1 00:00:00,290 --> 00:00:00,859 Mike: Hey, everybody. 2 00:00:00,859 --> 00:00:04,490 Welcome back to another episode of The Richer Geek. 3 00:00:04,620 --> 00:00:06,730 Today, we've got a very cool guy. 4 00:00:07,390 --> 00:00:13,490 He is the real, not the fake, The Real Jason Duncan He's an entrepreneur, 5 00:00:13,490 --> 00:00:15,970 bestselling author, TEDx speaker. 6 00:00:16,220 --> 00:00:18,410 We'll get into that if you guys don't know what that is. 7 00:00:19,000 --> 00:00:23,393 Podcast host, I was on his podcast, so we're gonna swap and you guys can 8 00:00:23,393 --> 00:00:26,633 listen to me talk and listen to him talking to get the double trouble there. 9 00:00:27,693 --> 00:00:31,153 But The Real Jason Duncan, what he is, he's dedicated to helping 10 00:00:31,633 --> 00:00:35,193 business owners and people that maybe want to go into entrepreneurship, 11 00:00:36,103 --> 00:00:37,913 find both success and balance. 12 00:00:38,053 --> 00:00:40,953 We know if you're an entrepreneur, man, that is so big. 13 00:00:41,193 --> 00:00:44,223 'cause we just work, work, work, work and a lot of us don't have that balance. 14 00:00:44,833 --> 00:00:48,193 Jason firmly believes entrepreneurs can build thriving companies 15 00:00:48,193 --> 00:00:49,753 without sacrificing their lives. 16 00:00:51,003 --> 00:00:51,963 I need to hear some of that. 17 00:00:52,463 --> 00:00:54,323 And he is made it, his mission to prove it. 18 00:00:55,173 --> 00:00:55,913 How you doing Jason? 19 00:00:56,023 --> 00:00:56,953 It's a pleasure to have you on. 20 00:00:58,328 --> 00:00:59,538 Jason: It's a pleasure to be here. 21 00:00:59,618 --> 00:01:00,578 I love getting on shows. 22 00:01:00,648 --> 00:01:04,498 I've been on a bunch recently and they're always great conversations. 23 00:01:05,618 --> 00:01:05,858 Mike: Absolutely. 24 00:01:05,878 --> 00:01:07,498 So, you know, we'd like to start it up. 25 00:01:07,918 --> 00:01:10,418 Who is The Real Jason Duncan? 26 00:01:10,468 --> 00:01:14,926 A little bit of background and why do you want to help people educated. 27 00:01:15,847 --> 00:01:18,687 Jason: strictly from a professional perspective, I am a business 28 00:01:18,687 --> 00:01:19,967 coach and an entrepreneur. 29 00:01:20,547 --> 00:01:26,667 I run a mastermind called The Exiter Club, and we are entrepreneurs and 30 00:01:26,787 --> 00:01:30,767 business owners from all across the United States, who are to get outta the 31 00:01:30,847 --> 00:01:32,767 weeds of daily operations and increase 32 00:01:33,342 --> 00:01:36,362 the value of our company, and that's what we're trying to do to make a more 33 00:01:36,362 --> 00:01:38,202 profitable exit when we get ready to exit. 34 00:01:38,702 --> 00:01:40,802 That's what I do from a professional standpoint. 35 00:01:40,902 --> 00:01:44,785 Now, in a more personal side, you know, I'm married to my high school sweetheart. 36 00:01:44,785 --> 00:01:47,895 We met on a blind date when we were teenagers and we're gonna be 37 00:01:47,895 --> 00:01:50,415 celebrating 30 years this year. 38 00:01:50,725 --> 00:01:51,615 It's hard to believe. 39 00:01:52,195 --> 00:01:55,619 I just turned 50 last week, so we got married pretty young. 40 00:01:56,379 --> 00:01:56,669 Yeah. 41 00:01:56,799 --> 00:01:57,479 Life is great. 42 00:01:57,519 --> 00:01:58,799 I love to ride motorcycles. 43 00:01:58,839 --> 00:02:02,609 I like to play guitar, probably I play acoustics and behind you, you've 44 00:02:02,609 --> 00:02:04,555 got all these really cool electrics. 45 00:02:04,715 --> 00:02:08,355 I do have a Gibson Les Paul custom sitting on my floor right over 46 00:02:08,355 --> 00:02:09,275 here that I've never played. 47 00:02:09,395 --> 00:02:10,515 Mike: I know you tried selling it to me. 48 00:02:10,975 --> 00:02:15,010 Jason: You could buy it, it can be your but 'cause it's just sitting there, 49 00:02:15,300 --> 00:02:16,740 because I still have not played it. 50 00:02:17,080 --> 00:02:19,540 You know, I love smoking cigars and hanging out with buddies 51 00:02:19,760 --> 00:02:22,950 and riding motorcycles and going camping and that's who I am, man. 52 00:02:23,460 --> 00:02:23,750 Mike: Yeah. 53 00:02:23,930 --> 00:02:28,210 You know, I was gonna buy that guitar, but I ended up having a couple bourbons 54 00:02:28,210 --> 00:02:32,830 and going to Barrett-Jackson, which is a big car auction and buying a muscle car. 55 00:02:32,890 --> 00:02:34,310 So now I'm in the doghouse. 56 00:02:35,340 --> 00:02:38,310 Jason: Okay, well, what's the difference of buying another Les Paul, man? 57 00:02:38,330 --> 00:02:38,750 Go for it. 58 00:02:39,940 --> 00:02:42,110 Mike: Well, you know, it's happy wife, happy life. 59 00:02:42,130 --> 00:02:43,090 You know that, you know? 60 00:02:43,280 --> 00:02:45,830 Jason: She's already mad, you might get what you want. 61 00:02:45,910 --> 00:02:47,520 Mike: Might as well just turn it up a notch. 62 00:02:47,750 --> 00:02:48,360 Here we go. 63 00:02:48,970 --> 00:02:49,920 Honey, we're just kidding. 64 00:02:49,980 --> 00:02:51,880 If you're listening to this, you know, when it comes out. 65 00:02:51,980 --> 00:02:53,767 But, Jason, so tell us. 66 00:02:53,817 --> 00:02:57,177 Where did you start in your entrepreneur ship and some of the 67 00:02:57,177 --> 00:03:00,537 lessons that you teach, but what are some of the mistakes early on? 68 00:03:00,537 --> 00:03:04,797 It's like, "Okay, you know what, entrepreneur? This is why you're working 69 00:03:04,917 --> 00:03:09,494 a hundred hours a week and this is why you switch working from someone else now, 70 00:03:09,904 --> 00:03:13,614 you just switch the role and you're still working just as hard and not as smart." 71 00:03:14,263 --> 00:03:17,323 Jason: The first 13 years of my professional career, I was 72 00:03:17,323 --> 00:03:18,963 in ministry, pastoral ministry. 73 00:03:19,553 --> 00:03:23,043 I've got a degree in Biblical Studies and Ministry, and I thought I would 74 00:03:23,043 --> 00:03:24,563 spend the rest of my life doing that. 75 00:03:24,743 --> 00:03:29,143 And then in 2005, 2006, I made a decision. 76 00:03:29,333 --> 00:03:31,063 It's like, "I don't think this is for me." 77 00:03:31,213 --> 00:03:33,063 This is not, not where I need to be. 78 00:03:33,721 --> 00:03:36,138 Where can I go to actually make a difference in the world? 79 00:03:36,798 --> 00:03:40,058 And I decided that going into teaching school would be the thing. 80 00:03:40,058 --> 00:03:44,018 So I went back to school, got a master's in education, started teaching school, 81 00:03:44,198 --> 00:03:46,738 and again, thought, "Hey, this is where I'm gonna be for the rest of my life." 82 00:03:46,738 --> 00:03:48,178 This is something I truly enjoy. 