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Hello there, health coaches. You know
what? In the spirit of Christmas,

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I figured I would bring you an
episode all about criticism.

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It seemed a little bit
weird when I wrote that,

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when I was thinking of it
that way. But really to me,

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this is where Hear me Out,

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this is where the spirit of
Christmas and generosity and

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grace comes into play all year long
when you're running your own health

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coaching business.

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So today we're going to talk about
criticism from a slightly different angle.

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Now, speaking of running your
health coaching business,

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this episode is brought
to you by practice,

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It's all at healthcoachpower.com/pb.

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Now, I have a question for you guys.
Have you watched Ted Lasso by any chance?

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I missed it. When it first
came out. I was not watching,

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but just recently,

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my boys and I have been working our
way through that whole series. Now,

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of course, the main character is
Ted, and if you haven't watched,

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he is so amazingly positive and

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likable and able to take
criticism with a smile and make

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everybody around him just feel
at ease. It's a joy to watch.

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I think everyone walks
away going like, oh, gosh,

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I want more people like that in my life.
I wish I could be more like that. Now,

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of course, he has his own issues
in the show. I'll let you watch it.

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But the point is,

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I think we all need to be a little bit
more like Ted Lasso in our businesses.

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We can learn a lot from his energy.
I like watching this show at night.

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I try to absorb some of this.

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I like seeing how he can
diffuse difficult situations.

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We got into health coaching to have
a positive impact on the world,

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to make the world a better
place to help people.

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This is a helping profession. We're
not here to make a quick buck.

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We're not here to scam
anyone out of anything.

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Health coaches are the best people I know.

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I love being involved in this industry.

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Just big hearted kind people. Yes,

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we are in this industry with our
hearts absolutely overflowing with good

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intentions. Now, here's the funny thing.

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As soon as you show up and
you put yourself out there,

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even me today doing this podcast episode,

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just trying show up in the world,
offer value, do a good thing,

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inevitably you're going to be
up against other people's stuff,

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their perception of you, their negativity,

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their criticism,

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their harsh word.
Sometimes it stinks, but it's true.

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And maybe you've heard this saying,
I think it's attributed to Aristotle,

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but I've also seen it attributed
to Eleanor Roosevelt, so who knows?

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But I love this, and I often
think about it. It says,

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there's only one way to avoid
criticism, do nothing, say nothing,

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be nothing. Well,

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we are not here as health
coaches to do nothing and to say

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nothing. I mean, we're
doing the opposite of that.

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We are here on a mission.

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So how you handle the inevitable
criticism that comes up,

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that's going to make a huge difference
in your quality of life and in the

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success of your coaching practice,
and it is going to come up.

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I've had to learn this through the
years, and I'm telling you right now,

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it has not always been easy.

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So I was thinking back all the different
times that I've had these difficult,

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challenging situations.
I remember years and years ago,

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it was the first time that I got a
barrage of trolls harassing me on

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social media. That had never
happened before. And in this case,

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all I had done, I had
shared a recipe. Oh my God,

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I had shared a recipe on Facebook.
That's it. And later that day,

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I was at a park.

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I was with my kids and I saw all
these notifications popping up on my

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phone. The post had gone,
I'm not going to say viral,

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I'll say semi viral,

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but it was getting way more engagement
than anything that I had shared in the

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past, and I'm excited about this.

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But then I looked and they were all
these negative, terrible comments,

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insulting comments, snide
comments about a recipe.

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You guess it.

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It's not like I had shared a controversial
political opinion or something like

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this. So first of all,

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has this happened to you yet where
you've posted something and you're like,

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what? I cannot believe people have the
audacity to even write this stuff back to

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me.

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I remember my heart sank to my toes.

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I felt this pit in my stomach,

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and instead of being present with my kids
that day, they were still very young.

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They needed me, but my
head was somewhere else.

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I spent the whole afternoon worrying
about what should I say to this person and

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how should I respond to that comment
and trying to defend myself against

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all these haters, haters going
to hate? And they certainly did.

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I can't even remember the details,

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but I'm pretty sure the recipe
was something chickpea based,

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maybe like a chickpea, oh
gosh, I don't even know.

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But all the hate was
coming from the no beans,

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no grains like paleo contingent
lashing out at me for claiming

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to be a health coach,

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yet sharing a chickpea recipe.
It was over

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the top. People can feel
so mean over chickpeas,

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seriously. And I'm
thinking that was probably,

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that's the first time I can
remember feeling that gut punch

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of like, Hey, I know my heart is
fully in the right place here.

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And yeah, I was being
so mean. People hate me.

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It was so incongruent with what I expected
when I shared a recipe on Facebook

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that morning. Now,

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they do say that you haven't really
made it in any industry until

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you have haters, until you
are getting trolled like that.

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So that was a small consolation,
but if I could go back in time,

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I totally wish I would've
handled it differently.

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I wish I could have not let
it stress me out so much.

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It threw my nervous
system right out of whack.

