1 01:00:00,458 --> 01:00:00,916 Here's a question. 2 01:00:01,583 --> 01:00:03,250 What if you could download your best 3 01:00:03,250 --> 01:00:06,291 process once and reuse it forever? 4 01:00:06,875 --> 01:00:08,166 Think about it like the matrix. 5 01:00:08,541 --> 01:00:09,541 You need to learn kung fu? 6 01:00:10,000 --> 01:00:10,500 Download it. 7 01:00:10,708 --> 01:00:11,458 You need to speak French? 8 01:00:11,875 --> 01:00:12,625 Download it. 9 01:00:12,625 --> 01:00:13,041 Need to write the 10 01:00:13,041 --> 01:00:14,375 perfect Instagram carousel? 11 01:00:14,875 --> 01:00:16,041 Download the skill and 12 01:00:16,041 --> 01:00:17,333 it's ready every time. 13 01:00:17,916 --> 01:00:19,958 That is what I've been building and it's 14 01:00:19,958 --> 01:00:22,583 completely changed how I create content. 15 01:00:22,958 --> 01:00:24,458 On today's show, I'm showing you how to 16 01:00:24,458 --> 01:00:27,541 turn your best creative processes into 17 01:00:27,666 --> 01:00:29,291 reusable, Claude skills. 18 01:00:29,833 --> 01:00:31,833 And once you build a skill, you never 19 01:00:31,833 --> 01:00:33,875 have to recreate that process again. 20 01:00:34,250 --> 01:00:36,083 You just call it up and it just works. 21 01:00:36,708 --> 01:00:38,208 And if you're tired of reinventing the 22 01:00:38,208 --> 01:00:39,125 wheel every time you 23 01:00:39,125 --> 01:00:40,500 sit down to create, this 24 01:01:27,000 --> 01:01:30,333 season one, literally years of content. 25 01:01:30,916 --> 01:01:33,375 And there were so many stories and 26 01:01:33,375 --> 01:01:35,958 examples that I shared in these episodes. 27 01:01:36,458 --> 01:01:38,500 But every time that I would sit down to 28 01:01:38,500 --> 01:01:40,458 write something new, I think, didn't I 29 01:01:40,458 --> 01:01:43,583 tell this story before, but finding it 30 01:01:43,583 --> 01:01:44,666 was like near impossible. 31 01:01:45,166 --> 01:01:47,833 So I took all 216 transcripts. 32 01:01:48,375 --> 01:01:51,500 I fed them into Claude and said, extract 33 01:01:51,500 --> 01:01:55,000 every story, every member success, every 34 01:01:55,041 --> 01:01:56,500 example I've ever told 35 01:01:56,500 --> 01:02:00,875 Claude pulled 696 stories. 36 01:02:01,458 --> 01:02:04,375 Then it organized them by theme, launch 37 01:02:04,375 --> 01:02:06,791 stories, growth stories, pricing stories, 38 01:02:07,041 --> 01:02:08,083 transformation stories. 39 01:02:08,083 --> 01:02:08,541 You get it. 40 01:02:08,916 --> 01:02:10,083 Then I built a skill. 41 01:02:10,791 --> 01:02:12,458 Now, whenever I'm creating content, I 42 01:02:12,458 --> 01:02:14,708 just say pull three launch stories and 43 01:02:14,791 --> 01:02:16,125 boom, there they are. 44 01:02:16,666 --> 01:02:18,166 But here's where it gets really good. 45 01:02:18,625 --> 01:02:20,833 I took that same approach and I built 46 01:02:20,833 --> 01:02:23,416 skills for everything viral script 47 01:02:23,458 --> 01:02:25,833 creator, carousel generator, podcast, 48 01:02:26,166 --> 01:02:28,083 outline builder, voice guide. 49 01:02:28,500 --> 01:02:31,291 Each one captures my best process. 50 01:02:31,583 --> 01:02:34,041 And now I can reuse them instantly. 51 01:02:34,458 --> 01:02:35,875 I want you to think about is this. 52 01:02:36,416 --> 01:02:38,208 Your best work isn't random. 53 01:02:38,666 --> 01:02:40,125 There's a process behind it. 54 01:02:40,458 --> 01:02:42,750 And once you capture that process, you 55 01:02:42,750 --> 01:02:44,791 can automate the repeatable parts and 56 01:02:44,791 --> 01:02:47,000 focus on the creative decisions. 