Seven figure success starts when you start thinking like a CEO.
Welcome to the John Kitchens Coach podcast experience as your host, John Kitchens.
Get ready to think bigger and transform your business into
a path to lasting freedom.
What is happening?
Everybody, man.
Thank you guys.
Tuning into another episode of Expert Mentors Live and, uh,
I think third time this year.
Eric, you might, you might hold the record for the most times in one
year, but, uh, welcome back, brother.
I am really, really excited to dive into, and, you know, I love
certain guests coming back, but.
The speed in which the conversation that we're having today warrants
you coming back more often?
Um, just as things are moving, um, faster probably than anybody ever
anticipated or expected things to move.
It is, it is wild.
I can't even begin to describe the pace.
Uh, I've never worked in something where the pace is like this.
And we're actually gonna talk about the perils of that too.
I think that's important to talk about.
But yeah, the pace is crazy.
It is, it is absolutely insane.
I was, uh.
Uh, obviously here in Pittsburgh talking, uh, in, um, obviously in, in the number
one, um, EXP teams office in pa. And, uh, I was talking with Matt this morning
a little bit and I'm like, it might have been the most challenging year yet.
It was the fastest year that I can feel like I've experienced.
I'm sure years and things have been fast, but like this is like a whole new.
It's like the, they got the, the turbo button smashed down
as things are moving across.
So I'm really excited to, to get into, uh, what we're gonna dive into today
and get into, you know, kind of the, the, the, the topic and, and the theme
that we are gonna kind of lead with.
However, I want to kind of set the stage, and I know we talked about
this last time you were on, but.
Kitchen table.
You zoom in, um, in June and you pose the question, and it's the one thing
that I I, I've known the number one consumer complaint for the last couple
decades, maybe even longer, has always been lack of communication from the
real estate professional majority.
Right.
That would kind of lead, there's some other things, but um,
you're like, brother, listen.
You know, that's changed.
Mm-hmm.
And I'm like, okay, tell me more.
And you're like, as of now, um, the number one complaint is that the
consumer believes they know more.
They're real estate professional, and I'm like, okay, I, I can 100% buy that.
I would say probably 95%, maybe even 97%.
They, they do know more.
And that's just because the one thing that, especially in this industry,
was not the conversation until it has become the conversation and
it was like, oh, you're gonna get lapped if you're not an AI agent.
And you're like, well, the one thing that we need to be thinking
about is the AI consumer.
Yeah.
And how they are getting smarter and smarter and utilizing the tools
available to help them in their home buying and home selling journey.
So I'm gonna, I'm gonna let you kind of, kind of.
Jump in from there.
So, when we talk about AI power to consumer, just as, as kind of
where things are at, I think this is good to, to kind of understand the
situation and the challenges that we're facing in the industry outside
of all of the noise of the lawsuits and this, and whatever's gonna happen.
But at the end of the day, it's getting to, you know, our purpose in
the process to help that consumer, you know, get things across the finish line.
Fundamentally, the reason why I just wanna scream from the rooftops that
this is happening is because the fundamentals have actually changed.
So before Zillow got upstream of all of us, right, they got upstream because
the internet was a place of search.
It was a place of listings, a place of rates, a place of addresses, a place of
things that the consumer searched for.
Mm-hmm.
The internet has quickly switched to a place of conversations.
And so the stream that Zillow got stream of us on is no longer exists in that way.
It's quickly transitioning from a place of search to a place of conversations.
That is fundamentally the, the, the foundation at which everything
else that we're gonna talk about today is, is premised upon.
Okay?
So the AI layer has created this middleman between all of the
websites, all of the internet, all of the information, and all of us.
Differently than Zillow created a, a middleman between the consumer
and us, and that was our listings.
The middleman has changed.
Does that, does that ring true so far?
Makes sense?
Yeah.
Okay.
Yeah.
The thing for people to really understand is that when people interact
with ai, um, 93% of the time, those interactions do not like progress into
them clicking through to view a website.
So most of the conversations that are, so if the, if the, if the conversations
are, I'm sorry if the, if the transition is happening online to conversations
and 93% of those conversations don't result in clicking through to a website
that has to fundamentally like, like stream red flags about what the consumer
is doing, where they're going, and we have to go to where the puck is,
skate where the puck is going, John.
Yeah.
And, and, and that, that's kind of the, you know, question that I'm always
challenging, you know, talking with Nick, talking be it, be it, Phil,
obviously you, Danielle, whoever, right?
Like, I'm, I'm, I'm like, where, where, where, where do we fit in the equation?
Right?
In the future, and I don't know if you had a chance to, um, I,
on Rogan had CEO of Nvidia had a, mm-hmm.
Um.
Jenson, did you, I don't know if you had a chance to catch it, but he only
the clips on, the only clips on social.
Yeah,
it, one of the things that, that really resonated with me and I like, I mean,
I, I, I paused it and reflected on it.
And Joe's pushing him on getting replaced.
Obviously he's great friends with Elon.
What, you know, what jobs are gonna all be replaced, you know, high income,
you know, fixed income, high income, you know, what Elon's, you know, kind
of his, his thought process around it.
And he had an interesting take on it.
He's like, listen Joe, if your job is a task.
You will be replaced.
Mm-hmm.
He said, but if your job has purpose, then you won't be replaced.
And you know, so it started to make me kind of think, it's
like, okay, well as a real estate professional, what is our purpose?
Right?
So.
Where do we need to to live?
What is our value proposition?
What do we do to fulfill that purpose?
And so that was kind of, you know, where, you know, my mind has kind of settled in
within the real estate profession is okay.
Okay.
What is the purpose?
Where is the puck, like you said, going Yeah, to where now we fill
a void that the AI driven consumer doesn't feel enough to take.
The thing across the finish line themselves.
So kind of, kind of, you know, if, if you, if you use that kind of context,
what immediately comes to your mind?
I mean, this is your world, so like where do you see that, especially in the
real estate industry, to where agents as, as we're going into the new year.
The new personal development, what skills am I gonna improve?
Like where should their attention and energy be focused to, to
really enhance their purpose?
I, I wrote, I just wrote a manifesto about this.
This is my first public works.
It's called The Empty Room, and you can get it, Eric Post ai.
Okay.
And the reason why I wrote about the empty room is because this,
this exact scenario right here.
So how everybody is using AI currently is essentially to scale
the things that we're already doing.
Like the, the question is how, how do we do the things that we're
already doing either faster or cheaper, is what everybody's asking.
That John is a zero sum game because you can only get to nearly instant.
You can only get to nearly free.
And so it's a zero sum game.
So then my question is then what?
So if those are table stakes that everybody needs to be fashion
efficient, the question is then what?
