(Transcribed by TurboScribe.ai. Go Unlimited to remove this message.) Welcome to the Business Credit and Financing Show.
Each week, we talk about the growth strategies
that matter most to entrepreneurs.
Listen in as we discuss the secrets to
getting credit and money to start and grow
your business.
And enjoy as we talk with seasoned business
owners, coaches, and industry leaders on a variety
of topics from advertising and marketing to the
nuts and bolts of running a highly successful
business.
And now, to introduce the host of our
show, financial expert and award-winning author, Ty
Crandall.
Hello, and thanks for joining us today.
Today, we are going to talk about real
estate.
We're actually gonna talk about how to future,
basically future and protect your real estate business.
I don't even know what I'm doing.
I'm tripping over my words early on here
today.
Look, if you're even thinking about getting into
real estate, you're thinking about in real estate
already being a brokerage, then you're gonna love
what we're gonna dive into today, because we're
gonna be talking about how to future-proof
your real estate business.
And we need to be talking about this,
because AI, so many changes, so many things
are happening that you really need to be
able to get a grasp on what the
future is gonna look like and be able
to set your business up for long-term
success.
So to have this conversation with us today
is Joe Killinger.
Now, Joe is a real estate entrepreneur with
over 30 years of experience across nearly every
corner of the actual industry.
So throughout his career, he has worn many
different hats.
He's been an agent, he's been an actual
investor, he's been a syndicator, he's been a
founder, as well as an operator.
Often simultaneously, doing it all at the same
time.
So Joe has actually been previously responsible for
the sale and marketing of more than 6
,500 real estate assets, contributing to over $950
million in closed transactions across the United States.
But beyond just transactions, he actually invests his
time and his capital into multiple real estate
brands, helping them stay at the forefront throughout
the strategic use of content, community, and business
innovation.
So as an entrepreneur, investor, and real estate
content creator, Joe actually shares real-world insights
from his own experience and interviews with top
brokers.
He's interviewed investors, developers, marketing professionals, and even
economic experts as well.
So his content focuses on brokering, investing, and
entrepreneurship.
And you wanna make sure that you connect
with Joe on Instagram, at Joe Killinger, or
the YouTube, at JoeKillinger.com as well, or
Joe Killinger as well.
Joe, I mean, I'm tripping all over my
words today.
I don't know if you've been there, but
it's been a- Every day, every day.
It just, you know, we get going, we
get excited to start doing something, and you
wanna dive into it, right?
So here we are.
No, I'm so excited.
I'm excited to have you on here because
you are just crushing it on the content
creation for real estate.
And we were just talking about how you're
kind of changing strategies, which I love that
because it kind of ties in with future
pacing your business.
So I know it's, I hate to dive
into the AI topic, but what are you
seeing?
Because you've been doing content and being at
the forefront of the content creation in the
industry for a long time.
So what are you seeing with AI?
And how's that changing the game with how
you're producing content and what's happening overall with
the industry?
Oh, it's changing in every company.
And years ago, we launched a few companies
and we took them to 5 million in
revenue in the first 18 months.
And a couple of those, Ty, were just
phones, just getting on the phones.
And then we built the other companies from
referral businesses and all that.
But investing in these companies, we're always looking
at ways to really benefit the growth.
And AI is gonna be a big part
of every one of the companies we have
right now.
So we have Commercial Real Estate Affiliate Network.
It's a group of boutique commercial real estate
firms around the country.
And we're actually, we're just adding Thailand this
week as well.
So we're expanding pretty well.
We've got four companies outside of the country.
We've got Icon Capital Advisors.
It's a commercial real estate mortgage company.
And then we've got Commercial Brokers International.
And all of them are gonna be utilizing
AI as a tool.
And I think, and I can tell you
one way for brokerage, this is kind of
plain and simple.
I just broke it down on a short
the other day.
If you're a commercial real estate agent in
Hollywood and you're not putting content out, you're
gonna miss out.
