1 00:00:00,333 --> 00:00:02,208 Most people don't like selling. 2 00:00:02,625 --> 00:00:04,791 And we avoid talking about our offer 3 00:00:04,791 --> 00:00:05,791 because we don't wanna be 4 00:00:05,791 --> 00:00:08,500 that pushy, cheesy salesperson. 5 00:00:09,000 --> 00:00:09,916 So here's the good news. 6 00:00:10,375 --> 00:00:13,375 There is one very effective way to sell 7 00:00:13,750 --> 00:00:16,000 that doesn't even involve you 8 00:01:02,625 --> 00:01:06,083 Nashville where I was co-hosting a 9 00:01:06,083 --> 00:01:08,500 mastermind with Amy 10 00:01:08,500 --> 00:01:10,125 Porterfield and Russell Brunson. 11 00:01:10,375 --> 00:01:12,833 And we were doing this as a way to raise 12 00:01:12,833 --> 00:01:15,083 money for the charity that my wife and I 13 00:01:15,083 --> 00:01:16,458 founded called Village Impact. 14 00:01:16,958 --> 00:01:17,791 It was epic. 15 00:01:17,791 --> 00:01:20,083 I'm gonna have some takeaways and lessons 16 00:01:20,083 --> 00:01:21,875 from that in an upcoming episode. 17 00:01:22,375 --> 00:01:24,416 But I wanted to get you this episode, 18 00:01:24,625 --> 00:01:26,000 which is about selling. 19 00:01:26,250 --> 00:01:29,375 And most people don't like selling. 20 00:01:29,375 --> 00:01:30,875 In fact, we shy away from it. 21 00:01:30,875 --> 00:01:32,250 We don't talk about our product. 22 00:01:32,250 --> 00:01:33,541 We don't talk about our programs. 23 00:01:33,916 --> 00:01:36,041 We don't wanna come across as that 24 00:01:36,041 --> 00:01:38,166 cheesy, high pressure salesperson. 25 00:01:38,458 --> 00:01:39,416 So we just stay quiet. 26 00:01:39,791 --> 00:01:41,958 And our best offers stay invisible. 27 00:01:42,541 --> 00:01:45,000 In fact, I experienced this firsthand 28 00:01:45,000 --> 00:01:46,791 with our charity, believe it or not. 29 00:01:47,000 --> 00:01:48,708 I never even used to talk about the 30 00:01:48,708 --> 00:01:50,333 charity or what we were doing or the 31 00:01:50,333 --> 00:01:52,791 programs or the way that we were raising 32 00:01:52,791 --> 00:01:54,250 money and building schools. 33 00:01:54,625 --> 00:01:56,750 I didn't wanna put pressure on people. 34 00:01:56,750 --> 00:01:59,083 I didn't want people to feel guilty about 35 00:01:59,083 --> 00:02:01,083 buying or not buying, but 36 00:02:01,083 --> 00:02:02,291 donating to the charity. 37 00:02:02,958 --> 00:02:05,166 But anyways, I got over that thanks to 38 00:02:05,166 --> 00:02:07,791 one of our board members and one of my 39 00:02:07,791 --> 00:02:09,416 friends and mentors, Mr. 40 00:02:09,416 --> 00:02:11,208 David Fry, because he said, "Stu, what 41 00:02:11,208 --> 00:02:12,125 are you ultimately trying 42 00:02:12,125 --> 00:02:12,833 to do with the charity?" 43 00:02:12,833 --> 00:02:14,416 And I said, "Well, we wanna help kids." 44 00:02:14,416 --> 00:02:15,375 He's like, "Exactly." 45 00:02:15,833 --> 00:02:17,625 And he said, "Why do you do it?" 46 00:02:17,625 --> 00:02:19,875 And I said, "Because it feels incredible 47 00:02:20,291 --> 00:02:22,750 being able to make money, being able to 48 00:02:22,750 --> 00:02:25,000 give, and then going over to Kenya and 49 00:02:25,000 --> 00:02:26,208 seeing these kids that get to go to 50 00:02:26,208 --> 00:02:27,583 school because of our efforts." 51 00:02:27,833 --> 00:02:28,791 He's like, "Exactly." 