So our whole industry, and this isn't siloed, like we're,
we're not special in this way.
Every knowledge based service industry, medical, legal, financial
services, anything to do with like giving advice and like walking people
through a scenario in any sort of sales, this is the same situation.
And so quickly we have to understand.
Our job is not the knowledge worker anymore.
Our job is to be the wisdom worker.
The knowledge worker back in the day was like, Hey John, you know, let's
say that you specialize, you know, with veterans or or FHA loans your job
was so every consumer knew that you knew more than anybody else in your
marketplace about FHA and VA loans.
Okay.
You are the knowledge worker.
That is not the worker they need today.
They need the wisdom worker.
They need John to, they don't need John to know everything about FHA and
VA loans because you can find out that instantly, any detail you can find out
instantly, right on your phone and, and really accurately with GPT 5.2 or
Gemini three, or Claude 4.5 Opus, like they're really freaking smart, right?
Yeah.
So, so if that's true, then now the consumer needs to
go, oh, John really gets us.
John really understands us.
That's the feeling that, that you need to give the consumer
today, not that John knows a lot.
And that's another fundamental shift that we just have to kind of like our place in
the world is in this wisdom work order.
Personalization at scale mode, not, you know, a lot, not
that you're always available.
Those are things that are replaceable by ai.
That's a commodity thinking that's that's low, low energy thinking.
Right, because those are the table stakes.
So when I said three years ago when I started this John, that like, AI is not
here to make your life easier, because everyone's like looking, oh, great,
now I don't have to do this in my job.
Great.
Now I don't have to write listing descriptions.
Oh, great.
Now he can write my emails for me.
Right?
It was like this relief of the drudgery of things.
Well, that's not what the consumer pays us for.
Right?
And so like us just lowering the, lowering the bar of what we have
to do is the opposite direction.
The bar is being raised by AI and we just have to meet the consumer there.
Right.
So I, I love what you know Jensen said about that because what I've
also been saying is that everybody is at risk with the exception
of the top 10% or the top 25%.
Right?
The best of the best,
right?
Right.
If you're the best of the best in any job, you're gonna be
safer for your whole career.
Below that, if you're giving good enough answers, so can GPT five.
Yeah, that's that.
You're so spot on.
Right.
And I feel like we were, may maybe a little ahead of our, of our, you know,
time within a EEA and, you know, where we kind of drew the, the comparison
between the expert advisor that was kind of our, our stance expert advisor,
proven repeatable system backed by market research to sell your home for up to 18%
more than traditional real estate agent.
Would you like for me to show you how.
And really becoming what that means to be, you know, um, in
that top 20%, top 10, top 15%.
Um, because then everything else is just a ffa, um, which
is the average frustrated agent.
So we, we, we kind of picked a fight with the average agent in
the marketplace, and we're starting to really, um, AI is exposing it
as, as that, you know what I mean?
It's exposing the, you know.
It feels like it's exposing the 80%.
Um, and, um.
As, as we continue to, to position, to be able to get into that top
10, top 15, top 20, because that is operating with a purpose, right?
Not just being an order taker, but really, but you said
something as the wisdom worker.
Mm-hmm.
What would you define, what would you define as wisdom?
So, wisdom, um, like I love to look for, you know, thought
leaders in all sorts of spaces.
And one of the thought leaders I actually really enjoy listening
to just in general is Rick Rubin.
I like his thoughts on creativity.
I like his thoughts on intuition.
I like his thoughts of like plugging into things that are bigger than you.
You don't quite understand, and therefore you get out your own
way and you just become this, you have a certain genius that he taps
into, gets in his genius zone.
He's the biggest producer of all time, but doesn't know how to,
you know, operate a soundboard.
He doesn't sing, he doesn't play musical instrument, right?
So to me he's fascinating.
But he is got a great view of AI because he really understands
that AI does not have taste, and AI does not have a point of view.
Humans give it taste and a point of view.
So, and unless you have a point of view or unless you have taste, then you're not
gonna be able to work with AI very well.
'cause you're just gonna get let, it's just gonna give you the generic
answers and it's just kind of it thing.
But if you, if you understand clearly that you are the taste maker, you are the one
at the point of view, then you can have a special collaboration with AI and get
nuanced answers and do different things for your customers that nobody else can.
And so that's, that's what I mean by the, by the knowledge worker.
Like you start heading into this.
Yeah.
This understanding of this personalized approach that, you know, planting seeds
of this, of, of these personalization, you know, sort of interactions with
your customers is way better than how fast and how efficient can you be?
You're spot on.
I mean, uh, you know, you, um, I, I obviously love, love getting books
and, um, you, you did it right?
You sent, uh, you sent, you sent his book and, uh, you had the little,
little earmark earmark in there and, um,
yeah.
Yeah.
Uh, and so I was like, huh, okay.
And, and going in there and, um, that chapter, and I've read
it, I, I read it on stage in Cleveland with, with Rick and, um.
Not trusting the process, but having faith in the process.
And, um, I don't know if I told you the story.
So in July, Leanne and I were in, um, key West and um, we just, we were there
over the weekend and she's like, I wanna get up and go to church on Sunday.
I was like, okay.
Um, you usually don't think Key West and church, if you've been
to Key West, um, usually don't put the two and 2 2 2 together.
Yeah.
That's funny.
And,
uh.
So we, uh, we, uh, we, we brave our way and, um, it was, it was different.
I'll put it that.
And, um, we.
We're in there and, and I'm, I'm, I'm, I'm in for the message, right?
She's in for the songs and the music and, and all.
And so, um, obviously a little bit of, you know, obviously what
the message is, but I'm, I'm, I'm there for the message, right?
I wanna know, um, I'm big on on the stories.
I wanna know the principle and then how you can apply it to, to your life.
I think that's why like extreme ownership, you know, Jocko, Jocko's books, um,
you know, Goggin's books, you know that, that kind of follow that format.
Lemme tell you a story, lemme distill the principle and then
how you can apply it to your life.
The message that day was, um, blind athletes and gave the
example of a blind downhill skier.
And you don't go downhill skiing blind by yourself.
You go with the guide.
Mm-hmm.
And it's kind of, you know, the hero's journey, if you will, and
you have the guide, um, but you listen to whatever the guide says.
Like if, if the guide says turn cut you, you don't hesitate, you don't question it.
Mm-hmm.
And
basically you have blind faith in the process.
And so that, that the time that you gifted the book, reading that, that chapter
and I was like, ah, there's, there's, there's meaning, there's a message here.
And also goes back to, you know, my favorite, um, you know, Jalen,
Jalen hurts at the Super Bowl.
Right.
I, I, I don't understand.
Right.