Because if somebody is putting content out about
the asset class they're working in, if it's
residential or if it's commercial, maybe you're a
multifamily broker, somebody goes into AI and types
in best commercial real estate broker for multifamily
or best residential broker for Hollywood, who is
it?
And that AI now is like, okay, got
it.
Now I gotta go find.
And if it's not you, you're putting content
out, it's gonna find you.
Now, if you're not doing it, then it's
not gonna find you.
So you wanna create content, you do videos.
Proof stacking, I don't know if there's a
book that Edward Winslow wrote about proof stacking.
It's really a white paper on a transaction.
You write some of those, it's gonna really
stick and it's gonna really help AI find
you.
Blogs, guest articles, guest blogs, all of that
is gonna help AI find you and it's
gonna make you an authority figure in that
marketplace.
And next thing you know, it's gonna feed
it to you.
We have an agent in our office, Gabriel
Guzman, wrote one article.
And then he was about a month later,
he actually was a white sheet, a white
paper that he wrote.
And a month later, he was doing some
research on the marketplace and all of a
sudden an article came up and he went
to look at it, it was his article
that he wrote.
So you know what's out there looking for
you.
And so the proof was right there.
I'm like, this is why you as an
agent, be it residential or commercial, need to
be putting content out for the marketplace.
Now, if you're a brokerage, you need to
really have that in mind.
You need to really have your blog post
that's on your website because that's gonna drive
45 to 55% more traffic to your
site anyway.
You wanna make sure you're putting a blog
out every week.
You wanna make sure that you're doing, you're
getting articles.
Like we reach out to real estate publications
and do guest articles for them.
And all that stuff, and we do a
lot of videos.
So that really helps.
But you really gotta think about your, not
just your SEO ranking anymore.
You gotta think about how AI is gonna
be able to go out and find you.
Very important.
Yeah, and at jillkellinger.com, you can be
able to access your blog.
You'll be able to access a lot of
your social channels are on the bottom so
you can actually see how you're doing it.
What do you think is the most effective
tool?
You're on a lot of social platforms.
You've got really big following across a lot
of the platforms.
Which platform right now on the real estate
education side is killing it most for you
right now?
First of all, I wanna make sure we
know, it's jillkillinger.co. Somebody took com, dot
com.
I didn't get it.
Well, jillkillinger.com.
We gotta take it back.
I know, I'm working on it.
All right, so jillkillinger.com.
LinkedIn and YouTube are probably the most powerful
for me.
If you're on LinkedIn and you go up
on the headline and it says photos, something
in that article, write articles.
Get it out there.
And make sure you're using like Unsplash or
Pexels to get free photos.
Don't be, I just talked to an agent
this morning that just took a photo off
the internet.
Turns out it was a Getty Images photo.
They're coming.
Yeah.
900 bucks.
Yeah, so make sure you're using the right
photo.
I don't think he knows it's 900 bucks.
We both been there.
Oh yeah, yeah, it's crazy.
So it, but so LinkedIn, very, very powerful
tool.
And also YouTube is very good.
I mean, I like Instagram, Facebook.
I am surprised Facebook, the amount of business
that's driven through Facebook still.
And it seems to be getting younger.
I think the Facebook marketplace probably drove the
younger generation back to Facebook because it works.
I definitely agree.
And this might not be completely the wrong,
this might be the wrong place at the
wrong time, but you're never going to believe
this.
I literally just looked on GoDaddy.
You can buy JoeKellinger.com for 499.
Oh my God.
You see, I haven't looked at it in
years.
I gave up.
Randomly look.
Literally, you can go right now.
I got to go buy that now.
Yeah.
You didn't buy it, did you?
Well, before this episode goes live.
Yeah, I better, huh?
When this thing goes live, they'll be able
to go to- That's hilarious.
We just fixed it.
I love it.
Look at this.
Whoever had it before gave up.
Yeah, I couldn't believe it.
I'm like, are you kidding me?
Somebody has that.
It's kind of funny.
I'll definitely go get it.
