:08:01,800 --> 00:08:04,200 And that's the reason why they make those decisions, because their 165 00:08:04,200 --> 00:08:06,659 trading time for money, not knowing what their time is actually worth. 166 00:08:07,115 --> 00:08:11,340 Run, run through and, and explain why that is so important as we continue to 167 00:08:11,340 --> 00:08:14,975 grow and evolve, moving into the future of understanding what your worth is. 168 00:08:16,469 --> 00:08:17,729 So let's do the math. 169 00:08:17,729 --> 00:08:19,530 How to calculate your hours. 170 00:08:19,650 --> 00:08:23,159 Um, just so, or your hourly rate, just so you never make that mistake again. 171 00:08:23,219 --> 00:08:25,740 So it's very simple math, and it's actually a perfect timing 172 00:08:25,740 --> 00:08:28,830 for it because we are ending a year and starting a new one. 173 00:08:29,219 --> 00:08:34,199 So I want you to look at your 20, 25 year in a hole, and I want you to take every 174 00:08:34,199 --> 00:08:38,939 penny in consideration that hit your bank account, not after expenses or after 175 00:08:38,939 --> 00:08:40,980 employees or after taxes or whatever. 176 00:08:40,980 --> 00:08:43,860 I don't care about what you spent, I care about what came to you. 177 00:08:44,520 --> 00:08:47,400 So let's say that it is $250,000. 178 00:08:47,490 --> 00:08:50,730 You're gonna take the calculator, you're gonna put in $250,000. 179 00:08:50,939 --> 00:08:54,600 You are going to divide it by 2080 2 0 8 0. 180 00:08:55,590 --> 00:08:59,610 The reason why is because if you worked a healthy 40 hours a week, 181 00:08:59,610 --> 00:09:01,290 you worked 2080 hours a year. 182 00:09:01,680 --> 00:09:04,439 Now, US realtors, none of us work healthy hours, right? 183 00:09:04,439 --> 00:09:08,310 Like we work weekends, we work holidays, like it is nothing, nothing healthy about 184 00:09:08,310 --> 00:09:12,270 the realtor schedule, but the idea is let's try to get you to a healthy 40. 185 00:09:12,990 --> 00:09:16,920 Right now I only work 15 hour weeks, so I started working less and less and 186 00:09:16,920 --> 00:09:18,240 less and less and making more and more. 187 00:09:18,270 --> 00:09:21,330 'cause now it's not worth it for me to do this activity. 188 00:09:21,330 --> 00:09:24,060 If it doesn't make me 4,300 bucks an hour, I'm not doing it 189 00:09:24,390 --> 00:09:25,530 'cause I know my hourly rate. 190 00:09:26,130 --> 00:09:29,220 So now you're gonna take the amount of money that you made in 2025. 191 00:09:29,730 --> 00:09:33,480 You are gonna divide it by 2080 and that number that's staring at you, 192 00:09:33,480 --> 00:09:35,189 that is your current hourly rate. 193 00:09:35,730 --> 00:09:39,780 That means if you want to grow, you cannot say yes to anything. 194 00:09:39,780 --> 00:09:42,060 That does not make you that amount of money. 195 00:09:42,180 --> 00:09:43,410 At a very minimum. 196 00:09:44,880 --> 00:09:47,190 Doesn't say, doesn't mean that you have to say no. 197 00:09:47,490 --> 00:09:51,630 That just means that somebody else on your team that should be delegated 198 00:09:51,630 --> 00:09:55,650 to somebody else on your team that makes less in that hour than you do. 199 00:09:55,710 --> 00:09:59,850 If you say yes, you are actually stealing from yourself. 200 00:09:59,850 --> 00:10:01,020 You're stealing from your future. 201 00:10:02,100 --> 00:10:06,150 You cannot grow if you say yes to activities that don't make you at least 202 00:10:06,150 --> 00:10:08,010 the minimum, the current hourly rate. 203 00:10:08,025 --> 00:10:12,165 Yeah, so one of the other things, the way most people make this 204 00:10:12,165 --> 00:10:15,675 mistake is they don't know the difference between good and great. 205 00:10:16,005 --> 00:10:16,545 Most people. 206 00:10:16,545 --> 00:10:18,495 If I ask you, what is the enemy of good, they're gonna 207 00:10:18,495 --> 00:10:20,175 say, the enemy of good is bad. 208 00:10:20,265 --> 00:10:22,334 No, the enemy of good is great. 209 00:10:22,334 --> 00:10:23,385 And let me tell you why. 210 00:10:23,685 --> 00:10:25,755 Most people spend their time on good ideas. 211 00:10:25,785 --> 00:10:27,135 Oh my God, this is such a good idea. 212 00:10:27,855 --> 00:10:32,355 If you say yes to good ideas, you do not have time for great ideas. 213 00:10:33,735 --> 00:10:35,865 You have to learn to say no to good ideas. 214 00:10:35,865 --> 00:10:38,865 But the way you can tell the difference between a good idea and a 215 00:10:38,865 --> 00:10:41,625 great idea a good idea, let's hope. 216 00:10:41,625 --> 00:10:43,665 Then it makes at least your current hourly rate. 217 00:10:43,725 --> 00:10:44,444 That's a good idea. 218 00:10:45,375 --> 00:10:47,985 But if it doesn't or makes less than that, and you said yes 219 00:10:47,985 --> 00:10:49,095 to it, you are losing money. 220 00:10:49,485 --> 00:10:52,125 But now that you know your hourly rate, you look at that activity 221 00:10:52,125 --> 00:10:55,214 and say, can I potentially make that amount of money in the hour? 222 00:10:55,454 --> 00:10:57,615 If the answer is no, that goes, bye-bye. 223 00:10:57,615 --> 00:11:02,444 So you can leave time for great ideas and that would be your hourly rate Plus. 224 00:11:04,635 --> 00:11:05,295 I love that. 225 00:11:05,385 --> 00:11:08,055 And, and we lose sight of that. 226 00:11:08,055 --> 00:11:12,285 And, and I really believe Gogo that a lot of people just say yes to everything 227 00:11:12,285 --> 00:11:16,305 because they have, they don't, they just don't have the filters of one, 228 00:11:16,305 --> 00:11:17,535 they don't know where they want to go. 229 00:11:17,595 --> 00:11:19,815 They don't know what, what they should be doing. 230 00:11:20,235 --> 00:11:24,765 And it's just a lot of people just floating out there and, and not 231 00:11:24,765 --> 00:11:28,185 really being intentional with what it is they're trying to accomplish. 232 00:11:28,185 --> 00:11:31,395 But I I, I love that exercise of starting. 233 00:11:31,985 --> 00:11:36,425 Where, you know, kind of what, what your worth is that that's a great filter. 234 00:11:36,545 --> 00:11:39,275 Uh, you know, the other filters we talk about, you know, core values, 235 00:11:39,275 --> 00:11:41,945 purpose, you know, exit strategy. 236 00:11:42,365 --> 00:11:45,365 I had a really good conversation actually with my uncle yesterday, 237 00:11:45,875 --> 00:11:47,705 and, um, he, he does a lot. 238 00:11:47,945 --> 00:11:51,605 Um, he's, he's in the real estate space, but he, he talks to a lot of, uh, 239 00:11:51,635 --> 00:11:56,495 franchise owners and, and independents and, you know, he hits 'em with, you know, 240 00:11:56,495 --> 00:11:58,595 what's the will for your business, right? 241 00:11:58,595 --> 00:12:00,635 We talk about you having a will for your life, but what's 242 00:12:00,635 --> 00:12:02,015 the will for your business? 243 00:12:02,075 --> 00:12:05,675 And I, I hadn't ever really heard it specifically framed that way. 244 00:12:05,705 --> 00:12:07,805 We always talk about what's the exit strategy? 245 00:12:07,805 --> 00:12:12,215 You know, a lot of people struggle with that, but when you say, and 246 00:12:12,215 --> 00:12:15,425 it really hit me, I was like, well, what's the will for your business? 247 00:12:15,455 --> 00:12:19,805 Like, what happens if you know you're, you know, on a, on a retreat with 248 00:12:19,805 --> 00:12:24,245 go-go and you, you know, you get sideswiped by a, by a boat and, uh, you 249 00:12:24,245 --> 00:12:25,295 know, what happens to your business? 250 00:12:25,770 --> 00:12:27,959 You know, we know what would happen with your life, life insurance 251 00:12:27,959 --> 00:12:31,079 policies, all those other contingencies in place, but what happens for your 252 00:12:31,079 --> 00:12:35,130 business if, if something, something happens or what's the continuation? 253 00:12:35,130 --> 00:12:36,000 What, what is that? 254 00:12:36,420 --> 00:12:41,069 So I think it's really, really important to have decision making filters in 255 00:12:41,069 --> 00:12:45,120 place to be able to make sure that you're, you're staying between the 256 00:12:45,120 --> 00:12:48,930 guardrails and especially pursuing the opportunities of where the 257 00:12:48,930 --> 00:12:50,640 business and the industry is going. 258 00:12:51,540 --> 00:12:55,380 Looking, looking back, we talked about how, how fast the year 259 00:12:55,380 --> 00:12:58,829 went, how just technology. 260 00:12:58,860 --> 00:13:03,990 I, and, and I believe the answer is the acceleration of technology is also feels 261 00:13:03,990 --> 00:13:09,030 like it's accelerating time is what it is to me, is what it is, what it feels like. 262 00:13:09,300 --> 00:13:09,329 'cause 263 00:13:10,260 --> 00:13:15,090 we can get so much more done and, and as much as we want to be less busy because 264 00:13:15,090 --> 00:13:18,210 it creates so many more opportunities and because we can get so much more done 265 00:13:18,210 --> 00:13:20,250 in the hour, now we end up working more. 266 00:13:20,280 --> 00:13:23,220 That's why it's so important for you to know where you're going, what 267 00:13:23,220 --> 00:13:25,980 your hours is worth, and what's a good idea and what's a great idea 268 00:13:26,280 --> 00:13:31,620 what, so for you coming into 25 versus coming into 26 with the 269 00:13:31,620 --> 00:13:35,400 acceleration, being able to collapse time, get things done faster, you're 270 00:13:35,400 --> 00:13:37,079 able to work less and make more. 271 00:13:37,890 --> 00:13:45,600 How has, like for your business and lifestyle, how has, you know, 25 adjusted 272 00:13:46,920 --> 00:13:51,180 those two aspects of your life with, you know, personal and, and business? 273 00:13:51,180 --> 00:13:54,930 And then what has that done for you going into 26? 274 00:13:56,189 --> 00:13:57,660 So great question. 275 00:13:57,720 --> 00:14:01,170 I made the decision a couple years ago that I'm not going to work Thursdays 276 00:14:01,170 --> 00:14:05,040 and Fridays anymore, and it took me over nine months to actually being 277 00:14:05,040 --> 00:14:09,390 able to put it into motion because my schedule is always so far out, right? 278 00:14:09,390 --> 00:14:10,500 Like so many months out. 279 00:14:10,500 --> 00:14:14,100 I have meetings in my calendar and I won't cancel someone, but I will 280 00:14:14,100 --> 00:14:15,510 block my calendar for the future. 281 00:14:15,510 --> 00:14:19,740 So even though I made the decision, I think it was like October of 282 00:14:19,830 --> 00:14:24,449 um, two, three years ago, may, something was the first Thursday 283 00:14:24,449 --> 00:14:25,560 that I could actually take off. 284 00:14:25,710 --> 00:14:26,160 Makes sense. 285 00:14:26,160 --> 00:14:27,810 Even though I made that decision so long ago. 286 00:14:27,810 --> 00:14:29,220 'cause my calendar was so booked. 287 00:14:29,700 --> 00:14:31,439 So I made that decision a few years ago. 288 00:14:31,439 --> 00:14:34,560 I only worked Monday to Wednesday for the last two years, but 289 00:14:34,560 --> 00:14:35,700 I worked like a mad woman. 290 00:14:35,700 --> 00:14:40,200 So really what happened is I squeezed five days worth into three days. 291 00:14:40,439 --> 00:14:43,920 So I, we ended up working like mad people on Monday to Wednesday where 292 00:14:43,920 --> 00:14:45,300 I was back to back to back to back. 293 00:14:45,630 --> 00:14:49,410 I ended up having to get an in-person assistant to make sure I get my vitamins 294 00:14:49,410 --> 00:14:51,120 and my water and I eat like yesterday. 295 00:14:51,465 --> 00:14:55,125 At 5 41, I was like, why do I have a headache? 296 00:14:55,155 --> 00:14:58,995 And so I looked at my assistant and I'm like, did I have lunch today? 297 00:14:59,295 --> 00:14:59,535 Yeah. 298 00:14:59,535 --> 00:15:02,655 She looked at me and she's like, oh my gosh, I totally forgot to feed you. 299 00:15:02,955 --> 00:15:04,605 So this is why I need assistance. 300 00:15:04,605 --> 00:15:04,815 Right. 301 00:15:04,815 --> 00:15:06,555 Because when I work, I'm just like you. 302 00:15:06,555 --> 00:15:07,260 When I work, I work. 303 00:15:07,570 --> 00:15:07,860 Yeah. 304 00:15:07,860 --> 00:15:08,100 Right. 305 00:15:08,180 --> 00:15:08,300 I 306 00:15:08,535 --> 00:15:09,315 don't think about food. 307 00:15:09,315 --> 00:15:11,355 I don't think about food until I have a migraine. 308 00:15:11,895 --> 00:15:12,045 Yeah. 309 00:15:12,075 --> 00:15:12,465 Right? 310 00:15:12,705 --> 00:15:15,855 And so again, you don't know what you don't know going 311 00:15:15,855 --> 00:15:18,135 into overbooking yourself. 312 00:15:18,135 --> 00:15:20,145 And then I'm like, okay, then something has to change. 313 00:15:20,355 --> 00:15:23,655 We need to put in there some, some, um, buffer time so I can 314 00:15:23,655 --> 00:15:25,155 actually eat, use the bathroom. 