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Overload.

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Stress. Anxiety. Burnout.

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Our guest today
wants to help us understand these outcomes

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and see how they don't have to happen.

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You don't have to excuse me.

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You don't want to overdraft
your checking account.

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And today we'll talk about how to avoid
an emotional overdraft.

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Welcome to another episode
of the Remarkable Leadership Podcast,

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where we are helping leaders
grow personally and professionally

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to lead more effectively
and make a bigger, positive difference

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for their teams, organizations
and the world.

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If you are listening to this podcast,
you could be with us in the future.

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Live on your favorite
social media channel.

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You can find out when those are going
to happen and how you can get involved

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by joining us on our Facebook
or LinkedIn groups.

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Just two of the social platforms
that we live stream these on.

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Just go to remarkable podcast.com/facebook

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or remarkable podcast.com/linked in.

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To learn more get connected
so you can join us in the future.

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I hope you'll do exactly that.

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Now I want you to know
that today's episode is brought to

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you by,
my latest book, Flexible Leadership

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Navigate Uncertainty
and Lead with Confidence.

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It's time to recognize
that styles can get in our way,

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and that following our strengths
might not always be the best approach

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in a world that is more complex
and uncertain than ever.

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Leaders need a new perspective
and set of tools to create

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great results for their organizations
and team members.

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That's what flexible leadership
provides you, and that's why I wrote it.

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You can learn more and order your copy now

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at remarkable podcast.com/flexible.

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I hope you will do that.

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And then I hope you will stay right
where you are.

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As I bring in my guest, Andy Brown,

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who has me tell you a little about Andy
before we dive in.

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He has over 30 years experience
as an award winning advisor

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and coach in people based businesses.

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He's also a podcast host
and the author of the Amazon

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number one bestseller,
The Emotional Overdraft

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ten Simple Changes for Balancing Business
Success and Well-Being.

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It's a book for entrepreneurs and leaders
and founders that articulates

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the often overlooked mental
and physical costs of leadership.

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If you're here,
you've probably experienced some of those,

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which is why I have Andy with me.

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Andy Joy, thanks for joining us.

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So glad that you're here.

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Thanks for having me, Kevin,
and to be on your podcast.

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I was listening to one a while ago
with Steve and forget his surname,

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and he was talking about
the transforming stress into hardiness.

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That was I thought, that's my world,
that this Kevin is in my world.

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And at that point,
I thought, I'm excited to talk to you.

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And, by the way,
I'd recommend that podcast.

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It was a few, a few ago now, but,

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really enjoyable.

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So, delighted to be here.

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I'm glad to have you.

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And, we'll make sure that we. I'm
not 100% sure.

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I remember either, but I'll make sure
that we have that in the

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show notes for all of you
so you can connect to that.

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So you've written this great book,
which really is

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about this idea of an emotional overdraft.

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I want to get to that.

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But before we do that, I really want

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to just have you tell us

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a little bit more about the journey
that gets you to this point.

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Because you've been in business,

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you've been advising leaders
and all the sorts of things.

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How do you end up talking about this,

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and how do you end
up writing a book about this?

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So two very different questions in a way.

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I ended up here.

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I was, I started off life as a researcher.

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Paid my way through university,
doing that.

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And, that led me into advertising
and marketing.

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I end up, on,

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on the board of a advertising agency,
set up my own business.

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I bought, I was sold

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two businesses once quite successfully
and once very not successfully.

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So I've experienced both sides of building
and selling a business.

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I, was on the board of of

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the largest independent agency
in the world

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for a while, which is called essence
before it got bought out.

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And I've run my businesses, so I've, I've,

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I've got a lot of experience
running businesses,

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relatively small businesses
as sub sub 150 people, typically,

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and I suppose it was ten years ago
I was the MD,

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managing director of, of a business

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and a friend of mine said a coach
friend of mine said, you know, you could

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you could be doing consultancy
rather than working one company at a time.

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You could work
with a handful of companies,

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and then you kind of have more impact.

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And it sort of got in my head.

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And I thought about it over Christmas
that year, and he introduced me

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to someone, and I ended up working
for a consulting firm,

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mergers and acquisitions consulting firm,
which was fascinating,

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and I learned a lot, but M&A was primarily
just about money.

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It was just about how quickly
can we get this business to to a sale,

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and how quickly can we turn that
into fee. And that wasn't

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I wasn't what I was therefore really.

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So I left it
six years ago to set up my own business.

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And I work with a handful of
of really great communications

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and research businesses
to help them become more valuable.

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And maybe they'll sell, maybe they won't.

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Maybe they'll

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acquire somebody else, maybe they'll raise
funds, maybe it gives them options.

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But if you become a more
valuable business, then you have choices.

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If you if you want to grow, to sell,
then you can find

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the market's moved around you.

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So so my day job is advising companies on,

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building a more successful
and valuable business.

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Okay, so. That's how I got here.

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That's my sort of background
I suppose. Right.

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But in terms of
emotional overdraft. Exactly.

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I've been
on boards since I've run businesses,

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been a leader owned businesses for,
I don't know,

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maybe 35 since the 90s.

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And I've been consulting with

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multiple businesses
for the last 7 or 8 years.

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And what I was observing was,

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I've got a business degree,

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I've got I've done all those things,
the classical stuff.

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The control of a business
was typically around what,

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what my clients
now would call the financials.

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Every time we have a board meeting,
we start with the financials.

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And what I realized
was that the financials were

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actually the thing that we could measure.

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There were lots of things going on that
we couldn't measure.

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But because it's difficult to measure,
we don't talk.

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We don't talk about those.
We talk. We talk about how we.

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Yeah, we can talk about profitability.

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We can talk about revenue
growth or decline.

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We can talk about staff churn.

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We can talk about retention rates.

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We can talk about utilization.

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All the stuff
we talk about in the board meeting.

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But there's some other stuff going on
in businesses which isn't easy to measure.

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And I started noticing it.

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And what it was was
I have now called an emotional overdraft.

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And I can get to why I called it
that in the end.

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But this behavior,

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I summarize it by saying is when people
subsidize the success of their business

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at their own personal, mental
or physical cost, I'll say it again.

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So you're subsidizing the success

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of your business
at your own mental or physical cost.

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And most people are saying that to

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take a moment, take a beat and then go,

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oh God, yeah, yeah, I recognize that.

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I recognize that

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I did some research, of course,
because I'm a researcher by training.

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I spoke to to more than 50 businesses.

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And all of them. Spoiler.

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Sorry if you can. If you get a
by the book, here's a spoiler alert.

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Everyone has an emotional overdraft.
Thank you for that, Kevin.

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To some extent or another,

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everyone has an emotional overdraft
and that's what I call this things.

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So with an overdraft,
a financial overdraft,

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it's it gives you the capacity
to go beyond your,

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the money you actually have

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for the short.

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For short, for short term.

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To do something
that you might really need to do.

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So it might be to pay
a big unexpected bill.

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It might be to,

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because you haven't really budgeted
very well that month or whatever, but you,

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you go into overdraft, you,
you have the facility,

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it cost you a lot of money,
and then you go back out to the facility

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because it's the stupidest
borrowing you can.

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You can have, you know,

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if it was longer term for a car,
you get some sort of structured financing,

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you wouldn't buy a car and an overdraft,
certainly in a long term.

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And an emotional overdraft
is the same thing.

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You I am absolutely not saying
that we shouldn't be committed

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to our businesses,
that we shouldn't go beyond

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go above and beyond, work longer hours, be
more committed, feel it more personally.

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All those things that I've done myself.

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But I am saying that
if you stay in that state for any extended

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period of time, it's too expensive either

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physically and or mentally.

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And where it can lead to is stress.

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It can lead to, physical challenges,
which you might not even recognize.

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You might even notice,
it can have impacts on your family.

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It can have impacts on your community,
your friends.

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It ripples out everywhere.

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So I thought it was a really good analogy
for we understand that an overdraft is

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is a good and necessary thing sometimes,
but we don't stay in it.

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And if you can go into your emotional
overdraft, you can do what you need to do.

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Really commit.

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Double down work, long hours
and then come out and pay it back.

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Rest, recover.

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Be kind to yourself.
Be kind to those around you.

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Then you've
got a very sustainable business model.

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And this is leadership
or this is founders,

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leaders, entrepreneurs
have a very similar mentality.

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When it comes to this.

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I think the reality of emotional overdraft
is that most of us

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behave like this anyway,
whether we're running a business or not.

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There's a certain sense of self-sacrifice
and if you swap out

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subsidizing the success of your business
with subsidizing the success

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of your operation or your enterprise,
it could be someone running a family.

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I get I get mothers who read this book.

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I mean, this is the utter joy of having
put this book into the world.

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Is that people some people read it, and

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but I get people,
I people come back to me and I know it's

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I know it's having an effect, but
I had a mother recently come back to me.

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She said.

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I read my friends the first chapter
and they said, who is this?

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And they were like, oh, this is you.

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This is, you know,
she's not really in company.

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She's not a leader
in the conventional sense,

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but she's a a CEO of her family, and she's

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she felt she was constantly subsidizing

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everyone else's happiness and everyone
else's success and her friends.

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It would always be her
that put herself out to do the thing.

