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This is Pete Moore, host of Halo Talks, coming at you

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again today. Unfortunately not as Captain Halo,

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as Dr. Halo. And I'm talking directly to

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studio boutique operators. This is sponsored by promotion,

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vault, reward, Intelligence. Here's the issue, and

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it's the 800 pound gorilla or the elephant in the room. Okay?

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And I'm not going to mince words today, but. But I'm first going to tell

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you a story that when I was in ninth grade, I was a captain of

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my basketball team. You'll see. Coach Kowalski used to yell at me

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for the first four days. And I said, coach, why you keep yelling at me?

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I'm doing everything you want me to do. He's like, you want me to yell

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at you? Because when I yell at you, that means I'm pushing you.

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That means I think you have potential. And when I don't yell at you is

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the day I give up on you. And I don't think you could be better.

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So everything I'm about to tell you right now is in the crux

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of making you the best entrepreneur, the best business athlete

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that you could be. All right? I think you have potential. So

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you want me to yell at you now? Right now. Unfortunately, I have to come

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to you and I have to tell you that you're not putting enough classes on

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the calendar. All right? You as a studio operator cannot be open for

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three hours a day or three classes, pay full rent,

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and think that you are going to have a successful business. Stop acting like

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you're a victim and stop acting like there's not enough people in your

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demographic that potentially want to work out at your location.

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Let's take a look at Southwest Airlines for a second. It's the same

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exact business model as a fitness studio. They are in the

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hourly transportation business. You are in the hourly

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live entertainment business. Every day there are 10

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flights that go from LAX to Phoenix, Arizona in

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Phoenix, Arizona to LAX. Each one of those

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737800 Max has

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175 seats on that plane. They have two

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awesome pilots and they have staff that make you feel good.

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They lease that plane, they paint it, they put their

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seats in, and then they put it up online and they get reservations.

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Not very dissimilar to what you have to do is get a lease,

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I paint it, I put my fitness equipment in, I get some awesome fitness instructors,

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and then I run it. Now, Southwest Airlines runs 10 flights a day,

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okay? At 175 seats,

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1750. Opportunities to make money. All

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right, and you run 40 to 60

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seats a day. And think that you're going to make money. If you're not making

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$2,000 a day in this industry, then it's not worth having

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it open. Unless you're doing some kind of Ozark money laundering thing,

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then let me know about it. We do a podcast about it, or maybe even

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a Netflix series. But the reality is you have to run your

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operation on an hourly basis. And you have to stop telling me

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that there's not enough people in your demographic, okay? There's people

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that are. That are soccer moms and they're waiting around in gymnastics

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classes. And there's people in assisted living that Silver Sneakers will pay

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you. There's people at the brunch place around the corner, and those

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people want to do something before and after brunch with their friends.

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There's people that are training for triathlons that could be in your

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location. There are people that have jobs at night

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that like to work out in the middle of the day, okay? So you got

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to do the research. You got to go and figure out where those people are.

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And then you got to fill up your calendar, because every single one of the

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co tenants in your shopping plaza are open 15

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to 18 hours a day. And you're the only one that's open for three hours.

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So you have no chance. And you're not a victim, okay?

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So I want to call on a number of different things, and I want you

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to take the time to realize that every hour that goes by

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that you do not run a live class, you have given up in a revenue

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opportunity, okay? Find a demographic, go after it, and

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make it happen. Look at Solid core, they're running 14 classes a

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day. Soul Cycle, they're running 10 classes a day. Don't tell

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me that you only can run two or three classes a day. That's where the

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opportunity is, and that's where you have to go. And you have to do outreach.

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You have to educate. You have to actually do the work and put in the

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work. So when you think about what your studio is, think about yourself

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as an arena. You are Madison Square Garden, okay? And you're going to

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fill that place up not just with hockey, not just with hockey

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and basketball, but also rock concerts. I'm going to bring

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in the circus, I'm going to bring in the rodeo. I'm going to bring in

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dirt bikes, okay? And start thinking about all the different things that

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go on in your community where you have a place that is safe,

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that is exciting to go to, that creates an experience, and then

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go after the opportunity. Okay? You have to be open 8 to

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10 hours a day or don't run this business because it's not going to work

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for you. I want to see successful businesses. Don't call me and

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say, hey, can you sell my business? It's break even or it's losing money.

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Because the answer is it's not worth anything unless you create value. So

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create value. Someone will pay you for the value that you create, and

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you'll actually be a happy studio owner instead of a studio owner that

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feels like a victim. So now is the time to get our act together

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and let's do it together and figure out a way to move this industry

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forward and to fill up your studio, serve your community.

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And if there's a 15 minute drive time and there's 100,000

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people in that drive time, I'm pretty sure you get 200 people

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a day to hang out in your studio for 15 to $20 a day.

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Go get it. Make it happen. I believe in you. Go, Halo.

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Thank you, Matthew Spielman, for having me wear the stethoscope today.

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The doctor is.