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 There's a shortcut that most people miss

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 and it's sitting right in front of them.

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 You can spend years building an audience

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 from scratch or you can partner with

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 someone who already has the exact

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 audience that you're trying to reach.

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 Most people think

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 partnerships are complicated.

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 They're not.

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 You just need to know who to partner with

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 and what to offer them.

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 Today, I'm going to show you how to find

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 high value partners and

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 exactly how to pitch them.

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 This isn't influencer marketing.

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 This is strategic

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 co-promotion where everyone wins.

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 If you're tired of slow

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 organic growth and you want to

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 strategies that gets overlooked and

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 people are missing a

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 huge, huge opportunity.

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 I was reminded of this because recently

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 on one of our coaching calls for our

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 membership, I was working with one of our

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 members who has a photo book membership.

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 We were talking about how to grow this

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 business and they were talking about

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 their number one problem

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 or challenge being traffic.

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 We were trying to figure

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 out how to grow faster.

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 What I realized was in going through

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 this, instead of them spending a whole

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 bunch of money on ads or grinding away at

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 content, I asked a different question.

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 I asked, "Who already

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 has your ideal customers?"

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 We started listing a bunch of types of

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 businesses, whether it's family

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 photographers, travel bloggers,

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 scrapbooking creators, teachers who

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 document their classrooms, sports coaches

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 who want to preserve team

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 memories, and then it hit us.

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 These people don't

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 just have our customers.

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 They're actively creating the moments

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 that turn into these

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 incredible photo books.

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 We mapped out a simple workshop, how to

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 turn your travel photos

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 into a beautiful keepsake book.

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 The partner promotes

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 it to their audience.

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 We run the workshop.

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 Everyone who attends gets a

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 template and a discount code.

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 The partner gets an

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 affiliate cut on every sale.

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 Their audience gets value.

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 We get customers who are

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 pre-qualified and ready to buy.

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 See, one partner workshop could bring in

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 more customers than six

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 months of organic posting.

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 The point of the matter is this.

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 You don't have to

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 build your audience alone.

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 already has them.

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 You just need to show

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 up with the right offer.

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 So, here's what the research shows.

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 According to data from last year, 79% of

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 creators prefer long-term partnerships

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 with brands over one-time deals.

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 And 92% of consumers trust

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 recommendations from

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 individuals over brand ads.

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 Now, this is huge because people trust

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 people more than they trust brands.

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 So, when you partner with someone who

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 already has that trust with the audience

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 you want to serve, you get

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 to borrow that credibility.

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 So, how do you go about doing this?

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 Well, it's going to break

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 down into three main parts.

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 Part number one,

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 look for partners.

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 And friends,

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 partners are everywhere.

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 All you got to do is just open your mind

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 to the possibility of being able to

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 partner and you're going to start seeing

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 examples of them everywhere.

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 So, if we go back to the photo book

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 company that I was working with.

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 I mean, obviously the examples I'm about

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 to give are specific to their business,

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 but hopefully it immediately gets some

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 ideas going for you.

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 So, when we look at the photo book

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 business, what do you immediately think

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 would be an ideal partner?

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 Photographers, right?

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 And there are all kinds

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 of different photographers.

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 First, there's family

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 and life photographers.

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 I mean, these people are creating the

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 moments and this is

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 perfect for a photo book.

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 Number two would be travel and experience

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 creators because they

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 inspire the memories.

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 Three would be

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 scrapbookers and memory keepers.

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 I mean, they're already documenting.

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 Perfect, right?

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 Number four would be teachers and home

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 school creators because they get to

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 capture the students' growth.

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 Number five would be adventure and

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 outdoor photographers because they're

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 documenting epic trips.

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 Number six would be sports teams and

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 coaches because they want

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 to preserve the seasons.

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 Number seven would be memory and legacy

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 creators because they

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 focus on storytelling.

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 Now, in all of those examples, what I

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 want you to notice are the patterns

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 people who are adjacent to your product.

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 They're not competitors, per se.

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 They're complementary.

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 Search on influencer marketing in 2025

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 shows that 57% of marketers now

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 prioritize working with micro influencers

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 because they have higher engagement and

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 more trust with niche audiences.

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 So you don't need to be a celebrity.

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 You just need someone who

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 has your exact customer.

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 So your first step in all of this is just

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 to identify the types of markets that

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 already serve your ideal customer.

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 Who serves the same customer?

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 And how can you look to identify who they

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 are and begin partnering?

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 Okay.

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 Number two,

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 design win-win programs.

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 Okay, so once you know who to partner

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 with, you need to create an offer they

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 would actually want to promote.

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 And there are a bunch of different models

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 that work for this, but I

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 really nail it down to two.

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 So one are niche workshops.

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 For example, in the photo book example,

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 we could do how to organize

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 travel photos into a book.

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 The partner promotes it,

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 you run it, everyone wins.

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 Number two would be

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 done for you templates.

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 Give the partner's audience a free

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 template or resource.

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 You could collect emails,

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 nurture them into customers.

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 Super easy, right?