315 00:15:25,335 --> 00:15:31,125 We need to limit who gets a yes, who gets put in calendar, right? 316 00:15:31,125 --> 00:15:35,625 Because I end up in, in some, like, I'm sorry, but just stupid conversations. 317 00:15:35,625 --> 00:15:37,155 And I'm like, this could have been an email. 318 00:15:37,859 --> 00:15:38,489 You know what I mean? 319 00:15:38,520 --> 00:15:38,609 Mm-hmm. 320 00:15:38,969 --> 00:15:40,864 So that we need to get better at limiting those. 321 00:15:41,459 --> 00:15:44,280 And then this year I also made the decision that I'm going to hire a 322 00:15:44,280 --> 00:15:48,089 personal trainer, and the only time that it works for my personal trainer 323 00:15:48,089 --> 00:15:49,979 is Tuesdays and Thursdays at nine 30. 324 00:15:50,189 --> 00:15:53,699 Well, I'm taking Tuesday at nine 30 off, which means until 10 30. 325 00:15:53,699 --> 00:15:55,800 By the time I shower and stuff, it's 11 o'clock. 326 00:15:56,219 --> 00:15:58,380 So now I'm down to 15 hour weeks. 327 00:15:59,070 --> 00:16:01,800 Monday to Wednesday, I work 15 hours and that's it. 328 00:16:02,460 --> 00:16:04,890 And we also hired more people. 329 00:16:04,890 --> 00:16:06,180 So here's what happens. 330 00:16:06,180 --> 00:16:08,940 Like I'm not saying no to opportunities. 331 00:16:08,940 --> 00:16:11,310 I'm just not the one who's doing it anymore. 332 00:16:11,670 --> 00:16:14,850 It means I have to create a bunch of mini means and I have to replace 333 00:16:14,850 --> 00:16:18,720 myself with a bunch of Vietnamese whose hourly rate is lower than mine, right? 334 00:16:18,720 --> 00:16:19,980 So the work still gets done. 335 00:16:19,980 --> 00:16:21,270 So then I'm still making money. 336 00:16:21,270 --> 00:16:23,010 I'm just not treating my own time for it. 337 00:16:23,010 --> 00:16:23,100 Mm-hmm. 338 00:16:23,340 --> 00:16:25,080 So that you have to become a good leader. 339 00:16:25,080 --> 00:16:26,970 You have to get really good at hiring. 340 00:16:27,085 --> 00:16:29,845 Knowing exactly what type of skill that person needs to 341 00:16:29,845 --> 00:16:31,105 replace you and all of that. 342 00:16:31,465 --> 00:16:33,835 Um, and then also you have to get good at technology. 343 00:16:33,835 --> 00:16:37,135 Like technology is your cheapest leverage. 344 00:16:37,435 --> 00:16:38,755 So we got right on. 345 00:16:38,755 --> 00:16:40,915 As soon as Chad GPT hit, we were in there. 346 00:16:40,915 --> 00:16:42,805 I mean, I had my own voice. 347 00:16:43,075 --> 00:16:45,505 Um, and by voice, I mean it sounds like me. 348 00:16:45,535 --> 00:16:48,295 Anything that we put out there from website content to email 349 00:16:48,295 --> 00:16:52,675 content to blog to anything that you think of a, a, a description 350 00:16:52,675 --> 00:16:53,935 for a social media post, right? 351 00:16:54,565 --> 00:16:55,705 I don't write all of those. 352 00:16:55,705 --> 00:16:59,035 Many of them are written by the AI that literally sounds just like me. 353 00:16:59,035 --> 00:17:03,615 So good that if I had to go put my hand in the Bible in court, I, I. I couldn't 354 00:17:03,615 --> 00:17:04,935 tell you if I wrote it or I didn't. 355 00:17:04,935 --> 00:17:05,655 It's that good. 356 00:17:05,954 --> 00:17:09,974 So when you get good with technology, when you honor your time, when you, when 357 00:17:09,974 --> 00:17:14,385 you get good at saying no to people, you get to remove time off of your 358 00:17:14,385 --> 00:17:16,305 calendar and spend it with your family. 359 00:17:16,305 --> 00:17:18,645 So now I'm down to 15 hours a week. 360 00:17:18,704 --> 00:17:21,405 That is my goal for 2020, um, six. 361 00:17:21,704 --> 00:17:26,295 And then, um, I wanted to add back in certain things and I 362 00:17:26,295 --> 00:17:27,915 didn't have time for in the past. 363 00:17:27,915 --> 00:17:31,725 And I wanna get, because I have coaches, I always have coaches, and this is 364 00:17:31,725 --> 00:17:33,735 my homework from one of my coaches. 365 00:17:34,995 --> 00:17:39,945 I am going to add back Thursday date days because somehow the dates 366 00:17:39,945 --> 00:17:43,725 just kind of, you know, just, we got busy and I don't know what happened. 367 00:17:43,725 --> 00:17:43,815 Mm-hmm. 368 00:17:43,940 --> 00:17:46,005 But that's gonna go back on the calendar Thursdays. 369 00:17:46,605 --> 00:17:51,585 And I wanna start a local entrepreneurial like meet, because 370 00:17:51,585 --> 00:17:55,035 what happened is we moved to Florida in the last two, three years. 371 00:17:55,035 --> 00:17:55,365 Right. 372 00:17:55,695 --> 00:17:57,555 And, um, I work from home. 373 00:17:58,185 --> 00:18:00,975 I have no hobbies and if I'm leaving the house, I'm going to the airport. 374 00:18:01,755 --> 00:18:02,115 Yeah. 375 00:18:02,835 --> 00:18:06,254 So I've made new, I didn't really make new friends, I made some friends in the 376 00:18:06,254 --> 00:18:10,635 neighborhood, but it's not like I wanna have like intentional conversations 377 00:18:10,635 --> 00:18:13,304 with Some people have the same pain and they're in the same shoes, and 378 00:18:13,514 --> 00:18:17,595 so now I need to create that for my, I need to, I need to find friends. 379 00:18:19,875 --> 00:18:24,524 That's my New Year's resolution as to add back in a personal time to 380 00:18:24,524 --> 00:18:27,554 take care of my mental and soul. 381 00:18:27,554 --> 00:18:27,915 Yeah, you have 382 00:18:27,915 --> 00:18:28,245 to 383 00:18:28,574 --> 00:18:30,375 Friendship needs. 384 00:18:30,764 --> 00:18:31,034 Yeah. 385 00:18:31,544 --> 00:18:33,284 And I, I mean, I love that, right? 386 00:18:33,284 --> 00:18:35,024 If it doesn't make, the calendar doesn't happen. 387 00:18:35,024 --> 00:18:39,405 And, and so being able to, to force that, I think creating community, like 388 00:18:39,405 --> 00:18:43,095 what you're talking about, forming some type of, you know, entrepreneurial 389 00:18:43,095 --> 00:18:45,705 organization because you know, yeah. 390 00:18:45,705 --> 00:18:47,205 You're, you're on an island. 391 00:18:47,235 --> 00:18:50,774 I mean, you've got so many people that, you know, work for you, you 392 00:18:50,774 --> 00:18:52,304 work with, you got business partners. 393 00:18:52,304 --> 00:18:55,064 I mean, you can pick up the phone and pretty much call anybody, 394 00:18:55,155 --> 00:18:58,425 you know, within the, the real estate space and, and beyond. 395 00:18:58,965 --> 00:19:01,845 Um, and, and, and they'll take your call in a second yet. 396 00:19:02,220 --> 00:19:05,790 You're still on an island, and I think there's so many other small business 397 00:19:05,790 --> 00:19:10,410 entrepreneurs out there, and I, I mean, I love that idea of being able to, to form. 398 00:19:10,410 --> 00:19:14,460 I mean, we, we did a version of that, but they were our affiliates, like 399 00:19:14,460 --> 00:19:16,560 we fed them from, from our business. 400 00:19:16,560 --> 00:19:18,780 So we created that community of our affiliates. 401 00:19:18,780 --> 00:19:22,320 But even taking it a step further and really. 402 00:19:22,890 --> 00:19:25,200 Creating a space for entrepreneurs to come together, 403 00:19:25,650 --> 00:19:25,950 right? 404 00:19:26,010 --> 00:19:28,470 Like I have an amazing online world and I have multiple 405 00:19:28,470 --> 00:19:30,060 communities, but they're all online. 406 00:19:30,060 --> 00:19:33,300 I can't go out to grab a glass of wine with them tonight. 407 00:19:33,300 --> 00:19:34,530 'cause I'm like, Hey, are you doing anything? 408 00:19:34,530 --> 00:19:35,070 'cause I'm free. 409 00:19:35,070 --> 00:19:37,770 Can we go out for appetizers and a glass of wine and just 410 00:19:38,310 --> 00:19:39,330 chi chat about things, right? 411 00:19:39,330 --> 00:19:40,950 So I need to create that locally. 412 00:19:40,950 --> 00:19:44,040 I need to have a reason to leave the house, put makeup on, put clothes on. 413 00:19:44,370 --> 00:19:47,130 Like I just don't have where to go and who to go with. 414 00:19:47,160 --> 00:19:49,230 So I need to add that back. 415 00:19:49,230 --> 00:19:50,130 I need to create that. 416 00:19:50,130 --> 00:19:53,160 Pretty much what happens, I worked so much in the last few years and by the 417 00:19:53,160 --> 00:19:55,110 time I was done working, I was exhausted. 418 00:19:55,140 --> 00:19:55,230 Mm-hmm. 419 00:19:55,470 --> 00:19:57,450 And I had no interest in making a new friend. 420 00:19:57,480 --> 00:19:57,780 Right. 421 00:19:57,780 --> 00:19:59,310 And then now I'm like. 422 00:19:59,665 --> 00:20:00,625 I need friends. 423 00:20:02,395 --> 00:20:03,055 That's a solution. 424 00:20:03,055 --> 00:20:05,125 This is a personal conversation over here. 425 00:20:05,995 --> 00:20:08,695 I need, I need, I need real life in-person friends. 426 00:20:08,695 --> 00:20:09,025 Come on. 427 00:20:09,415 --> 00:20:09,475 Yeah. 428 00:20:09,475 --> 00:20:13,645 Not just, yes, people that I can go out with, but I think, I think this 429 00:20:13,645 --> 00:20:15,475 applies to all entrepreneurs, right? 430 00:20:15,475 --> 00:20:18,385 Like there's a season in our lives when all we do is work. 431 00:20:18,385 --> 00:20:19,585 It's the building phase, right? 432 00:20:19,585 --> 00:20:23,215 And then you are lucky then if at the end of your building 433 00:20:23,215 --> 00:20:24,805 phase, you still have friends. 434 00:20:26,004 --> 00:20:27,175 Well, we moved, right? 435 00:20:27,175 --> 00:20:30,235 So all of my friends are, or back at home in Romania. 436 00:20:30,655 --> 00:20:33,475 Or in Hungary where I went to college, or they are in Michigan 437 00:20:33,475 --> 00:20:34,495 and now I live in Florida. 438 00:20:34,645 --> 00:20:34,735 Mm-hmm. 439 00:20:35,275 --> 00:20:35,545 Yeah. 440 00:20:35,905 --> 00:20:38,755 And that's, I mean, that's normal, right? 441 00:20:38,755 --> 00:20:42,505 You see with drivers, people, you know, entrepreneurs, business 442 00:20:42,505 --> 00:20:44,755 owners, that this is normal, right? 443 00:20:44,815 --> 00:20:48,745 And, and you, you know, you do that and it's not isolation. 444 00:20:48,745 --> 00:20:50,665 Like, it's just like, I just don't have bandwidth. 445 00:20:50,665 --> 00:20:54,235 I don't have time to be able to, you know, make those connections until you get to a 446 00:20:54,235 --> 00:20:58,945 point right into a season of where you're at, that you've, you know, strategically, 447 00:20:59,425 --> 00:21:05,035 you know, carved out time to reinvest wherever you wanna reinvest it. 448 00:21:05,155 --> 00:21:05,935 And so intentional, 449 00:21:07,165 --> 00:21:10,165 there's a phase in your life where you are your business. 450 00:21:10,225 --> 00:21:10,345 Mm-hmm. 451 00:21:10,351 --> 00:21:13,705 And if you stop working, money stops coming in, right? 452 00:21:13,705 --> 00:21:15,265 So you have to hustle through that. 453 00:21:15,265 --> 00:21:18,115 You have to hustle through that to make enough money to pay your bills. 454 00:21:18,505 --> 00:21:20,755 Then you have to hustle through that to make enough money to pay 455 00:21:20,755 --> 00:21:21,985 your bills, and to have a life. 456 00:21:22,170 --> 00:21:22,230 Yeah. 457 00:21:22,800 --> 00:21:25,380 And then now you have a life and you do the vacations and all that. 458 00:21:25,380 --> 00:21:28,530 Now, in order for you to actually be able to go on vacation, you need support. 459 00:21:28,980 --> 00:21:31,590 So that means now you have to make enough to be able to afford 460 00:21:31,590 --> 00:21:35,160 these people and pay your bills and pay for the vacation, right? 461 00:21:35,280 --> 00:21:38,460 So all of these phases in the life, you will have to hustle through it. 462 00:21:38,700 --> 00:21:42,900 So finally, eventually I'm at the place where I can make all the money 463 00:21:42,900 --> 00:21:46,110 that pays our bills, pays for our lives, pay for all of our employees. 464 00:21:46,440 --> 00:21:49,500 But that took me working like a man, woman, which I had no 465 00:21:49,500 --> 00:21:51,600 time for life outside of my. 466 00:21:52,004 --> 00:21:53,775 Friends and close, close, close family, right? 467 00:21:54,105 --> 00:21:54,285 Yeah. 468 00:21:54,285 --> 00:21:58,125 And then we move, so now then I have a bunch of mini mes and my business 469 00:21:58,125 --> 00:22:01,215 makes money if I roll out of bed or I don't roll out of bed today. 470 00:22:01,245 --> 00:22:03,254 'cause most of my income is passive or reoccurring. 471 00:22:03,645 --> 00:22:07,155 Now I'm like, okay, now I need to go and make new friends again. 472 00:22:07,365 --> 00:22:11,235 But I just wanna take everyone through the journey because somewhere along 473 00:22:11,235 --> 00:22:12,555 the way you're going to see yourself. 474 00:22:13,035 --> 00:22:13,095 Yeah. 475 00:22:13,125 --> 00:22:13,425 Right. 