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I would not, if I could go back,

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I wouldn't change anything about what
I had posted. Again, chickpea recipe,

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I think it was a chickpea flatbread.
What could be more benign?

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I would share the exact same thing again.

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But when the criticism started rolling in,

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I wouldn't have responded to any of
it unless it was in a positive way.

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You know what? My friend Andrea
Beaman does an amazing job with this.

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I always notice that she's able to
respond even to the haters in a real

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positive light. Just like, wow, that's
so great that you shared your voice.

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Thank you. I love that you're
speaking your truth. Have a great day.

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And not with sarcasm,

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but really being grateful for people,

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for showing up and speaking their
truth, what's true for them.

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That's not where my head
was at that day, though.

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I wish I hadn't stooped to
trying to defend chickpeas or

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myself. Instead,

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I would have deleted and
blocked anybody who was

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disrespectful, who was rude.
It's called boundaries.

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You're allowed to have them, and I
would've celebrated all of the engagement.

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That's really the main thing, because
all comments, even negative comments,

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tell social media algorithms to
show your post to more people,

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and that is very good thing.
The other thing I learned,

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looking back, I can see that,
hey, this was an eyeopener.

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Clearly at that time, and maybe even
today, there was a lot of controversy.

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It was like a hot topic to
discuss. Beans, grains, legumes.

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Are they good? Are they bad? Maybe
I could have done more with that.

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Maybe that was a hot topic to latch
onto. People were probably very confused.

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I mean, some people certainly
knew they thought one way,

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and I thought another way or whatever,

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but I'm sure there's a lot of people
in the middle who were just confused.

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That could have been an excellent
indicator that I should be creating more

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content around this.
Are legumes good or bad?

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That could have been a great
blog post or podcast episode.

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So it's an example,

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and I'm going to give you more
of how as business owners,

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we can turn the negativity around.
You don't have to absorb it.

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You don't have to take the gut punch.

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You can get something positive
from it and reflect that

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energy back out into the
world in a good light.

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We can be Ted lasso this way.

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We keep ourselves from spiraling into,

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because if we're going to
put ourselves out there,

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if we're going to do something,
we're going to be something.

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We're going to say something,
we're going to get criticized. Now,

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the scared little girl inside of
me who was a brand new help coach,

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never wanted to share anything on
Facebook or anywhere, ever again,

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I wanted to hide under a rock that day.
I was pretty sure I was wrong about

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everything. I probably felt the same way
the day after and the day after that.

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Now, if I had done that, if
I had hit under that rock,

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it would've kept me from the business
that I eventually grew helping all the

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clients I've helped along
the way around the world.

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So you got to be real careful about
this stuff not bringing you down,

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and I don't think we
talk about this enough.

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It's just a matter of time until you're
going to come up against criticism in

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your own business. Again,

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if you're watching on Facebook
or on YouTube or wherever,

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if you can comment and let me know, have
you come up against criticism so far?

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It could be from perfect strangers,
it could be from friends and family.

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It's going to happen, though. I can
pretty much promise you at some point,

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and no matter what time of year it
is, here's what I want you to do,

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invoke Ted lasso, invoke
the Christmas spirit,

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whatever resonates best with you,

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and practice responding
as your highest self.

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These issues come up all the time in
my business, even today, regularly.

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So here's an example. I'll
offer something for free,

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value free, amazing gift.
People will complain.

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They don't want to access it on the
site that I've chosen. For example,

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maybe it's on Facebook and they
don't like to use Facebook,

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or maybe it's a free live event that
I'm doing, and they're busy that day.

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People can be pretty demanding. I'm not
going to lie. Instead of them saying,

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oh, wow, thanks for this free offer,
Michelle, how generous of you,

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they email me to tell me
what's wrong about it. They do,

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and here's what I've learned, and
I hope you will take this advice.

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You don't have to bend over backwards
for everyone, and you can't,

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even if you wanted to, you just can't. I
have a small team. I have limited time.

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So if I've decided to
offer something for free,

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it has to be on terms that
work for me in my business,

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that just has to come first.
I can't necessarily accommodate everyone's

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criticism about it,

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but maybe what I can do is figure out
a way to do it differently next time

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so I can accommodate more
people again next time.

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I can't fix everything
right now in the moment.

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So instead of seeing those
complaints as annoyances or

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disrespect, I see them as learning
opportunities. I really do.

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It's taken me time to get there,
and over the years, remember,

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I've been in business for 15 years now.

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We get less and less of those kinds of
complaints because we've figured out

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different ways to preempt them. Again,

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you can't always fix things in the moment.

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You can't always please
everybody right now,

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but you can take the feedback
and get better for next time.

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Alright, here's another
one. Oh gosh. Let's say,

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and I know a lot of health coaches
want to do something like this,

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and I've done it in my own business.
Let's say you offer a scholarship.

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Does anyone want to be able to offer
scholarships? Of course, right? Again,

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wanting to do good things in the world.

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So you're offering a scholarship
for your program, for your service.

