1 00:00:00,000 --> 00:00:00,889 Let me guess. 2 00:00:00,969 --> 00:00:06,509 You're tired of attracting tire kickers, people that are like interested in 3 00:00:06,509 --> 00:00:11,149 your content, they suck the life out of the content, but then they 4 00:00:11,150 --> 00:00:12,729 don't ever really buy from you. 5 00:00:12,740 --> 00:00:15,259 You see people looking at your stuff, but then they don't go 6 00:00:15,260 --> 00:00:17,840 from looking to actually buying. 7 00:00:18,345 --> 00:00:22,265 Then what happens is you put yourself in a scroll hole because we love to 8 00:00:22,265 --> 00:00:25,935 torture ourselves and you look at other people in your industry or in your niche, 9 00:00:26,185 --> 00:00:30,924 and they are, they are having great engagement and then you make up a story 10 00:00:30,924 --> 00:00:35,254 that they're having great sales, and that you're so far behind none of your stuff 11 00:00:35,254 --> 00:00:37,085 is working people must not be into it. 12 00:00:37,360 --> 00:00:38,380 What am I supposed to do? 13 00:00:38,420 --> 00:00:39,270 Should I quit? 14 00:00:39,300 --> 00:00:40,570 Is this ever going to work? 15 00:00:40,840 --> 00:00:46,710 And then you lower your vibration, your creativity is stifled, and then 16 00:00:46,710 --> 00:00:52,070 you're ending up with a big resentment towards your business, towards even your 17 00:00:52,070 --> 00:00:58,999 community, towards even the algorithms, because you have created an expectation. 18 00:00:59,489 --> 00:01:04,359 And this expectation likely is not based off hard facts. 19 00:01:04,895 --> 00:01:11,755 Most of the time when we set expectations, they're based from our ass, from my ass. 20 00:01:12,895 --> 00:01:17,104 And that's a setup for future resentment because you're saying 21 00:01:17,175 --> 00:01:18,685 it's supposed to be this way. 22 00:01:18,715 --> 00:01:23,235 It should be this way based on like what I've seen from other people, 23 00:01:23,254 --> 00:01:25,484 like, God, I should at least have this. 24 00:01:25,934 --> 00:01:31,925 Well, I am going to share with you the actual stats and facts so that 25 00:01:31,925 --> 00:01:34,795 you can hear what really is realistic. 26 00:01:35,220 --> 00:01:39,559 And we're going to get to the four things that you can do immediately 27 00:01:39,830 --> 00:01:45,260 that are going to, without a doubt, get more eyes on your stuff and qualified 28 00:01:45,260 --> 00:01:49,840 eyes, meaning people that will actually be eager and excited to buy from you. 29 00:01:50,049 --> 00:01:54,449 As long as you follow my proven methodology and emotional based sales 30 00:01:54,449 --> 00:01:56,519 techniques and do the follow through. 31 00:01:56,869 --> 00:01:57,900 So let's go. 32 00:01:57,929 --> 00:01:58,970 It's happening. 33 00:01:59,220 --> 00:02:01,470 We're going to have a Rish Bish summer. 34 00:02:01,470 --> 00:02:01,840 Okay. 35 00:02:02,825 --> 00:02:06,024 What up my people, my posse, my fellow crazies. 36 00:02:06,045 --> 00:02:07,385 It's your host, Tiffany Carter. 37 00:02:07,385 --> 00:02:10,274 And this is the show that is going to help you grow your business, your 38 00:02:10,285 --> 00:02:13,154 bank account, that big, beautiful brain of yours, your abundance, your 39 00:02:13,154 --> 00:02:15,814 relationships, and everything in between. 40 00:02:17,089 --> 00:02:26,149 And today we're going to get that cash flowing again, get people who actually 41 00:02:26,309 --> 00:02:32,350 will land on your page and see your content and have the reaction like, 42 00:02:32,399 --> 00:02:35,169 Oh my God, I'm so happy I found you. 43 00:02:35,369 --> 00:02:36,510 Where have you been? 44 00:02:36,510 --> 00:02:39,250 I can't believe I didn't know that you existed. 45 00:02:39,735 --> 00:02:45,765 And this is a real thing because it's real because if it happens for me over here on 46 00:02:45,765 --> 00:02:51,284 a daily basis, there is no reason that it can't happen for you and your people, but 47 00:02:51,284 --> 00:02:53,214 we just gotta move some things around. 48 00:02:53,214 --> 00:02:53,664 Okay. 49 00:02:54,084 --> 00:02:58,784 But we got to start with some straight up hard tiff truth. 50 00:02:58,804 --> 00:03:02,814 Okay, coach tip always brings it to you straight up. 51 00:03:03,205 --> 00:03:09,405 Because you can go and buy these programs and sign up for these things that are 52 00:03:09,595 --> 00:03:16,054 very elusive and make it seem so, so sexy and so easy and, you know, you 53 00:03:16,054 --> 00:03:19,515 should just be posting and bringing all this money and this should just 54 00:03:19,515 --> 00:03:21,494 happen within a couple of months. 55 00:03:22,205 --> 00:03:24,405 That's called fantasy marketing. 56 00:03:24,445 --> 00:03:28,055 And you're probably at a point where Where you're so frustrated, 57 00:03:28,105 --> 00:03:30,035 overwhelmed, or even confused. 58 00:03:30,095 --> 00:03:33,325 Like you don't have the clarity on what it is you're supposed 59 00:03:33,335 --> 00:03:35,085 to specifically be doing. 60 00:03:35,315 --> 00:03:38,104 So you're just kind of trying a whole bunch of things 61 00:03:38,105 --> 00:03:39,655 and hoping something works. 62 00:03:40,115 --> 00:03:42,725 That's not a proven profitable business plan. 63 00:03:42,965 --> 00:03:45,635 So then you end up falling for some of this fantasy marketing 64 00:03:45,635 --> 00:03:49,665 stuff and only end up more and more frustrated because that stuff. 65 00:03:50,500 --> 00:03:54,410 Isn't working for you either, so I'm going to tell you exactly what will 66 00:03:54,650 --> 00:03:58,840 none of this shit is basic and you will notice none of this involves some 67 00:03:59,140 --> 00:04:02,689 hashtag situation or what time to post. 68 00:04:03,315 --> 00:04:05,565 Stop thinking that it's about that. 69 00:04:05,615 --> 00:04:09,524 I'm not saying there aren't little nuances that are kind of fun, little 70 00:04:09,534 --> 00:04:14,774 hacks, you know, to learn that's not, what's going to get you where you 71 00:04:14,774 --> 00:04:18,924 want to go, which is building your business, helping a crap ton of people 72 00:04:19,075 --> 00:04:21,404 while making a crap ton of money. 73 00:04:21,555 --> 00:04:23,515 Now, before I get into. 74 00:04:23,810 --> 00:04:29,859 My first fact for you, which are the actual real average 75 00:04:29,919 --> 00:04:32,150 engagement rates on accounts. 76 00:04:32,380 --> 00:04:36,720 And I'm specifically going to be speaking to Meta accounts. 77 00:04:36,720 --> 00:04:41,350 So Instagram and Facebook so that I can give you an example of how your 78 00:04:41,400 --> 00:04:48,969 expectations were so far off from reality so that you can regroup and go, 79 00:04:49,069 --> 00:04:53,539 Okay, I actually do feel better now, like, I know what's going to happen. 80 00:04:53,789 --> 00:04:56,289 You're going to email me you're going to DM me. 81 00:04:56,525 --> 00:05:00,135 And you're going to go, Oh my God, I actually have really good engagement. 82 00:05:01,715 --> 00:05:04,385 Now I have a problem of why aren't they converting. 83 00:05:04,684 --> 00:05:09,164 And my solution is this, you need to be in my Project Wee Posse 84 00:05:09,164 --> 00:05:10,755 business coaching membership. 85 00:05:11,104 --> 00:05:11,544 Period. 86 00:05:11,555 --> 00:05:12,164 End of story. 