But I soon will.
And so it, it's, um, it, it's really like.
To, to your point with it, right.
Just, just kind of developing, having the wisdom, but just also stay the course.
Have faith in, have faith in, in the process of, of whatever it is we're,
we're trying to accomplish whatever path you're, you're going down.
So it was really, uh, um, it was really powerful.
So I, I don't know if I've ever got personally got to tell you thank you
for, for sending that, but it was, uh, it was, it really meant a lot.
I love to hear that.
I honestly think, I don't normally promote stuff that I do, but I honestly
think you're gonna like my manifest.
So, John, I think you should read it.
Um, oh,
oh, I will immediately,
you know, the, the, the premise of the room, the reason why to write that is
'cause I was just thinking about how do I convey, you know, this, this idea of the
AI powered consumer and yet industries are looking to create the most efficient.
Experience.
And people do want an efficient experience.
They want a consistent experience, they want a transparent experience, but
they also want a memorable experience.
Mm-hmm.
And it's gotta be the combination of all four things.
And so the ones that get this right, use the AI to create the
memorable experience, not just the efficient, transparent experience.
Right, because then the question really is then what?
Then what is like, what if everyone's fast and almost cheap?
Then what?
It's, everybody's a commodity.
So you have to answer the, then what?
What is your unique wisdom value that you bring?
So as an example, the knowledge worker, like if you're in a meeting and you're
doing a buyer consultation client, right?
And you're in a meeting and you're, and you're really like making
sure they understand the process.
Okay, well now with AI today, like the wisdom worker.
It would, they would know that they've got their AI note taker there, or
either in person or, or over zoom.
Right.
And so what they're doing is that they're now looking to see the
moments where like she reaches over and like touches his shoulder.
Mm.
Right.
Or he's, he like kind of crosses his arms and kind of like, you
know, changes his body position.
You're able to be more present in that way to see.
Like those moments that the AI cannot pick up in the transcription and the
AI won't be able to pick up if they're just searching Zillow, which IGBT.
That's the, that's the human soft skill that agents can really lean
into is those moments that you recognize that the AI cannot do.
'cause AI can process anything faster than you can memorize every
line of every contract faster than you knows every statistic about
every market better than you do.
You can't compete in the machine with those things.
Mm-hmm.
So that's what, so the manifest was just kind of about that.
How, how make that I can't,
I can't wait to dive in.
And, and one of the things you said right there is, is
experience and part of that wisdom.
And I think part of purpose is being able to create that, you know, design
and craft that memorable experience as they're going through even the
home buying and home selling process.
Mm-hmm.
Um.
Um, I, I, I've sent you some stuff with, with Roland, uh, Roland
Fraser, he is more of an m and a guy.
Right.
Acquisitions and mm-hmm.
Kind of, kind of plays in kind of the ballpark consulting for equity.
M and a guy, kind of like what Cody Cody Sanchez does.
Uh, main Street.
Yeah.
You know, acquiring Main Street businesses, but.
What, what Roland kind of roll rolled out earlier this year is the things with a lot
of the consulting and, and what they're seeing is the consolidation of functions
within the traditional org structure, um, of, of companies as they continue to grow.
Instead of having, you know, six, seven seats at the table, it's, it's
really consolidated into like four.
Oh yeah.
It's like,
you know, head of company, head of growth.
Right.
That's, that's balancing sales and marketing.
Then you're bringing, bridging the gap with ops and finance, right?
Because even think about, even in real estate, right?
So much of the stuff can be, can be automated.
There's so much that AI can do on the backend side of things with contracts
and, and processing and, and, and, mm-hmm.
And, and a lot.
Um, but so you're able to bridge the gap with there.
But the other piece, the new piece at the table that he's talking
about, and it ties right into this.
Is head of experience.
Mm-hmm.
And, and like I, I think about this especially, you know, I work with,
you know, individual agents to some of the top teams on the planet.
Mm-hmm.
And anywhere from, you know, one with a couple support to, you know,
150 agent kind of dynamic structure.
So you, you, you have that experience with buyers and sellers.
But you also have the experience with your agents on your team, right?
Mm-hmm.
So that is such a critical component.
When he said that, I was like, gosh dang, that makes so much sense.
And we learned this early on back in a lot in Oklahoma days, Eric, like, we
just, like everything that we did, we did it out of, you know, you know, touching
the hot stove too many times, right?
Mm-hmm.
Just out of pain and necessity and, uh, this is when you
know things weren't selling.
We had over 200 active listings in our inventory, personal on our team.
We had 200 and we're like, oh my gosh, our listing coordinator's getting killed.
Let's get two listing coordinators.
And they were two different personalities.
One loved people, one hated people.
One was great with process, one was terrible with process.
So we're like, why don't we just have one, do all the processing
and one level on the customers?
And we created the customer experience manager that.
Got rewarded for net promoter score, customer reviews, testimonials.
Right?
Like there was an incentive package to focus on the experience.
So when, when I saw that, I was like, oh my God, that makes so much sense.
Mm-hmm.
And I love that as part of the purpose is crafting and designing.
Um, we talk about magical moments, right?
Mm-hmm.
Magical moments don't just happen.
They're designed right.
Totally.
You design magical moments.
So part of, I think, part of the purpose package within your business
to where the puck's going is like, how can I design magical moments?
A real estate transaction for our, for our clients, right?
Mm-hmm.
Like, that's not a commodity.
That's where you can really differentiate and win
it.
It's, it's so funny because we, we talked about this, and it sounds obvious, right?
It sounds obvious, but, but for some reason it's not, because that's not
the way that people are generally operating their businesses, so.
So where the, where the puck is going.
Just let's, let's back up that up with a little bit of statistics, John,
just so we know, like these aren't just opinions that we just have.
Mm-hmm.
Right.
We all know Chat GT was really the fastest application to get to
a hundred million users, right?
Like people say threads, Instagram threads were, but that's only
because they converted, you know, Instagram to threads accounts.
Not, they didn't get a million, a hundred million people fast.
How, how many people signed up for threads and then is actually gone back to threads.
I would like to know, yeah,
so you can see stats with threads at the top.
That's just because it converted.
You know, I get
trick, I get tricked into going back to threads.
I click on a post, I'm like, oh, that's inter, ah, take me to threads.
I'm outta here.
It seems like a
ghost town.
Yeah.
We go there.
Right.
Um, and that's the opposite of like the, like the trends aren't just like kind
of steady that people are going to ai.
It's like, you know, last month alone, I think it was, no, it was actually,
it was October stats now, but it was six point, nearly 6.2 billion visitors.
You know, had they had to chat, bt they had 6.2 billion site
visits, 6.2 billion, right?
Mm-hmm.
