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Hello there, health coaches. Now,

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I suspect that many of
you are into yoga as I am.

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I started practicing yoga in
I think 2016 and before that

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when I was younger I was a ballet dancer,

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so I've always been able to touch my
toes. That's the moral that story.

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But even if you're not into yoga or dance,

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you know that being flexible means that
you can move your body in ways that

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other people can't.

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You can move yourself around easily
in the world without hurting yourself,

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which becomes more and more important
as we get older. I'm noticing, well,

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listen,

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flexibility in your business
is just as important.

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I was thinking back to
the pandemic for example.

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We saw so many businesses go
from brick and mortar to online

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in a very short period of time, and
some health coaches, you guys had never,

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in some cases never worked over Zoom
before. We're held an online workshop,

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but we all had to start
doing things differently.

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That's flexibility keeps you nimble.

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You need that ability to change gears
and try something new in your practice

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because life changes, the world changes.

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If you're flexible,

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you'll be much better able
to bend in the breeze,

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which is why you're like, Michelle,
what does this have to do with anything?

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Here's what it is.

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You have to have different income
streams available to you to create a

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very smart business.

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This is the best way to run
your business as a health coach.

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Instead of putting all your eggs in one
basket and then waking up one day and

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realizing I can't make
money that way anymore,

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let's diversify.

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So today we're going to brainstorm a
myriad of income streams that you can

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easily add in the new year or
anytime if you're listening to this

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episode later,

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to keep your business flexible.
This is yoga for your

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business. I want to set you up for
success. That's what this is all about.

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In fact,

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I am hosting a free 2025 planning
workshop for health coaches to do just

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that, and you are invited to join us.

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You can go to
healthcoachpower.com/ 025 and

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you'll get your very own copy of my yearly
planning template. When you do that,

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I'm going to be giving that
out during the workshop.

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It is completely free to
join us. So one more time.

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That's healthcoachpower.com/2025.
Before we jump into today's topic,

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this episode is sponsored
by That Clean Life.

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That clean life helps you share recipes
and meal planning ideas with your

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clients,

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create lead magnets and free events
to build your audience and all around

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look like the ultimate health
and nutrition professional.

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I always loved using That
Clean Life in my own practice,

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and you can get started
with 20% off your first four

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months at

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healthcoachpower.com/tcl.

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That stands for That Clean Life.

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Today we're joined by Tabitha from That
Clean Life to brainstorm lots of ways to

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add additional income to our
businesses in 2025. Tabitha,

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thank you so much for joining us.
Thank you for having me, Michelle.

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I'm honored to be here. Now we
know you work for That Clean Life,

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but you're a health coach too.

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We were talking about this
just before I hit record.

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Can you tell everybody just a
little bit about that background?

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Yeah. I ran a health coaching
business for over five years,

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and most of my business was focused
on running classes and events and

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bachelorette cooking classes.

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Mostly I focused in the pre-wedding
space and just helped throw parties

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into the cooking space while helping
people feel good leading up to their day.

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Well, That's interesting. I
haven't heard that one before.

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 I also did your standard one-on-one
coaching and providing health habits and

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health upgrades. But no,

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I liked a lot of the one
to many in the event space.

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Awesome.

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So I'm going to want to hear your
experiences as we go into these different

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income streams.

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I want to share stories from my own
practice so that all our listeners get a

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real picture of what it looks like to
implement some of these ideas. Cool.

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Yeah, that sounds great.

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All right, let's jump in and
after we do some brainstorming,

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we're going to have a list of
income generators for you guys.

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I want to leave some time at the end
just to discuss scope of practice.

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So as we go through, if you're
like, but Michelle, what about this?

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But what about that? What about my
scope? We're going to get there. Okay,

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but first, let's just
let the creativity flow.

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So I'm going to start us off.

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I did something way back in,

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I think it was 2012 or 2013,

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I started offering a cook along program.

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This was a paid program where I shared
a week's worth of recipes with a group,

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and then we all cooked the same
or a similar meal each night for

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a week, and it was really
simple. It was really fun.

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I got a lot of new clients in the door
and everybody would share how they

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modified the recipe for their family,

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or maybe they were vegetarian or whatever.
They would share pictures and get

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ideas from each other,

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and the best part it was that it really
got people in the kitchen and showed

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them it wasn't that hard,

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but it was hard for me because
I had to create a recipe

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book for each of those programs, which
I did. It meant developing the recipes,

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writing them out super clearly,

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making sure I didn't have
any typos or mistakes,

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taking pictures of the
food it took forever.

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I even hired a private chef
to help me at one point.

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That was expensive. It was worth
it. I loved running this program,

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but I only did it a couple times
because it was just so much work.

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If I had had That Clean Life,
it would've been much easier,

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much less time consuming.

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So that's one way that I've
used recipe books to grow my,

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bring more clients into my
world and actually earn with,

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because I was selling these
books as part of the program.

