1 00:00:00,900 --> 00:00:03,000 Hello there, health coaches. You know what? 2 00:00:03,000 --> 00:00:06,300 Today I am not live streaming into our Facebook group. 3 00:00:06,300 --> 00:00:09,000 I normally do all of these episodes live, 4 00:00:09,270 --> 00:00:12,990 but this week we have this big event happening in our Facebook group. 5 00:00:12,990 --> 00:00:16,410 If you've listened to any of the previous episodes from last week or the week 6 00:00:16,410 --> 00:00:20,860 before, you know all about it. So instead of live streaming into the group live, 7 00:00:20,970 --> 00:00:24,900 I decided I'm going to record this episode sort of off to the side and release 8 00:00:24,900 --> 00:00:29,820 it to all of you podcast subscribers because it's a time that 9 00:00:29,820 --> 00:00:34,800 we confront the elephant in the health coach room. Yeah, 10 00:00:35,010 --> 00:00:37,980 I mean, if you're here and you're listening, 11 00:00:38,520 --> 00:00:42,750 I know that you already believe in the power of healthy living. Yeah. 12 00:00:43,380 --> 00:00:46,200 I know that you want to make a positive impact on the world. I mean, 13 00:00:46,200 --> 00:00:47,760 that's why we all got into health coaching, 14 00:00:47,770 --> 00:00:52,650 myself included. I know you're probably interested in things like functional 15 00:00:52,650 --> 00:00:55,110 medicine, intuitive eating. 16 00:00:55,770 --> 00:00:59,280 You probably have three or four health coach certifications under your belt 17 00:00:59,280 --> 00:01:01,080 already. So many coaches do, 18 00:01:02,070 --> 00:01:06,900 but there is a difference between your passion and 19 00:01:06,900 --> 00:01:10,800 your interests and where you want to spend your time and what you want to be 20 00:01:10,810 --> 00:01:15,360 doing with your life and this lovely hobby of health and 21 00:01:15,360 --> 00:01:16,193 wellness. 22 00:01:16,380 --> 00:01:19,620 I know we all hate that word hobby when we're trying to start a business, 23 00:01:20,070 --> 00:01:21,450 but that's what it is. 24 00:01:21,690 --> 00:01:26,550 Unless you actually turn health coaching into a good career and you can 25 00:01:26,760 --> 00:01:28,500 where you're actually supporting yourself. 26 00:01:28,650 --> 00:01:31,950 But a lot of us get stuck on the hobby side, so I want to talk about it. 27 00:01:32,010 --> 00:01:36,480 Is it possible to be profitable? That's really, I think what the question is. 28 00:01:36,480 --> 00:01:39,600 New health coaches are wondering this coaches who've been in the business for a 29 00:01:39,610 --> 00:01:43,140 while and they're like, I'm not seeing it. You might be thinking, 30 00:01:43,170 --> 00:01:46,560 is this even for real? Listen, 31 00:01:46,620 --> 00:01:50,970 I am right there with you. I'm not independently wealthy over here. 32 00:01:50,970 --> 00:01:54,600 I do not have a trust fund. It's just me. I'm a single mom. 33 00:01:54,600 --> 00:01:58,800 I'm taking care of my two boys and I'm the breadwinner of my household, 34 00:01:59,310 --> 00:02:02,400 so I think about this stuff too, right? I own my home, 35 00:02:02,760 --> 00:02:05,520 just replaced all the windows and the siding, 36 00:02:06,090 --> 00:02:09,300 taking my boys to Italy for two weeks this summer, 37 00:02:10,320 --> 00:02:14,670 and on the flip side, I probably could be better about saving for retirement, 38 00:02:14,940 --> 00:02:19,500 but I get it when it comes to the money, fears, 39 00:02:19,500 --> 00:02:21,180 and money issues, I get it. 40 00:02:21,270 --> 00:02:24,720 I have the same thoughts as any of you and I always have. 41 00:02:24,720 --> 00:02:28,260 Since I started health coaching back in 2009, 42 00:02:28,830 --> 00:02:33,600 I've always been very clear that I need to make sure that my chosen career is 43 00:02:33,600 --> 00:02:37,290 not only wildly fulfilling, which it is, 44 00:02:37,800 --> 00:02:42,750 but also profitable health coaching certainly 45 00:02:42,840 --> 00:02:46,440 can be. It doesn't happen overnight, that's for sure. 46 00:02:46,440 --> 00:02:50,550 It's not like a get rich quick scheme, but it does happen when, 47 00:02:50,880 --> 00:02:55,470 and this is so important when you're just as committed to marketing 48 00:02:55,710 --> 00:03:00,550 and business as you are to health and wellness, be honest, 49 00:03:00,550 --> 00:03:04,720 which side of the coin are you more likely to be spending your time on? 50 00:03:05,590 --> 00:03:08,140 So consider this every day. 51 00:03:08,150 --> 00:03:12,940 I make sure that I eat my vegetables, a wide variety of vegetables. 52 00:03:12,940 --> 00:03:15,190 I'm sure you do something similar like that too. 53 00:03:15,400 --> 00:03:19,480 You're purposeful with your diet. You go for a walk after dinner. 54 00:03:19,660 --> 00:03:21,460 I like to get my steps in. 55 00:03:21,670 --> 00:03:26,620 You do yoga or you go to your fitness class, you lift your weights, 56 00:03:26,620 --> 00:03:30,730 you take your supplements. I got a whole pill box full of supplements every day. 57 00:03:30,730 --> 00:03:35,320 I take my vitamin C and my iron and my fish oil and all the rest. 58 00:03:36,100 --> 00:03:40,690 Just imagine if you were as committed 59 00:03:41,050 --> 00:03:45,250 and consistent with all of your marketing efforts every day, 60 00:03:45,700 --> 00:03:46,400 every day, 61 00:03:46,400 --> 00:03:51,340 just like those supplements. This is what I've observed making all 62 00:03:51,340 --> 00:03:55,630 the difference in our health coaches over the past. I mean over the past, gosh, 63 00:03:55,630 --> 00:03:57,970 many, many years, 15 years, 64 00:03:58,090 --> 00:04:02,710 but specifically over the past 12 weeks of our spring fast track program, 65 00:04:02,830 --> 00:04:06,580 and I want to share with you how these coaches are actually doing the thing like 66 00:04:06,580 --> 00:04:10,510 they're changing lives, they're making a difference and they're earning. 67 00:04:10,900 --> 00:04:11,980 It's like the trifecta. 68 00:04:12,910 --> 00:04:17,890 I know that I'm not the only health coach to find financial success 69 00:04:17,890 --> 00:04:21,730 in this field. Before I started Healthy Profit University, 70 00:04:21,730 --> 00:04:24,430 I ran my own successful health coaching practice for many, many years, 71 00:04:24,610 --> 00:04:28,960 and please, I know so many successful health coaches, so if you don't, 72 00:04:30,010 --> 00:04:31,180 it's a big industry. 73 00:04:31,540 --> 00:04:33,760 Health coaching has grown and grown and grown and grown and grown. 74 00:04:33,760 --> 00:04:37,030 So if you and the five health coaches that you talk to are all having the same 75 00:04:37,030 --> 00:04:37,690 struggles, 76 00:04:37,690 --> 00:04:42,250 just know those of us who've been doing it longer. We've been at it for a 77 00:04:42,250 --> 00:04:46,180 while. There's lots of success stories in the health coaching world, 78 00:04:47,170 --> 00:04:50,740 and I also know not everybody finds success. 79 00:04:52,030 --> 00:04:56,650 That's the truth, right? I'm going to be honest with you. Is it possible? Yes. 80 00:04:57,040 --> 00:05:01,270 Is there a limit to how much you can earn? No. Sky's the limit, 81 00:05:01,300 --> 00:05:02,770 which is a pretty great feeling. 82 00:05:03,700 --> 00:05:06,580 So I think this is a worthwhile discussion, 83 00:05:07,150 --> 00:05:11,620 and if you're thinking to yourself, is health coaching a viable career? 