There's, there's nine, there's 900 active weekly users in chat.
Bt now just chat GBT alone, right?
Like, so, so I'm talking about an exponential just boom in, in the
transition from the internet of search to the internet of conversations.
And, and I want people understand that like now we have statistics
that chat, dute and Gemini, they released some statistics.
So we know now that more than 70% of the messages used in chat inside of
Chad DT is for personal reasons like about buying a house and getting a
loan and moving schools and where to go for a restaurant, right?
So those are the types of conversations.
Nearly 30% they're looking for advice.
Over 22%.
They're looking for like sort of information like
how to like teach me things.
And nearly 30% is in writing.
Like, help me, like communicate things so they're not searching for houses.
And so there, there's lots of people in this industry that are teaching a
EO or GEO or how to be found by chat.
Bt, but they're, but they're teaching agents thinking like
the agent, not like the consumer.
They're teaching the agents how to rank for like top 10 agents
in, you know, uh, Cleveland, Ohio.
That's not what the consumers are using chat d for No way.
No.
Is that, does that make sense?
Mm-hmm.
They're, they're upstream of those having conversations, so we wanna talk about
like, optimizing for the right sorts of questions too online at some point.
Yeah, no, I, I, you're so spot on and, you know, I know kind of in the, the SEO
is dying and, and where, you know, GEOI wanna get into that with you, but like.
I'm guilty of it.
Like I'm still, I'm still the Google guy, right?
I'm gonna go to Google first.
That's my default.
It's been my, you know, default behavior for
yeah,
however long Google's been around.
And I get mad if Gemini doesn't gimme a breakdown.
Like, I will refresh or I'll click the button.
I'm like, what are you like, what, what are you doing here?
Gimme are you, gimme, gimme a breakdown.
Where are you at?
Tell me.
And, and like, I. You're so spot on, man.
I don't click links anymore.
Like, I don't like, you know, some things that I, I'll, I'll, I'll, I'll look at it
and I'll be like, eh, let me, let me, let me, let me look a little bit more, right?
Because I have a little bit more intuition and into that
wisdom, if you will, to be like,
Hmm.
But that's also part of my discernment, right?
You know, I just kind of, my working genius, so I'm kind of wired to, to
challenge and question everything.
And, and so most of the time, Eric, like, I'm good with what it gives me.
Like, like even my discernment kicks in and I'm like, okay.
That, that sounds sounds pretty legit to me.
So you're so spot on.
And that's
93% of them, like statistically 93% of the time, that is the
normal thing that happens.
So you, you are not alone.
Like that is the normal thing that's happening.
And that's, so this is the, I hope people like hear this as not like,
oh my God, I learned something new.
No, this means that now it's a more of a level playing field than ever.
Like this is an exciting bit of information.
'cause now Zillow's trying to fight for the same footing here as you are.
But the thing is, the conversations that are happening online are more nuanced
than I'm just looking for a listing.
And then Zillow captures 'em and then they go through the process.
They're having all these conversations before they get to Zillow as well.
Zillow has the same problem.
Now this is an exciting thing that we have a level playing
field, just to be clear this way.
So maybe not knowing the exact answer or, or maybe maybe you have, you know.
The complete answer, but as far as moving in the right direction, how
should we be thinking about this?
Even, even Main Street America business, right?
Like, I mean, no matter what, I, I still think you, this, this
applies across any industry.
How, how should we be thinking about.
You know, not optimizing for SEO, but how should we be creating content?
How should our websites, how, how should our social, how should
things, how should we be planning?
So this is fantastic, right?
As we're going into a new year, new new initiatives, especially a new quarter.
Um, and, and it's even perfect timing because statistically, especially in real
estate, this is the slow season, right?
Q1 is statistically the clo, the, the slowest time of the year,
which gives you a little more opportunity to fine tune things.
Mm-hmm.
What are, what are some of the things that no matter if we're mortgage, if
we're title, if we're, you know, um, doing contract work or home inspections or
whatever, that getting a massive bite of this apple within the real estate space.
How should we be thinking about content online moving into the new year?
The first weird, weird, I'm just gonna say it's weird 'cause it feels
weird for me to say it out loud.
So the weird concept we have to get used to now is that we no longer
just write our content for humans.
Hmm.
It's a, it's a weird thing to think about.
Oh, I actually have to a strategy now of writing content and
positioning my expertise and my wisdom and my brand for ai.
It's a weird thing to like set up, but that is the first thing
to really fully understand.
AI uses the internet differently than your consumers did, right?
Consumer search for keywords in Google.
So you did keyword, SEO ranking.
And by the way, SEO is still a fundamental part of a e, o and GEO.
It's not dead.
I don't like it when people say like, SEO is dead.
'cause it's still a fundamental component of it.
It's like the foundation building blocks of it.
But once you have that, that those are the basics, then you have to add on
your strategies for a, e, o and GEO.
And just to be clear, the difference between the two, 'cause I also hear a
lot of people using those interchangeably like a, e, o and GEO is the same thing.
It's not, you have answer engine optimization and you have
generation engine optimization.
So think about it like one is like, do you want to be listed in the answer like who's
the top 10 agents for Wesleyan, Oregon?
Then that's an answer.
Engine optimization.
You want to be in like part, like given as the answer.
The other generation strategy is part of the generation, so.
If you say like, um, uh, let's say like a life event, like
unfortunately, like somebody in your family member passed away, so
you have to sell the house, right?
So the life event is, is some sort of death in the family.
And then the, the question now is like, oh, you know, my uncle passed away.
Is Oregon a community property state?
Like that, that sort of like generation question.
So now the AI has some information in its training data, but
also searches the internet.
And if you notice, it'll cite the sources.
Like where, where did it get?
Well online sources, it used to give you the answer that generated
so you can be part of the answer or you can be part of the source.
That's the voice of authority.
It's noted in the generations, those are two different strategies and
people kind of don't understand the two different things, but they really are
two different strategies to be clear.
Okay.
And, and I'm sure you can ask AI to help you develop the strategies to,
to differentiate between all three.
Right?
Well, well actually it's funny, you can a little bit, but unless you know.
Unless you're the expert in it, the AI is just gonna give you the generic
answer, almost like anything else.
So, you know, AI can only give you as good of an answer as,
as, as good of your question.
And if, unless you're the expert, you don't know how good your question can be.
So you get stuck in these little loops, like there's these ceilings, right?
So I built a whole piece of software for it.
In fact, I'm, your users are gonna be able to use this.
And because I wanted to monitor our own brand.
And then I also wanted to understand.
My competitors are being talked about online and then also wanna see like,
uh, over time if the competitors are like releasing pieces of content or
information, a specific topic and now perplexity is picking them up more.
