1 00:00:05,029 --> 00:00:08,090 Hello, welcome to another episode of Roots of Success. 2 00:00:08,129 --> 00:00:12,170 I'm your host Tommy Cole and we've got an awesome episode because 3 00:00:12,170 --> 00:00:14,899 I got my good friend Rob Shreve. 4 00:00:14,930 --> 00:00:15,629 How are you Rob? 5 00:00:15,980 --> 00:00:16,650 I'm doing great. 6 00:00:16,660 --> 00:00:16,939 Thank you. 7 00:00:16,939 --> 00:00:17,430 Tell me. 8 00:00:17,720 --> 00:00:21,000 Rob is a outstanding guy. 9 00:00:21,560 --> 00:00:23,019 It's outstanding family. 10 00:00:23,390 --> 00:00:29,119 He is the owner of Coastal Shores in the Bluffton, South Carolina. 11 00:00:29,119 --> 00:00:29,900 Did I say that right? 12 00:00:30,130 --> 00:00:30,720 That's correct. 13 00:00:31,729 --> 00:00:32,130 Carolina. 14 00:00:32,180 --> 00:00:32,849 go a little bigger. 15 00:00:33,190 --> 00:00:35,309 Hilton Head area, South Carolina. 16 00:00:35,369 --> 00:00:37,470 I'm sure everyone knows where Hilton Head is. 17 00:00:37,490 --> 00:00:39,280 So there you go. 18 00:00:39,330 --> 00:00:42,320 he's the owner of Coastal Shores, an awesome company there. 19 00:00:42,790 --> 00:00:46,950 And we've been together for multiple years in peer groups 20 00:00:47,620 --> 00:00:48,870 and it's good to have him on. 21 00:00:48,920 --> 00:00:50,100 I have seen him progress. 22 00:00:50,381 --> 00:00:52,601 Extensively over the course of many years. 23 00:00:52,601 --> 00:00:54,401 And here we are today, Rob. 24 00:00:54,621 --> 00:00:58,191 So tell us about your company and how it got started. 25 00:00:58,681 --> 00:01:02,291 Tell me what the heck were you thinking getting in the landscape world? 26 00:01:02,661 --> 00:01:06,531 You probably thought it was extremely easy, you know, mow some grass, 27 00:01:06,581 --> 00:01:08,611 putting some few bushes, call it a day. 28 00:01:08,981 --> 00:01:11,811 And and then what it's, what's Coastal Shores about today 29 00:01:12,226 --> 00:01:12,626 Okay. 30 00:01:12,626 --> 00:01:16,876 Well, I didn't really have a desire to be in the landscape business. 31 00:01:16,886 --> 00:01:18,336 So I'm being completely honest. 32 00:01:18,726 --> 00:01:22,436 My wife and I went to college at Ball State University up in Indiana. 33 00:01:23,371 --> 00:01:28,421 Shortly after graduation, we moved down to South Carolina in 2002. 34 00:01:29,301 --> 00:01:33,081 No real reason, we were just young and dumb and wanted to live close 35 00:01:33,121 --> 00:01:34,881 to the ocean, so that's what we did. 36 00:01:35,161 --> 00:01:39,141 And, she had a job in property management, so she went right into that. 37 00:01:39,452 --> 00:01:43,392 I did not have a job, I actually took a job, this will age me a little 38 00:01:43,392 --> 00:01:48,212 bit, but I was door to door cold call sales for copiers and fax machines. 39 00:01:49,067 --> 00:01:49,907 Let's go. 40 00:01:49,947 --> 00:01:54,077 You're as bad at, yeah, like that's like, Yellow pages almost where you can go 41 00:01:54,077 --> 00:01:55,927 door to door and yellow pages selling. 42 00:01:56,297 --> 00:02:00,487 it was rough I, I had to wear, I had to wear a suit every day, and 43 00:02:00,497 --> 00:02:04,047 literally walk up and down the streets going into law offices, 44 00:02:04,057 --> 00:02:07,417 doctor's offices and I was miserable. 45 00:02:08,197 --> 00:02:14,467 And one afternoon, I think my wife and her mom and dad were having lunch and 46 00:02:15,147 --> 00:02:19,907 Make it sense that I was bad at the end of things as far as that career goes. 47 00:02:19,917 --> 00:02:24,753 So, my wife just said, I don't know what you want to do, but you can't continue 48 00:02:24,753 --> 00:02:26,283 to do this cause you're miserable. 49 00:02:27,273 --> 00:02:31,763 Until you figure it out, why don't you cut the grass at these 50 00:02:31,763 --> 00:02:33,743 five properties that I manage? 51 00:02:34,753 --> 00:02:36,283 I said, fine. 52 00:02:36,583 --> 00:02:38,253 So I quit the job. 53 00:02:38,883 --> 00:02:44,393 I had a push mower, a weed eater, and a handheld blower. 54 00:02:45,353 --> 00:02:47,983 I folded down the seats in my Ford Explorer. 55 00:02:48,788 --> 00:02:51,138 And off I went. 56 00:02:51,683 --> 00:02:54,103 A Ford Explorer and just get after it. 57 00:02:54,113 --> 00:02:56,163 So loading the mower into the back, 58 00:02:56,718 --> 00:02:57,388 Yeah, 59 00:02:57,463 --> 00:02:58,303 the SUV. 60 00:02:59,688 --> 00:03:01,308 that's how, that's how it all happened. 61 00:03:01,308 --> 00:03:03,988 And, and my, you know, they said, just do this until you 62 00:03:03,988 --> 00:03:05,118 figure out what you want to do. 63 00:03:05,118 --> 00:03:08,248 So I kind of jokingly, you know, say, I'm still trying to figure it out. 64 00:03:08,249 --> 00:03:09,888 20, 65 00:03:09,888 --> 00:03:12,788 22 years later. 66 00:03:13,263 --> 00:03:13,633 yeah. 67 00:03:13,693 --> 00:03:14,133 Wow. 68 00:03:14,303 --> 00:03:14,893 That's great. 69 00:03:14,923 --> 00:03:16,053 So tell me about Coast to Shores. 70 00:03:16,053 --> 00:03:16,883 What's it all about? 71 00:03:17,348 --> 00:03:22,568 So, Coastal Shores now we have grown up as our community has grown up Bluffton 72 00:03:22,618 --> 00:03:25,958 used to be the little town that you would just happen to kind of drive through 73 00:03:25,958 --> 00:03:29,888 on the way to Hilton Head, and like a lot of these coastal communities, it's 74 00:03:29,888 --> 00:03:35,318 just exploded with especially during COVID, people coming down from the north. 75 00:03:36,567 --> 00:03:38,287 So we've kind of grown up with the community. 76 00:03:38,817 --> 00:03:43,127 We had to really quickly try to define our client because there were so 77 00:03:43,127 --> 00:03:44,757 many different opportunities here. 78 00:03:44,777 --> 00:03:47,277 You just run yourself crazy trying to figure it out. 79 00:03:47,797 --> 00:03:52,847 So we service high end residential, commercial and development properties. 80 00:03:53,197 --> 00:03:55,607 And we're doing complete maintenance. 81 00:03:56,292 --> 00:04:00,512 We're doing new installation and then, of course, enhancement on all that. 82 00:04:00,512 --> 00:04:07,092 So we work in a lot of amazing communities multi million dollar homes and properties. 