1
00:00:01,830 --> 00:00:06,180
Hello there, health coaches, thank
you so much for joining me today.

2
00:00:06,900 --> 00:00:11,880
I have a question for you before we
dive into today's episode because

3
00:00:11,880 --> 00:00:15,720
this came up for me recently. I
wonder if you have a friend like this.

4
00:00:15,730 --> 00:00:19,680
I have a friend who never, ever cooks.

5
00:00:19,800 --> 00:00:22,770
We have a lot of things in
common. This is not one of them.

6
00:00:22,920 --> 00:00:27,420
And the last time I saw her, she said,
you know Michelle, I bought a chicken.

7
00:00:27,450 --> 00:00:30,450
I bought a whole chicken.
This was a big deal.

8
00:00:30,450 --> 00:00:34,410
She never purchased a whole chicken before
and she tried cooking it and she said

9
00:00:35,250 --> 00:00:39,330
it didn't come out so great. And I
said, what went wrong? She goes, well,

10
00:00:39,930 --> 00:00:44,190
I put it in the slow
cooker and it was too mush.

11
00:00:45,330 --> 00:00:45,630
Well,

12
00:00:45,630 --> 00:00:50,490
all of a sudden I had about 300 pieces
of advice that wanted to come out of

13
00:00:50,490 --> 00:00:53,190
my mouth all at once.
For starters,

14
00:00:53,190 --> 00:00:58,050
putting a chicken in the slow cooker
for a pulled chicken kind of dinner,

15
00:00:58,050 --> 00:00:59,610
or if you want to make chicken salad,

16
00:00:59,730 --> 00:01:02,070
that's a fantastic way to
cook a chicken really fast,

17
00:01:02,070 --> 00:01:04,290
especially while you go to
work. Just throw it in there.

18
00:01:04,300 --> 00:01:06,510
I wanted to tell her and
then I wanted to tell her,

19
00:01:06,520 --> 00:01:09,750
and then you could just keep the
bones in there and make chicken broth.

20
00:01:10,050 --> 00:01:12,840
And then I wanted to tell her,
if you really want it crispy,

21
00:01:13,110 --> 00:01:16,290
don't use a slow cooker. You got to
roast that burden. You know what?

22
00:01:16,290 --> 00:01:20,940
I rubbed mine with baking powder
and salt to get the skin really

23
00:01:21,060 --> 00:01:21,630
crispy,

24
00:01:21,630 --> 00:01:24,780
and I wanted to ask her if she had a
meat thermometer because some people like

25
00:01:24,780 --> 00:01:27,030
to roast at 350 degrees.

26
00:01:27,240 --> 00:01:32,190
I prefer going higher for the first
20 minutes and so on and so forth.

27
00:01:33,270 --> 00:01:36,300
See, I personally have
spent, if couldn't tell,

28
00:01:36,300 --> 00:01:40,830
I've spent a lot of time perfecting
my whole chicken cooking techniques,

29
00:01:41,670 --> 00:01:43,230
but my friend Jennifer,

30
00:01:43,800 --> 00:01:48,060
she just would've been overwhelmed if I
blathered on and on about all of this.

31
00:01:48,060 --> 00:01:51,120
And maybe for some of you
listening, you're nodding
your head and you're saying,

32
00:01:51,120 --> 00:01:53,190
yes, Michelle. I like to
cook my chicken that way too.

33
00:01:53,190 --> 00:01:55,770
Or some of you were saying,
no, I never do it that way.

34
00:01:56,010 --> 00:01:59,730
But for her it was just like it
would've been information overload.

35
00:01:59,850 --> 00:02:04,560
So instead, because I know my
friend, I just smiled and I said,

36
00:02:05,340 --> 00:02:09,660
try roasting it next time.
So here's my question,

37
00:02:09,930 --> 00:02:14,670
have you ever known how to do something?
And you're like, you're so good at it.

38
00:02:14,790 --> 00:02:15,870
So well-versed,

39
00:02:15,870 --> 00:02:20,670
you just know it inside and out
and then other people get confused.

40
00:02:20,970 --> 00:02:22,380
You give them too much.

41
00:02:23,220 --> 00:02:28,110
They need just the basics. And like me,

42
00:02:28,110 --> 00:02:30,090
you want to give them way too much advice.

43
00:02:30,480 --> 00:02:33,720
I think this happens quite
a bit as health coaches,

44
00:02:33,840 --> 00:02:36,360
especially when we're
working with clients,

45
00:02:36,360 --> 00:02:38,400
we have to be really careful of this.

46
00:02:38,970 --> 00:02:41,940
It can feel like someone's trying to
drink from a fire hose when we're like,

47
00:02:41,940 --> 00:02:44,130
and then do this and then do
that and then buy it organic,

48
00:02:44,130 --> 00:02:47,870
and then it's just too much.
It also happens

49
00:02:49,200 --> 00:02:53,550
to us as health coaches, it happens
to you too. Business owners,

50
00:02:54,150 --> 00:02:58,740
if you're new to cooking chicken or
if you're new to say building your

51
00:02:58,750 --> 00:03:01,210
mailing list, which is today's topic,

52
00:03:01,600 --> 00:03:06,250
sometimes I know that you just
need the basics in order to

53
00:03:06,250 --> 00:03:10,150
move forward. So that's what
today's episode is all about.