I wanna see that.
So we, I build a piece of software, man, I'm calling it Halo.
And so it monitors a brand, uh, across all five large language models.
That's Scro, perplexity, Gemini, Claude and Cha gbt.
And it also works with you to help you realize what conversations
do you wanna be a part of.
Mm, which is the important part.
Meaning like you have these life events, like I talked about, like what
happens, death, divorce, debt, you know, things that you know need to upsell,
downsell, these sorts of life events.
Then you have the problems you have to work through to get to it.
And then they have the search for the agent or the property.
So there's three different things.
So the system kind of walks through and like helps you decide what
conversations you just wanna be part of.
And, and so this isn't actually a different thinking, like people, the
reason why people wanna do open houses before John is 'cause that got you
into conversations about real estate.
Yeah.
You are in the flow of home buyers and sellers having
conversations about real estate.
That's why agents do open houses.
This is the same sort of thinking.
You just gotta strategize, okay, how do I be part of this conversation
between my consumer and ais?
And then you run that game forward, right?
So the software helps you run that game forward as content building software.
So it identifies everything you need to do and helps you write
the content specifically, both for humans and for ai, both.
Hey, quick break before we move on.
If you've ever wished you could clone yourself to handle all the behind
the scenes stuff in your business, I've got the next best thing.
Coach kitchens.ai is your 24 7 AI powered real estate business assistant.
It's built for agents who wanna stop guessing and start executing faster.
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into your business today.
All right, back to the episode.
Wow.
So being able to tap into, you know, the, the information that's sifting and
sorting all the noise out there, but it's feeding you, kind of curating your own,
um, you know, feed based upon what's, what's important to you and your goals
and what you're trying to accomplish.
Then that allows you then to develop the content strategy from that point, right?
Exactly.
So you kind of write things right.
Order, right, right.
Things, right
order.
And you have to have the, you have to have the information first, the data first.
You have to be able to know, like.
What the conversations are being, say what AI is talking about, what sources it
sites, what competitors it mentions, and then you can have a strategy to game that
system once you have all those factors.
That's so amazing.
And you know, the, the whole tool, right?
Zi Satori.
Now Canvas, obviously with Spark Pad.
I mean, it was this, this whole journey for you was just kind of built out
of a necessity to solve a problem.
For your daughter at school?
Yeah.
That, and it's, it.
I think you've taken that, it sounds like you're, you're still taking that same.
You know, I got this problem or I need this, so let me develop this to help me,
you know, solve through, solve through problems and, and how the whole, um,
you know, really your whole ecosystem that you're building is, has come to be.
It's, it, the, the problem really, like agents don't care or nor should
they care about a EO or GEO or SEO, they just want to be found.
The best agent doesn't win.
The most known agent wins.
We know this unfortunately, right?
People can be technically proficient and totally broke in this business.
Mm-hmm.
So, you know, how do you, how do you get found?
How do you get trusted and how do you scale?
Those are really the three things that you have to answer.
And so my, the systems in the, in the pieces of software that we're building
are really like, how do you get found?
How do you, how do you stay trusted in this new world?
And then how do you scale?
And it's kind of those three bullet points that we're trying to answer
very clearly with AI augmentation.
So we can take those best of the best of people that really do understand
the wisdom worker that do want to elevate themselves, that do wanna
stay in the business for a while, and then make sure they're relevant
as long as that they want to be.
Yeah,
it's really wanna focus on,
dude, I love it.
And you know, we were, we were chatting before we, we hit go and
I was just kind of sharing a story with a client yesterday, right.
Just utilizing.
Was it tool number one, spark Pad.
Being able to use usepa?
Yeah.
Use, use Spark Pad.
And we were just, we were, we were in a coaching session and we were
kind of talking through, and she's got an incredible value proposition
to where her niche is investors.
She doesn't help 'em find the property.
She helps 'em once they get that property rehab to sell the property.
So they wanna sell fast and obviously for the most amount of money.
Yeah.
But she brings a unique value proposition because she has.
Staging.
Mm-hmm.
And so she incorporates that into her value proposition and you know, I was
like, okay, we got the box trucks.
When are we getting them wrapped?
Right.
That was mine.
Mm-hmm.
And it's funny because I've been having the, the wrap moving van conversation,
um, uh, quite frequently here lately.
As for us, that was, that was probably the best on boots on ground marketing
ploy that we ever, that we ever rolled out, especially small town.
Mm-hmm.
It was the best thing because it's a mobile billboard, it's everywhere.
Right.
And.
Um, you either let your clients use it or not.
The biggest thing for us that we're, we got the most traction was
letting, you know, charities and organizations utilize it as well, right?
Mm-hmm.
So that's going to it, it was going there, it's set in front of our office.
It was truly a mobile billboard.
And
we're going through, we're having the conversation and, and we're talking about
what is the, what is the message, right?
Ours, because.
We just motivated seller was always our, our play.
So we had guaranteed sell.
I mean, that's, I got into the business guaranteed sell and I,
you know, it's that or cash offer.
Mm-hmm.
And,
and you know, she's like, I don't wanna go do that.
I wanna do that.
I was like, hold on.
I said, let's, let's talk through this opened up Spark pad and we
started going through, right?
And I was like, Hey, this is, this is who she is, this is her,
you know, her specific niche.
This is her value proposition.
This is what she brings to the table.
And then, you know, pull out, ask me as many questions as you need,
as long as you ask me one question at a time until we can get enough
information to, you know, really nail.
Her specific unique value proposition to her market, and it just like
going through, going through, going through and we, we whittle it down.
It's like, okay, here, here's a couple options.
You can play this option, you can play this option, you can play this option, or
you can play this option, which was the branded naming convention to her process.
Mm-hmm.
Literally her mouth, her her mouth was open, her jaw dropped when we got to
it and ended up creating this unique branded pro, you know, proprietary
process that we name in convention, that she does it this way and something Eric
that like, 'cause you and I have done this, uh, I mean, how many times, right?
Going through developing value proposition, what is our value
proposition to the market?
Things that would take days.
Mm-hmm.
Weeks.
Sometimes we would, we would marinate it on for over a extended period of time.
We did in 28 minutes.
Yeah.
I love it.
Dude, it was
so amazing.
She was blown away.
And of course, you know, built in.
I was like, do you want me to email it to you?
Yes, please email that to me.
And, you know, then able to forward it right over to her
and now she's off and running.
Now she's got it.
And what a, what a great tool.
And, and even to your point, right, like even being able to work through.
With your clients and their situation, what are you trying to accomplish?
I don't know.
Let's walk through this.
Let's talk through this.
And just being able to, to leverage AI one, you know, earlier
conversations that we had this year.
