1 00:00:00,166 --> 00:00:02,250 Yesterday I asked a group of motivated 2 00:00:02,250 --> 00:00:05,208 entrepreneurs, what is the voice in your 3 00:00:05,208 --> 00:00:07,916 head telling you about why you shouldn't 4 00:00:07,916 --> 00:00:09,208 move forward right now? 5 00:00:09,541 --> 00:00:12,083 And the chat just filled up and their 6 00:00:12,083 --> 00:00:15,000 answers broke my heart because these 7 00:00:15,000 --> 00:00:17,333 aren't excuses, these are real beliefs 8 00:00:17,333 --> 00:00:20,708 that real people carry every single day. 9 00:00:21,125 --> 00:00:22,916 So today we're not talking about tactics, 10 00:00:23,291 --> 00:00:24,250 we're talking about the 11 00:00:24,250 --> 00:00:25,791 thing underneath all of it. 12 00:00:26,000 --> 00:00:26,125 The 13 00:01:12,458 --> 00:01:13,625 been amazing. 14 00:01:13,625 --> 00:01:15,875 The energy has been off the charts, the 15 00:01:15,875 --> 00:01:17,166 people on the lives are 16 00:01:17,166 --> 00:01:18,958 incredible, highly engaged. 17 00:01:19,333 --> 00:01:21,166 And we were talking about confidence and 18 00:01:21,166 --> 00:01:22,500 the importance of confidence. 19 00:01:23,000 --> 00:01:25,208 I asked, what is the voice in your head 20 00:01:25,208 --> 00:01:26,791 telling you about why you 21 00:01:26,791 --> 00:01:28,875 shouldn't move forward right now? 22 00:01:29,583 --> 00:01:31,875 And people started sharing in the chat 23 00:01:31,875 --> 00:01:33,708 and the chat just literally blew up. 24 00:01:34,041 --> 00:01:36,875 I'm too young, I'm too old, my audience 25 00:01:36,875 --> 00:01:38,291 isn't big enough, who 26 00:01:38,291 --> 00:01:39,458 am I to talk on this? 27 00:01:39,833 --> 00:01:41,958 Nobody's gonna buy from me, others have 28 00:01:41,958 --> 00:01:43,083 way more experience. 29 00:01:43,375 --> 00:01:44,583 I don't have time for this. 30 00:01:44,875 --> 00:01:47,041 You are not different than anyone else. 31 00:01:47,291 --> 00:01:52,333 Like all of these crazy voices that 32 00:01:52,333 --> 00:01:54,750 people are listening to. 33 00:01:54,958 --> 00:01:56,958 These are the voices in our head that 34 00:01:56,958 --> 00:01:58,625 tell us all the reasons why we shouldn't 35 00:01:58,625 --> 00:01:59,583 move forward, all the 36 00:01:59,583 --> 00:02:01,125 reasons why we can't do something. 37 00:02:01,625 --> 00:02:02,750 And these aren't outliers. 38 00:02:03,208 --> 00:02:05,250 Every single one of these people has 39 00:02:05,250 --> 00:02:07,875 something real to offer, but it's these 40 00:02:07,875 --> 00:02:09,166 gremlins that are 41 00:02:09,166 --> 00:02:11,083 convincing them to stay quiet. 42 00:02:11,375 --> 00:02:12,750 And I know these voices, 43 00:02:12,750 --> 00:02:13,875 because I've heard them myself. 44 00:02:14,458 --> 00:02:16,083 And here's what I've learned over the 22 45 00:02:16,083 --> 00:02:17,875 years of being in business online. 46 00:02:18,875 --> 00:02:21,375 You cannot out market a belief that says 47 00:02:21,375 --> 00:02:23,000 you're not worthy of success. 48 00:02:23,958 --> 00:02:26,750 So let's talk about how you protect your 49 00:02:26,750 --> 00:02:27,875 confidence, because 50 00:02:27,875 --> 00:02:30,791 without it, nothing else works. 51 00:02:31,333 --> 00:02:33,375 In our masterminds, one of the things 52 00:02:33,375 --> 00:02:35,416 that I talk about a lot is the importance 53 00:02:35,416 --> 00:02:37,500 of you and I protecting our 54 00:02:37,500 --> 00:02:38,916 confidence as entrepreneurs. 55 00:02:39,583 --> 00:02:42,416 Because truthfully, if we lose our 56 00:02:42,416 --> 00:02:44,208 confidence, then we are 57 00:02:44,208 --> 00:02:46,000 going to lose our chutzpah. 58 00:02:46,250 --> 00:02:48,250 We're gonna lose our motivation. 59 00:02:48,458 --> 00:02:50,833 We're gonna lose our willingness to try 60 00:02:50,833 --> 00:02:52,958 and experiment, our willingness to put 61 00:02:52,958 --> 00:02:54,958 ourselves out there, our willingness to 62 00:02:54,958 --> 00:02:57,333 market our products and talk about what 63 00:02:57,333 --> 00:02:58,250 it is that we're offering. 64 00:02:58,958 --> 00:03:00,500 And so we've got to find 65 00:03:00,500 --> 00:03:02,541 ways to protect our confidence. 