54
00:03:10,450 --> 00:03:15,070
I'm going to be explaining the basics
of how the whole mailing list thing

55
00:03:15,070 --> 00:03:18,670
works and offering lead
magnets or freebies.

56
00:03:18,850 --> 00:03:20,590
What's that whole process?

57
00:03:20,860 --> 00:03:25,030
And I'm going to tell you about the free
tools that you'll use to get the job

58
00:03:25,030 --> 00:03:29,500
done. That's it. No more, no less.

59
00:03:29,500 --> 00:03:31,360
You with me? Alright.

60
00:03:31,420 --> 00:03:35,290
This episode is brought to
you by my upcoming free event.

61
00:03:35,290 --> 00:03:37,750
It's called your Next 100 Email Contacts.

62
00:03:38,080 --> 00:03:40,810
If you're looking to start
or to grow your email list,

63
00:03:40,990 --> 00:03:44,290
join us this June, 2024. It's all free.

64
00:03:44,290 --> 00:03:47,920
It's at healthcoachpower.com/email.

65
00:03:47,920 --> 00:03:50,800
We already have hundreds and hundreds
of health coaches signed up for this.

66
00:03:50,980 --> 00:03:55,150
So go run now. Hit pause. If you're
watching this, listening to this later,

67
00:03:55,150 --> 00:03:58,630
go to healthcoachpower.com/email
and get yourself signed up.

68
00:03:59,800 --> 00:04:03,850
Today's topic is all about the
basics of the mailing list.

69
00:04:04,090 --> 00:04:08,980
It's inspired by a question that Jesse
asked in our Facebook group. So Jesse,

70
00:04:09,010 --> 00:04:10,900
thank you for posting your question.

71
00:04:10,900 --> 00:04:13,600
I love when I can answer
your questions more fully.

72
00:04:13,600 --> 00:04:15,760
I always try to answer
in the Facebook group,

73
00:04:16,060 --> 00:04:20,020
but when I can answer more fully
in an episode, I try to do so.

74
00:04:20,080 --> 00:04:22,720
So let's do it today.
This is what Jesse said.

75
00:04:24,130 --> 00:04:29,050
I'm having some trouble with
understanding the process of mailing lists

76
00:04:29,050 --> 00:04:31,840
and lead magnets. For example,

77
00:04:32,260 --> 00:04:36,850
when something like a free recipe is
offered and the enter your name and email

78
00:04:36,850 --> 00:04:40,060
pops up and they enter it
to receive the freebie,

79
00:04:40,270 --> 00:04:45,250
is that hosted by one's website
or an app like Practice Better?

80
00:04:45,970 --> 00:04:48,370
I thought it was something like
Constant Contact or MailChimp,

81
00:04:48,370 --> 00:04:50,890
but not sure that's what I need.

82
00:04:51,730 --> 00:04:55,150
So very good questions.
Jesse, thank you for asking.

83
00:04:55,150 --> 00:04:59,500
I know you're not the only
one who's confused by this.
No one. Just to be clear,

84
00:04:59,590 --> 00:05:04,510
none of us were born
understanding any of this mailing

85
00:05:04,510 --> 00:05:07,300
list lead magnets funnels.
What the heck is this stuff?

86
00:05:07,930 --> 00:05:12,130
I remember as a new coach, so I started
my health coaching business in 2009.

87
00:05:12,640 --> 00:05:17,590
I would spend hours, days going
down rabbit holes like this,

88
00:05:17,590 --> 00:05:21,250
just trying to figure out is this what
I need for my health coaching business?

89
00:05:21,490 --> 00:05:25,930
Getting a hint from maybe one article
and following the trail and it can't just

90
00:05:25,930 --> 00:05:27,340
wasting so much time.

91
00:05:27,910 --> 00:05:32,260
What I learned is that some
tools that are out there and some

92
00:05:32,260 --> 00:05:36,940
processes that you'll hear
about are for larger companies

93
00:05:37,480 --> 00:05:42,400
and they can be really complex and
a lot of times as health coaches,

94
00:05:43,030 --> 00:05:47,110
we don't need all that. We don't need
to pay for all that first of all,

95
00:05:47,110 --> 00:05:49,660
but we just literally
don't need all of that.

96
00:05:50,440 --> 00:05:54,760
We most often just need the basics. So
there's some good news for everybody.

97
00:05:55,630 --> 00:05:59,870
So I want to start off just
Explaining the concept of a mailing list.

98
00:06:00,050 --> 00:06:02,960
I know we have listeners who are
like mailing list. What's that?

99
00:06:02,960 --> 00:06:06,110
I don't have one of those. So
let me explain a mailing list.

100
00:06:06,110 --> 00:06:08,960
Obviously that's going to be
a list of email addresses,

101
00:06:09,110 --> 00:06:13,160
but I'm not talking about a list that
you have on a pad of paper over here on

102
00:06:13,160 --> 00:06:17,060
your desk or a spreadsheet that
you started on your computer.

