1 00:00:02,060 --> 00:00:05,540 (Transcribed by TurboScribe.ai. Go Unlimited to remove this message.) Welcome to the Business Credit and Financing Show. 2 00:00:06,020 --> 00:00:08,460 Each week, we talk about the growth strategies 3 00:00:08,460 --> 00:00:10,260 that matter most to entrepreneurs. 4 00:00:11,000 --> 00:00:13,600 Listen in as we discuss the secrets to 5 00:00:13,600 --> 00:00:16,400 getting credit and money to start and grow 6 00:00:16,400 --> 00:00:17,240 your business. 7 00:00:17,460 --> 00:00:19,820 And enjoy as we talk with seasoned business 8 00:00:19,820 --> 00:00:22,680 owners, coaches, and industry leaders on a variety 9 00:00:22,680 --> 00:00:25,700 of topics from advertising and marketing to the 10 00:00:25,700 --> 00:00:28,140 nuts and bolts of running a highly successful 11 00:00:28,140 --> 00:00:28,720 business. 12 00:00:29,040 --> 00:00:31,340 And now, to introduce the host of our 13 00:00:31,340 --> 00:00:35,300 show, financial expert and award-winning author, Ty 14 00:00:35,300 --> 00:00:36,020 Crandall. 15 00:00:37,140 --> 00:00:38,420 Hello, and thanks for joining us today. 16 00:00:38,480 --> 00:00:39,840 I'm super excited you could be here because 17 00:00:39,840 --> 00:00:41,300 today I'm gonna make you some money. 18 00:00:41,480 --> 00:00:43,540 Look, I believe that anybody can build a 19 00:00:43,540 --> 00:00:44,640 seven and eight figure business. 20 00:00:44,800 --> 00:00:45,880 It just really takes two things. 21 00:00:45,920 --> 00:00:47,820 You should really consider being an influencer, being 22 00:00:47,820 --> 00:00:49,820 an expert at what you do, producing content 23 00:00:49,820 --> 00:00:50,700 and organic growth. 24 00:00:50,860 --> 00:00:52,560 But then you have to really get the 25 00:00:52,560 --> 00:00:54,320 second part down, which is ads. 26 00:00:54,340 --> 00:00:56,800 If you can use digital marketing the right 27 00:00:56,800 --> 00:00:59,400 way and be able to understand it, then 28 00:00:59,400 --> 00:01:01,240 you literally can just buy traffic. 29 00:01:01,240 --> 00:01:02,600 You can buy all the leads that you 30 00:01:02,600 --> 00:01:04,200 need to be able to convert the sales. 31 00:01:04,280 --> 00:01:06,640 And then you have infinite ability to scale 32 00:01:06,640 --> 00:01:07,100 your company. 33 00:01:07,440 --> 00:01:08,680 Sounds easy, but it's not. 34 00:01:08,840 --> 00:01:10,100 You might have already tried that and already 35 00:01:10,100 --> 00:01:10,540 know that. 36 00:01:10,740 --> 00:01:13,160 So to simplify it today, I have brought 37 00:01:13,160 --> 00:01:15,320 the man in that this is what he 38 00:01:15,320 --> 00:01:17,900 does, is teach this stuff to help us 39 00:01:17,900 --> 00:01:21,320 understand how we can actually have really endless 40 00:01:21,320 --> 00:01:23,500 growth through social media ads. 41 00:01:23,600 --> 00:01:24,860 So with us today is Dennis Yu. 42 00:01:24,920 --> 00:01:27,540 Now, he is the chief technology officer of 43 00:01:27,540 --> 00:01:31,100 Blitzmetrics, a digital marketing company that partners with 44 00:01:31,100 --> 00:01:34,440 universities and professional organizations to train young adults 45 00:01:34,440 --> 00:01:36,140 in social media marketing. 46 00:01:36,300 --> 00:01:37,640 Now, he is on a mission to create 47 00:01:37,640 --> 00:01:41,860 1 million jobs by providing practical hands-on 48 00:01:41,860 --> 00:01:44,120 training to students and professionals. 49 00:01:44,400 --> 00:01:46,680 As co-author of the Amazon number one 50 00:01:46,680 --> 00:01:50,080 bestselling book, The Definitive Guide to TikTok Ads 51 00:01:50,080 --> 00:01:53,100 and a speaker in digital marketing, Dennis has 52 00:01:53,100 --> 00:01:56,920 helped manage over $1 billion in Facebook ads 53 00:01:56,920 --> 00:02:00,000 for companies like the Golden State Warriors, Nike, 54 00:02:00,500 --> 00:02:01,540 and Rosetta Stone. 55 00:02:01,680 --> 00:02:03,940 Now, he has been featured in publications such 56 00:02:03,940 --> 00:02:05,740 as the Wall Street Journal, the New York 57 00:02:05,740 --> 00:02:08,820 Times, the LA Times, and on networks like 58 00:02:08,820 --> 00:02:10,380 NPR and Fox News. 59 00:02:10,520 --> 00:02:13,580 Now, Dennis is a globally recognized speaker, having 60 00:02:13,580 --> 00:02:17,480 delivered keynotes in 17 countries across five different 61 00:02:17,480 --> 00:02:17,900 continents. 62 00:02:18,380 --> 00:02:21,720 He regularly contributes to industry-leading publications like 63 00:02:21,720 --> 00:02:25,700 Adweek, Social Media Examiner, and Social Fresh as 64 00:02:25,700 --> 00:02:26,020 well. 65 00:02:26,020 --> 00:02:29,120 Now, his educational background includes studies in finance 66 00:02:29,120 --> 00:02:32,760 and economics at Southern Methodist University and the 67 00:02:32,760 --> 00:02:34,160 London School of Economics. 68 00:02:34,580 --> 00:02:35,780 Dennis, really accomplished. 69 00:02:36,020 --> 00:02:36,920 Thanks for joining us today. 70 00:02:37,400 --> 00:02:38,040 Awesome, Ty. 71 00:02:38,180 --> 00:02:39,560 I'm such an honor to be on your 72 00:02:39,560 --> 00:02:39,780 show. 73 00:02:39,860 --> 00:02:42,160 I think you've done 830-something, I saw, 74 00:02:42,600 --> 00:02:43,200 on YouTube. 75 00:02:43,580 --> 00:02:45,540 Enough to have lost count, yes. 76 00:02:45,680 --> 00:02:47,600 We have done a lot of podcasts. 77 00:02:47,960 --> 00:02:49,680 It's interesting when you watch a podcast because 78 00:02:49,680 --> 00:02:50,260 you don't know. 79 00:02:50,340 --> 00:02:51,740 There's so many things we do in business, 80 00:02:51,800 --> 00:02:52,700 we don't know if they're going to take 81 00:02:52,700 --> 00:02:53,200 off or not. 82 00:02:53,200 --> 00:02:55,140 And this has been a lot of fun 83 00:02:55,140 --> 00:02:56,840 meeting with people like you over the last 84 00:02:56,840 --> 00:02:57,160 years. 85 00:02:57,440 --> 00:02:57,980 Yeah, yeah. 86 00:02:58,320 --> 00:02:58,940 So how about you? 87 00:02:59,060 --> 00:03:00,580 What got you started, and what got your 88 00:03:00,580 --> 00:03:04,700 interest initially into social media, and especially marketing 89 00:03:04,700 --> 00:03:06,920 side of digital marketing on social media? 90 00:03:07,160 --> 00:03:08,960 I'm the last person, Ty, to want to 91 00:03:08,960 --> 00:03:10,800 be an influencer or be in social media. 92 00:03:10,900 --> 00:03:12,600 I didn't speak English until I was six. 93 00:03:12,720 --> 00:03:14,780 I'm a math, Chinese, English. 94 00:03:15,040 --> 00:03:16,400 I mean, I fit the stereotype. 95 00:03:16,580 --> 00:03:17,340 I was good at math. 96 00:03:17,720 --> 00:03:20,760 And I realized that when the internet came 97 00:03:20,760 --> 00:03:22,680 around 30-something years ago, I think I 98 00:03:22,680 --> 00:03:24,880 built my first site 35 years ago, that 99 00:03:24,880 --> 00:03:26,920 if I put stuff out there and I 100 00:03:26,920 --> 00:03:29,280 built a good site, and then later ads 101 00:03:29,280 --> 00:03:29,740 came along. 102 00:03:29,860 --> 00:03:30,780 I don't know if you remember AOL. 103 00:03:31,260 --> 00:03:33,680 You could advertise on AOL before you could 104 00:03:33,680 --> 00:03:36,480 advertise on like Google or Facebook or any 105 00:03:36,480 --> 00:03:37,560 of the modern networks now. 106 00:03:37,840 --> 00:03:40,200 And it just seemed like a money printing 107 00:03:40,200 --> 00:03:43,260 machine because if you knew the thing that 108 00:03:43,260 --> 00:03:44,780 I want to show you today, which is 109 00:03:44,780 --> 00:03:46,880 super simple, you can put a dollar in 110 00:03:46,880 --> 00:03:48,580 the machine and get $5 back. 111 00:03:48,800 --> 00:03:51,020 And so I've put billions of dollars in 112 00:03:51,020 --> 00:03:52,780 the machine on behalf of other people. 113 00:03:52,840 --> 00:03:54,040 And they think it's magic, but I think 114 00:03:54,040 --> 00:03:55,560 of myself as like a cook where it's 115 00:03:55,560 --> 00:03:56,000 a recipe. 116 00:03:56,180 --> 00:03:58,040 If you're Gordon Ramsay, you have the ingredients, 117 00:03:58,120 --> 00:03:59,720 you follow the recipe, you're gonna get chicken 118 00:03:59,720 --> 00:04:00,700 cordon bleu. 119 00:04:00,760 --> 00:04:03,340 So I follow his recipe and I never 120 00:04:03,340 --> 00:04:04,960 turns out very well with me, which is 121 00:04:04,960 --> 00:04:06,680 why I need your help here today. 122 00:04:06,880 --> 00:04:08,200 So let's start from the beginning. 