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Julieann Thurlow: It really
is the cumulative impact.

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When you think about higher capital
requirements, lower fee income,

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because traditional fees that we've
charged for years are now under attack.

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And at the same time you're spending more
to implements software and technology

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that's necessary to track 1071, and and
interchange revenue is also under attack.

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So it's coming from all
different directions.

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It's a bunch of agencies writing a bunch
of rules, and it's not coordinated.

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So it's coming at us all and it really
does make bankers wonder whether or

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not they have a profitable future.

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Evan Sparks: From the
American bankers association.

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This is the ABA banking journal podcast.

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Welcome back.

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I'm Evan sparks.

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Today's episode is presented
by R&T Deposit Solutions.

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We're here in early April.

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It's just a couple of weeks after
the ABA Washington summit, we

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had over a thousand bankers here
in DC for a fantastic program.

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And I wanted to share with you one
more  conversation from the summit.

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It's with Peter Cook, our chief
communications officer and my boss.

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Peter had a great conversation
with four senior bank leaders.

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They talked about the economy, they
talked about the the local economic

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conditions about how policy issues are
affecting their bank and what they're

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most excited about for the future.

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So in the net in this next episode,
you'll hear Peter's conversation

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with ABA chair, Julie Thurlow
from Redding cooperative bank.

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You'll hear John Asbury, ABA
chair-elect and from Atlantic

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union bank in Richmond, Virginia.

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You'll hear from Kenneth Kelly ABA.

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Vice-chair from first
independence bank in Detroit.

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And ABA board member, Brent Beardall
from WaFd Bank out in Seattle.

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Thanks for listening.

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Peter Cook: Thank all of you for being
here . Always a highlight for me to

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be able to chat with our members,
particularly for board members right now.

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We know where you're all from, but
not everyone here may necessarily

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and some people watching on C
SPAN, for example, may not know.

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All that much about your
individual institutions.

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So Julie, as our chair,
I'll ask you to go first.

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Tell us a little bit about your
bank and just paint a picture of

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Reading Cooperative Bank for us.

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Julieann Thurlow: Sure.

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Reading Cooperative Bank is a mutual bank.

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We are in Boston.

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We're north of Boston,
Massachusetts, about 15 miles.

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We actually cover from Lawrence to Lynn,
if you're familiar with the North Shore.

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We are depositor owned.

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We were founded in 1886.

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And we're nine branch operation.

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I think I mentioned that we're 900
million in assets but our last couple

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of office have been intentionally opened
in communities in minority, majority

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communities with an intent to address
financial needs in those communities.

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Peter Cook: Kenneth,
do you want to go next?

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Kenneth Kelly: Thank you, Peter, yes.

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Good morning, everyone.

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My name is Kenneth Kelly.

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I serve as Chairman and CEO
of First Independence Bank,

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based in Detroit, Michigan.

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We've been in business
now for going on 54 years.

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We were one of the positive outcomes
of the 1967 riots in Detroit, becoming

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the first African American owned and
controlled bank in the state of Michigan.

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We currently have actually
operations in Minneapolis, Minnesota.

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Part of George Floyd's murder was the
outcome of banks in that market said that

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we wanted to do something differently.

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And we got invited to come and look at the
opportunity to expand into that market.

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And so, we're proud to represent the
team there in Detroit that does a

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fine job every day trying to bring
financial services to that community.

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Brent Beardall: Great.

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And Brent.

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Yeah, good morning, Peter.

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Thank you for having me.

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I'm from Seattle.

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So I need to pay tribute
to Marshawn Lynch.

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I'm just here.

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So I don't get fined.

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Peter Cook: That is not true.

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They're no.

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Brent Beardall: The board
fees are going to be withheld.

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I understand.

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No, I pleasure to be here.

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I have the good fortune of
being the CEO of WaFd Bank.

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We are now a 30 billion dollar bank in
the West Coast 9 Western States from

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Washington all the way down to Texas.

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We just completed an 8 billion acquisition
of Luther Burbank Savings after 15 months

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of waiting to get regulatory approval.

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We finally got that done.

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We closed on the transaction at 11.

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59 on Thursday, February 29th.

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Then the next day, Friday, we closed
the branches down, started the

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conversion, and I'm very pleased to
report that on Sunday night at 8 p.

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m.

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We got it all done.

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So to my knowledge, one of the
fastest close to conversions ever

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and we're net positive on deposit.

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So I'm a happy guy sitting on stage.

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Peter Cook: Great.

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And John?

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John Asbury: Thank you, Peter.

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We're Atlantic Union Bank.

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We operate throughout Virginia.

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We're a diversified full service bank.

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We're a little over 21 billion in assets.

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Our roots go back to 1902.

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While we are principally a Virginia
bank, we do have some operations

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in Maryland and North Carolina.

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We also have a merger
about to close on April 1.

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We are merging with a wonderful
114 year old Virginia community

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bank called American National Bank.

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Fine institution longtime friends
of ours and they operate in the

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western and southern part of
the state and North Carolina.

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So we're, we are excited about
the expansion into North Carolina.

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So that was our story.

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Peter Cook: So four banks representing
the diversity of the banking

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sector and many respects here in
this country, the strength of, of

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the banking sector here in the U.

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S.

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and the fact that the U.

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S.

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is again, very different than so many
other countries in terms of the depth

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and breadth of our institutions.

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How's business?

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If you had to write input as to
the picture of the economy, the

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state of the economy right now.

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John, how is it?

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John Asbury: Pretty good.

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It's really a function of our markets.

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We're blessed in Virginia, which is
where most of our exposure is and

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North Carolina, increasingly with
two very good economies, Peter.

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So I would say it's, yeah,
business is pretty good.

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You know, things have slowed a
bit, but our commercial industrial

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clients are doing just fine.

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They're still liquid.

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They've been resilient on the
commercial real estate side.

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And then we'll perhaps
talk about that later.

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We're seeing fewer projects underway
now being started mainly just because of

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the higher cost of interest rates, the
amount of capital that needs to go in,

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equity in order to make the project work.

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The credit is quiescent.

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Credit continues to be very quiet and
the fundamental health of our economy

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in which we operate in looks good to me.

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So slower but doing, doing fine.

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Peter Cook: Anyone have
a different take on that?

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Is that what's happening in
your, your neighborhoods?

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Julieann Thurlow: Things
are good in Boston.

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Our delinquency is probably
the lowest it's ever been.

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It's the lowest it's ever been
since I've been in the, in the bank.

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So, consumers seem to be
doing and faring well.

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From a commercial standpoint, I know
there are rumblings, but commercial

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takes a lot of different forms.

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Multifamily office manufacturing,
owner occupied real estate.

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So the diversity of our portfolios will
support the strength of our organizations.

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Yeah.

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Peter Cook: Let me, let
me follow up on that.

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Commercial real estate
has been a hot topic.