Um, you know, you don't let the AI lead, you lead with the AI
empowering you and just knowing how to navigate and ask questions.
It was, it was so amazing.
But, um.
How else are you solving for those, those three, you know, key
bullet points, obviously, you know, being able to utilize, you know.
Zi within the Spark pad.
You know, I, I, I love the Zi because it's, it's especially dealing with real
estate, it's built for real estate.
Whereas you have the other options, man, you can drop in chat, GPT, you
can drop in all the other things.
And people, when I tell people about it, they're like, I can, I can cancel my gp.
I can cancel my chat.
GPT.
Yeah, you can cancel that.
And, and so being able to utilize it.
So Halo, profound.
Mm-hmm.
Trusted scale.
What, what else are you developing to, to, to help?
You know, agents or small business to be able to navigate with these three things.
Within the ecosystem that you guys are, are, uh, building?
Yeah.
So Halo answers all of the questions for A-E-O-G-E-O-S-E-O it's a
complete ecosystem 'cause there isn't even a content studio in it.
So the content studio says, all right, this is the conversation or the prompt
that I want to be, you know, maximized towards, let's say, um, let's say, uh.
I'm a veteran looking to do a VA loan.
Um, do I need like an 800 credit score or some sort of issue?
Like they, they conflate credit score in getting a VA loan together.
Let's say you wanna be part of the conversation some way it helps you
identify that helps you identify the sources, the strategy, and then it helps
you write all the content necessary to actually be ranked for that conversation.
That's a complete thing.
Spark Pad is the purpose built sort of chat, GBT.
So the next version of Spark Padd buddy.
Um, in fact, I'll just, I'll show you just really quick so you can
be the first to actually see it.
Um, and the reason why I'm showing you this is because, here you go, this one,
so as an example, when somebody says like, Hey, I just wanna know, like.
What I should use it for, how I should use it.
And so we've just kind of taken away and done all the heavy lifting.
So if you see on the left hand side, we have all these different
personas, and then your version, John, through your, your, your, uh,
program will have all of your personas and, uh, tasks over here sparks.
So it's just quickly loaded, and you can talk to your communication
coach, and the communication coach has specific tasks that they can
help you with in addition to that.
And we're building
these all out right now.
It's just like this really easy button, how to scale best practices,
and we're training all these ais.
We're building all this right now, and then inside of it, the other like kind
of common thing is like just learning how to prompt, how to get best responses.
We actually built out these prompt studios, if you can see.
So you just like ask like, here's what I wanna do, and then it builds out a
comprehensive, thoughtful response and a prompt that you just hit generate.
So you're having the ai, leverage the AI to have the conversation.
You're orchestrating not having to think about what to say and how to say it.
Yeah.
So
this version of Spark Pat, I'm excited we're building it now.
Yeah.
It's so good, man.
Okay.
And
yeah, and I, I know you've got so much, I mean, I've seen a lot of
cool stuff that, that you guys are, are talking about, obviously getting
to see Satori or Canvas before.
Mm-hmm.
And I, as far as, you know, for me the, you know, the whiteboards
and, you know, the mm-hmm.
The vision planning and, and being able to pull things together and like.
I mean, I think one of the first projects I used, I used it for
was develop a, um, a slide deck presentation off of I'm out walking
and I record a five minute, you know.
Actually turned the video on five minute video of me talking through kind of
the problem and the point and what I'm trying to get across and be able to
do, take that video, pull in the best practices, webinar creation, slide
deck videos for presentations, and it just laid, laid out the whole format.
Literally something that would've taken me.
A week of just deep work focus to knock out, I mean, you know, knocked out in
a, in, in less than, you know, a couple hours and got it over to the team and
then the team, you know, put, put their, you know, our, our little touch on the
slides and things the way I like 'em.
But man, you know, you talk about just being able to take an idea to actual
creating a concept into an actual thing.
Mm-hmm.
You know, that would take.
Time to develop is done, is done so fast.
Have you, did you see the stat that, um, I think it was realtor.com last month or
month before said 82% of all home buyers use AI for housing market information.
Now
really?
Yeah.
You know, so that's, that's a, that's just a trend that we should just
really pay attention to because the consumer's also doing things faster.
Mm-hmm.
So the, I'm just dovetailing in your conversation here.
We were able to do th things faster, and so was the consumer.
So before the consumer had like a question about community property estate
or selling their house through probate or whatever, and they would have to find
a real estate agent, Google real estate agent, get a referral, or call the lender,
or call the agent or set up a meeting.
And it was a day long process and now they get that answer instantly.
So all of the benefits that the, that the agent has, I just wanna
point out the consumer has the same benefit, so I just keep pointing
back like the, then what, then what?
Right.
So the mindset of like being able to do things faster is amazing.
It it, as long as you have then what answered, right.
Then what else do you spend your time on?
Right.
Then what else do you, then what else do you do to, to, instead of like,
how do I get to my clients faster?
How do I spend more time in delight with them as the, as the next reframe?
Mm-hmm.
Right?
Like we have to reframe these, these ways of thinking because the consumer
is being reframed not just with their experience, with the, with the real
estate industry, by the way, their experience of like buying things and,
and acting as a consumer is affected by how they interact with Apple.
Amazon and Costco and everybody else, right?
So the, the real estate industry is not in a silo.
Right.
And we have to stop thinking like that.
We're competing against other, you know, real estate
brokerages or brokers or agents.
We're not, we're competing against the consumer's
experience with their whole life.
Yeah.
And we have to meet them there.
That way.
Yeah.
So, so that's just a, this is a really, it's not Zillow anymore, as in our threat.
You know, it's not the AI powered competitor.
That's a bullshit thing.
It's not true.
It's the AI powered consumer.
It's not that like, you know, exp is looking to replace a real estate agent.
Zillow was looking to replace a real estate agent.
The, the consumer just has alternatives that they didn't have before.
That's the threat.
How do we go about that, that middle pillar of trust?
Right.
In your example right there, if 82% have the same data and we're no
longer, you know, you know, putting a, a guard around the knowledge.
Mm-hmm.
Right.
So how do we not lose or break trust or even build trust?
With the ai, you know, power consumer.
So you have to be talking about the things that they are interested in talking about.
You can't be the place of search or the place of information.
Um, so it's not like the home buying process in general.
It's the things upstream, those life events, those life triggers, and then the
questions they have as a result of them.
Just so, just think about that way.
The life events, the life triggers, and then the questions as a,
that happen as a result of 'em.
So you can just ask yourself, like, when I think about my business, and let's
say I've sold 50 houses this last year, generally, what kind of buyers were they?
What generally, what kind of sellers were they?