87 00:05:12,164 --> 00:05:16,920 If you are making less than 15, 000 a month, Consecutively in your 88 00:05:16,930 --> 00:05:22,000 business, in your online business, specifically, this is it for you. 89 00:05:22,110 --> 00:05:25,600 If you don't have an online arm of your business, but maybe you have a 90 00:05:25,600 --> 00:05:29,130 spa, maybe you have a salon, maybe you're a realtor and you're wanting 91 00:05:29,130 --> 00:05:33,159 to drive more leads to that service based business or physical business. 92 00:05:33,559 --> 00:05:35,090 This is also for you. 93 00:05:35,140 --> 00:05:41,100 All the information is on the page, Virgo style, word by word, every single thing 94 00:05:41,110 --> 00:05:43,679 has been reviewed and nuanced by me. 95 00:05:44,140 --> 00:05:45,789 And here's what's really cool. 96 00:05:45,799 --> 00:05:49,150 So we have an annual option where you get two months for free. 97 00:05:49,150 --> 00:05:51,809 So this makes this resource 2 a day. 98 00:05:52,199 --> 00:05:55,840 This is not a membership where it's just like, A whole bunch 99 00:05:55,840 --> 00:05:57,689 of videos that are self paced. 100 00:05:57,860 --> 00:06:02,860 We have an incredible membership portal with well over 300 training videos for 101 00:06:02,860 --> 00:06:09,029 me and other special guest experts, but you also get weekly live trainings and 102 00:06:09,029 --> 00:06:12,479 a majority of them are by yours truly. 103 00:06:12,760 --> 00:06:18,150 So what I've done is it's like, so when you go to buy a really nice gift 104 00:06:18,179 --> 00:06:20,730 for somebody, But it's too expensive. 105 00:06:20,730 --> 00:06:21,340 You know what I mean? 106 00:06:21,340 --> 00:06:22,530 For one person to buy. 107 00:06:22,530 --> 00:06:26,630 So you all pull your money together to buy someone that Louis Vuitton bag or that 108 00:06:26,630 --> 00:06:30,820 crystal balls or whatever it is, that's what you're doing in the membership. 109 00:06:30,830 --> 00:06:31,960 Cause in order to get. 110 00:06:32,315 --> 00:06:37,534 access to me, my intellectual property, my proven strategies, my techniques, and all 111 00:06:37,534 --> 00:06:42,664 of that, it's thousands and thousands of dollars and you're getting it for 2 a day. 112 00:06:42,674 --> 00:06:46,954 Basically when you do the annual option, when you pick the annual option, you 113 00:06:47,004 --> 00:06:50,224 also get my nail your niche masterclass. 114 00:06:50,670 --> 00:06:54,700 It's a two hour masterclass that also includes how to properly 115 00:06:54,770 --> 00:06:58,440 optimize your Instagram bio, which is a thing it's legit. 116 00:06:58,450 --> 00:07:01,659 And it really is important and it's completely up to date 117 00:07:02,450 --> 00:07:03,630 and that's included in there. 118 00:07:03,800 --> 00:07:08,959 So when I did that masterclass live, I think it was like either, I think it was 119 00:07:08,959 --> 00:07:11,750 around like 500 people paid to be in it. 120 00:07:12,269 --> 00:07:15,810 And now that's available to you when you get the annual option. 121 00:07:15,820 --> 00:07:20,410 Plus you get my content creation, made easy course bundle with my 122 00:07:20,410 --> 00:07:22,449 fill in the blank post templates. 123 00:07:22,800 --> 00:07:27,989 You get to have my exact content planner that I use to this day and hundreds 124 00:07:27,989 --> 00:07:31,739 and hundreds of people are using, and that's also free when you join. 125 00:07:31,770 --> 00:07:35,520 Now there is a month to month option because I know some of you are commitment 126 00:07:35,520 --> 00:07:38,479 phobes, or you're like, God, this sounds good, too good to be true. 127 00:07:38,479 --> 00:07:39,439 I want to test it out. 128 00:07:39,905 --> 00:07:41,384 And that's in there for you as well. 129 00:07:41,415 --> 00:07:47,604 We keep this membership capped at a certain size so that I can in integrity 130 00:07:47,604 --> 00:07:52,214 call it a business coaching membership where it's a group coaching experience. 131 00:07:52,434 --> 00:07:55,474 So you're not going to see thousands and thousands of people in here, 132 00:07:55,584 --> 00:07:59,761 you're going to feel like you're in a high level group coaching program 133 00:07:59,761 --> 00:08:01,161 with the most amazing people. 134 00:08:01,436 --> 00:08:04,786 So you can swipe up, go inside the show notes. 135 00:08:04,816 --> 00:08:06,566 And so you can get into the posse. 136 00:08:06,576 --> 00:08:08,336 It's in the description here on YouTube. 137 00:08:08,656 --> 00:08:09,536 Project me with tiffany. 138 00:08:09,706 --> 00:08:12,066 com forward slash project me posse. 139 00:08:12,486 --> 00:08:17,226 And if you aren't in this, I don't, I don't know what to tell you. 140 00:08:17,306 --> 00:08:18,676 There's a reason it's famous. 141 00:08:18,676 --> 00:08:22,976 There's a reason people have been members for years in this, even once they've 142 00:08:22,976 --> 00:08:26,146 far surpassed that 15, 000 a month. 143 00:08:26,806 --> 00:08:31,706 In their business marker because the community and the collaboration, 144 00:08:31,706 --> 00:08:35,916 and then you share tips and resources and it's incredible. 145 00:08:35,916 --> 00:08:41,766 Plus we have a lot of fun and we give the folks give the average 146 00:08:41,786 --> 00:08:45,296 engagement rates are actually abysmal. 147 00:08:45,786 --> 00:08:46,816 We're talking. 148 00:08:46,886 --> 00:08:47,186 0. 149 00:08:47,266 --> 00:08:53,186 5 to 1 percent for most accounts and even what is considered a 150 00:08:53,226 --> 00:08:56,554 good engagement rate is only 3%. 151 00:08:56,554 --> 00:09:01,736 That means 97 percent of your followers are scrolling past your stuff. 152 00:09:02,676 --> 00:09:07,126 So you can go and calculate your engagement rate and you will 153 00:09:07,126 --> 00:09:10,786 quickly go, Oh my God, actually my engagement rate is on point. 154 00:09:10,796 --> 00:09:11,816 It's in zone. 155 00:09:12,096 --> 00:09:13,246 It's incredible. 156 00:09:13,246 --> 00:09:13,296 It's incredible. 157 00:09:13,546 --> 00:09:17,766 So you're delusional and these are actual real numbers. 158 00:09:17,806 --> 00:09:21,076 I thought the same thing when I started, I was like, actually, 159 00:09:21,076 --> 00:09:22,586 I, my stuff's really good. 160 00:09:22,586 --> 00:09:26,076 And why isn't this growing faster and why aren't there more people 161 00:09:26,076 --> 00:09:27,626 and why isn't there more happening? 162 00:09:28,456 --> 00:09:30,886 Here's the other thing when it comes to this, and then we're going to 163 00:09:30,886 --> 00:09:34,706 get into the four actual tangible things that you're going to implement 164 00:09:34,736 --> 00:09:42,276 and see results immediately is that your best content that is the most 165 00:09:42,296 --> 00:09:44,336 profitable and highest converting. 166 00:09:44,776 --> 00:09:48,706 It is often going to get the crappiest engagement. 167 00:09:49,536 --> 00:09:53,716 So my, in general, except for some anomalies, like if you happen to 168 00:09:53,726 --> 00:09:58,526 have a crossover where you have a profitable piece of content, this 169 00:09:58,526 --> 00:10:00,036 is what I teach inside the posse. 170 00:10:00,036 --> 00:10:01,446 One of several key things. 171 00:10:01,921 --> 00:10:03,511 And it also goes viral. 172 00:10:03,521 --> 00:10:05,971 That's what I mean by an anomaly and universe. 173 00:10:06,001 --> 00:10:06,871 We welcome this. 174 00:10:06,871 --> 00:10:07,221 Okay. 175 00:10:07,241 --> 00:10:10,731 We welcome all of this, but that can't be a strategy that can't be a, 176 00:10:10,971 --> 00:10:14,921 I'm manifesting and hoping that it's going to, that's going to happen. 177 00:10:14,921 --> 00:10:16,671 And I'm going to keep trying to go viral. 