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Stacey Richter: Inbetweenisode.

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"Extremely Actionable Themes That
We Covered Throughout 2025." So

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this is themes four and five, and
also a recap of a one star review.

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Tom Nash: American Healthcare
Entrepreneurs and Executives

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You Want to Know, Talking.

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Relentlessly Seeking Value.

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Stacey Richter: What I thought could
be a good idea to experiment with here

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at the end of the year or the beginning
of the year, is to dissect shows from

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2025 and distill out the major themes
that have come up repeatedly and in

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different contexts throughout the year.

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Our big five takeaways maybe
is another way to put it.

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Last week we covered takeaway
themes one through three, and today

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we're gonna cover four and five.

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Themes four and five, by the way, are
a lack of transparency in data access,

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which allows for wild overspending
and undermines fiduciary duty.

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So that's theme four.

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Theme five is this, the need
to shift purchasing from

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discounts slash volume to value.

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Here's another apparent theme that
we won't cover today, but I'm gonna

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ask you to think about it as I have.

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This theme comes from a one star
review that someone took the

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time to pen on Spotify the other
day, and this is the review.

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Headline.

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"The Rich Get Richer".

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And here's the review.

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"An echo chamber for CEOs and other
out of touch executives that care about

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money and no care or making healthcare a
sustainable career choice for providers."

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I left in the typos just to avoid
misinterpreting them, but I'm throwing

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this in here into the ring for context.

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If you are average in air quotes
"provider", which is interesting,

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just right outta the gate that they
labeled themselves a "provider",

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given how many dislike that term
and feel, it is a term assigned by

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out of touch execs for the purposes
of undervaluing clinical education.

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So question mark who actually wrote this.

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But if any given clinician is so
far out of the loop that they do not

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understand the topics that we talk about
on Relentless Health Value and also

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the impact a CEO having the experience
and the integrity to do the right thing

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by patients or members, how much that
trickles up or down to doing the right

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thing by providers in air quotes, then
yeah, that's a big deal in and of itself.

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Interested in your perspectives.

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My name is Stacey Richter, by the
way, and this episode is sponsored by

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Payerset and of Aventria Health Group.

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Payerset is a price transparency
company with a mission to create fair

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and equitable healthcare for everyone.

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Love that.

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Payerset empowers healthcare
organizations, employers, and

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patients with the most complete set
of healthcare price transparency data.

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They benchmark every negotiated rate and
claim and deliver the insights needed

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for smarter contract negotiations and
a more transparent healthcare system.

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So now let's cover the remaining
two themes, and again, all links,

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every single one of them that I
mentioned today are in the show notes.

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You'll find some of them actually in
the introduction that you may have

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received in the email newsletter.

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So yeah, that's your subliminal
message to potentially sign up for

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the email newsletter should you
wish to have all of this and more

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in your inbox on a weekly basis.

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And by the way, the fact  that we manage
one email a week is a gold star for us,

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so certainly don't worry about spam.

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You and me both do not have
time for that extravagance.

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Enough runway.

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Let's get to it.

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Theme four: lack of transparency and
data access allows for wild overspending

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and undermines fiduciary duty.

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A continuing, lack of transparency
regarding pricing costs,

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quality, and vendor compensation
prevents accountability.

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It enables conflicts of interest.

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It enables, as Dr. Mick Connors and I
talked about with Sarah Emunds, it enables

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us to not pay for value or not understand
what value is in a really tangible way,

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which is a problem in and of itself.

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Is this getting better?

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Yeah, and when I say is it getting
better, I mean, is there more

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transparency now regarding pricing
and costs and vendor compensation?

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For sure.

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Listen to the show with Elizabeth Mitchell
about the PBGH Pacific Business Group

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on Health data demonstration project,
but we have your status quo TPAs,

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PBMs, and brokers who often enough,
and as their standard course of doing

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business, will still withhold essential
claims data creating these data hostage

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situations that guests have talked about
this year, which exposes self-insured

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employers to wild overspending
and also fiduciary legal risk.

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Here's Elizabeth Mitchell and this
quote that I'm about to play is from

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the Take Two with her this year.