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If you watch Any of the business
news channels, which I used to work a

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few moons ago it's been a hot topic.

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Help the public audience understand
what commercial real estate, your point,

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Julie, about commercial real estate,
it, it, there's been an an effort to

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try and sort of generalize here, but you
have to look specifically, don't you?

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Julieann Thurlow: I think so.

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And let's be honest, there are
some zip codes, city centers that

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are going to have some difficulty.

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When people don't go to the office as
often to do their work then they're

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going to be people that change
their and renegotiate their leases.

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And so there will be some instability
in certain sections of the portfolio.

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But the whole commercial
portfolio is not actually exposed.

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And a lot of businesses, as
John mentioned, C&I businesses

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are, are very strong right now.

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Brent Beardall: If, if I could,
I'm on a personal vendetta

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to set the record straight.

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The sky is not falling on
commercial real estate.

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Stop the madness.

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There are so many chicken
littles out there on TV.

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Stop!

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There will be issues in
pockets of commercial real

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estate, as Julie pointed out.

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I mean, in my mind, there's
four things you need to know

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about commercial real estate.

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Number one is what category
of commercial real estate.

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Saying commercial real estate
is a bad thing is like saying

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the stock market is a bad thing.

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There's companies that are bad.

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There's companies that are overvalued.

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But overall, you have to take the broad.

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I mean, there's thousands of
categories of commercial real estate.

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Number two is location.

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Location, location.

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Where, where's the real estate you have?

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It matters.

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Are you downtown Manhattan?

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Are you in Washington D.

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C.?

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Are you in Salt Lake City?

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I, I mean it, it matters a great
deal where people and one statistic I

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wish we all had that to my knowledge
nobody has a very good statistic is

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physical occupancy of office buildings.

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We all talk about occupancy, we
talk about financial occupancy.

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That really doesn't matter.

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What matters is physical occupancy,
because that means if your workers are

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coming in, you're going to renew your
lease that comes to, then you need to

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understand how much equity is in the deal.

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If somebody only has 10 percent
equity, they're going, they're

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going to walk pretty quickly.

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If they have 50 percent equity,
they're going to be along for the ride.

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Then lastly, as we all know, the
most important characteristic of

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those we lend to his character.

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So it is really hard to say, Oh, my
goodness, you have a CRE concentration.

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I, I believe in what Warren Buffett
said, a concentration can be a

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good thing if it's concentrated
in the right place, or it can be

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a bad thing, but stop categorizing
commercial real estate as bad.

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John Asbury: I think Brent makes
some really good points, which

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is, it's not all the same thing.

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It is very localized.

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The nature of the
properties are so different.

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What issues around the office
are very different from

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apartment buildings and hotels.

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At the end of the day, the concern, the
overarching concern is rates are higher.

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And so historically, commercial
real estate has been a pretty

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good hedge against inflation.

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So we look at multifamily apartments in
our markets and rents are still going up.

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And so cash, sure, debt service is
higher, capitalization rates are

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higher, which suggests values go
lower, but cash flows are up too.

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It's not true for office, you know,
office is a whole different conversation.

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That's not so much about interest rates.

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That's more about just sort of a
structural change in the nature of work.

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But then it comes down to, are you
talking about high rise office buildings

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and, you know, major metro areas or
are you talking about like suburban,

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single story, mid rise office buildings
typically leased to local tenants?

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Who are less supportive of remote
work, hybrid work, et cetera.

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It is all about, are you
using the office space or not?

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So, Peter, I think it's,
it's just not one thing.

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And there's a lot of press about
rent control department buildings.

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And that's, yeah, that's
a very localized issue.

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You, you, very few places in
the country is that an issue.

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So, it's not one thing.

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Peter Cook: Let me ask you about something
else that's happened in the last year.

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And that is what, what Rob
spoke about in his remarks.

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The, the regulatory changes
coming from here in Washington.

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A, a long list.

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The Basel Capital Rules.

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We heard about Late Fee proposal.

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Overdraft.

00:10:11.187 --> 00:10:14.197
Reg II on interchange for debit cards.

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Any number of proposals that have come.

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Rob called it the tsunami
of regulatory changes.

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As bank leaders, as the CEOs of your
institutions, how much of your time right

00:10:24.537 --> 00:10:29.807
now has been devoted to dealing with
these issues, planning for these issues?

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Is, is this, just walk me through
how you're navigating this right now.

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Julie, maybe I'll start
with you on the end.

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Julieann Thurlow: Sure.

00:10:36.927 --> 00:10:42.087
So so it is a tsunami of regulation when
you think about 1071 and there there's

00:10:42.087 --> 00:10:45.907
just a tremendous amount of requirements
for our institution inside the

00:10:45.907 --> 00:10:49.567
organization, keeping people when, when
you actually look at the number of pages,

00:10:49.567 --> 00:10:51.567
I think it was 5, 000 pages in total.

00:10:51.757 --> 00:10:54.477
As far as the amount of regulations
we need to sift through and then

00:10:54.477 --> 00:10:56.737
figure out how that actually
applies to our institution.

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The new CRA rules are going to
fundamentally change the business

00:11:00.232 --> 00:11:03.292
model and how we actually operate,
how we actually meet our communities,

00:11:03.312 --> 00:11:06.142
how broad our communities are,
and who we now need to serve.

00:11:06.462 --> 00:11:10.072
And so it really makes you rethink how,
how we go about the business of banking.

00:11:10.262 --> 00:11:13.552
And that's the reason I think all of us
are in the room and are really engaged

00:11:13.552 --> 00:11:16.862
in this conversation right now, because
we really need to push back so that

00:11:16.862 --> 00:11:20.602
we actually protect our model and can
continue to provide the financial services

00:11:20.812 --> 00:11:22.332
and meet the needs of our community.

00:11:22.972 --> 00:11:25.422
Peter Cook: Is there a particular
proposal, and I'll invite this to

00:11:25.422 --> 00:11:28.362
the rest of the panelists, that's,
that stands out to you, one that

00:11:28.362 --> 00:11:32.042
causes you the most concern where
if you had the ear of regulators,

00:11:32.042 --> 00:11:34.162
you'd love to, for them to hear X.

00:11:34.162 --> 00:11:35.302
John, I see you nodding.

00:11:35.302 --> 00:11:35.732
I'll let you go

00:11:35.732 --> 00:11:36.012
John Asbury: first.

00:11:36.042 --> 00:11:38.522
Well, there, there are challenges
with all, if you ask me what I

00:11:38.542 --> 00:11:43.542
think has the potential to have
the most unintended consequences

00:11:43.612 --> 00:11:49.412
over time that would CRA reform.

00:11:49.412 --> 00:11:49.442
Okay.

00:11:49.967 --> 00:11:53.067
And I think we would all say that
we're in favor of CRA reform.