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So when we're thinking about recipe books,

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which is one of the main things that
you can do with That Clean Life,

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how do you see health coaches using them?

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Or maybe how did you use them
in your own practice, Tabitha?

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Yeah, we see health coaches using
them as both lead generation tools.

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So you can put them on your website
and have people opt in so that they're

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getting a freebie and you're offering
really high-end content that they're

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going to get a glimpse
of like, oh, wow, okay.

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This is the type of content that I would
get if I signed up to work with this

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person. Gives them a nice
glimpse into their business,

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but then also using the recipe books
to list for sale on their website or

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perhaps support their one-to-one
clients or perhaps support one to many,

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whether that be like you
mentioned in a meal prep program.

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I really like it.

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I like to view recipe books as
almost like a roadmap to your

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client's overall goal.

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So you can start at the beginning to
sort of set those goals and understand

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where your client wants to be,

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and then that recipe book can be the
steps that help them to get there. So for

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example, maybe your client
needs to add more leafy greens.

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That's one of the goals that
you want to work on together.

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But this isn't innate to them.
They don't know what to shop for.

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They don't even know how
to cook, said leafy greens.

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They don't even know what falls
into the category of leafy greens.

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So you can create a recipe book that
maybe has some comfort recipes for them,

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meets them where they're at,

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but offers a couple of more leafy
green opportunities and maybe you agree

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on they're going to cook
two of these recipes a week,

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and that's going to be a little micro
goal that they work on throughout each

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week, and they've got a roadmap
to get them exactly there.

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They're not sat wondering, okay,
I have to add leafy greens.

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What do I go shop for?

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How do I cook it? How do I add it into
my family's favorites without completely

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disrupting my life while
still adhering to those goals?

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So that's one of the ways that
I really love recipe books.

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I personally loved recipe books to hit

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on a main pain point. So
working one-on-one with clients,

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you would often hear, I have the
best of intentions come Monday,

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but by Wednesday I'm ordering dinner
out every single night of the week,

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and that is something
that I want to stop doing.

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And the best of intentions needs a follow
through plan. So they need to know,

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okay, if I'm not going to be ordering
dinner on Wednesday, on Thursday,

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on Friday, Saturday, Sunday,
what do I need to be doing?

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And a recipe book can play
into that goal so they can say,

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maybe you're offering a book of 10
recipes and their goal is to cook

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at least four of those nights,

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and they are going to choose those recipes
based on the amount of time that they

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have, and you as the practitioner
can curate those recipes.

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So you can go into the software and say,

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I want recipes that take than 30 minutes
and have no more than eight ingredients

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so that you're really meeting
their busy ideals and lifestyle,

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and then they have exactly what
they need to deliver on their goals.

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You're exactly right. I mean,

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how many times does a client does
zucchini count as a green vegetable?

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And I'm like, it's green. Yep, yep, yep.

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It just reminded me of a fun one
that I did one year. Oh gosh,

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so many years ago for the holidays,

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I put together a bunch of clean
holiday recipes, but again,

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I developed these recipes
painstakingly in my own kitchen,

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but that became a really popular
lead magnet for that season.

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So since we're in the holidays now,
I just wanted to toss that out there,

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but there's so many ways
to go with recipe books.

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I just wanted to give you
guys some ideas on that. Now,

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I guess tangential to giving
someone a collection of recipes.

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There's also the opportunity to
go a little bit more into meal

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planning. And as health coaches,

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we're never going to tell people
exactly what to eat. Here's a meal plan,

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I need you to follow it to the
tee. Nothing like that at all,

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but maybe it's like, here's
a meal plan for inspiration.

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So same question. How can a
meal planning guide be used?

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What do you see coaches doing?

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I am a sucker for a meal planning guide
because there are going to be those

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clients who need a bit more handholding
and you also want to stay in scope of

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practice.

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You want to deliver on the items that
they need to be successful while also

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remaining in your scope of practice.

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I like to think of meal
planning guides as the proverb.

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That's like you give a man a
fish and you feed him for a day,

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teach him how to fish and
you'll feed him for a lifetime.

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It really kind just apple levels
the recipe collection or recipe book

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experience.

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What you're doing is delivering a blank
meal plan in addition to the recipes.

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And now your client,

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if they're that type of person who needs
that sort of visualization of how their

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week's going to go,

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you put the power of planning into
their hands. They're going to choose the

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dinners that they want,
add it to their meal plan.

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They're going to choose the lunches
they want, add it to their meal plan,

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and they can do this all through the
software. They don't need a login.

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They just simply use the shared link
that you share them and then they can

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access what's needed. They have
filters to find breakfasts.

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They have filters to find
all of their main meals.

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And perhaps for them that doesn't
look like a full meal plan.

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It might just look like plopping in
three dinners that they could batch cook.

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And then that way they've got leftovers
to lean on throughout the week or maybe

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a couple of new breakfast recipes
that focus on nutrition goals

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that you have set together. Maybe they
don't feel satiated after breakfast.

