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Mike Stohler: Hey everybody,
welcome back to another episode

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of The Richard Geek Podcast.

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Today we have Peter Guirguis, founder
of SwiftPress   Support, a company

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dedicated to creating affordable, engaging
websites and apps for small businesses.

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He leverages scientific methods,
psychological principles.

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He creates designs that not only attract
customers, but also keeps them engaged.

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His works, recognized by the Wells Fargo's
Leaders Club, reflects his commitment to

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delivering impactful digital solutions.

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How are you doing, Peter?

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Peter Guirguis: Hey,
I'm doing great, Mike.

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It's a pleasure to be with you today.

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Mike Stohler: Good.

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Welcome on The Richer Geek
So, tell us who's Peter?

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Peter Guirguis: Yeah, sure.

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I own a website design and advertising
agency, and I'm also married.

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I got a couple of kids- my daughter is
13 years old, she just became a teenager,

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so pray for me and a 10 year old.

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I also have the privilege of serving at
my church as a full-time Creative Life

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Director, like an IT Support Manager.

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I know what it's like to be in full
time, having a full-time job and

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having also a full-time business.

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I'd love to talk today about different
things our audience would be interested

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from time management to starting your
own hustle, as I've been down that road.

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I don't know exactly what it
takes and the obstacles and

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roadblocks that are on the way.

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Mike Stohler: Yeah,  Let's get into that.

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A lot of our listeners
are full-time whatever.

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A lot of them are in the tech
space, but people are getting

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so tired of the rat race.

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We have the return-to-work mandates,
and people are starting to look.

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They're saying, "I'd love to start
my own thing, but I don't know how. I

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can't lose my salary because I make a
lot of money." Tell us how that juggle

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is and how you were able to do it.

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Peter Guirguis: For me
it was out of necessity.

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And I'd love to share my story because
that'll encourage some of the other

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folks also, working for a church
at that time barely paid the bills.

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People who work for church don't
usually make a lot of money,

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but it was a passion of mine.

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When I had my first daughter, I
was able to keep things afloat.

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But when I had my son, our second child,
that's when the bills began to pile up.

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I really thought what I need to
do is just keep my job at the

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church and start working another
job and start my own business.

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I knew that it was going to be hard
to get another a second job, because

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that was going to be when am I
going to spend time with my family.

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Family is really important to me.

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Starting a business was
the best solution for me.

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I started off first creating an
online website people could go

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to because I was really good at
time management and productivity.

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I wanted to create like these
mini-courses and sell them for

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$19.00 a piece and sell them online.

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I would wake up every day
before I had to go to work.

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I had to be at work at 8:30.

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I would wake up at 4:00 and I would
wake up starting on my side hustle

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building a website, creating what am
I going to sell my course, recording

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my course, all these different things.

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The goal was to make $3, 000 a month
extra that would cover more than cover

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my bills and also put me in a good
place where I could put money into my

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401(k) and Roth IRA and I'd be good.

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After I did that for three months and I
launched my website and I was hoping and

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praying I hope I can make that $3,000.

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And lo and behold, I sold only two
of my courses which were $17 a piece.

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I made $34 and I refunded one person.

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My net gain was $17.

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I was like, "Oh my gosh, what happened?"

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I found a coach online that helps people
to like that gives business coaching.

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I hired him and I said, "Dude, here's the
situation. Here's what I launched what

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did I do wrong?" And he was like, "Aha.
I'll tell you what you did wrong," after

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he assessed my funnel and everything.

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He says, "Your problem is
that you went low end."

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What you need to do is to go very
high end and to give time management

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and productivity coaching to CEOs
and charge them $5,000 and then

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you'll be raking in the money.

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I said, "That's it. That's what I'm going
to do." I pivoted the business and I went

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and I bought a course for $10,000 on how
to sell high end courses and coaching.

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I didn't have the money at the
time so I put it on a credit card.

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I got into debt $10,000 in addition to the
losses that I got from my first business.

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Then after three months of being in
that program, I launched and I thought

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that I was going to be able to make
all that money back but lo and behold I

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didn't sell even one coaching session.

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That was my second failure.

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Two business failures in a row.

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I was like, "Oh my gosh.

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I'm now about $12,000-$13,000 in debt,
things are getting worse." I remember

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being in the dining room in my house,
looking at the floor thinking, "Oh my

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gosh, how am I going to pay the bills?"
I got two mouths to feed, my babies.

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It seems like it was the bottom of
a tunnel that I couldn't get out.

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But lo and behold, my wife,
I remember her coming by.