00:11:53.067 --> 00:11:56.117
There are many aspects of the proposal
that I think we as an industry

00:11:56.117 --> 00:11:59.897
support, but there are also some, some
unintended consequences that I think

00:11:59.907 --> 00:12:02.167
have not been fully thought through.

00:12:02.487 --> 00:12:04.327
And that's why the
industry is pushing back.

00:12:04.327 --> 00:12:08.137
You know, you've got to sort of start with
what is it you're trying to accomplish

00:12:08.137 --> 00:12:11.517
from a policy standpoint, what's the
outcome and work back from there.

00:12:12.002 --> 00:12:15.802
But when you put out these thousand
page documents, it is riddled

00:12:15.802 --> 00:12:17.062
with unintended consequences.

00:12:17.062 --> 00:12:19.792
And I think that's the role of
the industry to really hear it,

00:12:19.952 --> 00:12:23.012
have its voice heard as part
of what the ABA is doing here.

00:12:23.502 --> 00:12:24.572
The com it's right.

00:12:24.572 --> 00:12:27.022
Comment letters, pay
attention to these things.

00:12:27.032 --> 00:12:32.432
I won't get into reg AI right now, but
it's very important that we speak up as

00:12:32.432 --> 00:12:37.962
an industry and sort of point out, look,
practically, here's what might happen and

00:12:37.962 --> 00:12:39.802
that needs to be taken into consideration.

00:12:41.162 --> 00:12:44.252
Brent Beardall: You know, on to
that end, it's a cumulative total.

00:12:44.702 --> 00:12:46.452
It's not any one, each one of them.

00:12:46.452 --> 00:12:47.432
You can poke holes at it.

00:12:47.432 --> 00:12:52.062
And I am so grateful for the ABA
for standing up for us collectively.

00:12:52.462 --> 00:12:52.742
Right.

00:12:53.302 --> 00:12:54.362
People talk all the time.

00:12:54.362 --> 00:12:57.842
Why aren't there no more,
no, more, no de novo banks.

00:12:57.932 --> 00:12:59.642
Why aren't people coming
into the industry?

00:12:59.992 --> 00:13:01.862
Is it because of the regulatory framework?

00:13:02.362 --> 00:13:04.372
I think the fundamental answer is no.

00:13:04.762 --> 00:13:06.472
The profitability in the industry.

00:13:06.612 --> 00:13:08.882
Why would someone want to put
their capital into banking?

00:13:09.492 --> 00:13:11.302
You look at the largest banks.

00:13:11.362 --> 00:13:13.772
They're trading at 10
to 12 times earnings.

00:13:14.002 --> 00:13:15.982
What's S& P 500 trading at?

00:13:16.112 --> 00:13:17.702
20 to 25 times earnings?

00:13:18.052 --> 00:13:19.192
Why is that?

00:13:19.422 --> 00:13:22.502
And then we're just layering
regulation on regulation on regulation.

00:13:23.082 --> 00:13:25.632
I don't think any of us here
on the stage are opposed to

00:13:25.632 --> 00:13:27.192
strong, effective regulation.

00:13:27.262 --> 00:13:29.372
We want good, strong,
effective regulation.

00:13:29.857 --> 00:13:32.917
But we also want to be able to compete
in the marketplace and deliver a

00:13:32.917 --> 00:13:34.697
reasonable return to our shareholders.

00:13:34.767 --> 00:13:38.387
If we don't have a model that can deliver
a reasonable return to shareholders,

00:13:38.427 --> 00:13:41.327
you're not going to have capital
coming into the industry, and then

00:13:41.337 --> 00:13:44.337
we're going to have a consolidation
of the number of banks, which I think,

00:13:44.947 --> 00:13:46.577
On the long term is bad for banking.

00:13:46.587 --> 00:13:47.477
John Asbury: Yeah, Brent's right.

00:13:47.477 --> 00:13:48.957
I mean, they're gonna be fewer of us.

00:13:48.967 --> 00:13:51.897
And if you erode the structural
profitability of the industry, an

00:13:51.897 --> 00:13:57.197
industry which by most studies, consumers
would say does a pretty good job that

00:13:57.207 --> 00:14:01.977
we offer free checking, we offer a
Bank On certified product as well.

00:14:02.007 --> 00:14:05.417
But if you undermine the structural
profitability of the industry, how

00:14:05.417 --> 00:14:06.727
are we supposed to deliver that?

00:14:07.377 --> 00:14:10.747
So I think that it's going to drive
more consolidation and it's going

00:14:10.747 --> 00:14:14.057
to limit the ability of the industry
to continue to invest in technology.

00:14:14.057 --> 00:14:16.887
And so again, you have to think
about unintended consequences.

00:14:16.937 --> 00:14:18.887
It is the cumulative
effect of all of this.

00:14:18.937 --> 00:14:20.317
Kenneth Kelly: Well, I'm going
to say a couple of things.

00:14:20.317 --> 00:14:23.427
One is that the regulation is good.

00:14:23.437 --> 00:14:29.147
That is because it has had the effect
of keeping out some who have a lot

00:14:29.147 --> 00:14:31.457
of money who don't have good intent.

00:14:32.237 --> 00:14:33.527
And we need to be mindful of that.

00:14:33.527 --> 00:14:37.587
So regulation has played a positive
role in this whole process.

00:14:37.587 --> 00:14:40.857
And I've seen that firsthand and
I won't call any names there.

00:14:40.857 --> 00:14:45.407
But what I would also say is to what
Brent said, which is it's about capital.

00:14:45.407 --> 00:14:48.047
I talked about oxygen in
a capitalistic society.

00:14:48.707 --> 00:14:54.389
If we want banking to be a core component
of the capitalistic society here in the U.

00:14:54.389 --> 00:14:57.277
S., we've got to attract
human capital and talent.

00:14:57.737 --> 00:15:01.177
And that's why I'm very proud of what
we do at ABA, even the emerging leaders.

00:15:01.177 --> 00:15:04.617
I was in a class or in a room with them
yesterday, and I'd like all the emerging

00:15:04.627 --> 00:15:08.327
leaders stand while I'm still talking
just so you can see the impact of the

00:15:08.327 --> 00:15:10.607
new leaders that are coming into banking.

00:15:12.907 --> 00:15:17.567
Sitting on this stage at some point
in time, leading this industry.

00:15:18.362 --> 00:15:22.942
And it's important that we have
emerging leaders because we will

00:15:22.942 --> 00:15:26.392
not be sitting here very long is the
best way I can describe that, Peter.

00:15:26.392 --> 00:15:31.022
And so as we think about regulation, I
will tell you, we go back to Nashville.

00:15:31.062 --> 00:15:33.772
You and I believe, or Rob
may have been on the stage.

00:15:33.772 --> 00:15:35.282
We talked about Basel III.