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So you want to make sure that you're
adding recipes that focus on those things,

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maybe focus on more protein or more fiber
in the morning. And you're doing that

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with delicious recipes instead of just
telling them focus on protein and fiber

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in the morning. So they
get to slate those in.

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And it also allows them to
work on how their week's going.

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Maybe there's one week where it's just
not possible for them to meal plan,

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but they still need to
lean on those recipe ideas.

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They have the recipe ideas there.

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Then they've got the blank meal
planner to lean on when they need.

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You can also insert one of our templates
as a sample meal plan to be like,

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this is what a fully finished
meal plan might look like,

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that they can lean on and use as needed,

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but isn't necessarily the
exact plan they need to follow.

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So I actually see two income ideas there.
Hope you guys are all taking notes.

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So one would be maybe you're
putting together some type
of service or product or

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whatever that's around like eating
more protein, fat and fiber.

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And so a sample meal plan to go along
with that or a meal planning guide to go

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along with that would make a lot of sense.

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And that can be something that you sell.

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And I think there's a service in
there where our clients can, I mean,

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this is always true for health coaches.
Even before That Clean Life came along,

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you can always do a meal
planning session together.

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Let me tell you what we used to do.

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We used to take the
cookbooks off the shelves,

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get in the room and start leafing
through them. But now over Zoom,

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you could go into the software together.
Maybe that's a bonus that you give with

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your one-on-one coaching package.

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You're going to do a meal
planning session together.

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You're going to show them how to do it
because then they're off and running.

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You just taught a man to fish and your
client is going to be able to do that for

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themselves every week moving forward.
So it can be a one-on-one service,

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one-time service that you actually sell
separately or in addition to a program.

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So I know when we hear meal plans,
we're like, not my scope of practice,

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but it is always in our scope of
practice to teach a man to fish.

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So let's do plenty of that.

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And you don't have to carry
around any cookbooks anymore.

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I use my cookbooks to prop up
my water filter in my kitchen.

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Hey, at least they're serving a purpose.
You got to do something with them,

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you guys. You got to
do something. Yeah, no,

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something that I've seen some of our
Healthy Profit university members,

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I've seen run programs,

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something really simple
like a smoothie challenge.

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And in a way, I guess it's not a meal
plan, but it's kind of like, Hey,

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we're going to do this
thing over these days.

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And you could have them choose from
umpteen different smoothies. In this case,

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have you seen coaches do this type of
challenge or a focusing on one kind of

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food for a certain period of days?

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Yeah, totally. We actually,
that reminds me, we do airdrops,

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which is just free content to those
who subscribe to That Clean Life.

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And in March we did a
green smoothie challenge.

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So we created a green smoothie challenge
that everyone could import the recipes

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into their account and then you
could send that over to your client.

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And so for the month of March,
or for three weeks in March,

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however long you wanted to make it,
you had a green smoothie challenge.

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So the whole point is to show
them that there is variety,

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even in this one form of drink
or this one form of breakfast or

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snack, however you wanted to view it.
And I've actually seen it that way.

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I've seen it as even further than that.

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Even a sugar-free dessert challenge.

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So reminding them that
there's ways to enjoy,

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there's sweet treats after their meals
and introducing new ways for them to do

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that in a way that their blood sugar is
still balanced so they don't feel like

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they're missing out on things.

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Oh, you guys want people to engage with
you, you give them a dessert challenge.

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Exactly. I'll take that
challenge. Thank you very much.

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Let me get on it right
now. I love that idea.

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Sometimes it doesn't
sound so fun to be like,

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we're going to do the whole
grains challenge maybe,

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but definitely if it's something to do
with chocolate or dessert, they're there.

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They're going to be jumping right in.

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I mean, I'm there too. I'm being honest.

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100%. Okay, so write
these ideas down. Again,

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that could be something that is paid,

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that it could be something that you do
for free to build your mailing list.

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It could be something that you
give to an individual client.

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It could be something that you give to
a whole group of clients at the same

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time. So many ideas here. Remember,

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you can always find recipes
in cookbooks, online,

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freely available anywhere,
your own recipes.

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All of these ideas you can do.

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And I think I've done all of them
in my own health coaching practice,

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like the old fashioned way that's
still available to all of us.

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Just like any technology,

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you could do it old school on paper or
you could use the computer and what we're

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talking about today can
be done either way too.

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So take all these ideas
and think to yourself,

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how could I make this work in my business?

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Would it be helpful for me to have a
tool like That Clean Life just to make it

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faster? Alright, what about
group programs? I mean,

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I spoke a little bit about my Cook
Along program that was a group program.

295
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How else do you see recipes getting
used inside group programs for coaches?

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00:16:48,590 --> 00:16:51,830
Yeah, group programs have really boomed
in the last few years, I would say.