57 01:02:47,666 --> 01:02:49,291 So here's what the research shows. 58 01:02:49,958 --> 01:02:52,958 According to MIT studies, companies using 59 01:02:52,958 --> 01:02:56,958 AI automation tools see a 40% boost in 60 01:02:56,958 --> 01:02:59,458 productivity and McKinsey research from 61 01:02:59,458 --> 01:03:02,791 last year found that 92% of companies 62 01:03:02,791 --> 01:03:05,791 plan to increase their AI investments 63 01:03:05,791 --> 01:03:07,083 over the next three years. 64 01:03:07,500 --> 01:03:08,125 But here's the thing. 65 01:03:08,875 --> 01:03:10,791 Most people are using AI wrong. 66 01:03:11,208 --> 01:03:13,041 They're asking it to do things from 67 01:03:13,041 --> 01:03:15,166 scratch every single time. 68 01:03:15,458 --> 01:03:17,708 It's like a glorified Google search. 69 01:03:18,041 --> 01:03:19,916 And that my friend is exhausting. 70 01:03:20,541 --> 01:03:23,833 The smarter move is to teach the AI your 71 01:03:23,833 --> 01:03:27,500 process once and then reuse it forever. 72 01:03:28,208 --> 01:03:30,291 So to keep this simple, I've bolded down 73 01:03:30,291 --> 01:03:31,750 to three main steps. 74 01:03:32,625 --> 01:03:33,291 Step number one, 75 01:03:34,166 --> 01:03:36,458 identify your repeatable tasks. 76 01:03:37,416 --> 01:03:39,000 See, the first thing that you got to do 77 01:03:39,000 --> 01:03:40,041 is you got to spot 78 01:03:40,041 --> 01:03:41,291 what's worth automating. 79 01:03:41,708 --> 01:03:42,833 I want you to look at your workflow. 80 01:03:43,375 --> 01:03:45,666 What are you doing over and over again? 81 01:03:46,250 --> 01:03:47,791 See, for me, it was obvious. 82 01:03:48,250 --> 01:03:49,625 Number one, I'm always 83 01:03:49,625 --> 01:03:51,291 creating video scripts. 84 01:03:51,875 --> 01:03:54,000 I'm always creating Instagram carousels. 85 01:03:54,541 --> 01:03:56,500 I'm doing this now creating podcast 86 01:03:56,500 --> 01:03:58,625 outlines, email sequences, 87 01:03:59,041 --> 01:04:00,125 Even content for things 88 01:04:00,125 --> 01:04:01,458 like Facebook and LinkedIn. 89 01:04:02,083 --> 01:04:02,875 You get the idea. 90 01:04:03,416 --> 01:04:05,125 Well, according to research on AI 91 01:04:05,125 --> 01:04:07,083 workflow automation, businesses that 92 01:04:07,208 --> 01:04:10,041 automate repetitive tasks can slash 93 01:04:10,041 --> 01:04:13,083 manual workloads by up to 90%. 94 01:04:14,500 --> 01:04:17,000 Dude, that is not a small improvement. 95 01:04:17,291 --> 01:04:20,041 That is game changing, but you can't 96 01:04:20,041 --> 01:04:20,791 automate everything. 97 01:04:21,125 --> 01:04:21,791 So I want you to 98 01:04:21,791 --> 01:04:23,125 focus on three categories. 99 01:04:23,625 --> 01:04:26,166 The first one are high volume tasks. 100 01:04:26,666 --> 01:04:27,333 These are things that you 101 01:04:27,333 --> 01:04:28,708 do multiple times a week. 102 01:04:29,291 --> 01:04:31,416 The second are template based work, 103 01:04:31,791 --> 01:04:33,750 things like content that follows a 104 01:04:33,750 --> 01:04:34,500 repeatable structure. 105 01:04:35,250 --> 01:04:36,125 And the third are 106 01:04:36,125 --> 01:04:38,291 quality sensitive processes. 107 01:04:38,666 --> 01:04:40,750 Things where consistency matters more 108 01:04:40,750 --> 01:04:42,208 than one-off creativity. 