83 00:03:48,228 --> 00:03:49,458 I'm very good at it. 84 00:03:49,458 --> 00:03:50,508 The kids like it. 85 00:03:50,638 --> 00:03:53,358 The administration was a big, big fan of mine. 86 00:03:53,478 --> 00:03:54,798 I was doing really well as a teacher. 87 00:03:55,298 --> 00:03:59,296 And then in 20 10, my principal came to me and sat me down and said, "Hey, you know, 88 00:03:59,296 --> 00:04:02,706 unfortunately I gotta cut some teaching positions in the school district in this 89 00:04:02,866 --> 00:04:07,036 building for next year and you don't have tenure. You're the last guy hired. 90 00:04:07,056 --> 00:04:08,256 That's how we have to make that decision." 91 00:04:08,836 --> 00:04:09,896 And that was devastating. 92 00:04:10,076 --> 00:04:13,469 I honestly thought teaching and education's gonna be the thing 93 00:04:13,489 --> 00:04:14,609 I do for the rest of my life. 94 00:04:15,312 --> 00:04:19,332 So I had to make a decision on what to do next, and ultimately, 95 00:04:19,362 --> 00:04:22,132 it's a very long story, but I will skip all the sort of details. 96 00:04:22,612 --> 00:04:26,542 Ultimately, I made a decision to start a company, and that company ultimately 97 00:04:26,542 --> 00:04:29,822 ended up becoming a very successful, multimillion dollar company, twice, 98 00:04:30,702 --> 00:04:33,262 recognizing Inc. Magazine as one of the fastest growing privately 99 00:04:33,262 --> 00:04:34,302 held companies in the country. 100 00:04:35,207 --> 00:04:39,167 We're listed on Entrepreneur 360, and their magazine is one of the best 101 00:04:39,167 --> 00:04:40,647 entrepreneurial companies in the country. 102 00:04:41,047 --> 00:04:43,727 I mean, things were, were great, but the mistake I made 103 00:04:43,927 --> 00:04:45,187 is I didn't plan for my exit. 104 00:04:46,112 --> 00:04:49,812 And it didn't even occur to me because when I started, the company, honestly was 105 00:04:49,812 --> 00:04:52,412 only concerned with making $3,000 a month. 106 00:04:52,692 --> 00:04:53,932 'cause that's what I made as a school teacher. 107 00:04:54,292 --> 00:04:55,332 That's what I brought home. 108 00:04:55,652 --> 00:04:59,812 I just needed to make $3,000 a month and I didn't even think about what it would 109 00:04:59,812 --> 00:05:01,292 be to exit at some point in the future. 110 00:05:01,712 --> 00:05:04,132 And if you build a building, you and I, you're in real estate. 111 00:05:04,242 --> 00:05:07,252 Like let's say you and I come together and we say we're gonna buy a plot of land. 112 00:05:07,252 --> 00:05:10,372 We're gonna build a building on this land, and we build this beautiful building. 113 00:05:10,482 --> 00:05:14,172 It's wonderful, wonderful building, but it only has one door in. 114 00:05:14,867 --> 00:05:15,727 And there's no exit. 115 00:05:16,477 --> 00:05:18,647 What would we call that building as pretty as it might be. 116 00:05:18,647 --> 00:05:23,567 It's still a jail, it's a prison, and most business owners do the same thing. 117 00:05:23,807 --> 00:05:24,287 I did it. 118 00:05:24,397 --> 00:05:26,527 Many, many millions of others have done the same thing. 119 00:05:26,587 --> 00:05:31,407 We build a business with one way in and no way out, and once we start 120 00:05:31,407 --> 00:05:35,127 thinking about getting out, the business is not set up to let us out. 121 00:05:35,587 --> 00:05:36,607 That's what happened to me. 122 00:05:36,787 --> 00:05:40,007 That's I had a multimillion dollar business with a seven figure bottom 123 00:05:40,007 --> 00:05:42,407 line, and it was worth nothing. 124 00:05:44,562 --> 00:05:44,852 Mike: Yeah. 125 00:05:45,392 --> 00:05:47,172 All these questions pop into your mind, you know? 126 00:05:47,318 --> 00:05:50,878 What is that mistake and some people, and some coaches might say, 127 00:05:50,878 --> 00:05:54,394 it's like, "look, before you even open the door, what is your exit?" 128 00:05:54,814 --> 00:05:55,954 And then you work backwards. 129 00:05:56,694 --> 00:06:00,439 Cause I know hotels, maybe four and a half, five times gross. 130 00:06:00,619 --> 00:06:04,199 And you have this buildup, and because I have investors, it's like, "Hey, 131 00:06:04,199 --> 00:06:05,799 this is a five to seven year exit." 132 00:06:06,049 --> 00:06:07,529 It's kind of easier for me because 133 00:06:07,649 --> 00:06:11,489 I kind of have to have it, and then I just look at gross revenues and say, 134 00:06:11,489 --> 00:06:14,529 "Okay, you know, I need to build it up and do this and order to achieve, 135 00:06:16,599 --> 00:06:19,059 you know, five times gross or four times gross." 136 00:06:19,689 --> 00:06:22,429 What are some of the things that you can tell people? 137 00:06:22,459 --> 00:06:22,949 It's like, look. 138 00:06:24,389 --> 00:06:25,199 What is an exit? 139 00:06:25,199 --> 00:06:29,699 You know it, okay, it's selling, but how, what is the, that plan? 140 00:06:29,879 --> 00:06:33,729 You know, is it I need to increase gross or I need to do this? 141 00:06:33,889 --> 00:06:36,169 I, you know, what is the exit strategy? 142 00:06:37,239 --> 00:06:41,469 Jason: I kinda came up with the, what I call it, there's lots of names for it, but 143 00:06:41,469 --> 00:06:43,709 what I call it is Exit Without Exiting. 144 00:06:44,169 --> 00:06:46,669 I actually wrote a bestselling book called Exit Without Exiting. 145 00:06:46,689 --> 00:06:48,889 So if you're watching this on YouTube, I'm holding up the book now. 146 00:06:48,889 --> 00:06:50,049 You can see a picture of that. 147 00:06:50,339 --> 00:06:53,579 And if you remind me, Michael, at the end, I'll be happy to give your listeners 148 00:06:53,619 --> 00:06:57,073 a free copy of that physical book, just remind me at the end and I'll make sure 149 00:06:57,073 --> 00:06:58,413 that we can set that up with a link. 150 00:06:58,753 --> 00:07:02,958 But when I met with my business coach and we were talking about options and 151 00:07:02,958 --> 00:07:05,844 I talked about exiting and what most people think about when they hear the 152 00:07:05,844 --> 00:07:06,964 word exit, they think about selling. 153 00:07:07,784 --> 00:07:08,134 Mike: Right. 154 00:07:08,194 --> 00:07:10,614 Jason: And that was what I thought 'cause I didn't really know. 155 00:07:10,914 --> 00:07:12,974 And I said, "Well, I think I'm ready to get out of this thing." 156 00:07:13,014 --> 00:07:14,774 I don't really like the lighting business. 157 00:07:14,774 --> 00:07:15,654 That's what I'd started. 158 00:07:15,834 --> 00:07:18,994 I don't really enjoy that industry, even though I very much understand it now. 159 00:07:19,134 --> 00:07:22,394 And he said, well, the problem is the reason you want out is the 160 00:07:22,394 --> 00:07:23,714 same reason nobody will want in. 161 00:07:24,979 --> 00:07:28,359 He said, "Because it's you. You're the linchpin of everything in the business." 