178 00:10:16,671 --> 00:10:17,501 And that's my strategy. 179 00:10:17,531 --> 00:10:22,371 That's not a strategy that would be like you having a stock portfolio 180 00:10:22,661 --> 00:10:26,441 and your only strategy in the stock portfolio is to constantly 181 00:10:26,441 --> 00:10:29,171 pick like short term big winners. 182 00:10:29,461 --> 00:10:29,861 It's like. 183 00:10:30,431 --> 00:10:31,921 That's not going to end well for you. 184 00:10:31,981 --> 00:10:32,461 Okay. 185 00:10:32,581 --> 00:10:36,081 I promise you, you have to have, you have to have a variance 186 00:10:36,111 --> 00:10:37,411 of what's going on, right? 187 00:10:37,411 --> 00:10:42,401 You need to make sure that you have a wide spread and solid proven 188 00:10:42,401 --> 00:10:47,231 strategy and then allow yourself and set yourself up to , be open and 189 00:10:47,231 --> 00:10:50,631 available for viral opportunities. 190 00:10:51,771 --> 00:11:00,266 So for example, A lot of my carousel posts, even my video posts that I 191 00:11:00,276 --> 00:11:06,686 do, let's talk about Instagram in particular, they're not getting all 192 00:11:06,696 --> 00:11:10,846 the gazillions of shares and all the views that some of my like funny ones 193 00:11:10,846 --> 00:11:15,686 are doing or aspirational content ones, or even an empowering ones get. 194 00:11:16,086 --> 00:11:19,206 So when you're looking at other people and you're comparing. 195 00:11:19,916 --> 00:11:25,966 The content that's getting a lot are, memes, funny stuff, empowering 196 00:11:25,966 --> 00:11:28,346 stuff, even inspirational stuff. 197 00:11:28,676 --> 00:11:34,146 , even let's, let's call it like it is, even like kind of sexy stuff or 198 00:11:34,156 --> 00:11:36,946 fantasy kind of marketing pretty stuff. 199 00:11:37,671 --> 00:11:41,201 But that's not the stuff that converts and we have to be very careful over 200 00:11:41,201 --> 00:11:46,451 here at project me and we have a team meeting every month to keep us on track 201 00:11:46,461 --> 00:11:49,301 because we've we've fallen forward a few times where it's like, Oh, we need 202 00:11:49,301 --> 00:11:51,241 to put out more content like this. 203 00:11:51,251 --> 00:11:54,381 People love Tiffany's, you know, funny reels and stuff. 204 00:11:54,911 --> 00:12:00,211 And yet, while yes, the engagement is high, you'll actually see the 205 00:12:00,261 --> 00:12:02,661 act, the dollars behind the scenes. 206 00:12:02,661 --> 00:12:05,521 If we're doing too much of it, start to go down. 207 00:12:06,091 --> 00:12:07,351 So that's hard facts. 208 00:12:07,361 --> 00:12:14,311 So don't judge your success and how your social media is working for your 209 00:12:14,321 --> 00:12:16,151 business based on vanity metrics. 210 00:12:16,181 --> 00:12:21,121 I want you to base it on conversions and sales and conversations that 211 00:12:21,121 --> 00:12:23,171 are happening that lead to sales. 212 00:12:23,221 --> 00:12:23,591 Okay. 213 00:12:24,481 --> 00:12:25,951 So, the four things. 214 00:12:25,971 --> 00:12:28,521 Number one, you need to regroup. 215 00:12:28,861 --> 00:12:30,411 We can do it right now, today. 216 00:12:30,411 --> 00:12:31,631 We can do it together. 217 00:12:31,691 --> 00:12:36,731 You need to set a new boundary and new standards for your content. 218 00:12:37,521 --> 00:12:39,331 They've gotten sloppy. 219 00:12:39,501 --> 00:12:41,851 Things are off, off base. 220 00:12:42,121 --> 00:12:43,141 Things aren't working. 221 00:12:43,151 --> 00:12:46,741 Isn't this what you would do in a relationship? 222 00:12:47,351 --> 00:12:50,301 Is, I had to move the screen here for those of you watching on YouTube. 223 00:12:50,821 --> 00:12:55,291 Is that what you would do in a relationship, in a friendship, even 224 00:12:55,291 --> 00:12:58,981 like in an area of your life, like maybe your own health, maybe in how 225 00:12:58,981 --> 00:13:04,371 you've been eating, maybe in your self care routine, something isn't working. 226 00:13:04,381 --> 00:13:10,321 Usually you have, um, your boundaries have gotten soft or you need to raise 227 00:13:10,321 --> 00:13:12,401 your standards and tighten things up. 228 00:13:12,781 --> 00:13:14,111 And here's what I mean by this. 229 00:13:14,131 --> 00:13:16,621 And I'm going to give you some examples of my boundaries. 230 00:13:17,416 --> 00:13:25,446 And my boundary is if I wouldn't be excited to share that piece of content 231 00:13:25,456 --> 00:13:30,636 with someone or have the feeling of, Mm, this is really damn good. 232 00:13:30,636 --> 00:13:31,796 Like this is helpful. 233 00:13:31,836 --> 00:13:32,836 This is legit. 234 00:13:33,296 --> 00:13:37,399 Like, wow, this would have really helped the old Tiffany or this would 235 00:13:37,399 --> 00:13:39,446 have really helped me at some point. 236 00:13:39,811 --> 00:13:45,351 Where you know, if it's like phoned in and basic or if it's like, damn, 237 00:13:45,591 --> 00:13:47,791 this is legit, it's not approved. 238 00:13:48,536 --> 00:13:54,176 If you want to have a high amount of people coming into your audience, 239 00:13:54,176 --> 00:13:58,446 if you want to attract high quality people, if you want to attract buyers, 240 00:13:58,466 --> 00:14:04,236 instead of people just wasting your time, you've got to set higher standards 241 00:14:04,266 --> 00:14:06,136 and boundaries for your content. 242 00:14:06,396 --> 00:14:08,026 And you might not like this. 243 00:14:08,026 --> 00:14:12,776 You're like, Oh, that sounds so exhausting because then I get into perfectionism. 244 00:14:12,776 --> 00:14:14,876 And then I, I don't know if it's good enough. 245 00:14:14,926 --> 00:14:15,836 Again. 246 00:14:16,711 --> 00:14:21,221 You can't be doing this stuff alone if you're always just 247 00:14:21,221 --> 00:14:23,481 dependent alone on your own brain. 248 00:14:23,491 --> 00:14:24,021 Yes. 249 00:14:24,021 --> 00:14:27,341 Like even with the podcast, I'll get stuck in total perfectionism. 250 00:14:27,601 --> 00:14:30,591 I would rerecord a thousand times. 251 00:14:31,011 --> 00:14:35,521 You have to trust the feeling in your body of no, this is really good. 252 00:14:35,521 --> 00:14:39,651 Like, you know, the difference, you know, it's not a matter 253 00:14:39,651 --> 00:14:40,921 of, it has to be perfect. 254 00:14:40,931 --> 00:14:42,981 It's a matter of, is this shit solid? 255 00:14:43,481 --> 00:14:44,691 Or is this shit basic? 256 00:14:44,701 --> 00:14:47,301 Am I regurgitating more, more stuff? 257 00:14:47,821 --> 00:14:51,611 Other boundaries are your, consistency in posting. 258 00:14:52,421 --> 00:14:53,961 Are you a feast or famine er? 259 00:14:54,391 --> 00:14:55,591 Are you a zig zag er? 260 00:14:56,241 --> 00:15:00,891 Normally what I see happen with people who come to me is they'll 261 00:15:00,891 --> 00:15:03,851 say, Nothing's working, da da da da da da da da, the whole thing, okay. 262 00:15:03,921 --> 00:15:08,906 And I, I, I hear it out, I get it, okay, let's talk, then I might, I ask, Tell 263 00:15:08,906 --> 00:15:14,096 me your posting schedule because it's not about like posting more and doing 264 00:15:14,096 --> 00:15:17,436 more is going to get you more You know, that's the opposite of what I teach. 