66 00:03:02,583 --> 00:03:05,416 And I've found that there are three solid 67 00:03:05,416 --> 00:03:08,000 ways that are virtually guaranteed to 68 00:03:08,000 --> 00:03:09,541 help give you a boost. 69 00:03:10,333 --> 00:03:11,875 Number one is borrow 70 00:03:11,875 --> 00:03:13,500 belief from a mentor. 71 00:03:14,250 --> 00:03:15,541 See, when your belief runs 72 00:03:15,541 --> 00:03:17,791 low, borrow someone else's. 73 00:03:18,166 --> 00:03:18,958 Confidence, it's 74 00:03:18,958 --> 00:03:20,375 literally like a fuel tank. 75 00:03:20,583 --> 00:03:21,458 And think of your 76 00:03:21,458 --> 00:03:23,708 mentor as a gas station. 77 00:03:24,000 --> 00:03:26,916 So I've had many mentors over my career. 78 00:03:26,958 --> 00:03:29,375 And there are people that at the right 79 00:03:29,375 --> 00:03:30,916 time and gave me the right 80 00:03:30,916 --> 00:03:32,625 fuel to get me back on track. 81 00:03:33,125 --> 00:03:35,125 One of my earliest memories of this was 82 00:03:35,125 --> 00:03:36,416 actually with my parents. 83 00:03:37,000 --> 00:03:39,291 Yes, I consider both of my parents 84 00:03:39,416 --> 00:03:41,458 tremendously influential mentors. 85 00:03:42,000 --> 00:03:44,500 And there was a moment when I remember I 86 00:03:44,500 --> 00:03:47,375 had a path in my mind that I was going to 87 00:03:47,375 --> 00:03:48,583 play professional soccer. 88 00:03:49,083 --> 00:03:52,416 And I had gone, I was 16 years old and I 89 00:03:52,416 --> 00:03:54,833 went and played for this out of town team 90 00:03:54,833 --> 00:03:55,958 that was like really 91 00:03:55,958 --> 00:03:57,375 highly ranked in Ontario. 92 00:03:57,833 --> 00:03:59,666 And it meant that I had to like go and 93 00:03:59,666 --> 00:04:00,750 travel quite a bit just 94 00:04:00,750 --> 00:04:01,708 to even get to practice. 95 00:04:01,708 --> 00:04:02,416 It was like over an hour 96 00:04:02,416 --> 00:04:03,541 just to drive to practice. 97 00:04:03,958 --> 00:04:05,000 But I made this team 98 00:04:05,000 --> 00:04:05,916 and it was incredible. 99 00:04:06,125 --> 00:04:08,083 And we toured all throughout Ontario. 100 00:04:08,333 --> 00:04:09,875 We went and competed in these big 101 00:04:09,875 --> 00:04:10,916 tournaments in the States. 102 00:04:10,916 --> 00:04:12,041 Like it was awesome. 103 00:04:12,041 --> 00:04:13,166 The playing level was at 104 00:04:13,166 --> 00:04:14,541 like a whole nother degree. 105 00:04:14,791 --> 00:04:17,708 It was exact path that I needed to be on 106 00:04:17,958 --> 00:04:19,916 to eventually want to eventually play at 107 00:04:19,916 --> 00:04:21,041 university and maybe, 108 00:04:21,041 --> 00:04:22,708 maybe be able to play pro. 109 00:04:23,291 --> 00:04:24,125 Well, anyway, I played 110 00:04:24,125 --> 00:04:25,250 for this team for a year. 111 00:04:25,375 --> 00:04:28,000 And then the next year, we all had to try 112 00:04:28,000 --> 00:04:29,791 out again and I got cut 113 00:04:29,791 --> 00:04:31,541 and it was devastating. 114 00:04:32,375 --> 00:04:36,291 And worst of all was that I was told from 115 00:04:36,291 --> 00:04:38,291 one of the other coaches that the reason 116 00:04:38,291 --> 00:04:40,291 I got cut wasn't because of my play. 117 00:04:40,583 --> 00:04:42,583 It was because there was another player 118 00:04:43,250 --> 00:04:45,750 in the same position whose dad was 119 00:04:45,750 --> 00:04:46,458 contributing a 120 00:04:46,458 --> 00:04:48,041 significant amount to the team. 121 00:04:48,625 --> 00:04:50,416 And so I got cut for political reasons. 122 00:04:50,666 --> 00:04:52,416 Now, right or wrong, doesn't matter. 123 00:04:52,625 --> 00:04:53,875 I was devastated. 124 00:04:54,291 --> 00:04:55,708 And in fact, I wanted to 125 00:04:55,708 --> 00:04:57,166 give up on soccer altogether. 126 00:04:57,750 --> 00:04:59,583 And I remember in this moment, like my 127 00:04:59,583 --> 00:05:01,708 parents were incredible with me. 128 00:05:01,708 --> 00:05:03,000 And my dad, he said, 129 00:05:03,000 --> 00:05:05,375 "Look, just let it settle." 130 00:05:05,875 --> 00:05:08,041 So like, I was wanting to 131 00:05:08,041 --> 00:05:09,583 give up on soccer completely. 132 00:05:09,958 --> 00:05:11,958 And truthfully, this was the summer that 133 00:05:11,958 --> 00:05:14,333 I was then going to university. 