Seven figure success starts when you start thinking like a CEO.
Welcome to the John Kitchens Coach podcast experience as your host, John Kitchens.
Get ready to think bigger and transform your business into
a path to lasting freedom.
Happy New Year and welcome to Expert Mentors Live 2026 and for the last seven
years, Ms. Gogo, our seventh year to kick off the new year with Expert Mentors Live.
And it's evolved.
Uh, when we started it was more state of social media.
As you've evolved and you've grown, it has become state of the
business and no different this year.
Ready to kick things off.
We like, I don't even know where to start with you, as far as the, just.
The amount of, of frequency and intensity that, that you have been
accelerating with throughout 2025.
So I would love for you to maybe just kind of let's, let's kind of do a
recap on 25 and then we'll, we'll look at kind of where things are, what,
what we're kind of seeing what you're anticipating 26 to be the springboard
into 27 and 28 to, to look like.
I will say one thing, 2025 felt like one of the fastest years
of my life, and I don't, I don't know if, if that a lot change.
A lot change and very fast.
And what was it?
Because of just the intensity of noise, the intensity of, of just
things happening, things out there.
Information just, is that accelerating or, or what is, what is causing to at
least the feeling of acceleration as we're, you know, barreling down, you
know, into, into 26 and, and making our way to the end of the decade.
So I think it has to do a lot, but of course I can only explain
it from my perspective because there are so many things in the
industry that I don't do right?
So like the cold calling and the door knockings and the mailers and the ISA
teams and all of those things I don't do.
So I don't know what's going on in the industry on that side of the industry.
But because of the, where I spend my time, which is technology and AI
and automations and CRM programs and how can you work class and make more
money on that side of the world?
A lot has changed.
Like you remember how excited we were about Che GPT and now we have all of
these other ais that literally will create content for you in seconds and you
don't even have to ever take a picture.
Like I'm talking, like if we look back and we, if we do the math of how
many times I posted where I had to be in the pictures where I have to be
in the videos, you're totally fine.
You can just grab it and do it.
Um, if we look at that like now that's going to remove all of these
AI will going to allow me not to even have to be in the photos and not to
have to actually create the content.
It will create it for me, which then now, you know, I'm, I'm huge on working less.
I'm making more money.
So now I can work even less.
I already only work 15 hours a week, but now I can work even less.
Like yesterday I created and I, I can show you actually.
Presentation.
If you figure out how to share the screen, I could show you a really cool content
where I took a picture of a Pinterest, I'm not in it, it's not my picture, it's just
somebody that I like the way she looked.
And I turned that into myself with a click of a button,
literally less than 15 seconds.
Then I took that new image of myself, which by the way,
it's not me, but it is me.
'cause it looks just like me.
'cause AI took my face and put it on somebody else's body, right?
And then I took that image and put it into another ai.
But then literally less than 30 seconds, I gave it a script.
And that AI is talking and saying exactly what I wanted to say and I'm not in it.
And it took less than 30 seconds, which means that now I don't
even have to create anymore.
I can have my team create for me.
Right?
So if we are truly talking about how, how can you make more money working less?
Technologies and AI is what's going to allow you to do that.
And the faster you learn that, and I know it's like Chinese to most of us, it's
Chinese to me, you guys, I wasn't born in in December of 1981 when I was born.
Let me just tell you, I did not get an SOP of how to run these ais.
And if you don't know what an SOP is, if a standard operating procedure,
right, of how to actually do something, I didn't get an SOP back then.
So
to me, and it's new to you, all you need to do is push the buttons.
Push the buttons and learn it.
'cause the faster you learn it, the faster you are going to be able to work less.
And one more thing, be able to market from one.
Because when it comes to marketing, right, there's this saying, is
it, it matters of who you know?
Yes, it does.
It does matter who you know.
It allow, it gets you into rooms.
But what really matters is who knows you.
So when you have, let's say you create content and it's, it takes you, let's
say, three minutes from start to finish.
By the time you type it up and you hashtag it and all that, you create
it through AIS and all of that.
Let's say it takes you three minutes.
If you're making a phone calls, that takes you three minutes,
you're talking to one person.
If you door knock, that takes you three minutes, which by the
way, they didn't talk to you.
If it's three minutes, they shut the door on you and you walk off the
driveway, you're talking to one person.
Your possibility of turning that one person into a client is whatever, right?
But if you create social media content and you put that onto all of your socials, so
now you're talking Instagram, Facebook, YouTube, TikTok, freaking name it,
whatever you exist, and email it out.
Now you are talking that one content is talking to thousands
of people at the same time.
And what are the chances that out of those thousands of people, somebody
is buying or selling right now?
Yeah.
Much higher than that one person that you're talking.
That one person.
Yeah.
It's just a return on time.
Yeah.
So that's why you need to look at it, learn these technologies, automate
your life, remove yourself from it.
Let technology replace you.
How, how did you know you embracing, 'cause you've always embraced it,
embraced the, the, the technology is the framework for you, Gogo, like
what you just said, you know, how can I work less and make more money?
Is that the filter that you're trying to run everything through?
Or do you have a different filter you're running things through?
Twofold.
Question number one.
Yes.
Um, I'm always, I know my hourly rate and I also understand that an hour
of my time is an hour of my life.
So if let's say you are on your dad bed right now.
Would you be door knocking?
If you know that this one hour you could be spending with your family or friends
or actually live your life, would you be door knocking or cold calling or
whatever That is how you make money.
If the answer is no, then that means you're not valuing.
It's that whatever you're doing is that making you enough money where
you could, you are willing to exchange an hour of your life for it, right?
So now my hourly rate is so high, then I really narrow down what am
I willing to do and what I'm not willing to do for how much money?
Because I'm exchanging an hour of my life for it, right?
So that's number one.
Filter.
Number two, filter technology does come very easy to me.
I don't know why I am like that annoying three-year-old that you gave them an
iPhone and you just start pushing buttons and next thing you know, they're like
watching SpongeBob somehow and you never showed them how to do it, right?
And so that's how I look at technology.
Like I just go in there like that annoying three-year-old,
and I start pushing buttons.
I love that.
Yeah.
I
mean, I see what, like it's not gonna fight, it's not gonna kick back.
It's not gonna start yelling at you.
Yeah.
I just go in there and, you know, see what happens when you push it.
What, how come most people don't have that?
Is is it They don't understand their, their value, their their worth.
Is that why?
You know, they're, they're, they allow themselves to be
all over the place instead of,
I guarantee you, if we took 10 people or we took a hundred,
however many people Right.
I guarantee you 90% of them have no idea what they're working an hour.
Yeah.
Guarantee you.
Yeah.
And that's the reason why they make those decisions, because their
trading time for money, not knowing what their time is actually worth.
Run, run through and, and explain why that is so important as we continue to
grow and evolve, moving into the future of understanding what your worth is.
So let's do the math.
How to calculate your hours.
Um, just so, or your hourly rate, just so you never make that mistake again.