103
00:06:17,120 --> 00:06:21,230
Those are good starts. But when
we're referring to your mailing list,

104
00:06:21,230 --> 00:06:22,310
your formal mailing list,

105
00:06:22,320 --> 00:06:27,050
we're talking about taking those
names of people who want to be on your

106
00:06:27,060 --> 00:06:31,370
mailing list. And we all start
with our friends, our family,

107
00:06:31,520 --> 00:06:34,910
people that we would email anyway in life.

108
00:06:35,120 --> 00:06:39,260
We all kind of start with that small
group and we take those names and we have

109
00:06:39,260 --> 00:06:43,490
to upload them to an
email service provider.

110
00:06:43,610 --> 00:06:48,440
That's how all of us start a mailing list.
And an email service

111
00:06:48,440 --> 00:06:52,790
provider is not Gmail or Yahoo.

112
00:06:52,820 --> 00:06:56,300
Those are your personal email inboxes.

113
00:06:56,450 --> 00:07:01,250
I'm talking about an email service
provider meant to help you manage your

114
00:07:01,250 --> 00:07:03,260
mailing list because it
doesn't just send emails.

115
00:07:03,270 --> 00:07:07,250
It really manages the whole process
when you get an email and at the bottom

116
00:07:07,250 --> 00:07:11,000
there's a little link that says
unsubscribe. That's how you do that.

117
00:07:11,030 --> 00:07:13,910
You send emails through an email service.

118
00:07:14,060 --> 00:07:17,780
So when someone clicks that
unsubscribe link, which is fine,

119
00:07:17,810 --> 00:07:20,720
but if we have somebody on our list who
doesn't want to be there, God bless,

120
00:07:20,720 --> 00:07:22,490
they're going to click
the link. That's okay.

121
00:07:23,060 --> 00:07:27,410
And the email service provider takes care
of making sure they don't get any more

122
00:07:27,560 --> 00:07:31,640
emails from us. Does a lot
of other things too. I mean,

123
00:07:31,640 --> 00:07:36,020
not only are you going to be able to
manage your list, you can tag people.

124
00:07:36,020 --> 00:07:40,940
These are people who all came to
my workshop in March. These are all

125
00:07:40,940 --> 00:07:45,650
people who expressed interest
in cooking Whole chickens,

126
00:07:46,430 --> 00:07:48,500
for example. Whatever it is,

127
00:07:49,100 --> 00:07:52,970
you can really get to know your
list and tag people appropriately.

128
00:07:53,420 --> 00:07:56,990
You can see behavior when
you send out an email.

129
00:07:56,990 --> 00:08:01,820
So if I'm in Gmail and I send a
personal email to my best friend,

130
00:08:02,180 --> 00:08:03,800
I'm not going to know when she opens it.

131
00:08:03,830 --> 00:08:06,770
I'm not going to know if she clicks
on any links that I sent her.

132
00:08:07,070 --> 00:08:09,230
That information is just not available.

133
00:08:09,410 --> 00:08:13,220
But when you email your list
through an email service provider,

134
00:08:13,340 --> 00:08:16,160
you can see how many people opened this,

135
00:08:16,640 --> 00:08:20,090
how many people clicked on the
links, who were those people.

136
00:08:20,780 --> 00:08:24,410
So you really get more information and
you can get a lot smarter about what

137
00:08:24,410 --> 00:08:27,500
you're sending, finding out what
resonates with your audience.

138
00:08:27,860 --> 00:08:29,690
So I could go on and on about that,

139
00:08:29,840 --> 00:08:34,760
but that's the main distinction. So you
do want to set up an email list with an

140
00:08:34,770 --> 00:08:37,940
email service provider. Many are free.

141
00:08:38,000 --> 00:08:41,540
There are lots of different options out
there. And when I say many are free,

142
00:08:41,540 --> 00:08:44,240
many are free for a time,

143
00:08:44,750 --> 00:08:49,100
they give you a free version
and sometimes those free

144
00:08:49,110 --> 00:08:53,840
versions have lots and lots of features
and will last you for a very long time.

145
00:08:54,440 --> 00:08:56,610
Other times free versions
are more limited.

146
00:08:56,940 --> 00:09:01,500
So this is where we've done a lot of
comparison shopping for our health

147
00:09:01,500 --> 00:09:05,040
coaches, and I can let you know
that at least as of this recording,

148
00:09:05,220 --> 00:09:09,000
we are strongly recommending
a company called ConvertKit,

149
00:09:09,240 --> 00:09:13,650
which soon is changing their
name by the way, to just Kit.

150
00:09:14,070 --> 00:09:18,540
So if you would like to
check out ConvertKit or Kit,

151
00:09:18,600 --> 00:09:23,280
you can go to healthcoachpower.com/
and if you go to

152
00:09:23,280 --> 00:09:24,113
pricing,

153
00:09:24,120 --> 00:09:28,080
you'll see there is a free plan.
They have a 14 day trial and on their paid

154
00:09:28,080 --> 00:09:31,590
plans, but you don't need those. You just
need a free plan to get started with.