134 00:05:14,625 --> 00:05:16,750 So this would have been the summer that I 135 00:05:16,750 --> 00:05:18,833 was gearing up to then go try 136 00:05:18,833 --> 00:05:20,083 out for the university team. 137 00:05:20,083 --> 00:05:21,958 And here I am, like my 138 00:05:21,958 --> 00:05:23,875 confidence is at an all time low. 139 00:05:24,125 --> 00:05:24,916 I don't even want to 140 00:05:24,916 --> 00:05:25,791 play the sport anymore. 141 00:05:26,583 --> 00:05:27,583 And my dad just let it 142 00:05:27,583 --> 00:05:28,541 settle for a few days. 143 00:05:28,791 --> 00:05:30,333 And then he came back and he suggested 144 00:05:30,333 --> 00:05:32,416 that I play for a 145 00:05:32,416 --> 00:05:33,625 men's team in the summer. 146 00:05:34,166 --> 00:05:35,375 And I was like, "I don't know, dad." 147 00:05:35,375 --> 00:05:36,375 He's like, "Son," he's 148 00:05:36,375 --> 00:05:37,333 like, "Just go and play. 149 00:05:37,625 --> 00:05:39,166 Just go just to have fun, 150 00:05:39,166 --> 00:05:40,000 just to kick a ball around." 151 00:05:40,250 --> 00:05:42,708 What he knew then that I later learned 152 00:05:42,875 --> 00:05:44,416 was a really important lesson. 153 00:05:45,208 --> 00:05:46,083 Sometimes you just got to 154 00:05:46,083 --> 00:05:47,583 get momentum on your side. 155 00:05:48,208 --> 00:05:51,041 And I did, I went and played in this 156 00:05:51,041 --> 00:05:54,208 men's league and I started to pick my 157 00:05:54,208 --> 00:05:56,166 confidence back up and I started scoring 158 00:05:56,166 --> 00:05:57,166 goals again and feeling 159 00:05:57,166 --> 00:05:58,250 good about the whole thing. 160 00:05:58,625 --> 00:05:59,833 And slowly but surely I 161 00:05:59,833 --> 00:06:00,916 started to build momentum. 162 00:06:01,166 --> 00:06:03,250 Was I playing at the level that I would 163 00:06:03,250 --> 00:06:04,833 have been if I had played with this team 164 00:06:04,833 --> 00:06:05,625 that I tried out for? 165 00:06:05,625 --> 00:06:06,416 No, like they were 166 00:06:06,416 --> 00:06:07,500 playing at a way higher level. 167 00:06:07,791 --> 00:06:09,041 But nonetheless, it 168 00:06:09,041 --> 00:06:10,416 still built up my confidence. 169 00:06:10,875 --> 00:06:12,500 So much so that when I did go to 170 00:06:12,500 --> 00:06:14,875 university, I did go and try 171 00:06:14,875 --> 00:06:17,000 out for the team as a walk-on. 172 00:06:17,291 --> 00:06:18,083 And it was crazy. 173 00:06:18,333 --> 00:06:20,541 There was over 300 plus players trying 174 00:06:20,541 --> 00:06:22,500 out for essentially about five spots 175 00:06:22,958 --> 00:06:24,916 because between the returning players and 176 00:06:24,916 --> 00:06:26,541 the recruited players, they had maybe 177 00:06:26,541 --> 00:06:28,791 five spots for these 300 178 00:06:28,791 --> 00:06:30,375 people to be able to make. 179 00:06:30,708 --> 00:06:31,541 And it was intense. 180 00:06:32,125 --> 00:06:35,250 And I remember that that whole process, I 181 00:06:35,250 --> 00:06:37,083 just kept taking it day by day. 182 00:06:37,083 --> 00:06:38,000 That's what my dad kept 183 00:06:38,000 --> 00:06:39,375 telling me, just take it day by day. 184 00:06:39,750 --> 00:06:41,208 And eventually I made the team. 185 00:06:41,500 --> 00:06:43,916 And that team, we went on to win two 186 00:06:43,916 --> 00:06:45,125 national championships. 187 00:06:45,541 --> 00:06:47,916 Now I share all this because that was a 188 00:06:47,916 --> 00:06:49,083 moment when I had to borrow 189 00:06:49,083 --> 00:06:51,875 the belief of my dad or my mom. 190 00:06:52,250 --> 00:06:53,375 Like those were incredible. 191 00:06:53,708 --> 00:06:54,916 And similarly, later on in 192 00:06:54,916 --> 00:06:56,041 my career, it's been the same. 193 00:06:56,333 --> 00:06:58,333 I remember one of my early mentors, John, 194 00:06:58,750 --> 00:07:01,750 he really encouraged me to get out front 195 00:07:01,750 --> 00:07:05,000 on stage and speak and even make an offer 196 00:07:05,000 --> 00:07:06,125 from stage when I was 197 00:07:06,125 --> 00:07:07,833 scared out of my mind. 198 00:07:08,541 --> 00:07:10,583 But he held space for me to do that. 199 00:07:11,166 --> 00:07:13,250 Another time was Reed Tracy, who's the 200 00:07:13,250 --> 00:07:15,208 CEO of Hay House Publishers. 