1 00:00:05,820 --> 00:00:10,740 (Transcribed by TurboScribe. Go Unlimited to remove this message.) Hi, welcome to the Abundant Practice Podcast. 2 00:00:11,180 --> 00:00:13,140 I'm Allison from Abundance Practice Building. 3 00:00:13,560 --> 00:00:16,320 I have a nearly diagnosable obsession with helping 4 00:00:16,320 --> 00:00:20,100 therapists build sustainable, joy-filled private practices, just 5 00:00:20,100 --> 00:00:21,780 like I've done for tens of thousands of 6 00:00:21,780 --> 00:00:22,900 therapists across the world. 7 00:00:23,280 --> 00:00:24,640 I'm excited to help you too. 8 00:00:25,120 --> 00:00:26,720 If you want to fill your practice with 9 00:00:26,720 --> 00:00:29,140 ideal clients, we have loads of free resources 10 00:00:29,140 --> 00:00:30,360 and paid support. 11 00:00:30,780 --> 00:00:34,340 Go to abundancepracticebuilding.com slash links. 12 00:00:34,780 --> 00:00:36,100 All right, onto the show. 13 00:00:37,980 --> 00:00:39,880 So I've talked about therapy notes on here 14 00:00:39,880 --> 00:00:40,560 for years. 15 00:00:40,620 --> 00:00:41,940 I could talk about the features and the 16 00:00:41,940 --> 00:00:43,820 benefits in my sleep, but there are a 17 00:00:43,820 --> 00:00:44,880 couple of things I want you to know 18 00:00:44,880 --> 00:00:47,040 about therapy notes that doesn't typically make it 19 00:00:47,040 --> 00:00:47,960 into an ad script. 20 00:00:48,540 --> 00:00:50,520 First is that they actually care if you 21 00:00:50,520 --> 00:00:51,400 like their platform. 22 00:00:51,680 --> 00:00:53,800 They don't only make themselves available on the 23 00:00:53,800 --> 00:00:55,400 phone to troubleshoot so you don't pull your 24 00:00:55,400 --> 00:00:56,500 hair out when you get stuck. 25 00:00:56,500 --> 00:00:59,480 They also take member suggestions and implement those 26 00:00:59,480 --> 00:01:02,460 that there's client demand for, like therapy search 27 00:01:02,460 --> 00:01:04,900 and included listing service that helps clients find 28 00:01:04,900 --> 00:01:08,560 you, internal and external secure messaging, clinical outcome 29 00:01:08,560 --> 00:01:09,980 measures to keep an eye on how your 30 00:01:09,980 --> 00:01:12,540 clients are progressing, a super smooth super bill 31 00:01:12,540 --> 00:01:15,380 process, real-time eligibility to check on your 32 00:01:15,380 --> 00:01:16,100 client's insurance. 33 00:01:16,960 --> 00:01:18,900 In my conversations with the employees there at 34 00:01:18,900 --> 00:01:20,920 all levels, they all really believe in their 35 00:01:20,920 --> 00:01:22,500 product and they want you to love it 36 00:01:22,500 --> 00:01:22,700 too. 37 00:01:23,460 --> 00:01:25,860 Second, they are proudly independently owned. 38 00:01:26,580 --> 00:01:27,660 Why should you care about that? 39 00:01:28,160 --> 00:01:30,600 Because as soon as venture capital becomes involved, 40 00:01:30,860 --> 00:01:33,260 the focus shifts from making customers happy to 41 00:01:33,260 --> 00:01:34,500 making investors happy. 42 00:01:35,120 --> 00:01:38,580 Prices go way up, innovation plateaus, making more 43 00:01:38,580 --> 00:01:40,780 money with as little output as possible becomes 44 00:01:40,780 --> 00:01:42,020 the number one focus. 45 00:01:42,580 --> 00:01:44,460 With over a hundred thousand therapists using their 46 00:01:44,460 --> 00:01:47,260 platform, they've been able to stay incredibly successful 47 00:01:47,260 --> 00:01:49,520 and they don't have to sacrifice your experience 48 00:01:49,520 --> 00:01:50,280 to stay there. 49 00:01:50,810 --> 00:01:53,540 You can try two months free at therapynotes 50 00:01:53,540 --> 00:01:56,220 .com with the coupon code ABUNDANT. 51 00:01:58,510 --> 00:02:01,290 Therapists whose practices are full, is this actually 52 00:02:01,290 --> 00:02:02,250 the practice you want? 53 00:02:02,690 --> 00:02:05,370 If you're secretly stuck, you're cramming in evening 54 00:02:05,370 --> 00:02:08,270 sessions, glued to insurance panels, unable to raise 55 00:02:08,270 --> 00:02:10,650 rates, Limitless Practice is your way out. 56 00:02:11,230 --> 00:02:13,590 Over 12 weeks, you'll make the changes you've 57 00:02:13,590 --> 00:02:15,970 been thinking about making for months so that 58 00:02:15,970 --> 00:02:18,130 you can work fewer hours while making more 59 00:02:18,130 --> 00:02:18,450 money. 60 00:02:18,930 --> 00:02:20,930 You'll design a schedule that actually fits your 61 00:02:20,930 --> 00:02:23,390 life and you'll say yes to only the 62 00:02:23,390 --> 00:02:24,230 clients you love. 63 00:02:24,790 --> 00:02:27,110 Together, we'll release you from your golden handcuffs. 64 00:02:27,550 --> 00:02:30,470 We're capping the cohort at 10 people because 65 00:02:30,470 --> 00:02:34,110 I'm personally running every individual call, every group 66 00:02:34,110 --> 00:02:36,170 call, and every accountability check-in. 67 00:02:36,790 --> 00:02:38,590 People on the waitlist will get first dibs 68 00:02:38,590 --> 00:02:41,210 on those spots and then the opportunity to 69 00:02:41,210 --> 00:02:42,370 sign up will go out to the rest 70 00:02:42,370 --> 00:02:42,970 of my audience. 71 00:02:43,450 --> 00:02:44,810 So join the waitlist now. 72 00:02:45,010 --> 00:02:46,070 I'm going to put the link in the 73 00:02:46,070 --> 00:02:47,850 show notes and I look forward to helping 74 00:02:47,850 --> 00:02:50,050 you get your practice exactly where you want 75 00:02:50,050 --> 00:02:50,790 it. 76 00:02:52,400 --> 00:02:52,980 Hey, Zach. 77 00:02:53,100 --> 00:02:53,680 How you doing? 78 00:02:54,420 --> 00:02:55,200 Hey, Allison. 79 00:02:55,480 --> 00:02:55,820 Good. 80 00:02:55,920 --> 00:02:56,660 Good to see you. 81 00:02:56,940 --> 00:02:57,500 You too. 82 00:02:57,800 --> 00:02:59,000 What would be helpful today? 83 00:03:01,480 --> 00:03:06,980 Man, I guess since we last met a 84 00:03:06,980 --> 00:03:09,020 couple of years ago, so much has happened. 85 00:03:09,020 --> 00:03:13,140 And I guess I would love to get 86 00:03:13,140 --> 00:03:17,440 your feedback on when life happens and you're 87 00:03:17,440 --> 00:03:20,900 trying to reorient and find your grounding in 88 00:03:20,900 --> 00:03:21,820 practice again. 89 00:03:23,560 --> 00:03:25,440 A little snapshot. 