476 00:22:13,545 --> 00:22:16,185 I don't want you to think that you are the only one who goes through this. 477 00:22:16,185 --> 00:22:17,625 I'm not the only one who goes through this. 478 00:22:17,625 --> 00:22:21,555 Like I have thankfully a lot of friends, again, all over the world, 479 00:22:21,555 --> 00:22:24,975 which are not local and, and, and they're the same caliber of me or 480 00:22:24,975 --> 00:22:27,735 higher been there where I wanna go and I can ask them these questions. 481 00:22:27,735 --> 00:22:28,875 So I know I'm not alone. 482 00:22:29,115 --> 00:22:32,325 I know that everybody goes through this is, it's just, I want you to 483 00:22:32,325 --> 00:22:36,405 know that if you are not, haven't been there yet, it's coming for you. 484 00:22:36,705 --> 00:22:37,754 Yeah, a hundred percent. 485 00:22:37,754 --> 00:22:38,085 It is. 486 00:22:38,475 --> 00:22:43,185 Looking at kind of the evolution and pouring into your team, what 487 00:22:43,185 --> 00:22:45,315 were a couple of the, the strategic. 488 00:22:46,255 --> 00:22:54,145 Focus ideas that you did with the team specifically that has set you up and 489 00:22:54,145 --> 00:22:56,215 them up coming into this new year. 490 00:22:57,655 --> 00:22:58,405 Okay. 491 00:22:58,705 --> 00:23:01,135 I'm gonna take some notes so I don't forget to say it. 492 00:23:04,615 --> 00:23:05,455 When I joined. 493 00:23:05,455 --> 00:23:08,065 Mind you again, I joined XP eight years ago. 494 00:23:08,065 --> 00:23:08,425 Right? 495 00:23:08,425 --> 00:23:12,085 At that time you guys, the honey badger existed, but that fast forward 496 00:23:12,085 --> 00:23:13,765 movement wasn't the thing, right? 497 00:23:14,155 --> 00:23:18,775 And also, even in your group, most of the big names, like I was the only 498 00:23:18,775 --> 00:23:21,115 one who was like a solo agent, right? 499 00:23:21,115 --> 00:23:21,205 Mm-hmm. 500 00:23:21,445 --> 00:23:24,505 Everybody else, big team lead, and I was little me most 501 00:23:24,745 --> 00:23:26,185 swimming with the sharks, right? 502 00:23:26,425 --> 00:23:29,755 So what I realized is when it comes to agent attraction, we attract. 503 00:23:29,755 --> 00:23:33,235 So if your recruiting is different, but if you're attracting, that means 504 00:23:33,235 --> 00:23:34,555 you attract people just like you. 505 00:23:34,765 --> 00:23:36,685 That's why we are attracted to each other. 506 00:23:37,080 --> 00:23:37,530 Right. 507 00:23:37,920 --> 00:23:41,640 And so what I realized is that most of the agents I was bringing to 508 00:23:41,640 --> 00:23:44,970 my downline in organization, the OG organization, were that solo, 509 00:23:44,970 --> 00:23:46,590 but top producing rockstar agents. 510 00:23:46,590 --> 00:23:50,940 But solo, no interest of starting a team or building a team, or even if they wanted 511 00:23:50,940 --> 00:23:55,140 to, it would be just like a local team, but like small local team with two buyer's 512 00:23:55,170 --> 00:23:56,700 agents just so they can go on vacation. 513 00:23:56,760 --> 00:24:00,090 They, they had no interest of having ISA departments and, you know, 514 00:24:00,090 --> 00:24:01,830 Zillow premier leads and all of that. 515 00:24:01,830 --> 00:24:05,610 So, because there was no training for that in my offline, I was 516 00:24:05,610 --> 00:24:09,150 like, okay, well I'm it, oh shit, I'm it as I like to say it, right? 517 00:24:09,150 --> 00:24:10,530 So that means I have to create it. 518 00:24:10,770 --> 00:24:14,100 So then I started, we did every Wednesday, um, a production 519 00:24:14,100 --> 00:24:17,160 training every Thursday, detectors in every Friday agent attraction. 520 00:24:17,400 --> 00:24:19,920 We did that probably for six years, right? 521 00:24:19,925 --> 00:24:19,945 Mm-hmm. 522 00:24:20,030 --> 00:24:23,040 And by that time, fast forward movement became a thing. 523 00:24:23,100 --> 00:24:26,640 Honey Badgers were still there, and you guys provided a lot of training. 524 00:24:26,640 --> 00:24:29,940 And then it was redundant of like having all of these trainings in Team 525 00:24:29,940 --> 00:24:33,330 Gole, if we wanted to get 'em from our upline, take advantage of it, right? 526 00:24:33,630 --> 00:24:36,750 And so we stopped third days and Fridays, we kept our Wednesday at one 527 00:24:36,750 --> 00:24:42,780 o'clock, um, training because, um, I still train on that mindset, technology, 528 00:24:42,840 --> 00:24:45,240 ai, you know, social media marketing. 529 00:24:45,240 --> 00:24:48,360 And I feel like those type of, um, trainings are missing 530 00:24:48,360 --> 00:24:49,200 from the group trainings. 531 00:24:50,130 --> 00:24:53,400 And then they go to all the group trainings otherwise. 532 00:24:53,400 --> 00:24:56,370 So Wednesdays we kept Thursdays and Fridays we stopped 'cause it 533 00:24:56,370 --> 00:24:59,730 was too much training and we were trained out of our ever loving minds. 534 00:24:59,820 --> 00:25:01,350 Um, so that's one thing. 535 00:25:01,380 --> 00:25:04,320 The other thing that I feel like it keeps the community as a 536 00:25:04,320 --> 00:25:07,020 community is that I, I do gifts. 537 00:25:07,020 --> 00:25:10,020 We celebrate our agents, we celebrate the top producers of the month. 538 00:25:10,020 --> 00:25:11,820 We celebrate the agent attractor of the month. 539 00:25:12,120 --> 00:25:14,550 We celebrate the icons of the month every single month. 540 00:25:14,550 --> 00:25:16,560 And I physically send them a gift. 541 00:25:16,980 --> 00:25:21,450 Um, or they get an icon T-shirt or they get a mug or they get a 542 00:25:21,450 --> 00:25:25,440 notebook or they get something that's branded to the Tgo organization. 543 00:25:25,500 --> 00:25:27,210 Um, but we celebrate them every single month. 544 00:25:27,480 --> 00:25:29,190 We also send out little onesies. 545 00:25:29,190 --> 00:25:33,810 If somebody has a baby and it says, you know, future agent and it says Team Gogo. 546 00:25:33,810 --> 00:25:34,410 It's just cute. 547 00:25:34,410 --> 00:25:38,760 Like we try to really keep the family as a family and celebrate our 548 00:25:38,760 --> 00:25:40,050 agents and feel like they belong. 549 00:25:40,425 --> 00:25:43,335 Because that's what the, one of the so set downsides. 550 00:25:43,335 --> 00:25:46,485 Even though I believe exp is the best place to be real estate, it 551 00:25:46,485 --> 00:25:50,415 is one of the downsides because we are national and international and 552 00:25:50,415 --> 00:25:51,945 because we can attract from anywhere. 553 00:25:51,945 --> 00:25:53,294 I have agents in Connecticut. 554 00:25:53,294 --> 00:25:54,315 I've never been in Connecticut. 555 00:25:54,345 --> 00:25:55,665 I literally never been in Connecticut. 556 00:25:56,085 --> 00:25:56,445 Right? 557 00:25:56,625 --> 00:26:00,105 So that means that I want to make sure that they feel the love and they 558 00:26:00,105 --> 00:26:03,794 feel like they belong and they, and they know when their hard work, um, 559 00:26:03,825 --> 00:26:06,915 is, is being seen and they're being celebrated for their hard work, right? 560 00:26:06,915 --> 00:26:10,605 Everybody likes to achieve and likes to know that their work is seen. 561 00:26:11,105 --> 00:26:15,395 So because we try really hard to celebrate and I think that's one of our, and I 562 00:26:15,395 --> 00:26:17,135 literally send them a physical present. 563 00:26:17,465 --> 00:26:21,935 Also, I call every single one of my, um, agents on their birthday. 564 00:26:21,935 --> 00:26:24,905 So my frontline agents, I can't do this for the whole organization. 565 00:26:25,235 --> 00:26:27,575 First of all, I don't know everybody in their organization and I don't 566 00:26:27,575 --> 00:26:30,784 know their birthdays, but my frontline agents, I know their birthdays 'cause 567 00:26:30,784 --> 00:26:32,705 it's a part of our application process. 568 00:26:32,885 --> 00:26:35,254 And so I call every single one of them on their birthday and 569 00:26:35,315 --> 00:26:36,485 I sing them happy birthday. 570 00:26:36,815 --> 00:26:40,235 Um, and that's like them knowing of like, Hey, go, go thought on me today. 571 00:26:40,235 --> 00:26:40,865 It's my birthday. 572 00:26:40,865 --> 00:26:41,855 And she personally called me. 573 00:26:41,855 --> 00:26:44,405 So I leave them a voice note and I sing them a happy birthday 574 00:26:44,405 --> 00:26:46,955 with my beautiful it an accent. 575 00:26:47,405 --> 00:26:51,485 Um, and then the other thing we do is, um, the in-person events, right? 576 00:26:51,485 --> 00:26:54,935 So we really try, uh, I have amazing business partners in my 577 00:26:54,935 --> 00:26:56,465 organization and we really try to. 578 00:26:57,770 --> 00:26:59,330 Um, support them, right? 579 00:26:59,330 --> 00:27:02,090 I'm actually flying up to New Brunswick, Canada in March. 580 00:27:02,120 --> 00:27:05,990 Um, I have two amazing gig, well, multiple Canadian agents, but these two who are 581 00:27:05,990 --> 00:27:09,740 throwing a big event and gonna come up to cities in one day and we do an event. 582 00:27:09,740 --> 00:27:12,590 So in person, I feel like it's also super important. 583 00:27:12,590 --> 00:27:14,270 That's where you really get to know someone. 584 00:27:14,450 --> 00:27:17,960 That's where you bread with someone and sit down and have dinner and 585 00:27:18,080 --> 00:27:21,170 really get to know their business and for them to get to know you so you're 586 00:27:21,170 --> 00:27:23,060 not just an online persona anymore. 587 00:27:23,420 --> 00:27:26,420 Um, so I think these are, um, I'm sure I'm forgetting some things, 588 00:27:26,420 --> 00:27:28,940 but, um, these are the things that keeps our community together. 589 00:27:28,940 --> 00:27:31,250 Oh, Facebook group and Facebook chat. 590 00:27:31,310 --> 00:27:33,440 I think that is also super du important. 591 00:27:33,680 --> 00:27:37,730 So, um, because I have 14 virtual assistants, nothing goes unanswered 592 00:27:37,730 --> 00:27:38,990 Monday to Friday, nine to five. 593 00:27:39,260 --> 00:27:42,740 So our team members, anybody in the Tmobile organization, when they have 594 00:27:42,740 --> 00:27:45,740 a question, they plug it right into the chat and then my team is there 595 00:27:45,740 --> 00:27:47,720 or I'm there to answer it right away. 596 00:27:47,900 --> 00:27:50,930 And then I forgot to mention, one more big thing is our team Google Map. 597 00:27:50,930 --> 00:27:53,420 So we have an interactive map. 598 00:27:53,450 --> 00:27:56,870 If you go to T-Mobile team slash map, you can check it out. 599 00:27:57,115 --> 00:28:01,105 But literally we use that to keep all the referrals in-house between ourselves. 600 00:28:01,105 --> 00:28:03,565 And we did almost $4 billion in sales this year. 601 00:28:03,925 --> 00:28:04,524 Um, that's. 602 00:28:05,790 --> 00:28:06,090 Right. 603 00:28:06,090 --> 00:28:06,420 That's amazing. 604 00:28:07,320 --> 00:28:10,350 Our cute little organization and, uh, we refer to each other. 605 00:28:10,350 --> 00:28:15,150 So if, if a Tgo agent has a referral and nodding their own neck of the 606 00:28:15,150 --> 00:28:16,950 woods, it goes to another Tgo agent. 607 00:28:17,010 --> 00:28:19,920 Unless we don't have an agent in that area, then they go to outsiders. 608 00:28:19,920 --> 00:28:22,410 But this is our way of supporting one another. 609 00:28:22,560 --> 00:28:22,800 Right. 610 00:28:22,800 --> 00:28:25,920 This is our way to, as, as we like to call, we call the single 611 00:28:25,920 --> 00:28:29,190 organization the team, Google International Family of Agents. 612 00:28:29,190 --> 00:28:32,100 Because we are international, we have literally all cultures in there. 613 00:28:32,310 --> 00:28:35,160 We are in seven or eight different countries in almost every state 614 00:28:35,160 --> 00:28:37,365 in the US and sticks together. 615 00:28:37,470 --> 00:28:37,770 Right. 616 00:28:37,770 --> 00:28:40,470 So I want to make sure that your case eat this month. 617 00:28:40,770 --> 00:28:43,380 And so if I have a referral, I'll send it to a team, Google agent. 618 00:28:43,710 --> 00:28:46,860 And because of that, our production is also super high because we send it to 619 00:28:47,310 --> 00:28:48,540 send our leads to each other and keep 620 00:28:49,710 --> 00:28:49,890 Yeah. 621 00:28:49,890 --> 00:28:50,850 That's so good. 622 00:28:50,850 --> 00:28:54,630 I mean that's, you know, really pouring into each other and, and like you said. 623 00:28:55,014 --> 00:28:56,695 You said it a couple times, right? 624 00:28:56,725 --> 00:29:00,205 You, you've got a tremendous community now. 625 00:29:00,205 --> 00:29:04,645 You're, you know, replicating the thing into 26 local for you. 626 00:29:04,705 --> 00:29:04,975 Right. 627 00:29:04,975 --> 00:29:06,205 Create another community. 628 00:29:06,745 --> 00:29:08,060 And I think it's, I need 629 00:29:08,060 --> 00:29:08,620 friends too. 630 00:29:10,165 --> 00:29:11,544 I think it's the di honestly. 