84 00:05:11,830 --> 00:05:14,770 Maybe you're thinking of getting into health coaching or you've already been in 85 00:05:14,770 --> 00:05:16,390 the field for a little while and you're like, 86 00:05:16,510 --> 00:05:19,930 I don't know how I'm ever going to make this happen. You're in the right place. 87 00:05:20,620 --> 00:05:24,670 This episode is brought to you by Healthy Profit Universities Fast Track. 88 00:05:24,910 --> 00:05:29,290 Fast Track is a very specific 12 week marketing plan for health coaches showing 89 00:05:29,290 --> 00:05:34,180 you exactly what to do and what order to build your 90 00:05:34,190 --> 00:05:37,000 audience, make offers and sign clients, 91 00:05:37,240 --> 00:05:40,840 plus you get all the materials you need done for you. 92 00:05:40,870 --> 00:05:44,080 They're completely customizable at a very affordable rate. 93 00:05:44,470 --> 00:05:48,430 You can get yourself on the wait list for the next Fast Track opportunity, 94 00:05:48,440 --> 00:05:53,350 which is coming this summer at healthcoachpower.com/waitlist. 95 00:05:54,490 --> 00:05:58,850 So for the past 12 weeks, I've been working with our 2024 fast trackers, 96 00:05:59,210 --> 00:06:00,800 and I've been doing this for years, 97 00:06:00,950 --> 00:06:05,570 so that means I've had an up close and personal look at what's working for 98 00:06:05,570 --> 00:06:08,600 health coaches time and time again. Now, 99 00:06:09,350 --> 00:06:14,300 some of our fast trackers like Annie has signed a bunch of private clients. 100 00:06:14,300 --> 00:06:18,320 I think she's signed six new private clients in the past 12 weeks, 101 00:06:19,790 --> 00:06:23,660 and the secret there, it really just boils down. I mean, 102 00:06:23,660 --> 00:06:25,670 there's a lot of small things, 103 00:06:25,670 --> 00:06:30,560 but the biggest thing I can tell you is it boils down to offering your services. 104 00:06:30,950 --> 00:06:35,780 Most health coaches are not signing clients and be honest with yourself, 105 00:06:35,900 --> 00:06:39,620 is this you? Because they aren't making offers 106 00:06:41,750 --> 00:06:42,290 in some ways. 107 00:06:42,290 --> 00:06:47,060 We just quietly wait and we hope somebody asks us if we can be their health 108 00:06:47,070 --> 00:06:51,470 coach. It's not going to happen. It might might every now and then, 109 00:06:51,470 --> 00:06:52,880 but that is extremely, 110 00:06:52,880 --> 00:06:57,350 extremely rare. What do I mean by making offers? 111 00:06:57,650 --> 00:07:02,150 Some of the things my fast trackers do is talk about the kinds of clients that 112 00:07:02,150 --> 00:07:05,930 they help and ask their audience and your audiences, 113 00:07:05,960 --> 00:07:07,580 anyone that you have access to, 114 00:07:07,580 --> 00:07:12,200 anyone that you can have a conversation with or send an email to, et cetera. 115 00:07:12,770 --> 00:07:15,980 Ask their audience if they know anyone who would be interested. 116 00:07:17,750 --> 00:07:21,620 That is a subtle thing right there. I want you to catch that. 117 00:07:22,100 --> 00:07:26,600 They ask if they know anyone who would be interested, 118 00:07:26,960 --> 00:07:31,850 which is way more effective than asking someone if they 119 00:07:31,850 --> 00:07:36,800 themselves are interested in your health coaching services. Use that by the way. 120 00:07:36,800 --> 00:07:39,800 Take that idea and run with it when you say, Hey, 121 00:07:39,810 --> 00:07:41,570 do you know anyone who might be interested? 