123 00:04:08,380 --> 00:04:10,440 Like if somebody is interested in launching, and 124 00:04:10,440 --> 00:04:12,180 we have all entrepreneurs that are watching you 125 00:04:12,180 --> 00:04:12,380 today. 126 00:04:12,580 --> 00:04:14,480 So I think a lot of people are 127 00:04:14,480 --> 00:04:16,500 just trying to figure out how to launch. 128 00:04:16,560 --> 00:04:17,279 So let's start there. 129 00:04:17,440 --> 00:04:18,700 What are some of the first things I 130 00:04:18,700 --> 00:04:21,420 should consider if I'm looking at launching into 131 00:04:21,420 --> 00:04:22,700 ads and I don't know what to do 132 00:04:22,700 --> 00:04:23,040 for that? 133 00:04:23,280 --> 00:04:24,640 So the first thing is that you need 134 00:04:24,640 --> 00:04:27,520 nine one minute videos that we call the 135 00:04:27,520 --> 00:04:28,600 three by three grid. 136 00:04:28,900 --> 00:04:30,980 And whether it's LinkedIn or YouTube or Facebook 137 00:04:30,980 --> 00:04:33,500 or TikTok or Instagram, you're gonna find all 138 00:04:33,500 --> 00:04:35,580 of these networks talk about using the same 139 00:04:35,580 --> 00:04:37,920 three stages in the funnel, which are called 140 00:04:37,920 --> 00:04:40,240 awareness, consideration and conversion. 141 00:04:40,420 --> 00:04:42,840 So we want three one minute videos each, 142 00:04:43,140 --> 00:04:44,580 cell phone style videos where you can pull 143 00:04:44,580 --> 00:04:47,180 out your phone and just speak to the 144 00:04:47,180 --> 00:04:47,820 camera, right? 145 00:04:47,820 --> 00:04:49,600 And three videos at the top of the 146 00:04:49,600 --> 00:04:51,440 funnel, which is talking about your story, how 147 00:04:51,440 --> 00:04:54,020 you got started, something about your family, your 148 00:04:54,020 --> 00:04:55,060 values, right? 149 00:04:55,100 --> 00:04:56,260 So people kind of get to know you 150 00:04:56,260 --> 00:04:57,700 top of the funnel, middle of the funnel, 151 00:04:58,080 --> 00:04:59,180 sharing some kind of expertise. 152 00:04:59,360 --> 00:05:01,360 It could even be with one of your 153 00:05:01,360 --> 00:05:04,660 employees and you're honoring them and they're sharing 154 00:05:04,660 --> 00:05:07,640 expertise or you're talking about how you're handling 155 00:05:07,640 --> 00:05:09,300 a certain situation kind of like behind the 156 00:05:09,300 --> 00:05:10,400 scenes right along, right? 157 00:05:10,460 --> 00:05:14,120 Not a professional ad like $50,000 camera, 158 00:05:14,260 --> 00:05:15,900 TV, movie, studio kind of thing, but just 159 00:05:15,900 --> 00:05:18,700 a very cell phone style, FaceTiming with your 160 00:05:18,700 --> 00:05:19,700 friend kind of video. 161 00:05:19,820 --> 00:05:22,920 And the last video, last three, are one 162 00:05:22,920 --> 00:05:25,400 minute conversion videos where you're making an offer, 163 00:05:25,660 --> 00:05:27,560 where you're asking people to buy or to 164 00:05:27,560 --> 00:05:28,940 sign up or to book a call. 165 00:05:29,200 --> 00:05:30,700 And so when you have these nine videos, 166 00:05:30,880 --> 00:05:32,380 three at the top, three in the middle, 167 00:05:32,860 --> 00:05:34,440 three at the bottom, you can take those 168 00:05:34,440 --> 00:05:37,780 same videos and copy them into Twitter, into 169 00:05:37,780 --> 00:05:40,720 Facebook, into YouTube, into Instagram, into all the 170 00:05:40,720 --> 00:05:41,320 different networks. 171 00:05:41,400 --> 00:05:43,460 And then you apply what we call the 172 00:05:43,460 --> 00:05:45,240 dollar a day strategy, which is you put 173 00:05:45,240 --> 00:05:47,480 a dollar a day for a week, which 174 00:05:47,480 --> 00:05:50,000 is so $7 per video, and you see 175 00:05:50,000 --> 00:05:51,320 which ones resonate. 176 00:05:51,460 --> 00:05:53,940 And you're always gonna find that one of 177 00:05:53,940 --> 00:05:56,480 these videos just does better than the others, 178 00:05:56,480 --> 00:05:59,360 just because people find it interesting, maybe it's 179 00:05:59,360 --> 00:06:01,420 the topic, maybe it's the background you have, 180 00:06:01,480 --> 00:06:03,200 it's the shirt you're wearing, it's what you're 181 00:06:03,200 --> 00:06:05,060 talking, maybe it's, there's always something, right? 182 00:06:05,080 --> 00:06:06,640 There's a mix of, there's all these different 183 00:06:06,640 --> 00:06:08,240 variables that occur in a video. 184 00:06:08,360 --> 00:06:09,540 So when you put a dollar a day 185 00:06:09,540 --> 00:06:12,600 against it, you're gonna find ones that attract 186 00:06:12,600 --> 00:06:15,440 your ideal customer, which sounds kind of weird. 187 00:06:15,660 --> 00:06:17,840 But Ty, like have you bought something recently 188 00:06:17,840 --> 00:06:18,240 on Amazon? 189 00:06:18,880 --> 00:06:20,680 Yeah, I buy a lot of stuff on 190 00:06:20,680 --> 00:06:22,940 Amazon and my kids think it's a competition, 191 00:06:23,120 --> 00:06:24,480 I think, so they buy way more than 192 00:06:24,480 --> 00:06:25,040 even I do. 193 00:06:25,240 --> 00:06:26,900 So for me, it's like Christmas every day, 194 00:06:27,080 --> 00:06:28,840 where the Amazon guy comes in the morning 195 00:06:28,840 --> 00:06:31,100 and the afternoon and every time I buy 196 00:06:31,100 --> 00:06:33,720 something on Amazon, it recommends more things. 197 00:06:34,100 --> 00:06:36,480 Well, people who bought this particular electronics product 198 00:06:36,480 --> 00:06:38,380 also bought these other things and you know 199 00:06:38,380 --> 00:06:40,020 how that works with the recommendation engine, right? 200 00:06:40,360 --> 00:06:40,720 Absolutely. 201 00:06:40,800 --> 00:06:42,440 And that's based on your behavior. 202 00:06:42,800 --> 00:06:44,760 And the same is true when you are 203 00:06:44,760 --> 00:06:47,720 on Netflix, for example, and you're watching a 204 00:06:47,720 --> 00:06:49,840 show or whatnot, it's recommending other shows and 205 00:06:49,840 --> 00:06:52,020 it's pretty good at recommending the more it 206 00:06:52,020 --> 00:06:52,680 knows about you, right? 207 00:06:53,020 --> 00:06:55,380 So when you put out these one minute 208 00:06:55,380 --> 00:06:58,100 videos on Facebook, on TikTok, on LinkedIn or 209 00:06:58,100 --> 00:07:00,480 whatever, and you boost them, every one of 210 00:07:00,480 --> 00:07:02,880 them has a slightly different word, promote or 211 00:07:02,880 --> 00:07:04,420 feature or whatever it is, but you boost 212 00:07:04,420 --> 00:07:07,160 them, you're letting the algorithm do the targeting 213 00:07:07,160 --> 00:07:07,940 for you. 214 00:07:08,140 --> 00:07:11,180 You don't have to create these complex ad 215 00:07:11,180 --> 00:07:13,520 campaigns or you don't need an advertising expert 216 00:07:13,520 --> 00:07:15,800 because in the last five years, the content 217 00:07:15,800 --> 00:07:18,320 itself that you make, where you're sharing stories, 218 00:07:18,440 --> 00:07:20,460 you're talking about why you're in business, you 219 00:07:20,460 --> 00:07:22,540 are talking about what your plan is for 220 00:07:22,540 --> 00:07:24,320 Black Friday, you're talking about hiring a new 221 00:07:24,320 --> 00:07:26,600 team member, you're talking about some new tax 222 00:07:26,600 --> 00:07:29,960 law change, whatever it is, the system, just 223 00:07:29,960 --> 00:07:32,680 like Amazon and Spotify and Netflix and all 224 00:07:32,680 --> 00:07:36,340 that is able to take your content, the 225 00:07:36,340 --> 00:07:39,340 engagement against that content and find other people 226 00:07:39,340 --> 00:07:41,800 just like the people that are engaging with 227 00:07:41,800 --> 00:07:42,580 you, right? 228 00:07:42,700 --> 00:07:44,380 So you've heard the phrase, you are the 229 00:07:44,380 --> 00:07:45,680 average of the five people you spend the 230 00:07:45,680 --> 00:07:46,380 most time with. 231 00:07:46,520 --> 00:07:46,760 Absolutely. 232 00:07:47,260 --> 00:07:48,080 It's the same thing here. 233 00:07:48,260 --> 00:07:50,100 So I see people, they start out on 234 00:07:50,100 --> 00:07:51,940 social media and their social media is just 235 00:07:51,940 --> 00:07:53,500 like, and there's nothing wrong, you wanna show 236 00:07:53,500 --> 00:07:55,980 your food or pictures of your kids or 237 00:07:55,980 --> 00:07:58,300 you're out golfing or you're at church, those 238 00:07:58,300 --> 00:07:58,840 are all great. 