631 00:29:11,544 --> 00:29:11,845 Go, go. 632 00:29:11,845 --> 00:29:15,205 I, I really feel, you know, kind of, kind of where the state of things are 633 00:29:15,655 --> 00:29:20,245 moving into, moving into the future, you know, with the acceleration of 634 00:29:20,245 --> 00:29:25,885 technology to have those buffers, to not be able to, to have that real connection. 635 00:29:26,754 --> 00:29:31,945 I just feel the direction moving into the future is more human connection. 636 00:29:32,185 --> 00:29:32,845 Yes. 637 00:29:33,175 --> 00:29:33,385 Yeah. 638 00:29:33,389 --> 00:29:34,139 Those are, those 639 00:29:34,139 --> 00:29:34,705 are the agents. 640 00:29:34,705 --> 00:29:37,284 So, um, that's exactly what I wanted to say. 641 00:29:37,284 --> 00:29:39,355 Those are the agents who are going to make it big this year. 642 00:29:39,715 --> 00:29:39,835 Yeah. 643 00:29:39,835 --> 00:29:40,075 Right. 644 00:29:40,075 --> 00:29:43,075 So use all of the technology for your benefit, but what's really 645 00:29:43,075 --> 00:29:45,955 going to seal the deal is that eye contact is that handshake, 646 00:29:45,955 --> 00:29:47,425 is that you physically shown up. 647 00:29:47,754 --> 00:29:48,085 Yeah. 648 00:29:48,294 --> 00:29:50,635 And you've layered a few, um. 649 00:29:51,330 --> 00:29:54,780 Things on that that I wanna, I wanna point out that I think is really important 650 00:29:54,780 --> 00:29:58,680 heading into the future when it is more of, of the human side of things. 651 00:29:58,680 --> 00:30:01,890 You talked about gifting, so if you guys aren't up to speed 652 00:30:01,890 --> 00:30:04,080 on that, go, go read Giftology. 653 00:30:04,650 --> 00:30:08,010 Um, it's, it's really around kind of the cut co philosophy and, and, 654 00:30:08,010 --> 00:30:09,300 and what they, they talk about. 655 00:30:09,300 --> 00:30:13,620 But, but just from a gifting standpoint, I really think we're, we're kind of 656 00:30:13,620 --> 00:30:18,090 in the, in the, in the day and age of, of true unreasonable hospitality. 657 00:30:18,660 --> 00:30:22,860 I, I, I really think, um, if, if you haven't, you know, you guys 658 00:30:22,860 --> 00:30:26,640 listening in, I had Eric Post on expert mentors to, to wrap up the year. 659 00:30:26,640 --> 00:30:27,960 We did it about mid-December. 660 00:30:28,575 --> 00:30:31,755 And he's like, Hey, go listen, go, go read his manifesto. 661 00:30:31,755 --> 00:30:33,345 It's at Eric post.ai. 662 00:30:33,345 --> 00:30:35,565 It's 10 page manifesto, right on his site. 663 00:30:36,195 --> 00:30:40,725 And we talked about it through expert mentors, but Eric is, is really of 664 00:30:40,725 --> 00:30:43,065 that unreasonable hospitality belief. 665 00:30:43,155 --> 00:30:46,695 Gogo kind of everything that you're talking about, the real connections. 666 00:30:47,205 --> 00:30:51,315 Um, you know, AI is your thought partner, being able to leverage it. 667 00:30:51,320 --> 00:30:55,005 I, I wanna get your, your take on, on, on AI moving into 26. 668 00:30:55,455 --> 00:31:00,375 But he, he said, you know, we're, we're kind of at a fork in the road 669 00:31:00,525 --> 00:31:03,105 and he said, now if you break through the fork and you just go down the 670 00:31:03,105 --> 00:31:06,615 middle, he goes, he goes, I just, I think you're gonna get eaten alive. 671 00:31:07,545 --> 00:31:14,175 And he uses the comparison, the hotel comparison, and he talks about the 672 00:31:14,175 --> 00:31:19,125 one hotel that is sleek and cold. 673 00:31:20,235 --> 00:31:21,675 There's no human interaction. 674 00:31:21,675 --> 00:31:23,264 Everything is AI driven. 675 00:31:23,324 --> 00:31:27,225 Like you, you check in with technology, camera, see face recognition, 676 00:31:27,675 --> 00:31:29,024 and you have to check out yourself. 677 00:31:29,024 --> 00:31:29,504 I'm like, 678 00:31:29,985 --> 00:31:30,735 everything, 679 00:31:31,395 --> 00:31:32,534 I wanna spend money anymore, 680 00:31:32,985 --> 00:31:34,635 everything cold. 681 00:31:35,205 --> 00:31:37,004 That's a race to the bottom, right? 682 00:31:37,034 --> 00:31:40,125 That's like, that's competing on price. 683 00:31:40,905 --> 00:31:43,185 And he said the other direction in the fork in the road. 684 00:31:44,145 --> 00:31:46,155 And I, it just resonates with me. 685 00:31:46,155 --> 00:31:52,215 It's just because what we really adopted probably in, in 2010 timeframe 686 00:31:52,215 --> 00:31:54,044 was, you know, lifetime value. 687 00:31:55,034 --> 00:31:56,084 And he said, you have a choice. 688 00:31:56,084 --> 00:32:02,024 You can be this sleet, cold, efficient, or you could be the unreasonable hospitality. 689 00:32:02,024 --> 00:32:07,965 You could be the Ritz-Carlton and provide above and beyond and and everything. 690 00:32:07,965 --> 00:32:11,294 And this is what I want to, to kind of, you know, showcase. 691 00:32:11,324 --> 00:32:15,225 'cause everything you're talking about and I believe it's right, moving into 692 00:32:15,225 --> 00:32:18,165 the future and you just said it, those that are gonna thrive and win big. 693 00:32:19,274 --> 00:32:23,804 Embrace that unreasonable hospitality, embrace the Ritz-Carlton type 694 00:32:23,804 --> 00:32:27,675 of service to your clients, like you're personally making phone 695 00:32:27,675 --> 00:32:29,385 calls to, to your frontline people. 696 00:32:29,385 --> 00:32:32,445 Like you're going above and beyond you're, you're specifically 697 00:32:32,445 --> 00:32:37,665 intentionally gifting in a way that's personally relevant to the individuals. 698 00:32:38,264 --> 00:32:41,139 And to me it's, it's, it's the path to take. 699 00:32:41,955 --> 00:32:45,255 It's the path to take it's, it's to take that and go above and beyond. 700 00:32:46,035 --> 00:32:48,165 Hey, quick pause before we keep going. 701 00:32:48,675 --> 00:32:51,675 This market is shifting fast, and if you've been feeling the 702 00:32:51,675 --> 00:32:53,415 pressure, you're not alone. 703 00:32:54,285 --> 00:32:58,125 But here's the thing, it's not going to slow down so you can catch up. 704 00:32:58,815 --> 00:33:02,325 I've opened a limited number of executive one-on-one coaching spots this month for 705 00:33:02,325 --> 00:33:05,655 agents who are ready to stop spinning their wheels and lead with clarity. 706 00:33:06,315 --> 00:33:06,885 That's you. 707 00:33:07,215 --> 00:33:09,645 Head to John Kitchens Do coach, and let's go. 708 00:33:10,515 --> 00:33:11,295 Now, back to the episode. 709 00:33:12,915 --> 00:33:14,085 I wanna add on to that. 710 00:33:14,085 --> 00:33:16,485 So here's how I do, for example, agent attraction. 711 00:33:16,485 --> 00:33:20,415 And every time I show up to an agent attraction call where the agent who's 712 00:33:20,415 --> 00:33:23,625 raising their hand of like, Hey, I wanna join Team Gogo, and I show up, 713 00:33:23,625 --> 00:33:28,575 they're like, oh, you came to the call. 714 00:33:28,605 --> 00:33:30,675 He's like, they're always like, oh, I thought there's gonna 715 00:33:30,675 --> 00:33:31,695 be someone from your team. 716 00:33:31,695 --> 00:33:34,785 And I'm like, you wanna partner with me, right? 717 00:33:34,785 --> 00:33:36,435 Like, not someone from my team. 718 00:33:36,435 --> 00:33:37,845 So I show up to every single one of them. 719 00:33:38,534 --> 00:33:41,955 But I show up with the intention knowing, knowing that I'm going to close them 720 00:33:41,955 --> 00:33:43,574 pretty much a hundred percent of the time. 721 00:33:43,725 --> 00:33:43,845 Yeah. 722 00:33:43,875 --> 00:33:47,595 Because I did use technology and I did use all the systems and the calendars 723 00:33:47,595 --> 00:33:51,645 and the videos and the filtering and the automated messages and all that, 724 00:33:51,645 --> 00:33:55,995 like everything prior to that was filtered out with systems and processes. 725 00:33:56,205 --> 00:33:59,475 By the time they get into my calendar, they're literally so excited. 726 00:33:59,475 --> 00:34:01,095 They can't wait to sign on a dotted line. 727 00:34:01,455 --> 00:34:05,175 And that's what I want everybody to understand is embrace technology because 728 00:34:05,175 --> 00:34:09,705 technology is going to be able to help you just close deals much faster. 729 00:34:09,735 --> 00:34:13,125 If you are really becoming that local expert where they see nothing 730 00:34:13,125 --> 00:34:15,884 but fricking go, go again and go, go again and go, go again. 731 00:34:15,884 --> 00:34:20,205 I mean you, your brand every single day in your local market, you're featuring 732 00:34:20,205 --> 00:34:21,915 a business, you're closing another deal. 733 00:34:21,915 --> 00:34:25,514 It's just like whatever is going on, they're seeing you constantly and 734 00:34:25,514 --> 00:34:28,154 they get on a listing appointment with you and you show up. 735 00:34:28,904 --> 00:34:32,054 Do you think they're gonna dare to ask you if you would reduce your commission? 736 00:34:33,165 --> 00:34:35,594 No, not in a million years because they're so excited. 737 00:34:35,594 --> 00:34:37,435 Like I could not believe you're on the call with me. 738 00:34:38,025 --> 00:34:40,904 But if you show up in person, so this is why it's so important to 739 00:34:40,904 --> 00:34:44,955 use that social media to reach as many people as you possibly can 740 00:34:44,955 --> 00:34:46,725 to become the expert by posting. 741 00:34:46,725 --> 00:34:50,625 So many times they hear you and see when they become, you become that 742 00:34:50,625 --> 00:34:52,424 expert automatically in their eyes. 743 00:34:52,634 --> 00:34:54,735 And then when you show up, it's a close deal. 744 00:34:55,634 --> 00:34:55,725 Mm-hmm. 745 00:34:55,964 --> 00:34:56,054 They are 746 00:34:56,054 --> 00:34:59,174 lucky that they get to work with you, and that's why it's so important 747 00:34:59,174 --> 00:35:02,685 for you to also include, not remove, but include that human element. 748 00:35:03,225 --> 00:35:04,395 Yeah, it is. 749 00:35:04,515 --> 00:35:10,634 And looking at kind of into the future with the technology side of things, 750 00:35:10,634 --> 00:35:17,055 what, what's the mindset that, that you use to, to embrace the technology, 751 00:35:17,055 --> 00:35:23,595 but also what, how do you lead and pour into your team of the right way to think 752 00:35:23,595 --> 00:35:28,605 about and utilize technology, utilize AI as we continue to move forward. 753 00:35:29,235 --> 00:35:32,115 One of the things that we do, they also have to come to the meeting with 754 00:35:32,115 --> 00:35:34,035 like, oh, I found something new, right? 755 00:35:34,035 --> 00:35:36,195 Like I want 'em to be excited that they found something new. 756 00:35:36,405 --> 00:35:39,525 So they bring things to the meetings, be like, Hey, there's another thing 757 00:35:39,525 --> 00:35:42,465 that we can use because I can't be on top of everything by myself. 758 00:35:42,465 --> 00:35:42,705 Right? 759 00:35:42,705 --> 00:35:45,615 It's not impossible, but it's impossible, right? 760 00:35:46,035 --> 00:35:47,205 Um, so that would be number one. 761 00:35:47,205 --> 00:35:50,055 Number two, I always pay for their coaching. 762 00:35:50,475 --> 00:35:53,835 So if there is a new technology like Chen, GPT for example, right? 763 00:35:53,865 --> 00:35:55,005 I paid for Carrie. 764 00:35:55,005 --> 00:35:58,275 So coaching, I'm not the one who's sitting on the coaching call 'cause I 765 00:35:58,275 --> 00:36:01,515 don't, I just need to know enough to be dangerous, but I'm not the one gonna push 766 00:36:01,515 --> 00:36:03,285 the buttons and set anything up, right? 767 00:36:03,285 --> 00:36:03,345 Yeah. 768 00:36:03,495 --> 00:36:06,405 So then I'll pay for the coaching, but I send my team to the coaching. 769 00:36:06,645 --> 00:36:09,525 So they're the one who's going to know everything, become the expert, 770 00:36:09,525 --> 00:36:11,025 set it up for me and all of that. 771 00:36:11,025 --> 00:36:15,045 So I think it's super important when you know your hourly rate, well, we 772 00:36:15,045 --> 00:36:19,935 also have to take it back a step because for very, very many years I was like, 773 00:36:20,025 --> 00:36:22,935 I am very smart and I can figure out just about anything. 774 00:36:22,935 --> 00:36:24,825 And how stupid to pay for an expert. 775 00:36:25,005 --> 00:36:28,125 I can spend three years of my life to figure it out by myself. 776 00:36:29,475 --> 00:36:30,045 How much is three 777 00:36:30,045 --> 00:36:31,095 years of your life worth? 778 00:36:32,565 --> 00:36:36,825 If someone's selling your coaching program for 5,000, you are telling me that three 779 00:36:36,825 --> 00:36:39,465 years of your life you value at $5,000. 780 00:36:39,465 --> 00:36:40,635 That's what it's worth to you. 781 00:36:41,115 --> 00:36:41,295 Yeah. 782 00:36:42,165 --> 00:36:44,865 Well then go spend three years on becoming the expert in something. 783 00:36:44,865 --> 00:36:47,715 Knock yourself out because while you learning, you're not making money. 