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I am CDs. I am CDA. I am CDA.
This is the CDs CDs podcast.

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Go to go to one.
It's incredibly useful.

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It will reset your whole year.
It'll you know, it just inspires you

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to to to get back in and it gives you
new ideas and new opportunities.

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And I've never come away with
less than 100 ideas of things

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that we can do.
We all, as business owners,

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know that we have to spend time
working on the business,

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not just in the business.
And it's so hard when there's a

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thing that needs doing and you just
prioritize the client other than,

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you know, say, training, maybe.
But when you take yourself out of

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the the day to day and in my case,
fly to another country, you are

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absolutely focused on exactly that
which you cannot do while you're in

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your office doing a day to day stuff.
So the whole process is great.

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Hello and welcome to another CTA
podcast.

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I'm Walter Irby, senior director
of technology and Standards and

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your host for the CTA City Podcast.
And today I am, uh,

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we are recording from the, uh,
Tech Summit that just, uh, just

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closed up in Australia, in Newcastle.
And it's been an amazing, uh,

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amazing time.
Uh, good turnout, great topics,

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lots of interest in people listening,
uh, attending training,

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show floor, all kinds of stuff.
So I would like to go around.

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I've got some guests here that
have been attending.

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I'd like to go around and have
everybody introduce themselves

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and then talk about the event.
What did you see? What did you do?

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What did you like?
What would you like to see?

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What would you like to see
improved any of that stuff?

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So I'm just going to go from my
left to my right.

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So I'm Jake Fuller,
the owner of Automated audiovisual

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and integration company in Sydney.
And, uh, yeah, we do integration.

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We do, you know,
I do podcasts as well.

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I'm lucky to be on the second
podcast with you as well.

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Well, so we. I'm lucky.
We caught up last in Denver,

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which was awesome to be at the
Cedar Expo there.

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And yeah, awesome to be here at
the Australian Tech Summit.

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So thank you for having me.
Oh yeah. Thank you for being here.

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Hi, my name is Kristian.
I work at Len Wallace Audio here

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in Sydney.
Uh, general manager of that company.

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Um, yeah.
Just been great to be here at

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the Tech Summit.
I've been quite a few years coming

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here, and I always enjoy the company.
Um, seeing seeing old friends and,

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um, just having a great time.
Yeah, that is one good part of this,

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isn't it?
The, um, just like at the CTA

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Expo and the Integrated Systems
Europe show that the networking.

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I'm always, always amazed at what,
since we've become such a remote

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world, when you're in person,
just stuff happens.

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The conversations I've had just
impromptu with people and the ideas

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I'm coming back, back to the United
States with would have never gotten

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if I wasn't around with you guys.
So much more in depth than

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having it during Covid times.
Yeah, but but it's not possible if

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you're not just like, I don't know,
standing around and somebody just

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talks about something and boom,
next thing you know you're on a

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subject and then you got an idea.
So that's great. Yeah.

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Good afternoon.
So my name is Brendan Reid from

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Automation Associates in Auckland.
And uh,

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we're based in New Zealand and,
uh, yeah, I've been enjoying the,

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um, the Tech Summit.
It's my first one for a, some time.

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My, my last one in Australia was
pre-COVID. So it's been a while.

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Um, but you've enjoyed this one
a great deal. All right.

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So who wants to start?
What did what did you do?

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What did you see?
What did you attend?

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I had a really interesting experience
with, uh, listening to the Mag

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Theater on surround sound was,
uh, connected with the Chernov.

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And, um, it was a room that had
literally holes in the ceiling

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because of a renovation.
I think they're going to do so,

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um, a very open air room.
A lot of bass was lost in it,

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but it still had a lot of
accuracy and it sounded really,

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really nice and not not harsh on
the ears and really comforting.

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So for a reasonably priced home
theater, I think they're going to do

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well here in Australia. Okay. Yeah.
I mean, I sat in quite a few

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education sessions, and I know
that's a really amazing thing

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that we have at the Tech Summit.
It's not just the networking and it's

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not just seeing the cool products,
but it's also, you know,

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learning more about what we can
do as an industry.

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And, you know,
you and I also hosted a session as

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well while in design documentation.
And yeah, it was just amazing to,

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you know, sit in, you know,
all these different sessions,

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not just about our industry, but
yeah, you know, and that's another

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highlight of tech summits like
this is having outside industries

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come in and sort of, you know,
immerse themselves in what we do.

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And, you know, these are industries
that are related to us in some way,

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shape or form, but, you know,
being able to, you know, look at

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ways like education pathways and
being able to get certification,

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especially in, you know,
in the regions, you know, you know,

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um, really recognized by a lot of
the government bodies as well,

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is something that I know we're
all pushing for.