So it's very simple math, and it's actually a perfect timing
for it because we are ending a year and starting a new one.
So I want you to look at your 20, 25 year in a hole, and I want you to take every
penny in consideration that hit your bank account, not after expenses or after
employees or after taxes or whatever.
I don't care about what you spent, I care about what came to you.
So let's say that it is $250,000.
You're gonna take the calculator, you're gonna put in $250,000.
You are going to divide it by 2080 2 0 8 0.
The reason why is because if you worked a healthy 40 hours a week,
you worked 2080 hours a year.
Now, US realtors, none of us work healthy hours, right?
Like we work weekends, we work holidays, like it is nothing, nothing healthy about
the realtor schedule, but the idea is let's try to get you to a healthy 40.
Right now I only work 15 hour weeks, so I started working less and less and
less and less and making more and more.
'cause now it's not worth it for me to do this activity.
If it doesn't make me 4,300 bucks an hour, I'm not doing it
'cause I know my hourly rate.
So now you're gonna take the amount of money that you made in 2025.
You are gonna divide it by 2080 and that number that's staring at you,
that is your current hourly rate.
That means if you want to grow, you cannot say yes to anything.
That does not make you that amount of money.
At a very minimum.
Doesn't say, doesn't mean that you have to say no.
That just means that somebody else on your team that should be delegated
to somebody else on your team that makes less in that hour than you do.
If you say yes, you are actually stealing from yourself.
You're stealing from your future.
You cannot grow if you say yes to activities that don't make you at least
the minimum, the current hourly rate.
Yeah, so one of the other things, the way most people make this
mistake is they don't know the difference between good and great.
Most people.
If I ask you, what is the enemy of good, they're gonna
say, the enemy of good is bad.
No, the enemy of good is great.
And let me tell you why.
Most people spend their time on good ideas.
Oh my God, this is such a good idea.
If you say yes to good ideas, you do not have time for great ideas.
You have to learn to say no to good ideas.
But the way you can tell the difference between a good idea and a
great idea a good idea, let's hope.
Then it makes at least your current hourly rate.
That's a good idea.
But if it doesn't or makes less than that, and you said yes
to it, you are losing money.
But now that you know your hourly rate, you look at that activity
and say, can I potentially make that amount of money in the hour?
If the answer is no, that goes, bye-bye.
So you can leave time for great ideas and that would be your hourly rate Plus.
I love that.
And, and we lose sight of that.
And, and I really believe Gogo that a lot of people just say yes to everything
because they have, they don't, they just don't have the filters of one,
they don't know where they want to go.
They don't know what, what they should be doing.
And it's just a lot of people just floating out there and, and not
really being intentional with what it is they're trying to accomplish.
But I I, I love that exercise of starting.
Where, you know, kind of what, what your worth is that that's a great filter.
Uh, you know, the other filters we talk about, you know, core values,
purpose, you know, exit strategy.
I had a really good conversation actually with my uncle yesterday,
and, um, he, he does a lot.
Um, he's, he's in the real estate space, but he, he talks to a lot of, uh,
franchise owners and, and independents and, you know, he hits 'em with, you know,
what's the will for your business, right?
We talk about you having a will for your life, but what's
the will for your business?
And I, I hadn't ever really heard it specifically framed that way.
We always talk about what's the exit strategy?
You know, a lot of people struggle with that, but when you say, and
it really hit me, I was like, well, what's the will for your business?
Like, what happens if you know you're, you know, on a, on a retreat with
go-go and you, you know, you get sideswiped by a, by a boat and, uh, you
know, what happens to your business?
You know, we know what would happen with your life, life insurance
policies, all those other contingencies in place, but what happens for your
business if, if something, something happens or what's the continuation?
What, what is that?
So I think it's really, really important to have decision making filters in
place to be able to make sure that you're, you're staying between the
guardrails and especially pursuing the opportunities of where the
business and the industry is going.
Looking, looking back, we talked about how, how fast the year
went, how just technology.
I, and, and I believe the answer is the acceleration of technology is also feels
like it's accelerating time is what it is to me, is what it is, what it feels like.
'cause
we can get so much more done and, and as much as we want to be less busy because
it creates so many more opportunities and because we can get so much more done
in the hour, now we end up working more.
That's why it's so important for you to know where you're going, what
your hours is worth, and what's a good idea and what's a great idea
what, so for you coming into 25 versus coming into 26 with the
acceleration, being able to collapse time, get things done faster, you're
able to work less and make more.
How has, like for your business and lifestyle, how has, you know, 25 adjusted
those two aspects of your life with, you know, personal and, and business?
And then what has that done for you going into 26?
So great question.
I made the decision a couple years ago that I'm not going to work Thursdays
and Fridays anymore, and it took me over nine months to actually being
able to put it into motion because my schedule is always so far out, right?
Like so many months out.
I have meetings in my calendar and I won't cancel someone, but I will
block my calendar for the future.
So even though I made the decision, I think it was like October of
um, two, three years ago, may, something was the first Thursday
that I could actually take off.
Makes sense.
Even though I made that decision so long ago.
'cause my calendar was so booked.
So I made that decision a few years ago.
I only worked Monday to Wednesday for the last two years, but
I worked like a mad woman.
So really what happened is I squeezed five days worth into three days.
So I, we ended up working like mad people on Monday to Wednesday where
I was back to back to back to back.
I ended up having to get an in-person assistant to make sure I get my vitamins
and my water and I eat like yesterday.
At 5 41, I was like, why do I have a headache?
And so I looked at my assistant and I'm like, did I have lunch today?
Yeah.
She looked at me and she's like, oh my gosh, I totally forgot to feed you.
So this is why I need assistance.
Right.
Because when I work, I'm just like you.
When I work, I work.
Yeah.
Right.
I
don't think about food.
I don't think about food until I have a migraine.
Yeah.
Right?
And so again, you don't know what you don't know going
into overbooking yourself.
And then I'm like, okay, then something has to change.
We need to put in there some, some, um, buffer time so I can
actually eat, use the bathroom.
We need to limit who gets a yes, who gets put in calendar, right?
Because I end up in, in some, like, I'm sorry, but just stupid conversations.
And I'm like, this could have been an email.
You know what I mean?
Mm-hmm.
So that we need to get better at limiting those.
And then this year I also made the decision that I'm going to hire a
personal trainer, and the only time that it works for my personal trainer
is Tuesdays and Thursdays at nine 30.
Well, I'm taking Tuesday at nine 30 off, which means until 10 30.
By the time I shower and stuff, it's 11 o'clock.
So now I'm down to 15 hour weeks.
Monday to Wednesday, I work 15 hours and that's it.
And we also hired more people.
So here's what happens.
Like I'm not saying no to opportunities.
I'm just not the one who's doing it anymore.
It means I have to create a bunch of mini means and I have to replace
myself with a bunch of Vietnamese whose hourly rate is lower than mine, right?
So the work still gets done.
So then I'm still making money.
I'm just not treating my own time for it.
Mm-hmm.
So that you have to become a good leader.