83 00:04:07,102 --> 00:04:08,862 So it's, it's, it's a lot of fun. 84 00:04:09,212 --> 00:04:10,902 And, we've slowed down a little bit. 85 00:04:11,322 --> 00:04:14,142 Over the last couple of years, but we, we tend to always be kind of 86 00:04:14,182 --> 00:04:18,152 the last 1 to be affected by the economy and the 1st 1 recover from it. 87 00:04:18,152 --> 00:04:23,112 So, so thankfully, we don't feel the real impacts of that a ton. 88 00:04:23,235 --> 00:04:26,575 our business is fairly reliant on new construction that kind 89 00:04:26,575 --> 00:04:28,435 of triggers everything else. 90 00:04:28,985 --> 00:04:33,195 So, when new construction has a little dip or a little slow down, we feel 91 00:04:33,195 --> 00:04:38,025 that, Usually not for very long, but that's kind of how it works. 92 00:04:38,035 --> 00:04:42,195 So yeah, we're about, we're 35 employees right now. 93 00:04:42,365 --> 00:04:44,255 We're building a new building right now. 94 00:04:44,315 --> 00:04:45,785 That's been a long time coming. 95 00:04:45,785 --> 00:04:48,795 So we're excited to get, get, get to move in that. 96 00:04:49,535 --> 00:04:52,475 And honestly, we're just like, I've discussed, we're just, we're in 97 00:04:52,475 --> 00:04:56,695 that transition period where we're, we're making a big jump here and 98 00:04:56,695 --> 00:05:01,275 there's a big, big commitment as far as personnel, trucks, trailers. 99 00:05:01,885 --> 00:05:04,005 Software, all that kind of stuff. 100 00:05:04,005 --> 00:05:06,915 So, basically, we're kind of paying our dues right now to take the next, 101 00:05:07,635 --> 00:05:10,375 Slightly different than loading a mower into a Ford Explorer. 102 00:05:10,785 --> 00:05:12,025 it's a little bit different than that. 103 00:05:12,045 --> 00:05:12,705 Yes. 104 00:05:12,705 --> 00:05:13,145 Yes. 105 00:05:13,145 --> 00:05:16,500 Okay, 106 00:05:16,535 --> 00:05:19,885 favorite things, you and I've talked about this a lot of times, we did a 107 00:05:19,885 --> 00:05:22,020 little, little video while I was at your, 108 00:05:23,210 --> 00:05:26,565 are. 109 00:05:26,880 --> 00:05:31,810 in, Rob probably has the smallest office and the smallest shop known to man. 110 00:05:31,810 --> 00:05:37,920 And for some reason he has become a per, like the most amazing 111 00:05:37,920 --> 00:05:42,350 person to figure out how to utilize every square inch of that office. 112 00:05:42,490 --> 00:05:44,630 And you're bursting out the seams. 113 00:05:45,455 --> 00:05:48,905 Probably upsetting a lot of your neighbors just with trucks in and out 114 00:05:48,905 --> 00:05:52,915 and parking and all that, but you've figured it out and you've grown from, 115 00:05:53,295 --> 00:05:56,485 you've grown multiple millions of dollars each year to get to where, so 116 00:05:56,985 --> 00:05:58,785 kudos to that, that hope from the start. 117 00:05:59,225 --> 00:06:03,425 But one of the things that is sets you apart is training. 118 00:06:03,775 --> 00:06:08,150 And it's not, it's not just it's not on a rainy day, Rob. 119 00:06:08,210 --> 00:06:12,500 It's not when you feel like there's an injury or you feel like you need to train. 120 00:06:12,500 --> 00:06:14,970 This is something that happens all the time. 121 00:06:14,970 --> 00:06:16,010 It's consistent. 122 00:06:17,000 --> 00:06:21,530 I believe in consistent training to elevate your team. 123 00:06:21,660 --> 00:06:25,280 Tell me about why was there a need to implement something like that? 124 00:06:25,680 --> 00:06:28,190 And then what is this system that you've built so far? 125 00:06:28,370 --> 00:06:37,105 Yeah, so, well, we first started just, it was Zach and I and . I mean, we actually 126 00:06:37,105 --> 00:06:39,055 found a picture of our first training. 127 00:06:39,395 --> 00:06:42,395 And it was just, we were in our warehouse, a bunch of dudes sitting 128 00:06:42,395 --> 00:06:45,325 on mowers, guys smoking cigarettes. 129 00:06:45,405 --> 00:06:45,645 And, 130 00:06:46,605 --> 00:06:49,645 I mean, Zach and I looked at each other like, what are we doing here? 131 00:06:49,655 --> 00:06:50,575 You know, what is happening? 132 00:06:51,025 --> 00:06:53,705 So, but we stuck with it. 133 00:06:53,745 --> 00:06:55,545 For some reason, we stuck with it. 134 00:06:55,685 --> 00:07:00,325 And every week at seven o'clock on Wednesdays, we just kept showing up. 135 00:07:00,615 --> 00:07:04,905 And through the years, we formalized it more and more and more. 136 00:07:05,430 --> 00:07:12,250 And then, as, as our core values and culture and vision have become more 137 00:07:12,250 --> 00:07:17,870 important to us and not just something we say, but something we do, we've used 138 00:07:17,870 --> 00:07:23,870 our training to really cultivate the core values and the vision and so forth. 139 00:07:24,390 --> 00:07:27,300 we like to say our core values are kind of like the seeds. 140 00:07:27,710 --> 00:07:33,130 And our, our training is water and what grows is the culture. 141 00:07:33,437 --> 00:07:37,427 So our training we've developed over the years, we call it S.A.L.T. 142 00:07:37,742 --> 00:07:38,303 And S.A.L.T. 143 00:07:39,100 --> 00:07:46,203 is an acronym for, sales and safety and then application, life and team. 144 00:07:46,803 --> 00:07:49,903 And we have a 52 week a year calendar. 145 00:07:50,923 --> 00:07:54,583 That we, we sit down and we have an intentional meeting 146 00:07:55,413 --> 00:07:57,933 October of the previous year. 147 00:07:58,393 --> 00:08:00,533 We talk about what went well this year. 148 00:08:00,803 --> 00:08:04,583 We talk about what we want to add next year and we literally fill 149 00:08:04,583 --> 00:08:07,493 in the blanks for every Wednesday morning for the whole year. 150 00:08:07,600 --> 00:08:09,500 We have a lot of guest speakers come in. 151 00:08:10,230 --> 00:08:13,100 That's something we've really, people get sick of hearing me 152 00:08:13,130 --> 00:08:14,650 going on and on about stuff. 153 00:08:14,720 --> 00:08:20,880 So honestly, I probably speak at maybe six a year. 154 00:08:21,990 --> 00:08:24,650 I do some general announcements or whatever, but as far as me leading 155 00:08:24,650 --> 00:08:28,100 the training we brought in a lot of community leaders, lots of 156 00:08:28,100 --> 00:08:30,030 friends of mine who own companies. 157 00:08:30,500 --> 00:08:31,820 And different things like that. 158 00:08:31,820 --> 00:08:35,210 And that's, that's been very impactful for the team. 159 00:08:35,630 --> 00:08:39,680 We've actually gone into the communities that some of our team live in, kind 160 00:08:39,680 --> 00:08:43,810 of on the outskirts of our area and we've, you know, made connections 161 00:08:43,810 --> 00:08:47,021 with leaders in their communities and brought them into our training. 162 00:08:47,780 --> 00:08:50,807 To speak to speak to our team, so that's that's why speakers 163 00:08:50,807 --> 00:08:52,487 has been a big, big thing for us. 164 00:08:52,547 --> 00:08:56,767 But, just going through, like, the safety and the sales, you know, 165 00:08:56,887 --> 00:08:59,257 just we're training on safety. 