90 00:03:25,680 --> 00:03:26,980 I'm pretty open about it. 91 00:03:27,040 --> 00:03:30,180 My father died about six, eight months ago. 92 00:03:30,920 --> 00:03:33,900 And a lot of my work and my 93 00:03:33,900 --> 00:03:37,120 background is also a parallel process with a 94 00:03:37,120 --> 00:03:39,420 lot of my clients around that, around death, 95 00:03:39,540 --> 00:03:43,060 dying, grief, loss, and a lot of trauma. 96 00:03:43,380 --> 00:03:43,980 Yeah. 97 00:03:44,120 --> 00:03:50,640 So I've been struggling as of late to 98 00:03:50,640 --> 00:03:55,360 kind of find my, you know, harbor, like 99 00:03:55,360 --> 00:03:57,400 safe harbor in terms of my practice and 100 00:03:57,400 --> 00:03:59,880 like what I really want to push myself 101 00:03:59,880 --> 00:04:01,120 forward from here. 102 00:04:01,620 --> 00:04:06,240 Um, and I'm, I just kind of would 103 00:04:06,240 --> 00:04:08,220 love to like, maybe just get some feedback 104 00:04:08,220 --> 00:04:10,440 or maybe brainstorm a couple of ideas. 105 00:04:10,520 --> 00:04:12,060 I don't, I don't know if that's, um, 106 00:04:12,400 --> 00:04:12,960 that's all right. 107 00:04:13,460 --> 00:04:14,640 Yeah, of course. 108 00:04:14,660 --> 00:04:16,820 And I'm so sorry about your dad. 109 00:04:17,820 --> 00:04:18,540 I know. 110 00:04:18,640 --> 00:04:19,620 Like, yeah. 111 00:04:19,980 --> 00:04:20,500 Yeah. 112 00:04:21,040 --> 00:04:23,740 So is there anything about your practice that 113 00:04:23,740 --> 00:04:24,860 feels easy right now? 114 00:04:26,120 --> 00:04:30,000 Um, uh, yes. 115 00:04:30,660 --> 00:04:31,560 Question mark. 116 00:04:33,180 --> 00:04:37,860 What, what feels easy is what I'm doing 117 00:04:37,860 --> 00:04:39,820 the work and doing the work in my 118 00:04:39,820 --> 00:04:40,160 niche. 119 00:04:40,200 --> 00:04:43,620 Like that, that feels like really easy and 120 00:04:43,620 --> 00:04:47,520 in, in a flow place, which, um, that 121 00:04:47,520 --> 00:04:49,840 right now is like really helping people through 122 00:04:49,840 --> 00:04:53,640 traumatic grief when they can't get into the 123 00:04:53,640 --> 00:04:55,480 grieving process and they're just in that grief 124 00:04:55,480 --> 00:04:56,100 overwhelm. 125 00:04:56,280 --> 00:05:00,160 So, um, when I've been working with clients 126 00:05:00,160 --> 00:05:03,080 around that, it's been really, really easy for 127 00:05:03,080 --> 00:05:04,520 me to kind of just get in there, 128 00:05:04,520 --> 00:05:06,540 but it's a lot of the process of 129 00:05:06,540 --> 00:05:10,080 getting into that space that I, I've been 130 00:05:10,080 --> 00:05:10,920 struggling. 131 00:05:11,280 --> 00:05:14,660 Um, I've made, I'd say a decent amount 132 00:05:14,660 --> 00:05:16,600 of changes in my practice over the last 133 00:05:16,600 --> 00:05:18,880 maybe year, year and a half. 134 00:05:19,080 --> 00:05:22,960 Um, I started seeing people in person, uh, 135 00:05:22,960 --> 00:05:24,120 part-time in my practice. 136 00:05:24,120 --> 00:05:26,080 I, I run a, I sub lease, uh, 137 00:05:26,100 --> 00:05:27,060 an office space. 138 00:05:27,640 --> 00:05:29,420 Um, and that seems to be great. 139 00:05:29,420 --> 00:05:32,660 Like the location seems to be like, um, 140 00:05:32,740 --> 00:05:34,260 accessible to a lot of the people that 141 00:05:34,260 --> 00:05:35,160 I'm trying to target. 142 00:05:37,160 --> 00:05:40,360 And, uh, weirdly enough, like trying to like 143 00:05:40,360 --> 00:05:44,060 trying to network with other therapists seems really 144 00:05:44,060 --> 00:05:47,100 easy to me, but all the other marketing 145 00:05:47,100 --> 00:05:47,960 seems really hard. 146 00:05:48,640 --> 00:05:48,740 Okay. 147 00:05:49,260 --> 00:05:52,160 So yeah, the two things that say that 148 00:05:52,160 --> 00:05:53,680 seem to be like easy for me right 149 00:05:53,680 --> 00:05:53,960 now. 150 00:05:54,460 --> 00:05:56,140 And where are you with fullness with your 151 00:05:56,140 --> 00:05:56,760 practice? 152 00:05:57,420 --> 00:05:59,560 I would say I'm about 75% full. 153 00:05:59,940 --> 00:06:00,200 Okay. 154 00:06:00,480 --> 00:06:02,400 And does there feel like there's pressure to 155 00:06:02,400 --> 00:06:05,740 get full or can you coast at 75 156 00:06:05,740 --> 00:06:06,320 for a minute? 157 00:06:07,980 --> 00:06:11,220 Realistically, I could coast, but there's that, there's 158 00:06:11,220 --> 00:06:13,140 that feeling of like, I do feel like 159 00:06:13,140 --> 00:06:13,980 I need to get full. 160 00:06:14,500 --> 00:06:15,060 Okay. 161 00:06:15,740 --> 00:06:16,020 Yeah. 162 00:06:16,380 --> 00:06:19,960 So is that more ambition talking? 163 00:06:19,960 --> 00:06:21,580 Is that more ego talking? 164 00:06:21,580 --> 00:06:24,060 Is that like, it'd be nice to spend 165 00:06:24,060 --> 00:06:25,240 money on fun things too. 166 00:06:25,440 --> 00:06:27,440 Like what's the push part? 167 00:06:27,540 --> 00:06:31,280 I think it's, um, I think it is 168 00:06:31,280 --> 00:06:32,900 that runway to have a little bit of 169 00:06:32,900 --> 00:06:36,240 breathing room kind of financially less, less so 170 00:06:36,240 --> 00:06:36,640 ego. 171 00:06:36,720 --> 00:06:39,680 Cause I feel like when I have landed, 172 00:06:39,900 --> 00:06:41,940 like my ideal clients, like I get a 173 00:06:41,940 --> 00:06:44,440 lot of like meaning and that ego gets 174 00:06:44,440 --> 00:06:45,680 fueled from that. 175 00:06:45,820 --> 00:06:47,100 So I don't think it's that. 176 00:06:47,820 --> 00:06:50,560 Um, I think there's another side of me 177 00:06:50,560 --> 00:06:52,220 that is like, I have all these ideas 178 00:06:52,220 --> 00:06:53,560 of what I want to do with my 179 00:06:53,560 --> 00:06:56,840 practice, but I also know kind of like 180 00:06:56,840 --> 00:06:58,920 in the last few months I've been revisiting 181 00:06:58,920 --> 00:07:00,780 some of the stuff in the abundance party. 