1 00:00:02,060 --> 00:00:05,540 (Transcribed by TurboScribe.ai. Go Unlimited to remove this message.) Welcome to the Business Credit and Financing Show. 2 00:00:06,020 --> 00:00:08,460 Each week, we talk about the growth strategies 3 00:00:08,460 --> 00:00:10,260 that matter most to entrepreneurs. 4 00:00:11,000 --> 00:00:13,600 Listen in as we discuss the secrets to 5 00:00:13,600 --> 00:00:16,400 getting credit and money to start and grow 6 00:00:16,400 --> 00:00:17,240 your business. 7 00:00:17,460 --> 00:00:19,820 And enjoy as we talk with seasoned business 8 00:00:19,820 --> 00:00:22,680 owners, coaches, and industry leaders on a variety 9 00:00:22,680 --> 00:00:25,700 of topics from advertising and marketing to the 10 00:00:25,700 --> 00:00:28,140 nuts and bolts of running a highly successful 11 00:00:28,140 --> 00:00:28,720 business. 12 00:00:29,020 --> 00:00:31,340 And now, to introduce the host of our 13 00:00:31,340 --> 00:00:35,300 show, financial expert and award-winning author, Ty 14 00:00:35,300 --> 00:00:36,020 Crandall. 15 00:00:36,960 --> 00:00:38,240 Hello, and thanks for joining us today. 16 00:00:38,300 --> 00:00:39,400 I'm super excited you could be here. 17 00:00:39,460 --> 00:00:41,260 Look, today we're gonna talk about something that's 18 00:00:41,260 --> 00:00:42,800 gonna be very beneficial because it's really gonna 19 00:00:42,800 --> 00:00:44,900 help you grow your business this year and 20 00:00:44,900 --> 00:00:45,200 beyond. 21 00:00:45,340 --> 00:00:46,640 And what we're gonna do is we're gonna 22 00:00:46,640 --> 00:00:47,660 dive in and talk a little bit about 23 00:00:47,660 --> 00:00:49,860 getting placed on podcasts, not just getting placed 24 00:00:49,860 --> 00:00:52,140 on podcasts, like getting picked up on podcasts. 25 00:00:52,240 --> 00:00:54,640 I mean, like a strategy to really differentiate 26 00:00:54,640 --> 00:00:57,320 yourself, make yourself stand out, which by the 27 00:00:57,320 --> 00:00:59,860 way, that alone will help you significantly outside 28 00:00:59,860 --> 00:01:01,440 of the realm of just getting booked on 29 00:01:01,440 --> 00:01:03,860 podcasts, but then how to use that differentiation 30 00:01:03,860 --> 00:01:05,740 to actually get booked on a lot of 31 00:01:05,740 --> 00:01:07,980 the biggest podcasts that are out there and 32 00:01:07,980 --> 00:01:11,280 give you almost free and instant access to 33 00:01:11,280 --> 00:01:13,940 a much, much, much larger audience. 34 00:01:14,020 --> 00:01:16,200 So with us today is Jeremy Ryan Slaten. 35 00:01:16,320 --> 00:01:17,600 Jeremy's been with us a few times because 36 00:01:17,600 --> 00:01:20,680 he is the magician, the master in anything 37 00:01:20,680 --> 00:01:22,420 to do with podcasting space. 38 00:01:22,560 --> 00:01:24,560 He's actually an entrepreneur, a media expert, an 39 00:01:24,560 --> 00:01:27,000 author, and founder and CEO of Command Your 40 00:01:27,000 --> 00:01:29,440 Brand, which is actually a premier PR and 41 00:01:29,440 --> 00:01:32,760 podcast placement firm, helping visionary founders build trust, 42 00:01:32,860 --> 00:01:35,960 authority, and cultural influence through new media. 43 00:01:36,040 --> 00:01:38,300 And he actually studied literature at Oxford University. 44 00:01:38,700 --> 00:01:41,120 He holds a master degree in something interesting 45 00:01:41,120 --> 00:01:42,360 that we're gonna talk about here in a 46 00:01:42,360 --> 00:01:45,160 few minutes and is also a former champion 47 00:01:45,160 --> 00:01:45,960 powerlifter. 48 00:01:46,320 --> 00:01:49,120 Now, after actually surviving life-threatening circumstances at 49 00:01:49,120 --> 00:01:53,280 19 and witnessing his mother's disability, debilitating stroke 50 00:01:53,280 --> 00:01:56,480 at 24, Jeremy actually developed the resilience that 51 00:01:56,480 --> 00:01:57,740 shapes his purpose today. 52 00:01:58,180 --> 00:02:00,380 And then in 2015, he actually launched Create 53 00:02:00,380 --> 00:02:02,640 Your Own Life, which is now the Jeremy 54 00:02:02,640 --> 00:02:06,340 Ryan Slate Show, which reached 10,000 downloads 55 00:02:06,340 --> 00:02:08,660 in his first month and was featured by 56 00:02:08,660 --> 00:02:09,440 Neil Patel. 57 00:02:09,580 --> 00:02:11,540 Now, he actually, his work has been recognized 58 00:02:11,540 --> 00:02:15,360 by Inc., by CIO Magazine, by BuzzFeed, by 59 00:02:15,360 --> 00:02:19,160 Influensive, and Podcast Magazine 40 under 40 in 60 00:02:19,160 --> 00:02:21,100 podcasting in 2022. 61 00:02:21,340 --> 00:02:23,080 And by 2024, Command Your Brand grew to 62 00:02:23,080 --> 00:02:26,620 a 15-person team, securing nearly 6,500 63 00:02:26,620 --> 00:02:30,380 podcast placements for impact-driven founders focused on 64 00:02:30,380 --> 00:02:31,760 changing culture and humanity. 65 00:02:31,980 --> 00:02:32,960 Jeremy, what's up, man? 66 00:02:33,020 --> 00:02:33,860 Thanks for joining me today. 67 00:02:34,540 --> 00:02:36,220 Hey, man, it's always great to hang out. 68 00:02:36,300 --> 00:02:37,980 It's been a bit since we connected and 69 00:02:37,980 --> 00:02:39,240 it's always a great conversation. 70 00:02:39,360 --> 00:02:40,140 So thanks for having me, man. 71 00:02:40,500 --> 00:02:42,060 Yeah, I'm really glad you're here because we 72 00:02:42,060 --> 00:02:43,860 were talking before we got started and you 73 00:02:43,860 --> 00:02:45,560 have just, you're crushing it. 74 00:02:45,600 --> 00:02:47,240 I mean, you're already off to the best 75 00:02:47,240 --> 00:02:49,820 month that you've had in like well over 76 00:02:49,820 --> 00:02:52,060 a year using some new strategies, man. 77 00:02:52,080 --> 00:02:53,540 So I'm excited that you're here and get 78 00:02:53,540 --> 00:02:54,920 to share because a lot of our audience 79 00:02:54,920 --> 00:02:56,680 wants to know what you're doing that's so 80 00:02:56,680 --> 00:02:58,160 effective to kind of take you to the 81 00:02:58,160 --> 00:02:58,920 level that you're at now. 82 00:02:59,960 --> 00:03:02,220 Yeah, well, on the sales side, one of 83 00:03:02,220 --> 00:03:04,120 the things that's really helped us is for 84 00:03:04,120 --> 00:03:06,060 years we had a model of just having 85 00:03:06,060 --> 00:03:08,120 one conversation with our prospects. 86 00:03:08,120 --> 00:03:10,660 And we changed that to now really doing 87 00:03:10,660 --> 00:03:12,240 a discovery call and a strategy call. 88 00:03:12,360 --> 00:03:14,200 And I got to tell you, man, it's 89 00:03:14,200 --> 00:03:17,400 helped from obviously a revenue perspective, but also 90 00:03:17,400 --> 00:03:21,220 from a relationship building perspective, because then those 91 00:03:21,220 --> 00:03:23,700 strategy calls, we're really coming into them with 92 00:03:23,700 --> 00:03:26,980 a better viewpoint for the person we're speaking 93 00:03:26,980 --> 00:03:28,100 to and also for the company. 94 00:03:28,260 --> 00:03:30,920 So really we're kind of granting everybody a 95 00:03:30,920 --> 00:03:32,400 better time of day and a higher quality 96 00:03:32,400 --> 00:03:33,020 conversation. 97 00:03:33,300 --> 00:03:34,740 And it's just really been their revenue. 98 00:03:35,300 --> 00:03:36,260 So that's one side of it. 99 00:03:36,300 --> 00:03:38,180 The other side of it is the media 100 00:03:38,180 --> 00:03:40,020 that I've personally been able to pick up 101 00:03:40,020 --> 00:03:42,160 in the last two years has been, I've 102 00:03:42,160 --> 00:03:43,680 been on shows I didn't even think were 103 00:03:43,680 --> 00:03:44,880 possible for me. 104 00:03:44,960 --> 00:03:47,220 Like I just did Cleared Hot with Andy 105 00:03:47,220 --> 00:03:48,480 Stump from Black Rifle Coffee. 106 00:03:48,840 --> 00:03:50,280 I've been on Timcast. 107 00:03:50,280 --> 00:03:52,720 I've been on one of PBD's shows, which 108 00:03:52,720 --> 00:03:54,280 is called Unusual Suspects. 109 00:03:54,300 --> 00:03:55,280 I'm gonna go to Miami for that. 110 00:03:55,820 --> 00:03:57,440 I was on InfoWars two years ago. 111 00:03:57,520 --> 00:03:58,760 So I've had a lot of kind of 112 00:03:58,760 --> 00:04:01,060 incredible growth that I didn't expect this year. 113 00:04:01,120 --> 00:04:03,140 And it was the last two years, and 114 00:04:03,140 --> 00:04:05,180 that was from really changing media strategies. 