162 00:07:28,379 --> 00:07:29,459 And that was the mistake. 163 00:07:29,509 --> 00:07:33,093 If you think about a pyramid, there are three tiers in this pyramid, 164 00:07:33,513 --> 00:07:35,653 and that's what entrepreneurs go through this evolution. 165 00:07:35,803 --> 00:07:39,283 Tier one is the owner operator, and that's where most people stay. 166 00:07:39,678 --> 00:07:39,898 Mike: Yep. 167 00:07:40,048 --> 00:07:43,458 Jason: Tier two is a slice in the middle called the owner manager, 168 00:07:43,878 --> 00:07:45,818 and I had graduated into tier two. 169 00:07:45,858 --> 00:07:46,658 I had a really good team. 170 00:07:46,818 --> 00:07:48,378 I think we had 20 something employees. 171 00:07:48,958 --> 00:07:51,098 We were operating in projects all over the country. 172 00:07:51,278 --> 00:07:53,698 Things were going really well, but it still relied on me. 173 00:07:54,218 --> 00:07:57,778 I still signed the checks, so to speak, even though technically I didn't have 174 00:07:57,778 --> 00:07:59,418 to sign checks, but you get the point. 175 00:07:59,778 --> 00:08:04,503 I had to do all the, I had to manage and make sure that things were done correctly. 176 00:08:04,719 --> 00:08:08,459 And then the final tier in the entrepreneurship is the very tip top. 177 00:08:08,459 --> 00:08:11,099 And only probably one to 2% of entrepreneurs ever reach that 178 00:08:11,159 --> 00:08:13,089 and that is owner-investor. 179 00:08:13,759 --> 00:08:14,769 Owner-investor. 180 00:08:14,976 --> 00:08:18,903 And most owner-operators never even know that there's an owner-manager tier. 181 00:08:18,923 --> 00:08:21,903 And owner-managers don't even know that there's an owner-investor tier. 182 00:08:22,283 --> 00:08:25,193 And so for me, you're asking, well, how do you know what to exit? 183 00:08:25,193 --> 00:08:25,753 What's the plan? 184 00:08:26,538 --> 00:08:29,588 When I sat down with my business coach and said, "I want out." He 185 00:08:29,588 --> 00:08:31,948 said, "The reason you want out is the same reason nobody wants in 186 00:08:31,948 --> 00:08:33,148 because everything relies on you." 187 00:08:33,778 --> 00:08:34,978 I was like, well, that's not gonna work. 188 00:08:35,198 --> 00:08:39,018 How do I get myself extricated from the daily operations of this business so that 189 00:08:39,018 --> 00:08:40,218 it can't actually be worth something? 190 00:08:40,638 --> 00:08:44,378 And in the process of getting myself outta the weeds of daily operations, it 191 00:08:44,538 --> 00:08:49,898 occurred to me, "Oh, now I have an asset paying me money whether I show up or not." 192 00:08:50,943 --> 00:08:52,513 That sounds like real estate, doesn't it? 193 00:08:52,973 --> 00:08:53,353 Mike: It does. 194 00:08:53,713 --> 00:08:57,593 Jason: I said, "Well, why don't I just hold onto it? I don't need to sell it." 195 00:08:57,793 --> 00:08:58,559 And that's what I did. 196 00:08:58,659 --> 00:09:00,699 I moved my office out of the office building. 197 00:09:01,129 --> 00:09:04,809 I gave up my desk to somebody else and I came in the office once 198 00:09:04,809 --> 00:09:05,929 a week just to check on things. 199 00:09:05,949 --> 00:09:08,969 And then eventually, once a month, and then eventually I was just 200 00:09:08,969 --> 00:09:11,329 call, there were people calling me like, here's what's going on. 201 00:09:11,329 --> 00:09:11,809 That was it. 202 00:09:12,554 --> 00:09:15,734 As I ran into colleagues and people that knew me, they say, "Hey, 203 00:09:15,734 --> 00:09:17,294 did you exit?" I'm like, "no. 204 00:09:17,364 --> 00:09:18,454 Well, yeah." 205 00:09:18,474 --> 00:09:20,134 "What'd you, what? Oh, you sold your business?" 206 00:09:20,154 --> 00:09:21,014 "No, I didn't sell it." 207 00:09:21,354 --> 00:09:24,934 And that's how exit without exiting kind of the phrase was born. 208 00:09:25,164 --> 00:09:27,424 People saw that I'd exit, but I really didn't exit. 209 00:09:27,844 --> 00:09:29,304 So it's exit without exiting. 210 00:09:29,604 --> 00:09:34,944 And so if you can build your business where it runs without 211 00:09:34,944 --> 00:09:36,184 you, and it's throwing cash flow. 212 00:09:36,934 --> 00:09:37,914 Why would you sell it? 213 00:09:38,134 --> 00:09:40,234 Now, people have reasons for it, but why would you? 214 00:09:40,284 --> 00:09:44,154 Let's say you're making 10k, 15k, 20k, 30k, 40k a month, and you 215 00:09:44,154 --> 00:09:47,594 don't have to show up, I mean, is there really a reason to sell it? 216 00:09:48,318 --> 00:09:48,608 Mike: Yeah. 217 00:09:48,928 --> 00:09:50,328 I mean, just start something else. 218 00:09:50,748 --> 00:09:52,288 Do the same thing, right? 219 00:09:52,548 --> 00:09:53,748 It is a lot like real estate. 220 00:09:53,748 --> 00:09:54,748 Why have just one hotel? 221 00:09:54,768 --> 00:09:57,675 Why have just one storage unit or just one business. 222 00:09:57,725 --> 00:09:59,585 How important is it to stick with the niche? 223 00:10:00,355 --> 00:10:03,318 You know, these entrepreneurs say, " Oh, I can do plumbing, then electric and, 224 00:10:03,318 --> 00:10:07,039 you know, they get into all these different things and as your you agree 225 00:10:07,039 --> 00:10:08,639 with that or say, yeah, you know what? 226 00:10:08,639 --> 00:10:12,599 If you're good at this, just open that same thing in the different cities. 227 00:10:13,338 --> 00:10:15,158 Jason: So here's my thoughts on that. 228 00:10:15,498 --> 00:10:18,595 There are a lot of people out there that are pumping the idea across 229 00:10:18,615 --> 00:10:23,195 the social media platforms of this idea that the average millionaire 230 00:10:23,255 --> 00:10:25,315 has seven sources of income. 231 00:10:25,545 --> 00:10:27,315 They have these seven ways they're making money. 232 00:10:27,695 --> 00:10:32,915 And while true, what they're not telling you is that they didn't start with seven. 233 00:10:33,385 --> 00:10:38,075 They nailed one, and they got that one locked and loaded, and then 234 00:10:38,075 --> 00:10:39,195 they went and got another one. 235 00:10:39,335 --> 00:10:40,075 Got it locked. 236 00:10:41,250 --> 00:10:41,890 I got another one. 237 00:10:42,110 --> 00:10:43,810 And so what I did, I did the wrong. 238 00:10:44,050 --> 00:10:47,700 As soon as I exited and I didn't have daily operations, I started 239 00:10:47,810 --> 00:10:49,380 five other companies the same year. 240 00:10:50,420 --> 00:10:51,140 Terrible idea. 241 00:10:51,580 --> 00:10:53,460 I lost hundreds of thousands of dollars. 