155
00:09:31,950 --> 00:09:32,850
And boom,

156
00:09:32,880 --> 00:09:37,650
you're well on your way to having a formal
official mailing list for your health

157
00:09:37,650 --> 00:09:40,380
coaching business. So that's step one.

158
00:09:41,610 --> 00:09:46,350
What Jesse was asking about in
the question was about opt-in

159
00:09:46,350 --> 00:09:47,140
pages.

160
00:09:47,140 --> 00:09:51,870
And so the way to grow your
list beyond just adding

161
00:09:52,050 --> 00:09:56,940
the names of your sister and your mom
and your best friend is you're going to

162
00:09:56,940 --> 00:10:01,800
have to provide incentives
or reasons for people to give

163
00:10:01,800 --> 00:10:05,100
you an email address. And I'm sure
you've seen a lot of this online.

164
00:10:05,280 --> 00:10:10,200
So people offer a free download
or it could be a free webinar that

165
00:10:10,200 --> 00:10:12,840
you're doing, a free guide of some kind,

166
00:10:12,840 --> 00:10:15,810
whatever it is in order
for someone to get it,

167
00:10:15,990 --> 00:10:20,730
there's an opt-in page or an opt-in
form where people are saying yes

168
00:10:20,790 --> 00:10:24,210
and opting in to your mailing list.
They're saying, yes,

169
00:10:24,220 --> 00:10:27,930
I want this free thing and to be added
to your mailing list, here's my name,

170
00:10:27,930 --> 00:10:31,740
here's my email address.
So Jesse's question was,

171
00:10:32,640 --> 00:10:37,080
where's that form come from?
How does it work? So good news,

172
00:10:37,230 --> 00:10:42,000
you don't need anything other
than your free ConvertKit account

173
00:10:42,300 --> 00:10:44,970
to create forms and pages like this.

174
00:10:45,150 --> 00:10:49,320
It is a built-in feature. You
don't have to pay extra for it.

175
00:10:49,410 --> 00:10:52,290
You can build, well, at
least as of this recording,

176
00:10:52,290 --> 00:10:56,910
they let you create as many of these
opt-in pages and forms as you need so

177
00:10:56,910 --> 00:11:01,800
there's no limitation. And you
will be able to design your page,

178
00:11:02,280 --> 00:11:06,120
have a spot where someone's going to
give their email address and their first

179
00:11:06,120 --> 00:11:10,290
name to you. You're going to tell them
about what you're giving them for free.

180
00:11:10,440 --> 00:11:15,420
And when they hit the submit button or
the yes I want it button or whatever

181
00:11:15,430 --> 00:11:17,910
that button says, they will,

182
00:11:17,910 --> 00:11:21,810
two things are going to happen. One is
they will automatically be added to your

183
00:11:21,810 --> 00:11:25,770
mailing list. ConvertKit knows that
they just filled out that form,

184
00:11:25,770 --> 00:11:29,040
so they're going to be added to your
mailing list and they are going to

185
00:11:29,040 --> 00:11:32,220
automatically get an email.
You don't have to do anything.

186
00:11:32,230 --> 00:11:34,620
This can be happening while
you're asleep at night.

187
00:11:34,630 --> 00:11:36,840
You don't have to get involved.
You just set it up once.

188
00:11:37,140 --> 00:11:39,690
They will get something
called an incentive email,

189
00:11:40,620 --> 00:11:45,540
and that's an automatic email that
says, here's that thing you ask for.

190
00:11:45,630 --> 00:11:46,740
So if you were saying,

191
00:11:46,980 --> 00:11:50,640
get my free downloadable guide to

192
00:11:51,420 --> 00:11:55,870
Hashimoto's or whatever, and they give
their email address within minutes,

193
00:11:55,870 --> 00:12:00,130
it's going to appear in their inbox and
in that email you can write a little

194
00:12:00,130 --> 00:12:04,270
message and you can link to
the PDF that they can download.

195
00:12:04,540 --> 00:12:07,990
So that's the whole process.

196
00:12:07,990 --> 00:12:12,850
You have to set the mailing list up first.
Then you create the opt-in page

197
00:12:12,910 --> 00:12:14,410
or an opt-in form,

198
00:12:15,130 --> 00:12:19,900
somebody goes to it and they will
get that automatic incentive email

199
00:12:19,900 --> 00:12:23,440
to get whatever it is that
you're giving away for free.

200
00:12:24,550 --> 00:12:26,890
So again, all of that is free.

201
00:12:26,900 --> 00:12:29,980
You don't have to pay for
any of that functionality.

202
00:12:29,990 --> 00:12:34,960
And really the sky is the
limit. I mean, in my career,

203
00:12:34,960 --> 00:12:37,630
since I became a health
coach 15 years ago,

204
00:12:37,810 --> 00:12:41,830
I've given away all
manner of free downloads.

205
00:12:41,830 --> 00:12:46,420
I've given away various videos. You
could do recordings of various things.

206
00:12:46,430 --> 00:12:50,500
You can imagine a cooking
class or a meditation.

207
00:12:50,650 --> 00:12:54,070
These are things that you
could provide in video form.