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Elizabeth Mitchell: Jumbo self-insured
employers are spending their

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own money and their employees
money on healthcare services.

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Our members spend over $350 billion
a year on healthcare services and

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people's health is not improving.

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All of those dollars seem to be
getting lost in the system, and it

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is particularly ironic because that
money is also not going to providers

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in the way that our members would like.

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They're very much aligned with providers,
particularly primary care providers

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and mental health providers, and
yet there is some disconnect between

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the amount they are paying and the
amount the providers are getting.

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You would be amazed at how resistant
many of the plans are to doing

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what employers ask them to do.

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Even it's sharing data effectively
or things that employers know are

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the right thing for their employees
and to effectively manage their plan.

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It is remarkably challenging.

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In a market, someone gives you a bad bid.

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You don't take it.

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You don't buy it.

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Here's the challenges.

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One, there's been no transparency and they
have not been able to get their data to

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actually even evaluate the performance.

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One of the changes within the CAA, it
absolutely clarifies that employers

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are entitled to the data they
need to evaluate cost and quality.

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But then the other problem,
there are not any alternatives.

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If all of the plans are doing the same
thing, where are they supposed to go?

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I think that there are some new
market entrants, but right now, if

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you are looking for a big health plan
administrator, there's not, not a lot of

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options for something really different.

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Stacey Richter: All of this hinders
informed purchasing decisions and

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it also hinders trying to buy value.

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And I know we're using a lot of
acronyms and kind of jargon right

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now, but this has so much impact, this
whole thing on patients and members

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and that cannot be understated.

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The overwhelming complexity and
non-transparency regarding cost

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creates intense financial stress
and anxiety for plan members.

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It forces a percentage into bankruptcy.

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As we all know, the biggest
reason for bankruptcy in

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this country is medical debt.

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Get sick, lose your health and your money.

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It's so efficient.

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Peter Hayes mentioned this in an episode
with him that there's a new vector

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of change that has not been present
before, which is why he is predicting

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a tipping point finally coming.

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He says it's a combination
of new legislation that

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has increased transparency.

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Still have a ways to go,
but yeah, there's a lot more

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transparency than there was before.

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Plus legal risk for plan sponsors
given the CAA plus that transparency.

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Plus, and this is the new one,
public outrage as he terms it.

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So yeah, we might be at a moment
that will become a movement, but in

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the meantime, we have patients and
members fearing unexpected costs.

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John Quinn talked about this some.

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Members and patients are aware now that
they could be struck by unexpected costs.

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So they fear going and getting care
despite the fact that they may be

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paying huge premiums in order to have
an air quote, access to said care.

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But there is a recognition that even
those with so-called good insurance may

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have so much fear that they delay or
abandon necessary, and turns out high

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value care, such as seeking treatment
for suspicious moles or chest pain,

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or getting their asthma inhaler, which
thus worsens long-term health outcomes

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and evil spirals start to develop here.

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Also, there's such an awareness of hidden
facility fees or markups that consolidated

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health systems and provider organizations,
which means that patients pay

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substantially more for the same service
than they would at an independent clinic.

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Again, just raising the both fear
and public outrage as a result.

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A lack of transparency and data
access allows for wild overspending,

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overcharging, and undermines
fiduciary decision making.

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We've talked about this so
often on many shows this year.

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Obviously, otherwise
it wouldn't be a theme.

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Other shows where this theme has come
up we have the show with Christine Hale,

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episode 471 on high cost claimants.

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Dr. Christine Hale highlights the critical
problem of siloed or insufficient claims

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data relative to high cost claimants
and that prevents plan sponsors from

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verifying if high cost treatments
are appropriate or cost effective

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or frankly in the optimal setting.

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Then we had Justin Leader,
and this was a Take Two.

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Justin talked about "The Mystery
of the Weekly Claims Wire".

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And this show is really dedicated to, I'm
gonna say exposing how TPAs, some of them,

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hide fees and engage in spread pricing
which is possible because of that mystery.