265 00:15:17,436 --> 00:15:21,536 I'm all about making more and working less But I will tell you what the 266 00:15:21,536 --> 00:15:25,576 threshold is and if you're not willing to do it, I'm gonna be dead 267 00:15:25,576 --> 00:15:31,056 ass Don't bother toe dipping in your business toe dipping with something as 268 00:15:31,056 --> 00:15:37,636 important as content marketing content marketing should be You The main way 269 00:15:37,806 --> 00:15:42,996 you generate leads and sales for your business, period, end of story, okay? 270 00:15:43,726 --> 00:15:47,186 And that includes if you have a podcast, if you have a blog, if you have an email, 271 00:15:47,186 --> 00:15:53,396 I'm talking digital marketing in general, and this should be like high, high, 272 00:15:53,406 --> 00:15:55,776 high, high priority over other things. 273 00:15:56,426 --> 00:16:02,826 If you are not willing to make a promise to yourself and stick with it. 274 00:16:03,296 --> 00:16:06,386 Of, I'm gonna give you what my promises are, okay? 275 00:16:06,416 --> 00:16:11,326 Cause it obviously works, and I know you guys like hearing straight up numbers. 276 00:16:11,686 --> 00:16:14,876 You hate when people like, just speak in general shit, and then 277 00:16:14,876 --> 00:16:16,456 it makes you just overthink more. 278 00:16:16,466 --> 00:16:18,386 And I totally agree, and I hate that shit. 279 00:16:18,616 --> 00:16:19,946 And we don't do that in the posse. 280 00:16:20,086 --> 00:16:20,946 We're not about that here. 281 00:16:21,716 --> 00:16:25,546 So on Instagram, it's six posts a week. 282 00:16:26,246 --> 00:16:27,366 Period, end of story. 283 00:16:27,376 --> 00:16:28,946 And they're like, not basic. 284 00:16:29,336 --> 00:16:29,796 All right. 285 00:16:30,426 --> 00:16:37,266 So that's, that's, that's happening, five days a week of Instagram stories. 286 00:16:38,686 --> 00:16:44,156 And then Facebook is, there's definitely something there six days a week, 287 00:16:44,516 --> 00:16:47,656 over on Tiki talk six days a week. 288 00:16:48,096 --> 00:16:52,926 Pinterest is a different strategy, , but I have, I have a, I have a couple 289 00:16:52,926 --> 00:16:57,016 of great trainings on Pinterest from my Pinterest manager in there. 290 00:16:57,386 --> 00:17:00,906 And, and she'll tell you what's worth it, like, what's the 291 00:17:00,906 --> 00:17:02,626 threshold or don't bother. 292 00:17:02,986 --> 00:17:08,996 YouTube, we have, the podcast obviously goes up there, , twice a week. 293 00:17:08,996 --> 00:17:14,476 And then we have, about three to four YouTube shorts for each of those episodes. 294 00:17:15,186 --> 00:17:19,976 And then emails, when my, to nurture your email list, we send one a week. 295 00:17:20,641 --> 00:17:26,501 Sometimes we have to, it depends, and then it's a whole different strategy when 296 00:17:26,501 --> 00:17:32,031 you're in a launch mode, when you have a sale, when you have a big offer, and 297 00:17:32,091 --> 00:17:36,961 I also teach that inside the Posse with all the numbers and all the breakdown. 298 00:17:37,691 --> 00:17:42,991 So what are, what's your actual boundary for yourself? 299 00:17:43,041 --> 00:17:44,861 And it's got to be non negotiable. 300 00:17:45,426 --> 00:17:50,306 And I'm not saying like, Oh my God, I had an unexpected death in my family. 301 00:17:50,316 --> 00:17:54,666 And, and I also have explosive diarrhea and how am I supposed to do this? 302 00:17:58,176 --> 00:17:59,906 You're not going to like this either. 303 00:18:00,026 --> 00:18:03,326 I'm not saying there aren't an anomaly and that's where your 304 00:18:03,326 --> 00:18:06,776 brain is going is already trying to find an excuse not to do it. 305 00:18:07,866 --> 00:18:10,386 I've had people unexpectedly die. 306 00:18:10,976 --> 00:18:12,756 I've had major surgery. 307 00:18:13,446 --> 00:18:20,306 I've had my beloved baby first bulldog, Molly die suddenly. 308 00:18:21,221 --> 00:18:22,561 I could go on and on. 309 00:18:22,621 --> 00:18:29,551 I've had, major PTSD flashbacks and heavy stuff happening. 310 00:18:29,561 --> 00:18:30,391 And guess what? 311 00:18:30,841 --> 00:18:35,471 I still show up because what I talk about and who I serve, 312 00:18:36,961 --> 00:18:39,171 I am so passionate about it. 313 00:18:39,201 --> 00:18:41,191 I care about it so much. 314 00:18:41,391 --> 00:18:43,121 I love it so much. 315 00:18:43,411 --> 00:18:48,201 It's cathartic for me to create the content and serve. 316 00:18:48,401 --> 00:18:51,091 It feels really good to be of service. 317 00:18:51,871 --> 00:18:55,491 And I'm not sitting here with this expectation of, Oh, there better 318 00:18:55,491 --> 00:18:56,641 be tons of people who love this. 319 00:18:56,671 --> 00:18:59,921 Oh, this better go viral because then you're just going to be resentful. 320 00:19:00,791 --> 00:19:05,281 So if you're not delighting in the content that you're creating, 321 00:19:05,281 --> 00:19:07,951 and I'm not saying you're going to feel like it on any given day. 322 00:19:08,041 --> 00:19:11,971 I mean, even me recording this right now, I'm in my podcast 323 00:19:11,981 --> 00:19:13,741 studio at the Calabasas house. 324 00:19:14,291 --> 00:19:15,871 There's not a cloud in the sky. 325 00:19:15,881 --> 00:19:17,451 It's perfect outside. 326 00:19:17,691 --> 00:19:19,541 The pool is perfectly heated. 327 00:19:19,901 --> 00:19:21,521 I want to be out there floating. 328 00:19:21,651 --> 00:19:22,071 Right. 329 00:19:22,566 --> 00:19:27,066 And, but I am going to go out there and float for many hours and my 330 00:19:27,066 --> 00:19:29,196 boundary is, and I do this first. 331 00:19:29,976 --> 00:19:30,236 You're right. 332 00:19:30,236 --> 00:19:34,386 I, I serve first and you do that, you receive, you serve. 333 00:19:34,881 --> 00:19:37,291 And the sales come, you serve, you serve. 334 00:19:37,301 --> 00:19:41,021 But if you are going, okay, I've served, I've served for three weeks, 335 00:19:41,031 --> 00:19:42,231 Tiffany, where are the people? 336 00:19:42,261 --> 00:19:42,821 Where are the people? 337 00:19:42,841 --> 00:19:43,331 Where is it? 338 00:19:43,451 --> 00:19:44,121 Why isn't it happening? 339 00:19:44,131 --> 00:19:44,201 No. 340 00:19:45,091 --> 00:19:46,031 Wow. 341 00:19:46,931 --> 00:19:47,771 That is ego. 342 00:19:47,771 --> 00:19:49,361 And that's not true service. 343 00:19:50,021 --> 00:19:54,551 So set new boundaries and standards for yourself and adhere to them 344 00:19:54,601 --> 00:19:56,521 and call yourself out with love. 345 00:19:57,001 --> 00:19:58,411 You got to own your part in it. 346 00:19:58,881 --> 00:20:06,701 Because there is no way that you are having high standards and boundaries for 347 00:20:06,701 --> 00:20:11,491 your content on, on your various platforms and you're doing it consecutively and 348 00:20:11,491 --> 00:20:15,711 you're not growing at all and your engagement rate isn't at least 0. 349 00:20:15,711 --> 00:20:16,691 5%. 350 00:20:17,521 --> 00:20:19,141 I can tell you right now that's impossible. 351 00:20:19,621 --> 00:20:19,961 Okay. 352 00:20:20,581 --> 00:20:23,781 Number two, you got to get wild. 353 00:20:24,591 --> 00:20:26,691 You got to mix it up and get wild. 354 00:20:27,651 --> 00:20:32,901 You've gotten stagnant and stale in your own content where you're kind 355 00:20:32,901 --> 00:20:36,041 of bored of it, maybe you're kind of bored of the subject matter. 