52 00:02:28,791 --> 00:02:31,083 He said, "Why do you think that there are 53 00:02:31,083 --> 00:02:32,750 other entrepreneurs that wouldn't want 54 00:02:32,750 --> 00:02:33,916 that same experience?" 55 00:02:34,791 --> 00:02:35,875 And I was like, "Well, I'm 56 00:02:35,875 --> 00:02:37,666 sure they probably would." 57 00:02:37,666 --> 00:02:39,041 And he's like, "They would. 58 00:02:39,416 --> 00:02:40,833 So you gotta tell them about it." 59 00:02:40,833 --> 00:02:41,750 And that was like a huge 60 00:02:41,750 --> 00:02:42,875 light bulb moment for me. 61 00:02:43,125 --> 00:02:45,291 But I wanna share this because if you 62 00:02:45,291 --> 00:02:47,583 hate selling, I've got some good news. 63 00:02:48,000 --> 00:02:50,250 Because the most powerful way to sell 64 00:02:50,791 --> 00:02:53,875 actually barely involves you at all. 65 00:02:54,458 --> 00:02:55,708 Now, I wanna show you 66 00:02:55,708 --> 00:02:56,958 what that looks like today. 67 00:02:57,291 --> 00:02:58,625 And it starts with something that 68 00:02:58,625 --> 00:03:01,583 happened at that mastermind that I just 69 00:03:01,583 --> 00:03:03,000 mentioned at the top of the call. 70 00:03:03,583 --> 00:03:06,375 You see, by the end, you are gonna know 71 00:03:06,375 --> 00:03:09,458 exactly how to set up the same thing in 72 00:03:09,458 --> 00:03:12,333 your business without ever having to 73 00:03:12,333 --> 00:03:14,041 feel, quote, salesy. 74 00:03:14,500 --> 00:03:16,583 So, earlier this week, 75 00:03:16,583 --> 00:03:17,625 I met this mastermind. 76 00:03:18,083 --> 00:03:20,666 And one of the people that were coming to 77 00:03:20,666 --> 00:03:22,583 that mastermind, her name is Emily. 78 00:03:23,041 --> 00:03:25,208 Now, Emily has been a long-time client. 79 00:03:25,208 --> 00:03:27,875 She is in my Connect mastermind. 80 00:03:28,541 --> 00:03:31,458 She is a VIP day client. 81 00:03:31,916 --> 00:03:33,333 And so we've done a lot of work together, 82 00:03:33,333 --> 00:03:34,041 and she's in a 83 00:03:34,041 --> 00:03:35,791 transition in her business. 84 00:03:35,791 --> 00:03:37,833 She has a photography business that's 85 00:03:37,833 --> 00:03:38,666 done phenomenally well. 86 00:03:38,708 --> 00:03:40,666 She's built a multi six-figure-a-year 87 00:03:40,666 --> 00:03:42,208 membership in that market. 88 00:03:42,833 --> 00:03:45,791 But what she did to fill that membership 89 00:03:46,000 --> 00:03:48,083 was she used webinars, and she's gotten 90 00:03:48,083 --> 00:03:50,750 really, really good at webinars. 91 00:03:51,291 --> 00:03:53,541 In fact, in episode 263, you heard her 92 00:03:53,541 --> 00:03:55,208 break down in her webinar process, where 93 00:03:55,208 --> 00:03:57,583 she's getting 60-plus percent show-up 94 00:03:57,583 --> 00:04:00,333 rate, 40-plus percent conversions on live 95 00:04:00,333 --> 00:04:02,333 webinars, and 20-plus 96 00:04:02,333 --> 00:04:03,791 percent conversions on Evergreen. 97 00:04:03,791 --> 00:04:04,083 It's crazy. 98 00:04:04,625 --> 00:04:06,250 So anyway, she's making a pivot and a 99 00:04:06,250 --> 00:04:07,458 change to be able to share 100 00:04:07,458 --> 00:04:08,833 that knowledge with more people. 101 00:04:09,416 --> 00:04:12,500 So, we did a VIP day together, and it was 102 00:04:12,500 --> 00:04:14,500 a huge success, because shortly 103 00:04:14,500 --> 00:04:16,958 thereafter, she sent me a message in the 104 00:04:16,958 --> 00:04:18,041 DMs, and she just said, 105 00:04:18,041 --> 00:04:19,666 "Stu, that day was incredible. 