208
00:12:54,280 --> 00:12:58,630
That's another way to give a freebie.
Free events, like I mentioned, a workshop,

209
00:12:58,720 --> 00:13:02,170
a webinar, a challenge, whatever.

210
00:13:02,560 --> 00:13:07,420
You can have one time events
in that case when the new user,

211
00:13:07,420 --> 00:13:10,270
a new subscriber to your list
gets that incentive email,

212
00:13:10,420 --> 00:13:14,350
there wouldn't be anything for them
to download per se, but it would say,

213
00:13:14,860 --> 00:13:18,850
you've been enrolled in such and
such free webinar. Here's the date,

214
00:13:18,850 --> 00:13:20,530
here's the time, and here's the zoom link.

215
00:13:20,650 --> 00:13:23,260
That's what you'd be delivering
to them instead, right?

216
00:13:23,320 --> 00:13:27,310
So get your brain churning on
all different ways that you might

217
00:13:27,310 --> 00:13:31,810
incentivize somebody to join your
mailing list because this is a

218
00:13:31,810 --> 00:13:35,470
very important piece of marketing
yourself as a health coach.

219
00:13:35,770 --> 00:13:40,630
And other than holding maybe in-person

220
00:13:40,660 --> 00:13:45,580
events and having people give an
email address when they sign up or if

221
00:13:45,580 --> 00:13:46,720
you have a speaking event,

222
00:13:46,900 --> 00:13:50,590
maybe you can pass around an iPad or back
in the day we would just pass around a

223
00:13:50,590 --> 00:13:53,860
clipboard with a pencil hanging off of
it and people would write down their

224
00:13:53,860 --> 00:13:56,290
email address saying they wanted
to join your mailing list.

225
00:13:56,680 --> 00:14:00,940
Aside from that kind of
thing, offering freebies,

226
00:14:01,130 --> 00:14:05,230
creating these opt-in
pages is really like it's

227
00:14:05,230 --> 00:14:09,580
99% of how you're going to build
a mailing list for your business.

228
00:14:09,730 --> 00:14:13,060
So this is a process you want to get
familiar with. You're going to be doing it

229
00:14:13,060 --> 00:14:15,250
over and over and over
again through the years.

230
00:14:15,430 --> 00:14:19,360
And when you sign up for our free
training coming up this month,

231
00:14:20,110 --> 00:14:23,020
all about adding your
next 100 email contacts,

232
00:14:23,020 --> 00:14:25,060
this is exactly what we're
going to be talking about.

233
00:14:25,180 --> 00:14:28,240
What kind of freebie can you offer?
What makes for an effective freebie,

234
00:14:28,240 --> 00:14:30,580
what makes for not such
an effective freebie?

235
00:14:31,120 --> 00:14:34,420
And you're going to come away from that
with light bulbs going off in your head

236
00:14:34,450 --> 00:14:36,370
like this. So make sure
you're registered for that.

237
00:14:36,370 --> 00:14:39,640
It's at healthcoachpower.com/email.

238
00:14:40,330 --> 00:14:44,050
So that's the first tool. ConvertKit,

239
00:14:44,710 --> 00:14:49,000
if you have nothing else in your
business, this is what you need.

240
00:14:49,000 --> 00:14:52,040
You don't need a website
right out of the gate.

241
00:14:52,040 --> 00:14:55,670
You probably don't even need a website
for a year in your health coaching

242
00:14:55,670 --> 00:14:58,730
business. If you've got an email
list really rocking and rolling,

243
00:14:58,940 --> 00:15:01,700
you don't have to be on social media.
There's lots of things you don't

244
00:15:01,700 --> 00:15:05,390
necessarily need. You
do need an email list.

245
00:15:05,840 --> 00:15:08,510
So get that sucker set up right away.

246
00:15:08,550 --> 00:15:12,140
And I want to tell you about
another free tool that does.

247
00:15:13,100 --> 00:15:17,030
I mean actually it does so many
things, but at the top of my mind,

248
00:15:17,030 --> 00:15:21,980
there are two ways that we
can use Canva to help build

249
00:15:22,130 --> 00:15:26,360
our mailing list. Now, Canva
is another entirely free tool.

250
00:15:27,020 --> 00:15:30,650
A lot of our health coaches actually
do upgrade and pay for the pro version.

251
00:15:31,520 --> 00:15:36,080
For years, I used the free version
years and years. I just upgraded very,

252
00:15:36,080 --> 00:15:40,130
very recently because I use it so much
and you're going to use it for all kinds

253
00:15:40,130 --> 00:15:43,490
of things. But when it
comes to building your list,

254
00:15:43,760 --> 00:15:48,740
the first thing you're going to need
obviously is that lead magnet or that

255
00:15:48,740 --> 00:15:53,090
freebie that you're giving away. And
so like I said, it could be a video,

256
00:15:53,090 --> 00:15:57,410
it could be whatever format you want
to provide. I think I've given away

257
00:15:57,410 --> 00:16:02,060
spreadsheets you could give away
whatever format makes the most sense,

258
00:16:02,070 --> 00:16:06,770
but the most common and
the easiest for a user to

259
00:16:06,770 --> 00:16:11,510
actually open up and
use is often just A PDF.