115 00:04:05,340 --> 00:04:07,940 So it's kind of this two-pronged thing 116 00:04:07,940 --> 00:04:09,480 that's really helped us to grow a lot 117 00:04:09,480 --> 00:04:09,660 more. 118 00:04:10,340 --> 00:04:11,080 Yeah, and I wanna talk a little bit 119 00:04:11,080 --> 00:04:13,500 more about all of this, because there's so 120 00:04:13,500 --> 00:04:14,820 many interesting things you're doing I think we 121 00:04:14,820 --> 00:04:15,399 can learn from. 122 00:04:15,820 --> 00:04:17,820 But you are, in my opinion, I'm not 123 00:04:17,820 --> 00:04:19,540 stating that this is fact, but you are 124 00:04:19,540 --> 00:04:22,100 the biggest and best in the podcast booking 125 00:04:22,100 --> 00:04:22,540 space. 126 00:04:22,740 --> 00:04:23,480 And for those- Thank you. 127 00:04:24,680 --> 00:04:26,220 Well-deserved, well-deserved. 128 00:04:26,720 --> 00:04:28,820 And for those that don't know, that means 129 00:04:28,820 --> 00:04:32,020 what you do is help take somebody and 130 00:04:32,020 --> 00:04:34,160 get booked and placed on podcasts. 131 00:04:34,440 --> 00:04:36,900 So the fact that you're getting yourself placed 132 00:04:36,900 --> 00:04:38,980 on these biggest podcasts, I think is reflective 133 00:04:38,980 --> 00:04:40,920 of the kind of services that you guys 134 00:04:40,920 --> 00:04:41,680 are offering over there. 135 00:04:41,740 --> 00:04:43,800 So what are you finding is working well 136 00:04:43,800 --> 00:04:46,500 for you personally and for the organization to 137 00:04:46,500 --> 00:04:48,700 help your clients and to help you get 138 00:04:48,700 --> 00:04:50,500 booked on some of these big podcasts? 139 00:04:51,360 --> 00:04:52,300 Well, so I guess let me go to 140 00:04:52,300 --> 00:04:54,060 the personal experience side of it, because that 141 00:04:54,060 --> 00:04:56,260 kind of, we've learned a lot from that, 142 00:04:56,280 --> 00:04:58,220 that we've changed our company processes from. 143 00:04:58,340 --> 00:05:01,220 So I think when people look at PR 144 00:05:01,220 --> 00:05:04,200 a lot of times, there's some misunderstandings of, 145 00:05:04,300 --> 00:05:06,440 the media just wants to cover me because 146 00:05:06,440 --> 00:05:07,440 I exist, right? 147 00:05:07,460 --> 00:05:10,760 And I think people don't typically understand that 148 00:05:10,760 --> 00:05:13,340 there is a media cycle, there are things 149 00:05:13,340 --> 00:05:15,960 happening out there, and there are reasons that 150 00:05:15,960 --> 00:05:17,540 someone wants to talk to you. 151 00:05:18,160 --> 00:05:20,960 And when you look at why someone wanna 152 00:05:20,960 --> 00:05:23,720 talk to you, it is important to understand 153 00:05:23,720 --> 00:05:25,640 what's happening in the news, right, like what 154 00:05:25,640 --> 00:05:26,220 is occurring. 155 00:05:26,640 --> 00:05:28,800 Now, does that mean that you should saddle 156 00:05:28,800 --> 00:05:30,780 yourself to every news story out there now? 157 00:05:31,200 --> 00:05:33,040 But you're in Florida, what does Florida have 158 00:05:33,040 --> 00:05:33,960 a lot of hurricanes, right? 159 00:05:34,000 --> 00:05:35,600 I talked to a guy a couple of 160 00:05:35,600 --> 00:05:37,440 years ago that has a roofing company, and 161 00:05:37,440 --> 00:05:39,460 he became the go-to guy after Florida 162 00:05:39,460 --> 00:05:40,640 got its last big hurricane. 163 00:05:41,140 --> 00:05:42,360 So you take a look at the media 164 00:05:42,360 --> 00:05:45,100 cycle and you see how can I take 165 00:05:45,100 --> 00:05:47,900 a story that I can really connect with 166 00:05:47,900 --> 00:05:49,780 and make myself match up with it. 167 00:05:49,860 --> 00:05:51,520 So for me, I don't know if you 168 00:05:51,520 --> 00:05:52,920 remember this, but there was a meme that 169 00:05:52,920 --> 00:05:54,740 popped up about two years ago, and I 170 00:05:54,740 --> 00:05:56,040 did not think it was gonna have the 171 00:05:56,040 --> 00:05:57,800 legs that it had, but a meme popped 172 00:05:57,800 --> 00:05:59,900 up, and it was about how often the 173 00:05:59,900 --> 00:06:01,220 men think about the Roman Empire. 174 00:06:01,660 --> 00:06:03,980 And it was wives and girlfriends asking their 175 00:06:03,980 --> 00:06:05,680 boyfriend or their husband, what are you thinking 176 00:06:05,680 --> 00:06:06,360 about right now? 177 00:06:06,420 --> 00:06:07,500 And they're like, I'm thinking about Rome. 178 00:06:08,060 --> 00:06:12,060 And funny enough, Ty, my master's degree, and 179 00:06:12,060 --> 00:06:13,900 this has gone back 20 years ago now, 180 00:06:14,400 --> 00:06:18,080 I studied the propaganda of the first Roman 181 00:06:18,080 --> 00:06:23,060 emperors, Caesar Augustus, and how he basically convinced 182 00:06:23,060 --> 00:06:25,660 people that they still lived in a republic, 183 00:06:25,780 --> 00:06:28,020 even though they didn't anymore, and allowed himself 184 00:06:28,020 --> 00:06:29,920 to make himself a king without ever saying 185 00:06:29,920 --> 00:06:30,440 he was king. 186 00:06:30,860 --> 00:06:32,580 So it was a very kind of interesting 187 00:06:32,580 --> 00:06:33,960 way he used propaganda, and that's what I 188 00:06:33,960 --> 00:06:34,620 studied in school. 189 00:06:35,080 --> 00:06:37,560 So I basically looked at how he looked 190 00:06:37,560 --> 00:06:39,360 at Alexander the Great and kind of other 191 00:06:39,360 --> 00:06:41,280 great rulers and said, well, what did they 192 00:06:41,280 --> 00:06:41,560 do? 193 00:06:42,040 --> 00:06:44,080 And he basically bought the blueprint for himself 194 00:06:44,080 --> 00:06:46,620 and was able to create an empire that 195 00:06:46,620 --> 00:06:48,120 lasted almost 500 years. 196 00:06:48,580 --> 00:06:49,780 If you wanna have an argument with some 197 00:06:49,780 --> 00:06:52,380 people out there about the Easter Roman Empire, 198 00:06:52,540 --> 00:06:55,580 which becomes called Byzantium, you could say 2000 199 00:06:55,580 --> 00:06:57,400 years, because that goes until 1453. 200 00:06:58,220 --> 00:07:00,240 But I looked at that, and that's what 201 00:07:00,240 --> 00:07:01,440 I did in school, and then I didn't 202 00:07:01,440 --> 00:07:04,280 do anything with it for 15 to 20 203 00:07:04,280 --> 00:07:04,580 years. 204 00:07:05,360 --> 00:07:06,700 And then this meme popped up. 205 00:07:06,780 --> 00:07:08,920 My wife goes, honey, it's your time to 206 00:07:08,920 --> 00:07:09,540 shine, right? 207 00:07:09,540 --> 00:07:11,140 Because Saturday Night Live picked it up. 208 00:07:11,240 --> 00:07:13,360 They had a whole song, which is actually 209 00:07:13,360 --> 00:07:14,440 a pretty good song. 210 00:07:15,240 --> 00:07:16,380 And it was in a lot of different 211 00:07:16,380 --> 00:07:17,000 places, media. 212 00:07:17,540 --> 00:07:19,920 So I reached out to James Altucher that, 213 00:07:20,540 --> 00:07:22,360 I've done a number of different things with 214 00:07:22,360 --> 00:07:22,600 James. 215 00:07:22,680 --> 00:07:23,800 We did a live show a few years 216 00:07:23,800 --> 00:07:25,880 ago, right in front of a studio audience. 217 00:07:26,360 --> 00:07:27,700 And I said, James, I have an idea. 218 00:07:28,260 --> 00:07:32,340 I wanna do a episode about the fall 219 00:07:32,340 --> 00:07:33,780 of Rome and the things we can learn 220 00:07:33,780 --> 00:07:34,180 from it. 221 00:07:35,240 --> 00:07:37,900 And that episode did so well, it led 222 00:07:37,900 --> 00:07:40,680 me to then getting booked on Tim Poole's 223 00:07:40,680 --> 00:07:44,000 Culture War podcast, ended up speaking to people 224 00:07:44,000 --> 00:07:45,680 at Valuetainment about doing an episode, and I 225 00:07:45,680 --> 00:07:46,740 went down to Miami to do an episode. 226 00:07:47,020 --> 00:07:49,560 So we saw very quickly, saw a lot 227 00:07:49,560 --> 00:07:50,600 of momentum off of that. 228 00:07:51,480 --> 00:07:53,840 And I think when people are thinking about 229 00:07:53,840 --> 00:07:56,840 what is your thing you're gonna talk about, 230 00:07:57,260 --> 00:07:59,600 I think very often they wanna talk about 231 00:07:59,600 --> 00:08:00,900 just the nuts and bolts of how they 232 00:08:00,900 --> 00:08:01,580 grew their business. 233 00:08:02,020 --> 00:08:04,640 And those things were important, but when you're 234 00:08:04,640 --> 00:08:07,280 looking at larger shows, they care about what's 235 00:08:07,280 --> 00:08:09,420 newsworthy, what's media worthy, what are people talking 236 00:08:09,420 --> 00:08:09,780 about? 