239 00:07:59,120 --> 00:08:00,960 But if you wanna do things for your 240 00:08:00,960 --> 00:08:03,760 business, you have to show yourself, as obvious 241 00:08:03,760 --> 00:08:05,480 as it sounds, you have to show little 242 00:08:05,480 --> 00:08:08,520 videos along the way of yourself conducting business 243 00:08:08,520 --> 00:08:11,360 so that the algorithm, meaning Facebook and Google 244 00:08:11,360 --> 00:08:15,500 and TikTok and LinkedIn can understand who you 245 00:08:15,500 --> 00:08:15,800 serve. 246 00:08:16,240 --> 00:08:17,780 So if you've got a service-based business 247 00:08:17,780 --> 00:08:21,720 or product, then there's something special about your 248 00:08:21,720 --> 00:08:24,360 ideal client profile, about the problem that you 249 00:08:24,360 --> 00:08:26,280 solve, about the way that you do it, 250 00:08:26,340 --> 00:08:28,760 about why people should buy from you versus 251 00:08:28,760 --> 00:08:30,700 the many other people that do the same 252 00:08:30,700 --> 00:08:31,400 thing, right? 253 00:08:31,500 --> 00:08:32,860 And it's literally that simple. 254 00:08:32,960 --> 00:08:35,320 The work is all being done by the 255 00:08:35,320 --> 00:08:37,640 algorithm, but I've seen over the years that 256 00:08:37,640 --> 00:08:39,700 people won't make their one-minute videos. 257 00:08:40,020 --> 00:08:42,299 If you make your freaking one-minute videos, 258 00:08:42,480 --> 00:08:44,980 like you have thousands of videos tied. 259 00:08:45,340 --> 00:08:47,620 I saw the year with Jay Abraham and 260 00:08:47,620 --> 00:08:50,060 John Lee Dumas and other friends of mine. 261 00:08:50,120 --> 00:08:51,480 So when you first reached out for the 262 00:08:51,480 --> 00:08:54,000 podcast, I Googled you and I saw all 263 00:08:54,000 --> 00:08:55,400 this stuff about you and I said, wow, 264 00:08:55,520 --> 00:08:56,860 I really like this guy. 265 00:08:57,180 --> 00:08:58,980 I see what he stands for, I see 266 00:08:58,980 --> 00:08:59,500 what he does. 267 00:08:59,800 --> 00:09:01,020 Then I'm looking at Credit Suite, what does 268 00:09:01,020 --> 00:09:01,600 Credit Suite do? 269 00:09:01,700 --> 00:09:03,600 And I'm down that rabbit hole because of 270 00:09:03,600 --> 00:09:04,740 the content that you put out there. 271 00:09:04,820 --> 00:09:06,580 Now, if you boost it, the algorithm will 272 00:09:06,580 --> 00:09:08,760 find other people that are just like that. 273 00:09:09,040 --> 00:09:11,740 That's the essence of advertising on social, which 274 00:09:11,740 --> 00:09:13,540 is you are, it's social postage. 275 00:09:13,980 --> 00:09:16,540 For whatever's working, the system will find more 276 00:09:16,540 --> 00:09:16,960 of that. 277 00:09:17,060 --> 00:09:17,900 It's not advertising. 278 00:09:18,200 --> 00:09:20,220 It's like using FedEx or UPS. 279 00:09:20,660 --> 00:09:23,840 It's postage to deliver your product, to deliver 280 00:09:23,840 --> 00:09:26,120 your knowledge, to deliver the offer that you 281 00:09:26,120 --> 00:09:26,380 have. 282 00:09:26,780 --> 00:09:28,800 I love everything about you said, especially the 283 00:09:28,800 --> 00:09:29,420 nine ones. 284 00:09:29,540 --> 00:09:31,800 I think it's brilliant hitting upon each part 285 00:09:31,800 --> 00:09:32,060 of the funnel. 286 00:09:32,280 --> 00:09:33,380 One of the things I think that gets 287 00:09:33,380 --> 00:09:35,840 us an overwhelm is you mentioned them all, 288 00:09:35,980 --> 00:09:36,080 right? 289 00:09:36,160 --> 00:09:37,580 You have Twitter, you have Facebook, you have 290 00:09:37,580 --> 00:09:38,660 TikTok, you have Instagram. 291 00:09:39,220 --> 00:09:41,720 How do I even decide where to start? 292 00:09:41,720 --> 00:09:42,420 You don't. 293 00:09:42,440 --> 00:09:43,440 You put them on all of them. 294 00:09:44,000 --> 00:09:46,780 I was at a digital marketing conference in 295 00:09:46,780 --> 00:09:48,960 Vegas a couple days ago, and the MC 296 00:09:48,960 --> 00:09:51,280 was the CEO of a $100 million a 297 00:09:51,280 --> 00:09:51,820 year agency. 298 00:09:52,500 --> 00:09:54,300 And in the audience, you have a lot 299 00:09:54,300 --> 00:09:56,120 of people that want to learn digital marketing, 300 00:09:56,360 --> 00:09:56,620 right? 301 00:09:56,680 --> 00:09:58,560 And I said, I'm going to prove to 302 00:09:58,560 --> 00:10:00,120 you that it doesn't take a lot of 303 00:10:00,120 --> 00:10:02,040 effort or a big budget or any of 304 00:10:02,040 --> 00:10:03,400 this kind of stuff to be able to 305 00:10:03,400 --> 00:10:03,760 do this. 306 00:10:03,760 --> 00:10:05,140 And what I did was I went to 307 00:10:05,140 --> 00:10:08,560 Twitter and I made a video on the 308 00:10:08,560 --> 00:10:10,220 spot from the stage. 309 00:10:10,300 --> 00:10:11,200 I was the closing keynote. 310 00:10:11,460 --> 00:10:14,560 And I said to my friend, come on 311 00:10:14,560 --> 00:10:15,180 up on stage. 312 00:10:15,420 --> 00:10:16,960 I want to feature you, right? 313 00:10:17,040 --> 00:10:19,380 And we made a one minute video live 314 00:10:19,380 --> 00:10:21,480 on the spot about how, here it is, 315 00:10:21,880 --> 00:10:24,120 my buddy who runs, Alex Mellon, who runs 316 00:10:24,120 --> 00:10:24,700 Smart Sites. 317 00:10:25,040 --> 00:10:26,400 So this is on the stage. 318 00:10:26,580 --> 00:10:27,840 I made this one minute video. 319 00:10:28,120 --> 00:10:29,820 And I said, Alex, what was the key 320 00:10:29,820 --> 00:10:32,400 to growing $100 million a year business? 321 00:10:32,920 --> 00:10:34,460 And he said, it was this, this, and 322 00:10:34,460 --> 00:10:34,740 this. 323 00:10:34,820 --> 00:10:36,600 And I said, and so this guy's well 324 00:10:36,600 --> 00:10:37,860 known in the world of digital marketing. 325 00:10:38,280 --> 00:10:39,700 And there's a lot of agencies that want 326 00:10:39,700 --> 00:10:40,980 to be able to grow to be $100 327 00:10:40,980 --> 00:10:42,860 million, but they don't get that big. 328 00:10:42,920 --> 00:10:43,980 So what is he doing differently? 329 00:10:44,140 --> 00:10:45,880 And then, so it took one minute to 330 00:10:45,880 --> 00:10:46,380 make that video. 331 00:10:46,500 --> 00:10:47,140 I posted it live. 332 00:10:47,220 --> 00:10:47,880 It wasn't even edited. 333 00:10:48,320 --> 00:10:50,140 And I went to Twitter and I made 334 00:10:50,140 --> 00:10:50,520 an ad. 335 00:10:50,580 --> 00:10:52,140 I boosted it on the spot and I 336 00:10:52,140 --> 00:10:55,560 targeted people who were fans of Smart Sites, 337 00:10:55,620 --> 00:10:57,840 which is his company, and people who were 338 00:10:57,840 --> 00:10:59,800 followers of Alex Mellon, so with him. 339 00:10:59,800 --> 00:11:03,240 And then I hit suggest, and it suggested 340 00:11:03,240 --> 00:11:05,080 all the other people that were like Alex 341 00:11:05,080 --> 00:11:07,240 or like Smart Sites, all the other people 342 00:11:07,240 --> 00:11:08,460 in the industry that are kind of like 343 00:11:08,460 --> 00:11:10,280 him, related products and services, that kind of 344 00:11:10,280 --> 00:11:10,440 thing. 345 00:11:10,520 --> 00:11:12,580 And I boosted it for, instead of a 346 00:11:12,580 --> 00:11:13,780 dollar a day, I mean, just for fun, 347 00:11:13,800 --> 00:11:15,720 I think I put like $10 for a 348 00:11:15,720 --> 00:11:16,660 day or something like that. 349 00:11:16,920 --> 00:11:19,480 And since then, it's gotten thousands of views. 350 00:11:19,740 --> 00:11:21,840 And Twitter has shown that to other people 351 00:11:21,840 --> 00:11:23,740 that are just like Alex, people who follow 352 00:11:23,740 --> 00:11:25,560 Smart Sites, people who are in my audience. 353 00:11:25,700 --> 00:11:28,120 And because of the engagement, where he's actually 354 00:11:28,120 --> 00:11:30,080 sharing tips, we're not selling anything, right? 355 00:11:30,380 --> 00:11:32,420 He's explaining, oh, well, the way, here's how 356 00:11:32,420 --> 00:11:33,420 I hired the right people. 357 00:11:33,760 --> 00:11:35,080 Here's how I scaled my offices. 358 00:11:35,220 --> 00:11:37,140 Here's how, here's mistakes that I've made, right? 359 00:11:37,580 --> 00:11:39,640 The system's able to find other people just 360 00:11:39,640 --> 00:11:40,080 like that. 361 00:11:40,200 --> 00:11:42,840 I was with Jake Paul, who's a, he's 362 00:11:42,840 --> 00:11:44,080 gonna fight Mike Tyson in a week or 363 00:11:44,080 --> 00:11:44,280 two. 364 00:11:44,580 --> 00:11:46,580 And I was at his house filming because 365 00:11:46,580 --> 00:11:47,500 he wanted to make a course. 366 00:11:47,640 --> 00:11:50,360 And I made videos, just kind of walking 367 00:11:50,360 --> 00:11:52,000 and talking while he was out doing some 368 00:11:52,000 --> 00:11:52,420 other stuff. 