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So, yeah, that's something that
that is being worked on pretty,

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pretty hard here in Australia to
get and, and also in the United

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States to get our industry
listed as an official trade.

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And then once that happens,
that will have a lot more visibility,

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I would say,
and maybe a little bit more power,

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but we're going to need that too,
because one of the things that I

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think was one of the highlights of
this show was talking about the

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ethics and technology design and,
uh, privacy,

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security and liability and where
exactly we fit in all this stuff.

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I think a lot of people were like,
wow, I didn't really think this

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deep about it.
So that was a great session.

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Good questions.
Uh, we also did a podcast on that,

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which I'll probably be posting
next week to.

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So for those that weren't here,
you'll be able to hear a little

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different side of it.
If you were in the class,

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you'll hear a different side of it.
But this is huge for us.

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Um, we just wrapped up ten
minutes ago, a meeting with, uh,

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uh, some city representatives,
as well as, uh, skills recognition,

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um, um, and TAF, New South Wales,
which is our education here from New

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South Wales and some Queensland guys.
And it was an hour of these guys

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going back and forth talking about
how they can slot in this education,

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home theater, home automation,
creating these categories for the

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students to learn along there.
Uh, could be an electrician path.

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So adding on to your electrician is a
home automation. Yeah. Uh, skill set.

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And that's going to happen.
And maybe even. A certificate path.

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I think you guys called here for,
like, a trade school, which we

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would call in the United States.
Yeah. Certificate.

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Certificate of completion, I think,
is what we can get pretty quickly

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and might happen by next year. Wow.
Yeah. Fantastic. Exciting. Brandon.

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So I was just, uh, tweeting out
my first career was in 1998,

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and it was a New Orleans.
It was a big fire in the roof felon.

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And, uh, every time I go to a city,
I come away, uh, reinvigorated,

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refreshed.
I got a phone full of ideas here

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on my notepad.
Um, and it comes from lots of

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different places, though.
So the training is a source of of

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ideas and lots of information.
Um, the show floor, of course,

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but also just chatting to people
in the hallways.

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I mean, you know, you can get.
So I just met a guy who's done an

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amazing system down in Melbourne.
He's been a member for only two

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years.
This thing was a $2 million install.

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Like it was an incredible job.
And I just got a bunch of ideas

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out of even chatting to him.
You know,

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we happen to meet in the hallway
while we're having our sandwich.

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So, um, this site, I get so much
out of these and he does come from

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all sorts of different places.
So even the awards ceremony last

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night, looking at what other people
are doing and getting exposure to,

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you know, other ideas,
it's incredibly useful.

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Projects over here, we're like,
wow, the level of work in New

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Zealand and Australia in
Asia-Pacific is impressive.

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It really is. It was amazing.
The fact that we run, we won.

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We won, uh, two international awards
and they all came from Australia.

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I think that says that level of work
that we're doing is quite high.

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Absolutely.
And to tack on that as well,

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you know, the volunteering as well.
Um, I've got a couple of volunteers

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on this podcast as well. So yeah.
And that, that and that, uh,

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award as well.
Haley won that again for Australia.

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So I think we've had that for
the last seven years now

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volunteering awards in Australia.
So I would just like to commend

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everybody in Australia for their
efforts in volunteering.

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I know, you know, as you've you're
aware from the States, our time

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difference doesn't always line up.
It doesn't line up. Yeah.

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No, no it doesn't line up. Yeah.
So um yeah, it's just a really

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big effort that we're down here.
Uh, we're trying to push our

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industry as much as we can.
Yeah, I should shout that.

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I should point that out since
you brought it up.

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Volunteer of the year Matt Manolis.
So that's like that's all of the

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world, right?
And then we had design and build

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volunteer of the year Regan Webb.
That's a second person from here.

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And then Haley Dailey is new
volunteer of the year.

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So out of 123456 things you had
50% of them. Yeah that's awesome.

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Huge labor of love I think for all of
us. Yeah. Mhm. Uh all labor love.

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But yeah I guess you know it's
hard work but you guys do love it.

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I mean I do love the camaraderie
here.

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Everyone seems supportive of
everyone.

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And it was neat at the awards when
somebody won to hear everybody else

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like be really excited for it.
That was cool to hear.

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So yeah, a lot of volunteering,
you know, where across multiple

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groups as well down here.
So we've got quite a different

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range of, you know,
paths that people can volunteer.

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And so if you are thinking of
volunteering definitely jump on.

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Yeah. well go. Ahead.
I just think one of the byproducts

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of being a volunteer for me, um,
being somewhat new to Australia is,

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is the friendships that I've
gained from it are. Yeah.

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These volunteers have all their
numbers, and we talk to each other

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about random things throughout the
year. And that's really special.