What problems did they have in their life that caused them, you know, to want
to call me to start this conversation about home buying and selling?
Yeah.
And then once you kind of do that internal audit, now you've got kind of a path
forward like, okay, well first of all, are those the types of clients I want?
Do I like working with those types of clients?
And, and then second of all, once you answer that question is a
yes, then those are the types of the conversations that you gotta
maximize all of your content towards.
And the content, again, being written for the individuals, the
people, and the ai, both strategies.
Yeah.
But start upstream of the house search.
Start upstream of the agent search.
And that's the content of 2026.
Man, that's so good.
I, I was thinking of a couple different things.
As you were saying that one goes back to law number one of certified home
selling advisor and law number one of certified Home buying advisor,
which is asking the tough questions.
It's, what are y'all trying to do?
What's the goal?
What are we trying to accomplish here?
What's, what's causing this move?
And, and so that really ties right into building a lot of content
around those initial tough questions.
But as you were also saying, it.
One of our clients that, that we've really helped dial this in, um, at a,
at a, um, one of, one of the best levels that, that I've seen to really niche.
And she's continuing to fine tune it.
We talked about it again last night.
Um, you know, Rene Velasquez in Cleveland and Renee, just through life
experience of having to, you know, um.
You know, losing, losing her dad and then, and then losing her mom, and
then, you know, the siblings, the, you know, the, the juggle of the family
dynamics and, you know, the estate and, and, and doing all of those, those
things as, as kiddos that we have to do for, for, you know, our aging parents.
Um.
And as you were, as you were going there, she's really settled in on, she doesn't,
you know, talk about downsize or whatever.
She talks about right sizing.
Mm-hmm.
And really speaking the language.
And she's like, you know, we were having the conversation last night.
She's like, you know, I don't, I don't really know how to speak Boomer.
Mm. But I can speak, but I can speak the next generation.
And yet the boomers got all the money so.
She, she was kind of at, you know, what, what content am I creating?
Who am I speaking to?
Mm-hmm.
And, and, and kind of to think, and I'm like, well, you know, Renee, right?
That it's either the parents get out ahead of it and control things, or the
kiddos get out and control things, or the thing just gets dumped on somebody's lap.
Mm-hmm.
And that's really the situation that, you know, uh, people find.
Find the estates and probate and end up in a probate.
And, you know, she knows that backwards and forwards.
And so that's why she's, she's really exploiting it.
So this is just mm-hmm.
I'm using her as a, as as you're, you know, I'm listening to you
about building trust and content.
I have her in my mind thinking about, you know, just because we've done
so much work, really nail nailing her, um, you know, the ICP for her.
Mm-hmm.
She knows all of their pain points.
So this is, this is really good.
Um, you know, keeping in, in, in her mind, right?
How you find and get the information and build the content to build trust.
And then leveraging the AI for her to scale, um, within.
That demographic that she's so focused on, um, to be able to, to run with and,
and create that content at scale as well.
Yeah.
So there's like, there's a, there's a deadly middle ground I think that, that
we need to kind of avoid where people are listening to this, I hope that they avoid.
So if, if you have a technology that allows things to do faster,
faster, better, cheaper, right?
And you have still a human need, this is a complex sales process.
Home buying and selling.
This is not a simple, not buying a piece of pack of gum.
Right.
This is a complex sales process.
So in that case, there's, there's two distinct paths and I'm, I'm
worried that a lot of agents are kinda stuck in the middle.
The first path, let me use a hotel example because I wrote about it in my book.
The first path is the incredibly efficient, uh, effective path.
So it's like, if you can imagine in the future, if you were gonna go up
to, you get a hotel for the night and you're in the LaQuinta budget, let's
say, you're probably gonna get an AI forward, really efficient process.
You're gonna have an app where you check in at, you know, you check
in on the pad, you know, when you get there, um, you know, the,
the, the door locks automatically.
The, the, like, things are, things are automated completely, even to the
point of the relationship is automated.
The relationship is optimized, right?
Mm-hmm.
Um.
Or if you go, say at the Four Seasons, you're gonna still get the very warm
human friendly, even though AI is in the background, you know, helping
with reservations, running credit card processes, and finding, you know how
to market and all that stuff from the background, there's still a people
forward process in a very bespoke process.
So the, the middle ground is like trying to do efficient and besp.
I, I think that that's gonna be the, the hard, bloody red ocean strategy.
I think the blue ocean is either be wildly, fricking efficient, like
completely like transparent, efficient, consistent, or you still need to do
that and be memorable, but you can't just kind of do a little bit of like
customization and then kind of efficiency.
I think you gotta really.
Am I gonna be the type of like agent that, like, everybody can't not talk
about me because of the memorable experiences that I created on purpose.
I did unreasonable hospitality.
I, I really approached it through that lens of unreasonable
hospitality or unreasonable, you know, efficiency one or the other.
But I think being in the middle is gonna be kind of the death zone.
That's gonna be kind of a forgettable thing.
My, my play in the real estate industry and I, why I push
Leanne on all the time, right?
Is like, you, you, you gotta go top shelf, you gotta go, you gotta go Ritz Carlton.
Mm-hmm.
Like, I just, I don't, I don't see playing, especially in real estate.
I don't see you playing in down less or affordable housing.
Like, I mean, what is affordable housing?
But I just don't like, I just like, I, I don't know if I wanna play that game.
And I'm like, if you've gotta look, feel a brand like.
I think the game to play, because you can get to the premiums, is, is,
is playing the Ritz Carlton, the.
All capital letters, unreasonable hospitality.
Mm-hmm.
All all capital letters.
Yeah,
bro, I'm so glad you said that.
That's such a massive distinction that I think a lot of folks need to
start making the making, you know, what, what game do you wanna play?
And one or the
other For sure.
And either, either one or valuable and we'll, and we will have a future.
Sure.
I'm just concerned that the middle is the thing that's most
Yeah.
Will be dislodged
and, um.
You know, just, just traveling a lot.
I mean, you, you know, running through these airports, I mean, you see more
and more of the, the self go in, get your own stuff and self checkout, right.
Like
go to the grocery store you can, or even Home Depot.
Yeah.
You, the world is turning us into our own employee.
Yeah.
And I, and you know what's crazy too, and I don't remember where I saw it, but they
had actual, they had VAs on the screen.
Mm-hmm.
Yeah.
Right.
Yeah.
You know, that's even, you know mm-hmm.
Keeping, keeping it super low with the, with the va, you know, wage, um,
and then everything else is like, you know, of course cameras everywhere.
I mean, it's just, that's such a massive distinction.
So I, you know, for me, my, my 2 cents talking to, to,
to real estate professionals.