Yeah, you've got to.
It's funny because there's a lot of tight
cradles out there and all of them I'm
connected with on social.
I've been for like years.
I follow their lives.
We communicate with each other just because, I
think it's cool.
We have the same name.
So I think that's a really cool thing
to have common between us.
And then we communicate.
I've watched their kids grow up and one
of them invited me to their wedding in
Scotland.
Like it's just so random.
I love it.
So it's interesting that you talk about the
youth because I've really seen a lot of
things change.
Like with Tech Talk and with Instagram, it's
interesting to see so many new content creators
come in.
So what have you seen that really doing
to change content creation in the real estate
space?
Oh, more so on the commercial.
Residential agents are always leading in that, right?
They're always the first to do stuff like
that.
A lot of them just post pretty pictures
and that kind of stuff, or they're a
very pretty woman and they're posting.
They're getting views.
I don't know how much business they're getting
out of it, but I'm finding that in
across both commercial and residential, the people are
bringing value-driven concept.
Meaning when I go and look at somebody
in real estate, I wanna know what market
they're in and I wanna know what's going
on in that marketplace.
And so give me that information.
It's great that you're showing this beautiful home.
I love looking at them, but if I'm
going to somebody, I'm gonna go to somebody
that I know knows the market, not just
as hitting open houses and posting videos.
So value-driven content, very important.
And I really think in commercial real estate,
there's never been a better time for the
younger generation to get into the industry, because
there's so many brokers in our industry that
will not, I mean, the average age in
our industry is over 55 years old.
It's somewhere between 55 and 62.
Those people are not using the social media
that much.
Younger generation, I'm part of Commercial Real Estate
Influencer Summit, and it's a group of about
150 commercial brokers around the country that get
together every year.
And we talk about how social media is
changing commercial real estate.
And we talk about all the new tools,
we get all these explanations, and it's really
a great organization to be part of.
Matter of fact, if anybody has interest in
it, just put it in a message down
below in the comments and I'll make sure
that we get you connected.
And for next year, it's in Charleston.
Don't hold me to that.
CRAISummit.com, you can see it there.
But I think there's a huge opportunity for
younger generation to get into commercial real estate
and take over the marketplace.
Because if you know how to market yourself,
or if you're willing to learn how to
market yourself, then there's a huge opportunity because
so few people are doing it.
And wrote a booklet that's on joekillinger.co,
soon to be joekillinger.com.
About your first 90 days in real estate.
And it's a free booklet that's on there,
jump on there and grab it.
I also wrote another booklet about if you
wanna be a broker owner, the process we
did when we launched Commercial Brokers International.
We made a lot of mistakes, so you
don't have to go through it like we
did.
But I think there's a huge opportunity if
you're willing to learn, but you wanna make
sure you get into a brokerage that is
doing the training because so few commercial real
estate brokerages do enough training.
And also you wanna make sure there's a
great mentoring.
So when you go into a brokerage to
interview, especially the younger people, they go in
tight, they just sit, they listen, and they
go, okay, tell me everything about the company.
You wanna make sure that you, as everything
about that company, how often do they turn
over agents?
What's their fee structure look like?
Walk through the training and the mentoring.
How's it really gonna work?
Talk to somebody that's in the company that's
already been through the program and see what
they think.
Did it really work for them?
What are the tools look like?
All that, you wanna make sure you're interviewing
that company.
And very important because it's that first step,
that first company, that's the first part of
your career.
You wanna make sure you really understand the
company you're getting into and make sure they
have training.
So few brokerages really do training.
Yeah, and I love that.
And I think that's what a lot of
agents are trying to figure out is the
best place to go, what differentiates one between
another.
So I appreciate you giving that insight.
When it comes to content creation, you're kind
of a king in this space.
So what have you found is a good
type of content creator?
I don't know if you've seen this lady
on TikTok.
She's hilarious.
Like she's just really the one, she's really
dry.
She talks about the houses, kind of says
all these funny things about the houses.