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Yeah, absolutely.
And I as I was talking about

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volunteering in my sessions,
I said, everybody raise your

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hand if you're too busy.
And everybody raised their hand.

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And I said, guess what?
Every volunteer I have on

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standards also said they were
too busy until they started and

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then they found time.
They're like,

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I don't want to miss this stuff.
Like you said, the networking.

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You're never going to get to
talk to any of these people if

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you just rung them up.
And the professional development that

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happens and how you can apply that.
So yes, you're doing something

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for the community and you're
assisting CDA, but you're it's

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professional development and
you're improving your businesses.

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So it is not a um, yeah,
I'll just give a little bit of

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time to see to you.
It's actually beneficial all the

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way around. Yeah, we all learn.
We all learn at the end of it.

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Yeah, absolutely.
Brandon, Brandon's the organized one.

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He's he's like,
got a notes in his pan.

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And I wanted to talk real quick
about my find of the show.

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Oh, the perfect surprise,
the surprise training that I wasn't

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expecting too much from, but
actually, it was, uh, life changing.

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So then, uh, man,
it must have been in 2000, mid 2000.

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I turn up at City or Indianapolis,
and on the show floor is a big booth

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from Google Home. Yeah, Google Home.
And I thought, oh, if Google are

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here, I start a clock running until
the end of the industry, right.

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Because they'll take it over,
will be disintermediated and

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it'll all be over.
You'll go buy these things from

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Bunnings and it'll be the end of
an end of days.

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And ten years on, I'm still here.
But I came to this class.

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It was called IoT. Is is it the end?
And I didn't get to sit in that one.

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A fantastic course on, uh,
how you can leverage what the

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gaffer crowd have done.
Uh, the Googles and the Amazons

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and the Facebooks and the apples
and so on, how you can leverage

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what they're doing to hit a
different part of the market,

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or to enhance what you're doing at
your current end of the market.

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And it has completely changed my
attitude towards this, this fear

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that I had of, oh, it's here,
it's all over and it's now it's

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like this is a massive opportunity,
which has been a problem that

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had been with me for ten years.
So that was that was my find of the

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show, that that class was fantastic.
Yeah, I think that's it's a

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transitionary phase we're going
through in home automation and

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watching that presentation today.
Um, using the home assistant

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software, which is, um, open,
open source software.

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Everybody's contributing to that.
So you have a device that needs

214
00:12:57,880 --> 00:13:01,420
to be controlled.
Home assistant will probably have

215
00:13:01,420 --> 00:13:05,830
the, the, the, um, the software
to talk back and make that work.

216
00:13:05,920 --> 00:13:10,000
And then you can put it into your
iPhone or your Android and you

217
00:13:10,000 --> 00:13:12,880
have home automation. Well, I.
Guess it's leveraging communities as

218
00:13:12,880 --> 00:13:16,630
well, which is a big part of Cydia.
Yeah. Is community.

219
00:13:16,630 --> 00:13:19,660
So, you know, it's it's only a
matter of time before, you know,

220
00:13:19,660 --> 00:13:23,470
this becomes part of the normal.
You know, it'll be our job.

221
00:13:23,650 --> 00:13:26,770
It'll be our job soon, you know,
and yeah, but with more and more

222
00:13:26,770 --> 00:13:31,030
devices adding capabilities of
integrating, it's just a no

223
00:13:31,030 --> 00:13:33,880
brainer that it's just literally
going to be everywhere at a.

224
00:13:33,880 --> 00:13:36,520
Different take on it than you guys.
I was never threatened by it.

225
00:13:36,610 --> 00:13:40,690
Um, it raises awareness,
which is something we always had

226
00:13:40,690 --> 00:13:43,690
an issue with.
So it's certainly made, um,

227
00:13:43,690 --> 00:13:48,430
this word smart home and automation,
you know, and I don't love the

228
00:13:48,430 --> 00:13:51,130
word smart home because they're
not smart and they are homes.

229
00:13:51,130 --> 00:13:55,600
But it's the thing that apparently
people, um, get because like,

230
00:13:55,720 --> 00:13:59,170
the question, you know,
the question I dread. What do you do?

231
00:13:59,170 --> 00:14:03,220
And you're not like, I'm a plumber.
You got to go through this whole

232
00:14:03,220 --> 00:14:05,590
diatribe, right,
just to explain what you do.

233
00:14:05,590 --> 00:14:09,820
But we've had DIY products that
we've been dealing with forever.

234
00:14:09,850 --> 00:14:14,860
Um, VCR, CD players, TVs.
Uh, when the iPod came out,

235
00:14:14,860 --> 00:14:18,250
everybody thought that was a threat.
And when Spotify and iTunes came out,

236
00:14:18,250 --> 00:14:21,970
everybody thought that was a threat.
And all it did was grow the pie.