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And so she said, and it resonated with me.

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So I think it's a fairly universal thing.

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It's a very long answer, your question,
so I apologize

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if that's where it came from.

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I'm glad you brought that up
because, you know, you talked about

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you work with founders,

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you work with entrepreneurs,
and certainly that is, a use for this.

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But this this applies to all leaders,
which is why you're here,

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because our audience is right
and all those things.

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Right. So, in this.

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So I get all I get books
all the time, right?

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People are pitching us
to have to be on the show.

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And so, you know, you look for patterns
before you dive in and make decisions.

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Right.

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And so I read I pick up the book
and it says emotional overdraft

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on an angle, which is cool.

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Changes for balancing business
success and well-being.

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So the first thing that comes into my head
is this is a book about work

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life balance.

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See, that's
why that's why I want to bring that up.

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Because I want you.

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Because you wrote this book to talk to me
about what

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you how you feel about that term work
life balance.

237
00:12:21,449 --> 00:12:23,492
I think you know how I feel about it.

238
00:12:23,492 --> 00:12:25,453
Well, I've read the book. Yeah.

239
00:12:25,453 --> 00:12:27,037
No one else listening has.

240
00:12:27,037 --> 00:12:29,039
No, no, no, no, not nobody else.

241
00:12:29,039 --> 00:12:30,916
Not nobody else. Maybe.

242
00:12:30,916 --> 00:12:32,877
But yes, it's true.
I'm going to read first right.

243
00:12:32,877 --> 00:12:33,919
Where they are.

244
00:12:33,919 --> 00:12:37,173
They are and I, I get it, I get it.

245
00:12:37,173 --> 00:12:39,842
It's a really helpful expression.

246
00:12:39,842 --> 00:12:43,512
Work life balance is a really helpful
expression in that it

247
00:12:43,512 --> 00:12:47,975
it raises the issue of not of not

248
00:12:49,477 --> 00:12:51,729
being subsumed by your work.

249
00:12:51,729 --> 00:12:54,064
So, so in that sense it's great.

250
00:12:54,064 --> 00:12:57,943
But but it also sets up a dichotomy
as a phrase.

251
00:12:57,943 --> 00:13:01,655
It suggests that work and life
are separate things, and you either work

252
00:13:02,198 --> 00:13:04,992
or you live.

253
00:13:04,992 --> 00:13:06,160
And you can't, you know,

254
00:13:06,160 --> 00:13:09,455
almost can't wait for work to stop
so you can carry on and do your life.

255
00:13:09,580 --> 00:13:11,707
If you're an entrepreneur,
if you're a leader,

256
00:13:11,707 --> 00:13:16,712
if you're anyone who's committed
to their career, you work isn't.

257
00:13:16,754 --> 00:13:18,422
Work is just part of life.

258
00:13:18,422 --> 00:13:21,425
Work is part of that continuum.

259
00:13:21,801 --> 00:13:25,095
So if you call it work lifestyle balance,

260
00:13:25,846 --> 00:13:29,350
maybe that's getting closer to something
that's that's more useful because it's,

261
00:13:30,434 --> 00:13:35,064
a balancing how I live and how I exist,
and my role in my community and my role

262
00:13:35,064 --> 00:13:39,068
in my family and everything else
with my dedication and commitment to work.

263
00:13:39,568 --> 00:13:40,861
Then probably I buy that.

264
00:13:40,861 --> 00:13:44,031
But work
life balance, I just think, sets up a

265
00:13:45,574 --> 00:13:46,992
for for people like you and me

266
00:13:46,992 --> 00:13:50,412
and for people listening who
who are really dedicated to what they do.

267
00:13:51,580 --> 00:13:52,998
They aren't separate things.

268
00:13:52,998 --> 00:13:56,794
So it's just not a helpful it's not
a helpful or useful thing to to describe.

269
00:13:56,794 --> 00:13:58,921
So that's that's my view on work life
balance.

270
00:13:58,921 --> 00:14:00,339
It's and I but but but.

271
00:14:00,339 --> 00:14:02,800
But I also understand
you know my publisher would love to me

272
00:14:02,800 --> 00:14:04,426
to put work life
balance on the front of it.

273
00:14:04,426 --> 00:14:05,845
And I refuse to do it

274
00:14:05,845 --> 00:14:08,097
because it's a phrase
that people do understand

275
00:14:08,097 --> 00:14:12,226
and is it's it's helpful, but
it's a helpful on the way to something.

276
00:14:12,226 --> 00:14:13,894
I think it's in here.

277
00:14:13,894 --> 00:14:15,729
It's just not what the book's about.

278
00:14:15,729 --> 00:14:19,066
And the thing that I will say to it,
because you've already hinted at this,

279
00:14:20,192 --> 00:14:22,403
is that I always talk about work
life balance,

280
00:14:22,403 --> 00:14:26,782
is that people seem to think
that there's a perfect place to be,

281
00:14:27,324 --> 00:14:31,078
and the reality is
that we're all in seasons,

282
00:14:31,161 --> 00:14:37,543
whether it's seasons of life or seasons
of the year or, you know, whatever.

283
00:14:37,543 --> 00:14:37,793
Right?

284
00:14:37,793 --> 00:14:42,047
Like, okay, I've got a new book
coming out in a few months, few months.

285
00:14:42,047 --> 00:14:44,967
Now, by the time you might be reading
this, it might be very soon.

286
00:14:44,967 --> 00:14:48,846
Like where my focus is,
is different than it might be.

287
00:14:48,846 --> 00:14:51,640
Might have been seven months. It. Well,
seven months ago I was writing the book.

288
00:14:51,640 --> 00:14:55,144
But my point
is that where we are in our life

289
00:14:55,144 --> 00:14:59,148
and in our work means that where we are on
these things might be different.

290
00:14:59,148 --> 00:15:00,566
Your comment earlier

291
00:15:00,566 --> 00:15:03,819
and we're going to get into this
about the overdraft for a second, is that

292
00:15:03,986 --> 00:15:07,781
we might need to go to a different place
for a while, but it's not sustainable.

293
00:15:07,781 --> 00:15:08,741
We can't stay there.

294
00:15:08,741 --> 00:15:12,369
And in that regard, if we think about
work life balance that way,

295
00:15:13,829 --> 00:15:14,747
then it's helpful.

296
00:15:14,747 --> 00:15:15,539
But the way most

297
00:15:15,539 --> 00:15:20,169
think about it, to your point,
well stated, it's less than helpful.

298
00:15:20,169 --> 00:15:23,088
It makes people think that there's a place
they're supposed to get to,

299
00:15:23,088 --> 00:15:25,633
and they don't ever feel
like they're getting there.

300
00:15:25,633 --> 00:15:29,887
Yeah, because a balanced state
is, is a healthy thing.

301
00:15:30,387 --> 00:15:33,682
You know, it's it's what you guys were
wrestling for in your election recently

302
00:15:33,682 --> 00:15:37,895
is, is, you know, it wasn't as simple
as I prefer this person or that person.

303
00:15:37,895 --> 00:15:38,854
It was it was.

304
00:15:38,854 --> 00:15:42,608
How do we find some some balance
in, in our politics

305
00:15:42,608 --> 00:15:46,403
that gives us the opportunity
to, to to succeed and to thrive.

306
00:15:46,904 --> 00:15:49,323
And we've just had the election
in the UK as well in the, in the summer.

307
00:15:49,323 --> 00:15:50,658
And it was exactly the same challenge.

308
00:15:50,658 --> 00:15:54,578
So balance guys are just smarter
because you don't make it take as long

309
00:15:54,578 --> 00:15:55,746
or cost as much.

310
00:15:55,746 --> 00:15:58,123
I'm just going to say that about all that.

311
00:15:58,123 --> 00:16:00,668
So let's just. Make it.

312
00:16:00,668 --> 00:16:02,294
All of us and move on from there.

313
00:16:03,712 --> 00:16:07,216
So why and you've hinted at this already,
but why do we do it?

314
00:16:07,508 --> 00:16:10,636
Like, why do we as leaders, maybe more,

315
00:16:10,636 --> 00:16:13,597
but as leaders to the point of the show,

316
00:16:14,682 --> 00:16:16,350
why do we go into overdraft?

317
00:16:16,350 --> 00:16:18,727
Why do we go

318
00:16:18,727 --> 00:16:21,730
to the perilous place?

319
00:16:22,439 --> 00:16:24,400
And that's that's the question.

320
00:16:24,400 --> 00:16:25,192
So when I first wrote

321
00:16:25,192 --> 00:16:28,320
the book, I came up,
I did the research, came up with the idea,

322
00:16:29,029 --> 00:16:32,199
wrote it, submitted to the publisher,
and the publisher went, and this is great.

323
00:16:32,199 --> 00:16:33,659
We think this is really interesting.

324
00:16:33,659 --> 00:16:35,577
Where's the rest of the book?

325
00:16:35,577 --> 00:16:37,913
And I said, what do you mean,
what's the rest of the book?

326
00:16:37,913 --> 00:16:40,416
And they said, well, you know, okay,
so we get the idea of overdraft.

327
00:16:40,416 --> 00:16:42,042
What do we do about it?