182 00:07:00,780 --> 00:07:03,260 And I'm like, if I just increase my 183 00:07:03,260 --> 00:07:04,940 rate and focus on the marketing, I know 184 00:07:04,940 --> 00:07:07,500 that will kind of like help, you know, 185 00:07:07,720 --> 00:07:09,220 flex that part. 186 00:07:09,640 --> 00:07:12,500 But, um, I think mostly it's like that 187 00:07:12,500 --> 00:07:14,800 financial kind of like runway is what I'm 188 00:07:14,800 --> 00:07:14,940 like. 189 00:07:15,320 --> 00:07:15,460 Yeah. 190 00:07:15,920 --> 00:07:16,520 Yeah. 191 00:07:17,560 --> 00:07:19,300 We think about increasing your rate. 192 00:07:19,420 --> 00:07:21,880 How much do you imagine increasing it? 193 00:07:21,920 --> 00:07:23,320 Like what would give you that breathing room? 194 00:07:25,940 --> 00:07:28,960 There's what I know versus like what that, 195 00:07:29,140 --> 00:07:32,620 like that feeling of justifying that rate Um, 196 00:07:33,040 --> 00:07:36,400 right now I'm at, I'm at 200 for 197 00:07:36,400 --> 00:07:39,460 individual and I'm doing about 50 for EMDR. 198 00:07:40,760 --> 00:07:43,740 So I think for me, increasing it 50, 199 00:07:44,020 --> 00:07:47,760 50 for each and then going up from 200 00:07:47,760 --> 00:07:50,100 there, I think would really give me in 201 00:07:50,100 --> 00:07:50,800 that space. 202 00:07:51,420 --> 00:07:55,400 Um, I just increased my prices like about 203 00:07:55,400 --> 00:07:57,900 six months ago to the 200 range. 204 00:07:57,940 --> 00:07:59,060 So there's that part of me that was 205 00:07:59,060 --> 00:08:01,300 like, I just did this, but I know 206 00:08:01,300 --> 00:08:03,660 like times are what they are. 207 00:08:03,960 --> 00:08:04,640 So yeah. 208 00:08:04,820 --> 00:08:05,260 Yeah. 209 00:08:06,120 --> 00:08:07,600 Did people leave when you increased your rate? 210 00:08:08,200 --> 00:08:09,340 I think one person left. 211 00:08:10,600 --> 00:08:11,040 Yeah. 212 00:08:11,280 --> 00:08:13,120 And I think it was, they're just like, 213 00:08:13,160 --> 00:08:14,280 ah, I'm going to use insurance. 214 00:08:14,380 --> 00:08:15,880 And I'm like, I respect that. 215 00:08:16,060 --> 00:08:17,160 So yeah. 216 00:08:17,700 --> 00:08:17,900 Yeah. 217 00:08:18,900 --> 00:08:21,000 So I asked these questions just to keep 218 00:08:21,000 --> 00:08:23,800 that in the conversation, not because I'm saying 219 00:08:23,800 --> 00:08:24,680 that's what you should do. 220 00:08:25,220 --> 00:08:27,520 There's also the argument of get full first, 221 00:08:27,520 --> 00:08:28,700 then raise your rates. 222 00:08:28,980 --> 00:08:31,539 Then if people fall off, which usually when 223 00:08:31,539 --> 00:08:35,580 you're in that 200 plus range, $50, is 224 00:08:35,580 --> 00:08:36,740 it make or break for people? 225 00:08:36,919 --> 00:08:39,080 Cause these are folks who can comfortably, usually, 226 00:08:39,500 --> 00:08:41,740 whether it's comfortable or not, they are prioritizing 227 00:08:41,740 --> 00:08:42,179 200. 228 00:08:42,440 --> 00:08:44,280 And often if you can prioritize 200, you 229 00:08:44,280 --> 00:08:48,380 can prioritize 250, 250 to 300, you know, 230 00:08:48,680 --> 00:08:50,980 it's different than going from 100 to 150. 231 00:08:51,780 --> 00:08:52,080 Right. 232 00:08:52,540 --> 00:08:52,840 Right. 233 00:08:53,760 --> 00:08:55,060 So let's keep that as kind of an 234 00:08:55,060 --> 00:08:55,980 option on a shelf. 235 00:08:56,860 --> 00:08:59,400 If you were to network some more, which 236 00:08:59,400 --> 00:09:01,200 is the easiest thing for you right now, 237 00:09:01,280 --> 00:09:04,340 it sounds like from a marketing perspective, like 238 00:09:04,340 --> 00:09:05,880 how often are you meeting with somebody? 239 00:09:05,980 --> 00:09:07,260 Would you say to network? 240 00:09:07,520 --> 00:09:10,700 I would say going into the holidays, I 241 00:09:10,700 --> 00:09:12,780 was meeting with like two people a week, 242 00:09:13,160 --> 00:09:15,960 just even just, you know, like virtual coffees. 243 00:09:16,000 --> 00:09:17,860 And right now I'm about one once a 244 00:09:17,860 --> 00:09:18,180 week. 245 00:09:18,180 --> 00:09:18,680 Okay. 246 00:09:19,360 --> 00:09:21,040 So maybe if you went back up to 247 00:09:21,040 --> 00:09:23,760 twice a week and one of those each 248 00:09:23,760 --> 00:09:25,360 week was somebody you've already met with. 249 00:09:25,400 --> 00:09:27,620 So you're really like forming and nurturing that 250 00:09:27,620 --> 00:09:28,240 relationship. 251 00:09:29,060 --> 00:09:30,800 And that way it's not also like new, 252 00:09:30,880 --> 00:09:32,380 new, new, new, new all the time. 253 00:09:32,380 --> 00:09:32,700 Right. 254 00:09:33,520 --> 00:09:35,080 So it's not the one night stands. 255 00:09:35,080 --> 00:09:37,180 It's those like abiding relationships. 256 00:09:39,620 --> 00:09:42,320 And then you're staying top of mind. 257 00:09:42,480 --> 00:09:44,460 I would first kind of reach out to 258 00:09:44,460 --> 00:09:47,300 those people that have sent you referrals in 259 00:09:47,300 --> 00:09:50,360 the past and only the people you like. 260 00:09:50,520 --> 00:09:53,380 That's another thing I want to always stress 261 00:09:53,380 --> 00:09:54,700 is like, you do not have to reach 262 00:09:54,700 --> 00:09:56,900 out to somebody that you're like, Oh God. 263 00:09:58,500 --> 00:09:58,940 Yeah. 264 00:09:59,040 --> 00:10:00,240 The easy connection people. 265 00:10:00,780 --> 00:10:00,880 Sure. 266 00:10:01,220 --> 00:10:01,400 Sure. 267 00:10:01,540 --> 00:10:01,780 Sure. 268 00:10:01,860 --> 00:10:03,260 And I mean, you work with a niche 269 00:10:03,260 --> 00:10:04,760 that most of us don't touch. 270 00:10:05,320 --> 00:10:05,660 Right. 271 00:10:06,080 --> 00:10:08,320 So that's like, people are gonna be like, 272 00:10:08,360 --> 00:10:12,320 this like quick get into them, you know? 273 00:10:12,960 --> 00:10:13,100 Right. 274 00:10:13,480 --> 00:10:17,240 And since the work itself is feeding you 275 00:10:17,240 --> 00:10:21,900 figuratively and literally, I think that there's something 276 00:10:21,900 --> 00:10:24,900 to seeing more clients might be healing for 277 00:10:24,900 --> 00:10:26,620 you right now. 278 00:10:26,720 --> 00:10:26,980 Yeah. 279 00:10:27,600 --> 00:10:30,980 You'd set the work up to do by 280 00:10:30,980 --> 00:10:31,280 that. 281 00:10:31,340 --> 00:10:32,860 Did you is the hard part by that? 282 00:10:32,920 --> 00:10:34,260 Did you mean getting yourself in the place 283 00:10:34,260 --> 00:10:36,040 where you're like, okay, I'm doing therapy right 284 00:10:36,040 --> 00:10:36,320 now? 285 00:10:36,320 --> 00:10:37,840 Or is that getting more clients? 