201 00:07:15,666 --> 00:07:16,500 He's been an absolutely 202 00:07:16,500 --> 00:07:17,791 incredible mentor to me. 203 00:07:18,166 --> 00:07:21,333 And there was a moment on August 29th of 204 00:07:21,333 --> 00:07:24,291 2015 that I will never forget. 205 00:07:24,291 --> 00:07:26,125 I actually celebrate that day. 206 00:07:26,125 --> 00:07:28,125 It's called Reed Day because he sent me 207 00:07:28,125 --> 00:07:30,083 an email that forever changed the 208 00:07:30,083 --> 00:07:31,666 trajectory of my life. 209 00:07:32,041 --> 00:07:33,416 I don't even know that you and I would be 210 00:07:33,416 --> 00:07:34,875 talking right now had it 211 00:07:34,875 --> 00:07:36,458 not been for that email. 212 00:07:36,958 --> 00:07:38,875 And I share this because in that moment, 213 00:07:39,041 --> 00:07:40,583 I borrowed the belief 214 00:07:40,583 --> 00:07:42,833 of each of those people. 215 00:07:43,625 --> 00:07:45,791 And see, when you borrow the belief, it 216 00:07:45,791 --> 00:07:48,750 gives you the encouragement to keep 217 00:07:48,750 --> 00:07:50,708 moving, to take that next 218 00:07:50,708 --> 00:07:53,708 right step and to build momentum. 219 00:07:53,958 --> 00:07:54,708 And when you build 220 00:07:54,708 --> 00:07:56,500 momentum, confidence grows. 221 00:07:56,833 --> 00:07:57,625 And when confidence 222 00:07:57,625 --> 00:07:59,750 grows, sales will follow. 223 00:08:00,291 --> 00:08:01,250 See, you don't have to 224 00:08:01,250 --> 00:08:02,666 believe fully in yourself yet. 225 00:08:02,958 --> 00:08:05,625 You just have to borrow enough belief to 226 00:08:05,625 --> 00:08:07,541 take the next right step. 227 00:08:08,041 --> 00:08:10,291 And when your confidence is shaken, you 228 00:08:10,291 --> 00:08:12,500 start to second guess, you experiment 229 00:08:12,500 --> 00:08:14,458 less, you try less, you reach 230 00:08:14,458 --> 00:08:16,250 out less, you end up hiding. 231 00:08:16,666 --> 00:08:18,333 And that's the domino effect of 232 00:08:18,333 --> 00:08:20,333 unprotected confidence. 233 00:08:20,500 --> 00:08:21,750 And there's actually a study on this. 234 00:08:22,291 --> 00:08:24,750 There was a study tracking 5,000 235 00:08:24,750 --> 00:08:26,333 entrepreneurs for five years. 236 00:08:26,750 --> 00:08:29,000 And they found higher self confidence, 237 00:08:29,041 --> 00:08:32,416 boosted venture success odds by 27%, 238 00:08:33,750 --> 00:08:35,791 even after controlling for 239 00:08:35,791 --> 00:08:37,416 funding and prior experience. 240 00:08:38,250 --> 00:08:39,541 Belief isn't soft, my 241 00:08:39,541 --> 00:08:40,833 friend, it is statistical. 242 00:08:41,500 --> 00:08:44,208 So you've got to protect your confidence. 243 00:08:44,416 --> 00:08:45,333 And the first way that I 244 00:08:45,333 --> 00:08:47,666 recommend that is with a mentor. 245 00:08:48,625 --> 00:08:51,041 The second way is to surround yourself 246 00:08:51,041 --> 00:08:52,333 with people who get it. 247 00:08:52,666 --> 00:08:54,833 See, a mastermind as an entrepreneur 248 00:08:54,833 --> 00:08:57,666 isn't a luxury, it's a necessity, because 249 00:08:57,666 --> 00:08:59,000 seeing is believing. 250 00:08:59,333 --> 00:09:01,125 When you're close to people doing the 251 00:09:01,125 --> 00:09:02,750 thing, it rewires 252 00:09:02,750 --> 00:09:05,041 what you see is possible. 253 00:09:05,583 --> 00:09:08,041 So back in 2004, I was just 254 00:09:08,041 --> 00:09:09,541 starting my online business. 255 00:09:09,958 --> 00:09:11,666 And I remember there was an opportunity 256 00:09:12,041 --> 00:09:13,416 to join a mastermind. 257 00:09:13,791 --> 00:09:15,875 And I was really wanted to join it, but 258 00:09:15,875 --> 00:09:16,916 it was really expensive. 259 00:09:17,416 --> 00:09:18,291 So I got to give you context. 260 00:09:18,833 --> 00:09:19,458 The cost of the 261 00:09:19,458 --> 00:09:22,541 mastermind was $15,000 US. 262 00:09:23,375 --> 00:09:25,666 I was making at the time in my speaking 263 00:09:25,666 --> 00:09:29,083 career about $45,000 a year Canadian. 