122 00:07:41,580 --> 00:07:43,730 Do you know anyone that this could be helpful for? 123 00:07:44,570 --> 00:07:47,960 People feel less put on the spot, and they're actually more likely to say, 124 00:07:48,350 --> 00:07:52,190 actually, I could use that. Or to say, yeah, I do know someone, or Yeah, 125 00:07:52,190 --> 00:07:55,190 I do want to introduce you to somebody. That's how connections gets made. 126 00:07:55,280 --> 00:08:00,170 That's how momentum builds. It's like I said, make sure to use that. 127 00:08:01,100 --> 00:08:05,870 Another thing that's working really well is an application process for these new 128 00:08:05,870 --> 00:08:06,920 private clients. 129 00:08:07,550 --> 00:08:11,780 So I'm sure some of you have not implemented an application system or if you 130 00:08:11,780 --> 00:08:14,960 have one, the application could be working harder. 131 00:08:15,260 --> 00:08:19,190 Let's say that someone's interested in hiring you as a health coach for private 132 00:08:19,190 --> 00:08:22,940 health coaching services. We don't want them to go straight to a call. 133 00:08:22,940 --> 00:08:24,590 We don't want them to go to your calendar. 134 00:08:24,590 --> 00:08:29,090 We don't want them to be able to book a time as their first step. Instead, 135 00:08:29,090 --> 00:08:33,860 what we want them to do is complete a very specific and intentional 136 00:08:33,950 --> 00:08:36,260 application as that first step, 137 00:08:36,440 --> 00:08:39,020 and it's designed like yes, 138 00:08:39,020 --> 00:08:42,140 to collect important information like their name and their phone number and 139 00:08:42,150 --> 00:08:44,090 whatever, but better than that, 140 00:08:44,150 --> 00:08:49,070 it's designed to put that potential client into the mindset of 141 00:08:49,070 --> 00:08:53,960 wanting to work with you of pre-deciding that this is 142 00:08:53,960 --> 00:08:55,170 something that they're going to do. 143 00:08:55,290 --> 00:08:57,900 So we're really strategic about the questions that we ask, 144 00:08:58,590 --> 00:09:03,480 and that combined with the right structure for the sales call 145 00:09:03,480 --> 00:09:07,680 or the consultation, which I also teach has helped Fast trackers. 146 00:09:07,680 --> 00:09:11,580 Like any sign these higher end private clients, 147 00:09:12,960 --> 00:09:14,580 we've also seen a lot of success. 148 00:09:14,590 --> 00:09:19,590 Just shifting gears with a shorter low cost program in 149 00:09:19,590 --> 00:09:21,510 addition to higher priced one-on-one coaching. 150 00:09:21,510 --> 00:09:26,010 So this is something to consider the high end offer and the lower end offer and 151 00:09:26,020 --> 00:09:30,570 the combination of the two offers means you can serve more people, 152 00:09:30,630 --> 00:09:31,950 so that's very exciting. 153 00:09:32,070 --> 00:09:35,880 It means you can give someone a low commitment entry point. 154 00:09:36,450 --> 00:09:40,920 You can reengage with past clients and you can make it very, 155 00:09:41,040 --> 00:09:44,820 very easy for somebody to invite friends. 156 00:09:45,360 --> 00:09:50,160 I'm talking about a $99 five day program, easy peasy. 157 00:09:50,850 --> 00:09:52,650 If you compare that to private coaching, 158 00:09:53,580 --> 00:09:58,290 how often does a client tell their friend that they simply must hire you as a 159 00:09:58,290 --> 00:10:01,110 health coach, and then that person goes, oh yeah, I think I will, 160 00:10:01,110 --> 00:10:04,800 and they actually become a client. It happens, but again, it's kind of rare. 161 00:10:05,250 --> 00:10:08,700 Private coaching is it's super personal and it's a big investment, 162 00:10:08,700 --> 00:10:11,580 so has to really be the right person at the right time, 163 00:10:12,060 --> 00:10:17,010 but if you offer a low cost five day