369 00:11:52,460 --> 00:11:53,980 I was making some videos, walking around his 370 00:11:53,980 --> 00:11:54,800 living room. 371 00:11:54,840 --> 00:11:56,860 He's got a boxing studio gym in the 372 00:11:56,860 --> 00:11:58,180 middle there, very, very serious. 373 00:11:58,180 --> 00:12:01,620 And TikTok recognized that the background was Jake 374 00:12:01,620 --> 00:12:03,620 Paul's house and started showing it to Jake 375 00:12:03,620 --> 00:12:04,460 Paul's followers. 376 00:12:04,760 --> 00:12:06,480 And I got thousands and thousands of people 377 00:12:06,480 --> 00:12:08,540 that are engaging on that because I'm boosting 378 00:12:08,540 --> 00:12:10,280 for a dollar a day and it knows 379 00:12:10,280 --> 00:12:11,760 that it's Jake Paul, right? 380 00:12:11,900 --> 00:12:13,940 So this happens over and over again. 381 00:12:13,960 --> 00:12:15,580 Any kind of content that you make where 382 00:12:15,580 --> 00:12:18,100 you can recognize the landmark, it's downtown Dallas, 383 00:12:18,660 --> 00:12:21,440 or I'm doing something with Ty Crandall, or 384 00:12:21,440 --> 00:12:23,620 I'm, let's say I'm a roofer and I'm 385 00:12:23,620 --> 00:12:25,140 out on the roof and I'm saying, hey, 386 00:12:25,140 --> 00:12:26,040 here's a leak in the roof. 387 00:12:26,100 --> 00:12:27,540 There's a hurricane that came through and I'm 388 00:12:27,540 --> 00:12:29,920 an adjuster or I'm a roofer in Florida. 389 00:12:30,500 --> 00:12:31,960 And here's what I noticed. 390 00:12:32,060 --> 00:12:33,240 I grew up in this part of town. 391 00:12:33,580 --> 00:12:36,020 And you could see in the video that 392 00:12:36,020 --> 00:12:36,960 this guy's on a roof. 393 00:12:37,140 --> 00:12:38,780 He's talking about the kind of roof that 394 00:12:38,780 --> 00:12:40,520 it is and sharing like roofing, like, oh, 395 00:12:40,560 --> 00:12:41,300 this kind of thing. 396 00:12:41,340 --> 00:12:42,680 I don't know anything about roofing, right? 397 00:12:42,680 --> 00:12:43,820 I have roofer friends and I've told them 398 00:12:43,820 --> 00:12:44,280 to do this. 399 00:12:44,340 --> 00:12:45,500 Like get up on the roof, show yourself 400 00:12:45,500 --> 00:12:47,740 doing this, show your crews, show all that 401 00:12:47,740 --> 00:12:48,420 kind of stuff. 402 00:12:48,540 --> 00:12:49,360 They're like, oh no, it's boring. 403 00:12:49,440 --> 00:12:50,300 I don't want to show that kind of 404 00:12:50,300 --> 00:12:50,480 stuff. 405 00:12:50,500 --> 00:12:52,320 I'm like, no, show what you're doing. 406 00:12:52,700 --> 00:12:53,740 I have a friend, Glenn Vo, he's a 407 00:12:53,740 --> 00:12:57,460 dentist in Dallas and he's a successful dentist 408 00:12:57,460 --> 00:12:58,480 to the point where he doesn't have to 409 00:12:58,480 --> 00:12:59,040 come to the office. 410 00:12:59,160 --> 00:13:00,000 He's hired other people. 411 00:13:00,260 --> 00:13:00,980 He's living the life. 412 00:13:01,100 --> 00:13:02,080 He's involved with his church. 413 00:13:02,080 --> 00:13:04,700 He's traveling, speaking at conferences now, helping other 414 00:13:04,700 --> 00:13:05,200 dentists grow. 415 00:13:05,440 --> 00:13:08,840 And I said, show videos of you teaching 416 00:13:08,840 --> 00:13:09,540 other dentists. 417 00:13:09,980 --> 00:13:12,560 Show moments with your favorite patients. 418 00:13:13,060 --> 00:13:14,900 Show where you like to go eat. 419 00:13:15,040 --> 00:13:17,060 Show all these different stories of who you're 420 00:13:17,060 --> 00:13:17,320 with. 421 00:13:17,420 --> 00:13:19,140 And that's grown his business, right? 422 00:13:19,380 --> 00:13:20,840 But he was thinking, oh, I don't want 423 00:13:20,840 --> 00:13:23,540 to show people's teeth or that's boring or 424 00:13:23,540 --> 00:13:24,260 no, show it. 425 00:13:24,260 --> 00:13:24,800 That's interesting. 426 00:13:24,960 --> 00:13:27,240 That will grow your business, especially he's in 427 00:13:27,240 --> 00:13:28,560 a suburb of Dallas. 428 00:13:29,020 --> 00:13:30,700 So he's talking about what he's doing in 429 00:13:30,700 --> 00:13:32,480 Dallas and his favorite places in Dallas and 430 00:13:32,480 --> 00:13:33,980 other businesses that he knows in Dallas. 431 00:13:34,120 --> 00:13:35,360 And what does the algorithm do? 432 00:13:35,920 --> 00:13:37,880 Finds more people that are like that in 433 00:13:37,880 --> 00:13:38,600 Dallas, right? 434 00:13:38,940 --> 00:13:40,700 It's literally that, it's an extension. 435 00:13:40,880 --> 00:13:43,860 Think of advertising as like a minion of 436 00:13:43,860 --> 00:13:46,380 yours that's helping you network, that's helping build 437 00:13:46,380 --> 00:13:46,820 your brand. 438 00:13:47,160 --> 00:13:48,620 But if you don't feed it, if you 439 00:13:48,620 --> 00:13:50,620 don't give it the right direction, no amount 440 00:13:50,620 --> 00:13:52,500 of like fancy advertising is going to overcome 441 00:13:52,500 --> 00:13:53,140 that, right? 442 00:13:53,140 --> 00:13:54,940 So when I'm doing something like this, let's 443 00:13:54,940 --> 00:13:58,360 say on Facebook or TikTok, we'll just choose 444 00:13:58,360 --> 00:13:59,840 TikTok, because TikTok's your thing. 445 00:14:00,040 --> 00:14:01,380 So if I come in and I do 446 00:14:01,380 --> 00:14:03,740 a TikTok video and I've never run ads 447 00:14:03,740 --> 00:14:05,880 on TikTok, we spend like figures a year 448 00:14:05,880 --> 00:14:07,640 on places like Facebook, Google, don't know that 449 00:14:07,640 --> 00:14:07,960 much about it. 450 00:14:08,440 --> 00:14:09,600 So is there a difference? 451 00:14:09,740 --> 00:14:11,780 Am I just putting up my video like 452 00:14:11,780 --> 00:14:12,380 you described? 453 00:14:12,720 --> 00:14:13,340 It's the same thing. 454 00:14:13,600 --> 00:14:15,600 Or am I running like going into their 455 00:14:15,600 --> 00:14:17,380 ads platform and doing it, or is that 456 00:14:17,380 --> 00:14:17,960 the same thing? 457 00:14:18,280 --> 00:14:19,700 It's all the same thing. 458 00:14:19,700 --> 00:14:22,760 And when TikTok first came out with their 459 00:14:22,760 --> 00:14:24,860 ads platform, they came to me, full disclosure, 460 00:14:24,860 --> 00:14:26,620 and said, hey, we know you're super well 461 00:14:26,620 --> 00:14:27,900 -known in Facebook ads. 462 00:14:28,300 --> 00:14:30,380 Can you create training and write a book 463 00:14:30,380 --> 00:14:31,980 on TikTok ads and we'll pay you a 464 00:14:31,980 --> 00:14:32,380 lot of money? 465 00:14:32,840 --> 00:14:34,080 I said, sure, happy to. 466 00:14:34,540 --> 00:14:36,960 And the engineers told me that they intentionally 467 00:14:36,960 --> 00:14:39,240 copied Facebook's business manager. 468 00:14:39,420 --> 00:14:41,120 So the people who know how to create 469 00:14:41,120 --> 00:14:43,080 ads on Facebook, it's like all of a 470 00:14:43,080 --> 00:14:44,460 sudden familiar in how to do TikTok. 471 00:14:44,700 --> 00:14:46,340 And I'm not a TikTok guy. 472 00:14:46,780 --> 00:14:48,280 I'm not a Facebook guy or a Twitter 473 00:14:48,280 --> 00:14:49,520 guy or a YouTube guy. 474 00:14:49,840 --> 00:14:51,920 I wanna put the money in whatever channel 475 00:14:51,920 --> 00:14:53,220 is the most profitable, right? 476 00:14:53,500 --> 00:14:55,520 If it's Google ads, then it's Google ads, 477 00:14:55,700 --> 00:14:55,900 right? 478 00:14:56,340 --> 00:14:57,640 But the thing is, you take those one 479 00:14:57,640 --> 00:14:59,340 -minute videos, put them on all those different 480 00:14:59,340 --> 00:14:59,620 places. 481 00:14:59,760 --> 00:15:00,420 Here, I'll show you TikTok. 482 00:15:00,800 --> 00:15:02,120 TikTok is a little bit more addictive because 483 00:15:02,120 --> 00:15:04,680 their algorithm does facial recognition because it recognizes 484 00:15:04,680 --> 00:15:05,840 what's in your background, that kind of thing. 485 00:15:05,860 --> 00:15:06,940 So you can put books on your shelf 486 00:15:06,940 --> 00:15:08,120 and sort of influence the thing. 487 00:15:08,420 --> 00:15:10,460 But here, if I open up TikTok, you're 488 00:15:10,460 --> 00:15:12,300 gonna see that, and you can go search 489 00:15:12,300 --> 00:15:14,280 for anything that you wanna rank on, or 490 00:15:14,280 --> 00:15:16,420 you can go look at other people's profiles 491 00:15:16,420 --> 00:15:17,220 or whatnot. 492 00:15:17,560 --> 00:15:19,580 Look, it's trying to sync my Facebook friends 493 00:15:19,580 --> 00:15:20,200 and all that, right? 494 00:15:20,220 --> 00:15:21,700 It's always trying, because it wants more data 495 00:15:21,700 --> 00:15:23,140 so it can try to make recommendations, right? 