328
00:16:42,042 --> 00:16:43,335
What do we do about the overdraft?

329
00:16:43,335 --> 00:16:45,462
So I had to write the second
half of the book, which is that

330
00:16:45,462 --> 00:16:47,798
you may have come across,
but I felt a bit foolish.

331
00:16:47,798 --> 00:16:49,216
But but I share the story.

332
00:16:50,592 --> 00:16:53,595
So why do we get into overdraft?

333
00:16:54,138 --> 00:16:55,848
What's

334
00:16:55,848 --> 00:16:58,642
at the risk of making this sound

335
00:16:58,642 --> 00:16:59,309
simple?

336
00:16:59,309 --> 00:17:01,061
And I think it is simple,
but it's not easy.

337
00:17:01,061 --> 00:17:03,397
I think it is simple.

338
00:17:03,397 --> 00:17:06,400
It's broadly because of habits.

339
00:17:07,359 --> 00:17:10,029
And what I've identified
in the research for the book is

340
00:17:10,029 --> 00:17:14,700
there are ten broadly ten areas
or ten habitual behaviors.

341
00:17:14,825 --> 00:17:18,704
I call them drivers,
but they are ten behaviors

342
00:17:18,704 --> 00:17:22,833
or habits which which
to a greater extent affect all of us.

343
00:17:22,833 --> 00:17:25,711
And the profile is always different.

344
00:17:25,711 --> 00:17:28,714
But the certainly this
this combination of ten drivers

345
00:17:29,214 --> 00:17:32,217
and we typically behave out of habit.

346
00:17:32,968 --> 00:17:35,262
And the good thing about habit
is if we don't notice it.

347
00:17:35,262 --> 00:17:38,265
And the bad thing about habit
is that we don't notice it.

348
00:17:38,265 --> 00:17:42,144
So it's it's good that it helps us
do things without thinking.

349
00:17:42,728 --> 00:17:43,979
Well, especially if they're good.

350
00:17:43,979 --> 00:17:46,523
They're useful at helpful things, right?
Like breathing.

351
00:17:46,523 --> 00:17:49,985
You know, you don't want to think about
breathing all the time because that's not

352
00:17:50,027 --> 00:17:52,279
it is. A good. Residual but it's reflex.

353
00:17:52,279 --> 00:17:53,363
Deep breathing.

354
00:17:53,363 --> 00:17:56,408
I that's my big conclusion in the book
is keep breathing,

355
00:17:57,284 --> 00:17:58,410
which is not a bad thing to do

356
00:17:58,410 --> 00:18:00,704
with breathing exercises,
but that's a different story.

357
00:18:00,704 --> 00:18:04,625
So, yeah, the, the,
the broadly ten behaviors

358
00:18:05,375 --> 00:18:08,378
and they're universal to
everybody is just the balance of

359
00:18:08,378 --> 00:18:11,507
those behaviors is is different
for almost everybody.

360
00:18:12,216 --> 00:18:14,468
And for example,

361
00:18:16,136 --> 00:18:17,179
a classic one

362
00:18:17,179 --> 00:18:21,225
is what I call jft,
which the publisher insists are called

363
00:18:21,225 --> 00:18:25,896
just flipping do it
is is a safety behavior is,

364
00:18:27,272 --> 00:18:31,568
if you're a doer, I just get things done,
I get things, I'm one of those people.

365
00:18:31,568 --> 00:18:33,570
I get things done. That's
why I'm a leader.

366
00:18:33,570 --> 00:18:35,405
I pile in, I lead from the front.

367
00:18:35,405 --> 00:18:38,408
So I make things happen,
I get things done.

368
00:18:38,826 --> 00:18:40,410
I'm not afraid to roll up my sleeves.

369
00:18:40,410 --> 00:18:41,745
I'm ready to do it.

370
00:18:41,745 --> 00:18:44,206
Yeah, and that's great.

371
00:18:44,206 --> 00:18:45,916
And that's what's interesting
about all these behaviors on

372
00:18:45,916 --> 00:18:48,585
want like a Swot analysis that you
what you did at college.

373
00:18:48,585 --> 00:18:49,753
You know every strength is a weakness.

374
00:18:49,753 --> 00:18:52,381
Every opportunity is a threat.
This is the problem.

375
00:18:52,381 --> 00:18:55,217
But it's not a bad thing to be a doer.

376
00:18:55,217 --> 00:18:58,095
But when that doing mentality means that

377
00:18:59,346 --> 00:19:00,472
the answer there's a problem

378
00:19:00,472 --> 00:19:04,226
in your in your organization or your team
and the answer is you.

379
00:19:04,601 --> 00:19:08,981
You jump in and fix it,
or you always have to get involved,

380
00:19:09,356 --> 00:19:12,943
or you're the person that likes to lead
from the front and show people

381
00:19:12,943 --> 00:19:15,529
how to do it.
And then you kind of hang around.

382
00:19:15,529 --> 00:19:18,657
This is the sort of behavior
that then, well, what happens?

383
00:19:18,699 --> 00:19:19,449
I'll tell you what happens.

384
00:19:19,449 --> 00:19:23,120
If you're a doer, you've got a team
and they will,

385
00:19:24,705 --> 00:19:27,374
try and solve a problem
and you'll jump in and go,

386
00:19:27,374 --> 00:19:28,834
like, let's do it this way
and let's do that way.

387
00:19:28,834 --> 00:19:29,626
And I wouldn't do that.

388
00:19:29,626 --> 00:19:32,796
I do this, and you come in and tell them
how to do it, and the team goes,

389
00:19:32,838 --> 00:19:33,213
okay, well.

390
00:19:33,213 --> 00:19:34,339
And he's going to come and fix that.

391
00:19:34,339 --> 00:19:37,301
So what that and they get on with it.

392
00:19:37,301 --> 00:19:39,720
And if you keep doing that,
what happens is that team,

393
00:19:40,679 --> 00:19:43,390
there's no such thing as bad dogs,
just bad owners.

394
00:19:43,390 --> 00:19:46,101
You know, you can you teach your team

395
00:19:46,101 --> 00:19:49,104
to expect you to jump in and help.

396
00:19:49,146 --> 00:19:52,941
And what happens is that over time
they'll go, well, I'm a bit less engaged.

397
00:19:52,941 --> 00:19:54,943
I'm a bit less,

398
00:19:54,943 --> 00:19:58,030
I know, and he's going to jump in anyway,
so I'm not going to commit as much effort

399
00:19:58,030 --> 00:20:00,866
to this. It'll be wrong anyway
because he he's always got the answer.

400
00:20:00,866 --> 00:20:02,951
So he's going to jump in.

401
00:20:02,951 --> 00:20:06,705
I'll just do a sort of draft
and then and he can fix it.

402
00:20:07,206 --> 00:20:08,290
And one day you're well.

403
00:20:08,290 --> 00:20:10,167
Apparently that's what he and he wants.

404
00:20:10,167 --> 00:20:14,504
So I would be because he keeps playing
the game as it's been designed.

405
00:20:14,963 --> 00:20:16,632
Precisely. Like it or not,
that's the game.

406
00:20:16,632 --> 00:20:18,008
That's the way we play it.

407
00:20:18,008 --> 00:20:19,301
And then I wake up one morning

408
00:20:19,301 --> 00:20:22,930
and I've got a team of people
who are disengaged, unmotivated,

409
00:20:23,347 --> 00:20:26,266
who do bad work, and I'm thinking,
how come I'm the only person

410
00:20:26,266 --> 00:20:30,312
in this company who is interested
in standards, who's doing good work, who's

411
00:20:30,604 --> 00:20:33,607
who's having good decisions, who's
originating ideas.

412
00:20:33,607 --> 00:20:34,691
How come I'm the only one?

413
00:20:34,691 --> 00:20:38,028
Well, because, Andy, I don't I don't know
how I end up talking about myself.

414
00:20:38,028 --> 00:20:39,863
I should have, should have, Kevin.

415
00:20:39,863 --> 00:20:42,366
But, you know, how come that's happened?
What?

416
00:20:42,366 --> 00:20:46,536
I've spent years probably teaching
that team to respond that way.

417
00:20:47,162 --> 00:20:50,832
And what happens is they're sitting back,
they're less engaged.

418
00:20:51,166 --> 00:20:52,668
They make less progress.

419
00:20:52,668 --> 00:20:55,045
They, there's fewer promotions.

420
00:20:55,045 --> 00:20:58,090
There's a very long cycle of behaviors
that follow on behind that.

421
00:20:58,090 --> 00:21:01,093
But what we do know is that you are going
to have to spend more time.

422
00:21:01,468 --> 00:21:03,428
You're going to be dragged
into more things.

423
00:21:03,428 --> 00:21:05,430
You're going to fail. You have to do more.

424
00:21:05,430 --> 00:21:08,350
And then other behaviors start to come,
come into play.

425
00:21:08,350 --> 00:21:09,643
Like trust is a big one.

426
00:21:09,643 --> 00:21:13,272
So very aligned with Jfrd
is the trust behavior.

427
00:21:13,272 --> 00:21:15,565
It's great to trust people.

428
00:21:15,565 --> 00:21:19,152
It's great to trust your team
and you should do that.