237
00:14:22,000 --> 00:14:25,750
They're just more tools for us.
And now what's happened is in

238
00:14:25,750 --> 00:14:30,010
the early days, you had to
create your custom systems very,

239
00:14:30,010 --> 00:14:32,950
very in a very difficult manner
because they didn't exist.

240
00:14:32,950 --> 00:14:36,220
And then a lot of products started
to come in and then they became

241
00:14:36,220 --> 00:14:41,140
packages and now anything goes.
So you can you can integrate any

242
00:14:41,140 --> 00:14:43,330
level of product with any level
of product fit,

243
00:14:43,330 --> 00:14:48,580
fit any budget and get any, um,
result that you want now because

244
00:14:48,580 --> 00:14:51,340
they're just all ingredients and
you guys are all the chefs.

245
00:14:51,340 --> 00:14:54,490
So it's and that's the way awesome.
Now that's the way it should be.

246
00:14:54,490 --> 00:14:56,410
We should be able to use any
product with any product. Yeah.

247
00:14:56,410 --> 00:14:59,230
I don't think it's going to be a
yeah I don't see it as a threat

248
00:14:59,230 --> 00:15:03,060
because People still won't.
It won't work reliably.

249
00:15:03,060 --> 00:15:06,990
Their Wi-Fi might not work.
It does weird stuff.

250
00:15:06,990 --> 00:15:10,230
They don't know how to, you know,
connect A, B and C, and I'm sorry,

251
00:15:10,230 --> 00:15:14,220
but matter isn't going anywhere fast.
Right now I know maybe was great,

252
00:15:14,220 --> 00:15:18,240
but they they're just having such a
hard time, you know, getting this

253
00:15:18,240 --> 00:15:22,980
universal language out to everybody.
You guys are the guys that make a

254
00:15:22,980 --> 00:15:27,330
talk to B and do it reliably. Yeah.
And I think more and more people

255
00:15:27,330 --> 00:15:31,920
are going to need that. People are.
It's just too many choices.

256
00:15:31,920 --> 00:15:36,540
It's it's too difficult to do,
um, even like back in the day,

257
00:15:36,540 --> 00:15:40,080
we would deliver hardware and
walk away and people would put

258
00:15:40,080 --> 00:15:44,280
physical media in things.
Now we're delivering streaming

259
00:15:44,280 --> 00:15:46,590
products and they need help.
They're like,

260
00:15:46,590 --> 00:15:50,010
where do I find this sporting event?
Where do I oh, now it's no

261
00:15:50,010 --> 00:15:53,490
longer here. Where did it go?
There's so much opportunity for

262
00:15:53,490 --> 00:15:58,260
us to curate and be, um,
and be like a concierge as well.

263
00:15:58,380 --> 00:16:01,050
I was expecting we would be out
the door and down the road because

264
00:16:01,050 --> 00:16:03,570
they'd go to Bunnings, buy a thing
and there's nothing for us to do.

265
00:16:03,570 --> 00:16:09,150
But the reality is that there's
so much choice in that space that

266
00:16:09,150 --> 00:16:13,080
a client of ours who's trying to
go it alone is going to turn up

267
00:16:13,080 --> 00:16:15,870
at a shop and be like, well,
shall I get this one or that one?

268
00:16:15,990 --> 00:16:19,560
It turns out from this class
today that if the kids have got

269
00:16:19,560 --> 00:16:22,290
Android phones and the parents
have got Apple phones,

270
00:16:22,290 --> 00:16:24,840
there's a problem there out the gate.
Yeah,

271
00:16:24,840 --> 00:16:28,320
not everybody can work together.
And this solutions through through

272
00:16:28,320 --> 00:16:31,890
the course on how to deal with that.
And so there's money to be made

273
00:16:31,890 --> 00:16:35,130
in that segment alone just from
dealing with those issues.

274
00:16:35,130 --> 00:16:38,430
So that was that was my find.
That's cool.

275
00:16:38,460 --> 00:16:42,420
The greatest the greatest shock of
the show was hearing this morning at

276
00:16:42,420 --> 00:16:47,070
far too early, I have to say, um,
in the day that if you've installed a

277
00:16:47,070 --> 00:16:52,950
network ever, you're liable for any
breaches on that network forever.

278
00:16:52,950 --> 00:16:55,950
And that freaks me out. Yeah, I.
Didn't say that one did.

279
00:16:55,950 --> 00:16:58,740
I said that. Yesterday.
I've got networks going back 30

280
00:16:58,740 --> 00:17:01,710
years. Yeah. I'm.
So I'm suddenly hearing that I'm

281
00:17:01,710 --> 00:17:06,720
liable if any of them get hacked.
My God. Wow. I did a podcast on that.