You have to get really good at hiring.
Knowing exactly what type of skill that person needs to
replace you and all of that.
Um, and then also you have to get good at technology.
Like technology is your cheapest leverage.
So we got right on.
As soon as Chad GPT hit, we were in there.
I mean, I had my own voice.
Um, and by voice, I mean it sounds like me.
Anything that we put out there from website content to email
content to blog to anything that you think of a, a, a description
for a social media post, right?
I don't write all of those.
Many of them are written by the AI that literally sounds just like me.
So good that if I had to go put my hand in the Bible in court, I, I. I couldn't
tell you if I wrote it or I didn't.
It's that good.
So when you get good with technology, when you honor your time, when you, when
you get good at saying no to people, you get to remove time off of your
calendar and spend it with your family.
So now I'm down to 15 hours a week.
That is my goal for 2020, um, six.
And then, um, I wanted to add back in certain things and I
didn't have time for in the past.
And I wanna get, because I have coaches, I always have coaches, and this is
my homework from one of my coaches.
I am going to add back Thursday date days because somehow the dates
just kind of, you know, just, we got busy and I don't know what happened.
Mm-hmm.
But that's gonna go back on the calendar Thursdays.
And I wanna start a local entrepreneurial like meet, because
what happened is we moved to Florida in the last two, three years.
Right.
And, um, I work from home.
I have no hobbies and if I'm leaving the house, I'm going to the airport.
Yeah.
So I've made new, I didn't really make new friends, I made some friends in the
neighborhood, but it's not like I wanna have like intentional conversations
with Some people have the same pain and they're in the same shoes, and
so now I need to create that for my, I need to, I need to find friends.
That's my New Year's resolution as to add back in a personal time to
take care of my mental and soul.
Yeah, you have
to
Friendship needs.
Yeah.
And I, I mean, I love that, right?
If it doesn't make, the calendar doesn't happen.
And, and so being able to, to force that, I think creating community, like
what you're talking about, forming some type of, you know, entrepreneurial
organization because you know, yeah.
You're, you're on an island.
I mean, you've got so many people that, you know, work for you, you
work with, you got business partners.
I mean, you can pick up the phone and pretty much call anybody,
you know, within the, the real estate space and, and beyond.
Um, and, and, and they'll take your call in a second yet.
You're still on an island, and I think there's so many other small business
entrepreneurs out there, and I, I mean, I love that idea of being able to, to form.
I mean, we, we did a version of that, but they were our affiliates, like
we fed them from, from our business.
So we created that community of our affiliates.
But even taking it a step further and really.
Creating a space for entrepreneurs to come together,
right?
Like I have an amazing online world and I have multiple
communities, but they're all online.
I can't go out to grab a glass of wine with them tonight.
'cause I'm like, Hey, are you doing anything?
'cause I'm free.
Can we go out for appetizers and a glass of wine and just
chi chat about things, right?
So I need to create that locally.
I need to have a reason to leave the house, put makeup on, put clothes on.
Like I just don't have where to go and who to go with.
So I need to add that back.
I need to create that.
Pretty much what happens, I worked so much in the last few years and by the
time I was done working, I was exhausted.
Mm-hmm.
And I had no interest in making a new friend.
Right.
And then now I'm like.
I need friends.
That's a solution.
This is a personal conversation over here.
I need, I need, I need real life in-person friends.
Come on.
Yeah.
Not just, yes, people that I can go out with, but I think, I think this
applies to all entrepreneurs, right?
Like there's a season in our lives when all we do is work.
It's the building phase, right?
And then you are lucky then if at the end of your building
phase, you still have friends.
Well, we moved, right?
So all of my friends are, or back at home in Romania.
Or in Hungary where I went to college, or they are in Michigan
and now I live in Florida.
Mm-hmm.
Yeah.
And that's, I mean, that's normal, right?
You see with drivers, people, you know, entrepreneurs, business
owners, that this is normal, right?
And, and you, you know, you do that and it's not isolation.
Like, it's just like, I just don't have bandwidth.
I don't have time to be able to, you know, make those connections until you get to a
point right into a season of where you're at, that you've, you know, strategically,
you know, carved out time to reinvest wherever you wanna reinvest it.
And so intentional,
there's a phase in your life where you are your business.
Mm-hmm.
And if you stop working, money stops coming in, right?
So you have to hustle through that.
You have to hustle through that to make enough money to pay your bills.
Then you have to hustle through that to make enough money to pay
your bills, and to have a life.
Yeah.
And then now you have a life and you do the vacations and all that.
Now, in order for you to actually be able to go on vacation, you need support.
So that means now you have to make enough to be able to afford
these people and pay your bills and pay for the vacation, right?
So all of these phases in the life, you will have to hustle through it.
So finally, eventually I'm at the place where I can make all the money
that pays our bills, pays for our lives, pay for all of our employees.
But that took me working like a man, woman, which I had no
time for life outside of my.
Friends and close, close, close family, right?
Yeah.
And then we move, so now then I have a bunch of mini mes and my business
makes money if I roll out of bed or I don't roll out of bed today.
'cause most of my income is passive or reoccurring.
Now I'm like, okay, now I need to go and make new friends again.
But I just wanna take everyone through the journey because somewhere along
the way you're going to see yourself.
Yeah.
Right.
I don't want you to think that you are the only one who goes through this.
I'm not the only one who goes through this.
Like I have thankfully a lot of friends, again, all over the world,
which are not local and, and, and they're the same caliber of me or
higher been there where I wanna go and I can ask them these questions.
So I know I'm not alone.
I know that everybody goes through this is, it's just, I want you to
know that if you are not, haven't been there yet, it's coming for you.
Yeah, a hundred percent.
It is.
Looking at kind of the evolution and pouring into your team, what
were a couple of the, the strategic.
Focus ideas that you did with the team specifically that has set you up and
them up coming into this new year.
Okay.
I'm gonna take some notes so I don't forget to say it.
When I joined.
Mind you again, I joined XP eight years ago.
Right?
At that time you guys, the honey badger existed, but that fast forward
movement wasn't the thing, right?
And also, even in your group, most of the big names, like I was the only
one who was like a solo agent, right?
Mm-hmm.
Everybody else, big team lead, and I was little me most
swimming with the sharks, right?
So what I realized is when it comes to agent attraction, we attract.
So if your recruiting is different, but if you're attracting, that means
you attract people just like you.
That's why we are attracted to each other.
Right.
And so what I realized is that most of the agents I was bringing to
my downline in organization, the OG organization, were that solo,
but top producing rockstar agents.
But solo, no interest of starting a team or building a team, or even if they wanted
to, it would be just like a local team, but like small local team with two buyer's
agents just so they can go on vacation.
They, they had no interest of having ISA departments and, you know,
Zillow premier leads and all of that.
So, because there was no training for that in my offline, I was
like, okay, well I'm it, oh shit, I'm it as I like to say it, right?
So that means I have to create it.
So then I started, we did every Wednesday, um, a production
training every Thursday, detectors in every Friday agent attraction.