166 00:08:59,297 --> 00:09:02,227 We're training and the sales aspect is more just a. 167 00:09:02,647 --> 00:09:06,287 Trying to convince or train our team that they're the experts, you know, 168 00:09:06,287 --> 00:09:10,137 become, become a trusted resource to the clients you're servicing. 169 00:09:10,827 --> 00:09:12,887 And on the back end of that, you're also going to be a 170 00:09:12,887 --> 00:09:14,317 salesman out there in the field. 171 00:09:14,347 --> 00:09:18,537 So we're, we're trying to create a, everybody in the company is a salesperson. 172 00:09:18,690 --> 00:09:23,050 And then the application is the actual boots on the ground, how 173 00:09:23,050 --> 00:09:27,680 you fertilize, how you prune, how you, Identify certain things. 174 00:09:27,750 --> 00:09:30,120 So that's that's the real, in the field. 175 00:09:30,330 --> 00:09:34,030 This is what we're doing kind of thing And then the life is usually when we 176 00:09:34,030 --> 00:09:40,300 have like the guest speakers come in and we talk about just real stuff marriage, 177 00:09:40,330 --> 00:09:46,660 kids, finances, you, you name it we're going pretty deep on it and we've gotten 178 00:09:46,660 --> 00:09:49,180 comfortable being uncomfortable, frankly. 179 00:09:49,347 --> 00:09:50,857 And, and it's made a big impact. 180 00:09:50,857 --> 00:09:54,317 I mean, sometimes you don't feel like you're making much of an impact and 181 00:09:54,317 --> 00:10:00,127 then you get that one text or that one email, somebody pulls you aside and 182 00:10:00,127 --> 00:10:03,957 they tell you what a difference that's made with their family because they 183 00:10:03,967 --> 00:10:05,497 did something, they heard a training. 184 00:10:05,957 --> 00:10:09,307 And I mean, that makes it all worthwhile and I didn't want to keep going. 185 00:10:09,307 --> 00:10:13,237 So, and then the T, those are our team days. 186 00:10:13,307 --> 00:10:14,567 We celebrate anniversaries. 187 00:10:14,627 --> 00:10:15,837 We celebrate birthdays. 188 00:10:16,587 --> 00:10:20,207 What we started doing this year is we break out into small groups. 189 00:10:20,217 --> 00:10:22,837 So 1 member of each of the leadership team takes. 190 00:10:23,102 --> 00:10:27,812 2 or 3 guys and kind of just breaks off and we just, we have a conversation 191 00:10:28,482 --> 00:10:32,212 around maybe a book or, or whatever. 192 00:10:33,222 --> 00:10:37,142 And that's been really good just to get 1 on 1, a little more 1 on 1 with the 193 00:10:37,142 --> 00:10:41,363 guys, gives the guys an opportunity to maybe speak to somebody on leadership that 194 00:10:41,373 --> 00:10:42,823 they normally wouldn't get to speak to. 195 00:10:42,853 --> 00:10:47,713 So, and then 4 times a year, when there's a 5th Wednesday of the 196 00:10:47,713 --> 00:10:50,968 month is when we have our all team celebrations and that's just the. 197 00:10:51,238 --> 00:10:56,128 The barbecues, the bounce houses, games, prizes, whatever it might be. 198 00:10:56,158 --> 00:10:56,588 So, 199 00:10:56,698 --> 00:10:56,968 Yeah. 200 00:10:57,988 --> 00:10:58,578 yeah, that's 201 00:10:58,708 --> 00:10:59,158 Wow. 202 00:10:59,698 --> 00:11:00,918 This is amazing. 203 00:11:01,688 --> 00:11:03,118 I love it. 204 00:11:03,668 --> 00:11:04,708 Gosh, I love this. 205 00:11:05,378 --> 00:11:07,868 You know how much I love it because I've told you this a hundred 206 00:11:07,868 --> 00:11:10,418 times, but it's clearly defined. 207 00:11:10,928 --> 00:11:11,818 It's 7 a. 208 00:11:11,818 --> 00:11:12,098 m. 209 00:11:12,198 --> 00:11:13,478 every single Wednesday. 210 00:11:14,208 --> 00:11:15,028 No choice. 211 00:11:15,068 --> 00:11:15,608 No nothing. 212 00:11:15,948 --> 00:11:17,188 It's 52 weeks a year. 213 00:11:17,438 --> 00:11:18,208 End of story. 214 00:11:18,278 --> 00:11:19,498 That's how you get better. 215 00:11:20,393 --> 00:11:26,023 Quite honestly, people want structure and they want to learn, right? 216 00:11:26,303 --> 00:11:29,733 I feel like, would you agree it was probably awkward at first, sitting 217 00:11:29,733 --> 00:11:33,843 around a bunch of mowers and you don't really know how this is going to work? 218 00:11:33,843 --> 00:11:37,673 Or you probably wanted to give up at some point, multiple times 219 00:11:37,673 --> 00:11:43,483 going, what's the worthless, but now your ROI is exponential, right? 220 00:11:43,803 --> 00:11:47,943 Because when I look on social media and I'd see these guys, you know, These 221 00:11:47,943 --> 00:11:51,443 men and women out there that are just celebrating and having a good time and 222 00:11:51,523 --> 00:11:53,988 in training and learning, they enjoy it. 223 00:11:54,228 --> 00:11:57,268 They want more of this and if you were to stop, they would be pissed. 224 00:11:57,828 --> 00:11:59,528 Yes, I agree. 225 00:11:59,558 --> 00:12:02,598 I mean, they, they come in with an expectation now 226 00:12:03,258 --> 00:12:05,338 expectation to, have a good time. 227 00:12:05,608 --> 00:12:08,158 Because we do, we have an icebreaker game every week. 228 00:12:08,468 --> 00:12:11,118 My wife, Jessie, leads the icebreaker at 6. 229 00:12:11,118 --> 00:12:11,537 50. 230 00:12:11,538 --> 00:12:14,748 And there's always a prize, and there's always snacks and drinks. 231 00:12:14,758 --> 00:12:17,058 So they usually get there as close to 6. 232 00:12:17,058 --> 00:12:19,258 50 as possible because they don't want to miss that out. 233 00:12:19,558 --> 00:12:23,988 And then that sets us up to start right at 7 o'clock and be off and running. 234 00:12:24,018 --> 00:12:27,891 And, another thing we started doing last year as part of, it took 235 00:12:27,891 --> 00:12:30,871 the place of one of our old teams is we were doing a family party. 236 00:12:31,051 --> 00:12:34,931 So that's wives, kids, whatever. 237 00:12:35,481 --> 00:12:36,491 We do it in our house. 238 00:12:36,551 --> 00:12:38,381 We had bounce houses, games, all kinds. 239 00:12:38,421 --> 00:12:42,701 We had everybody got a shirt and the stories that came out of that. 240 00:12:42,731 --> 00:12:46,321 And you can start to see that it means a lot to these families 241 00:12:46,321 --> 00:12:50,621 that like their husband or whatever, or father worked for us. 242 00:12:50,641 --> 00:12:52,961 And you see, you really start to hear the kind of impact. 243 00:12:53,229 --> 00:12:56,349 That our training is making, you know, work. 244 00:12:56,419 --> 00:12:56,829 Yes. 245 00:12:56,829 --> 00:12:57,269 Great. 