496 00:15:23,320 --> 00:15:26,360 But if you look at my profile, for 497 00:15:26,360 --> 00:15:28,020 example, I know it's kind of hard to 498 00:15:28,020 --> 00:15:30,420 see here, but there are some TikToks here 499 00:15:30,420 --> 00:15:32,080 that are just, now it's trying to make 500 00:15:32,080 --> 00:15:32,620 suggestions. 501 00:15:32,780 --> 00:15:34,980 Okay, see, and some of these videos, I've 502 00:15:34,980 --> 00:15:35,640 made a bunch of them. 503 00:15:35,860 --> 00:15:38,340 Some of them have taken off, and like 504 00:15:38,340 --> 00:15:40,160 one in 10 or one in 15, and 505 00:15:40,160 --> 00:15:41,280 some of them go nowhere. 506 00:15:41,280 --> 00:15:44,800 But the ones where I'm interviewing clients of 507 00:15:44,800 --> 00:15:46,900 mine about what their beliefs are and how 508 00:15:46,900 --> 00:15:49,640 they got started, or we do this thing 509 00:15:49,640 --> 00:15:50,240 with young adults. 510 00:15:50,240 --> 00:15:51,620 We have thousands of young adults in our 511 00:15:51,620 --> 00:15:53,000 program that are learning digital marketing. 512 00:15:53,160 --> 00:15:56,100 There's one young adult here, he became a 513 00:15:56,100 --> 00:15:57,340 pilot for Allegiant here. 514 00:15:57,540 --> 00:15:59,580 And I'm asking him, hey, Alex, how much 515 00:15:59,580 --> 00:16:00,520 does a pilot make? 516 00:16:01,140 --> 00:16:05,460 And notice he's not wearing a uniform. 517 00:16:05,600 --> 00:16:06,800 We're not at the airport. 518 00:16:07,040 --> 00:16:09,280 It's not on an airplane, right? 519 00:16:09,280 --> 00:16:13,380 But because of the conversation, which is, hey, 520 00:16:13,440 --> 00:16:14,160 what does a pilot make? 521 00:16:14,380 --> 00:16:16,460 And he said, well, contrary to popular belief, 522 00:16:16,860 --> 00:16:19,660 we don't make money when we're all waiting 523 00:16:19,660 --> 00:16:21,240 because there's a weather delay, because we only 524 00:16:21,240 --> 00:16:23,760 make money when the door's closed. 525 00:16:24,220 --> 00:16:26,060 So we're just as unhappy as you guys 526 00:16:26,060 --> 00:16:27,860 when we're waiting and there's a delay and 527 00:16:27,860 --> 00:16:28,620 all that kind of stuff. 528 00:16:28,740 --> 00:16:29,720 I'm like, oh, that's so interesting. 529 00:16:30,200 --> 00:16:31,440 And so then I told him to repeat 530 00:16:31,440 --> 00:16:32,460 that to me, and I turned that into 531 00:16:32,460 --> 00:16:32,680 a video. 532 00:16:32,780 --> 00:16:34,000 We were at a stoplight waiting at a 533 00:16:34,000 --> 00:16:35,220 red light to make a left turn, and 534 00:16:35,220 --> 00:16:36,940 he made that 48 second video. 535 00:16:36,940 --> 00:16:39,020 And now a quick break to hear from 536 00:16:39,020 --> 00:16:39,720 our sponsor. 537 00:16:40,640 --> 00:16:42,100 Hey, it's Ty Crandall with Credit Suite. 538 00:16:42,240 --> 00:16:44,240 Many of our subscribers want to build business 539 00:16:44,240 --> 00:16:46,720 credit that's linked to their EIN without a 540 00:16:46,720 --> 00:16:48,000 personal guarantee or credit check. 541 00:16:48,140 --> 00:16:49,580 Now, if you're looking to get no doc, 542 00:16:49,740 --> 00:16:51,820 high limit business credit cards that report to 543 00:16:51,820 --> 00:16:54,620 the business reporting agencies without a personal guarantee 544 00:16:54,620 --> 00:16:56,500 or credit check, give us a call at 545 00:16:56,500 --> 00:16:58,800 877-600-2487. 546 00:16:59,200 --> 00:17:03,760 That's 877-600-2487, or schedule your free 547 00:17:03,760 --> 00:17:06,819 consultation online to talk more at creditsuite.com 548 00:17:06,819 --> 00:17:07,960 forward slash consult. 549 00:17:08,420 --> 00:17:09,960 And it's gotten hundreds of thousands of views 550 00:17:09,960 --> 00:17:13,319 and hundreds of comments that are all from 551 00:17:13,319 --> 00:17:14,119 other pilots. 552 00:17:14,480 --> 00:17:16,140 Oh, I'm at American Airlines, and I fly 553 00:17:16,140 --> 00:17:19,240 the whatever, 777, or oh, the captains of 554 00:17:19,240 --> 00:17:21,000 Allegiant doesn't make as much money as United, 555 00:17:21,180 --> 00:17:22,520 or they're like having pilot talk. 556 00:17:22,560 --> 00:17:24,980 And it's all because the algorithm picked up 557 00:17:24,980 --> 00:17:27,840 on the nature of the content itself and 558 00:17:27,840 --> 00:17:29,120 then the engagement from that. 559 00:17:29,560 --> 00:17:31,960 So now how do I make money off 560 00:17:31,960 --> 00:17:32,300 of that? 561 00:17:32,300 --> 00:17:35,200 Like how does that help me that thousands 562 00:17:35,200 --> 00:17:37,000 of pilots are now commenting on this post? 563 00:17:37,460 --> 00:17:40,840 Well, Allegiant pilots then became a client a 564 00:17:40,840 --> 00:17:42,260 year after I made that video. 565 00:17:42,720 --> 00:17:44,560 And they wanted to, so the pilots are 566 00:17:44,560 --> 00:17:45,860 all, they were gonna strike because they weren't 567 00:17:45,860 --> 00:17:46,540 being paid enough. 568 00:17:46,820 --> 00:17:49,020 And Alex, who ascended up the ranks and 569 00:17:49,020 --> 00:17:50,540 became in charge of the PR and marketing 570 00:17:50,540 --> 00:17:52,500 for the Allegiant pilots, said, hey, Dennis has 571 00:17:52,500 --> 00:17:53,320 this dollar a day thing. 572 00:17:53,540 --> 00:17:56,320 And we took that and other videos, and 573 00:17:56,320 --> 00:17:58,400 we boosted it against people who work at 574 00:17:58,400 --> 00:18:00,780 Allegiant, against people who are at the Allegiant 575 00:18:00,780 --> 00:18:02,400 headquarters, because you can draw a little box 576 00:18:02,400 --> 00:18:03,720 around where you wanna target, right? 577 00:18:03,880 --> 00:18:04,240 Geotarget. 578 00:18:04,460 --> 00:18:06,220 We ran it during the Super Bowl to 579 00:18:06,220 --> 00:18:08,540 people who are inside Allegiant Stadium, right? 580 00:18:08,580 --> 00:18:09,900 Because they bought the rights to the stadium. 581 00:18:10,440 --> 00:18:13,180 We had a bus where we had a 582 00:18:13,180 --> 00:18:14,680 bunch of pilots that were picketing in front 583 00:18:14,680 --> 00:18:15,200 of their headquarters. 584 00:18:15,360 --> 00:18:17,500 They're holding their signs, talking about their stories 585 00:18:17,500 --> 00:18:19,480 about, because I'd interview these pilots like, hey, 586 00:18:19,560 --> 00:18:20,160 what do you do? 587 00:18:20,260 --> 00:18:22,280 Oh, well, I fly this aircraft and I 588 00:18:22,280 --> 00:18:24,020 got three kids and I've been doing it 589 00:18:24,020 --> 00:18:24,920 for all this time. 590 00:18:24,980 --> 00:18:26,400 So why, what does the public need to 591 00:18:26,400 --> 00:18:27,740 know about what the issue is? 592 00:18:27,780 --> 00:18:29,500 Oh, well, you know, there's this and that 593 00:18:29,500 --> 00:18:30,140 going on, right? 594 00:18:30,140 --> 00:18:31,540 With our contract and it has to be 595 00:18:31,540 --> 00:18:31,880 renewed. 596 00:18:32,140 --> 00:18:35,260 And that got millions of views and it 597 00:18:35,260 --> 00:18:39,120 got Allegiant management's attention because we were able 598 00:18:39,120 --> 00:18:40,720 to, by putting stuff out there for a 599 00:18:40,720 --> 00:18:43,180 dollar a day, I targeted the FAA, I 600 00:18:43,180 --> 00:18:45,720 targeted pilots for American Airlines and United Airlines, 601 00:18:45,960 --> 00:18:46,440 all that. 602 00:18:46,820 --> 00:18:48,540 And that one happened to work really well 603 00:18:48,540 --> 00:18:50,380 on Twitter, but it could work well on 604 00:18:50,380 --> 00:18:51,840 any network. 605 00:18:51,900 --> 00:18:53,580 I mean, it worked well on TikTok, right? 606 00:18:53,840 --> 00:18:55,540 But the key ingredient, Ty, that most people 607 00:18:55,540 --> 00:18:57,340 don't realize, if you're an entrepreneur of any 608 00:18:57,340 --> 00:18:59,580 type, is you have to have one minute 609 00:18:59,580 --> 00:19:02,280 videos that show some kind of passion, some 610 00:19:02,280 --> 00:19:04,240 kind of expertise, not necessarily controversy. 611 00:19:04,520 --> 00:19:05,520 A lot of people think you use dollar 612 00:19:05,520 --> 00:19:07,300 a day to start controversy or manipulate the 613 00:19:07,300 --> 00:19:09,120 media, which you can, but that's not, that's 614 00:19:09,120 --> 00:19:10,020 not what you should use it for mainly, 615 00:19:10,240 --> 00:19:10,420 right? 616 00:19:10,800 --> 00:19:12,480 And that's how you grow your business because 617 00:19:12,480 --> 00:19:14,440 people identify you, know, like, and trust you. 618 00:19:14,720 --> 00:19:16,400 And that's how you build your reputation. 