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 Now, if we want to take it one step

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 further, you could do number three, which

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 would be co-branded lead magnets or list

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 builders, where you

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 create something together.

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 They provide the expertise, you provide

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 the product, boom, you both promote,

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 bada-bing, bada-boom.

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 Now, the key is this, the offer has to

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 benefit their audience first, not you.

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 So if your partner can't confidently say,

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 this will help you, meaning their

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 audience, they won't promote it.

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 And according to research on this,

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 long-term influencer partnerships, brands

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 that build ongoing relationships with

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 creators see stronger returns and deeper

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 audience loyalty compared

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 to one-off collaborations.

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 Meaning the more you work with someone,

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 the more trust you create.

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 So start with one workshop or one lead

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 magnet, test it, and if it works, then

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 build it into a more

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 long-term relationship.

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 Is this making sense so far?

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 Like don't overthink this.

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 Okay, point number three,

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 structure the partnership.

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 Now let's talk about what the partner

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 gets, because they're not going to

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 promote you for free.

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 Now there are really two

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 options that I like for this one.

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 Number one is an affiliate percentage,

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 meaning if they promote,

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 they get 20 to 30% of the sale.

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 And that's super easy and clean, right?

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 Because you're not coughing anything up

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 without a sale being made upfront.

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 Number two is co-promotion.

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 This is one of my favorites, because this

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 is where you work together.

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 You promote them, they promote you.

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 So it's an exchange.

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 Now the affiliate model is the cleanest.

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 They have a financial incentive, and you

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 only pay for results.

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 So everyone wins there.

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 Now the thing that I like about affiliate

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 partnerships is they're

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 performance-based, meaning influencers

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 can earn commission for every sale.

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 This is low-risk, high-reward model that

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 works especially well for smaller brands

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 with limited marketing budgets.

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 Now here's the bonus.

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 Once you run a successful campaign with

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 one partner, you have proof.

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 Now you can approach five more partners

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 and say, "Hey, here's what

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 we did with partner name.

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 Want to do the same thing?"

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 It makes it super easy.

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 Okay, lesson number four

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 is the outreach playbook.

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 All right, so this is the last piece.

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 So how do you actually pitch them?

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 Well, my encouragement to you is just

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 keep it super simple.

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 Create a one-page landing page that

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 explains the workshop or offer.

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 Or you could even just write a short

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 little email that just says, "Hey, I'm

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 running a workshop on topic XYZ.

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 I think your audience would love it

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 because I've seen comments in your

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 community like this and like this.

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 You interested?"

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 Now just listen to how simple that is.

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 I, number one, I'm just explaining that,

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 "Hey, I'm going to run this workshop.

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 I think your audience would like it

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 because I've seen comments

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 like this in your community."

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 And when you show

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 screenshots, it makes it real.

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 Like they see that, "Oh my gosh, yes.

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 There are real people in my community who

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 are asking these types of questions and

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 this workshop would be

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 perfect to answer them."

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 And at this point, you're just trying to

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 gauge their interest.

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 So when they say yes, then you can work

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 out the details like the date and time.

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 And so just notice how in that email

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 template, I didn't load them up with a

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 whole bunch of details.

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 It's not a full-on book of explanation.

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 It's just, "Hey, I'm

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 running this workshop.

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 I think your audience would like it

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 because there's examples of questions

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 being asked like this and like this.

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 Are you interested?"

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 So when they say yes, then

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 you can work out the details.

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 Now

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 you get to that point where you have a

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 date and time, then you can also provide

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 them some social collateral, maybe some

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 pre-made graphics that they can post or

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 some email templates or even some

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 captions they could use for different

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 posts, but just make it easy for them to

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 be able to promote

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 and share the workshop.

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 Now here's the thing to know.

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 Successful outreach involves engaging

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 with their content first

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 to show genuine interest.

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 So you notice how I

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 identified some screenshots?

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 That means that I was in their community.

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 Maybe it's a free Facebook group.

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 Maybe it's their online community.

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 Maybe it's their

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 membership, wherever it is.

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 But what we want to do is

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 we want to engage with them.

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 Maybe it might even be comments from

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 their Instagram posts

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 or their YouTube videos.

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 But bottom line is that

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 you want to show interest.

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 You want to find out what

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 their audience are looking for.

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 And then when you send that short,

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 friendly message who clearly states who

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 you are and why you're reaching out and

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 you've got that social proof that these

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 questions are being asked, it makes it

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 very easy for that partner to say yes.

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 So just test it with

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 five different partners.

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 See who responds and then

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 double down on what works.

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 this week.

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 I want you to identify five to 10 markets

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 that would make great partners.

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 Who already serves your ideal customer?

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 Then I want you to do some research and

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 make a list of five to 10 potential

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00:11:38,458 --> 00:11:40,291
 partners within each market.

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 That's going to give you a list of

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 anywhere between 25 to

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 100 potential partners.

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 Then all you got to do is

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 just reach out to one of them.

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 Someone that you

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 think would be a good fit.

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 Design a simple co-promotion.