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I really think Covid influenced this
because it does allow you to take a one to

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many approach and scale your
business in a much better,

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more efficient way rather
than trying to work on

300
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one-to-one, especially
if you have experience,

301
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long-term experience as a health coach,

302
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you've likely niched your practice so
you have a very clear understanding of

303
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the steps that somebody needs to
take to be successful in your niche.

304
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And so turning that into a
group program is a no-brainer.

305
00:17:21,920 --> 00:17:26,000
You can charge a little bit
less, engage a lot more people,

306
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and a lot of the hardest part of
a group program is creating the

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content,

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but you can use That Clean Life to
make it super easy to generate weekly

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nutrition plans with grocery lists
and recipes that you can send to your

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participants all in an
impressive professional document.

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They're branded with your own branding.
And I do mean nutrition plans.

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They don't need to be meal
plans. They can be recipe books.

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As we mentioned before, there's
different ways to deliver that nutrition.

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But I actually participated in one
long before I became a health coach,

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and then the ones that I
focused on primarily had to do

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with leading up to people's wedding day.

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So typically I would
run a small one week one

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that would engage leads and it was free.

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So it was just a one week challenge
where we focused on, again,

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those satiating meals in
the mornings and focusing on

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mindful snacking in the evenings
if that's what fed our body.

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And for that one week, we all
participated at the same time,

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and then that fed into a larger
group program that was paid.

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So you can sort of view it in a two-step
way. You can create that short-term one

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that people participate in for free.
You're building community around that,

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and while you're in that one week,

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do all you can to deliver
on value so that they

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understand what it's like to
work with you in a paid capacity.

329
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And then you turn that into
a paid capacity program,

330
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whether it's a longer
stretch for the same task,

331
00:19:05,370 --> 00:19:09,510
or you can sell them on one-on-one
services as well. So there's like,

332
00:19:09,510 --> 00:19:12,330
I've got a bunch of ideas
floating around in here,

333
00:19:12,330 --> 00:19:17,100
but I really love the idea of a free
group challenge to build community.

334
00:19:17,100 --> 00:19:19,200
And then if you're looking
for a revenue opportunity,

335
00:19:19,290 --> 00:19:23,250
turn that into a paid offering,
whether it's like a 30 day beat,

336
00:19:23,250 --> 00:19:25,890
the bloat or a 60 day beat, the bloat,

337
00:19:25,890 --> 00:19:29,340
or if skincare is your focus,

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you can focus on clearer skin. If
you're focused on seasonal holidays,

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you can talk about it in the new year.

340
00:19:36,930 --> 00:19:41,850
It's always easier to focus on
in season because then you can

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carry it over quarter to quarter.

342
00:19:44,430 --> 00:19:47,250
So you can have something
focused on the new year.

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You have something focused
on the springtime. There's
always something there.

344
00:19:50,370 --> 00:19:53,310
So I never found you
going to do a shortage.

345
00:19:53,340 --> 00:19:56,250
Bloat and beat the
bloat in the springtime.

346
00:19:56,250 --> 00:19:57,870
And that comes with a series of recipes.

347
00:19:57,870 --> 00:20:00,420
You could do it again in the
fall or the winter months.

348
00:20:00,420 --> 00:20:03,990
It would have a different set of
recipes. So it could be the same program.

349
00:20:04,140 --> 00:20:05,610
You got the bones for it in place.

350
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It'd be very easy to just replace the
recipe books that you share with that.

351
00:20:09,630 --> 00:20:13,050
And then it would make sense for
someone to participate again,

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because getting new and different
materials and people love to

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repeat things like this by the way. So
put that into your income stream idea.

354
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You can sell one and it's.

355
00:20:23,250 --> 00:20:26,640
Not cheating. You're just
working smarter, not harder.

356
00:20:27,180 --> 00:20:29,610
Get on board with working
smarter, not harder, because

357
00:20:31,140 --> 00:20:33,990
as long as you've done the work prior,

358
00:20:34,200 --> 00:20:38,310
you have so much knowledge behind that
that you can continue to deliver to new

359
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sets of people and they need
your product knowledge on.

360
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This. If you're going to run something
twice a year or four times a year,

361
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you could sell it separately,
you could sell it individually,

362
00:20:47,170 --> 00:20:52,030
or you could sell a package of all
four at the same time. Yes. Love that.

363
00:20:52,180 --> 00:20:55,210
Love that. Then you know, have
people enrolled way ahead of time.

364
00:20:55,210 --> 00:20:58,180
This is where you start getting really
smart in your business. So again,

365
00:20:58,180 --> 00:21:02,020
we're just brainstorming today.
Take what works for you, leave what,

366
00:21:02,980 --> 00:21:05,650
but I want you to have a ton of ideas,

367
00:21:05,650 --> 00:21:09,040
especially moving into next week's
planning workshop. So you can be like,

368
00:21:09,100 --> 00:21:11,230
here's something that really
sounds interesting to me.

369
00:21:11,620 --> 00:21:15,190
I might like to focus on this
in March. That would be perfect.

