(Transcribed by TurboScribe.ai. Go Unlimited to remove this message.) Welcome to the Business Credit and Financing Show.
Each week, we talk about the growth strategies
that matter most to entrepreneurs.
Listen in as we discuss the secrets to
getting credit and money to start and grow
your business.
And enjoy as we talk with seasoned business
owners, coaches, and industry leaders on a variety
of topics from advertising and marketing to the
nuts and bolts of running a highly successful
business.
And now, to introduce the host of our
show, financial expert and award-winning author, Ty
Crandall.
Hello, and thanks for joining us today.
I'm super excited you could be here.
Look, today we're gonna talk about something that's
gonna be very beneficial because it's really gonna
help you grow your business this year and
beyond.
And what we're gonna do is we're gonna
dive in and talk a little bit about
getting placed on podcasts, not just getting placed
on podcasts, like getting picked up on podcasts.
I mean, like a strategy to really differentiate
yourself, make yourself stand out, which by the
way, that alone will help you significantly outside
of the realm of just getting booked on
podcasts, but then how to use that differentiation
to actually get booked on a lot of
the biggest podcasts that are out there and
give you almost free and instant access to
a much, much, much larger audience.
So with us today is Jeremy Ryan Slaten.
Jeremy's been with us a few times because
he is the magician, the master in anything
to do with podcasting space.
He's actually an entrepreneur, a media expert, an
author, and founder and CEO of Command Your
Brand, which is actually a premier PR and
podcast placement firm, helping visionary founders build trust,
authority, and cultural influence through new media.
And he actually studied literature at Oxford University.
He holds a master degree in something interesting
that we're gonna talk about here in a
few minutes and is also a former champion
powerlifter.
Now, after actually surviving life-threatening circumstances at
19 and witnessing his mother's disability, debilitating stroke
at 24, Jeremy actually developed the resilience that
shapes his purpose today.
And then in 2015, he actually launched Create
Your Own Life, which is now the Jeremy
Ryan Slate Show, which reached 10,000 downloads
in his first month and was featured by
Neil Patel.
Now, he actually, his work has been recognized
by Inc., by CIO Magazine, by BuzzFeed, by
Influensive, and Podcast Magazine 40 under 40 in
podcasting in 2022.
And by 2024, Command Your Brand grew to
a 15-person team, securing nearly 6,500
podcast placements for impact-driven founders focused on
changing culture and humanity.
Jeremy, what's up, man?
Thanks for joining me today.
Hey, man, it's always great to hang out.
It's been a bit since we connected and
it's always a great conversation.
So thanks for having me, man.
Yeah, I'm really glad you're here because we
were talking before we got started and you
have just, you're crushing it.
I mean, you're already off to the best
month that you've had in like well over
a year using some new strategies, man.
So I'm excited that you're here and get
to share because a lot of our audience
wants to know what you're doing that's so
effective to kind of take you to the
level that you're at now.
Yeah, well, on the sales side, one of
the things that's really helped us is for
years we had a model of just having
one conversation with our prospects.
And we changed that to now really doing
a discovery call and a strategy call.
And I got to tell you, man, it's
helped from obviously a revenue perspective, but also
from a relationship building perspective, because then those
strategy calls, we're really coming into them with
a better viewpoint for the person we're speaking
to and also for the company.
So really we're kind of granting everybody a
better time of day and a higher quality
conversation.
And it's just really been their revenue.
So that's one side of it.
The other side of it is the media
that I've personally been able to pick up
in the last two years has been, I've
been on shows I didn't even think were
possible for me.
Like I just did Cleared Hot with Andy
Stump from Black Rifle Coffee.
I've been on Timcast.
I've been on one of PBD's shows, which
is called Unusual Suspects.
I'm gonna go to Miami for that.
I was on InfoWars two years ago.
So I've had a lot of kind of
incredible growth that I didn't expect this year.
And it was the last two years, and
that was from really changing media strategies.
So it's kind of this two-pronged thing
that's really helped us to grow a lot
more.