106 00:04:20,041 --> 00:04:21,500 "I've already applied it, and I've 107 00:04:21,500 --> 00:04:22,291 already made my money 108 00:04:22,291 --> 00:04:23,833 back, "which was awesome." 109 00:04:23,833 --> 00:04:24,750 That's exactly what 110 00:04:24,750 --> 00:04:25,791 you wanna hear, right? 111 00:04:26,250 --> 00:04:28,375 So anyways, as part of that message, she 112 00:04:28,375 --> 00:04:29,875 also said, "I'm just so grateful. 113 00:04:30,291 --> 00:04:32,375 "If there's anything I could ever do, 114 00:04:32,375 --> 00:04:33,333 please let me know." 115 00:04:33,875 --> 00:04:35,791 Now, that sat with me for a minute, and 116 00:04:35,791 --> 00:04:37,291 I'm like, most of the time, I just 117 00:04:37,291 --> 00:04:38,416 dismiss that, right? 118 00:04:38,416 --> 00:04:39,875 Like, of course, I'm not gonna ask 119 00:04:39,875 --> 00:04:41,083 anybody to do anything for me. 120 00:04:41,083 --> 00:04:41,875 I'm just happy for her. 121 00:04:41,875 --> 00:04:43,791 I'm just grateful that she's got those 122 00:04:43,791 --> 00:04:45,000 great results and that 123 00:04:45,000 --> 00:04:46,333 she can continue to grow. 124 00:04:46,833 --> 00:04:48,125 But then, there was a thought. 125 00:04:48,125 --> 00:04:48,916 I was like, "Wait a minute. 126 00:04:49,000 --> 00:04:51,375 "She's coming to this mastermind, "this 127 00:04:51,375 --> 00:04:53,375 mastermind that we're doing "to raise 128 00:04:53,375 --> 00:04:54,125 money for the charity." 129 00:04:54,416 --> 00:04:56,458 And I thought, well, maybe there's 130 00:04:56,458 --> 00:04:57,375 something we could do there. 131 00:04:57,958 --> 00:04:59,875 So, at the heart of her message, she was 132 00:04:59,875 --> 00:05:02,083 grateful, and then, as I said, she ended 133 00:05:02,083 --> 00:05:03,333 with, like, "If there's anything I can do 134 00:05:03,333 --> 00:05:04,250 for you, "please let me know." 135 00:05:04,250 --> 00:05:06,291 So, my response was really simple. 136 00:05:06,750 --> 00:05:09,625 What I said was, "If there's anyone that 137 00:05:09,625 --> 00:05:13,041 asks you "about our masterminds or the 138 00:05:13,041 --> 00:05:15,291 VIP days, "just share your experience. 139 00:05:15,750 --> 00:05:16,208 "That's it." 140 00:05:16,750 --> 00:05:19,750 Now, as I mentioned, for context, our 141 00:05:19,750 --> 00:05:22,958 masterminds and my VIP days are the most 142 00:05:22,958 --> 00:05:24,708 expensive investments that 143 00:05:24,708 --> 00:05:26,166 anyone can ever make with us. 144 00:05:26,541 --> 00:05:28,166 It's our highest ticket offer. 145 00:05:28,916 --> 00:05:29,708 And so, here's what 146 00:05:29,708 --> 00:05:30,416 happened at the event. 147 00:05:31,500 --> 00:05:34,208 Someone asked Emily about it because she 148 00:05:34,208 --> 00:05:36,333 actually had a chance to come up on stage 149 00:05:36,333 --> 00:05:38,458 and she shared a little bit about what 150 00:05:38,458 --> 00:05:39,833 she's doing with her webinars. 