370
00:21:15,490 --> 00:21:17,740
That's how you want to
go into the new year,

371
00:21:18,490 --> 00:21:21,940
but we're giving you a lot of ideas now
so you can sift and sort through them.

372
00:21:22,570 --> 00:21:24,100
Alright, talk to me about cooking classes.

373
00:21:24,100 --> 00:21:26,140
Did you ever hold cooking
classes in your practice?

374
00:21:26,860 --> 00:21:27,040
Yeah,

375
00:21:27,040 --> 00:21:30,100
this is actually my main source of
income in addition to corporate wellness.

376
00:21:30,100 --> 00:21:32,440
And I kind of meshed
the two often as well.

377
00:21:32,440 --> 00:21:37,420
So we'd hold a cooking class inside
of a corporate space or simply

378
00:21:37,420 --> 00:21:41,080
a lunch and learn where I prepared some
goodies from the recipe book that I

379
00:21:41,080 --> 00:21:45,850
handed out as a lead
magnet after so often my

380
00:21:45,910 --> 00:21:49,960
in-person experiences would look like
in-home experiences for small groups,

381
00:21:50,500 --> 00:21:53,770
you can charge a high fee for this because
this is like you are engaging with a

382
00:21:53,770 --> 00:21:54,940
small group of people,

383
00:21:55,120 --> 00:21:58,480
they're paying for your expertise and
then you're leaving behind materials that

384
00:21:58,480 --> 00:22:00,370
they can use in the future.

385
00:22:00,820 --> 00:22:04,270
So it often looked like a
group of girlfriends coming
together. As I mentioned,

386
00:22:04,270 --> 00:22:09,070
I focused on bachelorettes. People who
don't like to do the typical go out,

387
00:22:09,070 --> 00:22:13,930
get smashed type situation really
paid a good amount of money for this

388
00:22:14,230 --> 00:22:18,820
because they want to enjoy
the bachelorette experience

389
00:22:18,820 --> 00:22:23,650
without the stereotypical night on a
town situation. So I would design a

390
00:22:23,650 --> 00:22:28,180
menu based on their preferences.
I started without That Clean Life,

391
00:22:28,180 --> 00:22:32,410
but then found That Clean Life and
used their recipes to create a menu

392
00:22:33,280 --> 00:22:35,890
and it almost worked like
a private chef situation.

393
00:22:35,890 --> 00:22:39,070
So sometimes they would want to cook
with me and that would be part of the

394
00:22:39,070 --> 00:22:43,060
experience and I would teach them about
the ingredients as we're using them.

395
00:22:43,150 --> 00:22:46,330
And then other times they just wanted
essentially a private chef to come in and

396
00:22:46,330 --> 00:22:48,460
create food for them,
which I love cooking.

397
00:22:48,460 --> 00:22:51,040
So that fell under my
services of offering.

398
00:22:52,120 --> 00:22:54,970
But you can even translate this
into a virtual experie as well.

399
00:22:55,210 --> 00:22:59,500
I've seen it offered on Zoom,
especially during the pandemic.

400
00:22:59,980 --> 00:23:03,940
There's a lot of That Clean Life members
running online Zoom cooking classes,

401
00:23:03,940 --> 00:23:08,410
so things like holiday prep classes
or seasonal cooking classes to

402
00:23:08,410 --> 00:23:12,250
encourage others to cook seasonally or
as you mentioned, a smoothie challenge.

403
00:23:12,370 --> 00:23:16,240
A smoothie making class is so fun
because people think they've got their

404
00:23:16,240 --> 00:23:17,680
smoothie nailed down pat.

405
00:23:17,860 --> 00:23:21,040
You can kind of teach them some of these
fun techniques that helps them elevate

406
00:23:21,070 --> 00:23:24,670
their smoothie and that becomes
a habit for them because they've

407
00:23:25,840 --> 00:23:28,930
understood the why behind
what's going into the recipe.

408
00:23:28,930 --> 00:23:32,140
So there's so much more empowerment
behind a class because it helps people

409
00:23:32,140 --> 00:23:35,920
understand the why and it allows them
to take those techniques they've learned

410
00:23:36,340 --> 00:23:38,530
and lead them in their day-to-day lives.

411
00:23:39,310 --> 00:23:42,040
I love good cooking class, you
guys. If you haven't held them,

412
00:23:42,520 --> 00:23:43,630
don't even be intimidated.

413
00:23:43,630 --> 00:23:47,780
I'm not a trained chef and I actually
think that those who came into my cooking

414
00:23:47,780 --> 00:23:50,810
classes appreciated that because I wasn't,

415
00:23:50,810 --> 00:23:54,140
wasn't a hundred miles beyond
them and my cooking skills,

416
00:23:54,140 --> 00:23:56,480
I mean I'm sure I cook
more than most people,

417
00:23:56,660 --> 00:23:59,840
but it wasn't intimidating for them for,

418
00:23:59,840 --> 00:24:04,040
and I like to always do it as like we
are cooking together so everyone's got a

419
00:24:04,040 --> 00:24:07,490
cutting board and a knife
and everyone is contributing.