Yeah, and I wanna talk a little bit
more about all of this, because there's so
many interesting things you're doing I think we
can learn from.
But you are, in my opinion, I'm not
stating that this is fact, but you are
the biggest and best in the podcast booking
space.
And for those- Thank you.
Well-deserved, well-deserved.
And for those that don't know, that means
what you do is help take somebody and
get booked and placed on podcasts.
So the fact that you're getting yourself placed
on these biggest podcasts, I think is reflective
of the kind of services that you guys
are offering over there.
So what are you finding is working well
for you personally and for the organization to
help your clients and to help you get
booked on some of these big podcasts?
Well, so I guess let me go to
the personal experience side of it, because that
kind of, we've learned a lot from that,
that we've changed our company processes from.
So I think when people look at PR
a lot of times, there's some misunderstandings of,
the media just wants to cover me because
I exist, right?
And I think people don't typically understand that
there is a media cycle, there are things
happening out there, and there are reasons that
someone wants to talk to you.
And when you look at why someone wanna
talk to you, it is important to understand
what's happening in the news, right, like what
is occurring.
Now, does that mean that you should saddle
yourself to every news story out there now?
But you're in Florida, what does Florida have
a lot of hurricanes, right?
I talked to a guy a couple of
years ago that has a roofing company, and
he became the go-to guy after Florida
got its last big hurricane.
So you take a look at the media
cycle and you see how can I take
a story that I can really connect with
and make myself match up with it.
So for me, I don't know if you
remember this, but there was a meme that
popped up about two years ago, and I
did not think it was gonna have the
legs that it had, but a meme popped
up, and it was about how often the
men think about the Roman Empire.
And it was wives and girlfriends asking their
boyfriend or their husband, what are you thinking
about right now?
And they're like, I'm thinking about Rome.
And funny enough, Ty, my master's degree, and
this has gone back 20 years ago now,
I studied the propaganda of the first Roman
emperors, Caesar Augustus, and how he basically convinced
people that they still lived in a republic,
even though they didn't anymore, and allowed himself
to make himself a king without ever saying
he was king.
So it was a very kind of interesting
way he used propaganda, and that's what I
studied in school.
So I basically looked at how he looked
at Alexander the Great and kind of other
great rulers and said, well, what did they
do?
And he basically bought the blueprint for himself
and was able to create an empire that
lasted almost 500 years.
If you wanna have an argument with some
people out there about the Easter Roman Empire,
which becomes called Byzantium, you could say 2000
years, because that goes until 1453.
But I looked at that, and that's what
I did in school, and then I didn't
do anything with it for 15 to 20
years.
And then this meme popped up.
My wife goes, honey, it's your time to
shine, right?
Because Saturday Night Live picked it up.
They had a whole song, which is actually
a pretty good song.
And it was in a lot of different
places, media.
So I reached out to James Altucher that,
I've done a number of different things with
James.
We did a live show a few years
ago, right in front of a studio audience.
And I said, James, I have an idea.
I wanna do a episode about the fall
of Rome and the things we can learn
from it.
And that episode did so well, it led
me to then getting booked on Tim Poole's
Culture War podcast, ended up speaking to people
at Valuetainment about doing an episode, and I
went down to Miami to do an episode.
So we saw very quickly, saw a lot
of momentum off of that.
And I think when people are thinking about
what is your thing you're gonna talk about,
I think very often they wanna talk about
just the nuts and bolts of how they
grew their business.
And those things were important, but when you're
looking at larger shows, they care about what's
newsworthy, what's media worthy, what are people talking
about?
And that was one of the things that
allowed me to really kind of catapult myself.
So then I had a number of these
conversations.
I think the thing you find when you're
talking about something new is you kind of
test your talking points, right?
Like what are people interested in?
So one of the big things I talked
about is inflation, right?
Because national debt here in America is a
big conversation, right?
I don't think we're ever gonna pay it
off.
It keeps growing every year.