151 00:05:40,250 --> 00:05:42,666 And she mentioned both the mastermind and 152 00:05:42,666 --> 00:05:44,916 she also briefly mentioned the VIP days 153 00:05:45,333 --> 00:05:46,625 that she did with me. 154 00:05:47,000 --> 00:05:48,375 And so, afterwards, like, people were 155 00:05:48,375 --> 00:05:50,291 coming up and they were chatting to her 156 00:05:50,291 --> 00:05:52,416 and then the questions came up about the 157 00:05:52,416 --> 00:05:53,750 masterminds and she lit up. 158 00:05:54,000 --> 00:05:55,583 And she just told the truth about what 159 00:05:55,583 --> 00:05:58,000 the mastermind has done for her and her 160 00:05:58,000 --> 00:05:59,250 business and it spread. 161 00:05:59,666 --> 00:06:01,666 And then a little circle formed around 162 00:06:01,666 --> 00:06:03,625 her as people were leaning in and they 163 00:06:03,625 --> 00:06:05,666 were asking more about both the 164 00:06:05,666 --> 00:06:07,500 mastermind and the VIP days with me. 165 00:06:07,916 --> 00:06:11,083 Now, our one honest conversation with a 166 00:06:11,083 --> 00:06:14,000 happy client convinced more people to 167 00:06:14,000 --> 00:06:15,708 come and join us for 168 00:06:15,708 --> 00:06:17,166 our highest priced offer. 169 00:06:17,500 --> 00:06:19,416 And I wasn't even a part of it. 170 00:06:19,875 --> 00:06:21,916 There were people in that room who, after 171 00:06:21,916 --> 00:06:23,666 one honest conversation with Emily, 172 00:06:24,041 --> 00:06:26,000 hearing her firsthand experience, were 173 00:06:26,000 --> 00:06:28,083 immediately convinced to invest in our 174 00:06:28,083 --> 00:06:30,583 highest priced offers from a conversation 175 00:06:30,583 --> 00:06:33,250 that I had nothing to do with. 176 00:06:33,958 --> 00:06:35,000 Here's the thing I want you to catch. 177 00:06:35,458 --> 00:06:37,041 I didn't plant her in the room. 178 00:06:37,250 --> 00:06:38,541 I didn't stage anything. 179 00:06:38,958 --> 00:06:40,416 This whole thing started from her. 180 00:06:40,708 --> 00:06:42,750 She's just a happy client who wanted to 181 00:06:42,750 --> 00:06:44,208 help and simply offered. 182 00:06:44,708 --> 00:06:45,875 Now, here's the bottom line that brings 183 00:06:45,875 --> 00:06:47,041 us to our first lesson. 184 00:06:47,625 --> 00:06:49,166 Appears honest word 185 00:06:49,166 --> 00:06:51,875 beats your pitch every time. 186 00:06:52,541 --> 00:06:54,375 When you talk up your own offer, there's 187 00:06:54,375 --> 00:06:56,250 a little voice in the other person's head 188 00:06:56,375 --> 00:06:57,666 that goes, "Well, of 189 00:06:57,666 --> 00:06:58,708 course you'd say that. 190 00:06:58,708 --> 00:06:59,500 "It's your thing." 191 00:06:59,916 --> 00:07:01,041 It's not a knock on you. 192 00:07:01,041 --> 00:07:02,708 It's just naturally human, right? 193 00:07:03,458 --> 00:07:05,541 But when you say it, they hear, "Of 194 00:07:05,541 --> 00:07:06,958 course you'd say that." 195 00:07:06,958 --> 00:07:08,208 But when a happy client 196 00:07:08,208 --> 00:07:10,125 says it, they believe it. 197 00:07:10,625 --> 00:07:13,458 See, when someone like them, someone with 198 00:07:13,458 --> 00:07:15,291 nothing to gain says it, they 199 00:07:15,291 --> 00:07:17,000 lean in and they believe it. 200 00:07:17,333 --> 00:07:20,000 And 92% of people trust a 201 00:07:20,000 --> 00:07:21,666 friend's word over an ad. 202 00:07:22,166 --> 00:07:23,041 And word of mouth 203 00:07:23,041 --> 00:07:25,250 drives five times the sales. 204 00:07:25,666 --> 00:07:26,791 And this research is 205 00:07:26,791 --> 00:07:28,000 backed up in a big way. 206 00:07:28,666 --> 00:07:31,083 Nielsen found 92% of people trust 207 00:07:31,083 --> 00:07:33,083 recommendations from friends and family 208 00:07:33,083 --> 00:07:34,833 over any form of advertising. 