237 00:08:10,440 --> 00:08:12,160 And that was one of the things that 238 00:08:12,160 --> 00:08:14,380 allowed me to really kind of catapult myself. 239 00:08:14,660 --> 00:08:16,460 So then I had a number of these 240 00:08:16,460 --> 00:08:17,100 conversations. 241 00:08:17,280 --> 00:08:18,660 I think the thing you find when you're 242 00:08:18,660 --> 00:08:21,200 talking about something new is you kind of 243 00:08:21,200 --> 00:08:22,460 test your talking points, right? 244 00:08:22,460 --> 00:08:23,740 Like what are people interested in? 245 00:08:24,160 --> 00:08:25,620 So one of the big things I talked 246 00:08:25,620 --> 00:08:27,220 about is inflation, right? 247 00:08:27,240 --> 00:08:29,680 Because national debt here in America is a 248 00:08:29,680 --> 00:08:30,640 big conversation, right? 249 00:08:30,640 --> 00:08:31,659 I don't think we're ever gonna pay it 250 00:08:31,659 --> 00:08:31,840 off. 251 00:08:31,940 --> 00:08:32,919 It keeps growing every year. 252 00:08:33,380 --> 00:08:34,940 There's a couple of congressmen that have pins 253 00:08:34,940 --> 00:08:37,220 they wear with digital numbers on it of 254 00:08:37,220 --> 00:08:38,539 the national debt going up and up and 255 00:08:38,539 --> 00:08:38,720 up. 256 00:08:39,080 --> 00:08:41,400 So it's a very newsworthy conversation to talk 257 00:08:41,400 --> 00:08:44,500 about, well, what did Rome do to their 258 00:08:44,500 --> 00:08:48,480 economy in this kind of fall or collapsing 259 00:08:48,480 --> 00:08:49,000 stage? 260 00:08:49,400 --> 00:08:51,280 So that was one thing that ended up 261 00:08:51,280 --> 00:08:53,780 really hitting, and it's something that I'm still 262 00:08:53,780 --> 00:08:54,880 talking about to this day. 263 00:08:55,540 --> 00:08:57,080 And then they also looked at, well, is 264 00:08:57,080 --> 00:08:59,320 America an empire is a conversation that happened. 265 00:08:59,540 --> 00:09:01,700 So that was also something we were kind 266 00:09:01,700 --> 00:09:03,060 of able to pull into that conversation. 267 00:09:03,060 --> 00:09:05,560 So the thing you find is the more 268 00:09:05,560 --> 00:09:07,520 of these conversations you have, it's almost like 269 00:09:07,520 --> 00:09:07,960 a survey. 270 00:09:08,240 --> 00:09:10,840 You start finding out which ones are working. 271 00:09:11,540 --> 00:09:13,480 And then once you really have something that's 272 00:09:13,480 --> 00:09:16,620 going well, you can use that to kind 273 00:09:16,620 --> 00:09:18,240 of pitch bigger shows, right? 274 00:09:18,260 --> 00:09:20,360 Because when you're looking at reaching out to 275 00:09:20,360 --> 00:09:23,700 bigger shows, they think about big ideas, like 276 00:09:23,700 --> 00:09:25,860 things that are kind of, like things that 277 00:09:25,860 --> 00:09:27,220 would be in a bestselling book, right? 278 00:09:27,240 --> 00:09:28,480 Like that's what you really wanna take a 279 00:09:28,480 --> 00:09:28,780 look at. 280 00:09:28,980 --> 00:09:31,140 And everybody out there has written a business 281 00:09:31,140 --> 00:09:32,720 book, but very few people actually have a 282 00:09:32,720 --> 00:09:33,880 bestselling business book. 283 00:09:34,100 --> 00:09:35,680 So you look at what is the difference 284 00:09:35,680 --> 00:09:37,100 in how they communicate, and it's the way 285 00:09:37,100 --> 00:09:38,340 they communicate their big ideas. 286 00:09:38,980 --> 00:09:40,440 So once you have that down, and you 287 00:09:40,440 --> 00:09:43,060 have a way that's working, I've actually leaned 288 00:09:43,060 --> 00:09:46,120 on chat GPT quite a bit, because then 289 00:09:46,120 --> 00:09:47,480 you can take a look at, well, I 290 00:09:47,480 --> 00:09:48,680 wanna talk to this host. 291 00:09:48,900 --> 00:09:50,180 These are the things I care about. 292 00:09:50,620 --> 00:09:52,860 This is the idea that I have, or 293 00:09:52,860 --> 00:09:54,400 the thought process I put together. 294 00:09:54,640 --> 00:09:56,520 Help me formulate something that's a little better. 295 00:09:57,000 --> 00:09:59,580 And what you'll generally get is something that 296 00:09:59,580 --> 00:10:00,340 sounds like AI. 297 00:10:00,820 --> 00:10:02,220 Do you wanna go on a journey where 298 00:10:02,220 --> 00:10:04,100 we talk about blah, blah, blah, blah, which 299 00:10:04,100 --> 00:10:05,900 people read that like, oh my gosh, this 300 00:10:05,900 --> 00:10:06,200 is AI. 301 00:10:06,680 --> 00:10:07,840 So I use that as kind of a 302 00:10:07,840 --> 00:10:09,800 base starting point, and then I can kind 303 00:10:09,800 --> 00:10:11,760 of edit that, and reconstruct it, and make 304 00:10:11,760 --> 00:10:13,140 it work for each one of those individual 305 00:10:13,140 --> 00:10:13,680 shows. 306 00:10:14,440 --> 00:10:16,340 And we've got some cool stuff coming up. 307 00:10:16,420 --> 00:10:18,960 I just got booked on Chris Williamson's Modern 308 00:10:18,960 --> 00:10:22,000 Wisdom, which was the number eight podcast in 309 00:10:22,000 --> 00:10:23,000 the world for 2025. 310 00:10:23,820 --> 00:10:25,660 So we had a lot of great success 311 00:10:25,660 --> 00:10:26,120 on that. 312 00:10:26,780 --> 00:10:28,540 And it's really from getting down the big 313 00:10:28,540 --> 00:10:31,900 idea, how you're communicating it, finding something that's 314 00:10:31,900 --> 00:10:34,480 in the media cycle newsworthy, and then figuring 315 00:10:34,480 --> 00:10:36,060 out how to pitch it to the right 316 00:10:36,060 --> 00:10:36,500 person. 317 00:10:36,700 --> 00:10:38,360 Like that is a really, really vital point. 318 00:10:38,460 --> 00:10:40,880 When I think very often people think, all 319 00:10:40,880 --> 00:10:42,540 right, I wanna get booked on podcasts, I'll 320 00:10:42,540 --> 00:10:44,360 hire XYZ company, which is not a bad 321 00:10:44,360 --> 00:10:44,720 idea. 322 00:10:45,260 --> 00:10:46,920 But when you're looking at it, you have 323 00:10:46,920 --> 00:10:49,640 to realize what is my differentiating characteristic, right? 324 00:10:49,960 --> 00:10:51,460 And that's one of the things that our 325 00:10:51,460 --> 00:10:53,300 agency does help with, but a lot of 326 00:10:53,300 --> 00:10:55,600 agencies don't really pay attention to that PR 327 00:10:55,600 --> 00:10:56,420 side of things. 328 00:10:56,880 --> 00:10:58,420 And if you wanna have a big idea 329 00:10:58,420 --> 00:11:00,120 or a big story, that's gonna be the 330 00:11:00,120 --> 00:11:00,980 thing that really hits. 331 00:11:01,600 --> 00:11:02,320 I love all this. 332 00:11:02,380 --> 00:11:03,320 There's so much to unpack. 333 00:11:03,620 --> 00:11:05,960 And your agency is at commandyourbrand.com. 334 00:11:05,960 --> 00:11:07,280 Sorry, can I talk to that taking my 335 00:11:07,280 --> 00:11:07,640 breath there? 336 00:11:08,360 --> 00:11:10,100 No, it's interesting because there's so many things 337 00:11:10,100 --> 00:11:10,500 to unpack. 338 00:11:10,640 --> 00:11:12,240 I mean, so first of all, I don't 339 00:11:12,240 --> 00:11:13,300 remember that meme, right? 340 00:11:13,340 --> 00:11:14,560 So that was a couple of years ago, 341 00:11:14,580 --> 00:11:16,420 but I think it's interesting because- It 342 00:11:16,420 --> 00:11:18,020 was 2019 that it popped up. 343 00:11:18,080 --> 00:11:19,560 So I was actually really late to the 344 00:11:19,560 --> 00:11:21,360 game, but it was still like somewhat media 345 00:11:21,360 --> 00:11:21,720 relevant. 346 00:11:22,240 --> 00:11:24,380 So then are you still, is that still 347 00:11:24,380 --> 00:11:25,560 your differentiator today? 348 00:11:25,560 --> 00:11:27,860 Because like to your point, you find what's 349 00:11:27,860 --> 00:11:29,380 working in media and then you kind of 350 00:11:29,380 --> 00:11:31,040 ride that way, or not ride the wave, 351 00:11:31,220 --> 00:11:32,840 but you find a way to use that 352 00:11:32,840 --> 00:11:34,660 as the talking point to bring it relevant 353 00:11:34,660 --> 00:11:36,000 to like current events. 354 00:11:36,420 --> 00:11:38,800 But you found something six years ago and 355 00:11:38,800 --> 00:11:40,100 went in with it today. 356 00:11:40,440 --> 00:11:42,320 That's not really relevant. 