264 00:09:29,791 --> 00:09:31,708 So that $15,000 US, 265 00:09:32,041 --> 00:09:33,541 that's a third straight up. 266 00:09:33,541 --> 00:09:35,166 But when you factor in the exchange rate, 267 00:09:35,458 --> 00:09:37,625 it's even closer to about a half of my 268 00:09:37,625 --> 00:09:39,083 annual speaking salary. 269 00:09:39,750 --> 00:09:41,333 And I remember I called my then 270 00:09:41,333 --> 00:09:43,458 girlfriend, now wife, Amy, and I said to 271 00:09:43,458 --> 00:09:44,833 her, I said, do you 272 00:09:44,833 --> 00:09:46,708 think I should do this? 273 00:09:47,125 --> 00:09:47,791 And she's like, well, 274 00:09:47,791 --> 00:09:48,875 let me ask you a question. 275 00:09:48,875 --> 00:09:50,208 She said, do you think being around these 276 00:09:50,208 --> 00:09:51,625 people will help you grow? 277 00:09:51,625 --> 00:09:54,625 And I said, yeah, I 100% believe that. 278 00:09:55,125 --> 00:09:56,583 And she said, then you got to go for it. 279 00:09:56,833 --> 00:09:58,333 See, she believed in me in that moment, 280 00:09:58,541 --> 00:10:01,541 but that group changed my thinking. 281 00:10:02,000 --> 00:10:02,541 See, a great 282 00:10:02,541 --> 00:10:04,041 mastermind does three things. 283 00:10:04,333 --> 00:10:07,000 It facilitates growth, it supports you in 284 00:10:07,000 --> 00:10:08,875 the hard moments, and it celebrates you 285 00:10:08,875 --> 00:10:10,000 in the amazing ones. 286 00:10:10,291 --> 00:10:11,833 And everyone learns from 287 00:10:11,833 --> 00:10:14,125 each other all along the way. 288 00:10:14,583 --> 00:10:17,500 And Forbes did a study on solopreneurs, 289 00:10:17,500 --> 00:10:19,291 and they found founders who engaged 290 00:10:19,291 --> 00:10:22,458 weekly with a peer support group doubled 291 00:10:22,458 --> 00:10:24,208 their revenue growth 292 00:10:24,583 --> 00:10:26,833 compared to those working alone. 293 00:10:27,333 --> 00:10:28,250 See, you're not meant 294 00:10:28,250 --> 00:10:29,666 to do this in isolation. 295 00:10:30,500 --> 00:10:32,208 Like just think about that. 296 00:10:32,583 --> 00:10:35,833 That Forbes study, solopreneurs doubled 297 00:10:35,833 --> 00:10:37,541 their growth when they 298 00:10:37,541 --> 00:10:40,500 were around a peer group. 299 00:10:41,041 --> 00:10:42,750 See, a mastermind is like a mirror that 300 00:10:42,750 --> 00:10:43,750 doesn't just show you 301 00:10:43,750 --> 00:10:45,125 who you are right now. 302 00:10:45,458 --> 00:10:48,083 It shows you who you're capable of 303 00:10:48,083 --> 00:10:50,291 becoming because you can see it happening 304 00:10:50,583 --> 00:10:52,416 in the person standing next to you. 305 00:10:52,750 --> 00:10:55,041 I was talking to a woman last week when I 306 00:10:55,041 --> 00:10:55,958 was speaking in Dallas. 307 00:10:55,958 --> 00:10:56,583 Her name was Molly. 308 00:10:57,625 --> 00:11:00,958 She's an awesome, awesome human being and 309 00:11:00,958 --> 00:11:01,958 has an incredible topic 310 00:11:01,958 --> 00:11:03,333 where she teaches storytelling. 311 00:11:03,666 --> 00:11:04,541 And she's created this 312 00:11:04,541 --> 00:11:06,125 amazing membership site. 313 00:11:06,500 --> 00:11:08,458 And she, during lunch, asked me like, 314 00:11:08,458 --> 00:11:10,000 "Hey, Stu, what are your thoughts on 315 00:11:10,000 --> 00:11:11,083 memberships right now?" 316 00:11:11,333 --> 00:11:12,250 And I was just telling her, I'm like, 317 00:11:12,458 --> 00:11:14,416 "I'm really pumped and excited about 318 00:11:14,416 --> 00:11:15,750 memberships because they're going through 319 00:11:15,750 --> 00:11:17,958 this transformation and those that get it 320 00:11:17,958 --> 00:11:19,000 right are thriving." 321 00:11:19,375 --> 00:11:19,958 So she's like, "Well, 322 00:11:19,958 --> 00:11:20,583 tell me about that." 323 00:11:20,583 --> 00:11:22,250 So I started telling her and sharing 324 00:11:22,250 --> 00:11:24,125 examples and stories and so forth. 325 00:11:24,625 --> 00:11:26,833 And she just like was just taking it all 326 00:11:26,833 --> 00:11:28,791 in and was almost in awe. 327 00:11:29,875 --> 00:11:31,750 And I said to her, I'm like, "Have you 328 00:11:31,750 --> 00:11:32,958 been around other 329 00:11:32,958 --> 00:11:34,125 membership site owners?" 330 00:11:34,125 --> 00:11:35,916 And she's like, "No, like I've just been 331 00:11:35,916 --> 00:11:37,166 doing this by myself." 