282
00:17:07,740 --> 00:17:09,540
Uh, well,
that's the most recent podcast,

283
00:17:09,540 --> 00:17:13,410
I believe. And we talked about that.
And I asked that very question to

284
00:17:13,410 --> 00:17:15,240
insurance people and they're like,
yep.

285
00:17:15,630 --> 00:17:19,350
Well, you still need to worry
about that. And I'm like, what?

286
00:17:19,560 --> 00:17:23,520
That was a shock.
However, a few chats later and in

287
00:17:23,520 --> 00:17:29,940
fact, part of the next class, the um,
the ethical design, um, class, uh,

288
00:17:29,940 --> 00:17:35,520
there was a lot of conversation
around how to mitigate that and

289
00:17:35,520 --> 00:17:38,790
discussions to be had and talking
about a concept called positive duty,

290
00:17:38,790 --> 00:17:41,130
where you raise it ahead of time
with the client.

291
00:17:41,280 --> 00:17:43,290
Here's the landscape,
here are the issues.

292
00:17:43,290 --> 00:17:45,660
Here's what we're going to do.
Here's our practices.

293
00:17:45,660 --> 00:17:48,420
And front foot it.
And don't sit back and worry

294
00:17:48,420 --> 00:17:51,240
about the the thing that's just
happened to me with a dry tech

295
00:17:51,240 --> 00:17:55,710
router recall affecting 70 sites.
Wow. Uh, 70 security holes.

296
00:17:56,040 --> 00:17:57,390
Uh,
don't sit back and worry about that.

297
00:17:57,390 --> 00:18:00,600
Just get out there and front footed
and deal with it and talk about it

298
00:18:00,600 --> 00:18:03,780
as an education piece with your
clients going forward so that you're

299
00:18:03,810 --> 00:18:07,860
that company that's, you know,
on top of it, you're explaining

300
00:18:07,860 --> 00:18:11,400
the risks, explaining the issues.
And another interesting one that

301
00:18:11,400 --> 00:18:14,190
came out of that session was,
I don't know how many times I've

302
00:18:14,190 --> 00:18:18,210
clicked accept on a client's TV
while they're sitting next to me,

303
00:18:18,210 --> 00:18:21,060
giving me their passwords.
And so I'm accepting terms and

304
00:18:21,060 --> 00:18:24,330
conditions for them,
which now who's liable for that?

305
00:18:24,330 --> 00:18:27,630
And so liability is a thing that I've
always sort of thought belonged in

306
00:18:27,630 --> 00:18:30,000
America and didn't really have too
much, but the rest of the world.

307
00:18:30,000 --> 00:18:33,960
But it's, um, it's it's,
it's yeah, it's, it's come,

308
00:18:33,960 --> 00:18:37,410
it's come home to roost.
So it's good to have had those

309
00:18:37,410 --> 00:18:40,740
conversations.
And so I have some plans in place.

310
00:18:40,740 --> 00:18:44,280
I'll be talking to my team next week
about ways to mitigate those, those

311
00:18:44,280 --> 00:18:48,300
issues, which are maybe big ones.
Speaking of click click to accept

312
00:18:48,300 --> 00:18:53,640
just made me think of another comment
from IBM systems where if you have an

313
00:18:53,640 --> 00:18:58,980
LG TV, the amount of information
that they're pulling from your

314
00:18:58,980 --> 00:19:02,430
viewing habits, if you're watching
something off an HDMI cable, like a

315
00:19:02,430 --> 00:19:06,960
Blu ray player or a PlayStation.
They're pulling all the stats,

316
00:19:07,080 --> 00:19:10,740
and he's I think he said between 11
and 3 in the middle of the night.

317
00:19:10,740 --> 00:19:14,280
They're uploading it all up to LG and
I know exactly what you're doing.

318
00:19:14,490 --> 00:19:17,670
That's some some sort of breach
of privacy.

319
00:19:17,670 --> 00:19:21,840
And that that's not ethical. Yes.
But unless you agree to it in the

320
00:19:21,840 --> 00:19:25,380
Eula, when you hit the reset button.
And you just accept and of

321
00:19:25,380 --> 00:19:27,510
course you do all that. Yeah.
Because you don't read that.

322
00:19:27,510 --> 00:19:30,450
Nobody does. Yeah.
Interesting isn't it?

323
00:19:30,750 --> 00:19:34,260
The only good thing I see about
the scary stuff is people are now

324
00:19:34,260 --> 00:19:39,540
starting to understand the risks of
being online and that, you know,

325
00:19:39,840 --> 00:19:43,020
getting hacked and having,
you know, an identity theft.