357 00:11:42,800 --> 00:11:44,240 So are you still- For me, it 358 00:11:44,240 --> 00:11:44,640 is. 359 00:11:44,780 --> 00:11:46,280 And I think that's the thing is I, 360 00:11:46,500 --> 00:11:48,340 what ended up happening is I built so 361 00:11:48,340 --> 00:11:51,660 much brand during that time that now people 362 00:11:51,660 --> 00:11:54,320 that are interested in those topics have started 363 00:11:54,320 --> 00:11:55,880 to come to me, which is quite interesting. 364 00:11:56,000 --> 00:11:57,560 And it's actually, for me, changed a lot 365 00:11:57,560 --> 00:11:59,940 of what my brand talks about because for 366 00:11:59,940 --> 00:12:02,300 years I was talking to athletes, bestselling authors, 367 00:12:02,440 --> 00:12:03,380 a lot of people like that. 368 00:12:03,880 --> 00:12:05,740 And you've been doing this, I think, almost 369 00:12:05,740 --> 00:12:07,340 as long or longer than I have, Ty. 370 00:12:07,500 --> 00:12:09,580 And as a host, sometimes you do get 371 00:12:09,580 --> 00:12:09,840 bored. 372 00:12:10,000 --> 00:12:10,880 It does happen, right? 373 00:12:11,060 --> 00:12:12,820 For me, I've always been into history. 374 00:12:12,940 --> 00:12:13,860 It's always been my thing. 375 00:12:13,900 --> 00:12:15,660 And it's changed a lot of my personal 376 00:12:15,660 --> 00:12:15,980 brand. 377 00:12:16,100 --> 00:12:18,600 So now I have two different YouTube channels 378 00:12:18,600 --> 00:12:19,140 that I'm running. 379 00:12:19,560 --> 00:12:21,460 One is called Hidden Forces in History. 380 00:12:21,460 --> 00:12:23,960 And we talk about different things in history 381 00:12:23,960 --> 00:12:24,580 that have changed. 382 00:12:24,700 --> 00:12:27,220 So our episode coming out later today is 383 00:12:27,220 --> 00:12:29,640 about King Philip IV and the Knights Templar. 384 00:12:30,140 --> 00:12:31,400 And the reason that he killed them all 385 00:12:31,400 --> 00:12:33,020 in 1307 is he owed them way too 386 00:12:33,020 --> 00:12:34,240 much money that he couldn't pay them. 387 00:12:34,300 --> 00:12:35,540 So he made up this whole thing about 388 00:12:35,540 --> 00:12:36,740 heresy in order to be able to kill 389 00:12:36,740 --> 00:12:36,900 them. 390 00:12:37,340 --> 00:12:39,220 So those are long-term stories I'm talking 391 00:12:39,220 --> 00:12:40,880 about based in fact, based in things that 392 00:12:40,880 --> 00:12:41,260 are happening. 393 00:12:41,380 --> 00:12:42,960 And that channel is doing really well. 394 00:12:43,380 --> 00:12:45,520 I have a second channel called The Roman 395 00:12:45,520 --> 00:12:48,340 Pattern, where we apply the pattern of the 396 00:12:48,340 --> 00:12:50,380 fall of Rome to different things in the 397 00:12:50,380 --> 00:12:50,660 world. 398 00:12:51,140 --> 00:12:53,160 And that's been doing really well as well. 399 00:12:53,160 --> 00:12:56,060 So I think you have to consider once 400 00:12:56,060 --> 00:12:58,120 you get something that hits, if you continue 401 00:12:58,120 --> 00:12:59,800 to see it keeps hitting and it has 402 00:12:59,800 --> 00:13:02,800 legs, well, you might wanna start creating content 403 00:13:02,800 --> 00:13:04,560 around that, right, not just be a guest 404 00:13:04,560 --> 00:13:05,040 about it. 405 00:13:05,320 --> 00:13:07,440 And what I found is now, because I 406 00:13:07,440 --> 00:13:09,080 built, if you look at a lot of 407 00:13:09,080 --> 00:13:11,200 my socials, my banner for all of them 408 00:13:11,200 --> 00:13:12,200 is The Roman Pattern. 409 00:13:12,640 --> 00:13:15,720 And that's, I'm still getting inbound requests on 410 00:13:15,720 --> 00:13:15,820 that. 411 00:13:15,880 --> 00:13:17,180 I'm still having conversations on that. 412 00:13:17,240 --> 00:13:18,980 I'm still getting poked on bigger shows because 413 00:13:18,980 --> 00:13:22,280 I've really developed myself as a thought leader 414 00:13:22,280 --> 00:13:23,160 on this idea. 415 00:13:23,800 --> 00:13:26,020 Now, would that happen for every news story 416 00:13:26,020 --> 00:13:26,640 out there now? 417 00:13:26,780 --> 00:13:28,640 Sometimes you might get some immediate attention. 418 00:13:28,800 --> 00:13:30,000 You might be able to really benefit off 419 00:13:30,000 --> 00:13:30,740 of a news story. 420 00:13:31,320 --> 00:13:32,760 This was kind of a perfect storm in 421 00:13:32,760 --> 00:13:34,900 a lot of ways where the idea of 422 00:13:34,900 --> 00:13:36,640 Rome and the Roman Empire is something that 423 00:13:36,640 --> 00:13:38,920 people have talked about for hundreds, if not 424 00:13:38,920 --> 00:13:39,700 a thousand years. 425 00:13:40,160 --> 00:13:41,560 And it's continued to kind of go. 426 00:13:42,220 --> 00:13:43,280 So I think this is what's interesting. 427 00:13:43,380 --> 00:13:44,860 First of all, a completely unique approach. 428 00:13:44,920 --> 00:13:45,860 Never heard anything like this. 429 00:13:46,160 --> 00:13:47,360 But one of the things I wonder is 430 00:13:47,360 --> 00:13:49,580 that you have your core demographic, right? 431 00:13:49,580 --> 00:13:52,680 So Commander Brand serves whatever your demographic is. 432 00:13:52,780 --> 00:13:55,500 Let's just say it's a 35-year-old 433 00:13:55,500 --> 00:13:55,820 guy. 434 00:13:56,280 --> 00:13:58,720 But then what you're talking about history could 435 00:13:58,720 --> 00:14:03,000 very well potentially be a whole different audience. 436 00:14:03,560 --> 00:14:06,120 So in doing so, how is this at 437 00:14:06,120 --> 00:14:08,980 all supporting the main brand and how is 438 00:14:08,980 --> 00:14:10,780 it supporting the main brand since you're so 439 00:14:10,780 --> 00:14:13,200 off topic to what your company mainly does? 440 00:14:13,620 --> 00:14:15,020 And you might be speaking to a completely 441 00:14:15,020 --> 00:14:17,740 different demographic than what your target demographic is 442 00:14:17,740 --> 00:14:18,360 at Commander Brand. 443 00:14:18,880 --> 00:14:20,600 Here's the thing that's quite interesting. 444 00:14:21,040 --> 00:14:24,520 And we've actually found that our audience that 445 00:14:24,520 --> 00:14:27,660 we tend to work with, they're usually 40 446 00:14:27,660 --> 00:14:28,220 to 60. 447 00:14:28,480 --> 00:14:30,020 We work with a lot of men. 448 00:14:30,160 --> 00:14:31,500 We have some great women we work with. 449 00:14:31,540 --> 00:14:32,340 We work with a lot of men. 450 00:14:32,880 --> 00:14:34,720 And they tend to be very well-read. 451 00:14:35,400 --> 00:14:37,780 And what I find is they're actually, believe 452 00:14:37,780 --> 00:14:39,360 it or not, listening to these shows and 453 00:14:39,360 --> 00:14:39,500 on. 454 00:14:39,820 --> 00:14:41,860 So we've actually gotten a ton of business 455 00:14:41,860 --> 00:14:43,140 from people that are like, wait, this guy 456 00:14:43,140 --> 00:14:44,540 runs a PR agency and he's talking about 457 00:14:44,540 --> 00:14:45,560 Rome and he helped with PR. 458 00:14:45,720 --> 00:14:46,760 I should reach out to them. 459 00:14:47,240 --> 00:14:48,640 So that's one side of it. 460 00:14:49,020 --> 00:14:50,860 The other thing that's really helped as well 461 00:14:50,860 --> 00:14:54,680 is there's not another agency owner in my 462 00:14:54,680 --> 00:14:55,960 niche doing what I'm doing. 463 00:14:56,160 --> 00:14:58,880 So it's also helped to kind of solidify 464 00:14:58,880 --> 00:15:00,260 what we can do as a company by 465 00:15:00,260 --> 00:15:01,600 seeing like what we've been able to do 466 00:15:01,600 --> 00:15:02,180 for the CEO. 467 00:15:02,920 --> 00:15:06,160 So it's actually quite interesting that I've been 468 00:15:06,160 --> 00:15:09,540 able to reach my audience because they're well 469 00:15:09,540 --> 00:15:11,220 -read, they're interested in a lot of these 470 00:15:11,220 --> 00:15:13,720 things, they're interested in global topics and they're 471 00:15:13,720 --> 00:15:14,920 running large organizations. 472 00:15:14,920 --> 00:15:17,200 So for me, that match has actually been 473 00:15:17,200 --> 00:15:20,080 really good and it wasn't something we would 474 00:15:20,080 --> 00:15:21,000 have thought of going into it. 475 00:15:21,720 --> 00:15:22,100 I love it. 476 00:15:22,140 --> 00:15:23,260 And that makes a lot of sense because 477 00:15:23,260 --> 00:15:25,240 you're staying close to your core demographic. 478 00:15:25,360 --> 00:15:26,760 You're not talking about the Roman Empire and 479 00:15:26,760 --> 00:15:28,680 you're trying to market to 22-year-old 480 00:15:28,680 --> 00:15:29,460 women, for example. 