We did that probably for six years, right?
Mm-hmm.
And by that time, fast forward movement became a thing.
Honey Badgers were still there, and you guys provided a lot of training.
And then it was redundant of like having all of these trainings in Team
Gole, if we wanted to get 'em from our upline, take advantage of it, right?
And so we stopped third days and Fridays, we kept our Wednesday at one
o'clock, um, training because, um, I still train on that mindset, technology,
ai, you know, social media marketing.
And I feel like those type of, um, trainings are missing
from the group trainings.
And then they go to all the group trainings otherwise.
So Wednesdays we kept Thursdays and Fridays we stopped 'cause it
was too much training and we were trained out of our ever loving minds.
Um, so that's one thing.
The other thing that I feel like it keeps the community as a
community is that I, I do gifts.
We celebrate our agents, we celebrate the top producers of the month.
We celebrate the agent attractor of the month.
We celebrate the icons of the month every single month.
And I physically send them a gift.
Um, or they get an icon T-shirt or they get a mug or they get a
notebook or they get something that's branded to the Tgo organization.
Um, but we celebrate them every single month.
We also send out little onesies.
If somebody has a baby and it says, you know, future agent and it says Team Gogo.
It's just cute.
Like we try to really keep the family as a family and celebrate our
agents and feel like they belong.
Because that's what the, one of the so set downsides.
Even though I believe exp is the best place to be real estate, it
is one of the downsides because we are national and international and
because we can attract from anywhere.
I have agents in Connecticut.
I've never been in Connecticut.
I literally never been in Connecticut.
Right?
So that means that I want to make sure that they feel the love and they
feel like they belong and they, and they know when their hard work, um,
is, is being seen and they're being celebrated for their hard work, right?
Everybody likes to achieve and likes to know that their work is seen.
So because we try really hard to celebrate and I think that's one of our, and I
literally send them a physical present.
Also, I call every single one of my, um, agents on their birthday.
So my frontline agents, I can't do this for the whole organization.
First of all, I don't know everybody in their organization and I don't
know their birthdays, but my frontline agents, I know their birthdays 'cause
it's a part of our application process.
And so I call every single one of them on their birthday and
I sing them happy birthday.
Um, and that's like them knowing of like, Hey, go, go thought on me today.
It's my birthday.
And she personally called me.
So I leave them a voice note and I sing them a happy birthday
with my beautiful it an accent.
Um, and then the other thing we do is, um, the in-person events, right?
So we really try, uh, I have amazing business partners in my
organization and we really try to.
Um, support them, right?
I'm actually flying up to New Brunswick, Canada in March.
Um, I have two amazing gig, well, multiple Canadian agents, but these two who are
throwing a big event and gonna come up to cities in one day and we do an event.
So in person, I feel like it's also super important.
That's where you really get to know someone.
That's where you bread with someone and sit down and have dinner and
really get to know their business and for them to get to know you so you're
not just an online persona anymore.
Um, so I think these are, um, I'm sure I'm forgetting some things,
but, um, these are the things that keeps our community together.
Oh, Facebook group and Facebook chat.
I think that is also super du important.
So, um, because I have 14 virtual assistants, nothing goes unanswered
Monday to Friday, nine to five.
So our team members, anybody in the Tmobile organization, when they have
a question, they plug it right into the chat and then my team is there
or I'm there to answer it right away.
And then I forgot to mention, one more big thing is our team Google Map.
So we have an interactive map.
If you go to T-Mobile team slash map, you can check it out.
But literally we use that to keep all the referrals in-house between ourselves.
And we did almost $4 billion in sales this year.
Um, that's.
Right.
That's amazing.
Our cute little organization and, uh, we refer to each other.
So if, if a Tgo agent has a referral and nodding their own neck of the
woods, it goes to another Tgo agent.
Unless we don't have an agent in that area, then they go to outsiders.
But this is our way of supporting one another.
Right.
This is our way to, as, as we like to call, we call the single
organization the team, Google International Family of Agents.
Because we are international, we have literally all cultures in there.
We are in seven or eight different countries in almost every state
in the US and sticks together.
Right.
So I want to make sure that your case eat this month.
And so if I have a referral, I'll send it to a team, Google agent.
And because of that, our production is also super high because we send it to
send our leads to each other and keep
Yeah.
That's so good.
I mean that's, you know, really pouring into each other and, and like you said.
You said it a couple times, right?
You, you've got a tremendous community now.
You're, you know, replicating the thing into 26 local for you.
Right.
Create another community.
And I think it's, I need
friends too.
I think it's the di honestly.
Go, go.
I, I really feel, you know, kind of, kind of where the state of things are
moving into, moving into the future, you know, with the acceleration of
technology to have those buffers, to not be able to, to have that real connection.
I just feel the direction moving into the future is more human connection.
Yes.
Yeah.
Those are, those
are the agents.
So, um, that's exactly what I wanted to say.
Those are the agents who are going to make it big this year.
Yeah.
Right.
So use all of the technology for your benefit, but what's really
going to seal the deal is that eye contact is that handshake,
is that you physically shown up.
Yeah.
And you've layered a few, um.
Things on that that I wanna, I wanna point out that I think is really important
heading into the future when it is more of, of the human side of things.
You talked about gifting, so if you guys aren't up to speed
on that, go, go read Giftology.
Um, it's, it's really around kind of the cut co philosophy and, and,
and what they, they talk about.
But, but just from a gifting standpoint, I really think we're, we're kind of
in the, in the, in the day and age of, of true unreasonable hospitality.
I, I, I really think, um, if, if you haven't, you know, you guys
listening in, I had Eric Post on expert mentors to, to wrap up the year.
We did it about mid-December.
And he's like, Hey, go listen, go, go read his manifesto.
It's at Eric post.ai.
It's 10 page manifesto, right on his site.
And we talked about it through expert mentors, but Eric is, is really of
that unreasonable hospitality belief.
Gogo kind of everything that you're talking about, the real connections.
Um, you know, AI is your thought partner, being able to leverage it.
I, I wanna get your, your take on, on, on AI moving into 26.
But he, he said, you know, we're, we're kind of at a fork in the road
and he said, now if you break through the fork and you just go down the
middle, he goes, he goes, I just, I think you're gonna get eaten alive.
And he uses the comparison, the hotel comparison, and he talks about the
one hotel that is sleek and cold.
There's no human interaction.
Everything is AI driven.
Like you, you check in with technology, camera, see face recognition,
and you have to check out yourself.
I'm like,
everything,
I wanna spend money anymore,
everything cold.
That's a race to the bottom, right?
That's like, that's competing on price.
And he said the other direction in the fork in the road.
And I, it just resonates with me.
It's just because what we really adopted probably in, in 2010 timeframe
was, you know, lifetime value.
And he said, you have a choice.
You can be this sleet, cold, efficient, or you could be the unreasonable hospitality.
You could be the Ritz-Carlton and provide above and beyond and and everything.
And this is what I want to, to kind of, you know, showcase.