784 00:36:48,255 --> 00:36:48,495 Yeah. 785 00:36:49,635 --> 00:36:50,535 You know what I mean? 786 00:36:50,625 --> 00:36:53,955 So that's number one that you have to get just out of the way. 787 00:36:53,955 --> 00:36:56,145 Put your ego aside and go pay for an expert. 788 00:36:56,445 --> 00:36:57,195 That's what I do. 789 00:36:57,195 --> 00:36:59,325 And then I put my team to learn that. 790 00:36:59,685 --> 00:37:03,435 Um, I'll log in to know enough to be dangerous 'cause I like to understand 791 00:37:03,435 --> 00:37:07,545 how things work, but I'm never gonna be the one who actually do the work. 792 00:37:07,635 --> 00:37:08,385 Does that make sense? 793 00:37:08,445 --> 00:37:10,005 I don't have the patience to push the buttons. 794 00:37:10,365 --> 00:37:15,705 Um, so that's my, my 2 cents for your future is befriend technology. 795 00:37:15,975 --> 00:37:19,935 Hire help with people who have less hourly rate than you do, so you can 796 00:37:19,935 --> 00:37:21,825 stay on top of everything and win-win. 797 00:37:22,545 --> 00:37:26,265 And do you push the team into the trainings, the technology 798 00:37:26,265 --> 00:37:31,875 trainings, utilizing AI as based upon what excites them or. 799 00:37:32,580 --> 00:37:36,390 Is it more like you gotta learn this if you wanna, you know, be a part of this, 800 00:37:36,540 --> 00:37:39,900 a part of this rocket ship, or what is, what is kind of the take with it 801 00:37:40,410 --> 00:37:43,530 this nicely then it's um, who cuts the check? 802 00:37:44,040 --> 00:37:44,460 Lemme put it way. 803 00:37:45,240 --> 00:37:45,540 Yeah. 804 00:37:45,765 --> 00:37:47,190 Do so. 805 00:37:47,190 --> 00:37:51,210 I don't need them to like what I ask them to do now if they like what I 806 00:37:51,210 --> 00:37:52,410 ask them to do, it's even better. 807 00:37:52,620 --> 00:37:57,120 So in the end of every year, we have a, a meeting every single year with my team and 808 00:37:57,120 --> 00:38:00,120 I ask 'em, if you could change anything in your current job, what would it be? 809 00:38:00,120 --> 00:38:02,280 Because I like my, my team with me for years. 810 00:38:02,280 --> 00:38:04,590 Many of my, my team members have been like, Christie's 811 00:38:04,590 --> 00:38:06,030 been with me for over 14 years. 812 00:38:06,030 --> 00:38:09,180 Many of my team members, my VA has been with me over five years, right. 813 00:38:09,180 --> 00:38:12,240 So they spend quite a lot of their lives we spent together. 814 00:38:12,240 --> 00:38:12,600 Right. 815 00:38:12,810 --> 00:38:16,350 And I wanna make sure that my employees are happy in what they do. 816 00:38:16,350 --> 00:38:18,360 Now, they don't necessarily have a say. 817 00:38:18,570 --> 00:38:21,570 Like, if I wanna figure out, go high level, we are figuring out, go high level. 818 00:38:21,720 --> 00:38:22,920 I don't care if you like it or not. 819 00:38:22,920 --> 00:38:24,930 Like, if you don't like it, then go get another job. 820 00:38:25,110 --> 00:38:26,250 I hope you like it. 821 00:38:26,730 --> 00:38:27,060 Right? 822 00:38:27,060 --> 00:38:29,970 But if there are certain things that they don't have a choice in, but in 823 00:38:29,970 --> 00:38:31,620 the end of the year, I do ask them. 824 00:38:32,025 --> 00:38:34,845 If you could change anything in your current position, if you could 825 00:38:34,845 --> 00:38:37,215 give something off of your plate to somebody else, 'cause you're not 826 00:38:37,215 --> 00:38:38,475 enjoying it, what would that be? 827 00:38:38,715 --> 00:38:40,185 And they're like, no, I don't like doing this. 828 00:38:40,185 --> 00:38:41,025 I'm like, well that's perfect. 829 00:38:41,025 --> 00:38:41,775 Give it to Rafael. 830 00:38:41,775 --> 00:38:44,895 Like, Natalia told me this meeting's like, I don't like the spreadsheets. 831 00:38:44,895 --> 00:38:45,525 I'm like, fine. 832 00:38:46,125 --> 00:38:49,335 Rafael does the spreadsheets, the other spreadsheets in the other company. 833 00:38:49,335 --> 00:38:50,655 I'm like, he does an amazing job. 834 00:38:50,865 --> 00:38:54,345 Have a conversation with him and put the, the spreadsheets on his plate right? 835 00:38:54,345 --> 00:38:55,995 And is like, yeah, I love to take it. 836 00:38:56,115 --> 00:38:57,225 'cause he loves spreadsheets, right? 837 00:38:57,465 --> 00:38:59,415 So they have a say, but they don't have a say. 838 00:38:59,415 --> 00:39:02,505 So when we decide to use a system or a process or something, 839 00:39:02,685 --> 00:39:03,915 we are going that direction. 840 00:39:03,975 --> 00:39:04,695 Are you coming? 841 00:39:04,725 --> 00:39:05,295 Yes or no? 842 00:39:05,300 --> 00:39:06,615 You, you know what I mean? 843 00:39:06,615 --> 00:39:07,845 It's not an option for them. 844 00:39:08,265 --> 00:39:14,085 Um, and, but it is in a, in a sense of if there's really something they, they just 845 00:39:14,085 --> 00:39:16,065 do it for the money, but they hate it. 846 00:39:16,395 --> 00:39:19,005 I will take it away from them, give it to somebody who loves it on the team. 847 00:39:19,890 --> 00:39:20,640 No, I love that. 848 00:39:21,270 --> 00:39:26,160 With, with your team team, Gogo, with your agents, what are you like, listen 849 00:39:26,160 --> 00:39:28,740 guys, you have to embrace this technology. 850 00:39:28,740 --> 00:39:33,480 You have to embrace this ai, or you're gonna make it even more of an 851 00:39:33,480 --> 00:39:37,650 uphill battle for you if you wanna succeed and thrive in the market. 852 00:39:37,650 --> 00:39:41,160 Is there anything specific that you're kind of like, Hey, you 853 00:39:41,160 --> 00:39:42,480 have to pay attention to this? 854 00:39:43,050 --> 00:39:45,000 So I always share everything that I do. 855 00:39:45,960 --> 00:39:47,850 Everything I don't hold back, right? 856 00:39:47,850 --> 00:39:52,140 So every technology, every everything that I do, what happens over time 857 00:39:52,140 --> 00:39:56,430 though, the downside to that, that on their end they feel like I'm 858 00:39:56,430 --> 00:39:58,230 pitching them another product. 859 00:39:58,875 --> 00:39:59,625 Hmm. 860 00:40:00,405 --> 00:40:00,765 Right. 861 00:40:00,765 --> 00:40:02,055 And that's the downside to it. 862 00:40:02,475 --> 00:40:05,085 But I never pitch anything that I don't personally use. 863 00:40:05,085 --> 00:40:06,465 I just evolve over time. 864 00:40:06,465 --> 00:40:09,435 So something that I used seven years ago, like ClickFunnels, that was amazing. 865 00:40:09,435 --> 00:40:11,505 I have three, two comma boards from ClickFunnels. 866 00:40:11,865 --> 00:40:13,485 I don't use ClickFunnels anymore. 867 00:40:13,845 --> 00:40:14,505 Sorry guys. 868 00:40:14,805 --> 00:40:15,495 Yeah, go high level. 869 00:40:15,495 --> 00:40:16,455 Because they became better. 870 00:40:16,455 --> 00:40:18,465 They had more features under one login. 871 00:40:18,465 --> 00:40:22,965 So then I took my whole database, my whole dashboard, all of my businesses 872 00:40:22,965 --> 00:40:26,925 and I created, um, I call 'em buckets, but they're called subaccounts, 873 00:40:26,955 --> 00:40:28,515 right Inside of go high level. 874 00:40:28,515 --> 00:40:30,225 And now everything we do is in go high level. 875 00:40:30,225 --> 00:40:31,275 So I transition. 876 00:40:31,545 --> 00:40:35,475 When I transition, I tell everybody in my go community, in the team, go, go 877 00:40:35,475 --> 00:40:37,275 organization and for my coaching clients. 878 00:40:37,575 --> 00:40:42,465 But it does feel like to them over eight years, right? 879 00:40:42,465 --> 00:40:46,155 Sometimes to some, not all, but it starts feeling over eight years that 880 00:40:46,155 --> 00:40:47,685 I'm pitching them something new. 881 00:40:47,685 --> 00:40:50,475 Even though I evolved, I'm using the same product. 882 00:40:50,475 --> 00:40:52,725 I'm not pitching you something that I don't personally use. 883 00:40:53,055 --> 00:40:54,465 Sometimes I'm the receiving end. 884 00:40:54,465 --> 00:40:55,305 It does feel like that. 885 00:40:55,485 --> 00:40:57,615 But I do share everything that I do. 886 00:40:58,290 --> 00:40:58,589 Yeah. 887 00:40:59,220 --> 00:41:01,109 And I, I'm, I'm with you. 888 00:41:01,109 --> 00:41:01,350 Right. 889 00:41:01,350 --> 00:41:04,440 Obviously, being a part of NAEA for so long, I mean, every time 890 00:41:04,440 --> 00:41:06,930 we talked about something, it got to that point too, right? 891 00:41:06,990 --> 00:41:08,670 Like, oh shit, what are these guys pitching? 892 00:41:08,790 --> 00:41:11,009 And it's like, no, I mean, literally we're using it. 893 00:41:11,009 --> 00:41:12,240 This is the results we're getting. 894 00:41:12,299 --> 00:41:14,460 You know, I, I mean, I, I can't recommend it enough. 895 00:41:14,970 --> 00:41:16,589 Um, I think we're, it gets a little dangerous. 896 00:41:17,129 --> 00:41:19,500 I think it has to do with people don't like change. 897 00:41:19,920 --> 00:41:20,069 Yeah. 898 00:41:20,310 --> 00:41:25,589 And I feel like the top one percenters, we love change because 899 00:41:25,589 --> 00:41:28,710 the faster we can pivot, the faster we can stay on top of the list. 900 00:41:29,040 --> 00:41:29,160 Yeah. 901 00:41:29,190 --> 00:41:30,750 So for us, change is good. 902 00:41:30,810 --> 00:41:34,319 For 99% of the people change is like, Ooh, I don't know what it is. 903 00:41:34,319 --> 00:41:34,980 It's scary. 904 00:41:34,980 --> 00:41:37,379 Is it gonna work better than the one other, you know what I mean? 905 00:41:37,379 --> 00:41:42,180 So to them, you, you have to realize who's in the audience and who you're talking to. 906 00:41:42,180 --> 00:41:44,730 To them, it's gonna feel like a pitch to us. 907 00:41:44,730 --> 00:41:45,330 It's like, no, no, no. 908 00:41:45,330 --> 00:41:46,200 This is a good thing. 909 00:41:46,920 --> 00:41:49,890 Like, you're gonna be able to do things faster, easier, cheaper. 910 00:41:49,950 --> 00:41:50,490 You know what I mean? 911 00:41:50,490 --> 00:41:50,759 But. 912 00:41:50,805 --> 00:41:52,575 It is a change in the end of the day. 913 00:41:53,835 --> 00:41:57,134 What, um, let's shift gears a little bit onto the social media side of 914 00:41:57,134 --> 00:42:02,234 things and what, what shifts have you seen throughout 25 going into 26? 915 00:42:02,234 --> 00:42:04,875 I mean, obviously just a, just a flood of content. 916 00:42:04,904 --> 00:42:08,444 It's just, like you said earlier in the call with the ease of being able to 917 00:42:08,444 --> 00:42:10,484 create content with ai, it has your voice. 918 00:42:10,484 --> 00:42:15,555 I mean, you know, image is like, you know, that's go-go right when you 919 00:42:15,555 --> 00:42:18,194 see, even if you know it's ai, but. 920 00:42:18,870 --> 00:42:23,460 Seeing, you know, all of the changes in things through 25 into 26, what 921 00:42:23,460 --> 00:42:26,640 are, what are some of the trends worth paying attention to in social? 922 00:42:27,330 --> 00:42:29,550 I have a couple notes on the site here, so if you don't mind, I'm 923 00:42:29,550 --> 00:42:30,690 gonna read them super quickly. 924 00:42:30,690 --> 00:42:30,960 Are away. 925 00:42:31,620 --> 00:42:31,800 Yeah. 926 00:42:32,190 --> 00:42:34,740 So, AI is your assistant now. 927 00:42:35,160 --> 00:42:38,130 Um, use AI to personalize your content, captions and ads. 928 00:42:38,134 --> 00:42:41,400 So you are talking to buyer, sellers and investors, not to random people. 929 00:42:41,400 --> 00:42:43,830 So it will help you target in on your target audience. 930 00:42:43,910 --> 00:42:47,299 Speak the language that they want to hear and then do the call to action. 931 00:42:47,299 --> 00:42:49,339 So they actually choose you to be a realtor. 932 00:42:49,670 --> 00:42:51,410 Short form video runs the show. 933 00:42:51,410 --> 00:42:56,149 So we all TikTok, shorts, um, or TikTok and shorts on ins, um, 934 00:42:56,180 --> 00:42:59,450 YouTube, um, property tours, B roll. 935 00:42:59,509 --> 00:43:01,279 B rolls are when you are not in it. 936 00:43:01,399 --> 00:43:04,339 Um, maybe you are in it, but you're not looking at the camera directly, right? 937 00:43:04,339 --> 00:43:07,759 Like you're doing something, you're not talking cad, um, or you are 938 00:43:07,759 --> 00:43:11,899 just showing a slow motion of a boat, boat ride and talking about 939 00:43:11,899 --> 00:43:14,270 how exp paid for this, right? 940 00:43:14,299 --> 00:43:15,589 Yeah, whatever that would be. 941 00:43:15,589 --> 00:43:17,629 B roll testimonials, quick tips. 942 00:43:17,810 --> 00:43:21,560 If you are collecting testimonials, like in the past, I, I mean still most 943 00:43:21,620 --> 00:43:25,490 people will do just the five stores for whatever testimonials written format. 