And just, I mean, she's just killing it.
She just completely went to a viral sensation.
So what do you find?
Is there certain things that work better than
others?
Is it just really, truly finding your way,
your idea?
Like how do you lead somebody?
And because you're talking about a demographic of
people that's not familiar and comfortable yet on
camera and producing social.
So what do you find is the way
to be able to kind of get your
direction on what kind of things to be
posting?
You need to have a mix.
You have to show your personality a little
bit, right?
I mean, nobody wants to work with a
stick in the mud.
I mean, can you imagine riding around looking
at properties of somebody that can barely talk?
Or maybe that's the way they come off
on camera.
So bring some personality to it.
But make sure that everything you're putting out,
we always put out the content that we
want to put out because we think that's
what everybody wants to see.
But do this, go talk to the people
in your marketplace and say, what kind of
content do you want to see?
What would you really like to see me
put out?
Almost always, it's going to be something about
the marketplace.
What transactions have happened?
What kind of from, if it's the average
list price in the area compared to the
average sales price.
Making sure that it's just value-driven.
And that's what's going to get people coming
back.
They're like, if I'm doing brokerage in Hollywood
and all of a sudden I'm putting content
out regularly and I'm staying top of mind.
And that's another thing.
You want to make sure you're putting out
enough content to make sure you're staying top
of mind.
Because we've all been there to where all
of a sudden we're out having dinner with
some friends and they're going to be like,
oh yeah, we just bought a house.
Or, oh yeah, we just leased this office.
And you're putting out content every couple of
weeks.
You're going to get forgotten.
You got to be regular with it.
You want to really stay on top of
it.
But it's got to be something that's going
to make you memorable and your branding needs
to be consistent across the board.
So many people do.
There's one video or photo looks like this
and another one looks like that.
Be consistent.
Be consistent with your branding, be consistent with
your messaging and then just be consistent, period.
And always bring value.
We're seeing the other things that you're finding
out there are working really well for newer
agents or agents that are trying to grow.
Still cold calling.
It's cold calling is still one of the
best ones out there.
And one that is really, and this shocks
all of our newer agents is, for commercial
real estate agents is going out and actually
door knocking.
And it works for retail.
It doesn't work for every asset class, but
I can give you an example.
So we call it a block program.
And you can do, some people in industrial
call it dock knocking.
So in retail, I'll tell an agent to
go into an area that's all retail.
You go up three blocks, you go up
one side and then you come back down
the other.
You walk in, you introduce yourself.
You get to know the manager or the
owner of the business.
And now a quick break to hear from
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And you have a leave behind, with a
little bit of information about what's going on
in the community, recent transaction, obviously your photo,
your phone number, all your information.
And you get to know them, you talk
to them briefly, don't take too much of
their time.
And then you go into, you leave that
place.
And then when you walk out, make sure
you write down all their information.
If you got their email, if you got
their name, a little bit about the story
they just told you, go into the next
property, the next store, and then just continue
that down the three blocks and then down
the other three blocks.
And you do that every like three weeks.
Sooner or later, they're gonna know you when
you come walking in.
They're gonna go, hey, Joe, how are you?
Good to see you again.
That's when they're gonna start saying, hey, Joe,
did you know that across the street, that
store is gonna go out?
And now, because you've built trust with them,
right?
So now that you've got the trust built,
because they've seen you on a regular basis,
they're gonna start giving you information and you
can take that information and you can, when
you find out that store's going vacant, you
can call the landlord and say, listen, I
understand that you've got a vacancy coming up.
Let me get that filled for you.
You know, so still boots on the ground
in the real estate industry is key.
And it's key to building trust.
And we kind of think it's easy to
put content out and then go and it's
still, it works.
I mean, it does work, don't get me
wrong, but if you need to do a
combination of social media, of boots on the
ground, of cold calling, of writing the articles,
of writing the white papers, and with the
content creation, and I've seen so many people
do, I mean, I'm sure, Ty, when you
were in high school, you went to the
high school dance and you probably stood in
the corner, or were you an outgoing person
or were you kind of introverted?