326
00:19:43,020 --> 00:19:45,870
And how many times have you had,
like, fraudulent charges and you had

327
00:19:45,870 --> 00:19:51,480
to, like, stop a card, change a card.
So this is it's this is becoming

328
00:19:51,690 --> 00:19:55,380
commonplace in people's heads.
So I'm hoping that will translate for

329
00:19:55,380 --> 00:20:01,190
us, that they won't be so, uh, eager
to go after us because it's kind

330
00:20:01,190 --> 00:20:04,040
of the way of the world right now.
But when when you run through

331
00:20:04,040 --> 00:20:06,080
all these scenarios,
it's it's freaking scary.

332
00:20:06,170 --> 00:20:09,140
So that's what we what's what we
did here. Okay.

333
00:20:09,140 --> 00:20:13,100
Everybody's been hacked in one way
or another. Exactly. Yeah. Yeah.

334
00:20:13,100 --> 00:20:16,610
And it's going to continue to
happen and likely get a lot worse

335
00:20:16,610 --> 00:20:19,910
with AI and everything else.
So another surprise for me.

336
00:20:19,910 --> 00:20:26,540
This show was, uh, RP 23 class.
So I hadn't heard about AP 22, um,

337
00:20:26,540 --> 00:20:31,040
until I was judging on the Emmy
Awards panel, and, uh, suddenly

338
00:20:31,040 --> 00:20:33,440
had to learn quickly what it was.
But, um,

339
00:20:33,440 --> 00:20:35,900
I'm sitting in the room thinking, oh,
I'm going to come into this room

340
00:20:35,900 --> 00:20:40,070
and everybody's going to know what
P23 is and all about it. It's okay.

341
00:20:40,070 --> 00:20:42,080
Nobody else in the room knew
anything about RPA 23.

342
00:20:42,110 --> 00:20:45,050
We were all learning together.
So it gives me some confidence that,

343
00:20:45,050 --> 00:20:47,870
um, two things.
There's a plan in place and there's a

344
00:20:47,900 --> 00:20:51,380
goal in mind and there's something to
work for, and it's nice to have a

345
00:20:51,380 --> 00:20:55,100
standard to to work to that makes
things easy for lots of reasons,

346
00:20:55,100 --> 00:20:57,770
but also that I wasn't alone.
There was a lot of other people who

347
00:20:57,770 --> 00:21:01,490
were like, what is all this stuff?
And every class I taught about

348
00:21:01,490 --> 00:21:04,310
that what is one hand went up
that I knew what that was.

349
00:21:04,310 --> 00:21:06,920
What is? What is color volume?
I'm still not clear, but at least

350
00:21:06,920 --> 00:21:09,290
I know what I what I don't know
now I've got to go learn about.

351
00:21:09,290 --> 00:21:12,110
So I found that really useful too.
Yeah.

352
00:21:12,560 --> 00:21:17,000
The other classes seem to be really
good for people that I taught was the

353
00:21:17,000 --> 00:21:21,710
performance facts that we hope to get
out around Integrated Systems Europe,

354
00:21:21,710 --> 00:21:25,610
and it's just showing people the data
that they get in general today is

355
00:21:25,610 --> 00:21:30,050
not enough data for you to make an
informed engineering decision of.

356
00:21:30,050 --> 00:21:32,570
Will that product meet the need
that I'm putting it in?

357
00:21:32,690 --> 00:21:36,890
So we showed a cut sheet from a
speaker that's released in a

358
00:21:36,890 --> 00:21:39,080
residential market,
and we showed the exact same cut

359
00:21:39,080 --> 00:21:42,110
sheet for the exact same.
Well, we showed a cut sheet for

360
00:21:42,110 --> 00:21:45,470
the exact same product that's
released in the commercial market.

361
00:21:46,100 --> 00:21:48,290
Tons of data,
all the data that you need.

362
00:21:48,290 --> 00:21:52,940
So we are this this performance
facts thing is, we've gotten a group

363
00:21:52,940 --> 00:21:56,330
together to find out what do we need,
what's essential that we need to know

364
00:21:56,330 --> 00:22:00,170
about a speaker and an amplifier.
And what's nice to know and

365
00:22:00,170 --> 00:22:02,600
think of like a nutrition label
and a box of food.

366
00:22:02,600 --> 00:22:07,550
So we're we're going to be next um,
soon, um,

367
00:22:08,030 --> 00:22:11,030
releasing that and manufacturers
were going to be asking them,

368
00:22:11,030 --> 00:22:15,860
please give us this data because we
need it so we can really design.

369
00:22:15,860 --> 00:22:19,100
So everybody seem to get it.
They're like, ah, right.

370
00:22:19,100 --> 00:22:21,500
Once I went through it they're
like yeah no brainer. Mhm.