00:15:35.702 --> 00:15:40.992
And while that doesn't affect me for
my size bank at 600 million today, I do

00:15:40.992 --> 00:15:43.032
believe it will have the impact on us.

00:15:43.032 --> 00:15:45.702
And so as vice chair Barr left the stage.

00:15:46.117 --> 00:15:50.127
We talked about there is a need
to understand the impact of that.

00:15:50.147 --> 00:15:54.507
What I am grateful in saying is that
Chairman Powell did say that they're

00:15:54.507 --> 00:15:56.057
going to pause a little bit on this.

00:15:56.057 --> 00:15:58.757
And so the point I'm making is
and want to make to this audience

00:15:58.757 --> 00:16:01.317
is our voices are being heard.

00:16:01.487 --> 00:16:04.157
Be sure you're doing what
John just talked about.

00:16:04.337 --> 00:16:07.607
Being sure your voice is heard from
Main Street where you are, whether

00:16:07.607 --> 00:16:11.777
that is in Mississippi, Alaska,
Vermont, California, Arizona.

00:16:11.987 --> 00:16:15.012
We need all our voices cohesively.

00:16:15.262 --> 00:16:17.332
Or shall I say, rolling the boat together?

00:16:17.792 --> 00:16:19.622
In a manner that is in unison.

00:16:19.622 --> 00:16:23.202
So when we walk over on the hill, or
if we had the regulatory agencies,

00:16:23.202 --> 00:16:24.952
they are hearing the exact.

00:16:25.112 --> 00:16:26.452
Same message.

00:16:27.502 --> 00:16:28.642
Julieann Thurlow: Going
back to Brent's comment.

00:16:28.652 --> 00:16:30.652
It really is the cumulative impact.

00:16:30.652 --> 00:16:34.812
When you think about higher capital
requirements, lower fee income,

00:16:34.842 --> 00:16:38.832
because traditional fees that we've
charged for years are now under attack.

00:16:38.832 --> 00:16:39.972
They're no longer lawful.

00:16:40.522 --> 00:16:41.502
Or abusive.

00:16:41.742 --> 00:16:42.172
And

00:16:42.242 --> 00:16:45.362
Julieann Thurlow: and at the same time
you're spending more to implements

00:16:45.742 --> 00:16:50.022
software and technology that's necessary
to track 1071, and and interchange

00:16:50.022 --> 00:16:51.312
revenue is also under attack.

00:16:51.322 --> 00:16:53.572
So it's coming from all
different directions.

00:16:53.572 --> 00:16:56.612
It's not just one regulatory agency
that's writing a bunch of rules.

00:16:56.662 --> 00:16:58.772
Julieann Thurlow: It's a bunch
of agencies writing a bunch of

00:16:58.772 --> 00:17:00.622
rules, and it's not coordinated.

00:17:00.622 --> 00:17:04.462
So it's coming at us all and it really
does make bankers wonder whether or

00:17:04.462 --> 00:17:06.002
not they have a profitable future.

00:17:06.002 --> 00:17:08.282
Evan Sparks: Evan sparks here again,
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00:17:41.162 --> 00:17:42.902
And now back to the
conversation with Peter.

00:17:44.612 --> 00:17:46.252
Peter Cook: Julie, let me
follow up on one point there.

00:17:46.252 --> 00:17:48.452
Something that I know you've been
I'm particularly passionate about,

00:17:48.462 --> 00:17:50.812
and you talked about it at your
own bank, financial inclusion.

00:17:51.212 --> 00:17:55.552
You've moved into, to neighborhoods
in, in your marketplace to try and

00:17:55.552 --> 00:17:57.182
reach as many people as possible.

00:17:57.642 --> 00:18:01.222
The way you can do that is because you
generate revenue in other places that

00:18:01.232 --> 00:18:03.582
allow you to, to, to pay for that.

00:18:03.582 --> 00:18:05.602
Can you talk a little bit more
about that and the effect of

00:18:05.602 --> 00:18:09.812
something like Reg II the debit
interchange cut that's been proposed?

00:18:09.812 --> 00:18:09.827
Julieann Thurlow: Okay.

00:18:10.447 --> 00:18:14.287
So just about everybody in this
country has a free checking account.

00:18:14.537 --> 00:18:15.097
Guess what?

00:18:15.317 --> 00:18:16.597
Checking accounts are not free.

00:18:17.052 --> 00:18:19.102
They it costs for us
to generate statements.

00:18:19.102 --> 00:18:21.112
It costs for us to maintain
them on our system.

00:18:21.302 --> 00:18:24.742
It costs for every single transaction that
processes through that checking account.

00:18:25.032 --> 00:18:27.152
And we pay for that through
interchange revenue.

00:18:27.332 --> 00:18:31.342
And or other fees for other services
that we offer within our institution.

00:18:31.592 --> 00:18:33.852
We're trying to get people
into the banking system.

00:18:33.852 --> 00:18:36.072
We now cash checks for non customers.

00:18:36.362 --> 00:18:38.802
We also pay their bills for cash payments.

00:18:39.152 --> 00:18:42.552
So we're developing other products
to bring people into the banking

00:18:42.552 --> 00:18:46.882
system and using the free checking
account as an opportunity to broaden

00:18:46.882 --> 00:18:48.952
people's access to financial services.

00:18:49.312 --> 00:18:53.172
CRA, as a regulation, has as its
goal home ownership, but there

00:18:53.172 --> 00:18:55.532
are a lot of financial steps
that consumers need to take.

00:18:55.542 --> 00:18:58.142
First of all, they need to be in a
bank and they need to be bankable,

00:18:58.142 --> 00:19:01.412
and they need to learn how to use
financial products to improve their life.

00:19:01.657 --> 00:19:05.647
So there's this large continuum that
is now being made unprofitable business

00:19:05.647 --> 00:19:09.217
for us and it's going to make it very
hard for people to actually access

00:19:09.317 --> 00:19:10.097
the products in our institution.

00:19:10.697 --> 00:19:13.307
Peter Cook: Brent, I want to give
you the chance to talk about one

00:19:13.307 --> 00:19:16.287
other item that may be flying a
little bit lower on the radar screen.

00:19:16.287 --> 00:19:17.737
You mentioned it to me backstage.

00:19:18.367 --> 00:19:20.497
Governance and a proposal at the F.

00:19:20.497 --> 00:19:20.697
D.

00:19:20.697 --> 00:19:20.847
I.

00:19:20.877 --> 00:19:21.077
C.

00:19:21.077 --> 00:19:22.227
That this has caught your attention.

00:19:22.437 --> 00:19:24.037
Brent Beardall: You know, it sure has.

00:19:24.067 --> 00:19:27.887
And if you look at the comments
letter comment letters about the F.

00:19:27.887 --> 00:19:28.067
D.

00:19:28.067 --> 00:19:28.167
I.

00:19:28.167 --> 00:19:28.597
C.