286 00:10:37,940 --> 00:10:38,900 What did you mean by that? 287 00:10:39,420 --> 00:10:41,840 More so they're getting the more clients piece, 288 00:10:42,360 --> 00:10:45,460 you know, kind of like all the life 289 00:10:45,460 --> 00:10:47,380 stuff leading up to me, like stepping into 290 00:10:47,380 --> 00:10:49,240 the therapy room, that's, that's fine. 291 00:10:50,560 --> 00:10:54,020 It's more so of, you know, having those 292 00:10:54,020 --> 00:10:56,300 discovery calls and getting getting the clients in 293 00:10:56,300 --> 00:10:59,620 the door, not getting frustrated when someone doesn't 294 00:10:59,620 --> 00:11:01,420 show up for a discovery call and take 295 00:11:01,420 --> 00:11:02,400 not taking it personally. 296 00:11:02,680 --> 00:11:02,880 Right. 297 00:11:02,880 --> 00:11:07,020 I think I've, it's more so just that, 298 00:11:07,440 --> 00:11:10,440 then the numbers and just people get getting 299 00:11:10,440 --> 00:11:10,740 through. 300 00:11:11,060 --> 00:11:11,620 Yeah. 301 00:11:11,760 --> 00:11:13,820 And what's your process for these discovery calls? 302 00:11:13,860 --> 00:11:15,860 Do they call and make an appointment? 303 00:11:16,020 --> 00:11:17,360 Do they book them through your website? 304 00:11:17,560 --> 00:11:18,660 How do you usually get those? 305 00:11:18,740 --> 00:11:21,120 I've been experimenting with that lately, it seems 306 00:11:21,120 --> 00:11:23,660 like people have been I've been using Calendly 307 00:11:23,660 --> 00:11:24,840 through my website. 308 00:11:24,840 --> 00:11:27,300 And that seems to be the place that 309 00:11:27,300 --> 00:11:29,820 people have been kind of booking the most. 310 00:11:31,280 --> 00:11:33,540 And I think partially some of that comes 311 00:11:33,540 --> 00:11:36,620 through like people getting my website. 312 00:11:37,040 --> 00:11:39,080 And because I'm trying to try to do 313 00:11:39,080 --> 00:11:41,160 better by tracking the SEO and everything and 314 00:11:41,160 --> 00:11:42,600 how everyone's clicking through my website. 315 00:11:42,600 --> 00:11:44,960 And it seems like someone will get my 316 00:11:44,960 --> 00:11:47,520 website, they'll then use that and they'll land 317 00:11:47,520 --> 00:11:49,440 on my booking page and then book the 318 00:11:49,440 --> 00:11:50,320 discovery call. 319 00:11:50,740 --> 00:11:51,160 Awesome. 320 00:11:51,800 --> 00:11:53,980 I do need to be better about updating 321 00:11:53,980 --> 00:11:55,660 those discovery call times. 322 00:11:55,860 --> 00:11:57,460 But for the most part, that's where like 323 00:11:57,460 --> 00:11:58,660 people are finding me. 324 00:11:58,800 --> 00:12:01,080 I think I like did some updating on 325 00:12:01,080 --> 00:12:02,080 my site today. 326 00:12:02,400 --> 00:12:06,720 I don't know, maybe October, November, I had 327 00:12:06,720 --> 00:12:08,200 a spurt where I'm like, I'm gonna update 328 00:12:08,200 --> 00:12:08,420 it. 329 00:12:08,760 --> 00:12:10,720 And nothing came through. 330 00:12:10,820 --> 00:12:12,100 But the beginning of the year kind of 331 00:12:12,100 --> 00:12:13,700 classic, I had like one or two people 332 00:12:13,700 --> 00:12:15,600 reach out through site today, but nothing. 333 00:12:16,040 --> 00:12:19,820 So it's all, it's all through my website. 334 00:12:20,620 --> 00:12:22,980 I'd say like maybe 30% of the 335 00:12:22,980 --> 00:12:24,520 time they direct email me. 336 00:12:24,980 --> 00:12:29,780 And that's probably because one of those regular 337 00:12:29,780 --> 00:12:32,720 referral sources, therapists have kind of given my 338 00:12:32,720 --> 00:12:33,260 information. 339 00:12:33,980 --> 00:12:34,200 Got it. 340 00:12:34,340 --> 00:12:35,800 But people are not calling you? 341 00:12:36,700 --> 00:12:37,660 Not now. 342 00:12:37,800 --> 00:12:39,480 They, I would say they used to, I 343 00:12:39,480 --> 00:12:43,000 mean, like probably COVID and post COVID two 344 00:12:43,000 --> 00:12:45,240 years, but I don't think I've had someone 345 00:12:45,240 --> 00:12:47,860 call me in probably six to eight months. 346 00:12:47,860 --> 00:12:50,360 Like it's all through email or website. 347 00:12:51,700 --> 00:12:53,500 Yeah, I feel like as our clients are 348 00:12:53,500 --> 00:12:54,820 aging, right? 349 00:12:54,860 --> 00:12:57,540 Like the, as the millennial, the people who 350 00:12:57,540 --> 00:12:58,940 didn't get on the phone a lot. 351 00:12:59,800 --> 00:13:01,260 Like I lived on the phone as a 352 00:13:01,260 --> 00:13:01,460 kid. 353 00:13:01,500 --> 00:13:02,680 So I'm really comfortable on the phone. 354 00:13:02,740 --> 00:13:06,080 But like, yeah, the adults these days don't 355 00:13:06,080 --> 00:13:07,020 like the phone so much. 356 00:13:07,520 --> 00:13:07,820 Yeah. 357 00:13:08,440 --> 00:13:08,820 Okay. 358 00:13:09,720 --> 00:13:12,240 So it sounds like your website is really 359 00:13:12,240 --> 00:13:13,040 doing its job. 360 00:13:13,780 --> 00:13:16,100 Like it's compelling people to book. 361 00:13:16,200 --> 00:13:18,920 What percentage of those people, this is going 362 00:13:18,920 --> 00:13:20,360 to be super rough, but like what rough 363 00:13:20,360 --> 00:13:22,800 percentage would you say are showing up to 364 00:13:22,800 --> 00:13:23,300 those calls? 365 00:13:23,780 --> 00:13:26,700 You know, up until recently, I would say 366 00:13:26,700 --> 00:13:29,660 like pretty high, like probably like 80% 367 00:13:29,660 --> 00:13:30,940 were showing up to those calls. 368 00:13:31,220 --> 00:13:31,420 Okay. 369 00:13:32,100 --> 00:13:37,000 But I think recently I've had six or 370 00:13:37,000 --> 00:13:38,300 seven discovery calls. 371 00:13:38,300 --> 00:13:41,260 I'd say maybe three, like didn't, and then 372 00:13:41,260 --> 00:13:42,380 I'd like follow up. 373 00:13:42,400 --> 00:13:44,080 And then I'd hear from them a week 374 00:13:44,080 --> 00:13:45,980 later and they're like, Oh, can you, you 375 00:13:45,980 --> 00:13:47,920 know, can we still book a time? 376 00:13:48,460 --> 00:13:49,520 And I'm like, sure. 377 00:13:49,720 --> 00:13:51,500 And then it's just kind of like that, 378 00:13:51,720 --> 00:13:53,700 you know, at that dance, try and get 379 00:13:53,700 --> 00:13:55,360 them on a call again. 