109 01:04:42,666 --> 01:04:50,416 I wanted to turn a rough idea into a 110 01:04:50,416 --> 01:04:51,916 polished LinkedIn post. 111 01:04:52,416 --> 01:04:54,083 Well now I have a skill. 112 01:04:54,583 --> 01:04:56,375 It's called my thought snippet skill. 113 01:04:56,958 --> 01:04:58,375 And so here's the process now. 114 01:04:58,875 --> 01:05:00,791 Now I paste my raw idea. 115 01:05:01,291 --> 01:05:02,333 I add a few notes. 116 01:05:02,833 --> 01:05:05,166 I call the skill and then boom, it 117 01:05:05,166 --> 01:05:06,250 generates me three versions. 118 01:05:06,250 --> 01:05:09,333 I've got a long form version for either Facebook or LinkedIn. I've got a long form version for either Facebook or LinkedIn. I've got a long form version for either 119 01:05:09,333 --> 01:05:10,291 Facebook or LinkedIn. 120 01:05:10,916 --> 01:05:12,250 I've got a threaded short 121 01:05:12,250 --> 01:05:15,041 form version for Twitter or X. 122 01:05:15,541 --> 01:05:18,208 And then I've got a micro short form at 123 01:05:18,208 --> 01:05:21,375 about 50 to 80 words that I use for my 124 01:05:21,375 --> 01:05:22,958 Instagram broadcast channel. 125 01:05:23,541 --> 01:05:25,083 Now all of that takes me 126 01:05:25,083 --> 01:05:26,791 two minutes instead of 45. 127 01:05:27,583 --> 01:05:29,875 And so what's so powerful about this is I 128 01:05:29,875 --> 01:05:32,583 can go from a raw idea to a finished 129 01:05:32,583 --> 01:05:34,125 output literally in minutes. 130 01:05:34,333 --> 01:05:38,541 So number one is you want to identify 131 01:05:38,541 --> 01:05:39,916 your repeatable tasks. 132 01:05:40,458 --> 01:05:42,666 What are you doing on a regular basis 133 01:05:42,666 --> 01:05:44,833 that is consuming your time? 134 01:05:45,916 --> 01:05:47,458 Step number two is you want 135 01:05:47,458 --> 01:05:49,250 to document your playbook. 136 01:05:50,125 --> 01:05:50,333 Okay. 137 01:05:50,583 --> 01:05:52,666 So once you know what to automate, now 138 01:05:52,666 --> 01:05:54,250 you need to document how you do it. 139 01:05:54,875 --> 01:05:57,125 Now, most people jump straight into 140 01:05:57,125 --> 01:05:59,250 asking AI to just build it something or 141 01:05:59,250 --> 01:06:01,083 create something, but if you don't 142 01:06:01,083 --> 01:06:02,541 document your process first, then AI is 143 01:06:02,541 --> 01:06:03,458 just guessing how it 144 01:06:03,458 --> 01:06:06,416 thinks you will like it. 145 01:06:06,958 --> 01:06:08,333 Now I hear you, you're probably thinking, 146 01:06:08,708 --> 01:06:09,916 okay, Stu, I get it. 147 01:06:09,916 --> 01:06:10,125 Yeah. 148 01:06:10,375 --> 01:06:12,750 Document the process, but who likes to 149 01:06:12,750 --> 01:06:13,916 document the process? 150 01:06:14,500 --> 01:06:15,125 Not me. 151 01:06:15,833 --> 01:06:17,541 Well, maybe, maybe you, maybe you're the 152 01:06:17,541 --> 01:06:18,791 1% that loves to geek 153 01:06:18,791 --> 01:06:19,625 out about this stuff. 154 01:06:19,875 --> 01:06:22,000 And if that's the case, you're a unicorn 155 01:06:22,000 --> 01:06:24,541 and we need more unicorns in this world. 156 01:06:24,916 --> 01:06:26,750 But if you're like me, the thought of 157 01:06:26,750 --> 01:06:29,791 documenting or creating an SOP feels like 158 01:06:29,791 --> 01:06:30,833 nails on a chalkboard, but I have good news my friend. 159 01:06:30,916 --> 01:06:34,666 Because I found a hack that 160 01:06:34,666 --> 01:06:37,208 makes this so stinking simple. 