'cause everything you're talking about and I believe it's right, moving into
the future and you just said it, those that are gonna thrive and win big.
Embrace that unreasonable hospitality, embrace the Ritz-Carlton type
of service to your clients, like you're personally making phone
calls to, to your frontline people.
Like you're going above and beyond you're, you're specifically
intentionally gifting in a way that's personally relevant to the individuals.
And to me it's, it's, it's the path to take.
It's the path to take it's, it's to take that and go above and beyond.
Hey, quick pause before we keep going.
This market is shifting fast, and if you've been feeling the
pressure, you're not alone.
But here's the thing, it's not going to slow down so you can catch up.
I've opened a limited number of executive one-on-one coaching spots this month for
agents who are ready to stop spinning their wheels and lead with clarity.
That's you.
Head to John Kitchens Do coach, and let's go.
Now, back to the episode.
I wanna add on to that.
So here's how I do, for example, agent attraction.
And every time I show up to an agent attraction call where the agent who's
raising their hand of like, Hey, I wanna join Team Gogo, and I show up,
they're like, oh, you came to the call.
He's like, they're always like, oh, I thought there's gonna
be someone from your team.
And I'm like, you wanna partner with me, right?
Like, not someone from my team.
So I show up to every single one of them.
But I show up with the intention knowing, knowing that I'm going to close them
pretty much a hundred percent of the time.
Yeah.
Because I did use technology and I did use all the systems and the calendars
and the videos and the filtering and the automated messages and all that,
like everything prior to that was filtered out with systems and processes.
By the time they get into my calendar, they're literally so excited.
They can't wait to sign on a dotted line.
And that's what I want everybody to understand is embrace technology because
technology is going to be able to help you just close deals much faster.
If you are really becoming that local expert where they see nothing
but fricking go, go again and go, go again and go, go again.
I mean you, your brand every single day in your local market, you're featuring
a business, you're closing another deal.
It's just like whatever is going on, they're seeing you constantly and
they get on a listing appointment with you and you show up.
Do you think they're gonna dare to ask you if you would reduce your commission?
No, not in a million years because they're so excited.
Like I could not believe you're on the call with me.
But if you show up in person, so this is why it's so important to
use that social media to reach as many people as you possibly can
to become the expert by posting.
So many times they hear you and see when they become, you become that
expert automatically in their eyes.
And then when you show up, it's a close deal.
Mm-hmm.
They are
lucky that they get to work with you, and that's why it's so important
for you to also include, not remove, but include that human element.
Yeah, it is.
And looking at kind of into the future with the technology side of things,
what, what's the mindset that, that you use to, to embrace the technology,
but also what, how do you lead and pour into your team of the right way to think
about and utilize technology, utilize AI as we continue to move forward.
One of the things that we do, they also have to come to the meeting with
like, oh, I found something new, right?
Like I want 'em to be excited that they found something new.
So they bring things to the meetings, be like, Hey, there's another thing
that we can use because I can't be on top of everything by myself.
Right?
It's not impossible, but it's impossible, right?
Um, so that would be number one.
Number two, I always pay for their coaching.
So if there is a new technology like Chen, GPT for example, right?
I paid for Carrie.
So coaching, I'm not the one who's sitting on the coaching call 'cause I
don't, I just need to know enough to be dangerous, but I'm not the one gonna push
the buttons and set anything up, right?
Yeah.
So then I'll pay for the coaching, but I send my team to the coaching.
So they're the one who's going to know everything, become the expert,
set it up for me and all of that.
So I think it's super important when you know your hourly rate, well, we
also have to take it back a step because for very, very many years I was like,
I am very smart and I can figure out just about anything.
And how stupid to pay for an expert.
I can spend three years of my life to figure it out by myself.
How much is three
years of your life worth?
If someone's selling your coaching program for 5,000, you are telling me that three
years of your life you value at $5,000.
That's what it's worth to you.
Yeah.
Well then go spend three years on becoming the expert in something.
Knock yourself out because while you learning, you're not making money.
Yeah.
You know what I mean?
So that's number one that you have to get just out of the way.
Put your ego aside and go pay for an expert.
That's what I do.
And then I put my team to learn that.
Um, I'll log in to know enough to be dangerous 'cause I like to understand
how things work, but I'm never gonna be the one who actually do the work.
Does that make sense?
I don't have the patience to push the buttons.
Um, so that's my, my 2 cents for your future is befriend technology.
Hire help with people who have less hourly rate than you do, so you can
stay on top of everything and win-win.
And do you push the team into the trainings, the technology
trainings, utilizing AI as based upon what excites them or.
Is it more like you gotta learn this if you wanna, you know, be a part of this,
a part of this rocket ship, or what is, what is kind of the take with it
this nicely then it's um, who cuts the check?
Lemme put it way.
Yeah.
Do so.
I don't need them to like what I ask them to do now if they like what I
ask them to do, it's even better.
So in the end of every year, we have a, a meeting every single year with my team and
I ask 'em, if you could change anything in your current job, what would it be?
Because I like my, my team with me for years.
Many of my, my team members have been like, Christie's
been with me for over 14 years.
Many of my team members, my VA has been with me over five years, right.
So they spend quite a lot of their lives we spent together.
Right.
And I wanna make sure that my employees are happy in what they do.
Now, they don't necessarily have a say.
Like, if I wanna figure out, go high level, we are figuring out, go high level.
I don't care if you like it or not.
Like, if you don't like it, then go get another job.
I hope you like it.
Right?
But if there are certain things that they don't have a choice in, but in
the end of the year, I do ask them.
If you could change anything in your current position, if you could
give something off of your plate to somebody else, 'cause you're not
enjoying it, what would that be?
And they're like, no, I don't like doing this.
I'm like, well that's perfect.
Give it to Rafael.
Like, Natalia told me this meeting's like, I don't like the spreadsheets.
I'm like, fine.
Rafael does the spreadsheets, the other spreadsheets in the other company.
I'm like, he does an amazing job.
Have a conversation with him and put the, the spreadsheets on his plate right?
And is like, yeah, I love to take it.
'cause he loves spreadsheets, right?
So they have a say, but they don't have a say.
So when we decide to use a system or a process or something,
we are going that direction.
Are you coming?
Yes or no?
You, you know what I mean?
It's not an option for them.
Um, and, but it is in a, in a sense of if there's really something they, they just
do it for the money, but they hate it.
I will take it away from them, give it to somebody who loves it on the team.
No, I love that.
With, with your team team, Gogo, with your agents, what are you like, listen
guys, you have to embrace this technology.
You have to embrace this ai, or you're gonna make it even more of an
uphill battle for you if you wanna succeed and thrive in the market.
Is there anything specific that you're kind of like, Hey, you
have to pay attention to this?
So I always share everything that I do.
Everything I don't hold back, right?
So every technology, every everything that I do, what happens over time
though, the downside to that, that on their end they feel like I'm
pitching them another product.
Hmm.
Right.
And that's the downside to it.