246 00:12:57,709 --> 00:13:00,779 We're teaching them how to be landscapers, but more importantly, they're, they're 247 00:13:00,779 --> 00:13:04,889 really learning to be better husbands and fathers and community members. 248 00:13:05,239 --> 00:13:05,559 yeah. 249 00:13:06,029 --> 00:13:06,889 I saw that. 250 00:13:07,209 --> 00:13:11,719 I saw your post about the The swimming and the slides and the games and 251 00:13:11,719 --> 00:13:15,589 the activities, the swag gear, the bonding that you guys did at that 252 00:13:15,589 --> 00:13:17,049 party, that's what means a lot. 253 00:13:17,879 --> 00:13:22,169 I am a huge fan of training and as long as it's consistent and you're 254 00:13:22,169 --> 00:13:25,889 always talking about a topic, what I love most about you is that you 255 00:13:25,889 --> 00:13:27,624 got this thing called life skills. 256 00:13:28,544 --> 00:13:30,634 Man, gosh, I wish I had that. 257 00:13:30,634 --> 00:13:34,154 My son's taking a life skills class this year, and it's pretty cool for 258 00:13:34,154 --> 00:13:41,324 him to see like financial, you know, attitude marriage, you know, you name it. 259 00:13:41,694 --> 00:13:46,584 Mortgages, money everything, survivability, change a flat tire. 260 00:13:46,839 --> 00:13:47,129 yeah. 261 00:13:47,624 --> 00:13:52,104 those are real life things that, which is great is that it's more than 262 00:13:52,104 --> 00:13:53,954 just the paycheck at Coastal Shores. 263 00:13:54,639 --> 00:13:54,929 Yeah. 264 00:13:55,169 --> 00:13:58,489 They get a little bit of extra and they want more and more and more of that. 265 00:13:58,529 --> 00:14:02,569 And it's not just a pay, but it's a bit of experience and learning along the way. 266 00:14:02,969 --> 00:14:03,289 Love it. 267 00:14:03,824 --> 00:14:04,034 Yeah. 268 00:14:04,034 --> 00:14:09,064 So we, even about two years ago or so, we, we decided that we were 269 00:14:09,064 --> 00:14:10,474 no longer in new paper paychecks. 270 00:14:11,459 --> 00:14:12,159 Okay, fine. 271 00:14:12,739 --> 00:14:16,159 Of course, the big kickback was a lot of our guys didn't have checking. 272 00:14:16,229 --> 00:14:17,639 They didn't have accounts. 273 00:14:17,919 --> 00:14:21,279 You know, they just went and cashed their checks and had the money, So 274 00:14:21,789 --> 00:14:26,519 we mandated checking accounts and we did a little training about checking 275 00:14:26,519 --> 00:14:28,289 accounts and savings accounts. 276 00:14:28,339 --> 00:14:29,619 We brought in our banker. 277 00:14:30,934 --> 00:14:35,264 And then afterwards, we encourage the team to stick around, meet with our 278 00:14:35,264 --> 00:14:37,504 bank, sign up for a checking account. 279 00:14:37,814 --> 00:14:41,774 And we put, we put a hundred dollars in whoever's account that they signed 280 00:14:41,774 --> 00:14:43,154 up for a checking account that day. 281 00:14:43,174 --> 00:14:48,164 So now a hundred percent of the people that work for us have bank accounts. 282 00:14:48,679 --> 00:14:49,159 That's great. 283 00:14:49,909 --> 00:14:50,379 That's great. 284 00:14:51,029 --> 00:14:51,789 Great stuff. 285 00:14:51,966 --> 00:14:53,756 Career path for the field staff. 286 00:14:54,221 --> 00:14:54,581 Yeah. 287 00:14:55,506 --> 00:14:57,016 You've worked some time on this. 288 00:14:57,866 --> 00:15:00,746 We've had it in a lot of our meetings in the last, years. 289 00:15:00,793 --> 00:15:04,423 That took some time to, to, to invent and create. 290 00:15:04,623 --> 00:15:08,528 That's always a sensitive subject when you're saying, you know, All right, crew 291 00:15:08,528 --> 00:15:11,198 member versus, you know, a crew leader. 292 00:15:11,488 --> 00:15:14,168 What if some crew member makes more or less? 293 00:15:14,178 --> 00:15:17,208 What if someone has a driver's license or not? 294 00:15:17,218 --> 00:15:20,728 What if someone looks at it from the maintenance side versus the install side? 295 00:15:21,433 --> 00:15:22,653 Pay could be different. 296 00:15:22,903 --> 00:15:23,193 Yeah. 297 00:15:23,983 --> 00:15:27,373 I feel like you fought that at first for a while We're like what I don't 298 00:15:27,373 --> 00:15:30,766 understand a little bit but once you started to understand how that 299 00:15:30,766 --> 00:15:35,356 could impact your team tell us a story about the success of Creating 300 00:15:35,396 --> 00:15:36,976 a career path for your field staff. 301 00:15:37,576 --> 00:15:45,866 Yeah, it's an ongoing thing frankly, and it's it is hard because, you build this 302 00:15:46,026 --> 00:15:52,246 thing out and it's very difficult to implement because you have to your point. 303 00:15:52,276 --> 00:15:52,806 You have. 304 00:15:53,216 --> 00:15:58,316 Team leaders that technically, as far as your new career paths go, might 305 00:15:58,316 --> 00:15:59,996 not qualify to be a team leader. 306 00:16:00,296 --> 00:16:04,616 Or you might have a second guy getting paid like a team leader, 307 00:16:04,646 --> 00:16:05,836 you know, that kind of stuff. 308 00:16:05,846 --> 00:16:08,736 So, we were having meeting after meeting after meeting about 309 00:16:08,736 --> 00:16:10,076 all these different scenarios. 310 00:16:10,116 --> 00:16:15,076 If this, then this, and all this, and I finally just said enough, you know, start. 311 00:16:15,576 --> 00:16:17,156 We're just starting. 312 00:16:18,876 --> 00:16:20,406 There's it's gonna be difficult. 313 00:16:20,866 --> 00:16:24,023 We're gonna find out some stuff We screwed up But we just got to start 314 00:16:24,053 --> 00:16:27,533 because if we don't it's never gonna happen because we're always gonna have 315 00:16:27,533 --> 00:16:29,743 any excuse why this thing's not Perfect. 316 00:16:30,413 --> 00:16:36,019 So, we finally we're rolling this thing out there's there's some 317 00:16:36,029 --> 00:16:41,169 challenges, but we're defining some careers now because I also I just I 318 00:16:41,169 --> 00:16:45,054 got sick and tired of these guys just You know, we started having these 1 319 00:16:45,084 --> 00:16:47,574 quarterly 1 on 1s with our field team. 320 00:16:47,574 --> 00:16:51,384 And a lot of the conversation was around that. 321 00:16:51,384 --> 00:16:54,624 Basically, the landscaping was just getting them to what 322 00:16:54,624 --> 00:16:56,154 they ultimately want to do. 323 00:16:56,624 --> 00:17:00,814 You know, I want to do landscaping until I can afford to be an electrician, or I want 324 00:17:00,814 --> 00:17:06,384 to do landscaping time to get my, because they didn't consider landscaping a career. 