944 00:43:25,700 --> 00:43:29,060 If you could get a video testimonial from your clients and you can build 945 00:43:29,060 --> 00:43:33,620 into your website, I mean, that will work a trillion times better than any 946 00:43:33,620 --> 00:43:35,569 written testimonials ever going to get. 947 00:43:35,960 --> 00:43:39,770 Um, also they're going to see that they're real humans and even better take it one 948 00:43:39,770 --> 00:43:43,370 step forward and ask them to post it on their profile and make you collaborator. 949 00:43:43,370 --> 00:43:48,710 Because now there is no better testimonial to receive that where someone takes 950 00:43:48,710 --> 00:43:53,120 the time of the day, put a video on their profile, which means now 951 00:43:53,120 --> 00:43:56,240 everybody who follows them sees that testimonial and makes you collaborator. 952 00:43:56,240 --> 00:43:58,910 So now everybody who follows you sees the testimonial, but 953 00:43:58,910 --> 00:44:00,770 it's always best in Hungarian. 954 00:44:00,770 --> 00:44:02,720 Say it's always best from the horse's mouth. 955 00:44:02,750 --> 00:44:06,890 I don't know if that's what you say in English as you say that, like if 956 00:44:06,890 --> 00:44:10,009 I took that video testimonial and put it on my profile, it doesn't 957 00:44:10,009 --> 00:44:13,520 have as much value if you put it on your profile and I share it to mine. 958 00:44:14,779 --> 00:44:14,839 Yeah. 959 00:44:14,839 --> 00:44:15,440 Does that make sense? 960 00:44:15,440 --> 00:44:18,890 Because it comes right from the consumer and they took the time of the day. 961 00:44:19,160 --> 00:44:20,330 So that's super important. 962 00:44:20,330 --> 00:44:24,410 If you can get them to do it, maybe you, um, give something in return. 963 00:44:24,410 --> 00:44:28,400 Just say, Hey, if you would be willing to give me a video testimonial, I'll 964 00:44:28,400 --> 00:44:32,900 get you a $200 gift to your favorite restaurant, whatever that is, right? 965 00:44:32,900 --> 00:44:34,640 Like dinners on me at your favorite restaurant. 966 00:44:34,700 --> 00:44:35,509 Like give 'em something. 967 00:44:35,509 --> 00:44:36,000 So they'll give you that. 968 00:44:37,365 --> 00:44:38,294 Um, quick tips. 969 00:44:38,355 --> 00:44:40,605 Um, people have an attention of a goldfish. 970 00:44:40,605 --> 00:44:41,444 So three seconds. 971 00:44:41,444 --> 00:44:42,254 Get to the point. 972 00:44:42,705 --> 00:44:44,564 Um, don't hug them in three seconds. 973 00:44:44,564 --> 00:44:45,314 You lost them. 974 00:44:45,314 --> 00:44:46,245 So don't start. 975 00:44:46,455 --> 00:44:48,435 First of all, guys, guys, guys, let's start here. 976 00:44:48,524 --> 00:44:50,384 Do not introduce yourself in every video. 977 00:44:51,075 --> 00:44:53,504 I see this mistake made so many times. 978 00:44:53,504 --> 00:44:54,674 It's not even funny. 979 00:44:54,884 --> 00:44:55,694 They already follow you. 980 00:44:55,694 --> 00:44:58,455 They know who you are and that's why they followed you 'cause they know you. 981 00:44:58,665 --> 00:45:00,015 So do not start every videos. 982 00:45:00,015 --> 00:45:03,404 Hi, my name is Gogo and I'm your local type producer in the Brighton, Michigan. 983 00:45:03,435 --> 00:45:04,455 Like, stop it. 984 00:45:04,455 --> 00:45:05,265 Stop it right now. 985 00:45:05,265 --> 00:45:07,935 They already follow you and if they don't follow you, they're gonna know who you 986 00:45:07,935 --> 00:45:09,285 are eventually when they follow you. 987 00:45:09,464 --> 00:45:10,875 So go straight into the point. 988 00:45:10,904 --> 00:45:12,254 You have three seconds to hook them. 989 00:45:12,555 --> 00:45:12,975 Okay? 990 00:45:13,395 --> 00:45:15,495 Did you know that the market just dropped 7%? 991 00:45:15,495 --> 00:45:16,334 What does that mean for you? 992 00:45:16,740 --> 00:45:17,400 Three seconds. 993 00:45:17,400 --> 00:45:18,060 Get to the point. 994 00:45:18,120 --> 00:45:18,480 Okay? 995 00:45:18,960 --> 00:45:20,700 Um, stories, daily connection. 996 00:45:20,700 --> 00:45:24,540 So your feed, which is where you post and is gonna be on there 997 00:45:24,540 --> 00:45:26,100 forever, that's your storefront. 998 00:45:26,100 --> 00:45:28,080 That's like your politically correct platform. 999 00:45:28,380 --> 00:45:28,860 Okay? 1000 00:45:29,010 --> 00:45:32,130 That's like if you had a store and you put things in there, what would it be? 1001 00:45:32,340 --> 00:45:32,760 Okay? 1002 00:45:33,090 --> 00:45:37,110 Now stories is where you allow people to get a glimpse into your 1003 00:45:37,110 --> 00:45:40,200 life, which is only up there for 24 hours, and then it goes poof. 1004 00:45:40,530 --> 00:45:41,970 That's where you get to be, you. 1005 00:45:43,275 --> 00:45:45,585 So do as many stories as you possibly can. 1006 00:45:45,615 --> 00:45:47,325 I recommend 10 to 15 a day. 1007 00:45:47,685 --> 00:45:50,715 Um, and people are like, what am I gonna post about whatever's going on in your 1008 00:45:50,715 --> 00:45:53,235 life today, the thoughts that cross your mind, the appointments that you 1009 00:45:53,235 --> 00:45:57,615 have, the closing that just made you $10,000 or made your clients $40,000. 1010 00:45:57,705 --> 00:45:59,115 Whatever that is, talk about it. 1011 00:45:59,175 --> 00:46:00,165 Let people get to know you. 1012 00:46:00,375 --> 00:46:01,425 Let them see your life. 1013 00:46:01,425 --> 00:46:06,195 Let them see your dogs, your kids, your what restaurants you eat at your fashion. 1014 00:46:06,195 --> 00:46:07,185 Like let them get to know you. 1015 00:46:07,275 --> 00:46:07,455 Okay? 1016 00:46:07,455 --> 00:46:08,355 So that's stories. 1017 00:46:08,715 --> 00:46:09,555 Um, go live. 1018 00:46:09,585 --> 00:46:12,165 Like right now, I'm actually shooting this live on my cell phone right here. 1019 00:46:12,165 --> 00:46:14,265 That's why sometimes you see me talk to this one, right? 1020 00:46:14,655 --> 00:46:15,705 Um, so go live. 1021 00:46:15,735 --> 00:46:17,295 Those are the long content. 1022 00:46:17,355 --> 00:46:22,275 Um, but long content, I would say, like right now guys, I have 90,000 followers. 1023 00:46:22,275 --> 00:46:23,385 Nine people are watching it. 1024 00:46:23,759 --> 00:46:25,890 Yeah, people don't have patience for it. 1025 00:46:26,160 --> 00:46:28,379 But the ones who do have the patience for it, they actually 1026 00:46:28,379 --> 00:46:29,640 going to learn everything. 1027 00:46:29,759 --> 00:46:30,569 Those are the top one. 1028 00:46:30,569 --> 00:46:31,230 Percenters. 1029 00:46:31,410 --> 00:46:31,859 Hi guys. 1030 00:46:32,430 --> 00:46:35,009 And then the ones who don't never make the time for it, Don. 1031 00:46:35,009 --> 00:46:35,879 Not your people anyway. 1032 00:46:35,879 --> 00:46:36,720 But that's not the point. 1033 00:46:36,720 --> 00:46:40,620 The point is where you have nine people or 10 people, or 15 people 1034 00:46:40,649 --> 00:46:45,060 on a long content, these platforms looks at it that, oh, whatever you're 1035 00:46:45,060 --> 00:46:46,500 talking about must be important. 1036 00:46:46,529 --> 00:46:49,109 'cause these people stayed on for the whole time. 1037 00:46:49,259 --> 00:46:49,410 Yeah. 1038 00:46:49,440 --> 00:46:49,710 Right. 1039 00:46:49,799 --> 00:46:53,160 And then that content will help, will help the health of your account. 1040 00:46:53,370 --> 00:46:55,379 So create long, um, format content. 1041 00:46:55,975 --> 00:46:57,350 And the lives are guys, just be you. 1042 00:46:57,350 --> 00:47:01,970 Like when you decide to do social media, I don't care if I mispronounce the word. 1043 00:47:02,029 --> 00:47:04,220 I don't care if I say something stupid. 1044 00:47:04,220 --> 00:47:06,200 I don't care if something doesn't come on time to me. 1045 00:47:06,200 --> 00:47:06,890 I'm like, oh, hold on. 1046 00:47:06,890 --> 00:47:07,609 Let me write you down. 1047 00:47:07,609 --> 00:47:08,330 Write this down. 1048 00:47:08,600 --> 00:47:11,210 Just be you when you're doing social media marketing. 1049 00:47:11,359 --> 00:47:13,580 You have to love you and accept you the way you are. 1050 00:47:13,940 --> 00:47:17,450 And as soon as you do that, the world, your people will find you. 1051 00:47:17,480 --> 00:47:17,690 Right? 1052 00:47:17,690 --> 00:47:21,799 So you just have to be okay with being on camera and making mistakes on long form 1053 00:47:21,799 --> 00:47:23,569 content because we are not editing this. 1054 00:47:23,569 --> 00:47:25,370 I'm literally live, right? 1055 00:47:25,399 --> 00:47:25,669 Okay. 1056 00:47:26,060 --> 00:47:29,839 The next one is the algorithms rewards, consistency, not luck. 1057 00:47:30,049 --> 00:47:30,290 Okay? 1058 00:47:30,290 --> 00:47:35,480 So I post two posts a day and about 10 to 15 stories every single day. 1059 00:47:35,480 --> 00:47:37,940 And I have been doing that since the cows came home, right? 1060 00:47:37,940 --> 00:47:39,350 Like the last 15 years. 1061 00:47:39,379 --> 00:47:41,509 Social media was a thing, okay? 1062 00:47:41,509 --> 00:47:45,319 So if you decide to do social media, I want you to, that's your job. 1063 00:47:45,960 --> 00:47:48,570 Like if you're a cold caller and you cold call every day from nine 1064 00:47:48,570 --> 00:47:50,760 to noon, then that is your job. 1065 00:47:50,760 --> 00:47:54,390 If you're a social media marketer, then your job is to make sure you 1066 00:47:54,390 --> 00:47:58,020 have content consistently, not that you post today and then you're gonna 1067 00:47:58,020 --> 00:48:01,560 be back, be like, oh, I got two leads, I'm gonna take the month off. 1068 00:48:01,560 --> 00:48:02,490 'cause that's two commissions. 1069 00:48:02,490 --> 00:48:02,940 I'm good. 1070 00:48:02,940 --> 00:48:03,180 Right? 1071 00:48:03,180 --> 00:48:04,620 Your, your brand's gonna die. 1072 00:48:04,860 --> 00:48:07,440 That means you're starting over every single month, and that 1073 00:48:07,440 --> 00:48:08,430 is not what we're gonna do. 1074 00:48:08,430 --> 00:48:08,640 Okay? 1075 00:48:08,640 --> 00:48:12,480 So consistency local always wins in real estate. 1076 00:48:12,540 --> 00:48:14,880 So now my brand is international. 1077 00:48:14,880 --> 00:48:15,990 Your brand is international. 1078 00:48:15,990 --> 00:48:19,140 As soon as you go on Instagrams of the world and Facebooks of the world, 1079 00:48:19,470 --> 00:48:21,990 but as the realtor, where are you really going to make your money? 1080 00:48:21,990 --> 00:48:23,430 If you are only doing transactions? 1081 00:48:23,430 --> 00:48:25,680 Now, if you're doing agent transactions, that's a different conversation. 1082 00:48:26,010 --> 00:48:28,530 But if you're doing transactions only on commissions, only 1083 00:48:28,530 --> 00:48:30,030 local is what you wanna do. 1084 00:48:30,030 --> 00:48:34,920 So you really need to dial in that local algorithm, that local tagging location, 1085 00:48:34,920 --> 00:48:38,970 using the right hashtag, specializing in a specific gated community, 1086 00:48:38,970 --> 00:48:42,335 becoming the brand and the face in your local market for that community. 1087 00:48:42,890 --> 00:48:46,669 Local always wins in real estate commissions, not agent attraction. 1088 00:48:46,669 --> 00:48:47,390 Agent attraction. 1089 00:48:47,390 --> 00:48:49,700 Go to Poland, Portugal, I don't know. 1090 00:48:49,700 --> 00:48:52,129 We are in every single country, attract agents from anywhere. 1091 00:48:52,549 --> 00:48:55,399 Um, and then if you create digital products like my Go Get community, 1092 00:48:55,399 --> 00:49:00,740 which is a membership based product, I have members from almost every era and 1093 00:49:00,890 --> 00:49:02,930 every part of the world and country. 1094 00:49:03,109 --> 00:49:03,410 Okay. 1095 00:49:03,859 --> 00:49:05,029 Um, carousels. 1096 00:49:05,060 --> 00:49:06,500 Carousels are cool. 1097 00:49:06,500 --> 00:49:08,870 Carousels are like, and now you can have up to 20, if I 1098 00:49:08,870 --> 00:49:10,279 remember correctly, on Instagram. 1099 00:49:10,609 --> 00:49:14,299 Carousels is like, you sometimes use the same image or sometimes you use random 1100 00:49:14,299 --> 00:49:19,220 images, but you are going to put content on there, on a specific subject that 1101 00:49:19,220 --> 00:49:20,930 you can't really explain in one photo. 1102 00:49:21,710 --> 00:49:22,009 Right. 1103 00:49:22,009 --> 00:49:24,830 So for example, if you guys go to my profile, which is Gogo's Real 1104 00:49:24,830 --> 00:49:27,410 Estate, um, can I share my screen? 1105 00:49:30,890 --> 00:49:32,930 Hit the, uh, share button 1106 00:49:33,169 --> 00:49:38,390 your screen, and then this would be allow, and then this 1107 00:49:38,390 --> 00:49:41,120 would be this one I think share. 1108 00:49:42,210 --> 00:49:43,230 Let's see if it worked. 1109 00:49:46,200 --> 00:49:46,500 Awesome. 