Here's a question.
What if you could download your best
process once and reuse it forever?
Think about it like the matrix.
You need to learn kung fu?
Download it.
You need to speak French?
Download it.
Need to write the
perfect Instagram carousel?
Download the skill and
it's ready every time.
That is what I've been building and it's
completely changed how I create content.
On today's show, I'm showing you how to
turn your best creative processes into
reusable, Claude skills.
And once you build a skill, you never
have to recreate that process again.
You just call it up and it just works.
And if you're tired of reinventing the
wheel every time you
sit down to create, this
season one, literally years of content.
And there were so many stories and
examples that I shared in these episodes.
But every time that I would sit down to
write something new, I think, didn't I
tell this story before, but finding it
was like near impossible.
So I took all 216 transcripts.
I fed them into Claude and said, extract
every story, every member success, every
example I've ever told
Claude pulled 696 stories.
Then it organized them by theme, launch
stories, growth stories, pricing stories,
transformation stories.
You get it.
Then I built a skill.
Now, whenever I'm creating content, I
just say pull three launch stories and
boom, there they are.
But here's where it gets really good.
I took that same approach and I built
skills for everything viral script
creator, carousel generator, podcast,
outline builder, voice guide.
Each one captures my best process.
And now I can reuse them instantly.
I want you to think about is this.
Your best work isn't random.
There's a process behind it.
And once you capture that process, you
can automate the repeatable parts and
focus on the creative decisions.
So here's what the research shows.
According to MIT studies, companies using
AI automation tools see a 40% boost in
productivity and McKinsey research from
last year found that 92% of companies
plan to increase their AI investments
over the next three years.
But here's the thing.
Most people are using AI wrong.
They're asking it to do things from
scratch every single time.
It's like a glorified Google search.
And that my friend is exhausting.
The smarter move is to teach the AI your
process once and then reuse it forever.
So to keep this simple, I've bolded down
to three main steps.
Step number one,
identify your repeatable tasks.
See, the first thing that you got to do
is you got to spot
what's worth automating.
I want you to look at your workflow.
What are you doing over and over again?
See, for me, it was obvious.
Number one, I'm always
creating video scripts.
I'm always creating Instagram carousels.
I'm doing this now creating podcast
outlines, email sequences,
Even content for things
like Facebook and LinkedIn.
You get the idea.
Well, according to research on AI
workflow automation, businesses that
automate repetitive tasks can slash
manual workloads by up to 90%.
Dude, that is not a small improvement.
That is game changing, but you can't
automate everything.
So I want you to
focus on three categories.
The first one are high volume tasks.
These are things that you
do multiple times a week.
The second are template based work,
things like content that follows a
repeatable structure.
And the third are
quality sensitive processes.
Things where consistency matters more
than one-off creativity.
I wanted to turn a rough idea into a
polished LinkedIn post.
Well now I have a skill.
It's called my thought snippet skill.
And so here's the process now.
Now I paste my raw idea.
I add a few notes.
I call the skill and then boom, it
generates me three versions.
I've got a long form version for either Facebook or LinkedIn. I've got a long form version for either Facebook or LinkedIn. I've got a long form version for either
Facebook or LinkedIn.
I've got a threaded short
form version for Twitter or X.
And then I've got a micro short form at
about 50 to 80 words that I use for my
Instagram broadcast channel.
Now all of that takes me
two minutes instead of 45.
And so what's so powerful about this is I
can go from a raw idea to a finished
output literally in minutes.
So number one is you want to identify
your repeatable tasks.
What are you doing on a regular basis
that is consuming your time?
Step number two is you want
to document your playbook.
Okay.
So once you know what to automate, now
you need to document how you do it.
Now, most people jump straight into
asking AI to just build it something or
create something, but if you don't
document your process first, then AI is
just guessing how it
thinks you will like it.
Now I hear you, you're probably thinking,
okay, Stu, I get it.
Yeah.
Document the process, but who likes to
document the process?
Not me.
Well, maybe, maybe you, maybe you're the
1% that loves to geek
out about this stuff.
And if that's the case, you're a unicorn
and we need more unicorns in this world.
But if you're like me, the thought of
documenting or creating an SOP feels like
nails on a chalkboard, but I have good news my friend.
Because I found a hack that
makes this so stinking simple.
Are you ready for this?
Okay.
So let's say you're going back and forth
with, I don't know, chat GPT or Claude
about something and let's say, for
example, it's a viral script.
You're trying to create a
viral script for a video.
Now, once you've got the output that you
wanted, then I want
you to use this prompt.
Here it is.
You say, now I'd like you to analyze our
conversation and also to make it a more
conversation and all
the feedback I provided.
Look for the steps, the nuances and the
subtleties that led
us to the final result.
Then I'd like your help turning this into
a comprehensive playbook that any AI tool
could follow to produce the same outcome.
By the way, I know you might
be trying to grab that prompt.
Have no fear.