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She said, "Honey, I believe in you. I
know you're going to get us out of this."

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And that was really the incredible
supportive person that you need

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in your life to help you out.

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And I think that's really important
to also have those kinds of people.

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I said, "Okay, I don't know what
I'm going to do."  Just in the

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nick of time, I had a friend of
mine who owns a marketing agency.

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And he said, "Hey Pete, I know that
you're good at building websites.

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I have all these clients
that want websites.

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How about if you build them for me
and I'll just pay you and you'll just

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be a part of my team?" And I said,
"Yeah, that sounds great." That's how

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my business started building websites.

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It took off from there, and
that's been the business that

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I've had for the past nine years.

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That's my road to success.

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Two failures led me to my third
business that finally led me to success.

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Mike Stohler: Sometimes even
with my failures, those are the

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ones that you learn from and you
keep that scar tissue to keep you

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going to keep you from being lazy.

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It's like, "Oh, man, if I don't
keep doing this and get lazy it

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can be taken away like that."

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Tell us about designing a landing page.

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Everyone says, "Hey, I've got a great
website." People go to the website,

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there's nothing for people to do, so
you need that landing page, right?

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What are the key elements that you believe
are essential for the conversion rates?

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Peter Guirguis: Yeah, 100%.

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Landing pages are
absolutely critical, Mike.

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I think the most important
thing is the hero section.

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You land on the hero section going to be
that very top part of the landing page.

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Basically, it's the first
thing they gonna to read.

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It needs to capture the people's
attention and needs to tell the people.

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What are they there for?

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And it has be to speak to their problem
and offer the benefit, or offer something

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curiosity  something intriguing.

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The whole point really a landing page
is every single part of the landing page

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is meant to take you to the next part.

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If any part of your landing page you
fail in doing that, either by using

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the wrong image or the wrong text,
people will stop scrolling and they'll

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just close out of their browser.

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And you know what?

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They got all those notifications
on their phone anyway so you're

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pretty much dead in the water.

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It's really important test your landing
pages, test the headlines, test your

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offer, and make sure the pages are great
and they have great design and great copy

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and you're speaking into the problems or
the conversation that is already happening

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in your prospect's head, and if you can
do that, then you'll opening up the door

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to be able to make that connection because
really people want to feel that like

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you understand them and when they can
look at your landing page and that's it.

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This guy gets me.

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This what I need.

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That's when the conversions happen.

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That's when things skyrocket.

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Mike Stohler: How much do you pay
attention to the DR ratings and

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getting the landing page their
website number one on Google?

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How do you  try to accomplish
building up the DR ratings?

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Peter Guirguis: Yeah, with the
DR ratings, it's so interesting

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because now, I don't know your world
what you've been seeing with AI.

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But people are talking like, "Oh,
SEO is dead." And what's happening

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to Google and that's a fascinating
conversation in by itself.

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We are still seeing that Google is
still dominating search results.

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But  it looks like ChatGPT is really
giving Google a run their money

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and also new tools like Perplexity.

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Some people are switching now to
Perplexity their search engines.

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The way that we're searching is basically
changing and now that everybody has the

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ability to use AI to create content.

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How our website is going to
rank for different topics?

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What finding important is become
an authority in your area?

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Doctor, you go to a doctor, you look up
that person and, maybe 1 or 2 reviews.

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You might be like, "Okay, Is this
guy new? What's the deal?" But

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if you look at somebody who has
495 reviews and they have a 4.

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8 star rating, you're thinking, "Wow,
this person is legitimate." It's

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the same thing with your website.

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How can you get websites to link back
to you as an authority in your area?

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How can you get people
to see you as the expert?

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When you do that, you will
get higher DR ratings.

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It's fantastic.

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Mike Stohler: Yeah.

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Links are so important in the industry.

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That gives an appeal as Google goes.

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Authority, all these different websites
know you and, talk about Google reset.

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People websites, they'd start blogging,
were 95% AI-generated content.

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Finally, Google goes.

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"I don't like that."
Google did this reset.

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DR ratings, that's domain ratings.

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It's the rating of how good
your website is on their search

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engine, 1st page or the 10th page.

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Talk about the evolution of AI.

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Everyone's need to blog.

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Need all this content
to shove on my website.

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The importance of using AI is a
template, but you have to change it.

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Because   even Google
knows when it's AI content.

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Peter Guirguis: Absolutely.

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There's something to be said, Mike.

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If you're new to the game, let's
say, we got somebody in the audience

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starting a brand new business.

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They got a lot more hurdles than somebody
that's been around 5 years or 10 or more.