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You know, where there's mystery, there's
margin and all that, but the show really

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and Justin stresses that obtaining
transparent data is really vital.

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Then we had a banger of a show, episode
480 with Kimberly Carleson and she was

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talking about payment integrity, but it
really underscored that plan sponsors have

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a legal right under the CAA and ERISA to
itemize bills and contracts so that they

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can audit and verify claims accuracy.

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Up to 80% of hospital bills may
contain errors like duplicate billing,

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upcoding charging for non-billable
items, which often results in wildly

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excessive charges paid for by the
plan sponsor, but also often enough

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at least passed on to the member.

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Then Dave Chase in episode 484, he talks
about the data hostage situation that

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I mentioned earlier and the lack of
compensation disclosure as warning signs

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for untrustworthy benefits advisors.

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So just all of this back to the
theme, a lack of transparency

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and data access allows for wild
overspending, overcharging, and

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undermines fiduciary decision making.

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So you can see how all these
shows are aligned to this theme.

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Then we had 487 with Kevin Lyons, who
describes how organizations leverage in

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air quotes, proprietary or also in air
quotes, trade secret claims to avoid

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disclosure and that forces purchasers
to use detective skills to find hidden

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costs and conflicts of interest.

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And considering that Kevin Lyons was
talking about the State of New Jersey and

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there was recently a false claims lawsuit
that the state health plan carrier in New

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Jersey just lost and had to pay a hundred
million dollars in fines for overcharging.

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You can see why with the trade
secret  fronting here, there is a

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lot of money that sits behind those
proprietary trade secrets, which plan

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sponsors and those actually paying
the bills do have a right to see.

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And then I also wanna mention the
shows with Vivian Ho from earlier

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this year, and Dan Greenleaf who
talk about this whole concept from

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the standpoint of, I'm gonna say the
hospital system or provider organization.

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If it's unclear how much a hospital
or provider organization is charging

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for something, then there's ample
opportunity for there to be carrier

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markups, number one, and spread pricing.

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Sure, which, by the way, is
estimated to be about 30% that

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plan sponsors are paying on top of
the hospital or provider charges.

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Right.

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But how would you know that if you don't
know how much the hospital or provider

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organization is actually charging?

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If all you see is the amount that hits
the claims wire, you don't know how

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the money is getting divvied up and how
much the doctors and nurses or actual

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clinicians doing the service are getting
paid out of the money that you are paying.

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And again, usually it's estimated to
be about 30% added to the top there.

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But there's another issue here that
is big consolidated health systems

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raising prices way higher than
inflation, way higher also than raises

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that doctors and nurses are getting.

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So a lot of times the second somebody
starts complaining about high hospital

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prices, someone points to nurses, for
example, and that math doesn't add up.

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So not understanding what the underlying
charges are can kind of cut both ways,

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because while it leaves carriers able to
take 30% off the top, it also removes or

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doesn't spotlight the culpability here to
some of these consolidated health systems

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that are raising prices at the rate and
level that they are raising prices and

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then pointing to carriers as the culprit.

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And not saying that they aren't in
the mix, but let's just say there's

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a lot of culpability to go around.

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But then what happens, which is a miss,
is that it leaves actionable opportunities

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on the table to negotiate, for example,
with hospitals or recognize where some

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of these excess dollars are coming from.

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And then lastly, this is a
different take on transparency,

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but it is also kind of interesting.

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There's also the transparency around
ownership transparency, and this is

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really relevant  for policymakers, but
also for any ultimate purchaser as well.

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Yashaswini Singh talked about this in
episode 474 about private equity, and

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what she emphasizes is that there's a
lack of ownership transparency, as I just

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said, especially when it comes to private
equity owned provider organizations.

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And that prevents policymakers and
really physicians a lot of times

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from fully understanding the forces,
driving practices and also costs.

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So consider this a wrap on theme
number four, which is a lack of

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transparency and data access allows for
wild overspending slash overcharging

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and undermines fiduciary duty.

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Let's move on to  theme number five.

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Theme number five is the need
to shift purchasing from buying

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discounts or volume to buying value.