For me, I'm about as outgoing as you
could be.
Okay, so it wasn't you, it was me.
I'm very introverted.
I would go to the dance and I
would stand in the back.
Now, keep in mind there's only 15 people
in there anyway, and I knew them all,
but still, stand in the back.
It's kind of like social media.
Go on social media and you don't want
to go, you get on, do your post,
and then leave.
Get on there, do your post, and then
like and comment, which I was just told,
it's now five, we just did a video
with a really top-notch content manager for
some of the biggest brokers around the country.
And I guess for the algorithm, now you
have to do at least five words.
It used to be four.
So I think AI is probably the bots.
She figured it was Y.
So now it's five words.
Make sure you make at least five words
you put in the comment section in these
platforms and be social on these platforms.
Let people get to know you.
And don't be afraid to make some comments
and compliment people.
Make a comment on great-looking dog you
have there.
But again, show a little bit of personal.
Like if you're out walking your dog, don't
be afraid to show your dog that you're
out walking.
Or maybe you're walking your dog within that
market that you're doing, but then make sure
you're focused on the marketplace and the asset
class that you're working on.
Really, really, really good tips.
And I love how this really ties in
to future-proofing the business, because what you're
really describing is some fundamental points, like building
a brand.
It sounds like a lot of what you're
talking about with the content creation is kind
of find your path and build a brand
that's really, truly who you are.
And then also you've touched a lot upon
relationship building, whether it be cold calling or
going in and talking to people in the
neighborhood.
Really, do you really think those are two
of the main core fundamentals to succeed as
an agent today?
Yeah, yes, I do.
I think there's some of the main ones,
because there's lead generators and there's business builders.
When I got into the business, we were
nothing more than lead generators.
We just got on the phone and call.
Hey, are you thinking about buying or selling
a property?
Nope, okay, on to the next one.
We just cold call, cold call, cold call.
And then years later, I'm like, you know
what?
I didn't capture their email.
I didn't build a business.
I had big success, but can you imagine
if I had those several thousand people I
got in touch with, was able to email
them back?
I mean, and you see brokerages still teaching
that, just get on the phones.
That's great and you can do business that
way, but you wanna be in the business
of building your business and building your brand
and not just lead generation.
Because if you're just chasing leads all day,
every day, that's why we have such a
big burnout in the residential and commercial real
estate industry.
We're just not, we're not doing it right.
Really focus on building a business.
And yes, those two things are really a
massive key.
Yeah, I used to have a mortgage company
back in the day.
I feel the same way.
I think about that from time to time.
I was like, wow, if I would have
understood sales funnels, or would have understood content,
if I would have understood providing valuable education
information instead of just churn and burn, who
can qualify, who can't, who can't, you don't
even talk to them again, right?
And that's, it's so interesting.
Cause I think, and look at where we
are today, it's still the same way.
So many agents out there are not out
there providing good quality education.
They're not out there building a list.
They're not out there building a sales funnel
and educating them and building relationships with people
that could refer business to them and keeping
them educated and highlighting them and podcasts and
social media.
There's blogs, there's so many methods today to
be able to put yourself out there.
Well, I blame the brokerages because why are
you as a broker, owner of a brokerage
company or a broker owner, why aren't you
teaching this?
Why aren't you out there standing at the
hilltop yelling, I want to have the best
team in the world and this is how
we're going to do it.
Instead of, hey, let's, I'm going to hook
you up with a top producer.
They're going to mentor you for a year
or so and you're on your own.
And that does work, don't get me wrong.
But if you really want to build and
help your team build their brands, it does
nothing but benefit your company.
So I put it on the brokerages.
Let's get at it.
Yeah.
It's true, I love it.
And we talk about future, being able to
protect your future and all this really ties
into it because once you do that, then
it's you, it's your following, it's your community.
You know, everybody, they're in it for you,
not your company.