325 00:17:06,394 --> 00:17:11,624 They just considered a job that that could sustain them until they could 326 00:17:11,694 --> 00:17:13,639 hopefully do whatever they wanted to do. 327 00:17:14,369 --> 00:17:19,159 So our biggest, I guess, the vision of this whole thing is to paint 328 00:17:19,159 --> 00:17:24,309 the picture where you can become a landscaper and it can become a career. 329 00:17:24,669 --> 00:17:27,949 And it doesn't have to, you don't have to move into leadership or move 330 00:17:27,949 --> 00:17:29,809 into the office for it to be a career. 331 00:17:30,029 --> 00:17:35,109 Here, you can be a landscape professional, have a career at it, and always be 332 00:17:35,109 --> 00:17:37,779 in the field and make a good living. 333 00:17:37,959 --> 00:17:38,309 You know? 334 00:17:38,419 --> 00:17:40,569 So how did you, how did you paint the picture 335 00:17:41,639 --> 00:17:43,009 So, we're in the process. 336 00:17:43,009 --> 00:17:44,029 We're still in the process. 337 00:17:44,049 --> 00:17:45,019 we're making signage. 338 00:17:45,049 --> 00:17:49,299 We know we love banners and, you know, you know, you know, my 339 00:17:49,299 --> 00:17:51,319 daughter, Liz, she's very creative. 340 00:17:51,329 --> 00:17:57,446 So, we have created study guides, little printed study guides, 341 00:17:57,586 --> 00:18:01,046 and they have all the material in there and all the criteria. 342 00:18:01,421 --> 00:18:05,461 That it takes to be a tech one, a tech two, a tech three, a 343 00:18:05,461 --> 00:18:07,391 landscape professional and beyond. 344 00:18:07,498 --> 00:18:12,158 So how we decided to implement it though, is we basically said, all 345 00:18:12,158 --> 00:18:14,188 right, everybody's a tech one. 346 00:18:14,428 --> 00:18:16,338 We don't care how much you make. 347 00:18:16,428 --> 00:18:19,628 We don't care if you're a team lead or everybody's a tech 348 00:18:19,658 --> 00:18:20,898 one, you're still a team lead. 349 00:18:21,178 --> 00:18:24,178 You're still making what you're making, but everybody's a tech one 350 00:18:24,178 --> 00:18:27,808 because we want everybody testing out of tech one into tech two. 351 00:18:27,888 --> 00:18:29,558 And so forth. 352 00:18:30,128 --> 00:18:35,778 And, you know, there's a challenge in that because team leads, we want 353 00:18:35,778 --> 00:18:37,928 to fast track them and get them up. 354 00:18:38,148 --> 00:18:41,088 Well, some of them are dragging their feet, so we're having to 355 00:18:41,088 --> 00:18:45,478 figure out how to address that, but we're just figuring it out as we go. 356 00:18:46,528 --> 00:18:47,798 The study guides are pretty cool. 357 00:18:47,798 --> 00:18:48,878 I should share them with you. 358 00:18:48,988 --> 00:18:50,348 and we made it very simple. 359 00:18:50,458 --> 00:18:54,088 I mean, this is like This is a picture of a palm tree. 360 00:18:54,258 --> 00:18:58,278 Draw, you know, like match the palm tree, you know, draw a line or whatever. 361 00:18:58,308 --> 00:18:59,928 So, irrigation parts. 362 00:19:00,188 --> 00:19:04,551 we worked in our, you know, part of going from a Tech 1 to a Tech 363 00:19:04,551 --> 00:19:09,108 2 is creating a family budget, you know, so there's in there literally 364 00:19:09,108 --> 00:19:10,968 identifying what a spade shovel is. 365 00:19:11,793 --> 00:19:15,986 To, what a drip emitter is to creating a family budget. 366 00:19:16,166 --> 00:19:20,246 I mean, so that's how these career paths are really tied back to our 367 00:19:20,246 --> 00:19:22,666 training and to our core values. 368 00:19:22,736 --> 00:19:25,986 So it all kind of really starts to snowball. 369 00:19:26,193 --> 00:19:30,573 And frankly, we, we have a fireman that works for us and this is very similar to 370 00:19:30,573 --> 00:19:32,853 what the, what the fire department does. 371 00:19:33,003 --> 00:19:34,533 And it makes promotion. 372 00:19:35,258 --> 00:19:37,018 It's, it's not personal anymore. 373 00:19:37,398 --> 00:19:40,858 I want to check these six boxes for you because if I can check these 374 00:19:40,858 --> 00:19:44,328 six boxes for you, I can give you two bucks more an hour, go do it. 375 00:19:44,618 --> 00:19:49,448 And then I can give you, it's very black and white, so I'm not. 376 00:19:49,943 --> 00:19:53,593 I'm not giving you a raise because I like it and I'm not not giving you 377 00:19:53,593 --> 00:19:55,123 a raise because I don't like you. 378 00:19:55,203 --> 00:19:56,533 I just need you to do these things. 379 00:19:56,543 --> 00:19:56,903 So, 380 00:19:57,413 --> 00:19:57,813 um, 381 00:19:58,048 --> 00:19:59,218 has there been pushback 382 00:19:59,581 --> 00:20:02,371 no, like I said, we're just getting this thing rolling. 383 00:20:03,141 --> 00:20:06,771 it's taken longer than we expected, but everything kind of does. 384 00:20:06,848 --> 00:20:09,218 I said, the only real push pushback is just. 385 00:20:10,673 --> 00:20:14,373 Everybody, people sometimes can't get past titles, but there was 386 00:20:14,373 --> 00:20:15,773 really no other way to do it. 387 00:20:15,863 --> 00:20:21,973 You know, we don't want to just declare somebody a tech three without them showing 388 00:20:21,973 --> 00:20:23,533 us they have the skills to do that. 389 00:20:23,783 --> 00:20:27,463 So, so far we're working through those deals. 390 00:20:27,763 --> 00:20:30,023 We might lose a couple people through this whole thing. 391 00:20:30,033 --> 00:20:32,478 And if we do, It's just 392 00:20:32,923 --> 00:20:33,323 part of it. 393 00:20:33,843 --> 00:20:34,103 Yeah. 394 00:20:35,013 --> 00:20:38,293 You know, my recommendation when you're starting a career path, 395 00:20:38,503 --> 00:20:43,953 step one is you have to define each role in your organization. 396 00:20:44,398 --> 00:20:44,868 Yeah. 397 00:20:44,963 --> 00:20:48,723 And that's field, that's wherever anything is, you have to define that 398 00:20:48,723 --> 00:20:50,443 if you don't have defined roles, yeah. 399 00:20:51,893 --> 00:20:52,803 Then what's a path? 400 00:20:52,813 --> 00:20:53,693 What's the ladder? 401 00:20:53,713 --> 00:20:57,313 It doesn't make any sense because if you're a crew leader and you don't 402 00:20:57,313 --> 00:21:01,693 have a specific role, then what gauges me that I'm a tech one, two, three, 403 00:21:02,013 --> 00:21:03,753 professional, you name it, whatever. 404 00:21:03,903 --> 00:21:06,613 So you have to kind of like, before you take a forward 405 00:21:06,693 --> 00:21:08,443 step, you got to take two back 406 00:21:08,693 --> 00:21:09,243 Yeah. 407 00:21:09,288 --> 00:21:11,008 clearly define everything. 408 00:21:11,523 --> 00:21:15,874 And then move forward painfully, painfully forward, right? 409 00:21:15,874 --> 00:21:17,904 Because I should have done this years ago. 410 00:21:17,904 --> 00:21:18,944 What was I thinking? 