00:19:28.607 --> 00:19:33.837
Governance proposal, it is unbelievably
strong against I think governance is,

00:19:34.427 --> 00:19:35.747
who doesn't believe in governance?

00:19:35.957 --> 00:19:39.707
To me, this proposal is the
wolf dressed in sheep's clothing

00:19:39.707 --> 00:19:41.007
because it's governance.

00:19:41.007 --> 00:19:42.257
We all want strong governance.

00:19:42.407 --> 00:19:43.797
Strong governance is a good thing.

00:19:44.057 --> 00:19:47.517
What that looks like, the devil
is in the details, and there are

00:19:47.517 --> 00:19:48.837
so many things in that proposal.

00:19:48.847 --> 00:19:53.477
The one that really strikes me is that
if you have a holding company and a

00:19:53.477 --> 00:19:57.277
bank, you could potentially have to
have two entirely separate boards.

00:19:57.622 --> 00:20:01.142
I think the vast majority of holding
company boards and the bank boards

00:20:01.152 --> 00:20:03.432
are the similar, the same individuals.

00:20:03.502 --> 00:20:06.492
And you could, because of conflict
of interest, because it would no

00:20:06.492 --> 00:20:09.952
longer be independent based on this
new governance standard proposal.

00:20:10.792 --> 00:20:11.802
Imagine that.

00:20:12.002 --> 00:20:15.112
Imagine trying to recruit directors.

00:20:15.212 --> 00:20:18.962
The line is already blurring between
what is the role and responsibility

00:20:19.042 --> 00:20:22.012
of management and the role and
responsibility of the board of directors.

00:20:22.397 --> 00:20:25.057
In my mind, it's very clear
the board is for oversight.

00:20:25.237 --> 00:20:27.967
Management is for setting
strategy and execution.

00:20:28.247 --> 00:20:29.457
And then the board can bring them in.

00:20:29.717 --> 00:20:31.477
And those lines are blurring.

00:20:31.477 --> 00:20:32.377
We're getting it all the time.

00:20:32.377 --> 00:20:33.747
I don't know about other institutions.

00:20:33.857 --> 00:20:36.667
Our regulators want regular
meetings with our board members.

00:20:36.922 --> 00:20:37.522
What do they know?

00:20:37.522 --> 00:20:41.452
And pretty soon the board needs to
be literally a part of management.

00:20:41.452 --> 00:20:43.932
So I think we need to
strengthen those lines.

00:20:44.182 --> 00:20:46.062
I thought it was very, very insightful.

00:20:46.102 --> 00:20:50.852
The Council of State Regulators,
they put out a letter in opposition.

00:20:51.062 --> 00:20:53.082
They were so strong to the FDIC proposal.

00:20:53.082 --> 00:20:55.712
I think they said, don't try
to tweak this proposal, just

00:20:55.742 --> 00:20:57.012
withdraw it in its entirety.

00:20:58.022 --> 00:21:01.612
Peter Cook: All right, I'm gonna
shift in our time remaining to not

00:21:01.612 --> 00:21:04.922
regulation, not even the current
state of business, but the future.

00:21:05.852 --> 00:21:09.162
Tell me about your bank right
now, what you're investing

00:21:09.162 --> 00:21:10.962
in, what you're excited about.

00:21:11.302 --> 00:21:14.132
And John, I'll begin with you
as you, you just completed a

00:21:14.212 --> 00:21:15.792
merger in the process right now.

00:21:16.297 --> 00:21:19.197
As you look at, even with the
regulatory challenges you're facing,

00:21:19.197 --> 00:21:22.347
some of the economic challenges,
what, what, what has you excited

00:21:22.347 --> 00:21:23.407
each day when you go into the office?

00:21:23.417 --> 00:21:24.477
John Asbury: Well, I am super excited.

00:21:24.707 --> 00:21:28.347
It was, it's really we're investing in
people and technology, and what has me

00:21:28.347 --> 00:21:31.747
excited is despite all the noise, all
the distraction, all the challenges,

00:21:31.747 --> 00:21:35.127
at the end of the day, we're, we're
like almost all of us in this room.

00:21:35.127 --> 00:21:36.717
We're a real bank for real people.

00:21:37.502 --> 00:21:40.132
And we help people and
we help communities.

00:21:40.132 --> 00:21:43.352
We provide services, we provide
financing that's beneficial.

00:21:43.892 --> 00:21:47.562
And I think it's, it's
fundamentally a noble profession.

00:21:47.622 --> 00:21:50.702
I do not understand why we are
in the crosshairs for kind of

00:21:50.702 --> 00:21:53.662
all of the political debate and
we're being targeted, et cetera.

00:21:54.132 --> 00:21:56.432
But, but at the end of the
day, we do a lot of good.

00:21:56.462 --> 00:21:57.482
I see it every day.

00:21:57.482 --> 00:22:00.992
The number of clients, people who come
up to me saying, I love your bank.

00:22:01.262 --> 00:22:02.322
You do a great job.

00:22:02.642 --> 00:22:03.192
The people.

00:22:04.027 --> 00:22:05.817
It's really all about
the people and the end.

00:22:05.817 --> 00:22:08.787
No matter the challenge, no matter
what it is, it's all about the people.

00:22:08.837 --> 00:22:11.467
And so the merger with American
nationals is kind of the

00:22:11.467 --> 00:22:13.147
latest, greatest exciting thing.

00:22:13.167 --> 00:22:15.637
So that's what it's people business.

00:22:15.637 --> 00:22:16.387
We help people.

00:22:16.517 --> 00:22:18.147
We fundamentally do a lot of good.

00:22:18.147 --> 00:22:21.062
I hope people will remember that that
don't really understand this industry.

00:22:21.882 --> 00:22:23.872
Peter Cook: Kenneth, let me ask
you, what are you excited about?

00:22:23.872 --> 00:22:24.222
Kenneth Kelly: Sure.

00:22:24.282 --> 00:22:25.612
I'm excited about the future.

00:22:25.612 --> 00:22:28.962
And it's the two topics that John
just talked about, which is the

00:22:28.962 --> 00:22:32.742
people, human capital aspect of
it, and the technology side of it.

00:22:32.742 --> 00:22:36.242
In fact, I share with our board,
we've been doing this now for six

00:22:36.242 --> 00:22:40.792
plus years that we have to act and
behave like a technology company

00:22:40.942 --> 00:22:42.882
in the logistics of moving money.

00:22:43.242 --> 00:22:44.662
That's a mantra at our board.

00:22:44.662 --> 00:22:46.392
It's a mantra across our business.

00:22:46.392 --> 00:22:50.722
And so having said that, we've gone
to a completely digital core system.

00:22:51.052 --> 00:22:53.342
We changed that in the
midst of actually COVID.

00:22:53.352 --> 00:22:54.452
We got that done.