429
00:21:19,152 --> 00:21:22,781
But lots and lots of leaders struggle
to trust their team.

430
00:21:22,990 --> 00:21:24,866
And imagine
you've just been doing all this, Jay.

431
00:21:24,866 --> 00:21:26,702
FDLE behavior.

432
00:21:26,702 --> 00:21:28,662
And now I've started to doubt my team
a bit.

433
00:21:28,662 --> 00:21:30,205
I did I recruit good people or not.

434
00:21:30,205 --> 00:21:33,208
How how did I get how do these people get
through the recruitment process?

435
00:21:33,250 --> 00:21:35,002
These people are pretty bang on average.

436
00:21:35,002 --> 00:21:36,545
What's happened to them?

437
00:21:36,545 --> 00:21:38,380
Well, I don't quite trust them anymore.

438
00:21:38,380 --> 00:21:40,924
So what am I going to do? I'm
going to start hiring some other people.

439
00:21:40,924 --> 00:21:42,884
Maybe I'm going to find other teams.

440
00:21:42,884 --> 00:21:45,220
I'm going to stop giving them work.
They become demotivated.

441
00:21:45,220 --> 00:21:47,514
They might leave.
They might look for more fulfilling work

442
00:21:48,724 --> 00:21:49,683
and so trust.

443
00:21:49,683 --> 00:21:52,686
And that reinforces my feeling about trust
because I go what?

444
00:21:52,686 --> 00:21:53,729
I was right not to trust them.

445
00:21:53,729 --> 00:21:57,482
And I've been in so many companies,
particularly working with

446
00:21:58,734 --> 00:22:01,653
smaller companies
where where the leadership

447
00:22:01,653 --> 00:22:05,490
kind of know everybody or, you know, 70,
80, 90, 100 and up to, you know,

448
00:22:05,532 --> 00:22:10,287
mid hundreds, you kind of know who
everybody is and the solution,

449
00:22:10,287 --> 00:22:13,290
what you spot the behavior
and ends up with them sacking people.

450
00:22:13,540 --> 00:22:16,668
They release people and they say
it's a shame you didn't quite work out.

451
00:22:16,668 --> 00:22:18,879
You'd been here 2 or 3 years.
We thought you were going to be great.

452
00:22:18,879 --> 00:22:20,380
Didn't really work for us.

453
00:22:20,380 --> 00:22:21,089
That's for all of us.

454
00:22:21,089 --> 00:22:23,175
If you go, but thanks a lot.

455
00:22:23,175 --> 00:22:25,927
And, you know, good luck in your career.

456
00:22:25,927 --> 00:22:27,637
And it keeps happening.

457
00:22:27,637 --> 00:22:30,265
And that's one of the really clear signals

458
00:22:30,265 --> 00:22:32,893
that either you're recruiting very badly,

459
00:22:34,269 --> 00:22:37,272
but probably the some of that,
because everyone does

460
00:22:37,481 --> 00:22:41,026
not everyone, almost everyone does or,
or you're doing

461
00:22:41,026 --> 00:22:44,446
something to turn people from good people
into, into less good people.

462
00:22:44,946 --> 00:22:47,949
And always in my career,
I've hired for attitude.

463
00:22:47,949 --> 00:22:50,077
I think you hire for attitude.

464
00:22:50,077 --> 00:22:51,620
You can't teach attitude.

465
00:22:51,620 --> 00:22:53,497
So hire people with amazing attitudes

466
00:22:53,497 --> 00:22:56,500
and you can teach them
what you need to teach them.

467
00:22:56,792 --> 00:22:59,878
But even then I found myself because
I'm not immune from this, believe me.

468
00:23:01,421 --> 00:23:04,007
I found that
I've hired people with great attitude.

469
00:23:04,007 --> 00:23:07,094
So over time, I've just kind of
become disengaged, become

470
00:23:08,136 --> 00:23:11,139
less, less than I thought they would.

471
00:23:11,348 --> 00:23:13,058
And I know that's down to me.

472
00:23:13,058 --> 00:23:16,645
I had a I had a, a member of staff,
an amazing bright lady

473
00:23:16,686 --> 00:23:18,897
who's gone on to do incredible things.

474
00:23:18,897 --> 00:23:21,817
And she once said to me in a meeting,
she said, and I was mad at the time.

475
00:23:21,817 --> 00:23:24,528
She said, Andy,
one day you'll make a really good MD.

476
00:23:27,406 --> 00:23:29,366
And I thought, well, I had an empty
what do you what?

477
00:23:29,366 --> 00:23:30,951
I've been an empty for about 15 years.

478
00:23:30,951 --> 00:23:32,786
What are you talking about?

479
00:23:32,786 --> 00:23:36,665
But her point was that I thought
I was doing all the right things.

480
00:23:36,665 --> 00:23:41,628
There's a brilliant book called the,
multipliers by,

481
00:23:42,671 --> 00:23:43,672
Liz Wiseman.

482
00:23:43,672 --> 00:23:44,631
Liz Wiseman there you go.

483
00:23:44,631 --> 00:23:47,926
Liz Wiseman and the Australian chap,
his nickname of Cabot Multipliers.

484
00:23:47,968 --> 00:23:50,637
Fantastic book.
And I thought I was a multiplier.

485
00:23:50,637 --> 00:23:54,850
I thought I was helping my team
by doing all the right things and by.

486
00:23:55,183 --> 00:23:58,812
But it turns out I was what Liz calls
an accidental dementia.

487
00:23:59,062 --> 00:24:02,190
I was actually doing all the right things,
but it wasn't landing

488
00:24:02,190 --> 00:24:03,024
as well as I thought.

489
00:24:03,024 --> 00:24:07,112
And it's a very small difference, but
it can have a huge impact on your people.

490
00:24:07,404 --> 00:24:08,196
And that's what she meant

491
00:24:08,196 --> 00:24:11,491
when she bought me the book
and gave it to me, which is such a kind,

492
00:24:11,992 --> 00:24:13,034
a kind and considerate.

493
00:24:13,034 --> 00:24:16,037
I mean, clearly
she thought I was a good leader,

494
00:24:16,079 --> 00:24:18,457
but she didn't think I was having
the impact I should be having.

495
00:24:18,457 --> 00:24:19,124
And she she

496
00:24:19,124 --> 00:24:22,586
she cared enough to buy me this book,
which which is an outstanding book.

497
00:24:23,420 --> 00:24:24,796
It is and Liz has been on the show.

498
00:24:24,796 --> 00:24:26,506
We'll make sure that everybody.

499
00:24:26,506 --> 00:24:29,050
Who hasn't seen
this haven't seen that one.

500
00:24:29,050 --> 00:24:30,010
As well.

501
00:24:30,010 --> 00:24:32,262
So Liz Wiseman said outstanding.

502
00:24:32,262 --> 00:24:34,973
I mean, you know,
to be on the same podcast she's been on.

503
00:24:34,973 --> 00:24:36,016
Hello tough.

504
00:24:36,016 --> 00:24:36,516
There you go.

505
00:24:36,516 --> 00:24:38,393
Well I think thank you I guess.

506
00:24:38,393 --> 00:24:39,853
So here's here's the thing.

507
00:24:39,853 --> 00:24:42,189
There are ten drivers
we do not have time to talk about ten.

508
00:24:42,189 --> 00:24:43,523
We have talked about two.

509
00:24:43,523 --> 00:24:47,402
We've talked about Jfrd
I, which is when I took your assessment

510
00:24:47,402 --> 00:24:49,779
and will tell people how they can
get to your assessment a little bit.

511
00:24:49,779 --> 00:24:53,533
That came out as my highest or worst one.

512
00:24:53,825 --> 00:24:57,787
I don't think in my case it's always
and maybe this is just Kevin justifying,

513
00:24:58,330 --> 00:25:03,293
that it's always that I feel like
I have to, but I feel like I want to.

514
00:25:03,627 --> 00:25:08,715
It is also partly about related to for me
like and in fact,

515
00:25:08,715 --> 00:25:11,718
if it's not a huge problem for me,
at least in terms of the

516
00:25:11,801 --> 00:25:16,473
the engagement of my team, it's
because I think I'm really good.

517
00:25:16,473 --> 00:25:20,560
And and your assessment says
I'm in good shape on the trust one,

518
00:25:20,810 --> 00:25:21,853
so I balance that one.

519
00:25:21,853 --> 00:25:25,857
But here's the one that I think there's
that at least for Kevin

520
00:25:26,066 --> 00:25:29,319
sees a connection to J f FDI

521
00:25:29,319 --> 00:25:32,322
and that's urgency.

522
00:25:32,572 --> 00:25:35,575
Right I'm not I'm doing it to be helpful.

523
00:25:35,742 --> 00:25:39,788
And I'm doing it just because we just
need to get we just need to keep moving.

524
00:25:40,372 --> 00:25:45,085
And so talk about this urge again
we can't get to all of them so.

525
00:25:45,919 --> 00:25:47,963
Well someone's written a book.
What about the driver.

526
00:25:47,963 --> 00:25:49,089
The agency.

527
00:25:49,089 --> 00:25:49,422
I'm sorry.