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Because Google also looks
at how old is your domain?

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If you purchased a brand new
domain, it never been bought,

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deploying a brand new business.

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You're not going to have
a lot of authority juice.

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Are going to be pretty low.

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You're going to be starting from scratch.

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It's harder to start moving a parked car.

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That's what you're doing when you're
starting a brand new business.

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There is something else
that I do recommend instead.

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This is fascinating.

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Go on YouTube, start building
content on YouTube for your ideal

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clients,  it does two things.

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One is that YouTube is the 2nd
biggest search engine in the world.

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Number two, look at how much video
is dominating our lives every day.

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Some people are watching our podcast
today on YouTube or on video,

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that's their preferred method.

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Video is fantastic and does two things.

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One is helps people to find you.

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Number two is if you're selling
something, which most businesses are,

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it helps to warm up the relationship.

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You are able to build the connection
that you wouldn't be able to build

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by creating an article or a blog.

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There's something to be said about
looking at YouTube and creating a

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video strategy for your business.

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I've seen a lot of businesses
getting  great results from that.

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Mike Stohler: How about web hosting,
does it really matter whether I go

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with this company or that company,
hosting is just hosting, right?

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Or is there some big differences?

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Peter Guirguis: There's huge differences.

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Oh my gosh, you using the wrong
host and picking the cheaper

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ones, is huge, is definitely
going to be devastating for you.

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I think about, cheap web hosting, the
stuff you see for $2.99 a month, $3.99

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a month, and get for three years, think
of it, you are putting your website in

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a bad neighborhood infested by gangs.

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Whenever there's gang activity,
it could dominate your

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neighborhood, bring you down.

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Cause your living area to go down
and have all sorts of problems.

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That's what those things are, when you're
getting for $2.99-$3.99 web hosting,

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you're paying for server space and you
have literally hundreds and thousands

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of people on the same server and what
your neighbors do on that server, they

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affect you, including passing on a
viruses and passing on a different stuff.

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That's detrimental to a business where you
can't afford for your website to go down.

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Also, for you to have malware on there,
you're seeing the best companies, the

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biggest companies in the world, get
infiltrated with security attacks.

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Think about the Target, AT&T, all
the different big names out there.

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They've all had attacks
on a breach of data.

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That's why it's important to think
wisely about your web hosting.

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It costs more money to get good web
hosting that's reputable where you're

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on your own servers or you're not
sharing it with everybody, the way

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you are with those cheaper ones.

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100%, you need to think twice about
which web host you're going to go to

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and hopefully it'll be a relationship
that lasts you for a long time.

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Mike Stohler: I found out is, I
went the cheap route 10 years ago

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and then  I want to switch it over.

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It's not that easy to switch over either,
it's, oh my God, I'm going to lose my

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DRE, I'm going to lose all 10 years worth
of content, but I need these plugins and

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this thing to be easier and they're, like,
"Oh my God, what do I do?" It's not easy.

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Ladies and gentlemen, it's worth it to pay
attention to Peter and do your research

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or have Peter do your research for you.

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That'd be the easiest way.

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Five years ago, we'd have
never thought AI take over.

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Now we have VR.

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Now we have all this stuff.

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What do you see the digital landscape
being or changing to in the next

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five years with all this technology?

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It's coming on us so quickly.

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Peter Guirguis: I'd love to
speak to our audience today about

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what's coming up in the next year.

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The next year all the rage in
the AI community is AI agents.

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AI agents are the next iteration where
you would be able to have a digital agent.

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That's AI based you would be able to tell
them to do certain parts of your job that

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are automated that are even multi-step
and they would be able to do it.

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Let's say, this podcast, maybe next
year with AI agents, you'd be, take

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this recording of the podcast and
put it on my website and think about

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all the things that we need to do,
audio editing, refining, uploading the

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MP4 file or the MP3 file to website.

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Maybe you would ask another
agent to post it on YouTube.

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It would be able to do that for you, AI.

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Maybe you would want it to
create social media posts for

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you on X and Facebook and Insta.

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Then it would be able to do
that for you also all automated.

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AI agents are going to be sweeping
and doing a lot of our jobs for us.

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A lot of people are panicking
like, " What does that mean

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for my job?" That's the thing.

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You need to pivot or else you're gonna
be put on the website and it's going

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to be a time where people are going to
need to acquire new skills, definitely.

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People who use AI in their work are
going to be better off than people who

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are just stuck in the old school ways.

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Mike Stohler: I just had a lady on
my podcast and she cloned herself.

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She did AI cloning.

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At first, I was "Oh, go away.
What is this cloning stuff?"