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In my experience, it's more
complicated than you think.

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You need to figure out, again,

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the boundaries around
scholarships that you're giving,

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how you're going to give
it out, et cetera, and no
matter how you structure it,

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you're going to get complaints that
you don't have enough scholarships,

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or the scholarship doesn't
apply to this particular person,

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or the scholarship isn't
enough, et cetera, et cetera.

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It's like you can't win
for trying. Meanwhile,

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you've spent a bunch of time setting up
a process to offer the scholarship to

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announce it, promote it. You
should be commended for that.

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It's an awesome way to give back,

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and you will feel good. And I'm not
saying you shouldn't do it. You should.

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You're going to get people
who are like, wow, thank you.

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It's going to make a difference in
people's lives, that's for sure.

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And be prepared to hear about
all the ways that you're doing it

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wrong. It's fascinating,
fascinating stuff.

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So again, be Ted lasso, right?

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You can listen.

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You cannot create new
scholarships on the spot,

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nor should you based on
one person's complaint,

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but you might think the turnaround
in your head can be, wow,

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I am so glad people are interested in
what I have to offer. That's amazing. Hey,

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look at all these people that want
this type of help. I mean, yes, no,

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I may or may not have a
scholarship for them or whatever,

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but they are interested in what I'm
doing. That's a w, as my kids would say,

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real w Mom, that's a win.
And yes,

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maybe next year you expand
your scholarship offering
because you really are

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trying to do a good thing in the world,

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and isn't it fantastic that people are
noticing what you're putting out there?

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Do you think you can make
that turnaround in your head?

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That's the energy to hold onto. So again,

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I'm curious if you've experienced anything
like this before where you're trying

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to do a good thing and you
get this negative feedback.

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Here's one last scenario that comes to
mind as I was prepping this episode.

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You send something to the
email address somebody

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provided, right? Your psych, you want to
send them this thing, it's a resource.

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It is access to your member site.
Maybe they purchase something from you,

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whatever it is, and it goes again to
the email address that they provided.

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But alas, the email is incorrect.

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They gave you the wrong address.
It's an email that they never check,

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or they gave you an address
and it had a typo in it.

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They are going to complain and blame
you for not sending the thing you were

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supposed to send. They might tell you
how terrible your customer services,

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they're going to be very, very
annoyed that they didn't get it,

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and you're going to
have to deal with this.

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They'll want you to send it to
them later. Could be months.

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It could even be years later, they're
going to say, Hey, I never got that,

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and it's expired, right? It's
no longer available, whatever.

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This kind of thing happens a lot. These
situations where it's no one's fault.

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Mistakes happen, typos happen,

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and you always want to try and make
it right, of course, if you can.

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But if this person is rude or
insulting, I got to tell you,

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it happens and it really gets my goat,

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especially if they're insulting to my
support team. My support team works so

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hard. It is incredible. Some
of the emails that we get,

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I see every email that comes through
my business and what I think is, huh,

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isn't it interesting how
this is just human nature?

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Like human's behavior reflects how
someone feels about themselves,

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what's going on inside of them?

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For this person to lash out
at my support team over,

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they didn't get their thing.

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This person must be in some sort of
distress to be lashing out like this,

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right? So I never need
to take it personally.

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The way that people send feedback
like this to you as a business owner,

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you can just go, huh, I wonder
how they're feeling right now.

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I wonder what they're going through.

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Once I even had somebody write
again the next day and apologize,

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I was feeling so crappy
about this email I received.

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I couldn't believe this terrible feedback,

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and it didn't even make sense.
The next day,

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they wrote again and they said, sorry, I
was having a bad day. Please disregard.

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That happened 12 years ago,

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and I think about it pretty
darn often. So today,

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I'm not trying to scare you.

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I'm not trying to tell you all
the terrible things that happen.

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As a business owner,

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I am wanting you to be prepared and know

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that when criticism comes your way
in tiny ways or maybe in big ways,

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you're not alone, happens
to the best of us,

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and I know that you like me,

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like all the 15,000 health
coaches in our community.

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We're coming from a place of
service. That's why we're here,

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and we're doing the very,
very best that we can.

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If you can keep a generous
spirit, right? Oh,

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this person must be going through
something. Oh, isn't that interesting?

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Maybe I can take that feedback for next
time. You can be really generous in your

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response. You're going to make it.
You're going to be better for it,

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and just like Ted Lasso,

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you're going to turn the
haters into your biggest fans,

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00:18:45,180 --> 00:18:50,040
or at least they're going to stop
complaining and leave you alone so you

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can put your energy towards those who
are a little bit more appreciative and

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actually want to hire you.
That is my best advice.

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Bring that Christmas spirit
into your business year round.

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00:18:59,190 --> 00:19:00,960
You're going to be doing very, very well.

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00:19:01,710 --> 00:19:04,890
This episode has been brought
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That stands for That Clean
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00:19:37,230 --> 00:19:38,070
I'll see you next time.