481 00:15:29,620 --> 00:15:31,220 I mean, you want to find something at 482 00:15:31,220 --> 00:15:32,820 least relevant to that makes a lot of 483 00:15:32,820 --> 00:15:33,020 sense. 484 00:15:33,400 --> 00:15:34,020 So when you have- It's also the 485 00:15:34,020 --> 00:15:35,580 way you talk about it as well, right? 486 00:15:35,600 --> 00:15:37,780 Because like when I talk about the Roman 487 00:15:37,780 --> 00:15:41,040 Empire, I'm talking about it from a geopolitical 488 00:15:41,040 --> 00:15:41,960 perspective, right? 489 00:15:42,300 --> 00:15:43,720 I'm talking about it as kind of a 490 00:15:43,720 --> 00:15:45,180 pattern that you can apply to the modern 491 00:15:45,180 --> 00:15:45,540 world. 492 00:15:45,760 --> 00:15:47,680 So it has a lot of relevance to 493 00:15:47,680 --> 00:15:49,540 people running a company or running a brand 494 00:15:49,540 --> 00:15:51,720 now because they want to know, well, how 495 00:15:51,720 --> 00:15:53,380 can I predict what's going to happen next 496 00:15:53,380 --> 00:15:54,020 in the economy? 497 00:15:54,780 --> 00:15:56,800 And so I think that's one part of 498 00:15:56,800 --> 00:15:56,900 it. 499 00:15:56,920 --> 00:15:58,160 If I was just talking about the lives 500 00:15:58,160 --> 00:16:00,320 of emperors, well, that might be pigeonholing, but 501 00:16:00,320 --> 00:16:02,120 here I've been able to really get onto 502 00:16:02,120 --> 00:16:04,220 - And now a quick break to hear 503 00:16:04,220 --> 00:16:05,080 from our sponsor. 504 00:16:06,100 --> 00:16:07,760 Hey, it's Ty Crandall with Credit Suite. 505 00:16:07,900 --> 00:16:09,380 Many of our subscribers want to get the 506 00:16:09,380 --> 00:16:11,120 most money to grow their business at the 507 00:16:11,120 --> 00:16:12,080 best terms. 508 00:16:12,220 --> 00:16:14,360 Whether you're looking for startup capital, low-interest 509 00:16:14,360 --> 00:16:17,060 credit lines and loans, or business credit, we 510 00:16:17,060 --> 00:16:18,020 can definitely help you. 511 00:16:18,120 --> 00:16:19,980 So give us a call at 877-600 512 00:16:19,980 --> 00:16:23,640 -2487 or schedule your free consultation at creditsuite 513 00:16:23,640 --> 00:16:25,980 .com forward slash consult to see how much 514 00:16:25,980 --> 00:16:27,680 money you can get approved for today. 515 00:16:27,860 --> 00:16:30,280 A topic that's a little bit more geopolitical, 516 00:16:30,380 --> 00:16:32,360 even though I'm talking about ancient history and 517 00:16:32,360 --> 00:16:33,940 it's actually worked out really well. 518 00:16:34,060 --> 00:16:35,900 Sure, yeah, and we see Jocko and those 519 00:16:35,900 --> 00:16:37,440 guys do that in special forces, right? 520 00:16:37,480 --> 00:16:39,880 Where they come from military special forces and 521 00:16:39,880 --> 00:16:42,600 they adopt those military strategies to business and 522 00:16:42,600 --> 00:16:44,460 it just works really, really well. 523 00:16:44,540 --> 00:16:46,060 It's really well-received. 524 00:16:46,420 --> 00:16:48,260 So if you've got your differentiator like that, 525 00:16:48,260 --> 00:16:50,500 which is all brilliant, what do you find 526 00:16:50,500 --> 00:16:51,800 is working for the placement? 527 00:16:52,080 --> 00:16:54,160 Now, you talked about using, for example, AI 528 00:16:54,560 --> 00:16:56,420 to help you kind of customize a pitch 529 00:16:56,420 --> 00:16:58,680 to the actual host, but you know as 530 00:16:58,680 --> 00:17:00,240 well as I do, like the stuff I 531 00:17:00,240 --> 00:17:01,900 get is, hey, I really enjoyed your episode 532 00:17:01,900 --> 00:17:03,200 with Jeremy. 533 00:17:03,579 --> 00:17:05,520 It's really- I'm a big fan, Ty, 534 00:17:05,640 --> 00:17:06,640 big fan. 535 00:17:07,540 --> 00:17:10,040 It reminds me of John who talks about 536 00:17:10,040 --> 00:17:10,480 plumbing. 537 00:17:10,619 --> 00:17:12,140 I'm like, whoa, there's... 538 00:17:12,680 --> 00:17:15,680 So what are you finding is working to 539 00:17:15,680 --> 00:17:16,900 get people placed? 540 00:17:17,220 --> 00:17:18,780 Because, I mean, you know and I do, 541 00:17:18,819 --> 00:17:20,900 nine out of 10 emails we get are 542 00:17:20,900 --> 00:17:22,520 exactly that same form. 543 00:17:23,200 --> 00:17:26,420 So it gets down to the individualization, right? 544 00:17:26,440 --> 00:17:28,600 Like you kind of have your boilerplate of 545 00:17:28,600 --> 00:17:30,940 what's working, but you need to adapt that 546 00:17:30,940 --> 00:17:32,440 to each show that you're reaching out to. 547 00:17:32,540 --> 00:17:34,980 So for us, we don't do anywhere near 548 00:17:34,980 --> 00:17:36,380 as much bulk pitching as we do. 549 00:17:36,540 --> 00:17:38,580 We do a lot more personalized to that 550 00:17:38,580 --> 00:17:40,700 show we're speaking to pitching because we know 551 00:17:40,700 --> 00:17:42,420 what they're talking about and how they're talking 552 00:17:42,420 --> 00:17:44,560 about it, why it matters, why that client 553 00:17:44,560 --> 00:17:46,820 is good for that show, why that client 554 00:17:46,820 --> 00:17:48,840 would also be somebody that we want to 555 00:17:48,840 --> 00:17:49,280 speak to. 556 00:17:49,780 --> 00:17:51,480 So that's one of the things we've changed 557 00:17:51,480 --> 00:17:54,380 dramatically is we've reduced our total number of 558 00:17:54,380 --> 00:17:57,200 outflow and we've actually increased the quality. 559 00:17:57,920 --> 00:17:59,880 And because of that, we're having a better 560 00:17:59,880 --> 00:18:01,940 success rate of getting people booked on shows, 561 00:18:02,000 --> 00:18:04,040 but we're also having a better success rate 562 00:18:04,040 --> 00:18:05,380 of both the client and the host being 563 00:18:05,380 --> 00:18:06,100 thrilled with it. 564 00:18:06,520 --> 00:18:08,820 So like we just did some work with 565 00:18:08,820 --> 00:18:11,720 Sports Illustrated and they have a golf podcast 566 00:18:11,720 --> 00:18:13,400 that we ended up doing some work with. 567 00:18:13,980 --> 00:18:15,280 And we actually, believe it or not, have 568 00:18:15,280 --> 00:18:17,200 a lot of clients that their second thing 569 00:18:17,200 --> 00:18:18,180 they do is they golf. 570 00:18:18,720 --> 00:18:20,500 And this was actually a really good way 571 00:18:20,500 --> 00:18:21,860 to bring a lot of our clients into 572 00:18:21,860 --> 00:18:23,720 the kind of the Sports Illustrated podcast to 573 00:18:23,720 --> 00:18:26,260 talk about business, which usually a golf audience 574 00:18:26,260 --> 00:18:27,260 is a lot more affluent. 575 00:18:27,840 --> 00:18:29,180 So those are gonna be a lot more 576 00:18:29,180 --> 00:18:30,540 business people listening to that. 577 00:18:31,100 --> 00:18:33,300 So that's kind of the perspective we've changed 578 00:18:33,300 --> 00:18:34,600 and how we're doing our outreach. 579 00:18:34,680 --> 00:18:36,040 I think a lot of times an agency 580 00:18:36,040 --> 00:18:38,240 says, all right, you're in marketing. 581 00:18:38,560 --> 00:18:41,100 There's 3000 marketing podcasts out there. 582 00:18:41,180 --> 00:18:42,600 We're gonna write a marketing pitch and we're 583 00:18:42,600 --> 00:18:44,060 gonna kind of pitch till there's no tomorrow 584 00:18:44,640 --> 00:18:46,860 and tell them that we're their biggest fan 585 00:18:46,860 --> 00:18:47,780 and we'll get them booked. 586 00:18:48,120 --> 00:18:51,340 But what we find is we're really thinking 587 00:18:51,340 --> 00:18:54,180 more like a PR agency of how does 588 00:18:54,180 --> 00:18:56,160 this work for everyone involved and why does 589 00:18:56,160 --> 00:18:57,220 it matter to the show? 590 00:18:57,440 --> 00:18:59,240 Because I think for a lot of agencies, 591 00:18:59,240 --> 00:19:01,780 they're thinking I have this list and that's 592 00:19:01,780 --> 00:19:02,480 the list, right? 593 00:19:02,520 --> 00:19:04,500 I'm gonna reach out to 1000, 2000, whatever 594 00:19:04,500 --> 00:19:05,060 it might be. 595 00:19:05,540 --> 00:19:07,880 And for us, we're looking at these as 596 00:19:07,880 --> 00:19:09,940 the strategic shows the client will be good 597 00:19:09,940 --> 00:19:11,920 for, let's focus on how we get those 598 00:19:11,920 --> 00:19:13,340 booked and how we make those work. 599 00:19:13,620 --> 00:19:14,880 So I think when you look at that 600 00:19:14,880 --> 00:19:17,220 differently, it kind of changes the whole perspective, 601 00:19:17,340 --> 00:19:19,140 how it works and also that communication as 602 00:19:19,140 --> 00:19:19,340 well. 603 00:19:20,060 --> 00:19:22,300 How are you finding the shows that are 604 00:19:22,300 --> 00:19:23,900 worth the time in the strategy? 