00:22:54.712 --> 00:22:59.242
I would say on time, not quite on
the budget because the fees to unhook

00:22:59.252 --> 00:23:00.922
was a lot more than we budgeted.

00:23:01.242 --> 00:23:03.502
And I hope most of you
can appreciate that joke.

00:23:03.782 --> 00:23:08.562
But when you look at the people side
of it, Peter, I mean, I talked about

00:23:08.562 --> 00:23:09.832
the emerging leaders just a moment ago.

00:23:09.832 --> 00:23:12.472
We have one here, Helda
Saad, who's on our team.

00:23:12.962 --> 00:23:17.802
We actually about five, right at
five years ago, stood up a, a At

00:23:17.822 --> 00:23:22.142
that time, I'm going to name it as it
was, the Millennial Advisory Board.

00:23:22.752 --> 00:23:27.172
And the intent was, as I looked at
the demographics of our customers, we

00:23:27.172 --> 00:23:29.952
were on the mature side, shall I say.

00:23:30.372 --> 00:23:32.962
And we wanted to be
attractive to a younger base.

00:23:32.962 --> 00:23:37.242
And so we brought in a board of young
entrepreneurs, et cetera, who would

00:23:37.252 --> 00:23:41.922
give us feedback while we also gave them
leadership development opportunities and

00:23:41.922 --> 00:23:43.452
the opportunity to learn about banking.

00:23:44.137 --> 00:23:48.687
And so I would tell you, if you look at
the history of those team members, many of

00:23:48.687 --> 00:23:52.857
them have participated in what you would
call shark tanks in our Metro Detroit

00:23:52.857 --> 00:23:55.637
area and won or been placed in those.

00:23:55.917 --> 00:23:58.957
And so we're very proud of that, but
that's also the ethos we're trying

00:23:58.957 --> 00:24:01.167
to bring into our, into the bank.

00:24:01.187 --> 00:24:04.787
So we're very proud about the people
opportunity because we're going to need

00:24:04.797 --> 00:24:08.277
human capital to come and sit on this
stage five years from now, 10 years

00:24:08.277 --> 00:24:12.782
from now, but also technology and being
sure we're competitive with any other

00:24:13.052 --> 00:24:16.802
person or entity out there who wants to
play in the financial services space.

00:24:17.757 --> 00:24:18.137
Peter Cook: Julie,

00:24:19.167 --> 00:24:21.677
Julieann Thurlow: I think I'll just
echo what Kenneth was saying is

00:24:21.717 --> 00:24:25.187
innovation has a lot of there's a
lot of opportunity for us to become

00:24:25.187 --> 00:24:29.037
more efficient as institutions to
deliver products and services easier.

00:24:29.047 --> 00:24:29.477
Better.

00:24:29.857 --> 00:24:33.167
We are going to have to dismantle a lot of
the things that have been built up in the

00:24:33.167 --> 00:24:38.797
past as far as our operational processes
so that we can deliver better on behalf

00:24:38.797 --> 00:24:44.417
of our consumers and and customers, but
it is the people and the emerging leader

00:24:44.677 --> 00:24:46.537
program here at ABA has brought in.

00:24:46.927 --> 00:24:51.397
Such rich talent so that we really
have an optimism about about

00:24:51.427 --> 00:24:52.837
the future for our industry.

00:24:53.037 --> 00:24:56.997
People that really are passionate about
their communities and doing well in the

00:24:57.007 --> 00:24:59.177
banking space, but doing well for others.

00:24:59.587 --> 00:25:00.557
Peter Cook: Yeah, right.

00:25:00.567 --> 00:25:04.437
I know we talked about resiliency
for the industry over the past year.

00:25:04.447 --> 00:25:08.227
You've got a personal story of resiliency,
and I know it's a message you shared

00:25:08.227 --> 00:25:10.307
with some of those emerging leaders.

00:25:10.657 --> 00:25:13.617
What's your outlook for the
future, given what you've been

00:25:13.617 --> 00:25:14.767
through over the last year or so?

00:25:15.332 --> 00:25:18.422
Brent Beardall: Yeah, . I, I
could, I could go on for a while.

00:25:18.472 --> 00:25:20.422
Peter Cook: And, and not everyone
of course knows your story, so.

00:25:20.422 --> 00:25:20.662
Yeah.

00:25:20.712 --> 00:25:23.237
Brent Beardall: So for those of
you that don't know about 14 months

00:25:23.237 --> 00:25:24.797
ago I was in a plane accident.

00:25:24.857 --> 00:25:29.837
The plane that went down and the person
sitting from me to John passed on Impact,

00:25:29.897 --> 00:25:35.207
and I, I was left with not a bright
outlook, and I'm here and before you.

00:25:35.207 --> 00:25:36.047
I'm so grateful.

00:25:36.467 --> 00:25:38.027
I am the luckiest guy in the world.

00:25:38.057 --> 00:25:39.492
I'm happy to have that debate with anyone.

00:25:40.002 --> 00:25:44.262
I'd said that before the plane
accident because I do feel lucky

00:25:44.592 --> 00:25:48.712
because of what I get to do every
day and who I get to do it with.

00:25:48.972 --> 00:25:51.002
I look at this stage, look
at the people I'm surrounded

00:25:51.002 --> 00:25:53.122
with and they make me better.

00:25:53.162 --> 00:25:54.542
So, so thank you very much.

00:25:54.542 --> 00:25:59.032
But, you know, resiliency

00:26:02.112 --> 00:26:02.812
is a choice.

00:26:03.282 --> 00:26:04.522
It's a choice for each of us.

00:26:05.117 --> 00:26:06.227
Stuff is going to happen.

00:26:06.967 --> 00:26:08.367
How are we going to overcome it?

00:26:08.847 --> 00:26:13.017
And that's what I love about the banking
industry in the United States, right?

00:26:13.057 --> 00:26:16.617
I mean, in a lot of instances,
it's David versus Goliath.

00:26:16.967 --> 00:26:17.227
Right?

00:26:17.247 --> 00:26:20.777
It's we're big enough to be
relevant, small enough to be

00:26:20.777 --> 00:26:22.567
nimble, and let's figure it out.

00:26:22.757 --> 00:26:24.927
And to me, that, that is resiliency.

00:26:25.227 --> 00:26:27.837
And, you know, back to the
previous question, what, what

00:26:27.837 --> 00:26:30.417
excites me It's the passion.

00:26:30.417 --> 00:26:32.567
It's the caring that the teams have.

00:26:32.837 --> 00:26:34.987
Why do we do what we do?

00:26:35.297 --> 00:26:37.087
Because we want to create a better future.

00:26:37.337 --> 00:26:39.197
We want to create a better
future for our clients.

00:26:39.197 --> 00:26:41.687
We want to create a better future
for our employees, our teams.