And that's what we learned about brand building
is that people like to do business with
people, not brands.
And so it doesn't matter what agency you
work for, what broker you work for.
Like if you are the person out there
that people are liking and knowing and liking
and trusting, then they're going to go follow
you typically wherever you go.
It's just about building that community and not
relying on the broker to actually do that
for you, which I see so many agents
do.
Oh, it's Ty, our industry.
So I'll tell you what we do at
Commercial Brokers International.
We do training every morning for the newer
agents, every morning at 8.30 in the
morning with the CEO of the company.
This morning went on for an hour and
15 minutes.
I couldn't believe it.
Typically it's like 45 minutes, but our agents
that have been in the business for a
year, year and a half, they're so far
ahead of everybody else that started at the
same time they did.
It's not even close.
And so we have those meetings.
And on Thursday nights, we sit down with
them, takes 15 minutes and we go, okay,
what's working for you this week?
What's not working for you?
Do you have appointments?
Whatever's working, let's double down on it.
What's not working for you?
Let's really take a look at it and
let's get it back.
Let's get it to where it's a strength
for you as well.
So make them really well-rounded.
And you've got to give these agents your
time.
I mean, you hired them, give them the
time and the tools to really help them
build their business.
And once they've got that support, they're not
going to leave your company then because they're
going to be, I mean, somebody is going
to come in and offer them, which out
here in California, there's somebody that'll come in
and say, hey, I'll give you this massive
split.
And our agents are smart enough to know,
sure you will, but what about the training?
What about the tools?
You know, what about, there's so much more
that you can give them.
And you just, you build that trust with
your agents and they honor it.
I mean, you're going to lose some, of
course, but your turnover rate, because our turnover
rate in brokerage is so high.
It's something.
Well, you know, let's talk about that because
it's a real thing.
I think that so many people get into
real estate.
It's interesting because my buddy, John, it was,
he took me to a Bucs game the
other day.
He has like sweet tickets in this Bucs
game, right?
He's an agent in the area down here
in Tampa Bay.
And we had this conversation.
He said, you know, he just don't get
it.
Like he's out here spending money on all
these things.
He's like, look, because when you do this,
like that's his strategy.
But he's talking about how that strategy helps
him attract these high dollar clients.
That's not how it got started.
I get that, right?
But he's kind of figured that out that
by buying Bucs tickets, season tickets, and then
bringing people that could very well refer to
him or very well be clients, like that
good faith and putting that out there and
building that kind of reciprocity.
I can never- Reciprocity.
Reciprocity, never say it right.
I couldn't do it.
Oh, here I go again.
Inevitable this morning.
I was shooting a video.
I could not get it out.
But it's just interesting because it's like, to
him, it's like, it's not hard.
And then I think it's interesting because I
have a lot of friends who are agents
that are successful and a lot that just
get in, try to get into it and
give up.
And it's just about keeping at it.
So what do you say to that?
Because I think it's like anything with entrepreneurship,
especially in real estate, you just have to
find, kind of keep trying until you find
your way and then just keep pushing forward.
But I think so many just pull out
and quit too early.
Yeah, they quit too early.
Real estate, you have to be a true
entrepreneur.
You have to be because you are, as
soon as you jump into this industry, if
you're in it to your first week, you
are immediately up against people that have been
in the business for five, 10, 15, 20
years.
So it's going to take a while.
And so you want to be doing everything
you can, but you've got to create the
opportunity.
And as a brokerage, we try and create
the opportunity for our agents.
So I'm sitting, I'm in our commercial real
estate office now.
We have our own studio in our office
so the agents can create content.
There's a green screen right over here.
You can have your logo behind you.
There's mics, there's everything here.
Obviously a ton of lights, teleprompter back here.
And so we create that for them.
And another thing that we do that works
very, very well for us is we do
local events and everybody thinks they cost so
much money, but we did one last year.
It was on the 3rd Street Promenade in
Santa Monica.
We have a client that is exotic car
storage.