380 00:13:57,000 --> 00:13:58,740 So I'd say like three out of six, 381 00:13:58,820 --> 00:14:00,360 three out of seven didn't show. 382 00:14:01,180 --> 00:14:01,620 Okay. 383 00:14:02,400 --> 00:14:05,280 Which is not ideal, but right. 384 00:14:05,400 --> 00:14:08,060 And it's definitely unusual because I was like, 385 00:14:08,100 --> 00:14:09,120 I wasn't used to that. 386 00:14:09,120 --> 00:14:11,340 Like typically when people would book the time 387 00:14:11,340 --> 00:14:12,940 they would show up, you know? 388 00:14:13,640 --> 00:14:13,860 Yeah. 389 00:14:14,420 --> 00:14:14,800 Okay. 390 00:14:15,540 --> 00:14:20,200 So then the whole psychology today thing we 391 00:14:20,200 --> 00:14:22,240 should also address because it is not really 392 00:14:22,240 --> 00:14:24,060 a driver for referrals the way it used 393 00:14:24,060 --> 00:14:27,440 to be with all the venture capital up 394 00:14:27,440 --> 00:14:27,720 in there. 395 00:14:28,740 --> 00:14:32,320 So tomorrow in the party we have Amber 396 00:14:32,320 --> 00:14:35,040 Lida is doing a deeper training on the 397 00:14:35,040 --> 00:14:36,800 AI being found on AI. 398 00:14:37,360 --> 00:14:39,840 So if you can't show up live, like 399 00:14:39,840 --> 00:14:44,000 definitely watch the training recording, because I really 400 00:14:44,000 --> 00:14:47,360 think that's going to be a pretty easy, 401 00:14:47,520 --> 00:14:49,940 effective way to get folks in the door. 402 00:14:50,740 --> 00:14:51,300 Simply. 403 00:14:51,520 --> 00:14:52,260 I don't know if you listened to the 404 00:14:52,260 --> 00:14:53,260 podcast or not. 405 00:14:54,620 --> 00:14:55,180 Yeah. 406 00:14:55,680 --> 00:14:58,140 I mean, AI just gets so much more 407 00:14:58,140 --> 00:15:00,340 information from its users. 408 00:15:00,340 --> 00:15:02,460 So it's able to better direct people. 409 00:15:03,080 --> 00:15:05,360 And so, whereas like SEO might just send 410 00:15:05,360 --> 00:15:08,860 people to random therapists who say they work 411 00:15:08,860 --> 00:15:12,140 with grief, Claude or chat GPT would be 412 00:15:12,140 --> 00:15:14,160 like, well, this is actually traumatic grief. 413 00:15:14,240 --> 00:15:15,760 And I think you should probably work with 414 00:15:15,760 --> 00:15:17,540 somebody who specializes in traumatic grief. 415 00:15:17,880 --> 00:15:18,960 Here are some referrals. 416 00:15:19,900 --> 00:15:22,400 So I think that that would be a 417 00:15:22,400 --> 00:15:23,200 good end for you. 418 00:15:23,240 --> 00:15:25,440 That isn't a super heavy lift that doesn't 419 00:15:25,440 --> 00:15:28,720 take ongoing, incredible consistency and the way that 420 00:15:28,720 --> 00:15:30,680 like social media or something like that might. 421 00:15:30,680 --> 00:15:30,920 Sure. 422 00:15:31,320 --> 00:15:31,520 Sure. 423 00:15:31,700 --> 00:15:31,920 Sure. 424 00:15:32,380 --> 00:15:35,500 And so like to start that, are you 425 00:15:35,500 --> 00:15:38,740 recommending like, listen to the thing tomorrow? 426 00:15:38,940 --> 00:15:41,880 Or is there like a precursor podcast to 427 00:15:41,880 --> 00:15:42,580 listen to? 428 00:15:42,980 --> 00:15:44,960 So we did a podcast. 429 00:15:45,300 --> 00:15:46,820 We recorded it like last month, but I 430 00:15:46,820 --> 00:15:48,020 think it came out last week. 431 00:15:48,320 --> 00:15:48,580 Okay. 432 00:15:48,900 --> 00:15:50,540 You don't have to listen to it before 433 00:15:50,540 --> 00:15:51,020 the training. 434 00:15:51,060 --> 00:15:52,220 The training is going to go far more 435 00:15:52,220 --> 00:15:52,720 in depth. 436 00:15:53,300 --> 00:15:55,620 So I might skip the podcast and hop 437 00:15:55,620 --> 00:15:57,420 to the training because we'll do a brief 438 00:15:57,420 --> 00:15:58,620 review of everything we discussed. 439 00:15:59,660 --> 00:16:02,920 And she has a freebie also for us. 440 00:16:03,040 --> 00:16:07,740 So grab that, but it's really, it's a 441 00:16:07,740 --> 00:16:10,000 lot easier than SEO is it's in terms 442 00:16:10,000 --> 00:16:11,260 of like upkeep. 443 00:16:11,360 --> 00:16:12,860 You don't have to write 1 billion blogs, 444 00:16:12,980 --> 00:16:13,620 that kind of thing. 445 00:16:14,620 --> 00:16:15,100 Okay. 446 00:16:15,540 --> 00:16:15,780 Yeah. 447 00:16:16,000 --> 00:16:16,240 Okay. 448 00:16:16,340 --> 00:16:16,600 Cool. 449 00:16:16,860 --> 00:16:18,080 I'll have to check that out. 450 00:16:20,120 --> 00:16:21,820 It's really random, man. 451 00:16:21,860 --> 00:16:24,080 I don't know if you've come across this 452 00:16:24,080 --> 00:16:27,280 because I know you've had multi-state practices 453 00:16:27,280 --> 00:16:27,860 and whatnot. 454 00:16:28,920 --> 00:16:31,760 So about a year ago, is that right? 455 00:16:33,120 --> 00:16:34,220 Can't keep track of time. 456 00:16:34,480 --> 00:16:36,380 About a year ago, I was a subleasing 457 00:16:36,380 --> 00:16:37,460 from a different therapist. 458 00:16:37,760 --> 00:16:40,280 And at the time, I was kind of 459 00:16:40,280 --> 00:16:41,100 doing it on trial. 460 00:16:41,280 --> 00:16:42,860 I did it for about three, four months. 461 00:16:43,160 --> 00:16:45,680 And I was using their address. 462 00:16:46,160 --> 00:16:47,080 It was on my website. 463 00:16:47,180 --> 00:16:48,040 It was on site today. 464 00:16:48,160 --> 00:16:49,800 And then I'd create a Google, my business 465 00:16:49,800 --> 00:16:50,300 profile. 466 00:16:51,480 --> 00:16:52,440 Mm-hmm. 467 00:16:52,540 --> 00:16:55,740 Since then, therapist moved to a different location. 468 00:16:55,920 --> 00:16:58,020 I stopped until I got this new, this 469 00:16:58,020 --> 00:16:59,560 new location that I'm at now. 470 00:16:59,740 --> 00:17:02,800 But in the process, Google, my business won't 471 00:17:02,800 --> 00:17:03,800 let me change my address. 472 00:17:03,859 --> 00:17:06,380 And I've like, I'm like jumping through like 473 00:17:06,380 --> 00:17:08,619 their random hoops to be like, Oh, you 474 00:17:08,619 --> 00:17:10,000 need to do this video and everything. 475 00:17:10,099 --> 00:17:12,220 And I literally do the video and they 476 00:17:12,220 --> 00:17:13,520 deny it. 477 00:17:13,760 --> 00:17:16,839 And I'm wondering your thoughts on because of 478 00:17:16,839 --> 00:17:19,040 like, SEO and search and everything. 