528
00:25:49,422 --> 00:25:52,342
Go ahead I'll just say someone's written
a book with all the ten things in it.

529
00:25:52,342 --> 00:25:55,345
So if you're interested,
you can always grab a copy of that.

530
00:25:55,887 --> 00:25:56,346
Thank you.

531
00:25:56,346 --> 00:25:57,264
Kevin. Here it is.

532
00:25:57,264 --> 00:25:59,766
Emotional Overdraft by Andy Brown.

533
00:25:59,766 --> 00:26:00,976
That's who we're talking to.

534
00:26:00,976 --> 00:26:02,978
So talk about this driver of urgency.

535
00:26:02,978 --> 00:26:04,354
So urgency is really interesting.

536
00:26:04,354 --> 00:26:06,731
And in the research
it showed up as things like,

537
00:26:07,857 --> 00:26:08,733
the comments would be

538
00:26:08,733 --> 00:26:11,861
I asked people why
why they ended up in this state

539
00:26:12,571 --> 00:26:15,574
and they said things like, well,
I was short of time.

540
00:26:15,907 --> 00:26:17,033
I was acting on reflex.

541
00:26:17,033 --> 00:26:19,953
I wasn't thinking, I just, I just jump in
and get and sort of get it done.

542
00:26:19,953 --> 00:26:23,623
So it feels important
is it's very highly related to charity.

543
00:26:23,707 --> 00:26:24,666
And that's the other thing is I've

544
00:26:24,666 --> 00:26:28,503
artificially created the distinctions,
but they they blur,

545
00:26:28,503 --> 00:26:31,506
they, you know,
they edge into each other a little bit.

546
00:26:32,340 --> 00:26:35,343
And urgency is

547
00:26:36,011 --> 00:26:36,886
really useful.

548
00:26:36,886 --> 00:26:39,222
And if you're a team leader
and you want to get things done

549
00:26:39,222 --> 00:26:42,809
and you're, you're encouraging your team
to do things really quickly, it's great.

550
00:26:42,809 --> 00:26:45,395
I mean, that's a really good thing

551
00:26:45,395 --> 00:26:46,354
at times.

552
00:26:46,354 --> 00:26:48,315
Until it's not like in everyone's mind.

553
00:26:48,315 --> 00:26:50,942
And then and so it's not right.

554
00:26:50,942 --> 00:26:52,944
And and what's what's interesting is that

555
00:26:53,987 --> 00:26:56,990
I look
at urgency and go, well why is it urgent?

556
00:26:57,157 --> 00:26:59,784
What has made this urgent.

557
00:26:59,784 --> 00:27:02,662
It's it's a big one of the big drivers
and lots of people have it.

558
00:27:02,662 --> 00:27:05,123
So the question to ask yourself,
if you if you keep find yourself

559
00:27:05,123 --> 00:27:07,500
in urgent situations
where you have to jump in,

560
00:27:07,500 --> 00:27:08,918
you feel like you don't have a choice.

561
00:27:08,918 --> 00:27:10,420
Other than to usually get involved.

562
00:27:10,420 --> 00:27:11,838
And remember, if you're getting involved,

563
00:27:11,838 --> 00:27:14,424
that means that you're not doing
the things on your to do list.

564
00:27:14,424 --> 00:27:16,635
You're not doing
the important stuff of leadership.

565
00:27:16,635 --> 00:27:18,386
You're not developing your teams.

566
00:27:18,386 --> 00:27:21,931
All that stuff that can wait
that doesn't seem to matter, will wait.

567
00:27:21,931 --> 00:27:24,726
So urgency
is really important to understand.

568
00:27:24,726 --> 00:27:28,188
But if you find you're
you're in, urgent situations,

569
00:27:28,605 --> 00:27:31,816
ask yourself
the question, why is this urgent?

570
00:27:33,151 --> 00:27:36,154
What has made this become urgent?

571
00:27:36,237 --> 00:27:39,240
And if you do that and you're honest
about it, what you might discover

572
00:27:39,866 --> 00:27:43,036
is that it could actually be,

573
00:27:44,579 --> 00:27:46,998
something you could have anticipated.

574
00:27:46,998 --> 00:27:48,583
And so I talk to people about this
all the time,

575
00:27:48,583 --> 00:27:51,586
or they'll say, yeah,
but what if my client phones up?

576
00:27:51,753 --> 00:27:54,297
Big cloud,
biggest client phones up in the morning.

577
00:27:54,297 --> 00:27:56,257
I've got my day planner.
They phone up first thing in the morning.

578
00:27:56,257 --> 00:27:59,260
They say it's all gone wrong
and we need to get it fixed.

579
00:28:02,138 --> 00:28:03,973
How could I have predicted that?

580
00:28:03,973 --> 00:28:06,309
You know, that's that's urgent.
And I couldn't predict it.

581
00:28:06,309 --> 00:28:07,686
Well, that's not really true, is it?

582
00:28:07,686 --> 00:28:10,689
Because unless that's the only time
that's ever happened.

583
00:28:11,356 --> 00:28:13,900
Yeah. That isn't

584
00:28:13,900 --> 00:28:18,822
that's, you know, which is not never is,
then it's actually predictable.

585
00:28:18,822 --> 00:28:19,614
It's not predictable

586
00:28:19,614 --> 00:28:22,742
exactly when it's going to happen,
but it is predictable that it will happen.

587
00:28:23,618 --> 00:28:26,579
And in my world, I'd say,
and I've got to tell you,

588
00:28:26,579 --> 00:28:29,624
the answer to lots of emotional overdraft
is really boring stuff.

589
00:28:29,624 --> 00:28:31,126
It's like process.

590
00:28:31,126 --> 00:28:34,087
It's it's organization. It's delegation.

591
00:28:34,462 --> 00:28:37,424
It's tracking and monitoring this,
these are things.

592
00:28:37,424 --> 00:28:39,092
But when you're
when you're in emotional overdraft,

593
00:28:39,092 --> 00:28:41,344
when you're absolutely,
you know, when you're stressed,

594
00:28:41,344 --> 00:28:44,723
when you're burning out,
the last thing you feel you can do is stop

595
00:28:45,306 --> 00:28:46,182
and organize stuff.

596
00:28:46,182 --> 00:28:48,143
So what I hope we can come back to that.

597
00:28:48,143 --> 00:28:49,602
Well, let me just make an observation

598
00:28:49,602 --> 00:28:52,731
because it's an example in the book
and I won't go to it.

599
00:28:52,731 --> 00:28:54,107
Exactly. I mean, I get it perfect, but

600
00:28:55,775 --> 00:28:58,319
and but it rung true for me about urgency.

601
00:28:58,319 --> 00:28:59,446
We get in that moment.

602
00:28:59,446 --> 00:29:00,405
There's the fire.

603
00:29:00,405 --> 00:29:02,407
I need to go get the fire extinguisher.

604
00:29:02,407 --> 00:29:03,658
Right now.

605
00:29:03,658 --> 00:29:07,245
In the book, you talk about someone's,
a client saying, I need this on Monday.

606
00:29:07,245 --> 00:29:09,456
And they were getting ready to go away
for the weekend.

607
00:29:09,456 --> 00:29:09,914
Yeah.

608
00:29:09,914 --> 00:29:12,876
And and if we don't stop,

609
00:29:13,960 --> 00:29:16,963
we just take the laptop
and power through it.

610
00:29:17,714 --> 00:29:20,049
But if we do stop, we might ask

611
00:29:20,049 --> 00:29:23,219
the customer, hey,
I'm about ready to go for the weekend.

612
00:29:23,219 --> 00:29:26,222
Is Monday. Would would Tuesday work.

613
00:29:26,806 --> 00:29:27,640
And that six and if.

614
00:29:27,640 --> 00:29:29,976
They say yes, awesome.

615
00:29:29,976 --> 00:29:34,147
If they say no,
you still at least no, right?

616
00:29:34,147 --> 00:29:37,150
Or they say end of day Monday is fine,

617
00:29:37,901 --> 00:29:39,986
which is the same,
might be the same thing. It's Tuesday.

618
00:29:39,986 --> 00:29:43,823
So my point is
all we have to do is stop, take a breath.

619
00:29:44,073 --> 00:29:45,074
Yeah.

620
00:29:45,074 --> 00:29:47,827
And in many of these
because because here's the thing.

621
00:29:47,827 --> 00:29:52,707
You said it earlier and and there's
a chapter at the end about habits here.

622
00:29:53,082 --> 00:29:53,458
Right?

623
00:29:53,458 --> 00:29:58,505
Is if we don't stop and
we run on automatic, we run on our habit.

624
00:29:58,505 --> 00:30:01,132
That's where we run the risk
of any of these things,

625
00:30:01,132 --> 00:30:02,842
any of the ten becoming an issue.

626
00:30:02,842 --> 00:30:05,595
But if we'll stop, take a breath and say,
what if?

627
00:30:05,595 --> 00:30:08,765
Or is this serving me or whatever? Right.

628
00:30:08,932 --> 00:30:11,684
So like Kevin Jfrd, I

629
00:30:12,727 --> 00:30:15,480
well, let me just roll up my sleeves
and help.

630
00:30:15,480 --> 00:30:15,939
Okay.