mini program, 164 00:10:17,040 --> 00:10:22,020 it is so super easy for your clients to turn to their friends and 165 00:10:22,020 --> 00:10:26,880 say, Hey, do this with me. Let's do this together. Let's do this as a group, 166 00:10:26,880 --> 00:10:28,890 and one client turns into five. 167 00:10:29,400 --> 00:10:34,170 So we're seeing a lot of success with lower priced offerings 168 00:10:34,170 --> 00:10:36,210 that engage a community, 169 00:10:37,050 --> 00:10:40,350 and you would actually be really surprised at how well these programs work even 170 00:10:40,350 --> 00:10:41,670 though they're short. I mean, 171 00:10:41,670 --> 00:10:46,350 nobody's going to make a full recovery in their health in five days. 172 00:10:46,350 --> 00:10:50,220 They're not going to heal from several diseases in five days, 173 00:10:50,370 --> 00:10:53,220 but even in such a short timeframe, 174 00:10:53,370 --> 00:10:57,210 people definitely see exciting results. Like Andrea, 175 00:10:57,210 --> 00:10:58,770 who's one of our spring fast trackers, 176 00:10:58,950 --> 00:11:02,070 she shared that just in this small five day program, 177 00:11:02,190 --> 00:11:06,810 her client was glowing. She'd lost some weight, she felt less bloated, 178 00:11:06,810 --> 00:11:11,010 she was more relaxed, she was energized. She loved the program, 179 00:11:11,010 --> 00:11:15,210 and that's a big win for Andrea. She said, 180 00:11:15,510 --> 00:11:19,260 this is the best sort of feedback to get, and I totally agree. 181 00:11:19,560 --> 00:11:23,640 That's what I loved about these 12 weeks is like we really need 182 00:11:24,240 --> 00:11:29,070 not just to implement a marketing strategy in a very serious way, 183 00:11:29,280 --> 00:11:33,720 but we also need to feel that health coach high. 184 00:11:33,810 --> 00:11:34,650 That's what I call it. 185 00:11:34,650 --> 00:11:37,830 When you work with a client and they have a breakthrough of some kind, 186 00:11:38,010 --> 00:11:42,150 they feel good, they're smiling. You're like, I helped someone. 187 00:11:42,210 --> 00:11:46,830 This is so amazing. It's that rush we get when the clients are seeing results, 188 00:11:48,030 --> 00:11:50,160 what's going to fuel us to keep going? 189 00:11:50,160 --> 00:11:54,730 I find more than knowing that we have our 190 00:11:54,880 --> 00:11:59,740 email marketing going and more than counting up how 191 00:11:59,740 --> 00:12:02,290 many dollars we made today. I mean, that's good, 192 00:12:02,950 --> 00:12:05,530 but without that health coach high, 193 00:12:06,970 --> 00:12:08,680 we can just really burn out. 194 00:12:09,250 --> 00:12:14,110 I don't want you to just have your nose deep into your Instagram reels all day 195 00:12:14,110 --> 00:12:17,920 or developing programs and building your website. Oh my goodness. 196 00:12:18,040 --> 00:12:22,030 We can get lost in that stuff. Some of it's necessary, of course, but again, 197 00:12:22,030 --> 00:12:26,980 you are going to burn out without actually doing the work with clients and 198 00:12:26,980 --> 00:12:31,780 feeling that rush of doing good work in the world. 199 00:12:32,110 --> 00:12:33,280 It feeds our soul, 200 00:12:34,450 --> 00:12:38,230 so I think that has to be part of how we build our business. It's not like, 201 00:12:38,230 --> 00:12:43,090 let me do all the businessy stuff first and then eventually a year from now I'll 202 00:12:43,100 --> 00:12:47,860 take my first client. That's very demoralizing in so many ways. 203 00:12:48,010 --> 00:12:50,500 We don't like doing the business stuff. Let's just be honest. 