411 00:21:19,384 --> 00:21:19,944 Right. 412 00:21:20,544 --> 00:21:24,454 maybe you should have in the Ford Explorer, you know, had a career path 413 00:21:24,764 --> 00:21:26,274 built as you're loading up the mower. 414 00:21:26,544 --> 00:21:26,984 Yeah. 415 00:21:27,654 --> 00:21:29,844 Back in those days, I was just trying to figure out how long 416 00:21:29,844 --> 00:21:30,684 I was going to have to do this. 417 00:21:31,109 --> 00:21:31,609 yes, 418 00:21:31,914 --> 00:21:38,052 But, but I will, I also tell you the guys who are really embracing it, love it. 419 00:21:38,352 --> 00:21:41,352 Like, you know, we have a young kid working for us 420 00:21:41,352 --> 00:21:44,222 right now who just is awesome. 421 00:21:44,342 --> 00:21:49,372 And he literally has declared that he wants to be the youngest crew leader 422 00:21:49,392 --> 00:21:51,062 in the history of coastal shores. 423 00:21:51,622 --> 00:21:51,972 Cool. 424 00:21:52,722 --> 00:21:53,502 Here's how you do it. 425 00:21:54,522 --> 00:21:56,802 You know, and those are the kind of people we want. 426 00:21:56,852 --> 00:21:58,922 This kid just kind of came out of high school. 427 00:21:59,852 --> 00:22:03,642 He has an opportunity to do whatever he wants to with us. 428 00:22:04,582 --> 00:22:06,252 The sky's the limit, honestly. 429 00:22:06,262 --> 00:22:12,282 So, and also it gives us the opportunity to your point when, you know, when we have 430 00:22:12,282 --> 00:22:15,782 these defined roles and we can look at our work chart and we can look at our growth 431 00:22:15,832 --> 00:22:19,812 and we can say, you know what, we're going to need another team leader next year, and 432 00:22:19,812 --> 00:22:25,392 we can announce that to the team and say, Hey, all you tech two guys, we're going 433 00:22:25,392 --> 00:22:29,619 to need to promote one of you to team leading who's going to step up and do it. 434 00:22:29,893 --> 00:22:33,583 it's been difficult, challenging, but we're getting through it. 435 00:22:33,593 --> 00:22:35,743 And I think it's gonna be a really amazing thing. 436 00:22:35,743 --> 00:22:38,203 Once we, once we really get going on it. 437 00:22:38,488 --> 00:22:39,378 Yeah, that's good. 438 00:22:39,727 --> 00:22:40,047 Rob. 439 00:22:40,047 --> 00:22:45,480 One of the things I, I, I've watched you over the years, in, in this peer 440 00:22:45,480 --> 00:22:51,350 group and travel and, and learning, learning from others, the, the one 441 00:22:51,350 --> 00:22:55,370 thing that steps that stands out that you then a lot of, a lot of people 442 00:22:55,400 --> 00:22:57,259 is, it's what they call get shit done. 443 00:22:58,829 --> 00:23:02,509 You're the, you're the master of, and I, I think you know what I'm talking about and. 444 00:23:02,757 --> 00:23:05,307 Honestly, landscapers overthink everything. 445 00:23:05,767 --> 00:23:07,767 They sort of find a reason why they shouldn't. 446 00:23:08,021 --> 00:23:11,921 On accountability calls, you ask good questions, you implement. 447 00:23:11,941 --> 00:23:16,081 And every time we meet three times a year, you're always saying we did this. 448 00:23:16,111 --> 00:23:16,991 We started it. 449 00:23:18,191 --> 00:23:21,241 You, you've not finished some things, which is totally okay 450 00:23:21,241 --> 00:23:22,591 because you're figuring things out. 451 00:23:23,661 --> 00:23:28,431 You've mentioned before earlier in this, that you just got to get started. 452 00:23:28,661 --> 00:23:30,021 What makes you. 453 00:23:31,221 --> 00:23:34,251 Yeah. 454 00:23:34,811 --> 00:23:36,091 Like why do you do that? 455 00:23:36,111 --> 00:23:37,431 And what's the advantage? 456 00:23:38,401 --> 00:23:41,721 Well, one, this is an investment. 457 00:23:41,871 --> 00:23:44,111 I mean, and I wanna return on my investment. 458 00:23:44,191 --> 00:23:48,101 these are not just while we have, we have a good time when we're 459 00:23:48,101 --> 00:23:51,221 traveling all over the country together and have some great dinners 460 00:23:51,251 --> 00:23:52,961 and conversation and whatever else. 461 00:23:52,961 --> 00:23:56,261 But at the end of the day, it's, it's a business trip and it's an investment 462 00:23:56,261 --> 00:23:57,521 and I wanna bring something home. 463 00:23:58,611 --> 00:24:04,181 Secondly, if it was just up to me, I don't know how much stuff would get done. 464 00:24:05,511 --> 00:24:12,661 So, you know, I, I started from the beginning, my team, my leadership 465 00:24:12,661 --> 00:24:16,591 team is invested in ace peer groups. 466 00:24:17,926 --> 00:24:20,826 Almost as much as I am, you know, they, they want to know where 467 00:24:20,826 --> 00:24:24,696 I'm going, what I've seen, say, send pictures while you're gone. 468 00:24:24,846 --> 00:24:26,466 What do you, you know, what's going on? 469 00:24:26,826 --> 00:24:31,116 And then we have a, as soon as I get back, we have a debrief meeting and I 470 00:24:31,116 --> 00:24:34,376 kind of just dump everything out there. 471 00:24:34,731 --> 00:24:37,521 And everybody just kind of listens for a while. 472 00:24:37,631 --> 00:24:40,701 And then Liz, she's my daughter, but she's also what, what we call a 473 00:24:40,741 --> 00:24:43,011 director of culture and implementation. 474 00:24:43,141 --> 00:24:49,461 So, she kind of oversees and drives this stuff getting done, and we really 475 00:24:49,461 --> 00:24:51,591 drive it by assigning ownership. 476 00:24:52,241 --> 00:24:53,911 And then assigning action items. 477 00:24:54,751 --> 00:25:00,531 And we'll, we don't try to do a hundred different things, even though I might 478 00:25:00,531 --> 00:25:03,161 come home with a hundred different ideas. 479 00:25:03,311 --> 00:25:09,451 We'll kind of pick, through our debrief, our debrief discussion, typically a half 480 00:25:09,491 --> 00:25:11,621 dozen of them kind of come to the surface. 481 00:25:12,021 --> 00:25:16,346 And then we'll, Assign some ownership to that will assign some action 482 00:25:16,346 --> 00:25:22,056 items and then the process begins of developing that that item. 483 00:25:22,896 --> 00:25:28,036 So we actually, I just got a, a reminder from Liz this week that 484 00:25:28,386 --> 00:25:32,236 to leadership, go back and review your action items from our last 485 00:25:32,531 --> 00:25:32,981 Oh boy. 486 00:25:33,356 --> 00:25:33,786 debrief. 487 00:25:34,216 --> 00:25:39,206 You know, where we at, so, it's just that continual. 488 00:25:39,826 --> 00:25:42,686 It's, it's assigning ownership, action items. 