356 00:20:36,601 --> 00:20:41,331 Maybe you're bored of the exact type of content you're creating, the 357 00:20:41,331 --> 00:20:43,781 location that you're creating it in. 358 00:20:44,201 --> 00:20:47,411 You feel like you're talking about the same thing over and over again, 359 00:20:47,411 --> 00:20:52,311 so it's feeling like old news to you, and because it feels like old news 360 00:20:52,311 --> 00:20:57,581 to you energetically, it's off, and therefore it's repelling people, even 361 00:20:57,581 --> 00:20:59,421 if you think you're faking it, it is. 362 00:21:00,146 --> 00:21:06,106 And I want you to stop looking for inspiration on content from people 363 00:21:06,106 --> 00:21:09,776 within your genre, people within your niche, people within your industry, 364 00:21:09,986 --> 00:21:11,816 stop, stop, stop, stop, stop. 365 00:21:12,246 --> 00:21:17,316 If you want to stand out, then why would you be looking at what other 366 00:21:17,326 --> 00:21:19,676 people are doing in your space? 367 00:21:19,676 --> 00:21:21,806 That's just going to make you blend in. 368 00:21:22,356 --> 00:21:23,086 Stop it. 369 00:21:23,576 --> 00:21:24,886 Mute these accounts. 370 00:21:25,476 --> 00:21:29,576 I'm not saying you can't go look at those just to get like a pulse 371 00:21:29,576 --> 00:21:31,976 on like, Oh, that's interesting. 372 00:21:31,976 --> 00:21:35,116 They're doing this and a pulse in the industry or people 373 00:21:35,116 --> 00:21:36,496 you support that you like. 374 00:21:36,496 --> 00:21:41,376 I mean, I have a lot of fellow business coaches and money experts. 375 00:21:42,506 --> 00:21:47,656 And speakers who also follow me and I follow them and that's okay, but where 376 00:21:47,656 --> 00:21:54,586 you're going for inspiration, in fact, get analog, get the fuck off social media, go 377 00:21:54,636 --> 00:22:00,086 actually walk around, , the rich person mall, as I call it, go into some luxury 378 00:22:00,086 --> 00:22:05,836 stores, get inspired by looking at some of your favorite clothing brands content. 379 00:22:06,366 --> 00:22:11,836 Maybe even go hit up a newsstand or a Barnes and Noble and get 380 00:22:11,836 --> 00:22:17,606 some actual hard copy magazines and look at ads in, in that way. 381 00:22:18,186 --> 00:22:24,226 One of my favorite places that I send my clients is to Sephora, any beauty store 382 00:22:24,226 --> 00:22:31,226 will do, but the best, minds, creative geniuses are in the consumer packaged 383 00:22:31,226 --> 00:22:33,096 goods world, which my other company. 384 00:22:33,371 --> 00:22:37,431 That I've had for 16 years, my digital marketing and branding, branding agency 385 00:22:37,431 --> 00:22:42,271 that specializes in the healthcare medical space, but also, consumer 386 00:22:42,271 --> 00:22:47,441 practice packaged goods, mostly like in dermatology, like lotions and potions 387 00:22:47,441 --> 00:22:49,071 and soaps and all that kind of stuff. 388 00:22:49,611 --> 00:22:51,261 It's all about the packaging. 389 00:22:51,541 --> 00:22:54,181 A lot of this stuff all has the same ingredient ingredients. 390 00:22:54,181 --> 00:22:56,751 I'm not saying there aren't some unique formulas, but it's about the 391 00:22:56,751 --> 00:22:58,641 packaging, the color, the fonts. 392 00:22:59,466 --> 00:23:02,786 Well, go get inspired by stuff like that. 393 00:23:02,906 --> 00:23:08,876 Where do you think these amazing, clothing designers and the people that 394 00:23:08,876 --> 00:23:13,446 you see them wearing their stuff at like the Met Gala, these creative directors, 395 00:23:13,756 --> 00:23:18,753 they'll fly to India, they'll fly to Japan, they'll go to the Maldives, they'll 396 00:23:18,753 --> 00:23:24,876 go to Eastern Europe, they'll go look at, really cool, graffiti street art. 397 00:23:25,206 --> 00:23:31,036 And Germany, they will go to all these different places to get inspirations 398 00:23:31,036 --> 00:23:37,756 of textiles and colors and vibes to infuse in their designs because if 399 00:23:37,776 --> 00:23:44,021 you are only keeping yourself in this enclosed box, You know, in the exact 400 00:23:44,021 --> 00:23:47,681 house you're still in or apartment you're in with the same people you hang out 401 00:23:47,681 --> 00:23:50,931 with, with the same places that you go all the time, with the same shit you 402 00:23:50,931 --> 00:23:54,871 eat, with the same stuff you follow, with the same stuff you watch on TV. 403 00:23:55,241 --> 00:24:01,741 How could you expect to get divinely and creatively inspired to be 404 00:24:01,761 --> 00:24:06,301 able to infuse something fresh, something different, something 405 00:24:06,301 --> 00:24:08,231 that's going to make you stand out. 406 00:24:08,851 --> 00:24:11,341 The reason you guys love my shit. 407 00:24:11,656 --> 00:24:15,396 Is I stand out what makes me stand out. 408 00:24:15,396 --> 00:24:17,756 It's not necessarily visuals in this. 409 00:24:17,786 --> 00:24:19,216 I want to give you this example. 410 00:24:19,216 --> 00:24:20,576 Cause I know where your brains go. 411 00:24:20,576 --> 00:24:24,036 You're like, well, I don't have, you know, I don't have a beach house. 412 00:24:24,046 --> 00:24:26,266 And then like a luxury other house, Tiffany, I don't 413 00:24:26,296 --> 00:24:27,536 travel all over the world. 414 00:24:27,536 --> 00:24:29,586 Like you, I don't have that exciting of a life. 415 00:24:29,616 --> 00:24:31,786 Like I don't have an aesthetic kitchen. 416 00:24:31,806 --> 00:24:32,916 I hear all the things. 417 00:24:32,996 --> 00:24:33,466 Okay. 418 00:24:33,626 --> 00:24:34,096 I get it. 419 00:24:35,516 --> 00:24:40,076 But I'm not talking about looks, okay? 420 00:24:40,076 --> 00:24:43,696 Yeah, so you can do things, some of you get really excited to change up your look. 421 00:24:43,976 --> 00:24:47,076 Change up your hair, change, that's, that's a vibe too, okay? 422 00:24:47,076 --> 00:24:49,726 But I'm not saying it has to be that. 423 00:24:50,146 --> 00:24:58,416 I'm talking about what makes me stand out is the fact that I serve it straight, 424 00:24:58,476 --> 00:25:01,006 I'm raw, I'm kind of thug, okay? 425 00:25:01,056 --> 00:25:05,086 Like, from Chicago, like, I'll go Chi town on your ass. 426 00:25:05,086 --> 00:25:05,296 Thanks. 427 00:25:05,911 --> 00:25:11,391 Um, I am unconventional in how I explain things, but Homegirl has the receipts. 428 00:25:12,351 --> 00:25:13,611 And I show the receipts. 429 00:25:13,611 --> 00:25:17,111 If you've not seen my receipts, uh, highlight on Instagram, 430 00:25:17,111 --> 00:25:18,361 I highly recommend it. 431 00:25:18,901 --> 00:25:22,751 Um, cause I show not just the glory side of the receipts. 432 00:25:22,971 --> 00:25:27,851 I also show you what real receipts look like in business or some 433 00:25:27,851 --> 00:25:30,361 months are way down because you're pulling back the arrow. 434 00:25:30,361 --> 00:25:32,741 You're investing more in order to spring ahead. 435 00:25:33,651 --> 00:25:39,351 So that's what makes me different is I do something very different. 436 00:25:39,541 --> 00:25:42,691 Show up in a different energy, explain things different. 437 00:25:42,701 --> 00:25:44,221 My personality is different. 438 00:25:44,741 --> 00:25:50,331 From all these other people who teach, you know, how to, how to make money online. 439 00:25:50,771 --> 00:25:51,321 Okay. 440 00:25:52,011 --> 00:25:54,981 So you are unique in of yourself. 441 00:25:55,201 --> 00:25:59,361 Stop trying to blend in with other people in your industry, feeling 442 00:25:59,361 --> 00:26:00,931 like they have the secret template. 443 00:26:01,001 --> 00:26:02,501 I just need to follow this. 444 00:26:02,961 --> 00:26:04,191 It's the opposite. 445 00:26:04,471 --> 00:26:08,421 I need you to not follow it so that you can stand the hell out. 446 00:26:08,441 --> 00:26:10,051 And that's what makes you polarizing. 447 00:26:10,131 --> 00:26:11,791 People don't want more of the same. 448 00:26:12,436 --> 00:26:14,106 They want something fresh and different. 