260
00:16:12,050 --> 00:16:15,650
You can create a PDF out of
Microsoft Word if you want,

261
00:16:15,650 --> 00:16:19,670
but it's not going to look so
great if you make it in Canva.

262
00:16:19,850 --> 00:16:22,190
You can use one of their templates.

263
00:16:22,190 --> 00:16:25,760
You can make it so beautiful
and professionally designed.

264
00:16:26,150 --> 00:16:28,490
I mean there's no reason not to.

265
00:16:28,490 --> 00:16:31,430
This is a tool I definitely think all
health coaches should be getting well

266
00:16:31,440 --> 00:16:33,290
versed in because again,

267
00:16:33,290 --> 00:16:38,150
it's free and it's going to just uplevel
the look of everything that you do.

268
00:16:38,780 --> 00:16:43,460
So you can use Canva, create a
document, put the information,

269
00:16:43,490 --> 00:16:47,720
put your whatever you're giving
away for free into that document.

270
00:16:47,900 --> 00:16:52,460
You always want to include
something about you, your picture,

271
00:16:52,550 --> 00:16:54,410
a little bio about you,

272
00:16:54,680 --> 00:16:59,540
and a strong call to action book
a call with me or whatever it

273
00:16:59,540 --> 00:17:01,310
is that you want people to do next,

274
00:17:01,310 --> 00:17:05,870
make sure that is baked into the
freebie itself so you can use Canda to

275
00:17:05,870 --> 00:17:10,790
actually create the thing.
Then you will export it

276
00:17:10,790 --> 00:17:11,720
as a PDF.

277
00:17:12,050 --> 00:17:17,000
Now that's the file that you're going
to share in the incentive email.

278
00:17:17,420 --> 00:17:20,450
Is this all making sense?
It's all connected like this.

279
00:17:20,450 --> 00:17:24,710
So I hope I'm adequately
explaining all the bits and pieces,

280
00:17:25,550 --> 00:17:28,760
but there's one other way that
we've been using Canva recently,

281
00:17:28,770 --> 00:17:30,980
so I want to share that with you as well.

282
00:17:32,210 --> 00:17:34,160
So going back to ConvertKit for a second.

283
00:17:34,730 --> 00:17:39,020
All email service
providers have opt-in page

284
00:17:39,770 --> 00:17:40,820
templates for you.

285
00:17:42,470 --> 00:17:45,260
They have some limitations, right?

286
00:17:45,260 --> 00:17:47,630
There's going to be an
area for a headline.

287
00:17:47,750 --> 00:17:50,130
There's going to be a
place maybe for a picture,

288
00:17:50,430 --> 00:17:52,860
there's a place for the
form and there's a button,

289
00:17:54,000 --> 00:17:56,670
but they're not endlessly flexible.

290
00:17:57,450 --> 00:18:00,810
If you wanted to include
another paragraph of text,

291
00:18:00,960 --> 00:18:03,000
there may not be anywhere to put that.

292
00:18:03,180 --> 00:18:06,930
If you wanted to include a couple
testimonials, which can be a great idea,

293
00:18:07,110 --> 00:18:11,760
there's probably nowhere to put that.
And as much as we do love ConvertKit,

294
00:18:11,790 --> 00:18:16,350
we've noticed that there are
limitations to the templates that they

295
00:18:16,350 --> 00:18:20,160
provide for these pages. So aha moment,

296
00:18:20,160 --> 00:18:24,210
just in the last year we did this with
our fast track members and it's worked

297
00:18:24,210 --> 00:18:25,043
beautifully.

298
00:18:25,170 --> 00:18:29,580
We actually started using
Canva to create the opt-in

299
00:18:29,580 --> 00:18:30,413
page.

300
00:18:31,230 --> 00:18:36,120
Canva allows you to publish
any kind of webpage or website,

301
00:18:36,780 --> 00:18:40,920
and they're so easy. I've never seen
a website builder that is easier.

302
00:18:41,070 --> 00:18:45,780
I don't know if I necessarily
recommend it for your entire business's

303
00:18:45,780 --> 00:18:46,613
website.

304
00:18:46,860 --> 00:18:50,850
Maybe I haven't learned enough
about Canva websites yet.

305
00:18:50,880 --> 00:18:55,500
I'm not sure if that would
be my recommendation, but
for something like this,

306
00:18:55,500 --> 00:19:00,390
just a one-off page with Canva,
you can make it gorgeous.

307
00:19:00,400 --> 00:19:04,860
You can make it look exactly like the
freebie itself that you already designed

308
00:19:04,860 --> 00:19:08,040
on Canva, any colors, any fonts,

309
00:19:09,210 --> 00:19:11,970
you want to add a picture here,
add another picture there,

310
00:19:11,970 --> 00:19:14,550
fine. You can move things
around however you like.

311
00:19:15,270 --> 00:19:17,820
It's such a gorgeous tool.