There's a couple of congressmen that have pins
they wear with digital numbers on it of
the national debt going up and up and
up.
So it's a very newsworthy conversation to talk
about, well, what did Rome do to their
economy in this kind of fall or collapsing
stage?
So that was one thing that ended up
really hitting, and it's something that I'm still
talking about to this day.
And then they also looked at, well, is
America an empire is a conversation that happened.
So that was also something we were kind
of able to pull into that conversation.
So the thing you find is the more
of these conversations you have, it's almost like
a survey.
You start finding out which ones are working.
And then once you really have something that's
going well, you can use that to kind
of pitch bigger shows, right?
Because when you're looking at reaching out to
bigger shows, they think about big ideas, like
things that are kind of, like things that
would be in a bestselling book, right?
Like that's what you really wanna take a
look at.
And everybody out there has written a business
book, but very few people actually have a
bestselling business book.
So you look at what is the difference
in how they communicate, and it's the way
they communicate their big ideas.
So once you have that down, and you
have a way that's working, I've actually leaned
on chat GPT quite a bit, because then
you can take a look at, well, I
wanna talk to this host.
These are the things I care about.
This is the idea that I have, or
the thought process I put together.
Help me formulate something that's a little better.
And what you'll generally get is something that
sounds like AI.
Do you wanna go on a journey where
we talk about blah, blah, blah, blah, which
people read that like, oh my gosh, this
is AI.
So I use that as kind of a
base starting point, and then I can kind
of edit that, and reconstruct it, and make
it work for each one of those individual
shows.
And we've got some cool stuff coming up.
I just got booked on Chris Williamson's Modern
Wisdom, which was the number eight podcast in
the world for 2025.
So we had a lot of great success
on that.
And it's really from getting down the big
idea, how you're communicating it, finding something that's
in the media cycle newsworthy, and then figuring
out how to pitch it to the right
person.
Like that is a really, really vital point.
When I think very often people think, all
right, I wanna get booked on podcasts, I'll
hire XYZ company, which is not a bad
idea.
But when you're looking at it, you have
to realize what is my differentiating characteristic, right?
And that's one of the things that our
agency does help with, but a lot of
agencies don't really pay attention to that PR
side of things.
And if you wanna have a big idea
or a big story, that's gonna be the
thing that really hits.
I love all this.
There's so much to unpack.
And your agency is at commandyourbrand.com.
Sorry, can I talk to that taking my
breath there?
No, it's interesting because there's so many things
to unpack.
I mean, so first of all, I don't
remember that meme, right?
So that was a couple of years ago,
but I think it's interesting because- It
was 2019 that it popped up.
So I was actually really late to the
game, but it was still like somewhat media
relevant.
So then are you still, is that still
your differentiator today?
Because like to your point, you find what's
working in media and then you kind of
ride that way, or not ride the wave,
but you find a way to use that
as the talking point to bring it relevant
to like current events.
But you found something six years ago and
went in with it today.
That's not really relevant.
So are you still- For me, it
is.
And I think that's the thing is I,
what ended up happening is I built so
much brand during that time that now people
that are interested in those topics have started
to come to me, which is quite interesting.
And it's actually, for me, changed a lot
of what my brand talks about because for
years I was talking to athletes, bestselling authors,
a lot of people like that.
And you've been doing this, I think, almost
as long or longer than I have, Ty.
And as a host, sometimes you do get
bored.
It does happen, right?
For me, I've always been into history.
It's always been my thing.
And it's changed a lot of my personal
brand.
So now I have two different YouTube channels
that I'm running.
One is called Hidden Forces in History.
And we talk about different things in history
that have changed.
So our episode coming out later today is
about King Philip IV and the Knights Templar.
And the reason that he killed them all
in 1307 is he owed them way too
much money that he couldn't pay them.
So he made up this whole thing about
heresy in order to be able to kill
them.
So those are long-term stories I'm talking
about based in fact, based in things that
are happening.
And that channel is doing really well.