420
00:24:07,490 --> 00:24:10,970
Almost like when you're a kid and you're
helping your mom in the kitchen and you

421
00:24:10,970 --> 00:24:14,060
know what happens, you talk when you cook.

422
00:24:14,630 --> 00:24:17,270
That's just what you do.
And before you know it,

423
00:24:17,270 --> 00:24:20,150
someone's asking about this
ingredient or this recipe and oh,

424
00:24:20,150 --> 00:24:21,500
this health issue comes up.

425
00:24:21,510 --> 00:24:25,310
Now you got somebody booking a
consultation with you and it's just very

426
00:24:25,640 --> 00:24:28,100
non-intimidating environment
where you're just like,

427
00:24:28,100 --> 00:24:29,690
we're going to make some yummy food.

428
00:24:30,350 --> 00:24:32,450
Suddenly they want to talk
about all their health issues.

429
00:24:32,450 --> 00:24:36,410
I just think it's a really natural
lead in for where you want to go with

430
00:24:36,410 --> 00:24:40,970
potential clients. So if you need
recipes again for your cooking classes,

431
00:24:40,970 --> 00:24:45,320
you can thumb through those old cookbooks
or you can pick a theme and you can

432
00:24:45,320 --> 00:24:50,240
very easily get what you need and figure
out how much you need for a certain

433
00:24:50,240 --> 00:24:54,710
number of people in the class like that
using a service like That Clean Life.

434
00:24:54,710 --> 00:24:56,450
So we love that.

435
00:24:57,470 --> 00:25:01,220
You know what seasons also worked well
here seasonally focusing on things

436
00:25:01,220 --> 00:25:01,580
seasonally.

437
00:25:01,580 --> 00:25:05,960
Whenever I'm confused about what sort of
aspect ratio to look at a problem with,

438
00:25:06,260 --> 00:25:10,610
I love taking a seasonal
lens on it because that is
what is readily available to

439
00:25:10,610 --> 00:25:11,690
the people around you.

440
00:25:12,470 --> 00:25:15,930
And so you can focus on
seasonal ingredients that
are easy for them to access

441
00:25:16,310 --> 00:25:18,230
and then how those relate
to their overall goals.

442
00:25:18,230 --> 00:25:19,700
So I just love a seasonal lens.

443
00:25:19,700 --> 00:25:23,690
It's repeatable and it also just
served people really well to help them

444
00:25:23,690 --> 00:25:24,650
understand what was around.

445
00:25:24,650 --> 00:25:29,540
Them. Love it. Ooh, do a farmer's
market tour beforehand, get there,

446
00:25:29,540 --> 00:25:32,540
go home cook. Yes. That's so fun.

447
00:25:33,050 --> 00:25:36,230
I think we could probably go on for at
least another 30 minutes just shooting

448
00:25:36,230 --> 00:25:39,140
out ideas and telling you guys stories
about what we've done in our own

449
00:25:39,140 --> 00:25:43,130
businesses. I realize the
time. In the interest of time,

450
00:25:43,130 --> 00:25:47,510
I just want to skip to this idea that
you had mentioned previously to me and I

451
00:25:47,510 --> 00:25:49,100
thought we should
definitely talk about it,

452
00:25:49,370 --> 00:25:52,550
is the idea of a subscription or a club.

453
00:25:53,240 --> 00:25:54,530
Can you say more about that?

454
00:25:55,400 --> 00:25:55,550
Yeah.

455
00:25:55,550 --> 00:26:00,470
This is really a great option for
clients that you have graduated

456
00:26:00,530 --> 00:26:04,100
from maybe your one-on-one services
or maybe even your one to many group

457
00:26:04,100 --> 00:26:06,680
programs, but they still
want some sort of support,

458
00:26:06,680 --> 00:26:10,490
some of your awesome
support, your nourishment.

459
00:26:10,880 --> 00:26:14,600
We've seen health coaches open up
subscription services where they add new

460
00:26:14,600 --> 00:26:19,010
recipes monthly and then
their participants pay a
monthly fee to continue to

461
00:26:19,010 --> 00:26:21,830
access top notch nutrition resources.

462
00:26:22,040 --> 00:26:25,670
So it really is sort of a low lift
project and acts almost like a passive

463
00:26:25,700 --> 00:26:26,300
income.

464
00:26:26,300 --> 00:26:30,470
Once you have your infrastructure set up
to then graduate your previous clients

465
00:26:30,590 --> 00:26:32,360
and or your group program participants,

466
00:26:32,660 --> 00:26:36,230
it can also be a great entry
point into working with you.

467
00:26:36,920 --> 00:26:41,000
I will say I do think you need a little
bit of a larger offering to offer

468
00:26:41,000 --> 00:26:44,700
something like this. This is not
in your first year of business.