161 01:06:37,583 --> 01:06:38,291 Are you ready for this? 162 01:06:39,041 --> 01:06:39,250 Okay. 163 01:06:39,833 --> 01:06:41,750 So let's say you're going back and forth 164 01:06:41,750 --> 01:06:44,000 with, I don't know, chat GPT or Claude 165 01:06:44,000 --> 01:06:46,583 about something and let's say, for 166 01:06:46,583 --> 01:06:48,333 example, it's a viral script. 167 01:06:48,333 --> 01:06:49,041 You're trying to create a 168 01:06:49,041 --> 01:06:50,125 viral script for a video. 169 01:06:50,625 --> 01:06:52,458 Now, once you've got the output that you 170 01:06:52,458 --> 01:06:53,875 wanted, then I want 171 01:06:53,875 --> 01:06:54,958 you to use this prompt. 172 01:06:55,333 --> 01:06:55,875 Here it is. 173 01:06:56,708 --> 01:06:59,541 You say, now I'd like you to analyze our 174 01:06:59,541 --> 01:06:59,666 conversation and also to make it a more 175 01:06:59,666 --> 01:07:01,041 conversation and all 176 01:07:01,041 --> 01:07:02,333 the feedback I provided. 177 01:07:02,916 --> 01:07:05,541 Look for the steps, the nuances and the 178 01:07:05,541 --> 01:07:06,708 subtleties that led 179 01:07:06,708 --> 01:07:07,916 us to the final result. 180 01:07:08,458 --> 01:07:11,041 Then I'd like your help turning this into 181 01:07:11,041 --> 01:07:14,250 a comprehensive playbook that any AI tool 182 01:07:14,250 --> 01:07:17,708 could follow to produce the same outcome. 183 01:07:18,041 --> 01:07:19,125 By the way, I know you might 184 01:07:19,125 --> 01:07:20,291 be trying to grab that prompt. 185 01:07:20,791 --> 01:07:21,416 Have no fear. 186 01:07:21,916 --> 01:07:23,791 You might be listening in the car or on a 187 01:07:23,791 --> 01:07:25,250 run or whatever, and you may not be able 188 01:07:25,250 --> 01:07:26,500 to write it down, but I got you. 189 01:07:26,833 --> 01:07:28,791 Just click the link in the show notes and 190 01:07:28,791 --> 01:07:29,500 I'll send it to you. 191 01:07:29,500 --> 01:07:30,375 So you can copy and paste. 192 01:07:31,166 --> 01:07:33,916 that document becomes my playbook and 193 01:07:33,916 --> 01:07:36,250 that playbook becomes the skill. 194 01:07:36,458 --> 01:07:38,666 The entrepreneurs and creators like us 195 01:07:38,666 --> 01:07:41,000 that are winning aren't just throwing 196 01:07:41,000 --> 01:07:43,958 tasks at AI, they're designing workflows 197 01:07:43,958 --> 01:07:45,083 that leverage the 198 01:07:45,083 --> 01:07:47,500 strengths of both humans and AI. 199 01:07:47,875 --> 01:07:51,458 See, I want to encourage you to use your 200 01:07:51,458 --> 01:07:53,916 time to make the creative decisions. 201 01:07:54,333 --> 01:07:56,458 Let AI handle the execution. 202 01:07:56,875 --> 01:07:57,541 Does that make sense? 203 01:07:58,375 --> 01:07:58,625 Okay. 204 01:07:59,083 --> 01:08:02,000 So step three is now you want to convert 205 01:08:02,000 --> 01:08:03,833 the playbook into a skill. 206 01:08:05,083 --> 01:08:07,291 This is where Claude really shines in my 207 01:08:07,291 --> 01:08:09,791 opinion, because now you've got your 208 01:08:09,791 --> 01:08:11,041 playbook, it's time to 209 01:08:11,041 --> 01:08:12,833 turn it into a Claude skill. 210 01:08:13,416 --> 01:08:15,458 Now a skill is just really a documented 211 01:08:15,458 --> 01:08:16,916 process that Claude can 212 01:08:16,916 --> 01:08:18,666 follow every time you need it. 213 01:08:18,875 --> 01:08:20,250 I want you to think of it like a recipe. 214 01:08:20,625 --> 01:08:22,500 You tell Claude the ingredients, the 215 01:08:22,500 --> 01:08:23,958 steps and the desired outcome. 