631
00:30:15,939 --> 00:30:18,942
Is that serving the situation?

632
00:30:19,484 --> 00:30:22,445
Is it even seen as helpful by the team?

633
00:30:22,445 --> 00:30:25,740
Even though if that's my entire intention.

634
00:30:26,199 --> 00:30:28,326
Yeah, maybe.

635
00:30:28,326 --> 00:30:28,993
Maybe not.

636
00:30:28,993 --> 00:30:30,703
Maybe what they'd rather hear is.

637
00:30:30,703 --> 00:30:32,831
Hey, I know you're really busy.
What can I do for you?

638
00:30:32,831 --> 00:30:33,915
Do you want me to order the pizza?

639
00:30:33,915 --> 00:30:36,918
Like, maybe that's what they need.

640
00:30:37,585 --> 00:30:38,920
And that. And you've nailed it.

641
00:30:38,920 --> 00:30:40,296
The secret.

642
00:30:40,296 --> 00:30:43,299
And the reason emotional overdraft
is so important as a phrase

643
00:30:43,800 --> 00:30:47,053
is because if you recognize
that you are in those habits

644
00:30:47,053 --> 00:30:50,056
and you're in your emotional overdraft
for too long,

645
00:30:51,432 --> 00:30:53,977
then take a second.

646
00:30:53,977 --> 00:30:55,478
Just take a second and go.

647
00:30:55,478 --> 00:30:57,397
What could I do differently?

648
00:30:57,397 --> 00:30:59,148
What could I do differently now?

649
00:30:59,148 --> 00:31:01,067
And that's often enough to break a habit.

650
00:31:01,067 --> 00:31:04,362
It's it's often enough
to make you recognize I.

651
00:31:04,445 --> 00:31:07,365
Okay,
so when I get running 2 or 3 times a week,

652
00:31:07,365 --> 00:31:09,576
I have to put my trainers
by the bedroom door.

653
00:31:09,576 --> 00:31:13,329
If I don't, I know that
I'm going to probably find an excuse.

654
00:31:13,329 --> 00:31:15,164
There's two ways to cold it to sunny.

655
00:31:15,164 --> 00:31:17,750
It's to whatever to Monday.

656
00:31:17,750 --> 00:31:20,920
Well, wet and to to wet and to cold
and most likely where you live.

657
00:31:20,920 --> 00:31:21,296
I'm just going.

658
00:31:21,296 --> 00:31:22,422
They are, they are. Yeah.

659
00:31:22,422 --> 00:31:25,675
But I wanted to put it out
but but if I put them by my bedroom door,

660
00:31:25,675 --> 00:31:28,177
I know that by that
I do have to get in the habit

661
00:31:28,177 --> 00:31:30,263
of putting them by the bedroom door.
So it reminds me.

662
00:31:30,263 --> 00:31:31,139
That's the habit.

663
00:31:31,139 --> 00:31:33,016
So that's well, that's. A good habit.

664
00:31:33,016 --> 00:31:34,601
So that's how you flip it. Right?

665
00:31:34,601 --> 00:31:36,519
I would say that's the routine,

666
00:31:36,519 --> 00:31:38,521
you know, that helps
you reinforce the habit that you want.

667
00:31:38,521 --> 00:31:41,107
So there's loads of books about habit
and but I'll just finish

668
00:31:41,107 --> 00:31:43,902
that thing about the, about the urgency
because it's important.

669
00:31:43,902 --> 00:31:45,904
The first one was was a true story.

670
00:31:45,904 --> 00:31:49,490
I had a head of a whole department,
a brilliant, talented lady

671
00:31:50,033 --> 00:31:51,367
who came to me and said,

672
00:31:51,367 --> 00:31:54,287
you know, I've got to cancel my holiday
because I'm going to.

673
00:31:54,287 --> 00:31:57,749
The third time, I think it was, because
I've got to get this thing done on Monday.

674
00:31:57,749 --> 00:32:01,085
And I just said, have you asked the client
if they really need it by Monday?

675
00:32:01,085 --> 00:32:02,086
Because we all go.

676
00:32:02,086 --> 00:32:04,797
Client wants it, client gets it,
client wants it, client gets it.

677
00:32:06,591 --> 00:32:07,926
That's

678
00:32:07,926 --> 00:32:11,888
not always true because the client often
they bring you answers, not questions.

679
00:32:11,888 --> 00:32:15,224
And I often say to my teens,
go and ask them a question.

680
00:32:15,224 --> 00:32:15,808
Can I ask what?

681
00:32:15,808 --> 00:32:17,268
Find out what's behind
what they're telling you

682
00:32:17,268 --> 00:32:20,063
because they're saying we need it
by Mondays. An answer to something.

683
00:32:20,063 --> 00:32:21,397
What actually did they need?

684
00:32:21,397 --> 00:32:23,107
She went back and chatted to them
and said, look,

685
00:32:23,107 --> 00:32:25,026
I'm going on holiday this weekend.

686
00:32:25,026 --> 00:32:26,736
I can get it done by Monday.

687
00:32:26,736 --> 00:32:30,782
But if I if I go away,
I just still get it done by Tuesday.

688
00:32:31,449 --> 00:32:33,576
And the client went great.
Have a lovely weekend.

689
00:32:33,576 --> 00:32:34,994
Have a great holiday.

690
00:32:34,994 --> 00:32:36,746
You know. And now just ask me.

691
00:32:36,746 --> 00:32:38,539
And that was the habit
that was to have it broken.

692
00:32:38,539 --> 00:32:40,208
She went I'll take a beat.

693
00:32:40,208 --> 00:32:41,626
I recognize what I'm doing.

694
00:32:41,626 --> 00:32:43,711
I'll actually ask the client.

695
00:32:43,711 --> 00:32:47,757
So it's so important it gives you
the chance to stop, but also the urgency.

696
00:32:47,757 --> 00:32:49,092
I was talking about the one where,

697
00:32:51,386 --> 00:32:52,387
where

698
00:32:52,387 --> 00:32:55,390
a client ask you to do something
really quickly.

699
00:32:56,265 --> 00:32:59,394
Actually, if that happens more than once,
it does happen more than once.

700
00:32:59,394 --> 00:33:02,397
There's probably
something happening in the background

701
00:33:02,605 --> 00:33:05,858
that is leading to the client
to asking for it.

702
00:33:05,984 --> 00:33:09,195
So it could be that every time a client
asks for something, you guys say yes.

703
00:33:09,737 --> 00:33:12,407
So why would they stop asking why?

704
00:33:12,407 --> 00:33:13,032
Why wouldn't they?

705
00:33:13,032 --> 00:33:14,784
They'll just keep taking.
They'll keep taking.

706
00:33:14,784 --> 00:33:17,203
And that's what clients
do. That's almost the definition of them.

707
00:33:17,203 --> 00:33:19,622
So they're going to go
I expect it tomorrow.

708
00:33:19,622 --> 00:33:20,540
They're not going to say,

709
00:33:20,540 --> 00:33:22,041
well maybe could you do it
by the end of the week,

710
00:33:22,041 --> 00:33:23,251
or could you do it in two weeks time

711
00:33:23,251 --> 00:33:25,086
that they're not thinking
about what you're doing?

712
00:33:25,086 --> 00:33:28,798
They're just going, well, they always
get it to me by, you know, in 24 hours.

713
00:33:29,007 --> 00:33:31,342
So I'll ask for. 24 hours.

714
00:33:31,342 --> 00:33:34,303
So we train the client to expect that.

715
00:33:34,303 --> 00:33:37,515
So but so that's what I'm saying
behind that urgency

716
00:33:37,932 --> 00:33:42,103
as a leader it's
critical for me that you go hang on.

717
00:33:43,438 --> 00:33:45,815
Maybe the team have to respond
really quickly on this occasion,

718
00:33:45,815 --> 00:33:48,151
but let's just step back
and have a look at this and go,

719
00:33:48,151 --> 00:33:51,154
have we taught our client
to behave that way or

720
00:33:51,571 --> 00:33:54,032
if it happens regularly?

721
00:33:54,032 --> 00:33:58,036
And so I used to have a business where,

722
00:33:59,162 --> 00:34:01,497
we were a media agency

723
00:34:01,497 --> 00:34:04,208
and we had to place
ads on a particular day.

724
00:34:04,208 --> 00:34:05,626
And, you know, that day,

725
00:34:05,626 --> 00:34:06,878
you know, you got to place
an ad on a Wednesday,

726
00:34:06,878 --> 00:34:08,463
it's got to appear on a Wednesday,

727
00:34:08,463 --> 00:34:11,299
and we get the ad supplied to us
by a creative agency.

728
00:34:11,299 --> 00:34:14,302
And often they'd be very late.

729
00:34:15,053 --> 00:34:16,512
And my team were fantastic.

730
00:34:16,512 --> 00:34:17,722
And they would make up

731
00:34:17,722 --> 00:34:20,933
a day or two shortfall and
they'd find a way to get those ads live.

732
00:34:21,559 --> 00:34:23,603
But occasionally it would go wrong
and the ads wouldn't show up.