312
00:19:17,880 --> 00:19:22,560
So what we started to do
was actually marry the Canva

313
00:19:22,650 --> 00:19:26,670
webpage with a ConvertKit form.

314
00:19:28,110 --> 00:19:30,120
I know crazy. But in this way,

315
00:19:30,120 --> 00:19:34,980
we were able to build much more
attractive and high converting pages on

316
00:19:34,980 --> 00:19:37,050
Canva. People click a button,

317
00:19:37,290 --> 00:19:41,700
they go to a convert kit form that
accepts the information and boom,

318
00:19:41,700 --> 00:19:43,650
that person ends up on your mailing list.

319
00:19:44,850 --> 00:19:48,750
I'm sure there are 300 other really
great ways to use Canva to build your

320
00:19:48,750 --> 00:19:53,520
mailing list, but that has just been
such a game changer because for years,

321
00:19:54,090 --> 00:19:55,800
health coaches have said, Michelle,

322
00:19:55,800 --> 00:19:58,650
I want my landing pages to
look more like yours. Michelle,

323
00:19:58,650 --> 00:20:02,460
how do you make your pages look
like this? I use a paid tool,

324
00:20:02,460 --> 00:20:03,510
which I'll tell you about,

325
00:20:03,510 --> 00:20:06,780
even though this episode is not
supposed to be about paid tools,

326
00:20:06,960 --> 00:20:11,280
but I use a paid tool called Lead
Pages to build stuff like this,

327
00:20:11,460 --> 00:20:14,220
and it's a fantastic tool.
You can check it out if you want,

328
00:20:14,250 --> 00:20:17,220
go to healthcoachpower.com/leadpages,

329
00:20:17,220 --> 00:20:21,240
you'll get a 14 day free
trial and a discount, I think.

330
00:20:21,870 --> 00:20:24,570
Check it out, let me know. But again,

331
00:20:24,720 --> 00:20:27,420
I didn't use leadpage in the
earliest years of my business.

332
00:20:27,420 --> 00:20:30,210
I really do believe in sticking
with the free tools at first.

333
00:20:30,510 --> 00:20:35,460
So Canva has become sort of that in
between option for everybody who wants

334
00:20:35,460 --> 00:20:39,330
to do something really beautiful
but also save some money.

335
00:20:40,200 --> 00:20:41,760
So I want to tell you before we go,

336
00:20:41,850 --> 00:20:46,800
some things that you definitely
do not need to build your mailing

337
00:20:46,810 --> 00:20:51,400
list because so far the only thing I've
told you that you definitely need is

338
00:20:51,520 --> 00:20:54,580
ConvertKit or an email service
provider, which is free.

339
00:20:54,910 --> 00:20:59,800
You do not need a website. People
think, oh, I need a website.

340
00:21:00,020 --> 00:21:02,050
I mean, that's how people
are going to find me.

341
00:21:02,050 --> 00:21:04,990
That's how people are going to get
on my mailing list. Probably not.

342
00:21:04,990 --> 00:21:09,880
If you publish a website today, how
many visitors is it going to get? Three.

343
00:21:10,300 --> 00:21:13,120
It's you. It's your mom, it's
your boyfriend, that's it.

344
00:21:13,960 --> 00:21:18,670
So it's not going to be a major
driver of traffic to anybody

345
00:21:18,670 --> 00:21:23,500
opting in for your freebie. You don't
need mailing list in order. I mean,

346
00:21:23,500 --> 00:21:27,910
I'm sorry I take that back. You don't
need a website to build your mailing list.

347
00:21:27,910 --> 00:21:32,230
That is first and foremost, other
things you don't need. And by the way,

348
00:21:32,230 --> 00:21:35,080
if you're watching live and you're like,
Hey, Michelle, but what about this?

349
00:21:35,320 --> 00:21:37,930
I need this. What about
that? Now's your chance.

350
00:21:37,940 --> 00:21:41,680
Put it in the comments and I'll let you
know if it's something that's necessary

351
00:21:41,680 --> 00:21:42,513
or not.

352
00:21:43,120 --> 00:21:47,560
I think we just get bombarded with
offers for this system and this

353
00:21:47,560 --> 00:21:51,700
software, and you feel like
you just spent $400,000.

354
00:21:51,700 --> 00:21:55,480
You don't even have a client yet,
so you don't need a website. Amen.

355
00:21:56,350 --> 00:22:01,060
You don't need any kind
of fancy funnel tool like

356
00:22:01,150 --> 00:22:03,160
ClickFunnels is something
that comes to mind.

357
00:22:03,160 --> 00:22:04,750
There's lots of things
like this out there.

358
00:22:04,900 --> 00:22:08,350
They're going to build out your
funnel. You don't need that.

359
00:22:08,740 --> 00:22:12,670
You do not require complicated funnels
at the stage of your health coaching

360
00:22:12,670 --> 00:22:13,503
business.

361
00:22:13,660 --> 00:22:18,520
Maybe one day if you're selling a
high-end course and you're making over

362
00:22:18,520 --> 00:22:22,960
six figures and you're
running Facebook ads, yes,

363
00:22:23,020 --> 00:22:27,160
you can always get complicated
later. You don't need that. Now,

364
00:22:28,180 --> 00:22:33,010
you also don't need higher end
email service providers that

365
00:22:33,010 --> 00:22:37,120
cost hundreds of dollars a month
or thousands of dollars a month.