But I never pitch anything that I don't personally use.
I just evolve over time.
So something that I used seven years ago, like ClickFunnels, that was amazing.
I have three, two comma boards from ClickFunnels.
I don't use ClickFunnels anymore.
Sorry guys.
Yeah, go high level.
Because they became better.
They had more features under one login.
So then I took my whole database, my whole dashboard, all of my businesses
and I created, um, I call 'em buckets, but they're called subaccounts,
right Inside of go high level.
And now everything we do is in go high level.
So I transition.
When I transition, I tell everybody in my go community, in the team, go, go
organization and for my coaching clients.
But it does feel like to them over eight years, right?
Sometimes to some, not all, but it starts feeling over eight years that
I'm pitching them something new.
Even though I evolved, I'm using the same product.
I'm not pitching you something that I don't personally use.
Sometimes I'm the receiving end.
It does feel like that.
But I do share everything that I do.
Yeah.
And I, I'm, I'm with you.
Right.
Obviously, being a part of NAEA for so long, I mean, every time
we talked about something, it got to that point too, right?
Like, oh shit, what are these guys pitching?
And it's like, no, I mean, literally we're using it.
This is the results we're getting.
You know, I, I mean, I, I can't recommend it enough.
Um, I think we're, it gets a little dangerous.
I think it has to do with people don't like change.
Yeah.
And I feel like the top one percenters, we love change because
the faster we can pivot, the faster we can stay on top of the list.
Yeah.
So for us, change is good.
For 99% of the people change is like, Ooh, I don't know what it is.
It's scary.
Is it gonna work better than the one other, you know what I mean?
So to them, you, you have to realize who's in the audience and who you're talking to.
To them, it's gonna feel like a pitch to us.
It's like, no, no, no.
This is a good thing.
Like, you're gonna be able to do things faster, easier, cheaper.
You know what I mean?
But.
It is a change in the end of the day.
What, um, let's shift gears a little bit onto the social media side of
things and what, what shifts have you seen throughout 25 going into 26?
I mean, obviously just a, just a flood of content.
It's just, like you said earlier in the call with the ease of being able to
create content with ai, it has your voice.
I mean, you know, image is like, you know, that's go-go right when you
see, even if you know it's ai, but.
Seeing, you know, all of the changes in things through 25 into 26, what
are, what are some of the trends worth paying attention to in social?
I have a couple notes on the site here, so if you don't mind, I'm
gonna read them super quickly.
Are away.
Yeah.
So, AI is your assistant now.
Um, use AI to personalize your content, captions and ads.
So you are talking to buyer, sellers and investors, not to random people.
So it will help you target in on your target audience.
Speak the language that they want to hear and then do the call to action.
So they actually choose you to be a realtor.
Short form video runs the show.
So we all TikTok, shorts, um, or TikTok and shorts on ins, um,
YouTube, um, property tours, B roll.
B rolls are when you are not in it.
Um, maybe you are in it, but you're not looking at the camera directly, right?
Like you're doing something, you're not talking cad, um, or you are
just showing a slow motion of a boat, boat ride and talking about
how exp paid for this, right?
Yeah, whatever that would be.
B roll testimonials, quick tips.
If you are collecting testimonials, like in the past, I, I mean still most
people will do just the five stores for whatever testimonials written format.
If you could get a video testimonial from your clients and you can build
into your website, I mean, that will work a trillion times better than any
written testimonials ever going to get.
Um, also they're going to see that they're real humans and even better take it one
step forward and ask them to post it on their profile and make you collaborator.
Because now there is no better testimonial to receive that where someone takes
the time of the day, put a video on their profile, which means now
everybody who follows them sees that testimonial and makes you collaborator.
So now everybody who follows you sees the testimonial, but
it's always best in Hungarian.
Say it's always best from the horse's mouth.
I don't know if that's what you say in English as you say that, like if
I took that video testimonial and put it on my profile, it doesn't
have as much value if you put it on your profile and I share it to mine.
Yeah.
Does that make sense?
Because it comes right from the consumer and they took the time of the day.
So that's super important.
If you can get them to do it, maybe you, um, give something in return.
Just say, Hey, if you would be willing to give me a video testimonial, I'll
get you a $200 gift to your favorite restaurant, whatever that is, right?
Like dinners on me at your favorite restaurant.
Like give 'em something.
So they'll give you that.
Um, quick tips.
Um, people have an attention of a goldfish.
So three seconds.
Get to the point.
Um, don't hug them in three seconds.
You lost them.
So don't start.
First of all, guys, guys, guys, let's start here.
Do not introduce yourself in every video.
I see this mistake made so many times.
It's not even funny.
They already follow you.
They know who you are and that's why they followed you 'cause they know you.
So do not start every videos.
Hi, my name is Gogo and I'm your local type producer in the Brighton, Michigan.
Like, stop it.
Stop it right now.
They already follow you and if they don't follow you, they're gonna know who you
are eventually when they follow you.
So go straight into the point.
You have three seconds to hook them.
Okay?
Did you know that the market just dropped 7%?
What does that mean for you?
Three seconds.
Get to the point.
Okay?
Um, stories, daily connection.
So your feed, which is where you post and is gonna be on there
forever, that's your storefront.
That's like your politically correct platform.
Okay?
That's like if you had a store and you put things in there, what would it be?
Okay?
Now stories is where you allow people to get a glimpse into your
life, which is only up there for 24 hours, and then it goes poof.
That's where you get to be, you.
So do as many stories as you possibly can.
I recommend 10 to 15 a day.
Um, and people are like, what am I gonna post about whatever's going on in your
life today, the thoughts that cross your mind, the appointments that you
have, the closing that just made you $10,000 or made your clients $40,000.
Whatever that is, talk about it.
Let people get to know you.
Let them see your life.
Let them see your dogs, your kids, your what restaurants you eat at your fashion.
Like let them get to know you.
Okay?
So that's stories.
Um, go live.
Like right now, I'm actually shooting this live on my cell phone right here.
That's why sometimes you see me talk to this one, right?
Um, so go live.
Those are the long content.
Um, but long content, I would say, like right now guys, I have 90,000 followers.
Nine people are watching it.
Yeah, people don't have patience for it.
But the ones who do have the patience for it, they actually
going to learn everything.
Those are the top one.
Percenters.
Hi guys.
And then the ones who don't never make the time for it, Don.
Not your people anyway.
But that's not the point.
The point is where you have nine people or 10 people, or 15 people
on a long content, these platforms looks at it that, oh, whatever you're
talking about must be important.
'cause these people stayed on for the whole time.
Yeah.
Right.
And then that content will help, will help the health of your account.
So create long, um, format content.
And the lives are guys, just be you.
Like when you decide to do social media, I don't care if I mispronounce the word.
I don't care if I say something stupid.
I don't care if something doesn't come on time to me.
I'm like, oh, hold on.
Let me write you down.
Write this down.
Just be you when you're doing social media marketing.
You have to love you and accept you the way you are.
And as soon as you do that, the world, your people will find you.