733
00:34:23,603 --> 00:34:25,563
And then the client
would give my team brief

734
00:34:26,939 --> 00:34:29,317
and I said, have you ever told the client
what the process is

735
00:34:29,317 --> 00:34:33,404
and why we say we need them four days
before the media booking?

736
00:34:34,906 --> 00:34:36,074
And they said, no, we never told them.

737
00:34:36,074 --> 00:34:37,617
I said, why don't we?

738
00:34:37,617 --> 00:34:39,035
Because we get lots of clients doing this.

739
00:34:39,035 --> 00:34:40,369
Why don't we make a little animation?

740
00:34:40,369 --> 00:34:42,747
That just explains it very simply,

741
00:34:42,747 --> 00:34:45,083
and then we can use that,
and then we can say to them,

742
00:34:45,083 --> 00:34:48,044
and when your creative agency supplies
with two days notice and we're really

743
00:34:48,044 --> 00:34:51,047
we need for we're not being difficult.

744
00:34:51,214 --> 00:34:52,548
There's these processes we're.

745
00:34:52,548 --> 00:34:53,049
Trying to make.

746
00:34:53,049 --> 00:34:55,259
Eagle and compliance. Make it happen.

747
00:34:55,259 --> 00:34:57,428
Is it so any other.

748
00:34:57,428 --> 00:34:59,055
And it changed. It changed.

749
00:34:59,055 --> 00:35:00,765
The media
buying department with the clients

750
00:35:00,765 --> 00:35:03,851
because suddenly their clients
were educated to understand

751
00:35:04,060 --> 00:35:05,436
all those emergency slowed down.

752
00:35:05,436 --> 00:35:08,564
They'd start giving their creative
agencies the pressure rather than my team.

753
00:35:08,564 --> 00:35:09,107
The pressure.

754
00:35:10,108 --> 00:35:10,566
I mean, that was in

755
00:35:10,566 --> 00:35:13,569
a in a period
when we doubled in size in 18 months.

756
00:35:13,653 --> 00:35:14,946
So we were under pressure anyway.

757
00:35:14,946 --> 00:35:18,032
We were doing amazing things,
but that sort of thinking.

758
00:35:18,032 --> 00:35:20,701
So there's an urgency,

759
00:35:20,701 --> 00:35:23,121
it's urgent
but might not have been as urgent

760
00:35:23,121 --> 00:35:26,124
if we'd done something else differently,
if we had better processes.

761
00:35:26,124 --> 00:35:28,209
You know, if it's urgent
because we made a mistake

762
00:35:28,209 --> 00:35:31,212
till we had better quality assurance
or checking or

763
00:35:31,879 --> 00:35:34,882
it's almost always something so,
so urgency.

764
00:35:35,633 --> 00:35:36,425
Yes. It's great.

765
00:35:36,425 --> 00:35:39,470
You can jump in and fix it is great
that you can do really well with it, but

766
00:35:39,470 --> 00:35:44,684
a lot of urgency can be mitigated by
better planning and better organization.

767
00:35:44,684 --> 00:35:47,145
And and so committed we are.

768
00:35:47,145 --> 00:35:50,982
We were talking with Andy Brown,
the author of The Emotional Overdraft.

769
00:35:51,190 --> 00:35:53,943
And and the richness that we've had in
this conversation

770
00:35:53,943 --> 00:35:57,321
is about a very small part of the book,
which is why you make sure you go

771
00:35:57,321 --> 00:36:00,324
buy your copy
more about how to do that in a second.

772
00:36:00,366 --> 00:36:01,576
But I have a couple other questions.

773
00:36:01,576 --> 00:36:02,785
Andy, before we finish.

774
00:36:03,744 --> 00:36:06,539
And, because here's the thing.

775
00:36:06,539 --> 00:36:08,332
You know, normally
the show is about 30 minutes.

776
00:36:08,332 --> 00:36:10,209
We're already over that. And. Sorry.

777
00:36:10,209 --> 00:36:13,004
And all that means is that
this was a good conversation.

778
00:36:13,004 --> 00:36:17,175
But what it also means is that we're we're
we're starting to dive into what

779
00:36:17,175 --> 00:36:20,469
other people might have said, that, hey,
this is more time that I spend with Kevin.

780
00:36:21,095 --> 00:36:22,305
So I want to be aware of that,

781
00:36:22,305 --> 00:36:24,015
but I do have a couple of other questions
before we go.

782
00:36:24,015 --> 00:36:26,726
Number one is
I want to know, Andy, what you do for fun,

783
00:36:26,726 --> 00:36:28,352
because one of the things we need to do

784
00:36:28,352 --> 00:36:32,356
to get back out of our emotional overdraft
is to make sure we're not missing

785
00:36:32,398 --> 00:36:35,902
on those things
that bring us joy and rejuvenation.

786
00:36:35,902 --> 00:36:37,653
And so what are those things for you?

787
00:36:38,905 --> 00:36:39,405
Well, I,

788
00:36:39,405 --> 00:36:43,367
I exercise well, I mean, I'm coming three.

789
00:36:43,367 --> 00:36:46,370
Days a week if you put the fuze out there,
are you already doing well?

790
00:36:46,579 --> 00:36:49,874
If I do well I and I go to the gym
two days a week as well. And,

791
00:36:50,917 --> 00:36:52,919
my published
is a really good example of this.

792
00:36:52,919 --> 00:36:55,922
She's run every day
consecutively for over six years,

793
00:36:57,131 --> 00:37:00,134
and she does that by,

794
00:37:00,176 --> 00:37:03,179
her definition of run
is anything a two kilometers or more.

795
00:37:03,429 --> 00:37:04,931
So it doesn't have to be miles.

796
00:37:04,931 --> 00:37:06,432
It can just be a mile.

797
00:37:06,432 --> 00:37:10,603
But every day she's committed
and she's struggling originally to do it.

798
00:37:10,895 --> 00:37:14,440
And she changed the mindset and changed it
from, I tried to run every day

799
00:37:15,608 --> 00:37:18,486
to I am someone who runs every day,

800
00:37:18,486 --> 00:37:21,405
and she now recognizes herself
as someone who runs every day.

801
00:37:21,405 --> 00:37:22,406
I'm a. Runner.

802
00:37:22,406 --> 00:37:23,991
And that's not someone who tries

803
00:37:23,991 --> 00:37:26,994
to run every day, because if you try,
you've got permission not to run.

804
00:37:27,078 --> 00:37:29,956
She's someone who runs every day
and she identifies with that.

805
00:37:29,956 --> 00:37:34,543
And I only share that because I do love
running quite long distances. But

806
00:37:35,544 --> 00:37:36,837
if you're listening to this and going back

807
00:37:36,837 --> 00:37:39,966
and you don't have time, I'm too busy
and I hear it all the time.

808
00:37:39,966 --> 00:37:41,467
I stop going to the gym.

809
00:37:41,467 --> 00:37:43,177
You know,
I don't play five a side anymore.

810
00:37:43,177 --> 00:37:45,304
I, I've stopped playing sports.

811
00:37:45,304 --> 00:37:48,015
These things are so easy to let go
when you think you're busy.

812
00:37:48,015 --> 00:37:50,017
These are
the things you have to plug into this.

813
00:37:50,017 --> 00:37:53,312
The physicality this morning is
it was a beautiful sunny day in the UK.

814
00:37:53,312 --> 00:37:55,982
It's a rare thing but a beautiful day.

815
00:37:55,982 --> 00:37:57,400
And I made time this morning.

816
00:37:57,400 --> 00:37:59,860
I moved a couple of things
and I went for a walk.

817
00:37:59,860 --> 00:38:03,739
I love walking, I love working
quite long distances, rambling.

818
00:38:05,324 --> 00:38:06,826
That's one of my my big hobbies.

819
00:38:06,826 --> 00:38:09,370
The other thing is I support, a football
team.

820
00:38:09,370 --> 00:38:12,039
Football is actually football.
I think you call it soccer.

821
00:38:13,332 --> 00:38:16,043
And, I go and support them.

822
00:38:16,043 --> 00:38:19,088
And as a 59 year old man, I can stand
on the terrace with lots of other

823
00:38:20,089 --> 00:38:23,426
balding men and shout abuse that people
are never see again in my life.

824
00:38:23,426 --> 00:38:24,760
So for 90 minutes, it's

825
00:38:24,760 --> 00:38:28,681
just an amazing release
and a sense of community being in this.

826
00:38:28,848 --> 00:38:30,182
And I don't support a very good team.

827
00:38:30,182 --> 00:38:33,311
So there's always this shared
sense of angst,

828
00:38:33,769 --> 00:38:38,399
angst and depression and yeah,
but but it's a it's a glorious thing.

829
00:38:38,399 --> 00:38:40,568
And, and it doesn't feel very grown up.

830
00:38:40,568 --> 00:38:42,445
And that's also probably
a very good thing as well.

831
00:38:42,445 --> 00:38:44,113
So that's what I do to.

832
00:38:44,113 --> 00:38:45,698
But I make the time to do it.

833
00:38:45,698 --> 00:38:47,908
I plan it into my diary
and I make the time to do it.

834
00:38:49,243 --> 00:38:51,996
We make
choices and we make the choice to do that.

835
00:38:51,996 --> 00:38:52,997
And I don't have to run.