489 00:25:43,091 --> 00:25:47,261 And then accountability, you know, as far as the leadership goes, we know 490 00:25:47,271 --> 00:25:51,201 that we assigned this thing to this person and this is their timeline. 491 00:25:51,201 --> 00:25:54,231 And next time we sit down, we're going to ask them about it and ask them how 492 00:25:54,231 --> 00:25:55,591 it's going and that kind of stuff. 493 00:25:55,671 --> 00:26:01,251 So, but the bottom line, like I said, you being in a peer group, there's so 494 00:26:01,251 --> 00:26:04,471 many amazing people, businesses, ideas. 495 00:26:05,361 --> 00:26:09,061 It would just be a shame just to come home with nothing. 496 00:26:09,151 --> 00:26:11,531 Nothing to share, whatever. 497 00:26:12,331 --> 00:26:12,661 So, 498 00:26:14,081 --> 00:26:17,691 I tell you, Rob, Another thing that's fascinating that sort of just popped 499 00:26:17,691 --> 00:26:22,828 in my head, and maybe this is how you interpret things, you're one of the one 500 00:26:22,828 --> 00:26:27,888 people that, that I I've witnessed over years that really takes a lot of notes. 501 00:26:28,973 --> 00:26:30,463 Like a lot. 502 00:26:30,968 --> 00:26:31,448 yeah. 503 00:26:31,448 --> 00:26:31,538 Yep. 504 00:26:31,583 --> 00:26:33,273 What's the advantage of taking notes? 505 00:26:34,153 --> 00:26:36,143 You always travel with an iPad. 506 00:26:36,693 --> 00:26:38,153 You're always taking notes. 507 00:26:39,103 --> 00:26:41,153 And when you travel, it's notes in general. 508 00:26:41,163 --> 00:26:44,363 It could be someone is speaking in a room. 509 00:26:45,233 --> 00:26:49,123 You could be listening to a podcast or a show or YouTube and you're taking notes. 510 00:26:49,353 --> 00:26:52,423 You can listen to other peer group members talk about their update. 511 00:26:53,128 --> 00:26:54,208 And you're still taking notes, 512 00:26:54,788 --> 00:26:55,088 Yeah. 513 00:26:55,128 --> 00:26:58,548 notes when people are speaking and, and then you, and then you 514 00:26:58,638 --> 00:27:00,098 compile that stuff and get it back. 515 00:27:00,098 --> 00:27:02,308 Like, what makes that an advantage for you? 516 00:27:03,758 --> 00:27:08,218 Well, one, I'm just kind of OCD like that, but, so, and I 517 00:27:08,218 --> 00:27:09,948 don't have a great memory, so, 518 00:27:10,324 --> 00:27:10,554 Well, 519 00:27:10,694 --> 00:27:11,024 it's, 520 00:27:11,334 --> 00:27:12,314 we didn't, we're 521 00:27:12,714 --> 00:27:12,974 yeah, 522 00:27:13,094 --> 00:27:13,954 the way, we're, we're not, 523 00:27:14,574 --> 00:27:15,204 yeah, 524 00:27:15,554 --> 00:27:16,974 ship to, to go to space. 525 00:27:16,994 --> 00:27:19,244 So I have to take a lot of notes too. 526 00:27:19,594 --> 00:27:23,824 yeah, well, and I mean, you know, if you mentioned the updates, well, you know, 527 00:27:24,354 --> 00:27:27,814 the guys in our group, they're friends of mine, and I care about what's going on. 528 00:27:28,014 --> 00:27:31,304 So, I want to know that Chris said this. 529 00:27:32,209 --> 00:27:35,399 Tommy said this or whatever it might be so later. 530 00:27:35,449 --> 00:27:40,179 We're out to dinner like hey You mentioned this in your update. 531 00:27:40,419 --> 00:27:43,409 Let me hear more about that or whatever so But you know when 532 00:27:43,409 --> 00:27:45,099 I'm gonna peer group visit. 533 00:27:45,699 --> 00:27:49,949 I'm continuing like kind of First thing in the morning, end of the day, I'm just 534 00:27:49,949 --> 00:27:52,019 kind of filtering through those notes. 535 00:27:52,199 --> 00:27:56,049 And then at the top, I always kind of just, I'll copy and paste. 536 00:27:56,079 --> 00:27:57,229 I'll just pull stuff up. 537 00:27:57,229 --> 00:27:59,279 And that's kind of my big takeaways up there. 538 00:27:59,429 --> 00:27:59,829 Yeah. 539 00:28:00,069 --> 00:28:01,749 really what comes home with me. 540 00:28:01,999 --> 00:28:06,889 And those big takeaways fuel the peer group debrief meeting that we have. 541 00:28:07,169 --> 00:28:07,529 Yeah. 542 00:28:08,269 --> 00:28:08,509 Yeah. 543 00:28:08,709 --> 00:28:11,529 And what's great is that, you know, whatever the costs are per 544 00:28:11,529 --> 00:28:14,689 month, your entire team is getting to take away from this thing. 545 00:28:15,109 --> 00:28:17,879 Yes, you're the one showing up, right? 546 00:28:17,949 --> 00:28:22,829 Your wife, Jesse's always there to showing up, you know once a year at a summit, but 547 00:28:23,399 --> 00:28:25,579 they're like, give me more, give me more. 548 00:28:25,599 --> 00:28:26,219 What happened? 549 00:28:26,219 --> 00:28:26,889 How did it go? 550 00:28:26,909 --> 00:28:27,849 How was the site visit? 551 00:28:27,869 --> 00:28:28,479 What'd you see? 552 00:28:28,479 --> 00:28:28,969 Right? 553 00:28:29,819 --> 00:28:31,139 That comes from a good leader. 554 00:28:31,399 --> 00:28:35,079 And when a good leader can come back and do a debrief to the team and then 555 00:28:35,089 --> 00:28:37,029 take action items and run with it. 556 00:28:37,144 --> 00:28:38,484 No wonder you're getting stuff done. 557 00:28:38,934 --> 00:28:43,714 yeah, I just want to feel like, yeah, you know, they're invested in this thing too. 558 00:28:43,824 --> 00:28:46,204 And I mean, like I said, when I'm on a site visit, I'm always 559 00:28:46,204 --> 00:28:49,754 pretty intentional about sending some pictures back to the team. 560 00:28:49,948 --> 00:28:53,804 Or just any kind of tidbit that I hear sometimes I'll say, hey, I'm going 561 00:28:53,804 --> 00:28:55,334 to go visit this landscape company. 562 00:28:55,334 --> 00:28:57,524 I'll send a link to their website. 563 00:28:58,014 --> 00:28:58,894 Let me know anything. 564 00:28:58,904 --> 00:29:00,144 You guys are thinking about that. 565 00:29:00,144 --> 00:29:02,834 You want me to try to find out or take a picture of or whatever. 566 00:29:02,834 --> 00:29:07,554 So, even though I'm the 1 there, they're still kind of participating remotely. 567 00:29:08,124 --> 00:29:09,314 Yeah, that's great. 568 00:29:09,478 --> 00:29:13,388 Rob what kind of advice would you give anyone out there that you, 569 00:29:13,588 --> 00:29:18,118 listen, this is what when I, you know, during the tough times of building 570 00:29:18,118 --> 00:29:23,568 a business during you know, you coaching your middle managers coaching 571 00:29:23,598 --> 00:29:26,418 crew guys, crew women, you name it. 572 00:29:26,428 --> 00:29:28,648 What, what's something that you just, is it a certain book? 573 00:29:28,648 --> 00:29:29,408 Is it a quote? 574 00:29:29,778 --> 00:29:31,728 Is it something just hard work pays off? 575 00:29:31,768 --> 00:29:32,108 What is it? 576 00:29:33,258 --> 00:29:35,048 Well, you know, I think sometimes. 