216 01:08:24,500 --> 01:08:26,625 And then whenever you need that output, 217 01:08:26,625 --> 01:08:28,916 you just reference the skill and voila. 218 01:08:29,541 --> 01:08:31,375 Now here's the distinguishing factor that 219 01:08:31,375 --> 01:08:32,833 makes Claude way more 220 01:08:32,833 --> 01:08:34,041 valuable than chat GPT. 221 01:08:34,166 --> 01:08:37,541 In my opinion, you can use these skills 222 01:08:37,541 --> 01:08:41,291 in any chat and you can use multiple 223 01:08:41,291 --> 01:08:43,250 skills at the same time. 224 01:08:43,666 --> 01:08:45,333 So let me give you some examples to 225 01:08:45,333 --> 01:08:47,250 really get your creative juices flowing. 226 01:08:48,416 --> 01:08:50,125 My must build list 227 01:08:50,125 --> 01:08:52,250 starts with a voice guide. 228 01:08:52,833 --> 01:08:54,125 See this teaches Claude 229 01:08:54,125 --> 01:08:56,000 how you write and speak. 230 01:08:56,583 --> 01:08:58,416 So the first thing I did was I actually 231 01:08:58,416 --> 01:09:00,583 went to chat GPT that I had been 232 01:09:00,625 --> 01:09:02,000 corresponding with for years. 233 01:09:02,166 --> 01:09:03,958 And then I said this, this was the prompt 234 01:09:03,958 --> 01:09:05,333 that I put into chat GPT. 235 01:09:05,750 --> 01:09:08,208 I said, you know me so well. 236 01:09:08,791 --> 01:09:10,750 Can you please give me a detailed 237 01:09:10,750 --> 01:09:12,250 description of how I 238 01:09:12,250 --> 01:09:13,375 typically communicate. 239 01:09:13,833 --> 01:09:15,583 I want to produce a voice guide that 240 01:09:15,583 --> 01:09:17,416 captures the essence of my voice. 241 01:09:17,916 --> 01:09:19,958 So get granular with the words I use 242 01:09:19,958 --> 01:09:22,750 sentence structure style and anything 243 01:09:22,750 --> 01:09:25,000 else you think would be important for any 244 01:09:25,000 --> 01:09:27,875 AI tool to get up to speed on everything 245 01:09:28,291 --> 01:09:30,666 you know, as quickly as possible. 246 01:09:31,375 --> 01:09:33,000 And again, you don't have to worry about 247 01:09:33,000 --> 01:09:34,333 writing all that down because I'm going 248 01:09:34,333 --> 01:09:35,041 to send that to you. 249 01:09:35,041 --> 01:09:36,958 Just click the link in the show notes and 250 01:09:36,958 --> 01:09:37,833 you can copy and paste. 251 01:09:38,458 --> 01:09:40,625 Anyway, the voice guide is the most 252 01:09:40,625 --> 01:09:42,458 important skill to create right away 253 01:09:42,833 --> 01:09:44,791 because you'll use it all the time. 254 01:09:45,500 --> 01:09:47,375 And now I've created skills for things 255 01:09:47,375 --> 01:09:49,541 like viral scripts, short form video 256 01:09:49,666 --> 01:09:52,583 content, carousels, uh, content for 257 01:09:52,583 --> 01:09:53,708 Facebook and LinkedIn. 258 01:09:54,166 --> 01:09:56,166 I've even created skills for analyzing 259 01:09:56,166 --> 01:09:57,500 opt-in pages, creating 260 01:09:57,500 --> 01:10:00,333 podcast outlines, and so much more. 261 01:10:00,916 --> 01:10:03,333 And the key is that it's not creating 262 01:10:03,333 --> 01:10:04,750 random content for me. 263 01:10:04,833 --> 01:10:07,625 It's taking my ideas and dramatically 264 01:10:07,625 --> 01:10:09,625 reducing the time to get them 265 01:10:09,625 --> 01:10:10,875 ready and out into the world. 266 01:10:11,416 --> 01:10:14,083 And these skills alone literally saved me 267 01:10:14,083 --> 01:10:16,916 10 to 15 hours a week at minimum. 