242 00:10:54,120 --> 00:10:58,860 Lost a lot of, a lot of confidence in myself because I did it. 243 00:10:58,860 --> 00:10:59,920 I went too fast. 244 00:11:00,640 --> 00:11:03,880 I should have tempered my ambitions a little bit. 245 00:11:04,040 --> 00:11:07,480 I should have said, "You know what? Let's just make sure that this exit without 246 00:11:07,480 --> 00:11:12,800 exiting lasts for a year or two before I go and spend all of my money on these 247 00:11:12,800 --> 00:11:17,200 other investments, whether it be real estate or online, or e-commerce, whatever 248 00:11:17,200 --> 00:11:18,560 it happens to be, I need to do it." 249 00:11:18,560 --> 00:11:22,610 And so the mistake I made was trying to diversify way too fast. 250 00:11:22,670 --> 00:11:26,370 But the answer is, should we stay in the niche or should we go wide? 251 00:11:26,716 --> 00:11:29,996 I think you should generally stay in things that, that you're good at 252 00:11:30,366 --> 00:11:33,756 until everything's locked and loaded, and then you can experiment and go 253 00:11:33,756 --> 00:11:34,596 for what you're passionate about. 254 00:11:35,036 --> 00:11:36,036 I love motorcycles. 255 00:11:36,276 --> 00:11:37,236 I love cars. 256 00:11:37,676 --> 00:11:40,506 I love camping, the cigars, like coffee. 257 00:11:41,186 --> 00:11:44,646 I would hesitate to refer to them all as passions, but I am passionate 258 00:11:44,646 --> 00:11:45,806 about aspects of those things. 259 00:11:46,426 --> 00:11:50,486 At some point, I'll be ready to buy one of those businesses in that 260 00:11:50,766 --> 00:11:54,086 industry, but I made a mistake of attempting to buy them way too early. 261 00:11:54,206 --> 00:11:56,676 I did a run at two different motorcycle dealerships. 262 00:11:57,136 --> 00:12:00,276 One of them I just walked away from because the owner wanted too much 263 00:12:00,276 --> 00:12:02,118 money, for the revenue he was doing. 264 00:12:02,498 --> 00:12:04,958 The second one, I went all the way down the line of the 265 00:12:05,118 --> 00:12:06,638 SBA lending, got it all ready. 266 00:12:06,978 --> 00:12:10,978 And then there was a hiccup at the end and something happened and I had to kind of 267 00:12:10,978 --> 00:12:12,298 say, "Nope, this deal ain't gonna work." 268 00:12:12,478 --> 00:12:15,698 And then I went all the way down the line trying to buy a truck, an RV dealership. 269 00:12:16,178 --> 00:12:17,658 I looked at a couple of coffee shops. 270 00:12:17,918 --> 00:12:20,458 But all of that time, it just kept me not focused. 271 00:12:20,778 --> 00:12:21,578 I wasn't focused. 272 00:12:21,578 --> 00:12:26,258 And I believe that focus stands for follow one course until successful. 273 00:12:26,358 --> 00:12:27,578 That's what focus stands for. 274 00:12:28,273 --> 00:12:29,743 Follow one course until successful. 275 00:12:29,818 --> 00:12:31,118 And that's what I needed to start doing. 276 00:12:31,218 --> 00:12:33,718 And I've done that and now my mastermind has tripled. 277 00:12:34,018 --> 00:12:35,398 Things are going really well. 278 00:12:35,588 --> 00:12:36,458 We're doing fantastic. 279 00:12:36,678 --> 00:12:38,178 And it all took focus. 280 00:12:38,758 --> 00:12:40,998 Mike: A lot of people don't have that because they're too busy 281 00:12:41,998 --> 00:12:45,018 making cupcakes or whatever it is inside of their business. 282 00:12:45,278 --> 00:12:46,868 There is no focus. 283 00:12:47,398 --> 00:12:51,538 How do you get to that final piece of the triangle of being the investor? 284 00:12:51,538 --> 00:12:55,331 Because people are like going, man, you know I'm trying to separate 285 00:12:55,331 --> 00:12:59,656 myself from it a little bit, but I keep getting drawn back in, because, 286 00:12:59,716 --> 00:13:01,486 you know, it could be a trust thing. 287 00:13:01,606 --> 00:13:03,086 They're not hiring the right people. 288 00:13:03,596 --> 00:13:06,323 What are you teaching people that are just, they want to do it, 289 00:13:06,323 --> 00:13:07,763 but they're not making that jump. 290 00:13:08,883 --> 00:13:11,293 Jason: Well, a lot of it has to do with your mindset. 291 00:13:11,833 --> 00:13:15,453 If not everything is in your mindset, it's what you think about, you bring about. 292 00:13:15,593 --> 00:13:20,253 So if you think that you are required to be in the business every day, 293 00:13:20,253 --> 00:13:23,053 then you're probably gonna create a business that requires you to 294 00:13:23,053 --> 00:13:23,813 be in the business every day. 295 00:13:24,153 --> 00:13:28,066 But if you have an awareness that there's another tier above you. 296 00:13:28,172 --> 00:13:30,462 Tier two, owner-manager, or tier three owner-investor. 297 00:13:30,844 --> 00:13:32,494 Then you have something to aspire towards. 298 00:13:32,944 --> 00:13:35,384 Let me give you an example of a tier three entrepreneur, an 299 00:13:35,384 --> 00:13:37,564 owner-investor, Elon Musk, right? 300 00:13:37,564 --> 00:13:42,104 Probably one of the most successful modern day entrepreneurs on the planet, in spite 301 00:13:42,104 --> 00:13:45,384 of the fact that he's being vilified today because political affiliations. 302 00:13:45,384 --> 00:13:45,584 Mike: Yeah. 303 00:13:45,584 --> 00:13:46,664 Jason: You know, forget that crap. 304 00:13:46,974 --> 00:13:49,594 He is one of the number one entrepreneurs on the planet. 305 00:13:50,384 --> 00:13:55,519 Well, if he had stayed as a tier one entrepreneur, as an owner-operator 306 00:13:55,729 --> 00:14:00,189 or even a tier two, we would not know his name and we certainly wouldn't 307 00:14:00,189 --> 00:14:01,399 know the companies that he owns. 308 00:14:01,399 --> 00:14:05,829 Tesla, X (formerly known as Twitter), SpaceX, we wouldn't know them because 309 00:14:05,934 --> 00:14:09,252 he would be an obscurity with every other owner- operator out there. 310 00:14:09,652 --> 00:14:13,692 I mean, who's an owner-operator that you know nationally or internationally? 311 00:14:13,692 --> 00:14:14,292 There isn't. 312 00:14:14,292 --> 00:14:15,052 They don't exist. 313 00:14:15,632 --> 00:14:18,232 So there are no billionaire owner-operators. 314 00:14:18,407 --> 00:14:19,537 They have to graduate. 315 00:14:19,877 --> 00:14:23,577 So for the owner operators listening to this show or watching the show right 316 00:14:23,577 --> 00:14:27,217 now, just know that there is an option and it requires you to understand 317 00:14:27,517 --> 00:14:31,377 you can't be the hero of your own story in the entrepreneurship world. 318 00:14:31,877 --> 00:14:32,697 You are at the first. 319 00:14:33,627 --> 00:14:35,527 You are the number one guy, number one girl. 320 00:14:35,587 --> 00:14:37,127 You do everything better than everybody else. 321 00:14:37,227 --> 00:14:38,367 You know it better than everybody else. 322 00:14:38,367 --> 00:14:39,447 You're more well connected. 323 00:14:39,667 --> 00:14:42,287 You know, but you can't know forever. 324 00:14:42,737 --> 00:14:45,327 Right now, Elon Musk is not coding. 325 00:14:46,077 --> 00:14:47,847 He's not putting tires on Teslas. 