605 00:19:24,060 --> 00:19:25,420 Are you using AI to help? 606 00:19:25,860 --> 00:19:27,300 Because a lot of them, like we went 607 00:19:27,300 --> 00:19:29,120 to just business podcasts by the time you're 608 00:19:29,120 --> 00:19:32,160 done compiling that list, it's all changed, right? 609 00:19:32,160 --> 00:19:34,860 So like, how are you going about finding 610 00:19:34,860 --> 00:19:36,940 the right shows that's the right fit for 611 00:19:36,940 --> 00:19:37,380 the guest? 612 00:19:38,040 --> 00:19:40,600 So that's more of something we've done internally 613 00:19:40,600 --> 00:19:42,120 because since we've been doing this for a 614 00:19:42,120 --> 00:19:44,800 decade, we've actually built our own database, which 615 00:19:44,800 --> 00:19:46,380 has about 10,000 shows. 616 00:19:46,500 --> 00:19:48,380 I think at this point, obviously we're adding 617 00:19:48,380 --> 00:19:50,460 new ones all the time, but we've also 618 00:19:50,460 --> 00:19:52,280 had to change the things we look at. 619 00:19:52,600 --> 00:19:55,660 Number one, Apple podcast charts are not very 620 00:19:55,660 --> 00:19:57,880 reliable because number one, people can game the 621 00:19:57,880 --> 00:19:58,220 system. 622 00:19:58,320 --> 00:20:00,480 So you can see somebody in the top 623 00:20:00,480 --> 00:20:05,080 100 of podcasts and they have one show 624 00:20:05,080 --> 00:20:07,420 and the guest is nobody ever, anybody's ever 625 00:20:07,420 --> 00:20:07,940 heard of. 626 00:20:07,960 --> 00:20:09,240 And you're kind of like, ah, you paying 627 00:20:09,240 --> 00:20:11,000 somebody on Fiverr or Upwork or whatever it 628 00:20:11,000 --> 00:20:11,320 may be. 629 00:20:11,800 --> 00:20:14,000 And those charts also change every four hours, 630 00:20:14,060 --> 00:20:14,280 right? 631 00:20:14,300 --> 00:20:16,700 So it's not something that we see as 632 00:20:16,700 --> 00:20:17,460 a really good indicator. 633 00:20:17,620 --> 00:20:20,540 So what we ended up doing was building 634 00:20:21,060 --> 00:20:23,260 what we call a visibility score. 635 00:20:23,440 --> 00:20:25,680 And we look at 12 different factors to 636 00:20:25,680 --> 00:20:27,120 really decide what a good show is. 637 00:20:27,200 --> 00:20:28,680 So first we take a look at what 638 00:20:28,680 --> 00:20:29,720 does the client want to be in front 639 00:20:29,720 --> 00:20:31,720 of, but then we're also, and we have 640 00:20:31,720 --> 00:20:33,720 a mathematical formula to actually take a look 641 00:20:33,720 --> 00:20:35,240 at how much each one is weighted, but 642 00:20:35,240 --> 00:20:37,660 you look at estimated traffic and there's a 643 00:20:37,660 --> 00:20:38,980 few different tools out there for that. 644 00:20:39,100 --> 00:20:41,280 I think Podchaster does it, Raphonic does it. 645 00:20:41,720 --> 00:20:43,280 And so estimated traffic is one of them. 646 00:20:43,420 --> 00:20:45,220 We also look at YouTube traffic. 647 00:20:45,760 --> 00:20:46,900 And we look at YouTube, one of the 648 00:20:46,900 --> 00:20:48,460 big things we look at to tie is, 649 00:20:49,140 --> 00:20:50,680 all right, so they have a million subs, 650 00:20:50,900 --> 00:20:53,400 but what is the ratio of comments to 651 00:20:53,400 --> 00:20:53,780 views? 652 00:20:54,020 --> 00:20:55,700 Because if they have 10,000 views and 653 00:20:55,700 --> 00:20:57,760 nobody's commented on the video, well, that's a 654 00:20:57,760 --> 00:20:58,480 red flag, right? 655 00:20:58,480 --> 00:21:00,740 So we look at YouTube, we look at 656 00:21:00,740 --> 00:21:03,300 Instagram, we look at LinkedIn, we look at 657 00:21:03,300 --> 00:21:05,560 chart rankings on Average and Apple Podcasts and 658 00:21:05,560 --> 00:21:05,920 Spotify. 659 00:21:06,780 --> 00:21:08,620 We look at, we also survey our clients 660 00:21:08,620 --> 00:21:09,840 and the hosts after every show. 661 00:21:10,140 --> 00:21:11,860 So a survey point is also something to 662 00:21:11,860 --> 00:21:12,520 look at as well. 663 00:21:12,760 --> 00:21:14,780 And based on that, we're able to kind 664 00:21:14,780 --> 00:21:15,400 of score them. 665 00:21:15,460 --> 00:21:17,280 I think it's out of zero to 36 666 00:21:17,280 --> 00:21:19,120 is what our scoring is and kind of 667 00:21:19,120 --> 00:21:20,680 see what our fitment score is. 668 00:21:21,300 --> 00:21:23,240 So that's how it's changed for us because 669 00:21:23,240 --> 00:21:25,040 we've, over the years, we've looked at so 670 00:21:25,040 --> 00:21:27,080 many different factors and we found that there's 671 00:21:27,080 --> 00:21:28,980 not really just one that defines what a 672 00:21:28,980 --> 00:21:29,680 good show is. 673 00:21:30,200 --> 00:21:31,920 And I think as well, people can get 674 00:21:31,920 --> 00:21:34,920 so thrown off by traffic as well because 675 00:21:34,920 --> 00:21:36,980 the biggest show is not necessarily the best 676 00:21:36,980 --> 00:21:37,260 show. 677 00:21:37,480 --> 00:21:40,420 Like we have a client that works with 678 00:21:40,420 --> 00:21:43,220 small agencies, like they work with veterinarians, they 679 00:21:43,220 --> 00:21:45,000 work with chiropractors, people like that. 680 00:21:45,520 --> 00:21:47,300 Those shows aren't very big, but they're really 681 00:21:47,300 --> 00:21:48,640 valuable to that client, right? 682 00:21:48,740 --> 00:21:51,760 So also finding and establishing the natures is 683 00:21:51,760 --> 00:21:53,560 kind of the first place you start before 684 00:21:53,560 --> 00:21:55,580 you even look at any of those factors 685 00:21:55,580 --> 00:21:56,580 of what a good show is. 686 00:21:57,000 --> 00:21:57,900 Yeah, and I love that. 687 00:21:58,060 --> 00:21:59,760 It's why you guys are the best in 688 00:21:59,760 --> 00:22:00,180 the space. 689 00:22:00,320 --> 00:22:02,080 I mean, because you have an internal algorithm 690 00:22:02,080 --> 00:22:03,920 that looks at all these 12 data points 691 00:22:03,920 --> 00:22:05,560 and then says, this is the best shows 692 00:22:05,560 --> 00:22:06,940 to get placed on where you're gonna maximize 693 00:22:06,940 --> 00:22:07,660 your return. 694 00:22:07,800 --> 00:22:08,960 Because you and I know that's not the 695 00:22:08,960 --> 00:22:09,560 industry norm. 696 00:22:09,700 --> 00:22:11,020 The industry norms, they just try to place 697 00:22:11,020 --> 00:22:12,400 you wherever you can get to be able 698 00:22:12,400 --> 00:22:16,400 to fulfill the number that they're expected to 699 00:22:16,400 --> 00:22:18,540 deliver and then your quality's subpar. 700 00:22:18,660 --> 00:22:21,140 So I love that it's quality over quantity. 701 00:22:21,760 --> 00:22:22,780 Are you still finding that even- Well, 702 00:22:22,800 --> 00:22:24,880 because also like those pit, like do you 703 00:22:24,880 --> 00:22:26,100 get some of the pitches too that pitch 704 00:22:26,100 --> 00:22:26,920 you to be on shows? 705 00:22:27,000 --> 00:22:28,060 Can I also get some of those? 706 00:22:28,680 --> 00:22:29,940 And like I get them and it's like, 707 00:22:30,000 --> 00:22:31,500 would you like to be on 50 podcasts 708 00:22:31,500 --> 00:22:32,440 in the next six months? 709 00:22:32,480 --> 00:22:33,940 I'm like, oh God, no, please don't do 710 00:22:33,940 --> 00:22:34,620 that to me. 711 00:22:34,760 --> 00:22:37,280 Like I think people have this idea that 712 00:22:37,280 --> 00:22:38,940 you have to go on all of these 713 00:22:38,940 --> 00:22:41,220 podcasts when it's the quality of the conversations 714 00:22:41,220 --> 00:22:43,000 you're having, Ty, that's what really matters. 715 00:22:43,140 --> 00:22:44,380 And as somebody that's been a host for 716 00:22:44,380 --> 00:22:46,000 a long time, I think that's something you 717 00:22:46,000 --> 00:22:46,820 really understand. 718 00:22:47,040 --> 00:22:48,300 It's the quality of these conversations. 719 00:22:48,740 --> 00:22:50,640 It's actually interesting because I'm sure you deal 720 00:22:50,640 --> 00:22:51,220 with the same thing. 