836
00:38:52,997 --> 00:38:53,831
I choose to run.

837
00:38:53,831 --> 00:38:54,332
I get to run.

838
00:38:54,332 --> 00:38:55,333
I'm a runner, right?

839
00:38:55,333 --> 00:38:58,461
I love that, what are you reading or or.

840
00:38:58,461 --> 00:39:01,464
Andy, what's something that you've read
recently?

841
00:39:01,714 --> 00:39:03,299
I do read a lot.

842
00:39:03,299 --> 00:39:06,802
But right now I'm rereading a book
which is called connect

843
00:39:07,303 --> 00:39:09,805
by Carol Robin.

844
00:39:09,805 --> 00:39:12,683
And connect is, is,

845
00:39:12,683 --> 00:39:18,606
I think it's Harvard, but the carol runs
the most oversubscribed Scribd course

846
00:39:18,606 --> 00:39:23,235
on the Harvard MBA course, and it's known
universally as the touchy feely course.

847
00:39:23,986 --> 00:39:26,655
And it's so there's the MBA
and there's all that kind of series.

848
00:39:26,655 --> 00:39:28,074
You we talked about finances earlier

849
00:39:28,074 --> 00:39:30,576
and how you interpret panel
and all those things.

850
00:39:30,576 --> 00:39:33,579
But the touchy feely course is
how do you connect with other people.

851
00:39:34,163 --> 00:39:35,790
And it is the single most oversubscribed.

852
00:39:35,790 --> 00:39:38,209
You have to justify
getting onto that course.

853
00:39:38,209 --> 00:39:39,752
It's very hard to get on to.

854
00:39:39,752 --> 00:39:42,755
And Carol and her colleagues have written
this book called Connect,

855
00:39:43,422 --> 00:39:46,926
and it's it's a series of stories
they follow through the book.

856
00:39:46,926 --> 00:39:48,594
It's really beautifully written

857
00:39:48,594 --> 00:39:52,098
about how people connect
with each other in a business setting,

858
00:39:53,099 --> 00:39:54,517
and it's so fascinating.

859
00:39:54,517 --> 00:39:57,895
And it's probably 3 or 4 years
since I read it, so I pulled it.

860
00:39:57,937 --> 00:39:59,271
I was talking to some of the other day
about that.

861
00:39:59,271 --> 00:40:01,690
I pulled it off the shelf,
and it's by my book, by my bed right now.

862
00:40:01,690 --> 00:40:04,527
And it's, a fabulous book.

863
00:40:04,527 --> 00:40:06,362
It's a book
I wish I'd written. I'm in minds.

864
00:40:06,362 --> 00:40:07,613
Okay. I'm really pleased with it.

865
00:40:07,613 --> 00:40:09,698
But yeah, it's a cracking book.

866
00:40:09,698 --> 00:40:12,159
Well, you know, that's,

867
00:40:12,159 --> 00:40:15,996
that's high praise from any author
for someone to say about the other person.

868
00:40:16,038 --> 00:40:16,705
I wish I'd written that.

869
00:40:16,705 --> 00:40:19,417
And there's some of those
that I have read, and in some

870
00:40:19,417 --> 00:40:21,919
I've had the chance to tell those people
those things.

871
00:40:21,919 --> 00:40:22,461
And so

872
00:40:22,461 --> 00:40:25,923
and we will have that in the show notes,
as well as the podcast

873
00:40:25,923 --> 00:40:27,758
that we've mentioned
throughout our conversation.

874
00:40:27,758 --> 00:40:30,261
It's it's actually weirdly,
connect is a very good audio book.

875
00:40:30,261 --> 00:40:32,596
Sometimes business books.

876
00:40:32,596 --> 00:40:33,764
And I don't think mine's a business book.

877
00:40:33,764 --> 00:40:37,226
I think mine is a self-development book
more than anything else, but

878
00:40:37,768 --> 00:40:39,520
it is about business.

879
00:40:39,520 --> 00:40:42,273
But but this particular book works
really well as an audiobook.

880
00:40:42,273 --> 00:40:45,985
So if you feel you haven't got time to
pick a book up and read it, give it a go.

881
00:40:45,985 --> 00:40:47,695
And audio is is really worth trying.

882
00:40:47,695 --> 00:40:51,073
It's a different,
different way of consuming content.

883
00:40:51,323 --> 00:40:56,203
And if people are listening to this
podcast, they're already auditory focused.

884
00:40:56,495 --> 00:40:57,788
So why not do that as well?

885
00:40:57,788 --> 00:40:59,373
We we haven't talked with you, Andy,

886
00:40:59,373 --> 00:41:02,835
and I'm going to hold up the book
for those who are watching on video, while

887
00:41:02,835 --> 00:41:07,339
you tell people where they can reach you,
where do you want to point people?

888
00:41:08,007 --> 00:41:10,926
And if they want a copy
of the emotional draft, where do they go?

889
00:41:10,926 --> 00:41:13,554
Just. I'll let you do that
for a second. Right now.

890
00:41:13,554 --> 00:41:15,556
Okay? I'm
sure most people know where to buy a book.

891
00:41:16,599 --> 00:41:19,018
Amazon, of course, but, local.

892
00:41:19,018 --> 00:41:20,561
Support your local bookstores if you can.

893
00:41:20,561 --> 00:41:22,980
They can definitely get hold of a copy.

894
00:41:22,980 --> 00:41:25,649
It's available universally
and, the website.

895
00:41:25,649 --> 00:41:26,984
So emotional overdraft.com.

896
00:41:26,984 --> 00:41:29,945
You can do the self-assessment yourself
that we've been talking about.

897
00:41:30,362 --> 00:41:32,239
So you can do that.
That's free of charge on there.

898
00:41:32,239 --> 00:41:35,284
Download your own your own results,
which might be interesting.

899
00:41:35,284 --> 00:41:39,079
There's also my podcast and lots of
I write lots of articles about this

900
00:41:39,079 --> 00:41:40,539
and I speak to lots of people about it.

901
00:41:40,539 --> 00:41:42,458
It's you are not alone.

902
00:41:42,458 --> 00:41:45,044
Everyone deals with this to a greater
or lesser extent.

903
00:41:45,044 --> 00:41:46,921
You can do something about it.

904
00:41:46,921 --> 00:41:51,133
You can reverse your emotional overdraft
really quickly, but it takes

905
00:41:51,133 --> 00:41:53,594
it takes some.
Being deliberate says take a pause.

906
00:41:53,594 --> 00:41:54,845
Take a moment,

907
00:41:54,845 --> 00:41:58,182
reflect on emotional overdraft and
if the website helps, emotional overdraft.

908
00:41:58,390 --> 00:41:59,808
Com give it a try.

909
00:41:59,808 --> 00:42:02,102
I hope you'll do that. And before we go,

910
00:42:03,145 --> 00:42:04,563
every

911
00:42:04,563 --> 00:42:08,234
episode I ask you as a listener
or viewer of this question

912
00:42:08,234 --> 00:42:11,737
now what what action will you take
as a result of this?

913
00:42:11,737 --> 00:42:13,906
And, and

914
00:42:13,906 --> 00:42:17,618
while that is always an important thing,
I think from this particular conversation,

915
00:42:17,618 --> 00:42:19,703
there should be plenty
for you to think about.

916
00:42:19,703 --> 00:42:23,499
And if all you got was that last point,
which was take a breath

917
00:42:23,999 --> 00:42:27,253
and stop and think and make
a conscious choice, rather than leaning

918
00:42:27,253 --> 00:42:32,091
into or just relying on
whatever your habits are doing to you.

919
00:42:32,091 --> 00:42:35,094
Maybe in some cases,
even if it's unintentional.

920
00:42:35,094 --> 00:42:36,720
But whatever it is
that you took from this,

921
00:42:36,720 --> 00:42:39,723
my hope is that you will take action
and not just

922
00:42:39,932 --> 00:42:42,726
listen and say, oh, that was pretty good.

923
00:42:42,726 --> 00:42:45,980
But rather you say, this is the Andy Brown
of all the Andy Browns

924
00:42:45,980 --> 00:42:47,481
on the planet
that I want to get to know better.

925
00:42:47,481 --> 00:42:49,775
I need to get a copy
of their emotional overdraft

926
00:42:49,775 --> 00:42:53,362
and I and and if you found this useful,
which I hope you did,

927
00:42:53,946 --> 00:42:58,242
I also hope that you will share it with
someone else, that you will, subscribe

928
00:42:58,242 --> 00:43:01,996
wherever you're getting this content from
so you don't miss future episodes.

929
00:43:02,913 --> 00:43:04,039
Andy, thanks so much for being here.

930
00:43:04,039 --> 00:43:06,000
It was a pleasure
to have you. You're welcome.

931
00:43:07,001 --> 00:43:08,210
And everybody,

932
00:43:08,210 --> 00:43:11,422
you should subscribe
and you should like it.

933
00:43:11,422 --> 00:43:14,425
It depending on where you happen
to be listening to it from.

934
00:43:14,550 --> 00:43:17,052
Because we'll be back next week
and we hope that you'll be with us

935
00:43:17,052 --> 00:43:20,180
to another episode
of the Remarkable Leadership Podcast.