326 00:14:48,223 --> 00:14:52,753 Jeff Bezos is not packing boxes for you to ship your crap to your house from Amazon. 327 00:14:53,263 --> 00:14:54,643 They don't do that stuff. 328 00:14:55,023 --> 00:14:56,063 They used to. 329 00:14:56,993 --> 00:14:57,813 They don't anymore. 330 00:14:58,893 --> 00:15:02,333 Mike: You know, ladies and gentlemen, even in my own life it was a coach, 331 00:15:02,403 --> 00:15:04,333 just like The Real Jason Duncan. 332 00:15:04,353 --> 00:15:08,003 And they told me, it's like, "Do you like paying bills?" 333 00:15:09,173 --> 00:15:10,433 "Do you like doing the accounting?" 334 00:15:10,733 --> 00:15:12,793 "Do you like going to the hotels every day?" 335 00:15:12,793 --> 00:15:13,793 And I'm like, "No, I hate it." 336 00:15:13,853 --> 00:15:15,153 And then why are you doing it? 337 00:15:15,823 --> 00:15:21,403 At some point find out what your unique ability is and it's not paying the bills. 338 00:15:22,488 --> 00:15:23,468 And then hire the people. 339 00:15:23,598 --> 00:15:27,652 For me, it's like I don't wanna spend the money to hire the right people in 340 00:15:27,652 --> 00:15:30,222 order for me to get to that top tier. 341 00:15:30,419 --> 00:15:31,659 They're scared to spend it. 342 00:15:32,289 --> 00:15:32,579 Jason: Yeah. 343 00:15:32,849 --> 00:15:34,579 Well, think about this money and time. 344 00:15:35,509 --> 00:15:36,659 Which one do you want more of? 345 00:15:37,339 --> 00:15:37,419 Hmm. 346 00:15:38,234 --> 00:15:38,814 You want time. 347 00:15:38,924 --> 00:15:40,054 Everybody wants time. 348 00:15:40,324 --> 00:15:43,254 Well, you can't get time back once it's spent, it's over. 349 00:15:43,284 --> 00:15:43,734 It's done. 350 00:15:43,734 --> 00:15:46,134 You can't lend it to people, you can't recoup it. 351 00:15:46,354 --> 00:15:47,214 It is what it is. 352 00:15:47,234 --> 00:15:48,934 But money, you can make that back. 353 00:15:48,994 --> 00:15:52,374 So I was talking to a client earlier today and one of the cool things 354 00:15:52,384 --> 00:15:55,254 about The Exiter Club is we have a preferred partner program where we 355 00:15:55,254 --> 00:16:00,214 bring in some amazing service providers who do white glove treatment at 356 00:16:00,454 --> 00:16:02,534 discounts to our and for our members. 357 00:16:02,674 --> 00:16:06,939 And we just brought on a preferred partner in the recruiting space and then the 358 00:16:06,939 --> 00:16:11,019 recruiting space that can sometimes be expensive in terms of, you know, what it 359 00:16:11,019 --> 00:16:14,149 costs 30-35% of the fee or of the salary. 360 00:16:14,536 --> 00:16:16,496 The first year salary you have to pay the recruiting firm. 361 00:16:16,496 --> 00:16:17,216 Well, think about this. 362 00:16:17,216 --> 00:16:19,496 And I was talking to my client about it 'cause he's looking to hire a 363 00:16:19,496 --> 00:16:21,736 general manager or sales manager. 364 00:16:22,376 --> 00:16:23,576 I said, "Well, how much are you gonna pay?" 365 00:16:23,576 --> 00:16:25,356 He told me the amount that he was gonna pay. 366 00:16:25,616 --> 00:16:29,706 And I said, "Well, look, with our partnership, with this other company 367 00:16:29,926 --> 00:16:33,796 in The Exiter Club, it's gonna cost you and let's just say it was $10,000. 368 00:16:33,816 --> 00:16:34,016 Yeah. 369 00:16:34,046 --> 00:16:37,736 It's gonna cost you $10,000 to hire them to do the process for you. 370 00:16:38,112 --> 00:16:39,812 Now how much time would it take you to do it? 371 00:16:40,662 --> 00:16:43,802 And we speculated about how many weeks and how many months it might take 372 00:16:43,802 --> 00:16:46,322 him to do it, and the time it would take to go through the interviews, 373 00:16:46,342 --> 00:16:49,882 the time it take to do, I said, or they could do it, hand you three 374 00:16:49,882 --> 00:16:51,242 candidates on the silver platter. 375 00:16:51,242 --> 00:16:53,322 They've already been totally vetted and all you gotta do is 376 00:16:53,322 --> 00:16:54,522 pick the one you like the most. 377 00:16:55,142 --> 00:16:56,712 Now is that worth $10,000? 378 00:16:57,488 --> 00:16:59,288 I think it's worth 10 grand all day long. 379 00:16:59,428 --> 00:17:01,928 Now, everybody's financial situation is different. 380 00:17:01,958 --> 00:17:04,928 When I started my company, just like anybody else, I 381 00:17:04,928 --> 00:17:06,008 didn't have the money to do it. 382 00:17:06,038 --> 00:17:10,518 I had to trade time for money but at some point that's gotta flip and you gotta 383 00:17:10,518 --> 00:17:13,558 say, "You know what? I'm gonna make an investment." I'm gonna spend $50,000 or 384 00:17:13,558 --> 00:17:18,118 $100,000 or $10,000, whatever it is, to get me to a place where I have more time. 385 00:17:18,468 --> 00:17:20,038 That is more important. 386 00:17:20,318 --> 00:17:22,958 'cause time is a non-renewable resource. 387 00:17:23,648 --> 00:17:25,863 Money is a renewable resource. 388 00:17:26,163 --> 00:17:29,743 You can do stupid things with money and get more, you do stupid things 389 00:17:29,743 --> 00:17:31,303 with time and you will regret it. 390 00:17:31,803 --> 00:17:32,803 Mike: That's really good advice. 391 00:17:32,803 --> 00:17:35,043 So, let's talk a little bit about The Exiter Club. 392 00:17:36,123 --> 00:17:39,313 Everybody's the 393 00:17:39,392 --> 00:17:40,332 Mike: is the website. 394 00:17:40,762 --> 00:17:45,102 Give me 90 days and I'll help you build a new company, operating system, turning 395 00:17:45,102 --> 00:17:49,142 your business into a self-growing machine, scales eight to nine figures 396 00:17:49,152 --> 00:17:50,902 profitably without you burning out. 397 00:17:51,202 --> 00:17:53,032 That's the number one thing is the burnout. 398 00:17:53,652 --> 00:17:56,472 So many people sit there just like, "Man, I just can't take it anymore." 399 00:17:57,122 --> 00:17:58,552 Let's Talk about The Exiter Club. 400 00:17:58,692 --> 00:18:02,337 Who is it for and how do they apply to join? 401 00:18:02,337 --> 00:18:05,337 W hat type of companies are in it, who's it for? 402 00:18:06,507 --> 00:18:09,647 Jason: So it's for entrepreneurs, business owners in the United States 403 00:18:10,317 --> 00:18:14,567 that are doing at least $3 million a year in annual revenue or if they don't 404 00:18:14,567 --> 00:18:17,647 have that type of revenue, they gotta have at least $300K in net profit. 405 00:18:18,017 --> 00:18:21,297 cause we do have some pretty high margin businesses that they're not 406 00:18:21,297 --> 00:18:24,247 doing $3 million, but they have a pretty high margin and or net margin. 