479 00:17:19,040 --> 00:17:23,240 What about canceling that original Google, my business 480 00:17:23,240 --> 00:17:25,099 profile and starting a new one? 481 00:17:25,099 --> 00:17:26,560 Like thoughts on that? 482 00:17:26,680 --> 00:17:27,160 I'm curious. 483 00:17:28,000 --> 00:17:28,440 Yeah. 484 00:17:28,560 --> 00:17:31,740 I mean, the video part is the trickiest 485 00:17:31,740 --> 00:17:32,600 thing. 486 00:17:33,000 --> 00:17:34,940 So for anybody who's listening, who's like, what 487 00:17:34,940 --> 00:17:35,920 are you talking about? 488 00:17:36,420 --> 00:17:38,560 Basically, Google is like, you can no longer 489 00:17:38,560 --> 00:17:40,080 act like you are in one place. 490 00:17:40,080 --> 00:17:42,780 When you are virtual from your house, you 491 00:17:42,780 --> 00:17:44,160 need to show us your name on a 492 00:17:44,160 --> 00:17:44,620 sign. 493 00:17:49,240 --> 00:17:51,800 You've Which is interesting. 494 00:17:52,540 --> 00:17:54,860 And people try all sorts of weird workarounds 495 00:17:54,860 --> 00:17:56,120 and they sometimes work. 496 00:17:56,380 --> 00:17:58,020 But the fact that like you legit have 497 00:17:58,020 --> 00:18:01,600 it and it's not working, I might, I 498 00:18:01,600 --> 00:18:04,760 don't know how Google, my business long-term 499 00:18:04,760 --> 00:18:07,720 interacts with your Google. 500 00:18:07,820 --> 00:18:09,600 I mean, I know it impacts how, um, 501 00:18:09,700 --> 00:18:11,160 how good your SEO is. 502 00:18:11,240 --> 00:18:12,620 So I wouldn't want to like ding your 503 00:18:12,620 --> 00:18:13,120 SEO. 504 00:18:14,040 --> 00:18:15,660 I wonder if you can, you create a 505 00:18:15,660 --> 00:18:17,020 second location, essentially. 506 00:18:17,380 --> 00:18:18,020 I can try. 507 00:18:18,420 --> 00:18:19,720 I haven't, I haven't thought about that. 508 00:18:20,540 --> 00:18:23,460 That might be an option and then cancel 509 00:18:23,460 --> 00:18:24,380 the first one. 510 00:18:24,560 --> 00:18:27,080 Once that second location is approved. 511 00:18:27,380 --> 00:18:27,640 Okay. 512 00:18:28,040 --> 00:18:29,860 Did they give you a reason why they 513 00:18:29,860 --> 00:18:30,920 didn't accept your video? 514 00:18:31,780 --> 00:18:32,900 I'd have to find it. 515 00:18:33,900 --> 00:18:35,700 It was something really arbitrary. 516 00:18:36,060 --> 00:18:38,180 Like I had my phone in one hand 517 00:18:38,180 --> 00:18:40,300 and I had an iPad, like trying to 518 00:18:40,300 --> 00:18:42,000 do, make sure that I was doing it 519 00:18:42,000 --> 00:18:42,240 right. 520 00:18:42,780 --> 00:18:45,360 And I like had all the, all the 521 00:18:45,360 --> 00:18:46,820 criteria that they had mentioned. 522 00:18:47,140 --> 00:18:51,480 So I think because my name wasn't on 523 00:18:51,480 --> 00:18:54,600 one of the signs, they, they like reject, 524 00:18:54,720 --> 00:18:56,020 they rejected it. 525 00:18:56,600 --> 00:18:58,880 And because it's like, it's one of those 526 00:18:58,880 --> 00:19:02,520 like, you know, shared subleased spaces, you know, 527 00:19:02,520 --> 00:19:04,980 you, you don't necessarily, it's like a therapy 528 00:19:04,980 --> 00:19:05,360 suite. 529 00:19:05,400 --> 00:19:06,920 So it's like it gives one. 530 00:19:07,120 --> 00:19:11,020 And I, I can't necessarily put my name 531 00:19:11,020 --> 00:19:12,720 on it unless I print up a sign 532 00:19:12,720 --> 00:19:14,760 and put that on top, you know, put 533 00:19:14,760 --> 00:19:15,420 it over somehow. 534 00:19:15,860 --> 00:19:20,800 But yeah, which maybe, maybe temporarily I've had 535 00:19:20,800 --> 00:19:23,500 people have like professional signs, like made by 536 00:19:23,500 --> 00:19:25,140 sign makers so that they could hang it 537 00:19:25,140 --> 00:19:26,380 up for the video and then take it 538 00:19:26,380 --> 00:19:26,560 down. 539 00:19:28,120 --> 00:19:30,180 So, cause they were in a similar situation 540 00:19:30,180 --> 00:19:31,860 where it's like, there's no way to prove 541 00:19:31,860 --> 00:19:33,840 this, but like my one on the one 542 00:19:33,840 --> 00:19:34,980 I printed out didn't work. 543 00:19:35,700 --> 00:19:37,060 So, yeah. 544 00:19:37,880 --> 00:19:38,440 Okay. 545 00:19:38,620 --> 00:19:40,560 I'll have to try the second location and 546 00:19:40,560 --> 00:19:42,520 see if that, see if that works. 547 00:19:43,480 --> 00:19:47,900 I know there's like all the, the AI 548 00:19:47,900 --> 00:19:50,100 search and all of that. 549 00:19:50,120 --> 00:19:52,100 And I've been following a lot of the 550 00:19:52,100 --> 00:19:53,580 stuff that you've been posting around it. 551 00:19:54,820 --> 00:20:01,760 I've just been noticing so much saturation, you 552 00:20:01,760 --> 00:20:04,900 know, within some of the local groups that 553 00:20:04,900 --> 00:20:05,660 I'm a part of. 554 00:20:05,980 --> 00:20:08,620 And it's like, everyone's doing like a marketing 555 00:20:08,620 --> 00:20:11,920 Monday type situation, whether I figure it right. 556 00:20:12,060 --> 00:20:13,420 And of course, like, it's very hard to 557 00:20:13,420 --> 00:20:18,440 see anything through there, but you know, do, 558 00:20:18,580 --> 00:20:23,300 do things like Facebook networking groups, you know, 559 00:20:24,160 --> 00:20:28,100 email listservs, like I know things constantly are 560 00:20:28,100 --> 00:20:29,300 changing and I'm sure it's going to change 561 00:20:29,300 --> 00:20:31,360 again with AI, but is there anything that 562 00:20:31,360 --> 00:20:33,780 you're seeing coming down the pipeline that might 563 00:20:33,780 --> 00:20:35,340 be like, Oh, this might be kind of 564 00:20:35,340 --> 00:20:37,860 like a cool new way to get a 565 00:20:37,860 --> 00:20:39,580 collective group of people to network? 566 00:20:42,020 --> 00:20:45,240 I don't think it's the Facebook, any Facebook 567 00:20:45,240 --> 00:20:45,520 group. 568 00:20:46,360 --> 00:20:48,700 I mean, aside from the party Facebook group, 569 00:20:48,820 --> 00:20:50,420 the vast majority of them are just people 570 00:20:50,420 --> 00:20:53,720 freaking out and that's not helping anybody. 571 00:20:54,520 --> 00:20:55,700 I agree with you. 572 00:20:55,800 --> 00:20:56,280 It's interesting. 