1110 00:49:46,530 --> 00:49:46,980 We got it up. 1111 00:49:47,580 --> 00:49:48,210 Okay, cool. 1112 00:49:48,360 --> 00:49:51,390 So we are talking about carousels, which is the top right one right here. 1113 00:49:51,390 --> 00:49:54,360 But I wanna show you guys, uh, which one I want you to find. 1114 00:49:54,630 --> 00:49:58,560 So for example, I am super du like my trackers have trackers. 1115 00:49:58,560 --> 00:50:02,100 Guys, I'm the biggest nerd you'll ever find in this world. 1116 00:50:02,520 --> 00:50:03,810 And John, you coach with me. 1117 00:50:03,810 --> 00:50:08,850 So, you know, but I mean, I literally have trackers, Zo, and so this specific 1118 00:50:08,850 --> 00:50:13,080 post, because I have too many, so many trackers, this post I think has. 1119 00:50:13,470 --> 00:50:16,290 18 or 19 slides because I have 16 trackers. 1120 00:50:16,290 --> 00:50:17,910 And then I had to have a call to action at the end. 1121 00:50:18,300 --> 00:50:22,050 So if you wanna see a carousel in action, this is what I would recommend. 1122 00:50:22,050 --> 00:50:25,080 Go to Gogo's real Estate, or you can scan this and you will see it. 1123 00:50:25,080 --> 00:50:26,250 So it's different images. 1124 00:50:26,250 --> 00:50:29,790 And this one I used, I was in the same place, but I took, you know, my 1125 00:50:29,790 --> 00:50:32,040 husband took like 20 pictures of me. 1126 00:50:32,555 --> 00:50:33,545 In the same place. 1127 00:50:33,725 --> 00:50:36,005 So I use different images, but in the same place. 1128 00:50:36,005 --> 00:50:37,655 Sometimes use the same image. 1129 00:50:37,835 --> 00:50:39,605 You just put different content on it. 1130 00:50:39,605 --> 00:50:40,445 So that's a carousel. 1131 00:50:40,445 --> 00:50:43,115 So it's multiple photos instead of a video. 1132 00:50:43,115 --> 00:50:44,585 So this would be a good example. 1133 00:50:44,855 --> 00:50:46,745 Let's go back to this. 1134 00:50:46,955 --> 00:50:49,085 Make social media shoppable. 1135 00:50:49,085 --> 00:50:51,665 So create content that you can actually sell. 1136 00:50:51,905 --> 00:50:52,025 Okay? 1137 00:50:52,025 --> 00:50:53,705 So that would be like a digital product. 1138 00:50:54,245 --> 00:50:54,935 Um, why? 1139 00:50:54,935 --> 00:50:57,605 Because if you're chasing commission, you're chasing, you're trading 1140 00:50:57,605 --> 00:50:59,915 time for money for the rest of your life, and you are not making 1141 00:50:59,915 --> 00:51:00,815 money while you're sleeping. 1142 00:51:01,145 --> 00:51:03,155 I want you to have multiple sources of income. 1143 00:51:03,155 --> 00:51:04,175 There's three different kinds. 1144 00:51:04,175 --> 00:51:05,975 There's active, passive, and reoccurring. 1145 00:51:06,215 --> 00:51:07,625 I want you to have all of them. 1146 00:51:07,625 --> 00:51:09,995 Your commission is active 'cause you're trading time for money. 1147 00:51:10,295 --> 00:51:15,125 Um, passive could be like real estate investments and reoccurring could be like, 1148 00:51:15,155 --> 00:51:20,135 um, your downline at exp because that money comes in every single month, okay? 1149 00:51:20,795 --> 00:51:24,635 And when you create digital products online, and then you sell those digital 1150 00:51:24,635 --> 00:51:28,565 products online, those people can buy your digital products at any time. 1151 00:51:29,205 --> 00:51:32,415 And then even better if you can make your digital product reoccurring. 1152 00:51:32,775 --> 00:51:35,085 Now you're playing in a whole other ball game, right? 1153 00:51:35,355 --> 00:51:39,765 Like my digital product, which is my go get community, is a reoccurring monthly. 1154 00:51:40,485 --> 00:51:45,435 We create content, we teach entrepreneurs right now, we have a huge challenge for 1155 00:51:45,435 --> 00:51:49,335 the whole year of 2026, which is called Gogo Social Media Challenge, where I teach 1156 00:51:49,335 --> 00:51:54,105 you everything that I know about social media marketing in the full year of 2026. 1157 00:51:54,465 --> 00:51:58,515 Um, in January, we are teaching the fundamentals of social media marketing. 1158 00:51:58,515 --> 00:52:04,035 Just in January, I released 36 videos for you guys to watch and set up all of your 1159 00:52:04,035 --> 00:52:08,655 social media the way mine is set up, and then in February, going every first Monday 1160 00:52:08,655 --> 00:52:10,125 of the month releasing something new. 1161 00:52:10,395 --> 00:52:13,365 But when you make your social media shoppable, meaning you create them 1162 00:52:13,365 --> 00:52:16,215 something that they can actually buy, rather in the moment you are 1163 00:52:16,215 --> 00:52:18,855 making money, you're creating content today, somebody's watching it. 1164 00:52:18,855 --> 00:52:20,625 A week from now, they take action. 1165 00:52:20,625 --> 00:52:21,730 You're sleeping, you wake up, you make money. 1166 00:52:22,895 --> 00:52:24,785 So do that on social media. 1167 00:52:24,904 --> 00:52:27,604 Let, uh, that could be like your listing presentation. 1168 00:52:27,604 --> 00:52:29,044 It could be your buyer's guide. 1169 00:52:29,044 --> 00:52:33,334 It could be how to break into a local lake, community, 1170 00:52:33,334 --> 00:52:34,685 whatever that you specialize in. 1171 00:52:34,685 --> 00:52:35,944 You are an expert in something. 1172 00:52:35,944 --> 00:52:39,575 I guarantee you have skills and I don't, I guarantee you have skills that somebody 1173 00:52:39,575 --> 00:52:43,384 else doesn't put that like going to check GPT, dump your brain in there. 1174 00:52:43,384 --> 00:52:46,984 It will literally give you an a, a, an ebook you can sell, right? 1175 00:52:46,984 --> 00:52:47,464 Like today. 1176 00:52:47,464 --> 00:52:48,455 It's so easy guys. 1177 00:52:48,754 --> 00:52:51,274 So definitely create that source of income for yourself. 1178 00:52:51,515 --> 00:52:53,285 Let your clients market for you. 1179 00:52:53,285 --> 00:52:57,455 So these are those testimonials and I was talking about if someone think of it this 1180 00:52:57,455 --> 00:53:02,044 way, if George and his wife just closed with you and they created a video on their 1181 00:53:02,044 --> 00:53:06,185 own Facebook and Instagram talking about how amazing you were as their realtor 1182 00:53:06,185 --> 00:53:09,365 to work with you, what do you think are the chances if they referred someone, 1183 00:53:09,365 --> 00:53:10,384 they would actually work with you. 1184 00:53:10,924 --> 00:53:11,044 Yeah, 1185 00:53:11,134 --> 00:53:13,955 but higher than if they contact you through Zillow. 1186 00:53:13,984 --> 00:53:14,435 Right? 1187 00:53:14,765 --> 00:53:18,154 So have these let these people become your referring. 1188 00:53:18,930 --> 00:53:20,280 Cheerleaders, right? 1189 00:53:20,280 --> 00:53:23,490 Because that you can close those deals much easier, and so all you 1190 00:53:23,490 --> 00:53:27,660 need to do is be really good with your clients customer service, right? 1191 00:53:27,750 --> 00:53:29,250 You have to go above and beyond. 1192 00:53:29,250 --> 00:53:30,450 You cannot be an average agent. 1193 00:53:30,450 --> 00:53:32,160 You have to go above and beyond with those clients. 1194 00:53:32,160 --> 00:53:35,640 Make sure they're super duper happy and at their happiest moment 1195 00:53:35,640 --> 00:53:36,810 you need to ask them to do video. 1196 00:53:37,530 --> 00:53:41,130 Like you could literally be right after closing, you hold the camera and ask 1197 00:53:41,130 --> 00:53:43,650 them, Hey guys, what you feel up to pay? 1198 00:53:43,650 --> 00:53:46,860 Quick, little, literally 32nd video of how it was working with me. 1199 00:53:46,920 --> 00:53:50,760 Right at the closing table, you can be the videographer and give 'em a dinner ticket. 1200 00:53:50,760 --> 00:53:53,340 Just say, I'll take out to dinner after, right? 1201 00:53:53,340 --> 00:53:56,100 Get those things, have them become your cheerleaders and 1202 00:53:56,100 --> 00:53:58,410 your influencer marketing. 1203 00:53:59,520 --> 00:54:01,020 Uh, uh, people, right? 1204 00:54:01,260 --> 00:54:03,840 Create once distributed everywhere. 1205 00:54:03,990 --> 00:54:06,990 So what that means is, guys, I create a video in three 1206 00:54:06,990 --> 00:54:08,610 seconds and it lives everywhere. 1207 00:54:08,610 --> 00:54:11,550 It lives on YouTube, it lives, uh, it doesn't even TikTok 'cause I don't do 1208 00:54:11,550 --> 00:54:14,430 the whole Chinese spying on anything. 1209 00:54:14,730 --> 00:54:17,250 So I've never had TikTok, but I have everything else from the 1210 00:54:17,310 --> 00:54:18,480 Instagram to the Facebook, Facebooks. 1211 00:54:18,535 --> 00:54:21,030 So the LinkedIns to the email database, the Facebook groups 1212 00:54:21,030 --> 00:54:22,470 that you name it, I exist. 1213 00:54:22,920 --> 00:54:27,120 I create one content and I literally have a team that plaster it everywhere. 1214 00:54:27,150 --> 00:54:29,100 They just same content everywhere. 1215 00:54:29,100 --> 00:54:30,180 So I exist everywhere. 1216 00:54:30,450 --> 00:54:35,130 The reason why you have to do that is because we all have a preferred. 1217 00:54:35,220 --> 00:54:37,290 So I love Instagram. 1218 00:54:37,319 --> 00:54:38,339 You might love Facebook. 1219 00:54:38,490 --> 00:54:42,359 If I don't exist on Facebook, that doesn't mean that you wouldn't love 1220 00:54:42,359 --> 00:54:46,384 to work with me if I only existed on Facebook for you to find me, right? 1221 00:54:46,390 --> 00:54:46,589 Right. 1222 00:54:46,859 --> 00:54:50,069 So that means we have to exist everywhere because different people 1223 00:54:50,069 --> 00:54:53,310 prefer different platforms, and you have to be an option on that platform. 1224 00:54:53,879 --> 00:54:56,100 And then data over feelings. 1225 00:54:56,490 --> 00:54:58,049 You have to look at your engagements. 1226 00:54:58,049 --> 00:55:00,750 You have to look at your reach, you have to look at your conversion. 1227 00:55:00,990 --> 00:55:04,919 You have to look at those numbers, guys, because if you don't look 1228 00:55:04,919 --> 00:55:08,549 at the actual numbers, you don't know what really is working, right? 1229 00:55:08,609 --> 00:55:12,330 And then if you don't know what really is working, you are making feeling decisions. 1230 00:55:12,330 --> 00:55:14,100 And you can't run a business on feelings. 1231 00:55:14,399 --> 00:55:17,339 You need to run a business on data, a net sheet of bottom line. 1232 00:55:17,339 --> 00:55:21,029 So track your audiences, go into your engagement and look at it. 1233 00:55:21,299 --> 00:55:24,209 And if I may have your permission, I wanna show you something fun 1234 00:55:24,209 --> 00:55:25,259 that they can do this year. 1235 00:55:25,379 --> 00:55:25,649 Yes. 1236 00:55:26,490 --> 00:55:26,790 Okay. 1237 00:55:27,270 --> 00:55:29,100 So do you see this picture on the left? 1238 00:55:29,819 --> 00:55:30,240 Yes. 1239 00:55:30,600 --> 00:55:31,379 It's not me. 1240 00:55:31,439 --> 00:55:35,925 I found it on P. It was a pretty lady to me. 1241 00:55:35,925 --> 00:55:39,945 She looked super successful and I thought, Hmm, I should look like that. 1242 00:55:40,905 --> 00:55:42,465 So I used an an ai. 1243 00:55:42,495 --> 00:55:46,185 Then I grabbed that photo, I put it into an ai, and I created another image. 1244 00:55:46,185 --> 00:55:49,245 And I was like, oh, that looks pretty cute on me, isn't it? 1245 00:55:49,335 --> 00:55:53,985 Wouldn't it be cool if I could just turn this into a video in less than one minute? 1246 00:55:53,985 --> 00:55:55,515 I did all this in less than one minute. 1247 00:55:55,695 --> 00:55:56,295 Here you go. 1248 00:55:56,475 --> 00:56:01,005 So now I took that picture, I put it into another AI and I give it a script. 1249 00:56:01,005 --> 00:56:01,635 And here you go. 1250 00:56:01,875 --> 00:56:04,395 I know what this video will blow your mind. 1251 00:56:04,725 --> 00:56:07,905 It took me less than three minutes to create it, and I don't even 1252 00:56:07,905 --> 00:56:09,615 have makeup on in real life. 1253 00:56:10,095 --> 00:56:12,705 I know if anything will make you want to learn from me, 1254 00:56:12,705 --> 00:56:14,925 it is going to be this video. 1255 00:56:15,435 --> 00:56:19,785 So just join my social media challenge in my go Get Em community, and I will 1256 00:56:19,785 --> 00:56:24,315 teach you how to create million dollar content without ever leaving the couch. 1257 00:56:27,435 --> 00:56:28,575 Uh, simple. 1258 00:56:29,145 --> 00:56:30,705 How do I stop sharing over here? 1259 00:56:31,465 --> 00:56:31,830 I gotcha, I gotcha. 1260 00:56:33,510 --> 00:56:34,050 No, is that 1261 00:56:34,335 --> 00:56:36,510 also, you don't even have to make up on anymore. 1262 00:56:36,510 --> 00:56:39,210 You don't even have to say words that you don't feel like saying. 1263 00:56:39,210 --> 00:56:44,010 Like I feel sometimes in sales it's like, oh, oh, I don't wanna do sales. 1264 00:56:44,010 --> 00:56:47,160 Like gives you the twitches, you don't have to. 1265 00:56:48,360 --> 00:56:51,060 Yeah, the content, give it the script and this AI's going to say it. 1266 00:56:51,060 --> 00:56:54,150 So now in my case, for you, it's gonna be much easier 1267 00:56:54,180 --> 00:56:55,380 'cause you don't have an accent. 