209 00:07:35,375 --> 00:07:37,458 And word of mouth drives an estimated 210 00:07:37,458 --> 00:07:39,833 five times more sales than a paid ad. 211 00:07:40,166 --> 00:07:41,500 So think about it in your own life. 212 00:07:41,833 --> 00:07:43,833 Like maybe it was a recent restaurant 213 00:07:43,833 --> 00:07:45,750 that you attended, or maybe it was a 214 00:07:45,750 --> 00:07:47,875 book, or the last app you tried. 215 00:07:48,166 --> 00:07:49,833 A friend probably told you, right? 216 00:07:50,333 --> 00:07:52,333 That is the whole game right there. 217 00:07:52,958 --> 00:07:55,041 Lesson number two, be intentional. 218 00:07:55,500 --> 00:07:56,250 You just gotta ask. 219 00:07:56,958 --> 00:07:58,125 So here's what most of us miss. 220 00:07:58,666 --> 00:08:00,416 When someone has a great experience, they 221 00:08:00,416 --> 00:08:02,541 naturally wanna help, just like Emily. 222 00:08:03,000 --> 00:08:05,125 The goodwill is just sitting right there, 223 00:08:05,541 --> 00:08:07,125 but we never give it a direction. 224 00:08:07,750 --> 00:08:10,166 Your happiest clients want to help you. 225 00:08:10,583 --> 00:08:11,500 Most of them are just 226 00:08:11,500 --> 00:08:12,541 waiting to be asked. 227 00:08:12,875 --> 00:08:13,875 So being intentional 228 00:08:13,875 --> 00:08:15,083 doesn't mean being pushy. 229 00:08:15,333 --> 00:08:17,166 It means simply giving your happy clients 230 00:08:17,166 --> 00:08:18,083 a way to do the thing 231 00:08:18,083 --> 00:08:19,208 that they already wanna do. 232 00:08:19,666 --> 00:08:21,916 And notice, I didn't hand Emily a script. 233 00:08:22,125 --> 00:08:24,250 I just said, "Share your experience." 234 00:08:24,750 --> 00:08:26,375 The moment a testimonial 235 00:08:26,375 --> 00:08:27,791 sounds rehearsed, it dies. 236 00:08:28,458 --> 00:08:30,625 People can smell a script, but they can't 237 00:08:30,625 --> 00:08:32,833 argue with how someone genuinely feels. 238 00:08:33,416 --> 00:08:34,083 So here's the move. 239 00:08:34,500 --> 00:08:35,916 When a client tells you that they loved 240 00:08:35,916 --> 00:08:37,416 it, don't just say thank you. 241 00:08:37,958 --> 00:08:39,666 Gently point that energy somewhere. 242 00:08:40,041 --> 00:08:41,458 Like, hey, that means a lot. 243 00:08:41,458 --> 00:08:42,625 Would you be open to sharing that? 244 00:08:43,000 --> 00:08:44,125 Is this making sense so far? 245 00:08:44,750 --> 00:08:46,875 Okay, point number three, or lesson 246 00:08:46,875 --> 00:08:48,333 number three, give them 247 00:08:48,333 --> 00:08:50,041 real ways to show up for you. 248 00:08:50,583 --> 00:08:52,458 See, once you get comfortable asking, the 249 00:08:52,458 --> 00:08:54,083 next step is creating actual 250 00:08:54,083 --> 00:08:55,875 opportunities for happy clients to be 251 00:08:55,875 --> 00:08:56,583 part of your marketing. 252 00:08:57,041 --> 00:08:59,083 So I'll give you an example with my book, 253 00:08:59,458 --> 00:09:00,833 specifically with book reviews. 254 00:09:01,333 --> 00:09:03,208 See, when a reader sends me a message to 255 00:09:03,208 --> 00:09:05,166 say that they love the book, which I get 256 00:09:05,166 --> 00:09:07,250 often, by the way, and I, PS, I love 257 00:09:07,250 --> 00:09:08,125 getting those messages. 