And so we said, hey, we want to
do an event in Santa Monica.
And our agent, Gabriel, works Santa Monica.
He set the whole thing up.
And him and Michael Cardena.
And it's their client that has exotic car
storage.
And so we did an exotic car show
on a Saturday, invited a bunch of people
over.
And all of a sudden now they've got
access We worked directly with the city.
We were talking with the mayor's office, all
the people at city.
So now we have direct contact with that.
Costs a couple thousand dollars, I mean in
fees to put everything on.
That was, it was less than $5,000.
And we have hundreds of people there.
On February 12th, matter of fact, Ty, if
you're in town, February 12th, Beverly Hills Choice
Contemporary Art Gallery.
I'm doing, we're doing a bourbon tasting and
then we'll have beer and wine too.
Right in Beverly Hills.
Costs us a few thousand dollars.
We invite all, our agents will invite all
their potential clients, current and potential clients and
past clients.
We always wanna, I'm just not, I hate
it when an agent says my past client.
They should still be your client.
You need to be staying in front of
them doing these events as a prime way
to do it.
These events don't have to cost a lot
of money, but they keep you in front
of your people.
And they remember that you're providing an experience
that people are going to remember.
I haven't tried the bourbon yet.
So I hope it's a good experience, but
we'll see.
But we have beer and wine just in
case, but it's my friend's bourbon.
He's happy to have the exposure.
We're happy to have the exposure in Beverly
Hills.
I've got three agents that are working on
this and they're inviting all their clients.
That kind of stuff doesn't cost a ton
of money and it keeps you in front
of everybody and keeps in front of your
clients.
And you're doing fun things and providing that
experience because people will remember the experience.
Joe, I love having you on.
So much insight and so much motivation to
people that are getting in the industry and
trying to kind of find their way.
Where can everybody go to follow you to
kind of get your regular content, to see
what's going on and to be able to
learn more?
Yeah, you can go through the website, joekillinger
.co or YouTube channel.
I put a ton of content out on
YouTube.
We put a video out every week.
Instagram, LinkedIn, TikTok, Twitter, it's all under Joe
Killinger.
And that's it.
I keep it pretty simple.
Or my email is joe at joekillinger.co.
Happy to help anybody.
Thanks for coming on with us today.
Thank you, I appreciate you having us, Ty.
All right, so listen, if you're even thinking
about getting into real estate, Joe really lays
out a successful blueprint, a roadmap to be
successful in the industry.
And it's really hard to do because a
lot of people get into this industry and
give up.
I don't know what the statistics are, but
I'd have to say it's over 80%
of people probably get in, probably quit and
don't make it because they don't know.
87 to 92%.
What is it, no, 92%?
87 to 92%.
Okay, so it's on average 90% of
people that get into the industry do not
make it because they don't have that roadmap.
They don't have that blueprint to actually be
successful.
And Joe has built multiple companies like $5
million in revenue, like in less than a
year and a half's time.
I mean, he's done so many things that
can go on and on, but he's done
it because he's figured out the recipe for
success.
And he's not just done it for himself,
right?
A lot of people go out there and
they have success for themselves, and that's great,
fantastic.
It worked for them.
But he's done it and helped a lot
of other people find their way and succeed
too.
And so that comes down to fundamental foundation
of how you can actually future proof your
real estate empire.
And he's got the map to that.
He's got the key to be able to
unlock that.
So make sure you go to joekillinger.co,
joekillinger.co. Go to the bottom of the
page.
It takes less than a minute just to
subscribe on his social channels.
There's links to YouTube and Instagram and everything
is down there, less than a minute.
So take that and subscribe.
Then you can check out tools on his
website.
You can, actually we talked about blogging.
You can check out his blogs.
There's so much information because he actually lives
what he's talking about here, right?
He practices what he's preaching.
So you can go and learn from his
social channels what's working.
You can go learn from his blog, what's
actually working and see how he's teaching others
succeed in this industry to help you break
into real estate or even grow.