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This industry really to transform has got
to transition away from flawed purchasing

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methods, such as buying discounts off
of inflated list prices, which only

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perpetuates the cost increasing flywheels.

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Stop doing that and instead,
purchase actual care based on

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demonstrably high value and outcomes.

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The imperative for plan sponsors to
stop buying based on, you know, in

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quote, discounts off inflated list
prices, and instead focus on mastering

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00:14:45,914 --> 00:14:49,664
unit cost and directly purchasing
high value healthcare services.

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Here's Mark Cuban on this topic.

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Mark Cuban: Core competency to
understand their benefits at all.

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And even though it's the second
largest line item, expense line

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item after payroll, as Cora knows
very well, it's hard to dig in.

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I was just as much of an idiot with
the Mavericks and my other companies.

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I had no idea I was getting ripped off.

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But for our employees and
their families now, as Coral

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knows, we're doing all direct
contracting, all direct contracting.

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And slowly but surely, we're
adding more and more providers.

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We're up to like 8,800 providers
in our network right now,

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and so we're getting there.

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But what we tell them and the reason
they're willing to give us their

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cash price or something close to it.

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Sometimes we work off of
Medicare as a reference.

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We tell them, A, we're
gonna pay you cash upfront.

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B, there is no employee deductible.

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You know it is compensation for
our employees one way or the

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00:15:43,169 --> 00:15:44,549
other, and their families, right?

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You can pay it upfront, pay it via
healthcare, whatever it may be, and so

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you're not taking that collection risk.

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You're getting paid the full amount, and
we'll do all of the pre-auths in advance.

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By the time it gets to you, it's
already been approved and you

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take no preauthorization denial or
preauthorization or denial risk.

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And they're like, no credit risk,
no underpay risk, no pre-auth

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risk, where do I sign up?

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00:16:09,304 --> 00:16:11,704
Stacey Richter: Thinking about one
star provider guy, when employers

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shift purchasing to value, they can
compensate high value providers more.

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Upfront.

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00:16:17,719 --> 00:16:21,919
Which helps eliminate provider
organization risk and reduces the need

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00:16:21,919 --> 00:16:26,239
for costly administrative debt collection
efforts, again, which is just gonna

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00:16:26,239 --> 00:16:30,859
create a virtuous flywheel resulting
in lower overall prices for patient,

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member, and any ultimate purchaser.

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And then here's from Sarah Emond.

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Sarah Emond: Well, and that's part of
where I have observed that sometimes

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00:16:38,904 --> 00:16:42,924
the rebate model gets in the way of
paying for value because your market

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dominance or your market position
can have more to do with how much of

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a discount you are offering or not.

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00:16:50,034 --> 00:16:55,554
And the ultimate goal of
the negotiators to get a big

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rebate, to get a big discount.

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That is not necessarily the
same thing as paying for value.

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And one of the things that we have
been talking about for years, and we're

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still looking for a purchaser who wants
to do this, which is pay for value.

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Waive pretty much most prior
auth and eliminate cost sharing.

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Because if you are paying a value
based price as the ultimate payer,

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why would you have cost sharing?

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You are not trying to get the patient
to do something different with their

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choice of medicine with their doctor.

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00:17:31,644 --> 00:17:35,934
So if we had a system that had full
transparency into the value-based

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price and all of the payers were
paying that value-based price, we

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actually wouldn't need rebates.

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We would just have a formulary.

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Imagine what it could do for
patients with rheumatoid arthritis.

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There are a lot of drugs approved
for rheumatoid arthritis.

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If you don't respond to some of the
older drugs like methotrexate, your

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choice of which drug you get has
to do with the negotiation between

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the manufacturer and the PBM.

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It doesn't have anything to do with what's
the best choice for you as a patient.

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00:18:06,114 --> 00:18:08,784
If we paid a value-based price
for every rheumatoid arthritis

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drug that doctor could prescribe
whatever drug was best for you.

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We're just far away from that
reality, but I still wanna put it

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out there as a different choice we
could make that again, would work

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00:18:19,309 --> 00:18:21,049
towards deescalating this arms race.