371
00:22:21,980 --> 00:22:25,490
So I think it needs to be
measured exactly the same way

372
00:22:25,490 --> 00:22:27,350
from every manufacturer.
As we're doing that,

373
00:22:27,350 --> 00:22:30,560
we are citing which industry
standard tests you should use to

374
00:22:30,560 --> 00:22:33,080
do each one of these parameters.
Because we're not we don't make

375
00:22:33,080 --> 00:22:35,030
up test.
That's a whole nother level of

376
00:22:35,030 --> 00:22:37,580
standards.
We have absolutely asked for that

377
00:22:37,580 --> 00:22:41,510
so that all the data is the same.
Yep. Mm 100%.

378
00:22:41,600 --> 00:22:44,570
Well, back in the day, I was a
cardio professional for a while.

379
00:22:44,780 --> 00:22:49,640
And, um, the amplifiers were
saying that we can do 5000W if

380
00:22:49,640 --> 00:22:54,350
you did the math and a 12 volt
battery with a 100 amp alternator,

381
00:22:54,350 --> 00:22:57,620
you simply cannot get that power.
Mathematically impossible.

382
00:22:57,620 --> 00:23:02,960
So I always think back to that,
that the car audio amplifiers.

383
00:23:03,560 --> 00:23:06,350
I just don't trust a lot of the
specifications I see anymore.

384
00:23:06,380 --> 00:23:08,240
That's exactly a lot.
Of it's marketing. Right?

385
00:23:08,270 --> 00:23:12,110
Yeah it. Is.
It's to push products, which,

386
00:23:12,110 --> 00:23:15,350
you know, but it's really good that
we are looking at other avenues

387
00:23:15,350 --> 00:23:18,770
and manufacturers hopefully should
come to the party, which I believe

388
00:23:18,770 --> 00:23:21,140
some of them are already. Yeah.
And they don't need to put this

389
00:23:21,140 --> 00:23:23,180
public facing.
They just need to be able to have it

390
00:23:23,180 --> 00:23:26,240
available for you and you need it.
So you know,

391
00:23:26,240 --> 00:23:30,980
they don't be worried about it.
So are there any other comments or

392
00:23:30,980 --> 00:23:35,720
things people would like to get
across here that you think would

393
00:23:35,720 --> 00:23:39,290
be beneficial to talk about what
this event. Go to. Go to one.

394
00:23:39,290 --> 00:23:43,580
It's incredibly useful.
It will reset your whole year.

395
00:23:43,970 --> 00:23:46,250
Yeah, it'll.
You know, it just inspires you to

396
00:23:46,280 --> 00:23:50,060
to to get back in and gives you
new ideas and new opportunities.

397
00:23:50,060 --> 00:23:55,340
And I've never come away with
less than, you know,

398
00:23:55,340 --> 00:24:01,400
100 ideas of things that we can do.
I do like your word reinvigorated.

399
00:24:01,400 --> 00:24:03,230
I think that is the actual
perfect word.

400
00:24:03,230 --> 00:24:06,560
You know, you got your head down
to the grindstone and you're doing

401
00:24:06,560 --> 00:24:09,650
your thing and you're like, okay,
I'll go to this show, and then you

402
00:24:09,650 --> 00:24:12,110
leave the show and you're like,
wow, that was refreshing.

403
00:24:12,110 --> 00:24:15,860
And it does kind of reinvigorate you.
It's really great. So happy you went.

404
00:24:15,860 --> 00:24:17,960
And yeah, yeah,
you're ready to go back to work.

405
00:24:17,960 --> 00:24:22,160
I think that's really important
because we we all as business

406
00:24:22,160 --> 00:24:26,120
owners know that we have to spend
time working on the business,

407
00:24:26,120 --> 00:24:29,120
not just in the business.
And it's so hard when there's a

408
00:24:29,120 --> 00:24:33,560
thing that needs doing and you just
prioritize the client other than,

409
00:24:33,560 --> 00:24:36,980
you know, doing site training, maybe.
But when you take yourself out of

410
00:24:36,980 --> 00:24:41,450
the the day to day and in my case,
fly to another country,

411
00:24:41,450 --> 00:24:45,830
you are absolutely focused on
exactly that which you cannot do.

412
00:24:45,950 --> 00:24:48,800
You know, while you're while you're
in your office doing your day to day

413
00:24:48,800 --> 00:24:53,180
stuff. So you hold the resources.
And the weeds and the problems.

414
00:24:53,180 --> 00:24:55,760
Exactly. Yeah.
So I guess I guess the main message

415
00:24:55,760 --> 00:25:01,190
would be here, you need to take
time to do some other things.

416
00:25:01,550 --> 00:25:04,670
Get an open mind network and learn.
Yeah.