I have a second channel called The Roman
Pattern, where we apply the pattern of the
fall of Rome to different things in the
world.
And that's been doing really well as well.
So I think you have to consider once
you get something that hits, if you continue
to see it keeps hitting and it has
legs, well, you might wanna start creating content
around that, right, not just be a guest
about it.
And what I found is now, because I
built, if you look at a lot of
my socials, my banner for all of them
is The Roman Pattern.
And that's, I'm still getting inbound requests on
that.
I'm still having conversations on that.
I'm still getting poked on bigger shows because
I've really developed myself as a thought leader
on this idea.
Now, would that happen for every news story
out there now?
Sometimes you might get some immediate attention.
You might be able to really benefit off
of a news story.
This was kind of a perfect storm in
a lot of ways where the idea of
Rome and the Roman Empire is something that
people have talked about for hundreds, if not
a thousand years.
And it's continued to kind of go.
So I think this is what's interesting.
First of all, a completely unique approach.
Never heard anything like this.
But one of the things I wonder is
that you have your core demographic, right?
So Commander Brand serves whatever your demographic is.
Let's just say it's a 35-year-old
guy.
But then what you're talking about history could
very well potentially be a whole different audience.
So in doing so, how is this at
all supporting the main brand and how is
it supporting the main brand since you're so
off topic to what your company mainly does?
And you might be speaking to a completely
different demographic than what your target demographic is
at Commander Brand.
Here's the thing that's quite interesting.
And we've actually found that our audience that
we tend to work with, they're usually 40
to 60.
We work with a lot of men.
We have some great women we work with.
We work with a lot of men.
And they tend to be very well-read.
And what I find is they're actually, believe
it or not, listening to these shows and
on.
So we've actually gotten a ton of business
from people that are like, wait, this guy
runs a PR agency and he's talking about
Rome and he helped with PR.
I should reach out to them.
So that's one side of it.
The other thing that's really helped as well
is there's not another agency owner in my
niche doing what I'm doing.
So it's also helped to kind of solidify
what we can do as a company by
seeing like what we've been able to do
for the CEO.
So it's actually quite interesting that I've been
able to reach my audience because they're well
-read, they're interested in a lot of these
things, they're interested in global topics and they're
running large organizations.
So for me, that match has actually been
really good and it wasn't something we would
have thought of going into it.
I love it.
And that makes a lot of sense because
you're staying close to your core demographic.
You're not talking about the Roman Empire and
you're trying to market to 22-year-old
women, for example.
I mean, you want to find something at
least relevant to that makes a lot of
sense.
So when you have- It's also the
way you talk about it as well, right?
Because like when I talk about the Roman
Empire, I'm talking about it from a geopolitical
perspective, right?
I'm talking about it as kind of a
pattern that you can apply to the modern
world.
So it has a lot of relevance to
people running a company or running a brand
now because they want to know, well, how
can I predict what's going to happen next
in the economy?
And so I think that's one part of
it.
If I was just talking about the lives
of emperors, well, that might be pigeonholing, but
here I've been able to really get onto
- And now a quick break to hear
from our sponsor.
Hey, it's Ty Crandall with Credit Suite.
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A topic that's a little bit more geopolitical,
even though I'm talking about ancient history and
it's actually worked out really well.
Sure, yeah, and we see Jocko and those
guys do that in special forces, right?
Where they come from military special forces and
they adopt those military strategies to business and
it just works really, really well.
It's really well-received.
So if you've got your differentiator like that,
which is all brilliant, what do you find
is working for the placement?
Now, you talked about using, for example, AI
to help you kind of customize a pitch
to the actual host, but you know as
well as I do, like the stuff I
get is, hey, I really enjoyed your episode
with Jeremy.
It's really- I'm a big fan, Ty,
big fan.
It reminds me of John who talks about
plumbing.
I'm like, whoa, there's...
So what are you finding is working to
get people placed?
Because, I mean, you know and I do,
nine out of 10 emails we get are
exactly that same form.