204 00:12:51,040 --> 00:12:55,630 So when we're thinking about can health coaching be a good career? Yes, 205 00:12:55,630 --> 00:12:57,790 if you have a smart marketing plan, yes, 206 00:12:57,790 --> 00:13:02,380 if you do the things to get clients and get that rush of 207 00:13:02,390 --> 00:13:06,340 energy so that you want to keep at it, yes, yes, yes. 208 00:13:06,940 --> 00:13:11,440 Many of our fast trackers I've seen go from zero to clients in just the short 12 209 00:13:11,440 --> 00:13:12,273 week period, 210 00:13:12,340 --> 00:13:16,480 and the key is to continue to make those offers, 211 00:13:16,870 --> 00:13:20,500 continue to host events, continue to offer smaller programs, 212 00:13:20,500 --> 00:13:24,820 continue to email your lists, and what am I saying? I'm saying do things. 213 00:13:24,820 --> 00:13:29,380 I'm saying be active, not passive. 214 00:13:29,740 --> 00:13:32,290 Remember, if you're waiting for clients to come to you, 215 00:13:32,980 --> 00:13:36,490 you're going to be waiting a real long time. That's the truth. 216 00:13:38,140 --> 00:13:42,490 There's another aspect to all of this. It's a little more nuanced. 217 00:13:42,580 --> 00:13:45,040 I desperately need a sip of water. Hang on one second. 218 00:13:48,250 --> 00:13:49,480 It's a little more nuanced, 219 00:13:49,480 --> 00:13:52,720 but I also want to mention today when we're talking about is this going to work, 220 00:13:52,730 --> 00:13:57,700 is this going to work as a career now for any business that you are starting, 221 00:13:57,790 --> 00:14:00,610 of course the marketing aspect is important, 222 00:14:01,810 --> 00:14:04,960 but specifically as a health coach, 223 00:14:06,100 --> 00:14:10,930 you really need to exude an energy that people want to be 224 00:14:10,930 --> 00:14:13,540 around. I don't know how else to put this. 225 00:14:13,990 --> 00:14:16,540 It doesn't matter if you're at your ideal weight. 226 00:14:16,600 --> 00:14:19,360 You don't have to be in perfect health. I promise you. 227 00:14:19,390 --> 00:14:23,080 None of us are iner health, whatever that means, 228 00:14:23,440 --> 00:14:27,190 but you do have to have a certain magnetism, 229 00:14:27,670 --> 00:14:32,530 and that's what I've seen grow and flourish among our fast 230 00:14:32,540 --> 00:14:33,520 trackers the most. 231 00:14:33,640 --> 00:14:37,510 It's actually shocked me how much that's happened in the last 12 weeks because 232 00:14:38,200 --> 00:14:41,500 when we're on our own, and I don't know if you've experienced this, 233 00:14:41,500 --> 00:14:42,970 but I'm guessing that you have, 234 00:14:43,450 --> 00:14:47,950 it's incredibly easy to get discouraged. We can feel like a 235 00:14:47,950 --> 00:14:49,840 failure and we want to hide. 236 00:14:49,840 --> 00:14:54,740 I remember getting so down on myself as a brand new health coach when only two 237 00:14:54,740 --> 00:14:59,300 people signed up for my event or when someone decided against 238 00:14:59,420 --> 00:15:02,300 my private health coaching program, I'd be like, oh, 239 00:15:03,590 --> 00:15:06,290 but that's when we're alone together. 240 00:15:07,220 --> 00:15:10,730 It's so much more of a high vibe situation. We can cheer each other on. 241 00:15:10,730 --> 00:15:14,090 We can find the silver lining and we can keep on keeping on with that 242 00:15:14,090 --> 00:15:18,050 encouragement. A couple of our fast track, this is true story, 243 00:15:18,320 --> 00:15:22,670 found themselves in a situation where they didn't have anybody joining their 244 00:15:22,670 --> 00:15:26,600 five day program. I mean, it happens. It happens to the best of us, 245 00:15:27,050 --> 00:15:30,710 and some of our coaches, on the other hand, had 10 people, 20 people signed up, 246 00:15:30,890 --> 00:15:33,590 but it depends where you're starting out. Okay, 247 00:15:33,770 --> 00:15:38,240 so you didn't have any signups. That is when it is so 248 00:15:38,270 --> 00:15:42,110 easy to just fall into a pit of despair like 249 00:15:43,760 --> 00:15:47,600 you energy sinks so low. Again, 250 00:15:47,720 --> 00:15:52,430 I know from personal experience, but that's not what happened in this group. 