You might be listening in the car or on a
run or whatever, and you may not be able
to write it down, but I got you.
Just click the link in the show notes and
I'll send it to you.
So you can copy and paste.
that document becomes my playbook and
that playbook becomes the skill.
The entrepreneurs and creators like us
that are winning aren't just throwing
tasks at AI, they're designing workflows
that leverage the
strengths of both humans and AI.
See, I want to encourage you to use your
time to make the creative decisions.
Let AI handle the execution.
Does that make sense?
Okay.
So step three is now you want to convert
the playbook into a skill.
This is where Claude really shines in my
opinion, because now you've got your
playbook, it's time to
turn it into a Claude skill.
Now a skill is just really a documented
process that Claude can
follow every time you need it.
I want you to think of it like a recipe.
You tell Claude the ingredients, the
steps and the desired outcome.
And then whenever you need that output,
you just reference the skill and voila.
Now here's the distinguishing factor that
makes Claude way more
valuable than chat GPT.
In my opinion, you can use these skills
in any chat and you can use multiple
skills at the same time.
So let me give you some examples to
really get your creative juices flowing.
My must build list
starts with a voice guide.
See this teaches Claude
how you write and speak.
So the first thing I did was I actually
went to chat GPT that I had been
corresponding with for years.
And then I said this, this was the prompt
that I put into chat GPT.
I said, you know me so well.
Can you please give me a detailed
description of how I
typically communicate.
I want to produce a voice guide that
captures the essence of my voice.
So get granular with the words I use
sentence structure style and anything
else you think would be important for any
AI tool to get up to speed on everything
you know, as quickly as possible.
And again, you don't have to worry about
writing all that down because I'm going
to send that to you.
Just click the link in the show notes and
you can copy and paste.
Anyway, the voice guide is the most
important skill to create right away
because you'll use it all the time.
And now I've created skills for things
like viral scripts, short form video
content, carousels, uh, content for
Facebook and LinkedIn.
I've even created skills for analyzing
opt-in pages, creating
podcast outlines, and so much more.
And the key is that it's not creating
random content for me.
It's taking my ideas and dramatically
reducing the time to get them
ready and out into the world.
And these skills alone literally saved me
10 to 15 hours a week at minimum.
Now here's how to biggie
size this whole concept.
You ready?
Once you build a skill, if you've got a
team, share it with your team, because
now everyone is using the same process,
the same quality, the same
voice, the same structure.
This is where you
take one skill and boom.
Now you multiply the time it will save
not only you, but everybody on your team.
So the three steps.
Number one, identify
your repeatable tasks.
Number two, document the process.
And number three, create a skill.
Now here's a bonus step.
Iterate and share.
See the last piece,
skills aren't one and done.
You're going to
continuously improve them over time.
So every Friday is an example.
My team and I, we
have a AI innovation day.
This is where we share skills that we've
built and what we've been testing and
working on, and we talk about how we can
continue to improve
them and add new ones.
It's become this library of repeatable
processes where anyone on the team can
call up any skill and
get consistent output.
And that's where the real power is.
You're not just saving time for yourself,
but you're building systems that scale
across your entire team.
The companies that figure this out,
they're going to be 10 times more
productive than their competitors.
And that's what I want for you.
All right.
Here's what I want you to do.
I want you to pick one
thing that you do repeatedly.
One task that takes 30
to 60 minutes every time.
It could be writing emails.
It could be creating social posts,
building presentations, drafting
proposals, whatever it is, I want you to
take your best three examples of that
task and document the pattern.
What's consistent?
What's the structure?
What makes it work?
And I want you to ask AI to create a
simple playbook for you.
So the next time that you need to do that
task, you can just give Claude the
playbook and ask it to follow it.
That is your first skill.
And once you see how much time it saves,
you'll want to build
five more, 10 more, 20 more.
Trust me, it gets addictive.
Anyways, I hope that this has gotten your
wheels turning and it's got you thinking
about how to take the things that you're
doing on a regular basis and create a
repeatable process that can take hours
and turn it into minutes.
You do that.
You're going to save so much time and
that time can be used to create a way
more personalized experience for the
people that you serve, helping you stand
out from all of your competition.
Look, your best work follows patterns and
patterns can be captured.
Identify what's repeatable, document your
playbook, and then convert it into a
Claude skill and then
share it with your team.
I extracted 696 stories
from 216 podcast episodes.
Then I built a skill around it, and now I
can pull exactly the right story in
seconds instead of hours.
So stop recreating your best processes,
capture them once and reuse them forever.
All right, my friend.
Thank you for listening.
And by the way, next week we have a super
juicy episode with someone who
specializes in increasing sales from
webinars and presentations.
And oh my goodness, when I recorded this,
I was like, dang, this is so good.
In fact, I took so many notes that I
asked this person to come to my
mastermind because I wanted to share her
wisdom with everyone there.
And now next week,
you're going to hear it all.
So if you sell anything,