So it gets down to the individualization, right?
Like you kind of have your boilerplate of
what's working, but you need to adapt that
to each show that you're reaching out to.
So for us, we don't do anywhere near
as much bulk pitching as we do.
We do a lot more personalized to that
show we're speaking to pitching because we know
what they're talking about and how they're talking
about it, why it matters, why that client
is good for that show, why that client
would also be somebody that we want to
speak to.
So that's one of the things we've changed
dramatically is we've reduced our total number of
outflow and we've actually increased the quality.
And because of that, we're having a better
success rate of getting people booked on shows,
but we're also having a better success rate
of both the client and the host being
thrilled with it.
So like we just did some work with
Sports Illustrated and they have a golf podcast
that we ended up doing some work with.
And we actually, believe it or not, have
a lot of clients that their second thing
they do is they golf.
And this was actually a really good way
to bring a lot of our clients into
the kind of the Sports Illustrated podcast to
talk about business, which usually a golf audience
is a lot more affluent.
So those are gonna be a lot more
business people listening to that.
So that's kind of the perspective we've changed
and how we're doing our outreach.
I think a lot of times an agency
says, all right, you're in marketing.
There's 3000 marketing podcasts out there.
We're gonna write a marketing pitch and we're
gonna kind of pitch till there's no tomorrow
and tell them that we're their biggest fan
and we'll get them booked.
But what we find is we're really thinking
more like a PR agency of how does
this work for everyone involved and why does
it matter to the show?
Because I think for a lot of agencies,
they're thinking I have this list and that's
the list, right?
I'm gonna reach out to 1000, 2000, whatever
it might be.
And for us, we're looking at these as
the strategic shows the client will be good
for, let's focus on how we get those
booked and how we make those work.
So I think when you look at that
differently, it kind of changes the whole perspective,
how it works and also that communication as
well.
How are you finding the shows that are
worth the time in the strategy?
Are you using AI to help?
Because a lot of them, like we went
to just business podcasts by the time you're
done compiling that list, it's all changed, right?
So like, how are you going about finding
the right shows that's the right fit for
the guest?
So that's more of something we've done internally
because since we've been doing this for a
decade, we've actually built our own database, which
has about 10,000 shows.
I think at this point, obviously we're adding
new ones all the time, but we've also
had to change the things we look at.
Number one, Apple podcast charts are not very
reliable because number one, people can game the
system.
So you can see somebody in the top
100 of podcasts and they have one show
and the guest is nobody ever, anybody's ever
heard of.
And you're kind of like, ah, you paying
somebody on Fiverr or Upwork or whatever it
may be.
And those charts also change every four hours,
right?
So it's not something that we see as
a really good indicator.
So what we ended up doing was building
what we call a visibility score.
And we look at 12 different factors to
really decide what a good show is.
So first we take a look at what
does the client want to be in front
of, but then we're also, and we have
a mathematical formula to actually take a look
at how much each one is weighted, but
you look at estimated traffic and there's a
few different tools out there for that.
I think Podchaster does it, Raphonic does it.
And so estimated traffic is one of them.
We also look at YouTube traffic.
And we look at YouTube, one of the
big things we look at to tie is,
all right, so they have a million subs,
but what is the ratio of comments to
views?
Because if they have 10,000 views and
nobody's commented on the video, well, that's a
red flag, right?
So we look at YouTube, we look at
Instagram, we look at LinkedIn, we look at
chart rankings on Average and Apple Podcasts and
Spotify.
We look at, we also survey our clients
and the hosts after every show.
So a survey point is also something to
look at as well.
And based on that, we're able to kind
of score them.
I think it's out of zero to 36
is what our scoring is and kind of
see what our fitment score is.
So that's how it's changed for us because
we've, over the years, we've looked at so
many different factors and we found that there's
not really just one that defines what a
good show is.
And I think as well, people can get
so thrown off by traffic as well because
the biggest show is not necessarily the best
show.
Like we have a client that works with
small agencies, like they work with veterinarians, they
work with chiropractors, people like that.