721 00:22:51,300 --> 00:22:52,820 Like I get solicited to be on a 722 00:22:52,820 --> 00:22:55,000 lot of shows and then it's almost as 723 00:22:55,000 --> 00:22:57,780 difficult process of figuring out whether or not 724 00:22:57,780 --> 00:22:59,000 I want to be on that show that 725 00:22:59,000 --> 00:23:00,540 it is to decide what shows I want 726 00:23:00,540 --> 00:23:01,200 to be on, right? 727 00:23:01,240 --> 00:23:02,700 Because you got to dig deep. 728 00:23:02,800 --> 00:23:04,260 Like they're not even saying enough on their 729 00:23:04,260 --> 00:23:06,540 reach out to understand the show, the demographic, 730 00:23:06,720 --> 00:23:07,280 what it's about. 731 00:23:07,320 --> 00:23:08,560 And then you got to dig and dig 732 00:23:08,560 --> 00:23:08,820 and dig. 733 00:23:08,880 --> 00:23:10,360 And the more work it is, it's like, 734 00:23:10,400 --> 00:23:12,120 this is just, this is not working. 735 00:23:12,320 --> 00:23:13,420 This isn't my job, man. 736 00:23:15,620 --> 00:23:16,340 It's overwhelming. 737 00:23:16,620 --> 00:23:18,160 So there's a lot to be said to 738 00:23:18,160 --> 00:23:18,340 that. 739 00:23:18,480 --> 00:23:20,700 So do you still find email outreach is 740 00:23:20,700 --> 00:23:22,480 the best to get in touch with potential 741 00:23:22,480 --> 00:23:23,520 shows that you want to be on? 742 00:23:24,080 --> 00:23:25,140 It depends, right? 743 00:23:25,220 --> 00:23:27,080 Like I think if you're bulk pitching now 744 00:23:27,080 --> 00:23:30,120 and that's because Yahoo and Google have changed 745 00:23:30,120 --> 00:23:32,340 dramatically on what they're sending to spam or 746 00:23:32,340 --> 00:23:34,240 like I can be in a thread with 747 00:23:34,240 --> 00:23:36,120 somebody and their response could send to spam. 748 00:23:36,240 --> 00:23:38,080 So like I just find that doesn't work 749 00:23:38,080 --> 00:23:39,200 as well as it used to. 750 00:23:39,480 --> 00:23:42,760 We're doing a lot more individualized social media 751 00:23:42,760 --> 00:23:45,820 pitching but any email reach out we're doing 752 00:23:45,820 --> 00:23:47,700 that's being the most successful is a lot 753 00:23:47,700 --> 00:23:48,940 of individualized patching. 754 00:23:49,020 --> 00:23:50,560 Like what's written for that person. 755 00:23:50,700 --> 00:23:52,000 It's written for that show. 756 00:23:52,000 --> 00:23:53,260 It's written for that topic. 757 00:23:53,700 --> 00:23:55,580 So as I said, we've scaled back our 758 00:23:55,580 --> 00:23:58,620 numbers dramatically because also to the way it 759 00:23:58,620 --> 00:24:01,220 used to be done just because Google and 760 00:24:01,220 --> 00:24:03,200 Yahoo has changed doesn't work as well, right? 761 00:24:03,340 --> 00:24:05,720 And that's why even in the marketing world 762 00:24:05,720 --> 00:24:07,040 we used to get a lot of leads 763 00:24:07,040 --> 00:24:09,160 off a cold email and that strategy also 764 00:24:09,160 --> 00:24:10,460 doesn't work as well as it used to 765 00:24:10,460 --> 00:24:12,420 just because Yahoo and Google have changed. 766 00:24:13,600 --> 00:24:14,340 That's interesting. 767 00:24:14,680 --> 00:24:16,240 So really the key is to figure out 768 00:24:16,240 --> 00:24:17,380 the show that you want to be on, 769 00:24:17,620 --> 00:24:20,100 learn about that show and then refine the 770 00:24:20,100 --> 00:24:22,540 pitch to really say, look, we understand your 771 00:24:22,540 --> 00:24:22,800 show. 772 00:24:22,900 --> 00:24:23,860 We understand your audience. 773 00:24:24,220 --> 00:24:26,860 Here's realistically why this guest is a good 774 00:24:26,860 --> 00:24:28,940 fit and would really be able to enhance 775 00:24:28,940 --> 00:24:29,480 the experience. 776 00:24:29,980 --> 00:24:32,400 And then from there it's reaching out, spending 777 00:24:32,400 --> 00:24:34,980 quality reach outs through probably their top social 778 00:24:34,980 --> 00:24:36,420 media channels as well as email. 779 00:24:37,220 --> 00:24:38,980 Well, and it's also being in communication as 780 00:24:38,980 --> 00:24:39,320 well, right? 781 00:24:39,380 --> 00:24:41,160 Like let's say I reach out to XYZ 782 00:24:41,160 --> 00:24:42,660 show and they say no on that client. 783 00:24:43,220 --> 00:24:44,980 Well, this is a great opportunity to have 784 00:24:44,980 --> 00:24:45,820 a conversation too. 785 00:24:45,900 --> 00:24:47,100 Well, what are you looking for in a 786 00:24:47,100 --> 00:24:47,740 great cast, right? 787 00:24:47,740 --> 00:24:49,220 Because I might have somebody that is a 788 00:24:49,220 --> 00:24:50,280 good fit for them as well. 789 00:24:50,280 --> 00:24:52,700 But I think not everybody's thinking in that 790 00:24:52,700 --> 00:24:53,200 way. 791 00:24:53,380 --> 00:24:54,400 Like, all right, I got a no next 792 00:24:54,400 --> 00:24:54,700 show. 793 00:24:55,320 --> 00:24:56,980 And that's also something you need to think 794 00:24:56,980 --> 00:24:59,820 about when you're kind of running cohesive kind 795 00:24:59,820 --> 00:25:01,140 of lineup of clients to try to get 796 00:25:01,140 --> 00:25:03,540 on shows is a no for somebody isn't 797 00:25:03,540 --> 00:25:05,380 a no for somebody else, right? 798 00:25:05,400 --> 00:25:06,640 I think that's what you have to understand 799 00:25:06,640 --> 00:25:07,000 as well. 800 00:25:07,520 --> 00:25:10,500 Your mindset first has to be about serving 801 00:25:10,500 --> 00:25:11,940 the show that you're reaching out to. 802 00:25:12,420 --> 00:25:14,740 And when you kind of detach yourself from 803 00:25:14,740 --> 00:25:17,220 client success, you're going to find you're going 804 00:25:17,220 --> 00:25:19,360 to have more client success because you care 805 00:25:19,360 --> 00:25:20,320 about the shows you're booking. 806 00:25:21,080 --> 00:25:21,880 That makes a lot of sense. 807 00:25:22,100 --> 00:25:22,220 Yeah. 808 00:25:22,920 --> 00:25:24,800 I mean, it really exists as personalization which 809 00:25:24,800 --> 00:25:26,120 is what people don't want to do. 810 00:25:26,280 --> 00:25:27,780 Today's society- It's a hard work. 811 00:25:28,100 --> 00:25:28,580 It is. 812 00:25:28,980 --> 00:25:30,320 And a lot of people just don't want 813 00:25:30,320 --> 00:25:30,680 to do it. 814 00:25:30,720 --> 00:25:31,680 They just want to rip them. 815 00:25:31,760 --> 00:25:32,760 They just want to go through and say, 816 00:25:32,880 --> 00:25:34,980 here's the show and cold email and whatever 817 00:25:34,980 --> 00:25:35,740 it may be. 818 00:25:36,080 --> 00:25:38,620 Maybe a slight level of personalization where AI 819 00:25:38,620 --> 00:25:41,180 helps but not put the real research in 820 00:25:41,180 --> 00:25:44,540 and then really, really sniper target who is 821 00:25:44,540 --> 00:25:46,320 the best fit and then spend your time 822 00:25:46,320 --> 00:25:47,700 going after the ones that are going to 823 00:25:47,700 --> 00:25:48,700 get you the biggest return. 824 00:25:48,880 --> 00:25:50,580 It's interesting how people just don't want to 825 00:25:50,580 --> 00:25:52,680 do the stuff that requires a level- 826 00:25:52,680 --> 00:25:55,240 Here's the thing is people have this false 827 00:25:55,240 --> 00:25:58,900 idea that that's the hard way to individualize 828 00:25:58,900 --> 00:25:59,220 it. 829 00:25:59,320 --> 00:26:02,400 When in actuality, believe it or not, it's 830 00:26:02,400 --> 00:26:05,980 actually the easy way because you can do 831 00:26:05,980 --> 00:26:07,700 a lot of outreach and get no return 832 00:26:07,700 --> 00:26:10,400 where you can do minimal outreach and actually 833 00:26:10,400 --> 00:26:12,120 get the return you're looking for because you're 834 00:26:12,120 --> 00:26:13,580 spending the time to get that product. 835 00:26:14,060 --> 00:26:15,700 Where I think a lot of times people 836 00:26:15,700 --> 00:26:17,180 just think, okay, I don't even know if 837 00:26:17,180 --> 00:26:17,720 it's laziness. 838 00:26:17,840 --> 00:26:19,940 I just think that they think that to 839 00:26:19,940 --> 00:26:21,800 do it on a small basis is too 840 00:26:21,800 --> 00:26:25,660 small when you actually might do 10% 841 00:26:25,660 --> 00:26:27,040 of the outreach and get a 50% 842 00:26:27,040 --> 00:26:27,920 higher output, right? 843 00:26:28,500 --> 00:26:29,680 Yeah, that makes a lot of sense. 