251 00:15:52,670 --> 00:15:55,430 Everyone rushed in to support each other, 252 00:15:55,520 --> 00:15:59,990 to join each other's group so that every single coach could at 253 00:15:59,990 --> 00:16:04,820 least get the experience of running their program day one, 254 00:16:04,820 --> 00:16:06,500 day two, day three, day four, day five, 255 00:16:06,740 --> 00:16:11,000 and gaining the confidence that comes with that, and it's like, boom. 256 00:16:11,150 --> 00:16:15,800 You can feel that energetic shift to a higher vibration. 257 00:16:15,950 --> 00:16:18,680 That's the only way I know how to put it, a higher vibration. 258 00:16:18,950 --> 00:16:23,750 So I guess what I'm trying to say is you can do all the 259 00:16:23,750 --> 00:16:28,580 things to promote your business, but without a smart marketing strategy, 260 00:16:28,760 --> 00:16:32,870 it tends to fall flat. You are like, let me try this, so that didn't work, 261 00:16:32,870 --> 00:16:35,450 or Let me try this other random thing. Oh, that didn't kind of work. 262 00:16:35,660 --> 00:16:38,450 How about this other thing, right? We're just kind of scattered. 263 00:16:38,750 --> 00:16:43,220 Nothing quite takes fire or lights a fire or makes it really happen for your 264 00:16:43,220 --> 00:16:46,340 business, and without the right support system, 265 00:16:46,460 --> 00:16:50,780 your energy falls flat too. Meanwhile, 266 00:16:50,780 --> 00:16:55,550 it's like this terrible downward spiral because clients are looking 267 00:16:55,730 --> 00:16:58,760 to you to help bring their energy up. 268 00:16:59,540 --> 00:17:01,880 They want to soak in your good vibes. 269 00:17:02,090 --> 00:17:05,090 That is 90% of why someone's going to hire you as a health coach. 270 00:17:05,330 --> 00:17:07,880 They want that positive, helpful, 271 00:17:08,270 --> 00:17:12,800 life affirming force in a health coach because they're probably not getting 272 00:17:13,310 --> 00:17:17,510 that anywhere else in their life unfortunately. Know this, 273 00:17:18,200 --> 00:17:23,090 you are doing such important work in the world and you need to be 274 00:17:23,090 --> 00:17:26,660 doing more of it. I honestly believe that when I look around in the world, 275 00:17:26,660 --> 00:17:28,520 I'm like, everybody needs a health coach. 276 00:17:28,580 --> 00:17:30,560 Some people need two or three health coaches, 277 00:17:31,520 --> 00:17:36,290 so don't let yourself get sucked into the negativity. We all have that 278 00:17:36,290 --> 00:17:37,490 inside of us sometimes, 279 00:17:38,360 --> 00:17:41,360 but what I've seen when our health coaches get together, 280 00:17:41,960 --> 00:17:44,030 when our community gets together, right, 281 00:17:44,030 --> 00:17:48,050 we're powerful and the positive energy is contagious, 282 00:17:48,410 --> 00:17:51,540 and we want to catch it. We want to catch that positive vibe. 283 00:17:51,630 --> 00:17:56,340 We want to pass it on to our clients. That is first and foremost, 284 00:17:56,880 --> 00:17:58,950 even when it comes to those little things, 285 00:17:58,950 --> 00:18:00,630 and this stuff is going to happen in your business, 286 00:18:00,630 --> 00:18:01,980 whether you want it to or not, 287 00:18:02,580 --> 00:18:05,880 you're going to hold a webinar and you're going to forget to hit the record 288 00:18:05,890 --> 00:18:09,030 button. Been there, it's okay, it happens. 