Those shows aren't very big, but they're really
valuable to that client, right?
So also finding and establishing the natures is
kind of the first place you start before
you even look at any of those factors
of what a good show is.
Yeah, and I love that.
It's why you guys are the best in
the space.
I mean, because you have an internal algorithm
that looks at all these 12 data points
and then says, this is the best shows
to get placed on where you're gonna maximize
your return.
Because you and I know that's not the
industry norm.
The industry norms, they just try to place
you wherever you can get to be able
to fulfill the number that they're expected to
deliver and then your quality's subpar.
So I love that it's quality over quantity.
Are you still finding that even- Well,
because also like those pit, like do you
get some of the pitches too that pitch
you to be on shows?
Can I also get some of those?
And like I get them and it's like,
would you like to be on 50 podcasts
in the next six months?
I'm like, oh God, no, please don't do
that to me.
Like I think people have this idea that
you have to go on all of these
podcasts when it's the quality of the conversations
you're having, Ty, that's what really matters.
And as somebody that's been a host for
a long time, I think that's something you
really understand.
It's the quality of these conversations.
It's actually interesting because I'm sure you deal
with the same thing.
Like I get solicited to be on a
lot of shows and then it's almost as
difficult process of figuring out whether or not
I want to be on that show that
it is to decide what shows I want
to be on, right?
Because you got to dig deep.
Like they're not even saying enough on their
reach out to understand the show, the demographic,
what it's about.
And then you got to dig and dig
and dig.
And the more work it is, it's like,
this is just, this is not working.
This isn't my job, man.
It's overwhelming.
So there's a lot to be said to
that.
So do you still find email outreach is
the best to get in touch with potential
shows that you want to be on?
It depends, right?
Like I think if you're bulk pitching now
and that's because Yahoo and Google have changed
dramatically on what they're sending to spam or
like I can be in a thread with
somebody and their response could send to spam.
So like I just find that doesn't work
as well as it used to.
We're doing a lot more individualized social media
pitching but any email reach out we're doing
that's being the most successful is a lot
of individualized patching.
Like what's written for that person.
It's written for that show.
It's written for that topic.
So as I said, we've scaled back our
numbers dramatically because also to the way it
used to be done just because Google and
Yahoo has changed doesn't work as well, right?
And that's why even in the marketing world
we used to get a lot of leads
off a cold email and that strategy also
doesn't work as well as it used to
just because Yahoo and Google have changed.
That's interesting.
So really the key is to figure out
the show that you want to be on,
learn about that show and then refine the
pitch to really say, look, we understand your
show.
We understand your audience.
Here's realistically why this guest is a good
fit and would really be able to enhance
the experience.
And then from there it's reaching out, spending
quality reach outs through probably their top social
media channels as well as email.
Well, and it's also being in communication as
well, right?
Like let's say I reach out to XYZ
show and they say no on that client.
Well, this is a great opportunity to have
a conversation too.
Well, what are you looking for in a
great cast, right?
Because I might have somebody that is a
good fit for them as well.
But I think not everybody's thinking in that
way.
Like, all right, I got a no next
show.
And that's also something you need to think
about when you're kind of running cohesive kind
of lineup of clients to try to get
on shows is a no for somebody isn't
a no for somebody else, right?
I think that's what you have to understand
as well.
Your mindset first has to be about serving
the show that you're reaching out to.
And when you kind of detach yourself from
client success, you're going to find you're going
to have more client success because you care
about the shows you're booking.
That makes a lot of sense.
Yeah.
I mean, it really exists as personalization which
is what people don't want to do.
Today's society- It's a hard work.
It is.
And a lot of people just don't want
to do it.
They just want to rip them.
They just want to go through and say,
here's the show and cold email and whatever
it may be.
Maybe a slight level of personalization where AI
helps but not put the real research in
and then really, really sniper target who is
the best fit and then spend your time
going after the ones that are going to
get you the biggest return.