Um, and, and this is the people that I, you know, that I have
the opportunity to coach in.
I think a lot of people that are, that are in coaching, especially working
with me, they want that top shelf.
They want that all capital that are unreasonable hospitality experience that
they wanna, they wanna, um, you know, the game and, and where they want to navigate.
Brother, this is like, I mean, it's so good, so good.
Um, this conversation and, and I love.
The focus on, you know, the wisdom worker.
We're no longer the knowledge worker and, and really, you know, focusing
in on, on that high end, focus on the experience and how can you craft.
Magical, memorable moments, even in a real estate transaction.
How can you, you know, do those things in that customer, the, the journey,
the path that you take them from?
You know, the first conversation till you know they're sending you tons
and tons of referrals because of.
The, the experience that you, that you provided for them and
helping them accomplish that.
One thing I do, Eric, before we wrap up, um, obviously go get the book.
So that's at, um, Eric Post AI can go get, uh, the manifesto there.
Yeah, for sure.
And I even in the back, so there's even like buddy, I wrote poetry in there,
there's some short stories, parables.
It's not just a boring, you know, kind of a pre-chat, your business book.
And in the back also I gave examples of prompts that you can
use in any AI who's, or anything.
Help transition your thought process from the knowledge, sort of like
prompts and interactions to the wisdom sort of prompts and interactions.
There's examples in there.
Things you can copy and paste and everything.
Yeah.
And, and guys listening, you know, it's, it's zy.ai, but I would tell
you to go to Coach kitchens.ai Yeah.
As we've, uh, yeah.
Worked with Eric's team, um, over the years and developed some custom sparks
based upon the things that we feel are really important to be able to install
immediately into, into your business.
And man, I even personally went through the creating the, um, ICP
avatar for, um, who we want to work with, who we wanna recruit.
And I'm like, okay, you know, I'm, I'm sitting in, you know, the Admirals
Club in DFW waiting to catch a flight and I start working on it.
Bro, it's so good.
Good.
It's so good going through and I had to like, think about it and then I was just
asking questions and then navigating over here and I'm like, ah, I gotta go catch my
flight and then end up getting, you know, wifi on the flight, still working on it.
And it really helps you, you know, get crystal clear, like you said.
Um, especially, you know who you wanna serve, the problems they have,
the problems you want to help solve.
And then can get into the three pillars that you talked about.
You know, making sure that we're creating the right, the
right content, the right way.
Um, I can't wait to get ahold of Halo, um, to be found, um, doing the things
to consistently and always build trust and then leveraging, you know, the
ecosystem to, to scale, um, you know, your efforts and what it is that,
that we're wanting to accomplish.
But before I let you go, I mean.
Joel, Joel and I talk about this all the time, right?
Like there are certain people within this space that you need to be in tune with.
Obviously with us at exp obviously being at being in tune with Glen,
that's all Glen thinks about.
That's all he does, that's all he's consuming, that he, he's built his
feed just to feed off of off of ai.
Um, I, I say 100%, pay attention to what you're doing, and I told you
this, uh, you know, uh, a few times, I'm always betting on the jockey.
Right, like been to the Kentucky DE a couple times.
Loved going to the horse races.
Just, just fun.
But.
I'm looking for the jockey, right?
I wanna play, wanna play the jockey.
And within the real estate space, there's, there's been a couple that
have really moved the needle and I always tell people if if they're
whatever they're doing, go do it.
Howard Tagger was, was one, was one of the ones, the first ones with Tiger Leads,
sold, non-compete, gets back in, has ypo.
I'm like, go check out what Howard's doing.
The other is Dwayne Le Gate.
Nobody in I've ever seen do what Dwayne was able to do, um, with Commissions
Inc. Sold for an absurd amount of money.
God bless him.
He worked for it.
He like, nobody listened and iterate faster than Dwayne.
And you're one of those guys.
Um, you know, the, the second I saw it in Cleveland a couple years
ago, I knew the first hire, right?
Mm-hmm.
And that's just kind of where I'm always looking is.
What's the first hire in 20 Global Pandemic?
Unlock the, you know, the global workforce, the talent,
uh, all over this planet.
And so it was, then it was like, go get a va. Um, first hire is go get Huey.
I saw that and what you've been able to do in such a short period of time.
You, you listen and you iterate and you solve problems and the way
you, you really think about it.
And so, um, I know, thank you.
New podcast for you kicked off.
So how can, uh, people get plugged in and stay consistent with you and,
and stay in tuned to the podcast.
Yeah, we really wanted to thank you, John for that.
That was really kind of you to say.
So I'm, I'm honored to be part of your group and, and talk
to you about these things.
These are conversations, I think about 24 Frick and seven
and that's not exaggeration.
Yeah.
Dream about it, you know, 'cause it's so important to we get it right And I feel
honored to actually, you know, have.
Fingerprints that we can put on an industry in this way.
This is, this is a big transition time and a thoughtful experience.
When the algorithm is demanding speed and everybody's demanding
efficiency, for somebody to step back and be like, actually, let's pause.
Let's have a conversation about the consumer.
Let's have a, like, how are we gonna stay relevant and what, what does
that mean to stay relevant, right?
So yeah.
Just
creating that stillness that other people can pause for a minute and go, oh yeah,
let's clear our minds for a minute.
Let actually some divine intervention to like access.
Give us some clarity.
You said clarity earlier.
I don't know how you can operate in this noisy world unless you give
yourself those moments of pause to think clearly through things.
Yeah.
So, yeah.
I'm glad you said that, buddy.
Thank you.
Yeah.
Um, our, our podcast is, Hey, Huy.
And hey, Uzi is meant to be conversations.
We talk about AI and healthcare, education, ethics, security, real
estate, personal development.
It's just the, the kind of intersection of society, personal development,
technology, um, right there.
So it's, it's really been really fun to have that conversation.
Uhhuh.
I love it, brother.
I appreciate you.
I know, uh, we'll do this again and again and again, especially with
the, the speed at which things are, are moving and accelerating, and.
You know, taking, taking that time to, um, like, like we said,
um, pause for a second, right?
Sometimes, you know, gotta slow down to go fast and, and making sure that,
uh, you know, we're thinking about things the right way and, and, um,
you know, understanding that we're the architect of our world and we get to
design it the way that we want, but also have people like you in our corner.
To make sure that we're doing the, the right things in the right order.
So brother, I appreciate you.
Thanks
buddy.
Cheers, you guys.
Awesome.
We'll see you again.
Thanks guys.
See you.
Thanks for tuning in.
If you're done guessing and ready to lead like a real CEO O with a custom
strategy, real accountability and proven systems, check out my executive
one-on-one coaching@johnkitchens.coach.
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