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00:18:21,355 --> 00:18:23,305
Stacey Richter: So, right,
like a lot of these themes,

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we've covered this one deeply.

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This whole idea of bringing
big demand curve energy.

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If there is not a demand
curve, there's no market.

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00:18:32,205 --> 00:18:36,985
If purchasers, such as self-insured
employers or otherwise, do not not

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00:18:37,035 --> 00:18:41,205
buy healthcare services from entities
that are too expensive or who have

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00:18:41,205 --> 00:18:45,555
crappy quality, what incentive, what
market incentive does anyone have

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00:18:45,555 --> 00:18:47,325
to lower prices or improve quality.

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00:18:47,445 --> 00:18:52,715
If nobody cares and is just gonna buy
it whenever, whatever, then anybody

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00:18:52,835 --> 00:18:56,165
on the supply side who spends any
amount of money or effort to get more

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00:18:56,165 --> 00:19:00,725
efficient or raise quality will not
result in, again, improved market

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00:19:00,725 --> 00:19:04,265
share or any increase in revenue,
which is the incentive of a market.

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00:19:04,415 --> 00:19:08,128
Now look, are markets the correct way
to run healthcare in this country?

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00:19:08,405 --> 00:19:10,625
Not the point at all.

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00:19:10,745 --> 00:19:15,965
The point is containing healthcare costs
in this country right now in 2025 the

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00:19:15,965 --> 00:19:20,315
whole way that the industry is structured,
the whole way incentives work, et cetera,

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00:19:20,315 --> 00:19:22,505
is dependent upon there being a market.

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00:19:22,505 --> 00:19:24,785
And there isn't a market
without a demands curve.

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00:19:24,845 --> 00:19:26,345
There isn't a market, in other words.

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00:19:26,495 --> 00:19:29,435
There will never be a market
again without a demand curve.

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00:19:29,555 --> 00:19:34,415
And self-insured employers right
now provide and pay for care for 160

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00:19:34,635 --> 00:19:39,045
million Americans, meaning self-insured
employers have one really big job here.

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00:19:39,045 --> 00:19:40,215
It's an important job.

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00:19:40,425 --> 00:19:41,775
Be an elastic demand curve.

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00:19:42,165 --> 00:19:46,815
This comes up so often this past year,
and this really matters again for members

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00:19:46,815 --> 00:19:50,895
and patients because shifting purchasing
toward value and outcomes, it creates

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00:19:50,895 --> 00:19:53,235
opportunities to lower members costs.

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00:19:53,235 --> 00:19:55,485
Remove financial barriers
to necessary care.

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00:19:55,575 --> 00:19:58,660
Improve the consistency and
predictability of care delivery.

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00:19:59,270 --> 00:20:03,050
It also has a great opportunity to
increase outcomes because if you're

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00:20:03,050 --> 00:20:07,250
buying value, outcomes are part of the
mix in a way that's simply reducing

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00:20:07,715 --> 00:20:12,635
costs even doesn't take into account,
and that can go horribly wrong, which

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00:20:12,635 --> 00:20:14,015
is probably a whole other topic.

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00:20:14,115 --> 00:20:15,600
How can you go about this?

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00:20:15,610 --> 00:20:17,260
Direct contracting is one example.

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00:20:17,290 --> 00:20:20,680
So plan sponsors can offer members
access to high quality care.

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00:20:20,740 --> 00:20:24,310
This could be for imaging or
surgery at $0 out of pocket.

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00:20:24,310 --> 00:20:27,400
Discussed this with Dr. Cristen
Dickerson on a show, and also

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00:20:27,400 --> 00:20:29,590
Dr. Stan Schwartz, among others.

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00:20:29,920 --> 00:20:35,680
Other shows where this theme has come up
big time is the two part show, episode

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00:20:35,680 --> 00:20:41,210
483 with Jonathan Baran that defines
discounts which by the way includes

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00:20:41,270 --> 00:20:45,585
rebates and shared savings with the
solution being reject discounts, focus

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00:20:45,585 --> 00:20:50,505
on mastering unit cost, investing in
primary care, redesigning benefits to

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00:20:50,505 --> 00:20:52,575
buy actual healthcare, not insurance.