573 00:20:56,340 --> 00:20:57,520 Cause I've always been like, there's no such 574 00:20:57,520 --> 00:21:01,800 thing as saturation, but what we're seeing with 575 00:21:01,800 --> 00:21:03,220 VC sure feels like it. 576 00:21:03,660 --> 00:21:06,480 What I'm seeing though, is the people who 577 00:21:06,480 --> 00:21:10,060 are freaking out and they're not doing much 578 00:21:10,060 --> 00:21:10,420 either. 579 00:21:10,660 --> 00:21:12,780 They're spending a lot more energy freaking out 580 00:21:12,780 --> 00:21:14,220 than they are marketing. 581 00:21:15,180 --> 00:21:18,460 And the people who are consistently marketing, they're 582 00:21:18,460 --> 00:21:19,400 still getting clients. 583 00:21:20,420 --> 00:21:23,940 So I would actually, aside from the party 584 00:21:23,940 --> 00:21:25,480 group, cause that Wednesday is pretty positive. 585 00:21:26,260 --> 00:21:28,020 I wouldn't look at any of the Facebook 586 00:21:28,020 --> 00:21:30,460 groups for therapists at all right now, because 587 00:21:30,460 --> 00:21:34,700 they tend to make people spiral and we 588 00:21:34,700 --> 00:21:35,220 don't need that. 589 00:21:38,440 --> 00:21:40,000 Listservs feel pretty old school. 590 00:21:40,160 --> 00:21:42,180 What I see, the thing that I think 591 00:21:42,180 --> 00:21:43,440 is going to be most important are our 592 00:21:43,440 --> 00:21:44,440 personal relationships. 593 00:21:45,400 --> 00:21:48,680 So like if you're friends with a lot 594 00:21:48,680 --> 00:21:51,260 of therapists or psych prescribers or people that 595 00:21:51,260 --> 00:21:54,480 you think would be great to get together, 596 00:21:54,960 --> 00:21:58,260 then a more informal, Hey, let's all go 597 00:21:58,260 --> 00:22:00,860 to this brewery and just hang out. 598 00:22:00,980 --> 00:22:02,480 We have that here in Asheville. 599 00:22:02,640 --> 00:22:03,560 It's called not working. 600 00:22:04,400 --> 00:22:06,380 And it's just therapists getting together at a 601 00:22:06,380 --> 00:22:10,660 brewery and hanging out and it's really chill. 602 00:22:10,760 --> 00:22:13,100 And people aren't like, there's not an elevator 603 00:22:13,100 --> 00:22:15,100 pitch, you know, like people are just hanging 604 00:22:15,100 --> 00:22:17,500 out together and yeah, work comes up cause 605 00:22:17,500 --> 00:22:19,220 we all know we're all therapists, even if 606 00:22:19,220 --> 00:22:22,160 we don't know each other and having a 607 00:22:22,160 --> 00:22:23,660 good group of people with a good vibe, 608 00:22:23,660 --> 00:22:26,280 I think is going to be a lot 609 00:22:26,280 --> 00:22:29,860 more impactful and a much better time because 610 00:22:29,860 --> 00:22:33,880 VC is, they can't beat us on relationships. 611 00:22:33,920 --> 00:22:36,580 They can beat us on ad spend and 612 00:22:36,580 --> 00:22:37,860 SEO and all of it. 613 00:22:37,900 --> 00:22:39,580 And they will beat us eventually on AI. 614 00:22:40,180 --> 00:22:41,720 Like we have an upper hand right now, 615 00:22:41,760 --> 00:22:45,020 but ultimately they will long-term, but they 616 00:22:45,020 --> 00:22:46,020 can't beat our relationships. 617 00:22:46,020 --> 00:22:47,580 And that's where our best referrals end up 618 00:22:47,580 --> 00:22:48,040 coming from. 619 00:22:48,040 --> 00:22:48,760 Gotcha. 620 00:22:49,160 --> 00:22:49,840 That makes sense. 621 00:22:50,720 --> 00:22:54,260 And honestly, like it's been those direct one 622 00:22:54,260 --> 00:22:57,740 -to-one kind of connections that I've been 623 00:22:57,740 --> 00:23:01,520 getting the most referrals and allowing me also 624 00:23:01,520 --> 00:23:02,980 to refer out like when I need to, 625 00:23:03,120 --> 00:23:03,260 too. 626 00:23:03,680 --> 00:23:04,340 So, yeah. 627 00:23:05,260 --> 00:23:07,060 And I want to go back to my 628 00:23:07,060 --> 00:23:10,260 question, what makes you want to make more 629 00:23:10,260 --> 00:23:11,780 or be more full? 630 00:23:11,920 --> 00:23:13,800 And I totally get, and totally agree that 631 00:23:13,800 --> 00:23:15,020 like when you have more money, there's more 632 00:23:15,020 --> 00:23:15,540 wiggle room. 633 00:23:15,580 --> 00:23:17,240 It feels there's more security. 634 00:23:17,260 --> 00:23:18,360 It feels better. 635 00:23:19,500 --> 00:23:23,040 And you're still deeply in the graving process. 636 00:23:24,260 --> 00:23:24,380 Yeah. 637 00:23:25,080 --> 00:23:27,500 And I don't know how much pushing of 638 00:23:27,500 --> 00:23:30,240 yourself you really need to be doing right 639 00:23:30,240 --> 00:23:31,900 now, unless it's really necessary. 640 00:23:32,580 --> 00:23:34,060 Thank you for mentioning that. 641 00:23:34,100 --> 00:23:36,540 Cause that's the other side of this is 642 00:23:36,540 --> 00:23:39,640 like my limited capacity, you know, like I, 643 00:23:40,420 --> 00:23:43,680 in some cases, like I, a lot of 644 00:23:43,680 --> 00:23:44,580 my friends are therapists. 645 00:23:44,580 --> 00:23:46,280 So like when we get together, we're, you 646 00:23:46,280 --> 00:23:47,920 know, they're obviously checking in with me, but 647 00:23:47,920 --> 00:23:49,620 they're also just like show up and be 648 00:23:49,620 --> 00:23:50,100 a human. 649 00:23:50,880 --> 00:23:54,080 And, um, I think that's the thing that 650 00:23:54,080 --> 00:23:55,980 I've been wrestling with is like, where is 651 00:23:55,980 --> 00:23:59,500 my capacity to do just to do the 652 00:23:59,500 --> 00:23:59,820 work? 653 00:24:00,120 --> 00:24:05,380 And, um, and that's why, like, I'm, when 654 00:24:05,380 --> 00:24:07,040 you asked me, like, you know, is it, 655 00:24:07,420 --> 00:24:09,520 is it financially or is it ego? 656 00:24:09,600 --> 00:24:10,160 Is it all that? 657 00:24:10,260 --> 00:24:12,360 I think part, you know, I come back 658 00:24:12,360 --> 00:24:12,540 to it. 659 00:24:12,620 --> 00:24:14,280 It's like, maybe part of it is ego 660 00:24:14,280 --> 00:24:16,420 for me to be able to kind of 661 00:24:16,420 --> 00:24:17,980 be okay. 662 00:24:17,980 --> 00:24:20,000 As I'm going through this process. 