332 00:11:38,041 --> 00:11:39,541 And I said to her, I'm like, "Molly, like 333 00:11:39,541 --> 00:11:41,583 I can't tell you enough how important it 334 00:11:41,583 --> 00:11:44,875 is for you to get around other membership 335 00:11:44,875 --> 00:11:47,125 site owners who are in the mix, who have 336 00:11:47,125 --> 00:11:48,583 got their sleeves rolled up, who are 337 00:11:48,583 --> 00:11:50,416 doing the thing that you are doing." 338 00:11:50,416 --> 00:11:52,708 Because inevitably you're gonna tap into 339 00:11:52,708 --> 00:11:53,708 that collective wisdom. 340 00:11:54,125 --> 00:11:55,958 And doing so, it's gonna inspire you. 341 00:11:55,958 --> 00:11:57,166 You're gonna see what's possible. 342 00:11:57,625 --> 00:11:59,000 See, when you're working in isolation, 343 00:11:59,291 --> 00:12:01,375 you're only working from what you know. 344 00:12:01,833 --> 00:12:04,166 But when you get into a mastermind, your 345 00:12:04,166 --> 00:12:06,416 whole worldview expands 346 00:12:07,416 --> 00:12:09,208 and you start to see what's possible 347 00:12:09,458 --> 00:12:11,250 because you're seeing it with your own 348 00:12:11,250 --> 00:12:14,041 eyes with what other people are doing. 349 00:12:14,541 --> 00:12:15,333 Is this making sense? 350 00:12:16,166 --> 00:12:19,875 So you've got to get around people who 351 00:12:19,875 --> 00:12:22,541 are doing the thing that you want to do. 352 00:12:22,541 --> 00:12:23,375 You gotta surround 353 00:12:23,375 --> 00:12:25,958 yourself with people who get it. 354 00:12:26,250 --> 00:12:27,166 Okay, point number three. 355 00:12:28,208 --> 00:12:29,500 You gotta build a system 356 00:12:29,500 --> 00:12:31,041 that captures your wins. 357 00:12:32,125 --> 00:12:34,333 Because I'll tell you this, in those 358 00:12:34,333 --> 00:12:36,833 moments when you are doubting yourself, 359 00:12:37,333 --> 00:12:38,916 one of the most powerful things that you 360 00:12:38,916 --> 00:12:42,208 can do is to revisit your past wins. 361 00:12:42,833 --> 00:12:44,375 And I'm telling you this from experience, 362 00:12:45,000 --> 00:12:47,166 you will forget your wins, I promise you. 363 00:12:47,375 --> 00:12:50,125 Because the gremlins keep running a log 364 00:12:50,125 --> 00:12:52,625 of everything that went wrong and you 365 00:12:52,625 --> 00:12:53,958 need your own log of 366 00:12:53,958 --> 00:12:55,541 everything that went right. 367 00:12:55,833 --> 00:12:56,875 So here's how we do it. 368 00:12:57,208 --> 00:12:58,708 We have two Slack 369 00:12:58,708 --> 00:12:59,666 channels in our company. 370 00:13:00,250 --> 00:13:02,708 One is for the wins for our 371 00:13:02,708 --> 00:13:04,625 courses and our masterminds. 372 00:13:05,000 --> 00:13:07,125 And number two is for the wins of our 373 00:13:07,125 --> 00:13:09,458 customers using our software. 374 00:13:09,958 --> 00:13:11,333 So one, our customer wins 375 00:13:11,333 --> 00:13:12,750 from our course and mastermind. 376 00:13:13,041 --> 00:13:14,541 The other, our customer 377 00:13:14,541 --> 00:13:15,833 wins from our software. 378 00:13:16,375 --> 00:13:20,208 And when confidence dips, all I gotta do 379 00:13:20,208 --> 00:13:23,125 is just open those channels and scroll. 380 00:13:23,666 --> 00:13:26,541 And it's just a powerful reminder that 381 00:13:26,541 --> 00:13:28,375 what we do works, that 382 00:13:28,375 --> 00:13:30,208 what we do is changing lives. 383 00:13:30,666 --> 00:13:32,875 So a couple episodes ago, in episode 245, 384 00:13:33,250 --> 00:13:34,500 I shared a simple email 385 00:13:34,500 --> 00:13:36,041 that we sent to past customers. 386 00:13:36,375 --> 00:13:37,833 And we just asked them, "Hey, what's up?" 387 00:13:38,125 --> 00:13:39,875 Now I encourage you to go back and listen 388 00:13:39,875 --> 00:13:41,500 to that episode if you missed it. 389 00:13:41,500 --> 00:13:47,000 But that whole idea created this flood of 390 00:13:47,000 --> 00:13:50,125 messages from our past clients. 391 00:13:50,750 --> 00:13:51,541 And we were just asking 392 00:13:51,541 --> 00:13:52,416 them, "Hey, what's up? 393 00:13:52,416 --> 00:13:53,166 "How's things going?" 394 00:13:53,166 --> 00:13:56,041 And we heard back from so many people. 