449 00:26:14,566 --> 00:26:21,216 Number three, I want you to test new formats and hook lines. 450 00:26:22,591 --> 00:26:27,531 You may have gotten in the same kind of pattern because we all can take the path 451 00:26:27,531 --> 00:26:30,061 of least resistance and get a little lazy. 452 00:26:30,091 --> 00:26:34,291 Maybe you have a lot of, you know, heavy stuff going on in your life right 453 00:26:34,291 --> 00:26:36,311 now, or you're a little overwhelmed. 454 00:26:36,721 --> 00:26:41,341 And so it's like you do what comes easy to you, because when it comes to 455 00:26:41,341 --> 00:26:46,721 technology and creating content and doing all the things, it's, it, it can 456 00:26:46,721 --> 00:26:48,761 be really exhausting keeping up with it. 457 00:26:48,811 --> 00:26:52,611 I just bought a vlogging. 458 00:26:53,006 --> 00:26:58,876 Camera, , so that I can have an upgraded experience for you guys 459 00:26:58,906 --> 00:27:00,706 over on project me TV on YouTube. 460 00:27:00,706 --> 00:27:03,756 And if you're not subscribed over there, you need to, you can watch 461 00:27:03,756 --> 00:27:07,836 the show live and it's rather entertaining to watch it live. 462 00:27:07,836 --> 00:27:13,686 And you can also comment live as I'm talking, and that helps keep your focus. 463 00:27:13,686 --> 00:27:15,456 It helps cement a lot of the information. 464 00:27:15,456 --> 00:27:16,746 And I read all the comments. 465 00:27:16,756 --> 00:27:21,396 So comment right now, if you guys are watching on project me TV. 466 00:27:22,311 --> 00:27:24,701 And I know some of you guys are visual learners too. 467 00:27:25,061 --> 00:27:31,091 So I know I need, I don't need to, I want to upgrade the video quality on there. 468 00:27:31,721 --> 00:27:37,471 And so I got a, the Sony vlogging camera that my creative director, 469 00:27:37,491 --> 00:27:38,961 you know, told me to get. 470 00:27:39,571 --> 00:27:44,081 I've been fucking around with it for a full day now. 471 00:27:44,461 --> 00:27:45,611 And I'm frustrated. 472 00:27:45,611 --> 00:27:48,801 I mean, I don't understand the audio doesn't sound great on it. 473 00:27:48,831 --> 00:27:51,551 I don't get how you can connect an external mic to it. 474 00:27:51,646 --> 00:27:54,086 Boppity boppity beepity boo. 475 00:27:54,706 --> 00:27:57,366 And it would be easier for me to say, you know what, fuck it. 476 00:27:57,456 --> 00:27:58,416 This isn't worth it. 477 00:27:58,446 --> 00:28:01,926 I'll just keep this the same, but that's how I felt about Tik TOK, but that's 478 00:28:01,926 --> 00:28:05,246 how I felt about Instagram, but that's how I felt about podcasting, but that's 479 00:28:05,246 --> 00:28:08,446 how I felt about Pinterest, but that's how I felt about building an email list. 480 00:28:08,786 --> 00:28:11,866 That's how we all feel about, that's how I felt about yoga. 481 00:28:12,656 --> 00:28:15,346 That's how I felt about doing inner child healing work. 482 00:28:15,356 --> 00:28:17,186 That's how I felt about doing breath work. 483 00:28:17,196 --> 00:28:19,056 That's how I felt about doing somatic work. 484 00:28:19,056 --> 00:28:20,346 I could go on and on. 485 00:28:20,996 --> 00:28:27,206 That's how we all feel when we are doing something new, something different. 486 00:28:27,206 --> 00:28:28,066 It's going to feel hard. 487 00:28:28,066 --> 00:28:29,466 It's going to feel complicated. 488 00:28:29,466 --> 00:28:34,416 So then it can be, our ego can come in there and go, we'll do that tomorrow. 489 00:28:34,656 --> 00:28:36,186 We'll get into that next week. 490 00:28:36,406 --> 00:28:38,526 You know, do this now because you'll be able to just get 491 00:28:38,526 --> 00:28:40,166 it done and have it be quick. 492 00:28:40,861 --> 00:28:43,211 And so you just need to kind of call yourself out on it. 493 00:28:43,221 --> 00:28:46,211 And you don't have to test all the new things all at once. 494 00:28:46,251 --> 00:28:50,751 This is not an all or nothing, but what's a new format you can test. 495 00:28:51,001 --> 00:28:56,291 Maybe it's been one that you've been highly resistant to and, and that's 496 00:28:56,291 --> 00:28:58,031 likely the one that you need to do. 497 00:28:58,436 --> 00:29:01,136 Most likely, it's face to camera content. 498 00:29:01,466 --> 00:29:04,556 That is the highest converting, period, end of story. 499 00:29:04,796 --> 00:29:10,546 I don't care if you don't have, some dynamic, charismatic personality. 500 00:29:10,816 --> 00:29:13,316 I don't care if you look a hot mess. 501 00:29:13,386 --> 00:29:17,746 I don't care if you are, Conventionally attractive or 502 00:29:17,746 --> 00:29:20,036 conventionally not so attractive. 503 00:29:20,336 --> 00:29:24,256 It does not matter that content does really well, but maybe 504 00:29:24,256 --> 00:29:25,396 you've been in resistant of it. 505 00:29:25,416 --> 00:29:29,976 Maybe you're someone who really does like to dance, or you've always wanted 506 00:29:29,976 --> 00:29:37,896 to even do the lip singing type reels or Tik TOKs, but you've avoided doing that. 507 00:29:37,896 --> 00:29:40,946 Cause you're like, oh my God, the people at work are going to think I'm stupid. 508 00:29:40,946 --> 00:29:42,326 What's my mom going to think? 509 00:29:42,386 --> 00:29:43,796 Oh, my friends from. 510 00:29:44,261 --> 00:29:46,851 College are going to make fun of me and think, Oh, she thinks she's 511 00:29:46,851 --> 00:29:53,451 an influencer now, whatever type of content you're in resistance to. 512 00:29:53,451 --> 00:29:56,721 But when you watch other people doing it, you're like, God, I want to do that. 513 00:29:56,721 --> 00:29:57,791 Or I wish I could do that. 514 00:29:57,791 --> 00:29:59,761 Or I wish I was more of this or less of this. 515 00:29:59,761 --> 00:30:00,631 So I could do that. 516 00:30:00,941 --> 00:30:01,901 That's your move. 517 00:30:02,141 --> 00:30:03,511 That's what you need to do. 518 00:30:03,671 --> 00:30:08,041 And you need to be willing to look like an ass and have it be messy 519 00:30:08,071 --> 00:30:10,771 and be weird in order to be good. 520 00:30:10,981 --> 00:30:12,111 And that's for everything. 521 00:30:12,831 --> 00:30:18,486 Like I, I still can't do a lot of things in yoga and maybe I never will. 522 00:30:19,076 --> 00:30:21,476 And, and it also doesn't fucking matter. 523 00:30:22,076 --> 00:30:27,216 You don't need to be the master of all masters of something for it to 524 00:30:27,216 --> 00:30:30,946 be highly lucrative and to help a lot of people and to make a lot of money. 525 00:30:31,556 --> 00:30:34,166 I also want you to test new hook lines. 526 00:30:34,831 --> 00:30:40,171 The first three seconds of your video, whether it is an Instagram, 527 00:30:40,171 --> 00:30:42,671 Facebook story, whether it's a Tik TOK, whether it's a YouTube, whether 528 00:30:42,671 --> 00:30:45,251 it's an Instagram, whatever, that's it. 529 00:30:45,261 --> 00:30:49,211 That's where 85 percent of your creative bandwidth and mental energy 530 00:30:49,211 --> 00:30:57,161 need to go test new hook lines, get fresh, get creative, get inspired by. 531 00:30:58,141 --> 00:31:03,871 Blog headlines, newspaper headlines, magazine article headlines, go on, 532 00:31:04,101 --> 00:31:09,091 on medium and look at headlines that are not even in your industry and 533 00:31:09,091 --> 00:31:14,391 then make them your own, test them out and see something that works. 