1268 00:56:55,440 --> 00:57:00,030 In my case, the AI puts an accent on top of my accent, so I didn't 1269 00:57:00,030 --> 00:57:01,410 have the time to do it for this one. 1270 00:57:01,410 --> 00:57:04,260 But you can override this one where it's actually your voice, 1271 00:57:04,260 --> 00:57:05,430 where you read that script. 1272 00:57:06,015 --> 00:57:06,315 Right. 1273 00:57:06,315 --> 00:57:10,335 So you just, you upload the photo, you upload the script, you read the script 1274 00:57:10,335 --> 00:57:12,674 instead of generating your AI voice. 1275 00:57:12,674 --> 00:57:13,035 Right. 1276 00:57:13,245 --> 00:57:15,464 And then you read the script and then it's exactly sound like 1277 00:57:15,464 --> 00:57:16,485 you, and it moves your lips. 1278 00:57:16,485 --> 00:57:16,665 Right? 1279 00:57:16,665 --> 00:57:16,845 You, 1280 00:57:17,415 --> 00:57:17,714 yeah. 1281 00:57:17,924 --> 00:57:18,795 That's so incredible. 1282 00:57:19,154 --> 00:57:19,424 Yeah. 1283 00:57:19,424 --> 00:57:23,355 It's, it's just wild how fast the acceleration, you know, versus 1284 00:57:23,355 --> 00:57:26,475 our conversation this time last year to, to kind of where we're 1285 00:57:26,475 --> 00:57:30,645 at and you know, obviously it's not gonna slow down any at all. 1286 00:57:30,645 --> 00:57:35,565 So being able to, to, to have that, to me, then that leads to that 1287 00:57:35,565 --> 00:57:37,665 actual human connection, right? 1288 00:57:37,725 --> 00:57:38,865 You know, first step. 1289 00:57:38,865 --> 00:57:39,944 'cause that's where the eyeballs are. 1290 00:57:39,944 --> 00:57:44,174 First step, get them engaging, interacting, then that can lead to 1291 00:57:44,174 --> 00:57:47,595 the actual, um, connection for us. 1292 00:57:47,685 --> 00:57:54,645 So Google, as we're, as we're wrapping up, um, this year's state of kind of. 1293 00:57:55,140 --> 00:57:59,160 Kind of, you know, break out your, your crystal ball and 1294 00:57:59,399 --> 00:58:00,390 a couple questions for you. 1295 00:58:00,390 --> 00:58:07,560 One, where, where do you see this industry real estate heading in 26 and into 27? 1296 00:58:09,435 --> 00:58:12,495 I love this question because it's, it, to me, it's such a silly question 1297 00:58:13,035 --> 00:58:14,924 always like, how is the, the market? 1298 00:58:14,924 --> 00:58:17,835 I'm like, have you ever been in a real estate market where people weren't 1299 00:58:17,835 --> 00:58:19,395 moving or selling or buying or something? 1300 00:58:19,395 --> 00:58:23,294 Has there ever been a year where there wasn't real estate transactions? 1301 00:58:23,294 --> 00:58:23,535 No. 1302 00:58:23,535 --> 00:58:23,835 Never. 1303 00:58:23,835 --> 00:58:26,865 People always, sometimes they have to move for a job. 1304 00:58:26,865 --> 00:58:28,725 Sometimes they have, they, they just have to move. 1305 00:58:28,725 --> 00:58:30,165 There's always transactions. 1306 00:58:30,435 --> 00:58:33,044 The question is who's gonna be doing those transactions? 1307 00:58:33,315 --> 00:58:33,705 That's right. 1308 00:58:34,845 --> 00:58:37,875 The question is, is it you or is it me? 1309 00:58:38,115 --> 00:58:44,174 And to be honest with you, I think 2026 is going to be the easiest lead generation 1310 00:58:44,174 --> 00:58:50,265 year for realtors or anybody because it's, we have a million platforms to choose. 1311 00:58:50,625 --> 00:58:53,984 We have a million ways to do it from the lives, to the reels, to the this. 1312 00:58:53,984 --> 00:58:57,044 So if you don't wanna show your face, there are multiple accounts that 1313 00:58:57,044 --> 00:58:59,535 literally have millions of followers and the person never showed their face. 1314 00:58:59,865 --> 00:59:01,065 They did it through B-roll. 1315 00:59:01,065 --> 00:59:04,185 There is so many ways to do it, but most importantly, we have all 1316 00:59:04,245 --> 00:59:05,955 this help with all of this ai. 1317 00:59:05,955 --> 00:59:12,765 Like literally, I hate to say it, but you could be like a kindergartner and be 1318 00:59:12,765 --> 00:59:16,634 the best marketer in the world because all you need to do pushes a couple 1319 00:59:16,634 --> 00:59:18,585 buttons and wall content is created. 1320 00:59:18,855 --> 00:59:19,964 And then just be reli. 1321 00:59:19,964 --> 00:59:21,674 Be consistent at what you do. 1322 00:59:21,825 --> 00:59:24,855 Be good at closing and handling the go like objection handling. 1323 00:59:24,855 --> 00:59:28,694 Like I don't care how good you are with your social marketing skills, if 1324 00:59:28,694 --> 00:59:33,705 those leads come in and you suck at turning them over into a client, you're 1325 00:59:33,705 --> 00:59:35,265 never gonna be a top producing agent. 1326 00:59:35,504 --> 00:59:37,545 So you kind of have to be good at everything. 1327 00:59:37,545 --> 00:59:40,335 You have to be good at sales, you have to be good at marketing, you have to be able, 1328 00:59:40,575 --> 00:59:42,225 you have to be good at objection handling. 1329 00:59:42,225 --> 00:59:43,754 So you have to learn all of these things. 1330 00:59:43,754 --> 00:59:45,285 You have to be good at people skills. 1331 00:59:45,315 --> 00:59:45,524 Mm-hmm. 1332 00:59:46,065 --> 00:59:46,185 Right. 1333 00:59:46,245 --> 00:59:47,805 Like when you show up in person. 1334 00:59:48,105 --> 00:59:51,165 But I'm telling you, for lead generation, social media marketing 1335 00:59:51,165 --> 00:59:53,115 in 2026 will be the easiest. 1336 00:59:53,115 --> 00:59:57,134 Like you, you can create content for the month in three minutes and 1337 00:59:57,134 --> 00:59:58,305 then take the rest of the year off. 1338 00:59:58,725 --> 01:00:03,044 Like literally, it's gonna be that easy if you are willing to learn and 1339 01:00:03,044 --> 01:00:06,404 invest some time into learning the ais of the technologies of the world. 1340 01:00:07,035 --> 01:00:07,245 Hmm. 1341 01:00:07,544 --> 01:00:08,085 I love that. 1342 01:00:08,234 --> 01:00:08,654 Easy. 1343 01:00:09,345 --> 01:00:14,115 I closed top producing realtor in, you can become the expert three months. 1344 01:00:15,165 --> 01:00:21,225 And is that, or do you have any other final piece of advice to, 1345 01:00:21,315 --> 01:00:23,865 to the agents to really thrive? 1346 01:00:24,044 --> 01:00:25,424 Um, in 26? 1347 01:00:29,595 --> 01:00:29,895 Yes. 1348 01:00:30,615 --> 01:00:32,384 It's a big picture, right? 1349 01:00:32,654 --> 01:00:33,855 We talked about hourly rate. 1350 01:00:33,855 --> 01:00:35,984 Very important to know what you worked and don't do anything 1351 01:00:35,984 --> 01:00:36,855 that's not worth the time. 1352 01:00:37,605 --> 01:00:40,484 Second, it's very important to stay consistent and have 1353 01:00:40,484 --> 01:00:41,745 a calendar and honor it. 1354 01:00:41,835 --> 01:00:43,845 Whatever's in your calendar is what you're doing today. 1355 01:00:44,279 --> 01:00:46,290 You like it, you don't like it, you don't feel up to it. 1356 01:00:46,290 --> 01:00:48,000 You kind of woke up on the wrong side of the bed. 1357 01:00:48,029 --> 01:00:48,629 I don't care. 1358 01:00:48,990 --> 01:00:49,890 I don't care. 1359 01:00:49,890 --> 01:00:51,509 You wanna make the money show up. 1360 01:00:52,020 --> 01:00:55,259 Um, learn every aspect of the industry. 1361 01:00:55,259 --> 01:00:58,200 So meaning you have to be good at all of it. 1362 01:00:58,200 --> 01:01:00,629 You have to be good at negotiations and objection handling, 1363 01:01:00,629 --> 01:01:01,919 at closing, at follow up. 1364 01:01:01,919 --> 01:01:02,910 You name it everything. 1365 01:01:02,939 --> 01:01:04,169 So you know your weaknesses. 1366 01:01:04,695 --> 01:01:05,535 Learn on that. 1367 01:01:06,165 --> 01:01:10,785 Um, coaches, I always have two coaches every single year because I guarantee 1368 01:01:10,785 --> 01:01:15,135 you, as I learned a sentence for Veronica Figueroa, different doubles, different 1369 01:01:15,135 --> 01:01:18,255 level, oh, different levels, different doubles, which means you're never gonna 1370 01:01:18,255 --> 01:01:20,055 wake up one day and be like, I'm perfect. 1371 01:01:20,505 --> 01:01:22,005 I just have everything figured out. 1372 01:01:22,005 --> 01:01:22,545 No, you don't. 1373 01:01:22,605 --> 01:01:23,205 Nobody does. 1374 01:01:23,235 --> 01:01:23,565 Right? 1375 01:01:23,565 --> 01:01:28,515 So as we are growing, um, for example, as you become a team, uh, a leader 1376 01:01:28,515 --> 01:01:32,805 and you start having, you know, support team and all that, was any of 1377 01:01:32,805 --> 01:01:35,265 us born to be a, an amazing leader? 1378 01:01:35,265 --> 01:01:35,475 No. 1379 01:01:35,475 --> 01:01:37,515 That's a skill that you have to learn, right? 1380 01:01:37,515 --> 01:01:43,575 And so everything that you know yourself, look back at your 2025 and look yourself 1381 01:01:43,575 --> 01:01:47,205 in the mirror and be like, where could have I done better and pay for the expert? 1382 01:01:47,505 --> 01:01:51,345 So that is my biggest, uh, what really changed my. 1383 01:01:51,915 --> 01:01:54,525 Trajectory of my career is finally getting coaches. 1384 01:01:54,525 --> 01:01:56,955 And I, I did not understand this before and I hated when 1385 01:01:56,955 --> 01:01:57,945 people were telling me this. 1386 01:01:57,945 --> 01:01:59,565 It's like, no, I can figure freaking anything out. 1387 01:01:59,565 --> 01:02:01,215 I don't need to go pay for someone's knowledge. 1388 01:02:01,424 --> 01:02:04,245 There's Google and there's ai, and there's all of that, right? 1389 01:02:04,245 --> 01:02:05,654 But that it wasn't tested. 1390 01:02:05,865 --> 01:02:09,765 Like no AI ever ran a multimillion dollar business with real humans. 1391 01:02:10,485 --> 01:02:12,615 There's a human side to everything that you need to learn. 1392 01:02:12,615 --> 01:02:15,555 So you have two ways you learn it yourself, which is going to give you the 1393 01:02:15,555 --> 01:02:18,345 hard lessons that you're gonna have to go through and it's going to take time. 1394 01:02:18,884 --> 01:02:23,145 Or you pay for someone who went through the hard lessons and not have to feel it 1395 01:02:23,145 --> 01:02:26,745 on your own skin and speed up the time because they already done all of that. 1396 01:02:26,745 --> 01:02:30,134 So even an hour, you can, well, an hour, a week, an hour a month, 1397 01:02:30,134 --> 01:02:32,145 however often they coach you. 1398 01:02:32,205 --> 01:02:35,445 Um, speed up your trajectory and those are my things. 1399 01:02:35,445 --> 01:02:36,765 Speed up your trajectory. 1400 01:02:36,825 --> 01:02:38,625 So A, you can make more money faster. 1401 01:02:38,625 --> 01:02:41,415 B, it doesn't take you as much time that you're gonna have to take away 1402 01:02:41,415 --> 01:02:44,625 from life and family and you can actually make money and have a life. 1403 01:02:45,270 --> 01:02:46,529 Mm. I love that. 1404 01:02:46,984 --> 01:02:47,460 Go, go. 1405 01:02:47,640 --> 01:02:49,049 You're absolutely amazing. 1406 01:02:49,049 --> 01:02:51,779 And for you guys listening in, if you're not a part of the Go Get 'em 1407 01:02:51,779 --> 01:02:55,109 community, um, it, it's, it's incredible. 1408 01:02:55,140 --> 01:02:58,980 There's so much that go, go, go, gives and, and does. 1409 01:02:59,040 --> 01:03:03,600 And just above and beyond for the investment and being a part of the 1410 01:03:03,600 --> 01:03:07,350 community, get to run through the, uh, social media challenge for 2026. 1411 01:03:07,830 --> 01:03:10,620 And, uh, guys, I can't, uh, can't recommend it enough. 1412 01:03:10,620 --> 01:03:12,330 Gogo, you're absolutely incredible. 1413 01:03:12,330 --> 01:03:14,640 I appreciate you year number seven. 1414 01:03:15,180 --> 01:03:15,930 Here we go. 1415 01:03:15,990 --> 01:03:16,680 Time to run. 1416 01:03:17,910 --> 01:03:18,365 Thank you so much. 1417 01:03:18,585 --> 01:03:19,765 Get, go get guys. 1418 01:03:21,745 --> 01:03:22,440 See you guys. 1419 01:03:22,440 --> 01:03:22,859 Thanks. 1420 01:03:22,920 --> 01:03:23,220 Thanks, Hugo. 1421 01:03:23,759 --> 01:03:24,150 Appreciate it. 1422 01:03:24,150 --> 01:03:24,450 Thank you. 1423 01:03:25,830 --> 01:03:26,700 Thanks for tuning in. 1424 01:03:27,060 --> 01:03:31,049 If you're done guessing and ready to lead like a real CEO with a custom 1425 01:03:31,049 --> 01:03:35,490 strategy, real accountability and proven systems, check out my executive 1426 01:03:35,490 --> 01:03:38,220 one-on-one coaching@johnkitchens.coach. 1427 01:03:38,700 --> 01:03:41,310 Fill out the application and book your one-on-one call with me. 1428 01:03:42,029 --> 01:03:44,100 Be sure to hit follow so you never miss an episode. 1429 01:03:44,955 --> 01:03:45,795 Catch you on the next one.