289 00:18:09,780 --> 00:18:13,800 Just know that dumb stuff like that's going to happen. There's no judgment. 290 00:18:13,800 --> 00:18:17,910 It doesn't mean anything about you. Or you're going to send out an email. 291 00:18:17,910 --> 00:18:18,743 Have you done this? 292 00:18:18,810 --> 00:18:22,980 You're going to send out an email with a link to whatever something you're 293 00:18:22,980 --> 00:18:25,020 selling or to your blog post or whatever, 294 00:18:25,320 --> 00:18:29,850 and the link doesn't work. Yeah, guess what? It's okay. 295 00:18:30,360 --> 00:18:33,150 A second email that says, oops, here's the right link. 296 00:18:33,390 --> 00:18:37,230 Very likely those types of emails are very likely to get opens and people click 297 00:18:37,230 --> 00:18:40,680 on them, and everyone really loves knowing that you're human, 298 00:18:40,920 --> 00:18:44,280 so it's kind of a win. When I first started out, 299 00:18:44,640 --> 00:18:48,930 if I made a mistake like that, I would cringe. 300 00:18:49,170 --> 00:18:54,120 I would die a thousand deaths and I'd want to stay in bed for like a week. 301 00:18:54,450 --> 00:18:59,400 My energy would just go south so quickly these days. 302 00:18:59,970 --> 00:19:04,830 If I make a mistake, I just go, I bet most people won't even notice. 303 00:19:05,370 --> 00:19:07,890 I'll just fix it best I can and carry on. 304 00:19:09,210 --> 00:19:12,570 That's resilience. That's the energy of success. 305 00:19:12,570 --> 00:19:17,100 That's what's going to allow you to not only become a health coach, 306 00:19:17,280 --> 00:19:22,230 but turn it into a good career and earn a living doing the work that 307 00:19:22,230 --> 00:19:25,920 you love. Sean is one of our fast trackers this spring, 308 00:19:26,070 --> 00:19:30,150 and she said that watching the whole 12 week marketing plan come together was 309 00:19:30,210 --> 00:19:33,030 amazing because it's all planned out, 310 00:19:33,150 --> 00:19:37,710 and she loved how thorough the program is because we've thought of everything. 311 00:19:37,710 --> 00:19:41,670 She's like, Michelle, you've thought of everything I have. That's true. 312 00:19:41,670 --> 00:19:44,970 I've thought of everything, not because I just sat down and thought of it, 313 00:19:44,970 --> 00:19:46,680 but because I've done this work for a very, 314 00:19:46,690 --> 00:19:51,420 very long time and I know exactly what you need to turn health 315 00:19:51,420 --> 00:19:53,190 coaching into a good career, 316 00:19:54,240 --> 00:19:57,840 and I realized I could have spent this whole episode talking about other stuff. 317 00:19:57,840 --> 00:20:02,820 I could have been telling you that you need a target market and a mailing list 318 00:20:02,820 --> 00:20:07,410 and all those things to be successful. That's not untrue. 319 00:20:07,440 --> 00:20:12,300 But what I've really seen in this field is that the coaches who 320 00:20:12,310 --> 00:20:14,940 succeed, they have this glowing, 321 00:20:15,150 --> 00:20:19,200 vibrant force field around them, attracting attention, 322 00:20:19,380 --> 00:20:22,140 attracting clients, and attracting profit, 323 00:20:22,650 --> 00:20:24,900 and if you want to develop all of that, 324 00:20:25,140 --> 00:20:29,520 the wait list for FastTrack is available now at 325 00:20:29,520 --> 00:20:31,050 healthcoachpower.com/waitlist. 326 00:20:31,200 --> 00:20:35,130 We do have a summer opportunity coming up, so if you're at all interested, 327 00:20:35,340 --> 00:20:38,730 put your name on the list. There's no obligation, and I'll see you next week.