395 00:13:56,041 --> 00:13:57,458 We heard back from people that we didn't 396 00:13:57,458 --> 00:13:58,666 even know were customers. 397 00:13:58,875 --> 00:14:00,375 We heard back from people that had done 398 00:14:00,375 --> 00:14:01,791 launches and grown these 399 00:14:01,791 --> 00:14:02,750 incredible memberships. 400 00:14:03,208 --> 00:14:04,166 Lives transformed. 401 00:14:04,458 --> 00:14:05,541 It was a beautiful 402 00:14:05,541 --> 00:14:08,208 reminder that our work matters. 403 00:14:08,625 --> 00:14:09,375 In their book, "The 404 00:14:09,375 --> 00:14:10,708 Gap and the Gain," Dr. 405 00:14:10,958 --> 00:14:13,791 Ben Hardy and Dan Sullivan talk about how 406 00:14:13,791 --> 00:14:17,166 important it is for us to stop measuring 407 00:14:17,166 --> 00:14:18,541 the gap between where you 408 00:14:18,541 --> 00:14:20,083 are and where you want to be. 409 00:14:20,500 --> 00:14:21,875 Instead, measure the 410 00:14:21,875 --> 00:14:23,750 gain of how far you've come. 411 00:14:24,333 --> 00:14:26,041 See, when you see the gains, it becomes 412 00:14:26,041 --> 00:14:27,958 really hard for the gremlins to convince 413 00:14:27,958 --> 00:14:29,541 you that you've got nothing to offer. 414 00:14:30,166 --> 00:14:31,833 And there's research that backs this. 415 00:14:32,291 --> 00:14:35,166 There's research on self-efficacy shows 416 00:14:35,166 --> 00:14:36,625 that it's a belief 417 00:14:36,625 --> 00:14:38,208 built through evidence. 418 00:14:38,625 --> 00:14:40,583 And when entrepreneurs consistently see 419 00:14:40,583 --> 00:14:43,083 that their actions create results, it 420 00:14:43,083 --> 00:14:45,791 compounds into stronger performance and 421 00:14:45,791 --> 00:14:48,000 higher business survival rates. 422 00:14:48,416 --> 00:14:49,875 Your wins channel is 423 00:14:49,875 --> 00:14:51,833 absolutely evidence of that. 424 00:14:51,833 --> 00:14:53,000 And you gotta treat it that way. 425 00:14:53,291 --> 00:14:55,791 So my encouragement to you is when your 426 00:14:55,791 --> 00:14:57,416 customers are sharing wins in your 427 00:14:57,416 --> 00:14:59,333 community, or they send them in via 428 00:14:59,333 --> 00:15:02,541 email, or you hear about them in any way, 429 00:15:02,833 --> 00:15:05,208 capture them, write them down, put them 430 00:15:05,208 --> 00:15:07,500 in a Slack channel or someplace where you 431 00:15:07,500 --> 00:15:08,625 can revisit it again. 432 00:15:09,083 --> 00:15:10,333 Because in those moments when you're 433 00:15:10,333 --> 00:15:13,625 feeling down, this is the wind that will 434 00:15:13,625 --> 00:15:15,041 get those sales pumping again. 435 00:15:15,333 --> 00:15:17,375 Because when you start to see those wins, 436 00:15:17,375 --> 00:15:18,916 you're reminded that these are real 437 00:15:18,916 --> 00:15:20,708 people that you've had an impact on. 438 00:15:20,916 --> 00:15:21,750 These are real people 439 00:15:21,750 --> 00:15:22,625 that you are helping. 440 00:15:22,833 --> 00:15:24,875 These are real people whose lives have 441 00:15:24,875 --> 00:15:27,916 been impacted because of your work. 442 00:15:28,500 --> 00:15:31,291 And that begins to build confidence. 443 00:15:32,166 --> 00:15:34,791 So number one, find a mentor 444 00:15:34,791 --> 00:15:36,916 who can loan you their belief. 445 00:15:37,166 --> 00:15:39,458 Get around people who are growing and 446 00:15:39,458 --> 00:15:41,041 thinking big and build a 447 00:15:41,041 --> 00:15:43,625 system that captures your wins. 448 00:15:44,208 --> 00:15:45,666 This week, I wanna encourage 449 00:15:45,666 --> 00:15:46,791 you to start your wins channel. 450 00:15:47,000 --> 00:15:48,416 Maybe it's a Slack channel, maybe it's a 451 00:15:48,416 --> 00:15:50,041 Google Doc or a note on your phone. 452 00:15:50,041 --> 00:15:50,500 Doesn't matter. 453 00:15:50,791 --> 00:15:52,875 Just start capturing those wins. 454 00:15:53,041 --> 00:15:53,708 one win a week. 455 00:15:54,083 --> 00:15:56,750 Do it for 90 days and come back and tell 456 00:15:56,750 --> 00:15:58,125 me what happened to your confidence. 457 00:15:58,333 --> 00:15:59,625 I guarantee that that 458 00:15:59,625 --> 00:16:01,000 confidence is gonna go up. 459 00:16:01,125 --> 00:16:02,833 Now, speaking of confidence, you know 460 00:16:02,833 --> 00:16:04,500 what else helps build your confidence? 