844 00:26:29,880 --> 00:26:33,340 And with AI and VAs, it's not like 845 00:26:33,340 --> 00:26:34,260 you're doing it yourself. 846 00:26:34,440 --> 00:26:37,420 If you're using automation or you're not using 847 00:26:37,420 --> 00:26:39,560 automation, if you're using people right and technology 848 00:26:39,560 --> 00:26:41,820 right, then it doesn't take as much as 849 00:26:41,820 --> 00:26:43,340 it used to to really be able to 850 00:26:43,340 --> 00:26:44,900 drill down and research to find the right 851 00:26:44,900 --> 00:26:45,540 shows to be on. 852 00:26:45,540 --> 00:26:47,920 Yeah, and I will say, as you start 853 00:26:47,920 --> 00:26:51,660 building a portfolio of press that you have, 854 00:26:52,320 --> 00:26:54,000 being able to say, hey, I was an 855 00:26:54,000 --> 00:26:56,520 XYZ show, here's a link, does help you 856 00:26:56,520 --> 00:26:57,840 to your credibility of other shows. 857 00:26:58,060 --> 00:27:00,820 But the thing you wanna understand is if 858 00:27:00,820 --> 00:27:02,380 I'm reaching out to this host, well, who 859 00:27:02,380 --> 00:27:03,440 does this host respect? 860 00:27:03,960 --> 00:27:05,340 And if you know you've been on a 861 00:27:05,340 --> 00:27:07,760 show that that host respects, well, you're gonna 862 00:27:07,760 --> 00:27:08,520 bring it up, right? 863 00:27:08,820 --> 00:27:10,700 I'm a huge fan of the historian Dan 864 00:27:10,700 --> 00:27:11,080 Jones. 865 00:27:11,460 --> 00:27:13,340 I know that, because I was in his 866 00:27:13,340 --> 00:27:15,380 podcast, that Chris Williamson is a big fan 867 00:27:15,380 --> 00:27:16,300 of Dan Jones as well. 868 00:27:16,440 --> 00:27:17,760 So of course, I'm gonna talk about Dan 869 00:27:17,760 --> 00:27:18,320 Jones, right? 870 00:27:18,700 --> 00:27:20,020 So I think when you look at that, 871 00:27:20,080 --> 00:27:22,220 you wanna think about what matters to some 872 00:27:22,220 --> 00:27:23,120 of the different shows out there. 873 00:27:23,760 --> 00:27:25,760 Commander Brand, like I said, from my opinion, 874 00:27:25,840 --> 00:27:26,960 from everything I've looked at, you guys are 875 00:27:26,960 --> 00:27:28,480 the biggest and best in the space of 876 00:27:28,480 --> 00:27:29,860 helping guests get placed. 877 00:27:29,920 --> 00:27:31,140 And we talked about some of the internal 878 00:27:31,140 --> 00:27:32,680 strategies on what helps that. 879 00:27:33,100 --> 00:27:34,600 So talk a little bit about the experience. 880 00:27:34,740 --> 00:27:36,520 Like if I'm coming in and I'm interested 881 00:27:36,520 --> 00:27:38,700 in getting placed on podcasts, what is it 882 00:27:38,700 --> 00:27:41,440 that you do that's unique to help me 883 00:27:41,440 --> 00:27:42,720 get placed on the best podcasts? 884 00:27:42,720 --> 00:27:44,360 We've already hit on some of those things, 885 00:27:44,500 --> 00:27:44,820 obviously. 886 00:27:45,200 --> 00:27:46,520 Well, if the number one thing is helping 887 00:27:46,520 --> 00:27:48,460 you to identify your differentiator and how we're 888 00:27:48,460 --> 00:27:49,260 gonna talk about that. 889 00:27:49,700 --> 00:27:51,580 Because I think a lot of times, I 890 00:27:51,580 --> 00:27:53,200 know someone's not a client for me, Ty, 891 00:27:53,300 --> 00:27:55,500 when they say, oh, I don't wanna do 892 00:27:55,500 --> 00:27:56,860 all the stuff it takes to start, I 893 00:27:56,860 --> 00:27:57,820 just wanna get on shows. 894 00:27:58,000 --> 00:27:59,800 It's like, great, so there's another company, you 895 00:27:59,800 --> 00:28:00,700 can go talk to them. 896 00:28:01,180 --> 00:28:03,240 Because I know for us, if we're not 897 00:28:03,240 --> 00:28:04,740 able to do that groundwork, we're not gonna 898 00:28:04,740 --> 00:28:06,000 be able to get you what you're asking 899 00:28:06,000 --> 00:28:06,260 for. 900 00:28:06,340 --> 00:28:07,940 So for us, we're taking a look at 901 00:28:07,940 --> 00:28:10,040 what is the story that's hitting, what's happening 902 00:28:10,040 --> 00:28:10,860 out there in the media world? 903 00:28:10,960 --> 00:28:11,900 How do we discuss it? 904 00:28:11,900 --> 00:28:13,300 What are the shows we wanna target? 905 00:28:13,840 --> 00:28:16,300 What's kind of the stair step to getting 906 00:28:16,300 --> 00:28:17,760 to that show, which would be a really 907 00:28:17,760 --> 00:28:18,600 big win for us? 908 00:28:19,120 --> 00:28:20,580 So that's what we're really figuring out our 909 00:28:20,580 --> 00:28:23,580 first month is that, but also we've added 910 00:28:23,580 --> 00:28:25,620 some things as well recently, like in the 911 00:28:25,620 --> 00:28:28,240 last year, because videos become a really big 912 00:28:28,240 --> 00:28:28,500 deal. 913 00:28:28,960 --> 00:28:31,200 So we also do a lighting and set 914 00:28:31,200 --> 00:28:31,960 design console. 915 00:28:32,260 --> 00:28:34,120 We help with setting up what your shot 916 00:28:34,120 --> 00:28:35,880 looks like, what your lighting looks like, because 917 00:28:35,880 --> 00:28:37,160 you can see my shot is different to 918 00:28:37,160 --> 00:28:37,940 last time we spoke. 919 00:28:38,040 --> 00:28:39,200 I think I was in my other space. 920 00:28:39,720 --> 00:28:41,240 So that's something we really take a look 921 00:28:41,240 --> 00:28:42,560 at because that quality matters. 922 00:28:43,040 --> 00:28:45,540 And then as well, we also help our 923 00:28:45,540 --> 00:28:47,540 clients with, well, what is work for our 924 00:28:47,540 --> 00:28:48,720 clients in remarketing? 925 00:28:48,900 --> 00:28:50,720 Because I think people have to understand that 926 00:28:50,720 --> 00:28:53,900 a podcast isn't the final destination, it's also 927 00:28:53,900 --> 00:28:54,680 what you do with it. 928 00:28:55,060 --> 00:28:56,840 So we've actually compiled a lot of data 929 00:28:56,840 --> 00:28:59,020 on what our clients were doing previously, and 930 00:28:59,020 --> 00:29:00,260 we share that with all of our clients 931 00:29:00,260 --> 00:29:01,340 so they can include it in their marketing. 932 00:29:02,020 --> 00:29:03,820 So I think for us, that's really looking 933 00:29:03,820 --> 00:29:05,340 at what is the strategy to get the 934 00:29:05,340 --> 00:29:05,780 ratios? 935 00:29:06,000 --> 00:29:07,060 How do we talk about it? 936 00:29:07,420 --> 00:29:08,580 How do we communicate it? 937 00:29:08,920 --> 00:29:11,000 And you might be a great cast, you 938 00:29:11,000 --> 00:29:12,960 might have some great conversations, but we might 939 00:29:12,960 --> 00:29:15,280 have some insight that could help you be 940 00:29:15,280 --> 00:29:16,680 a bit better, but also help you get 941 00:29:16,680 --> 00:29:18,100 booked on some of those shows you haven't 942 00:29:18,100 --> 00:29:18,900 been earlier booked on. 943 00:29:20,040 --> 00:29:22,100 Yeah, super, super effective. 944 00:29:22,280 --> 00:29:23,640 I mean, what you guys do is phenomenal. 945 00:29:23,960 --> 00:29:26,040 So where can everybody go that's watching this 946 00:29:26,040 --> 00:29:28,140 to be able to learn more about kind 947 00:29:28,140 --> 00:29:30,340 of both sides of that, the podcast production 948 00:29:30,340 --> 00:29:32,340 part, but especially the guest booking part? 949 00:29:32,900 --> 00:29:35,600 So we actually put together something really great 950 00:29:35,600 --> 00:29:35,860 for them. 951 00:29:35,880 --> 00:29:37,020 If they kind of want to see where 952 00:29:37,020 --> 00:29:39,040 they stand online, we put together something called 953 00:29:39,040 --> 00:29:40,400 the brand authority analysis. 954 00:29:41,140 --> 00:29:42,320 And that'll actually take a look at all 955 00:29:42,320 --> 00:29:43,900 of your online credibility and kind of give 956 00:29:43,900 --> 00:29:45,280 you a score on where you stand and 957 00:29:45,280 --> 00:29:46,380 kind of give you what some of your 958 00:29:46,380 --> 00:29:47,360 action steps should be. 959 00:29:47,940 --> 00:29:49,920 So if you go to commanderbrand.com slash 960 00:29:49,920 --> 00:29:53,000 analysis, they can grab that brand authority analysis 961 00:29:53,000 --> 00:29:54,760 and they'll kind of give an idea where 962 00:29:54,760 --> 00:29:55,120 they stand. 963 00:29:55,220 --> 00:29:56,440 If they want to have a conversation with 964 00:29:56,440 --> 00:29:58,040 us after that, they can definitely do that.