534 00:31:14,391 --> 00:31:18,761 This is why I don't want you consuming a bunch of content of people who 535 00:31:18,761 --> 00:31:23,111 do a version of what you do because then you're all your hook lines are 536 00:31:23,111 --> 00:31:24,801 going to start sounding the same. 537 00:31:24,861 --> 00:31:25,301 And I. 538 00:31:25,811 --> 00:31:27,781 Do trainings on this again in the posse. 539 00:31:27,781 --> 00:31:28,891 Do you see the theme here? 540 00:31:29,391 --> 00:31:30,671 Just join the damn posse. 541 00:31:31,411 --> 00:31:33,811 Literally all that is in there. 542 00:31:33,821 --> 00:31:37,291 Every single thing I'm sharing with you now, and then some is in 543 00:31:37,291 --> 00:31:42,311 there and it works, and if you want to see even more reviews of the 544 00:31:42,311 --> 00:31:46,971 posse, there are several highlights in my Instagram highlights on it. 545 00:31:46,991 --> 00:31:50,671 In addition, of course, there's tons of it on the page project me with tiffany. 546 00:31:50,841 --> 00:31:52,801 com forward slash project me posse. 547 00:31:53,626 --> 00:31:57,726 Now we're at like that part in the membership where we're like 548 00:31:57,746 --> 00:32:00,286 11 spaces away from being full. 549 00:32:00,546 --> 00:32:04,016 And then what happens is we'll have like eight people join and then 550 00:32:04,016 --> 00:32:07,206 there'll only be a few spaces left or we'll have the whole thing full. 551 00:32:07,606 --> 00:32:11,666 But then, a couple people and their memberships, usually when people end 552 00:32:11,666 --> 00:32:15,886 a membership in there, it's because it's because they're no longer doing 553 00:32:15,886 --> 00:32:17,506 a business they've quit on themselves. 554 00:32:17,806 --> 00:32:21,076 I mean, I could read, we require a reason when people leave. 555 00:32:21,641 --> 00:32:24,771 Um, this is mainly so that we can make sure we're serving 556 00:32:24,771 --> 00:32:25,861 you guys at your greatest. 557 00:32:25,881 --> 00:32:30,341 And it's typically because someone has quit on themselves and their 558 00:32:30,341 --> 00:32:33,901 business or they own it and they go, I've, I'm not showing up for 559 00:32:33,901 --> 00:32:36,011 myself and I haven't for months. 560 00:32:36,621 --> 00:32:38,921 So my point in saying that is it fluctuates. 561 00:32:38,921 --> 00:32:43,811 So when you go to the page, if it says full, obviously you can't get in. 562 00:32:44,461 --> 00:32:48,321 If it lets you in excellent at the time of this recording, it might 563 00:32:48,321 --> 00:32:50,681 already be full, but I would not. 564 00:32:51,161 --> 00:32:53,711 Wait, I'm getting a spot because the majority of people 565 00:32:53,711 --> 00:32:56,051 who are in there don't leave. 566 00:32:56,461 --> 00:33:01,661 It's just this, like, there's about a 20 spot fluctuation and the rest of these 567 00:33:01,661 --> 00:33:03,161 people have been in there for years. 568 00:33:03,171 --> 00:33:06,811 So don't be like, Oh, I can do this at the end of the summer. 569 00:33:06,811 --> 00:33:09,771 Well, do you want to, do you want to have a rich bitch summer 570 00:33:10,081 --> 00:33:14,441 or do you want to really do you want to have a rich bitch year? 571 00:33:15,151 --> 00:33:19,021 Because if you're not willing to start it now and do the things now. 572 00:33:19,806 --> 00:33:24,356 You're not going to be starting ahead when it comes fall, you're 573 00:33:24,356 --> 00:33:28,926 actually going to be behind and the money's not going to come this year. 574 00:33:28,926 --> 00:33:30,356 We're already halfway through the year. 575 00:33:30,356 --> 00:33:33,286 So I don't know what to tell you. 576 00:33:33,466 --> 00:33:34,776 You've got to make a move. 577 00:33:34,816 --> 00:33:36,256 It doesn't need to be hard. 578 00:33:36,266 --> 00:33:38,006 It gets to be straightforward and simple. 579 00:33:38,006 --> 00:33:42,276 What's hard is continuing to trying to figure this stuff out on your own 580 00:33:42,336 --> 00:33:46,696 and getting more and more frustrated and wasting time and like wishing 581 00:33:46,696 --> 00:33:47,706 and hoping it'd be different. 582 00:33:48,636 --> 00:33:48,936 All right. 583 00:33:48,936 --> 00:33:49,346 Last one. 584 00:33:49,346 --> 00:33:49,406 Thank you. 585 00:33:49,406 --> 00:33:49,531 Bye. 586 00:33:50,381 --> 00:33:55,421 Your branding, going back to when we look at products, whether it's your 587 00:33:55,421 --> 00:34:01,151 favorite lotion and potion, even, your favorite cereal, uh, your, a favorite 588 00:34:01,151 --> 00:34:06,401 sauce of yours, a salad dressing, you notice on the bottles every now and 589 00:34:06,401 --> 00:34:11,311 again of these things, it'll say new and improved, or it'll say new formula. 590 00:34:12,511 --> 00:34:14,081 This isn't done. 591 00:34:14,691 --> 00:34:22,051 Because they have reinvented a whole new formula and oh, this wasn't working. 592 00:34:22,051 --> 00:34:23,761 So we had to add this thing. 593 00:34:24,131 --> 00:34:26,271 This is pure marketing. 594 00:34:26,321 --> 00:34:30,071 I know because I have the privilege of being behind the scenes 595 00:34:30,081 --> 00:34:33,811 of multi billion and trillion dollar brands as a consultant. 596 00:34:34,311 --> 00:34:39,421 And I bring that incredible high value information to you 597 00:34:39,421 --> 00:34:41,571 to apply to your small business. 598 00:34:42,451 --> 00:34:46,681 So they do that when there's a stagnant in sales. 599 00:34:46,851 --> 00:34:50,751 So it's been kind of flat or it's going down and they need to get new 600 00:34:50,751 --> 00:34:54,991 eyes and fresh attention and, and fresh excitement on their stuff. 601 00:34:55,991 --> 00:34:57,951 And so they do new packaging. 602 00:34:57,961 --> 00:35:00,131 You'll see even like even a full rebrand. 603 00:35:00,161 --> 00:35:02,871 I'm going to give an example from my ass. 604 00:35:02,921 --> 00:35:04,231 It's coming to my mind. 605 00:35:04,701 --> 00:35:05,671 Weight Watchers. 606 00:35:06,021 --> 00:35:07,121 It's WW. 607 00:35:07,491 --> 00:35:09,911 Now, um, another really ran. 608 00:35:09,971 --> 00:35:12,181 Why are these random examples coming to my mind? 609 00:35:12,501 --> 00:35:16,101 Um, I don't know if any of you guys remember like the Treasure 610 00:35:16,101 --> 00:35:18,781 Island Hotel and Casino in Vegas. 611 00:35:19,101 --> 00:35:20,931 They did a rebrand where they're known as TI. 612 00:35:21,781 --> 00:35:25,331 Cause Treasure Island is kind of like janky. 613 00:35:25,711 --> 00:35:29,351 They were, you know, they didn't want to be known as like kind of the cheaper 614 00:35:29,351 --> 00:35:34,281 hotel and like the kind of silly hotel on the strip, even though there's like, 615 00:35:34,291 --> 00:35:36,241 you know, a full pirate show outside. 616 00:35:36,761 --> 00:35:38,531 So they rebranded to TI. 617 00:35:39,791 --> 00:35:43,951 So doing a rebrand breathes new life into your business. 618 00:35:43,961 --> 00:35:48,501 And if you're not attracting the type of clients that you want to attract. 619 00:35:49,336 --> 00:35:52,886 Your messaging is off and your branding is off. 620 00:35:53,476 --> 00:35:56,656 And so what do I mean by new branding? 621 00:35:56,756 --> 00:36:02,806 This can be as simple as, um, a slight color change, a font change, 622 00:36:03,296 --> 00:36:07,766 a shift in your messaging and your topics and how you speak to people. 623 00:36:08,196 --> 00:36:13,046 Um, this could be you having a new photo shoot that has a new 624 00:36:13,056 --> 00:36:15,556 vibe to it, a new aesthetic. 625 00:36:15,981 --> 00:36:22,431 But it could also be that you're like, there needs to be an actual name change. 