407 00:18:24,247 --> 00:18:25,047 And they do. 408 00:18:25,160 --> 00:18:28,180 And the reason we require that as a financial requirement to get into 409 00:18:28,180 --> 00:18:30,820 the club is that there are certain investments, as we've already 410 00:18:30,820 --> 00:18:34,620 discussed in this show, there's certain investments that have to be done in 411 00:18:34,620 --> 00:18:35,820 order for you to get where you wanna go. 412 00:18:36,160 --> 00:18:39,140 If you don't yet have the money to make those investments, The 413 00:18:39,140 --> 00:18:40,220 Exiter Club is not for you. 414 00:18:40,310 --> 00:18:43,690 We're here for you when you're ready but you need to go get a startup 415 00:18:43,700 --> 00:18:45,370 coach, and that's not who we are. 416 00:18:45,380 --> 00:18:46,410 We're not helping you startup. 417 00:18:46,550 --> 00:18:50,650 If you've got a startup question, there are great startup coaches out there and 418 00:18:50,650 --> 00:18:53,970 if I could have probably helped you do that too, but I've made the decision, 419 00:18:54,040 --> 00:18:55,210 this is who I'm gonna work with. 420 00:18:55,510 --> 00:18:56,410 So that's who we work with. 421 00:18:56,410 --> 00:18:59,785 Now, what's kind of the problems that 'exiters' are dealing with? 422 00:18:59,785 --> 00:19:00,645 We call them exiters. 423 00:19:00,665 --> 00:19:02,505 What are the problems that potential exiters dealing with? 424 00:19:02,535 --> 00:19:04,345 Well, they're on the verge of burnout. 425 00:19:04,575 --> 00:19:07,825 They recognize that they're working way too many hours and they're missing 426 00:19:07,825 --> 00:19:09,065 time with their kids, their wife. 427 00:19:09,255 --> 00:19:12,908 They're missing time with their church or their community or their health 428 00:19:12,928 --> 00:19:16,988 is declining, or they just simply haven't hit that stride that they want. 429 00:19:17,048 --> 00:19:19,868 The business still requires way too much of them, and they 430 00:19:19,868 --> 00:19:21,068 know they could be doing more. 431 00:19:21,478 --> 00:19:24,628 Those are all the things that The Exiter Club is designed to alleviate 432 00:19:24,918 --> 00:19:26,578 and I see it happen every single day. 433 00:19:26,578 --> 00:19:28,858 You can go to my testimonials page on my website and just watch 434 00:19:28,858 --> 00:19:30,138 video after video, after video. 435 00:19:30,138 --> 00:19:32,178 People said, "I finally have time to do this." 436 00:19:32,248 --> 00:19:33,778 "I've started a new division of my company." 437 00:19:33,898 --> 00:19:35,738 "I sold my company, or I bought another company." 438 00:19:36,188 --> 00:19:38,538 These are things you couldn't have had time to do earlier. 439 00:19:39,103 --> 00:19:41,658 So we're just taking people in our operating system, which is called 440 00:19:41,858 --> 00:19:43,858 XOS™, Exiter Operating System. 441 00:19:44,188 --> 00:19:47,848 We're taking people from tier one owner-operators to owner-manager, 442 00:19:47,918 --> 00:19:49,368 and ultimately to owner-investor. 443 00:19:49,668 --> 00:19:52,038 Mike: Ladies and gentlemen, I could not have grown if it wasn't 444 00:19:52,058 --> 00:19:55,948 for a system like this, I've been stuck, you know, 10 years ago. 445 00:19:56,118 --> 00:19:59,708 It's so important and people that are listening, you can go to YouTube, 446 00:19:59,768 --> 00:20:03,178 you can go to get the books, you can do all that sort of stuff. 447 00:20:03,598 --> 00:20:05,956 But I always say, find the person who's made the mistakes. 448 00:20:06,359 --> 00:20:08,049 Find the person who's willing to give back. 449 00:20:08,299 --> 00:20:11,879 And you're the type of person that's, who do you wanna learn from? 450 00:20:12,009 --> 00:20:15,449 I don't wanna learn from some kid that's on YouTube that says, 'make millions 451 00:20:15,449 --> 00:20:17,509 and do this, you know, and follow me.' 452 00:20:18,249 --> 00:20:20,029 I'm not even gonna get started with some of those guys 453 00:20:20,029 --> 00:20:22,149 that, that ping me every day. 454 00:20:22,679 --> 00:20:26,420 When you say mastermind, I'm thinking a group of people all together coming 455 00:20:26,660 --> 00:20:28,030 together and talking about things. 456 00:20:28,450 --> 00:20:30,980 Now, is this more one-on-one coaching or is it a group 457 00:20:31,400 --> 00:20:31,890 session? 458 00:20:31,960 --> 00:20:33,010 What is the Mastermind? 459 00:20:33,010 --> 00:20:33,850 Jason: Yeah, it is a group. 460 00:20:34,100 --> 00:20:38,225 Napoleon Hill is credited with making mastermind a common phrase in our 461 00:20:38,665 --> 00:20:42,985 American language, American colloquialism, because he studied some of the greatest 462 00:20:43,285 --> 00:20:47,835 and most successful entrepreneurs of the time back in the '20s and 30's. 463 00:20:47,850 --> 00:20:50,670 He found that one of the unique things that every one of them had 464 00:20:50,670 --> 00:20:54,510 was a mastermind of people that all worked together for the same goal, 465 00:20:54,840 --> 00:20:56,340 and Andrew Carnegie taught him. 466 00:20:56,440 --> 00:21:00,870 He said, "It's when two or three people come together of the same and they're 467 00:21:00,870 --> 00:21:05,390 trying to go in the same direction, a third invisible mind shows up." 468 00:21:05,500 --> 00:21:09,160 It's like this weird thing that happens and we call it today synergy. 469 00:21:09,650 --> 00:21:11,820 We call it today synergy but masterminding helps you get there. 470 00:21:12,505 --> 00:21:16,275 Unfortunately, these TikTok gurus and YouTube gurus are all telling people, 471 00:21:16,495 --> 00:21:20,735 "Hey, come to my mastermind, and it's a one weekend for $5,000, $10,000, $15,000, 472 00:21:20,755 --> 00:21:21,995 whatever it is, and it's one weekend." 473 00:21:22,025 --> 00:21:23,195 Okay, is that a mastermind? 474 00:21:23,195 --> 00:21:24,555 No, it's a conference of some sort. 475 00:21:24,555 --> 00:21:28,155 Maybe a workshop, seminar, weekend retreat but a mastermind is a group 476 00:21:28,155 --> 00:21:31,995 of people all working towards the same outcome and helping each other get there. 477 00:21:32,055 --> 00:21:33,595 That's what we do in The Exiter Club. 478 00:21:33,615 --> 00:21:35,315 So twice a month we meet on Zoom. 479 00:21:35,917 --> 00:21:39,704 One of those meetings is we have including me six coaches in the program. 480 00:21:40,404 --> 00:21:43,364 We have a finance coach who's a CPA and a CFO. 481 00:21:43,734 --> 00:21:46,914 We have an investment banking coach who's a registered investment banker. 482 00:21:47,374 --> 00:21:49,754 We have a legal coach who's a M&A attorney. 483 00:21:50,094 --> 00:21:51,514 We have a wealth management coach. 484 00:21:52,144 --> 00:21:53,964 We also have a mindset coach plus me. 485 00:21:54,454 --> 00:21:58,164 Every month at one of our meetings, one of the six of us does a really deep 486 00:21:58,164 --> 00:21:59,924 dive training into one of those areas. 487 00:22:00,504 --> 00:22:03,884 And then in our other meeting what we do is we do hot seat sessions. 