Right?
So you just have to be okay with being on camera and making mistakes on long form
content because we are not editing this.
I'm literally live, right?
Okay.
The next one is the algorithms rewards, consistency, not luck.
Okay?
So I post two posts a day and about 10 to 15 stories every single day.
And I have been doing that since the cows came home, right?
Like the last 15 years.
Social media was a thing, okay?
So if you decide to do social media, I want you to, that's your job.
Like if you're a cold caller and you cold call every day from nine
to noon, then that is your job.
If you're a social media marketer, then your job is to make sure you
have content consistently, not that you post today and then you're gonna
be back, be like, oh, I got two leads, I'm gonna take the month off.
'cause that's two commissions.
I'm good.
Right?
Your, your brand's gonna die.
That means you're starting over every single month, and that
is not what we're gonna do.
Okay?
So consistency local always wins in real estate.
So now my brand is international.
Your brand is international.
As soon as you go on Instagrams of the world and Facebooks of the world,
but as the realtor, where are you really going to make your money?
If you are only doing transactions?
Now, if you're doing agent transactions, that's a different conversation.
But if you're doing transactions only on commissions, only
local is what you wanna do.
So you really need to dial in that local algorithm, that local tagging location,
using the right hashtag, specializing in a specific gated community,
becoming the brand and the face in your local market for that community.
Local always wins in real estate commissions, not agent attraction.
Agent attraction.
Go to Poland, Portugal, I don't know.
We are in every single country, attract agents from anywhere.
Um, and then if you create digital products like my Go Get community,
which is a membership based product, I have members from almost every era and
every part of the world and country.
Okay.
Um, carousels.
Carousels are cool.
Carousels are like, and now you can have up to 20, if I
remember correctly, on Instagram.
Carousels is like, you sometimes use the same image or sometimes you use random
images, but you are going to put content on there, on a specific subject that
you can't really explain in one photo.
Right.
So for example, if you guys go to my profile, which is Gogo's Real
Estate, um, can I share my screen?
Hit the, uh, share button
your screen, and then this would be allow, and then this
would be this one I think share.
Let's see if it worked.
Awesome.
We got it up.
Okay, cool.
So we are talking about carousels, which is the top right one right here.
But I wanna show you guys, uh, which one I want you to find.
So for example, I am super du like my trackers have trackers.
Guys, I'm the biggest nerd you'll ever find in this world.
And John, you coach with me.
So, you know, but I mean, I literally have trackers, Zo, and so this specific
post, because I have too many, so many trackers, this post I think has.
18 or 19 slides because I have 16 trackers.
And then I had to have a call to action at the end.
So if you wanna see a carousel in action, this is what I would recommend.
Go to Gogo's real Estate, or you can scan this and you will see it.
So it's different images.
And this one I used, I was in the same place, but I took, you know, my
husband took like 20 pictures of me.
In the same place.
So I use different images, but in the same place.
Sometimes use the same image.
You just put different content on it.
So that's a carousel.
So it's multiple photos instead of a video.
So this would be a good example.
Let's go back to this.
Make social media shoppable.
So create content that you can actually sell.
Okay?
So that would be like a digital product.
Um, why?
Because if you're chasing commission, you're chasing, you're trading
time for money for the rest of your life, and you are not making
money while you're sleeping.
I want you to have multiple sources of income.
There's three different kinds.
There's active, passive, and reoccurring.
I want you to have all of them.
Your commission is active 'cause you're trading time for money.
Um, passive could be like real estate investments and reoccurring could be like,
um, your downline at exp because that money comes in every single month, okay?
And when you create digital products online, and then you sell those digital
products online, those people can buy your digital products at any time.
And then even better if you can make your digital product reoccurring.
Now you're playing in a whole other ball game, right?
Like my digital product, which is my go get community, is a reoccurring monthly.
We create content, we teach entrepreneurs right now, we have a huge challenge for
the whole year of 2026, which is called Gogo Social Media Challenge, where I teach
you everything that I know about social media marketing in the full year of 2026.
Um, in January, we are teaching the fundamentals of social media marketing.
Just in January, I released 36 videos for you guys to watch and set up all of your
social media the way mine is set up, and then in February, going every first Monday
of the month releasing something new.
But when you make your social media shoppable, meaning you create them
something that they can actually buy, rather in the moment you are
making money, you're creating content today, somebody's watching it.
A week from now, they take action.
You're sleeping, you wake up, you make money.
So do that on social media.
Let, uh, that could be like your listing presentation.
It could be your buyer's guide.
It could be how to break into a local lake, community,
whatever that you specialize in.
You are an expert in something.
I guarantee you have skills and I don't, I guarantee you have skills that somebody
else doesn't put that like going to check GPT, dump your brain in there.
It will literally give you an a, a, an ebook you can sell, right?
Like today.
It's so easy guys.
So definitely create that source of income for yourself.
Let your clients market for you.
So these are those testimonials and I was talking about if someone think of it this
way, if George and his wife just closed with you and they created a video on their
own Facebook and Instagram talking about how amazing you were as their realtor
to work with you, what do you think are the chances if they referred someone,
they would actually work with you.
Yeah,
but higher than if they contact you through Zillow.
Right?
So have these let these people become your referring.
Cheerleaders, right?
Because that you can close those deals much easier, and so all you
need to do is be really good with your clients customer service, right?
You have to go above and beyond.
You cannot be an average agent.
You have to go above and beyond with those clients.
Make sure they're super duper happy and at their happiest moment
you need to ask them to do video.
Like you could literally be right after closing, you hold the camera and ask
them, Hey guys, what you feel up to pay?
Quick, little, literally 32nd video of how it was working with me.
Right at the closing table, you can be the videographer and give 'em a dinner ticket.
Just say, I'll take out to dinner after, right?
Get those things, have them become your cheerleaders and
your influencer marketing.
Uh, uh, people, right?
Create once distributed everywhere.
So what that means is, guys, I create a video in three
seconds and it lives everywhere.
It lives on YouTube, it lives, uh, it doesn't even TikTok 'cause I don't do
the whole Chinese spying on anything.
So I've never had TikTok, but I have everything else from the
Instagram to the Facebook, Facebooks.
So the LinkedIns to the email database, the Facebook groups
that you name it, I exist.
I create one content and I literally have a team that plaster it everywhere.
They just same content everywhere.
So I exist everywhere.
The reason why you have to do that is because we all have a preferred.
So I love Instagram.
You might love Facebook.
If I don't exist on Facebook, that doesn't mean that you wouldn't love
to work with me if I only existed on Facebook for you to find me, right?
Right.
So that means we have to exist everywhere because different people
prefer different platforms, and you have to be an option on that platform.
And then data over feelings.
You have to look at your engagements.
You have to look at your reach, you have to look at your conversion.
You have to look at those numbers, guys, because if you don't look
at the actual numbers, you don't know what really is working, right?
And then if you don't know what really is working, you are making feeling decisions.
And you can't run a business on feelings.
You need to run a business on data, a net sheet of bottom line.