It's interesting how people just don't want to
do the stuff that requires a level-
Here's the thing is people have this false
idea that that's the hard way to individualize
it.
When in actuality, believe it or not, it's
actually the easy way because you can do
a lot of outreach and get no return
where you can do minimal outreach and actually
get the return you're looking for because you're
spending the time to get that product.
Where I think a lot of times people
just think, okay, I don't even know if
it's laziness.
I just think that they think that to
do it on a small basis is too
small when you actually might do 10%
of the outreach and get a 50%
higher output, right?
Yeah, that makes a lot of sense.
And with AI and VAs, it's not like
you're doing it yourself.
If you're using automation or you're not using
automation, if you're using people right and technology
right, then it doesn't take as much as
it used to to really be able to
drill down and research to find the right
shows to be on.
Yeah, and I will say, as you start
building a portfolio of press that you have,
being able to say, hey, I was an
XYZ show, here's a link, does help you
to your credibility of other shows.
But the thing you wanna understand is if
I'm reaching out to this host, well, who
does this host respect?
And if you know you've been on a
show that that host respects, well, you're gonna
bring it up, right?
I'm a huge fan of the historian Dan
Jones.
I know that, because I was in his
podcast, that Chris Williamson is a big fan
of Dan Jones as well.
So of course, I'm gonna talk about Dan
Jones, right?
So I think when you look at that,
you wanna think about what matters to some
of the different shows out there.
Commander Brand, like I said, from my opinion,
from everything I've looked at, you guys are
the biggest and best in the space of
helping guests get placed.
And we talked about some of the internal
strategies on what helps that.
So talk a little bit about the experience.
Like if I'm coming in and I'm interested
in getting placed on podcasts, what is it
that you do that's unique to help me
get placed on the best podcasts?
We've already hit on some of those things,
obviously.
Well, if the number one thing is helping
you to identify your differentiator and how we're
gonna talk about that.
Because I think a lot of times, I
know someone's not a client for me, Ty,
when they say, oh, I don't wanna do
all the stuff it takes to start, I
just wanna get on shows.
It's like, great, so there's another company, you
can go talk to them.
Because I know for us, if we're not
able to do that groundwork, we're not gonna
be able to get you what you're asking
for.
So for us, we're taking a look at
what is the story that's hitting, what's happening
out there in the media world?
How do we discuss it?
What are the shows we wanna target?
What's kind of the stair step to getting
to that show, which would be a really
big win for us?
So that's what we're really figuring out our
first month is that, but also we've added
some things as well recently, like in the
last year, because videos become a really big
deal.
So we also do a lighting and set
design console.
We help with setting up what your shot
looks like, what your lighting looks like, because
you can see my shot is different to
last time we spoke.
I think I was in my other space.
So that's something we really take a look
at because that quality matters.
And then as well, we also help our
clients with, well, what is work for our
clients in remarketing?
Because I think people have to understand that
a podcast isn't the final destination, it's also
what you do with it.
So we've actually compiled a lot of data
on what our clients were doing previously, and
we share that with all of our clients
so they can include it in their marketing.
So I think for us, that's really looking
at what is the strategy to get the
ratios?
How do we talk about it?
How do we communicate it?
And you might be a great cast, you
might have some great conversations, but we might
have some insight that could help you be
a bit better, but also help you get
booked on some of those shows you haven't
been earlier booked on.
Yeah, super, super effective.
I mean, what you guys do is phenomenal.
So where can everybody go that's watching this
to be able to learn more about kind
of both sides of that, the podcast production
part, but especially the guest booking part?
So we actually put together something really great
for them.
If they kind of want to see where
they stand online, we put together something called
the brand authority analysis.
And that'll actually take a look at all
of your online credibility and kind of give
you a score on where you stand and
kind of give you what some of your
action steps should be.
So if you go to commanderbrand.com slash
analysis, they can grab that brand authority analysis
and they'll kind of give an idea where
they stand.
If they want to have a conversation with
us after that, they can definitely do that.