488 00:22:03,904 --> 00:22:04,684 And these are really cool. 489 00:22:04,684 --> 00:22:10,735 These are 30 minute dedicated a time where each member gets an opportunity to just 490 00:22:10,805 --> 00:22:13,335 divulge, here's what I need help with, here's what I'm trying to accomplish. 491 00:22:13,335 --> 00:22:14,175 What do you guys think? 492 00:22:14,745 --> 00:22:17,665 Everybody just lays in says, "Here's what I think, here's what I think y'all do. 493 00:22:17,665 --> 00:22:18,185 What about this? 494 00:22:18,235 --> 00:22:22,425 " And you get the experience of 30 people rather than one person as a coach. 495 00:22:22,835 --> 00:22:25,917 Now, I also have one-on-one coaching 'cause you asked about that. 496 00:22:25,917 --> 00:22:28,887 I do one-on-one coaching for a very select number of people, but I 497 00:22:28,887 --> 00:22:31,647 don't take on one-on-one clients who are not members of the mastermind. 498 00:22:31,647 --> 00:22:33,047 So you gotta be a member of the mastermind. 499 00:22:33,047 --> 00:22:35,607 Now, I could, you could hire me at the same time to do one-on-one. 500 00:22:35,667 --> 00:22:38,847 But you everybody gets access to the mastermind because all of the resources. 501 00:22:40,012 --> 00:22:41,352 You are in The Exiter Club. 502 00:22:41,452 --> 00:22:44,632 All of the preferred partnerships, all of the coaches, every member 503 00:22:44,652 --> 00:22:48,272 who gets in the mastermind gets a valuation of their company. 504 00:22:48,412 --> 00:22:50,192 Our investment banking team does that for them. 505 00:22:50,292 --> 00:22:53,072 So you come in, within the first 90 days, you're gonna find out exactly 506 00:22:53,072 --> 00:22:56,912 how much your company's worth, and we guarantee that your company will 507 00:22:56,912 --> 00:23:01,432 be worth 30% more at the end of the year, or we'll give your money back. 508 00:23:01,622 --> 00:23:02,552 It's that big of a deal. 509 00:23:03,662 --> 00:23:03,882 Mike: Wow. 510 00:23:04,142 --> 00:23:07,752 Listen to that people, I mean therealjasonduncan.com. 511 00:23:08,502 --> 00:23:11,602 Now, these people that are thinking, listening in their entrepreneurs, 512 00:23:11,602 --> 00:23:14,582 it's like, I own the e-commerce business, but I make a lot of money 513 00:23:14,682 --> 00:23:18,182 or the real estate guys, it's like, well, I just buy more hotel. 514 00:23:18,372 --> 00:23:19,858 It's when they're sitting there, it's like, 515 00:23:19,898 --> 00:23:25,003 "I don't know. Am I a fit for this Exiter?" Is it more of a brick and mortar? 516 00:23:25,023 --> 00:23:29,653 Is it something that, "Okay I have a business, I have employees. I'm going 517 00:23:29,743 --> 00:23:31,213 there, I'm spending too much time." 518 00:23:31,393 --> 00:23:34,823 Or could it be that you've got a big e-commerce? 519 00:23:35,033 --> 00:23:35,913 What is the niche? 520 00:23:36,789 --> 00:23:40,609 Jason: In The Exiter Club, we have attorneys, we have doctors, 521 00:23:41,269 --> 00:23:43,029 we have general contractors. 522 00:23:43,929 --> 00:23:47,709 We've got people that are in e-commerce who have no physical location whatsoever. 523 00:23:47,849 --> 00:23:49,569 We've got people in the home service business. 524 00:23:49,619 --> 00:23:51,849 We've got people who are in the manufacturing business. 525 00:23:52,309 --> 00:23:54,013 It literally is across the board. 526 00:23:54,013 --> 00:23:57,333 I haven't seen a single industry type that we can't help it. 527 00:23:58,328 --> 00:24:01,378 Because it's a matter of building a business that's sustainable and 528 00:24:01,578 --> 00:24:05,898 scalable without you, that will make you for a much more profitable 529 00:24:06,008 --> 00:24:07,378 exit when you get ready to leave. 530 00:24:08,548 --> 00:24:08,838 Mike: Yeah. 531 00:24:09,048 --> 00:24:14,574 And that is important because people will always make excuses of why 532 00:24:14,574 --> 00:24:16,094 it's not right for them, right? 533 00:24:16,188 --> 00:24:18,848 Now, everyone knows it's like there's really no excuse anymore. 534 00:24:19,657 --> 00:24:22,177 I hate it when people say, "Well, you know, I failed because I didn't do this." 535 00:24:22,197 --> 00:24:24,057 And I said, "Did you seek out help?" 536 00:24:24,857 --> 00:24:27,507 "Well, no. I tried to do it all myself and, you know, went 537 00:24:27,507 --> 00:24:28,747 down with the ship basically." 538 00:24:29,477 --> 00:24:32,157 A couple of the last things, what are some of the experiences, some 539 00:24:32,157 --> 00:24:33,797 things that you could tell us. 540 00:24:33,907 --> 00:24:39,037 It's like, "Wow, you know, this person was doing this and we were able to turn 541 00:24:39,037 --> 00:24:42,507 it around." Not just that they were spending too much time in the business, 542 00:24:42,527 --> 00:24:46,437 but some of the eye-opening things of that you've really helped a couple 543 00:24:46,437 --> 00:24:48,957 people do that really stood out to you. 544 00:24:49,737 --> 00:24:51,457 Jason: A couple of stories stand out. 545 00:24:51,677 --> 00:24:55,607 One is a guy who joined the mastermind, I think nearly three. 546 00:24:57,047 --> 00:24:58,367 Maybe three and a half years ago. 547 00:24:59,027 --> 00:25:03,704 He was doing about $15 million in annual revenue, primarily in 548 00:25:03,704 --> 00:25:06,934 the construction industry doing actual work, like as a contractor. 549 00:25:07,654 --> 00:25:11,094 Well, today, through the course of going through this, within the first 550 00:25:11,434 --> 00:25:15,414 six months of being a part of the club, he was able to save $60,000 551 00:25:15,434 --> 00:25:18,854 on his marketing spend through one conversation he had with another member. 552 00:25:19,254 --> 00:25:22,614 I had nothing to do that directly, but just in the conversation 553 00:25:22,614 --> 00:25:24,654 with another member as part of a mastermind, he was like. 554 00:25:25,229 --> 00:25:29,207 "Oh." And saved $60,000, which more than paid for his dues almost covered. 555 00:25:29,207 --> 00:25:30,487 Three years worth of dues right there. 556 00:25:30,677 --> 00:25:34,487 Then he was able to, through The Exiter Club and the teaching pull 557 00:25:34,487 --> 00:25:38,247 back from the daily operations of the business, put another CEO in place, 558 00:25:38,867 --> 00:25:42,387 it went and started another company and then bought two other companies. 559 00:25:42,727 --> 00:25:45,627 Now, collectively, he's doing about $50 million in revenue and 560 00:25:45,627 --> 00:25:48,147 he's spending less time in the office than he ever did before. 561 00:25:48,457 --> 00:25:48,987 Much happier. 562 00:25:49,507 --> 00:25:52,437 He's got a home with his daughters way more than he used to. 563 00:25:52,737 --> 00:25:52,797 Mike: Yeah. 564 00:25:53,087 --> 00:25:53,247 Another 565 00:25:53,390 --> 00:25:58,110 Jason: story comes to mind is we had a guy, who's in e-commerce had one employee. 