268 01:10:17,750 --> 01:10:20,083 Now here's how to biggie 269 01:10:20,083 --> 01:10:21,458 size this whole concept. 270 01:10:21,458 --> 01:10:21,833 You ready? 271 01:10:23,083 --> 01:10:25,458 Once you build a skill, if you've got a 272 01:10:25,458 --> 01:10:28,250 team, share it with your team, because 273 01:10:28,250 --> 01:10:30,958 now everyone is using the same process, 274 01:10:31,416 --> 01:10:33,000 the same quality, the same 275 01:10:33,000 --> 01:10:34,541 voice, the same structure. 276 01:10:34,875 --> 01:10:35,958 This is where you 277 01:10:35,958 --> 01:10:37,625 take one skill and boom. 278 01:10:37,958 --> 01:10:41,291 Now you multiply the time it will save 279 01:10:41,291 --> 01:10:43,750 not only you, but everybody on your team. 280 01:10:44,333 --> 01:10:45,250 So the three steps. 281 01:10:45,625 --> 01:10:46,875 Number one, identify 282 01:10:46,875 --> 01:10:47,916 your repeatable tasks. 283 01:10:48,375 --> 01:10:50,208 Number two, document the process. 284 01:10:50,583 --> 01:10:52,333 And number three, create a skill. 285 01:10:52,916 --> 01:10:53,958 Now here's a bonus step. 286 01:10:54,750 --> 01:10:55,708 Iterate and share. 287 01:10:56,166 --> 01:10:57,333 See the last piece, 288 01:10:57,833 --> 01:10:59,083 skills aren't one and done. 289 01:10:59,458 --> 01:10:59,916 You're going to 290 01:10:59,916 --> 01:11:01,958 continuously improve them over time. 291 01:11:02,458 --> 01:11:04,458 So every Friday is an example. 292 01:11:04,666 --> 01:11:05,916 My team and I, we 293 01:11:05,916 --> 01:11:07,666 have a AI innovation day. 294 01:11:07,875 --> 01:11:09,791 This is where we share skills that we've 295 01:11:09,791 --> 01:11:11,666 built and what we've been testing and 296 01:11:11,666 --> 01:11:13,583 working on, and we talk about how we can 297 01:11:13,583 --> 01:11:14,583 continue to improve 298 01:11:14,583 --> 01:11:15,791 them and add new ones. 299 01:11:16,291 --> 01:11:18,541 It's become this library of repeatable 300 01:11:18,541 --> 01:11:20,958 processes where anyone on the team can 301 01:11:20,958 --> 01:11:22,458 call up any skill and 302 01:11:22,458 --> 01:11:23,791 get consistent output. 303 01:11:24,041 --> 01:11:25,958 And that's where the real power is. 304 01:11:25,958 --> 01:11:27,541 You're not just saving time for yourself, 305 01:11:27,541 --> 01:11:29,791 but you're building systems that scale 306 01:11:29,791 --> 01:11:32,375 across your entire team. 307 01:11:32,916 --> 01:11:34,291 The companies that figure this out, 308 01:11:34,291 --> 01:11:36,625 they're going to be 10 times more 309 01:11:36,708 --> 01:11:38,083 productive than their competitors. 310 01:11:38,583 --> 01:11:39,666 And that's what I want for you. 311 01:11:40,083 --> 01:11:40,291 All right. 312 01:11:40,291 --> 01:11:41,125 Here's what I want you to do. 313 01:11:41,583 --> 01:11:42,500 I want you to pick one 314 01:11:42,500 --> 01:11:43,875 thing that you do repeatedly. 315 01:11:44,500 --> 01:11:46,041 One task that takes 30 316 01:11:46,041 --> 01:11:47,541 to 60 minutes every time. 317 01:11:47,875 --> 01:11:49,000 It could be writing emails. 318 01:11:49,416 --> 01:11:50,750 It could be creating social posts, 319 01:11:51,083 --> 01:11:52,875 building presentations, drafting 320 01:11:52,875 --> 01:11:55,000 proposals, whatever it is, I want you to 321 01:11:55,000 --> 01:11:57,750 take your best three examples of that 322 01:11:57,750 --> 01:12:00,000 task and document the pattern. 