00:26:42.467 --> 00:26:45.437
I'm a big believer you can't just
sit back there and throw stones and

00:26:45.437 --> 00:26:46.877
pick apart everything that's wrong.

00:26:47.177 --> 00:26:48.957
We could talk all day
long about what's wrong.

00:26:49.717 --> 00:26:52.047
The question as leaders is what
are we going to do about it?

00:26:52.817 --> 00:26:53.747
How are we stepping up?

00:26:53.747 --> 00:26:56.587
How are we personally, and how is our
organization going to make a difference?

00:26:57.087 --> 00:27:01.347
And that's what has me really excited
and to me that's resiliency is preparing.

00:27:01.427 --> 00:27:05.397
Okay, we think we know what's going
to happen But you know what we're sure

00:27:05.397 --> 00:27:08.887
of is we're going to be wrong And so
how are we going to adapt to that?

00:27:09.757 --> 00:27:13.447
Peter Cook: We've got 1200 bankers
here in washington in person.

00:27:13.447 --> 00:27:17.407
We've got a whole host watching in
the live stream what's your message

00:27:17.407 --> 00:27:20.847
to them both the folks in the room
here and the folks at home about?

00:27:21.232 --> 00:27:24.942
Advocacy and getting involved
and and I'll end with our chair

00:27:24.942 --> 00:27:26.072
and I'll begin here with John.

00:27:26.072 --> 00:27:26.802
We'll go down the line.

00:27:27.322 --> 00:27:30.062
John Asbury: I think the message is,
is simply, you know, people need to get

00:27:30.062 --> 00:27:32.372
engaged and don't just be a bystander.

00:27:32.692 --> 00:27:39.182
So whatever matters to you, do something
to try to accomplish a, a better outcome.

00:27:39.272 --> 00:27:42.312
And to your point, Brent, don't
just, don't just criticize.

00:27:42.372 --> 00:27:43.062
That's easy.

00:27:43.062 --> 00:27:43.752
That's weak.

00:27:44.332 --> 00:27:47.322
Leadership is really about taking a stand.

00:27:47.352 --> 00:27:50.842
You also need to be empathetic and try
to understand the perspective of others.

00:27:50.842 --> 00:27:52.492
We could complain about regulations.

00:27:52.492 --> 00:27:54.952
Part of why I try to understand
what is the perspective of our,

00:27:55.212 --> 00:27:58.072
some of these regulations that are
coming at us, you know, what is it

00:27:58.072 --> 00:27:59.442
that we're trying to accomplish?

00:27:59.442 --> 00:28:01.482
So get engaged, pay attention.

00:28:01.482 --> 00:28:02.502
Don't just be a bystander.

00:28:03.552 --> 00:28:05.262
Brent Beardall: I would say be authentic.

00:28:07.527 --> 00:28:10.407
Live your values and then tell the story.

00:28:10.917 --> 00:28:12.217
Never go with just numbers.

00:28:12.247 --> 00:28:14.737
Nobody, numbers aren't
going to save anything.

00:28:15.267 --> 00:28:16.007
Tell your story.

00:28:16.017 --> 00:28:16.787
Be engaged.

00:28:16.787 --> 00:28:18.357
Make a difference in your communities.

00:28:18.387 --> 00:28:20.737
Understand how your bankers
are making a difference.

00:28:20.837 --> 00:28:22.057
Then tell the story.

00:28:22.357 --> 00:28:24.017
We have a great story to tell.

00:28:25.247 --> 00:28:28.267
And kind of by our nature,
as bankers, we're humble.

00:28:28.577 --> 00:28:29.637
We want to take a back seat.

00:28:29.717 --> 00:28:31.387
We want to let others have the spotlight.

00:28:31.397 --> 00:28:32.217
That's where we're comfortable.

00:28:33.252 --> 00:28:35.662
Ladies and gentlemen, I'm telling
you, we have to step forward.

00:28:35.662 --> 00:28:36.762
We have to go in the stoplight.

00:28:36.762 --> 00:28:37.562
We spotlight.

00:28:37.562 --> 00:28:41.112
We have to tell our story because
if we don't tell our story in the

00:28:41.122 --> 00:28:44.092
absence of us, in the vacuum of
us telling the story, you're going

00:28:44.092 --> 00:28:46.822
to have all these chicken littles
telling everybody how bad things are.

00:28:47.552 --> 00:28:48.502
That's not the case.

00:28:48.512 --> 00:28:50.912
It is our responsibility.

00:28:50.952 --> 00:28:53.462
Our obligation is leaders
to tell the story.

00:28:53.717 --> 00:28:57.877
And a story, not just numbers, not
just, Hey, you know, 87 percent

00:28:57.877 --> 00:28:58.937
of the people think that's great.

00:28:58.957 --> 00:28:59.517
Those are good.

00:28:59.517 --> 00:29:03.147
I appreciate those stats to have those
in our back pocket, but we need to talk

00:29:03.157 --> 00:29:07.217
about what are we doing to help the
lives of the people in our communities?

00:29:08.257 --> 00:29:08.717
Peter Cook: Kenneth?

00:29:08.847 --> 00:29:11.607
Kenneth Kelly: Yes, Peter, I'll
have to go back to finish my story.

00:29:11.607 --> 00:29:16.777
I said, and talked about the
millennial advisory board.

00:29:17.067 --> 00:29:18.467
They came to me and said, Mr.

00:29:18.467 --> 00:29:20.047
Kelly, we want to rename ourselves.

00:29:20.077 --> 00:29:22.467
The word millennial now
has a dirty connotation.

00:29:23.802 --> 00:29:27.402
So we, they renamed themselves
actually the Next Gen Board.

00:29:27.692 --> 00:29:30.352
And the reason I bring that up
is going to your point, Brent.

00:29:30.382 --> 00:29:34.252
As leaders, sometimes we have to
listen with the two ears versus

00:29:34.272 --> 00:29:35.962
talk, sometimes with the one mouth.

00:29:36.302 --> 00:29:40.792
And taking the message going forward
as we talk about banking, meaning

00:29:40.792 --> 00:29:44.762
we really have to take a stand and
look at how do we have a positive

00:29:44.802 --> 00:29:47.312
impact on the current situations.

00:29:47.312 --> 00:29:50.242
We talked about all the regulatory
issues that are taking place.

00:29:50.662 --> 00:29:54.082
But united as a front, we can certainly
row the boat together on this topic.

00:29:55.527 --> 00:29:55.877
Peter Cook: Julie,

00:29:56.357 --> 00:29:58.647
Julieann Thurlow: I'll just
reiterate what's been said here.

00:29:58.837 --> 00:29:59.857
We're here in D.

00:29:59.857 --> 00:30:00.307
C.

00:30:00.497 --> 00:30:05.457
And and we're coming from all of our
districts and we're we're here to bring

00:30:05.467 --> 00:30:08.977
the message of what the experience is
for our consumers on the ground, for

00:30:08.977 --> 00:30:13.277
our customers, for what we're doing
for our industry in our community.