577 00:29:35,173 --> 00:29:40,363 You got to be, even in the peer groups, we go to a lot of amazing companies 578 00:29:40,543 --> 00:29:45,063 doing amazing things, amazing facilities, millions and millions of dollars. 579 00:29:45,063 --> 00:29:50,203 And it's easy to kind of say, well, if I would ever be that big of a 580 00:29:50,213 --> 00:29:55,703 company or whatever, I could do X or I can't do X until I'm that big. 581 00:29:56,293 --> 00:29:59,873 And, you know, I would argue that you're never going to be that 582 00:29:59,873 --> 00:30:01,563 company unless you start doing this. 583 00:30:01,938 --> 00:30:04,848 You know, you, you, you have to start before you become 584 00:30:05,048 --> 00:30:06,498 whatever that company might be. 585 00:30:07,608 --> 00:30:15,918 You know, my first, grow was at Melosi and it was like, I don't need to me. 586 00:30:16,373 --> 00:30:21,593 Because it literally was like, holy cow, there, there's the business that I've been 587 00:30:21,713 --> 00:30:23,903 had in my vision right in front of it. 588 00:30:24,103 --> 00:30:26,153 Torrential downpour, freezing cold weather. 589 00:30:26,783 --> 00:30:26,993 Yeah. 590 00:30:27,023 --> 00:30:30,353 So, but you, you know, earlier you mentioned, you know, humility. 591 00:30:30,833 --> 00:30:35,023 You know, I could have gone into that like, oh, well these guys are 592 00:30:35,023 --> 00:30:40,033 this or that, or whatever, and, but I literally just kind of absorbed it 593 00:30:40,033 --> 00:30:44,983 like they have painted the picture of what I envision our company being. 594 00:30:45,433 --> 00:30:48,853 so I, I think just again, we've keep saying it, just, just 595 00:30:48,853 --> 00:30:52,963 start, you don't have to be a certain size to start training. 596 00:30:52,973 --> 00:30:57,503 You don't have to be a certain size to have a vision and live out core values. 597 00:30:57,763 --> 00:31:00,193 You don't have to be a certain size to love on your team. 598 00:31:00,193 --> 00:31:04,679 Well, those things are all the ingredients to become whatever 599 00:31:04,929 --> 00:31:06,449 your vision for your company is. 600 00:31:07,574 --> 00:31:10,784 And if your vision for your company is to say the same exact size it is, I 601 00:31:10,784 --> 00:31:14,914 still believe you need to do all these things to maintain that and to have 602 00:31:14,914 --> 00:31:18,184 a healthy, know, company at any size. 603 00:31:18,234 --> 00:31:18,664 Love it. 604 00:31:18,764 --> 00:31:19,644 That's great stuff. 605 00:31:19,644 --> 00:31:20,894 So here we go. 606 00:31:20,984 --> 00:31:25,074 I took a bunch of notes, you know, as you can see, I'm a big note taker is 607 00:31:25,074 --> 00:31:27,104 just like you, I put this in a file. 608 00:31:27,314 --> 00:31:31,534 I actually do debrief these, these, every one of these episodes I debrief. 609 00:31:31,534 --> 00:31:33,314 So after this is over, I'm going to debrief, put some takeaways. 610 00:31:34,829 --> 00:31:36,609 The famous Tommy takeaways. 611 00:31:36,609 --> 00:31:37,059 Here we go. 612 00:31:37,349 --> 00:31:37,999 Training. 613 00:31:39,069 --> 00:31:40,049 God, I love training. 614 00:31:40,049 --> 00:31:43,709 When you said 52 weeks, I want to give you the biggest hug through the screen. 615 00:31:44,519 --> 00:31:47,909 52 week training, 7am on Wednesdays. 616 00:31:48,929 --> 00:31:49,759 It's salt. 617 00:31:49,769 --> 00:31:54,869 It's sales, safety, application, life, and team. 618 00:31:55,639 --> 00:32:01,089 I mean, training equals core values, water, the seeds. 619 00:32:01,694 --> 00:32:05,874 Do it, do it, do it, do it, do it, and don't stop. 620 00:32:05,964 --> 00:32:08,654 I, gosh, I just can't get enough of that. 621 00:32:09,124 --> 00:32:11,824 Career path, once again, just start it. 622 00:32:12,104 --> 00:32:17,274 You got to start somewhere, but probably define the roles, understand what that is. 623 00:32:17,464 --> 00:32:18,954 I love the family budgets. 624 00:32:19,839 --> 00:32:23,679 I love the, the spade shovels and the how to do a five gallon shrub and 625 00:32:23,679 --> 00:32:29,789 how to mulch pine straw, how to, you know, power wash and it, you name it. 626 00:32:29,819 --> 00:32:32,149 All those, all those great things. 627 00:32:32,589 --> 00:32:34,449 The master of getting things done. 628 00:32:34,449 --> 00:32:36,249 I say get shit done at the end of the day. 629 00:32:36,279 --> 00:32:37,479 'cause that's my favorite quote. 630 00:32:37,829 --> 00:32:40,949 But first off, you've gotta a leader leadership team that wants. 631 00:32:41,399 --> 00:32:45,899 To get stuff done You got a debrief when you come back from an event. 632 00:32:45,919 --> 00:32:49,529 It could be whatever it could be a vacation It could be anything you come 633 00:32:49,529 --> 00:32:55,219 back grow peer groups Conferences every everything but the most important things 634 00:32:55,219 --> 00:32:57,659 of getting things done is assign an owner 635 00:32:58,069 --> 00:32:58,429 Yeah. 636 00:32:59,129 --> 00:33:04,309 And create action items And check them off the box and move on. 637 00:33:04,539 --> 00:33:06,329 That's it's it's not that hard. 638 00:33:06,329 --> 00:33:08,239 We just over complicate everything 639 00:33:09,049 --> 00:33:11,181 Yep. 640 00:33:11,554 --> 00:33:13,974 I wrote just do it the Nike logo, right? 641 00:33:13,984 --> 00:33:14,914 just start just 642 00:33:14,957 --> 00:33:18,733 Yep. 643 00:33:18,733 --> 00:33:22,508 Yep. 644 00:33:22,508 --> 00:33:26,284 Yep. 645 00:33:26,324 --> 00:33:30,384 way any last minute bits of information Rob? 646 00:33:31,514 --> 00:33:35,554 No, I just, I really appreciate you, Jason and the whole McFarland 647 00:33:35,554 --> 00:33:37,094 team and it's just been amazing. 648 00:33:37,094 --> 00:33:39,474 I think we're, we're on year three now or so. 649 00:33:39,484 --> 00:33:41,334 So it's been awesome. 650 00:33:41,354 --> 00:33:42,974 Looking forward to seeing y'all in September. 651 00:33:43,174 --> 00:33:44,324 Absolutely, Rob Shreve. 652 00:33:44,324 --> 00:33:48,204 It's a pleasure with Coastal Shores out of Hilton Head, South 653 00:33:48,204 --> 00:33:50,479 Carolina area It's been a pleasure. 654 00:33:50,479 --> 00:33:51,419 You're a rock star. 655 00:33:51,429 --> 00:33:55,679 I appreciate you taking the time and your busy schedule to share 656 00:33:55,679 --> 00:33:56,839 some inside information with us. 657 00:33:57,394 --> 00:33:57,944 Absolutely. 658 00:33:57,964 --> 00:33:58,514 It's a pleasure. 659 00:33:58,534 --> 00:33:58,704 Thank 660 00:33:58,794 --> 00:33:59,074 you. 661 00:33:59,209 --> 00:33:59,419 ya.