469
00:26:44,700 --> 00:26:46,800
Don't be looking at this,
look on growing your audience,

470
00:26:46,800 --> 00:26:49,920
but once you have that audience
growth, they still want your support,

471
00:26:49,920 --> 00:26:52,200
but they might've already worked
through all your program offerings.

472
00:26:52,200 --> 00:26:55,830
So this is a great way to support them
nutritionally without having to book

473
00:26:55,830 --> 00:26:58,710
those one-on-one calls
or anything like that.

474
00:26:59,700 --> 00:27:01,950
Clients love getting
recipes from us. You guys.

475
00:27:02,040 --> 00:27:06,300
Literally just yesterday I got an email
from someone through my website contact

476
00:27:06,300 --> 00:27:10,500
form and she said, I participated
in this program of yours, you guys,

477
00:27:10,500 --> 00:27:12,180
it was 13 years ago,

478
00:27:12,690 --> 00:27:16,770
and she said you had a recipe and
she described the recipe. She said,

479
00:27:16,770 --> 00:27:20,370
I used to have it in this notebook,
but our house flooded and I lost it,

480
00:27:20,370 --> 00:27:23,910
and is there any way you could send
me that recipe you guys 13 years ago?

481
00:27:24,090 --> 00:27:27,960
I have no clue where this recipe is.
I don't know where I typed it out.

482
00:27:27,960 --> 00:27:29,250
I could not tell you at all,

483
00:27:29,490 --> 00:27:33,870
but imagine that I had really professional

484
00:27:34,740 --> 00:27:38,640
recipe book saved or it was in my recipe
collection inside That Clean Life.

485
00:27:38,640 --> 00:27:41,880
I suppose maybe I could dig
it out for her, but alas,

486
00:27:41,880 --> 00:27:44,430
we will never know what
this recipe was all about.

487
00:27:45,780 --> 00:27:48,900
I just wanted to share that because you
don't realize the impression that you

488
00:27:48,900 --> 00:27:53,490
make on people until they email you 13
years later asking for that wonderful

489
00:27:53,490 --> 00:27:54,840
recipe that you shared.

490
00:27:55,710 --> 00:27:59,490
Blew my mind. Food is so visceral, right?

491
00:27:59,850 --> 00:28:04,320
It's so memorable for so many people and
it really is attached to a lot of those

492
00:28:04,320 --> 00:28:06,690
memories. So that's why you
make people feel so good,

493
00:28:06,690 --> 00:28:09,930
especially when you give
recipe guides as a roadmap.

494
00:28:10,770 --> 00:28:15,720
They have those visceral associations
in their body with that good feeling

495
00:28:15,720 --> 00:28:16,553
time, right?

496
00:28:17,100 --> 00:28:18,450
Such an impact we can make.

497
00:28:19,200 --> 00:28:19,560
Yeah.

498
00:28:19,560 --> 00:28:23,160
I do want to just talk real
briefly about scope of practice.

499
00:28:23,160 --> 00:28:27,690
Now for all of our listeners, I'm not
a lawyer. Tabitha is not a lawyer.

500
00:28:27,690 --> 00:28:31,500
We're going to advise you to consult
legal experts on all legal matters,

501
00:28:32,190 --> 00:28:34,080
but to the best of your ability, Tabitha,

502
00:28:34,080 --> 00:28:37,080
what do you have to say about how health
coaches can support clients around

503
00:28:37,200 --> 00:28:41,160
choosing recipes and meal planning
while staying within scope of practice?

504
00:28:41,850 --> 00:28:43,290
Yeah, as Michelle mentioned,

505
00:28:43,290 --> 00:28:45,690
you should always check with your
governing body or your school,

506
00:28:45,810 --> 00:28:48,120
whoever it is that tells you the
right thing and the wrong thing.

507
00:28:48,120 --> 00:28:52,740
But I always used the lens
of recipes can never hurt.

508
00:28:53,070 --> 00:28:55,920
So if I am offering recipes to my client,

509
00:28:55,920 --> 00:28:59,730
that's going to give them some sort of a
roadmap to get from point A to point B.

510
00:28:59,790 --> 00:29:01,110
I really sort of view,

511
00:29:01,470 --> 00:29:05,280
I think the number one mistake you can
make is getting so afraid of scope of

512
00:29:05,280 --> 00:29:08,040
practice that you actually
don't deliver any resources.

513
00:29:08,100 --> 00:29:11,850
And so you give all of these ideas
to your client and then say, go on,

514
00:29:11,880 --> 00:29:14,790
implement it, but they don't
have a roadmap to get there.

515
00:29:15,120 --> 00:29:20,040
It would almost be like going to a
trainer and your trainer gives you a

516
00:29:20,040 --> 00:29:22,020
workout plan, you need to
lift more weights for this,

517
00:29:22,020 --> 00:29:24,390
but then they don't give you the
exercises. You're like, okay,

518
00:29:24,390 --> 00:29:27,450
I'm just supposed to lift more weights,
but I don't know what that looks like.