366
00:22:37,840 --> 00:22:41,740
There are services out there, they're
meant for larger scale businesses.

367
00:22:42,190 --> 00:22:43,330
Stay away from that.

368
00:22:43,330 --> 00:22:47,380
You're going to do just fine on
ConvertKit or something similar.

369
00:22:47,380 --> 00:22:50,530
That's free. What else?

370
00:22:50,530 --> 00:22:54,460
You do not need an all-in-one tool.

371
00:22:54,610 --> 00:22:57,730
It's very tempting to see tools,

372
00:22:57,730 --> 00:23:01,510
and I'm going to call out Kajabi
where it's like we do your website,

373
00:23:01,510 --> 00:23:02,770
we do your member site,

374
00:23:02,770 --> 00:23:06,220
we do your email marketing. We brush
your teeth for you in the morning.

375
00:23:06,400 --> 00:23:10,090
It's like all in one for a monthly
fee. It's kind of expensive.

376
00:23:10,210 --> 00:23:14,980
And what you're going to find is that
when email marketing is an add-on to

377
00:23:14,980 --> 00:23:17,680
another service, it's not their specialty,

378
00:23:18,040 --> 00:23:20,290
which means it doesn't perform as well.

379
00:23:20,290 --> 00:23:22,360
It doesn't give you the
options that you need.

380
00:23:22,600 --> 00:23:27,430
So I would advise against
using any email system

381
00:23:27,490 --> 00:23:30,940
that is built into another service.

382
00:23:31,090 --> 00:23:32,770
Wix also comes to mind.

383
00:23:32,770 --> 00:23:37,420
Some of the Yu website hosts
have an email system built in.

384
00:23:38,140 --> 00:23:42,430
I advise against it. Nobody wants to
hear this like, but I already have Wix.

385
00:23:42,440 --> 00:23:46,130
I want to use the email. Don't
just get a free ConvertKit account.

386
00:23:46,130 --> 00:23:49,010
You can thank me later. Okay, what else?

387
00:23:49,010 --> 00:23:53,930
Jesse had asked about does she need
practice better in order to offer freebie?

388
00:23:54,110 --> 00:23:58,220
No, you don't need any kind of client
management system to build an email list.

389
00:23:58,430 --> 00:24:00,920
Practice better is a
client management system,

390
00:24:00,920 --> 00:24:03,650
which means it's for the clients
that you are working with.

391
00:24:04,160 --> 00:24:08,210
It's not for your marketing. In order
to get those clients in the first place,

392
00:24:08,510 --> 00:24:12,320
practice better is there to help you
manage payments and scheduling and things

393
00:24:12,320 --> 00:24:15,440
like that. So no, you don't need
that in order to build your list,

394
00:24:15,680 --> 00:24:20,510
and you don't need any kind of
member site or course platform

395
00:24:20,690 --> 00:24:25,490
or any kind of login area
in order to grow your list,

396
00:24:25,640 --> 00:24:30,350
which means that it's a perfect step
in the early stages of your business

397
00:24:30,360 --> 00:24:33,590
because not only do you have to grow
your list and your audience if you ever

398
00:24:33,590 --> 00:24:37,520
want to have a pool of
clients at your fingertips,

399
00:24:37,700 --> 00:24:38,990
and we do want that,

400
00:24:39,290 --> 00:24:43,880
but it's so easy and
zero cost to get started.

401
00:24:44,060 --> 00:24:46,340
You can be building your email list,

402
00:24:46,340 --> 00:24:50,780
and I did this even when you're still
in school to become a health coach. Or

403
00:24:50,780 --> 00:24:54,380
sometimes we have health coaches
that are like, yeah, I'm certified,

404
00:24:54,390 --> 00:24:56,240
but for whatever reason,

405
00:24:57,830 --> 00:25:01,700
I'm an expat living in wherever.
I'm not allowed to work. Fine.

406
00:25:01,760 --> 00:25:03,710
You can't take clients for some reason.

407
00:25:03,890 --> 00:25:08,630
You can still be building your mailing
list. Anyone can build a mailing list.

408
00:25:08,630 --> 00:25:11,390
You don't need a certification
or letters after your name.

409
00:25:11,720 --> 00:25:16,280
So start now because there's
literally no barrier to getting going.

410
00:25:16,730 --> 00:25:20,780
And now that you have a
better understanding of how
the whole mailing list thing

411
00:25:20,780 --> 00:25:23,030
works and how simple it actually is,

412
00:25:23,780 --> 00:25:26,510
I hope you'll join me for
our free upcoming training,

413
00:25:26,750 --> 00:25:28,790
your next 100 email contacts.

414
00:25:29,000 --> 00:25:33,050
It is happening this June,
2024, and you can register for

415
00:25:33,050 --> 00:25:37,250
free@healthcoachpower.com/email.

416
00:25:37,730 --> 00:25:39,740
I will see you there.
Take care, everybody.