619 00:19:16,600 --> 00:19:18,280 A lot of people see that this dollar 620 00:19:18,280 --> 00:19:21,140 a day thing is actually a PR, SEO 621 00:19:21,140 --> 00:19:21,940 kind of strategy. 622 00:19:21,960 --> 00:19:23,660 It is, it is a reputation strategy. 623 00:19:23,760 --> 00:19:25,440 Yes, it does help you become more Googleable, 624 00:19:25,860 --> 00:19:27,480 but you see like most entrepreneurs, their biggest 625 00:19:27,480 --> 00:19:28,920 issue is they're just invisible. 626 00:19:29,340 --> 00:19:30,860 So maybe on social media, they're making a 627 00:19:30,860 --> 00:19:31,320 lot of videos. 628 00:19:31,660 --> 00:19:32,880 Maybe they're running ads here and there. 629 00:19:32,980 --> 00:19:34,860 Maybe they're going again, using the latest AI 630 00:19:34,860 --> 00:19:36,980 tool or whatever, but they're just not being 631 00:19:36,980 --> 00:19:38,580 seen by the right audience because they haven't 632 00:19:38,580 --> 00:19:40,380 told the story and they haven't let the 633 00:19:40,380 --> 00:19:42,760 algorithm find other customers that are just like 634 00:19:42,760 --> 00:19:43,360 them, right? 635 00:19:43,420 --> 00:19:46,080 The whole Amazon, Netflix, Spotify is like, if 636 00:19:46,080 --> 00:19:48,260 you listen to this song, you might also 637 00:19:48,260 --> 00:19:50,660 like these other songs from these artists, right? 638 00:19:50,940 --> 00:19:53,520 Let the algorithm do the work for you. 639 00:19:53,520 --> 00:19:56,960 But if you don't have these stories, these 640 00:19:56,960 --> 00:19:58,520 one minute videos, and the way we talk 641 00:19:58,520 --> 00:19:59,760 about this three by three grid, and you 642 00:19:59,760 --> 00:20:01,400 can Google it, three by three grid, then 643 00:20:01,400 --> 00:20:02,800 it's you, you'll see tons of videos explaining 644 00:20:02,800 --> 00:20:03,440 how to do it. 645 00:20:03,640 --> 00:20:05,820 Then it doesn't matter how sophisticated you are 646 00:20:05,820 --> 00:20:07,100 as an advertiser, right? 647 00:20:07,280 --> 00:20:08,560 I don't think of any of this as 648 00:20:08,560 --> 00:20:09,120 advertising. 649 00:20:09,740 --> 00:20:11,040 So are you putting a dollar a day 650 00:20:11,040 --> 00:20:12,840 behind every video that you put up on 651 00:20:12,840 --> 00:20:14,920 your channel, or do you selectively choose what 652 00:20:14,920 --> 00:20:16,320 you do, put a budget behind it? 653 00:20:16,340 --> 00:20:18,520 You should probably do it against most because 654 00:20:18,520 --> 00:20:21,380 if it's worth spent like on a podcast, 655 00:20:21,380 --> 00:20:23,720 I had John Asserath on my podcast. 656 00:20:23,900 --> 00:20:25,260 I flew down to see him in San 657 00:20:25,260 --> 00:20:25,540 Diego. 658 00:20:26,120 --> 00:20:27,800 And what's the value of his time to 659 00:20:27,800 --> 00:20:29,720 be able to spend time with him, or 660 00:20:29,720 --> 00:20:30,680 Jay Abraham, or whatever? 661 00:20:30,860 --> 00:20:32,360 That's worth a lot more than $7. 662 00:20:32,700 --> 00:20:34,260 Like, are you willing to spend $7? 663 00:20:35,100 --> 00:20:36,220 Here's the way to think about it. 664 00:20:36,380 --> 00:20:37,660 If you took the time to make a 665 00:20:37,660 --> 00:20:39,920 video about something, and it's with you or 666 00:20:39,920 --> 00:20:42,920 it's someone else, is it worth $7 to 667 00:20:42,920 --> 00:20:45,140 be able to reach the audience that you 668 00:20:45,140 --> 00:20:45,440 want? 669 00:20:45,840 --> 00:20:47,520 And let's say organically, like I was looking 670 00:20:47,520 --> 00:20:49,880 at your videos in the last month on 671 00:20:49,880 --> 00:20:52,720 YouTube, Ty, your videos are maybe, I'm not 672 00:20:52,720 --> 00:20:54,600 saying like number of views and whatever is 673 00:20:54,600 --> 00:20:55,560 like the most important thing. 674 00:20:55,620 --> 00:20:56,800 It's just like one of, it's like a 675 00:20:56,800 --> 00:20:57,920 diagnostic metric. 676 00:20:58,140 --> 00:21:00,260 But maybe you're getting 300, 400 views, but 677 00:21:00,260 --> 00:21:02,920 imagine that one you just did a week 678 00:21:02,920 --> 00:21:04,800 or two ago with Jay Abraham. 679 00:21:05,460 --> 00:21:07,840 What if we took that and we boosted 680 00:21:07,840 --> 00:21:09,640 it to people who are followers of Jay 681 00:21:09,640 --> 00:21:09,900 Abraham? 682 00:21:10,140 --> 00:21:11,840 And a lot of those are entrepreneurs, and 683 00:21:11,840 --> 00:21:13,420 a lot of them may follow your channel, 684 00:21:13,440 --> 00:21:14,880 or maybe not, right? 685 00:21:15,180 --> 00:21:18,140 What if we could get double or triple 686 00:21:18,140 --> 00:21:20,080 the number of people to see that? 687 00:21:20,080 --> 00:21:21,660 And it's quality people. 688 00:21:21,720 --> 00:21:23,380 It's not like random people from some third 689 00:21:23,380 --> 00:21:24,120 world country, right? 690 00:21:24,340 --> 00:21:25,160 Is that worth $7? 691 00:21:25,960 --> 00:21:26,500 I think so. 692 00:21:27,020 --> 00:21:27,540 Yeah, absolutely. 693 00:21:27,800 --> 00:21:29,460 Then the question becomes, when does it work 694 00:21:29,460 --> 00:21:29,880 more? 695 00:21:30,480 --> 00:21:32,360 Like, when do you decide, if you just 696 00:21:32,360 --> 00:21:33,980 spend the dollar a day for seven days, 697 00:21:34,220 --> 00:21:36,640 when do I say, wow, I should put 698 00:21:36,640 --> 00:21:38,500 way more budget behind this? 699 00:21:38,660 --> 00:21:38,960 Or do you? 700 00:21:39,000 --> 00:21:39,980 So it's a testing strategy. 701 00:21:40,380 --> 00:21:41,520 So what you do is you put a 702 00:21:41,520 --> 00:21:44,000 dollar a day initially, because we wanna let 703 00:21:44,000 --> 00:21:45,480 the data tell us what's winning. 704 00:21:45,960 --> 00:21:48,460 And once we spent the $7, we're seeing 705 00:21:48,460 --> 00:21:49,800 if it meets our threshold. 706 00:21:49,800 --> 00:21:52,120 And the threshold is a 10% engagement 707 00:21:52,120 --> 00:21:52,400 rate. 708 00:21:52,620 --> 00:21:55,180 So if 300 people saw it, I need 709 00:21:55,180 --> 00:21:57,280 to see at least 30 likes, comments, and 710 00:21:57,280 --> 00:21:57,520 shares. 711 00:21:57,760 --> 00:21:59,980 If I'm not getting at least 10%, that 712 00:21:59,980 --> 00:22:02,180 means that the alignment between our content and 713 00:22:02,180 --> 00:22:03,520 targeting, or it means the hook in the 714 00:22:03,520 --> 00:22:05,340 video, or it means like something about it 715 00:22:05,340 --> 00:22:07,600 wasn't relevant or compelling enough. 716 00:22:07,680 --> 00:22:10,100 But if it hits 10%, then I'll put 717 00:22:10,100 --> 00:22:12,240 $2 a day against it, or $10 a 718 00:22:12,240 --> 00:22:12,800 day against it. 719 00:22:12,860 --> 00:22:15,020 In some cases, I've spent a million dollars 720 00:22:15,020 --> 00:22:16,580 a day against content. 721 00:22:16,580 --> 00:22:18,980 That's where we've done it for like Rosetta 722 00:22:18,980 --> 00:22:22,540 Stone, or Adidas, or Starbucks, because they have 723 00:22:22,540 --> 00:22:23,440 lots of locations. 724 00:22:23,680 --> 00:22:25,220 They have the kind of budget where you 725 00:22:25,220 --> 00:22:25,900 can do that. 726 00:22:26,120 --> 00:22:29,600 But for ordinary entrepreneurs, where they're a million 727 00:22:29,600 --> 00:22:31,720 dollars a year, $2 million a year as 728 00:22:31,720 --> 00:22:34,980 a business, it's not uncommon to spend $50 729 00:22:34,980 --> 00:22:37,920 a day, or $100 a day against content 730 00:22:37,920 --> 00:22:39,620 that was made even five or six years 731 00:22:39,620 --> 00:22:39,860 ago. 732 00:22:40,280 --> 00:22:41,860 There's a lot of entrepreneurs that come in 733 00:22:41,860 --> 00:22:43,060 and start applying a dollar a day, and 734 00:22:43,060 --> 00:22:44,340 they think, oh, I've gotta keep producing new 735 00:22:44,340 --> 00:22:44,680 content. 736 00:22:45,020 --> 00:22:45,780 No, you don't. 737 00:22:45,780 --> 00:22:47,140 You can take any of your hits from 738 00:22:47,140 --> 00:22:49,380 years ago and revive that for a dollar 739 00:22:49,380 --> 00:22:49,680 a day. 740 00:22:49,720 --> 00:22:51,800 Or maybe you had something that worked really 741 00:22:51,800 --> 00:22:52,300 well on YouTube. 742 00:22:52,540 --> 00:22:54,180 Then you cross-post that, repurpose it, like 743 00:22:54,180 --> 00:22:56,440 copy it and paste it to Facebook, or 744 00:22:56,440 --> 00:22:58,400 to LinkedIn, or copy the thing from LinkedIn 745 00:22:58,400 --> 00:23:00,080 and turn it into a blog post, or 746 00:23:00,080 --> 00:23:00,700 put it on YouTube. 