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00:20:52,665 --> 00:20:56,748
Then also the show 488 with
Mark Cuban and Cora Opsahl that

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00:20:56,780 --> 00:20:58,040
that earlier quote was from.

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00:20:58,303 --> 00:21:03,343
We also have episode 492 with Dr.
Sam Flanders and Shane Cerone.

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00:21:03,463 --> 00:21:07,127
They're talking about this from the
hospital system perspective, and they

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00:21:07,127 --> 00:21:12,175
really provide a call to action for
employers to insist health systems submit

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00:21:12,175 --> 00:21:17,410
pricing, and also create competition which
ultimately is going to drive high quality

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00:21:17,410 --> 00:21:20,110
care at significantly reduced unit costs.

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00:21:20,260 --> 00:21:24,280
But also provide rewards
for those organizations who

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00:21:24,280 --> 00:21:25,990
are able to do this well.

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00:21:26,200 --> 00:21:30,220
Which generally speaking physicians
and other clinicians appreciate.

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00:21:30,220 --> 00:21:35,275
We also have episode 493 with John
Quinn, who advises c-suites on their

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00:21:35,275 --> 00:21:39,655
need to review healthcare as a supply
chain to be managed and must move

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00:21:39,655 --> 00:21:43,495
absolutely, again, past buying discounts
and focusing on steering members to

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00:21:43,495 --> 00:21:45,055
lower cost, high quality alternatives.

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00:21:45,312 --> 00:21:48,912
We also have the show with Sarah
Emond that the earlier quote was from.

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00:21:49,092 --> 00:21:52,632
So that is theme five, which
again is the need to shift

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00:21:52,632 --> 00:21:57,522
purchasing from buying discounts
or buying volume to buying value.

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00:21:58,227 --> 00:22:02,637
Okay, so lastly, I might have missed a
few shows that did in fact touch on one

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00:22:02,637 --> 00:22:06,477
or more of these themes, these through
lines, which were just so everywhere,

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00:22:06,477 --> 00:22:08,427
everything, and occasionally all at once.

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00:22:08,547 --> 00:22:13,077
But we did have a few shows that dug
in on other very timely ideas, such

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00:22:13,077 --> 00:22:17,727
as the shows  with James Gelfand on
the impact of some of the legislation

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00:22:17,727 --> 00:22:22,722
currently ongoing and its impact on
Medicaid and HSAs and other policy changes

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00:22:22,722 --> 00:22:24,522
which affect self-insured employers.

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00:22:24,642 --> 00:22:28,092
And also we talked stop-loss coverage,
which is a big deal with Andreas

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00:22:28,092 --> 00:22:33,012
Mang and Jon Camire, or we did a
show on Medicare Advantage Trends

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00:22:33,162 --> 00:22:35,062
earlier this year with Betsy Seals.

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00:22:35,082 --> 00:22:37,872
So all this stuff is
interrelated for sure.

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00:22:37,992 --> 00:22:39,892
With that, my name is Stacey Richter.

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00:22:40,067 --> 00:22:44,117
Cora Opsahl: Hi, this is Cora
Opsahl, 32BJ Health Fund Director.

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00:22:44,177 --> 00:22:47,987
Relentless Health Value is the
place to get a deep understanding

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00:22:48,017 --> 00:22:49,727
of all aspects of healthcare.

378
00:22:49,967 --> 00:22:52,667
I used it to learn about the
complex system of healthcare

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00:22:52,667 --> 00:22:56,297
years ago, and I still learn
something new almost every episode.

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00:22:56,447 --> 00:23:00,557
Join Stacey every week to hear
practical insights and advice from

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00:23:00,557 --> 00:23:01,907
people who are making a difference.

382
00:23:02,342 --> 00:23:05,402
I encourage you to subscribe to
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383
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favorite podcast app, and follow
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384
00:23:09,272 --> 00:23:12,752
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385
00:23:12,752 --> 00:23:15,979
Value tribe that will change
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