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It was funny.

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She explained it and she has
this, that's part of her website

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and part of her teaching.

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You can ask the app.

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She used 10 years worth of all her
articles and all of her experience,

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education materials, built up this
clone, AI clone, and now, wow, I don't

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have to answer any of these questions
anymore because the AI does it for her.

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I thought that was amazing that
AI has been able to do that.

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Even her friend said, I asked the AI.

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Then asked you and yep,
it was the same answer.

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That's pretty crazy.

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Peter Guirguis: Yeah, it is pretty crazy.

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Especially you can do
all of your knowledge.

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Think about all the podcasts that you've
done with your guests including all of

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your articles Mike and including any
YouTube videos that you've ever done.

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They can be all transcribed.

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Put into this huge, encyclopedia
of sorts given to AI.

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It gives you all the answers.

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The next iteration of that, I don't
know if this lady on your podcast did

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the same thing, you can now, before
it used to be just typing a chat bot.

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You would type on your website,
the question, and it would give

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you the answer Mike would give you.

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The next iteration is creating
an AI avatar of you that would

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be able to speak the words.

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As if you're chatting with
Mike, you're not even there.

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That is in a league of its own.

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Mike Stohler: I don't know if
it's scary or fascinating or both.

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It's crazy.

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How do you learn and keep
up with all these trends?

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They're happening so fast.

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Are we going to have holograms and
virtual reality stuff, how do you

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stay updated with the latest trends?

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Peter Guirguis: For me, something
that I'm passionate about.

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I really enjoy it.

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I subscribe to a lot of newsletters.

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I subscribed to a lot of YouTube
videos and channels that I follow.

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I spent time every day combing through
the newsletters and I could even use AI

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to learn to stay up to date about AI.

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That's a Meta for you.

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There's so much content out there, you
need tools to show you what are the top

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trends, the top things that are happening,
the top things that I need to know about.

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That way you could stay on top of it.

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Definitely it takes some time.

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If you find an enjoyable way to do
it, like through watching YouTube

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videos, or if you find newsletters
or anything, then you could stay

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on top of any topic that they want.

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Mike Stohler: Let's talk
about SwiftPress Support.

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We go on the website.

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What do we find?

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How do we navigate through?

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And what do you have available on?

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SwiftPress Support, everybody.

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Peter Guirguis: Mike, the way that
we help out our clients and customers

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is that usually they're struggling
with either one or two things.

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One is that their websites
usually are not converting.

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They're not bringing in sales if they
already have an established business and

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want to see an increase in conversions.

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We take a look at their website
and we see there's problems.

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We don't just build websites for people.

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We build sales machines.

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That's the difference for us.

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Anybody can build a website.

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It's gonna take time.

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We had many years experience of
building websites that convert,

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that help people make sales.

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That's the difference of where we come in.

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Even if you were to use AI.

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AI is only good as the
models they're trained upon.

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If they're not trained on good websites
that convert highly, then the output you

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get is also going to be low converting.

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That's the thing, the AIs that
we have right now, they're all

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been trained on all the websites.

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You have a small amount of good websites
that do convert highly with a large

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number of poorly converting websites.

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The output isn't really good.

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You need somebody with
experience that knows how.

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That's one area that we help people
with, redesigned the websites to increase

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the conversions and bring more sales.

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A lot of customers that reach out to
us are people are entrepreneurs or

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people looking to become entrepreneurs
and they have a brand new website.

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They want to deploy to their brand new
business and they don't have the time

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because they have a full time job or they
don't know how to, or they're already

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wearing multiple hats in their business,
they need to offload one more thing.

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That's what  support does, we help
build websites for small business

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owners that don't break the bank.

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We help you with your advertising,
if you need to create advertising.

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Afterwards, to bring in Google
ads and Meta ads, Instagram ads,

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to help you to make the sales.

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That's also available.

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Mike Stohler: It sounds fantastic.

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Ladies and gentlemen, it's Peter
Guirguis, SwiftPress Support.

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How can people find you?

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Peter Guirguis: Best way to reach
out, Mike, would be to go to my

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website, swiftpresssupport.com.

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There you can book a
calendar time with me.

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There'll be links to all my
social media, you can find me and

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subscribe to my YouTube channel and
come check out one of my videos.

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Mike Stohler: Sounds great.

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Peter, thank you so much for
coming on The Richer Geek Podcast.

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Have a great day.

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Peter Guirguis: Thank you so much, Mike.

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A pleasure to be here and I look
forward to connecting with you soon.

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Mike Stohler: Take care.