417
00:25:05,060 --> 00:25:08,780
I think that's the reasoning
behind having these tech summits

418
00:25:08,780 --> 00:25:13,730
in smaller towns and relieving.
We're not having them in the big

419
00:25:13,730 --> 00:25:17,120
Sydney, Brisbane, Melbourne. Yeah.
And we're going to small towns

420
00:25:17,120 --> 00:25:19,130
so we can't work.
We can't just duck off and do a

421
00:25:19,130 --> 00:25:22,010
quick install or something.
Yeah we're here. It's strategic.

422
00:25:22,010 --> 00:25:24,200
Yeah. It actually was.
Yeah that has been.

423
00:25:24,200 --> 00:25:27,060
A problem in the past.
And Sydney people come in for a five

424
00:25:27,060 --> 00:25:29,960
minutes and then duck out to a job.
And they're not they're not getting

425
00:25:29,960 --> 00:25:32,960
the most out of the out of the show.
Yeah. Thanks for bringing that up.

426
00:25:32,960 --> 00:25:35,750
There's an expo in Sydney that
happens every year called integrate,

427
00:25:36,290 --> 00:25:39,620
uh, which I attend, but I'm
usually there for 2 or 3 hours,

428
00:25:39,740 --> 00:25:42,590
and it's a four day event, just
like this one is a three day event.

429
00:25:42,830 --> 00:25:45,590
And you were here the whole time?
Yeah. Yeah, I'm here the whole time.

430
00:25:45,590 --> 00:25:47,870
I'm only there for half a day.
I got work to do, you know?

431
00:25:47,870 --> 00:25:50,840
So this is nice to be out of town.
A really good point. Yeah.

432
00:25:51,080 --> 00:25:54,260
It's commitment to, I guess,
you know, as you said, working on the

433
00:25:54,260 --> 00:25:58,820
business, working with colleagues,
being able to ask questions.

434
00:25:58,820 --> 00:26:01,960
You know, we all run businesses
in similar fashions.

435
00:26:01,960 --> 00:26:04,900
You know, we all come across the
same sort of, you know,

436
00:26:04,900 --> 00:26:08,770
growth points or, you know,
technical problems or. Yeah.

437
00:26:09,160 --> 00:26:10,690
What do you do in this situation?
Yeah.

438
00:26:10,690 --> 00:26:13,840
And I mean, that's the big thing
that I've had learning from,

439
00:26:13,840 --> 00:26:17,410
you know, different people, you know,
not just the training sessions,

440
00:26:17,410 --> 00:26:21,070
but also having chats, just generally
speaking, had quite a few chats

441
00:26:21,070 --> 00:26:24,040
last night at the awards. Yeah.
Like it was a completely

442
00:26:24,040 --> 00:26:25,720
different scenario.
But yeah,

443
00:26:25,720 --> 00:26:30,220
you you've got a relaxed environment.
It's not as stressful and

444
00:26:30,220 --> 00:26:33,880
strenuous on the business.
So you can have those, you know,

445
00:26:34,240 --> 00:26:36,640
I guess let the chains free
conversations.

446
00:26:36,640 --> 00:26:40,750
And yeah, it's really, really fun
to be here. Perfect. All right.

447
00:26:40,750 --> 00:26:43,720
Well thank you all so much for
giving me your valuable time.

448
00:26:43,720 --> 00:26:47,350
I guess at this point, you're going
to go back to your businesses and

449
00:26:47,350 --> 00:26:50,470
start picking up where you left off.
But thanks for coming to the event.

450
00:26:50,470 --> 00:26:54,940
And and thanks a lot for sharing your
experiences here and the support

451
00:26:54,940 --> 00:26:58,240
for CDA. Thanks for having me.
We're nothing without volunteers

452
00:26:58,240 --> 00:27:00,940
and members.
And I just wanted to say before we

453
00:27:00,970 --> 00:27:05,650
go, thanks to Paul and the Australian
cricket team as well. Thanks, Wendy.

454
00:27:05,680 --> 00:27:08,530
Thanks. Fantastic job 100%.
Now I'll get in my car and drive

455
00:27:08,530 --> 00:27:12,790
home. Just kidding.
Just the water. Yeah. All right.

456
00:27:12,790 --> 00:27:17,080
So thanks for listening to this
podcast and listen to this advice.

457
00:27:17,080 --> 00:27:19,450
Make sure you're always learning.
Volunteer.

458
00:27:19,450 --> 00:27:22,120
Make sure you're going to events
and networking.

459
00:27:22,120 --> 00:27:25,660
It's just part of the picture.
Take the time and thanks for

460
00:27:25,660 --> 00:27:27,640
listening.
And I will ask you to always

461
00:27:27,640 --> 00:27:35,500
keep an open mind.
For more information on Cydia,

462
00:27:35,500 --> 00:27:36,880
visit Cydia Net.