566 00:25:59,065 --> 00:26:02,425 His employee was a, I think a copywriter, if I do remember. 567 00:26:02,425 --> 00:26:06,105 It's like her job was to do copy for the website, the blog, et cetera, 568 00:26:06,105 --> 00:26:07,065 the things he was working on. 569 00:26:07,645 --> 00:26:10,505 And when he got into The Exiter Club, he learned really quickly 570 00:26:10,535 --> 00:26:14,385 that he needed somebody to be the point person for the company. 571 00:26:14,435 --> 00:26:17,655 It couldn't be him or the company would never grow past him. 572 00:26:18,315 --> 00:26:22,925 And so he used the system that we teach for hiring people because at 573 00:26:22,925 --> 00:26:25,665 the time we didn't have that preferred partner with the recruiting agency. 574 00:26:25,985 --> 00:26:30,635 So we have a very solid 10-step system for finding, hiring, onboarding, 575 00:26:30,655 --> 00:26:32,275 and training new employees. 576 00:26:32,695 --> 00:26:38,275 And he ran the system to the T and he had 700 people apply for that general 577 00:26:38,275 --> 00:26:40,942 manager position, which is not typical. 578 00:26:41,792 --> 00:26:43,607 First of all, you don't want 700 applicants. 579 00:26:43,687 --> 00:26:47,007 I can tell you when he sent me the screenshot of just the 580 00:26:47,007 --> 00:26:49,847 scrolling on his excel of all these people that had applied, I 581 00:26:49,847 --> 00:26:51,047 was like, "What am I looking at?" 582 00:26:51,467 --> 00:26:54,607 He ultimately ended up hiring a general manager and he said, "My 583 00:26:54,607 --> 00:26:55,767 life is better than it's ever been." 584 00:26:56,387 --> 00:26:58,377 Now look, he had to make an investment. 585 00:26:58,767 --> 00:27:02,447 That money used to go to his pocket and now he's paying somebody else. 586 00:27:02,907 --> 00:27:08,767 But that's dip in his income will provide later just dividends for him. 587 00:27:08,997 --> 00:27:09,197 Mike: Yeah. 588 00:27:09,367 --> 00:27:11,337 Jason, it's been a pleasure having you on. 589 00:27:11,397 --> 00:27:15,837 How can people find you outside of therealjasonduncan.com? 590 00:27:16,472 --> 00:27:18,162 Jason: There's two things I want to tell people. 591 00:27:18,652 --> 00:27:21,599 First of all, you can go to just Google The Real Jason Duncan. 592 00:27:21,599 --> 00:27:23,399 You'll find me on all the social media platforms. 593 00:27:23,399 --> 00:27:26,279 Instagram's where I spend most of the time, so you can that YouTube. 594 00:27:26,739 --> 00:27:31,159 But therealjasonduncan.com is my website, but I wanna send people to two specific 595 00:27:31,159 --> 00:27:32,519 places on that website, if I may. 596 00:27:33,194 --> 00:27:35,334 The first is a call back to what we're talking about with that book. 597 00:27:35,354 --> 00:27:37,334 If you want a free copy of the book, all you gotta do is pay 598 00:27:37,494 --> 00:27:38,894 shipping to get the book to you. 599 00:27:39,474 --> 00:27:43,254 Go to therealjasonduncan.com/freebook and you can get that free. 600 00:27:43,354 --> 00:27:43,964 I'll ship it. 601 00:27:43,964 --> 00:27:45,994 My assistant Renee will ship that right to you. 602 00:27:46,444 --> 00:27:52,374 If you are interested in applying for The Exiter Club, then go to 603 00:27:52,374 --> 00:27:58,634 therealjasonduncan.com/breakthrough, therealjasonduncan.com/breakthrough, 604 00:27:58,654 --> 00:28:00,614 when you go to Breakthrough, it's a simple page. 605 00:28:00,634 --> 00:28:02,214 All it says is apply for your breakthrough session. 606 00:28:02,474 --> 00:28:06,294 You apply that gives you a one-hour call with me, or I'll help analyze 607 00:28:06,294 --> 00:28:08,434 your business, tell you where you're at as an owner-operator, 608 00:28:08,434 --> 00:28:10,084 owner-manager, or owner-investor. 609 00:28:10,484 --> 00:28:13,334 Give you some pointers about where you're gonna need to go, and then 610 00:28:13,334 --> 00:28:16,334 we'll talk about whether or not The Exiter Club is right fit for you. 611 00:28:17,275 --> 00:28:20,215 Mike: They can also sign up because I signed up somewhere, I did something 612 00:28:20,315 --> 00:28:23,410 and I get daily or weekly emails. 613 00:28:24,160 --> 00:28:24,450 Jason: Yeah. 614 00:28:24,800 --> 00:28:27,330 Mike: With a lot of great information in it. 615 00:28:27,460 --> 00:28:30,127 I read every single one of those and how do people get involved 616 00:28:30,127 --> 00:28:32,127 in just being able to get that. 617 00:28:32,797 --> 00:28:35,487 Jason: If you just wanna sign up for the newsletter, you go to my website 618 00:28:35,487 --> 00:28:36,807 and scroll all the way to the bottom. 619 00:28:36,807 --> 00:28:38,607 There's in the footer, it just says newsletter. 620 00:28:38,637 --> 00:28:38,927 Yeah. 621 00:28:38,927 --> 00:28:40,407 Just click on that and you can subscribe. 622 00:28:40,597 --> 00:28:43,377 You won't be called, nobody's gonna reach out to you, other than you'll just 623 00:28:43,377 --> 00:28:47,335 start getting the emails and I send a newsletter every single Wednesday that's 624 00:28:47,335 --> 00:28:49,215 really just value-based information. 625 00:28:49,395 --> 00:28:53,455 And then every other day of the week we're sending snippets of, "Hey, here's 626 00:28:53,455 --> 00:28:54,735 what The Exiter Club is doing this week." 627 00:28:54,755 --> 00:28:56,375 "Here's a new podcast that just dropped." 628 00:28:56,375 --> 00:28:58,095 "Here's a video that I just did on YouTube." 629 00:28:58,395 --> 00:29:00,135 So we, I'm really glad to hear Michael said. 630 00:29:00,135 --> 00:29:03,175 You say that you find value in those because we do have a very 631 00:29:03,175 --> 00:29:06,795 good open rate and we have a very low unsubscribe rate, so 632 00:29:07,145 --> 00:29:09,095 we feel like we're doing something good for entrepreneurs out there. 633 00:29:09,715 --> 00:29:13,835 Mike: I love getting the tidbits because remember, people never stop learning. 634 00:29:14,275 --> 00:29:19,035 I don't care how much money you make, there's always someone that can help you 635 00:29:19,055 --> 00:29:21,245 out and allow you to be more successful. 636 00:29:21,385 --> 00:29:25,615 Jason it's been a pleasure having you on The Richer Geek Podcast. 637 00:29:26,115 --> 00:29:30,005 Hope you get stay blessed and everybody out there listening be blessed. 638 00:29:31,060 --> 00:29:32,880 If you'd like this, give us reviews. 639 00:29:33,670 --> 00:29:38,470 Sign up at therealjasonduncan.com, get the book, he's gonna post a link. 640 00:29:38,920 --> 00:29:41,136 I appreciate it, Jason, and have a wonderful evening. 641 00:29:41,796 --> 00:29:42,426 Jason: Thank you, Michael.