461 00:16:05,000 --> 00:16:07,708 Is when someone leaves a review talking 462 00:16:07,708 --> 00:16:11,541 about how impactful your work is. 463 00:16:12,083 --> 00:16:13,000 So would you be open 464 00:16:13,000 --> 00:16:13,708 to go and doing that? 465 00:16:14,041 --> 00:16:14,708 Would you be open to 466 00:16:14,708 --> 00:16:16,333 going to leave a review? 467 00:16:16,625 --> 00:16:19,625 Because those reviews, they impact things 468 00:16:19,625 --> 00:16:21,708 in a big way because it helps get the 469 00:16:21,708 --> 00:16:23,625 show out to more and more people. 470 00:16:23,625 --> 00:16:24,500 And I wanna hear from you. 471 00:16:24,500 --> 00:16:26,500 Like, what are you enjoying about this 472 00:16:26,500 --> 00:16:28,458 show so I can do more of it? 473 00:16:28,541 --> 00:16:29,625 As we look to wrap up, 474 00:16:29,625 --> 00:16:30,583 I just wanna say this. 475 00:16:31,208 --> 00:16:33,250 The gremlins in your head are real. 476 00:16:33,625 --> 00:16:35,750 Those voices, 100% are 477 00:16:35,750 --> 00:16:37,375 there, but they are liars. 478 00:16:38,041 --> 00:16:39,583 And every single one of those 479 00:16:39,583 --> 00:16:41,458 voices has a counter argument. 480 00:16:42,000 --> 00:16:42,583 You don't have to 481 00:16:42,583 --> 00:16:44,458 believe in yourself 100% today. 482 00:16:45,000 --> 00:16:47,041 You can borrow belief from a mentor. 483 00:16:47,416 --> 00:16:48,583 You can get around people 484 00:16:48,583 --> 00:16:50,125 who show you what's possible. 485 00:16:50,375 --> 00:16:52,125 And you can build a system that reminds 486 00:16:52,125 --> 00:16:54,958 you, even on those hard days, that what 487 00:16:54,958 --> 00:16:58,500 you do works and what you do matters. 488 00:16:59,125 --> 00:17:00,541 Is the inner critic ever going to 489 00:17:00,541 --> 00:17:01,416 completely go quiet? 490 00:17:01,875 --> 00:17:02,416 Probably not. 491 00:17:02,916 --> 00:17:03,541 But here's the thing. 492 00:17:04,166 --> 00:17:06,208 You don't have to silence the gremlins. 493 00:17:06,583 --> 00:17:08,583 You just have to learn to take the next 494 00:17:08,583 --> 00:17:10,375 right step in spite of them. 495 00:17:10,708 --> 00:17:12,125 And the best case scenario if your 496 00:17:12,125 --> 00:17:13,375 business is still out there. 497 00:17:13,541 --> 00:17:15,958 So don't let a voice in your head be the 498 00:17:15,958 --> 00:17:17,166 reason you never find 499 00:17:17,166 --> 00:17:18,458 out what it looks like. 500 00:17:18,875 --> 00:17:19,791 Thanks for listening, my friend. 501 00:17:20,375 --> 00:17:21,458 Don't forget to join us next time. 502 00:17:21,666 --> 00:17:23,375 And remember, the more money you make, 503 00:17:23,625 --> 00:17:25,208 the more impact you can have. 504 00:17:25,541 --> 00:17:27,125 Hey my friend, one of the reasons that I 505 00:17:27,125 --> 00:17:29,916 absolutely love this podcast is I love 506 00:17:29,916 --> 00:17:30,916 talking to people about 507 00:17:30,916 --> 00:17:32,125 what's working right now. 508 00:17:32,541 --> 00:17:34,166 Especially in today's day and age when 509 00:17:34,166 --> 00:17:36,541 things are changing so fast and what used 510 00:17:36,541 --> 00:17:38,750 to work from a promotion no longer works 511 00:17:38,750 --> 00:17:39,875 anywhere near as effective. 512 00:17:40,166 --> 00:17:42,833 I wanna know what is working right now. 513 00:17:43,208 --> 00:17:45,083 So what I did was I organized an 514 00:17:45,083 --> 00:17:48,250 incredible summit and we've got 20 plus 515 00:17:48,250 --> 00:17:51,416 of the top online entrepreneurs who are 516 00:17:51,416 --> 00:17:53,208 breaking down exactly what they're doing. 517 00:17:53,333 --> 00:17:54,916 People like Amy Porterfield, Russell 518 00:17:54,916 --> 00:17:57,291 Brunson, Jeff Walker and then there are 519 00:17:57,291 --> 00:17:59,000 names that you probably won't recognize 520 00:17:59,000 --> 00:18:00,666 whatsoever and it's because they're 521 00:18:00,666 --> 00:18:03,083 dominating their tiny niches but they're 522 00:18:03,083 --> 00:18:05,791 adding thousands and thousands of members 523 00:18:06,041 --> 00:18:08,041 and customers from single promotions. 524 00:18:08,583 --> 00:18:09,208 Come join us,