00:30:13.477 --> 00:30:15.197
We're actually where the
rubber meets the road.

00:30:15.537 --> 00:30:18.967
And getting that message here and
talking about what the regulations

00:30:18.997 --> 00:30:20.857
impact is on that consumer.

00:30:21.057 --> 00:30:26.277
How they're going to experience that 1071
asking 80 questions of a new applicant.

00:30:26.337 --> 00:30:28.967
How is that going to make it easier
for someone to start their business?

00:30:29.282 --> 00:30:32.592
For someone to buy a home
and do all the things that we

00:30:32.592 --> 00:30:34.732
actually as an industry support.

00:30:34.742 --> 00:30:38.012
So again, telling our story and
making sure that we're connecting

00:30:38.012 --> 00:30:41.152
with people here so that they
see what their work here in D.

00:30:41.152 --> 00:30:41.562
C.

00:30:41.732 --> 00:30:43.552
does to the experience at home.

00:30:44.142 --> 00:30:46.202
Peter Cook: We've got just
a minute or so left here.

00:30:46.202 --> 00:30:48.702
I'm gonna surprise you guys with
one last question because I always

00:30:48.702 --> 00:30:49.872
like asking this to bankers.

00:30:50.382 --> 00:30:51.022
Tell me a story.

00:30:51.022 --> 00:30:55.502
I don't need a name, but a customer, an
individual or a business customer that

00:30:55.502 --> 00:31:00.562
you, your institution touched in some
way this year that made a difference.

00:31:01.092 --> 00:31:05.182
A personal story that you shared in the
office or you heard in the office that

00:31:05.182 --> 00:31:06.332
made you feel good about what you do.

00:31:07.212 --> 00:31:08.752
And I'm letting you all think.

00:31:08.822 --> 00:31:11.262
Julie, I'm going to start with you
this time and see if you've got one.

00:31:11.872 --> 00:31:15.132
Julieann Thurlow: Sure, there was a a
developer ended up buying a buying a

00:31:15.142 --> 00:31:19.802
building in a city that hadn't had a new
building constructed in over 60 years.

00:31:20.072 --> 00:31:24.532
It is now market rate units
that are sold out all to low

00:31:24.532 --> 00:31:25.812
to moderate income individuals.

00:31:25.862 --> 00:31:31.332
And it's robust and the valuation when
it was imagined was at 7 million and

00:31:31.332 --> 00:31:33.462
then now the valuation is at 12 million.

00:31:33.502 --> 00:31:37.182
So creating equity and putting it in
people's pocket, that's what we do.

00:31:37.782 --> 00:31:38.082
Kenneth Kelly: Great.

00:31:38.252 --> 00:31:41.642
We've got a customer in Minneapolis
who's in the Mall of America.

00:31:41.642 --> 00:31:43.282
It's just outside of Nordstrom's.

00:31:43.632 --> 00:31:47.632
He actually got burned out on
Lake Street as part of the unrest

00:31:47.632 --> 00:31:49.832
associated with George Floyd's murder.

00:31:50.277 --> 00:31:53.037
And had to sell clothing
out of the trunk of his car.

00:31:53.037 --> 00:31:56.737
And so we recently did some work
with him, got a loan for him, and

00:31:56.737 --> 00:31:59.727
he's now open and running shop
there inside of the Mall of America.

00:31:59.727 --> 00:32:02.597
So if you get a chance to go
to Minneapolis Twin Cities, go

00:32:02.597 --> 00:32:03.867
by and visit and buy something.

00:32:04.747 --> 00:32:04.987
Peter Cook: Great.

00:32:05.237 --> 00:32:05.547
Brent?

00:32:05.747 --> 00:32:07.987
Brent Beardall: It's a customer,
just a consumer customer.

00:32:07.987 --> 00:32:10.167
I think they have 1, 200
in their checking account.

00:32:10.207 --> 00:32:12.267
They had some fraud that
occurred on their account.

00:32:12.717 --> 00:32:16.447
They reached out to us and the same
day they reached out to us, we said,

00:32:16.727 --> 00:32:18.627
We're sorry this has happened to you.

00:32:18.627 --> 00:32:20.317
It, you know, fraud is
prevalent everywhere.

00:32:20.597 --> 00:32:22.347
Here's all the money
back into your account.

00:32:22.347 --> 00:32:22.937
Same day.

00:32:23.217 --> 00:32:23.957
We'll investigate it.

00:32:23.957 --> 00:32:24.877
We'll take care of it.

00:32:25.527 --> 00:32:26.417
She reached out to me.

00:32:26.417 --> 00:32:26.917
She wrote a letter.

00:32:26.917 --> 00:32:31.647
She's like Brent never in my life have
I felt like my bank has had my back.

00:32:33.067 --> 00:32:34.207
That's what we're about.

00:32:35.577 --> 00:32:37.887
Why not give our customers
the benefit of the doubt?

00:32:38.147 --> 00:32:38.487
Sure.

00:32:38.487 --> 00:32:41.337
There's bad actors that will take
advantage of those are the minority.

00:32:41.487 --> 00:32:43.027
The majority are people like this.

00:32:43.027 --> 00:32:43.092
Okay.

00:32:43.332 --> 00:32:45.472
Find woman that said, You know what?

00:32:45.712 --> 00:32:47.312
All I want is somebody
that believes in me,

00:32:48.252 --> 00:32:49.252
Peter Cook: John, you get the last word.

00:32:49.412 --> 00:32:52.452
John Asbury: I'm thinking of a not for
so many stories, not for profit that

00:32:52.462 --> 00:32:55.862
provides affordable housing, and they
reached out in the end and said, We

00:32:55.862 --> 00:32:57.272
couldn't have done this without you.

00:32:57.312 --> 00:33:00.222
It's your team's creativity, devotion.

00:33:00.662 --> 00:33:02.242
You know, thank you for working with us.

00:33:02.242 --> 00:33:04.002
This will make a difference
in people's lives.

00:33:04.002 --> 00:33:06.352
You know, to my point, that's what we do.

00:33:06.372 --> 00:33:08.242
This industry does a lot of good.

00:33:08.282 --> 00:33:09.902
People need to stay focused on that.

00:33:11.492 --> 00:33:15.762
Peter Cook: John, Brent, Kenneth,
Julie, thank you, the four of you, the

00:33:15.762 --> 00:33:20.759
leadership you provided ABA as well,
and for sharing your stories here.

00:33:20.759 --> 00:33:23.399
Evan Sparks: Thanks for listening
and thanks again to R&T Deposit

00:33:23.399 --> 00:33:24.989
Solutions for sponsoring this episode.

00:33:25.079 --> 00:33:26.729
We'll be back with you again very soon.