663 00:24:21,840 --> 00:24:24,560 But I also know my body is telling 664 00:24:24,560 --> 00:24:27,520 me like, Nope, you, you, you can't. 665 00:24:27,840 --> 00:24:31,040 Unlike maybe in, in past years, like I'm 666 00:24:31,040 --> 00:24:33,080 really leaning in and listening to that and 667 00:24:33,080 --> 00:24:36,080 like noticing, like, I just, there's a day 668 00:24:36,080 --> 00:24:38,020 where I don't want to network or if 669 00:24:38,020 --> 00:24:41,620 I'm, you know, behind on certain things, I'm 670 00:24:41,620 --> 00:24:43,200 giving myself grace to do that. 671 00:24:43,420 --> 00:24:46,620 So, um, a little bit harder when I'm 672 00:24:46,620 --> 00:24:49,080 trying to get people in the door, you 673 00:24:49,080 --> 00:24:49,280 know? 674 00:24:49,620 --> 00:24:49,720 Yeah. 675 00:24:50,820 --> 00:24:54,060 And right now you don't have to, like, 676 00:24:54,060 --> 00:24:55,140 if you were like, I don't know how 677 00:24:55,140 --> 00:24:57,080 I'm going to be able to pay, you 678 00:24:57,080 --> 00:24:59,760 know, my mortgage or my car note, then 679 00:24:59,760 --> 00:25:02,400 I'd be like, okay, let's, it sucks, but 680 00:25:02,400 --> 00:25:04,180 you need to write. 681 00:25:05,120 --> 00:25:07,260 But like, why don't we just ignore everything 682 00:25:07,260 --> 00:25:09,000 I said the previous 24 minutes? 683 00:25:10,500 --> 00:25:12,980 And please, like, just give yourself like 75 684 00:25:12,980 --> 00:25:13,680 % is full. 685 00:25:14,180 --> 00:25:15,720 This is full right now. 686 00:25:15,720 --> 00:25:18,300 And you will have capacity and you will 687 00:25:18,300 --> 00:25:20,280 have energy to do more later. 688 00:25:20,920 --> 00:25:23,720 But right now, it might not make sense 689 00:25:23,720 --> 00:25:25,740 for you to, and so that's why you 690 00:25:25,740 --> 00:25:26,780 don't. 691 00:25:26,940 --> 00:25:27,120 Yeah. 692 00:25:27,460 --> 00:25:27,860 Okay. 693 00:25:32,720 --> 00:25:34,220 They're just taking their own advice. 694 00:25:34,320 --> 00:25:34,500 Yeah. 695 00:25:36,440 --> 00:25:36,840 Sorry. 696 00:25:37,680 --> 00:25:38,280 No, it's good. 697 00:25:38,320 --> 00:25:38,980 I appreciate it. 698 00:25:39,020 --> 00:25:40,020 I appreciate it. 699 00:25:40,240 --> 00:25:41,960 I think that's the thing though, you know, 700 00:25:42,700 --> 00:25:44,240 not only I need it, but I also 701 00:25:44,240 --> 00:25:47,080 think like so many therapists who probably also, 702 00:25:47,400 --> 00:25:48,860 you know, whether it's the podcast or the 703 00:25:48,860 --> 00:25:51,260 program, like they, you know, we need those 704 00:25:51,260 --> 00:25:55,160 reminders too, of like 75 is full for 705 00:25:55,160 --> 00:25:55,440 now. 706 00:25:57,360 --> 00:25:59,820 And there are times when you do need 707 00:25:59,820 --> 00:26:01,980 a hundred, you know, financially, like I said, 708 00:26:02,060 --> 00:26:04,160 I think about like after hurricane Helene, all 709 00:26:04,160 --> 00:26:06,700 the therapists here, like working the same week 710 00:26:06,700 --> 00:26:08,780 because they needed to pay their rent or 711 00:26:08,780 --> 00:26:11,340 their mortgage, you know, and that sucked. 712 00:26:11,780 --> 00:26:15,900 And it was necessary because defaulting would feel 713 00:26:15,900 --> 00:26:16,280 even worse. 714 00:26:16,820 --> 00:26:19,080 So, but you're in a position where you 715 00:26:19,080 --> 00:26:21,680 can pay your bills and you can, you 716 00:26:21,680 --> 00:26:23,340 can take some of that space that you 717 00:26:23,340 --> 00:26:27,140 were giving to clients or to networking or 718 00:26:27,140 --> 00:26:30,260 to marketing and give that energy to yourself 719 00:26:30,260 --> 00:26:33,760 that you were spending elsewhere and yeah. 720 00:26:33,840 --> 00:26:34,880 To the memory of your dad. 721 00:26:36,280 --> 00:26:36,980 Thank you. 722 00:26:37,300 --> 00:26:37,740 Thank you. 723 00:26:38,320 --> 00:26:40,180 Part of that was just getting the permission 724 00:26:40,180 --> 00:26:40,880 to do that. 725 00:26:41,640 --> 00:26:42,240 Granted. 726 00:26:43,400 --> 00:26:44,240 Thank you. 727 00:26:44,600 --> 00:26:45,500 I appreciate it. 728 00:26:45,940 --> 00:26:46,540 Yeah. 729 00:26:47,660 --> 00:26:51,500 Well, when, when the time does come for 730 00:26:51,500 --> 00:26:54,080 me to, to let's say, turn on the 731 00:26:54,080 --> 00:26:57,460 green light, so to speak, anything else you 732 00:26:57,460 --> 00:26:59,580 can think of that maybe I'm, I'm missing 733 00:26:59,580 --> 00:27:00,840 or have missed out. 734 00:27:01,560 --> 00:27:03,860 I mean, you've gotten 75% full right 735 00:27:03,860 --> 00:27:06,220 now during a hard time with networking. 736 00:27:06,360 --> 00:27:08,040 It's been working really well for you. 737 00:27:08,040 --> 00:27:09,060 You're good at it. 738 00:27:09,660 --> 00:27:10,900 I'd double down on networking. 739 00:27:11,800 --> 00:27:13,880 I think AI is a great option. 740 00:27:14,500 --> 00:27:15,900 It won't be too late by the time 741 00:27:15,900 --> 00:27:16,280 you're ready. 742 00:27:16,520 --> 00:27:19,900 Like we're years away from VC interrupting that 743 00:27:19,900 --> 00:27:20,460 for us. 744 00:27:21,320 --> 00:27:21,980 You're good. 745 00:27:23,240 --> 00:27:24,900 But yeah, I would just double down on 746 00:27:24,900 --> 00:27:26,500 what's easy and what you like. 747 00:27:26,780 --> 00:27:29,040 Will do. 748 00:27:30,940 --> 00:27:31,420 Awesome. 749 00:27:31,820 --> 00:27:32,280 Sounds good. 750 00:27:32,940 --> 00:27:33,680 Appreciate it. 751 00:27:33,680 --> 00:27:34,120 Zach. 752 00:27:35,020 --> 00:27:35,660 You take care. 753 00:27:37,800 --> 00:27:42,710 If you're ready for a much easier practice, 754 00:27:43,070 --> 00:27:44,830 therapy notes is the way to go. 755 00:27:45,090 --> 00:27:47,370 Go to therapy notes.com and use the 756 00:27:47,370 --> 00:27:49,510 promo code abundant for two months free. 757 00:27:50,330 --> 00:27:52,690 If you're listening, you probably need some support 758 00:27:52,690 --> 00:27:53,750 building your practice. 759 00:27:54,110 --> 00:27:55,790 If you're a super newbie, grab our free 760 00:27:55,790 --> 00:27:57,530 checklist using the link in the show notes. 761 00:27:57,690 --> 00:27:59,290 I'd love for you to follow rate and 762 00:27:59,290 --> 00:28:00,930 review, but I really want you to share 763 00:28:00,930 --> 00:28:02,470 this episode with a therapist friend. 764 00:28:02,930 --> 00:28:04,850 Let's help all our colleagues build what they 765 00:28:04,850 --> 00:28:05,110 want.