So track your audiences, go into your engagement and look at it.
And if I may have your permission, I wanna show you something fun
that they can do this year.
Yes.
Okay.
So do you see this picture on the left?
Yes.
It's not me.
I found it on P. It was a pretty lady to me.
She looked super successful and I thought, Hmm, I should look like that.
So I used an an ai.
Then I grabbed that photo, I put it into an ai, and I created another image.
And I was like, oh, that looks pretty cute on me, isn't it?
Wouldn't it be cool if I could just turn this into a video in less than one minute?
I did all this in less than one minute.
Here you go.
So now I took that picture, I put it into another AI and I give it a script.
And here you go.
I know what this video will blow your mind.
It took me less than three minutes to create it, and I don't even
have makeup on in real life.
I know if anything will make you want to learn from me,
it is going to be this video.
So just join my social media challenge in my go Get Em community, and I will
teach you how to create million dollar content without ever leaving the couch.
Uh, simple.
How do I stop sharing over here?
I gotcha, I gotcha.
No, is that
also, you don't even have to make up on anymore.
You don't even have to say words that you don't feel like saying.
Like I feel sometimes in sales it's like, oh, oh, I don't wanna do sales.
Like gives you the twitches, you don't have to.
Yeah, the content, give it the script and this AI's going to say it.
So now in my case, for you, it's gonna be much easier
'cause you don't have an accent.
In my case, the AI puts an accent on top of my accent, so I didn't
have the time to do it for this one.
But you can override this one where it's actually your voice,
where you read that script.
Right.
So you just, you upload the photo, you upload the script, you read the script
instead of generating your AI voice.
Right.
And then you read the script and then it's exactly sound like
you, and it moves your lips.
Right?
You,
yeah.
That's so incredible.
Yeah.
It's, it's just wild how fast the acceleration, you know, versus
our conversation this time last year to, to kind of where we're
at and you know, obviously it's not gonna slow down any at all.
So being able to, to, to have that, to me, then that leads to that
actual human connection, right?
You know, first step.
'cause that's where the eyeballs are.
First step, get them engaging, interacting, then that can lead to
the actual, um, connection for us.
So Google, as we're, as we're wrapping up, um, this year's state of kind of.
Kind of, you know, break out your, your crystal ball and
a couple questions for you.
One, where, where do you see this industry real estate heading in 26 and into 27?
I love this question because it's, it, to me, it's such a silly question
always like, how is the, the market?
I'm like, have you ever been in a real estate market where people weren't
moving or selling or buying or something?
Has there ever been a year where there wasn't real estate transactions?
No.
Never.
People always, sometimes they have to move for a job.
Sometimes they have, they, they just have to move.
There's always transactions.
The question is who's gonna be doing those transactions?
That's right.
The question is, is it you or is it me?
And to be honest with you, I think 2026 is going to be the easiest lead generation
year for realtors or anybody because it's, we have a million platforms to choose.
We have a million ways to do it from the lives, to the reels, to the this.
So if you don't wanna show your face, there are multiple accounts that
literally have millions of followers and the person never showed their face.
They did it through B-roll.
There is so many ways to do it, but most importantly, we have all
this help with all of this ai.
Like literally, I hate to say it, but you could be like a kindergartner and be
the best marketer in the world because all you need to do pushes a couple
buttons and wall content is created.
And then just be reli.
Be consistent at what you do.
Be good at closing and handling the go like objection handling.
Like I don't care how good you are with your social marketing skills, if
those leads come in and you suck at turning them over into a client, you're
never gonna be a top producing agent.
So you kind of have to be good at everything.
You have to be good at sales, you have to be good at marketing, you have to be able,
you have to be good at objection handling.
So you have to learn all of these things.
You have to be good at people skills.
Mm-hmm.
Right.
Like when you show up in person.
But I'm telling you, for lead generation, social media marketing
in 2026 will be the easiest.
Like you, you can create content for the month in three minutes and
then take the rest of the year off.
Like literally, it's gonna be that easy if you are willing to learn and
invest some time into learning the ais of the technologies of the world.
Hmm.
I love that.
Easy.
I closed top producing realtor in, you can become the expert three months.
And is that, or do you have any other final piece of advice to,
to the agents to really thrive?
Um, in 26?
Yes.
It's a big picture, right?
We talked about hourly rate.
Very important to know what you worked and don't do anything
that's not worth the time.
Second, it's very important to stay consistent and have
a calendar and honor it.
Whatever's in your calendar is what you're doing today.
You like it, you don't like it, you don't feel up to it.
You kind of woke up on the wrong side of the bed.
I don't care.
You wanna make the money show up.
Um, learn every aspect of the industry.
So meaning you have to be good at all of it.
You have to be good at negotiations and objection handling,
at closing, at follow up.
You name it everything.
So you know your weaknesses.
Learn on that.
Um, coaches, I always have two coaches every single year because I guarantee
you, as I learned a sentence for Veronica Figueroa, different doubles, different
level, oh, different levels, different doubles, which means you're never gonna
wake up one day and be like, I'm perfect.
I just have everything figured out.
No, you don't.
Nobody does.
Right?
So as we are growing, um, for example, as you become a team, uh, a leader
and you start having, you know, support team and all that, was any of
us born to be a, an amazing leader?
No.
That's a skill that you have to learn, right?
And so everything that you know yourself, look back at your 2025 and look yourself
in the mirror and be like, where could have I done better and pay for the expert?
So that is my biggest, uh, what really changed my.
Trajectory of my career is finally getting coaches.
And I, I did not understand this before and I hated when
people were telling me this.
It's like, no, I can figure freaking anything out.
I don't need to go pay for someone's knowledge.
There's Google and there's ai, and there's all of that, right?
But that it wasn't tested.
Like no AI ever ran a multimillion dollar business with real humans.
There's a human side to everything that you need to learn.
So you have two ways you learn it yourself, which is going to give you the
hard lessons that you're gonna have to go through and it's going to take time.
Or you pay for someone who went through the hard lessons and not have to feel it
on your own skin and speed up the time because they already done all of that.
So even an hour, you can, well, an hour, a week, an hour a month,
however often they coach you.
Um, speed up your trajectory and those are my things.
Speed up your trajectory.
So A, you can make more money faster.
B, it doesn't take you as much time that you're gonna have to take away
from life and family and you can actually make money and have a life.
Mm. I love that.
Go, go.
You're absolutely amazing.
And for you guys listening in, if you're not a part of the Go Get 'em
community, um, it, it's, it's incredible.
There's so much that go, go, go, gives and, and does.
And just above and beyond for the investment and being a part of the
community, get to run through the, uh, social media challenge for 2026.
And, uh, guys, I can't, uh, can't recommend it enough.
Gogo, you're absolutely incredible.
I appreciate you year number seven.
Here we go.
Time to run.
Thank you so much.
Get, go get guys.
See you guys.
Thanks.
Thanks, Hugo.
Appreciate it.
Thank you.
Thanks for tuning in.
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