747 00:23:00,820 --> 00:23:01,380 You know what I'm saying? 748 00:23:01,460 --> 00:23:03,680 Take that one thing on whatever channel, copy 749 00:23:03,680 --> 00:23:06,000 it to all the other channels, and run 750 00:23:06,000 --> 00:23:07,480 a dollar a day against it, and try 751 00:23:07,480 --> 00:23:08,840 to get to 10% plus. 752 00:23:09,000 --> 00:23:11,320 If it's at least 10%, that means the 753 00:23:11,320 --> 00:23:15,180 algorithm has found enough signal to say, hey, 754 00:23:15,400 --> 00:23:17,300 I can see who's resonating here, and I 755 00:23:17,300 --> 00:23:18,700 can find more people that are like that, 756 00:23:18,700 --> 00:23:21,640 because you have an interesting, valuable way to 757 00:23:21,640 --> 00:23:23,880 solve a particular problem, or some kind of 758 00:23:23,880 --> 00:23:26,880 story with your ideal customer profile that people 759 00:23:26,880 --> 00:23:28,860 say, hey, wow, this guy's solving a problem 760 00:23:28,860 --> 00:23:30,280 with how do I get a loan, or 761 00:23:30,280 --> 00:23:31,740 how do I improve my credit score, or 762 00:23:31,740 --> 00:23:33,300 how do I, whatever the topic is, right? 763 00:23:33,360 --> 00:23:34,880 People find it actually, just like with YouTube, 764 00:23:35,020 --> 00:23:35,140 right? 765 00:23:35,200 --> 00:23:36,540 You know, with YouTube, it's based on watch 766 00:23:36,540 --> 00:23:36,820 time. 767 00:23:36,940 --> 00:23:38,060 It's the same thing on all the other 768 00:23:38,060 --> 00:23:38,380 channels. 769 00:23:38,640 --> 00:23:40,280 Same thing on Facebook or TikTok or whatever. 770 00:23:40,360 --> 00:23:41,740 It's the equivalent of watch time, which is 771 00:23:41,740 --> 00:23:42,060 engagement. 772 00:23:42,060 --> 00:23:43,980 Were you ever worried about getting them off 773 00:23:43,980 --> 00:23:44,400 the channel? 774 00:23:44,500 --> 00:23:46,280 Because I'm like a direct response guy, right? 775 00:23:46,340 --> 00:23:47,940 So the guy, when I grew up, and 776 00:23:47,940 --> 00:23:50,300 you understand my mentality is you run an 777 00:23:50,300 --> 00:23:52,220 ad to get an opt-in, right? 778 00:23:52,280 --> 00:23:54,100 That's how I grew up in it. 779 00:23:54,180 --> 00:23:56,740 But what you're talking about is more branding 780 00:23:56,740 --> 00:23:59,260 and exposure versus like, get somebody on my 781 00:23:59,260 --> 00:24:00,500 list and market to them. 782 00:24:00,760 --> 00:24:01,640 Well, what are the- All three stages 783 00:24:01,640 --> 00:24:01,960 of the funnel. 784 00:24:02,120 --> 00:24:05,360 So there's three stages, awareness, consideration, and conversion, 785 00:24:05,600 --> 00:24:05,820 right? 786 00:24:05,840 --> 00:24:07,680 And we also think of that as like, 787 00:24:07,900 --> 00:24:09,280 why, how, and what? 788 00:24:09,380 --> 00:24:11,840 So as a direct response marketer, you're looking 789 00:24:11,840 --> 00:24:14,520 at your cost per lead, your ROAS, cost 790 00:24:14,520 --> 00:24:15,940 per phone call, all that. 791 00:24:16,240 --> 00:24:16,900 That's great. 792 00:24:17,360 --> 00:24:19,260 That's one of the three stages. 793 00:24:19,420 --> 00:24:21,220 Now, if you're under a million dollars a 794 00:24:21,220 --> 00:24:24,640 year, yeah, put everything initially into direct response 795 00:24:24,640 --> 00:24:27,740 because that money, you then plow back into 796 00:24:27,740 --> 00:24:30,000 mid funnel to be able to share knowledge, 797 00:24:30,120 --> 00:24:32,420 which means what can you do to collect 798 00:24:32,420 --> 00:24:34,480 an email address or get people to register 799 00:24:34,480 --> 00:24:37,060 for a webinar or get people to come 800 00:24:37,060 --> 00:24:38,920 in the door or even free trial, or 801 00:24:38,920 --> 00:24:40,320 you have a free consultation. 802 00:24:40,320 --> 00:24:42,240 Those are all things to try to get 803 00:24:42,240 --> 00:24:43,460 people in, right? 804 00:24:43,780 --> 00:24:46,020 And then when you get above, say, $10 805 00:24:46,020 --> 00:24:47,880 million a year, then you can start investing 806 00:24:47,880 --> 00:24:49,300 more in the brand. 807 00:24:49,640 --> 00:24:51,320 I think you should always invest in all 808 00:24:51,320 --> 00:24:53,000 three levels of the funnel, but just based 809 00:24:53,000 --> 00:24:55,100 on the size of your business is kind 810 00:24:55,100 --> 00:24:56,620 of where you need more of the focus 811 00:24:56,620 --> 00:24:57,600 among these three stages. 812 00:24:57,680 --> 00:24:58,360 Does that make sense? 813 00:24:58,420 --> 00:24:59,340 Sure, it makes perfect sense. 814 00:24:59,440 --> 00:25:01,080 I mean, if I'm newer, then I really 815 00:25:01,080 --> 00:25:03,140 want to probably focus on mid funnel or 816 00:25:03,140 --> 00:25:05,120 into funnel because I'm trying to get somebody 817 00:25:05,120 --> 00:25:07,440 to basically opt in, not just engage. 818 00:25:07,660 --> 00:25:08,580 Right, right. 819 00:25:08,580 --> 00:25:10,340 And you're not running Super Bowl ads or 820 00:25:10,340 --> 00:25:12,920 spending millions of dollars doing ridiculous big brand 821 00:25:12,920 --> 00:25:13,620 kinds of things. 822 00:25:13,740 --> 00:25:14,160 I get it. 823 00:25:14,180 --> 00:25:16,500 Small businesses, they have to make payroll, they're 824 00:25:16,500 --> 00:25:17,760 cash poor, right? 825 00:25:17,820 --> 00:25:19,320 But you still have to build reputation. 826 00:25:19,680 --> 00:25:20,720 I see a lot of people that are 827 00:25:20,720 --> 00:25:22,140 direct marketers where it's like, I need the 828 00:25:22,140 --> 00:25:23,800 ROI and sales right now. 829 00:25:23,980 --> 00:25:25,120 And okay, great. 830 00:25:25,240 --> 00:25:27,320 But if the only content you've ever produced 831 00:25:27,320 --> 00:25:29,340 is about buy now, buy now, and you 832 00:25:29,340 --> 00:25:31,360 wonder why the conversion's not very high, it's 833 00:25:31,360 --> 00:25:32,660 because you haven't built enough trust. 834 00:25:32,860 --> 00:25:33,100 Sure. 835 00:25:33,400 --> 00:25:34,440 And there's a lot of other people to 836 00:25:34,440 --> 00:25:35,060 do the same thing. 837 00:25:35,180 --> 00:25:35,380 Right? 838 00:25:35,680 --> 00:25:37,360 So you have to show some stories, like 839 00:25:37,360 --> 00:25:40,120 interview some of your top clients on your 840 00:25:40,120 --> 00:25:42,080 five minute podcast or whatever you call it. 841 00:25:42,280 --> 00:25:44,760 And then people who've watched the podcast, you 842 00:25:44,760 --> 00:25:46,620 remarket them or you collect their email or 843 00:25:46,620 --> 00:25:48,220 some other thing to continue into. 844 00:25:48,620 --> 00:25:49,880 And then here's the product or service that 845 00:25:49,880 --> 00:25:50,240 we offer. 846 00:25:50,320 --> 00:25:50,500 Right? 847 00:25:50,760 --> 00:25:51,980 That's not hard to do. 848 00:25:52,100 --> 00:25:53,320 Oh, we don't have a budget and all 849 00:25:53,320 --> 00:25:53,500 that. 850 00:25:53,700 --> 00:25:55,440 You can spend a dollar a day on 851 00:25:55,440 --> 00:25:55,880 mid funnel. 852 00:25:56,120 --> 00:25:56,520 Right? 853 00:25:56,660 --> 00:25:58,160 It's like any business should be able to 854 00:25:58,160 --> 00:25:59,680 spend $30 a month on that. 855 00:26:00,360 --> 00:26:01,860 Dennis, what are some, as we get ready 856 00:26:01,860 --> 00:26:03,400 to wrap up, what are some thoughts, maybe 857 00:26:03,400 --> 00:26:05,820 something we haven't discussed that we should discuss 858 00:26:05,820 --> 00:26:08,280 for everybody out there to take a next 859 00:26:08,280 --> 00:26:10,520 step or to be able to do some 860 00:26:10,520 --> 00:26:12,460 of these things you're describing, to actually start 861 00:26:12,460 --> 00:26:14,300 getting some traction on social channels? 862 00:26:14,560 --> 00:26:16,440 Here's the most powerful thing I've seen in 863 00:26:16,440 --> 00:26:17,020 the last month. 864 00:26:17,380 --> 00:26:18,780 And it's working like gangbusters. 865 00:26:19,080 --> 00:26:20,440 I don't think it's a fad that's going 866 00:26:20,440 --> 00:26:20,980 to go away. 867 00:26:21,340 --> 00:26:24,600 And that is interview your top clients and 868 00:26:24,600 --> 00:26:25,920 other people in the industry. 869 00:26:26,260 --> 00:26:28,680 So my buddy, Danny Lee Brandt, decided he 870 00:26:28,680 --> 00:26:30,580 was going to work with pest control companies. 