258 00:09:08,333 --> 00:09:10,000 So if you love the book, please let me 259 00:09:10,000 --> 00:09:11,916 know because I don't get to hear from 260 00:09:11,916 --> 00:09:13,166 readers unless you reach out. 261 00:09:13,166 --> 00:09:14,541 So let me know, send me a DM. 262 00:09:14,916 --> 00:09:15,791 But anyway, when I get 263 00:09:15,791 --> 00:09:17,208 them, here's what I say back. 264 00:09:17,541 --> 00:09:19,916 I'll say, thank you for your message. 265 00:09:19,916 --> 00:09:20,541 That's amazing. 266 00:09:20,916 --> 00:09:22,916 And would you be open to leaving a review 267 00:09:22,916 --> 00:09:24,250 on Amazon once you're finished? 268 00:09:24,500 --> 00:09:26,125 Because the reviews really 269 00:09:26,125 --> 00:09:27,583 help us first time authors. 270 00:09:28,250 --> 00:09:29,791 It's a simple, honest ask 271 00:09:29,791 --> 00:09:31,541 that keeps driving reviews. 272 00:09:31,791 --> 00:09:32,958 And those reviews help 273 00:09:32,958 --> 00:09:34,250 more people discover the book. 274 00:09:34,708 --> 00:09:36,958 And by the way, if you're listening and 275 00:09:36,958 --> 00:09:39,750 you've read the book, I would love if you 276 00:09:39,750 --> 00:09:42,250 wouldn't mind going to Amazon to leave a 277 00:09:42,250 --> 00:09:43,875 review because as I said, it 278 00:09:43,875 --> 00:09:45,291 really helps others find it. 279 00:09:45,291 --> 00:09:46,375 And honestly, I think 280 00:09:46,375 --> 00:09:47,458 it's a bit of a karma thing. 281 00:09:47,458 --> 00:09:50,125 Like I just truly believe if you put more 282 00:09:50,125 --> 00:09:50,916 good into the world, 283 00:09:50,916 --> 00:09:52,125 more good comes back to you. 284 00:09:52,375 --> 00:09:53,458 This is the woo woo side is 285 00:09:53,458 --> 00:09:55,250 due, but besides the point. 286 00:09:55,250 --> 00:09:59,041 Anyways, okay, another example of asking 287 00:09:59,041 --> 00:10:01,583 your audience and your clients and 288 00:10:01,583 --> 00:10:04,625 customers and people who are happy with 289 00:10:04,625 --> 00:10:06,750 what they receive from you, asking them 290 00:10:06,750 --> 00:10:07,583 to show up for you, 291 00:10:07,583 --> 00:10:08,166 here's another example. 292 00:10:08,583 --> 00:10:09,208 With your launches. 293 00:10:09,791 --> 00:10:11,541 Like when we run a promotion during a 294 00:10:11,541 --> 00:10:13,500 launch, we invite our past clients to 295 00:10:13,500 --> 00:10:15,250 come and join us on the calls because 296 00:10:15,250 --> 00:10:17,958 their enthusiasm is contagious and you 297 00:10:17,958 --> 00:10:18,916 can't fake that energy. 298 00:10:19,291 --> 00:10:20,125 And here's a pattern 299 00:10:20,125 --> 00:10:21,250 I've seen again and again. 300 00:10:21,625 --> 00:10:23,958 Some of our best affiliates are past 301 00:10:23,958 --> 00:10:25,333 customers because their 302 00:10:25,333 --> 00:10:26,916 stories are so powerful. 303 00:10:27,208 --> 00:10:28,375 They live the result. 