519
00:29:27,840 --> 00:29:32,670
So offering recipes as an opportunity
to help them with their pain points,

520
00:29:32,670 --> 00:29:36,210
targeted recipes that
they've explicitly said,

521
00:29:36,570 --> 00:29:38,580
this is my pain point. How can you help?

522
00:29:39,090 --> 00:29:43,270
Is never a bad idea and never outside
of your scope of practice when you're

523
00:29:43,270 --> 00:29:47,050
working with recipes, it's just
how you get into structuring those.

524
00:29:47,050 --> 00:29:48,730
If you're looking to offer meal plans,

525
00:29:48,730 --> 00:29:51,520
that's something you want to dig
into with your governing bodies.

526
00:29:51,520 --> 00:29:54,100
So always with the scope
of recipes in my lens,

527
00:29:54,100 --> 00:29:56,320
that's always how I
leaned on That Clean Life.

528
00:29:56,890 --> 00:29:59,890
And of course, we're assuming that
our listeners, our health coaches,

529
00:29:59,890 --> 00:30:01,480
without further licensing.

530
00:30:01,480 --> 00:30:04,630
If some of you may be registered
dieticians or doctors,

531
00:30:04,630 --> 00:30:06,430
and of course then you have a
different scope of practice.

532
00:30:06,430 --> 00:30:07,480
But for those who are not,

533
00:30:07,780 --> 00:30:11,050
I just want to share that one thing
I know helps in these situations.

534
00:30:11,050 --> 00:30:15,430
It helps to be working with groups
versus one-on-one where it can be

535
00:30:15,430 --> 00:30:17,860
misconstrued as one-on-one
nutrition advice.

536
00:30:18,340 --> 00:30:21,280
So consider that when you're working with
a group and you're providing something

537
00:30:21,280 --> 00:30:24,160
as a resource for the group.
It's clearly not one-on-one.

538
00:30:24,700 --> 00:30:27,580
You also can always offer
educational materials.

539
00:30:27,580 --> 00:30:30,220
So if you have a blog or
a podcast or whatever,

540
00:30:30,400 --> 00:30:33,340
or you're providing educational
material for the masses,

541
00:30:33,340 --> 00:30:37,750
and that is also very different from
one-on-one prescriptive advice or anything

542
00:30:37,750 --> 00:30:42,340
that could be misconstrued as such.
But all of this does vary by location,

543
00:30:42,550 --> 00:30:45,940
so check your state laws.
But I like what you said,

544
00:30:46,210 --> 00:30:51,100
people always love a recipe. We share
recipes as human beings all the time.

545
00:30:51,100 --> 00:30:53,380
I send one to my mom, I
send one to my friend.

546
00:30:53,560 --> 00:30:57,520
So if you're sharing a recipe that that
takes into consideration something that

547
00:30:57,520 --> 00:30:59,170
your client was talking about,

548
00:31:00,430 --> 00:31:03,250
sounds like a very normal
thing to do. So Tabitha,

549
00:31:03,250 --> 00:31:05,350
I want to thank you so
much for joining us today.

550
00:31:05,350 --> 00:31:06,700
We're so glad you could make it.

551
00:31:07,450 --> 00:31:09,370
Thanks for having us, Michelle.
It's so great to be here.

552
00:31:09,820 --> 00:31:13,360
And I hope everyone has jotted down a few
new ideas for growing your business in

553
00:31:13,360 --> 00:31:15,070
2025. Remember,

554
00:31:15,070 --> 00:31:19,360
we do have our free 2025 planning
workshop happening next week.

555
00:31:19,570 --> 00:31:24,340
Please go sign up for free. It's going
to be a huge help in keeping you focused,

556
00:31:24,580 --> 00:31:28,780
deciding which of these income streams
to go after and using your energy

557
00:31:28,780 --> 00:31:33,670
efficiently in the new year, and
it's all available for free at

558
00:31:33,670 --> 00:31:36,580
healthcoachpower.com/2025. Again,

559
00:31:36,580 --> 00:31:39,100
this episode has been
sponsored by that clean Life.

560
00:31:39,370 --> 00:31:43,630
If I had this available to me
back in 2013, lemme tell you,

561
00:31:43,630 --> 00:31:48,550
I could have run my programs so much
more efficiently and frequently when

562
00:31:48,550 --> 00:31:49,960
That Clean Life came around,

563
00:31:50,320 --> 00:31:53,530
I jumped on it and I know you're
going to love it too. Remember,

564
00:31:53,530 --> 00:31:57,580
you can get 20% off your
first four months at

565
00:31:57,580 --> 00:31:59,950
healthcoachpower.com/tl.

566
00:32:00,490 --> 00:32:02,050
Thanks everybody. See you soon.