323 01:12:00,375 --> 01:12:01,000 What's consistent? 324 01:12:01,541 --> 01:12:02,375 What's the structure? 325 01:12:02,375 --> 01:12:03,000 What makes it work? 326 01:12:03,583 --> 01:12:06,916 And I want you to ask AI to create a 327 01:12:06,916 --> 01:12:08,375 simple playbook for you. 328 01:12:08,791 --> 01:12:10,291 So the next time that you need to do that 329 01:12:10,291 --> 01:12:12,000 task, you can just give Claude the 330 01:12:12,000 --> 01:12:14,458 playbook and ask it to follow it. 331 01:12:14,875 --> 01:12:16,250 That is your first skill. 332 01:12:16,750 --> 01:12:18,416 And once you see how much time it saves, 333 01:12:18,791 --> 01:12:19,416 you'll want to build 334 01:12:19,416 --> 01:12:21,208 five more, 10 more, 20 more. 335 01:12:21,208 --> 01:12:22,583 Trust me, it gets addictive. 336 01:12:22,875 --> 01:12:24,958 Anyways, I hope that this has gotten your 337 01:12:24,958 --> 01:12:26,958 wheels turning and it's got you thinking 338 01:12:26,958 --> 01:12:29,291 about how to take the things that you're 339 01:12:29,291 --> 01:12:32,333 doing on a regular basis and create a 340 01:12:32,333 --> 01:12:34,916 repeatable process that can take hours 341 01:12:34,916 --> 01:12:36,916 and turn it into minutes. 342 01:12:37,208 --> 01:12:37,750 You do that. 343 01:12:37,791 --> 01:12:39,750 You're going to save so much time and 344 01:12:39,750 --> 01:12:42,083 that time can be used to create a way 345 01:12:42,083 --> 01:12:44,166 more personalized experience for the 346 01:12:44,166 --> 01:12:46,041 people that you serve, helping you stand 347 01:12:46,041 --> 01:12:47,666 out from all of your competition. 348 01:12:48,041 --> 01:12:50,541 Look, your best work follows patterns and 349 01:12:50,541 --> 01:12:52,125 patterns can be captured. 350 01:12:52,625 --> 01:12:54,708 Identify what's repeatable, document your 351 01:12:54,708 --> 01:12:56,500 playbook, and then convert it into a 352 01:12:56,500 --> 01:12:57,583 Claude skill and then 353 01:12:57,583 --> 01:12:58,666 share it with your team. 354 01:12:59,000 --> 01:13:01,500 I extracted 696 stories 355 01:13:01,500 --> 01:13:03,625 from 216 podcast episodes. 356 01:13:04,208 --> 01:13:06,291 Then I built a skill around it, and now I 357 01:13:06,291 --> 01:13:08,291 can pull exactly the right story in 358 01:13:08,291 --> 01:13:09,750 seconds instead of hours. 359 01:13:10,333 --> 01:13:12,958 So stop recreating your best processes, 360 01:13:13,500 --> 01:13:15,916 capture them once and reuse them forever. 361 01:13:16,500 --> 01:13:16,958 All right, my friend. 362 01:13:17,166 --> 01:13:17,875 Thank you for listening. 363 01:13:17,916 --> 01:13:21,625 And by the way, next week we have a super 364 01:13:21,625 --> 01:13:24,208 juicy episode with someone who 365 01:13:24,208 --> 01:13:27,375 specializes in increasing sales from 366 01:13:27,375 --> 01:13:28,875 webinars and presentations. 367 01:13:29,541 --> 01:13:31,083 And oh my goodness, when I recorded this, 368 01:13:31,083 --> 01:13:33,208 I was like, dang, this is so good. 369 01:13:33,541 --> 01:13:36,416 In fact, I took so many notes that I 370 01:13:36,416 --> 01:13:38,250 asked this person to come to my 371 01:13:38,250 --> 01:13:41,000 mastermind because I wanted to share her 372 01:13:41,000 --> 01:13:43,041 wisdom with everyone there. 373 01:13:43,333 --> 01:13:44,458 And now next week, 374 01:13:44,458 --> 01:13:45,541 you're going to hear it all. 375 01:13:45,875 --> 01:13:47,000 So if you sell anything,