871 00:26:30,760 --> 00:26:32,980 So we started interviewing all these pest control 872 00:26:32,980 --> 00:26:35,040 companies and interviewed me because I've worked with 873 00:26:35,040 --> 00:26:36,140 a lot of pest control companies. 874 00:26:36,780 --> 00:26:38,920 We met the head of marketing for one 875 00:26:38,920 --> 00:26:40,700 of the largest pest control companies in the 876 00:26:40,700 --> 00:26:41,100 United States. 877 00:26:41,260 --> 00:26:42,860 We flew out to Phoenix to spend time 878 00:26:42,860 --> 00:26:45,440 with these guys, Thomas Ballantyne of Bulwark Pest 879 00:26:45,440 --> 00:26:45,760 Control. 880 00:26:45,860 --> 00:26:47,680 They're in like 14 states or something like 881 00:26:47,680 --> 00:26:47,940 that. 882 00:26:48,060 --> 00:26:51,000 And recorded video actually showing like, here's how 883 00:26:51,000 --> 00:26:52,520 you do SEO for pest control. 884 00:26:52,660 --> 00:26:53,520 Here's how you do marketing. 885 00:26:53,640 --> 00:26:54,800 Here's how you rank in Google. 886 00:26:54,920 --> 00:26:55,920 Here's how you run ads. 887 00:26:56,000 --> 00:26:57,740 Here's how you just sharing knowledge. 888 00:26:57,740 --> 00:26:58,020 Right? 889 00:26:58,100 --> 00:27:00,040 And if you're an agency, in this case, 890 00:27:00,120 --> 00:27:01,560 a lot of them would say like, I 891 00:27:01,560 --> 00:27:03,120 don't want to share my knowledge because that's 892 00:27:03,120 --> 00:27:03,580 proprietary. 893 00:27:03,840 --> 00:27:04,980 Then they won't hire me if I tell 894 00:27:04,980 --> 00:27:05,760 them how I do it. 895 00:27:05,800 --> 00:27:07,040 And I said, no, no, the exact opposite. 896 00:27:07,360 --> 00:27:09,360 So Danny went out and interviewed these other 897 00:27:09,360 --> 00:27:09,700 people. 898 00:27:10,220 --> 00:27:12,800 And just yesterday, I got a phone call 899 00:27:12,800 --> 00:27:15,060 out of the blue from a guy who 900 00:27:15,060 --> 00:27:17,040 has a pest control company, does a few 901 00:27:17,040 --> 00:27:17,840 million dollars a year. 902 00:27:17,920 --> 00:27:18,480 They're in New Jersey. 903 00:27:18,820 --> 00:27:20,780 And he said, I want to hire you 904 00:27:20,780 --> 00:27:23,740 guys to implement my SEO and PPC and 905 00:27:23,740 --> 00:27:24,640 all this kind of stuff. 906 00:27:24,780 --> 00:27:25,760 And I said, really? 907 00:27:26,060 --> 00:27:26,920 How'd you hear about us? 908 00:27:27,180 --> 00:27:29,560 Well, I saw the podcast that you guys 909 00:27:29,560 --> 00:27:32,180 made talking about here's exactly how you set 910 00:27:32,180 --> 00:27:34,620 up your website and do your SEO and 911 00:27:34,620 --> 00:27:35,280 that kind of stuff. 912 00:27:35,360 --> 00:27:35,520 Right? 913 00:27:35,620 --> 00:27:37,060 And I said, wow, that is so cool. 914 00:27:37,280 --> 00:27:39,140 And he wouldn't have seen it if we 915 00:27:39,140 --> 00:27:41,480 hadn't A, made the content, and then B, 916 00:27:41,820 --> 00:27:42,460 boosted it. 917 00:27:42,540 --> 00:27:44,060 And we could have boosted it to people 918 00:27:44,060 --> 00:27:46,300 in the pest control space who attended Pest 919 00:27:46,300 --> 00:27:48,200 World, which is a big conference, or we 920 00:27:48,200 --> 00:27:49,280 could have just said, you know what? 921 00:27:49,420 --> 00:27:50,500 I think that was on YouTube. 922 00:27:50,880 --> 00:27:52,160 It doesn't matter what the channel was, YouTube, 923 00:27:52,320 --> 00:27:53,220 Facebook, it's all the same thing. 924 00:27:53,280 --> 00:27:53,460 Right? 925 00:27:53,720 --> 00:27:55,580 But that's what drives the customers in. 926 00:27:55,760 --> 00:27:56,820 It's that word of mouth. 927 00:27:57,000 --> 00:27:59,120 Then if you have a strong offer, if 928 00:27:59,120 --> 00:28:00,800 you have a strong reputation, if you've got 929 00:28:00,800 --> 00:28:02,900 great reviews and people check you out on 930 00:28:02,900 --> 00:28:04,740 LinkedIn, I mean, that's all strong, right? 931 00:28:04,820 --> 00:28:06,880 Then that's the best way to do lead 932 00:28:06,880 --> 00:28:07,000 gen. 933 00:28:07,360 --> 00:28:09,340 That content that Danny and I made, where 934 00:28:09,340 --> 00:28:11,380 we interviewed all the top people in pest 935 00:28:11,380 --> 00:28:14,540 control, that's continuing to run tied a dollar 936 00:28:14,540 --> 00:28:14,840 a day. 937 00:28:14,960 --> 00:28:16,140 I think of that as kind of like 938 00:28:16,140 --> 00:28:17,700 a secret salesperson. 939 00:28:17,700 --> 00:28:18,040 Right? 940 00:28:18,360 --> 00:28:19,760 Who's working all the time. 941 00:28:19,900 --> 00:28:21,460 And I only need to pay them a 942 00:28:21,460 --> 00:28:22,020 dollar a day. 943 00:28:22,060 --> 00:28:23,780 And they're continuing to generate leads. 944 00:28:23,900 --> 00:28:26,800 Now I've got hundreds of these agents, basically, 945 00:28:27,040 --> 00:28:28,000 that are out doing the work. 946 00:28:28,140 --> 00:28:30,700 So the takeaway is, if you really care 947 00:28:30,700 --> 00:28:34,120 about your customers, you really care about results, 948 00:28:34,500 --> 00:28:37,160 and your customers love you, interview them through 949 00:28:37,160 --> 00:28:39,280 Zoom like this, or in person if you 950 00:28:39,280 --> 00:28:40,920 can, and put that out there. 951 00:28:41,160 --> 00:28:43,400 Doesn't have to be professionally edited or whatever. 952 00:28:43,760 --> 00:28:45,140 And then put a dollar a day against 953 00:28:45,140 --> 00:28:48,000 it and watch YouTube and Facebook and Twitter 954 00:28:48,000 --> 00:28:50,260 and Instagram bring you more of that same 955 00:28:50,260 --> 00:28:50,660 audience. 956 00:28:50,820 --> 00:28:53,820 That will actually make your regular ads more 957 00:28:53,820 --> 00:28:54,220 effective. 958 00:28:54,440 --> 00:28:56,100 Because then people who click on your ads, 959 00:28:56,160 --> 00:28:57,620 where you're an offer, direct response, you're getting 960 00:28:57,620 --> 00:28:58,480 people to sign up, whatever. 961 00:28:58,480 --> 00:29:00,820 If they've already seen some of the content 962 00:29:00,820 --> 00:29:03,060 that you've made, they're more likely to buy 963 00:29:03,060 --> 00:29:04,920 because they already know, they've already seen you 964 00:29:04,920 --> 00:29:06,780 before versus being just cold. 965 00:29:06,940 --> 00:29:07,260 Right, Ty? 966 00:29:07,480 --> 00:29:08,920 That's the big thing I want people to 967 00:29:08,920 --> 00:29:09,100 see. 968 00:29:09,220 --> 00:29:10,420 It's not a big production. 969 00:29:10,660 --> 00:29:11,940 It's literally with your cell phone. 970 00:29:12,020 --> 00:29:12,920 You can do the thing in a minute. 971 00:29:13,200 --> 00:29:14,300 Dennis, powerful stuff. 972 00:29:14,480 --> 00:29:15,880 And we just scratched the surface of what 973 00:29:15,880 --> 00:29:16,580 we could dive into. 974 00:29:16,700 --> 00:29:18,840 Where can somebody that's watching us that wants 975 00:29:18,840 --> 00:29:20,660 to learn more and take next steps, well, 976 00:29:20,680 --> 00:29:21,320 where should they go? 977 00:29:21,420 --> 00:29:21,820 What should they do? 978 00:29:22,100 --> 00:29:25,020 They can email me, dennis at blitzmetrics.com. 979 00:29:25,120 --> 00:29:26,860 Or the best thing is, they can go 980 00:29:26,860 --> 00:29:28,500 to Google and they can type in my 981 00:29:28,500 --> 00:29:30,080 name, just like they can type in your 982 00:29:30,080 --> 00:29:32,620 name and they can see a full knowledge 983 00:29:32,620 --> 00:29:33,460 panel show up. 984 00:29:33,680 --> 00:29:35,820 So these colored boxes that show up, that's 985 00:29:35,820 --> 00:29:37,520 you have one, I have one, all of 986 00:29:37,520 --> 00:29:39,320 these, all of the stuff is here. 987 00:29:39,440 --> 00:29:41,080 I'm easy to reach on every single channel 988 00:29:41,080 --> 00:29:43,720 and there's videos on how to implement dollar 989 00:29:43,720 --> 00:29:44,040 a day. 990 00:29:44,100 --> 00:29:46,260 Depending on what industry you're in, we probably 991 00:29:46,260 --> 00:29:48,300 have dollar a day examples in that industry 992 00:29:48,300 --> 00:29:49,340 and it's all public. 993 00:29:49,460 --> 00:29:51,280 You don't have to sign up or pay 994 00:29:51,280 --> 00:29:51,840 for anything. 995 00:29:52,300 --> 00:29:53,440 It's all, I mean, we have courses and 996 00:29:53,440 --> 00:29:53,960 all that too. 997 00:29:54,060 --> 00:29:55,640 But the majority of our content's free. 998 00:29:55,640 --> 00:29:57,480 I would like nothing more than any of 999 00:29:57,480 --> 00:29:58,680 you guys that are watching or listening.