626 00:36:22,581 --> 00:36:25,361 Now, I wouldn't just do this from your ass. 627 00:36:25,766 --> 00:36:30,846 I would make sure that you're working with someone like at my level to 628 00:36:30,846 --> 00:36:34,996 where you're having someone go, No, you're going to ruin your entire 629 00:36:34,996 --> 00:36:37,096 business by getting rid of the name. 630 00:36:37,476 --> 00:36:40,566 It's not the name that's the problem, it's everything around 631 00:36:40,586 --> 00:36:42,076 the name that's the issue. 632 00:36:42,106 --> 00:36:44,686 You know, it'd be like, can you imagine the brand like Tiffany's? 633 00:36:44,736 --> 00:36:46,006 Oh, we're gonna change our name. 634 00:36:46,701 --> 00:36:48,691 No, you're not going to change your name. 635 00:36:48,961 --> 00:36:51,821 What you're going to do is you're going to change your branding. 636 00:36:51,931 --> 00:36:54,011 You're going to change in what you're putting out there. 637 00:36:54,221 --> 00:37:00,071 So I want you to go to a drug store, a pharmacy, and you'll see there's 638 00:37:00,101 --> 00:37:05,991 products that have been around 40, 50, 60 years, and it'll say new formula, or 639 00:37:05,991 --> 00:37:08,246 they'll have a new version of a product. 640 00:37:08,246 --> 00:37:10,975 Maybe they've added a lavender oil to it. 641 00:37:10,975 --> 00:37:16,091 So maybe you have a program or offer or service that you can zhuzh up. 642 00:37:17,121 --> 00:37:18,921 Right, or you do a new release. 643 00:37:18,921 --> 00:37:23,001 You've even seen this with books, where they do a new edition. 644 00:37:23,331 --> 00:37:28,151 This isn't because someone was sitting there going, Oh, I really left out these 645 00:37:28,151 --> 00:37:32,171 chapters of this book and it's really weighing on me and I need to add it. 646 00:37:32,191 --> 00:37:34,711 I'm not saying that can't happen once in a while. 647 00:37:35,096 --> 00:37:40,376 Um, it's, it's to get new eyes, fresh eyes, fresh excitement, um, 648 00:37:40,386 --> 00:37:43,556 visibility, visibility equals sales. 649 00:37:43,586 --> 00:37:45,156 And that's why all that's happening. 650 00:37:46,006 --> 00:37:47,406 Branding is a real vibe. 651 00:37:47,426 --> 00:37:53,146 And if you're going Tiff, I don't have all this money to be spending on a graphic 652 00:37:53,156 --> 00:37:55,636 artist on a big elaborate photo shoot. 653 00:37:55,636 --> 00:38:03,076 Like I see you do, um, there is always a way that is my phrase over here behind 654 00:38:03,076 --> 00:38:04,706 the scenes at project me with the team. 655 00:38:05,971 --> 00:38:11,141 Always a way we always find a way and if there's not a way we 656 00:38:11,141 --> 00:38:12,301 create the motherfucking way. 657 00:38:13,461 --> 00:38:17,611 So what do your own photo shoot, get your partner, get a 658 00:38:17,611 --> 00:38:20,281 friend, get your damn iPhone. 659 00:38:20,621 --> 00:38:26,051 You can even take photos of yourself and get, you know, get cute outfits, go 660 00:38:26,051 --> 00:38:28,851 to the 99 cent store, get some props. 661 00:38:30,086 --> 00:38:31,786 There's always a way. 662 00:38:31,816 --> 00:38:35,556 You just have to ask yourself a different question instead of entrapping 663 00:38:35,556 --> 00:38:37,446 yourself with well, I can't do this. 664 00:38:37,546 --> 00:38:38,856 Well, I don't have the money for this. 665 00:38:38,876 --> 00:38:40,166 Well, I don't have the time for this. 666 00:38:40,166 --> 00:38:41,596 I don't have the luxury for this. 667 00:38:42,446 --> 00:38:45,076 Okay, well that's gonna keep you in a cage. 668 00:38:45,456 --> 00:38:47,166 And we don't want to be in a cash cage. 669 00:38:47,756 --> 00:38:51,386 Okay, we want to be allowing the flow of the cash and clients to come in. 670 00:38:51,866 --> 00:38:54,076 So I want you to ask yourself the question. 671 00:38:54,746 --> 00:38:57,576 Okay, yeah, I, I do need new branding. 672 00:38:57,576 --> 00:38:59,066 I do want a different aesthetic. 673 00:38:59,066 --> 00:38:59,806 I do want a vibe. 674 00:39:00,216 --> 00:39:01,246 How can I do this? 675 00:39:01,246 --> 00:39:06,446 Like, On, on the budget where I'm currently at or on the time that I 676 00:39:06,456 --> 00:39:09,226 have available where I'm currently at. 677 00:39:09,626 --> 00:39:12,276 We don't need to do all or nothing. 678 00:39:12,346 --> 00:39:17,696 You don't need to have like every single thing of yours done right 679 00:39:17,716 --> 00:39:21,766 like you're that when you go that far with it you trap yourself again. 680 00:39:22,536 --> 00:39:24,296 But you've got to make some moves. 681 00:39:24,356 --> 00:39:28,566 And we have branding, trainings in the Posse as well. 682 00:39:28,596 --> 00:39:32,686 That's why I say to you, everything you need to get your business from 683 00:39:32,686 --> 00:39:39,646 zero to 15, 000 plus consecutive months online is in that membership. 684 00:39:39,666 --> 00:39:41,796 You can't say, I don't know what to do. 685 00:39:42,026 --> 00:39:47,386 And you certainly can't tell me That you can't find the money to join that the 686 00:39:47,386 --> 00:39:50,736 annual is like two plus dollars a day. 687 00:39:50,846 --> 00:39:53,936 And then if you do month to month, I think it's 3 and 33 cents. 688 00:39:53,956 --> 00:39:57,406 But I, I would do the annual for many reasons. 689 00:39:57,846 --> 00:40:01,086 One is you get the nail your niche masterclass, you're going to stay 690 00:40:01,086 --> 00:40:03,486 in at a year, year plus anyway. 691 00:40:03,536 --> 00:40:05,246 So you might as well save the money. 692 00:40:05,256 --> 00:40:10,906 Plus when you put a year membership down, you're saying I'm committed 693 00:40:11,986 --> 00:40:16,786 to showing up For my business, and I'm here for the long haul. 694 00:40:17,016 --> 00:40:20,356 I'm not just looking for a 30, 60, 90 day special. 695 00:40:20,846 --> 00:40:21,976 Like I'm in it. 696 00:40:22,126 --> 00:40:24,356 It's happening and let's go. 697 00:40:25,006 --> 00:40:27,696 So I hope that you implement these. 698 00:40:27,766 --> 00:40:29,946 Let me know the results that you get. 699 00:40:29,956 --> 00:40:32,266 You can DM me on Instagram at project me with Tiffany. 700 00:40:32,466 --> 00:40:36,276 Make sure you're following me there over on TikTok at project me with Tiffany. 701 00:40:36,506 --> 00:40:38,636 Everything is in the show notes linked up. 702 00:40:38,996 --> 00:40:39,756 Swipe up. 703 00:40:39,776 --> 00:40:40,896 It's all there. 704 00:40:40,916 --> 00:40:48,436 It's all in the description on YouTube and let's make this the summer that 705 00:40:48,506 --> 00:40:51,026 everything changes and it gets to change. 706 00:40:51,076 --> 00:40:57,166 It can change as quick as a week for you, but not if you continue toe dipping. 707 00:40:57,166 --> 00:41:01,216 It's amazing when you energetically shift into full on 708 00:41:01,226 --> 00:41:03,206 energy and take full on action. 709 00:41:03,966 --> 00:41:09,346 How fast those full on results can come as long as you're not sitting there expecting 710 00:41:09,346 --> 00:41:13,556 it and getting pissed that it's not there and you release it into divine timing 711 00:41:13,556 --> 00:41:16,666 and you know, it's inevitable that it's going to come because it is inevitable. 712 00:41:16,666 --> 00:41:18,946 It's going to come because you're showing up and doing 713 00:41:18,946 --> 00:41:20,346 all the things until it comes. 714 00:41:21,056 --> 00:41:23,716 Wishing you great health, wealth, and worth as always. 715 00:41:23,966 --> 00:41:24,406 Love you.