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 Maybe it's a workshop, a lead magnet, a

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 template, something their

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00:11:57,416 --> 00:11:59,125
 audience would genuinely value.

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 Then reach out, keep it

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 short and make the benefit clear.

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 And if one partner says yes and you run

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 one successful workshop, you, my friend,

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00:12:08,583 --> 00:12:11,166
 have just unlocked a growth channel that

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00:12:11,166 --> 00:12:12,625
 doesn't require you to

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00:12:12,625 --> 00:12:13,958
 build an audience from scratch.

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00:12:14,500 --> 00:12:16,500
 And I'm telling you that if you run this

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00:12:16,500 --> 00:12:18,250
 playbook, you will not only grow your

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00:12:18,250 --> 00:12:20,125
 list in a significant way, but you'll

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 also generate a bunch of

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00:12:21,666 --> 00:12:22,708
 sales with this as well.

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 So just keep it simple.

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 Follow the steps and keep moving forward.

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00:12:27,958 --> 00:12:29,833
 Now speaking of moving forward, I want to

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 take a moment and just thank you, my

356
00:12:32,958 --> 00:12:35,833
 audience, for watching and listening to

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00:12:35,833 --> 00:12:37,416
 this podcast and for

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00:12:37,416 --> 00:12:39,041
 also leaving reviews.

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00:12:39,708 --> 00:12:40,708
 Because we are climbing

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00:12:40,708 --> 00:12:41,666
 the charts, my friend.

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00:12:41,875 --> 00:12:44,333
 We have cracked the top 50 in the

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00:12:44,333 --> 00:12:46,000
 marketing podcast and I

363
00:12:46,000 --> 00:12:47,333
 have you to thank for it.

364
00:12:47,333 --> 00:12:48,208
 So thank you so much.

365
00:12:48,583 --> 00:12:49,875
 And shout out to Shana from

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00:12:49,875 --> 00:12:52,166
 budgetbesties.com who

367
00:12:52,166 --> 00:12:54,000
 left a recent review.

368
00:12:54,375 --> 00:12:56,708
 She said, "I saw Stu speak years ago and

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00:12:56,708 --> 00:12:57,625
 thought he was awesome.

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00:12:57,625 --> 00:12:59,166
 I had no idea he had a podcast.

371
00:12:59,833 --> 00:13:02,125
 Bad news is I've been missing out, but

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00:13:02,125 --> 00:13:03,916
 the good news is I can now binge.

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00:13:04,416 --> 00:13:06,708
 I'm a small business owner with a love

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00:13:06,708 --> 00:13:09,041
 for marketing and this podcast is the

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00:13:09,041 --> 00:13:11,583
 perfect addition to my morning runs and

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00:13:11,583 --> 00:13:12,958
 my creative marketing itch."

377
00:13:13,541 --> 00:13:14,125
 Thanks everyone.

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00:13:14,375 --> 00:13:15,125
 It's so good.

379
00:13:15,750 --> 00:13:17,208
 Shana, thank you, my

380
00:13:17,208 --> 00:13:18,416
 friend, for leaving that review.

381
00:13:19,166 --> 00:13:19,500
 Appreciate you.

382
00:13:20,041 --> 00:13:20,333
 All right.

383
00:13:20,583 --> 00:13:23,416
 So as we wrap up, number one, I would

384
00:13:23,416 --> 00:13:24,458
 love for you to go and

385
00:13:24,458 --> 00:13:25,625
 leave a review yourself.

386
00:13:26,000 --> 00:13:26,750
 That would be epic.

387
00:13:27,083 --> 00:13:27,833
 Let's keep climbing

388
00:13:27,833 --> 00:13:28,750
 the charts, my friends.

389
00:13:29,250 --> 00:13:29,500
 All right.

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00:13:29,666 --> 00:13:32,083
 If we think about today's episode, I want

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00:13:32,083 --> 00:13:33,375
 you to realize that you

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00:13:33,375 --> 00:13:34,500
 don't have to grow alone.

393
00:13:34,958 --> 00:13:37,166
 Somebody already has your customers.

394
00:13:37,541 --> 00:13:40,750
 You just got to identify who those ideal

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00:13:40,750 --> 00:13:43,458
 partners are, design a win-win offer and

396
00:13:43,458 --> 00:13:44,041
 structure the

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00:13:44,041 --> 00:13:45,666
 partnership with clear incentives.

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00:13:46,333 --> 00:13:48,916
 Reach out with a very simple pitch.

399
00:13:49,375 --> 00:13:51,000
 We just mapped out seven different

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00:13:51,000 --> 00:13:52,791
 partner types for a photo book business

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00:13:52,791 --> 00:13:55,708
 and we realized that one workshop could

402
00:13:55,708 --> 00:13:57,125
 bring in more customers than

403
00:13:57,125 --> 00:13:59,875
 six months of organic posting.

404
00:14:00,375 --> 00:14:02,375
 The same can be true for you.

405
00:14:03,000 --> 00:14:03,333
 All right.

406
00:14:03,333 --> 00:14:04,208
 Thanks for listening, my friend.

407
00:14:04,416 --> 00:14:04,625
 Join us