304 00:10:28,708 --> 00:10:29,333 So when they talk 305 00:10:29,333 --> 00:10:30,833 about it, people feel it. 306 00:10:31,125 --> 00:10:32,916 And the point of the matter is this, when 307 00:10:32,916 --> 00:10:34,875 you've truly shown up and served and 308 00:10:34,875 --> 00:10:36,583 helped someone get a result, they 309 00:10:36,583 --> 00:10:38,666 naturally become a raving fan. 310 00:10:39,125 --> 00:10:40,666 Your job is just to give them the 311 00:10:40,666 --> 00:10:42,583 opportunity to be one, to show up. 312 00:10:43,041 --> 00:10:45,500 See a review, a launch call, a shared 313 00:10:45,500 --> 00:10:48,166 story, every one of those is a door. 314 00:10:48,458 --> 00:10:50,083 And when you open it and your happy 315 00:10:50,083 --> 00:10:52,333 clients walk right through it. 316 00:10:52,333 --> 00:10:52,916 So think about your 317 00:10:52,916 --> 00:10:54,083 next promotion or launch. 318 00:10:54,750 --> 00:10:56,291 Who are the happy clients you 319 00:10:56,291 --> 00:10:57,583 can invite to be a part of it? 320 00:10:57,875 --> 00:10:59,583 Maybe it's on a call, maybe it's in your 321 00:10:59,583 --> 00:11:01,291 community or even as an 322 00:11:01,291 --> 00:11:02,833 affiliate sharing their story. 323 00:11:03,208 --> 00:11:05,166 Pick one or two and reach out this week 324 00:11:05,166 --> 00:11:06,833 with a simple, honest invitation. 325 00:11:07,458 --> 00:11:09,000 You don't have to do the selling. 326 00:11:09,250 --> 00:11:10,541 You just have to open the 327 00:11:10,541 --> 00:11:12,041 door and invite them in. 328 00:11:12,375 --> 00:11:14,000 And here's the bigger idea to sit with. 329 00:11:14,583 --> 00:11:16,458 Where could you involve your happy 330 00:11:16,458 --> 00:11:17,875 clients and customers in 331 00:11:17,875 --> 00:11:19,666 your marketing in some capacity? 332 00:11:21,041 --> 00:11:22,791 That is the question I 333 00:11:22,791 --> 00:11:24,333 want you to answer this week. 334 00:11:25,000 --> 00:11:25,750 All right, my friend, thank 335 00:11:25,750 --> 00:11:26,583 you so much for listening. 336 00:11:27,041 --> 00:11:29,000 And before we wrap up, I do wanna 337 00:11:29,000 --> 00:11:30,791 encourage you with this particular 338 00:11:30,791 --> 00:11:33,083 podcast, if you like it, wouldn't you 339 00:11:33,083 --> 00:11:34,833 mind leaving a review for this as well? 340 00:11:35,000 --> 00:11:36,208 Because again, that helps 341 00:11:36,208 --> 00:11:37,625 more people find the show. 342 00:11:38,500 --> 00:11:39,125 quick recap. 343 00:11:39,625 --> 00:11:41,333 If you don't love selling, you're not 344 00:11:41,333 --> 00:11:42,333 stuck because there's 345 00:11:42,333 --> 00:11:43,708 a powerful alternative. 346 00:11:44,208 --> 00:11:46,916 A peers, honest word carries more weight 347 00:11:46,916 --> 00:11:48,125 than your best pitch. 348 00:11:48,458 --> 00:11:50,958 And 92% of people trust it more. 349 00:11:54,166 --> 00:11:55,375 Be intentional and ask. 350 00:11:55,750 --> 00:11:56,291 And give them real 351 00:11:56,291 --> 00:11:57,416 ways to show up for you. 352 00:11:57,541 --> 00:11:59,375 Maybe that's reviews, maybe that's launch 353 00:11:59,375 --> 00:12:00,458 calls, sharing their 354 00:12:00,458 --> 00:12:01,791 story, whatever it might be. 355 00:12:02,125 --> 00:12:03,250 If selling isn't your thing, 356 00:12:03,458 --> 00:12:04,875 then don't make it about you. 357 00:12:05,083 --> 00:12:07,833 Because a happy client's honest word is 358 00:12:07,833 --> 00:12:10,083 the most powerful tool that you've got. 359 00:12:10,875 --> 00:12:11,625 All right, my friend, 360 00:12:11,625 --> 00:12:12,666 that's all for today. 361 00:12:12,666 --> 00:12:14,458 Remember, the more money you make, the 362 00:12:14,458 --> 00:12:15,916 more impact you can have.